tourist service officer

How to Be Tourist Officer - Job Description, Skills, and Interview Questions

• How to Become
• Job Descriptions
• Skill & Competencies
• Common Tools
• Professional Organizations

The rise in tourism in recent years has had a significant impact on the global economy. It has created jobs, increased income, and generated tax revenue for many countries. This has in turn led to an increase in infrastructure investment and more efficient transportation systems to accommodate the influx of travelers.

the tourism industry has been a major catalyst for promoting cultural exchange and understanding between different nations and diversifying the global economy. As a result, tourists have access to a wider range of experiences and destinations, while local economies benefit from increased foreign investment.

Steps How to Become

• Earn a Bachelor's Degree. To become a tourist officer, you need to earn a bachelor's degree in a field such as hospitality management, tourism, or business administration.
• Gain Experience. You can get experience in the tourism industry by volunteering in various capacities or seeking out internships related to your field.
• Obtain Certification. Many employers prefer to hire tourist officers with certification from reputable organizations, such as the Society of Travel and Tourism Professionals (STTP).
• Develop Soft Skills. Tourist officers need to have excellent customer service skills, as well as strong communication and negotiation abilities.
• Find a Job. Once you have the necessary qualifications, you can start searching for jobs as a tourist officer. Job opportunities are available with travel agencies, tour operators, and other tourist organizations.

Staying ahead and qualified in the tourism industry requires dedication and hard work. Tourists officers must stay up to date on the latest trends and technology, as well as develop their skills in customer service and communication. Keeping up with certifications and continuing education is key to staying ahead of the competition and staying certified.

staying organized and efficient are important for managing client requests, preparing itineraries, and staying on top of the latest travel trends. Understanding the local culture, customs, and languages of the area you are serving is also essential for providing an exceptional customer experience. By making an effort to stay ahead of the competition, a tourist officer can ensure their qualifications remain relevant and competitive in the industry.

You may want to check Tourist Transportation Coordinator , Tourist Attraction Guide , and Tourist Services Representative for alternative.

Job Description

• Provide information about local attractions and activities to tourists.
• Give directions to local sites and services.
• Make recommendations for accommodation, restaurants and other tourist-related services.
• Develop promotional materials, such as brochures, flyers, and other printed materials.
• Create promotional campaigns to attract tourists to the area.
• Update and maintain tourism websites.
• Coordinate activities and programs for tourists.
• Design and implement customer service programs.
• Respond to customer inquiries and complaints in a timely manner.
• Monitor industry trends and recommend changes to the organization's tourism policies and procedures accordingly.

Skills and Competencies to Have

• Knowledge of local and regional attractions, landmarks, and events.
• Excellent customer service skills.
• Ability to communicate effectively in both written and verbal formats.
• Knowledge of relevant safety regulations and procedures.
• Ability to plan, organize, and coordinate activities.
• Ability to work independently and as part of a team.
• Proficiency in computer programs such as Microsoft Office and Adobe Suite.
• Ability to research and analyze data.
• Ability to handle confidential information with discretion.
• Knowledge of local and international travel regulations.

Having the right skills as a tourist officer is essential for success. Being able to communicate effectively and build relationships with customers is key. Having a good knowledge of the local area and attractions, as well as a good understanding of the needs of different types of customers is also essential.

Being able to provide helpful information on booking flights, accommodation, tours, and activities is important, as well as being able to offer travel advice and recommendations. A good knowledge of customer service principles and the ability to handle customer complaints quickly and efficiently is also important. Being organized and having good time management skills are critical for success in this role.

Finally, having a good understanding of marketing principles and the ability to promote destinations and experiences is important for tourism officers in order to attract more customers. All of these skills are necessary for a successful career as a tourist officer.

Tourist Information Officer , Tourist Attraction Manager , and Tourist Guide are related jobs you may like.

Frequent Interview Questions

• What experience do you have working in the tourism industry?
• How do you typically deal with customer complaints?
• How do you stay up to date on destination trends and regulations?
• Describe a successful marketing campaign you’ve created for a tourist destination.
• What methods do you use to promote tourist attractions?
• Describe a time you exceeded customer expectations.
• What strategies have you used to increase tourist visits to a destination?
• How do you handle complex bookings and reservations?
• What challenges have you faced while working in the tourism industry?
• How would you handle a difficult customer interaction?

Common Tools in Industry

• Trip Planner. A tool that helps organize and manage the logistics of travel plans. (eg: Expedia)
• Budgeting Tool. A tool to help plan and manage a travel budget. (eg: Mint)
• Social Networking Sites. Sites that allow travelers to connect with each other, share experiences, and find information. (eg: Facebook)
• Travel Apps. Mobile applications that provide travelers with information about their destinations, such as maps, reviews, and more. (eg: TripAdvisor)
• Image/Video Sharing Sites. Sites that allow travelers to upload images and videos of their trips for others to view and comment on. (eg: Instagram)
• Travel Blogging Sites. Sites that allow travelers to write about their trips and share their experiences with others. (eg: WordPress)
• Flight Tracking Apps. Apps that allow travelers to track the status of their flights in real-time. (eg: FlightAware)
• Language Translation Apps. Apps that allow travelers to easily translate text, phrases, and sentences into many different languages. (eg: Google Translate)

Professional Organizations to Know

• American Society of Travel Agents (ASTA)
• Association of British Travel Agents (ABTA)
• United States Tour Operators Association (USTOA)
• The International Air Transport Association (IATA)
• The International Association of Travel Agents Network (IATAN)
• Cruise Lines International Association (CLIA)
• The Pacific Asia Travel Association (PATA)
• The World Tourism Organization (UNWTO)
• The Global Business Travel Association (GBTA)
• The World Travel & Tourism Council (WTTC)

We also have Tourist Bus Driver , Tourist Escort , and Tourist Consultant jobs reports.

Common Important Terms

• Tourist Information Center (TIC). An establishment that provides visitors with information and services related to tourism in a given region.
• Tourist Attraction. A place or activity that draws visitors to a particular area.
• Accommodation. A place where tourists can stay while on holiday, such as a hotel, guesthouse, or campground.
• Tour Operator. A company that organizes and sells package holidays, including transportation, accommodation, and other services.
• Tour Guide. A person who leads tours and provides visitors with information about a particular area or attraction.
• Cultural Heritage. The physical evidence, tangible and intangible, of a particular culture, including monuments, artifacts, and oral traditions.
• Destination Management. The process of planning, developing, and managing destinations in order to attract tourists and create economic growth.
• Sustainable Tourism. Tourism that prioritizes the preservation of the environment and local culture, while also providing social and economic benefits to local communities.

Frequently Asked Questions

What qualifications do i need to become a tourist officer.

To become a Tourist Officer, you will typically need a degree in a related field such as tourism, hospitality, or business. You may also need experience in customer service, marketing, and communication.

What duties does a Tourist Officer perform?

As a Tourist Officer, you will be responsible for helping to promote and market tourism destinations, providing information to tourists, assisting with the planning of events and activities, and helping to solve customer service issues.

What salary can I expect as a Tourist Officer?

The salary for a Tourist Officer will vary depending on experience and location, but typically ranges between $30,000 and $50,000 per year.

Can I become a Tourist Officer without a degree?

While it is possible to become a Tourist Officer without a degree, it is not recommended since it may limit your career opportunities. Having a degree in a related field such as tourism, hospitality, or business will give you an edge when applying for positions.

What type of environment will I be working in as a Tourist Officer?

As a Tourist Officer, you will likely be working in both indoor and outdoor environments. You may be expected to work in an office or tourist information center to provide information to visitors, as well as travel to locations to promote tourism destinations or assist with events and activities.

What are jobs related with Tourist Officer?

• Tourist Shuttle Driver
• Tourist Destination Manager
• Tourist Attraction Security Guard
• Tourist Attraction Supervisor
• Tourist Liaison Officer
• Tourist Interpreter
• Tourist Helper
• Tourist Attraction Maintenance Worker
• Tourist Receptionist

Web Resources

• Tourist Information Officer - TAFE NSW nsfsakai.nthsydney.tafensw.edu.au
• Office - Department of tourist and recreation business tourism.ontu.edu.ua
• What is Travel and Tourism Management? Career Scope - Leverage Edu leverageedu.com

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Job descriptions and industry overviews

Tourism officer: job description.

targetjobs editorial team

25 Jan 2023, 13:39

Tourism officers are responsible for promoting tourism and devising tourist development initiatives/campaigns with the aim of generating and increasing revenue.

Relevant work experience is usually essential for tourism officer roles.

Tourism officer job description: Typical employers | Qualifications and training | Key skills

Due to Covid-19, you may find it difficult to gain work or experience in the tourism industry. As we explain here , however, recruiters will not view time out of work due to the pandemic as a 'gap' in your CV. For guidance on searching for work during this difficult time, take a look at our advice for job hunting during a pandemic .

