tourism master spain

• Matrícula 2023/2024
• Fees/Scholarship
• More information
• Teaching Methods

This master on Tourism Management simultaneously cares about the traditional academic rigor in one of the most prestigious Spanish universities and the state of art approaches to provide a very practical approach regarding the different topics. University of Granada has been recently ranked as the Second Best Spanish University according to the prestigious Shangai Ranking of Universities and voted as best university destination for international students in Europe.

The teaching sessions are in Spanish , but our students and instructor usually speak English providing a rich opportunity for a very open and international exchange of experiences and cultures each year. Our groups of students each year usually include a balanced combination of Spanish students from multiple locations in the country and international students from different countries (e.g. Germany, Russia, China, Sweden, Morocco, Mexico, USA, Canada, France, among others).

You can find below some extra information regarding methodology and modules in this master.

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Master in Tourism & Hospitality Management

Ranked 1st in Spain and 10th in the world  by EDUNIVERSAL, the International Master in Tourism & Hospitality Management is an established programme , which 100% graduates are working after 3 months.

The Master in Tourism & Hospitality Management is a  one-year degree  specially designed to prepare graduates to pursue an international career in the tourism and hospitality industry.

Throughout the year, participants of the Master in Tourism & Hospitality Management develop core  Hospitality Management competencies , as well as personal and professional skills in the areas of communication, negotiation, teamwork and leadership. The core subjects are delivered at our main campus in the centre of Barcelona, while leadership skills are developed at the Collbató Residential Training Campus.

Throughout the Master, participants are exposed to  real-life case studies  facilitated by a combination of academics and practitioners using a unique methodology based on small, multicultural classes.

In addition, the programme has an optional Hospitality Training Practicum which  will enable you to work at national and international  level in top companies in the tourism and hospitality sector. The programme will also give you access to young talent programmes which will allow you to run your own department in two to three years.

The International Master in Tourism & Hospitality Management programme offers you the opportunity to do a week's training in an international destination and experience first hand business on an international level. You will live a great experience as a future manager in the Tourism and Hospitality Management industry through a practical learning experience. 

Programme taught in English

Request information, featured events, coffee chats - meet eada business school in india, coffee chats - meet eada business school in lima peru, coffee chats - meet eada business school in sofia, dates and timetable, your school, your year at eada is a transformative experience. our master in tourism & hospitality management positions you to reimagine and pursue your highest aspirations – both personal and professional. .

Enjoy a European tourism hub

Barcelona is a world hub for tourism and international trade fairs, and you will be invited to live the hospitality sector from our central location. 

Get your hands dirty

You actively participate in engaging class discussions, sharing your insights and debating solutions to real issues in the hospitality sector – all under the guidance of our experienced faculty.

Stand out from the crowd

Small class sizes and individual follow-up make the most of your unique potential. Joint activities allow you to integrate into the larger EADA community without losing that personal touch.

Develop the leader in you

Our intense leadership development programme takes you from the reflection phase right through to implementation, preparing you to be a self-aware, effective leader of change.

Internationalise your profile

There is no better preparation for your future career than spending a year at EADA, with multicultural, multidisciplinary teams working together to solve the business problems facing today’s top companies.

Hack your dream career

With a curriculum specially designed for the hospitality sector, regular networking opportunities and recruiting events with top companies, it is no wonder that graduates have their pick of career paths.

Rankings, accreditations & partnerships

EADA is among the Transforming Schools (level 4)

Best business schools for the world rating, from being the best in the world to being the best for the world.

The Positive Impact Rating measures how business schools contribute to solving societal challenges by energising the school and its culture, by educating responsible leaders and by being a role model institution.

Your campuses

Your home away from home., at eada, we believe that diversity is the spice of life, and we are committed to providing a rich and varied experience for our students. our unique multi-campus methodology guarantees that your master's will be a once-in-a-lifetime experience..

EADA-Barcelona City Centre Campus - Professional know-how

Practical, hands-on classes with experienced professionals to develop the strategic vision and problem-solving skills to excel

EADA-Residential Training Campus  - Leadership development

Role plays, outdoor training and business simulations to make you an expert in building relationships and inspiring teams

 EADA partner schools around the world - a Global mindset

A trimester or a whole year at one of our prestigious partner schools to hone your skills and fine tune your cultural agility

Your Master in Tourism & Hospitality Management

Develop the knowledge and skills to stand out from the crowd., from the very first day, you dive deep into the world of tourism and hospitality.  you develop the critical thinking skills to analyse and perform well in even the most demanding business situations. expert faculty and carefully selected case studies mean that you leave with a firm grasp of latest professional practice and the strategy to apply it effectively. , core courses.

• Expansion or Internationalisation for Managers
• Finance for Managers
• Global Compass: Geoeconomics & geopolitics
• Innovation & Entrepreneurship in Hospitality
• Management of Information Systems
• Marketing: Creating Value
• Marketing: Delivering Value
• Organisational Behaviour
• Prof. Concentration in Consulting
• Prof. Concentration in Food & Beverage
• Prof. Concentration in M.I.C.E.
• Prof. Concentration in Travel Distribution
• Quality & Leadership
• Revenue Management
• Service Operations Management
• Strategic People & Organisational Management
• Sustainability in the Hospitality Industry

Leadership development programme

• Leading Oneself
• Leading in Teams
• Leading across the Organisation
• Leading Oneself in Society

Complementary components

• International Business Immersion Week (company visits abroad or in Barcelona)
• Sustainability Week
• Company visits & trade fairs

Conferences

• Marketing Challenge
• Practical Final Project
• Exchange & Double Degree (optional)

Optional internship

The class schedule allows for you to combine your studies with a challenging work assignment

Participants who successfully complete the programme will receive the degree "International Master in Hospitality Management" from EADA Business School. Participants with an undergraduate degree that is officially recognised in the European Higher Education Area (EHEA) or equivalent are also eligible for the university degree "Máster Universitario en Gestión Empresarial Especialidad en Gestión Empresarial Internacional" (Master in Business Management specialisation in International Business Management) worth 60 ECTS from the Universidad de Vic-Universidad Central de Catalunya.

