event tourism management

What is event tourism and why is it important?

Event tourism is big business- read on to find out what event tourism is and why it is so important.

What is event tourism?

Types of events, benefits of events tourism, limitations of event tourism, sporting event tourism, music event tourism, entertainment event tourism, business event tourism, the hotel industry, the transport industry, the hospitality industry, the advertising industry, event tourism- further reading.

Event tourism is essentially any tourism that relates to events. Events come in all shapes and sizes- they can be large scale events or small events, private events or public events.

Event tourism can bring a lot of money into the host community, making it a valuable contributor to the tourism economy.

Traditionally, events have always been viewed as being part of the tourism industry, however that has been slowly changing in recent years, with many people recognising the event industry as an industry in its own right. In fact, it has become so separated that many universities now offer event management degrees that are totally separate from travel and tourism !

There are different types of events that happen around the world and these often fall under different types of tourism . I have written a detailed article on the major types of events , but for now, here is a brief breakdown-

• Business events
• Sporting events
• Recreation events
• Local interest events
• Entertainment
• Celebrations
• Social enterprise events
• Conferences
• Promotional events
• Exhibitions

Event tourism is hugely beneficial to the tourism industry because it bring in money!

Events attract people and people spend money- people need a place to stay and somewhere to eat. Events also create jobs- someone needs to build the venues, there needs to be security working on the door and a customer service agent selling tickets. The events industry contributes to many of the jobs in travel and tourism .

Events can also help to put destinations on the world map. You may never have heard of a place before but if they host a big event, especially if it is a global event like the Football World Cup or the Olympics, then people all over the world will learn about the destination! This can often have long lasting effects and can even be a catalyst for the start of a booming travel and tourism industry.

With large amounts of visitors to a destination, however, there are bound to be some negative impacts too. Events can bring many unwanted social impacts of tourism and environmental impacts of tourism . It can also encourage economic leakage in tourism . There are sadly many negative impacts of event tourism as: the increased cost of living, traffic congestion, crowding, crime, property damage, pollution, deterioration of natural, cultural or historical resources and other various forms of discomfort experienced by residents or local businesses.

There are many specific examples of where event tourism has led to negative issues. For example, during the construction of the Olympic village for each 4-yearly Games, there have been many recorded fatalities. 14 people died building the Olympic village for the 2004 games in Athens – and seventy people lost their lives during the construction of the Olympic village for the Russian Winter Olympics. The huge levels of tourism associated with the Games mean that a lot of work goes into ensuring the stadiums, accommodation and fan zones are built to a high standard. However, this doesn’t always correspond with worker safety.

Another example is living in Wimbledon during the tennis championships. Everything about life is made a little bit more difficult due to the heavier-than-normal traffic, the long queues everywhere you go, an inability to book restaurants or access public transport and so on. This overcrowding is typical of event tourism, and it is one of the downsides for people living in areas affected by large events.

Examples of event tourism

There are so many examples of event tourism which we can look at. You can read about some of them below…

With sports, many people support teams or clubs based in or near their hometown – so for league games, sport is unlikely to generate a LOT of tourism , though there will be some. But for cups and championships, as well as large competitions or sports where the same people or teams compete in different places, there will be a lot of tourism generated from fans who are required to travel to watch it live.

Little to no event tourism:

• League and cup matches at home grounds

Large amounts of tourism:

• Cup finals at neutral venues
• International sporting competitions e.g The Olympic and Commonwealth Games
• International championships e.g Wimbledon or the US Open (Golf)
• Sports where the venue changes e.g Formula 1

When it comes to music events, there are also different levels of tourism.

Little to no tourism:

• Tours where the artist is playing in so many cities that generally people won’t need to travel far to see them
• Short tours with only a few locations
• Music festivals e.g Reading and Leeds Festival

Other entertainment events such as Comic Con and other conventions, food shows, flower shows and so on tend to be in one set location each time. This means they generate a lot of tourism as most people will need to travel if they want to attend.

Similarly to entertainment events, business events tend to be in one place. A conference will take place in a specific venue in a specific city, for example, and attendees will need to travel to get there. This obviously generates event tourism as people use transport and book places to stay.

Impacts of event tourism on different industries

The rolling impact of an event touches every part of the tourism industry, which you can read about below through specific examples.

Accommodation is highly in demand for any event. It is usually not just locals who attend an event – unless it is something small-scale like a village fair, which does not generate event tourism per se. But for football games, music festivals and so on, hotels and Airbnbs in the surrounding area get booked up super quickly.

The example I will use here is the Champions League Final in Kyiv in 2018; hotels were like gold dust even before it was decided which two teams would be battling it out for the title. Prices were hiked, and people who had booked before the location of the final was actually confirmed (e.g people who were visiting Kyiv for other reasons) saw their booking cancelled to make way for football fans travelling from Liverpool and Madrid. This was obviously beneficial for hotel owners. It was also beneficial for locals in Kyiv, however, who were able to open up their homes as temporary accommodation for travelling fans.

Transport is affected in that when an event is taking place, there are a lot more people travelling to and within the area via public transport.

If we take the specific example of Oktoberfest in Germany, an annual beer festival, we can see that flight prices to these areas are more expensive in the lead up to it. On top of this, trains within the area are getting booked up already – and smaller local public transport which can’t be booked in advance will see a busier-than-normal time.

It stands to reason that when an event is taking place, people will use public transport especially if there is little or no parking at the venue. Events create congestion, which is one of the negatives discussed earlier in this post. But Oktoberfest also creates a lot of revenue for hotels, bars, restaurants and shops!

Working in hospitality is often a thankless job – and during large events it can be even more difficult as bars, cafes and restaurants fill up with visitors.

Using the specific example of the London Olympics in 2012, there were streams of visitors to the city who each spent an average of around £1300 during the Olympic period. Restaurants, cafes and food outlets were full of tourists ; many wanted quick service, and there were of course foreign languages for the staff to contend with.

All in all, jobs seemed harder during this period but there was not actually an increase in revenue. This article explains how and why the restaurant, hotel and pub industry saw a £55 million loss in revenue during the London Olympics… The Games were, however, a big deal for tourism generally. The ONS stated that visitor numbers were up by 2.63m and visitor spending reached a whopping £1.9 billion. This has had a lasting impact over the past decade with visitor numbers remaining high.

Of course, event tourism brings with it a lot of marketing. When there is an event, it needs to be advertised.

Let’s take, for example, the annual music festival Coachella. This is big business, with visitors coming from worldwide to enjoy seeing their favourite artists in sunny California . Like any festival, however, it needs to be advertised. A lot of their marketing is digital – primarily across Instagram and Twitter. However, this still costs money and people are employed to do this across different levels: from the people who write the Tweets to the staff at Twitter itself. Other marketing like posters, billboards and so on have costs involved too. Whether it’s a page in a magazine or a slogan on the side of a bus, event tourism undoubtedly has a massive impact on the marketing industry.

If you enjoyed this article on event tourism, I am sure that you will love these too-

• What is a Travel Influencer? How to become a Travel Influencer
• What is special interest tourism and why is it so popular?
• What is alternative tourism and why is it growing so fast?
• Tourism demand determinants- made simple

Table of Contents

5 Reasons Why Event Management is Important in Tourism

• May 17, 2017

The term “event management” can puzzle some people who have never thought about its meaning and role in modern society. In fact, event management is a widespread activity, which aims at messaging and connecting people.

The management of events can be initiated on both the local and global levels. Wikipedia explains “event management” as management activities to create and organize festivals, conventions, meetings and other large-scale events. However, the area of events is much broader including dates, parties, sports events, meetings, concerts, charity events, conferences and many other types of people’s communication.

Tourism is not a part of event management. It’s a set of activities related to travelling and learning new places, food, traditions, experiences, and people, of course. Currently, the notion of tourism has no limits, because traditional tourism expunged its borders and plunged into learning the world. Now, tourism can be divided into various types of goals such as ordinary travelling, hiking, shopping tourism, sightseeing, spa tourism, food travelling, extreme tourism and many other options.

Although event management and tourism are different notions, it should be mentioned that they are closely aligned with each other. Actually, regardless of the type of tourism you choose, event management will accompany it within the entire period of activity.

Classification of events

You cannot possibly underestimate th e importance of events for tourism. The most popular types of tourism events, regardless of the tourism type, come in a wide range of exciting options. Various types of festivals and events have always existed as significant parts of human society. They are also devised as forms of public display, civic rituals, and collective celebrations, which includes certain tourist events. It is possi ble to distinguish the following four types:

• Mega events
• Hallmark events
• Major events
• Local events

Tourism value of events

In fact, people in all cultures recognise the need to set aside certain times and spaces for communal creativity and celebration. They can successfully achieve that [un1] in terms of tourism and travelling activities as well because the industry opens many ne w horizons and provides opportunities to organise events more often and for diverse and multicultural environments. The role of events in tourism destination development sh ould also be noted.

Events tourism goals

The key tourism goal for events is to attract more tourists (especially in off-peak seasons) to serve as a catalyst for urban renewal and to increase the infrastructure and tourism capacity of the destination to foster a positive destination image, which contributes to general place marketing to animate specific attractions or areas.

How Event Management Affects the Tourism Industry

Events in tourism development produce an in credible impact on the industry as a whole and influence a broad range of human activities: politics, environment, socio-cultural, and other aspects. That’s why, when organising such events, you should consider the possible aftermath for each sphere of human activity as well as the potential positive impacts.

Social and cultural impacts

Tourism and event management are said to have evolved from primitive gatherings of people for agricultural or religious reasons into the more modern type of events—large-scale, corporate and governmental—as well as their long history of attracting tourists and establishing host communities as tourist destinations.

Political impacts

The emergence of new political powers, capitalism, new products, and new social relations, as well as a new way of modern life, paved the way for more versati le event tourism development and a growing number of cutting-edge events. Nowadays, events can mitigate or aggravate political situ ations, which is another lure for tourists.

Economic impacts

The development of events in the economic sense helped solve the problem of unemployment and had an impact on economic growth, especially in developed market economies. The best example for this is the impact of major sporting events, such as the Olympic Games or World Championships of popular sports, on the economic growth of host countries and tourism.

Environmental impacts

It was during the 20th century tha t tourism hospitality and event management development and all the different types of events reached their peak, approaching what we now consider events. This was caused by the phenomenon of discretionary income, an increase in the purchasing power a nd standards of consumers, which shifted the focus from fundamental to peripheral needs as well as to environmental issues. When certain parts of society reached a certain economic peak, they shifted to a more thoughtful way of life that included alternative energies, wise ecology, and environmental protection. This also made way for the birth of completely new consumer needs, which increased the demand for a specific range of events and tourism.

Strategic planning in event tourism

Today, it is not surprising that apart from the above-mentioned impacts, events also have the power to affect the formation of a destination’s image and can help with promoting, positioning, and branding it across the globe.

The Place of Event Management in the Tourism

Events act as important motivators for tourism. Every year numerous tourists are attracted by various kinds of events throughout a huge variety of destinations around the globe. In short, the development of tourism in a particular destination is directly concerned with the development of event management.

For example, nobody will be interested in visiting a distant island or city, unless some appealing tourism events are arranged at this place. If you look at the destinations that gained popularity in recent times, you’ll find out that the flow of tourists to this place began after the successful event management. Therefore, it’s the trigger to attract visitors and travelers to a particular destination.

Some destinations are visited by tourists only for a special event, for example, to organize a meditation retreat . This relates to annual concerts and festivals when thousands of people head off to a social event like pilgrims. All of you know about Film Festival in Cannes or Bestival in the UK. Every year such social events are the main attraction for tourists.

Why Event Management is Important in Tourism

We’ve already detailed the importance of event management in tourism. Now, let’s talk about the significance of tourism in event management. These two notions are interrelated activities, while tourism is mostly dependent on effective management of events. Let’s introduce one clear example. Niagara Falls is a popular and prominent place to visit. However, the main flow of tourists started as soon as the event managers had begun to arrange tours and cruises across the basin of Niagara River. These activities have led to the development of other entertainments around this destination. Keep in mind that everything has begun, with a simple event.

Events trigger a boost of tourism

This is the major reason why the role of event management in tourism is so important. Tourists and travelers need to understand why they should visit a particular destination. Therefore, event tourism comes to the rescue. What is event tourism? It can be compared with a small stream that turns into a large river when supported by other streams. Regardless of the activities you offer, e.g. organizing incentive trips , they will definitely attract more customers to your destination.

