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JTB Group Acquires Kuoni Global Travel Services

The JTB Group has acquired all shares of Kuoni Travel Investment, i.e. Kuoni Global Travel Services, for an undisclosed sum. It will manage the new company under the JTB European managing company TPE.

JTB’s president & CEO Hiroyuki Takahashi said the acquisition is part of a plan to strengthen the inbound business from Asia to Europe. Kuoni Global Travel Services is one of the world’s leading travel companies with an important presence especially in Asian leisure and corporate groups visiting Europe, with high brand value from operating for more than 100 years.

Within the JTB family, Kuoni Global Travel Services will continue to operate as a neutral land operator to work with many companies other than JTB.

Insiders have been watching Kuoni closely for two reasons: it has been a major player in the European market for many years at the same time, in recent years, it has strategically been unloading portions of the company: Two years ago, the owner of German operator DER Touristik acquired Kuoni Group’s tour operating businesses.

A year later, EQT VII, the Swedish private equity company that owns Scandic Hotels purchased the Kuoni Group. The intention was to focus on the three core businesses of Kuoni: GTA, GTS (Kuoni Global Travel Services including Destination Management Specialists) and VFS.

Following that, EQT VII sold a chunk of Kuoni’s DMC network comprised of AlliedTPro US, Asian Trails, Austrailian Tours Management, Desert Adventures/Gulf Dunes Middle East and Private Safaris Africa, to Thomas Cook India.

The sale of Kuoni Global Travel Services (GTS), with its Group Travel Experts as well as the European and North American MICE businesses, to JTB Corporation, is the latest development.

To that end, Kuoni Group Travel Experts will continue as  a B2B organization that provides bespoke packaged tours for leisure and incentive groups and tour operators. Its Global MICE division curates meetings, events, incentives and congresses/conventions   for clients in Europe and North America, trading   under the Kuoni Destination Management, Kuoni Congress, and Conference & Touring brands. Both Kuoni Group Travel Experts and Global MICE (through Kuoni Destination Management) will retain its  New York office. 

The JTB Group is a Global Destination Management Company (Global DMC) with a worldwide network of 516 offices in 100 cities in 36 countries and regions, and with approximately 26,000 employees working together.

Some of Kuoni’s recent moves include:

- The GTA merger into the Hotelbeds Group, announced in April 2017. After a synergetic add-on acquisition in 2016, the merger into Hotelbeds represents a compelling opportunity for GTA to co-create a strong platform for future growth. EQT VII and the Kuoni and Hugentobler Foundation will remain invested in the Hotelbeds Group to support its future growth trajectory.

- The sale of the Destination Management Specialists (DMS) to Thomas Cook India Group, announced in April 2017.

-  The sale of Kuoni Global Travel Services (GTS), with its Group Travel Experts as well as the European and North American MICE businesses, to JTB Corporation.

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Kuoni travel holding ltd..

Kuoni Travel Holding Ltd. oversees one of Europe's top five travel and tour groups. Based in Zurich, Switzerland, the company is particularly strong in both its domestic and U.K. markets, but is also present throughout Europe, especially in Scandinavia, with a rising presence in the United States and Asian markets. Kuoni Travel operates in three primary areas of business: Leisure Travel, which accounts for more than 85 percent of the company's sales; Business Travel, through its BTI unit, which handles travel coordination activities for the small and mid-sized and large-scale corporation markets; and Incoming Services, which provides travel destination services, such as touring and sightseeing packages. The company markets it high-end tours and travel packages under the Kuoni name. Discount travel packages are offered under the Helvetica brand name. Switzerland remains the company's single largest market, representing slightly less than one-third of its total sales. The U.K. and North American markets together provide less than one-third of sales. The European continent, including Scandinavia, added another roughly 30 percent to Kuoni's total sales, which topped SFr 4 billion in 2000. Kuoni has been stepping up the pace of its acquisitions at the turn of the century. After being thwarted in its attempt to merge with the United Kingdom's First Choice Holidays Plc, which would have helped the company create a counterweight to Europe's market-leading Preussag-Thomson alliance announced in early 2000, Kuoni has changed direction, targeting the Scandinavian, Indian, and North American markets for its future growth. Listed on the Swiss stock exchange, Kuoni is led by Chairman Daniel Affolter and President and CEO Hans Lerch.

