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Expertly Designed

We get it. You’re not the homebody type. We aren’t either. Your passion, needs, and desires have shaped our business. Destination experts hand-craft transformative experiences designed specifically with you – our fellow traveler – at heart. We wouldn't trust your experience with anyone else.

Guided Touring Reimagined

We know you want to explore and also dive in. We’re curious travelers, just like you, so rest assured, you’ll experience must-sees and connect with the people and culture that define the destination. You’ll eat in locals’ homes, take cooking classes, travel by trains and tuk tuks, explore cities with food tours, and stay in igloos, castles, and chateaus.

Value Beyond Price

Your time is one of your most precious commodities, so you should spend more of it in the destination, not driving between places. We design tours that spend the fewest hours on the coach. One-night stays are a rarity. This is your trip, and you shouldn’t feel rushed. With choice, flexibility, and free time, take it all in – this is your tour.

Confidently Collette

Travel with trust. Because this is your trip - something you've planned for and dreamed about. You should feel confident in your journey every step of the way.

Industry-Leading Travel Protection

Cancel for any reason (bad hair day applies) up to 24 hours before your tour leaves and get a full money-back refund. Collette issued a record-breaking $185 million cash back to travelers during the COVID-19 pandemic.

Experience & Expertise

We've been doing this for a long time. Since 1918, in fact. Collette is the most experienced and longest-running tour operator in North America. You choose...

Traveling Well

Our team is on the pulse of world events and protocols, so you are kept fully aware and feel well-prepared for your trip.

Service Rating

Independent

Why Guided Travel

You're a traveler with places to go. We'll take care of the details. You embrace the journey.

Social Connections

Meet a group of people who share your love of travel. Learn from locals. Forge friendships in the coolest places.

Independence

There's plenty of time built into our itineraries, plus optional tours, Choice on Tour excursions, and more. It's your trip, your way.

Expertly Planned

You know what you want to see and do - let a team of experts handle all the details from the must-sees to centrally-located accommodations and local lessons.

The Best Pacing

Don’t rush – this is your time to see the world. Get more time in the destination, and enjoy an ideal balance of included excursions and free time.

Our Best Moments

When you go, capture all those incredible moments, and use the hashtag #GoCollette so that we can share your joy!

Featured Tours

Collette travelers choose from 160 tours across all 7 continents, as well as 5 travel styles including small group touring and destination spotlights. Check out some trending tours for inspiration on your next adventure.

Explorations

Alaska's Northern Lights

African Safari: Kenya and Tanzania

Tuscan & Umbrian Countryside featuring Italy's Charming Hill Towns

Winter in Croatia featuring Plitvice Lakes and the Adriatic Coast

$2,699 pp* $2,999 pp.

Costa Rica: A World of Nature featuring Tortuguero National Park, Arenal Volcano & Manuel Antonio National Park

$4,949 pp* $5,399 pp.

Icelandic Adventure

Mediterranean Coastal Journey Spain, France & Italy

The Best of Ireland featuring the Wild Atlantic Way

Exploring South Africa, Victoria Falls & Botswana

$2,199 pp* $2,499 pp, spotlight on northern italy featuring venice, verona & the dolomites, $3,299 pp* $3,699 pp, historical greenbrier featuring washington d.c. & williamsburg.

Spain's Costa del Sol & Madrid

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• World's Best

Travel + Leisure Readers' 15 Favorite Tour Operators of 2023

The right tour operators can make or break a trip. These specialists came out on top in our annual "World’s Best Awards" survey for 2023 thanks to insider knowledge and personalized service.

How Voting Works

What readers loved, the full list.

Courtesy of Butterfield & Robinson

While we travel to see the sights, what we really take home with us are the experiences. And finding the right tour operator — one that’s able to meld insider knowledge about a destination with the best ways to take it in — can make or break a trip. But when the right combination does come along, it can be pure magic, so it’s no wonder that the last year has seen group travel on the rise .

Every year for our World's Best Awards survey, T+L asks readers to weigh in on travel experiences around the globe — to share their opinions on the top hotels, resorts, cities, islands, cruise ships, spas, airlines, and more. Nearly 165,000 T+L readers completed the 2023 survey, an increase of nearly 25 percent over pre-pandemic voting levels. A total of more than 685,000 votes were cast across over 8,500 unique properties (hotels, cities, cruise lines, etc.).

Tour operators and safari outfitters were specifically rated on the criteria below:

• Staff/guides
• Itineraries/destinations
• Accommodations

For each characteristic, respondents could choose a rating of excellent, above average, average, below average, or poor. The final scores are averages of these responses.

With nine of the companies returning from last year’s list , one major trend that stands out is the focus on a region, like with this year’s No. 1 pick, ATJ, which focuses on luxury travel, ranging from bespoke private to small group itineraries, in Austrasia. Also destination experts are Inside Japan Tours (No. 10), who offer themed trips, from honeymoons to diving, around the island nation, and Vagabond Tours of Ireland (No. 12), which makes its debut on the list, standing out for its B Corporation status, as it guides travelers around the Emerald Isle in their choice of style, either relaxed and culture-focused or active and adventurous. 

Also notable are the operators who go a step beyond, like two returning favorites: Artisans of Leisure (returning as No. 3) has been called “top notch”; one reader said that “no other tour operator comes close in terms of knowing the destinations [and] understanding what we want and executing our trip flawlessly.” Black Tomato (dropping from last year’s No. 4 to a still respectable No. 6) manages to both fulfill curiosity and allay FOMO on its adventures globally.

But more than anything, it’s loyalty that shows what a strong tour operator is made of, and readers often raved about return visits with a particular company. One, for instance, shared that after 25 journeys, Du Vine Cycling + Adventure Co. (No. 2) stands out among them all. “The best cycling trips I’ve been on,” they said. “Great staff, accommodations, and first class all the way.” And that’s the winning combo for a tour company — leaving travelers with that passion for exploring the world through their eyes. See the complete list of top 15 tour operators, according to T+L readers, below.

Courtesy of ATJ

Formerly known as Asia Transpacific Journeys, ATJ made the list in 2011, 2017, and 2018, and it now leapfrogs back in triumphantly, notching the No. 1 spot. Offering tours in countries like Australia, Bhutan, Japan, Laos, Mongolia, Morocco, Nepal, Vietnam, and Taiwan, the company specializes in custom itineraries and private group trips. But what travelers rave about is its band of extremely helpful customer service reps who are “responsive and personable.” They added, “I can call and speak with a live person immediately.” Customers tend to be loyal, but so are the agents: “I have used the same agent and she always remembers what we like and any special needs we have.”

I have used the same agent and she always remembers what we like and any special needs we have.

Reader Score: 99.07

2 . DuVine Cycling + Adventure Co.  

Reader Score: 99.05

3 . Artisans of Leisure  

Reader Score: 98.89

4. TCS World Travel

ReaderScore: 98.84

5. Trek Travel 

Reader Score: 98.62

6. Black Tomato  

Reader Score: 98.29

7. Classic Journeys  

WBA Hall of Fame honoree.

Reader Score: 98.27

8. Adventure Unbound  

Reader Score: 98.15

9. Scott Dunn  

10. Inside JapanTours  

Reader Score: 98.13

11. Butterfield & Robinson  

Reader Score: 98.00

12. Vagabond Tours of Ireland

Reader Score: 97.78

13. Quasar Expeditions

Reader Score: 97.53

Reader Score: 97.33

15. Jacada Travel

Reader Score: 96.20

Related Articles

Europe Tour Companies

Looking for an unforgettable Europe tour? Book a fully-organized trip with the best tour companies in Europe and let the tour operator take care of everything for you. Check out the tour details and read 257115 reviews from our customers to help you choose the perfect tour for you.

List of Europe travel companies & tour operators with 257115 reviews

Europamundo

• Good - 3,118 reviews for Europe tours

It was excellent. I enjoyed it

Mi esposo y Yo estuvimos muyyy bien los 8 días del tour en Suiza. Paula, nuestra guía, fue muy amable y dedicada al grupo, siempre ayudando y apoyando al grupo. Los destinos muy bonitos. algún hotel mejor ubicado que otro, pero en general , hoteles nuevos y muy limpios. Lo mejor la gente, todo el grupo era una piña, siempre puntual, y muy divertida. Nos llevamos una buena impresión de la organización y del tour, no los olvidaremos a cada uno.

Expat Explore Travel

• Excellent - 4,320 reviews for Europe tours

I was beyond satisfied with the tour of Eastern Europe. All ran like a well Oiled machine

My first tour to Europe with my family was the best, can’t ask for a better time. Great team, tour leader Jemma and the coach Coen, thanks much. The itinerary was as described, everything was on time. Definitely I will planning again.

• Excellent - 5,547 reviews for Europe tours

Rianna was our trip manager for our tour of Europe last Summer - I couldn't have asked for a better tour guide for my first solo trip overseas. Rianna went above & beyond to ensure we all got the most out of every experience, and her organisation was integral to the trip running smoothly. I would absolutely book another trip with her in the future.

Couldn’t have asked for a better guide than Rianna, she made sure everyone was all sorted out with any issues or problems they had, was happy to fill us in on the history of any cool looking buildings or monuments we went by, joined in on all our stupid jokes and as a cherry on top would make sure we all heard her ‘great’ joke of the day each morning.

G Adventures

• Excellent - 19,165 reviews for Europe tours

Good - the tour itself was great, however the booking experience I found to be a bit clunky. the insurance arrangement - further streamlining of this process would be beneficial so the medical can be added on at the beginning. Otherwise the rest of the 'good to go' process seemed painless.

The itinerary, boat, and skipper (Ivan) all exceeded my expectations. Croatia is incredible and Ivan made it interesting and relaxing. Seeing it by boat was incredible. Everyone on board had a good attitude, which helped a lot. I highly recommend this route.

Intrepid Travel

• Excellent - 11,741 reviews for Europe tours

First time on Intrepid cycle trip. The leaders Davor and Tomi are outstanding! Slovenia is a beautiful country and the cycling experience is wonderful. I very highly recommend! I was nervous that my 62 year old legs and casual cycling would leave me struggling but the bicycles provided were excellent. I had a hybrid 30 gear bicycle provided, three riders opted for e- bikes. The experience includes being immersed in the geology, culture, and many exposures to Slovenian cuisine.

The itinerary and guide were excellent. We cover the places we most wanted to see. The accommodation in Istanbul (Marisol) could have been much better. We stayed an extra night prior to the tour and found the hotel rather run down and ready for a renovation. We had to change rooms after 1st night as noisy and placed over the foyer where staff hang outside smoking and talking at all hours. 2nd room required and repair of the toilet flusher as it fell into the wall. A/C seemed to be set on heat and would not allow a change to cool. This was the case in ALL rooms and noted also by our travel companions. One couple changed hotels at end of trip rather than stay again (even though it was incl in the tour). Enough said on this. Our guide Ahmet was great. Always helpful, available and welcoming of any issue. Very knowledgeable of all the historic sites and Turkish history.

Travel Talk

• Excellent - 6,433 reviews for Europe tours

10/10 for our guide Erdem. Very impressive hospitality, attention to detail and Itenerary

I am using Travel Talk Tours for the first time. I am taking three tours back to back. I would like to share my experience with the first tour that just ended, the Balkans tour. The tour was well organized. Each day brought change in scenery and destination with enough time to make our own exploration. The hotel accommodations were great. Special thanks to our tour director, Simon, who was absolutely fabulous, extremely knowledgeable, professional, friendly, and very helpful at all times. Thank you to Sacha, our driver, for all his help with our luggage and keeping us safe. The whole group got along so well. Long lasting memories and friendships were made.

• Excellent - 1,909 reviews for Europe tours

Sometimes tour guide walked too fast. Difficult for elderly tourists to keep up.

Our tour guide Nuno is the best one we have ever had. He is very funny and makes us laugh all the way. He also takes good care of everyone during the tour.

• Excellent - 896 reviews for Europe tours

You need better communication regarding time lines. I was disappointed with the information gives to us. Others on the same trip had better information but booked through a travel agent. 15 day tour is only 12 days. We had to stay an extra day in London for no good reason. We never heard from the tour director untill 10 mims before the bus was leaving. No information was at the hotel, i went around asking peoeif they were on tour with costsaver. I found someone and rushed to getpacked and find the bus. Director said she did not have my contact information. Others said the same thing. Bus driver was great. Director should talk more history and less fairy tales. Everything else was very good for the area we covered.

