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Customer Journey Map

Free google slides theme, powerpoint template, and canva presentation template.

Prepare for your next meeting an appealing presentation where you show the customer journey, that is, what path your customers follow from the point when they're interested in your product until they purchase it. We're offering you timelines, roadmaps, tables and many other resources so you can decide the best marketing strategy.

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User Journey Presentation Slides & PowerPoint Template

Exploring the customer journey? Our slide roadmap template provides a clear visualization of the user’s path through various phases. This customer journey presentation is a roadmap slide that maps the user journey phases. It resembles a sales funnel or lead general funnel design that outlines different steps users follow to become customers. The customer journey slide displays different touchpoints a customer goes through while becoming a valued customer of the brand. The curved line graphic process template has shown the touchpoints by GPS locater shapes.

This is a seven-step presentation google slide theme in two background color combinations. Each enables end-to-end presentation, starting with ideation and finally showing the closure. The customer journey map slide allows multipurpose uses by editing its components accordingly. Use customer journey map template for business and other presentations.

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Customer Journey Map PowerPoint & Google Slides Presentation Templates

A Customer Journey map template is a visual representation of the key highlights of a customer’s experience with a company, product, or service. A Customer Journey Map Slide helps showcase a buyer’s first interaction with the brand to their entire journey of becoming a customer. You can download the user journey map templates, to analyze user behavior. This customer journey map PPT helps decision-makers to stay focused on the customer’s needs. 

Customer journey PowerPoint template collections are widely used by entrepreneurs, marketing managers, and product managers to tell the story of their customer’s experiences. You can also leverage the use of PowerPoint themes to create effective customer journey maps. Journey mapping can be shown in creative ways to show your user’s experience and emotions through each touchpoint with the brand/business. Our customer journey map PPT template is compatible with Google Slides and MS PowerPoint.

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Customer Journey Roadmap PowerPoint & Google Slides Template

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Customer Journey Executive Summary PowerPoint Template

Customer Journey 2 PowerPoint Template

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Spiral Customer Journey PowerPoint Template

Customer Journey PowerPoint Template 1

Customer Journey 8 PowerPoint Template

Customer Journey Characters PowerPoint Template

Customer Journey 11 PowerPoint Template

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Product Vision Board PowerPoint Template 1

How do you define a customer journey map.

A customer journey map is defined as different stages a user goes through when engaging with the organization.  The customer journey PPT template uses a series of visuals to tell a storyline. Every interaction your customer has with your service, brand, or product is visually depicted in this narrative. When you define the customer journey and work to improve it by giving your customers information about your service that will aid them in the purchasing process, you are creating a customer journey map. This type of analysis is beneficial for businesses and startups since it can show you precisely who to target and how they convert into customers.

How To Design A PowerPoint Customer Journey Map Template?

Use customer experience journey map template collection to help save time in building presentations.  From the editable text to infographic presentations  we possess all the necessary features needed to build a customer journey map diagram. Our templates are compatible with PowerPoint and Google Slides.

What Are The Different Types Of Consumer Journey Map PPT Templates?

There are 4 different types of customer journey slide template:

• Current State:  These journey maps show what your customers do and feel as they interact with your brand today.
• Future State:  These journey maps show what your customers will do and feel as they interact with your brand at some point in the future.
• Service Blueprint:  Journey blueprints can help you identify and  examine the root causes  of existing customer pain points.
• Day In The Life:  These maps highlight pain points in consumers’ lives, they are best suited for driving innovation through addressing unmet customer needs.

What Are The Different Uses Of Buyer Journey Maps?

Our collection of free customer journey map ppt template can be used to:

• Analyze a customer’s interaction with your business.
• Identify opportunities to develop an emotional connection between the customers and the brand.
• Understand customers’ needs at different stages of buying funnel and develop strategic priorities to maximize sales efficiency.

What Are The 7 Steps To Map The Consumer Journey?