Early Twentieth-Century Travel Pioneer

A native of Chur, Switzerland, Alfred Kuoni moved to Zurich to open a travel agency in 1906. If the company's name--Travel Bureau--was not all that original, Kuoni quickly established itself as a pioneer in exotic travel destinations. One of the company's first organized tour packages took Swiss citizens on a guided tour to far-off Egypt. In 1925, Kuoni reincorporated as a joint-stock company, with shares remaining within the Kuoni family. Through the years leading up to World War II, Kuoni expanded from its original location to include a number of sales offices throughout Switzerland. Despite its success in its home market, the company recognized early on that Switzerland was too small for its growing ambitions. The company also opened its first international office, in Nice, in the south of France. Further international moves were thwarted by the buildup to and outbreak of World War II.

Kuoni's international expansion began almost immediately after the end of the war. In 1948, the company opened its first international subsidiaries, in Italy and France. Kuoni also continued to pioneer new and exotic travel destinations, such as the organization of the first charter flights to Africa. In 1957, the Kuoni family established the Kuoni and Hugentobler Foundation under which to group their holding; much later, with Kuoni's public listing, the foundation would became the company's primary shareholder.

Kuoni began looking farther afield in the 1960s. In 1963, the company made its first entry into the Asian markets with the opening of a branch office in Japan. Two years later, Kuoni entered what was later to become one of its most important single markets when it acquired the United Kingdom's Challis & Benson Ltd. The importance of the U.K. market to Kuoni was seen at the beginning of the 1970s when the company changed its name--and its U.K. operations' name--to Kuoni Travel Ltd.

The company's listing on the Swiss stock exchange provided fuel for new growth, while opening up the company's shares to new partners, including SwissAir, which built up a 30 percent share in Kuoni. The public listing enabled the company to step up its international growth. After opening a subsidiary in Austria at the beginning of the decade, Kuoni now launched subsidiaries in Germany and Spain, both in 1973, and a subsidiary in Greece the following year. The year 1974 also saw Kuoni step up its position in the U.K. market, when it acquired Houlders World Holidays, based in England.

While building up its international network, Kuoni also was launching new products. In 1977, the company began marketing its first around-the-world tour. In the 1980s, Kuoni began to acquire properties in many of its most popular destinations, adding a number of hotels, including the Hawksbill Beach Hotel in Antigua in 1981 and the Discovery Bay Beach Hotel in Barbados, bought in 1984. In 1986, Kuoni became the first tour operator to offer around-the-world charter flights on the Concorde supersonic jet. Although this latter product catered to the company's strong high-end and high-margin clientele, Kuoni also launched a new brand name, Helvetica, to encompass its discount tour and travel operations.

Takeover Target in the 1990s

The worldwide travel industry remained highly fragmented in the 1990s, with numerous small-scale operators competing against a smaller number of quickly growing industry heavyweights. Kuoni, which had already captured the lead in the Swiss market, was determined to maintain a leadership position as the travel industry headed into a drawn-out consolidation drive leading up to the turn of the century. The company acquired Reiseburo NUR Neckermann in 1987, boosting its position in the Austrian market. Three years later, the company regrouped its Austrian activities, launching the NUR Neckermann Reisen AG joint venture with Germany's Neckermann Touristic. Kuoni's part of the joint venture remained at 49 percent.

Back home, the company continued to consolidate its dominance of the Swiss market, acquiring Privat Safaris, the country's leading operator of tours to eastern Africa, and Reiseburo Popularis, which combined retail offices with direct sales operations marketing discount tour and travel packages. Yet Kuoni's strong position in the Swiss market and its growing share internationally soon led it to become the target of a takeover attempt. The sale of SwissAir's 30 percent holding created the opening for Germany's Krauthof AG department store group to acquire a 50.1 percent majority of Kuoni in 1992.

Kuoni, through the Kuoni and Hugentobler Foundation, nonetheless retained majority control of the company's voting rights--which provided the leverage to the resolution of the takeover attempt. In 1995, the Kuoni and Hugentobler Foundation bought out Krauthof's stake in the company. The company then changed its name to Kuoni Travel Holding, a move that also reflected a new diversification drive: in 1995 the company acquired Danzas Reisen AG, a Switzerland-based specialist in business travel services. The Danzas acquisition led Kuoni to create a dedicated business travel unit. The company also acquired retailer Kewi Reisen, while integrating its majority share of Railtour Suiss SA, acquired the year before.