Events in tourism promote customer loyalty

Tourism event management promotes the loyalty of regular customers. Just imagine that your favorite destination for vacation offers some events which you have not experienced before. For this reason, the customers would prefer to remain loyal to the resort or place they usually visit rather than searching for other options.

Stickiness of social events

This point mostly relates to lonely people who need to find a soulmate or friends. The arrangement of various social events promotes communication of people and building new relationships. As a result, a couple, which was created at a particular destination, would be happy to recreate the romantic moments of their first meeting. In this sense, event management benefits for both tourism and society development.

Weddings as a main social event in tourism

A new trend of arranging weddings in some special places is developing. People want to make this special date incredible and unforgettable. The event managers apply all their efforts to meet the requests of the most demanding customers. What can be better than the beginning of the honeymoon, right after the wedding itself? The next day after the ceremony, the newlyweds don’t need to pack belongings and suffer in airports and aeroplanes. They’re already in place, where they want to be. The role of events in tourism is well demonstrated in this particular case.

Multipurpose Tourism

Management of events provides various opportunities for travellers to spend their time without being bored. If you plan your visit to some exotic country, it doesn’t mean that your vacation will be limited to rambling across the sights and historical monuments of the destination. You can diversify your trip with extreme events or any social activities. Thanks in part to event management, you will surely experience a wide array of emotions and experience many new things.

Is Tourism Important for Event Management?

Since we’ve ascertained that tourism depends on event management, the benefits of tourism should also be mentioned. Tourism is the area or industry, where social events can be implemented. All the above-mentioned examples demonstrate the significance of managing events for tourism.

However, the tourism itself is quite important for social activities. The development of tourism and the introduction of new destinations reveals the huge perspectives for the growth of event management. The majority of most social activities, such as festivals, recreational events, etc., have become possible due to the tourists, which travel around the world in search of new impressions and emotions. Naturally, tourism and event management can exist separately, but their consolidation can bring many benefits not only for the development of tourism but also for the development of the economy of countries or cities in total.

Bottom Line

To make a destination attractive for tourism, detailed development plans are required. These plans should focus on the planning of social events in order to achieve the full potential of tourism. Managing events is the activity that deals with developing and planning various kinds of events for that society. A fruitful integration of event management into touristic activities will win success and attract numerous customers to the target destination.  Get started for free and win optimized event planning services for your target industry.

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What is Events Tourism?

The role of events in tourism & how to market your event.

Events tourism is the act of organising and promoting an event in a town, region, or country in the hope to attract domestic and/or international tourists. An event has a wide spectrum of possibilities: music festivals, sporting events, religious dates (India’s Holi festival, the ‘Festival of Colour’ for example), arts, charity events, food and drink, and much more. Event tourism slides under the tourism umbrella and not only is it a big contributor to the global economy, but it’s also a field of study coupled with events management.

Events can help prompt domestic growth . A successful event can help boost the area via media exposure and, in turn, attract future visitors, provide local jobs, and help make a case for local infrastructure improvements. The benefits that events bring to a country’s economy are why many tourism boards have taken it upon themselves to help promote them.

As a tour operator, having events in your area can prove highly beneficial to you and your business. Take advantage of this extra surplus of possible customers and consider marketing your tours and activities towards those attending the event. If you don’t match the specific event hosted, creating special tours to capture that audience could work too. Take into account how long people will be staying in your area, what time of year will it be, and what they’re there for and what you envision they’d like to see.

But first, let’s dive into some examples of events.

Examples of Event Tourism

In general, you can fit all types of events under 4 main categories : niche events, participatory sporting events, cultural events, and large international sporting events. In the UK in 2019, Statista (opens in a new tab) found that sporting events were the most popular events attended by Brits with nearly 69 million people attending a live football match. Another live sporting event (not football) was attended by 45 million, 42 million attended a live music concert/event, and 32 million visited an alternative arts/cultural event.

Let’s break down the categories.

Niche events can include elements associated with a country, region, or culture. Anything art, food, drink, business, sport, etc related. Pop-up events like local farmers markets, an international expo/conference, a salsa class, group yoga sessions in the park are some examples.

Participatory sporting events are another draw to many places around the world. Marathons, the UK’s Tough Mudder obstacle and mud run course, or Western Australia’s Ironman race are prime examples of these.

Signature cultural events are fun as there are so many examples to pick from. These must-see events draw people from all over the world and some stand-out events include Oktoberfest in Munich, Japan’s sakura (cherry blossom) season, Edinburgh’s world-famous Fringe Festival, the beautiful Loy Krathong festival (Thai lantern festival), or La Tomatina (Spain’s celebrated tomato throwing festival).

And last but not least, international sporting events . These are the events that are broadcast across the world on TV and social media and make huge sums of money for their respective hosts and draw millions of viewers across the globe. Examples include the Olympics, the Champions League, Wimbledon, the Superbowl, the Masters, the Rugby World Cup, and so much more.

What Governments Have Been Doing

Many tourism boards have taken it upon themselves to help promote such events. It makes sense, the benefits that come with hosting events are huge and tourism boards worldwide have a wide audience and the tools to market them.

Take Visit Scotland (opens in a new tab) for example, they have a department dedicated to event funding across the country and have also introduced an ‘Events Recovery Fund’ to help spark the comeback from the pandemic. The funding is available for international events held in Scotland, domestic events, winter festivals, The Scottish Clans & Historical Figures Event Fund, and more! Not only that, but the tourist board also promotes said events on the dedicated section of their website and via their social media channels.

It’s not new though, with other governments pumping funding into their tourism sectors in a bid to fund, create, promote, and host events once again. Visit Britain (opens in a new tab) have introduced a Business Events Growth Programme, Hong Kong’s government (opens in a new tab) injected funds in the hope that ‘high spending groups return sooner’, and South Australia’s government offers several levels of financial support for various sizes of regional events.

How to Market Your Niche Event

For those who are looking to host their small regional event, there are a few general guidelines you can follow. After you have secured your funding, it’s time to promote it. The marketing strategy will differ depending on the type of event, but here are some broad tips to get you started:

1) Make your event look inviting . Whether you’re promoting your event via social media, your website, in a shop window, on online boards, you want to sell your event with a creative, enticing description. This description could be the deciding factor between someone going to your event or walking away from it.

• The description should be clear, imagine you’ve never heard of your event before, then describe it as concisely as you can.
• Break up the text, no one likes chunky paragraphs, especially when reading online. Add an FAQ section, make sure you cover all the questions you feel any possible
• attendee would have to dispel any doubts and encourage a smooth booking process.

2) Ensure your posts are SEO-friendly. Having the correct headlines in place, meta titles/data, permalinks, and strategically placed keywords throughout your descriptions are imperative to help drive organic traffic to your website. There is endless material online to help get the basics down.

3) Expand your horizons and look to post/promote your event on influencers pages (opens in a new tab) . Influencers these days have extensive reach and if you find someone suitable that will promote to your audience, it will only do you good. Another option is Facebook groups. Nowadays, there’s a Facebook group for everything and if you find one that fits into your niche event, get posting! If your event celebrates the country’s culture, consider searching for foreigners living in that country. It’s a great opportunity to market to a precise target audience.

Events play an important role in tourism for many reasons but aside from the financial aspect, events bring people together in celebration of culture, sport, music, food and drink, and more. If you’re creating your own event, good luck, and if you’re attending a local event or heading off worldwide, enjoy it!

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The Role of Hospitality and Tourism Event Management: A Brief Guide

Table of Contents

In the ever-evolving landscapes of hospitality and tourism, it is essential to foster effective connections with people. Events are prominent platforms for increasing networking, powering new business possibilities, and much more. This is in which the ‘tourism event management’ comes into place. In a current survey by the ‘World Travel & Tourism Council’, it’s stated that this sector supported 10.4% of the worldwide GDP and provided 319 million jobs (indirectly) globally in 2019. In brief, the contribution is extensive, and hosting hospitality and tourism events has the potential to generate billions and attract masses of thousands of visitors every year. To know this fact it becomes essential to understand the core of hospitality and tourism management. So, without further ado, let’s get started; 

The Significance of Hospitality and Tourism Event Management

Hospitality and tourism event management has become a crucial aspect to look for in the whole industry due to its generating revenue, reputation-building, and connection-building aspects. The core significance lies in the fact that it opens immense opportunities for cross-selling, customer loyalty, and employment. But to take advantage of all these opportunities requires effective planning, selection of the right venue, marketing, and team collaboration. In short, by understanding these principles any event organizer can effortlessly create unforgettable experiences that drive both business growth and customer engagement.

Key Statistics:

• The global hospitality and tourism marketplace is predicted to grow from $4,390.59 billion in 2022 to $four,699.57 billion in 2023, a compound annual growth rate (CAGR) of 7.0%.
• The worldwide hospitality market is projected to reach $5,816 billion by 2027, growing at a CAGR of 5.5% from 2022.
• In 2021, Airbnb listings worldwide generated $48.9 billion in gross sales, up seventy-six percent from 2020.

How to Master Hospitality and Tourism Event Management

There is no simple rule to excel in hospitality and tourism management as it requires many tasks to be properly executed. Here is the list of key tasks and elements that is quintessential so take a look;

Planning and Organization

Successful event planning starts with thorough research and meticulous organization skills. So, it means the core skill to adapt is to have time management, leadership skills, a good team, a platform, and effective collaboration tactics. For communication platforms webinar platforms or video conferencing tools can be leveraged. Moreover, for tourism events, planners have to remember factors such as; seasonality, local attractions, and transportation alternatives. Collaborating with tourism forums, local groups, and industry companions can facilitate access to assets and beautify the general event experience.

• Venue Selection: Choosing the right venue that aligns with the event theme, objectives, and goals.
• Theme Development: Creating a compelling theme that resonates with the event objectives and idea with the target market and showcases the destination’s uniqueness.
• Timeline and Budgeting: Establishing a sensible timeline and price range to make sure the event keeps going in the right direction and within the budget allocated.

Venue Selection and Management

Selecting the right venue is essential for crafting a memorable travel and tourism expo or event. Factors to don’t are; venue attendee capacity, amenities, accessibility, and atmosphere. Whether it is a beachfront lodge, historic landmark, or travel event conference center. The good thing about choosing the right venue is that it sets the stage for the event experience and helps in deploying modern-day event tech solutions too.

• Venue Research and Site Visits: Conduct thorough research and site visits to evaluate potential venues and negotiate contracts.
• Logistics and Operations: Coordinating logistics such as transportation, accommodations, catering, and technical support to ensure seamless event operations.
• Risk Management: Anticipating and mitigating potential risks such as weather disruptions, security concerns, and logistical challenges.

Marketing and Promotion

Any host wanting to get the best results out of their tourism event management. Then effective marketing and promotions are essential for attracting attendees and generating buzz around tourism events. In addition to standard promotional channels. Leveraging virtual marketing techniques like using social media, email campaigns, and influencer marketing can reach a broader target audience and power engagement.

• Digital Marketing Campaigns: Leveraging social media platforms, SEO (search engine marketing), and online marketing to attain target demographics.
• Content Creation: Developing compelling content consisting of motion pictures, blogs, and interactive studies to exhibit occasion highlights and appeal to attention.
• Partnership Opportunities: Collaborating with tourism forums, travel industry companies, and local companies to cross-sell the occasion and get the right of entry to new markets.

Emerging Trends in Hospitality and Tourism Event Management

Every industry has some trends and best practices that need to be taken into account and hospitality and tourism management is no exception. Here are some of the emerging trends and practices for every travel event conference, expo, or event host should know.  

Sustainable Practices

In response to extending environmental worries, sustainable tourism event management practices are becoming increasingly necessary in the industry. From reducing waste and carbon emissions to helping nearby groups and wildlife conservation efforts. Sustainability projects can improve the overall event at the same time as minimizing ecological effects.

• Green Venue Selection: Choosing green venues with LEED certification or sustainable building practices.
• Zero-Waste Initiatives: Implementing strategies to limit waste era via recycling, composting, and reusable materials.
• Carbon Offsetting: Compensating for occasion-related carbon emissions through investments in renewable energy projects or reforestation efforts.