Here are the 7 steps to effectively map the consumer journey:

• Collect data from your customers
• Define your personas and their goals
• Define different stages of your customer journey
• Specify your customer’s actions, thinking, and emotions
• Define key highlights of your brand
• Write down the opportunities for improvement
• Prioritize and execute changes

What Is The Difference Between Customer Experience And Customer Journey?

Customer journey is the representation of touchpoints your customer engages with your brand. You can use an editable customer journey map template to highlight the visual interpretation of customers’ relationships with your organization, service, or brand over time and across different channels. However, customer experience is how your customers feel about the whole process. Customer experience dives much deeper into each touchpoint and uncovers a whole new experience and emotions of each touchpoint and the transitions in between. You can use our  customer journey presentation template to create an engaging customer journey mapping.

What Are The Touchpoints In Customer Journey Mapping?

A touchpoint is where your customers interact with your brand that might change the way your customer feels about your brand, product, or service. Understanding each touchpoint in your user journey map means that you can design better customer experiences.

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Customer Journey Map Template Slide Template

Customer journey maps give insight into how your customers interact with your brand throughout the sales process. They show what actions your users take before, during, and after conversion, often with the help of timeline-esque visuals. Each action is displayed as a part of a story which makes it easy to plan out your brand touch-points as well as empathize with your users. 

Use Beautiful.ai’s customer journey map templates to showcase your customer’s story in simple, sleek layouts. Creating a customer journey is a fundamental first step to determining precisely when and where your brand should interact with your target audience. Building one will allow you to curate your brand touch-points so that each interaction an individual has with your brand is positive and memorable.

A buyer journey template like this will help you:

• Visualize customer behavior 
• Understand your sales process
• Identify barriers to conversion
• Differentiate your user personas 

Pro tips for customer journey mapping

Here are a few things to keep in mind when putting your customer journey mapping examples together:

Align your customer journey with one of your customer profiles

‍ Before you can create a great journey map, you need to know who your customers are and why they take each action they choose. Refer to your customer profiles or imagine how your target audience would think when developing each point on your user journey.

Craft a story

Similar to a project roadmap template, buyer journey templates use the flow of time as an x-axis, just like a timeline. This versatile format is easy to understand and lends itself to telling a story. Tell the story of your users and how they interact with your brand to engage your audience.

Make each journey step stand out visually

Highlight each step of your user journeys with a clever icon or colorful image. Beautiful.ai lets you choose from a library full of free icons or upload your own images.  ‍

Avoid unnecessary details

In most cases, customer journey maps shouldn’t get too granular. They need to show each step of the process your users go through before, during, and after purchase or conversion. Added details should be related to user actions and apply to an entire group of users, usually one of your target audiences.

EASILY ADD AND REARRANGE POINTS

Easily reorganize journey steps with a simple drag and drop function. Reposition any point of your customer journey easily and without tedious copying, pasting, and aligning.

SWITCH BETWEEN DIFFERENT LOOKS

Experiment with new layouts, icons, colors, and more with Beautiful.ai’s variation tools - all without restarting your customer journey map.

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Customer Journey Map Presentation Templates

Step into your customer's shoes with our customer journey maps powerpoint templates and google slides themes. present every touchpoint, from the first interaction to ongoing engagement. crafted for clarity and fully customizable, these free templates translate complex journeys into captivating visual narratives..

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What is a customer journey map.

An illustration of the customer experience is a customer journey map. It assists you in narrating the tale of your client's interactions with your brand at every touchpoint.

What are Customer Journey Map Presentation Templates?

Customer journey map templates visualize the significant events in a customer's interaction with a business, product, or service. It aids in showcasing a customer's initial encounter with the company throughout their journey.

Where can we use these Customer Journey Map Slides?

Any seminar or business conference can use these templates to examine how customers interact with a company.

How can I make Customer Journey Map Slides in a presentation?