Ester Tueros, Ukraine

Management development graduate program, hilton hotels (u.k.), “for me, the learning by doing methodology was a definite highlight. eada uses a hands-on approach in all classes, incorporating case studies, group projects and oral presentations. the methodology was practical, and put us in the shoes of managers who need to take a decision. the content of the courses is also very connected to real life, so i learnt how to apply all the knowledge to real situations.”, your network, connect with leaders in the industry., an integral part of the programme is getting out of the classroom to see case studies in action and network with world-renowned professionals. you gain an inside look into the culture and day-to-day life of a wide range of companies and explore different professions in real operating environments..

Company visits

Get exposure to diverse working methods, interact with different company structures across sectors, and develop an in-depth understanding of best practices through conversations with respected industry leaders.

Trade fairs

Get a comprehensive overview of tourism and hospitality while learning about the latest trends and advances. Encounter innovative solutions to industry-wide challenges and be inspired by the disruptive perspectives of pioneering companies.

Hone your expertise in specialised areas by building relationships with experts facing the same challenges that you analyse in class. Share your ideas and ask questions to become an expert in your own right.

Your Marketing Challenge

Work as a consultant for a real company, you compete in teams to develop a marketing plan for a client company that has a real issue such as increasing sales, reaching a specific target client, entering a market or identifying innovative channels to reach the customer. you act as teams of consultants that pitch your approach, and the winning team has the chance to see the plan implemented. .

Your International Business Immersion Week

Connections that make the difference., the classroom is not where learning ends, but rather where it begins. with this in mind, we bring you out of the classroom to meet with professionals from diverse fields to get their take on key challenges in business today..

In a typical year, EADA offers the International Business Immersion Week in a variety of cities, including international destinations. Cities are selected in each case for their special mix of innovative business sectors, diversity and cultural significance. The itinerary is organised around a series of company visits, workshops, cultural events and connections to EADA alumni. Last year's participants chose from Barcelona, Berlin and Milan.

This shared activity is also your opportunity to network with the entire master's cohort from all 7 of our International Masters. Making meaningful connections with companies, professionals and classmates is an important part of your EADA experience.

Your optional internship

Get know the industry from the inside out., during or after your master, you have the option of taking on a challenging work assignment to apply what you have learned directly to your area of choice. the incorporation of practical work experience, formal training, and support by career development advisors provides participants with the unique opportunity to develop and assume responsibilities within the hospitality industry.  you can use your internship to explore your future career path and a new culture - our students have carried out internships in more than 20 countries..

Booking.com Capgemini Worldwide eDreams ODIGEO Hilton Worldwide Horwath HTL Intercruises

Lastminute.com The Ritz Carlton Starwood Hotels THR Innovative Tourism Advisors Xotels - Hotel Revenue Management Consulting

THE AMERICAS & CARIBBEAN

Elaine Bell Catering Company Eurobuilding Hotels Group Hotel Jermone IHG Meliá Hotels Sandals Sandy Lane

Hyatt Hotels Interlaken OCT Hotel Meliá Hotels Novotel Manila Araneta Center Sofitel, Accor Hotels The Shanti Collection

MIDDLE EAST

Mandarin Oriental Jumeira Melia Hotels One&Only

One&Only (Mauritius)

AUSTRALASIA

Four Seasons Hotels (French Polynesia)

Your practical final project

Try out your new knowledge and skills., the final project integrates theory and practice to solve real-life management problems – from a detailed business plan for a luxury eco hotel to the launch of an innovative startup in the travel industry. you choose the focus of your project, and develop it together with your group under the guidance of an experienced tutor. the project is designed so that you hit the ground running after graduation – having acquired the confidence, time management skills and strategic vision that make you a valuable asset to any company..

Project focus areas

Travel industry

Restaurants

Cultural heritage

Bars & nightlife

Your career opportunities

Committed to your success., our master in tourism & hospitality management is designed to make you into a well-rounded, value-strong professional with the know-how to impress and the leadership skills to execute a strategic plan of action. the programme is closely aligned with the needs of the today’s top companies in the industry, as demonstrated by the outstanding employment rate..

100% employed after 3 months

In top companies in:  consulting, F&B, hotels, M.I.C.E., travel distribution

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Master's Degree in Tourism Management and Planning

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• International
• Labour insertion

Degree number of credits: 60

Compulsory credits: 11

Elective credits: 30

Final project: 10

Work placements/Internships: 9

Degree code: 2135

Teaching type: face-to-face

Knowledge branch: Social and legal science

Master degree website: www.uv.es/masterdeturismo

Places available for new students: 40

Minimum number of enrolment credits per student: 36

Price per credit [2023-2024 academic year]: 35,34 €

Management Centre: Faculty of Economics

Languages used in class: Spanish

Participating Universities: University of Valencia

Academic Coordinating Committee: Gregorio García Mesanat (Director) Rubén Arnandis Agramunt Amparo Cervera Taulet Antonia Mohedano Suanes Fernando José Pons Verdú Rosa Maria Yague Perales Ignasi Duart Redón (PAS)

PhD programme linked to this Master’s programme: International Economy and Tourism

Pre-enrolment information: Student Information Service

Academic information: [email protected]

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• Master in Tourism & Hospitality Management | Barcelona »
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Master in Tourism & Hospitality Management

Three terms/one year

Number of Credits

Start dates.

October, January & April

Fees per term

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An increasingly globalized world has led tourism to become the fastest growing industry in business today. Modern companies require academically qualified, visionary leaders with an entrepreneurial mindset to create new business models and understand changes in technology and consumer trends. Focusing on the development of executive skills and strategic aptitudes, this program explores the theories, practices and frameworks that make up the tourism and hospitality fields, while developing understanding of international and intercultural management needs.

Degree Awarded

• A university master’s degree  (título propio)  awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
• A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

About Our Validating & Accrediting Partner

Universidad Católica San Antonio de Murcia

The Universidad Católica San Antonio de Murcia (UCAM) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 066, and is legally authorized to accredit higher education qualifications according to Organic Law 6/2001, 21st December, which pertains to universities.

UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of Universia, CIS, FIUC, among others.

• Ranked 10th university in Spain in StuDocu World University Ranking 2020
• Rated with four stars   overall by QS Stars
• Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021

At EU's campuses in Barcelona and Geneva, as well as on our Digital Campus, students earn university bachelor’s, master’s and MBA degrees from UCAM, Spain,  (título propio).

UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of the following organizations, among others:

The recent achievements of UCAM include:

• Rated with four stars overall by QS Stars
• Ranked 10th university in Spain in StuDocu World University Ranking 2020
• Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021

Additional Qualification

After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc in International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.  

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

With over 20 years of experience in hospitality, President of Global Operations at Four Seasons Hotels and Resorts Christian Clerc, offered his optimistic vision of a sustainable travel industry. He advised students how to build and lead a successful global hospitality brand. 

More exclusive CONFERENCES AT EU

Benefits of Studying a Master's

International networking.

with classmates, lecturers and business professionals

Build your network

and succeed in the global business world

Expand your leadership skills

to take on new managerial roles

Why Barcelona?

Studying a Master in Tourism & Hospitality Management in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

This Program is Also Available in

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EXPLORE EU’S BARCELONA CAMPUS

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

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EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.

Carla Solimano, Master in Digital Business Peru

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Master in Tourism and Hospitality Management in Barcelona

• Program Structure
• Academic Calendar
• Admission & Fees

The Master in Tourism and Hospitality Management in Barcelona provides students with an in-depth knowledge and understanding of the tourism and hospitality industry in one of the most vibrant and attractive tourist destinations within Europe – Spain.

The Master in Tourism and Hospitality Management in Barcelona incorporates comprehensive perspectives on tourism by addressing numerous sectors within the industry, from global tourism companies and sustainable tourism to marketing of destinations and emerging concerns in international tourism and hospitality. Students earning their Master in Tourism and Hospitality Management in Barcelona gain the practical knowledge able to step into the industry prepared to tackle the current challenges facing tourism professionals today.

The innovative curriculum prepares students for the real-world in the hospitality industry by incorporating specialized workshops, networking events and case studies into their education. MA in Tourism and Hospitality Management in Barcelona students will be exposed to amazing contacts within the W Hotel, the Mandarin Oriental, and Booking.com, and will have the opportunity to participate in highly acclaimed global events like FITUR, an international tourism trade fair hosted in the capital of Spain.

Master of Arts in Tourism and Hospitality Management

Barcelona or Blended

ANNUAL INTAKES

OCT | JAN | APR | JUL

Afternoons & Evenings

TUITION FEES

*an additional annual administrative fee (950 EUR) and registration fee (200 EUR) must be paid.

PROGRAM HIGHLIGHTS

Faculty with Industry Experience

Company Visits to Leading Companies from the Tourism Industry

Students from 70 Different Countries

Exclusive Access to Tourism & Hospitality Industry Events

Practical Knowledge Applicable on a Global Scale

Career Opportunities at Top Tourism and Hospitality Companies

RANKINGS, ACCREDITATIONS & PARTNERSHIPS

Recognized as a Leader in Global Education by Newsweek Magazine

Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

Awarded as a Four Stars Business School by QS Ranking System

The only higher education institution in Spain accredited by Microsoft as a leader in digital education

MA in Tourism & Hospitality is Accredited by the European Council of Business Education

WHAT YOU WILL LEARN

SPECIALIZE IN THE TOURISM AND HOSPITALITY INDUSTRY: Gain customized training and insight into the world of tourism and hospitality management from leaders who have years of experience working within the industry.

DEVELOP SKILLS REQUIRED BY THE DIGITAL ECONOMY: Learn about the advancements in the digital realm within the operations of tourism and hospitality management. Train to be a professional able to lead teams through the digital transformation happening today.

WORK IN VARIOUS TOURISM AND HOSPITALITY SEGMENTS: Concentrate on your primary areas of interest and passion; whatever it may be, from working in luxury resort management to developing an online travel application, students will acquire an extensive education focused on the various sectors within the industry.

PREPARE TO TACKLE CHALLENGES IN THE 21ST CENTURY: Learn about sustainability and ethical business practices while studying for your Master in Tourism and Hospitality Management in Barcelona and become an advocate for change.

CAREER OPPORTUNITIES

Take advantage of GBSB Global Business School’s wide-ranging resources that support students in procuring their professional ambitions in tourism and hospitality in Barcelona, Spain, or internationally. GBSB Global Business School supports its Master Tourism and Hospitality Management in Barcelona students preparing for their next step in their professional careers by offering specialized training workshops, guest speakers, industry presentations on and off campus, and career services.

Employment At Top Companies

STUDENT TESTIMONIALS

SAMI ABU KISH, Qatar Job Title-->

"I have found the MA in Tourism and Hospitality Management teachers to be very professional and stem from a wide range of professions with tangible, real life experiences. This was the definitive factor in my choice of school as I am interested in learning from professionals in the field in an intellectual format."

GBSB Global Alumnus, Class of 2014

SALAMA ALSHORAFA, Palestine Job Title-->

"Among all the universities in Barcelona that I found, I chose GBSB Global because it offered programs taught in English, and it was full of students and teachers from all different cultures and backgrounds from around the world."

GBSB Global Alumnus, Class of 2016

Understand the Challenges the Tourism & Hospitality Industry Faces in the 21 st Century and How to Manage Tourism & Hospitality Businesses

Tourism & Hospitality Management and Event Planning

• International Tourism & Hospitality Management
• Event Management in Tourism

(Learning-by-doing: the students will be required to organize a real conference in tourism & hospitality)

Sustainable Tourism Development

(Meetings with Managers)*

Approach Customers from Around the World by Learning Digital Marketing Tools and Manage New and Existing Projects in Tourism & Hospitality

Digital Marketing

Project Development & Finance

• Financial Strategies for Business Development
• Entrepreneurial Project Management

Learn How to Design the Most Innovative Services in Tourism & Hospitality and How to Conduct Operations with Success

Destination Management & Tourism Product Conception

(The course is based on visits to tourism & hospitality companies)

Operations and Touristic Facilities Management

Strategic Food & Beverage Management

(Meetings with Managers & Company Visit)*

Become a Leader & a Global Manager

Transversal Competencies of Global Leaders

• Communication, Time Management & Leadership
• Ethics & Responsibility

Capstone Master Project: A practical group project in which the students perform an organizational analysis or audit, a case study or original research on a specific topic of interest.

