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Agoda Sustainable Travel Trends Survey reveals people’s top concerns about tourism’s impact, and measures to make travel more sustainable

August 19, 2021

Easy identification of sustainable eco-friendly travel options, limited use of single-use plastics and financial incentives for accommodation providers who maximize energy efficiencies are the top three additional measures needed to make travel more sustainable according to Agoda’s Sustainable Travel Trends Survey. Establishing more protected areas to limit tourist numbers and removal of single-use bathroom amenities round out the top five global measures .    

The findings from the Survey launched today to mark World Environment Day 2021 (5 June) also revealed globally that overtourism, and pollution of beaches and waterways are the top two concerns of the impact of tourism, with deforestation and energy inefficiencies (including overconsumption of electricity/water) ranking joint third.    

Governments considered most responsible for making changes to make travel more sustainable     

Globally, the public considers Governments most accountable for making positive environmental changes around travel, followed by tourism authorities and individuals themselves. When it came to holding governments most accountable ,  those in Indonesia and UK were most likely to do so (36%), China followed not too far behind at 33%, with Australia and Malaysia in fourth and fifth spot (28% and 27% respectively . The markets most likely to cite themselves or individuals as most responsible for making changes to traveling sustainably were Thailand (30%), Japan (29%) and the US (28%). Meanwhile, China (11%), the UK (13%), and Vietnam (14%) were least likely to attribute responsibility to the individual.    

When asked what they would pledge to do better in a post COVID travel scenario, the top responses globally were #1 manage their waste including using less single-use plastics, #2 switch off the air con and lights when leaving their accommodation, and #3 always look for eco-friendly accommodation. Interestingly, despite overtourism being the biggest concern, going to lesser-known destinations only ranked seventh of out of 10 as a pledge to do better .    

No ‘one size fits all for’ sustainability     

The top practices most associated with environmentally friendly or sustainable travel are #1 renewable energy and resources like solar, wind, hydroelectric and water, #2 no single-use plastics, joint number #3 animal conservation and creating a smaller carbon footprint.    

Other energy saving solutions such as key cards or motion sensors, using natural cleaning products are the other key practices.  Interestingly, buying locally sourced products, reusing bedding or towels during holiday stays and visiting off-the-beaten track destinations are the bottom three practices out of 10 associated with sustainable travel.    

“ We can see from the Agoda Sustainable Travel Trends Survey that the messages of taking simple steps such as switching off lights and air conditioning when leaving the room or reducing waste by minimizing use of single-use plastics are being embraced by the public across the globe.  What is also clear is that while globally the message is Governments need to take the lead on managing sustainable travel, there is recognition that some responsibility lies with people’s own behavior,” explains John Brown, CEO Agoda.    

“While there are different interpretations of what practices are eco-friendly or sustainable, most of the public are keen to be able to do their part, by actively pledging to choose eco-friendly properties or make smarter environmental choices when traveling. One of the easiest ways to counter concerns about overtourism is to consider traveling to off the beaten track destinations. This past year at Agoda, we have seen a shift in travel patterns as people, limited to domestic travel, explore lesser-known areas. If managed well, not only does this help support independent hoteliers and accommodation providers that rely economically on the tourist dollar, it can help lessen the environmental burden on overcrowded areas.”      

“As an industry, we need to continue to find ways to help individuals achieve these goals be it making it easier to search and find sustainable properties on Agoda or supporting and encouraging more partners to use key cards for power, use renewable energy sources or offering carbon-offsetting options for travel products.” continued Brown.    

COVID negatively impacts attitudes to sustainable travel     

The increase in desire to travel more sustainably was most prevalent among respondents from South Korea, India and Taiwan, 35%, 31% and 31% respectively. However, looking at the figures globally, while 25% have an increased desire to travel more sustainably this compares with 35% whose desire to do so decreased.  The markets reporting the biggest proportional decrease were Indonesia (56%), Thailand (51%) and the Philippines (50%).    

“It’s concerning that many people see sustainable travel as less important today than they did before COVID-19, but I hope that is just a short-term effect, driven by people’s thirst to get back out there and travel any way they can,” Brown concluded.    

Diving deep into the data    

On additional measures:    

• While making it compulsory for travelers to pay a sum for carbon off-setting is selected by the least as a measure that could be implemented to make travel more sustainable, respondents in India were most likely to support this concept, versus China which is the market least likely to do so, followed by US and Taiwan markets.    
• Taiwan, Singapore, Thailand, China and Australia are the markets most likely to suggest financial incentives for accommodation providers who maximize energy efficiency    
• Japan is the market least likely to recommend more protected areas to limit tourist numbers followed by South Korea and the US.  Meanwhile, the Philippines, Indonesia and Malaysia markets are most likely to    
• UK tops the list as the market most likely to support limiting use of single-use plastics in airlines or accommodation, closely followed by Australia, Indonesia, and the Philippines. China, Taiwan, the US and Japan are least likely to suggest this measure    
• Malaysian, Filipinos and Indonesians are most favorable for easy identification of sustainable or eco-friendly travel options, such as flagging with an environmental tag on a digital travel platform. While still their number one measure overall, US and Japan are the bottom two markets for such identification    
• Removal of single-use bathroom amenities is most favored by Taiwan, Japan and UK    

On responsibility for change to make travel more sustainable:    

• All generations selected governments as the top response for who is most responsible except for the Silent Gen (those born before 1946), who has the largest proportion which consider individuals as most responsible    
• Men are marginally more likely to cite governments as most responsible (28%), followed by tourism authorities (21%) and Themselves (20%).  An equal portion of women hold government and tourism authorities as most responsible (25%), followed by themselves, (19%).    