Technology Integration

Advancements in technology are reshaping the landscape of event management for the tourism industry as a whole. Presenting innovative solutions to enrich the attendee engagement, streamlining operations, and gathering data insights. Incorporate virtual reality experiences and augmented reality tours to AI-powered chatbots and event management software into your tourism event management practices for optimal results. Technology integration is reshaping the manner events are planned, executed, and experienced.

• Virtual and Hybrid Events: Take advantage of virtual event platform s to host immersive digital events to talk, express, and showcase your brand’s different offerings while reaching international audiences.
• Contactless Solutions: Implementing contactless check-in , mobile ticketing, and cashless payment systems to prioritize attendee protection and convenience. All combined can be the best part of your hospitality and tourism management practices.
• Data Analytics and Personalization: Harnessing data insights to gain deeper into attendee behavior, preferences, and demographics, allowing crafting of personalized marketing campaigns using event CRM of WhatsApp Automation and tailored event experiences.

Registration and Ticketing For Seamless Operations

Streamlining the event registration and ticketing platforms is critical for maximizing attendance and minimizing friction for attendees. Whether it is an in-character conference or a digital expo. This offering of handy registration options and steady payment gateways complements the attendee experience.

• Online Registration Platforms: Utilizing person-friendly registration systems that allow attendees to sign in and buy tickets seamlessly.
• Early Bird Discounts and Incentives: Offering incentives along with early fowl reductions, organization rates, and exceptional perks to inspire early registration.
• Check-In and Badge Printing: Implementing check-in tools and on-site badge printing stations to expedite access and reduce wait instances.

On-Site Management

Once the event is underway, powerful on-site tourism event management is vital for ensuring a smooth and remarkable experience for attendees. From staffing and guest services to logistics and emergency preparedness, attention to detail is key to success.

• Staff Training and Coordination: Providing complete training for the workforce and volunteers to deal with numerous obligations together with the registration process, information booths, and crowd control.
• Guest Services and Amenities: Make sure to make a list of things that should be present in your hospitality and tourism management. Some of the things are; Wi-Fi, charging stations, and refreshments to beautify attendee consolation and delight.
• Emergency Response Plan: Develop a complete emergency response plan that addresses capacity risks and describes methods for evacuation,  medical Store Software  assistance, and crisis management.

Post-Event Evaluation and Analysis

To check whether your tourism event management efforts give the best results or not. It is essential to gather feedback from attendees to evaluate event success and identify areas for improvement. Surveys, focus groups, and social media listening tools can provide valuable insights into attendee satisfaction and preferences.

• Post-Event Surveys: Sending post-event surveys to attendees to gather feedback on various aspects of the event, including content, speakers, logistics, and overall experience.
• Data Analysis and Reporting: Analyzing survey responses, attendance metrics, and other relevant data to identify trends, strengths, and areas for improvement.
• Continuous Improvement: Using feedback and data analysis to inform future event planning strategies and enhance the quality of future events.

Return on Investment (ROI) Measurement

Measuring the return on investment (ROI) of tourism events is vital. For demonstrating their impact on commercial enterprise targets and justifying future investment. By comparing both monetary and non-economic metrics. Event host can investigate the effectiveness of their efforts and optimize useful resource allocation.

• Financial Metrics: Calculating sales generated from ticket sales, sponsorships, and exhibitor fees, as well as expenses incurred for venue rental, marketing, and a team of workers’ salaries.
• Non-Financial Metrics: Assessing qualitative factors such as brand exposure, media coverage, attendee satisfaction, and networking opportunities.
• Benchmarking and Comparison: Benchmarking event performance against industry standards and competitor events to identify strengths and areas for improvement.

In conclusion, effective event management for tourism industry plays a crucial role in driving growth and success. By understanding the key components and imposing high-end practices. Event hosts can create memorable experiences, get good reviews, appeal to attendees, and achieve their overall objectives leading to ultimate growth and ROI. Whether it’s an expo, conference, or virtual event, strategic plans, meticulous execution, and continuous improvement are critical. As they work to fulfill the objectives of the dynamic world of tourism occasion management. And to ensure that everything goes perfectly alright, take advantage of the event tech suite that encompasses; a mobile event app for engagement, interactiveness, registration, and ticketing. Also, with the use of virtual event platforms, webinar solutions, on-site badge printing, check-in systems, and others. Planning and execution of events can be simplified.

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Tourism, Conventions, and Event Management

About the tourism, conventions, and event management major.

This major focuses on managing and operating places where people travel to eat, attend special events, and relax or have fun. In addition to studying the hospitality and travel industry, you'll also complete a general business certificate as part of the degree. Internships are required, and opportunities include both local and out-of-state sites.

Skills and abilities this major develops: event planning, management, marketing, communication, organization, and promotion.

Engaged learning experiences

Regardless of your major or future career, engaged learning is vital to your present and future. It makes you more marketable for jobs and professional schools upon graduation, it enables you to build deeper connections with faculty and staff in your field of study, and it makes your learning personal by connecting your interests and values with the curriculum from your classes. Check out the three ideas below for places to get started, or learn more at IU Indianapolis’s  Institute for Engaged Learning website.

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Get involved and build your skills and your network. Learn about opportunities for your major.

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To prepare you for whatever comes next, our career experts are here to support your career development.

TCEM opportunity newsletter

To join the mailing list for TCEM’s weekly newsletter, featuring “just-in-time” opportunities for involvement and work experiences, contact Amy Vaughan.

Opportunities after graduation

Career opportunities.

Employment of meeting, convention, and event planners is projected to grow 18% from 2021 to 2031, much faster than the average for all occupations. About 16,600 openings for meeting, convention, and event planners are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as retirement ( Occupational Outlook Handbook , 2022).

Salary information

According to the IUPUI First Destination Survey in 2021, the average starting salary reported for School of Health and Human Science graduates was $44,206, and the median salary was $38,000.

The median annual salary for meeting, convention, and event planners was $49,470 in 2021 ( Occupational Outlook Handbook ).

(This section is intended for informational purposes, not prediction of actual salary.)

Graduate and professional school paths

Graduates in tourism, conventions, and event management often pursue advanced degrees in the following areas:

• Business (M.B.A.)
• Human resource management
• Public or nonprofit administration (M.P.A.)

Quick facts

Sample coursework.

• Event tourism analysis
• Facility operations
• Food and beverage operations
• Global tourism
• Mechanics of event planning
• Tourism policy and sustainability

Possible careers

• Attractions manager
• Catering manager
• Event planner
• Festival management
• Resort manager
• Tourism marketing

Where could I work?

• Concert and arts venues
• Conrad Indianapolis
• Indiana Landmarks
• Luxury and mid-range lodging facilities
• Sports organizations
• Walt Disney Company

Complementing interests

E Enterprising

S Social  

C Conventional

Where to get more information

School of Health and Human Sciences

Meeting Professionals International (MPI)

American Hotel and Lodging Association

Enterprise, Policy, and Planning Cluster

This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business; economics; labor studies; organizational leadership; public and environmental affairs; sport management; and tourism, conventions, and event management.

Learn about the EPP cluster

Learn about other clusters

Meet with an advisor or career consultant

Tourism and Hospitality Management

Join a thriving industry and turn your passion into a rewarding profession.

Home » Program » Tourism and Hospitality Management, Event Planning Concentration, B.S.

Tourism and Hospitality Management, Event Planning Concentration, B.S.

Escape the Ordinary

The Tourism and Hospitality Management, B.S. degree is proudly offered through the College of Behavioral and Health Sciences at MTSU.

Program Overview:

Welcome to the premier destination for aspiring event managers within the Tourism and Hospitality Management program at Middle Tennessee State University (MTSU). Our specialized concentration in Event Planning equips students with the skills and knowledge needed to thrive in the fast-paced and dynamic world of event planning.

Here's what you can expect:

• Tailored Curriculum : Our program features a carefully crafted curriculum that blends theoretical knowledge with practical experience. From event design and marketing to logistics and risk management, students gain a deep understanding of every aspect of event planning.
• Expert Faculty : Learn from industry professionals and experienced academics who bring real-world insights into the classroom. Our faculty members are dedicated to providing mentorship and guidance, ensuring that students are prepared to excel in the competitive field of event management.
• Hands-on Learning : We believe in learning by doing. Through internships, practicums, and experiential learning opportunities, students have the chance to apply their skills in real-world settings. Whether it's coordinating campus events or assisting with large-scale productions, you'll gain invaluable hands-on experience that sets you apart in the job market.
• Networking Opportunities : Connect with professionals and alumni in the event management industry through networking events, guest lectures, and industry partnerships. Our extensive network opens doors to internships, job opportunities, and career advancement.

Whether you dream of organizing music festivals, corporate conferences, or luxury weddings, our Event Planning concentration prepares you to turn your passion for events into a fulfilling career. Explore our website to learn more about how MTSU can help you achieve your goals in the exciting world of event management.

Career Opportunities:

Our Event Planning concentration within the Tourism and Hospitality Management program at MTSU offers a gateway to an array of exciting career paths in the dynamic world of events. With a strong emphasis on experiential learning and robust corporate connections in Nashville and neighboring communities, our program prepares students for success in roles such as:

• Event Planning: Conceptualize and execute diverse events, from corporate gatherings to cultural festivals.
• Event Coordination: Manage logistics and resources to ensure smooth event operations.
• Wedding Planning: Assist couples in planning their special day, from venue selection to vendor coordination.
• Meeting and Convention Management: Organize and oversee conferences and trade shows.
• Festival Management: Plan and execute large-scale festivals, handling programming and budgeting.
• Corporate Event Management: Coordinate corporate events like product launches and team-building retreats.
• Venue Management: Oversee operations of event spaces such as hotels and convention centers.
• Destination Management: Promote events to attract visitors and boost local economies.
• Event Marketing: Develop strategies to drive attendance and ticket sales.

Empower Your Future:

Join us at MTSU and embark on a journey towards a rewarding career in event management. Explore the endless opportunities available in this dynamic industry and prepare to make your mark.

Other Concentrations:

• Hospitality Management
• Tourism Management

Requirements

Information.

News Briefs

Meet Sosina Bekele: A Standout in MTSU's Tourism and Hospitality Program

Sosina Bekele, a shining example of excellence within MTSU's Tourism and Hospitality Program, is making waves with her passion and dedication to the industry. Starting with a Bartender license and working at esteemed country clubs and wedding venues, Sosina's journey has led her to her current role as assistant staff coordinator for a staffing company, where she credits her THM education for her success.

As a student representative for the THM program, Sosina showcases her leadership and commitment. Dr. Tan's Destination Management course sparked her interest in Destination Management Organizations (DMOs), marking a pivotal moment in her academic career. Despite being a recent addition to the THM program, Sosina has already seized numerous opportunities, including assisting Dr. Liu with the annual career fair and embarking on a research project with Dr. Whalen.

Beyond her major, Sosina's leadership extends to her role as treasurer of ESO and her efforts to establish connections with industry organizations like the Southeast Tourism Society and NACE. Her aspirations lie in working for a DMO, focusing on community building and empowerment—a testament to her passion for the industry.

For prospective THM students, Sosina offers clear advice: "If you're interested in the industry, the THM program at MTSU is your ticket to success. You'll gain invaluable connections, comprehensive knowledge, and mentorship from dedicated faculty." Join Sosina in shaping the future of tourism and hospitality at MTSU!

Meet Emily Groves: A THM Success Story at MTSU

Formerly an Interior Design major, Emily Groves switched to Tourism and Hospitality Management (THM) during her sophomore year—a move that sparked her passion and led to remarkable growth. As the Development and Retention Chair for the Blue Elite Tour Guide, Emily guides prospective students and promotes diversity.

Emily's role as Student Event Specialist Coordinator showcases her versatility in event planning, while her research on virtual reality in travel earned her a grant from MTSU's Undergraduate Research Experience and Creative Activity (URECA).

Guided by Dr. Yi Liu, Emily's academic journey flourished through research projects and mentorship, leading to internships and industry connections. Actively engaging in student organizations like the Southeastern Tourism Society, she stays informed about industry trends.

MTSU's THM program significantly contributed to Emily's personal and professional growth, offering a dynamic curriculum, supportive faculty, and hands-on experiences. She aspires to work at a Convention and Visitors Bureau and become an event planner, equipped with practical insights gained from her MTSU journey.

