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Meet the Executive Leadership Team at Bermuda Tourism Authority, a group of dynamic leaders dedicated to driving Bermuda's tourism industry forward. Guided by The National Tourism Plan (2026), the Executive Leadership Team is committed to fostering sustainable growth and making Bermuda the premier destination for travellers. With a wealth of experience in strategic planning, destination management, and marketing, the team works to showcase Bermuda's natural beauty, vibrant culture, and world-class attractions to visitors from around the globe. 

Tracy Berkeley

Chief executive officer.

Tracy Berkeley serves as the Chief Executive Officer of the Bermuda Tourism Authority. A well-established executive leader known for her strategic thinking and professional acumen. With a wealth of experience in various industries, including Tourism, Healthcare and International Business companies, Tracy has consistently demonstrated her ability to identify opportunities and drive organisational growth.

Chief Executive Officer 

Throughout her career, Tracy has held key leadership positions, in HR, Operations, and Administration leveraging her strong analytical skills and visionary mindset to develop and execute strategic initiatives. Her adeptness at navigating complex business landscapes has earned her a reputation for being a results-oriented leader who thrives in dynamic environments.

Known for her people centric collaborative leadership style, Tracy excels in building high-performing teams and cultivating a culture of excellence. She is passionate about empowering individuals, fostering their professional growth, and creating an inclusive and diverse work environment.

Since joining the BTA in 2020, she supported and now leads the development of a strategic tourism recovery plan to raise awareness of the destination and to increase visitation. She works pragmatically and collaboratively with industry stakeholders and partners to drive sustainable success for Bermuda. 

Chief Operations Officer  

Erin Smith serves as the Chief Operations Officer for the Bermuda Tourism Authority, responsible for operations, finance, and research & business intelligence for the organisation. At the BTA, Smith and her team manage the organisation's day-to-day operations and provide insights and intelligence to shape the island's tourism strategy and measure its success. Prior to joining the BTA in 2014, Smith worked for the Bermuda Hotel Association and Bermuda Tourism Board. Her career has included extensive experience in tourism, research, technology, operations, privacy, and marketing.

Duncan Beveridge

Vice-president, finance.

Joining the BTA in 2014 as Finance Director, Duncan Beveridge now serves as VP of Finance. Coming to the organisation with over two decades of finance experience within the hospitality industry, he is no stranger to the world of tourism. Throughout his eight-year tenure at the BTA, Beveridge has handled all financial matters while maintaining the organisation's fiscal integrity and ensuring adherence to statutory compliance requirements. 

Jamari Douglas

Vice-president, marketing, pr & communications.

Jamari Douglas is a marketing professional with a diverse communications and public relations background. His career started as the Sales and Marketing Intern at the Bermuda Tourism Authority. He rose through the ranks, later landing a position as Digital Marketing Manager, which he held for several years.  

Prior to rejoining the BTA as VP of Marketing, PR & Communications in 2022, he served as Marketing Director at the Bermuda Business Development Agency (BDA). Douglas obtained a Bachelor's Degree in Business Administration, Marketing from Morehouse College in Atlanta, Ga. He is actively pursuing an MBA at the NYU Stern School of Business.  

Jakai Franks

Vice-president, operations .

As VP of Operations, Jakai Franks is responsible for the operations and administration at the BTA, including Human Resources and IT. Franks joined the organisation in 2018 as the Operations Manager of the Bermuda Visitor Services Centres. He worked on numerous projects that positively impacted the island's tourism, such as launching the 'Purchase for a Purpose' campaign to assist restaurant workers affected by the pandemic. Additionally, he assisted in creating and launching an e-commerce platform for the visitor centres. Before joining the BTA, Franks worked in the private sector in executive roles centered around operations and consumer engagement.  

Tashae Thompson

Vice-president, experiences.

Tashae Thompson serves as the VP of Experiences responsible for developing and curating experiences, programmes, and initiatives that support and align with the National Tourism Plan. As an event and project management professional with over 15 years of experience in the tourism industry, Tashae has successfully developed and managed key visitor events and experiences highlighting Bermuda’s culture, arts, culinary, and entertainment. Tashae currently leads a dynamic team focused on authentic, new and innovative offerings that inspire travel to Bermuda and create memorable connections with the island. 