Too long on bus between stops and interesting sites

• Excellent - 74,895 reviews for Europe tours

Had to call Globus three times before trip to get the final travel packet. Each time I called ,was told that someone would take care of this. Bus driver Glenn and tour guide Clive were great. Mic on bus kept cutting out and the people in the back of the bus could not hear. Would have like to have spent a day in Belfast and seen the Titanic museum ,All that Belfast was just a bathroom break and all I saw of Belfast was the washroom inside City Hall. If we had spent a day in Belfast I, wouldn't been so tried by the time we got to Scotland. Also would have like to have another in York. When we returned to London, somewhere from the time the bus arrived at the hotel till they unloaded the bags and put them on the luggage cart and bought them to the room, the porter broke my bag and the wheel came off. When I reported this to the hotel was told " these things happen", too bad, so sad " have your insurance company buy you a new bag". I had to try to get back home with a big with three wheel.

Our tour guide Sabina did an excellent job. The program was really well thought out.

Choose Balkans

• Excellent - 309 reviews for Europe tours

This tour cover everything that Albania has to offer historically while sightseeing the amazing location and stunning scenery. It was done in an easy pace with beautiful and well thought of hotels. The transport was first class and the experience was not rushed. Daniel our tour guide was so knowledgeable of his subject and gave us great options for excellent restaurants and eateries. He went above and beyond his duties as a tour guide to ensure we had a stress free tour.. His driving skills were impeccable and we felt 100% safe at all times

Great tour. Covered a huge amount of the Balkans in a short space of time. This means a lot of driving to get from one place to another but if you are short of time this tour is perfect for seeing the highlights. One downside was the use of an electric car, which although was a noble attempt to be environmentally friendly, led to us having to stop a couple of times to charge. The places visited were very good. Our guide, Amarlido, was excellent - knowledgeable, good chat, and had great recommendations for things to see and places to eat. I had never prayed with a tour leader in a mosque before and this was an amazing experience for us! Overall, I would definitely recommend this tour group and itinerary.

Avalon Waterways

• Excellent - 226 reviews for Europe tours

Great service, good guides, excellent food

Festive Season on the Blue Danube by Avalon Waterways was an amazing. The intinerary, the service and the food was excellent. I highly recommend it.

• Excellent - 15,426 reviews for Europe tours

Overall the tour was amazing to visit different islands and was amazing weather, great company

The most amazing guid ever! Very funny and very good at her job

Insight Vacations

• Excellent - 639 reviews for Europe tours

Combined two buses so more than 40 travelers at all activities although insight emphasizes small groups Extremely long walk from buses to hotels and activities. Flower show relatively small..most of grounds for a large flea market including clothes, robot vacuums. So crowded you literally could not walk or find somewhere to sit or eat. Flower auction was a two mile circular walk above machines delivering flowers. There was no auction or person to describe it. Amsterdam boat meal was mashed potatoes and a forkful of meat…disgusting. Bruges too small for large group. Fell on three- legged stool in corner of chocolate shop trying to see demonstration. Ypres visit meaningless. 30 minutes to eat dinner and so many people you cannot see event. Just see heads of crowd. Became too sick from hours long walks in rain getting to and from buses to hotels and activities to see France. Would rate this trip 0.

Wonderful Tour. Locations were beautiful.

Intrepid Premium

• Excellent - 322 reviews for Europe tours

Got to see many places in turkey and learn lots about the country and its people and culture and history

Tour was good except for Hotels Granada and Valencia which were too far from the old City. Also these 2 hotels had the shower over the bath which is dangerous for most of us over 70’s. As it was a Premium Tour this is not good enough. Tour leader was very nice and did a good job but we would’ve liked some information about the areas ie weather population crops etc, especially on the long trips fr Granada to Valencia and Valencia to Barcelona. Also having to take our own luggage from bus to station in Seville onto train and from train to bus is not good enough for a premium tour.

Travel Addicts Club

• Excellent - 45 reviews for Europe tours

Compared to a recent tour in Ireland with another company, you were a great improvement. The idea of a walking tour the first morning in each Capitol was an excellent strategy. The group leaders did a great job dealing with 3 distinct language sub-groups. Sightseeing, shopping and restaurant recommendations were available for the asking. The evening dinners and the organ concert were less successful. Attendance was modest, the meals did not offer good value and the music was depressing. I would have no hesitation in recommending this program to others.

The hotels were modern and nice, but not necessarily in the old town center. The 3 local tour guides were informative. We also had free time. The new year’s eve gala had 2 buffets and hilarious entertainment! Fun trip with people from different countries!

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• North America Tours
• Tour Operators

Top Tour Operators and Travel Agencies in USA 2024/2025

Top Tour Operators and Travel Agencies in USA. Below you will find 28 of the best tour operators and travel agencies in USA offering in total 345 tours and holidays through-out USA. Combined they have received 219 customer reviews and an average rating of 5 out of 5 stars. The top tour activities offered in USA are: Adventure and sport, Wildlife, landscapes and nature & Sightseeing, attractions, culture and history.

• Tours in USA
• USA Travel Guide
• 12 Things to do in the USA

28 Tour Operators in USA with 219 Reviews

Infinite Adventures

• Address 809 W Riordan 100-325, Flagstaff, USA
• Response Rate 100%
• Response Time 3 hours

Expat Explore

• Address 10 Merryweather Place, London, England
• Response Rate 90%
• Response Time 1 hour

• Best-in-Class Top 5% of companies
• Excellent Service Top 10% of companies
• Superior Service Top 15% of companies

• Address 2461 FM 778, Mineola, USA
• Response Rate 95%
• Response Time 2 hours

Omega Tours

• Address 142 Westmount Avenue, Toronto, Canada
• Response Rate 94%

Intrepid Travel

• Address 380 Lonsdale Street, Melbourne, Australia

World Expeditions

• Address 1B Osiers Road, Wandsworth, London, England
• Response Rate 81%

• Address Picquet House, St Peter Port, Guernsey, London, England

The Coyote Trip

• Address 182 Mayall Road, London, England

Luxury Gold

• Address 33 Kern Road, Toronto, Canada
• Response Rate 60%

Doctor Gumbo Tours

• Address 823 Decatur St, New Orleans, USA
• Response Rate 50%

Indus Travels

• Address 233, 11951 Hammersmith Way, Richmond, Canada
• Response Rate 98%

• Response Rate 88%

• Address Nelson House, 55-59 Victoria Rd, Farnborough, England

G Adventures

• Address G Adventures Ltd, 60 Bastwick Street, London, England

USA Tour Reviews

• Mrs. Diane H.
• Keith Newington
• USA budget tours
• Eco tours in USA
• USA guided tours
• USA family tour packages
• USA luxury tours
• USA private tours
• USA self-guided tours
• USA small group tours
• USA solo trips
• USA tailor-made vacation packages
• USA tours for senior citizens
• USA tours for young adults
• USA group tours
• USA last minute deals
• USA travel deals

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• About TUI Group
• Vision & Values
• Our business
• TUI History

TUI Group is a leading global tourism group and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 19 million customers. The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 130 modern medium and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.

Holiday Experiences

Hotels & Resorts

TUI Group comprises more than 400 hotels worldwide. The resorts of our hotel brands are located in prime locations in the holiday destinations – offering a variety of hotel experiences with high standards of business performance, service quality and environmental management. The Group’s hotel portfolio includes well-known brands such as Riu, Atlantica, TUI Blue and the premium club brand Robinson.

More information.

TUI Group gears operations to the specific desires of different customers. Hapag-Lloyd Cruises, with five ships, is the leading provider of expedition and luxury cruises in the German-speaking market. TUI Cruises offers premium voyages. The fleet currently consists of six vessels. Marella Cruises has five liners serving the British market.

TUI MUSEMENT

A leading Tours & Activities business that combines a scalable digital platform with local service delivery in more than 140 countries worldwide. Available in all major holiday and city destinations to travelers around the world, including the 19 mio. annual TUI customers, there are currently more than 160,000 “things to do” - including excursions, activities, tickets and transfers. These are distributed through the Musement and TUI websites and apps, and B2B partners, including the world's leading OTAs, tour operators, cruise lines and travel companies. TUI Musement is one of the major growth areas of TUI Group and in FY23, generated a revenue of EUR 1.2bn delivered by 9,000 colleagues. 

Markets & Airlines

Tour operators

Many strong tour operators with leading positions in their own domestic markets are clustered under the roof of the TUI Group. In Germany they include TUI Deutschland and airtours, in the UK First Choice. TUI operators are also among the leading national brands in Austria, Poland, Switzerland, Denmark, Finland, Norway, Sweden, France, Belgium and the Netherlands.

There are five airlines in the TUI Group operating around 130 medium- and long-haul aircraft, including the largest fleet of the latest Boeing Dreamliners. The airlines are TUI Airways, TUI fly, TUI fly Belgium, TUI fly Netherlands and TUI fly Nordic, serving more than 180 destinations around the world.

• Group Presentation (PDF)

More information

We use cookies to provide you with an optimized website experience. They include cookies for the operation and optimization of the website as well as cookies for analyses, retargeting and to provide personalised content on websites by third party providers. By clicking on Accept you are agreeing to the use of non-essential cookies. If you don't want that, you can Decline All the use of cookies or change your Settings at any time. For more information, including the processing of data by third party providers, see our Cookie Notice . You can find further information on the use of cookies at any time in our Cookie Notice and our Privacy policy . You will find the Imprint here.

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At Grand Canyon Scenic Airlines, we proudly carry the title of the world's premier Grand Canyon air tour operator. We offer the most thorough and unique tour packages at prices that simply be matched, along with an award-winning safety record, your visit to the Grand Canyon or destinations like Antelope Canyon, Horseshoe Bend, and beyond will be an experience you'll never forget.

Since our emergence as the world's first Grand Canyon air tour operator, we at Scenic have spent the past 90 years dedicated to maintaining our reputation for superior service as well as our unmatched strides in safety. Growing alongside our our diligent operations, our tour offerings have greatly expanded from those of 1927. In addition to the Grand Canyon National Park, Scenic now features destinations including the Grand Canyon West and Page, Arizona - home of world-famous landmarks including Antelope Canyon, Horseshoe Bend, and Rainbow Bridge. Find out more about what has allowed Scenic to remain the most sought-after air tour operator for nearly a century.

Providing a safe and superior travel experience is of paramount importance to our company. As employees, we personally accept the responsibility of placing the safety of our passengers above all other company objectives. Our vigilant pilots and employees, along with our ever-increasing standards, are the reason for our impeccable safety record and reputation.

The Federal Aviation Administration (FAA) requires advanced certification and licensing for any airline to operate a passenger aircraft. To receive this licensing, an airline must earn multiple certifications that cover a variety of regulations and policies. For fixed-wing flights and aerial tour operations, Scenic Airlines holds a “Part 135” certificate. These government operational and safety rules apply to charter flights carrying up to 30 passengers.

The De Havilland Twin Otter Vistaliner might be the best aircraft in the world for sightseeing! Our specially-designed Twin Otters feature comfortable cabins that offer passengers the best opportunities for photographing the unbelievable panoramic views below them. The high-set wings also ensure that every seat has a unobstructed view. Scenic Airlines is the aerial sightseeing company that operates these custom aircraft, ensuring the ultimate sightseeing experience.

• Excellent sightseeing and photography opportunities
• High wing design for unobstructed views
• Climate-controlled cabin with heating and air conditioning for your comfort
• Bose headsets with GPS-triggered tour narrations in 16 languages
• Seats 19 passengers + 2 pilots
• Spacious cabin
• Twin turbine engine with environmentally-friendly quiet technology
• Scenic uses the Twin Otter for:
• Tour operations to Grand Canyon National Park
• Tour operations to Grand Canyon West
• Tour operations to Page, Arizona
• Customized sightseeing charters

Our Cessna Caravans offer comfort, optimal viewing, and a quiet ride for our guests who are travelling to the Grand Canyon and beyond! The Cessna Caravan is fitted with windows on both sides for the ultimate sightseeing opportunity.

The Cessna Caravan is fixed-gear with a single turboprop engine, a short-haul regional airliner that offers fantastic and fast take-off and landing capabilities, allowing as much time in the air as possible to experience sights like the Grand Canyon, Hoover Dam, Lake Mead, the Mojave Desert, the Kaibab National Forest, and Lake Powell.