On Pledges for more sustainable travel  

Global Top Ten pledges to travel more sustainably     

• Manage my waste during my travel period (e.g., use less single-use plastics)     
• Switch the air conditioner and lights off when I leave my room     
• Always look for eco-friendly accommodation     
• Try to manage my carbon footprint (e.g., taking most journeys by bus, train or boat, or paying for a carbon offset)    
• Do my part to reuse hotel amenities such as towels or bedding    
• Shop local/choose independent businesses     
• Going to lesser-known destinations     
• Pick up litter when I visit the beach     
• Requesting for no toiletries in the room as I can bring my own     
• Use reef-friendly products on beach trips     
• Philippines, Malaysia and India are most likely of all markets to pledge to look for eco-friendly accommodation    
• Singapore, UK and Australia are the markets most likely to pledge to reuse hotel amenities such as towels and bedding, compared to Indonesia, Philippines, China, and Thailand which are the least likely to    
• Indonesia, Philippines, and Malaysia most likely to pledge to go to lesser-known destinations to travel more sustainably, with Japan, UK and Taiwan least likely to    
• While managing waste including using less single-use plastics is a top three pledge for all markets, South Korea, Thailand, and Philippines are the markets most likely to pledge this    
• Despite pollution of waterways being cited as the number two concern for the impact of travel, picking up litter off beaches ranks only #8 out of 10 in pledges to travel more sustainably, with only 18% pledging to do so    
• Vietnam, Thailand, Indonesia, Philippines, and China are top markets to pledge to pick up litter when visiting the beach.  Respondents in Singapore, Taiwan and Japan are least likely to    
• Shopping local is at #6 in the pledges with Australia (35%), UK (31%) and US (28%) most likely to pledge this, and Japan (5%), China (9%) and Taiwan (11%) least likely to    
• Higher percentage of women pledge to manage waste (44% versus 40%) and switched off aircon/lights (44% versus 36%) than men    
• Bottom five pledges globally from last – using reef friendly products on beach trips (14%), requesting no toiletries as can bring my own (17%), picking up litter when visiting the beach (18%) going to lesser-known destinations (19%), and shopping local (21%)   
• While both women and men’s top three pledges are the same, women’s top four is rounded out by a pledge to reuse hotel amenities, versus men who pledge bigger actions such as trying to manage carbon footprint in their fourth spot    
• Singaporeans are more likely to pledge to switch off aircon and lights when they leave the room and reuse amenities, compared to other markets    
• Philippines (49%), Malaysia (43%) and India (42%) are most likely to always look for eco-friendly accommodation when they travel post COVID-19    
• Conversely, public in the UK (14%), China (17%), US (17%), Japan (18%) and South Korea (18%) are least likely to look for eco-friendly accommodation    

Australia   

• Australians are most concerned about overtourism followed by polluted beaches and waterway, and energy waste/inefficiencies  
• 28% of Australians believe Governments are most responsible for making changes within the sustainable travel space, followed by tourism authorities at 19%, and 18% they themselves   
• Australians pledge to switch off air conditioners and lights when they leave their room, manage waste by reducing use of single-use plastics, shop at local independent businesses and re-use hotel amenities such as towels and bedding  
• Practices that are considered most helpful to travel sustainably by Australians are accommodations using renewable energy, key cards to power electricity in hotels/accommodation and destinations that are not high-density tourist spots  
• When asked what practices Australians associate with sustainable travel they selected #1 use of renewable resources, #2 no single use plastics, and tied for third spot, a smaller carbon footprint and buying local when traveling  
• The additional measures to help make travel more sustainable according to Australians are limiting single use plastics in airlines/accommodations, easy identification of eco-friendly travel options and #3 on the list is financial incentives to accommodation providers who maximize energy efficiency

  China  

• Overtourism was the biggest concern for Chinese, followed by polluted beaches and deforestation  
• 33% of Chinese selected Governments most responsible when it came to changes around tourism, followed by tourism authorities at 22% and 11% believe they themselves are responsible for making changes within the sustainable travel space  
• More Chinese would pledge to bring their own toiletries, manage waste and switch off the air conditioning and lights when they leave their room when traveling  
• Practices that are most helpful to travel sustainably by Chinese are by accommodations using renewable energy/water, followed by no single-use plastics within the accommodation, and destinations that are not high-density tourist spots   
• When asked what Chinese public associate most with sustainability 47% chose use of renewable resources followed by 35% creating a smaller carbon footprint and 33% no single use plastics  
• Additional measures suggested were easy identification of eco-friendly travel options rank #1 at 57%, followed by financial incentives at 51%, with establishing more protected areas to limit tourist numbers at 40%  

  India  

• Indians are most concerned about polluted beaches and waterways, and overtourism equally, followed by the use of single-use plastics and energy inefficiencies  
• 24% of Indians believe Governments are most responsible when it comes to making changes to help travel more sustainability, followed by 22% who cite tourism authorities and, 20% who said themselves   
• More Indians pledge to choose eco-friendly accommodations, manage waste by using less single-use plastics, and switch off air conditioner and lights when they leave their room when traveling in the future  
• Practices that are considered most helpful to travel sustainably by Indians are accommodations using renewable energy, no single-use plastic in the accommodation and traveling to destinations that are not high-density tourist spots  
• When asked what practices Indians associate with sustainability 36% cite renewable resources, 32% natural cleaning products, and 31% eco-friendly building design/furniture  
• The additional measures to help make travel more sustainable according to Indians are easy identification of eco-friendly travel options followed by limiting the use of single use plastics in airlines and accommodations, and financial incentives to accommodations providers who maximize energy efficiencies    

     Indonesia  

• Indonesians are most concerned about overtourism, followed by polluted beaches and waterways, then the use of single use plastics in destination accommodations  
• Indonesia has the highest proportion among all markets (on par with UK) to believe that the government is most responsible for changes around tourism, with 36% indicating so. This is followed by 31% choosing tourism authorities, and 17% saying they themselves are responsible.   
• Manage waste including use of single use plastics, always looking for eco-friendly accommodation and switching off air conditioners and lights when leaving their room are top three pledges for Indonesians when they travel post Covid-19  
• No single-use plastics in an accommodation, accommodation using renewable energy or water sources, and destinations that are not high-density tourist spots are the top three most helpful things for Indonesians to travel more sustainably  
• What practices do they associate with “sustainable travel”?  41% say animal conservation, which is tied with renewable resources for top spot. In third spot, 39% associate sustainable travel with no single use plastics  
• Other measures suggested were easy identification of eco-friendly travel options, followed by limiting the use of single use plastics in accommodations and airlines, and establishing more protected areas to limit tourist numbers  

Japan   

• Japanese are most concerned about overtourism first, followed by polluted beaches and waterways and deforestation   
• Japanese hold themselves accountable (29%) followed by 22% who believe Governments and 15% tour operators as most responsible to making changes towards a more sustainable travel  
• Practices that are considered most helpful by Japanese are the use of renewable resources, no single-use plastics in accommodations and making a smaller carbon footprint  
• When asked what practices Japanese associate with sustainability, 35% suggest use of renewable energy and resources, 33% said no single use plastics and 32% smaller carbon footprint   
• The additional measures Japanese public cite will help make travel more sustainable are easy identification of eco-friendly travel options followed by limiting single-use plastic in airlines and accommodations ,  and removal of single-use bathroom amenities and toiletries  

Malaysia  

• More Malaysians are most concerned about overtourism, followed by polluted beaches and waterways, then deforestation   
• Malaysians believe Governments are most responsible when it came to making changes to make travel more sustainable (27%), followed by tourism authorities at 25%, and themselves at 16%   
• Malaysians pledge to always look for eco-friendly accommodations, manage their waste during their travel period and switch off air conditioners and lights when leaving their room when they travel post COVID-19  
• Practices that are considered most helpful to travel sustainably by Malaysians are accommodations using #1 renewable energy, #2 key cards to power electricity in hotels, and destinations that are not high-density tourist spots   
• When asked what practices Malaysians associate with sustainability, 40% considered use of renewable energy/resources, followed energy saving practices such as motion senor lights, key cards for electricity (36%), and in joint third spot eco-friendly building design/furnishings and animal conservation, both at 29%  
• The additional measures to help make travel more sustainable according to Malaysians are easy identification of eco-friendly travel options, limiting single use plastics, and providing financial incentives to accommodation providers who maximize energy efficiency  