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Jennifer Phillips Appointed To Tourism Board

The Bermuda Tourism Authority [BTA] today announced the appointment of Jennifer L. Phillips, an established entrepreneur with expertise in the local arts, entertainment, and culture scene, to its board.

Ms Phillips will join other newly appointed board members including Shiona Turini, Bushara K. Bushara, and Carol Blaser, who were selected for the role this past January.

BTA Board Chairman, Wayne Caines said: “We are excited to welcome Jennifer to the Board as she brings with her over a decades’ worth of entrepreneurial experience, as well as a deep understanding of the Island’s arts and culture scene.

“She has continued to nurture that passion for the Island’s unique culture and heritage through her own roles as the Chairman of the Bermuda Arts Council and as a member of the Advisory Committee for the Bermuda Festival.

“As the BTA continues to develop innovative ways to strengthen those two areas of tourism – entrepreneurship and arts, culture and entertainment – we are excited to lean on Jennifer’s knowledge and skills to sharpen our competitive edge.”

Jennifer L. Phillips has been appointed to Bermuda Tourism Authority Board of Directors

As a member of the Bermuda Arts Council since 2014, Ms Phillips was appointed Chair in 2018. Her roles include overseeing the distribution of government grant funding for artistic projects, plus managing an annual educational scholarship for students of the arts. She also leads the planning and execution of its annual Awards Ceremony honouring Bermuda’s pillars of the arts,” a spokesperson said.

Before that, she ran her own business as a self‐employed massage therapist from 2004; and served as the elected President of the Bermuda Massage Therapy Association [BMTA] for six years, whereby she was instrumental in negotiations with various stakeholders to have therapeutic massage covered by health insurers.

Ms Phillips attained a Bachelor’s Degree in International Business Administration from the American University in Paris in 1997. During her studies, she completed a semester abroad at George Washington University in Washington D.C. and studied Business Tourism as a programme elective.

“Growing up I’ve always loved the Island and felt that Bermuda was a special place that business and leisure visitors should experience,” she said. “So, when I was invited by Wayne Caines to join the Board, it was an easy decision.

“I am delighted to start serving in this new capacity and look forward to working with this exceptional team to position Bermuda as one of the top destinations of choice.”

Also experienced in stage management, Ms Phillips has supported notable clients and stage productions put on by organisations such as the Department of Culture, Bacardi Limited, and the World Sailing Federation. Part-time she works at the Bermuda National Gallery.

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Comments (3)

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Best wishes. A good asset and smart move to get them on a bit younger.

Best of luck to you, Ms Phillips. I fear you may need it.

Congratulations and best wishes to you Jennifer!

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No public interest in disclosure of meeting minutes, BTA says

The Bermuda Tourism Authority has refused to disclose details of its board meetings, claiming it cannot understand how a request for them is in the public interest.

It rejected a public access to information request submitted by The Royal Gazette for all BTA board meeting minutes for the past 2½ years.

The quango’s refusal came despite a decision from Information Commissioner Gitanjali Gutierrez last year that said minutes were the type of record “public authorities routinely and proactively disclose” and taxpayers were entitled to access them for the “sake of transparency regarding a public authority’s governance”.

The BTA did reveal that it spent more than $100,000 in total on travel expenses last year for six employees: the chief executive officer, the chief operations officer and four vice-presidents.

The BTA’s information officer wrote on May 20 that the refusal to release the meeting minutes was on administrative grounds because disclosing the minutes would “cause a substantial and unreasonable interference with, or disruption of, the other work of the BTA”.

He said: “Further, and in any event, the BTA does not understand how this request could be in the genuine public’s interest, given that the relevant and material information regarding the BTA’s operations and finances is publicly disclosed in the BTA’s quarterly reports, published on its website.”

Earlier this year, the BTA released records of payments to its board members almost two years after the Gazette requested them, along with redacted minutes of meetings it previously insisted should remain secret.

The disclosure showed that American celebrity Terrence Jenkins, who was quietly appointed to the BTA by David Burt, the Premier, received $25,000 in director’s fees and attended four of 12 meetings held during his tenure.

The publicly funded body hired the law firm Carey Olsen to represent it after the newspaper asked Ms Gutierrez to review its initial response to the Pati request.

The information officer referred to that earlier Pati request in his May 20 letter, and said that it “visited a significant time and resource constraint on the BTA’s resources”.