A customer journey map can be made by establishing the goals and setting specific objectives for the slide. Visit our tips and tricks page if you need assistance with slide preparation.

Who can use these Customer Journey Map PPT Templates?

Businesses, marketing executives, and product managers frequently use these customer journey map PPT templates to depict their clients' journeys.

Why do we need to use Customer Journey Map slides?

It enables you to describe the experiences your customers have had with your company through every channel they may use, including social media, email, live chat, and others.

Where can I find Customer Journey Map Templates free of cost?

It's simple to find slides for a discount because most online platforms provide them. Select without delay what you believe to be the greatest! One of the best services for finding free presentations is Slide Egg. Download it instantly!

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How to create an effective user journey map

No matter what you’re working on, the key to customer satisfaction and business growth is understanding your users. A user journey map helps you uncover pain points, explore the touchpoints from their perspective, and learn how to improve your product.

Imagine you just launched a new ecommerce platform. Shoppers fill their carts with products, but they abandon their carts before checkout. With a user journey map, you can pinpoint where the customer experience is going wrong, and how to enable more successful checkouts.

Read on to find out:

• What is a user journey map, and how it captures user flows and customer touchpoints
• Benefits of user journey mapping to refine UX design and reach business goals
• How to make user journey maps in five steps, using FigJam’s user journey map template

What is a user journey map?

Think about the path a user takes to explore your product or website. How would you design the best way to get there? User journey maps (or user experience maps) help team members and stakeholders align on user needs throughout the design process, starting with user research. As you trace users' steps through your user flows, notice: Where do users get lost, backtrack, or drop off?

User journey maps help you flag pain points and churn, so your team can see where the user experience may be confusing or frustrating for your audience. Then you can use your map to identify key customer touchpoints and find opportunities for optimization.

How to read a user journey map

Most user journey maps are flowcharts or grids showing the user experience from end to end. Consider this real-life journey map example of a freelancing app from Figma's design community. The journey starts with a buyer persona needing freelance services, and a freelancer looking for a gig. Ideally, the journey ends with service delivery and payment—but customer pain points could interrupt the flow.

Start your user journey map with FigJam

5 key user journey map phases.

Take a look at another Figma community user journey template , which uses a simple grid. Columns capture the five key stages of the user journey: awareness, consideration, decision, purchase, and retention (see below). Rows show customer experiences across these stages—their thoughts, feelings, and pain points. These experiences are rated as good, neutral, and bad.

To see how this works, consider a practical example. Suppose a new pet parent wants to learn how to train their puppy and discovers your dog-training app. Here's how you might map out the five key user journey stages:

• Awareness. The user sees a puppy-training video on social media with a link to your product website. They're intrigued—a positive experience.
• Consideration. The user visits your product website to preview your app. If they can't find a video preview easily, this could be a neutral or negative experience.
• Decision. The user clicks on a link to the app store and reads reviews of your app and compares it to others. They might think your app reviews are good, but your price is high—a negative or neutral experience.
• Purchase. The user buys your app and completes the onboarding process. If this process is smooth, it's a positive experience. If not, the customer experience could turn negative at this point.
• Retention. The user receives follow-up emails featuring premium puppy-training services or special offers. Depending on their perception of these emails, the experience can range from good (helpful support) to bad (too much spam).

2 types of user journey maps—and when to use them

User journey maps are helpful across the product design and development process, especially at two crucial moments: during product development and for UX troubleshooting. These scenarios call for different user journey maps: current-state and future-state.

Current-state user journey maps

A current-state user journey map shows existing customer interactions with your product. It gives you a snapshot of what's happening, and pinpoints how to enhance the user experience.

Take the puppy training app, for example. A current-state customer journey map might reveal that users are abandoning their shopping carts before making in-app purchases. Look at it from your customers' point of view: Maybe they aren't convinced their credit cards will be secure or the shipping address workflow takes too long. These pain points show where you might tweak functionality to boost user experience and build customer loyalty.

