tourism of pakistan essay

Promoting Tourism in Pakistan: Challenges and Opportunities

Pakistan is a land of diverse natural beauty, from the mighty Himalayas to the serene beaches of the Arabian Sea. Its landscape is adorned with snow-capped mountains, lush green valleys, and cascading waterfalls.

The colorful culture, vibrant cities, and historic landmarks also add to the beauty of this South Asian country. With its rich heritage and breathtaking scenery, Pakistan holds a lot of potential for tourism.

According to the World Travel and Tourism Council , the direct contribution of travel and tourism to Pakistan’s GDP in 2016 was US$7.6 billion (PKR 793.0 billion), constituting 2.7% of the total GDP. By 2025, the government predicts tourism will contribute ₨1 trillion (US$6.0 billion) to the Pakistani economy. Wikipedia

This single report stands alone in underscoring the importance of tourism for any country.

Tourism is one of the best ways of generating revenue for any country. Apart from generating revenue tourism helps in the promotion of the culture and civilization of a particular country.

Since, Pakistan is rich in diverse cultures, civilizations, and traditions, with beautiful landscapes, heavenly sights, and historical places; it holds a great tourism potential, which regrettably remained elusive.

Pakistan is a country that has the second-highest peak in the world known as K2. Contrary to its north which is among the coldest regions of the world, Pakistan has the warmest known places in its south. It is a blessed land with four seasons. From mountains to valleys, from lush green areas to deserts, from dense forests to waters, Pakistan is rich in all natural resources.

Moreover, Pakistan has a plethora of historical, religious, archeological, and adventurous sites that could attract a large number of tourists from around the world.

Regrettably, Pakistan failed to cash its full potential in the tourism industry owing to multifarious factors and challenges that impede or have always impeded the country from becoming the world’s top or best tourist destination.

Challenges to Tourism in Pakistan

Let’s now talk about some of the potential challenges and obstacles that mire Pakistan from becoming the world’s best tourist spot.

1. Terrorism has impacted the tourism industry in Pakistan

Terrorism has severely impacted the tourism industry of Pakistan. It is due to the surge of terrorism post 9/11, that the country was marked ‘unsafe’ internationally which ultimately tarnished the image of Pakistan globally.

The frequent incidents of bomb blasts, targeted killings, drone attacks, and bloodshed throughout the country remained a spoiler for the growth of Pakistan’s tourist industry and economy.

Thus, tourists from across the world wanted to visit Pakistan but remained reluctant due to the prevailing law and order issues in the country then.

Albeit, the situation in Pakistan has considerably improved now, and the tourism industry in Pakistan has revived to a great extent. Still, much needs to be done.

2. Poor Connectivity Infrastructure

As there is no denying the fact that roads and connectivity infrastructure plays a vital role in the promotion of tourism in any country.

The situation of roads and connectivity infrastructure in Pakistan thoroughly remained compromised due to reasons like budgetary constraints, corruption , etc. No government paid heed to connect remote areas with the rest of the country. Thus, a number of potential tourist hotspots remained thoroughly out of reach.

For example, Pakistan owns the most beautiful sights and landscapes in its north, known as the northern areas which have a great potential of attracting gazillions of tourists from across the world, but unfortunately, the underdeveloped Northern areas failed to cash their tourist potential.

Similarly, we have the Kashmir region that is known as ‘the heaven on the earth’, but the lack of connectivity and the poor conditions of the roads remained major obstacles in the way of the promotion of tourism in Kashmir.

The beautiful deserts of Sindh and Baluchistan failed to attract tourists owing to a lack of connectivity, while in many Arab regions, similar deserts are famous as their tourist hotspots.

3. Government Negligence to Tourist Places

The third prominent factor behind the poor state of tourism in Pakistan is sheer negligence on part of the government. Subsequent governments in the past paid no heed to the development of tourist places by building hotels or those potential places for tourist resorts that could attract locals and foreigners.

Usually, the tourists who travel have no other option than to camp or self-cooking for themselves, and not everyone likes it. Thus, hotels or resorts are necessary conditions to turn beautiful sites to hit tourist destinations.

Take the example of ‘Tolipeer’ which is one of the most famous tourist spots in the Pakistani part of Kashmir. The place itself reflects government negligence. The frequent littering of the place, coupled with poor conditions of the roads and lack of hotels or dwellings for tourists reflect government negligence.

Similarly, the whole ‘Neelum valley’ in Kashmir, famous for its heavenly beauty, speaks volumes of negligence on part of the government. Ultimately, it discourages not only the foreigners but the locals too from their endeavors to explore the beauty of these places and bring it to the limelight.

4. Multiple Social Challenges

Another prominent challenge that demands serious attention is the treatment meted out to non-native or foreign tourists by native people of the region.

Generally speaking, the overall Pakistani people are noble, hospitable, and caring. But it is not always the fact. People are generally self-centered when it comes to economic interests. Similar is the case with the people belonging to most of the tourist places.

For example, go to northern areas without a guide and you will find local people there trying their best to charge you heavily for their services. The exorbitant prices set for the services and products are one issue that most tourists get to face.

The second issue is the behavior of people in some of the regions like Murree, where a number of cases and incidents of tourists getting beaten by the natives have surfaced on social media. What image of Pakistan and its society does it portray to the rest of the world? Would it encourage or discourage foreigners to visit Pakistan?

5. Negative Role of Pakistani Media

Lastly, the role of the media has also added fuel to the fire. The way the media has projected the image of Pakistan by merely highlighting the accidents, blasts, bloodshed, and other social issues has tarnished the image of Pakistan globally.

There was a time when beautiful sites and places in Pakistan were shown to the world through television programs. But at that time, the media was state-controlled. After the media got liberalized, it started promoting whatever it wanted to, without actually realizing what impacts that would have on the image of the state.

Thus, the negative role played by Pakistani media has also hurt the tourism industry of Pakistan.

Opportunities for Tourism Industry in Pakistan

Having discussed a few prominent challenges to the tourism industry in Pakistan, it is also pertinent to shed some light on the potential opportunities for the growth of tourism in Pakistan. Following is a quick insight into these opportunities:

1. Pakistan is increasingly becoming Peaceful

As earlier we have highlighted how terrorism and security issues in Pakistan have negatively impacted tourism, today it is a well-acknowledged fact that Pakistan is largely becoming a peaceful and safe place for all and sundry (thanks to the security forces of Pakistan).