To future THM students, Emily advises embracing diverse opportunities, engaging in coursework, and connecting with professors for guidance and networking. MTSU's THM program stands out for its versatility, academic excellence, and emphasis on sustainability, offering a unique learning environment tailored to each student's needs. Join Emily in the THM journey at MTSU!

Related Media

Employer List

• Gaylord Opryland Resort & Convention Center
• Urban Air Adventure Parks
• Compass Rose Events
• Salsarita’s Fresh Mexican Grill
• Celebrity Cruises
• Jack Daniel Distillery
• Walt Disney World
• Nashville Convention & Visitors Corporation
• Belle Meade Country Club
• Glory Days Grill
• Sonesta Hotel Nashville Airport
• Golden Isles Convention and Visitors Bureau
• Embassy Suites Nashville SE Murfreesboro
• Conrad Nashville
• American Airlines
• Hutton Hotel Nashville
• Omni Hotel Nashville
• Nashville Shores

Career Opportunities

• Event Planner
• Wedding Planner
• Meeting and Convention Planner
• Festival Coordinator
• Corporate Event Coordinator
• Event Manager
• Venue Manager
• Event Coordinator
• Conference Organizer
• Trade Show Coordinator
• Exhibition Planner
• Fundraising Event Coordinator
• Destination Management Specialist
• Event Marketing Manager
• Sponsorship and Partnership Manager
• Event Sales Manager
• Event Operations Manager

Alumni Success

• Allison Hotard, Assistant Event Operations Manager, Gaylord Opryland
• Sloane Brewer, Event Manager, Gaylord Opryland
• Danielle Annunziato, Associate Planner, Weddings & Events by Raina
• Kelsey Ladd, Corporate Event Manager, Compass Rose Events
• Kayla Graves, Event & Tradeshow Coordinator, Gathr Outdoors

Internship Opportunities

The Work Experience Program aims to foster an active learning experience wherein students actively seek and secure gainful employment within the fields of tourism, hospitality, or events industries. Students will complete 600 total work hours in the industry over the course of two semesters.

Example Work Experience and Internship Sites:

• Disney College Program
• Gaylord Opryland
• Embassy Suites Nashville SE Murfreesboro/Atrium Hospitality
• Chartwell Hospitality
• Chick fil A
• MTSU Events
• Southern Hospitality Internship Program (SHIP)
• Omni Hotels

For more information, please reach out to Dr. Elizabeth Whalen at [email protected] .

Career Fairs

The Annual Tourism, Hospitality, Events, Sports, and Leisure Career Fair is held every spring semester. For more information, please reach out to Dr. Vanessa Liu at [email protected] .

Helpful Links

• Hospitality Internships
• Southern Hospitality Internship Program
• For students and alumni, private Facebook group: “MTSU THM Students & Alumni”
• Southeast Tourism Society
• MTSU’s Career Development Center: Job Search Resources

MTSU’s Career Development Center

MTSU offers a comprehensive Career Development Center that serves students throughout the full student experience and beyond. They collaborate with faculty and staff to equip students with the tools to be marketable to the world of work and continuing education.   

Students can schedule an appointment or check online resources and job boards at mtsu.edu/career .  

Students can find current internship opportunities by talking to faculty and visiting the University job and internship board called Handshake .  

Wondering what you can do with your major? Check out our What Can I Do with A Major In guides.   

REQUIREMENTS

Dr. Karen P.S. Tan

Dr. Elizabeth A. Whalen

INFORMATION

Mtsu tourism and hospitality program overview, mission statement.

Our mission is to develop leaders who are passionate and well-rounded critical thinkers to contribute to the growth and innovation of the tourism and hospitality industry in the greater Tennessee area.

Vision Statement

We will enhance the image of MTSU by becoming the top tourism and hospitality program in Tennessee in the next five years.

Core Values

• Curiosity & Innovation . Pursuit of knowledge, understanding, and learning; a sense of inquisitiveness and exploration that leads to innovation, idea generation, and positive change.
• Perseverance & Integrity . Persistence in the face of adversity and challenge; a will to overcome difficulties and obstacles while maintaining honesty, morality, and personal principle.
• Relationships & Experience . Creation of an environment of collaboration, communication, and connection; a desire to build a community with peers, colleagues, and mentors through active engagement, working in teams, participating, and being present.

Program Learning Outcomes

• Identify and apply the knowledge and skills necessary for hospitality and tourism operations.
• Develop and integrate a core set of business skills necessary to successfully operate a hospitality and tourism organization.
• Demonstrate competence in the communication skills necessary for hospitality and tourism management.
• Formulate business decisions in hospitality and tourism management.
• Evaluate leadership principles necessary in the diverse and global hospitality and tourism industry.

Event Concentration PLOs:

• Utilize the components of event planning and distinguish the logistics for different types of events (e.g., conferences, weddings, festivals, concerts, and sports events) to create an innovative, efficient, and manageable plan
• Demonstrate business skills related to event planning (e.g., detail-oriented operation, time management, budgeting, communication, critical thinking, and leadership) to put into practice to solve uncertain issues while executing events effectively
• Evaluate the goals and outcomes of an event to measure the event’s performance and produce an improved plan

Transfer Students:

We accept a maximum of 12 credits transferred for core/concentration courses plus up to three approved electives for an additional 9 credits.

Tourism and Hospitality Management Minor

Health and Human Performance  

The minor in Tourism and Hospitality Management requires 15 semester hours.

Required (9 hours)

• THM 3100 – Introduction to the Tourism and Hospitality Industry   3 credit hours  
• THM 4300 – Issues and Trends in Tourism and Hospitality Management   3 credit hours  
• THM 3200 – Principles of Lodging   3 credit hours   OR
• THM 3250 – Destination Management   3 credit hours   OR
• THM 3350 – Event Planning   3 credit hours  

Electives (6 hours)

• LSTS 4850 – Cross-Cultural Perspectives in Leisure and Tourism   3 to 6 credit hours  
• THM 3110 – Tourism Planning and Development   3 credit hours  
• THM 3200 – Principles of Lodging   3 credit hours  
• THM 3210 – Service Design and Delivery in Tourism and Hospitality Management   3 credit hours
• THM 3250 – Destination Management   3 credit hours  
• THM 3360 – Weddings and Special Events   3 credit hours  
• THM 4130 – Sport Tourism   3 credit hours  
• THM 4140 – Food and Beverage Tourism   3 credit hours  
• THM 4160 – Event Risk Management   3 credit hours  
• THM 4167 – Hospitality Revenue Management   3 credit hours  
• THM 4220 – International Tourism   3 credit hours  
• THM 4267 – Hospitality Technology   3 credit hours  

Clubs and Organizations:

Southeast Tourism Society (STS) Student Chapter

THM Advisory Board:

Please fill in the form below and we will contact you very soon

IU offers over 2,400 programs to choose from. Use the filters, browse by interest area, or explore the full range of options to find your perfect fit.

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International Tourism & Event Management

• International Tourism & Event Management, M.Sc. Full time

Your International Tourism & Event Management Master’s program

The tourism industry has a huge importance both in Germany and worldwide. In 2019, more than six percent of all employees in Germany worked in jobs related to tourism consumption and tourism-related goods and services worth nearly 280 billion euros were produced.*

Do you have a bachelor’s degree and want to expand your knowledge in the field of tourism and events? Do you want to prepare yourself for a successful career in a national or international company? Then this master’s program is what you are looking for.

* Aktuelle Daten zur Tourismuswirtschaft. Wirtschaftliche Bedeutung und Nachhaltigkeit. Statistisches Bundesamt (Destatis), 2021.

Career prospects with your study program

After completing your studies in the master’s program in International Tourism & Event Management (M.Sc.) you will have specialized management skills and an extensive knowledge of the tourism and event industry. You will know about current trends and relevant innovations as well as the specific technological progress which is necessary for the competitiveness of companies. This gives you plenty of opportunities for a successful career.

The master’s program in International Tourism & Event Management (M.Sc.) offers you the know-how you need to start a national or international career in the tourism and event industry. After graduation, you will be well-equipped to work in jobs in:

• Travel sales and organization
• Accommodation
• Destination management
• Event organization
• Travel management
• Trade fairs

It is also possible to pursue a doctorate after successfully completing your master’s degree.

Your study program in detail

The application-oriented, internationally targeted master’s program in International Tourism & Event Management (M.Sc.) provides you with an in-depth knowledge in business and management as well as comprehensive know-how in tourism and events. In addition, you will broaden your intercultural and your language skills and will have the opportunity to develop your profile with an elective module, an internship, or a semester abroad.

During your studies, you will explore a variety of subjects related to management, the tourism and events industry, but also topics such as artificial intelligence, experience marketing and design, or crisis, safety, and security management. Some of the many topics that await you include:

• International tourism management
• International event management
• Guest relationship management
• Tourism planning and development
• Innovation management and design thinking
• Experience marketing and design
• Crisis, safety and security management in tourism and events
• Artificial intelligence in the hospitality industry

In addition to compulsory modules, the master’s program in International Tourism & Event Management (M.Sc.) offers you the opportunity to pursue your personal interests and develop your professional profile. In the third semester, you can choose an elective module of one of the following topics:

• Corporate finance
• Sustainability management and CSR in a global context
• Consumer behavior and psychology
• Strategic marketing and brand management

Alternatively, you can choose to complete an internship instead of an elective module or opt for a semester abroad.

Practice-oriented learning is a top priority at Hochschule Fresenius. If you join the master’s program in International Tourism & Event Management (M.Sc.), you can expect application-oriented teaching from experts who will pass on their broad professional experience. You will work on projects and case studies, collaborate on team projects, and might opt for an internship as part of your elective modules. Interactive learning, excursions, guest lectures, and workshops are also common practices at Hochschule Fresenius.

Request your info brochure

Get the most important information about your study program at a glance., admission requirements.

To be admitted to the master’s study program in International Tourism & Event Management (M.Sc.) at Hochschule Fresenius, you need to fulfil the following requirements:

You must have completed a bachelor’s study program with at least 180 credit points.

In your bachelor’s degree, you must have gained 60 credit points in the fields of business or economics.

For more information, please contact our Study Advice Service.

You need to provide evidence that your English language skills are equivalent to Level B2 of the European Framework of Reference for Languages.

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• EXPERT TALK: SUSTAINABLE FINANCE
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• CAREER OPPORTUNITIES FOR AN INDUSTRIAL ENGINEER: FROM LEAN PRODUCTION TO THE DIGITAL WORLD
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Foundation Degree in Tourism and Events Management – P00539

Home > Courses > Travel and Tourism > Foundation Degree in Tourism and Events Management – P00539

• Course Code P00539

Course Overview

This is a two-year university level programme awarded by De Montfort University (DMU) that provides you with the skills and knowledge needed to secure a career in the broad tourism and events industries. Designed to develop your knowledge of the travel and events industries from a management perspective, this degree course aims to enhance your skills to progress into employment within these industries.

Our course aims to give students a wide range of industry experience through guest speakers, trips and live projects with tourism and events providers. As a student on a DMU awarded programme you can access many of the resources available on DMU City Campus including the excellent Kimberlin Library. You also have the opportunity to top-up to a BA (Hons) Degree in Tourism and Events Mangement with one further year of study at the College.

A two-week work placement is scheduled in the second year of the course to complement your employability skills and knowledge delivered on the course. In previous years an arrangement through Erasmus+ has been in place and students carried out their placement in Seville, Spain.

What You'll Learn

During your first year you will study personal and professional development, introduction to tourism, events management, customer service and marketing and sustainable tourism. In addition to this, you will have a study skills workshop and also a regular one to one tutorials with the programme lead.

There will be a combination of modules, with some running year long and others operating on a two-semester system.

Building upon your knowledge from year one you will progress into the second year and complete a consultancy project and work placement. As part of this year, you will also study modules in human, physical and resource management, finance and business planning, event planning and delivery, niche tourism and tour operations.

Entry Requirements

Entry to this course requires a minimum of 32 UCAS points from a recognised level 3 qualification in a related subject. You are expected to hold GCSE English and maths at 4/5 (C) or equivalent.

We welcome applicants who do not match standard entry requirements but who can demonstrate the ability to study this subject at degree level and, who can evidence relevant experience, or appropriate accredited prior learning.