The role of a tourism officer is a combination of marketing, public relations and management. It also involves lots of planning and preparation.

Typical responsibilities of the job include:

• supervising staff
• preparing tourist or visitor information
• producing promotional material and displays
• managing budgets
• writing reports, business plans and press releases
• making presentations
• maintaining statistical and financial records
• undertaking day-to-day centre management and administration
• liaising with local businesses and the media
• market research.

Typical employers of tourism officers

• Local authorities
• Tourist information departments
• Commercial tourist attractions
• National parks
• Wildlife trusts
• The Forestry Commission
• The National Trust.

Competition is intense for the small number of jobs that occur each year. Most tourism officers enter the profession as assistants. Vacancies are advertised online, by careers services and in relevant publications such as Leisure Management and Marketing Week , as well as their online equivalents.

Qualifications and training required

Graduates with degrees in languages, travel, tourism, leisure, business studies, marketing, management or journalism are normally at an advantage. Relevant work experience is essential, and can be gained via seasonal or vacation employment, or by working as a volunteer or paid assistant in a tourist information centre. Experience gained in museums or information work or any commercial area (sales, marketing, retailing) can also be helpful.

Key skills for tourism officers

• Interpersonal skills
• Communication skills
• Organisational skills
• Adaptability
• Resourcefulness
• Confidence.

targetjobs editorial advice

This describes editorially independent and impartial content, which has been written and edited by the targetjobs content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

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Job descriptions and industry overviews

Tourism officer.

gradireland editorial team

24 Feb 2023, 16:02

Promotes tourism and devises tourist development initiatives/campaigns with the aim of generating and increasing revenue.

Job description

A tourism officer works to develop and enhance the visitor facilities of a region and to stimulate tourism growth in order to produce economic benefits for a particular region or site. They often work for local authorities but may also work within private companies or other public sector agencies.

Work activities

• Promoting existing tourist attractions through advertising campaigns, developing promotional literature including artwork, writing press releases and copy for tourism guides/newsletters
• Carrying out research of existing tourist attractions to gain customer feedback in order to make improvements
• Researching local history and local people's views in order to develop potential new tourist attractions
• Working with the media and other local partner organisations to raise the profile of the local area, generate positive publicity and create a brand identity for the area
• Organising exhibition stands at conferences and holiday shows, both nationally and overseas, to promote the area
• Organising special and seasonal events and festivals
• Providing support, guidance and sometimes administering funding for local tourism-related business and advising new tourism businesses
• Encouraging the development of new jobs within the tourism sector
• Bringing in tourism development funding to the area
• Assessing the impact that any planned developments may have upon the local environment weighed against the potential benefits
• Consulting with local tourism businesses such as tour operators, restaurants and guest-houses, to assess the effectiveness of current tourism development policies and to develop an overall tourism development strategy.

Work conditions

Travel: usually office based, although travel to tourist centres and attractions may be required. Working hours: normally office hours though occasional unsocial evenings/weekends may be required. Location: throughout the country Opportunities for self-employment: unlikely

Typical employers

Government bodies including:

• Fáilte Ireland
• Tourism Ireland
• Department of Arts, Sports & Tourism
• Shannon Development
• Regional Tourism Development Boards
• Dublin Tourism
• County councils etc.

Career development

Progression is possible by moving into managerial positions both within the tourism development section and into other departments such as economic development and regeneration.

Salaries will vary depending on employer, location and line management responsibilities.

Northern Ireland: Starting salaries of £16,000–£18,000 can be expected, rising to £35,000+ with experience.

Entry requirements

Entry is possible without a third level qualification which means jobs are open to graduates from all disciplines, but relevant qualifications are becoming increasingly more in demand by employers. In addition, most employers ask for some previous experience within the travel and tourism industry.

Other relevant degree subjects

• Business/management studies especially those with tourism management
• Hospitality management
• Hotel management
• Leisure and tourism
• Public relations
• Travel and tourism management

Postgraduate study

A pre-entry postgraduate qualification is not necessary.

Specific entry requirements

Previous relevant work experience is often a requirement.

Tips for application

Find part-time or seasonal work within the tourism industry at weekends and during university holidays. Knowledge of foreign languages is also useful. Marketing and web experience is also useful.

Skills and qualities

• Excellent interpersonal, written and oral communication skills
• Ability to liaise with community groups, stakeholders and the tourism industry
• High level of skills in the production of information and communication material
• Excellent customer service skills and an understanding of visitor needs and of the tourism industry
• Ability to work independently, within large teams or to lead a team, both cohesively and efficiently
• Strong management, administrative, organisational and project management ability
• Creativity and innovative strategic thinking along with good PR and marketing skills.

gradireland editorial advice

This describes editorially independent and impartial content, which has been written and edited by the gradireland content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

People reading this also searched for roles in these areas:

• Graduate Jobs
• Graduate Schemes
• Internships

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Becoming a Tourism Officer: A Comprehensive Guide

Are you passionate about travel and seeking a dynamic career in the tourism industry? Look no further - becoming a tourism officer could be your ticket to an exciting and rewarding profession. In this comprehensive guide, we will delve into the role of a tourism officer, explore the educational pathways to become one, discuss career progression opportunities , examine the challenges and rewards of the job, and provide useful tips for aspiring tourism officers.

Understanding the Role of a Tourism Officer

As a tourism officer, you will play a crucial role in promoting and developing tourism in the UK. Your primary responsibility will be to attract visitors, both domestic and international, to specific regions, cities, or attractions. You will work closely with various stakeholders, such as local businesses, tourist boards, and government organizations, to create effective marketing strategies that highlight the unique offerings of your destination.

Imagine waking up every morning to the breathtaking views of the English countryside, knowing that you have the power to showcase these natural wonders to the world. As a tourism officer, you will have the opportunity to immerse yourself in the rich history, vibrant culture, and stunning landscapes that make the UK a top tourist destination.

Picture yourself strolling through the charming streets of Bath, guiding tourists to the iconic Roman Baths and sharing fascinating stories about its ancient origins. Or perhaps you'll find yourself in the bustling city of London, working alongside local businesses to create unforgettable experiences for visitors, from exploring the historic Tower of London to enjoying a traditional afternoon tea.

Your role as a tourism officer goes beyond simply attracting tourists; you will also have the chance to collaborate with local businesses to enhance the visitor experience . Imagine partnering with a local farm in the Cotswolds to organize farm-to-table experiences, where tourists can learn about sustainable agriculture and indulge in delicious, locally sourced meals. By fostering these connections, you will not only promote tourism but also contribute to the economic growth and sustainability of your designated area.

Key Responsibilities of a Tourism Officer

Your responsibilities as a tourism officer may include:

• Developing and implementing marketing campaigns to promote tourism in your designated area.
• Creating engaging content for websites, social media platforms, and promotional materials.
• Collaborating with local businesses to enhance the visitor experience.
• Providing information and assistance to tourists, including recommending attractions, accommodations, and dining options.
• Organizing and participating in tourism events, such as career fairs and trade shows.
• Monitoring and analyzing tourism trends and data to identify opportunities for growth and improvement.
• Building relationships with travel agencies, tour operators, and other industry professionals to attract more visitors to your destination.

Imagine the excitement of launching a captivating marketing campaign that showcases the hidden gems of your region. From creating visually stunning videos that capture the essence of your destination to crafting compelling blog posts that ignite wanderlust, you will have the creative freedom to inspire travelers from all over the world to embark on their own unforgettable adventures.

Skills Required for a Tourism Officer

To excel in this role, you will need a combination of knowledge, skills, and personal attributes. Some essential skills for a tourism officer include:

• Excellent communication and interpersonal skills to engage with tourists and collaborate with stakeholders.
• Strong marketing and promotional abilities to attract visitors and effectively promote your destination.
• An in-depth understanding of the tourism industry, including current trends and emerging markets.
• Proficiency in digital marketing tools and platforms.
• Organizational and project management skills to coordinate events and campaigns.
• A passion for travel and a genuine interest in the cultural and natural attractions of your destination.
• Flexibility and adaptability to navigate the ever-changing landscape of the tourism industry.
• An entrepreneurial mindset to identify and seize opportunities for growth and innovation.

Imagine the satisfaction of seeing the number of visitors to your destination increase year after year, knowing that your efforts have contributed to the success and prosperity of the local community. As a tourism officer, you will have the privilege of showcasing the best of the UK to the world, leaving a lasting impact on both tourists and the places they visit.

Educational Pathways to Become a Tourism Officer

If you aspire to become a tourism officer, there are various educational pathways you can explore to enhance your knowledge and skills in the field.