• Panoramic viewing and excellent photo opportunities
• Seats 9 passengers +1 pilot
• Quiet and spacious cabin with bucket seats

Airport Facilities and Locations

1265 Airport Rd

Boulder City, NV 89005

This terminal is located at the Boulder City Municipal Airport in historic Boulder City, Nevada. This spacious, state-of-the-art facility serves airline guests visiting the Grand Canyon's South Rim and West Rim, and is the departure point for our most popular tours.

3555 Airport Rd

Grand Canyon Village, AZ 86023

Located at the Grand Canyon National Park Airport, our South Rim terminal is the launching point for our incredible air tours of the National Park and flights departing to Page, Arizona.

5001 Diamond Bar Road

Peach Springs, AZ 86434

Located at the remote West Rim of the Grand Canyon, this now-bustling air terminal was originally a fuel stop for flights from Las Vegas. This location provides service from to and from our Boulder City terminal and serves as a departure point for our air and ground tours of the West Rim.

Page Municipal Airport

238 10th Avenue

Page, AZ 86040

Our terminal located at Page, AZ offers service to and from our South Rim operations, as well as the launching point for our incredible air tours of Glen Canyon, Lake Powell, and the surrounding area.

Grand Canyon Scenic Airlines FAQs

Yes! Many Las Vegas airplane flights include complimentary pick-up and drop-off from most major hotels Downtown and on the Strip. Not staying at one of these hotels? No problem. Simply drive to the nearest one to hop on our shuttle service to your airplane terminal.

Absolutely! In just under an hour, you can hop on a direct flight to the Grand Canyon from Las Vegas. Spend as much time exploring the sites as you'd like before boarding a return flight back to Sin City.

While you're in the Grand Canyon, enhance your experience with a Grand Canyon tour flight. Soar over the breathtaking landscapes in a state-of-the-art airplane or helicopter.

Learn more about Grand Canyon tours .

The Grand Canyon West Rim is the closest side of the canyon to Las Vegas. It is approximately 130 miles from the heart of Las Vegas.

The Spring and Fall are widely considered the best times of the year to make a trip to the Grand Canyon. During these periods, the daytime temperatures are cool and the crowds are thin.

The Grand Canyon has so many incredible sights to see! We'd recommend planning to spend at least five hours exploring the Grand Canyon during your visit.

Discover some of the exciting activities and tours available at the Grand Canyon.

It depends! The cost of a flight to the Grand Canyon varies based on your departure location, destination, the day of the week, and the time of year.

We offer daily nonstop flights to the Grand Canyon from Las Vegas and Page, Arizona. Flights are available to both of the Grand Canyon National Park and Grand Canyon West.

• Flight from Las Vegas to the Grand Canyon South Rim
• Flights from Las Vegas to the Grand Canyon West Rim

Learn more about flights to the Grand Canyon .

Grand Canyon Scenic Airlines offers nonstop flights from the Las Vegas area to 3 incredible destinations. 

• Flights from Las Vegas to Page, Arizona
• Flights from Las Vegas to Grand Canyon South Rim

See all flights from Las Vegas to the Grand Canyon and beyond.

Comfort is key, and picking the perfect seat is an important part of that. We can take general seat requests, such as window vs. aisle, whenever possible. Seating is first-come, first-serve. We recommend checking in for your flight 30-45 minutes early for the best chance of getting your seat preference.

However, safety is our top priority. When seating our guests, we also take weight distribution into consideration to ensure a safe and balanced aircraft.

Learn more about our dedication to aircraft and passenger safety .

Hop on a tour flight any day of the week. Flights to and from Las Vegas, the Grand Canyon, and Page in Arizona operate year round. 

We do encourage our customers to book online in advance to take advantage of our best pricing.

Yes! You can bring luggage with you on your Grand Canyon Scenic Airlines flight. Each passenger can check luggage up to 25 lbs per bag with a limit of 50 lbs total. 

Additional luggage information includes:

• 25lbs per bag with a limit of 50 lbs total for all checked bags per person.
• A flat charge of $25 will be added if luggage exceeds these limits.
• Baggage CANNOT exceed 150 lbs.
• We cannot transport baggage/luggage as cargo without passengers traveling.

Absolutely! We meticulously inspect our equipment and hire professionally trained and certified pilots to ensure a smooth travel experience. Our vigilant pilots and employees, along with our ever-increasing standards, are the reason for our impeccable safety record and reputation.

Visitors travel from around the world to fly with us. Grand Canyon Scenic Airlines offers airplane tour narration in 16 different languages. Please specify which language(s) your party speaks when you book your reservation.

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• Daily Lodging Report

Multi-Day Tour Operators 2021: Reshaping Supply Chains and Distribution

Executive summary, definition and core products, the tour operator value chain, digital marketing to become primary sales channel, rise of online booking platforms, the ongoing shake-up of supply chain roles, the new era of modernization and professionalization, covid-19 is driving new types of tours, the pandemic also accelerated many existing trip trends, collaboration and transparency across the industry, bankruptcies are coming, what will the new multi-day tour landscape look like as covid fades, related reports, report overview.

Perhaps no sector has been as badly hit by the pandemic as tour operators, given their intrinsic connection to cross-border travel as well as  human interaction. Based on our research and discussions with over a dozen executives we see an industry on the precipice of major changes. 

This report will focus on the global multi-day tour operator sector with a heavy emphasis on itinerary-based guided tours. We will also briefly touch upon packaged tour sales. Multi-day tours are one of the last truly offline spaces of the travel industry. But that isolation cannot last. This report will cover the structure of this complex and fragmented industry. We see an ecommerce revolution occurring in the next five years that will reshape the way the industry supplies and distributes its products. 

We will also discuss the impact of COVID-19 on the industry and how we see the types of tours offered, and the operators themselves, evolving as a result.

What You'll Learn From This Report

• How the complex supply chain of the multi-day tour industry works and the different kinds of businesses and tours that exist within it.
• How digitalization is disrupting the industry and where the biggest new opportunities exists
• How tour operators have responded to the pandemic
• What we think the new multi-day tour landscape will look like as COVID-19 fades

Executives Interviewed

• Matt Berna, Managing Director, North America for Intrepid Travel
• Murray Decker, Chief Executive Officer of Tour Amigo
• Gavin Delaney, CEO and Co-Founder of TravelStride
• Tom Hale, Founder and President of Backroads
• Travis Pittman, CEO and Co-Founder of TourRadar
• Catherine Prather, President of the National Tour Association
• Massimo Prioreschi, CEO of MT Sobek
• James Thornton, Chief Executive Officer of Intrepid Travel
• Gavin Tollman, President of The Travel Corporation
• Enrique Velasco Jr., Chief Commercial Officer of Coltur Peru
• With special thanks to Jared Alster and Tom Buckley, Co-Founders of Dune7 for their background contributions to this report

From our vantage point today it’s easy to take for granted that people across the world would use their leisure time to travel. But tourism — traveling for the pure enjoyment of it rather than for trade or religion — is a relatively recent development in the grand scheme of things. Most date the birth of modern mass tourism to Thomas Cook’s first package tour in 1841. 

But naturally a lot has changed since then. Today’s tour operators need to be constantly evolving to keep up with the changing face of modern travel, as Thomas Cook itself discovered the hard way — and that was before a global pandemic hit!

This report will focus on the global multi-day tour operator sector with a heavy emphasis on itinerary-based guided tours. We will also briefly touch upon packaged tour sales. Though smaller than the hotel or airline industry, anyone seeking to understand leisure travel overlooks tour operators at their own risk. Pre-COVID, 12% of U.S. leisure travelers booked a package tour and in the United Kingdom, 47% of household travel spending was on packages. In Southeast Asia, 60%+ of trips were packaged or semi-guided tours.

Perhaps no sector has been as badly hit by the COVID-19 pandemic as tour operators, given their intrinsic connection to cross-border travel and human interaction. Many operators are still seeing revenues down 80%+ even as other sectors like hotels and airlines are moving to a recovery. The pandemic changed the kind of tours that people want, driving them to seek the outdoors, small groups, and domestic trips.  

Based on our research and discussions with over a dozen executives, we see an industry on the precipice of major changes. It is one of the last truly offline spaces of the travel industry, but that isolation cannot last. There is a need for new modern tools and digital distribution, which presents a massive opportunity for new tech startups in the space. We see an ecommerce revolution occurring in the next five years, similar to what short-term rentals experienced following the success of Airbnb. This disruption will be compounded by the profound damage inflicted by the pandemic

In a sense, we already have a bit of a roadmap based on the past trajectory of other travel businesses that moved offline to online. We expect to see the emergence of a few major online booking sites and a new class of intermediary tech vendors to handle online bookings, channel distribution, and inventory management. Eventually this will lead to conflicts over direct distribution, repeat guests, and rate parity. 

We also believe that the pandemic will spur a winnowing of the ‘middle class’ of tour operators. A wave of bankruptcies and mergers is likely to come leading to consolidation in a handful of large players on one side and on the other side a long-tail of specialist operators that can niche down into their own unique offerings.

The Tour Operator Landscape

The multi-day tour industry is a big tent that incorporates a wide range of operators, suppliers, and distributors. Plus, at times it seems like every company in the space is running a slightly different business model. 

Our first step towards untangling this web of interconnected tour companies is to put a basic definition in place. 

Tour Operator : A tour operator is any company that sells two or more trip components together. At its most simple this could be a flight, hotel, or cruise sold together as a package. More complex tour operators bring together transportation and accommodation with local meals, activities, and guides. 

There are three core products sold by tour operators: packaged travel, itinerary-based tours, and small ship & adventure cruises.

Small Ship, Adventure, and River Cruising

Small expedition ships and river cruises are often included as within the tour operator space. The same travel agents that sell land-based multi-tours frequently also offer specialized cruises. Major booking sites like TourRadar have a prominent and well-stocked river cruise section. 

This space was traditionally dominated by specialists, like Azamara, Lindblad Expeditions, orViking River Cruises and they are some of the fastest growing businesses in the entire cruising sector. Arguably these smaller companies have as much, if not more, in common with a land-based tour operator than they do with the mega-ships of Carnival or Royal Caribbean. And to that point, we are now starting to see traditionally land-locked operators go to sea, with, for instance, Intrepid Travel now offers polar cruises and TUI owns several cruise ships.

Small ships do meet our definition of a tour operator as they bring together transportation, accommodation, activities and food into one package. Though in fact, if you stop and think about it, so does the entire cruise industry, regardless of ship size. In order to prevent this report becoming too big we will set aside all cruising — big and small — as its own topic to be covered in future research. The rest of this report will be focused on land-based multi-day tours. 

Packaged Travel

Packaged travel offers the distilled essence of our original tour operator definition. These trips bring together two or more components of travel supply, usually a flight and a hotel, and offer the combination together as a single new product to the consumer. The main selling propositions for this kind of product is typically value for money, convenience, or unique supply. Packages are also very commonly sold as an upsell for travel suppliers.

Given that there is no itinerary design included, this type of product is most popular among those looking to ‘fly and flop.’ These guests are typically looking to spend their leisure time off in a hot location with a cold beverage. And they want to access that vacation as easily and cheaply as possible. 

One of the main reasons why package tours can offer better pricing to a traveler than assembling the separate components of the trip themselves is because, from the point of view of a travel supplier, packagers operate as an opaque selling channel. 

Take hotels as an example: in a package the customer is quoted a single price for the entire bundle – flight + hotel + car – so the traveler can’t pinpoint how much they are paying per room night. This means that hotels can offer discounted rates without violating rate parity and undercutting first-party pricing. Tour operators tend to move high volumes so hotels are incentivized to offer bulk pricing for their business. Bed banks and global distribution systems often act as intermediaries providing wholesale supply to tour packagers. 

Convenience is another main driver of packaged tour sales. There is a large segment of consumers, especially in Europe, that don’t want the stress and confusion of booking all of their own travel arrangements. While those of us that have the most severe cases of the ‘travel bug’ may have turned booking travel into a hobby (perhaps many of you reading this), we can admit that this is possibly not the most fun part of a trip for an average vacationer. 

Another reason why a traveler might pick a packaged tour operator is because they can offer exclusive supply. Perhaps there is a resort that the operator owns and therefore the only way to visit it is by booking via a package. One of the best examples of this is TUI owns or operates over 400 hotels to ensure it can control the guest experience and provide access to rooms in supply-constrained markets like Cape Verde. It also owns nearly a dozen cruise ships and several charter airlines. Jet2 also follows a similar model with its own in-house airline that complements its vacation packages as it can offer uniquely convenient airlift for its guests only. 

