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Unique things to do in Italy

Book unforgettable activities hosted by locals on Airbnb.

Find local things to do

Top-rated activities.

Loved by locals

Highly rated for uniqueness

All activities near Italy

Unique things to do in Italy

Book unforgettable activities hosted by locals on Airbnb.

Find local things to do

Top-rated activities.

Loved by locals

Highly rated for uniqueness

All activities near Italy

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Home » Europe » Italy » 15 STUNNING Airbnbs in Italy [2024 Edition]

15 STUNNING Airbnbs in Italy [2024 Edition]

World-famous wine regions, a cuisine that’s known and loved all over the world, diverse landscapes, picturesque locations, and one of the world’s longest and richest history – are just some of the many reasons that make Italy a must-visit country.

Tuscany, Rome, Amalfi, and Cinque Terre are just some of the most popular Italian destinations, but there is so much more to offer than just the usual tourist attractions. If you want to discover the real Italy for yourself and do so in style and comfort, staying in one of the best Airbnbs in Italy, owned and operated by locals, is the way to do it.

I know it can be overwhelming to choose among the thousands of Italy Airbnbs, but don’t worry, because I’ve already combed through the many selections and came up with 15 of the best, the most amazing, and the coolest Italian Airbnbs.

Let’s take a look…

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Quick Answer: These are the Top 4 Airbnbs in Italy

What to expect from airbnbs in italy, why stay in an airbnb, top 15 airbnbs in italy, top 5 airbnb experiences in italy, final thoughts on airbnbs in italy.

Cozy apartment just a few steps away from attractions

• > Free breakfast
• > Free street parking

Room with private bathroom near tourist attractions

• > Near historical sites
• > Close to shopping areas

Former tower turned into residence

• > Incredible views of the surroundings

Stunning Tuscan villa with pool and incredible views of surrounding fields

• > 12 Guests
• > Free parking

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There are many places to visit in Italy and tons of attractions for you to explore and discover. If you’re a first-timer, I’m excited for you to get to know the country and if you’re someone who frequently travels to the country, I know you will fall in love with it all over again.

Luckily for everyone, Italy has a plethora of unique stays. Some cater to travelers with a limited budget while others are more suitable for those wanting opulence and luxury in their accommodations. From simple rooms with private bathrooms to huge villas with olive trees, giant pools, and expansive grounds, there’s plenty to choose from.

Private rooms

Private rooms are all over the Italian peninsula and they are the best option for those backpacking in Italy who do not want to spend too much on accommodation. You can choose from simple rooms with just a comfortable bed or the larger and more spacious kind with private bathrooms.

With private rooms, you can still interact with other guests but have a space of your own to retreat to if you would rather be by yourself. You might even have a helpful host who can tell you about places to visit during your stay.

Apartments and flats can be simple with single bedrooms and some can be larger and more luxurious with fully-equipped kitchens, patios, multiple bedrooms, and baths, as well as balconies. Others even have private or shared pools and gyms.

Apartments are ideal for travelers who have a bit more cash to spare and would like an entire property all to themselves but don’t want to splash out on a luxury villa.

Villas and cottages

Suitable for those who want large spaces, villas, and cottages are mostly found in the countryside, wine estates, and areas a little farther from big cities.

Villas and cottages can be expensive so be ready for the extra cost but you’ll enjoy other amenities which you won’t find in simple rooms and apartments. I’m talking private courtyards, hot tubs, pools, gardens, and of course, plenty more space.

Ideals for families and large groups traveling together, most villas and cottages are in more remote areas so it might make sense to rent or drive your own vehicle.

• Airbnb Experiences: To truly make your Italian escapade one for the books, you should join activities that make your stay in Italy more memorable.
• Unique Properties: Spend your vacation in some of the most breathtaking, comfortable, and one-of-a-kind homes and vacation rentals in Italy .
• Affordability: Finding the right accommodation for your needs doesn’t have to mean spending more than you can afford to. Check Airbnb for affordable properties.
• Privacy: Being on a budget doesn’t mean sharing the room with someone else. You can still have privacy and not be over your budget at the same time.
• Staying Long-Term: Discounts for long-term stays are always welcome.

Now you know what to expect from Airbnbs in Italy, it’s time to take a look at some of the most out-of-this-world places to stay in Italy that you can make as your very own vacation base.

Overall Best Value Airbnb in Naples | Cozy Central Apartment

• Free street parking
• Free breakfast

This centrally-located cozy apartment is perfect for anyone who wishes to discover Naples comfortably without spending much on accommodations. Located only a few steps away from popular tourist attractions such as Piazza Bellini and Piazza Dante, the property has easy access to two metro stations so getting in and out is quick and easy.

The home is a quiet area with several restaurants, cafes, and pizzeria nearby so if you feel hungry you can quickly grab a bite. The free breakfast from the café across the street is a nice touch that guests look forward to. The best thing is, they even bring the food to your door on Sundays. How thoughtful is that?

Best Budget Airbnb in Rome | Room w/ Ensuite near Attractions

• Close to shopping areas
• Near historical sites

No trip to Italy would be complete without adding Rome to your itinerary . You can stay in Rome and have a nice and comfortable place to come home to at night.

Located in a flat in the Prati area, it is within a 5-minute walk from popular attractions such as the Olympic Stadium, Piazza de Spagna, and the Vatican. You’re a stone’s throw away from the Spanish steps and Piazza del Popolo too. This is good news if you’re on a budget because you don’t have to spend extra on transportation.

The metro station is close by if you need to travel further out and there is easy access to buses too. An abundance of places where you can eat food at normal and non-touristic prices is another plus for this place.

Budget Tip: Dorms in Italy start from $10USD per bed. They’re the cheapest accommodation in the city. Search for hostels in the area !

