Trek Launches Used Bike Program, but Ditches Carbon Offsets and Net-Zero Pledges

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Trek’s second-ever Sustainability Report does something exceedingly rare in the outdoor industry: It talks about what the company cannot do.

These days, many outdoor companies seem to embrace every emissions-reducing pledge or environmental buzzword — without much evidence that they’re actually helping the planet. Trek’s report contrasts starkly with that status quo, setting realistic goals for improving its sustainability while criticizing some of the industry’s most widespread strategies.

On carbon offsets ? Trek is throwing them out because they “distort reality” and “impair” the ability to improve business practices, the company said in a press release. On net-zero pledges? Many companies set those goals “without any plan to get there,” and “any net-zero claim should be met with skepticism,” the Trek report said.

Instead of those approaches, Trek has joined a long list of outdoor companies entering the resale market, from Arc’teryx to REI to Patagonia . It’s launching a new program for buying used bikes called Red Barn Refresh . Trek claims it’s the first manufacturer-led bike trade-in and refurbishment program in the cycling industry. (Spoiler alert: It won’t actually become available until later this year.)

“We occupy a planet plagued by damaging business and manufacturing practices … and we have failed to understand the true and catastrophic impact of our lifestyles,” Trek Bicycle president John Burke wrote in the report’s intro. “The consequences will affect us all.”

does trek buy used bikes

Trek Bicycles: Red Barn Refresh

With Red Barn Refresh, Trek hopes more consumers will choose to buy used bicycles instead of new ones.

“The most environmentally friendly bike is the one you already own, closely followed by one that was owned by someone else,” the company said in a press release.

With the refurbishment program, Trek aims to extend the lifecycle of its products, reduce consumption of new materials, and cut back on waste. Here’s how it works: Starting later this year, cyclists can trade in their used Trek bicycles at select Trek stores and participating retailers. In return, the bike owners will receive in-store credit toward a new bike.

The previously owned bikes will undergo an “exhaustive” 151-point refurbishment process. Then, they’ll be resold via Trek’s official website, trekbikes.com .

Details about where to find locations for turning in your bike — or when and where you can buy them online — were left out of Trek’s announcement. The website will likely become available later this fall, according to a spokesperson.

“Red Barn Refresh brought us back to the red barn that started it all as we embark on the journey of reducing consumption and extending the life of these bikes, which is better for our people and the planet,” Eric Bjorling, brand director at Trek Bicycle, said in the press release.

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Trek’s Emissions-Reduction Plan

One thing quickly becomes clear from reading Trek’s report: The company’s leaders are trying to do more than recycle T-shirts.

For the second time, Trek tapped WAP Sustainability Consulting to assess every aspect of its business. The result is a 43-page deep dive into the company’s operations. It paints a dizzyingly complex picture of the difficulty of creating a sustainable business model.

Want to know the emissions behind every single part of four different Trek bicycles? That’s here. Are you curious about their building and infrastructure changes for reduced energy use? That’s here, too, along with plenty of facts about the company’s sustainability efforts to date.

For example, since cutting single-use plastics in 2020, the company has avoided half a million pounds of waste from its bike packaging. It’s also one of many bike companies partnering with Call2Recycle for proper disposal of e-bike batteries and selling apparel (and bike tires) made from recycled materials.

But for all its efforts, Trek is now firmly opposed to carbon offsets and net-zero pledges. Why? Because, like so many other companies, the vast majority of Trek’s emissions are “indirect” causes of its supply chain, the report said. A whopping 96.2% of all its emissions come from raw materials, transportation of those materials, business travel of employees, disposal of old products, and other sources.

To combat those emissions, Trek plans to “build with less impact” and “create products that are used longer” — hence the birth of Red Barn Refresh.

“You can’t change what you can’t see,” said Bjorling. “This report transparently shows our emissions findings and evolving roadmap for the future, demonstrating real, sustainable action. We hope this inspires change within and outside of the cycling industry.”