Philippines  

• More Filipinos are most concerned about polluted beaches and waterways (26%), followed by overtourism (24%), and with 14% each, the use of single-use of plastics in destination accommodations and deforestation.   
• 35% of Filipinos believe tourism authorities are responsible for making sustainability changes, coming in second was the Government at 19%, while 18% of Filipinos hold themselves accountable for traveling more sustainably   
• Always look for eco-friendly accommodations and managing their waste, such as by using less single-use plastics, are joint top pledges for the public in the Philippines (49%), followed by 26% who will shop local and 25% pledging to switch off air conditioners and lights when they leave the room when they travel in the future  
• Practices that are considered helpful to travel sustainably by Filipinos are accommodations that use renewable resources 27%), destinations that are not high-density tourist spots (18%) and no single-use plastics in accommodation   
• When asked what practices Filipinos associated with sustainability, Filipinos most associated renewable energy such as solar, wind or water waste management (43%), followed by eco-friendly building design or furnishings (39%) and buying local products from local sellers (36%)  
• The additional measures to help make travel more sustainable according to Filipinos are easy identification of eco-friendly travel options, limiting use of single-use plastics in airlines/accommodations and establishing more protected areas to limit tourist numbers  

Singapore  

• More Singaporeans are most concerned about overtourism , followed by energy waste and polluted beaches and waterways   
• 29% of Singaporeans think tourism authorities are most responsible to making change within sustainability, followed by 24% Government and they themselves   
• More Singaporeans pledge to switch off air conditioner and lights when leaving their room, manage their waste and re-use hotel amenities like towels and bedding  
• Practices that are considered most helpful to travel sustainably by Singaporeans are using key cards to power electricity in an accommodation, accommodations using renewable energy and reusable amenities.  
•  When asked what practices Singaporeans associate with sustainability, they said renewable energy, energy saving practices and eco-friendly building design and furnishings  
• The additional measures to help make travel more sustainable according to Singaporeans are easy identification of eco-friendly travel options, limiting single-use plastic in airlines/accommodations and financial incentives to accommodation providers who maximize energy efficiency    

South Korea:  

• Deforestation is the topmost concern regarding the impact of travel for South Koreans (23%), with both polluted beaches and waterways, and use of single-use plastics in accommodation as joint second most important  
• South Koreans believe tourism authorities are most responsible for making changes to make travel more sustainable (27%), followed by governments and themselves at 21%   
• Manage waste such as using less single-use plastic, as well as switching off air conditioners and lights when leaving the room are the top pledges for South Koreans when they travel again post-Covid (53%). This is followed by trying to manage their carbon footprint by  taking most journeys by bus, train or boat, or paying for a carbon offset  
• No single-use plastics in accommodation, reusable amenities such as shower gels or glass water bottles, and accommodation using renewable energy sources are the top three things South Koreans find most helpful to travel more sustainably  
• What do they associate with “sustainable travel”? Koreans cite No single use plastics 54%, use of renewable resources 39% and energy saving practices at 38%  
• The additional measures to help make travel more sustainable according to South Koreans are #1 Easy identification of eco-friendly travel options, #2 Limiting use of single-use plastic in airlines or accommodations and #3 Financial incentives to accommodation providers who maximize energy efficiency   

Taiwan  

• More Taiwanese are most concerned about overtourism (29%), followed by energy waste (19%), and polluted beaches and waterways (16%)  
• Taiwanese feel Governments and tour operators are most responsible at 24% followed by tourism authorities and themselves at 17% each  
• Taiwanese pledge to switch off air conditioners and lights when leaving their room, opt to supply own toiletries and try to manage waste when they travel post COVID  
• Practices that are considered find most helpful to travel sustainably by Taiwanese are accommodations using of renewable resources (#1), no single-use plastics (#2), and key cards to power electricity in an accommodation (#3)  
• When asked what practices Taiwanese associate with sustainability, 47% considered use of renewable resources, 43% no single-use plastics, and 40% creating a smaller carbon footprint  
• The additional measures to help make travel more sustainable according to Taiwanese are easy identification of eco-friendly travel options (62%), financial incentives to accommodation providers who maximize energy efficiency (55%), and removal of single-use bathroom amenities/toiletries (46%)  

Thailand:   

• More Thais are most concerned the impact tourism plays on overtourism, deforestation for tourism, and energy waste or inefficiency  
• 30% of Thais believe they themselves are most responsible, followed by tourism authorities (25%), and governments (24%), for making changes within the sustainable travel space  
• Thais pledge to manage their own waste by using less single-use plastics (53%), during travel period, always look for eco-friendly accommodation (37%), and switch the air conditioners and lights off when leaving room (31%) when they travel in the post COVID period  
• Practices that are considered most helpful to travel sustainably by Thais are  accommodations using renewable energy or water sources (31%), reusable amenities (20%), and key cards to power electricity in an accommodation (15%)  
• When asked what practices associate with sustainability, 47% considered use of renewable resources, 41% animal conservation, and 35% use of natural cleaning products  
• The additional measures to help make travel more sustainable  are easy identification of sustainable/eco-friendly travel options, financial incentives to accommodation providers who maximize energy efficiency, and limiting use of single-use plastic in airlines or accommodations.  
• In line with the global trend, overtourism is the top concern about impacts of tourism   for Brits,(25%) followed by polluted beaches and waterways, (23%) and then deforestation (18%)  
• More British hold Governments most accountable for making changes to tourism to make traveling more sustainable at 36%, followed by transport providers at 16% and tourism authorities (15%)  
• UK top pledges to travel more sustainably after COVID-19 are switch off air conditioner and lights when they leave their room, followed by reuse hotel amenities such as towels and bedding, and manage waste by using less single-use plastics during their travel  
• What practices do British associate with “sustainable travel”? Top three are creating smaller carbon footprint 51%, use of renewable resources 50% and no single-use plastics with 33%  
• When asked what would help people travel more sustainably? The top three things are accommodations using renewable energy (29%), followed by no single-use plastics in accommodation (15%), and in joint third (12%) reusable amenities, use of key cards to power off electricity in accommodation and destinations that are not high-destiny tourist spots  
• Top three additional measures to help make travel more sustainable according to the Brits are limiting use of single-use plastic in airlines or accommodations, easy identification of eco-friendly travel options, and financial incentives to accommodation providers who maximize energy efficiency  
• More Americans are most concerned about polluted beaches, followed by overtoursim, and energy inefficiencies.  
• Americans take complete accountability, with 28% claiming they themselves are responsible for making changes around tourism to make traveling more sustainable, followed by both tourism authorities and Governments tied at 16%   
• US top pledges to travel more sustainably post-Covid are #1 switch off air conditioner and lights when leaving their hotel room, #2 reuse hotel amenities such as towels or bedding and joint #3 shopping local or independent businesses and managing their waste  
• Practices that are considered most helpful to travel sustainably by Americans are accommodations using renewable energy or water source, key cards to power electricity in an accommodation, and destinations that are not high-density tourist spots    
• What do they associate with “sustainable travel”? Use of renewable energy 36%, energy saving 26%, no single use plastics and buying local both tie at 25%  
•  The additional measures to help make travel more sustainable according to Americans are easy identification of eco-friendly travel options, limiting use of single-use plastic in airlines or accommodations, and financial incentives to accommodation providers who maximize energy efficiency  