Best Airbnb in Rome near Nightlife | Apartment with Jacuzzi

• Laundry facilities

Rome’s nightlife is popular and if you want to experience it for yourself, this is the perfect base. The apartment is located in Piazza Navona, one of the most important baroque squares in the world and one of the city’s hotspots when the sunsets. You are right in the center of the action when it comes to dinner, happy hour, and late-night drinks.

With room enough for three people, you and your friends can comfortably crash here after exploring the eternal city at night. The shared pool, terrace, and Jacuzzi are available to guests and if you still have extra time during the day, the apartment concierge can arrange a variety of tours and activities.

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Best Short-Term Rental Airbnb | Apartment in Bologna

• Supermarkets and shops in the neighborhood
• Close to train station

This cheery blue and white room is close to Bologna’s busy university zone and is in a neighborhood with several shops, restaurants, and supermarkets.

If you’re in the area just for a weekend, this is the place to be and is the perfect space to come home after sightseeing and getting acquainted with Bologna’s culture. Look out the window and you will see and admire the beautiful city skyline views.

In addition, everything is within walking distance, and should you be driving to the destination, you’ll be happy to know that there is free parking space in the courtyard. The airport is only 15 minutes away by car so it’s very easy to reach. Tours and activities can be arranged by the hosts.

Airbnb for Honeymooners in Lombardia | 18 th Century Home near Lake Como

• Private beach access
• Private balcony

There is no better place to spend your honeymoon than this gorgeous 18th-century rustic Airbnb in Lake Como with unrivaled views of the lake. You might need to exert a bit of effort to get there as the property is perched on a hill but once you’re there you’ll see that the hard work is worth it.

This isolated getaway will bring you closer to nature as you sit on the balcony and take in all the beauty of the surroundings or have breakfast al fresco in the outside dining area on the second level. In addition, you have private beach access too.

An easy 30-minute walk to the village of Menaggio, you can easily spend your nights heading there to grab dinner and perhaps a cup of your favorite gelato. Don’t worry if it rains during your stay as the open fireplace is waiting for you and the cottage’s amazing vantage point will give you unbelievable views as the storm rolls in across the lake.

Best Airbnb Plus in Verona | Luxury Apartment near the Duomo

• Close to tourist attractions
• Juliet balcony

Located in a quiet corner of Verona this luxurious apartment is decorated tastefully and makes the perfect cozy home for two people who’d like to explore Rome. The kitchen is waiting for you to use and cook fresh ingredients in, but one of the most beautiful features of this home is the Juliet balcony from where you can take a peek of the apartment’s little corner of the world.

Less than 50 steps away from the Duomo, Verona’s other major attractions including Ponte Pietra, Romeo and Juliet’s balcony , and the Roman Theater are within walking distance of the apartment.

An endless array of restaurants and shopping streets are nearby too so you can easily indulge in some retail therapy and gorge yourself with delicious authentic Italian food.

Best Airbnb in Nerano for a Group of Friends | Waterfront Villa w/ Saltwater Pool

• Welcome grocery basket
• Free parking

How would you and your friends like to have an entire villa to yourself in Nerano? This large beachfront property is spacious enough for up to seven people and boasts majestic mountain views, as well as sea views. You could drive to the area in a vehicle and not worry about parking for up to two cars.

One of the things guests look forward to is the welcome grocery basket given to guests which you can use to prepare your own meal.

Tastefully decorated, the property has everything you will ever need for a comfortable stay. The pool is waiting for you and your friends to take a dip in and the sunbeds have all been laid out for you to lounge in. The courtyard has a sitting area too, perfect for just talking, having a few snacks, or enjoying the panoramic views.

Most Beautiful Airbnb in Rome | Luxury Apartment in the Center

• Easy access to major sites
• In a quiet area

As one of the best Airbnbs in Rome , this luxurious, elegant, and charming apartment truly looks like it came right out of a history book. You will feel like a 16th-century nobleman staying there with its frescoed high ceilings and tasteful decorations. The best thing about it is that it’s centrally located. Feel free to pick from the endless options of cafes, bars, and restaurants nearby.

With easy access to Rome’s major sites, you’ll easily be able to cover all must-sees even if you have a limited time in the city. Although the apartment is centrally located, it’s situated in a quiet area so you never have to worry about having a restful sleep.

Perfect Airbnb for Digital Nomads | Flat in the Hippest Area of Milan

• Bars and restaurants close by
• Full doorman

Don’t let the property’s traditional architecture fool you, this lovely home is located in one of Milan’s hippest areas where an endless array of restaurants, cafes, and bars close are waiting to be explored.

This property is perfect for digital nomads in Italy. After working on your computer, you can grab a bite and party the night away. The property is a short walk to Navigli too where you can get out on the water or join the locals for an appertivo.

Getting around is easy as the tram stop is almost exactly outside the apartment. Going to Piazza Duomo is only a 15-minute walk or a 7-minute tram trip. It’s worth noting that on the last Sunday of each month, there is a large furniture market worth checking out.

And if you want to bring your furry friends along, this Airbnb is pet friendly .

Perfect Airbnb for Solo Travelers | Home in Rome’s Trasvetere District

• Guided tours for a fee
• Nearby all attractions

Located in the popular district of Trasvetere, this cozy home is the perfect base for any first-timer to the Eternal City.

An endless choice of bars and restaurants surround the area and most major attractions worth visiting in the city are within walking distance too. If you plan to indulge in some retail therapy, Via del Corso, Via Condotti, and Via Frattina are within easy reach.

The kitchen is equipped with the basics for the preparation of light and simple meals and the dining area is spacious enough for a group of three or four to comfortably dine in. Bicycle rental, as well as airport transfers, can be arranged with the host for an extra fee.

Best Airbnb with a View | Villa in Campania near the beach

• Al fresco dining

This villa is located in a gorgeous and quiet village which has everything you will ever need for an unforgettable vacation. Countless restaurants are close by so if you don’t feel like laboring away in the well-equipped kitchen, you can always head out for a delicious meal. The bus stop is close to the home and that makes exploring the local area easy, after which you can go on boat tours that visit Capri and other islands.