Dynamic Packaging

One of the most exciting developments in the packaged tour space is dynamic packaging. This is a relatively new development in the packaged tour space driven by the growth of tech connectivity in the industry. The concept is that, rather than operators or agents manually pulling rates and building bundles by hand, algorithms automatically create package deals live during the guests’ shopping experience.

The next step for this market is the development of open platforms that plug into suppliers’ booking engines and allow dynamic packaging ‘as a service.’ For example Hotelbeds offers dynamic packaging via an API that could allow for this. Third-party platforms for bundling opens up a whole new world of plug-and-play upselling capabilities for travel suppliers that might not have traditionally considered a packaged tour product, although it also brings with it the potential for rate parity issues.

Airlines have long used packaged tours as an upsell to drive revenue and margin on the flight products they were already selling. These bundled upsells often accounted for a small slice of revenue. JetBlue in a 2018 investor day disclosed that its attach rate for JetBlue Vacation was just 1.5% of transactions. However these small percentages can add up to big dollars, like at LatAm which sold $22 million worth of tour packages in 2020, still less than 1% of group revenues. But the package revenue shares can go quite high, even at a traditional mainline carrier. Japan Airlines Group (JAL) — certainly not a discount packager like Jet2 — sold $485 million of packaged tours in 2021, accounting for ~10% of group revenue, according to IdeaWorks . 

Most airlines, if they sell tours at all, operate closer to Jetblue with the business driving a low single-digit share of group revenues. But JAL and other exceptions prove just how high the numbers could potentially get. Many airlines see today’s low package numbers as a mere starting point from which to build significant ancillary revenue streams to complement their unbundled retail strategies. Dynamic packaging has made this far more feasible and now airlines of all types from AirAsia, Allegiant, and  EasyJet to Emirates and American Airlines are selling tour packages. 

In the past, standing up a packaged tour offering at an airline would require a lot of time-consuming negotiations with hotel and car rental suppliers and even after all of that work, supply might still be limited. Airlines are in the core business of selling flights and not negotiating hotel wholesale rate contracts. With dynamic packaging airlines have the ability to tap into B2B platforms that can build bundles around their routes with relatively low lift. Bedbanks, like Hotelbeds , GDSs, like Amadeus , and tech vendors, like Switchfly all now offer dynamic packaging tools. This means that in today’s fast evolving landscape, airlines can add new routes and immediately be selling dynamic packages around that destination on launch.

The development of dynamic packaging further blurs the line between a tour operator, like a TUI, and an online agent, like Expedia. If JetBlue (supplier), TUI (operator), and Expedia (OTA) can all sell the same flight plus hotel package, what is fundamentally the difference between these three companies? 

We believe that online travel agencies like Expedia and Booking will be some of the biggest beneficiaries of the move towards dynamic packaging and the above blurring of industry lines. In a dynamic world, having the most possible permutations of trip choices is a key differentiator. And the OTAs sit in a sweet spot where they have strong pre-existing direct customer relationships while also having millions of hotel, flight, and car listings across the globe already live in their databases. When guests shop for a flight, the OTA can then offer them the upsell to add on a hotel room or car booking, all for one packaged rate. The discounted package price is calculated automatically on the fly based on the unique combination of travel choices selected by the shopper. The discount can come from specific wholesale rates pushed by the suppliers to the OTA or the booking site might just choose to algorithmically reduce its commission margin to encourage an upsell to a higher ticket purchase. They can also resell their inventory and technology as white-label dynamic packaging tools to other agents, hotels, and airlines. Both Booking Holdings and Expedia as well as smaller OTA players like lastminute.com have all been running experiments around the best way to sell tour packages. Expect to see more developments in this space.

Itinerary-Based Tours

Itinerary-based tours are, arguably, the heart of the tour operator industry. These tours go beyond simply bundling component travel products, adding on top of that core package a layer of local expertise and itinerary design. These tour operators will be the focus of the rest of this report. 

Price is not often the main selling point here. Rather, the convenience of not having to plan, the assistance of a guide, or the uniqueness of an itinerary is the main selling point. There is quite a lot of variety within products offered in this space. 

There are three main variables that we can use to define the main types of itinerary-based tour products:

• Fixed-Date Departures vs. Custom: Fixed date tours are offered with a pre-scheduled departure date and a set itinerary. Travelers buy these pre-built itineraries off the shelf. In contrast, custom tours are built to suit each individual guest with a unique schedule and departure date.
• Guided vs. Self-Guided: Though the classic image of a tour includes a guide leading a group, this does not always have to be the case. Self-guided tours are growing in popularity. In this case, the traveler buys a travel package that can include local connections, activities, meals, and suggested sights, but no in-person guide to contextualize the destination. 
• Group vs. Individual: This has more to do with the buying behavior of the guest than the actual itinerary on offer. In group travel, the entire tour is booked up by a single organization, perhaps a school group, work retreat, or a large family. On the other hand, individuals traveling book a single slot as part of a larger overall planned departure that combines many other individuals or a small group of travelers that don’t know each other.

We can mix and match these different variables, offering for instance a guided group fixed date tour or an individual self-guided custom tour. 

In addition to the main products on offer, there are two primary layers of operators in the itinerary-based space. One is based on the source market that the travelers buying the tour are departing from, and the other based on the destination market that the tour is taking place in. 

• Outbound Tour Operators: These tour operators service international travelers. They typically focus on a single origin market but often service multiple overseas destinations. Outbounds specialize in the market that travelers purchasing a tour are departing from and can provide native language marketing, sales, and customer support. They also have the cultural context to understand what kind of itineraries may appeal in their home market. Outbound businesses may operate their own in-destination trips or outsource the local logistics to a destination management company. An example would be a UK based tour company that offers British travelers a variety of trips across Asia and continental Europe. 
• Destination Management Companies: Also known as inbound tour operators or receiving tour operators. These operators receive inbound international travelers. They typically focus on a single destination market but often service travelers from multiple overseas origins. By specializing in a single destination, they have the local know-how and logistics to ‘make the trains run on time.’ They can sometimes use their local connections to source unique experiences. DMCs usually contract with an outbound tour operator but increasingly may sell direct to the overseas consumer. An example would be a local Peruvian tour operator that specializes in running Machu Picchu treks for guests coming from many different outbound operators and nations. 

The line between outbound and inbound operators has always been blurry and it is only getting hazier. The core distinction we will be making when referring to outbound operators vs. DMCs is the difference between retail-specialists focused on the source market and logistic-specialists focused on the destination. 

These terms originate from the cross-border market but, especially as local tourism boomed during the pandemic, have a place in domestic markets as well. While they may not technically be ‘outbound’ operators when within the same country, there can still often be a separation between the retail tour operators and their domestic DMC partners or subsidiaries (though one could even argue New York City might as well be an outbound foreign market from the perspective of a Utah river guide).

Illustrative Example of the difference and connections between Outbound Tour Operators and Destination Management Companies.

With the baseline definitions and products understood, let’s examine the lifecycle of how a tour is created and comes to market in the land-based tour operator space.

Our model of the tour operator chain has three layers of value add. It starts with the supply of core travel products like hotels, flights, trains, and cars. These ‘raw materials’ of the tour might come from direct contracting with an airline or via a reseller like a bed bank. Some fully integrated tour operators  even own their own charter airline or resort properties. 

The next layer is the tour operator itself. “The tour operator is the manufacturer,” says Catherine Prather, President of the National Tour Association. Unlike a hotel or airline that is fundamentally anchored to a physical asset, tour operators sell a value-added travel service not tied to a single tangible product. By that we mean that tour companies ‘assemble’ unique trips by taking building blocks from other travel suppliers and adding an additional layer of intangible value-add. That value-add might be local expertise, cheap bundled pricing, or peace of mind. This transforms the raw materials into a more valuable new product which they can resell into the marketplace. 

We distinguish here between tour packagers that are doing pure bundling and itinerary-based tours where an additional layer of in-destination curation and expertise is used in the ‘manufacturing’ process. A company like TUI is still a multi-day tour operator at this tier. It ‘manufactures’ its own tour products and retails them through first-party channels and also re-sells through agents and other distribution channels. But the tour products it offers are mainly a bundling of different supply components. In contrast, a G Adventures both bundles the supply components and adds an additional design component by planning daily activities and arranging for local guides. 

There is also the opportunity in this layer for wholesalers and retailers. Specialist DMCs often design local tours that can be resold to larger retail travel agencies that can tap into their local market of outbound travelers. 

The final layer is that of distribution. There are three primary channels. First is the direct channel driven by in-house sales and marketing efforts. Then there are the two major intermediaries in the space, online booking sites, which operate on both commission and advertising models, and travel agents. It should be noted that tours are one of the last great bastions of traditional travel agents (along with business travel). A very significant volume of tour products is distributed by the large travel consortia and even, in some countries, by brick-and-mortar retailers. This is because tours are one of the most complex travel products, a result of the above ‘manufacturing’ process, making a human intermediary much more valuable. 

A hotel room might have a handful of core attributes (star rating, price, location, room type) and several more secondary ones (Wi-Fi, pool, view, floor height). But even the most basic tour can have dozens or more key attributes (departure date, size of group, length of trip, itinerary variations, level of physical activity, type of accommodation, age of participants, etc.). This creates difficulty to code for tours in the back end, as well as for consumers to shop and compare multi-day tours. This has made it doubly hard for online booking sites to take off in the space; however, these challenges are slowly but surely being overcome and digital platforms are growing in prominence as distributors of tours. 

We understand that we have tried to simplify a very complex space and so there may be many nits to pick with this diagram. But we think that these core mental models of three main tour products (packages, itineraries, and cruises) sold via layers of value (supply, operation, and distribution) is a useful way to help decipher the tangle of different operators in this industry. 

A lot of the confusion in the space seems to stem from the many different permutations of how vertically integrated an organization chooses to be and what permutation of products they choose to sell. But by building this mental model of the industry we can better see past the superficial differences of each specific company. A lot of the variation we see across tour companies is often reflective of different choices about what parts of the value chain to vertically integrate and what products to sell. But within each specific part of the value chain in isolation, business models are often more similar than they may first appear. 

For example, tour operators that run their own in-destination programs vs. ones that outsource to a DMC are not two fundamentally different types of tour companies but are instead making different decisions about how vertically integrated they want their organizations to be. Or a travel agent that sells tour packages is best thought of as vertical integration between the ‘manufacturing’ stage of packaging process and a distribution channel, rather than as a wholly separate kind of company from a tour operator with a large first-party salesforce.

Technology Shakes Up The Multi-Day Tour Industry

It is clear from our research that a wave of technological change is washing over tour operators as we write. Tours are one of the last major travel industry categories still heavily built off analog tools and manual processes. Catalogs and phone calls are frequently a part of the tour sales cycle. 

Research from the Adventure Travel Trade Association (ATTA) suggests that just 8% of bookings came via online travel agents. And that more than two-thirds of bookings came from some form of offline channel. Though this was just a small sample and only representative of a niche type of tour operator, it speaks to just how small online distribution platforms are in this space. 

Travel has attracted significant investor attention — nearly $30 billion of funding over the last five years — much of it focused on the digital transformation of the industry. Online platforms, which started in just airlines and hotels, have pushed into nearly every travel market. Nowadays practically every sub-sector from short-term rentals and business travel to day tours and packaged tours has either a major public company or a “unicorn” private startup valued at more than $1B, oftentimes both. All that is except for multi-day tours. 

Tours and in-destination activities have actually been one of the fastest growing categories of travel investment, raising nearly $900 million in 2019, but almost all of these dollars seem to focus on single-day, rather than multi-day tours. Three of the largest startups in multi-days tours — Evaneos, Tourland, and TourRadar, have collectively raised under $300 million in capital while activity OTA Klook has raised $720 million by itself.

Part of this is the challenge of marketing complex tours online as well as resistance from incumbents content with the old ways of doing business. But changing expectations among employees, supplies, and customers, accelerated by COVID-19, are driving digital innovation to the fore in the sector. 

This digital ‘splash’ will have ripple effects up and down the entire tour value chain, affecting everything from the smallest on-the-ground guide to the largest corporation. Gavin Tollman, President of The Travel Corporation, one of the largest tour operators in the world, believes that, “digital has really been one of the greatest evolutionary changes during [the pandemic] for us.” And being the last major travel sector to digitize does have a silver lining: by drawing on lessons from other sectors, we have a pretty good road map for how the industry may be transformed.