How you will be assessed

Developmental assessments are completed throughout the year and used to help build your academic knowledge and practice. There are a variety of graded assessment methods at module level utilised in this programme which contribute to your final grade, this includes report writing, market research, live projects, presentations and work experience.

On average there are one or two assessments for each module, which are spread throughout the year, with feedback provided to students from teachers within three weeks.

Course Fees

Tuition fees.

Total Fees: £6,165.00

Additional Costs

An additional fee of £350 is requested from students to cover trip fees throughout the whole year which support your learning.

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Course and Career progression

As a successful graduate from this programme, you will be eligible to progress directly onto the BA (Hons) Tourism and Events Management top-up year available with us and accredited by De Montfort University. You can also apply to other universities that run related top-up degrees’ subject to entry requirements.

Alternatively, you may wish to go directly into employments working in the tourism and events industry, this course will help you towards your career goals. Upon successful completion of the course, students will achieve an overall classification of pass, merit or distinction.

What Happens Next

Applications to this full-time undergraduate course must be made through UCAS using the course code 008N institution code L36. If you haven’t started a UCAS application yet, and only want to apply to Leicester College, you can apply directly to us using our direct application form via the College website, and we will process a UCAS application on your behalf.

Due to the nature of this programme, you may also be invited to attend an interview. Where necessary, other means of an interview (i.e. telephone, web-based) can be arranged.

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Head of Marketing

Read Time: 11 minutes

The power of events in building brands and generating interest is well known. But people still struggle to come up with a compelling event strategy that they can use.

And yet, everything from small gatherings to multi-day, industry-wide conferences require a strong event strategy plan to succeed.

Let’s explore the essential components of strategic event planning, ensuring your event not only meets but exceeds expectations. It’s all here in our ultimate event strategy guide!

• Key Takeaways
• Understand what an event strategy is and why it’s crucial.
• Learn the steps involved in creating a successful event strategy plan.
• Discover tips and techniques for effective event strategy techniques.
• Explore how to adapt your event strategy for different types of events.
• What is an Event Strategy?

An event strategy is a comprehensive plan that outlines the objectives, target audience, budget, and timeline for an event. It serves as a roadmap, guiding every decision from initial concept to post-event evaluation. By setting clear goals and aligning every aspect of the event with these objectives, an event strategy ensures a cohesive and focused approach to event management.

• Pre-event Market Research

Before diving into the details of your event, conducting thorough market research is crucial. Understanding the market landscape, including competitor events, industry trends, and audience preferences, helps you identify gaps and opportunities.

This research provides valuable insights into what your target audience is looking for and how you can tailor your event to meet those needs. By analyzing market data and feedback, you can develop a strategy that resonates with your audience and sets your event apart from the competition.

The design of your event plays a significant role in shaping the overall experience. From the visual aesthetics to the layout and branding, design elements should reflect the event’s theme and objectives.

Consider the attendee journey and how design can enhance their experience, from registration to participation. Thoughtful design creates a cohesive atmosphere that aligns with your event’s goals and leaves a lasting impression on attendees.

• Planning with the End in Mind

When setting event strategies, it’s essential to start with the end in mind. Define the desired outcomes and success metrics for your event, such as attendee satisfaction, engagement levels, or revenue targets.

By establishing clear goals from the outset, you can work backward to ensure every decision and action supports these objectives. This approach helps maintain focus and ensures that your event strategy remains aligned with the intended outcomes throughout the planning process.

• Think Long and Hard About the Event Venue

Selecting the right venue is a critical component of your event strategy. The venue sets the tone for the event and can significantly impact the attendee experience. Consider factors such as location, capacity, accessibility, and amenities when choosing a venue.

Think about how the space aligns with your event’s theme and goals. A well-chosen venue enhances the overall atmosphere and ensures that attendees feel comfortable and engaged.

• Programming Should Emphasize Value to Audience and Respect Their Time

The content and programming of your event are at the heart of delivering value to your audience. Focus on creating sessions, workshops, and activities that align with attendee interests and provide meaningful insights.

Respect your audience’s time by ensuring that programming is relevant, engaging, and concise. Thoughtful programming not only keeps attendees engaged but also reinforces the event’s objectives and enhances the overall experience.

• Promote by Discovering the Most Exciting Elements

Promotion is a vital aspect of your event strategy , and identifying the most exciting elements of your event can drive interest and attendance. Highlight unique features, such as keynote speakers, exclusive sessions, or interactive experiences, in your marketing efforts.

Leverage social media, email campaigns, and partnerships to generate buzz and excitement. By focusing on what makes your event stand out, you can attract a larger audience and increase engagement.

• Synthesize It All into an Operational Plan

Once you have outlined the key components of your event strategy, it’s time to synthesize them into a comprehensive operational plan. This plan should detail every aspect of the event, from logistics and scheduling to marketing and execution. Clearly define roles and responsibilities, establish timelines, and outline contingency plans to ensure a smooth and successful event. An operational plan serves as a blueprint, guiding your team through each phase of the event and ensuring that every element aligns with your overall strategy.

• Why Do You Need an Event Strategy?

Implementing an event strategy is crucial for several reasons:

• Clarity and Focus : It provides a clear vision and direction. This is probably the single most important element when learning how to create an event strategy.
• Resource Allocation : Helps in effective budgeting and resource management. Best event strategy practices involve building in some padding, as costs often exceed initial expectations.
• Risk Management : Identifies potential risks and outlines mitigation.
• Evaluation and Improvement : Facilitates post-event analysis to improve future events, ensuring even better event strategy solutions next time.

In our corporate event planning article, we delve deeper into the importance of a solid plan before execution.

• Event Strategy Guide: How to Successfully Plan An Event

Creating a successful event strategy begins with a well-thought-out plan that encompasses every aspect of the event. From defining your objectives to executing the event flawlessly, each step requires careful consideration and meticulous planning. Here’s how you can craft a comprehensive event strategy:

• Set the Event Goal or Vision

The cornerstone of any successful event strategy plan is a clear and defined goal. Your event’s objectives will guide every decision you make, from selecting the venue to crafting your marketing message.

Whether your aim is to educate, entertain, or promote, having a focused vision ensures that all elements of your event align with these objectives. Clarity in strategic event planning not only aids in effective execution but also helps in measuring success post-event. Consider what you want your attendees to gain from the event and how it aligns with your broader organizational goals.

• Know Your Audience

Understanding your audience is crucial to tailoring the event experience to their needs and expectations. Start by identifying who your target audience is and what they value most. Conduct surveys, analyze demographic data, and review feedback from past events to gather insights.

Knowing your audience allows you to create content and experiences that resonate, leading to higher engagement and satisfaction. It also informs your marketing strategy, helping you reach your audience where they are most active and receptive. In this way, event strategy solutions are marketing solutions, too.

• Segment Your Market

Market segmentation is a powerful tool for creating personalized experiences that resonate with diverse audience groups. By dividing your audience into segments based on characteristics such as age, location, interests, or purchasing behavior, you can tailor your messaging and offerings to meet specific needs.

This approach enables targeted marketing, ensuring that your communications are relevant and impactful. For example, you might offer different ticket packages, exclusive sessions, or tailored content streams to different audience segments, enhancing their overall experience and increasing the likelihood of success in your event strategy plan.

• Plan Your Budget

Creating a detailed budget is a critical step in strategic event planning, as it ensures you allocate resources effectively and avoid financial pitfalls. Start by identifying all potential expenses associated with your event. Common categories include venue rental, catering, marketing, staffing, technology, and entertainment. Each of these areas should be carefully considered and prioritized based on your event goals.

One area where costs can be significantly reduced is in the development of an event app. Traditionally, creating a custom app from scratch can be costly, requiring significant investment in development, testing, and maintenance. However, using a tool like Fliplet can offer a more budget-friendly alternative. Fliplet allows you to build a customized event app quickly and efficiently, without the need for extensive coding skills or resources. This can result in considerable savings, freeing up your budget for other event priorities.

Here’s a sample budget for a medium-sized corporate event to illustrate how funds might be allocated in your event strategy:

• Sample Budget for a Corporate Event

By planning your budget meticulously and allowing for flexibility, you can ensure that your event is both successful and financially sustainable. This approach not only prevents overspending but also enhances the overall quality and impact of your event.

• Outline Your Timeline

A well-structured timeline is key to staying organized and ensuring smooth execution. Break down your event planning process into key milestones and deadlines, such as booking the venue, confirming speakers, and launching marketing campaigns.

In your event strategy, establish clear timelines for each task and assign responsibilities to team members. Regularly update your timeline to reflect any changes and keep everyone informed. A detailed timeline minimizes stress and allows you to focus on delivering a seamless event experience.

• Design a Marketing Plan

A comprehensive marketing plan is vital for attracting attendees and generating excitement. (And as we mentioned above, it needs to be deeply tied to your event strategy plan.)

Utilize a mix of digital and traditional marketing strategies to reach a broader audience. Leverage social media platforms, email campaigns, content marketing, and partnerships to spread the word about your event.

A recent Quora discussion found several people chiming in over and over with the same general theme. They all emphasized establishing your goals and key performance indicators (KPIs) first and foremost. Make sure these are measurable, so you can see if you succeeded after the event.

Everything else in your event strategy flows from having clear, measurable goals.

Looking for a good option? Our marketing app offers tools to streamline your efforts, from scheduling posts to analyzing campaign performance. Incorporate insights from discussions on key elements of event marketing strategy, emphasizing creativity, engagement, and the unique value proposition of your event.

• Manage the Event Execution

Setting event strategies is key. But they only help if you execute them properly. That requires meticulous coordination of all logistical aspects. From setup to breakdown, ensure that every detail is planned and communicated effectively. Assign clear roles and responsibilities to team members and conduct rehearsals to identify potential issues.

Effective communication and teamwork are crucial to ensuring everything runs smoothly—and that starts from the strategic event planning phase all the way to cleaning up afterward. Have contingency plans in place to address any unforeseen challenges, and maintain flexibility to adapt as needed. A well-executed event leaves a positive impression on attendees and reinforces your brand’s credibility.

• Review and Reflect

After the event, it’s important to take the time to review and reflect on its success. Gather feedback from attendees, sponsors, and team members to gain insights into what worked well and what could be improved. Analyze key metrics, such as attendance numbers, engagement levels, and financial performance, to assess the event’s impact.

A thorough evaluation provides valuable insights for refining your event strategy and enhancing future events. Use this feedback to make data-driven decisions and continuously improve your approach, ensuring each event is better than the last.

• Top Business Event Strategy Tips for the Perfect Execution

To achieve flawless execution, consider event strategy for business specifically. This includes:

• Integrate Innovative Technologies

Leveraging technology can enhance your event strategy framework. Our brainstorming app facilitates idea generation and collaborative planning, streamlining the creative process. Innovative tools and platforms can boost efficiency and improve the overall event experience.

• Integrate Event Strategy Techniques

Employing various event strategy techniques can optimize your approach. From interactive workshops to live demonstrations, incorporating diverse formats keeps attendees engaged and enhances learning.

• Stay Adaptable

Flexibility is key in responding to unexpected changes or challenges. Stay adaptable by having backup plans and being open to feedback. A flexible approach ensures your event strategy solutions remain relevant and effective.

• Listen More Than You Speak

Listening to attendee feedback and insights can inform setting event strategies in the future. Encourage open communication and actively seek input from participants, ensuring your event meets their needs and expectations.

• Track the Progress

Monitoring progress throughout the event lifecycle is crucial for identifying successes and areas for improvement. Utilize analytics tools to track engagement, attendance, and other key metrics, ensuring your event strategy remains on target.

Because this offers the best way to pursue ongoing improvements, it’s one of the essential (though often overlooked) best event strategy practices.

• Event Marketing Strategy

A successful event marketing strategy involves promoting your event through various channels to reach a wider audience. Consider using social media, email marketing, and partnerships to generate excitement and increase attendance.

As we’ve mentioned a couple of times in this event strategy guide, marketing is interconnected to this entire process.

Want to learn more about making an event marketing plan? Check out our in-depth guide.

• How to Change Your Event Strategy Depending on the Event Type

Adapting your event strategy based on the type of event is essential for achieving optimal results. Here are some strategies for different event types:

• Virtual Event Strategy

Virtual events require a strong digital presence and engagement tactics. Utilize interactive features, such as polls and Q&A sessions, to keep attendees involved and connected.