Thus, the label of ‘unsafe place’ is no more valid and the world has acknowledged that Pakistan is no more a no-go area.

The tourist places that were unsafe in the past, esp. the places in the northern areas, are now safe not only for men or the local people but also for women and foreigners.

Recently, a female foreigner, namely ‘Eva Zu Beck’ has traveled across the length and breadth of Pakistan all alone. She has left the country safe and sound, with many positive memories that she talks about on her social media accounts. Beyond doubt, her tourism stories have encouraged others to visit the beautiful landscapes of Pakistan.

2. Government’s will to Revive Tourism in Pakistan

Another opportunity for the growth of tourism in Pakistan that has largely remained missing earlier is; the present government of PTI is determined to fully revive the tourism industry in Pakistan.

The Prime Minister of Pakistan has many times talked at length about the potential of tourism in Pakistan. The government is determined to take every step to promote tourism in Pakistan.

For example, easing visa policies for tourists, facilitating them in the country, provision of guidelines and security to them during traveling, etc. are all well-cherished steps by the present government.

3. Power of Social Media

The role played by social media in the promotion of tourism in Pakistan is unparalleled. Today, people are more active in highlighting attractive, beautiful sites in Pakistan on various social media platforms.

A number of blogs, vlogs, and tourism groups are very active today in projecting a positive image of Pakistan globally and promoting tourism in Pakistan. Social media has actually overshadowed the negative role of Pakistani electronic media that we have earlier discussed.

4. CPEC: Enhanced Connectivity

Earlier we have highlighted the issue of poor connectivity infrastructure; with CPEC and its projects of roads and highways, the tourism industry will gain a quick boost in Pakistan.

The enhanced connectivity in Pakistan due to rail and road projects will bring the remote areas of Pakistan into the mainstream. Access to different tourist destinations will become easier. Moreover, the spread of internet services under CPEC projects will further help in bringing the unexplored and undiscovered beauty of Pakistan into the limelight.

5. The Introduction of E-governance

Since the government of Pakistan has introduced e-governance i.e. ‘Pakistan Citizen Portal’; it will be helpful in reporting the potential social problems and mismanagements across the country. As told earlier about economic exploitation, such cases can be reported to the authorities with just one click. Thus, the use of e-governance can help tourists in reporting any sort of untoward incident.

To conclude, tourism in Pakistan is getting a fast revival which will not only help Pakistan in generating revenues but also be helpful in adding to the country’s soft power.

Pakistan has great potential to compete with the world’s top tourist destinations with its unmatched beauty and diversity in its people, culture, and traditions.

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About the author.

A versatile human being with a passion for reading and writing - always striving for growth, living in the moment but trying to keep pace with the evolving world.

Very fruitful elaboration regarding tourism in Pakistan

MashAllah you explained well but you didn’t discuss about the beautiful places of Gilgit Baltistan at all.

Thanks very nice blog!

[…] tourism potential can be cashed. The government needs to utilize resources and make policies to boost tourism which can help to strengthen the soft image of […]

Promoting Tourism in Pakistan: Opportunities and Challenges CSS ESSAY 2020

Table of Contents

Introduction

Tourism has emerged as a significant economic sector worldwide, contributing to economic growth, job creation, and cultural exchange. In the case of Pakistan, a country rich in natural beauty, historical heritage, and cultural diversity, tourism presents a promising avenue for economic development. However, the promotion of tourism in Pakistan is not without its challenges. This essay explores the opportunities and challenges of promoting tourism in Pakistan and highlights the importance of leveraging its potential for sustainable growth.

A. Definition of tourism and its importance

To understand the significance of promoting tourism in Pakistan, it is essential to first define tourism and recognize its global impact. Tourism refers to the travel and exploration of destinations for leisure, business, or cultural purposes. It plays a vital role in fostering economic growth, job creation, and cross-cultural understanding.

B. Unique attractions and natural beauty of Pakistan

Pakistan, with its diverse landscapes ranging from majestic mountain ranges to ancient archaeological sites and bustling cities, possesses immense tourism potential. Its natural beauty, including the serene valleys of Northern Pakistan, the coastal areas along the Arabian Sea, and the deserts of Thar, offers unique attractions for both domestic and international tourists. Furthermore, Pakistan’s rich historical and cultural heritage, including UNESCO World Heritage sites such as Taxila, Lahore Fort, and Mohenjo-Daro, adds to its allure.

Challenges in Promoting Tourism in Pakistan

A. security concerns and negative perception.

Despite its vast potential, there are several challenges that hinder the promotion of tourism in Pakistan. The foremost challenge is the negative perception associated with security concerns. International media coverage often highlights security issues, leading to a distorted image of the country. Addressing these concerns and improving the perception of Pakistan as a safe and welcoming tourist destination is crucial.

B. Lack of infrastructure and amenities

Additionally, inadequate infrastructure, including transportation, accommodation, and amenities, poses a challenge for tourism development. Limited international connectivity and the lack of direct flights from major tourist markets limit accessibility to Pakistan. To overcome these challenges, significant investment in infrastructure development is required.

Opportunities for Promoting Tourism in Pakistan:

A. government initiatives and policies.

Despite the challenges, there are substantial opportunities for promoting tourism in Pakistan. The government has recognized the importance of tourism as an economic driver and has implemented initiatives and policies to facilitate its growth. These include the introduction of e-visas, the establishment of tourism development authorities, and the promotion of special tourist zones.

B. Investment in infrastructure development

Investment in infrastructure development, including the construction of highways, airports, and hospitality facilities, is vital for attracting tourists. Improved connectivity through better road networks, the expansion of international airports, and the development of tourist-friendly transportation services can enhance accessibility and visitor experience.

C. Cultural and heritage tourism

Pakistan’s cultural and heritage tourism potential is a significant opportunity for attracting international tourists. The country’s diverse cultural heritage, including vibrant festivals, traditional crafts, and indigenous communities, offers unique experiences for travelers. By promoting cultural tourism, Pakistan can showcase its rich history, traditions, and hospitality, while also generating economic opportunities for local communities.

