palermo pizza tour milwaukee

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Milwaukee: Palermo’s Pizza Tour

Posted By: LesliPeterson

Milwaukee-based Palermo’s Pizza company is an American Dream story. In 1964 the Fallucca family, Italian immigrants, opened a bakery called Palermo Villa. Eventually the establishment expanded to a restaurant which has evolved into what it is today – a booming frozen pizza business.

Milwaukee’s only pizza factory tour. A trip to Palermo’s Pizza is fun for all ages. Visitors learn about the company’s history, see pizzas being made and discover other fun facts.

Can you guess what day is the most popular for eating frozen pizza? I’ll give you a hint – it’s the day before a major holiday.

Reservations are needed for Monday through Thursday tours – 10:00 AM to 1:30PM. Public tours are held on Fridays at 1:30PM.

The tour. The one-hour tour starts and ends in Palermo’s Pizzeria & Café and passes through the cozy Palermo’s lobby where visitors are pointed to the saying over the reception desk “Saluti Dalla Famiglia” (Welcome to the Family).

Plan to have a few pennies for the children to make a wish in the water fountain. Next, guests are led to a viewing room to watch an interesting 20-minute video of the company’s history.

After the movie, the short walking tour of the plant begins. The factory floor is observed from above and through glass windows (no photos allowed). As you can see below, my children had no problem watching the action for themselves.

Fresh to frozen. Observing the pizzas efficiently being made was impressive but what surprised me most was how fresh the ingredients are.

For example, we witnessed pepperoni and mozzarella being sliced and placed directly on the pizza – only moments before being frozen. Now that’s fresh!

Tour choices. There are two tour packages. Package A consists of a facility tour and a slice of Palermo’s Fresh Pan Style Pizza in the Pizzeria & Café and a magnetic Palermo’s Kitchen Ruler/Pizza Pull.

Package B includes the tour, slice of pizza and Palermo’s T-shirt. Children under the age of 5 are free (T-shirt not included). Guests must pre-pay cash or credit card.

A slice of heaven. At the end of the tour comes the best part – pizza! After being surrounded by the aroma of baking bread, being led to the Palermo’s Pizzeria & Café is a delight.

The freshly baked pan-style pizza – not frozen – is melt-in-you-mouth delicious. The restaurant is also open to the public.

Bring it home. You can purchase frozen pizzas in the Pizzeria.

Palermo’s Pizza tour was a great way to kick off our trip to Milwaukee and I’d recommend this excursion to anyone regardless of age.

It’s a fun, inexpensive and interesting learning experience. I have a new appreciation for frozen pizza and Palermo’s Pizza. When you go – you will, too.

Thank you for hosting our tour, Palermo’s. We enjoyed the family-friendly experience!

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8 Comments on "Milwaukee: Palermo’s Pizza Tour"

My son had pizza for, um, 6 different lunch/dinner meals over the course of 3 days (his birthday long weekend). I think he would like this tour. 🙂

I’m from the east coast and this is so unique compared to anything that is around here! Although we are close to the ‘famous’ Mystic Pizza, but i really enjoy the fact that this place is more of a process and experience rather than just a sit-down restaurant with pictures on the wall and movies playing. It has a nice family & homestyle feel to it and how can you go wrong with pizza 🙂 I think the next best thing would be an ice-cream tour factory, if Palermo’s teamed up with an Ice-cream Factory i think they would be unstoppable to no return!

Your article is a great prove of my words. We spoke with a young friend today that persons are interested in similar tours: tastings, the process of production of different things like wine, oil, local plates etc. My friend did not want to believe me. :-))) When you will come here, to us, in Campania or there, in Messina (it’s Sicily) we will take you in such great places! There is not much job here and many families try to organize similar tastings and shops here. 🙂

It’s nice to see a post about more local travel- we don’t all have big budgets to travel with no thought to limiting our expenses!. I’m from Minneapolis and have never been to Milwaukee even though it’s right next door! I hope to go there soon. The tour actually seems very affordable and interesting. Thanks for sharing!

I have been a major pizza lover my whole life. Could eat it for every meal if I had to.

I definitely want to check this tour out one day! Thank you so much for posting this!

We love Palermo pizza! We always get the Margherita box at Costco (sometimes they don’t carry it and we’re very sad!) Great post- if I ever find myself in Milwaukee I will stop there

I used to live in Milwaukee, and once a month my roommate and I would do the Palermo’s tour and the Sprecher beer/soda tour. Palermo’s rocks. My other fave Wisconsin pizza is Rocky Rococo’s, but they don’t have a factory tour – just majorly yummy pizza joints.

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Palermo's Pizza Factory - All You MUST Know Before You Go (2024)

Milwaukee Pizza Bus

History of pizza in milwaukee, one slice at a time., milwaukee pizza bus tour.

Celebrate Milwaukee’s pizza experience on one of our favorite and most popular tours! Join us as we explore the history of pizza in Milwaukee. Together we’ll enjoy Old World pizza made by the traditional wood-fired oven, a modern and viral pizzeria, and a generous sampling of the quintessential thin-crust pie that came to define Milwaukee-style pizza. Along the way, we’ll talk about pizza in its early days – and how it has become one of the world’s most popular foods. Be sure to save room for dessert; this excursion concludes with a divine scoop of gelato!

Did you know that Milwaukee is home to its very own style of pizza? Enjoy Milwaukee-style pizza and much more on the Pizza Bus with distinctly different stops of the most historic and delicious pies in town.

Tour details.