Praia Beach is approximately 200 meters away but the best thing about this property is that you are surrounded by spectacular views of the sea and the domed roofs of the Mediterranean homes below every time you step onto the terrace.

Alfresco dining is a pleasant experience with the unforgettable scent of rosemary wafting through the air as you admire the views and fill your stomach with authentic Italian food.

Best Airbnb in Tuscany with a Pool/Hot Tub | Countryside Villa

• Free covered parking
• Manicured lawn

The perfect place to unwind and rejuvenate yourself in the countryside, this Tuscan villa is surrounded by olive trees and vineyards, which are open for tours too. The gorgeous classic farmhouse looks like it came out of a postcard with its manicured lawn with the beautiful hill towns of Tuscany as a backdrop .

The large pool with sunbeds and breathtaking views is waiting for you to take a dip in and the hot tub is the perfect place to end a day spent sightseeing.

The well-equipped kitchen is waiting to be used, as well as the grill and the oven. However, if you’d rather forget about cooking, the nearest restaurants and shops are only 3 km away from the property. Aside from the large dining area in the house, there is also a communal space where you can share a meal al fresco.

Over the Top Luxury Airbnb in Florence | Stunning Tuscan Villa

This Tuscan villa situated somewhere above the Florentine hills is the zenith of luxury. Not only do you get to take laps in the large swimming pool, but your eyes will also be treated to some of the most majestic views of the surrounding lush greeneries. Plus. If the pool doesn’t suffice, there’s always the Jacuzzi waiting for you, equally just as inviting and relaxing.

Spacious enough for 12 guests, the grounds are expansive with approximately 5 hectares of park area with a beautiful garden where you can roam. The property has 5 bedrooms equipped with double beds and single beds and not one, but three living rooms! It’s secluded and quiet yet near enough to the romantic city of Florence which can be reached by a short 10-minute drive.

Most Unique Airbnb in Puglia | 15th Century Stone Home

• In historic district
• Near tourist attractions

There are lots of great places to stay in Puglia , but this one takes the cake. It’s a truly unique stay also known as a trullo or stone houses painted white that are made of limestone and come with conical roofs.

Located in a historic district that dates as far back as the 1600s, this magical earthen home or stone house will take you back in time, albeit with more modern conveniences such as Wi-Fi, heating, air conditioning, and a dedicated workspace too. In addition, the kitchenette has room enough to prepare a meal in which you can enjoy in the cozy dining area.

After enjoying the comforts of the queen bed, you can wake up in the morning and roam the streets while enjoying the delicious smell of freshly baked bread and typical Italian cuisine in the region. This stylish and cozy home is within walking distance to major tourist attractions in Puglia too.

Most Romantic Airbnb for Couples | Former Tower in the Tuscan Countryside

• Incredible views of the surroundings

Fall in love with this former tower that’s been renovated and turned into a romantic getaway that’s surrounded by picturesque views of the lush Tuscan countryside.

Located in the medieval suburb of Monticchiello, this lovely abode has all the modern conveniences you need for an unforgettable stay including Wi-Fi but I know you’d rather curl up with your loved one in front of the fireplace or make good use of the inviting hot tub.

Look out the window and be amazed by the panoramic views of the surrounding countryside, there’s nothing quite like it. Take a seat on the bench right in front of the tower with a cup of coffee in your hand or a glass of your favorite wine while taking in the sights of this fairytale location. A restaurant is located nearby and Rome is only an hour away by train if you want to explore the eternal city.

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There’s more to Italy than just eating pizza and having a cup of gelato afterwards. With a long and varied history, as well as some of the most interesting architecture, you can easily run out of time experiencing the country. Unless you’re staying in Italy for months, chances are you won’t be able to do all the things you want to.

So, I have taken it upon myself to sift through the hundreds of activities available and narrowed down the list to five of the most interesting, unique, and highly-rated. Check them out and book them for a more interesting time.

Learn How to Make Handmade Italian Pasta with Grandma

If you’ve always imagine your grammy teaching people how to cook, this is what it looks like. This highly-rated cooking class is everyone’s favorite and is a must when you’re in Rome.

Part of Airbnb’s Cooking collection, in this class you’ll be taught how to prepare the best tasting handmade pasta with the use of just your hands and the freshest local produce available.

The class will start as you make your way through Grandma’s kitchen while passing by the medieval streets of Palombara Sabina. You will be making different kinds of pastas, namely farfalle, ravioli, or fettuccine.

The price is inclusive of two handmade pastas with bruschetta, two kinds of wine and coffee, as well as transportation to and from the village. So, make sure you wear something comfortable and bring along your enthusiasm for pasta making.

Sample Italy’s Traditional Drinks at Night While Exploring Trasvetere

Explore Rome’s most popular neighborhoods at night and meet likeminded people in this tour while sampling the country’s most popular traditional drinks as you get to know the city’s dark and fascinating history.

The tour starts with an introduction while downing a few glasses of Prosecco in Campo Di Fiori while listening to the sordid history of the executions which took place during medieval times.

Guests will then cross the Tiber river and head to Trasvetere where you will walk through the neighborhood while enjoying Roman cocktails. The tour ends in a traditional restaurant where you’ll eat street food and pair it with a digestive alcohol while talking about the scandals in Trasvetere and the prominent people involved in them.

Get to Know Pompeii Through the Eyes of an Archaeologist

• Up to 25 guests

Turn back the clock and revisit history with this popular tour of Pompeii conducted by an archaeologist. This experience will take you back to 79 A.D. when Mount Vesuvius erupted and buried the ancient city in ashes.

You will get valuable and fascinating information from your knowledgeable guide who will bring the ancient city to life while you visit the western area of the ruins.

You will walk through the bakery, thermal baths, forum, brothel, and basilica, as well as the recently discovered Domus. Guests at least two years old may attend the tour. Wear comfortable footwear and clothing to enjoy the activity.