As with hotels and airlines, digital marketing will only continue to grow in importance to the industry. Naturally, this means that search engine marketing budgets will have to grow. 

This is especially true in the U.S. market. Matt Berna, Managing Director, North America for Intrepid Travel, explained that, “[in America] We spend the lion’s share, easily 80% of our budget, on direct digital marketing strategies.” Although Berna caveats that in other markets, like Australia, travel agents and retail storefronts remain key marketing tools, that a large tour operator like Intrepid is so heavily invested in digital marketing should be a sign of the times.  

But the rise of digital marketing goes beyond performance marketing. For instance, Search engine optimization is arguably just as important and when done right is not cheap either. “We’ve done a lot with SEO,” says Berna, “building a lot of new content, writing content, building out our pages and website.” 

Digital marketing also involves building brand recognition at the top of a sales funnel moving online, with brand advertising shifting to platforms like YouTube and ‘word of mouth’ being spread on social media. In fact, Gavin Delaney, CEO and cofounder of online tour site Travelstride told us that 90%+ of customers start their tour research online. 

Speaking to the power of social media, Tollman told us, “if you said to me, what has been one of our greatest success stories in the last year? It has been the use of social channels to tell our stories in a robust way that people can look and see. When the world was shut down and we were still operating trips, how powerful it was to show people that they could still go and show them what we were actually doing.”

Directly linked to the growth in digital marketing techniques is the rise of online booking platforms for multi-day tours. That’s primarily startup websites like TourRadar, Tourlane, Evaneos, and TravelStride. Today, these come in two flavors: commission-based agents (e.g. TourRadar) and advertising-based listing sites (e.g. TravelStride). There are still few true metasearch sites that search other online booking sites due to complexities of itineraries in the space. 

Complex itineraries make it difficult to convert online intent to online bookings and Travelstride’s Delaney says that two-thirds of the industry still ends up being booked over the phone or via another direct channel through an operator or agent. “One thing to keep in mind,” he explains, is that “a hotel and a flight, they have five key data points… a departure date, an arrival date, a return flight, a price, a seat type, right?” And while alternative accommodations may expand that to 10 data points, Delaney points out that, “In a multi-day tour, typically, we have 125 data elements… does day three include breakfast? What are you doing in the afternoon of day four? What’s the average physical level? How much walking is there? Is this appropriate for an age group? … [Multi-day tours are] a step function, more complex in terms of how you organize that information to make it useful for travelers to search and feel confident enough to book.” 

Adding to the difficulty of driving online sales is that these are expensive bookings, the average transaction at TourRadar is $2,500. But Travis Pittman, CEO and cofounder of the online booking site says that it regularly takes “bookings up to $10,000, $20,000.” In contrast the average transaction on Airbnb is ~$400. 

Despite these challenges, online booking sites are making strong headway. We note that large online travel transactions are becoming increasingly common. To continue the previous example, despite its low overall average transaction size, Airbnb’s fastest growing category is long-term stays of 28+ days which can easily run up to $2,000 – $3,000 ticket sizes, all sold online. 

And as aggregators of both tour supply and online demand, multi-day tour OTAs are uniquely positioned to win in a digital marketing heavy environment. We believe that the industry will inevitably close the gap between the 90% of travelers that start their searches online versus the third of travelers that end up completing this process by booking online. 

For starters, consumers are increasingly coming to trust these online platforms. To that end TourRadar’s Pittman highlighted that, “a key part of TourRadar has always been reviews…  that’s how we began really, and that’s stayed throughout.” Those reviews do more than just establish credibility with guests, they also help from a search engine optimization standpoint. 

Reviews paired with the wide range of tour supply on the platform, means that an online booking site will probably be a highly ranked organic result for high intent tour searches. This also drives a “billboard effect” where online users that are “passing by” while searching for travel inspiration repeatedly come across the same few multi-day tour aggregator and review sites. 

The guest starts by searching for a tour in Peru but also considers one in Columbia, and ultimately shifts focus to a Costa Rican trip. The destination specific brands will change each time, but TourRadar, TravelStride, and others will keep popping up. This familiarity drives trust in the platforms and makes users more likely to eventually book via an online intermediary, even if not for the destination they were originally searching for. 

These platforms also have an advantage in online distribution by means of the wide range of supply that they aggregate. This comprehensive supply lets them drive repeat customers who want to explore a variety of different tours and destinations. An Argentinian tour specialist will struggle to drive guest loyalty because as Delaney points out, “even if you have the best possible trip, most people won’t go back to Argentina twice in a lifetime.”

It’s more than that, customers can be quite picky about even simple things like departure dates. Says Delaney, “the vast majority [of tour customers], even when they have a great time with that tour operator, … It’s just like, oh, I really liked Intrepid, but their itinerary dates don’t quite match up and G Adventures has a very similar one but their dates … match up with what I want better.” This mercenary behavior plays into the hands of online booking sites and other aggregators like travel agents who have cross-brand supply and allow for comparison shopping across dates and prices for similar itineraries. 

This means that all else equal, the same exact customer probably has a higher lifetime value to an online booking site than they do to a regional tour operator. Pittman emphasized that, “CRM [customer relationship management] and bringing customers back is an extremely important part of this journey.” Accordingly, TourRadar and similar sites can ‘afford’ to outbid regional tour operators in performance marketing because even though they may end up paying more in dollar terms, they could still well be earning the same or an even better ROI on their ad dollars than what the regional specialist was targeting. 

The final piece of the puzzle comes from the focus and size of an online travel agency. As we have seen with flight and accommodation OTAs, these booking sites eventually grow to have larger marketing budgets than most individual tour operators can hope to muster. This, paired with the above ROI efficiencies, let online booking sites win more online performance marketing search auctions, more consistently than other operators, driving traffic. 

All of this means that if, as we believe, the amount of multi-day tours being booked online grows, then the relative importance of these OTAs is also likely to grow.

In our previous section on the tour operator value chain, we discussed the difference between local wholesale tour operators and outbound retail tour operators. In the past these two businesses had a mutually beneficial relationship. Running dozens of local operations was impractical for the retailer while for a local operator, in Morocco say, it would have been unthinkable to directly market tours abroad in multiple countries.

But the accessibility of online marketing and digital distributors has upended this relationship. It has opened a whole new world of opportunities that were never before possible while also bringing with it a whole new slew of challenges. “We’re seeing DMCs also work with us now,” says TourRadar’s Pittman. “… They’re [DMCs] seeing the opportunity to go direct to market. So they’re not just reliant on these bigger operators to get to [market]”.

That local DMC in Morocco can now list its tours on an online booking site and collect bookings from across the globe. Though it will have to pay a commission – likely 15% to 25% –  a DMC can now cut out the intermediary and bring those retail margins in-house. All of this without a direct booking engine! If the Moroccan DMC chooses to invest in an English-language webpage and a modest AdWords budget it could be in the direct tour business across the U.S., Canada, UK, and Australia almost overnight. 

“What’s happening is that the producer and the consumer are getting closer and closer and closer,” says Enrique Velasco Jr., Chief Commercial Officer of Coltur Peru, a local DMC. “They [the producer and consumer] can start speaking to each other. Whereas before, they were thousands of miles apart, there was no communication between them.”

Wholesalers are now competing directly against their retail partners. And to make matters more confusing, many of these retail tour operators also distribute through travel agents and OTAs. That means that the same exact tour could well be marketed to the consumer in four different places (direct via wholesaler, direct via retailer, indirect via OTA, and indirect via travel agent). 

Adding in another layer of complexity, Pittman told Skift that TourRadar plans to launch a new platform for redistribution by the end of the year that will, “basically allow any third party to distribute the inventory that we have… the GDS of multi-day [tours].” The ability to push the same tours through as many distribution channels as possible will never have been easier. 

On the one hand, this breadth of channels means more shots on goal and more chances for the right guest to find the right tour. As TTC’s Tollman puts it, “Consumers are going to buy travel where they want to buy travel. And we will ensure that we are in those places for them.”

But on the other hand, imagine a physical store putting the same exact products right next to each other on the shelf, just with slightly modified packaging. Each variation with different pricing and margins. That would never fly in the real world, the consumer would optimize for lowest price and the manufacturer for best margin until only one product remained. 

The main reason it works with tours is because of confusion in the space and unsophisticated customers that prevent true comparison shopping. Travel agent clients today are unlikely to be comparison shopping with online travel agents or direct channels. And guests are often afraid to book complex and expensive itineraries online or with a party they don’t have a pre-existing relationship with. 

Compounding this, many tour operators – both wholesale and retail – are heavily reliant on third-party sales. Though they see the potential of direct, it is currently too small a part of their business to be self-sufficient and they are afraid that too sharp a pivot towards direct will alienate distributors and result in a net overall decline in sales. 

But we would argue that fear and opacity are not a strong foundation to build a business on. The clear trend in online shopping is towards more transparency across products and prices and for the rising generation of customers to be more comfortable with making large ticket purchases online. Plus, over time, tour operators will become more confident in the size and stability of their direct channels and more willing to confront distributors over commissions. 

We think that the blurring of industry lines will drive several reactions. It will cause distributors to delineate their value add more clearly, with travel agents for instance retrenching into high-touch luxury service with many add-ons and complex arrangements. Wholesalers will be able to compete on price as direct-to-consumer wholesale clubs like Costco do today. And retailers will be driven to vertically integrate so that they can offer more destinations, in turn driving repeat guests, and potentially also create more exclusive supply arrangements so that they cannot be undercut or resold by other players. 

James Thornton of Intrepid told us that, “I think we’ll increasingly be more vertically integrated as an organization. In 80% of the cases it’s our DMCs operating the products that we sell [and] you’ll see us potentially move into other aspects of verticals. It might be more accommodation, it might be having exclusivity of certain routes or departures. You might see us have more small ships, for example.”

Let’s face it, most founders of a tour operator didn’t jump into the business out of their love for programming. They did it for the love of travel! But with the world going the digital direction we describe above, the need to modernize and professionalize many tour operators, especially smaller ones, is becoming increasingly urgent.

Many operators still keep the details of their tours logged on excel or even pen and paper. And we know of operators and travel agents that need to make multiple phone calls to confirm a booking. According to Tourism Research Australia, 88% of bookings are still made manually through email booking requests and offline methods. A survey by ATTA found that just 50% of operators they surveyed have an online reservation system that takes credit cards. This won’t fly in the coming era of tour operators. 

In order to drive effective direct to consumer capabilities, tour operators will need to develop a full technology stack. This includes responsive websites with SEO in mind, booking engines to capture sales, customer relationship management software to track guest inquiries and bookings and MarTech tools for performance advertising, retargeting, and email marketing, among other techniques. 

James Thornton told Skift that Intrepid Travel wants to have “more focus on customer experience on the website. [We are] trying to improve the overall digital experience both at the point where people come into the brand and transact with us, but then also when they come on the trip more of the documentation being served up in a digital format, the feedback loops being in a digital format. And that just helps us as an organization be able to react more real-time than previously we would.” 

Shockingly to us, Intrepid Travel only installed its first CRM system just three years ago. This is a standard sales and marketing tool for major corporations and Intrepid’s late adoption of this software speaks broadly to the industry’s need to modernize its tech stacks. 

We should note that Intrepid still managed to attract 460,000 customers a year and a 25% repeat rate without CRM software. Pretty good. But it could be better, and looked at from a glass half full perspective there is a huge amount of untapped potential ahead for Intrepid to grow into as it modernizes its sales operations. 

Even though Massimo Prioreschi, CEO of MT Sobek, a boutique mountaineering and outdoor adventure company, runs a smaller business than Thornton, he too has been investing in new technology. “In the last 18 months we’ve revamped our reservation system, phone system, CRM, and guest portal” he says. “This time of fallow, where there weren’t guests traveling”, Prioreschi explains, “[was an] opportunity to upgrade our technology. And so I think in five years, our guests will feel this ease of dealing with us.”

Above these core investments, a particularly exciting tech development we heard about came from The Travel Corporation, which “started using robots for all yield management,” according to its President Tollman. “We have dynamic pricing on all of our trips,” he explained. “And what that has done for us is … if costs are added to [a tour], we can adjust them dynamically as we move. So we are not stuck with flat pricing, which is one of the most high-risk features of the old way that tour operators used to work.”

This kind of revenue management is industry standard in the airline and seeing growing adoption across hotels. Based on this cross-industry trend, while TTC may be an early adopter, we expect more tour operators to adopt similar pricing tech. 