Embarking on a career as a tourism officer requires a solid educational foundation. One of the most common routes is obtaining a degree in tourism, hospitality management, marketing, or a related field. Fortunately, many universities in the UK offer specialized programs tailored to the tourism industry, providing students with a comprehensive understanding of the principles that drive this dynamic field.

These degree programs delve into various aspects of the tourism industry, including destination marketing, customer service, and sustainable tourism practices. Students learn about the intricacies of promoting tourist destinations, ensuring visitor satisfaction, and implementing sustainable strategies to preserve the environment and local culture.

What sets these programs apart is their commitment to practical learning . Many universities offer industry placements or internships, allowing students to gain hands-on experience while studying. This invaluable opportunity allows aspiring tourism officers to apply their knowledge in real-world scenarios, develop essential skills, and build a network of industry contacts.

While a degree is a valuable asset, additional certifications and training can further enhance your prospects as a tourism officer. Professional bodies such as the Institute of Travel and Tourism offer a range of certifications and courses that focus on specific areas of the industry. These certifications can cover topics such as destination marketing, tourism policy and planning, and sustainable tourism management.

By pursuing these certifications, you demonstrate your commitment to professional development and showcase your expertise in specialized areas of the tourism industry. This can give you a competitive edge in the job market, as employers value candidates who continuously strive to expand their knowledge and stay up-to-date with the latest industry trends.

Moreover, these certifications often provide opportunities for networking and professional growth. They allow you to connect with industry professionals, attend conferences and seminars, and access exclusive resources that can further enrich your understanding of the field.

Ultimately, a combination of a relevant degree and additional certifications and training can pave the way for a successful career as a tourism officer. By investing in your education and continuously seeking opportunities for growth, you position yourself as a well-rounded professional ready to contribute to the vibrant and ever-evolving tourism industry.

Career Progression for a Tourism Officer

The tourism industry offers a diverse range of career progression opportunities for aspiring tourism officers. Whether you're a fresh graduate or someone with years of experience, there are various paths you can take to advance your career in this exciting field.

Entry-Level Opportunities

As a fresh graduate, you may start your career as a tourism assistant or coordinator, working closely with the tourism officer to support marketing and promotional activities. In this role, you will have the opportunity to gain practical experience and develop your skills while familiarizing yourself with the intricacies of the industry.

As a tourism assistant, you will assist in organizing events, coordinating with stakeholders, and managing social media platforms to promote tourism initiatives. You will also have the chance to interact with tourists, providing them with information about local attractions, accommodations, and transportation options. This hands-on experience will not only enhance your knowledge of the industry but also improve your communication and customer service skills.

Mid-Level Positions

After gaining a few years of experience in the industry, you can progress to mid-level positions, such as tourism marketing executive or destination manager. These roles involve greater responsibilities and require a deeper understanding of the tourism landscape.

As a tourism marketing executive, you will be responsible for overseeing marketing campaigns to attract tourists to your designated area. This includes developing creative strategies, collaborating with advertising agencies, and analyzing market trends to identify target audiences. You will also work closely with local businesses and tourism organizations to create partnerships that benefit both parties and contribute to the overall growth of the tourism industry.

On the other hand, as a destination manager, you will have the opportunity to shape the tourism experience in your designated area. You will be responsible for developing and implementing tourism strategies that highlight the unique attractions and cultural heritage of the destination. This may involve collaborating with local communities, organizing events and festivals , and ensuring sustainable tourism practices are in place.

Senior-Level Roles

With significant experience and expertise, you can advance to senior-level roles, such as tourism manager or director. These positions offer a higher level of responsibility and require strong leadership skills.

As a tourism manager, you will have overall responsibility for the tourism development and promotion of your designated area. This includes leading a team of professionals, managing budgets, and working closely with government bodies to shape tourism policies. You will also be responsible for establishing and maintaining relationships with key stakeholders, such as hoteliers, tour operators, and local authorities, to ensure the sustainable growth of the tourism industry.

As a tourism director, you will play a crucial role in setting the strategic direction for the tourism industry in your region. You will be responsible for developing long-term plans, identifying new opportunities for growth, and representing your area in national and international tourism forums. This position requires a deep understanding of market trends , policy frameworks, and the ability to navigate complex political landscapes.

Overall, the career progression for a tourism officer offers a wide range of opportunities for professional growth and personal development. Whether you're just starting your journey or looking to take the next step, the tourism industry provides a dynamic and rewarding career path for individuals passionate about travel, culture, and creating memorable experiences for visitors .

Challenges and Rewards of Being a Tourism Officer

While being a tourism officer can be immensely rewarding, it also comes with its fair share of challenges. Let's explore some of the common challenges in the tourism industry and the benefits and rewards that come with the job.

Common Challenges in the Tourism Industry

• Seasonality: Depending on the destination, tourism may experience fluctuations due to seasonal demand. This can impact the stability of employment and workload. However, it also presents opportunities for creativity and innovation in developing strategies to attract tourists during off-peak seasons. For example, you could organize special events or offer unique experiences that are only available during those times.
• Competition: The tourism industry is highly competitive, with destinations worldwide vying for visitors. As a tourism officer, you will need to stay up-to-date with industry trends and continuously innovate to attract travelers. This can be challenging, but it also allows you to showcase the unique selling points of your destination. By highlighting the local culture, natural beauty, and authentic experiences, you can differentiate your destination from others and create a compelling reason for travelers to choose your location.
• Sustainability: With the growing concern for sustainable tourism practices, tourism officers need to balance the economic benefits of tourism with the preservation of natural and cultural resources. This requires careful planning and collaboration with local communities, businesses, and environmental organizations. By implementing sustainable practices, such as promoting responsible tourism , supporting local artisans and businesses, and conserving natural habitats, you can ensure the long-term viability of tourism in your area.

Benefits and Rewards of the Job

Despite the challenges, being a tourism officer can be incredibly fulfilling, offering several benefits and rewards:

• Opportunity for travel: As a tourism officer, you may have the chance to travel frequently to attend trade shows, conferences, and familiarization trips. This not only allows you to expand your knowledge and network within the industry but also provides you with firsthand experiences of different destinations and cultures. These experiences can enrich your understanding of tourism and help you develop unique marketing strategies for your own destination.
• Positive impact on local communities: By promoting tourism, you contribute to the economic development of your designated area, supporting local businesses and creating job opportunities. This can have a ripple effect, benefiting not only the tourism industry but also various sectors of the local economy. For example, an increase in tourism may lead to the establishment of new hotels, restaurants, and shops, providing employment opportunities for the local population.
• Career flexibility and growth: The tourism industry offers a wide range of career paths and opportunities for advancement, allowing you to continually grow and develop professionally. As a tourism officer, you can specialize in areas such as destination marketing, event management, sustainable tourism, or cultural heritage preservation. This flexibility enables you to pursue your interests and passions within the industry and opens doors to various leadership roles and international opportunities.

In conclusion, being a tourism officer is a dynamic and rewarding profession that comes with its fair share of challenges. However, by embracing these challenges and leveraging the benefits and rewards of the job, you can play a vital role in promoting your destination, supporting local communities, and contributing to the sustainable growth of the tourism industry.

Tips for Aspiring Tourism Officers

If you aspire to become a tourism officer, here are some valuable tips to help you navigate your career path:

Embarking on a career as a tourism officer can be an exciting and fulfilling journey. By understanding the role, acquiring the necessary skills, and embracing the challenges and rewards, you can pave your way towards success in this dynamic industry. So, pack your bags, put your love for travel to work, and make a difference as a tourism officer in the vibrant tourism landscape of the UK.

Networking in the Tourism Industry

Building a strong network within the tourism industry is crucial for aspiring tourism officers. Attending career events, conferences, and trade shows is an excellent way to connect with professionals in the field. These events provide opportunities to engage in meaningful conversations, exchange ideas, and gain insights into the latest industry trends.

Moreover, joining relevant associations or groups related to tourism can further expand your network. These associations often organize networking events, workshops, and seminars, allowing you to meet like-minded individuals and establish valuable connections. By actively participating in networking activities, you increase your chances of discovering potential job opportunities and finding mentors who can guide you in your career.

Continuing Education and Skill Development

In the ever-evolving tourism industry, it is essential for aspiring tourism officers to stay up-to-date with the latest trends and developments. Pursuing continuous education and skill development is a proactive way to enhance your knowledge and remain competitive in the job market.

Online courses, webinars, and workshops offer convenient and flexible options for learning. Consider enrolling in courses that cover topics such as digital marketing, sustainable tourism practices, and destination branding. These skills are highly sought after in the industry and can give you a competitive edge when applying for tourism officer positions.

Balancing Work and Personal Life as a Tourism Officer

Being a tourism officer can be demanding, with occasional long hours and unpredictable workloads. It is crucial to prioritize self-care and establish a healthy work-life balance to avoid burnout and maintain overall well-being.