D. Adventure tourism and ecotourism

Adventure tourism and ecotourism are emerging sectors that present tremendous potential for Pakistan. The country’s mountainous regions, such as the Karakoram and Himalayan ranges, offer opportunities for trekking, mountaineering, and skiing. The promotion of sustainable practices and the preservation of natural resources are essential to ensure the long-term viability of adventure tourism and protect the pristine environment.

Argumentation

A. economic benefits of tourism.

Promoting tourism in Pakistan brings numerous benefits that extend beyond the economic realm. Economically, tourism stimulates job creation and provides employment opportunities for local communities. It also contributes to foreign exchange earnings, which can strengthen the national economy. By diversifying the economy through tourism, Pakistan can reduce its reliance on traditional sectors and promote inclusive growth.

B. Social and cultural benefits of tourism

Socially and culturally, tourism plays a pivotal role in preserving and promoting the country’s cultural heritage. It provides opportunities for the revitalization of historical sites, traditional crafts, and indigenous knowledge. Tourism also fosters inter-cultural exchange, promoting mutual understanding and appreciation among diverse communities. It enhances the quality of life for local communities by generating income, improving infrastructure, and supporting social development projects.

C. Environmental benefits of sustainable tourism

Furthermore, sustainable tourism practices can have significant environmental benefits. Responsible tourism promotes the conservation of natural resources, encourages the protection of biodiversity, and raises awareness of environmental issues. By promoting eco-friendly practices, Pakistan can preserve its natural wonders for future generations and position itself as a leader in sustainable tourism.

Description

A. tourist attractions in different regions of pakistan.

Pakistan offers a plethora of tourist attractions across different regions. The Northern areas, including Gilgit-Baltistan and Khyber Pakhtunkhwa, boast breathtaking landscapes, such as the majestic peaks of K2 and Nanga Parbat, picturesque valleys like Hunza and Swat, and pristine lakes like Saif-ul-Malook and Attabad. The coastal areas along the Arabian Sea, including Karachi and Gwadar, offer beautiful beaches, water sports, and historical sites. The ancient cities of Lahore and Multan showcase architectural marvels, vibrant bazaars, and cultural festivals. Accommodation options range from luxury hotels to guesthouses and eco-lodges, catering to the diverse needs of tourists.

A. Success stories of tourism promotion in Pakistan

Success stories from different regions of Pakistan demonstrate the positive impact of tourism promotion. The development of tourist destinations such as Hunza and Swat has brought economic prosperity to local communities through increased employment opportunities and income generation. The revival of cultural festivals, such as the Shandur Polo Festival and the Kalash Spring Festival, has not only attracted tourists but also rejuvenated local cultural traditions. These examples highlight the transformative power of tourism in Pakistan.

Promoting tourism in Pakistan is a pathway to sustainable economic growth, cultural preservation, and environmental conservation. By addressing security concerns, investing in infrastructure development, and leveraging its cultural and natural assets, Pakistan can unlock the full potential of its tourism industry. The government, private sector, and local communities must work together to create an enabling environment that attracts tourists, preserves cultural heritage, and protects the environment. Through strategic planning, collaboration, and sustainable practices, Pakistan can position itself as a desirable and responsible tourist destination on the global stage.

Tourism in Pakistan, Challenges and Opportunities

Summer 2022

The tourism sector in Pakistan has tremendous potential and is linked to some of the tallest mountains, lakes, and natural sceneries in the country, and it is a well-liked attraction for visitors from both inside and outside the nation. In addition to generating cash, tourism also helps to promote a particular country's culture; hence, it should be seen as an essential component of Pakistan's growth plan. The diversity of its cultures, civilizations, and customs has tragically prevented Pakistan from realising its full tourism potential. To become the most well-liked tourist destination in the world, Pakistan would have to overcome several difficulties in the tourism industry. This essay examines the difficulties the tourism industry faces using research from Pakistan. According to the report, Pakistan's security and counterterrorism issues have negatively impacted travel and tourism. But it is now generally acknowledged that Pakistan is transforming into a welcoming and...

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The Main Attractions of Tourists in Pakistan

Categories: Pakistan Tourism

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Published: Dec 18, 2018

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Journal of Social Sciences Review (JSSR)

Tourism in Pakistan, Challenges and Opportunities

Murad Ahmed MS Management Sciences, Faculty of Management & Sciences, International Islamic University, Islamabad, Pakistan.
Shafique Ahmed Ex-visiting Lecturer at H8 Post Graduate College, Islamabad, Pakistan.
Riffat Abbas Lecturer, Mohi Ud Din Islamic University, Narian Shreef, Azad Kashmir, Pakistan.

A K Baloch. (2007). ‘Management tourism in Pakistan – a case study of Chitral. Peshawar: Department of Management Sciences, Qurtuba University of Science and Information Technology.

Ali Ahmed & Muhmmad Hassan. (2020). Socioeconomic impact of COVID‐ 19 pandemic: Evidence from rural mountain community in Pakistan. (Journal of Public Affairs.

Ali, S. (2021). COVID-19, Adaptive Capacity and Tourism Governance: The Case of Pakistan's Tourism Industry. Pakistan's Tourism Industry, 4-8.

Arif, &. S. (2019). Tourism problems in Pakistan: An analysis of earlier investigations. WALIA journal, 122-126.

Arshad, I. &. (2018). Pakistan tourism industry and challenges: a review. Asia Pacific Journal of Tourism Research, 121-132.

Arshad, I. &. (2018). Pakistan tourism industry and challenges: a review. Asia Pacific Journal of Tourism Research , 2018, 121-132.

Baker. (2020). Tourism and Terrorism: Terrorists' Threats to Commercial Aviation Safety and Security. london: Emerald Publishing Limited.

Kakar, a. K. (2007). ‘The relation between tourism and employment in Pakistan.’ . karachi: department of applied economics, university of karachi.

Kakar, a. K. (2007). , ‘The relation between tourism and employment in Pakistan.’ . karachi: department of applied economics university of karachi .