* Meetings with managers involve guest speaker lectures on campus as well as practical visits to companies; the number of such meetings may vary.

Academic Calendar 2022-2023

ARIEL CASTILLO

Academic Background BA, Hotel & Tourism Management, School of Tourism, Argentina MBA, Business Management and Marketing, ESERP Business School/Barcelona University, Spain PhD, Tourism, Cardiff Metropolitan University, UK

Career Experience Director, Castleheart S.L., Spain UK Market Account Executive, City Service Travel Agency, Argentina Consultant/Conference Organizer, XXIII Panamerican Congress of Ophtamology, Argentina

WILLEM VAN ROSSEM

Academic Background Bachelor of Science, Tourism Management, University of New Hampshire, USA Master, Customer Service & Service Culture, Cornell University, USA

Career Experience Managing Director, GuestConnection, Spain Assistant Director of Operations & Quality Assurance, Dolce Hotels & Resorts, Spain Customer Service Manager, PortAventura Events, Spain

VICTORIA BALLESTA

Academic Background Bachelor Degree, Law, Universitat de Barcelona, Spain MBA, ESADE Business School, Spain MBA, Exchange Program, UCLA, USA MA, Digital Marketing & Inbound Marketing, IEBS Business School, Spain PhD, Civil Law, Universitat de Barcelona, Spain

Career Experience Founder & Manager, Victoria’s Cakes, Spain Marketing & Digital Manager, CLB/Teknon/Ruber Internacional/Inmaculada, Spain Marketing & Trade Marketing Manager/Business Development Manager, Omega Pharma, Spain

OSCAR BUJOSA

Academic Background BA, Architecture & Urbanism, Universidad Nacional Pedro Henriquez Urena, Dominican Republic MA, Architecture & Urbanism, Universidad Nacional Pedro Henriquez Urena, Dominican Republic

Career Experience Technical Director, Corporacion Hotelera Internacional RD, Dominican Republic Manager, Marriott Renaissance Barcelona Airport Hotel, Spain Architect/Senior Project Manager, OB Gestion de Proyectos & Consultoria, Dominican Republic

REYNALD NAULLEAU

Academic Background BBA, SKEMA Business School, France MSc, Strategic Tourism Management, SKEMA Business School/European School of Management, France

Career Experience CEO & Founder, ZGOAT, France Area Manager, Golden Tulip Hospitality Group, France Sales Manager, Louvre Hotels, France

TO BE QUALIFIED FOR ADMISSION TO MASTER IN TOURISM AND HOSPITALITY MANAGEMENT IN BARCELONA, YOU MUST:

Have earned a Bachelor’s degree (or equivalent) or higher; be in the process of finalizing your Bachelor’s degree (or equivalent), or demonstrate a high level of relevant professional experience

Proof of Proficiency in the English Language:

• English as a native language;
• TOEFL - Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based);
• IELTS - Minimum score: 6.0;
• Cambridge ESOL, Certificate in Advanced English (CAE) - Minimum score: C;
• English as the language of instruction during previous studies in the formal educational system;
• Internal English level testing at GBSB Global.

Complete all required forms for admission and submit all required documents

Application Fee

Enrolment Fee (Paid upon Admission)

Annual Administrative Fee

Tuition Fee for the Program (60 ECTS credits)

See payment details

Tuition Fee per Quarter (20 ECTS credits)

Tuition Fee per Academic Credit (1 ECTS credit)

(Visiting students)

Minimum Advanced Tuition Payment (Non-EU Students)

Due at the time of program acceptance and a requirement to send visa documents

The remaining Tuition Fees are due the first Friday (Week 1) of the program.

Master´s Program Duration: 3 Quarters = 1 Academic Year

A discount may be applied if the student choses to pay the full amount at the time of program acceptance. · If payments are not paid by the deadlines, a penalty fee is applied as per Terms and Conditions. · Payments are accepted online or by bank transfers (commission charges may apply). · Program fees do not include accommodation, flights, insurance or program materials. · Students who wish to participate in Global Study Trips may do so by paying additional fees.

WHY BARCELONA

Barcelona is a 1 st in Europe for quality of life and clearness of environment (European Cities Monitor 2011, 2012 Quality of Life City Rankings - Mercer Survey)

Barcelona is a 2 nd Place in Europe (after London) for beign promoted as a business center (European Cities Monitor 2011)

Million Residents in Barcelona (2016)

Barcelona has a typical Mediterranean climate with mild winters and warm, sunny summers

international companies (that work in the mobile industry) come to the yearly World Mobile Congress in Barcelona

The admissions department at GBSB Global Business School will be happy to answer all of your questions. This online form is the first step you have to take if you want more information.

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Starting dates

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design , multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. All campuses follow the same academic calendar.

Program duration

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.

Part-time students can earn a Master degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection and the course planning; earning half the typical number of courses equals twice the duration of the full-time program. The more flexible the working hours, the more courses will be available to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Part-time studies are available only for students with a national passport or residence permit.

Teaching schedule

Courses are available in various formats , including daytime courses between 8.30 and 18.30, seminar courses with visiting professors on consecutive days, online courses available 24/7, and at certain campuses also evening courses from 19.00 to 22.00 and weekend courses on Saturdays, or any combination in a blended format . Courses are scheduled typically in sessions of 3 hours each. Connect with an admissions advisor, or refer to the course planning once enrolled to find out more about course availability in specific formats throughout the academic year.