Industry Consolidator for the 21st Century

With its independence assured, Kuoni launched its own acquisition drive in the late 1990s. In 1996, Kuoni added France's Voice SA, and Scanditours, focused on the Nordic region. The company moved into The Netherlands with the acquisition of Special Traffic that same year. Kuoni also looked to the potentially huge market of India for the first time, acquiring SOTC Holiday Tours, which provided the basis for its Kuoni India Ltd. subsidiary. Two other acquisitions completed the company's busy years, those of Rotunda Tours, expanding Kuoni into South Africa, and CIS Intersport, a Swiss company catering to the growing demand for sports-oriented holiday packages. In 1996, also, the company's Edelweiss Air launched its charter flight operations.

Kuoni's expansion campaign continued strongly through the end of the century, including the launch of the P & O Travel Ltd. joint venture with Peninsular and Oriental Steam Navigation Company, based in Hong Kong, with offices in Bangkok and Singapore. The 1997 joint venture strengthened Kuoni's position in the Asian market, which, despite the austere economic climate in the region at the end of the decade, promised to become one of the world's stronger holiday markets. Closer to home, Kuoni continued lining up acquisitions, especially Voyages Jules Verne, a U.K. upscale tour operator, and Switzerland's Manta Reisen, which specialized in scuba and other deep-sea holidays. The company also acquired German business travel specialist Euro Lloyd Reisenburo, which it combined with its other German operations into the new subsidiary BTI Euro Lloyd, one of that market's top five business travel companies. Also in 1998, Kuoni launched a joint venture with Italy's Gastaldi Tours.

The next year saw Kuoni face a major setback. At the beginning of 1999, the company announced its agreement to merge with the United Kingdom's number three travel operator, First Choice Holidays. The merger, agreed to by both sides, was thwarted by a surprise takeover attempt from rival U.K. operator Airtours Plc, which offered a higher per-share price. When the majority of First Choice's shareholders chose to back the Airtours offer--which itself was blocked by the European monopolies commission--Kuoni pulled out of the merger talks.

The First Choice merger might have allowed Kuoni to become not only a major player in the U.K. travel market but to boost its position to the top ranks in all of Europe. After the collapse of the merger, however, Kuoni redirected its strategy to other markets. Three markets in particular were to receive its attention: the United States, Scandinavia, and India. In 1999, Kuoni acquired upscale travel company Intrav, based in St. Louis, Missouri; the Intrav acquisition, which cost Kuoni $115 million, gave it a strong opening into the booming U.S. market for luxury vacations. The following year, the company acquired T Pro, an incoming services specialist based in New York and the number three incoming services provider to the U.S. market.

The year 2000 saw Kuoni not only strengthen its hold on the Swiss travel market--taking a 49 percent share in ITV, Switzerland's third largest tour group and subsidiary of Germany's Preussag--but also expand its presence in its new target markets of Scandinavia and India. The first was served by the acquisition of 49 percent of Apollo Resor, based in Stockholm, Sweden, and then boosted by the acquisition of Denmark's Dane Tours. In March 2001, the company announced its decision to restructure most of its Scandinavian holdings into a single subsidiary.

On the Indian subcontinent, which represented one of the world's single largest potential markets, the company formed a cooperation agreement with that country's Tata conglomerate at the beginning of 2000. That year the company also acquired India's travel leader, Sita Travel, which was then merged into the company's Kuoni Travel subsidiary. Kuoni was now the leading travel group in India. As the company entered the new century, it promised to continue its acquisition drive to reinforce its new geographic objectives. To fuel its continued expansion, Kuoni performed a ten-for-one stock split, raising another SFr 144 million.