Vietnam  

• More Vietnamese are most concerned about overtourism (28%), followed by deforestation (24%) and use of single-use plastics in destination accommodations (16%)   
• 26% of Vietnamese hold tourism authorities (26%) most responsible for making change within the sustainability space, followed by Governments (19%) and then with tour operators (16%)  
• Vietnamese top three pledges for post COVID travel are #1 to always look for eco-accommodation (36%), joint #2 to manage their waste and switch off air conditioners and lights (34%)  
• Practices that are considered most helpful to travel sustainably by Vietnamese are accommodations that use renewable energy/water (24%), followed by destinations that are not high-density spots, renewable amenities and no single use plastics in an accommodation, all at 16%  
• What asked what practices Vietnamese associate with sustainable travel they said using natural cleaning products (40%), animal conservation (38%), use of renewable resources (36%)  
• The additional measures to help make travel more sustainable according to Vietnamese, easy identification of eco-travel options by 59%, limiting single use plastics in airlines/accommodations by 57%, financial incentives for accommodations that maximize energy efficiency by 40%  

Notes to Editors:     Download Agoda Sustainable Travel Trends Survey Infographic

About the travel data    

All figures, unless otherwise stated, are from YouGov Singapore PTE Limited. Total sample size was 18,327 adults in 14 markets. Fieldwork was undertaken between 10 May 2021 May and 28 May 2021. The survey was carried out online. The figures have been weighted and are representative of adults in the respective countries (aged 18+). 

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Agoda ‘What Matters 2021’ survey: People are most looking forward to spending more quality time with loved ones, and making a difference in 2021

Home > News & Insights > Agoda ‘What Matters 2021’ survey: People are most looking forward to spending more quality time with loved ones, and making a difference in 2021

2021 is going to be a year focusing on loved ones and making a difference. As we usher in 2021, one in three people are most looking forward to spending more quality time with loved ones this year.

Last updated: 2 years ago | 11 min read time

2021 is going to be a year focusing on loved ones and making a difference. As we usher in 2021, one in three people are most looking forward to spending more quality time with loved ones this year. This is followed by being able to travel unhindered (24%) and doing things that matter or make a difference (21%), according to a global survey from digital travel platform, Agoda .

Interestingly, respondents 55 and above were most looking forward to traveling unhindered, while those between ages 25-54 were keen to spend quality time with family and friends, and youths (18-24) were most excited about making a difference in 2021.

The ‘What Matters 2021’ survey for Agoda also found that globally people are committed to traveling differently in 2021. Planning to travel more with friends and family in 2021, taking more spontaneous trips as well as making more eco-friendly travel choices are the top three travel priorities in the new year.

“2020 was a year of survival and of making the best of it.  Despite all that struggle and hardship, our research shows that there’s a global desire for travel, connection, meaning and spending time with friends and family. Travel will resume eventually, because, ultimately, the human desire to travel is unstoppable,” said Tim Hughes, Vice President of Corporate Development, Agoda.

“At Agoda, we believe in the future of travel. Our research backs this up, confirming that travel is one of the top things people look forward to in 2021. More than that – people are committed to making a difference, traveling with people who matter, open to more unplanned, last-minute trips, and considering the environmental impact they make as they travel.”

Global Data Overview

Top things people are most looking forward to in 2021:

• Spending more quality time with loved ones is what most people from United Kingdom (UK) and Thailand, the United States (US), the Philippines, Malaysia and China are most looking forward to in 2021.
• Being able to travel unhindered is what Singaporeans, South Koreans and Japanese are most looking forward to doing in the new year.
• Doing things that matter or make a difference is what Indonesians, Taiwanese, and Vietnamese are most looking forward to.
• Getting closer to nature and the great outdoors is second on the list for Thais, and third for Japanese.
• Fewer are looking forward to going back to the workplace in 2021. Respondents from China (1.2%), Japan (1.5%) and UK (2%) have the smallest proportion that are looking forward to being done with remote working, while Filipinos (9%), Vietnamese (7%) and Indonesians (7%) are more likely to look forward to returning to office.
• Attending live, sporting or large-scale events is second least popular on the list, but those from US (8%), UK (8%) and Japan (7%) are more likely to look forward to that.

Age group data

• Spending more quality time with loved ones is the top thing to look forward to for age groups 25-34, 35 – 44 and 45 – 54, while those aged 18-24 are most looking forward to doing things that matter, and respondents 55 and above are most looking forward to “being able to travel unhindered”.
• Getting closer to nature and the great outdoors is the third most popular thing respondents 55 and above were looking forward to.

Top travel commitments:

• Traveling more with loved ones is the top thing all markets are most likely to commit to doing differently when traveling in 2021, with the exception of United Kingdom (UK) and Taiwan, where respondents are embracing the adventure and committing to taking more spontaneous trips, and the Japanese committing to travel at a slower pace.
• Traveling at a slower pace is the second most popular commitment second for Singaporeans and Malaysians.
• Vietnamese, South Koreans, Filipinos, Thais and Indonesians are more likely to commit to travel sustainably. Commitment to making more eco-friendly travel choices comes in second for these markets.
• Indonesians (16%), Thais (14%) and Japanese (13%) commit to consciously support less touristy destinations in the new year.

Age Group Data

• Traveling more with loved ones is the top 2021 commitment across all age groups.
• Those in age groups 25-34, 35-44, 45-54 are likely to commit to more eco-friendly travel choices, which stood as their second top commitment for the new year.
• Traveling at a slower pace is second for those 55 and above.
• Taking more spontaneous trips is the third most popular choice across all age groups (24-34, 35-44, 55+) except for those between ages 18 – 24 which was second among their commitments, and fourth most popular choice for 45-54 age group.