And all of this is just on the direct-to-consumer side. 

The technology for business-to-business (B2B) distribution is evolving as well. “Historically it was PDF and Excel files,” Berna explains. “[Peak DMC would] get a quote and then they’d send it to an Intrepid salesperson, who would make it look good and send it to the client.” That approach won’t fly anymore. Berna says that, “technology is going to improve a lot … [to allow us to] provide quicker quotes, more accurate quotes, better looking quotes so that DMC can work directly with those tour operators.” 

Tour operators aren’t exempt either as they have distribution partners of their own – online and offline travel agents – that will be demanding modern booking capabilities. For instance, Tollman told us that The Travel Corporation is, “evolving our APIs to expand and let agents actually get even more content, and more content that’s relevant. Not just dates and rates, but all robust content there too.” Interestingly, he sees potential for APIs to expand the company’s distribution reach even outside the bounds of traditional channels, teasing that “We are also looking at a number of distribution channels, which typically have never sold multi-day tours.”

And although the largest operators in the world are starting to evolve, the reality is that most small and medium sized tour companies lag significantly behind. Here’s a striking fact: Murray Decker, the CEO of multi-day tech vendor Tour Amigo, told us that, “of all the operators we’ve had discussions with, about 95% of them actually don’t have a dedicated multi-day tour [backend] system, or are using a mix of multiple systems that are designed for other travel business (day tours, activities, etc).”

If there is to be a post-COVID gold rush in multi-day tours then these back-end vendors, like Tour Amigo, are selling the pick-axes. Inventory management, content management, and booking engines are part of a standard digital retail tech stack in airlines, hotels, short-term rentals, and most recently day tours. Not only do they allow for operators to keep up with evolving distribution channels, but there is a major book-keeping and business management benefit as well.

Digitizing inventory allows for more advanced sales analytics, quicker account reconciliation, fewer back-end staff, and reduced errors. Murray estimates that at large travel agencies and tour operators the error budget due to manual loading mistakes can run into the millions of dollars.

The path forward is clear to us: DMCs and tour operators alike will need to buy or develop new back-end systems that can deliver live pricing and availability. Intrepid’s Matt Berna reflects that, “I used to talk to product managers and ops directors about how great our products were. Now I talk to data science engineers.” 

These backend systems and APIs are increasingly table stakes to participate in the current digital tour operator landscape. But they don’t come cheap and an unfortunate reality is that, especially in the wake of COVID-19, many operators will not have the cash on hand to upgrade these systems, shutting them out of modern tour distribution. We see this creating a class of have and have nots, especially in the more commoditized product offerings. This will drive some to sell out to more sophisticated tech platforms or simply to fall behind and go out of business.

The Impact of COVID-19 on the Multi-Day Tour Sector

Up until this point in the report we have discussed the structure of the industry and how long-term changes in technology are causing tour operator business strategies to evolve. In this section we will discuss the more immediate changes caused by COVID-19. This includes both new trends in the actual tour products being offered, as well as how some industry-wide practices and standards are evolving in the wake of the pandemic.

“We are going through a seismic shift in our world,” says Gavin Tollman, “the fact is we’ve entered just an entire new world.” COVID-19 has caused a dramatic shift in what kind of tours that travelers take. Some of it is due to changing preferences, such a desire for more cleanliness and safety, while other changes are due to government orders such as the closing of borders. Regardless of the reason, tour operators have responded by creating new types of tours for the pandemic era.

Rise in Domestic Tourism

The biggest new trend to emerge from the pandemic is the new emphasis on domestic tourism. At Intrepid Travel, Berna tells us that, “before COVID, about 60% of our customers worldwide came from Australia. … It’s flipped now. The US is our biggest booking market for Intrepid worldwide… 50% now of all travelers are American.”

Tollman of The Travel Corporation concurs. “Our domestic US travel brands [are doing] unbelievably well. Our domestic Australia brands, pre their last shutdown, [were also] unbelievably well… One is really beginning to see whether it’s  in South Africa, the U.S., Australia, or the UK, domestic first, near-destination second, and international third.”

Focus on Sustainability 

The other major new shift has been towards a more thoughtful understanding of travel’s impact on ourselves and the world around us. “If you said, what is fundamentally changed,” Tollman asks, “it’s going to be sustainability.” His family of tour brands are making significant shifts to be more respectful of the communities they visit and have pledged to be carbon neutral by 2022. 

James Thornton, the CEO of Intrepid Travel was emphatic about this point. “Increasingly people want to be purchasing and working for and buying from companies that are truly sustainable, not companies that say that they’re sustainable, but companies that really are and have the independent accreditations to back that up,” he explained. Intrepid Travel is the world’s largest certified travel B-Corp and has been carbon neutral since 2010. 

This is not just a COVID shift but a generational one, according to Thornton. “Increasingly millennials and gen Z are wanting the higher standards of environmental and social expectations when they travel. … Younger people are expecting brands to reflect their own values and particularly think about things like climate change.”

The shift towards sustainability doesn’t have to come at the cost of the trip experience, and if executed thoughtfully, can even enhance the overall experience. Thornton gives the example of a trip to Cambodia which would typically have an internal connecting flight. But the airport is a generic and stressful experience. “What we’ve now done,” he explains, “is remove the flight aspect of that trip and introduce a boat trip. One, it’s a more relaxing experience. Two, it’s a more local experience. Three, it emits a tiny proportion of carbon by comparison.” 

Thornton also believes that demand for domestic travel can continue due to its climate impacts. “I think there’s going to be more questioning about just jumping on a plane to fly to the other side of the world, to go there for a week,” says Thornton. “I think you’ll see a trend towards people traveling closer to home more frequently, but then when they go for longer trips overseas, those trips will probably be a bit longer in nature to factor in the carbon emissions.”

Small Groups

There has also been a shift towards smaller groups, custom itineraries, and more high-end accommodation. This kind of travel provides extra space, flexibility, and exclusivity which are perceived as cleaner and safer, the ultimate luxuries during pandemic. 

But rather than this being a new trend introduced by lockdown, Catherine Prather of the National Tour Association explains, the move towards small groups, “was already happening prior to COVID and that’s really been amplified [by the pandemic]. I think that’s something that’s really just here to stay because people were already wanting to have a smaller group experience, but that was being driven by not only generational changes, but also by people wanting those authentic experiences. It’s easier and better to have that with a smaller group.” She also highlights luxury travel as, “something that was already happening.” But now, Prather says that “People equate luxury with safety and cleanliness and security.”

Active Vacations

Another big COVID-19 winner has been active and outdoor vacations. This was already a fast growing trip type but the perceived safety of the fresh air and the backlash to lockdown really poured a lot of gas onto the fire for these tours. 

Tom Hale, Founder and President of Backroads, a leading bike and active tour operator, told Skift that, “demand for active travel was already growing pre-pandemic, and COVID has accelerated the trend with people wanting to spend more time outside in a safe and active environment.” 2022 bookings at Backroads are currently 70% above 2019 levels, its best historical year ever. 

Further reinforcing the above domestic trend, Hale spoke to how Backroads quickly pivoted to add domestic capacity, leading to them taking “20% more guests on trips in the US than we ever had before.” Hale sees the trend towards smaller, active trips continuing even as the pandemic fades. “We expect to see huge demand for Europe and other international locations in 2002] … and predict that … 2023 will see unprecedented numbers of active travelers.”

Outside of product offering, another major industry transformation due to COVID-19 that many spoke to us about was a new sense of teamwork and transparency across the industry. 

“There has been a lot more collaboration,” says Prather, “hey, this tour can go, but I really need five extra people. Do you have clients who may want to experience or go on this trip?” This is partially born out of a sense of camaraderie brought about by the near-death experience of COVID and a realization that it will be a group effort to keep the sector afloat. 

“People are a lot more open,” agrees Matt Berna. “What I mean by that is DMCs will go to the partners and say, ‘Here’s our costs. You can see them, but I need to make 5%.’ … Nowadays, it’s open books. We’re all in this together. We need to all make money, but we also need to see where our costs lie… That trust piece I think that still will continue.”

There is also an element of working together to develop best practices and industry standards in the face of a rapidly shifting disease picture. “There definitely has been a lot more sharing of information,” Prather explains, “How are you dealing with this? Are you asking for proof of vaccination? Are you masking on your tours?”

The final reality of COVID is that despite many operators’ best efforts – all of their cost cutting, pivots to new tours, and industry-wide collaboration – many will not make it through this crisis. There have been far fewer bankruptcy cases than expected, but we believe that this is mostly because of emergency funding, lenient creditors, and forgiving customers. All of this will soon begin to wear out. 

Prather warns, “I don’t think we’ve seen the shakeout as much yet in terms of true consolidation because of the PPP loans [A U.S. small business aide loan] and idle loans and things like that, that have helped people survive.” Gavin Delany of TravelStride goes even further, “there definitely is going to be significant consolidation. A number [of tour operators] have already gone out of business, mostly smaller ones.”

Many businesses went into hibernation but may find that restarting is more challenging than expected.  For instance, many tour operators’ first trips back will be 2020 tours rescheduled into 2021. And while it must feel good to be operating again, the timing of cashflows can be deadly. There are few new dollars coming in the door as these were mostly previously paid for, but staff salaries and suppliers need to be paid all the same. This further draws down already diminished cash reserves. 

Delaney says that, “I’m actually sort of surprised at this point. I would have thought more companies would have gone out of business. So up until this point, they’ve been fairly resilient.” He points out another challenge of coming out of hibernation. “I think part of the challenge is the rebound will actually be slowed a little bit by the fact that [tour operators] cut all these sales staff. So in June, pre Delta variant, we had this surge in interest. People wanted to book trips and there were not enough people to answer the phone and answer questions.” As with seemingly every other industry, tour operators are being plagued by labor shortages and supply chain backups.

There is also a great disparity between the types of services that tour operators provide and the kinds of regions they service. Those with a domestic outdoor focus are obviously doing better than an operator that specialized in international study abroad, which has been totally shut down for the foreseeable future.

On the whole though, revenues are still down dramatically. the ATTA, in a survey of adventure tour operators found that 74% of respondents had seen a 80% or greater reduction of revenue in 2020 compared to 2019. And these are the outdoor operators that are supposed to be doing the best! Prather says that “our members are telling us… It won’t be until 2023 that we will really see a full recovery in terms of getting back to 2019 levels.” 

And that’s a long way for a struggling tour operator to make it alone. Add in the investment required to digitize and the scale increasingly needed for effective distribution, and the hurdles become insurmountable for some.  In that same ATTA survey, 15% of tour operators surveyed said they are possibly closing down, 3% are definitely shuttering. 28% surveyed were interested in being acquired by or merging with another company. 

As bad as things have been for tour operators, we believe that we have yet to see the full wave of bankruptcies and consolidation to come in the multi-day tour industry. 

Overall, we believe it is possible to look at how flights and accommodations were transformed in the wake of their digital revolutions in the early 2000s as a road map for the multi-day tour industry. 

The flip side of the rise of digital marketing and online booking sites is that, as many an airline or hotel discovered, tour products will become increasingly commoditized. Both OTAs and Google search encourage suppliers to fit their tours into the neat boxes drawn up by online distributors. And comparison search engines necessarily require that the more unique aspects of a tour be minimized in favor of the more standardized feature sets like departure date, price, length, and destination. 

Matt Berna, Managing Director, North America for Intrepid Travel told us that, “the reason I say that the price is becoming more important is some of these OTAs.” Berna clarified that, “we like to work with review sites like the TourRadars of the world where [the sort algorithm] goes by customer reviews… whereas [if] we go just to a platform that sells a price only, it’s going to be really, really competitive and it may not be worth the business for us.”

Commoditization, in which the main means of competition becomes price, is exactly what the rise of digital distribution did to airlines, hotels, and alternative accommodations. True, tours are more complex products, and therefore may never become quite as commoditized, but the direction of the trend is clear to us. 

Using this as a benchmark, we see four broad paths forward for tour operators to follow in response to the rise of digital channels and online and the commoditization it will bring.

1) Embrace Commoditization : If you can’t beat ‘em, join ‘em, as the saying goes. Rather than try to fight it, some tour operators will choose to compete on price and make up for lower margins with volume. Call it the Walmart strategy.