Setting boundaries is essential to prevent work from encroaching on personal time. Learn to delegate tasks when necessary and communicate your availability to colleagues and superiors. By effectively managing your time and workload, you can ensure that you have dedicated moments for relaxation, hobbies, and personal interests outside of work.

Additionally, practicing stress management techniques can help you cope with the pressures of the job. Engage in activities such as meditation, exercise, or spending time in nature to reduce stress levels and promote mental well-being.

In conclusion, aspiring tourism officers have a world of opportunities awaiting them. By building a strong network, continuously developing skills, and maintaining a healthy work-life balance, you can thrive in this exciting industry. So, embrace the journey, explore new horizons, and make your mark as a tourism officer in the dynamic and diverse tourism landscape of the UK.

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Tourism officer

Tourism officers promote tourism and event-related economic growth in order to generate and increase revenue for a particular city, region or site

As a tourism officer, you'll be responsible for key areas such as marketing, visitor management and the development of tourism campaigns, products, services and facilities.

You can work for a range of employers, including public and private destination management organisations, public agencies or partnerships and local authorities.

The role is varied and may include many different types of work. At more senior levels, your job will involve strategic planning, particularly in local authorities.

Alternative job titles include destinations manager and destinations management officer.

Responsibilities

As a tourism officer, you'll need to:

• prepare and commission tourist and visitor information, including art work
• write press releases and copy for tourism guides and newsletters
• produce promotional material and design displays
• set up and attend exhibitions and holiday shows
• organise special and seasonal events and festivals
• develop e-tourism platforms, including websites, and construct business databases
• manage and coordinate tourism services publicity via a range of social media platforms, including Twitter and Facebook
• devise and plan tours and arrange itineraries
• liaise with local operators, the media, designers and printers
• manage staff, budgets and staff training needs
• order products and services
• provide funding and business advice and send e-newsletters to local businesses
• write and present reports and business plans for committees
• plan and write funding applications
• work on product development
• give talks to local parties, community groups and schools, and handle media enquiries
• undertake market research with members of the public and visitors to particular attractions
• carry out strategic planning and development, such as commissioning and/or producing tourism strategies and economic impact studies for implementation, or lobbying, devising and implementing marketing campaigns.
• Salaries at trainee/assistant level are in the region of £16,000 to £20,000, depending on your employer, location and experience.
• Salaries at tourism officer levels are between around £21,000 and £28,000.
• Senior tourism officer and management-level jobs are around £30,000 to £40,000. Jobs available at the most senior levels can be in excess of this amount.

Salaries vary depending on your experience, the type of employer you work for, the area of tourism and your location.

Income figures are intended as a guide only.

Working hours

You'll usually work a standard 37.5-hour week but may need to work some evenings when attending meetings, events and exhibitions.

There may be opportunities for flexible working.

What to expect

• The work is usually office based but may involve work outside and at different locations during the working day.
• The tourism industry as a whole has seen a significant decline in the number of jobs due to the effects of the pandemic and is currently struggling to recruit enough people into roles. The World Travel & Tourism Council (WTTC) reports that existing labour shortages, combined with the difficulty of attracting new staff and the reduction in migrant workers, mean that positions are likely to remain unfilled for some time. However, this may affect the role of tourism officers less than some other areas of the industry.
• Setting up exhibitions and events may be physically demanding.
• Invitations to new exhibitions and entertainment venues can be an attraction of working in this industry.
• Absence from home at night and overseas work or travel may be required occasionally.

Qualifications

Although this area of work is open to all graduates, the following subjects may increase your chances:

• business/management studies
• leisure management
• media studies
• modern languages
• public relations
• travel and tourism management
• urban/rural regeneration.

A range of undergraduate (and postgraduate) qualifications is available in tourism, tourism management and heritage management. Research courses carefully and contact individual institutions to identify your areas of interest.

The Tourism Management Institute (TMI), the professional body for tourism destination managers, has a list of TMI Recognised Courses at both undergraduate and postgraduate level.

Personal qualities, skills and relevant experience, particularly of working within a customer-focused or tourism role, can be more important than your degree subject.

Entry without a degree or HND is possible if you have relevant experience in working with tourism businesses at a local, regional or national level.

Although you don't need a postgraduate qualification, a tourism or marketing qualification may increase your chances of employment if your first degree is not directly relevant, particularly if combined with relevant experience.

Search postgraduate courses in tourism, hospitality and event management .

You'll need to have:

• excellent communication, presentation and interpersonal skills in order to consult with a range of people, including local businesses, community groups and key stakeholders
• commercial awareness and an entrepreneurial approach to work
• customer service, marketing and PR skills
• organisation and planning skills
• wide-ranging IT skills
• the ability to use your initiative
• flexibility
• resourcefulness
• the ability to produce or deliver a quality product or service on a limited budget
• management and project management skills
• an eye for design
• an innovative approach to work
• local knowledge and a lively interest in the sector
• willingness to travel
• a driving licence - is not essential but can be useful.

Work experience

It's vital to get some relevant work experience as this is a popular career choice. You can do this in several ways, such as through a work placement or internship, holiday work, volunteering or casual work.

Working as a tourism assistant in a tourist information centre is particularly useful preparation for this role and may even lead to a tourism officer position. Other suitable experience includes working in a marketing, information or economic development role.

Working or helping out at any of the following is also helpful:

• commercial tourist attractions
• local authority leisure departments

Any ways in which you can develop good customer service and commercial skills are worth pursuing, such as working in sales, marketing or retailing.

Find out more about the different kinds of work experience and internships that are available.

You'll need to be proactive in your job seeking as competition can be fierce for tourism officer posts. Employers include:

• local authorities
• destination management organisations (DMOs) - see Visit Britain and the Scottish Destination Management Association (SDMA) for lists
• national parks
• business improvement districts (BIDs)
• wildlife trusts
• Forestry England
• National Trust and the National Trust for Scotland.

If tourism is a significant part of the regional economy, the local enterprise partnership (LEP) may prioritise the delivery of tourism within their strategic economic plan.

County, district and borough councils may employ tourism or marketing/visitor development officers to market and develop visitor attractions and tourist destinations.

Increasingly, most employers in this area expect post holders to become involved with economic development, strategic planning and regeneration issues, in addition to the more traditional tourism activities. Tourism officers, therefore, usually work closely with residents and businesses in a local community to support the local economy.

The private sector, which includes private heritage sites, visitor attractions and leisure companies, also provides employment opportunities. There may be opportunities to work for private development companies and consortia undertaking project marketing and development.

Look for job vacancies at:

• Leisure Media Jobs
• LocalGov Jobs
• Marketing Week
• Tourism Management Institute (TMI)
• Visit Britain - Careers

Professional development

Most of your training will be delivered on the job, usually when working with colleagues or by learning from the development of a specific project.

If you work for a local authority, you may be able to access council training programmes, in areas such as:

• funding applications
• report writing
• personal development
• presentation skills
• networking.

Private employers may fund training in a specialised area, as required by the demands of a particular project.

General and specialist training courses, seminars and conferences are available through key professional bodies such as the TMI and The Tourism Society.

Professional membership can also provide networking and other professional development opportunities.

Postgraduate tourism management qualifications are also available to develop a particular career focus.

Career prospects

It can take some time to get into a tourism officer role, so try to gain as much relevant on-the-job experience as you can. You'll typically start in an assistant role before moving into the role of tourism officer after gaining experience.

Once in post, you'll need to build up a track record of successful projects. As local authorities often employ only one tourism officer, opportunities to progress can be fairly limited without relocation.

With experience, you may be able to move into a managerial position, where you’ll usually work at a strategic level, with responsibility for budgets, staff and operations.

From this, it may be possible to move into senior management and work with a broader remit. For example, delivering growth and enterprise in a particular region. Roles at this level are scarce though, so you'll need to build up a range of experience to compete for them.

With enough experience and specialisation in a particular area, some tourism officers go on to work for private consultancies or on a self-employed consultancy basis. Possibilities include freelance marketing and consultancy work or setting up, developing and managing a tourist attraction.

You may find opportunities arise as a result of regeneration and economic development projects.

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Job profile

Tourism Officer

Tourism Officer Job Profile

What is a tourism officer.

Tourism Officers plan and promote tourism to bring in visitors and make a region or site more financially stable.

Tourism Officers are most frequently employed by municipal governments; however, they may also be employed by private businesses or by other government agencies. Because the tourism industry encompasses such a broad scope, the role is complex and may involve many different types of work. Important concerns include advertising and promoting, as well as the expansion of services and facilities.