Market Data Breakdown

• Like the global trend, more than one in four are looking forward to spending quality time with loved ones (26%), followed by traveling unhindered (24%) and doing things that matter (23%).
• With the exception of age groups 18-24 and 55+, the Chinese are most looking forward to quality time with loved ones. Those between 18-24 are most likely to do things that make a difference, while those 55 and above are looking forward to getting close to nature.
• Chinese respondents are committed to traveling more with family and friends (39%), taking more spontaneous trips (21%) and traveling at a slower pace (18%).
• Almost one in two Indonesians are looking forward to doing things that matter or make a difference (46%). Indonesians also are also looking forward to spending more quality time with loved ones (21%) and to be able to travel unhindered (13%).
• Across all age groups except for those 55 and above, Indonesians are looking forward to making a difference in 2021. For Indonesians 55 and above, they are most likely to want to spend more quality time with loved ones.
• Indonesians top three 2021 travel commitments are traveling more with friends or family (40%), making more eco-friendly travel choices (22%), and consciously supporting less touristy destinations (16%).
• Desire to travel remains strong among the Japanese. Being able to travel unhindered (37%) is what most Japanese are looking forward to in 2021, followed by spending more quality time with loved ones (33%) and getting closer to nature and the great outdoors (8%).
• While those 45 and above are more inclined to look forward to traveling unhindered, Japanese aged 18-24, 25-34, 35-44 are most looking forward to spending quality time with loved ones.
• Committing to traveling at a slower pace is the top travel commitment among Japanese respondents, followed by traveling more with friends/family and taking more spontaneous trips.
• Traveling more with friends/family is the top travel commitment for respondents aged 18-24, but across the rest of the age groups, traveling at a slower pace was top.
• Similar to global trends, people are looking to spending more quality time with loved ones (26%), doing things that matter/make a difference (25%), and being able to travel unhindered (23%).
• Younger Malaysians (18-24) prioritize doing things that make a difference, while those 25-44 most look forward to spending time with their loved ones. Malaysians in age groups 45-54 and 55+ are experiencing wanderlust and are most looking forward to traveling unhindered in 2021.
• When they travel in 2021, Malaysians are committed to traveling more with friends/family (37%), corresponding with the desire to spending time with loved ones, followed by traveling at a slower pace (25%) and making more eco-friendly travel choices (15%).

The Philippines

• The trends in the Philippines align with the global trends. Spending more quality time with loved ones (27%), doing things that matter/make a difference (23%) and being able to travel unhindered (22%) are what the Filipinos look forward to the most.
• With the exception of those between ages 45-54, Pinoys are prioritizing quality time with friends and family. Pinoys aged 45-54 are most looking forward to travel unhindered this year.
• Close to half the respondents (42%) are likely to commit to travel more with friends/family. Eco-friendly travel choices and taking more spontaneous trips are the next most popular travel commitments in 2021. 23 percent of respondents says they will make more eco-friendly travel choices. And 13 percent to take more spontaneous trips in 2021.
• Singaporeans show strong desire to travel, with being able to travel unhindered (41%) what they are looking forward to the most. Spending more quality time with loved ones (25%) and doing things that matter/make a difference (16%) are second and third respectively.
• Once travel resumes, they are likely to commit to travel more with friends/family (34%), travel at a slower pace (29%) and make more eco-friendly travel choices (11%).

South Korea

• Travel remains important for the South Koreans. More are looking forward to being able to travel unhindered (40%), followed by spending more quality time with loved ones (27%), and doing things that matter/make a difference (13%).
• On how the South Koreans commit to traveling differently next year, they plan to travel more with friends and family (39%), make more eco-friendly travel choices (25%), and travel at a slower pace (13%).
• Taiwanese look forward to doing things that matter or make a difference (29%), being able to travel unhindered (24%), and spending more quality time with loved ones (22%) for 2021.
• Those in age groups 18-24, 25-34 and 35-44 are most looking forward to making a difference in 2021, while traveling unhindered is top for those aged 45-54 and 55+.
• Taiwanese respondents also plan to enjoy traveling differently, by committing to taking more spontaneous trips (26%), traveling more with friends/family (25%) and traveling at a slower pace (20%).
• Taking more spontaneous trips is the top travel commitment for Taiwanese aged 18-34, while slow travel and traveling with their loved ones are the top commitments for those in age groups 35-44 and 45-54 respectively. For respondents 55 and above, spontaneous trips and traveling more with friends/family are the most popular 2021 commitments.
• Thais are looking forward to spending more quality time with loved ones (38%). They are also keen to be out and about, getting closer to nature and the great outdoors (22%) and doing things that matter or make a difference (17%).
• They are inclined to travel more with friends and family (43%), make more eco-friendly travel choices (22%) and consciously support less touristy destinations (14%).

United Kingdom

• Spending more quality time with loved ones (38%), being able to travel unhindered (31%), and going to live, sporting or large-scale events (8%) are what the Brits are most looking forward to the most in 2021.
• They are also going to travel differently by committing to taking more spontaneous trips (29%), traveling more with friends/family (26%), and traveling at a slower pace (13%).
• Traveling with loved ones is the top commitment for respondents aged 18-24, 25-34, 35-44, while taking more spontaneous trips was top for those aged 45-54 and 55+.

United States

• Like global trends, Americans are looking forward to spending more quality time with loved ones (34%), being able to travel unhindered (20%) and doing things that matter or make a difference (16%).
• Americans commit to travel more with friends/family (29%), take more spontaneous trips (19%), and travel at a slower pace (16%)
• 25 percent of Vietnamese respondents says in 2021 they are looking forward to doing things that matter/make a difference (25%), being able to travel unhindered (23%) and spending more quality time with loved ones (23%).
• Those aged 18-24 and 35-44 are most looking forward to making a difference in 2021. Vietnamese aged 25-34 are looking forward to quality time with their loved ones, while those 45-54 and 55+ are looking forward to being able to travel unhindered.
• Vietnamese are likely to commit to traveling more with friends/family (33%), making more eco-friendly travel choices (27%), and taking more spontaneous trips (14%).
• Traveling with loved ones is the top commitment for respondents 18-24, 25-34, 35-44, while making eco-friendly travel choices was the top commitment for those in age groups 44-54 and 55+.

Note to editors:

All figures, unless otherwise stated, are from YouGov Singapore PTE Limited. Total sample size was 16,064 adults. Fieldwork was undertaken between 10 th  and 16 th  December. The survey was carried out online. The figures have been weighted and are representative of adults in the respective countries (aged 18+).

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Agoda Survey Reveals 87% of Indian Travelers Favor Sustainable Journeys

Wednesday, March 20, 2024 Favorite

As Indians embark on new journeys, their awareness of the environmental footprint of their travel choices is growing. A survey by the digital travel platform Agoda reveals that 87% of Indian travelers prioritize sustainable travel. They indicated that financial incentives, access to eco-friendly travel packages, and better information on how to travel sustainably could motivate them to adopt greener practices during their travels.

The survey engaged over ten thousand participants from ten Asian markets via Agoda’s platform, revealing a broad interest in sustainability: nearly 80% of travelers expressed a willingness to travel more sustainably, with 18% committed to maximizing their efforts toward sustainable travel. However, 22% seldom consider the sustainability of their travel choices, with Japanese travelers showing the least concern at 45%, in contrast to just 8% of Filipino travelers.

Financial incentives emerged as a pivotal motivator for adopting sustainable travel habits.

In its Eco Deals Survey, Agoda explored what could further encourage sustainable travel choices across various markets. Financial incentives were identified as the most persuasive factor, with an average of 45% of respondents across all markets favoring discounts and incentives. This preference was especially strong in Singapore (58%), Taiwan (54%), and Indonesia (47%), with 41% of Indian travelers seeing financial incentives as a primary motivator.

Sustainable travel packages, including eco-friendly activities and support for local projects, were the second most popular choice, particularly among travelers from the Philippines (28%), Vietnam (24%), and Thailand (23%). The list of motivators also included clear sustainable travel guidelines, education on environmental impact, and supportive local government policies, rounding out the top five ways to encourage more sustainable travel choices.