Pakistan Statistics of Pakistan. (2003). Pakistan Statistics of Pakistan . Pakistan: Federal Bureau of Statistics Report.

PTDC. (2019). Pakistan Tourism and Development Corporation . Welcome to Pakistan. http://www.tourism.gov.pk/ .

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Essay on Tourism in Pakistan, Its Benefits Short Note

Essay on Tourism in Pakistan, Its Benefits Short Note; Since its inception, Pakistan was considered one of the most naturally beautiful and breathtaking nation of the region. It attracts the people from all around the globe to come in to enjoy the natural and esthetic beauty. In addition to this, the land of Pakistan has many diversified fields of tourism. In the 1970, the tourism industry of Pakistan enjoyed its peak by attracting almost 500000 tourists annually.

In Asia, Pakistan is a piece of land with too many fields of tourism. The people those are having good sense of tourism prefer Pakistan as compare to other nations of the world for their tourism activities. Alongside this, it generates huge amount of money that will definitely help in the growth of economic activity. It also provides employment to the natives and establishes a good relation with the other nationals. In this piece of writing, we will discusssome of the major tourist’s sites of Pakistan.

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Essay on Tourism in Pakistan, Its Benefits Short Note

Mohenjo-Daro is considered as one of the major city of the ancient Indus valley civilization. It somehow called as Harappa Civilization, which was developed almost 3000 BCE. It attracts the tourists and generates a handsome amount of money to the exchequer. Texila is another historic place which is related to the Taksas kingdom. Due to its historic value and culture it attracts the tourists as well as archeologists and researchers to complete their studies. It is the true representative of the historic culture of the previous kingdoms.

Furthermore, the diverse culture, historical and traditional places and beautiful valleys are main reason that Pakistan became a true tourists spot/ it includes,

Fort Manroo

The tourist’s spot of Pakistan always provide a variety of tradition and culture. The culture, tradition and scenery of the natural beauty may differ from place to place. Factually speaking, the tourist industry of Pakistan is destroyed by the terrorist’s activities. After the attacks of 9/11 and the war in Afghanistan the terrorist attacked the tourists as well as tourists spots of Pakistan. They are trying to weaken the economy of Pakistan. After the attacks the tourists considered Pakistan as not safe land for tourists activities and they fled to other countries those are considered more safe then Pakistan.

To conclude, Essay on Tourism in Pakistan, Its Benefits Short Note, it is the responsibility of the government to provide safe environment to the tourists. And it must deal with iron hands; those are involved in the terrorist’s activities. It is for the betterment of the economy and good will of the country.

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Tourism in Pakistan - An Elusive Dream | Complete Essay with Outline - Tech Urdu

Tourism in Pakistan – An Elusive Dream | Complete Free Essay with Outline

?‍♂️Tourism between the 1970s to mid-1990s was considered to be an actual industry that was thriving, as well as generating a reasonable amount of revenue.

Tourism in Pakistan
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Emir of Kuwait Jabar al Saha al Ahmed Visited
King Faisal Visited
Muhammad Ali (Boxer) Visited
Touring and Mountaineering from Karachi to Northern Areas
Tourism Revenue Contribution
Famous Tourists Destinations
Drastic Decline in Tourists
Islamabad Marriott Hotel Incident
The killing of Tourists at Nanga Parbat
A Slight Increase in Tourists UNWTO Report
Reasons for the Decline of Tourism
The role of Print and Electronic Media
YouTubers (Vloggers)
Tourism Development Boards
The Conclusion

Majority of the people from other countries are extremely wary when it comes to the subject of visiting Pakistan on a holiday, or for exploring this part located on the world map as a tourist.

A decade ago, foreigners were seen to be flocking to Pakistan in prolific numbers. Tourism between the 1970s to mid-1990s was considered to be an actual industry that was thriving, as well as generating a reasonable amount of revenue.

Countless Americans, British, Canadians, Chinese, Germans, Australians, and people from all over the globe toured Pakistan and enjoyed our cultural heritage, diverse culture and landscapes.

Many American and British athletes took part in the 1980 Olympics held in Karachi. During this era many popular figures such as Queen Elizabeth of England, boxer Muhammad Ali, and the mother of all tours, cricket matches, took place.

In 1974, Emir of Kuwait Jabar al Saha al Ahmed and King Faisal of Saudi Arabia visited Lahore. PIA was amongst the top 10 airlines of the world. The list of high profile people who visited Pakistan during those years is too long to be mentioned here.

Tourists and mountaineers used to travel through Lahore, Karachi, and Islamabad, from where they headed towards the northern areas, Khyber Pakhtunkhwa (then North-West Frontier Province), Swat, and Gilgit-Baltistan.

ALSO READ: The Impacts of Tourism Development | Complete Essay with Outline

There were also many expeditions to mountainous regions like the Kaghan valley, as it offered good trekking opportunities, and the Himalayas and Hindu Kush areas surrounding Swat were a huge tourist attraction for many who visited Pakistan.

During this phase, Pakistan’s tourism industry contributed to a substantial amount of revenue generation due to the inflow of people from Europe who were mostly backpackers and known as trendsetters of the “hippie sub-culture.”

“They toured from city to city; their main destination was to reach the Karakorum, the northern areas, Gilgit, and then head towards China,” Afzaal reminisces. He is one of the pioneers in the tourism field having served as a guide; he has previously worked for the Pakistan Tourism Development Corporation (PTDC), and in the 1970s to 1990s, he accommodated thousands of foreigners in his guesthouse located on the Upper Mall, Lahore.

He has a collection of thousands of pictures with Russians, British, American, German, Irish, Chinese and other tourists, and a vast collection of lovely testimonials they left him. He proudly says that he singlehandedly accommodated over 4,000 tourists in his guesthouse from 1972 to 1991. His guests left lovely testimonials, wishing him good luck and giving feedback on his services about the wonderful stay they had experienced while enjoying Punjabi food and having him as a guide and a warm host.

During those years ordinary tour guides were making very less each month. The ones who have been in this field since decades still rejoice at the charm of the lost years, and when they recalled memories of the eras of the 1970s to 1990s they were delighted.