People are going farther and travelling more frequently than they ever have before. Based on the information IPS collected, there were 6.4 million visitors to the UK who spent a total of £5.6 billion. The major objective of a Tourism Officer is to disseminate information to the general public about a region or service to provide the public with something interesting and noteworthy.  Relations with conventional media, content production and other social media activities are all handled by Tourism Officers . It is a strategy that is meant to be used over a long period of time. Companies can reach their revenue goals by keeping a constant presence, and Tourism Officers can help them with that.

Responsibilities

Some of the most common responsibilities that Tourism Officers have include: 

• Conducting strategic planning and development activities such as commissioning and/or generating tourist plans and economic impact studies for execution, or lobbying, designing, and implementing marketing campaigns.
• Creating and delivering committee reports and business proposals.
• Creating advertising materials and displays.
• Creating tourism-related information and promotional materials such as art, news releases, and brochures..
• Creating press releases as well as materials for travel guides and newsletters.
• Creating and scheduling trips and itineraries.
• Creating e-tourism platforms, such as websites, and business databases.
• Preparing and submitting financing applications.
• Organising and attending exhibits and holiday fairs.
• Planning and executing unique and seasonal events and festivals.
• Managing and organising tourism service PR through a variety of social media channels, such as Twitter and Facebook.
• Communicating with local operators, media, designers, and printers.
• Purchasing goods and services.
• Managing employees, finances, and training requirements.
• Providing financial and business guidance and distributing e-newsletters to local companies.
• Contributing to product development.
• Giving speeches to local political parties, community organisations, and schools, as well as managing media inquiries.
• Conducting market research with members of the general public and visitors to certain attractions.

The UK national average salary for a Tourism Officer is £39,144 per year, ranging from £24,000 to £64,000. With an average of £2,906 cash compensation. The average London salary for a Tourism Officer is £40,055 per year, ranging from £25,000 to £64,000. With an average of £3,446 cash compensation.

Working hours and work location 

As a Tourism Officer, you will typically work a conventional 37.5-hour week. However, there is a possibility that you will be required to work certain evenings in order to attend meetings, events, or exhibitions. The job is often performed in an office setting, although it occasionally requires travel to different places inside and outside the workplace throughout the course of a single workday. Tourism Officers may work for local authorities, public sector agencies or private companies.

What to expect

Communication skills of the highest calibre are highly valued in practically every area of the business, and their importance develops with rising levels of professional progress. When you work in the tourism sector, every day is different because you meet individuals from diverse walks of life, ages, nations, and temperaments. As a result, it is critical to be able to communicate in a way that correctly represents the firm while also speaking to customers in a way that is easy for them to understand and with which they can connect.

A Tourism Officer must always maintain sight of the reality that the client provides the funds required to pay personnel and other expenses, allowing a site to retain a profit and improve its physical infrastructure. Because of this, it is important for staff and management to make customers happy, if not thrilled. To give exceptional customer service, you must first understand the client’s demands and then be able to fulfil them. Those with great organisational skills are in high demand in the tourism business. Because it is important to multitask and respond to demands that come on the spur of the moment, it is critical to maintain an organisational structure in place in order to carry out one’s daily obligations in the most effective manner possible. One piece of advice is to plan each day ahead of time and keep a checklist of the chores that must be performed.

Consequently, you will be able to develop excellent time management skills. Tourism-related businesses are more likely than others to deal with clientele from a variety of nations and cultural traditions. To have a successful career in this field, you need to understand other cultures and be able to look beyond your own. Customers don’t always have the same ideas, values, or beliefs, so it’s important to get rid of any cultural barriers that may be in the way. The employee’s knowledge of other cultures, which is an important social skill, makes it much easier for a customer to feel at ease and at home in their surroundings. The goal is to meet their needs and wants in order to win them over.

Qualifications

Even if you don’t have a diploma from a third-level school, you can still work in this field. This means that graduates from any field can get a job , but employers are increasingly looking for people with the right qualifications. In addition, the majority of companies in the travel and tourism business want a certain amount of prior expertise in the field of tourism. In this job market, most graduates with degrees in languages, travel, tourism, leisure, business studies , marketing , management ,, or journalism have an edge over their peers. 

must have skills:

As a Tourism Officer, you will need to acquire or possess the following skills:

• Outstanding abilities in both oral and written as well as interpersonal communication
• The capacity to communicate with tourist industry stakeholders, community groups, and community members
• A high degree of expertise in the creation of informational and communicative content
• Excellent abilities in providing customer service, as well as knowledge of both the requirements of tourists and the tourism industry
• The ability to work independently, as part of a large group, or as the leader of a group, while maintaining cohesion and maximising productivity.
• Excellent capabilities in the areas of management, administration, organisation, and project management
• The ability to think creatively and innovatively about strategic problems, together with strong abilities in public relations and marketing.

Work experience

In this line of work, it is vital to have relevant job experience, which can be obtained by working during the summer months or during breaks from school, or by working as a volunteer or paid assistant at a tourism-related business. Work experience in commercial fields like sales, marketing, or retailing, as well as in museums or information fields, can also be helpful.

You will learn most of what you need to know through hands-on experience, usually by working with coworkers or observing and participating in the completion of a project. If you work for a local government, you may be eligible to participate in training programmes offered by the council in a variety of fields, including the following:

• Requests for financial support
• Presentation
• Personal development

Training in a specialised field may be funded by private businesses if such training is required by a particular project. The Tourism Management Institute (TMI) and The Tourism Society both provide a variety of educational opportunities, including general and specialised training courses, seminars, and conferences. In addition to providing access to opportunities for professional growth and networking , another benefit of professional membership is networking with professionals who already work in this field. Postgraduate tourism management credentials are also offered to establish a particular professional specialisation.

Helping out with any of the following activities or taking part in them is also helpful: 

• Organised events
• Commercial tourist attractions
• Museums or galleries
• Departments of recreational services run by local authorities

It is important to take advantage of any opportunity that will allow you to improve your customer service and business acumen. 

Career prospects

There is a lot of competition for the limited number of positions that become available each year in this line of business. The majority of tourist officials begin their careers as assistants in the field. Open jobs can be found in magazines like Leisure Management and Marketing Week, as well as their online versions, online job boards, and the internet .

After you’ve been hired, you’ll need to show that you can do tasks well. If you don’t move to take advantage of the fact that most local governments only hire one Tourism Officer, you may not have many chances to move up in your career. If you have enough experience, you could be able to advance through the ranks and become a manager. In this role, you’ll usually be in charge of budgets, employees, and operations, as well as working at a strategic level. It is also possible to move up into senior management and take on a wider range of responsibilities. For instance, contributing to the expansion of businesses and economic activity in a particular location. Because there aren’t many jobs at this level, you’ll need to get a lot of different kinds of experience to be competitive.

After getting enough experience and becoming an expert in a certain field, some Tourism Officers go to work for private consultancies or set themselves up as independent consultants. Freelance work in marketing and consulting, as well as starting, growing, and running a tourist destination, are all good options. There is a chance that something new will come up as a result of the ongoing projects to revitalise and improve the economy.

• Weston Town Council
• G Adventures
• Cornwall Council
• Natural England
• The Wildlife Trusts

Related Courses

• MBA with Digital Marketing

This one-year, full-time programme at the University of the West of Scotland’s London Campus combines the MBA with the digital marketing component into a comprehensive curriculum. The MBA part of the class looks at business operations and procedures, such as accounting, finance, and human resources , as well as the connections between all of these parts of a business. In addition to having a broad understanding of business, students who take this class will have the opportunity to specialise in digital marketing in particular.

• MSc Project Management

The full-time curriculum that lasts one year and is offered by the University of West Scotland will provide you with the executive training you need to launch a successful career in tourism and, in addition, will provide you with a strong foundation in accounting. This course may be taken at the UWS London Campus, which is situated in the middle of London’s central business district.

• Business Foundation Programme

In London, at the University of the West of Scotland, you can get a one-year foundation degree that will prepare you for college courses and set you up for a career in tourism. In this class, you’ll learn about current research sources and case studies in the field. Students will learn important business skills and improve their English and study skills while taking important business classes. With the knowledge you get from the Business Foundation Program, you’ll be ready to go to college as an undergrad.

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Tourist information officer

Description

Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.

Tourist information officers typically do the following:

• answer customer queries in person, by phone and email
• do research using things like the internet, travel guides and timetables
• provide accurate information on things to see and do and where to stay
• make bookings for travel, entertainment, visitor attractions and accommodation
• set up displays within the centre and re-stock literature
• keep up to date with local accommodation, places to visit, activities and events
• act as an ambassador for the local area and attractions
• serve and sell souvenirs and other items from gift shop

Other titles

The following job titles also refer to tourist information officer:

tourist point information officer tourist assistant tourist centre officer tourist receptionist tourist information agent

Working conditions

Tourist information officers usually work at an information centre, at an airport, at a port or in a museum. They often wear a uniform.