Principal Subsidiaries: Alletiders Rejser A/S (Denmark; 95%); Cosmos Internationales Reise- und Touristenburo GmbH (Austria); Edelweiss Air AG (73%); Euro Lloyd Reiseburo GmbH (Germany); Hellenic Tours SA (Greece); Jet Tours AG; Kuoni Gastaldi SpA (Italy; 55%); Kuoni India Ltd.; Kuoni Japan KK; Kuoni Reisen AG; Kuoni Travel Inc. (U.S.A.); Kuoni Travel Ltd (U.K.); Kuoni Travel Nederland BV; Kuoni Travel (Scandinavia) A/S (Denmark); Kuoni Utazasi Iroda Kft (Hungary); Manta Reisen AG (90%); P & O Travel Ltd. (Hong Kong); Railtour Suisse SA; Voyages Jules Verne Ltd (U.K.); Voyages Kuoni SA (France).

Principal Competitors: Airtours Plc; American Express Company; Carlson Wagonlit Travel; First Choice Holidays Plc; Preussag AG; Thomas Cook Holdings Ltd.

Source: International Directory of Company Histories , Vol. 40. St. James Press, 2001.

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Kuoni Tumlare

Kuoni GTS is the world’s leading group travel provider, partner with retail and wholesale travel agents to create itineraries, and provide land tour packages.

Our Services: Packaged Multi-Day Tours Tailor made tour services Luxury Travel Educational Tours / Camps Cultural Tours (Music, Festivals, Arts, etc.) Culinary Tours Regions operated Graubuenden, Eastern Switzerland, Zurich Region, Lake Lucerne Region, Basel Region, Bern Region, Jura & Three Lakes Region, Lake Geneva Region, Valais, Ticino, Fribourg Region, Aargau Region, Liechtenstein, Geneva Communication languages German, French, English, Italian, Spanish, Portugese, Chinese, Japanese, Korean, Hindi Contact https://www.kuonitumlare.com/contact

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Thomas Cook to consolidate Kuoni Group’s travel business

Under the new structure, kuoni india ltd will be renamed sotc travels (india) ltd while the brand kuoni will cease to exist by december.

Mumbai: Tour operator Thomas Cook (India) Ltd is consolidating the travel business of Kuoni Group in India six months after acquiring it.

Under the new structure, Kuoni India Ltd will be renamed SOTC Travels (India) Ltd while the brand Kuoni will cease to exist by December.

Thomas Cook acquired Kuoni Travel (India) Pvt. Ltd, a travel operator in India, and Kuoni Travel (China) Ltd, a premium travel operator in Hong Kong, last year.

As part of the consolidation, Kuoni’s inbound travel businesses SITA Travels and destination management business Domestic Frontiers will be de-merged from Kuoni India and merged into Thomas Cook’s unit Travel Corp. (India) Ltd.

The third and main travel business—Thomas Cook (India)—will continue to compete with SOTC in the market.

Madhavan Menon, chairman and managing director of Thomas Cook, said the company has decided not to integrate the SOTC with itself even though the licence of using the brand Thomas Cook will expire by 2025.

“We are choosing a safer bet by not integrating two brands. However, we will be sharing non-customer facing services such as human resources, IT, legal, administration, media buying and airline buying with Kuoni to derive synergies," Menon said.

He said Thomas Cook and Kuoni will compete in product development, pricing, sales and other aspects as two separate entities.

Kuoni Travel Group India managing director Vishal Suri said the company is in the process of de-risking the business and transitioning into a new SOTC brand.

Suri said the brand Kuoni will cease to exist from December.

“An independent board would be running SOTC and it will continue to run its business independently. The pricing and products would be different from Thomas Cook," Suri said.

Menon acknowledged that the licence to use the brand Thomas Cook will expire by 2025 and that the firm has not decided whether it should renew the same or use the SOTC brand.

“Nine years is a long time to decide on branding. The Kuoni acquisition has allowed us to use the brand SOTC in perpetuity. However, nothing has been decided as of now," Menon said.

A total of 103,617 tourists arrived in India on e-tourist visas in December, compared with 14,083 during December 2014, registering a growth of 635.8%, the ministry of tourism said on 14 January. The UK continues to occupy top slot followed by the US and the Russian Federation among countries using the e-tourist visa facility.

Menon said the outlook for the travel industry for both domestic and international is positive despite slowing economies across the world.

Thomas Cook is promoted by Fairfax Financial Holdings Ltd through its wholly-owned subsidiary, Fairbridge Capital (Mauritius) Ltd and its controlled affiliates.

A travel consultant requesting anonymity said Thomas Cook is nurturing a new brand SOTC as it facing the expiry of its brand by 2025.