Tour guides made money through many different ways throughout the golden period of tourism in Pakistan, but now they say there is hardly any scope for tourism. The only tourists coming into Pakistan are from India, and the reason for that is that the Lahore to Delhi bus service has become operational. On July 15, 2016, only 13 passengers came from Amritsar, which is clearly an insufficient number. Now the situation is entirely different in comparison as tourism drastically declined as terrorism set roots in tribal areas and across Pakistan. The country has become a synonym for terrorism and blasts.

Back then tourists arrived in large numbers and set off with these tour guides on trips throughout various provinces, and the northern areas — Ghizer, Skardu and Astore.

Popular attractions included the Karakoram peaks, consisting of K2 (world’s second highest mountain, 28,251 feet); Gasherbrum, 26,510 feet; Broad Peak, 8,051 metres. Moreover, certain areas in Kashmir, Swat and Mohenjo Daro in Sindh were amongst the famous tourist destinations.

Tour guides made money through many different ways throughout the golden period of tourism in Pakistan, but now they say there is hardly any scope for tourism.

The only tourists coming into Pakistan are from India, and the reason for that is that the Lahore to Delhi bus service has become operational. On July 15, 2016, only 13 passengers came from Amritsar, which is clearly an insufficient number.

Now the situation is entirely different in comparison as tourism drastically declined as terrorism set roots in tribal areas and across Pakistan. The country has become a synonym for terrorism and blasts.

The Islamabad Marriott Hotel bombing, which occurred in 2008, sent shock waves across the international media, reiterating the message to outsiders that even some of the best hotels were no longer safe.

In June 2013, approximately 16 attackers entered a base camp of foreign tourists who had come to climb the Nanga Parbat mountain and killed ten of the tourists. Subsequently, the American government has officially stated on its website that its citizens are strictly warned to go to Pakistan, and diplomats currently present in the country are restricted from entering certain areas of Pakistan where there is a high-security risk. Pakistan is no longer a safe haven for locals or tourists.

However, there has been an ongoing increase and decrease in the charts of the United Nations World Tourism Organisation (UNWTO).

In some years, the influx of tourists was huge, and in others, considerably less; despite the high-security risks highlighted by the international media, people are still coming to Pakistan.

According to statistics, about 378,000 visitors arrived in 1995, which increased to 907,000 in 2010. The expenditure of international tourism was at 3.7 per cent according to the UNWTO, and this number is rather small in comparison to that of the 1970s to early 1990s era. In 2012, approximately one million tourists visited Pakistan according to the PTDC.

The tourism industry has been doing well in recent years at an average rate of 15 to 20 per cent despite security issues. In 2014, there was a downtrend again, as shown by the 0.1 per cent share of international receipts, according to the UNWTO.

Recently, tourism has suffered the most because of the ongoing Zarb-e-Azb operation, war-like situation in tribal areas, and the chaotic situation in Karachi.

Some westerners are helping in image building by showing a fascinating side of our country.

Recently, a short documentary, Kipling’s Indian Journey, was shown on the BBC, in which the host visited Lahore. It featured Sufis’ Malang near the holy shrine of a saint in Lahore, who were dancing in a rhythmic trance known as tasawuf (taking the path of spirituality). It is the traditional Sufi twirling dance, which they believe leads a soul to the subjugation of one’s egoistic desires. Foreign and local spectators gathered around them watching them perform.

Such documentaries would definitely help in reviving the image of Pakistan that has taken a beating in the last few years because of terrorism.

Some collaborative efforts from the Tourism Development Corporation of Punjab, local ministries and foreigners in the restoration of the tourism sector will be appreciated in bringing back lost glory and glitter of the tourism sector of the 1970s to 1990s.

Pakistan has many beautiful places, ancient heritage, and cultures to offer. Every province has its own dialect, different styles of attire, traditions and norms that attract people from around the world.

Pakistan is also a country that has various landscapes — from deserts, mountains, rocky areas and greenery to plain lands that need to be explored and the World are waiting for it. All we need to do is to bring back the glory of the past in the industry.

By Ammara Gul Mustafa

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Promoting Tourism in Pakistan: Opportunities and Challenges

Sumiya Amjad
November 20, 2023
CSS Solved Essays

CSS 2020 Solved Essays | Promoting Tourism in Pakistan: Opportunities and Challenges

Sumiya Amjad, a Sir Syed Kazim Ali student, has attempted the CSS 2020 essay “ Promoting Tourism in Pakistan: Opportunities and Challenges ” on the given pattern, which Sir Syed Kazim Ali teaches his students. Sir Syed Kazim Ali has been Pakistan’s top English writing and CSS, PMS essay and precis coach with the highest success rate of his students. The essay is uploaded to help other competitive aspirants learn and practice essay writing techniques and patterns to qualify for the essay paper.

1- Introduction

✓Pakistan’s tourism industry highlights the country’s stunning natural landscape.
✓Travel and tourism have significantly contributed to Pakistan’s GDP, amounting to US$7.6 billion.
✓Promoting Pakistan as a thriving tourist destination is essential for unlocking the country’s immense tourism potential.

2- Importance of the Tourism Industry

✓For a global perspective
✓For Pakistan’s economy and international image

3- Opportunities for Tourism in Pakistan

Case in Point: UNESCO World Heritage Sites in Pakistan, such as Taxila, Lahore Fort, and Mohenjo-Daro, increase the number of tourists visiting cultural sites.
Case in point: The Northern areas of Pakistan, including Swat Valley, Hunza, and Naran Kaghan.
Case in Point: National parks and wildlife reserves, including the elusive Himalayan brown bear, graceful ibex, majestic golden marmots, and a plethora of avian species
Case in point: BBC’s coverage of various historical sites of Buddhism, Sikhism, Sufi shrines, and the Shandur Polo Festival in Pakistan.
Case in point: According to the World Crafts Council report, the craftsmanship and intricate designs of Pakistani artisans in areas like pottery, textiles, embroidery, and woodwork is renowned globally.
Case in Point: According to the Pakistan Adventure Tourism Survey 2021, the country organizes various adventure sports activities, such as mountaineering, trekking, white-water, rafting, para-gliding, and hang gliding.
Case in Point: CNN’s documentary “Taste of Pakistan “showcases the diverse and delectable cuisine of the country, garnering millions of views and sparking interest among food enthusiasts worldwide.