Program language

All courses are taught entirely in English across the campus network. Students should have a certain proficiency in English when they start. Refer to the Admissions Catalog for further details. Typically, non-native speakers who studied in English before or those who had advanced English lessons during previous studies, and with sufficient confidence, perform well. Because of the multi-cultural environment, only a relatively small percentage of students are native speakers.

Campus locations

Study programs are offered at several campus locations . All campus locations offer an identical study program and follow the same program structure. Students are encouraged to transfer between campus locations.

Global study trip

Each academic year, students from all campuses in Europe, as well as students from our academic partners can join our Global Study Trip to Tokyo, Japan . The weeklong trip is packed with cultural excursions, company visits, social activities and an Asian Management seminar.

Application deadlines

Our Admissions Department applies a rolling admissions process and does not set deadlines to submit applications because of the multiple starting dates available. Applications are reviewed continuously troughout the year . Only in case a student visa is required do we recommend to apply 1-3 months prior to the intended starting date.

Admission requirements

Students should be fluent in English , and have obtained a Bachelor degree (or equivalent). Refer to the application process for further details on the recommended English language levels.

Degrees with 180 European credits or 120 American semester credits are considered equivalent . Other degrees can be submitted along with your application for review by our Admissions Department. No distinction is made between academic or professional Bachelor degrees.

Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master foundation program in order to be fully prepared for our graduate programs.

Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses.

Admissions catalog

The Admissions Catalog is the most comprehensive overview of all programs and courses offered by the school, and also includes all information regarding the admission process. This document is considered the most up-to-date in case of inconsistencies with the website.

Program fees

Program fees are calculated pro-rata per campus where the student completed courses and earned credits. The total fees are due payable on a quarterly basis on a fixed payment schedule. Program fees cover matriculation and tuition fees but do not include the cost of living, housing, travel, transport, health insurance, study materials and other expenses. For more details, refer to the document attached.

Credit system

Master programs consist of 60 European credits , equivalent to 40 American semester credits. Courses are assigned a number of credits, indicating the estimated workload. Each credit equals up to 30 learning hours, including contact hours, exam hours, self-study hours and group-study hours. Contact hours vary depending on total student enrollments per course. The workload of a typical full-time graduate student amounts to 20 credits and 600 learning hours per quarter, for a total of 60 credits and 1800 learning hours.

Grading system

Students are assessed on a combination of attendance, participation, individual assignments, group assignments and exams. Assignments may include reading materials, term papers, reports, presentations, and others. The combination of these assessments provides students with an equal opportunity to demonstrate their skills and knowledge . The minimum passing grade is D (60%). In case of an FX grade, students have the option to request a second exam in order to obtain the minimum passing grade of 60%.

Honor system

Students who achieve a certain GPA ( Grade Point Average , or the weighted average of all grades earned, calculated on a 4.0 scale), will have their academic honors listed on the academic transcript issued together with the diploma.

Academic degree

Upon successful completion of the study program students receive an international private Master of Arts in Tourism and Hospitality Management degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned. Learn more about the school's academic degrees and accreditation .

Program content

These requirements are valid for all students starting in October 2018 or later. Students starting prior to October 2018 are required to complete 26 courses consisting of the same requirements above plus 2 electives. Enrolled students can refer to the Student Guide for the correct program requirements. The relevant courses are subject to change and availability.

• FIN5001 - Applied International Financial Management (2)
• FIN5002 - Budgeting (2)
• FIN5003 - Capital Budgeting (2)
• FIN5004 - Cost-Volume-Profit Analysis (2)
• FIN5005 - Financial Risk Management (2)
• FIN5006 - Financial Statement Analysis (2)
• FIN5007 - Mergers and Acquisitions (2)
• FIN5008 - Working Capital Management (2)
• FIN5101 - Comprehensive Cases in Financial Management (2)
• FIN5201 - Graduate Research Project in Financial Management (2)
• QUA5001 - Applied Financial Calculus (2)
• HUM5001 - Compensation Strategy and Systems (2)
• HUM5002 - International Labor Relations (2)
• HUM5003 - Leadership and Management (2)
• HUM5004 - Personnel Performance Management (2)
• HUM5005 - Personnel Planning and Work Design (2)
• HUM5006 - Personnel Recruitment and Selection (2)
• HUM5007 - Personnel Training and Development (2)
• HUM5101 - Comprehensive Cases in Human Resource Management (2)
• HUM5201 - Graduate Research Project in Human Resource Management (2)
• MAN5003 - Change Management (2)
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• MAR5001 - Analyzing Marketing Opportunities (2)
• MAR5002 - Applied Consumer Behavior (2)
• MAR5003 - Applied Design Marketing (2)
• MAR5004 - Applied Retail Strategies (2)
• MAR5005 - Asian Brand Strategy (2)
• MAR5006 - Brand Management (2)
• MAR5007 - Creative Advertising (2)
• MAR5008 - Developing Marketing Strategies (2)
• MAR5009 - Digital Business Marketing (2)
• MAR5011 - Planning Marketing Programs (2)
• MAR5012 - Product Management (2)
• MAR5013 - Sales Management (2)
• MAR5101 - Comprehensive Cases in Marketing Management (2)
• MAR5201 - Graduate Research Project in Marketing Management (2)
• INF5001 - Business Intelligence (2)
• OPE5001 - Enterprise Resource Planning (2)
• OPE5004 - Inventory Control Systems (2)
• OPE5006 - Managing the Supply Chain (2)
• OPE5007 - Operations Management (2)
• OPE5008 - Production Management (2)
• OPE5009 - Project Management (2)
• OPE5010 - Total Quality Management (2)
• OPE5101 - Comprehensive Cases in Operations Management (2)
• OPE5201 - Graduate Research Project in Operations Management (2)
• QUA5002 - Management Science (2)
• QUA5003 - Operational Decision-making Tools (2)
• view the list of all graduate courses
• OPE5002 - Event Management in Practice (2)
• TOU5001 - Eco-tourism (2)
• TOU5002 - Hospitality Management in Practice (2)
• TOU5003 - Leisure Management in Practice (2)
• TOU5004 - Tourism Management in Practice (2)
• TOU5101 - Comprehensive Cases in Tourism and Hospitality Management (2)
• TOU5201 - Graduate Research Project in Tourism and Hospitality Management (2)

Electives can be any course scheduled that does not already count towards other program requirements.