“However, it is not a wise decision not to integrate SOTC with Thomas Cook for the simple reason that a customer will get similar travel products from both Thomas Cook and SOTC. It will lead to cannibalization," he said.

He added that while companies are buying rivals to grow and integrate, in this case customers are being given more options, which may lead to undercutting of prices.

Thomas Cook’s Menon said any business decision is fraught with risk and it up to the management to take risk-mitigation measures.

In 2014, Thomas Cook acquired vacation ownership firm Sterling Holiday Resorts (India) Ltd in a ₹ 870 crore part-equity, part-cash deal structured as a multi-stage process.

However, it maintained Sterling as an independent entity.

Menon said Fairfax Financial is giving Thomas Cook a free hand to run its business and that Thomas Cook in turn will allow SOTC to be run independently.

He said the necessary management changes have been made to run all three businesses independently.

Deepak Deva has given charge of Travel Corp. (India) and Suri was given the charge of SOTC this month.

Since 1 January, Menon was redesignated by Fairfax as chairman and managing director.

Menon said Thomas Cook has only around ₹ 200 crore debt post the acquisition of Kuoni.

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Kuoni Travel Holding Ltd. – Mergers and Acquisitions (M&A), Partnerships and Alliances

• Published: April 2023
• Report Code: ML1073937FD

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The profile also includes detailed deal reports for all M&A, private equity, public offering, venture financing, partnership and divestment transactions undertaken by Kuoni Travel Holding Ltd. – Mergers & Acquisitions (M&A), Partnerships & Alliances. These deal reports contain information about target company financials, sources of financing, method of payment, deal values, and advisors for various parties, where disclosed.

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Our range of travel types includes honeymoons, family breaks and solo travel, as well as specialist trips focused on wellness, wildlife-watching and lots more.

We’ve spent almost 50 years finding the best places to stay and getting the very best offers for you

Let your holiday have a positive impact on the world

• Picked for you

St Nicolas Bay Resort Hotel & Villas

Secrets Lanzarote Resort & Spa

Daios Cove Luxury Resort & Villas

Agapi Beach Resort

A dazzling lineup of facilities make the large island of Kuramathi one of the Maldives’ most popular resorts.

Set on a pristine beach, this intimate all-inclusive hotel is perfect for low-key relaxation

Perfect for a romantic escape, this atmospheric hideaway offers a quiet setting and delicious cuisine.

Set on a powdery white beach, this elegant resort offers an exceptional array of inclusions.

The Kuoni difference

Personal service.

Your holiday will be planned by one of our Personal Travel Experts, who will listen to your ideas and expectations, make recommendations, share advice and add extra touches to create the perfect holiday for you.

The full experience

We’re here to take care of you at every step. We’ll make sure you have everything you need before you travel, look after you while you’re away and stay in touch when you’re back.

Total peace of mind

All our holidays are ATOL protected, we’re members of ABTA and you’ll have our full support throughout your travels.

Our passion for creating unforgettable holidays has earned us over 200 awards and we’re proud to be a Which? Recommended Provider.

If you’re gearing up to book your 2024 holiday but could use some inspiration, here are a few of our most sought-after destinations to put on your radar.

With their breathtaking beaches and opulent resorts, they're dream destinations in their own right. But which one is your perfect paradise? Let's compare and find out.

Planning your next beach getaway? We asked a few of our travel experts to tell us about their favourite coastal gems in Europe.

Your first time in Thailand: our experts share what they wish they’d known

Our travel experts share their top planning, travel and foodie tips, for any first-timers trip to Thailand. Discover the advice they wish they'd known before visiting.

Our top reasons to visit the Maldives

The Maldives is one of the most romantic places on earth, here our experts' top reasons to visit the islands of the Maldives.

5 of the best luxury beach hotels in the Mediterranean

Ready to treat yourself to the ultimate luxury escape in Europe? Here are a few of our favourite all-out beach retreats in the Mediterranean.

Your perfect holiday begins with a conversation

Our travel experts are ready to craft your next unforgettable holiday.

We have boutique stores around the UK, where you'll receive a warm welcome from our friendly Personal Travel Experts.

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All Destinations

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Saturday: 9am - 6pm

Sunday: 11am - 4pm

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