4- Challenges in Promoting Tourism in Pakistan

Case in Point: The World Tourism Organization (UNWTO) emphasizes that enhancing security measures and creating a safe environment for tourists is essential for rebuilding confidence in Pakistan’s tourism industry.
Case in point: The World Bank’s Infrastructure Data Report identifies Pakistan’s infrastructure limitations as a major hindrance to unlocking its tourism potential.
Case in point : The Economist Intelligence Unit Country Risk Report 2021 shows political uncertainty hinders tourism in Pakistan.
Case in point: The WWF 2019 report shows the importance of preserving Pakistan’s biodiversity.
Case in point: A study by the Pew Research Center reveals that media portrayal has deep influences on tourists’ perceptions .
Case in point: The Pakistan Tourism Development Corporation emphasizes the urgent need for training and capacity building to meet the demands of the growing tourism industry.
Case in point : The Pakistan Meteorological Department’s climate data shows the impact of extreme weather conditions on tourist seasons.

5- Recommendations for Sustainable Growth in the Tourism Industry

✓Strengthening security measures
✓Improving infrastructure and connectivity
✓Promoting community-based tourism
✓Implementing eco-friendly practices and waste management systems
✓Creating collaborative efforts between the government and private sector
✓Arranging tourism promotion campaigns
✓Organizing skill development programs
✓Upgrading transportation infrastructure

6- Critical Analysis

7- Conclusion

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Tourism, as a catalyst for economic growth and cultural exchange, plays a pivotal role in shaping a nation’s identity and global standing. Similarly, Pakistan’s tourism industry plays a significant role in showcasing the breathtaking natural beauty of the country to the world. The country, adorned with diverse natural beauty ranging from the mighty Himalayas to the serene beaches of the Arabian Sea, is a mesmerizing tapestry of landscapes that captivates the soul. The allure extends beyond its picturesque vistas as the country boasts a colourful culture, vibrant cities, and historic landmarks, adding to its allure as a South Asian gem. Within the rich tapestry lies the immense potential for tourism, which has made significant contributions to the country’s economy. According to The World Travel and Tourism Council Reports 2016, the direct contribution of travel and tourism to Pakistan’s GDP has been a substantial US$7.6 billion (PKR 793.0 billion), constituting 2.7% of the total GDP. This figure is expected to soar, with the government predicting tourism to contribute ₨1 trillion (US$6.0 billion) by 2025 . Furthermore, tourism is not only a lucrative revenue generator but also a vehicle for promoting a country’s culture and civilization. In this regard, Pakistan stands as an undiscovered treasure trove. Beyond its natural beauty, Pakistan boasts an abundance of historical, religious, archaeological, and adventurous sites that possess a magnetic allure for global tourists, such as Mohenjo-Daro and Taxila, the religious sanctity of Kartarpur Corridor, the mystique of Sufi shrines, and the adrenaline of adventure sports. Despite the treasure trove of opportunities, Pakistan’s tourism industry has faced challenges that have hindered its full potential. Like security concerns arising from past incidents, the lack of advanced and sufficient infrastructure, and inadequate promotion activities. However, these challenges, though daunting, are not insurmountable. By addressing security issues, investing in infrastructure, and embracing effective marketing strategies, Pakistan can forge a path toward sustainable growth in its tourism sector. In a nutshell, with strategic planning and unwavering commitment to responsible tourism, the nation can redefine its narrative, drawing travellers from every corner of the world to witness the magic that lies within its borders.

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The tourism industry stands as a powerhouse in the global economy. It not only generates substantial revenue but also creates employment opportunities, fosters cultural exchange, and promotes sustainable development. On a global scale, the tourism industry serves as a vital driver of international trade, stimulating investments in hospitality, transportation, and infrastructure sectors. For Pakistan, the tourism industry bolsters the economy, creates job opportunities, and enhances the country’s global image as an enticing destination. As tourists explore the country, they contribute to the growth of rural economies, encouraging the preservation of traditional arts and crafts. Hence, the significance of the tourism industry cannot be ignored.

The tourism sector in Pakistan has tremendous potential because the country boasts a rich cultural heritage and is home to numerous historical sites that unlock the versatility of Pakistani culture. For instance, UNESCO World Heritage Sites such as Taxila, Lahore Fort, and Mohenjo-Daro attract a significant number of tourists interested in exploring cultural sites. These sites provide a glimpse into the country’s ancient civilizations, showcasing the architectural brilliance, intricate artwork, and historical significance of the region. Tourists can immerse themselves in the country’s vibrant history and gain a deeper understanding of its cultural tapestry. Moreover, the northern areas of Pakistan offer breathtaking experiences to tourists. Destinations like Swat Valley, Hunza, and Naran Kaghan are renowned for their stunning natural landscapes. These scenic locations provide opportunities for hiking, camping, photography, and nature appreciation and attract nature enthusiasts and adventure seekers from around the globe. Furthermore, the country is home to national parks and wildlife reserves, preserving the habitat of various species. Tourists can witness the elusive Himalayan brown bear, graceful ibex, majestic golden marmots, and a plethora of avian species in their natural habitats. Thus, Eco-tourism promotes conservation efforts by raising awareness about the importance of protecting these unique ecosystems and supporting local communities. Additionally, the country’s religious and cultural festivals showcase the vibrancy of its traditions. From the ancient ruins of Buddhist and Sikh sites to the Sufi shrines and the Shandur Polo Festival, numerous celebrations offer a glimpse into the country’s diverse heritage. The BBC’s coverage of these festivals and historical sites has further increased international interest and awareness, attracting tourists who seek to explore the spiritual and cultural dimensions of Pakistan. Likewise, Pakistani handicrafts and traditional arts reflect the country’s artistic heritage. Artisans showcase their craftsmanship and intricate designs in pottery, textiles, embroidery, and woodwork. Fortunately, their work has gained recognition globally, and the World Crafts Council has acknowledged the excellence of Pakistani artisans. As a result, cultural exchange has been promoted, and local economies have been supported. Similarly, the country hosts mountaineering expeditions, trekking routes through breathtaking mountain ranges, white-water rafting in wild rivers, and thrilling activities like para-gliding and hang gliding. The Pakistan Adventure Tourism Survey 2021 highlights the variety of adventure sports available, attracting adrenaline enthusiasts who seek thrilling experiences in a picturesque setting. Last but not least, Pakistani cuisine is a blend of flavours influenced by various regions and cultures. Culinary tourism allows visitors to savour Pakistan’s rich and diverse gastronomic heritage. CNN’s documentary “Taste of Pakistan” has showcased the country’s cuisine to a global audience, generating interest among food enthusiasts. In summary, Pakistan offers a wide range of tourism opportunities. Its rich cultural heritage provides a unique and immersive experience for travellers. By capitalizing on these strengths, Pakistan can attract more tourists and boost its tourism industry while showcasing the country’s hidden gems to the world.