Program options

The Study Abroad option allows students to transfer for one or more quarters to another campus without experiencing program interruptions or extensions. Courses and programs remain fully compatible across all campuses, however not all specializations are available at all campuses. Refer to the program schedule for further details.

Students who prefer shorter study abroad experiences can join seminar courses taught by visiting professors at any of our campuses instead, at one or more times during the program.

The New York Extension Program is operated by a local academic partner institution and is available to all graduate students who wish to complete a study abroad period of up to 12 months in downtown Manhattan. This program is available in addition to your studies at UIBS.

The Private Tutoring and Private Coaching options allow students to schedule additional one-on-one sessions with professors or study coaches to catch up on missed contact hours or to receive additional academic support. Sessions are charged per hour and take place on-campus at a time that is convenient for both the student and professor or coach.

The Internship option encourages students to put their skills and knowledge into practice through offers received by our Careers Department from regional and international companies and organizations. No credits can be awarded for internships. Internship agreements of up to 3 months are available only for students with a national passport or residence permit and cannot be considered for a student visa extension.

Global Master program

Earn a global degree at UIBS by studying in Europe and Tokyo, and finishing with one of our academic partners in New York.

Dual Master programs

Earn a second degree at UIBS for an additional 30 credits, or continue with one of our academic partners around the world.

Study Abroad in Tokyo, Japan

Spend one or more quarters at our satellite campus in Tokyo, Japan and experience all the city and country have to offer.

Flexible Liberal and Global Studies

Consider alternative programs from our sister institution, European College for Liberal Studies (ECLS), including International Relations.

One-minute Introduction

Watch our animated one-minute introduction video to learn more!

Check out several interviews with students from our various campuses!

Check out several interviews with professors from our various campuses!

2017 Graduation Ceremony

Watch the video of our most recent Graduation Ceremony in Barcelona!

"The school had an incredible nurturing environment that I felt comfortable growing in. It was very challenging as well; I felt very open talking to my professors and fellow students about pushing myself forward academically and as a person." Scarlett, Bachelor Student

"I’ve been able to create long-lasting friendships with international people from all over the world. UIBS has given me all the professional skills and tools I needed to develop in my career." Elvitz, Master Student

"The school is so diverse; you have the possibility to travel the world and change campuses. During the global study trip, so many campuses came together, and even if you don’t know the students, you have something in common and everybody is just one big family." Philip, Bachelor Student

Dedicated to cross-cultural education with a global perspective, the United International Business Schools organization ( UIBS ) is an independent and accredited private higher education institution with campuses in Europe and Asia. UIBS offers flexible business and management studies at the Undergraduate/Bachelor/BBA , Graduate/Master/MBA and Postgraduate/Doctor/DBA level.

Campus Barcelona

Learn more about our sister institution, the European College for Liberal Studies ( ECLS ), offering flexible liberal and global studies at the Undergraduate/Bachelor , Graduate/Master and Postgraduate/Doctor level in Europe and Asia

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13 Top Tourism & Leisure Masters in Spain for 2023

There are 13 study programs available at 10 universities in Spain , according to data provided by Erudera.com.

Why should you study in Spain?

Spain is one of the world's top study destinations for international students and definitely a higher education paradise. In Spain, you will find countless prestigious and top-ranked universities for , hundreds of specialized study programs to choose from, degrees that are valued globally, and affordable studies. Not to mention, Spain is a country with a unique culture, dynamic lifestyle, and many interesting places to explore during your studies here.

ESIC Business & Marketing School

EU Business School Spain

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University of Cadiz

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Autonomous University of Barcelona

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Innovation and Tourism Marketing

Master degree

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Tourism Marketing Management

Tourism & Hospitality Management

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Management and Direction of Tourism Companies and Institutions

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Management and Organisation of Event Tourism

Tourism management in cultural heritage.

Destination Management, Tourism and Leisure Facilities

Related fields of diciplines, related fields of study levels.

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Master in Tourism & Hospitality Management

Three terms/one year

Number of Credits

Start dates.

October, January & April

Fees per term

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An increasingly globalized world has led tourism to become the fastest growing industry in business today. Modern companies require academically qualified, visionary leaders with an entrepreneurial mindset to create new business models and understand changes in technology and consumer trends. Focusing on the development of executive skills and strategic aptitudes, this program explores the theories, practices and frameworks that make up the tourism and hospitality fields, while developing understanding of international and intercultural management needs.

Degree Awarded

• A university master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
• A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

About Our Validating & Accrediting Partner

Universidad Católica San Antonio de Murcia

The Universidad Católica San Antonio de Murcia (UCAM) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 066, and is legally authorized to accredit higher education qualifications according to Organic Law 6/2001, 21st December, which pertains to universities.

UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of Universia, CIS, FIUC, among others.

• Ranked 10th university in Spain in StuDocu World University Ranking 2020
• Rated with four stars   overall by QS Stars
• Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021

At EU's campuses in Barcelona and Geneva, as well as on our Digital Campus, students earn university bachelor’s, master’s and MBA degrees from UCAM, Spain, (título propio).

UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of the following organizations, among others:

The recent achievements of UCAM include:

• Rated with four stars overall by QS Stars
• Ranked 10th university in Spain in StuDocu World University Ranking 2020
• Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021

Additional Qualification

After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc in International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.  

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

With over 20 years of experience in hospitality, President of Global Operations at Four Seasons Hotels and Resorts Christian Clerc, offered his optimistic vision of a sustainable travel industry. He advised students how to build and lead a successful global hospitality brand. 

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Benefits of Studying a Master's

International networking.

with classmates, lecturers and business professionals

Build your network

and succeed in the global business world

Expand your leadership skills

to take on new managerial roles

Why Barcelona?

Studying a Master in Tourism & Hospitality Management in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

This Program is Also Available in

Campus facilities.