An Introduction to Rome’s Marvels Through a Walking Tour

• Up to 15 people

An excellent introduction for first-timers to Rome, this walking tour will get you acquainted with the fascinating histories of one of the world’s oldest and most beautiful cities. You’ll visit all the major sights and drop by some lesser-known spots.

Guests will meet at Trajan’s Column which is adjacent to Piazza Venezia. You’ll then proceed to the Imperial Forum and drop by the Trevi Fountain, one of Rome’s most popular attractions where you’ll hear about the origins of the coin-throwing tradition.

The tour continues to Piazza della Rotunda and ends in Piazza Navona, considered the most elaborate of all of Rome’s squares. You’ll be covering a variety of landmarks from different periods for an enriching and unforgettable experience.

Discover the Beauty of Capri on a Boat

Considered one of the most beautiful islands in the world, Capri is not to be missed whenever in Italy. With this activity, you will be able to admire Capri from a boat instead of on land. You will sail around the island in 2 hours, exploring caves and gaining a new appreciation of its major attractions. Don’t worry as you’ll have more than ample time to take in the views and take nice pictures.

The boat begins at Mariana Grande and a few of the stops included are the White Grotto, the Villa Curzio Malaparte, and the Faraglioni Rocks. You’ll swim and snorkel in the clear waters, as well as chill and sunbathe on the boat. Inclusive of the price are light snacks, as well as alcoholic and non-alcoholic drinks.

Don’t Forget Your Italy Travel Insurance

ALWAYS sort out your backpacker insurance before your trip. There’s plenty to choose from in that department, but a good place to start is Safety Wing .

They offer month-to-month payments, no lock-in contracts, and require absolutely no itineraries: that’s the exact kind of insurance long-term travellers and digital nomads need.

SafetyWing is cheap, easy, and admin-free: just sign up lickety-split so you can get back to it!

Click the button below to learn more about SafetyWing’s setup or read our insider review for the full tasty scoop.

There you have it folks, the best Airbnbs in Italy, as well as the activities worth adding to your itinerary when in the country. I trust that by now you have your Italian trip already mapped out. A country with pristine coastlines and a long and varied history, it’s no wonder people keep going back to Italy.

All these Italian Airbnbs on this list are not only amazing, but they are also comfortable and have some of the best locations so you can spend your time relaxing and being able to visit popular attractions without the hassle.

But there is one vital step which you shouldn’t forget before you go on vacation and that is to take out travel insurance from World Nomads. Why travel with worries when you can do so with peace of mind?

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I moved to Italy and became an Airbnb host after quitting my finance job. I have no regrets about choosing happiness over money.

• Anton Govor left his corporate finance career to become an Airbnb host on Lake Garda in Italy.
• His business, GardaDoma, has hosted over 3,000 guests and generates more than $250,000 in revenue.
• Despite earning less than in his previous role, Govor says he's finally fulfilled by his work.

This as-told-to essay is based on a conversation with Anton Govor , a 39-year-old Airbnb superhost based in Brenzone sul Garda, Italy. It's been edited for length and clarity.

I'm the founder of GardaDoma and an Airbnb Superhost in Brenzone sul Garda, Italy. Since 2019, my seven properties have hosted over 3,000 guests, and our annual revenue on Airbnb exceeds $250,000.

I spent over a decade in corporate finance in Moscow. I started my career as an analyst at Ernst & Young , where in five years I progressed to a senior manager position.

In my last corporate role, I was a managing director for strategy at MOEX Group overseeing strategy, international relations, and innovations. From 2014 to 2019, I was deeply involved in the fintech venture capital area .

In 2018, I purchased a 17th-century house on Lake Garda from a 93-year-old local farmer and started the journey of GardaDoma.

I visited Lake Garda for the first time when I was 21

During a drive from Munich to Florence, I stopped in Lake Garda completely by chance. Its stunning views and the yachting, kite-surfing, and hiking available year-round made me fall in love with the place. For 10 years, I went on road trips across Europe, visiting Lake Garda each time.

When I visited Brenzone, the idea of establishing a family-run guesthouse popped into my head. Brenzone stands out as the most nontouristy and authentic spot on Lake Garda.

I bought my first property, a six-room building, from a local farmer for around $460,0000 and turned it into a vacation home for my family. I always loved using Airbnb when I traveled, so my family, friends, and I decided to start renting out rooms. I did this alongside corporate work for a year but soon realized I enjoyed hosting guests much more than working in finance.

I chose to leave my finance career behind

In December 2018, my second son was born at Lake Garda, and I took parental leave at our house. After two months, I decided I wanted to live in Brenzone full-time, not in a skyscraper in a big city, and left office work to become my own boss.

I quit my corporate career and immigrated to Italy from Russia.

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My paycheck was a lot higher in finance, which made me accustomed to a higher living standard, but the job lacked purpose for me. When I started my Airbnb business, my income decreased roughly four times.

But now, whether I'm welcoming my guests, playing the guitar for them, or taking them on a boat trip, I feel immense fulfillment. Mine is a story about choosing happiness over money and following the path in life guided by my heart. I have no regrets whatsoever.

I work around the clock, but I love what I do

Even though I work long hours, I have a much better work-life balance and enjoyment than at my corporate job.

From 6 to 9 a.m., I work on reports and budget calculations and answer Airbnb booking requests. From 9 to 11 a.m., I spend time with guests at breakfast and check-outs and deal with all matters related to their comfort. From 11 a.m. to 1 p.m. I send dinner round-call messages to existing guests and Airbnb pre-check-in messages to arriving guests.

I devote 1 to 4 p.m. to property maintenance and planning the dinner menu with our work family, who take shifts in cooking. From 4 to 7 p.m., I welcome newly arriving guests. Dinner starts at 7:30 p.m., and I always spend this time with guests at the table.