Future-state user journey maps

A future-state user journey map is like a vision board : it shows the ideal customer journey, supported by exceptional customer experiences. Sketch out your best guesses about user behavior on an ideal journey, then put them to the test with usability testing. Once you've identified your north star, you can explore new product or site features that will optimize user experience.

How to make a user journey map in 5 steps

To start user journey mapping, follow this step-by-step guide.

Step 1: Define user personas and goals.

Gather user research and data like demographics, psychographics, and shopping behavior to create detailed customer personas representing your target audience.  In your dog-training app example, one key demographic may be parents. What’s their goal? It isn't necessarily "hire a puppy trainer"—it could be "teach kids how to interact with a puppy."

Step 2: Identify customer touch points.

Locate the points along the user journey where the user encounters or interacts with your product. In the dog training app example, touchpoints might include social media videos, app website, app store category search (e.g., pets), app reviews, app store checkout, in-app onboarding, and app customer support.

Step 3: Visualize journey phases.

Create a visual representation of user journey phases across key touchpoints with user flow diagrams , flowcharts , or storyboards .

Step 4: Capture user actions and responses.

For each journey stage, capture the user story: at this juncture, what are they doing, thinking, and feeling ? This could be simple, such as: "Potential customer feels frustrated when the product image takes too long to load."

Step 5: Validate and iterate.

Finally, show your map to real users. Get honest feedback about what works and what doesn’t with user testing , website metrics , or surveys . To use the dog-training app example, you might ask users: Are they interested in subscribing to premium how-to video content by a professional dog trainer? Apply user feedback to refine your map and ensure it reflects customer needs.

Jumpstart your user journey map with FigJam

Lead your team's user journey mapping effort with FigJam, the online collaborative whiteboard for brainstorming, designing, and idea-sharing. Choose a user journey map template from Figma's design community as your guide. With Figma's drag-and-drop design features, you can quickly produce your own professional, presentation-ready user journey map.

Pro tip: Use a service blueprint template to capture behind-the-scenes processes that support the user journey, bridging the gap between user experience and service delivery.

Ready to improve UX with user journey mapping?

User journey slide templates that tell a story

Free customer journey slides for compelling presentations. Impress prospects, investors, & stakeholders with interactive slide templates beyond any PowerPoint .

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What makes a good customer journey slide template?

A good customer journey slide template should effectively convey the steps a user takes to interact with a product or service. This can be achieved through clear and visually appealing graphics, as well as concise and relevant information.

What is the goal of a customer journey slide?

The goal of a customer journey slide is to help businesses better understand and empathize with their customers by visualizing their experience from initial contact to purchase and beyond. This allows companies to identify pain points and opportunities for improvement, leading to a better overall customer experience.

What are the main types of user journey slide templates?

• Linear Journey: This template represents a user's journey as a series of linear steps or stages.
• Circular Journey: This template shows a user journey as a circular process, with users potentially revisiting stages.
• Non-Linear Journey: This template represents a user's journey as a series of non-linear steps, allowing for different paths and decision points.

What makes these user journey slides better than any PowerPoint?

With your same-old PowerPoint customer journey slides, you’ll never stand out, let alone bring deep and memorable understanding. Decision-makers and investors have seen beautiful customer journey PPT slides a thousand times before. Though pretty, they’re still static, dull, and hard to understand.

Our interactive slides bring your content to life with animation, annotation, and narration that tell a story not just present information.

What should a customer journey slide template include?

• Persona: Start with introducing the user persona or target audience for whom the journey is designed.
• Stages: Divide the journey into different stages, highlighting touchpoints, and customer experience.
• Emotions: Capture customer feelings, thoughts, and emotions at each stage of the journey.
• Metrics: Include relevant metrics and data to illustrate key performance indicators and user behavior.
• Call-to-Action: End the slide with a clear call-to-action or a summary of the key insights.