EXPLORE EU’S BARCELONA CAMPUS

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.

All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

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Success Stories

EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.

Carla Solimano, Master in Digital Business Peru

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Master in management, master in marketing, master in digital business, master in finance, master in innovation & entrepreneurship, discover our campuses.

EU Barcelona boasts two state-of-the art campus buildings right in the heart of one of the world’s most vibrant and advanced smart cities.

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• Full time (40)
• Part time (11)
• English (31)
• Spanish (26)
• Galician (1)
• Portuguese (0)
• On-Campus (37)
• Distance Learning (14)
• Blended (5)
• Administration, Business, and Economics
• Business Administration
• Business Management
• Cultural Studies
• Event Management
• Food and Beverage Business
• Healthcare Studies
• Hospitality
• Hotel Management
• Information Technology
• Interior Design
• Project Management
• Urban Design

Executive Master in Hotel Management, Catering Companies and Food & Beverage

Ostelea | distancia.

• Madrid, Spain
• Barcelona, Spain

Blended, Distance Learning

The tourism sector is experiencing a time of profound change, with the effects of globalization, segmentation and competitiveness. Within this environment, one of the markets that has the greatest weight is the hotel industry.

International Master in Tourism & Hospitality Management

Eada business school barcelona.

The International Master in Tourism & Hospitality Management aims to boost your professional opportunities in the hospitality industry, whether you aim to take your first steps in the profession or to accelerate your career progression. Graduates find work in the top companies in the sector across all areas, including hotels, consulting, food and beverage, travel distribution, and the M.I.C.E. industry. The program is designed to ensure that you will be able to apply your new skills in the workplace quickly after graduation and advance rapidly in your chosen area. Experience firsthand the tourism industry of Mallorca with our exclusive study trip! Designed for students in the Master in Tourism & Hospitality Management, this immersive journey offers insights into key industry players, sustainability developments, and culinary excellence, providing invaluable networking opportunities and academic enrichment.

MIM - Master in International Management - Hospitality Management

United international business school.

• Zürich, Switzerland
• Antwerp, Belgium

Full time, Part time

Blended, On-Campus

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Hospitality Management, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

MSc in Hospitality and Tourism Management

Escp business school - madrid campus.

• London, United Kingdom

This life-changing MSc will give you the training and tools you need to have a successful and international career in the hospitality & tourism sector. TOP 10 Worldwide according to the Eduniversal Ranking 2022

Master in Business Administration (Leisure Management: Tourism, Hospitality, Events)

Cedeu - university study center.

Distance Learning, On-Campus

A Master in Business Administration (MBA) program with an international focus is designed to provide students with a global perspective and the skills needed to excel in today's competitive job market. Here are some key points regarding the benefits and features of such a program: International Education Experience: An MBA with an international focus often includes opportunities to study or work in diverse international settings. This experience can be valuable for developing a global mindset and a deeper understanding of international business practices.

Master in Business Tourism and Event Management

Euroaula barcelona.

This Master’s Degree in Business Tourism and Events Management aims to provide the necessary training for professionals in organising and managing events, meetings and congresses, with a particular focus on business tourism and the MICE sector.

Master in E-tourism & Revenue Management

Insa business, marketing & communication school.

The Master’s in e-Tourism & Revenue Management provides knowledge in digital tools and social networks that enable open a wide range of marketing activities and sales. Also, specialized training that optimizes resources and revenues in a highly competitive industry.

Master in Global Hospitality Management

Schellhammer business school.

• Marbella, Spain

The Master’s in Global Hospitality Management at Schellhammer Business School builds on our years of dedication to the business world and adds a strong specialisation to the core fields of Hospitality. Students on this Master’s programme will delve into the Global Hospitality Management essentials, including Rooms Division & Operational Management, Food & Beverage Administration as well as Tourism Marketing, without losing sight of the challenges of Sustainability in the Tourism sector and the core knowledge about the Architecture of the Mind and Consumer Behaviour. With a strong focus on developing strong creative, critical and analytical thinking skills the Master in Global Hospitality Management at Schellhammer Business School provides a stepstone to a career with highest responsibilities in the Hospitality Industry on a global scale. Whether you are looking to enhance your skills and move your career to the next level with an outlook towards the upcoming decades or keen on boosting yourself to start your own hospitality business, this is a Master programme that covers all the options.

Master in Hospitality Management

Euht sant pol school of hospitality and culinary management, barcelona.

Our Master in Hospitality Management (MHM) is ideal not only for career changers who wish to break into the hospitality industry but also for career climbers who are already in the field and wish to fast-track their professional careers. With a global network of over 6.000 alumni, you will benefit from lifelong support in the strong community of graduates.

Master in Hospitality Management Online

Ucam universidad católica san antonio de murcia.

• Murcia, Spain
• Spain Online, Spain

Distance Learning

By studying the Master’s Degree in Hospitality Management / Máster en Dirección de Hoteles y Empresas de Restauración students will be able to carry out internships in large national and international hospitality companies (hotels, catering groups, cruise ships, catering, events) and learn from great professional mentors. In addition, they will receive excellent personalized attention from the institution.

Master in Hospitality and Tourism Accommodation Management

This Master’s Degree aims to develop students’ career as directors, area managers or entrepreneurs, enabling them to acquire the knowledge and skills necessary for decision-making in the tourism accommodation sector.

Master in Hotel Management

Our Master in Hotel Management is ideal not only for career changers who wish to break into the hospitality industry but also for career climbers who are already in the field and wish to fast-track their professional careers. With a global network of over 6.000 alumni, you will benefit from lifelong support in the strong community of graduates.

Master in Hotel Management and Tourist Establishments

Iseb - instituto superior europeo de barcelona.

The main objective of the Master in Hotel Management and Tourist Establishments is to provide our students with the strategic vision of a manager, by providing complete knowledge in relation to the management and operation of tourist establishments. This type of activities are constantly growing, requiring innovative professionals and prepared for changes and adaptation to the new paradigms of hotel management.