He added: “Based on the BTA’s prior experience, complying with any request for the board meeting minutes of the BTA would be administratively burdensome; in particular, the timing and disruption involved for senior members of the BTA in order to review, redact and respond to correspondence received from The Royal Gazette .

“Additionally, the costs involved and the implications on the public purse as a result of legal advice to respond to Pati requests of this nature could potentially be substantial.”

Ms Gutierrez’s decision last year about meeting minutes was in relation to a Pati request from the Gazette to the Bermuda Gaming Commission.

The casinos and betting regulator claimed it was “vexatious” for the newspaper to ask for them.

Ms Gutierrez disagreed and said: “It is commonplace for public authorities to receive requests for their meeting minutes, or to be asked to publish them proactively.

“A request for meeting minutes, on its face, is made on legitimate grounds and not for any nuisance value.

“Because it is the type of record that public authorities routinely and proactively disclose, asking for access to meeting minutes objectively relates to the process for public access to information.”

She cited the Regulatory Authority and the Corporation of Hamilton as public authorities in Bermuda that publish meeting minutes online.

"Overall, the public interest in people knowing what matters the commission is working on at a particular time, as would be documented in meeting minutes, is evident and strong,“ the Information Commissioner wrote.

She agreed with the Gazette that meeting minutes were an excellent source of information, “which the public is entitled to access for the sake of transparency regarding a public authority’s governance”.

Ms Gutierrez noted that “public authorities may routinely update the public on [their] activities in other ways besides disclosing [their] board meeting minutes”.

The BTA publishes a quarterly activity corporate report but it does not detail the discussions held by board members, as its meeting minutes do.

Earlier this year, using information from BTA meeting minutes, the Gazette reported that Cabinet ministers agreed to pay British Airways $800,000 and grant it rebates on airport fees in exchange for the airline switching its popular London-Bermuda route to Heathrow.

The BTA’s response to the newspaper’s most recent Pati request included total travel expenditure for 2023 for board members, the CEO, COO and five VPs.

For chief executive Tracy Berkeley, the amount listed was $27,470, while for two of the VPs it was $30,824 and $30,634. The amount for the COO was $6,812 and for two other VPs it was $4,744 and $1,259.

There was no travel spending for board members or the fifth VP.

Also provided under Pati was board meeting attendance from January 2022 to February 2024, and payments to board members.

The disclosure confirmed that Mr Jenkins failed to attend both the January and February 2022 meetings of the BTA, before resigning on March 4, 2022. He was paid $5,000 for the first quarter of that year, as were all other members.

The BTA did not respond to a request for comment yesterday.

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Bermuda Tourism

Let's Explore Bermuda

Bermuda Tourism: Truly A Paradise

Let’s discover bermuda tourism.

Table of Contents

Bermuda Tourism Map and Attractions

Bermuda has a lot of things to do . Scuba diving in particular has become a popular activity. The Atlantic ocean provides amazing views of underwater caves, coral reefs, shipwrecks, and not to mention the marine life. If diving doesn’t suit you, then it’s always enjoyable to go swimming or snorkeling . You still get to see the marine life and coral reefs. For those who prefer to stay on land, there are a number of world-class golf courses.

Bermuda Attractions Map | 20 Free Attractions At Bermuda

Here are some specific sites of interest:

• Church Bay Beach Bermuda
• ‎Cooper’s Island Nature Reserve
• Bermuda Railway Trail
• Horseshoe Bay Beach

It’s also enjoyable to just walk around and enjoy the local architecture. The Mediterranean architecture is stands out and exteriors have every different type of pastel color. The vegetation enhances the architecture and makes it all more aesthetic. The subtle cultural differences are what makes this a special place.

Showing Respect to Local Bermudians

The local Bermudians are friendly, warm, and happy to help you. It’s a small country and you will find friendly locals everywhere you go. They respect tourists, an it’s important that you show respect back to them. When greeting someone, it’s proper to say “good morning”, “good afternoon” or “good evening”. Do the same when leaving. It’s also best to avoid talking about certain sensitive subjects such as politics, culture or religion.

If it’s possible, Bermuda tourist advised to participate on cultural events such as Bermuda Day, Harbour Night or Gombrey Festival.

What is Bermuda’s Climate?