Minimum qualifications

A high school diploma or equivalent is generally the minimum required to work as tourist information officer.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

• the nature of the work performed in an occupation in relation to the characteristic tasks and duties
• the level of formal education required for competent performance of the tasks and duties involved and
• the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Tourist information officer is a Skill level 2 occupation.

Tourist information officer career path

Similar occupations.

These occupations, although different, require a lot of knowledge and skills similar to tourist information officer.

ticket sales agent tour operator representative travel consultant travel agent hotel concierge

Long term prospects

These occupations require some skills and knowledge of tourist information officer. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of tourist information officer with a significant experience and/or extensive training.

tourist information centre manager camping ground manager rooms division manager mountain guide sports instructor

Essential knowledge and skills

Essential knowledge.

This knowledge should be acquired through learning to fulfill the role of tourist information officer.

• Local area tourism industry : The characteristics of local sights and events, accommodation, bars and restaurants and leisure activities.
• Geographical areas relevant to tourism : The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

Essential skills and competences

These skills are necessary for the role of tourist information officer.

• Distribute local information materials : Hand out leaflets, maps and tour brochures to visitors with information and tips about local sites, attractions and events.
• Communicate with customers : Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
• Comply with food safety and hygiene : Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.
• Produce content for tourism brochures : Create content for leaflets and tourism brochures, travel services and package deals.
• Maintain working relationships : Ensure effective working relationships with colleagues and others. Maintain them over long periods of time.
• Quote prices : Refer to prices for the client by researching and estimating fare rates.
• Process booking : Execute a booking of a place according to client’s requirement in advance and issue all appropriate documents.
• Provide tourism related information : Give customers relevant information about historical and cultural locations and events while conveying this information in an entertaining and informative manner.
• Handle personal identifiable information : Administer sensitive personal information on customers securely and discreetly
• Identify customer’s needs : Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
• Assist visitors : Aid visitors by responding to their questions, giving satisfactory explanations, suggestions and recommendations.
• Maintain customer service : Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.
• Demonstrate intercultural competences in hospitality services : Understand, respect and build constructive and positive relations with intercultural clients, guests and collaborators in the field of hospitality.
• Provide directions to guests : Show guests the way through buildings or on domains, to their seats or performance setting, helping them with any additional information so that they can reach the foreseen event destination.
• Process reservations : Execute customers’ reservations in accordance to their schedules and needs by phone, electronically or in person.
• Maintain customer records : Keep and store structured data and records about customers in accordance with customer data protection and privacy regulations.
• Collect tourist information : Gather and compile relevant touristic information from a variety of sources.
• Respond to customers’ inquiries : Answer customers’ questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.
• Apply foreign languages in tourism : Use the mastery of foreign languages orally or written in the tourism sector in order to communicate with collaborators or customers.
• Develop tourist information materials : Create documents such as leaflets, brochures or city guides to inform tourists about local, cultural, social and historical activities and places of interest.
• Coordinate efforts of stakeholders for destination promotion : Monitor with relevant stakeholders, such as business owners and government institutions to develop a cooperative product or promotion campaign.
• Devise special promotions : Develop promotion activities to stimulate sales.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of tourist information officer. However, mastering these skills and competences allows you to have more opportunities for career development.

• Ensure customer focus : Attitude that puts customers at the centre of the business in all cases.
• Sell tickets : Exchange tickets for money in order to finalise the selling process by issuing the tickets as a proof of payment.
• Apply social media marketing : Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
• Work in a hospitality team : Function confidently within a group in hospitality services, in which each has his own responsibility in reaching a common goal which is a good interaction with the customers, guests or collaborators and their contentment.
• Sell souvenirs : Exchange souvenirs for money by displaying them in an attractive way and communicating with customers.
• Process payments : Accept payments such as cash, credit cards and debit cards. Handle reimbursement in case of returns or administer vouchers and marketing instruments such as bonus cards or membership cards. Pay attention to safety and the protection of personal data.
• Integrate content into output media : Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.
• Build business relationships : Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
• Perform services in a flexible manner : Adapt service approach when circumstances change.
• Organise cultural events : Arrange events in cooperation with local stakeholders which promote local culture and heritage.

ISCO group and title

4221 – Travel consultants and clerks

• Tourist information officer – ESCO
• Tourist information centre assistant | Explore careers – National Careers Service
• Featured image: By Purupurucat – Own work , CC BY-SA 4.0

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In addition to providing statistics, the National Travel and Tourism Office (NTTO) creates a positive climate for growth in travel and tourism by reducing institutional barriers to tourism, administers joint marketing efforts, provides official travel and tourism statistics , and coordinates efforts across federal agencies through the Tourism Policy Council. The Office works to enhance the international competitiveness of the U.S. travel and tourism industry and increase its exports, thereby creating U.S. employment and economic growth. 

What Guides Our Work: The National Travel and Tourism Strategy

The Department of Commerce, on behalf of the federal interagency Tourism Policy Council, is launching the new National Travel and Tourism Strategy (Strategy) to recover and rebuild a U.S. travel and tourism industry that is more inclusive, equitable, sustainable, and resilient, positioning the sector to drive economic development and export revenue. The Strategy seeks to utilize the full efforts of the federal government to promote the United States as a premiere destination that is representative of the breadth and diversity of its communities, and to foster a sector that creates good jobs for more Americans and is a positive force for sustainability.  

2022 National Travel and Tourism Strategy

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The United States Travel and Tourism Advisory Board (TTAB) serves as the advisory body to the Secretary of Commerce on matters relating to the travel and tourism industry in the United States. The Board advises the Secretary on government policies and programs that affect the U.S. travel and tourism industry, offers counsel on current and emerging issues, and provides a forum for discussing and proposing solutions to industry-related problems. Visit the TTAB page

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How to become a Tourist Information Officer

Tourist information officers provide travel, hospitality and accommodation information to tourists, promote tourism, and assess tourist opportunities for local communities.

• Related Courses

Personal requirements for a Tourist Information Officer

• Enjoy working with people
• Good interpersonal, communication and customer service skills
• Good organisational skills
• Comfortable working with computers
• Good geographical knowledge

Education & Training for a Tourist Information Officer

You can work as a tourist information officer without formal qualifications. You will probably get some informal training on the job. You can also become a tourist information officer through a traineeship. Entry requirements may vary, but employers generally require Year 10.

Additional information

A highly desirable skill amongst tourist information officers is the ability to speak a second language. Most people are expected to have a strong retail background or qualifications in hospitality and tourism.Tourist information officers have to be familiar with all the tour operators and the various attractions and services in their region. As part of ongoing training, they take part in industry familiarisations, going to hotels or motels to personally rate the accommodation.

Duties & Tasks of a Tourist Information Officer

Tourist information officers:

• Answer questions from tourists, visitors, local residents and other tourism industry colleagues, in person, over the phone, via email or online
• Make suggestions on tours, travel routes, accommodation and local attractions
• Provide literature and information on local, interstate and international tours and places of interest
• Maintain literature and brochure stocks
• Sell souvenirs and other merchandise
• Discuss transport, accommodation and tour availability and cost
• Arrange bookings and documentation for travel and accommodation, and collect payment
• Assist travel agents and tour operators in preparing itineraries for tourists
• Undertake general clerical and office duties
• Coordinate volunteer or part-time staff
• Put together statistics concerning the number and nature of enquiries
• Be responsible for overall presentation of the information centre.
• Provides literature and information on local and inter-island tours and places of interest.
• May work in a call centre.
• Discusses transport availability and cost.
• Answers inquiries from tourists and offers suggestions about tours, travel routes, accommodation and local customs.

Employment Opportunities for a Tourist Information Officer

Tourist information officers are employed in a wide range of agencies in the tourism and hospitality industry, and in private and government organisations involved in tourist promotion, planning and development. Tourism officers can be involved in providing information on and promoting travel to the local area, the state or international destinations.Despite tourism being important in the Australian economy, some small tourist information centres are staffed by volunteers and do not hire professional staff. Some larger centres are broadening their scope and employing staff with higher levels of training.

Specializations

Tourism manager.

A tourism manager manages a tourism information centre, which includes business management, staff supervision and development, office systems management and the provision of services. Tourism managers may also act as the executive officer for the local tourism committee and make sure services are in place to respond to day-to-day tourism enquiries. They check and regularly report to management on the status of the tourism marketing budget and on tourism awareness or new initiatives on behalf of the employers to industry, media, community or interest groups. They may also contribute to the planning, development and implementation of tourism marketing strategies and encourage community involvement and awareness.

Tourist Information Officer

Average age

Future Growth

Gender Share

Average full-time

Skill level rating

Lower skill.

Unemployment

Average unemployment.

Full-Time Share

50% full-time.

Employment Size

1,400 workers.