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andrew mclemore

Andrew McLemore is a staff writer at AllGear Digital. Andrew has more than 10 years of experience covering a range of beats including government, education, and business, with specializations in criminal justice and investigative journalism. He has worked for newspapers across Texas, including The Austin American-Statesman, The Dallas Morning News, and The Fort Worth Weekly. He also spent several years in PR, working for nonprofit organizations including the Texas Access to Justice Commission and Texas RioGrande Legal Aid.

Andrew brings his writing experience to outdoor gear and adventures throughout the Americas. When he’s not writing, playing gigs, or exploring the outdoors, he’s hanging out with his dog Campana.

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does trek buy used bikes

Trek Bicycles Launches First-Ever Manufacturer-Led Bike Trade-in and Refurbishment Program

According to the company, the most environmentally friendly bike is the one you already own, closely followed by one that was owned by someone else.

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This week, Trek stores and participating Trek retailers will begin accepting the return of used Trek bicycles in exchange for in-store credit to buy a new bike, the company announced. The used bikes will then be refurbished and sold on the brand’s website, trekbikes.com. This will be the first manufacturer-led trade-in and refurbishment program in the bike industry.

How does it work?

Once a used bike is traded in, it will be returned to Trek in Waterloo, Wisconsin, where trained techs will repair and replace what’s needed before it is ‘certified awesome’ and resold online to people looking to score a great bike with a lower carbon footprint —and a more affordable price.

“Red Barn Refresh brought us back to the red barn that started it all as we embark on the journey of reducing consumption and extending the life of these bikes, which is better for our people and the planet,” said Eric Bjorling, director of brand at Trek Bicycle.

By giving bikes a second chance, Red Barn Refresh is extending a bike’s lifecycle, which will in turn reduce the cycling industry’s waste streams. The program also gives riders access to high-quality bikes at approachable price points while simultaneously providing a convenient way to trade-in quality owned bicycles that have been left hanging in the garage.

Parents rejoice!

Kids grow fast, and outgrow their bikes just as quickly. One of Trek’s goals with the Red Barn Refresh program is giving more kids the option to have a bike that grows with them.

When a kids’ bike is purchased at a participating Trek store, parents can bring it back and get up to 50 precent of the bike’s original purchase price in credit toward the purchase of a new, bigger bike as their child grows. The kids bikes that qualify for the program will then be refurbished and resold through Red Barn Refresh, or donated to a charity.

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Natascha Grief is Bicycling’s Health & Fitness Editor. She started out as a bike mechanic,earning a couple pro-mechanic certifications and her USA Cycling Race Mechanics license. Then, she became obsessed with framebuilding and landed an apprenticeship with framebuilder Brent Steelman in her hometown of Redwood City, California. After that, she spent several years working for both large and not-so-large cycling brands before switching gears to become a NASM certified personal trainer, specializing in corrective exercise and body positive personal training. She honed her skills as a trainer and coach for over a decade before launching Inner Shift Fitness . During 2020, she began contributing regularly to Runner’s World and Bicycling as a freelance writer. She joined the editorial staff of Bicycling in 2022.

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You are here, trek to sell used bikes through its red barn refresh program.

WATERLOO, Wis. (BRAIN) — Despite the marketplace awash with new bike inventory, Trek Bicycle is encouraging cyclists to buy used in the name of sustainability through its new Red Barn Refresh program.

Launched Monday, Trek says the program is the industry's first manufacturer-led bike-certified trade-in and refurbishment program that is at the heart of Trek's circular-economy mission statement. The announcement comes on the heels of its second Sustainability Report .

Citing a GlobalData report  last year, Erich Schleicher, Red Barn Refresh's marketing lead, said more than 61% of Americans shop for used retail products, with that number rising to 62% among millennials and Gen Z shoppers. 