During the low season, I plan expansion, check out apartments in the area for potential acquisition, and make partnerships for summer activities. In the high season — from Easter until the end of October — it's all about organizing events and activities and spending time with guests, which is my favorite part of the job.

The business has grown to include 10 friends and family members

Most tasks are handled by family members and friends. We greet each guest in person, offer customized recommendations, and are available 24/7.

The average cost per room is around $107, and the average cost per apartment is around $215 during the high season. Meals and activities are priced separately, though I often take guests on a hike or yacht ride for free since I love doing so.

A certain psychological disposition is needed for a job like this

We maintain the initial charm of personal hospitality — a differentiating point that our guests greatly value, as it's difficult to find. Our Instagram account makes us stand out and conveys our hospitality.

The key to success for every hospitality business is to create a loyal guest base who visit frequently and share positive recommendations. You have to greet guests in a manner that encourages them to return.

We respond quickly to customer feedback and improve the service. For example, we launched a family home where each floor had two rooms with shared bathrooms and soon started receiving feedback from guests that they loved an authentic, close interaction with hosts but prioritized comfort and privacy, especially private bathrooms.

The next season, we included private bathrooms in each room. Later on, we added apartments nearby, so guests can socialize at our guest house during meals while still having all the comfort of the private apartment rental.

Axel Springer, Insider Inc.'s parent company, is an investor in Airbnb.

Watch: Was Italy's $1 home scheme worth it?

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2024 Summer Release: Airbnb introduces Icons—extraordinary experiences from the world’s greatest icons

Plus new features that make planning group trips easier than ever

Airbnb is introducing Icons, a new category of extraordinary experiences hosted by the greatest names in music, film, television, art, sports, and more. Icons let you step into worlds you’ve only ever dreamed of. Drift off in the Up house. Spend the night in the Ferrari Museum. Hang out with Kevin Hart. Today, we’re unveiling the first 11 Icons on Airbnb, with new experiences dropping around the world throughout the year.

“Icons take you inside worlds that only existed in your imagination—until now,” said Brian Chesky, Airbnb co-founder and CEO. “As life becomes increasingly digital, we’re focused on bringing more magic into the real world. With Icons, we’ve created the most extraordinary experiences on Earth.”

Here are the first 11 Icons we are unveiling:

• Drift off in the Up house – Sleep inside one of Disney and Pixar’s most iconic homes—and yes, it floats. You’ll explore Carl’s world in this detailed re-creation of his home, complete with more than 8,000 balloons, and located in the scenic red rocks of Abiquiu, New Mexico.
• Spend the night in the Ferrari Museum – Immerse yourself in the world of racing with a stay at the Ferrari Museum in Maranello, Italy. You’ll sleep on a bed crafted from the same leather as Ferrari seats, take a lap with Scuderia Ferrari ambassador driver Marc Gené, and head to Emilia-Romagna’s premier race as a VIP. 
• Step into X-Men ’97 – Live like the X-Men as you stay in a 2D animated re-creation of Marvel Animation’s X-Mansion in Westchester, New York. You’ll discover your mutant abilities and even train in the Danger Room. 
• Go VIP with Kevin Hart – Kevin Hart is taking you inside his members-only Coramino Live Lounge for an A-list evening. You’ll join Kevin and his friends in this secret speakeasy, where they’ll treat you to a tequila tasting and live stand-up by the best comedians in the game.
• Wake up in the Musée d’Orsay – Stay in the Paris art museum’s iconic clock room, which has been transformed into a luxurious bedroom by Mathieu Lehanneur, designer of the Paris 2024 Games torch and cauldron. From the terrace, you’ll witness the historic Opening Ceremony of the Olympic Games along the River Seine.
• Join a living room session with Doja Cat – Fresh off a tour performing on the world’s biggest stages, Doja is hosting you for a much more intimate experience. You’ll enjoy an unforgettable living room performance from the Grammy-winning artist, including her favorite songs and tracks from her latest album.
• Stay in Prince’s Purple Rain house – Prince purchased the Minneapolis, Minnesota home featured in the legendary film Purple Rain, but it’s never been available to the public until now. Explore the home and go crazy for rare and special tracks from Prince’s world in an exclusive studio session.
• Game with Khaby Lame – TikTok sensation Khaby Lame invites you to his hometown of Milan, Italy for an epic, overnight gaming experience. You’ll stay in a one-of-a-kind gaming loft that Khaby designed himself, where you’ll #learnfromkhaby and face off with him in a Fortnite Battle Royale. 
• Go on tour with Feid – Join the reggaeton superstar on his FERXXOCALIPSIS World Tour for an entire week. You’ll join the crew for rehearsals, ride along on the tour bus, and get backstage access for every show.
• Live like Bollywood star Janhvi Kapoor – Janhvi Kapoor is inviting you into the legendary, never-before-seen Kapoor family home in Chennai, India. From learning her Bollywood beauty secrets to tasting her favorite southern Indian dishes, Janhvi will host you personally on this ultimate overnight stay.
• Make core memories with Inside Out 2 – In anticipation of the June 14 release of Disney and Pixar’s new movie Inside Out 2, you’re invited to an overnight stay at Headquarters, the control center of Riley’s emotions. Your host, Joy, will welcome you into her vibrant world to witness the emotions in action and help keep things in balance. 

Icons are featured in their own category right on the homepage. Most Icons are free, and all are priced under $100 USD per guest. A countdown displays the time until each Icon goes live, and guests can request to book through the app. The lucky guests who are selected will receive a digital golden ticket, and more than 4,000 tickets will be available in 2024 1 . 

New features for group trips

More than 80% of bookings on Airbnb are group trips, but the app wasn’t designed for groups. That’s why we’re introducing new features that make planning group trips easier than ever:

Shared wishlists

You can now easily share your wishlists with others on your trip, inviting them to add homes, write notes and vote on listings. When you share listings with others, the app creates a wishlist with these homes.