Enric Casals, Associate Vice President at Agoda, said  “The message is loud and clear: Travelers want to make more sustainable choices. Agoda’s Eco Deals Program offers travelers a range of great value deals on selected properties, and for every booking, Agoda donates one US dollar to local conservation projects of World Wild Fund for Nature (WWF). With a total donation target of up to one million US dollars, we are helping travelers to see the world for less, and do their part to give back to the destinations they care about.”

When inquired about the sustainable travel practices prioritized by travelers from India during their trips, the majority, with 29% of participants, indicated a preference for supporting local communities and conservation projects. This perspective was consistent throughout Asia, where on average, more than a quarter (26%) of respondents selected this option.

this option.

In Asia, the second most popular eco-friendly practice identified was recycling and reducing waste (20%), such as reusing towels and bedding. This was closely followed by engagement in activities and tours with a conservation focus (17%). Other significant measures include choosing accommodations that have earned sustainability credentials, ranking fourth, and preferring greener transportation options, which came in fifth.

Since its initiation on World Wildlife Day, March 3, 2024, travelers heading to Southeast Asia have the option to select Eco Deals through Agoda. With each booking under Eco Deals, one dollar is contributed to the World Wide Fund for Nature (WWF), supporting projects that aim to safeguard wildlife and preserve vital ecosystems in the region. Moreover, travelers can avail themselves of discounts up to 15%.

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Agoda’s Eco Deals Survey: 4 in 5 travelers care about sustainable travel

As Vietnamese travelers venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 74% of Vietnamese travelers care about more sustainable travel. Respondents highlighted that financial incentives, the availability of sustainable travel packages and clearer guidance on sustainable travel practices could encourage them to make more sustainable choices on their next trip.

Over ten thousand respondents were polled on Agoda’s platform, from ten markets across Asia. with almost 8 in 10 travelers stating their willingness to make more sustainable travel choices: with 18% of respondents indicating that they would always make every effort to ensure they travel more sustainably. Still 22% of travelers rarely consider sustainability in their travel decisions – with Japan’s travelers least concerned (45%) versus only 8% of travelers from the Philippines.

Financial incentives could play a key factor in making more sustainable choices

Agoda’s Eco Deals Survey also asked respondents for the key factors that could help encourage them to make more sustainable travel choices. In all markets, financial incentives came out on top, with an average of 45% of respondents highlighting incentives like discounts as the key factor. This sentiment was particularly strong in Singapore (58%), Taiwan (54%) and Indonesia (47%). 

The availability of sustainable travel packages ranked second, with offerings ranging from guided conservation hikes to supporting local initiatives of more interest to travelers from the Philippines (28%), Vietnam (24%) and Thailand (23%). Clear guidelines on sustainable travel practices (#3), education and awareness on environmental impact (#4), and relevant sustainability policies from the local government (#5) completed the top five.

In Vietnam, financial incentives (37%) and the availability of more sustainable travel packages (24%) account for over half of the total responses as the leading factors driving more sustainable travel choices. Rounding out the top five are increased education and awareness about environmental impact (13%), clearer guidelines on sustainable and responsible travel practices (11%) and government incentives or policies for more sustainable travel (9%).

Enric Casals, Associate Vice President at Agoda , said “The message is loud and clear: Travelers want to make more sustainable choices. Agoda’s Eco Deals Program offers travelers a range of great value deals on selected properties, and for every booking, Agoda donates one US dollar to local conservation projects of World Wide Fund for Nature (WWF). With a total donation target of up to one million US dollars, we are helping travelers to see the world for less, and do their part to give back to the destinations they care about.”

When asked which sustainable travel practices travelers from Vietnam prioritize on their trips, local travellers prioritise supporting local communities and conservation projects (30%), recycling and reducing waste (19%) and choosing accommodations with sustainability certifications (15%).

Across Asia, over a quarter (26%) of the respondents chose supporting local communities through actions such as purchasing locally made products or contributing to local initiatives.

Recycling and waste reduction (20%), like reusing towels and bed linens, was the second-most named preferred action by all travelers, followed by participating in conservation-focused activities and tours in third with 17% of the votes. Other key practices include opting for accommodations with sustainability certifications in fourth and selecting more sustainable transportation options in fifth.

Since the launch on 3 March 2024, World Wildlife Day, anyone traveling to Southeast Asia can book Eco Deals on Agoda. For every Eco Deals booking, a dollar is donated to World Wide Fund for Nature (WWF) conservation projects aimed at protecting wildlife and conserving critical habitats in Southeast Asia. In addition, travelers can benefit from a discount of up to 15%. More information can be found on www.agoda.com/ecodeals .

Khảo sát Ưu đãi Sinh Thái của Agoda cho thấy có 4 trên 5 du khách quan tâm đến du lịch bền vững

Khảo sát được thực hiện bởi nền tảng du lịch kỹ thuật số Agoda chỉ ra 74% du khách Việt Nam mong muốn trải nghiệm du lịch bền vững hơn. Du khách Việt ngày càng quan tâm đến những tác động tiềm ẩn khi lựa chọn đặt chân đến những điểm đến mới. Những người tham gia khảo sát nhấn mạnh rằng các ưu đãi về tài chính, nhiều gói du lịch bền vững và hướng dẫn rõ ràng về cách thức du lịch bền vững có trách nhiệm đóng vai trò quan trọng trong việc thúc đẩy khách lựa chọn loại hình du lịch này cho những chuyến đi sắp tới.

Khảo sát trên mười nghìn du khách đến từ 10 thị trường Châu Á do Agoda thực hiện cho thấy gần 80% mong muốn thực hiện các lựa chọn du lịch bền vững hơn. Trong đó, 18% luôn cố gắng du lịch một cách bền vững, 22% du khách ít quan tâm đến tính bền vững cho chuyến du lịch. Nhật Bản dẫn đầu nhóm ít quan tâm chiếm 45%, trái ngược với Philippines chỉ có 8%.

Các ưu đãi về tài chính: chìa khóa cho lựa chọn du lịch bền vững hơn

Khảo sát Ưu đãi Sinh Thái của Agoda cũng đã hỏi ​​người tham gia về các yếu tố nào ảnh hưởng đến quyết định lựa chọn du lịch bền vững. Ở hầu hết thị trường, ưu đãi tài chính được đánh giá cao nhất. Trung bình 45% người tham gia nhấn mạnh rằng các ưu đãi như giảm giá là yếu tố quan trọng. Tỷ lệ ​​này đặc biệt cao hơn tại các thị trường như Singapore (58%), Đài Loan (54%) và Indonesia (47%). 