Employment by state

Age brackets

Education level

Related courses.

Associate Degree in Tourism

William angliss institute vic.

Bachelor of Arts (Global Studies)

University of canberra.

Certificate I in Tourism (Australian Indigenous Culture) - SIT10116

Charles darwin university, certificate ii in tourism - sit20116, diploma of hospitality management - sit50416, diploma of travel and tourism management - sit50116.

Bachelor of Business / Bachelor of Innovation and Entrepreneurship

University of newcastle, bachelor of development studies / bachelor of social science, bachelor of social science, bachelor of tourism, hospitality and events, request information update, media presenter, museum attendant, travel consultant.

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Four law enforcement officers killed while serving warrant in North Carolina

Four officers were fatally shot as a U.S. Marshals task force was serving a warrant at a home Monday in Charlotte, North Carolina, officials said. A suspected shooter was also dead.

A marshal and two local officers working with the fugitive task force were killed in the gunfire around 1:30 p.m. Gov. Roy Cooper  said that “two state Department of Adult Correction officers” had died.

The city's police chief announced Monday night that a Charlotte-Mecklenburg police officer who had been wounded, Joshua Eyer, had also died.

"It was just last month I was in this very room congratulating Officer Eyer for becoming officer of the month in April," Police Chief Johnny Jennings said. "And he certainly dedicated his life and gave his life to serve our citizens."

The secretary of the state Adult Corrections Department identified two of the other people killed as Sam uel Poloche and William "Alden" Elliott , both of whom had been with the department for 14 years and were on the marshals task force.

In total, eight law enforcement officers were shot.

Jennings said the fallen officers were "heroes that were just simply trying to keep our community safe."

The violence broke out as the task force was serving a warrant on a suspect in possession of a firearm by a convicted felon. The subject, who was not publicly identified, began shooting with a high-powered rifle, Jennings said. Task force members returned fire and killed the suspect in the home's front yard, he said.

A Charlotte-Mecklenburg police sergeant was on the task force but was not struck by gunfire, Jennings said. The sergeant called for backup, and that's when the four responding Charlotte-Mecklenburg police officers were shot, Jennings said.

Police were eventually able to clear the home, Jennings said. Two people inside, one of them 17 years old, were detained as persons of interest.

Officials believe two people fired at law enforcement, Jennings said.

Charlotte Mayor Vi Lyles, who spoke at Monday's news conference, said the community must honor the deputy marshals who lost their lives and the wounded officers.

"These are people that cared deeply about what they've done for our profession, and now today, we have to say to them how much we are grateful for what they have done," Lyles said.

Cooper, the governor, called the incident "tragic" and said the state is offering assistance.

He later offered his condolences to the families and co-workers in the "brutal attack."

President Joe Biden said Monday night of the slain officers: "They are heroes who made the ultimate sacrifice, rushing into harm’s way to protect us."

"We mourn for them and their loved ones. And we pray for the recoveries of the courageous officers who were wounded," the president said in a statement . He also called for more funding for law enforcement and for Congress to do more to combat gun violence.

Eyer, the CMPD officer whose death was announced Monday night, is survived by his wife and a 3-year-old son, the police chief said.

Poloche is survived by a wife and two children, and Elliot and his wife were parents to one child, state Adult Correction Secretary Todd Ishee said in a statement.

CORRECTION (April 29, 2024, 6:40 pm ET): A previous version of this article misstated the number of U.S. marshals who were killed. One marshal was fatally shot and two local officers working with the marshals task force were also killed. (A fourth officer who was initially wounded later died.)

Ken Dilanian is the justice and intelligence correspondent for NBC News, based in Washington.

Antonio Planas is a breaking news reporter for NBC News Digital. 

Watch CBS News

New details emerge after 4 law enforcement officers killed in shooting in Charlotte, North Carolina

By Alex Sundby , Matthew Mosk , Robert Legare , Andres Triay , Pat Milton

Updated on: April 30, 2024 / 8:01 PM EDT / CBS News

New details emerged a day after police said four law enforcement officers were killed and four others were wounded in a shooting in Charlotte , North Carolina , while trying to serve a warrant Monday afternoon. A suspect was killed in a shootout with police, Charlotte-Mecklenburg Police Chief Johnny Jennings said.

A U.S. Marshals Service fugitive task force comprised of officers from multiple agencies was attempting to serve an arrest warrant on a man for possession of a firearm by a convicted felon in east Charlotte when the shooting started, Jennings said, He called the shooting "an absolute tragic day for the city of Charlotte and for the profession of law enforcement."

When officers approached a house to arrest the suspect, they were immediately met with gunfire and they returned fire, Jennings said.

"There's indication that the suspect saw them coming to the house prior to them getting to the front door," Jennings said during a news conference Tuesday.

Police said the officers called for backup and they continued to exchange fire with the suspect. More gunfire came from inside the house as officers approached the suspect, setting off a long standoff, Jennings said.

The man then left the house while armed, police said, and officers opened fire and shot him in the front yard, where he was pronounced dead. He was identified by police as Terry Clark Hughes Jr., 39.

Jennings said the suspect used an AR-15-style rifle and a .40-caliber handgun and had additional ammunition for both guns. Police were looking into how he acquired the guns.

When the standoff was over, a female and a 17-year-old were found inside the house and were brought to a police station as persons of interest, Jennings said. A later statement said both individuals were female and that they had exited the home following negotiations with a SWAT team.

Investigators were trying to determine what happened inside the residence. Police initially believed there were two shooters involved in the incident, including the individual killed in the initial shootout, but Jennings said Tuesday he's not ready to say there was a second shooter. The two persons of interest are fully cooperating with the investigation and haven't been charged, he said.

The suspect was shooting at the officers from the upstairs of the house, Jennings said.

"Even though our officers were trying to take cover, they were at a disadvantage because the suspect was up at a higher level and they were trying to return fire from a lower position to an elevated position," the police chief said.

The suspect may have also fired at the officers after he was shot outside the house, Jennings said.

Eight officers in total were shot, Jennings said. 

The Marshals Service identified the deputy U.S. marshal who was killed in the shooting as Thomas Weeks Jr., 48. He is survived by a wife and four children, the agency said in a statement Tuesday.

Two other slain law enforcement officers, identified as Sam Poloche and Alden Elliott, were from the North Carolina Department of Adult Correction assigned to the task force. Both were 14-year veterans of the department, North Carolina Secretary of Adult Correction Todd Ishee said in a statement.

Poloche is survived by a wife and two adult children. Elliott leaves behind a wife and one child, the statement said.

"These officers died as heroes and made the ultimate sacrifice in their service to our state," Ishee said. "We remember them, we honor their service, we send our deepest condolences to their families and friends, and we pray for healing for all affected by this tragic incident."

Polche's wife, Cielo Poloche, told CBS News her husband was "passionate about his work and he was passionate about helping people and protecting people and being part of his team." The two had been married for 22 years, she said.

The fourth officer killed was Joshua Eyer, a member of the Charlotte-Mecklenburg Police Department, the department said Monday night.

Eyer, who had been with the department for six years, "fought for his life for several hours before succumbing to his injuries," the Charlotte-Mecklenburg Police Department said in a statement. Ayer is survived by a wife and 3-year-old son, Jennings said Monday night.

Three other Charlotte-Mecklenburg police officers who responded to the shooting were shot, Jennings said. They were identified as Christopher Tolley, Michael Giglio and Jack Blowers. Tolley underwent surgery and remains hospitalized in stable condition, Charlotte-Mecklenburg police said in a news release. Giglio and Blowers were treated and released. 

The other wounded officer was identified Tuesday by the Statesville Police Department as Statesville police Cpl. Casey Hoover, who was also a member of the task force. Hoover suffered a gunshot wound to an area of his upper torso that was unprotected by his bulletproof vest, Statesville police said in a news release. He underwent surgery and is stable and expected to make a full recovery, police said.

Statesville is part of the Charlotte metro area. 

A fifth Charlotte-Mecklenburg officer, Justin Campbell, sustained a broken foot during the incident, police said. He was also treated and released from an area hospital. 

Jennings earlier said that all of the officers are expected to make a full recovery.  

"Unfortunately today was something tragic that we never want to see," Jennings said.    

Meanwhile, Lincoln County Sheriff Bill Beam clarified Tuesday evening that a Lincoln County detective was not wounded in the incident, as had been initially reported. 

North Carolina Gov. Roy Cooper said on social media, "Our hearts are with the families and co-workers of officers in today's brutal attack, including two state Department of Adult Correction officers working with the US Marshal's Task Force who were shot and killed."

President Biden spoke with Cooper and "expressed his condolences and support for the community," the White House said in a statement.

In a later statement, Mr. Biden called the officers "heroes who made the ultimate sacrifice, rushing into harm's way to protect us. We mourn for them and their loved ones. And we pray for the recoveries of the courageous officers who were wounded."