Most Saturdays at 6:00pm

Tour Duration

2.5-3 hours

Number of Stops

Max Group Size

What's Included

Transportation, narration, and three stops for different styles of pizza, with one stop tied together with a Milwaukee-brewed beer, plus gelato for dessert. For those who prefer a non-alcoholic selection, we can offer soda instead.

Accessibility

Minimal walking is required. This tour is NOT handicap accessible as attendees will need to go up/down minimal stairs to get on/off the bus multiple times.

Dietary Restrictions

This tour is seafood/shellfish free. We can offer vegetarian options. However, we are not able to accommodate other food allergies, dietary restrictions, or preferences on this tour. This includes gluten, vegan, sugar-free and kosher requests.

Private Tours

Tour can be booked as a private event for groups of 15 or more. We are happy to customize your date, time, location and dietary preferences. Call 414-255-0534 for more details.

If you need to cancel, please call (414)-255-0534 x 2 at least 48 hours before the tour. We are happy to give a refund with advance notice. No refunds are provided to no-show attendees or day-of cancellations.

Our tours are conducted rain or shine. If there is severe weather, we will delay the tour or if it needs to be cancelled, will issue refunds and/or reschedule your tour for a later date. 

Unfortunately, we aren’t able to accommodate walk ups. Guarantee yourself a spot on our tour by booking in advance directly at www.milwaukeefoodtours.com

We offer vegetarian options on all of our food tours. We are unable to accommodate for gluten-free, kosher, sugar-free or vegan on our public tours. We are able to make allergy/preference accommodations on private tours. Contact us at (414) 255-0534 ext. 2.

Our walking tours are handicap and stroller accessible. Check the tour listing for distances. There are plenty of walking breaks and opportunities to sit down along the way.

Our bus tours are not handicap accessible and attendees need to go up/down stairs to get on/off the bus multiple times. Foldable strollers and walkers are welcome.

Yes! All of our tours are available for as private tours. When you arrange for a private tour, you have the flexibility of time, date, number in party, and dietary accommodations.  We require 8 or more for a private walking or streetcar tour, or 15 or more for a private bus tour.  T here is a 20% private tour booking fee which includes: restaurant gratuities, tour guide gratuity, driver gratuity, credit card processing fees, and administrative planning time. Call (414) 255-0534 ext. 2 for more information, or check out our private tour pages on our website.

Let's Get Going!

Meeting location.

Meeting location is subject to change. Exact meeting location and parking details are sent in the confirmation email.  Advanced ticket purchases required.

What Our Guests Are Saying

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Pizza giveaway tour stops in milwaukee.

Palermo's 50,000 Pizza Giveaway tour stopped in Milwaukee today to donate 10,000 pizzas to our partners at the Hunger Task Force. Milwaukee County Executive Chris Abele and John Henson from the Milwaukee Bucks joined the celebration at the Wauwatosa Pick 'n Save on Mayfair Road and the Pizza Express was on hand to give out free samples. Next stop: Kansas City, Missouri, on Oct. 6. The Hunger Task Force donation is part of our largest pizza giveaway ever, giving away 50,000 frozen pizzas to food banks throughout the country, providing 150,000 individual meals. Follow the tour at   palermospizza.com/50th-anniversary .

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Screamin’ Sicilian Launches Nothin’ But Toppings™

Pizza Bowls - No crusts, Just Toppings!

Photo courtesy of Palermo’s.

MILWAUKEE – May 6, 2024 – Palermo Villa, Inc. brand, Screamin’ Sicilian is ditching the crust with their all-new Nothin’ But Toppings™ Pizza Bowls.

Available at Kroger stores for a suggested retail price of $6.99, Screamin’ Sicilian Nothin’ But Toppings ™ offer pizza lovers an indulgent, high-quality pizza experience that consumers expect from Screamin’ Sicilian – it’s everything but the crust.

Screamin’ Sicilian Nothin’ But Toppings ™ is available in four flavors and can be found exclusively at participating Kroger banners including – Kroger, Mariano’s, Pick ‘n Save, Metro Market, Dillions, King Soopers, Fry’s, Fred Meyer, and Ralph’s.

• Pepperoni : Mozzarella, pepperoni, tomato sauce, red peppers, and yellow onions. (27 grams of protein per serving) • Supreme : Mozzarella, tomato sauce, Italian sausage, pepperoni, red and green peppers, olives, and yellow onions. (21 grams of protein per serving) • Italian Style Meatball : Meatballs, mozzarella, green peppers, onions, and tomato sauce. (23 grams of protein per serving) • Multi-Meat : Mozzarella, tomato sauce, Italian sausage, pepperoni, onion, ham, and bacon. (31 grams of protein per serving)

About Palermo Villa, Inc. Palermo Villa, Inc. is one of the most recognized frozen pizza manufacturers in the United States, known for its innovation and the quality of its branded and private label products. The family-owned company was founded in 1964 and is located in Milwaukee, Wisconsin. Palermo’s growing portfolio of branded pizzas includes Palermo’s® Pizza, Screamin’ Sicilian™, Urban Pie Pizza Co.™, Surfer Boy, Connie’s® Pizza, and Funky Fresh Spring Rolls . Every pizza is made by dedicated Pizzaiolos, drawing on the founder’s Italian roots and family recipes to achieve premium quality. Palermo’s continues to be a leader in innovation in the pizza industry, developing new products and flavors that cater to consumer needs. For more information, visit www.palermospizza.com.

NOTE: This press release was submitted to Urban Milwaukee and was not written by an Urban Milwaukee writer. It has not been verified for its accuracy or completeness.

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