New Messages tab

A redesigned Messages tab now allows everyone on a trip to message with the host in a group thread. The simplified design consolidates all guest, host, and customer support messages in one place, making it easy to search across messages. Reactions allow guests and hosts to respond with emojis, and AI-suggested quick replies help hosts instantly answer common questions.

Trip invitations

Once you book a trip, you can invite others to join you with digital postcards of your destination, illustrated by artists from around the world. Everyone joining the trip will get all reservation details including the full address, Wi-Fi password, and check-in instructions.

Upgrades for Hosts

The 2024 Summer Release also includes upgrades for hosts based on their feedback. We’ve expanded the earnings dashboard with interactive performance charts and automated earnings reports. Our updated Listings tab gives hosts more control when creating and editing a photo tour to showcase their space. We’ve also added a simple way to quickly switch between the guest and host sides of the app.

Worldwide rollout starting today

Icons and new features for group trips are available starting today. Upgrades for hosts are available today by enrolling in Airbnb Early Access in the app.

For more information on the the latest upgrades, please visit  www.airbnb.com/release , and  check out all of the 2024 Summer Release highlights .

Download the Microsoft Word version of this release.

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Stay in the house from 'Up': Airbnb unveils new Icons category with one-of-a-kind listings

A new crop of listings from Airbnb might have you making some tweaks to your bucket list.

The booking platform unveiled its "Icons" category on Wednesday, a collection of one-of-a-kind stays and experiences.

Guests can book listings like a stay in a replica of Carl Fredricksen's house from Disney and Pixar’s “Up” in Abiquiu, New Mexico – that can be suspended up to 50 feet in the air by a crane while guests are outside, with over 8,000 balloons attached for good measure – or a living room concert by rapper Doja Cat.

The category expands on similar listings Airbnb has offered in the past, such as Barbie’s Malibu DreamHouse .

“One of the core ideas of Airbnb is that you can step inside someone else's world,” CEO Brian Chesky told USA TODAY. He said the company began wondering if it could apply that to fantastical worlds customers might only dream about.

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“I think when you take something that was only in your imagination, and you make that real, it creates a sense of magic,” he added.

What can guests expect from Airbnb Icons?

Airbnb is launching Icons with 11 options and will add more on a rolling basis. 

Those include an overnight stay at the Ferrari Museum in Maranello, Italy. “You’ll sleep on a bed crafted from the same leather as Ferrari seats, take a lap with Scuderia Ferrari ambassador driver Marc Gené, and head to Emilia-Romagna’s premier race as a VIP,” the company said in a news release.

One listing offers views of the 2024 Paris Olympics opening ceremony from the Musée d’Orsay, with its clock room turned into a bedroom by Mathieu Lehanneur (who designed the torch and cauldron for this summer’s games). Another opens Prince’s Minneapolis house from the 1984 rock musical movie “Purple Rain” to guests. The stay features a studio session with “rare and special tracks” as well.

How do you book Airbnb Icons?

The Icons category is featured on the homepage of Airbnb’s website and app, with a countdown clock showing when a listing will become available. Users can then request to book.

“People are just going to be asked to fill out their profile on Airbnb, answer some questions about why they want to stay, and then … we’ll kind of randomly narrow it into a set of submissions, and then we're going to read every one of those submissions and pick people. And I think this is just a way to create a little of that Willy Wonka-type joy and surprise.”

Fittingly, guests who are chosen will get a digital golden ticket. The company plans to distribute more than 4,000 of those this year.

How much do Airbnb Icons cost?

The majority of listings in the category are free, but all cost less than $100 per guest. Those who book will be responsible for any travel costs, however.

Chesky said he sees Icons as “the beginning of the next chapter of Airbnb.”

“I feel like if we can make a 40,000 (pound) house lift through the sky, we can do anything,” he said.

Nathan Diller is a consumer travel reporter for USA TODAY based in Nashville. You can reach him at [email protected] .

Airbnb CEO: ‘We Are Ready to Step on the Gas’ for International Expansion

Dennis Schaal , Skift

May 8th, 2024 at 6:09 PM EDT

Despite risks from regulation and competition, there is a huge opportunity for Airbnb to expand further around the world beyond its five core markets. It's a big world out there.

Dennis Schaal

Airbnb execs have used the phrase “expanding beyond the core” to mean launching new products and services for guests and hosts, and also their hope to lift growth beyond the company’s main five markets: The U.S., Canada, UK, Australia, and France.

The new services for guests and hosts have been slow in coming. But expansion into under-penetrated markets picked up during the first quarter.

Airbnb said it continued to invest in “less mature markets” where growth in gross nights booked was more than double that of the five core markets, albeit from a lower base.

Airbnb CEO Brian Chesky leaned into that idea during the company’s first-quarter earnings call Wednesday: “I think at this moment, we are ready to step on the gas,” he said.

“And by stepping on the gas, I don’t mean it’s going to be a significantly greater investment, but a much greater velocity because we spend a lot of energy updating our products,” he said.

For example, Chesky said Airbnb recently updated its app in China, and the company is bringing some of those improvements to Japan and South Korea “because the applications work fairly similarly.”

Chesky cited the following countries as under-penetrated markets that Airbnb is focusing on: Mexico, Brazil, Germany, Italy, Spain, Switzerland and the Netherlands, as well as China, South Korea and Japan. India, he added, would come a little later.

Airbnb might get better traction in Asia than other places, Chesky said, because of demographics and use of social media.

“In fact, I could argue that Airbnb might resonate better in Asia because there’s a younger travel population that’s not disposed to hotels, and they’re on social media,” he said. “And we are disproportionately social media versus our competitors. So I’m very, very bullish about that.”

Chesky also repeated previous statements that the company is working on expanding into other verticals, but he didn’t elaborate.

Is Airbnb a Better Value Than Hotels?

Chesky said Airbnb has improved its value for guests compared to hotels over the past year because supply has kept pace with demand, which keeps prices in check.