• Conference Event Strategy

Conferences demand a structured approach with a focus on content delivery and networking opportunities. Ensure a diverse lineup of speakers and ample time for interaction for optimal strategic event planning.

• Partner Event Strategy

Collaborative events with partners require clear communication and shared goals. Establish a unified vision and coordinate efforts to create a seamless experience.

• Hybrid Event Strategy

Hybrid events combine in-person and virtual elements, offering flexibility and accessibility. Ensure a cohesive experience for all attendees, regardless of their participation method.

• Corporate Event Strategy

Corporate events prioritize professionalism and brand alignment. Your event strategy plan should focus on delivering a polished experience that reflects your company’s values and objectives.

• B2B Event Strategy

B2B events emphasize relationship-building and networking. A successful event strategy for business creates opportunities for meaningful connections and facilitate conversations that drive growth.

• Engage Your Attendees With an Event App

Utilizing an event app builder can enhance attendee engagement and streamline event management. Our app offers features such as real-time updates, interactive maps, and personalized schedules, ensuring a seamless experience for participants.

And because it’s Fliplet, you can do all this in the same app that you communicate with your team, gather attendee feedback, and more!

The options are limitless. See for yourself today by making your first app for free .

Lisa Broom is the Content Writer and Head of Marketing at Fliplet - an app building platform that enables anyone to easily create engaging and interactive mobile and web apps. Connect with Lisa on Linkedin

• In what ways can Fliplet’s apps enhance my event planning and execution?

Fliplet’s apps offer comprehensive tools for planning, marketing, and executing events, ensuring a streamlined and efficient process.

• How to create a quality event strategy in a short amount of time for my small business?

Focus on setting clear goals, understanding your audience, and utilizing technology to expedite planning and execution.

• What tips can businesses use to fasten their event strategy planning process?

Streamline processes with technology, prioritize key tasks, and maintain open communication with your team.

• How should businesses develop a detailed timeline to ensure the success of their event strategy?

Outline key milestones, set realistic deadlines, and regularly review progress to stay on track.

• How to create an event strategy?

Develop a comprehensive plan that includes goals, audience insights, budget, and timeline to guide every aspect of your event.

• FirstHeading

Creating your app has never been easier

See the latest insights from fliplet, maximize event success: the ultimate guide to advanced attendee tracking, 25+ corporate event ideas for 2024, corporate event planning: the ultimate guide (free checklist), creating your app has never been easier..

Discover the best methods and technologies for event attendee tracking to improve planning, enhance attendee experience, and gain valuable insights. Learn how to choose the right event attendance tracking app for your needs.

Explore innovative and unique corporate event ideas for 2024 to engage employees and foster business growth.

Boost your next business gathering with our expert corporate event planning guide. Read this article to craft an unforgettable event tailored to your needs!

Wow someone’s app is really popular!

Let’s find you a plan that keeps up with your ambition. ⭐

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• HEIThompson
• August 26, 2024

NVQ Level 4 in Events Planning and Management

  HOSPITALITY, RETAIL AND OTHER SERVICES MANAGERS

This Events Planning and Management Level 4 qualification target individuals who have an interest in operating within the Tourism and Hospitality Industry in a supervisory or managerial position. It is most suitable for persons who are or wish to pursue a career as: Event Planner and Event Manager. This qualification will prepare participants to oversee and supervise all aspects of Events Planning, to ensure the success of an event. It covers all the competencies required to plan and execute an event such as: preparing and controlling budgets, managing human resources, managing public relations, applying digital marketing strategies, monitoring communications, implementing and managing occupational health and safety procedures, managing procurement and inventory, complying with legal requirements, and maintaining ethical practices.

• Listing ID : 6164
• Institution Category : Specialised Institutions
• Institution Type : Public
• Field of Study : Tourism & Hospitality
• Awarding Body : NCTVET
• Qualification Level : Level 4 - Associate Degree/Advanced Diploma
• Education Sector : Technical and Vocational
• Qualification Code : THH41923
• ISCED Code : 04 Business Administration and Law- 041 Business Administration- 0413 Management and Administration
• Qualification Developer : NCTVET
• Quality Assurance Body : NCTVET
• Entry Requirements : Upon entering this qualification individuals should have completed the foundational competencies at the lower levels. Or individuals can complete training in any of the discrete areas up to NVQJ Level 3, or in any other equivalent qualification and or experience to obtain the foundational competencies and skills.
• Number of Credits : 109

Gordon Town Road, Kingston 6 NCTVET   876-994-3278- 5   [email protected]   https://nqs-certification.heart-nta.org/qdocs.aspx

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Nizhny Novgorod city, Russia

The capital city of Nizhegorodskaya oblast .

Nizhny Novgorod - Overview

Nizhny Novgorod (colloquially often just “Nizhny”; from 1932 to 1990 - Gorky) is a large city located in the center of European Russia, the administrative center of the Volga Federal District and Nizhny Novgorod Oblast.

It is an important economic, industrial, scientific, educational, and cultural center of Russia, the largest transport hub of the Volga Federal District. Nizhny Novgorod is one of the main centers of river tourism in Russia. The historic part of the city is rich in sights and is a popular tourist destination.

The population of Nizhny Novgorod is about 1,234,000 (2022), the area - 411 sq. km.

The phone code - +7 831, the postal codes - 603000-603257.

Nizhny Novgorod city flag

Nizhny novgorod city coat of arms.

Nizhny Novgorod city map, Russia

Nizhny novgorod city latest news and posts from our blog:.

7 January, 2022 / Nikolai Bugrov's Summer Dacha in Volodarsk .

4 December, 2017 / Stadiums and Matches of the World Cup 2018 in Russia .

2 June, 2017 / The Most Beautiful House in Nizhny Novgorod .

13 March, 2016 / Official Look of Host Cities of World Cup 2018 in Russia .

29 September, 2015 / Nizhny Novgorod - the view from above .

More posts..

History of Nizhny Novgorod

Foundation of nizhny novgorod.

During the military campaigns of the Russian princes against the Volga Bulgaria, the place where the Oka River flows into the Volga was used as a gathering point for the Murom and Suzdal troops. In 1220, Grand Duke Yuri Vsevolodovich (the grandson of Prince Yuri Dolgoruky, the founder of Moscow) conducted a successful campaign against the Bulgars. After it, he “decided to strengthen this important place for Rus” and founded a town at the mouth of the Oka.

It was named Novgorod, which literally means “new town”. Later, the adjective “nizhny” (“lower”) was added to the name of the town in the Russian annals. This was probably done in order to distinguish it from the town of Novgorod (present Veliky Novgorod) and other Novgorods that existed at that time.

The founding of Nizhny Novgorod was the beginning of an active expansion of Russian influence in the Mordovian lands. Two white-stone churches were built in the fortress, including the Cathedral of the Archangel (1227) - evidence of the special role that the town had in the system of lands of Vladimir-Suzdal Rus. However, the Mongol invasion stopped further development.

Information about Nizhny Novgorod of the 13th century is extremely scarce. But it is known that after the invasion it revived relatively quickly. Nizhny Novgorod is constantly mentioned in Russian chronicles as a major political and economic center of North-Eastern Rus and a spiritual center of Orthodoxy in the Volga region. The town was often the object of conflicts between Moscow and Tver.

In 1392, the Moscow prince Vasily I received a jarlig for the Nizhny Novgorod Principality and captured Nizhny Novgorod. The final annexation of Nizhny Novgorod to the possessions of Moscow took place in the late 1440s.

More Historical Facts…

Nizhny Novgorod in the 16th-18th centuries

Under Ivan III and Vasily III, the town played the role of a border post and was a gathering place for military campaigns against the Kazan Khanate. In 1508-1515, the stone kremlin was built. After the capture of Kazan by Ivan the Terrible, the border role of Nizhny Novgorod became insignificant. At the same time, Nizhny Novgorod became the center of trade between Russia and the East and a large shipbuilding center.

In September 1611, during the Time of Troubles, the Second People’s Militia was organized in Nizhny Novgorod to fight the Poles who were able to establish control over Moscow. The militia consisted of detachments of townspeople, peasants of the central and northern regions of the Tsardom of Russia. The leaders were the Nizhny Novgorod merchant Kuzma Minin and Prince Dmitry Pozharsky (the monument to them is installed on Red Square in Moscow). In October 1612, the militia was able to completely liberate Moscow.

In the 17th century, a schism occurred in the Orthodox Church under Patriarch Nikon. It led to the formation of numerous settlements of Old Believers in the vicinity of Nizhny Novgorod. In 1695, during his Azov campaign, Peter I arrived in Nizhny Novgorod. In 1719, as a result of his administrative-territorial reforms, the town became the center of a separate Nizhny Novgorod Governorate. In 1722, setting off on the Persian campaign, Nizhny Novgorod was again visited by Peter I. Here he celebrated his 50th birthday.

In 1767, Nizhny Novgorod was visited by Empress Catherine II. During her stay in the town, she met the famous local mechanic and inventor Ivan Kulibin. After her visit, a new regular town plan was approved. The first town theater was built in 1798. Later, it became known as Nikolaevsky, in honor of Emperor Nicholas I.

Nizhny Novgorod in the 19th century

At the turn of the 18th and 19th centuries, Nizhny Novgorod became a major scientific and cultural center of the Russian Empire. In 1811, the population of Nizhny Novgorod was about 14,400 people. In 1817, the Makaryev Fair, the largest fair of the Russian Empire, was moved to the village of Kunavino (one of the districts of today’s Nizhny Novgorod). Before that, it was organized every year near the Makaryevsky Monastery, which burned down a year earlier. From that time on, it began to be called the Nizhny Novgorod Fair. Thanks to it, the rapid economic development of the town and adjacent villages began.

After Emperor Nicholas I visited the town in 1834, the large-scale reconstruction of Nizhny Novgorod began. In 1847, a water supply system appeared in the town and the first fountain was built. Private buildings in the Nizhny Novgorod Kremlin were demolished and new administrative buildings appeared in their place. A lot of new buildings, streets, boulevards, and gardens were built.

In 1849, a large industrial enterprise was founded in the village of Sormovo (another district of today’s Nizhny Novgorod). Later, it became known as the Sormovo plant. It was producing river steamers, various railway cars, steam locomotives, and trams. Thanks to the plant, Sormovo soon turned into a large village of workers. In 1862, the construction of the Moscow-Nizhny Novgorod railway was completed. In 1863, the population of the city was 41,500 people.

In 1896, the city hosted the All-Russian Trade and Industrial Exhibition. The radio receiver of the engineer A.S. Popov, the hyperboloid tower of the engineer V.G. Shukhov were demonstrated at the exhibition, as well as the first Russian car of the Frese and Yakovlev factories.

Nizhny Novgorod in the first half of the 20th century

In 1914, about 111,000 people lived in Nizhny Novgorod. In 1917, during the First World War, the Warsaw Polytechnic Institute was evacuated to this city, on the basis of which the Nizhny Novgorod Polytechnic Institute was created.

On October 7, 1932, Nizhny Novgorod was renamed Gorky due to the 40th anniversary of the literary and social activities of the writer Maxim Gorky. In 1933, the first permanent bridge across the Oka River was built. The railway bridge across the Volga was constructed too. Thanks to this, it became possible to go by rail through Gorky to the Urals and Siberia.

The 1930s were a period of rapid industrialization. In 1932, the largest industrial enterprise in the city was opened - the Gorky Automobile Plant (GAZ), an important object of the Soviet defense industry. In the 1930s-1940s, the city was even referred to as “Russian Detroit”. By 1939, the population of Nizhny Novgorod increased to about 644,000 people.

Every fourth resident of the Gorky region (about 822 thousand people) fought on the fronts of the Second World War. Of these, more than 350 thousand people did not return from the battlefields - they were killed, went missing or died from wounds in hospitals.

In June 1943, three large raids of German bombers were carried out on Gorky. The main target of air strikes was the Gorky Automobile Plant, which as a result was almost completely destroyed. It was rebuilt only in the middle of 1944. Over 500,000 wounded were treated in dozens of hospitals during the war years.

The city was an important center for the production of weapons. During the Second World War, every second Soviet car, every third tank and every fourth artillery piece were produced at Gorky’s plants. In total, about 38 thousand tanks, self-propelled guns, armored vehicles, 43 thousand mortars, 16 thousand aircraft, 22 submarines, 109 thousand cars, more than 85 thousand radio stations, as well as 101 thousand artillery pieces and 1,165 Katyusha multiple rocket launchers were produced in Gorky.

