- Handbook on Tourism Product Development
Background:
The World Tourism Organization and European Travel Commission appointed Tourism Development International to develop of a ‘best practice’ Handbook for Tourism Product Development Manual to assist National Tourism Administrations and Organisations (NTAs/NTOs) and other destination marketing organisations (DMOs), including those at regional and local levels, through the provision of ready-to-use tools, and guidance on why and how product development should be adopted, and what kind of role they should have in the destination’s product development.
Project Objectives:
The purpose of the Handbook on Tourism Product Development was the production of a practical, user-friendly and accessible handbook that inspires the implementation of, or improvement in, the existing methods and uses of effective product development in tourism. A key objective was to empower the staff of NTAs/NTOs and similar organisations with superior knowledge to enable them to initiate and oversee a successful product development strategy.
Project Activities:
- Definitions
- Destination Survey of WTO’s/DMO’s
- Consultations with Private Sector
- Preparation of Case Studies
- Principles of tourism product development
- Toolkit and guidelines for tourism product development
- Presentations, seminars and workshops
Project Outcome and Impacts:
The Handbook is being used by national tourism organisations and regional tourism organisation officials throughout the World as a tool in facilitating effective tourism product development planning. It is available for purchase through the UNWTO and ETC websites.
UNWTO - Hanbook on Tourism Product Development Purchase
Fundamentals & Principles of Tourism Product Development, Presentation by Peter Mac Nulty to the Tourism Forum Switzerland
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Creative Community Tourism Development
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Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one year for leisure, business and other purposes.
Tourism is the biggest employer in the region. Consequently, the human resource development in the area of tourism is integral to the economic growth and development of Caribbean tourism and the Caribbean. People with quality education and training will improve, enhance and ensure the economic viability and sustainability of Caribbean tourism. Significant opportunities exist in tourism for governments, communities, private sector organisations, non–governmental organisations and young entrepreneurs to participate and collaborate for national development.
Students pursuing this subject will benefit from exposure to the concepts and principles of tourism and their practical application to the business environment. This area of study will also equip students to think logically and critically, as well as enhance their human relation skills.
The Tourism Syllabus consists of two Units comprising three Modules each.
Unit 1: Tourism Concepts
Unit 2: Tourism Product Development and Marketing
SBA Forms – Unit 1
- Cover Sheet for ESBA
- SBA Guidelines
- SBA Moderation
- SBA Record of Marks
- SBA Moderation Feedback
SBA Forms – Unit 2
Syllabus, Specimen Paper, Mark Scheme, Subject Reports
IMAGES
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COMMENTS
TOURISM PRODUCT DEVELOPMENT. Learning Objectives After reading this chapter, you are expected to: 1. Explain the concept of tourism product and identify its components; 2. Distinguish the prerequisites to tourism product development; 3. Describe each step in the tourism product development process; 4.
1.Conduct market research to develop product to attract tourist with spending power 2.Product development: diversifying the tourism product and increasing the competitiveness of the tourism product 3.Seek investment and funding to expand and improve their product offering 4. Maintain the environment where they operate
Handbook on Tourism Product Development. Description. PDF. Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery ...
Handbook on Tourism Product Development. Published: 2011 Pages: 153. eISBN: 978-92-844-1395-9. Abstract: Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus ...
1. Intangiblility - a good is tangible while a service is intangible 2. Perishability - a service is perishable as it cannot be stored while a good can 3. Inseparability- the consumption and production of a service is always done simultaneously as you cannot store a service prior to consumption in the tourism industry unlike a good where production and storing the good can be done separately 4.
FRAMEWORK FOR TOURISM PRODUCT DEVELOPMENT • ECONOMIC 2.5% growth in travel spend for each 1% growth in GDP • TECHNOLOGICAL Instant communication access; social media influencing travel choices • POLITICAL Barriers to travel reduced through withdrawal of visa requirements • DEMOGRAPHIC Ageing of industrialized populations • OTHER FACTORS i.e. Growing environmental awareness;
15. 15 Handbook on Tourism Product Development. Fundamentals and Principles of Tourism Product Development Flanning. 2.1 Fundamental Issues in Tourism Development and Product Flanning. 2.1.1 Tourism Organisational and Institutions Structures. 2.1.2 National and Regional Coordination. 2.1.3 Comprehensive, Integrated and Inclusive Flanning.
Project Objectives: The purpose of the Handbook on Tourism Product Development was the production of a practical, user-friendly and accessible handbook that inspires the implementation of, or improvement in, the existing methods and uses of effective product development in tourism. A key objective was to empower the staff of NTAs/NTOs and ...
The creation of a tourism product is a complex process. The following table shows the steps of creating tourism product. Steps of Tourism Product Development The following general steps are taken for tourism product development: Research the Market At this step, the tourism marketing force conducts research on the
Role of Government in TPD. Establish Conditions for Economic Growth, by Facilitating & Supporting Sectors with Competitive Advantage, Create Appropriate Institutions, System of Inter-agency Coordination, and Planning & Management Processes, Intervention Range: Enabling Transport. Training. Provide Incentives. Create Positive Image.
Peter MacNulty. World Tourism Organization, 2011 - Business & Economics - 140 pages. Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the ...
Tourism Product Development (TPD) is one of the most important processes in tourism planning and development. Through TPD, we are able to convert resources into something of value that can satisfy customers and provide livelihood and income opportunities at the destination and individual levels.
Sustainable tourism products are built in accordance with the environment, com-munity, and cultures in a way to provide certain benefits rather than threats to tourism development [14,29]. In this regard, Eckert and Pechlaner [37] propose strategic product development which goes beyond traditional resource-based approaches by incorporating
Creative Community Tourism Development. Inherent in the development of creative tourism products is the research and analysis of the local community and the potential customers. This course provides an overview of the role of the community as a collection of businesses that create sales of goods and services to tourists and consumer segments ...
Development Tourism product development means bringing new and innovative products, experiences, and services to the market for tourists to buy. Product development can take many forms. For example, you have identified a gap in the current marketplace and decide to develop a product or experience to meet the demand. Product development could ...
UNIT 1: TOURISM CONCEPTS MODULE 1: CONCEPTS AND ISSUES GENERAL OBJECTIVES On completion of this Module, students should: 1. understand the key concepts relating to tourism; 2. appreciate the contribution of tourism to national, regional and international societies and economies; 3. develop an understanding of issues impacting tourism.
This area of study will also equip students to think logically and critically, as well as enhance their human relation skills. The Tourism Syllabus consists of two Units comprising three Modules each. Unit 1: Tourism Concepts. Unit 2: Tourism Product Development and Marketing.
verviewGo through the items on the slide and explain the following: Units 1 and 2 will provide a gen. ral understanding of the industry and its impact on poverty reduction. Units 3-5 will go deeper into issues, concerns and vulnerable groups. Time will be allowed for discussion. develop ideas and action plans to address these issues and co.