Chesky said several factors have led hosts to moderate prices:

• Some 300,000 hosts lowered or removed cleaning fees after Airbnb started optionally displaying the total price of a stay before taxes.
• Two-thirds of hosts now offer weekly or monthly discounts.
• A tool for hosts enables them to compare the price of their listings to others in the neighborhood that are attracting bookings, and this encourages hosts to lower their rates.

“The net of all of it is that hotel prices are up year-over-year and Airbnb listings on a like-for-like basis are down,” Chesky said. He added that the comparison was between global hotel room prices in March, which were up 3% to $148, versus the average rate for a one-bedroom Airbnb, which saw a 2% decline to $114.

Airbnb Removed Thousands of Listings

Airbnb said it removed thousands of listings in the first quarter because their quality did not meeting standards. Excluding the deletion of these thousands of listings, Airbnb said active listings — excluding those for experiences — increased 17% year over year. When they are included, active listings growth was 15%.

Based on data Airbnb made public, we calculated that Airbnb deleted more than 150,000 active listings during the first quarter.

“Consistent with recent quarters, urban and non-urban supply grew at similar rates year-over-year,” Airbnb stated in its first-quarter shareholder letter. “We also continued to see similar growth in the number of individual and professional hosts and believe the majority of new listings are exclusive to Airbnb.”

The Financials

Airbnb recorded its largest first-quarter net income, $264 million, which more than doubled the same period a year earlier. Meanwhile, revenue jumped 18% to $2.1 billion. The net income mark benefitted from Easter taking place in the first quarter of 2024 — it landed in the second quarter of 2023 — and because the company pushed some marketing spend into the second quarter instead of the first.

The company’s second-quarter outlook would have revenue growth decelerating to 8% to 10% from 18% a year earlier because of the timing of the Easter holiday and Leap Day, both of which occurred in the first quarter of 2023, and currency exchange headwinds, the company said.

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Tags: airbnb , brian chesky , core markets , earnings , expanding beyond the core , listings , online travel newsletter , vacation rentals

Photo credit: Airbnb CEO Brian Chesky speaking with Skift CEO Rafat Ali At Skift Global Forum in September 2022. Skift

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Italy’s ferrari museum is now listed on airbnb—here’s how to book it.

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You can book a stay in the Ferrari Museum in Maranello, Italy through Airbnb new 'Icons' stays

Ever dreamed of spending a night in the Ferrari Museum in Maranello, Italy, tucked in a bed crafted with the same leather as Ferrari car seats? What’s more, you’ll be surrounded by 110 elite trophies and encircled by the Ferrari cars that won those accolades and feel the speed of the Ferrari 296GTB on a private ride on the Pista di Fiorano, Ferrari’s private racetrack.

Close-up of a Ferrari F1 car in the Ferrari Museum.

This type of night in the museum stay is part of Airbnb’s new “Icons” collection that offers up rare, extraordinary experiences around the world, with hosts who are big names in art, music, sports, television, and the social media sphere. The rental platform over the years has been occasionally offering buzzworthy stays, with opportunities to spend the night in the last remaining Blockbuster video store in Bend, Oregon or sleep over in the “Scream” house located in Santa Rosa.

Now, Airbnb says it will offer these dream-like stays on a more regular basis, mostly for free—with the first 11, including the Ferrari Museum, announced for the summer.

The 'Up' House on Airbnb.

The lineup includes some wildly unique stays, like one in the Disney/Pixar “Up” house in Abiquiu, New Mexico and a stay in the clock room at the Musée d’Orsay in Paris.

Musée d’Orsay in Paris

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Most of the stays are free, and none are more than $100, so this more like a giveaway promotion than a traditional booking. Those looking for a “golden ticket” as Airbnb is calling it will need a little luck on their side because the rental platform will surely be fielding thousands of booking requests for these one-of-a-kind stays.

The Icons stays include exclusive experiences, too: For instance, the Ferrari Museum guests will get to take a lap in a Ferrari 296 GTB, going from 0 to 100km/h in 2.5 seconds and dine like Enza Ferrari with a gourmet meal at Cavallino, a spot once frequented by the Ferrari founder.

Guests can also attend a racing event in Emilia-Romagna with VIP tickets and get a private tour of the museum.

The host is Scuderia Ferrari ambassador driver Marc Gené.

How to Book a Stay in the Ferrari Museum

You’ll need to act fast if you want the chance to stay in the Ferrari Museum:

• When to Book: Requests to book open on Monday, May 6 and close at 11:59 p.m. PT on May 8, 2024.
• Booking Process: During the process, you’ll choose your dates, add guests, and answer a question about why you want to go. You’ll need an active Airbnb account and the app to participate. It won’t cost you anything to submit a request.
• Selection Process: Airbnb will first randomly choose guests, then will review their answers for unique perspectives and connections to the icon. Then, selected guests will be invited to book.

More Airbnb ‘Icon’ Experiences

Airbnb promises that more than 4,000 “golden tickets” will be awarded to guests in 2024. Other experiences include tequila tasting with comedian Kevin Hart, joining a living room session with Doja Cat, staying in Prince’s Purple Rain house in Minneapolis, Minnesota, from a stay in Bollywood star Janhvi Kapoor’s family home in Chennai, India.

“Icons take you inside worlds that only existed in your imagination—until now,” said Brian Chesky, Airbnb co-founder and CEO said in a news release. “As life becomes increasingly digital, we’re focused on bringing more magic into the real world. With Icons, we’ve created the most extraordinary experiences on Earth.”

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Airbnb goes hollywood with plans to rent x-men mansion, ‘up’ home, ‘purple rain’ house and more.

The travel and tech firm is launching an 'Icons' program, letting users book a visit to a comedy show with Kevin Hart, a night at the Ferrari museum, or a stay in fictional locales.