Nizhny Novgorod after the Second World War

In 1946, the first GAZ-M-20 “Pobeda” passenger car and the GAZ-51 truck left the assembly line of the Gorky Automobile Plant. In 1949, the construction of the monumental Chkalov Stairs connecting the Upper Volga and Lower Volga embankments was completed in the historic center of Nizhny Novgorod. On August 4, 1959, the resolution of the Council of Ministers of the USSR “On the closure of the city of Gorky for visiting by foreigners” was issued. In 1962, the population of Gorky exceeded 1 million people.

On January 18, 1970, a radiation accident occurred at the Krasnoe Sormovo plant. During the construction of a nuclear submarine, an unauthorized launch of the reactor took place. After working at prohibitive power for about 10-15 seconds, it partially collapsed. Hundreds of workers were exposed to the radioactive release. In total, over one thousand people took part in the liquidation of the consequences of the accident and were exposed to radiation.

In 1985, a subway was opened in Gorky. In 1980-1986, Andrei Sakharov, a world famous nuclear physicist, Nobel laureate, and activist, was in exile in Gorky to prevent his contacts with foreigners. In the early 1990s, the “closed city” status was lifted and the city became accessible to foreigners. On October 22, 1990, Gorky was renamed back to Nizhny Novgorod. In 1991, the population of the city reached its maximum - 1,445,000 people.

At the end of the 20th century, the information technology sphere began to actively develop in the city. In the 2000s, a transport problem arose because of the insufficient carrying capacity of the Nizhny Novgorod bridges connecting the lower part of the city and the upper one.

In February 2012, the Nizhny Novgorod Volga Aerial Tramway was opened. This 3661-meter-long gondola lift cable car connected Nizhny Novgorod with the town of Bor. Its daily passenger traffic is about 5,000 people. In 2013, the city electric train was launched - an alternative to the subway line from Sormovo to Moskovsky railway station.

Nizhny Novgorod hosted 6 matches of the FIFA World Cup 2018 . A new stadium was built, the old river port was demolished, a new park and embankments were created. Large-scale restoration of old streets and buildings took place, new museums were opened, hotels were built, and parks were reconstructed.

Streets of Nizhny Novgorod

One sunny summer day in Nizhniy Novgorod

Author: Denis Plekhanov

Apartment buildings in Nizhny Novgorod

Author: Eugene Ivanov

On the street in Nizhny Novgorod

Author: Sergey S. Kazenyuk

Nizhny Novgorod - Features

Nizhny Novgorod is located about 425 km east of Moscow, at the confluence of the two largest waterways of the European part of Russia - the Volga and Oka rivers. The city is divided by the Oka into two parts. The length of Nizhny Novgorod along the Oka is 20 km, along the Volga - about 30 km.

The climate in Nizhny Novgorod is moderately continental, with cold, long winters and warm, relatively short summers. The average temperature in January is minus 8.9 degrees Celsius, in July - plus 19.4 degrees Celsius.

A red deer is depicted on the coat of arms and flag of Nizhny Novgorod, which is a symbol of nobility, purity, life, wisdom, and justice. The City Day is celebrated on the 3rd Saturday in August.

In January 2019, Nizhny Novgorod was recognized as the best city in Russia in terms of quality of life. It took first place among Russian cities and 109th in the world in terms of quality of life. The rating was compiled by the site numbeo.com, which specializes in statistics on the cost of living and consumer prices in different countries of the world.

When compiling the rating, the purchasing power of the population, safety, health care, the cost of living, the ratio of real estate prices to the population’s income, traffic congestion, the level of environmental pollution, and climate were taken into account.

The main branches of the local industry are the production of cars and weapons, shipbuilding. Nizhny Novgorod is also one of the IT centers of Russia.

Nizhny Novgorod is a major transport hub. The city has a railway station, a river station, a cargo port, several berths for transshipment of goods. Strigino International Airport named after V.P. Chkalov offers regular flights to such cities as Yekaterinburg, Kazan, Kaliningrad, Moscow, Novosibirsk, Samara, St. Petersburg, Sochi, and a number of others.

Public transport in Nizhny Novgorod plays a very important role in ensuring the life of the city. At the same time, its work is hampered by the distribution of its population on the city’s territory, large daily migrations, a very high concentration of passenger traffic on the bridges across the Oka River, and the lack of an all-encompassing system of high-speed transport. There are municipal buses, fixed-route minibuses, trams, trolleybuses, the city train, and subway.

The tourist potential of Nizhny Novgorod is quite high. According to UNESCO, it is one of the most valuable historical cities in the world. In total, there are more than 600 unique historical, architectural and cultural monuments in Nizhny Novgorod, a variety of museums. The best time to visit Nizhny Novgorod is summer.

One of the alternative ways to visit Nizhny Novgorod is to take a river cruise along the Volga River. Travelers will find exciting excursions and meals in traditional Russian taverns. It will also be interesting to come during one of the many fairs or ethnographic festivals that are held in the city.

Main Attractions of Nizhny Novgorod

Nizhny Novgorod Kremlin (1508-1515) - a fortress in the historic center of Nizhny Novgorod and its oldest part, the main architectural complex of the city located on the right high bank, at the confluence of the Volga and Oka rivers. To date, all 13 towers of the Nizhny Novgorod Kremlin have been preserved or have been restored. The thickness of the wall at the base reaches 5 meters. There are exhibitions in the towers of the fortress; a section of the wall is open for tourists to visit.

In the past, there were several churches on the territory of the Nizhny Novgorod Kremlin. Today, only the Archangel Michael Cathedral has survived, built no later than the middle of the 16th century and rebuilt in 1628-1631 - the oldest surviving building in the kremlin. There is the grave of Kuzma Minin inside it.

An excellent view of the Volga River and Strelka (the confluence of the Oka and Volga) opens from the walls of the Nizhny Novgorod Kremlin. Here you can also see a collection of military equipment from the Second World War.

Nizhny Novgorod State Art Museum - one of the oldest museums in Russia, the largest museum of fine arts in the Nizhny Novgorod region. The Governor’s Palace on the territory of the Nizhny Novgorod Kremlin houses a permanent exhibition of Russian art and a collection of artistic silver.

In the House of the Merchant and Benefactor D.V. Sirotkin (Verkhnevolzhskaya Embankment, 3), an exposition of Western European art is presented and, separately, the painting by K.E. Makovsky “The appeal of Kuzma Minin to the citizens of Nizhny Novgorod” - one of the largest paintings on a historical theme in Russia (698x594 cm).

Chkalov Stairs (1943-1949) - a monumental staircase in the form of a figure eight in the historic center of Nizhny Novgorod. Connecting the Upper Volga (Verkhnevolzhskaya) and Lower Volga (Nizhnevolzhskaya) embankments, it is one of the longest stairs in Russia. It starts from the observation deck at the monument to Valery Chkalov (the famous Soviet pilot who made the first non-stop flight from the USSR to the USA via the North Pole), next to the St. George Tower of the Nizhny Novgorod Kremlin.

Bolshaya Pokrovskaya Street - the main street of Nizhny Novgorod built up with noble mansions of the past centuries. A large part of Bolshaya Pokrovskaya is reserved for the pedestrian zone and is analogous to the pedestrian Arbat Street in Moscow. There are a lot of historic houses, cafes, souvenir shops, boutiques, monuments, and sculptures here. The length of the street is over 2 km.

The building of the State Bank (Bolshaya Pokrovskaya Street, 26), resembling a medieval palace, is an outstanding architectural monument built in the Russian Revival style in 1911-1913. In the Museum of Old Equipment and Tools (Bolshaya Pokrovskaya Street, 43), you can see unique exhibits, hear their history, and even touch them.

Fedorovsky Embankment - one of the most beautiful embankments in Nizhny Novgorod and the best observation deck in the city. Everything is perfectly visible from this embankment: the old part of the city, the river station with a park, the Kanavinsky bridge - one of the oldest in the city, and, of course, the opposite bank of the Oka River with the Alexander Nevsky Cathedral, the confluence of the Oka and Volga. People also come here to watch the sunset.

Nizhny Novgorod Volga Aerial Tramway . This cable car, 3661 meters long, connects the high right bank of the Volga River, where the historic part of Nizhny Novgorod is located, with the town of Bor. It has the largest unsupported span over the water surface in Europe - 861 meters.

A one way trip during which you can admire the picturesque views of Nizhny Novgorod and the Volga River takes 15 minutes. It is better to use it in good sunny weather, because in windy weather, the movement of the cabins can be stopped. Sennaya Square on Kazanskaya Embankment.

Nizhny Novgorod State Museum of History and Architecture (1875-1877). Also known as the Mansion of S.M. Rukavishnikov, it is an architectural ensemble built in the eclectic style in the historic center of Nizhny Novgorod, one of the most important and famous architectural monuments of this city. Guided tours are held in the premises, allowing you to learn about the life of the former owners of the mansion, as well as look at the historical expositions of different years. Verkhnevolzhskaya Embankment, 7.

Main Palace of Nizhny Novgorod Fair - a luxurious building constructed in the forms of Old Russian architecture of the 17th century. Today, exhibitions of various formats are held here, as well as the multimedia exposition “Russia - my history” dedicated mainly to the history of Nizhny Novgorod starting from the Finno-Ugric peoples. Sovnarkomovskaya Street, 13.

Museum of the History of the Gorky Automobile Plant . The museum houses expositions telling about the history and development of the Gorky Automobile Plant. In total, there are over 40,000 exhibits. Here you can see a collection of Soviet vintage cars, which includes “Chaika”, “Volga”, the truck “GAZ-51”, and a lot of others. Lenina Avenue, 95.

Alexander Nevsky Cathedral (1868-1881) - the most noticeable sight of the lower part of Nizhny Novgorod, which can be seen from all observation decks of the upper city. The church, 87 meters high, was built on the site of the Nizhny Novgorod Fair at the expense of merchants, who wanted to perpetuate the visit of Emperor Alexander II. Strelka Street, 3a.

Church of the Nativity of the Blessed Virgin Mary (1696-1719) - one of the best examples of the Stroganov Baroque, an architectural monument of federal significance. From a distance, this colorful building looks like a sugar gingerbread with “candy” domes and decorated with stone flowers, pears and apples. Rozhdestvenskaya Street, 34.

Pechersky Ascension Monastery - one of the most interesting places in Nizhny Novgorod, where you can feel the spirit of the city. Most of the monastery buildings date back to the first half of the 17th century. A lot of beautiful photographs can be taken here. Privolzhskaya Sloboda Street, 108.

Limpopo Zoo - the first private zoo in Russia. More than 270 species of animals live here, 25 of which are listed in the Red Book of the Russian Federation. It is located on the territory of the Sormovsky Park on an area of 7.1 hectares. Yaroshenko Street, 7b.

Architectural and Ethnographic Museum-Reserve “Shcholokovskiy Khutor” . The exposition of this museum is represented by 16 objects of rural architecture: residential houses, barns, mills and churches of the 17th-19th centuries brought from the northern districts of the Nizhny Novgorod region. The facades of the houses are decorated with traditional relief carvings. In the premises of the houses, interiors with authentic items of peasant life have been restored. Gorbatovskaya Street, 41.

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Chkalov Stairs and the Nizhny Novgorod Kremlin

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Alexander Nevsky Cathedral in Nizhny Novgorod

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Sights of Nizhny Novgorod

Annunciation Monastery - the oldest monastery in Nizhny Novgorod

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Church in honor of the icon of the Mother of God Joy of All Who Sorrow in Nizhny Novgorod

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The Top 12 Things to Do in Nizhny Novgorod, Russia

Take a first-rate trip to Russia's fifth city

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Although it's Russia's fifth-largest city, you could be forgiven for never having heard of Nizhny Novgorod. Notwithstanding that another Russian city is simply called " Novgorod ," the current name of the city just doesn't have a memorable ring to it. (By contrast, its name during the Soviet years — Gorky, like the famous author — was much more iconic.) At any rate, this city of just over a million around six hours east of Moscow is more than worth a visit. These are just 12 reasons why!