Xếp thứ hai trong các yếu tố thúc đẩy du lịch bền vững là sự phổ biến của các gói du lịch bền vững. Các gói du lịch này cung cấp nhiều hoạt động, từ đi bộ đường dài trong khu vực bảo tồn thiên nhiên cho đến ủng hộ các dự án cộng đồng địa phương, thu hút đặc biệt sự quan tâm của khách Philippines (28%), Việt Nam (24%) và Thái Lan (23%). Các yếu tố còn lại trong danh sách 5 yếu tố hàng đầu bao gồm hướng dẫn rõ ràng về cách thực hành du lịch bền vững có trách nhiệm (#3), giáo dục và nâng cao nhận thức về tác động môi trường (#4), và các chính sách bền vững của chính quyền địa phương (#5) .

Tại Việt Nam, các ưu đãi tài chính (37%) và sự phổ biến của các gói du lịch bền vững hơn (24%) là hai yếu tố hàng đầu thúc đẩy khách chọn du lịch bền vững , chiếm hơn một nửa tổng số phản hồi . Ba yếu tố còn lại của top 5 là tăng cường giáo dục và nhận thức về tác động môi trường (13%), và hướng dẫn rõ ràng về cách thực hành du lịch bền vững có trách nhiệm (11%), cũng như chính sách hoặc ưu đãi của Nhà nước nhằm thúc đẩy các hình thức du lịch bền vững hơn (9%).

Ông Enric Casals, Phó Tổng Giám đốc Agoda tại Đông Nam Á, khẳng định: “Du khách ngày càng mong muốn có những lựa chọn bền vững hơn. Chương trình Ưu đãi Sinh thái của Agoda mang đến cho du khách nhiều ưu đãi hấp dẫn tại các điểm lưu trú tham gia chương trìnḥ. Với mỗi lượt đặt phòng thành công, Agoda sẽ đóng góp một đô la Mỹ cho các dự án bảo tồn địa phương của World Wide Fund for Nature (WWF). Với mục tiêu huy động tổng cộng một triệu đô la Mỹ, Agoda mong muốn giúp du khách khám phá thế giới với giá cả hợp lý, đồng thời góp phần chung tay bảo vệ môi trường tại điểm đến yêu thích”. 

Khi được hỏi về các hoạt động du lịch bền vững ưa chuộng, du khách Việt Nam ưu tiên hỗ trợ cộng đồng địa phương và các dự án bảo tồn (30%), tái chế và giảm thiểu rác thải (19%) và lựa chọn chỗ ở có chứng nhận bền vững (15%).

Ở khu vực châu Á, hơn một phần tư (26%) số người tham gia khảo sát cho biết họ muốn hỗ trợ cộng đồng địa phương khi đi du lịch bằng cách mua sản phẩm sản xuất tại địa phương hoặc tham gia hỗ trợ các sáng kiến địa phương.

Theo khảo sát, tái chế và giảm chất thải (20%) là hành động được ưa chuộng thứ hai, bao gồm việc tái sử dụng khăn tắm và ga trải giường. Tiếp theo đó là tham gia các hoạt động và tour du lịch tập trung vào bảo tồn thiên nhiên (17%). Ngoài ra, du khách cũng quan tâm lưu trú tại nơi có chứng nhận bền vững (#4) và lựa chọn phương tiện di chuyển thân thiện với môi trường hơn (#5).

Kể từ ngày ra mắt Eco Deals vào ngày 3 tháng 3 năm 2024, trùng dịp với Ngày Động, Thực vật Hoang dã Thế giới (World Wildlife Day), khách du lịch đến Đông Nam Á đã có thể đặt phòng qua Eco Deals trên Agoda. Đặc biệt, với mỗi đặt phòng qua Eco Deals, một đô la Mỹ sẽ được trích đóng góp cho các dự án bảo tồn của WWF với mục đích bảo vệ các loài động vật hoang dã và bảo tồn các môi trường sống quan trọng của chúng tại Đông Nam Á. Tìm hiểu thêm thông tin qua website www.agoda.com/ecodeals .

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The Graphic Designer  will be responsible for creating visual elements, such as images, illustrations, and text, to communicate messages through digital, print, and other types of media.  

Experience:  2 years at minimum

Employment Type: Full time

SCOPE OF WORK

– Design advertising assets for marketing materials, digital banner/illustration for social channels, marketing documents

– Support editing, creating effects, video clips at basic functions

– Support activities that require proper visual such as Photography, filming, set-up, ..

– Support internal team to generate design ideas for content and marketing layout

QUALIFICATIONS

– At least 2-year experiences working in the same position (experience in agency is a plus)

– Excel in design software like Illustrator, Photoshop, InDesign

– Able to convey message / idea into design

 – Must have an creative “eye” to match client’s design guideline/style

– Supportive  and Proactive in working with minimum supervision

– Able to work under pressure to meet deadline

– English speaking is preferable

Are you the sort of person for whom the words never stop falling from your fingers? We are always on the lookout for copywriters with a creative flair, a journalism background…or preferably both!

Experience: You tell us! Were you a journalist before? Or were you just the kid that was always asked to read their stories to the class. We’d love to hear your story.

Employment type: Full time – Permanence 

KEY RESPONSIBILITIES

• Experience in either editorial or creative copywriting
• Existing media network would be advantageous
• Ability to write on varied topics and for varied media (including traditional, social, online, web and so forth)
• Spoken English definitely preferred but not essential
• A strong command of the Vietnamese language
• High level of initiative and self-motivation
• Strong Discipline, Reliable, Committed and Can-do attitude

This position supports senior staff with agency’s client work across a diverse range of sectors. Not only will creative writing and translating skills need to be qualified but Account Executive also needs a good grasp of online social media practices.

Experience:  experience is an advantage

Employment Type: Full time – Permanent

• Monitoring  news on newspapers, magazines, online media for opportunities for clients
• Preparing client reports by daily, weekly, monthly
• Developing media materials, including news releases, client meeting summaries, articles quarterly/annual report and other written materials in English and Vietnamese
• Supporting planning, developing and implementing PR plan
• Building and maintaining media relations
• Preparing and supervising the production of promotional videos, photographs, and multimedia programs upon request;
• Supporting  organizing and managing client events, including press conferences, media tour,  promotional client events
• Managing vendors to control production quality  on behalf of client
• Collating, analyzing and measuring coverage outcomes
• Proactive, quick minded, attention to details personality
• Good copy writing skill
• Good written and verbal communication skills in English and Vietnamese
• Have the interest and drive to learn how to master the core skills and capabilities needed to deliver all aspects of a campaign
• Design experience would be an advantage
• Related experience in agency environment preferred
• Willing to travel when requested

This position is a key member of the team involving and managing multiple client accounts. While leading and supervising junior staff’s workload, Consultant (or as Account Manager) will be also seen directly managing (or supporting Senior Consultant with) wide range of clients, handling their public reputation through different PR campaigns.