"Used products are better for the planet," Schleicher said. "They reduce consumption of new materials by extending the life of still useful products and eliminate the need for the additional resources required to source new materials and make new products. So, when you buy used, you can feel great about the product you just purchased because it's not just good for your pocketbook, it's good for the planet."

All U.S.-based Trek Bicycle Stores are participating, and consumers now can trade their Trek bikes in exchange for in-store credit toward a new bike. Eventually, bikes also will be sourced from participating independent Trek retailers. Supply also will come from Trek employees, demo programs, sponsored cyclists, and race teams. The e-commerce site, where consumers will be able to purchase certified used Treks, will launch later this year.

Red Barn Refresh bikes will come with Trek's limited lifetime guarantee and 30-day unconditional guarantee. Schleicher said all will undergo a 151-point inspection, with repairs and component replacement completed if needed. Bikes up to 10-years-old and valued at $150 or more — as determined by Bicycle Blue Book — will be accepted.

The program also includes Trek e-bikes, with models less than 2-years-old accepted. In addition to the standard inspection, e-bikes undergo full system diagnostic testing, including battery assessment and firmware updating, Schleicher said.

The name of the program is a reflection of Trek’s heritage, he said. Trek was founded in 1976 in a small red barn in Waterloo.

“It’s where our mission to change the world by getting more people on bikes began, and now we return to that same building to carry that legacy into the future.”

All Red Barn Refresh bikes will be processed, packaged, and shipped to customers from the original location, Schleicher said.

Trek has offered a trade-in program in the past, but Red Barn Refresh is an extension of that by accepting older and less expensive models. Non-Trek bikes are accepted through its Bicycle Blue Book partnership.

Red Barn Refresh is "aimed at getting more people on bikes in the most responsible way possible," Schleicher said. "As sustainability has become a primary focus of Trek, the decision was made to enter the circular economy through the launch of Red Barn Refresh. For Trek, it's important we do our part to conduct business in a way that's better for the planet where we live and ride."

does trek buy used bikes

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does trek buy used bikes

Trek to give trade in credit and sell used bikes on website

Interesting move here. Trek will give you blue book value on a trade in, refurbish, and resell used bikes on their website.

https://www.fastcompany.com/90948733/trek-wants-to-sell-you-a-used-bike?fbclid=IwAR3vyclrVBtXJuQN_qI5MP1yobLq9bp0y6tes3tlce7lfAzHaz-wVRnjGrY

This is a pretty big deal to me. The worst part of bicycles for me is selling them and dealing with all the low ballers. I love that Trek is going back to the old model of trade-ins, which has become non-existent, at least where I live. I hope other brands follow their lead.

Too bad they are limiting it to Trek bikes…I understand why they are, but they would obviously get more traction if they opened it to other brands.

Only Trek trade ins? Is that right? I was worried about that.

Every article I have seen has specifically said trade in in your “used Trek” bicycles or similar verbiage.

If you happen to have an old, unused Trek bike sitting in your garage, Trek wants it back.
and consumers now can trade their Trek bikes in exchange for in-store credit toward a new bike.

Yeah, that sucks. I get it, but it sucks.

FWIW and this is a bit dated… I bought a Santa Cruz Superlight 29er from Mikes Bikes in 2014. Then sold it late 2015 to buy a road bike. Back then (and now?) Mikes Bikes had a program where they offered Blue Book value on the bike, and it was something like $900. I sold it locally (Craigslist) within 2 weeks for $1900. Think I originally paid $2500 before tax. Seemed like a good deal versus BB value.

That money was used to buy the last 58cm 2015 Trek Domane 6.2 Disc in the USA, in Dec 2015. My LBS had it shipped from New Jersey warehouse if I’m not mistaken. Paid $4k on an MSRP of $5k. Sold that in 2021 and got $2200 from the Pros Closet, without any hassle other than asking the Trek store for a box and stuffing it into said box (about 3 hours?). That seemed like a pretty good price and I would be hard pressed to get much more selling locally. Everyone around here has been selling on Facebook Marketplace, and I refused to get an account in 2021 and my Domane got no interest on Craigslist.