Master in Innovation and Tourism Marketing

English, Spanish

The Master's in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.

Master in Innovation and Tourism Marketing Online

The Master's in Innovation and Tourism Marketing Online offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.

Popular degree type

Popular study format

Popular education type

Master Degrees in Tourism and Hospitality

The study of tourism and hospitality can cover the business aspects of both the tourism industry and the hospitality industry. Some programs may focus on international aspects of the industry, which can increase a student’s prospects for career choices.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their degrees, and they fix the academic fees. They can also offer unofficial postgraduate degrees. Madrid has the largest number of bars per capita of any European city and a very active nightlife.

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Rory McIlroy is brimming with confidence as he…

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Rory McIlroy is brimming with confidence as he sets out to complete career Grand Slam at Masters

Rory McIlroy, of Northern Ireland, walks off the 11th green during a practice round in preparation for the Masters golf tournament at Augusta National Golf Club Tuesday, April 9, 2024, in Augusta, Ga. (AP Photo/Ashley Landis)

Jon Rahm, left, of Spain, talks with Rory McIlroy, of Northern Ireland, on the practice range during a practice round in preparation for the Masters golf tournament at Augusta National Golf Club Tuesday, April 9, 2024, in Augusta, Ga. (AP Photo/Charlie Riedel)

Rory McIlroy, of Northern Ireland, hits on the driving range during a practice round in preparation for the Masters golf tournament at Augusta National Golf Club Tuesday, April 9, 2024, in Augusta, Ga. (AP Photo/Charlie Riedel)

Rory McIlroy, of Northern Ireland, talks with Billy Payne, the former chairman of Augusta National Golf Club and the Masters Tournament on the driving range during a practice round in preparation for the Masters golf tournament at Augusta National Golf Club Tuesday, April 9, 2024, in Augusta, Ga. (AP Photo/Charlie Riedel)

Rory McIlroy, of Northern Ireland, looks at his notes on the 10th green during a practice round in preparation for the Masters golf tournament at Augusta National Golf Club Tuesday, April 9, 2024, in Augusta, Ga. (AP Photo/Ashley Landis)

Rory McIlroy, of Northern Ireland, hits on the 10th hole during a practice round in preparation for the Masters golf tournament at Augusta National Golf Club Tuesday, April 9, 2024, in Augusta, Ga. (AP Photo/Ashley Landis)

By DAVE SKRETTA (AP Sports Writer)

AUGUSTA, Ga. (AP) — Rory McIlroy made that familiar turn off Washington Road and onto Magnolia Lane a year ago, the one that seems to suck in those fortunate enough to make it back in time, and felt as certain as ever that it was his time to win the Masters.

After all, McIlroy had been playing well. His confidence was soaring. He had a belief in himself that was more than just a hunch.

More like a premonition.

Yet by Friday afternoon, when storms would fell three towering Georgia pines and cause the second round to push into the weekend, all those positive vibes had disappeared. After opening with an even-par 72, and still believing he was oh-so-close to stringing it all together, McIlroy shot a second-round 77 and missed the cut.

His wait to win the green jacket, and complete the career Grand Slam, had stretched to a full decade.

“No question, he’ll do it at some point. He’s just — Rory’s too talented, too good,” said Tiger Woods, who along with Gene Sarazen, Ben Hogan, Jack Nicklaus and Gary Player are the only players to have completed the modern slam.

“He’s going to be playing this event for a very long time,” Woods added. “He’ll get it done. It’s just a matter of when.”

Might be this week.

Much like last year, McIlroy drove down Magnolia Lane on Tuesday feeling good about his game. He had played well at PGA National and Bay Hill earlier this year, finished in the top 20 at The Players Championship and recently spent time in Las Vegas with renowned coach Butch Harmon, which paid dividends with a third-place finish last week at the Texas Open.

That’s not an event McIlroy typically plays before the Masters, but it was part of a plan put in place months ago. The idea was to play more often earlier in the year, getting his game sharp not only for Augusta National but the rest of the majors as well.

“This is my 16th start in the Masters, so I feel like I’ve done it quite a few different ways,” McIlroy explained, “and I guess just trying to bring a little bit of normalcy into what I sort of try to do week in, week out. I play 25 weeks a year, and there’s no point in doing anything different this week compared to other weeks, I guess.”

Even if the Masters is a week unlike any other.

Rather than arriving early and laboring through practice rounds, McIlroy instead popped into Augusta National last week for a two-day scouting trip before heading to Texas. In fact, he skipped Monday’s practice round altogether — even Woods played nine that day — and was planning to play just nine holes by himself on Tuesday and Wednesday.

“I feel like I’ve already got most of my prep work done. So it’s just about going out there and being relaxed and being in the right frame of mind,” McIlroy said, “and the more I can do that, the more I’ll be able to execute on the golf course.”

He’s come so close so often that nobody would fault McIlroy if his frame of mind these days was as skewed as a snap hook into Rae’s Creek. He had a four-year streak of finishing in the top 10 beginning in 2014, the year he won the British Open and PGA Championship. He was fifth on an eerily empty course in 2020, when the pandemic pushed the Masters into the fall. Two years ago, a blistering final-round 64 still left him three shots back of Scottie Scheffler.

Over time, the 18-year-old Northern Irishman with the cherubic face and limitless potential, who ticked off those first four major championships in a four-year span, has grown up. McIlroy is 34 now, leaner and stronger but also wiser, and it’s almost hard to believe he has spent spent nearly a third of his life chasing the only major to elude him so far.

“If I cast my mind back to 18-year-old Rory and I’m driving down Magnolia Lane for the first time, how would I feel and I think? It’s just always trying to go back to being grateful and feeling incredibly lucky that you can be a part of this tournament,” he said Tuesday. “Thankfully, I’ve improved a bit since my first start here, and I feel like I’ve got all the tools to do well this week.

“But, again, to bring those tools out, I think one of the most important things is to enjoy it,” McIlroy added with a smile, “and smell the — I guess not the roses, the azaleas along the way.”

AP golf: https://apnews.com/hub/golf

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