Experience:  A minimum of 3-5 year PR experience in working in Corporate or Agency

Employment Type: Full time – Permanence

KEY RESPONSIBILITIES:

• Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives
• Develop media materials, including news releases, articles and other written materials
• Develop and maintain relationship with media network
• Liaise with clients and act as key point of contact in support of senior consultants
• Identify new business opportunities, and sell ideas, promotions and features to clients
• Manage workloads of multiple projects
• Organize and manage client events, including press conferences, media tour, promotional client events
• Manage and supervise the production of promotional videos, photographs, and multimedia programmes upon request;
• Supervise Account Executive’s workload, provide leadership and direction to the team on key activities and campaigns.
• Keep track of impending deadlines and ensure all work is completed in a timely manner
• Ensure all work is completed on time and within budget
• Track and reconcile project fee and expense budgets
• Assist in the reporting, analysis and evaluation of PR campaigns
• Monitor news on newspapers, magazines, online media for opportunities for clients

REQUIREMENTS

• Strong Discipline, Reliable, Committed and Can-do attitute
• Strong management skill towards Client, Staff, Media, Vendors, Events
• Have relationships with press and Government contacts
• Good understanding of social media
• Good verbal communication skills in English and Vietnamese

• Arts & Culture
• Beauty & Wellness
• Fashion & Brands
• Food & Beverage
• Home & Living
• Press Releases

Agoda’s Eco Deals Survey: 4 in 5 travelers care about more sustainable travel

As Pinoy travelers venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 92% of Filipino travelers care about more sustainable travel. Respondents highlighted that financial incentives, the availability of sustainable travel packages, and clearer guidance on sustainable travel practices could encourage them to make more sustainable choices on their next trip.

Over ten thousand respondents were polled on Agoda’s platform, from ten markets across Asia. with almost 8 in 10 travelers stating their willingness to make more sustainable travel choices: with 18% of respondents indicating that they would always make every effort to ensure they travel more sustainably. Still, 22% of travelers rarely consider sustainability in their travel decisions – with Japan’s travelers least concerned (45%) versus only 8% of travelers from the Philippines.

Financial incentives could play a key factor in making more sustainable choices

Agoda’s Eco Deals Survey also asked respondents for the key factors that could help encourage them to make more sustainable travel choices. In all markets, financial incentives came out on top, with an average of 45% of respondents highlighting incentives like discounts as the key factor. This sentiment was particularly strong in Singapore (58%), Taiwan (54%) and Indonesia (47%). In the Philippines, close to half of the respondents (44%) expressed that financial incentives are a primary factor in their decision making when it comes to traveling more sustainably.

The availability of sustainable travel packages ranked second, with offerings ranging from guided conservation hikes to supporting local initiatives of more interest to travelers from the Philippines (28%), Vietnam (24%) and Thailand (23%). Clear guidelines on sustainable travel practices (#3), education and awareness on environmental impact (#4), and relevant sustainability policies from the local government (#5) completed the top five.

Enric Casals , Associate Vice President at Agoda , said “ The message is loud and clear: Travelers want to make more sustainable choices. Agoda’s Eco Deals Program offers travelers a range of great value deals on selected properties, and for every booking, Agoda donates one US dollar to local conservation projects of World Wide Fund for Nature (WWF). With a total donation target of up to one million US dollars, we are helping travelers to see the world for less, and do their part to give back to the destinations they care about .”

When asked which sustainable travel practices travelers from the Philippines would prioritize on their trips, 33% shared that they are keen on supporting local communities and conservation projects. 24% opt for more sustainable travel packages that promote conservation-focused activities and tours, while 15% look to recycling and reducing waste.

Across Asia, over a quarter (26%) of the respondents chose supporting local communities through actions such as purchasing locally made products or contributing to local initiatives.

Recycling and waste reduction (20%), like reusing towels and bed linens, was the second-most named preferred action by all travelers, followed by participating in conservation-focused activities and tours in third with 17% of the votes. Other key practices include opting for accommodations with sustainability certifications in fourth and selecting more sustainable transportation options in fifth.

Since the launch on 3 March 2024, World Wildlife Day, anyone traveling to Southeast Asia can book Eco Deals on Agoda. For every Eco Deals booking, a dollar is donated to World Wide Fund for Nature (WWF) conservation projects aimed at protecting wildlife and conserving critical habitats in Southeast Asia. In addition, travelers can benefit from a discount of up to 15%.

TEAM ORANGE is Orange Magazine TV's select contributors. It also contains Press Releases. Please follow @OrangeMagTV on Twitter for other updates.

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Bengaluru most affordable Indian destination for Summer 2024: Agoda travel survey

The best destination of budget travel in india is bengaluru, with an average room rate of rs 4,584. bengaluru replaced puri, which came out on top of the cheapest destinations ranking a year ago..

• Updated Apr 02, 2024, 5:07 PM IST

Planning your summer trip this month? Here's a look at the trends before you book tickets. Agoda, the travel booking platform, has curated a list of economically viable destinations. This carefully constructed selection ensures a gratifying balance between financial prudence and traveling indulgence. The best destination of budget travel in India is Bengaluru, with an average room rate of Rs 4,584.

Bengaluru replaced Puri, which came out on top of the cheapest destinations ranking a year ago. The ‘Silicon Valley of India’ is more than a rising technology hub. It’s a place where old-world charm and modernity meet. A place to experience both India’s past and future. While the city’s innovative spirit influences the local culture, there’s plenty of history worth visiting for. Like the majestic Bangalore Palace or the 16th century Nandi Temple.

In Asia, Agoda noted that the destinations with the cheapest average accommodation rates across eight Asian markets are: Udon Thani in Thailand, Surabaya in Indonesia, Hue in Vietnam, Kuching in Malaysia, Iloilo in the Philippines, Bengaluru in India, Narita in Japan, and Kaohsiung in Taiwan, respectively. 

Udon Thani, Thailand (Average room rate: Rs 2,333) Surabaya, Indonesia (Average room rate: Rs 3,250) Hue, Vietnam (Average room rate: Rs 3,584 ) Kuching, Malaysia (Average room rate: Rs 4,084 ) Iloilo, Philippines (Average room rate: Rs 4,167 ) Bengaluru, India (Average room rate: Rs 4,584  Narita, Japan (Average room rate: Rs 5,917) Kaohsiung, Taiwan (Average room rate: Rs 8,418)

Krishna Rathi, Senior Country Director India Subcontinent and Maldives, Agoda, said: “With many across Asia looking forward to upcoming public holidays like Songkran, Hari Raya, and Golden Week, April and May are a great time to plan a holiday. It is Agoda’s ongoing mission to help travelers see the world for less, and what better way to do that than by sharing the latest cheapest destinations ranking just in time for this popular travel time.”

Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 4.2M hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages.

Earlier,  Wowtickets.com, a UK-based platform for booking affordable flight tickets, conducted a survey that showed Bengaluru, Goa, Delhi, Mumbai, Srinagar, Pune, Patna, Kolkata, Leh, Chennai, Ahmedabad, Lucknow, Varanasi, Guwahati and Bagdogra are the top destinations Indians want to travel nationally this summer. 

The travel and tourism sector in India is set for significant growth, with projections of 12–14% as per a Crisil report. Advancements in infrastructure and changing preferences of younger travelers are driving this growth, which might reach around $9.5 trillion in revenue by 2023. The global tourism market is expected to reach $16.9 trillion by 2030, with notable growth in the Asia-Pacific region.

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