My experience selling locally is people offer me $2500 online, we show up in a safe place, they take my bike and run it through a bunch of puddles, and then say something like “would you take $1500 cash?” I am so over that. I’d rather just put it on eBay and hope. The Pros Closet sounds like the best now days though.

Regardless of the articles, I see no stated restriction on the actual Trek site:

https://www.trekbikes.com/us/en_US/retail_bbb_bike_trade_in/

They have an embedded version of the BBB site to get a quick value estimate. I would sure hope that if it’s restricted to Trek bikes only, this page would clearly state it.

PS, I am watching the Trek training vid on it right now to double-check…

  • I saw nothing about restriction to trade-ins being Trek bikes only.

FWIW I tell people before agreeing to meet something like “I’m firm on price, look at these comps on (eBay) completed listings, don’t show up and offer me less. Do you still want to meet.” No comps, no problem, I still lay down ground rules on non-negotiable items before agreeing to meet. Sure some household stuff its listed at $50 for negotiating room, and I’ll take $40 so the buyer feels good they got a deal.

Thanks for checking Chad. I’ll ask the local Trek owner this weekend if I can. The LBS sold and it’s Trek owned now.

So true! Before agreeing to meet with FB Marketplace, OfferUp, Craigslist buyers I now always confirm with them that they’re fine with the asking price subject to it meeting my description/photos. Used to have too many situations where people show up and say “I could only withdraw $x from my ATM, is that OK?”

Yes, thanks for bringing that up. I also discuss payment before meeting. Mostly Venmo/Zelle these days. Yesterday I sold my first item on FB Marketplace (yes I created an account with the devil LOL), and took a crisp $100 bill. Off to sell more furniture!

Trek probably saw how much money companies like the Pros Closet are making on used bikes, plus since they are only giving credit and they get a new sale out of it.

I would guess that they would only be paying the trade in price. It’s not super great.

For example, I looked up a 2023 Emonda SL7 (current model that is just one year old now)

Trade in price in very good condition $3000

50% off for a one year old bike. That 3, 4, 5 year old bike is going to get you a $500 credit.

so Blue Book values are still low-balling, like my 2015 example posted above.

Is that really low balling or typical of a trade-in process in a modern economy?

Just like cars, trading in is set at a lower value so the dealer has room to a profit on the re-sale. As a person getting the T-I value, they are effectively paying for a service to offload the selling hassle for a quicker & easier way to get the shinny new bike home.

The experiences above demonstrate the issues well. Whether the difference in price from trade-in vs private sale are worth it to each person in each instance is totally in the eye of the bike holder. This is just an option for those would like the avoid the work required to sell at a higher price to pocket ratio. If someone doesn’t like the T-I offer, they can remove it from the new bike sale and handle it on their own. Simple.

I’ve gotten trade-in offers on cars, and they were FAR better than blue book on bikes. See my post above.

Sure, we can N=1 this to death. I worked in my shop enough over the last decade as we’ve done this process before and after BBB was in the mix. I’ve also sold enough of my own bikes to have a fine picture of this from several angles.

Bikes are not cars. Pre-pandemic bikes used to quickly drop to 50% of retail. I’ve bought a lot of used bikes at pennies on the dollar over the years. Both my gravel and mtb were $9k builds that I picked up for around $3k in excellent condition.

It seems like we are getting back to a more normal used bike market now that supply chains have caught up and since there is this glut of used bikes from the pandemic that need to find riders.

Trek is going to ship the bike to a warehouse, refurbish it, and then ship it to a store to be sold. They need to pay wholesale to make it work. It honestly doesn’t sound like a huge money maker for them.

What seems to get lost in the conversation here is that Trek is serious about reducing their greenhouse gas emissions. They have signed on to SBTI , which requires them to set measurable goals for themselves to meet the science-based targets behind the Paris accord.