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Journey PowerPoint Templates & Presentation Slides

Embark on a successful presentation project with 100% editable journey slides and journey templates for PowerPoint & Google Slides presentations. These journey templates for presentations are the perfect visual aids for showcasing progress, workflow, and business goals. From project planning to customer journey maps and product roadmaps, our journey slide templates offer a clear and concise representation of your journey toward achieving your desired outcome.

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Road Shapes for PowerPoint Presentations

Many roadmap presentations depict business and marketing journey concepts, such as a Customer Journey Map Template or product journey map concepts. The benefit of using journey roadmap templates when designing presentations is to focus on a path leading toward an outcome, rather than losing time in design decisions.

With customizable and editable journey slide layouts, you can tailor the presentation templates to suit your specific business needs. Engage your audience with exciting graphics and design, and take control of your journey with these journey PowerPoint templates & presentation slides in this section. Optimize your workflow, create achievable milestones, and easily reach your destination.

The Journey PowerPoint templates in this section, are more than just presentation templates; they are tools for success. These journey PPT templates illustrate your journey and help you plan, organize, and achieve your goals.

Using high-quality graphics and design elements will also ensure that your presentation stands out and makes a lasting impression on your audience. So, our Journey PowerPoint Templates are the perfect solution for your business needs, whether you’re presenting your project progress, a customer journey map, or a product roadmap.

Our Journey PowerPoint Templates are the tool for professionally presenting your business journey. Whether you’re showcasing progress, outlining plans, or mapping out a roadmap, these templates are designed to help you achieve your desired outcome.

With their customizable and editable layouts, you can easily incorporate your business information, ensuring that your presentation is informative and compelling. High-quality graphics and design elements will also help you engage your audience, making it easier to convey your message and make a lasting impression.

So, whether you are presenting to stakeholders, customers, or colleagues, our Journey PowerPoint Templates are the perfect way to showcase your business journey. With these templates, you can take control of your journey, stay on course, and confidently reach your destination.

In addition, our Journey PowerPoint Templates come with easy-to-follow instructions, making it simple for anyone to create a professional and impactful presentation. With the ability to illustrate critical milestones, goals, and processes, these templates provide a clear visual representation of your journey.

The use of a timeline format makes it easy to follow your progress, and the ability to add images, charts, and graphs will further enhance your presentation and help you communicate your message effectively. These templates are suitable for many businesses and industries, making them a versatile and valuable tool for any presenter.

What is a Journey Slide Template?

A Journey Slide Template is a pre-designed presentation slide that you can use to illustrate your business journey or process. It helps you present key milestones, goals, and processes.

It also allows you to use a Journey Slide Template that makes it easier to present complex information in a clear, visually appealing, and easy-to-follow manner.

What are the benefits of using the Journey Slide Template?

There are several benefits to using a Journey Slide Template for presentations, including:

• It is easy to create a professional-looking presentation without spending time creating the slides from scratch without hassle when using our Journey Slide Template.
• Using a Journey Slide Template saves time by providing a ready-made framework that can be customized as needed, reducing the time and effort required to create a presentation from scratch.
• Our Journey Slide Template provides a visual representation that makes your presentation engaging.
• Improve clarity: This template helps your audience understand business journeys without hassle.
• Consistency: Journey Slide Templates provide a consistent design and format that can help to create a cohesive presentation.

Can I use the Journey Slide Template for commercial purposes?

Whether or not you can use the Journey Slide Template for commercial purposes depends on the terms of use of the template you want to use. Some Journey Slide Templates may be free and used for commercial purposes, while others may restrict commercial use.

SlideModel’s Journey Slide Templates are 100% ready for commercial use.

How do you show the Journey in a presentation?

To show a journey in a presentation, you would use the Journey Slide Template to create a timeline format, adding key milestones, goals, and processes along the way. You may also incorporate images, charts, and graphs to help illustrate your journey and make it more engaging for your audience.

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