By Alex Weprin

Alex Weprin

Media & Business Writer

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The mansion, sitting atop a hill in Westchester County, New York, could be mistaken for any number of homes in the area, save for one little, er, big, thing.

In the driveway, feet from the front door, there is the battered severed head of a giant Sentinel, one of the antagonists to the X-Men.

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That includes an interior that has been meticulously hand-painted so as to appear two-dimensional, as in the cartoon, with the bedrooms, Professor X’s office, Beast’s lab, and even a “danger room” available for guests to explore.

The X-Men mansion is part of a new effort by Airbnb, one that will embrace pop culture to offer its users the ability to stay in iconic properties, both real and fictional. It’s an effort the company is calling “Icons.”

“The name Airbnb is a noun and a verb used all over the world, that’s a good thing, that means everyone knows it. But the downside is kind of like Kleenex or Xerox, it’s associated with one thing, and we want to do more things,” says Airbnb CEO Brian Chesky, in an interview with The Hollywood Reporter . “We want to be in the business not just of places to stay, but experiences and more. And so I think this is a gateway for us to offer more types of services and more types of offerings, and really just do something I think that brings magic in the world and attaches us to some of the biggest icons in culture.”

And while some companies would be fine going halfway, Airbnb is not pulling any punches. To whit: Carl’s house from the Pixar film Up , which was recreated room by room, and which can actually be suspended in the air by a crane.

“I think it’s about the details. You know Walt Disney used to talk about the details,” Chesky says. “Walt Disney also said if you can dream it, you can do it and that’s exactly what we’re trying to do.”

The idea for Icons actually started … with Ikea, and a chance shopping excursion about a decade ago.

The company would go on to do other one-offs, like the Barbie Dreamhouse, or the home from Home Alone.

“It captured people’s imagination. And we started realizing, what if this wasn’t just a one off program?” Chesky says. “What if we made this a whole product on Airbnb? What if we gave it its own category right in the homepage? and gave it the same level of seriousness and treatment that we treat the rest of the product? What if we do that more frequently, make the builds even more fantastic, and just make an ongoing commitment to doing this?”

Many of the Airbnb icons will offer exclusive experiences to go along with the stay. Guests who stay in Prince’s Purple Rain house will be able to listen to rare and special from the musician; while a stay at the Ferrari Museum in Maranello, Italy includes a lap around a track with a professional driver. One experience will see a guest joining Kevin Hart for an evening at his members-only Coramino Live Lounge; and another includes a private living room performance from Doja Cat.

Inside the X-Men mansion in Westchester, overnight guests will experience a multi-hour tour hosted by a team of actors portraying X-Men in training, including some unique cocktail-making in Beast’s lab, and combat training from a stunt man in the danger room. Each of the bedrooms is themed to different X-Men, with little details true to the character (Wolverine’s alarm clock has claw marks, for example).

“We’re just trying to capture a decent cross section of pop culture. But I’m particularly excited about the extremes, either these imaginary worlds that no one has ever tried to bring to life before, or these things that are real, but you never could get access to before,” Chesky says. “Most people don’t just hang out with Kevin Hart and get a 30 person comedy show from Kevin — he does like stadiums, you know — so we like bringing our imagination to life and being able to give you access to something that’s real, but that you’ve never had access to before.”

Airbnb will have 11 Icons at launch, and is promising to refresh it with new offerings throughout the year. Most will be free and first-come, first-serve, but even the ones with a fee will cost under $100 per person, per night (the X-Men mansion, for example, will be $97, but includes the overnight stay, the X-Men training experience, dinner, and breakfast).

You can see the full list of Icons experiences, as well as photos, below.

Drift off in the Up house – Sleep inside one of Disney and Pixar’s most iconic homes—and yes, it floats. You’ll explore Carl’s world in this detailed re-creation of his home, complete with more than 8,000 balloons, and located in the scenic red rocks of Abiquiu, New Mexico.

Step into X-Men ‘97 – Live like the X-Men as you stay in a 2D animated re-creation of Marvel Animation’s X-Mansion in Westchester, New York. You’ll discover your mutant abilities and even train in the Danger Room.

Go VIP with Kevin Hart – Kevin Hart is taking you inside his members-only Coramino Live Lounge for an A-list evening. You’ll join Kevin and his friends in this secret speakeasy, where they’ll treat you to a tequila tasting and live stand-up by the best comedians in the game.

Wake up in the Musée d’Orsay – Stay in the Paris art museum’s iconic clock room, which has been transformed into a luxurious bedroom by Mathieu Lehanneur, designer of the Paris 2024 Games torch and cauldron. From the terrace, you’ll witness the historic Opening Ceremony of the Olympic Games along the River Seine.

Join a living room session with Doja Cat – Fresh off a tour performing on the world’s biggest stages, Doja is hosting you for a much more intimate experience. You’ll enjoy an unforgettable living room performance from the Grammy-winning artist, including her favorite songs and tracks from her latest album.

Stay in Prince’s Purple Rain house – Prince purchased the Minneapolis, Minnesota home featured in the legendary film Purple Rain, but it’s never been available to the public until now. Explore the home and go crazy for rare and special tracks from Prince’s world in an exclusive studio session.

Go on tour with Feid – Join the reggaeton superstar on his FERXXOCALIPSIS World Tour for an entire week. You’ll join the crew for rehearsals, ride along on the tour bus, and get backstage access for every show.

Live like Bollywood star Janhvi Kapoor – Janhvi Kapoor is inviting you into the legendary, never-before-seen Kapoor family home in Chennai, India. From learning her Bollywood beauty secrets to tasting her favorite southern Indian dishes, Janhvi will host you personally on this ultimate overnight stay.

Make core memories with Inside Out 2 – In anticipation of the June 14 release of Disney and Pixar’s new movie Inside Out 2, you’re invited to an overnight stay at Headquarters, the control center of Riley’s emotions. Your host, Joy, will welcome you into her vibrant world to witness the emotions in action and help keep things in balance.

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