Sometimes customers just want, “your bread and butter trips” says Berna. Berna explains that Intrepid works very hard to differentiate even these trips based on quality, but admits that, “once you get into that competitive set, we’re all selling the Inca trails… of course, the only way to really compete sometimes is the price.” Intrepid, as one of the largest tour operators in the world, has the scale necessary to run trips like this. 

But very few other operators will be able to grow to the size necessary to win at this game. Expect only the largest operators in the world to pursue this strategy. That leads us directly into the next industry shift we expect to see.  

2) The Big Get Bigger Through M&A: There’s safety in numbers, and more importantly, operating leverage. We discussed in the earlier online booking section how these sites have a scale advantage in performance digital marketing. The airlines and hotels both found the best way to compete was to consolidate to build this same marketing advantage for themselves. Call it the Marriott/Starwood strategy. 

By consolidating, the biggest players broaden their supply choices which makes it easier to drive loyalty program customers who consistently book direct and have higher lifetime values, justifying higher upfront marketing acquisition costs. This makes large-scale businesses better able to compete with booking sites in performance marketing. Plus, with growing name recognition they can invest in brand marketing which drives new customers and makes performance spend more effective.

Consolidated suppliers also have more leverage to negotiate lower commissions with travel agents, both online and offline. Finally, with larger balance sheets comes the ability to control exclusive and/or scarce resources that can only be sold through exclusive first-party channels. By this we mean sources of unique supply like national park permits, private islands, or wholly owned hotels and resorts, which are very expensive to acquire or develop.

3) The Boutique Route: For many, competing on price and volume is a race to the bottom that only the biggest can win. Like with the boutique hotel movement, we think there is a great opportunity for tour operators to de-commoditize their product by providing very high service or specializing in a very specific niche.

The niche for these ‘boutique’ tour operators can be anything from a specific region, a type of tour (e.g., mountaineering or biking), an affinity group (e.g., photography or cooking) or a style of travel (e.g., train travel or sailing). But the key is that it needs to be something where the operator can be differentiated and best in class. By committing to a niche, it precludes growing to a large size, but it means that you can be the world leader in your particular area and attract direct bookings looking for this unique offering. Even better, because fewer other operators commit to any given niche there will be less competition and these boutique businesses can have stronger pricing power.

A good example of this is MT Sobek which has a 53 year pedigree in mountaineering and adventure travel that started in Nepal. Massimo Prioreschi, its CEO, told us that, “[adventure travel is] a tough business to scale… It’s hard to manufacture deep knowledge and excellence in guides.” He explains, “I’ve been at companies before that were very scale driven. And [MT Sobek] isn’t, it’s quality driven, it’s connection driven, it’s relationship driven. And that really, I think that’s why we’re still here.” Prioreschi has turned the slow process of grooming a mountain guide into a competitive moat for his business by embracing the boutique nature of their organization. As a result MT Sobek sees 90% direct traffic and 75% of their business comes from repeat guests or word of mouth. 

4) Embrace The Complexity of B2B: In response to an increasingly competitive B2C market, some may drop it altogether and pursue the still largely offline B2B market. Coltur Peru , a local DMC is an example of this. As a result of COVID it reorganized to drop its lower-end consumer offerings. Now Coltur focuses largely on complex custom group tours and special interest itineraries. 

“There’s this mass hysteria that everybody has to be with one foot in B2B and one foot in B2C and if you’re not in B2C, then you’re going to die,” says Coltur’s Chief Commercial Officer Enrique Velasco Jr. Dismissing this conventional wisdom, he says that the company is, “trying to focus in market segments that do need the middleman. That segment … might, as a percentage of the whole industry… become smaller. But it’s not going to die.” Velasco sees the challenges incumbent in planning a custom itinerary as a competitive moat, telling us, “the more complex what you’re looking for, the more we stand apart from our competition, that’s what we believe.” 

This is akin to the strategies pursued by business travel agencies which, up until COVID-19 hit, had continued to grow by providing high-touch service to large organizations while leisure offline travel agencies shrunk in the face of D2C challengers. There is still a lot of value to be had in planning high-value and complex tours. The addressable market may be smaller than the mass-market D2C opportunity, but those that can successfully hang onto their slice of the pie will be rewarded with stable cash flows. 

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Europe's third-largest tour operator FTI files for insolvency

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Reporting by Andrey Sychev and Miranda Murray, additional reporting by Andreas Rinke; editing by Matthias Williams Editing by Louise Heavens and Louise Heavens

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German tour operator FTI is filing for insolvency and canceling future trips

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BERLIN (AP) — German tour operator FTI said Monday that it is filing for insolvency protection from creditors, and trips that haven’t yet started will be canceled or scaled back.

FTI Group, which describes itself as Europe’s third-biggest tour operator, said parent company FTI Touristik GmbH, was filing an application for the opening of insolvency proceedings at a Munich court.

Since an announcement in April that a consortium of investors would come on board, “booking figures have fallen well short of expectations despite the positive news,” the company said in a statement.

“In addition, numerous suppliers have insisted on advance payment,” it added. “As a result, there was an increased need for liquidity, which could no longer be bridged until the closing of the investor process,” making the insolvency filing a legal necessity.

The operator said it is working to ensure that trips that have already started can be completed as planned, but “trips that have not yet begun will probably no longer be possible or only partially possible from Tuesday.”

A support website and hotline were set up for customers affected.

The Munich-based FTI Group has over 11,000 employees.

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Airlines hit as Germany's FTI Touristik files for bankruptcy

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European charter airlines operating out of Germany, Austria, and the Netherlands will be counting the costs after Germany's FTI Touristik GmbH, parent of Europe's third largest tour operator FTI Group, announced it had filed for bankruptcy on June 3 at the District Court of Munich.

In a statement, the company said only the tour operator brand FTI Touristik would be directly affected immediately. However, additional bankruptcy applications will be filed subsequently by other firms in the group.

On the insolvency portal, the company clarified that all services booked with FTI Touristik were affected. This included the FTI brands in Germany, Austria, and the Netherlands, the 5vorFlug brand in Germany, BigXtra Touristik, and the car hire brands DriveFTI, Cars&Campers, and Meeting Point Rent-a-Car.

Services booked with third-party providers such as TUI Group , Alltours, Dertour, and vtours via any of the websites operated by FTI Touristik were not affected. Windrose Finest Travel, with the luxury brand Windrose, will continue its business.

FTI Touristik said it was prioritising support for travellers affected by the insolvency, having opened a support website and hotline for assistance. Efforts are underway to ensure ongoing trips covered by the statutory insurance cover of the German Travel Security Fund (Deutscher Reisesicherungsfonds - DRSF) can proceed as planned. A return journey to the original departure point will be organised where this is impossible. Trips starting after June 4 may be "disrupted", the company said, adding it was working with an insolvency administrator to develop a plan to inform travellers and implement necessary measures.

According to Germany's Die Zeit newspaper, up to 65,000 holidaymakers currently travelling with FTI Touristik could be affected. It reported that the German federal government did not anticipate a need for a large-scale state repatriation effort for German tourists - unlike after Thomas Cook Group 's bankruptcy in 2019 - because the DRSF insured most of the package tours sold by FTI Touristik. The travel insurance fund has assured that it will not abandon package holidaymakers in destinations affected by FTI's insolvency, according to the German Foreign Office.

Charter carriers expected to be hit as the European summer season approaches are Condor , SunExpress , Corendon Airlines , SmartLynx Airlines , and Marabu .

A Condor spokesperson said the company regrets the developments at FTI. "Condor and FTI have been working together for years. Recently, the volume of contingents has decreased, which is why it can be assumed that the gap created by FTI's insolvency will also be closed by the market in the short term. However, we do not comment on the detailed capacities of FTI at Condor."

"Like all other airlines, Condor is not allowed to fly travellers who have booked a now-cancelled package tour with FTI Touristik to their vacation destination. However, all guests can take their booked return flight as planned. Condor will bring all guests back home," the spokesperson said.

A SunEXpress spokesperson confirmed it would bring all its affected passengers home in the coming days in accordance with the requirements of the DRSF while those travelling after June 4 had already been notified by FTI that their trip had been cancelled. "Unfortunately, we are not allowed to transport these guests on the instructions of FTI Touristik. We will be able to provide more information on trips with planned departure dates from June 5 onwards as soon as we have received the details from FTI Touristik," she said.

"Irrespective of this, the insolvency of FTI Touristik has no impact on our general flight plans," she stated. "We will maintain our offered seat capacity for travel to both Türkiye and Egypt to ensure access to these popular vacation destinations. SunExpress is also prepared to provide additional capacity in the event of increased demand. We are in close contact with our sales partners in this regard.”

When asked for comment, Marabu deferred to Condor as it works as its General Sales Agent. ch-aviation reached out to each of the other charter carriers for comment.

Explaining its situation, FTI Touristik said: "After a lengthy and complex investor process, the entry of a consortium of investors was announced in April 2024. Since then, however, booking figures have fallen short of expectations despite the positive news. In addition, numerous suppliers have insisted on advance payment. As a result, there was an increased need for liquidity, which could no longer be bridged until the closing of the investor process. Therefore, the filing for insolvency has become necessary for legal reasons," the company explained in a statement.

German newspaper Bild reported the Munich-based company was already in crisis before the Covid-19 pandemic. It was kept afloat thanks to EUR595 million euros (USD647 million) from the federal government's economic stabilisation fund (Wirtschaftsstabilisierungsfonds - WSF) and an additional EUR280 million (USD304 million) from UniCredit Bank, backed by guarantees from the federal government and the state of Bavaria.

In mid-April, hope flared for the tour operator's rescue when US investor Certares announced plans to buy the company, assume its debt estimated at around EUR1 billion (USD1.08 billion), and inject an additional EUR125 million (USD136 million) in fresh capital. However, delays in finalising the takeover meant FTI Touristik was unable to sustain operations.

Founded in 1983, FTI Touristik reportedly employs 11,000 people across 90 subsidiaries globally. In the 2022-23 financial year, the group reported sales of EUR4.1 billion (USD4.4 billion).

Editorial Comment: Added comment from SunExpress and Marabu. - 04Jun2024 - 12:27 UTC

• Tallinn Lennart Meri
• Corendon Airlines
• SmartLynx Airlines
• Thomas Cook Group
• Financial Issues/Difficulties
• ACMI/Charter
• Government Subsidisation

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German tour operator FTI is filing for insolvency and canceling future trips

German tour operator FTI says it is filing for insolvency protection from creditors, and trips that haven’t yet started will be canceled or scaled back

BERLIN — German tour operator FTI said Monday that it is filing for insolvency protection from creditors, and trips that haven’t yet started will be canceled or scaled back.

FTI Group, which describes itself as Europe’s third-biggest tour operator, said parent company FTI Touristik GmbH, was filing an application for the opening of insolvency proceedings at a Munich court.

Since an announcement in April that a consortium of investors would come on board, “booking figures have fallen well short of expectations despite the positive news,” the company said in a statement.

“In addition, numerous suppliers have insisted on advance payment,” it added. “As a result, there was an increased need for liquidity, which could no longer be bridged until the closing of the investor process,” making the insolvency filing a legal necessity.

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The operator said it is working to ensure that trips that have already started can be completed as planned, but “trips that have not yet begun will probably no longer be possible or only partially possible from Tuesday.”

A support website and hotline were set up for customers affected.

The Munich-based FTI Group has over 11,000 employees.