Despite the treasure trove of opportunities, Pakistan’s tourism industry has faced many challenges that have hindered its full potential. First and foremost, security concerns hamper the true essence of tourism in Pakistan by creating a climate of fear and uncertainty among potential travellers. To address the uncertainty arising from security concerns, the World Tourism Organization (UNWTO) emphasizes the need to enhance security measures and create a safe environment for tourists to rebuild confidence in Pakistan’s tourism industry. Second, insufficient infrastructure in Pakistan poses a significant deterrent for both domestic and international travellers. Poor road networks, limited transportation options, and inadequate facilities at tourist sites lead to inconveniences and difficulties during travel and deter tourists from venturing beyond their immediate surroundings, limiting the exploration of the country’s diverse landscapes and cultural treasures. The World Bank’s Infrastructure Data Report underscores the urgent need for investment in upgrading and expanding infrastructure to cater to the growing demands of the tourism industry . Third, political instability and environmental degradation act as formidable barriers that diminish the charm of tourist attractions in Pakistan. Political instability, as highlighted in The Economist Intelligence Unit Country Risk Report 2021 , introduces uncertainty, creating an unfavourable climate for tourism. Frequent changes in government policies, civil unrest, and security concerns deter potential tourists who seek safety when planning their travel. In the latter case, the degradation of natural habitats, pollution, and deforestation not only erodes the charm of once-pristine locations but also diminishes the unique experiences that visitors seek. So, addressing environmental degradation is paramount for Pakistan to maximize the allure of its tourist attractions. As exemplified in the WWF 2019 report , preserving Pakistan’s biodiversity is of utmost importance in ensuring the long-term sustainability of its tourist attractions. Fourth, media portrayals and a lack of trained personnel are also limiting the potential of the tourism industry in Pakistan. Negative media portrayals provoke potential visitors to choose to explore other destinations without fully experiencing the wonders Pakistan has to offer. A Pew Research Center study also reveals that negative media coverage can significantly shape the decision-making process for potential travellers, leading to a decline in tourist arrivals. Moreover, the lack of trained personnel skills in hospitality, tour guiding, customer service, and language proficiency prevents the tourism industry from providing satisfactory experiences for tourists, resulting in reduced visitor satisfaction and repeat visits. Lastly, seasonal issues affect year-round tourism in Pakistan, posing challenges for both domestic and international travellers. During the scorching summer months, travellers often flock to the serene Northern areas to escape the heat and revel in the beauty of lush valleys and glistening lakes. However, these regions become less accessible due to heavy land sliding, limiting travel options and restricting certain activities. Similarly, the coastal areas of Pakistan offer a respite from the summer heat and attract tourists. However, the onset of the monsoon season brings torrential rains, which disrupt travel plans and hinder beach tourism. So, seasonal constraints affect the livelihoods of local communities that rely on tourism, leading to economic challenges.

The following recommendations can be considered to achieve sustainable growth in Pakistan’s tourism industry. First of all, enhancing security measures is crucial to address safety concerns and instil confidence in tourists. It involves increasing the presence of law enforcement agencies in tourist areas, implementing effective surveillance systems, and providing training to security personnel to ensure the safety of visitors. Moreover, investing in infrastructure development is essential to improve accessibility and enhance the overall tourism experience. It includes improving road networks, upgrading airports, and expanding transportation options to connect tourist destinations, ensuring reliable and high-speed internet connectivity and access to information for tourists. Further, encouraging community participation and involvement in tourism activities also has numerous benefits. It helps to empower local communities, generate income, preserve cultural heritage, and create a more authentic and sustainable tourism experience. Likewise, emphasizing sustainable tourism practices is crucial for preserving natural resources and protecting the environment. Implementing eco-friendly practices, such as promoting responsible tourism, reducing plastic waste, and supporting initiatives for energy conservation, can contribute to the long-term sustainability of the tourism industry. Besides, collaboration between the government, private sector, and local communities is essential for sustainable growth in the tourism industry. Encouraging public-private partnerships, fostering dialogue, and involving stakeholders in decision-making processes can lead to more effective and coordinated efforts in developing and promoting tourism. Additionally, investing in tourism promotion campaigns, both domestically and internationally, can raise awareness of Pakistan as a tourism destination. These campaigns can highlight the country’s unique attractions and cultural heritage, help reach a wider audience, and attract more tourists. Similarly, providing training and skill development programs for tourism professionals is crucial for improving service quality and enhancing the overall visitor experience. Last but not least, developing efficient and reliable transportation infrastructure is vital for improving accessibility to tourist destinations. Upgrading roads, expanding public transportation options, and enhancing connectivity between different regions can make it easier for tourists to navigate and explore the country. Hence, by implementing these recommendations, Pakistan can foster sustainable growth in its tourism industry. It will not only attract more visitors but also contribute to the economic development of the country, preserve cultural heritage, protect the environment, and empower local communities.

Critically, Pakistan’s potential for religious and cultural tourism is a remarkable asset that can elevate the nation’s economy and global standing. By strategically focusing on accessibility, multicultural celebrations, and responsible conservation efforts, Pakistan can unlock the true essence of its tourist attractions and create a vibrant and sustainable tourism industry.