The climate here is considered to be subtropical, the Atlantic Ocean provides an excellent 365 days beach activities such as swimming, surfing, snorkeling and scuba diving which boasts Bermuda travel as an ideal destination for North Americans and Europeans seeking a retreat from the harsh winter conditions, ensuring a perfect escape into a world of sun-soaked enjoyment.

From spring through fall there is hot and humid weather. In the wintertime there are temperature lows of 42F and daytime temperatures of around 60F. The water is also cooler in the wintertime. One advantage of visiting in the wintertime is that the humidity levels are much lower. The subtropical climate can be attributed to The Gulf Stream, despite the fact that its far north.

How is Bermuda’s Transportations?

It’s easy to get around the island by ferry or bus. There are buses which come every 15-20 minutes. Although you might have to wait a little longer than this on the weekends. You can find the exact bus schedules here   but nowadays hiring an electric vehicle at Bermuda quickly becoming trend to many Bermuda travelers especially the newly weds, rather than hiring a taxi. Driving your own electric vehicle could be fun and will be giving you the freedom to explore Bermuda at your own pace- you wouldn’t have to wait for taxis. It’s extremely important to note that driving is done on the left side of the road. This is the completely opposite of the United States.

How Would You Get to Bermuda By Flights?

There are a couple different ways to get here. Many tourists come by plane, conveniently  there are daily flights out of almost every major airport on the east coast of United States and Europe. All passengers will have to pay a $25 airport tax at Bermuda L.F. Wade International Airport . Bermuda’s airport has high landing/parking fees so you can expect to pay more for your plane ticket than you would for other  Caribbean getaways. Anyhow a significant advantage for United States tourists is that customs and immigration clearance is done before you board a flight home. This makes it easier for domestic connections when you arrive back in the United States.

Another way to arrive is by cruise. Cruises are popular in the summer months. Most ships come from the eastern seaboard ports of Baltimore, Boston, New York City, Miami, and Philadelphia. The customs and immigration rules are the same by cruise as they are by air. The cruise ships usually stop in three separate locations: The Royal Navy Dockyard, Saint George, and Hamilton. Certain ships will visit more than one of these locations.

Safety and Healthy at Bermuda

Relatively, the crime level is pretty low here and tourists are not affected much. Violent crime is rare, especially compared to other Caribbean destinations. The most common crime is petty theft or tourist scam, anyhow Bermuda’s Tourism Authority and Police Department were taking strict measurement to protect the travelers here. Obviously, it’s best to use your common sense and use similar precautions that you would use in your home country. That should be enough to protect you against most thieves.

Staying Healthy While At Bermuda

Make sure you are prepared to travel— check out our Bermuda packing list .

As you already know, it can get very hot during the day. Carrying bottled water with you is always a good idea when you are away from your hotel. You wouldn’t want dehydration to hurt your vacation experience.

Speaking of water, it’s best to never just assume that water here is safe to drink. This is because all of the drinking water is captured in barrels and filtered by the lime rooftops of the buildings and houses. Depending of where you are staying, there can be different bacteria in the water. It’s good practice to ask the hotel staff or manager if the water is indeed safe to drink. To ensure that the water is safe, you can boil the water or purchase neutralizing tablets.

Food and Dine At Bermuda

There are restaurants spread all over the island. This island isn’t known for food, but there are some good options. The largest collection of them can be found in St. George town or Hamilton. Some of the best dining can be found at the higher-end hotels, although the meals are more expensive. As a general rule, the closer a restaurant is to a cruise ship dock, the more expensive the meal will be. This is because many cruise ship passengers have a short stay and don’t want to venture far out for a meal.

Some of the local specialty dishes include:

• Codfish Brunch
• Fish Chowder
• Sweet Potato Pudding

If you travel to Bermuda, you supposed to noticed that there were no fast food franchises here. The only exception is one KFC franchise in Hamilton City. This KFC was in business before the law was passed that outlawed fast food franchises. This country sticks with its local food and has resisted corporate fast food invasion.

Your Bermuda Tourism Experience

Bermuda tourism leaves you with lifetime memories that you will never forget. This island truly has something for everyone. There is everything from cave exploration to watching the sunset on a pink-sand beach. Basically, you have little to lose by visiting and everything to gain. In 1910, the famous author Mark Twain resided in Bermuda during an extended visit. He proudly remarked, “You go to heaven if you want to, I’d rather stay here.”

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