Tour the Kremlin's 13 Towers

Like most every other city in Russia, Nizhny Novgorod is home to a Kremlin. (The word "kremlin" means "citadel" in Russian, and has nothing to do with the modern Russian government) One thing that elevated the Kremlin of Nizhny Novgorod above others in Russia (with the possible exception of the Moscow Kremlin and one or two others), however, is the fact that its wall has 13 towers. During the summer months, at least one free walking tour per day operates from the main entrance of Nizhny Novgorod's Kremlin.

Climb Russia's Longest Staircase

Named for one of the most famous Russian pilots of the early aviation age (Valery Chkalov), the Chkalov Stairs connect two of Nizhny Novgorod's public squares, which sit on the upper and lower embankments of the Volga River, respectively. Built in 1943 (during the period when Nizhny Novgorod was known as Gorky), the Chkalov Stairs currently have the distinction of being the longest staircase in Russia.

Go Wild at Limpopo Zoo

One thing that surprises many travelers to Nizhny Novgorod is how amazing its zoo, colloquially known as Limpopo is. In addition to being home to a tropical botanical garden (which, not surprisingly, is indoors), the zoo hosts a variety of reptiles, mammals and birds. There's also a small sculpture park on the grounds of Nizhny Novgorod's zoo, including both original and replica pieces.

Shop (or Just Stroll) Along a Storied High Street

Bolshaya Pokrovskaya Street has been the de-facto "Main Street" of Nizhny Novgorod for more than 200 years. Well, minus the Soviet Union period, during which the cafes that once (and now) lined it became somewhat worthless, since intellectual conversations were basically forbidden. These days, you can come here for a cup of Russian tea then shop at the dozens of boutiques you'll find on either side of the street.

Sun Yourself at the Spit

Nizhny Novgorod sits at the confluence of the Oka and Volga Rivers, with the triangle of land at the point they meet being known as the Nizhny Novgorod Spit. Ignoring the unfortunate double-meaning of its name for a moment, this is actually a wonderful place to get a tan, if it's summer in the city and the sun happens to be shining. Even if not, photographers will enjoy a trip here for a view of the Kremlin and city center across the Volga.

Marvel at the Open-Air Museum of Rozhdestvenskaya Street

Like Bolshaya Pokrovskaya Street, Rozhdestvenskaya Street has long been one of the most important streets in Nizhny Novgorod. However, while the former has become a primarily commercial artery in recent decades, the charm of the latter is in its well-maintained buildings, which hearken back to the mid-18th century. In fact, some locals go so far as to consider Rozhdestvenskaya Street an "open-air museum."

Ride Russia's Newest Cable Car

Russian investment in infrastructure isn't quite as dramatic as that of, say, China, but the Federation has nonetheless built a selection of interesting and modern transportation systems since the fall of the USSR. Among them is the just-opened cable car, which travels from the center of Nizhny Novgorod over the Volga River to suburban Bor. At any rate, a ride over the river and back is definitely worth inclusion on your list of things to do in Nizhny Novgorod.

Taste Traditional Shchi Soup

Shchi is one of Nizhy Novgorod's most delicious local specialties, available in most every local restaurant that serves Russian food. From above, a bowl of shchi seems incredibly complicated, with a colorful palette that suggests the inclusion of dozens of diverse ingredients. In fact, the magic of shchi is in its simplicity. Building on the traditional pan-Russian recipe of cabbage, pork fat and salt (yes, just three ingredients), locals in Nizhny Novgorod sometimes add minced meat or egg whites as bonus items, then top the tangy soup with a dollop of sour cream.

Survey Amazing Russian Orthodox Architecture

Think the only amazing Russian Orthodox churches are in Moscow and St. Petersburg? Think again. Nizhny Novgorod boasts several amazing examples of Russian Orthodox architecture. From the brilliant golde domes John the Baptist Cathedral near the Volga River, to the expansive grounds of 14th-century Pechersky Ascension Monastery, Nizhny Novgorod is an architecture buff's dream!

Take a Look Back in Time

Nizhny Novgorod's historical center is relatively large and well-preserved, but a stroll (or 10) through it isn't the only way to get a feel for the city's centuries-long past. Head to the Russian Museum of Photography, which not only showcases a variety of images of Nizhny Novgorod that date back a century or even longer, but also spotlights the equipment Russian photographers have used throughout the years, and notable figures in Russia's photography history as well.

Visit the Convent from the Movie "Salt"

You'd be forgiven if you've entirely forgotten the 2010 film "Salt." However, if you remember any destination from this spy thriller, it's likely the facade of Makaryev Convent, which is located within day-trip distance of Nizhny Novgorod. Having served as a monastery from its consecration in the early 15th century up until the beginning of the Russian Revolution, Makaryev became a convent after the fall of the Soviet Union , and is now home to 22 nuns.

Take an Excursion to a 12th-Century Tea Town

Another worthwhile day trip from Nizhny Novgorod is to the town of Gorodets, which sits about an hour to its northwest. With a history dating back to the 12th century, Gorodets boasts an interesting array of architecture and museums, including one dedicated to samovars. 

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Top 10 Things To Do And See In Nizhny Novgorod, Russia

Located about 400km east of Moscow , Nizhny Novgorod is one of the most important centers of cultural, economic, and political activity in European Russia . Widely considered, after St Petersburg and Moscow, to be Russia’s ‘third city’, Nizhny is fast becoming a hot-spot for Russian and global tourists alike, attracted by the city’s up-and-coming reputation and stunning landscape.

The Kremlin

Jutting out from the cliffs that overlook the meeting point of the great Volga and Oka rivers, Nizhny Novgorod ‘s ancient Kremlin boasts of some of the best views in the city. Designed by an Italian architect, the 13 magnificent towers and the 12 meter high walls of Nizhny’s Kremlin date back to 1500. On this very spot in 1612, heroes of Russian history Kuzma Minin and Count Dmitry Pozharsky defeated the invading Polish army in extraordinary circumstances. This moment has become legend in Russian history and a statue in honor of these two lies at the foot of St Basil’s in Moscow. The Kremlin is the historic center of the city where you will find an art museum and the lovely Cathedral of the Archangel Michael, as well as a striking monument to those that fought in the Second World War and its flame eternally flickering on in their memory.

Ride on the cable car

Completed in 2012, taking a ride on Nizhny Novgorod’s cablecar has fast become a favorite activity of tourists. The trip offers unparalleled opportunities to view the city’s gorgeous natural landscape from this bird’s eye position. The 3660m long gondola lift connects Nizhny to the town of Bor and stretches across the Volga River for 900 panoramic meters. The gondola acts as both a convenient means of transportation and a fantastic sight-seeing expedition – come at sunset for a golden-bathed view of the river and surrounding landscape.

The house-museum of Maxim Gorky

During the Soviet era, Nizhny Novgorod, birthplace of celebrated Russian writer Maxim Gorky , was renamed ‘Gorky’ in honor of this national hero. This home has been preserved in a state as accurate as possible to how it was left by Gorky and is so successful in this that it would seem as though the writer still lived there. The museum ‘s historic interiors and authentic furnishings will transport you back to the 1900s and the creative world of this icon of Russian literature. Come and make the most of this unique experience to delve into the childhood world of this Russian father of social realism. Museum booklets and guided tours are available in English.

Nizhegorodskaya Yarmarka

A yarmarka is something akin to a fair, and this historic former market place was restored in 1991, the site now playing home to a superb modern exhibition center. The city’s yarmarka plays host to international events, fairs, and conventions. In 2011, for the 20 year anniversary of the fair’s refounding, a vast array of exhibitions were organized, attended by thousands including members of the British royal family, Vladimir Putin, Mikhail Gorbachev , and Margaret Thatcher . The fair is not only a buzzing center of business and culture, it is also one of the city’s most impressive sights.

The Nizhegorodsky State Art Museum

Located inside Nizhny Novgorod’s ancient Kremlin, the building that houses this art gallery was once the home of the governor of the city. The exhibits are wide-ranging and include everything from 14th century religious icons, to work by 20th century contemporary Russian masters. Particularly dazzling is the collection by Russian painter Nicholas Roerich. There is also a large arts and crafts collection which demonstrates the exquisite handiwork of Russian artisans throughout history.

Bolshaya Pokrovskaya Street

The chkalov staircase.

An idyllic spot from which to watch the sun’s rays set over the city, this monumental creation was constructed by the Soviet government and is unique to the city of Nizhny Novgorod. The staircase derives its name from pilot Valery Chkalov who, in 1937, became the first man to fly from Moscow to Vancouver through the North Pole. A monument to Chkalov stands at the top of the stairs. The construction of the staircase cost almost 8 million rubles – an immense sum at the time. Over 1,500 stairs connect the city center with the river embankment – making Chkalov’s landmark the longest flight of stairs along the Volga. Nowadays the staircase is a favorite meeting place and relaxation spot for locals.

The Rukavishnikov Estate Museum

The Rukavishnikovs were a family of immensely wealthy merchants originating from the region around Nizhny Novgorod. This superbly restored palace , their former home, has been transformed into a museum of Russian history and gives a realistic snap-shot of life for the wealthy under tsarist rule. The ornate 19th century interiors and exquisite facade are sure to dazzle with their beauty while the lush green of the surrounding natural landscape provides a tranquil getaway from the city center. Lavish furnishings, priceless antiques, and glistening gold will transport you back in time to a world of balls, carriages, banquets, and tsars. Join the world of Russian noble ladies and gentlemen for a day in this stunning palace.

The Sakharov Museum

Nizhny Novgorod’s Sakharov Museum is dedicated to dissident Russian scientist Andrei Sakharov . The nuclear physicist and human rights activist was exiled for six years to the very flat in which the museum is now housed. Sakharov’s support for civil reform and improved human rights in the Soviet Union earned him harsh persecution from the Russian government, but also, in 1975, a Nobel Peace Prize . Sakharov was incarcerated here until 1986 when a KGB officer arrived to install a phone in the flat. Just after the phone was installed it began to ring: the caller was Mikhail Gorbachev, ringing Sakharov to inform him of his release. This phone is now one of the museum’s most treasured artifacts.

The National Centre of Contemporary Art

Inside the walls of Nizhny’s Kremlin can also be found one of the best modern art galleries in Russia. Linked to galleries in both St Petersburg and Moscow, this top-ranking exhibition center houses regularly changing displays of both Russian and international art as well as interactive exhibits and a media library. Progress is also on-going of adding a concert hall, extending the exhibition areas, and creating a restaurant. These additions aim to make art contemporary, not simply a detached, unrelatable concept, but bring it closer to the Russian people.

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Nizhny Novgorod, Russia

You are here, about nizhny novgorod.

If you are still wondering, whether Nizhny Novgorod travel would be something you'd like to experience, let us help you - it would. This colorful Russian city full of cultural heritage might exceed your expectations since it has something to offer for everyone.

Reasons to Travel to Nizhny Novgorod

Art enthusiasts will surely enjoy the State Gorky Literature Museum which was named after the great Russian author Maxim Gorky. Bet you didn't know that Nizhny Novgorod was his birthplace? Do not worry, now you do.

There are also multiple art galleries and installations such as The Blogger's Bench which provides free Wi-Fi access if you are in the mood of blogging about your experience.

The musician community will not be disappointed as well, as the city has multiple live music bars and cafes open for the public and is often the place where great concerts are staged. If you are not that into art, there are plenty of other places worth putting on your Nizhny Novgorod itinerary, f.e., the grand red-brick Kremlin.

The Cathedral of Archangel Michael, which is actually the only church that has stood the test of time in Kremlin, along with multiple ancient towers is what makes this site a must-see. By the way, the magnificent church of St. Elijah is right around the corner, so make sure to make a little detour during your Nizhny Novgorod tour after seeing the Kremlin.

Another thing you should not miss during your Nizhny Novgorod sightseeing is the panorama of Strelka, overlooking the amazing view of the confluence of the rivers Oka and Volga and also the Fedorovsky Embankment, a perfect place for a stroll in the evening.

If you want to take a look at the scene from a different angle, hop on a boat trip along the two rivers! Nowadays Nizhny Novgorod is the fifth-largest city in the Russian Federation, somehow managing to maintain the unique heritage alongside its cultural versatility, thus looking at pictures is not enough, feel like exploring it yourself?

Best Things to Do in Nizhny Novgorod

• Witness the ancient Novgorod Kremlin
• Get inspired by the scenic panoramas of the Volga River
• Explore diverse museums of Nizhny Novgorod

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