In a nutshell, Pakistan possesses significant potential for tourism growth, thanks to its diverse cultural heritage, natural landscapes, and warm hospitality. However, several challenges need to be addressed to ensure sustainable development in the tourism industry. Strengthening security measures, improving infrastructure, promoting community-based tourism, implementing eco-friendly practices, fostering collaboration, and upgrading transportation infrastructure are important steps toward achieving sustainable growth.

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Tourism in Pakistan Essay and Article for Students

This Post discusses two different samples of Tourism in Pakistan essay. for the help of students and professionals in writing Tourism in Pakistan article

In the first Tourism in Pakistan essay . we will discuss Tourism in Pakistan article and Places for to tourists to visit

Tourism in Pakistan Essay #1

Pakistan is a country rich in culture, history, and natural beauty, making it a popular destination for tourists from all over the world. With diverse landscapes, from towering mountains to vast deserts, and a vibrant cultural heritage, Pakistan has a lot to offer visitors. In this essay, we will examine the tourism industry in Pakistan.

One of the primary attractions for tourists in Pakistan is its stunning natural scenery. The country is home to some of the highest mountains in the world, including K2, the second-highest peak after Mount Everest. The northern areas of Pakistan, including Gilgit-Baltistan and Khyber Pakhtunkhwa, are famous for their scenic beauty, with valleys, lakes, and glaciers that are a sight to behold. The southern part of the country, including the Thar desert and the coastline, also offers unique landscapes and experiences for visitors.

Apart from natural beauty, Pakistan has a rich cultural heritage that attracts tourists. The country is home to several ancient civilizations, including the Indus Valley Civilization, which dates back over 5,000 years. The Mughal Empire, which ruled the Indian subcontinent for centuries, left behind a wealth of architectural marvels, including the famous Badshahi Mosque and Lahore Fort. Pakistan is also known for its vibrant festivals, including the annual Urs at the shrines of Sufi saints, which attract visitors from around the world.

Despite the country’s potential as a tourism destination, the industry in Pakistan faces several challenges. Security concerns and negative perceptions in the media have deterred many tourists from visiting the country. Moreover, the lack of infrastructure and facilities, including hotels, transportation, and tourist guides, has also hindered the growth of the industry.

In conclusion, tourism in Pakistan has tremendous potential, with its natural beauty and rich cultural heritage. However, to realize this potential, the government and private sector must work together to address the challenges facing the industry. By investing in infrastructure, improving security, and promoting the country’s attractions, Pakistan can become a leading destination for tourists from around the world.

In the Second Tourism in Pakistan Article. we will discuss Tourism in Pakistan essay and the Best places for the tourist to visit in Pakistan

Tourism in Pakistan Article #2

Pakistan is a country that offers a wealth of cultural, historical, and natural attractions to visitors. From the towering peaks of the Karakoram Mountains to the vibrant cities of Lahore and Karachi, Pakistan has something to offer everyone. In this essay, we will examine the tourism industry in Pakistan, its potential, and the challenges it faces.

One of the primary attractions for tourists in Pakistan is its stunning natural beauty. The country is home to several of the highest mountains in the world, including K2, which attracts mountaineers from around the world. The northern areas of Pakistan, including Gilgit-Baltistan and Khyber Pakhtunkhwa, offer a breathtaking landscape of valleys, lakes, and glaciers. The southern part of the country, including the Thar desert and the coastline, also offers unique landscapes and experiences for visitors.

Apart from natural beauty, Pakistan has a rich cultural heritage that attracts tourists. The country has a diverse history, with several ancient civilizations, including the Indus Valley Civilization, which dates back over 5,000 years. The Mughal Empire, which ruled the Indian subcontinent for centuries, left behind a wealth of architectural marvels, including the famous Badshahi Mosque and Lahore Fort. Pakistan is also known for its vibrant festivals, including the annual Urs at the shrines of Sufi saints, which attract visitors from around the world.

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A bus plunges into a rocky ravine in northern Pakistan, killing 20 people and injuring 30 others

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A bus plunged into a rocky ravine in northern Pakistan on Friday after its driver lost control, killing 20 people and injuring 30 others, officials said.

The bus was traveling to Hunza on the Karakoram Highway in Gilgit-Baltistan’s Diamer district when the accident occurred, senior police officer Fayaz Ahmed said.

The mountainous highway connects Pakistan with China. Hunza is a popular tourist destination, especially in the warmer months.

Faizaullah Faraq, spokesperson for the chief minister of Gilgit-Baltistan, said the accident occurred about 5:30 a.m.

“As a result of this tragic bus accident, 20 passengers have been killed while 30 passengers have been injured and the injured have been helped here in Chilas headquarters hospital,” he said.

Pictures from local media showed the twisted wreckage of an orange bus at the bottom of a rocky ravine near a riverbank.

Prime Minister Shehbaz Sharif and Interior Minister Mohsin Naqvi expressed sorrow over the accident and prayed for the swift recovery of the injured.

Road accidents are common in Pakistan, where motorists often ignore traffic rules and safety standards on battered roads, particularly in rugged areas.

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Promoting Tourism in Pakistan: Challenges and Opportunities

Challenges to Tourism in Pakistan

1. Terrorism has impacted the tourism industry in Pakistan

2. Poor Connectivity Infrastructure

3. Government Negligence to Tourist Places

4. Multiple Social Challenges

5. Negative Role of Pakistani Media

Opportunities for Tourism Industry in Pakistan

1. Pakistan is increasingly becoming Peaceful

2. Government’s will to Revive Tourism in Pakistan

3. Power of Social Media

4. CPEC: Enhanced Connectivity

5. The Introduction of E-governance

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Promoting Tourism in Pakistan: Opportunities and Challenges CSS ESSAY 2020

Introduction

A. Definition of tourism and its importance

B. Unique attractions and natural beauty of Pakistan

Challenges in Promoting Tourism in Pakistan

B. Lack of infrastructure and amenities

Opportunities for Promoting Tourism in Pakistan:

B. Investment in infrastructure development

C. Cultural and heritage tourism

D. Adventure tourism and ecotourism

Argumentation

B. Social and cultural benefits of tourism

C. Environmental benefits of sustainable tourism

Description

A. Success stories of tourism promotion in Pakistan

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