Perm, Russia General info on the city of Perm A short intro... Perm is the most Eastern city of Europe, and therefore its province is often referred to as Eurasia. Having a population of 1 million, Perm' is one of the largest cities in Russia and the second largest in the Urals. The city was formerly called Molotov, after the minister of foreign affairs during Joseph Stalin's ruling. Perm stretches 65 km along the impressive Kama River - Europe's 4th largest river by length. The Perm province, "Permskiy Krai", or "Prikamye", is around two-third the size of the United Kingdom and covers a great area in the very heart of the Ural Mountains. Perm is internationally known as the name for the geological period (290 - 245 million years ago) in which the Ural Mountain Range was formed. In contrary to the Urals, Perm itself is rather young. Although the first settlement of Perm dates back to 16th century, officially it got its city status in 1723. Citizens still loudly celebrate Perm's birthday on 12th of June, with street parades, concerts and fireworks throughout the whole city! In spite of being a relatively young city, Perm played an important role in the history of Russia. Not the least part of this role was played by Ermak, who was from the Perm Province. Ermak, by order of the Stroganov family, gathered an army here and led it through the Urals, later to succesfully conquer Siberia for Russia. Afterwards, when a road was needed to connect Siberia with the west, construction was started in Perm, which was at that time the capital of the Ural region. The new road, together with the construction of the Trans Siberian Railroad, allowed development of the places east of the Urals - current big cities such as Ekaterinburg, Omsk and Novosibirsk, were merely peasant or miners' towns by that time. Nowadays, Perm basically owes its existence to two factors. Firstly the large amounts of natural resources (minerals, oil and timber) that are present in the region, and secondly (but not less important): its location. The mighty Kama River, the Great Trans Siberian Railroad and main motorways from Moscow/Kazan to Siberia all cross in Perm, making Perm a main Russian transportation hub. The city is the doorway from Europe to Asia and to Siberia in particular. During Soviet times, Perm was a proper fortress because of the huge military industry in its region. All artillery and rocket vehicles, as well as (intercontinental) ballistic rocket launching systems, engines for MiG jetfighters and canons of all ranges were (and in less proportions still are) produced in Perm. The Soviets did an excellent job in hiding Perm and keeping it secret. Most people from outside the Urals simply did not know of the existence of the - at that time - 1 million citizens of Perm. Until the end of the cold war, Perm did not appear on certain Soviet-made maps, nor did the roads towards it. Nowadays, Perm is obviously accessible to all. Actually, it currently is one of Russia's fastest growing cities because of its economical prosperity. Click here for specific information for visitors: Perm sightseeing / excursions and Perm hotels . Perm - 101% Russian, yet multicultural For Russian standards, Perm is one of the most multicultural places in the whole country; it is a home of many ethnic groups who have lived together in Perm ever since its existence. While taking a walk through Perm’s huge central bazaar one can easily distinguish Russians at the many typical small kiosks, Georgians and Armenians selling their original spicy kebabs and shoarmas straight from the barbecue and Tatars operating from most of the simple but colorful jewelry stands. Furthermore, Russian orthodox churches, a mosque, a synagogue and several Catholic churches (some dating from the 17th century) all exist next to each other in Perm. The multicultural character of Perm also shows in its dining possibilities; one does never have to go far to experience the Russian, Uzbek, Georgian or Caucasian cuisine. In spite of its multicultural character, Perm is “Russian till the bone”. Wide avenues, big squares and parks, many statues, dominant Soviet architecture, countless little kiosks, huge theatres and trolley busses everywhere - all make Perm as Russian as Russian can be. Being some 1400 kilometers away from the big influential cities of Moscow and St. Petersburg, Perm is a relaxed place, where people have kept the typical Russian way of life and traditions. The Perm opera and ballet theatre After St. Petersburg and Moscow, Perm is Russia's leading city for opera and ballet theatre. Not only has the city got a wide range of stages and theatres, its educational bodies like the Russian Academy of Theatre Art and Institute for Culture and Art as well as its many international relations in theatre performances and education still give Perm the name of theatre city. One of the most famous stages is the Chaikovsky Opera and Ballet Theatre Perm. Among its repertoire are internationally known performances (for example Romeo and Juliet, Cleopatra, Aida, Cinderella, Le Nozze di Figaro) as well as Russian ones: most works of Chaikovsky have been staged here. Since 1948 the Perm Opera and Ballet Theatre has been on tours throughout the whole world, performing in countries such as UK, Japan, New Zealand, Australia, Hungary, the Netherlands, Bulgaria, Germany and China. During its history, the theatre has received numerous (inter)national prizes. Another leading stage is the Perm Academic Drama Theatre, founded in 1927. Like the Perm Opera and Ballet Theatre, the Acamedic Drama Theatre has staged the world’s most prestigious Drama plays (for instance Ostrovsky, Shakespeare, Gorky and Tolstoy) and has it won many prizes for its work. Museums The Perm Art Gallery boasts a large collection of arts. Apart from numerous paintings of Flemish, French and Italian masters, it also has modern art collections on exhibition. The museum's collection is among the very largest ones in Russia. The museum is located in a former cathedral, now a landmark of Perm in the centre of the city. For those who are interested in the history and the culture of the Urals, the Regional Museum of Local Studies and History (founded in 1890) is definitely worth to visit. The museum boasts a wide variety of armory, coinage, pottery, handicrafts, archeology and minerals. It also tells about the Permian period, the geological era in which the Urals were formed. The partly open-air artillery museum at the northern end of the city centre displays all generations of rocket and artillery (vehicles), as constructed in Perm, as well as a wide range of information of the history of the industry. Actually, the city is known for its large war industry ever since late 1800’s. All cannons and artillery of former Soviet Union as well as engines for Tupolev and MiG aircrafts were (and in less amounts still are) manufactured in Perm. The museum offers detailed information on its wide range of warfare. The outside part of the museum can be entered free of charge at any time. This museum is a part of our city excursion . “ Khokhlovka ” (Open-air museum of and Wooden Architecture and Ethnography) is in fact a collection of original structures as they existed in the 17th century. Inside the buildings, all kinds of tools, handicrafts and clothes of that time are exposed. The guide will take you around the museum, telling about the hard life 300 years ago. You will be amazed by the beauty of the site; Khokhlovka is located on a green hill and offers great views over the Kama river and nearby villages. Architecture As for architecture, most profound buildings are situated in the city centre. The heart of the city is very unlike what one can expect from a city of over one million inhabitants. It completely lacks the usual modern glass buildings and tall skyscrapers that make up for most big cities’ centres. In fact, Perm’s centre is mostly made up by colorful, classic 3-storied mansions of Soviet architecture, making the centre breath a rather relaxed and pleasant atmosphere. Among the most prominent buildings in the city are the centrally located "Young people's theatre", the Feodalyevskaya Church and the Dyagiliev Mansion. Furthermore, the Perm I train station is worth a look, as it is proper ancient (17th century). In the provincial towns surrounding Perm, such as Kungur, Solikamsk, Usolye and Osa, architectural highlights are dominated by mansions and factories which were built by the Stroganovs and Demidovs in the 17th century. In similar style, a large number of remarkable churches and cathedrals can be found throughout the Perm Province. Famous people In spite of Perm being a relatively unknown city, the city and its region brought forward many famous people. Ballet impressario Sergei Dyaghilev was born in Perm and spent early years of his life here. He became a sensation in Europe during 2 decades of his "Ballets Russes". Dyaghilev's former mansion in the centre of Perm is now a museum. Chaikovsky, one of the greatest composers ever, was born in a small town just south of Perm. Furthermore, Perm was home of Popov, the inventor of radio, and of Boris Pasternak, who wrote Dr. Zhivago here. The Stroganovs, the Demidovs and Tatishchevs in Perm make up for Russia's famous industrials. Ballet impresario Sergei Diaghilev wrote history when he produced the ballet sensation "The Rites of Spring" in Paris in the early years of the 20th century. Sports For those who are more into sports rather than theatre, Perm has many possibilities. Especially in weekends, the offer is large. Football games of Amkar (promoted to Russia’s premier league in 2003) and “Molot-Prikamiye” (see club logo on the right) ice hockey matches take place frequently. Click here for all matches of Perm sports teams. Shopping Shopping in Perm is an experience on its own. Like most other cities in Russia, Perm has not got obvious Western-style shopping streets, although the central “Komsomolsky Prospekt” is steadily developing into one. New and modern stores are appearing in and around this proper avenue at a fast rate, among which mostly fashion, jewelry and dining places. For daily needs, the huge central bazaar is the most popular place. For any tourist, a visit to this site of countless little stands, shops and kiosks simply cannot be missed. The whole city comes together here, making the bazaar probably the most vivid place in Perm. Fruits, vegetables, clothes, cleaning products, tools, audio, sunglasses, kebabs, carpets, almost ANYthing can be purchased here, and usually for very little money too. The large building in the centre of the bazaar is the place where all kinds of meat and milk products are sold. For those looking for cheap clothing, the Chinese-Vietnamese market is the place to go. Decent but cheap is the main subject among the mainly Chinese trade-people at the market. Furthermore, several smaller markets (“rinki”) can be found all over the city, mainly at the crossings of major streets. A number of shopping malls serve those who like to have everything in one building. The biggest one is “Univermag” on the corner of Lenina and Komsomolsky Prospekt. Just across the road are many bakeries, cafés and kebab stands for a short break and a quick snack. Public Transport Perm has an extensive public transport system, operated by busses, taxi busses, trolley busses and trams. They take you to wherever you want to go in the city, even to far outskirts. The standard fare for any means of public transport is 13 rubles, to be paid to the conductor on entrance. Taxi busses start around 6:30 am and stop at 21 pm. All the other transport starts at 5:30 am and goes until 0:30 am. Taxis, naturally, drive 24 hours. If you do not know the city well, it might be difficult for you to find your way through the complicated public transport network. The best thing you can do is to ask the hotel receptionists or your host family which bus or tram number you need. Just remember the name of the stop you departed from, so it will be easy for people to give you directions back, just in case you are not sure which one to take. It is also possible to buy a city transport map at any paper/magazine kiosk, they cost around 2 euro. Events in Perm Events in form of sports and theatre take place nearly every day, one shall not get bored! Most interesting performances of ballet, drama and opera are staged at the Drama Theatre, which is located on Lenina Street, at the central square. The Perm Academic Theatre offers all kinds of famous plays, both Russian and international, and has a full events calendar every day of the month. Matches of Molot Prikamye (ice hockey) take place at the Molot Stadium, which is loacated in the eastern part of Perm. Amkar plays Russian premier league football in stadium "Zvezda", which is in the city centre. Celebrations throughout the city often take place on Russian national holidays: December 31st, New Year January 7th, Orthodox Christmas February 23rd, Day of Defender of Motherland (fireworks) March 8th, Women's Day May 1st, Spring and Labour Day May 9th, Victory Day (military parades in city centre) June 12th, Independence Day and birthday Perm city! (huge fireworks at midnight) November 4th, National Accord Day Furthermore, several occasional as well as annual music, theatre, folklore and anniversary festivals take place in Perm and its region. There is always something to celebrate in Perm! Perm city map A map of Perm city centre, as well as a province map, you'll find on a seperate page. Click here for Perm city map . Perm Weather & Climate Russia is renowned for its long and cold winters. In case of Perm in particular, this is only partly true. Perm has a temperate continental climate: winters are by far not as harsh (average day temperature in January is -15C) when compared to the more eastern parts of the country. Summers are usually very sunny and warm, averagely +25C in July- and August day times. During those months, many citizens can be found sunbathing on the Kama beaches. Current weather:   -->

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THE 10 BEST Perm Outdoor Activities

Outdoor activities in perm.

• Horseback Riding Tours
• Ski & Snowboard Areas
• Cross-country Ski Areas
• Equestrian Trails
• Hiking Trails
• Gear Rentals
• Kayaking & Canoeing
• River Rafting & Tubing
• Scuba & Snorkeling
• Nature & Wildlife Tours
• Stand-Up Paddleboarding
• 5.0 of 5 bubbles
• 4.0 of 5 bubbles & up
• 2.0 of 5 bubbles & up
• Good for Kids
• Budget-friendly
• Good for Big Groups
• Adventurous
• Good for a Rainy Day
• Hidden Gems
• Good for Couples
• Honeymoon spot
• Good for Adrenaline Seekers
• Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.

1. Dinamo Ski Lodge

2. Perm Zoo

3. Ski Lodge PGNIU

4. Butterfly Park

5. Prikamye Ski Lodge

6. Tropa k Yegoshikhe

7. iskra ski lodge.

8. Lipovaya Gora Ecological Trail

9. city leisure park port kama, 11. polyushko, 13. kavaleriya.

14. Evrasia Travel Bureau

17. Severny Ural

18. Aqua Trail

19. sup perm.

Kindergartner who missed graduation celebrates on Frontier flight, walks down aisle to cheers

(Gray News) – A kindergarten graduate got a special celebration aboard a Frontier Airlines flight.

A little boy named Xavier had to miss his kindergarten graduation because he was traveling with his family.

Xavier’s mom posted the video to TikTok , showing the flight attendants announcing Xavier as he walks down the aisle in his cap and gown, cheered on by fellow flyers.

Xavier’s mom said a flight attendant named Pamela had the idea to celebrate Xavier’s graduation on the flight, which was traveling from Orlando to Puerto Rico.

“Thank you to @Frontier Airlines for making my son’s kindergarten graduation unforgettable,” she wrote.

Copyright 2024 Gray Media Group, Inc. All rights reserved.

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