Attorney General Merrick Garland said in a statement, "The Justice Department is heartbroken by the deaths of three of our own law enforcement colleagues, and we extend our deepest condolences to their loved ones as they grieve this unfathomable loss."

Tyler Wilson told CBS affiliate WBTV he was working at home when he heard officers calling for someone to come out of a neighboring house.

"After that, it was just chaos," Wilson told the station. "There was shots ringing left and right. We had SWAT and U.S. marshals set up snipers in our bedrooms. There was a officer got drug by his arms through our house. I don't know if he was shot or if he injured himself. It's been pretty crazy. It was about 30 minutes where it was a straight shootout."

Video posted to social media appeared to show over a dozen police cruisers and two officers running at the scene.

• North Carolina

Alex Sundby is a senior editor at CBSNews.com. In addition to editing content, Alex also covers breaking news, writing about crime and severe weather as well as everything from multistate lottery jackpots to the July Fourth hot dog eating contest.

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• COMMUNITY & EVENTS

Charlotte officer remembered as hard-charging cop with soft heart for his family

CHARLOTTE, N.C. -- It was a goodbye fit for a hero - Charlotte-Mecklenburg Police Department Officer Joshua Eyer was laid to rest on Friday after being killed in a shootout serving a warrant at a home in east Charlotte on Monday.

The somber ceremony at First Baptist Church in uptown Charlotte drew thousands of people, many of them law enforcement officers from across North Carolina and the country.

Eyer was one of four officers shot and killed Monday while trying to serve a warrant to a convicted felon. Four others were injured.

Friday's services started with a precession at 9:30 a.m. Eyer's body in a flag-draped coffin was brought from police headquarters on a horse-drawn caisson three blocks to the church where the late evangelist Billy Graham held his first crusade.

It was the kind of pomp and circumstance Eyer's wife joked that the humble servant would have rolled his eyes at.

Officers lined the street as dozens marched playing bagpipes and drums. Behind them were hundreds more Charlotte-Mecklenburg officers walking quietly in dress uniforms to the church where an American flag hung from the top of a firetruck's tall ladder.

"Joshua would have been so uncomfortable by all this attention," his wife, Ashley, said.

But his boss will tell you it's exactly the kind of attention Officer Eyer deserved.

There was a huge turnout at the church, blocks down from a Charlotte-Mecklenburg police station. About 2,000 people packed inside between the main service and the overflow room. There were also about 500 people outside of the church.

The church said there were two truckloads of flowers and a third on standby.

Some of Eyer's peers and loved ones, including his wife, best friend Charlie Sardelli and fellow CMPD officers Nicholas Ferriera and Detective Thomas Mattox spoke at the service. They described Eyer as a hard-charging outwardly stern cop who also peppered friends with "how's things" texts and showered love on his family.

"He was so good to me," Ashley said. "I never have, and I never will question how much he loved me. I will carry his love with me for the rest of my life."

Andrew was said to be a spitting image of his dad. Many on Friday vowed that they would make sure when Andrew was older, he knew his dad died a hero.

"Joshua, thank you for giving me a beautiful life and for a beautiful son. We won't let you down, OK? I love you so much, Sunshine. I'll see you soon," his wife said.

Charlotte-Mecklenburg Detective Thomas Maddox, who worked in Eyer's division for five years, said he's determined to let Eyer's son know that "his father died a hero with a full heart" and the rest of his family know what he meant to his friends, but also the community he served.

"Full speed, no matter the cost. That couldn't have been more in evidence by his actions Monday," he said.

A National Guard veteran with tours in Afghanistan and Kuwait, Eyer was the kind of officer who would go above and beyond.

Even on that tragic Monday, he was hoping to pick up extra hours and then found himself running into the gunfire.

It's something Charlotte-Mecklenburg Police Chief Johnny Jennings knows is a risk for any of his officers.

"My challenge to everyone who wears this uniform: Pick up the pieces that Josh left behind and carry them on and bring them through to continue his legacy," Jennings told the crowd of mourners.

But Eyer's real legacy his family will tell you, was playing next to his casket in the front row. His son Andrew will turn 3 this year.

Ashley held back tears talking about the life they built together and their son, the spitting image of his dad.

"If you really want to honor him please help me by maintaining his legacy through Andrew, help me teach him about who his daddy was and what he meant to each of you," Ashley said.

Eyer's funeral was the first of four around Charlotte following the deadliest day for U.S. law enforcement in one incident since five officers were killed by a sniper during a protest in Dallas in 2016.

Also killed Monday were Sam Poloche and William Elliott of the North Carolina Department of Adult Corrections and Deputy U.S. Marshal Thomas Weeks. Elliott's memorial service is Thursday at Catawba Valley Community College in Hickory. Times for the other services have not been announced.

Sardelli, Eyer's best friend since his ROTC days in high school, remembered how Eyer spent 10 hours moving belongings into a storage unit when the Sardelli family's house burned down.

And whenever it seemed like too long since they had talked, Eyer texted him out of the blue "How's things" - even when he was deployed to Afghanistan and Kuwait during his 12 years with the North Carolina Army National Guard.

"We got to watch him change lives around the globe with nothing more than his personality," Sardelli said.

Jennings honored Eyer as Officer of the Month for April just a few weeks before he was killed.

"Officer Eyer, you represent everything great about this badge I wear over my heart and this patch I wear on my sleeve," Jennings said.

Charlotte Mayor Vi Lyles and North Carolina Gov. Roy Cooper were also present.

Eyer's patrol car was parked outside one police division. It was filled with flowers and notes, including one from a 7-year-old reading in part "Dear officer, thank you for your service, I know your buddies miss you."

President Joe Biden traveled to Charlotte on Thursday to meet with families of the officers killed and injured in Monday's shootout.

"We pray for their loved ones and those left behind," Biden said during his visit. "I met their children, their husbands, their wives and their mothers and fathers. And we pray for the recovery of the brave wounded as well."

The Associated Press contributed to this report.

Related Topics

• POLICE OFFICER KILLED
• CHARLOTTE NEWS

U.S. marshal and 3 other law officers killed while serving warrant in Charlotte

Biden meets for hours with families of fallen law enforcement officers in Charlotte during NC trip

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Charlotte shooting: Procession, funerals held for 4 fallen officers

Funerals, processions for charlotte officers, how to help the families, more on this.

Watch live: Processional and memorial service for fallen officer Joshua Eyer

Charlotte officer escort: Procession for Officer Alden Elliot

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IRS Tax Tip 2024-47, May 8, 2024

If a taxpayer disagrees with an IRS decision, they can ask the IRS Independent Office of Appeals to review their case. This office is separate from the rest of the IRS. Appeals officers review cases that taxpayers submitted, meet with the taxpayer informally and consider the taxpayer’s position and the IRS's position in a fair and unbiased manner.

Overview of the appeals process

Here's what taxpayers need to know if they want to appeal their case:

• To submit an appeal request, taxpayers mail their request in writing to the office that sent them the letter with their appeal rights. For information on filing a formal written protest or a small case request, taxpayers should review Publication 5, Your Appeal Rights and How To Prepare a Protest If You Disagree PDF . The IRS office that receives the request will consider the taxpayer's request and attempt to resolve the disputed tax issues. If that office can't resolve the taxpayer's issues, they will forward the case to Appeals for consideration.
• Once the request is with Appeals, the Appeals officer contacts the taxpayer within 45 days by mail to schedule an informal conference to review the taxpayer's situation. Appeals conducts conferences by phone, in person and by video. Taxpayers may choose which type of conference they prefer.
• At the conference, the Appeals officer discusses with the taxpayer the law as it applies to the facts of the case, including court rulings on similar cases.
• If a taxpayer hasn't heard about their appeal and it's been more than 120 days since they filed their request, taxpayers can ask for a status update by contacting the IRS office they worked with last.
• If the taxpayer sends new information or documents to Appeals, the Appeals officer may need to send the case back to the original IRS office to review the new information. Appeals will not raise new issues or reopen issues agreed to by the taxpayer or the IRS except in cases of potential fraud or malfeasance.
• In the IRS's favor: If the facts and laws support the government's position, the Appeals officer recommends that the taxpayer concede and give up the issue.
• In the taxpayer's favor: If the law and facts support the taxpayer's position or courts have ruled in favor of taxpayers in similar cases, the Appeals officer recommends that the IRS concede and give up the issue.
• Compromise: The Appeals officer may recommend a compromise when the facts or laws are unclear or the courts have made different rulings on similar cases. In this situation, Appeals may recommend a settlement where the taxpayer pays a percentage of the tax due.

Interest continues to add up on any unpaid balance a taxpayer owes as Appeals reviews a case.

More information:

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