Buyback programs which gives these bikes a second life is one way to reduce your emissions count when measured against total quantity of bikes sold. Oh, and it might be good for business too.

It’s refreshing to see companies taking concrete, measurable steps toward emissions reduction, instead of simply green-washing their image, which is what a lot of industrial companies are doing.

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COMMENTS

  1. Trek bike trade-in program

    If you're trading in a Trek bike that's 10 years old or newer and worth more than $150, we'll refurbish and sell it through Red Barn Refresh, Trek's certified pre-owned bike program. If your bike is not Trek branded and is worth more than $400, it will be sent to Bicycle Blue Book. All other bikes will be donated to a local charity.

  2. Red Barn Refresh

    Pre-owned bikes Certified Awesome by Trek. When you buy from Red Barn Refresh, you can ride easy knowing you're getting a used bike that's been expertly revitalized to meet exacting standards, certified by a professional Trek technician. Plus, when you choose used, you're not only getting a more affordable bike — you're also helping ...

  3. Red Barn Refresh FAQ

    Trek Certified pre-owned bikes carry all the same great benefits as new Trek bikes: A limited lifetime frame warranty to the new owner, a complimentary 1-year service, and a 30-day love it or return it guarantee. These are the highest quality used bikes on the market, with the best warranty, and the best experience out of the box.

  4. Red Barn Refresh

    Shop used bikes. Used bikes are better for your pocketbook and better for the planet - but the best part about Red Barn Refresh bikes is they ride just like new. Every pre-owned bike you see here has been put through a rigorous 151-point inspection, all worn parts have been replaced, and it's been serviced, test-ridden, washed, polished, and ...

  5. Trek Launches Used Bike Program, but Ditches Carbon ...

    Here's how it works: Starting later this year, cyclists can trade in their used Trek bicycles at select Trek stores and participating retailers. In return, the bike owners will receive in-store ...

  6. Trek Bicycles Launches First-Ever Manufacturer-Led Bike Trade-in and

    This week, Trek stores and participating Trek retailers will begin accepting the return of used Trek bicycles in exchange for in-store credit to buy a new bike, the company announced. The used ...

  7. Red Barn Refresh used road bikes

    Explore the open road, fly up the steepest climbs, and smile on every descent with used road bikes Certified Awesome by Trek. Whether you're new to the sport or a long-time lover of two wheels, these road bikes are the smooth, fast, and fun way to enjoy every mile. Plus, all Red Barn Refresh bikes are expertly revitalized using a thorough 151 ...

  8. Trek to sell used bikes through its Red Barn Refresh program

    WATERLOO, Wis. (BRAIN) — Despite the marketplace awash with new bike inventory, Trek Bicycle is encouraging cyclists to buy used in the name of sustainability through its new Red Barn Refresh program.Launched Monday, Trek says the program is the industry's first manufacturer-led bike-certified trade-in and refurbishment program that is at the heart of Trek's circular-economy mission ...

  9. Trek to give trade in credit and sell used bikes on website

    It seems like we are getting back to a more normal used bike market now that supply chains have caught up and since there is this glut of used bikes from the pandemic that need to find riders. Trek is going to ship the bike to a warehouse, refurbish it, and then ship it to a store to be sold. They need to pay wholesale to make it work.

  10. Trade-In

    The Details. Promotion includes trade-in of Trek bikes only. *Bikes must be under 5 years old. Verification of bike models can be found on the Trek Bike Archive. Proof of purchase must be presented at time of trade-in. Kid's bikes will continue to fall under our Kid's Trade-Up program which is up to 30% credit and a 3 year time limit.

  11. Used Trek Bikes for Sale

    Shop gently used Domane SL 7 road bikes and Domane+ LT 7 e-bikes at discount prices with a 30-day satisfaction guarantee. Buy your used bike online today!

  12. Tips for Buying a Used Bike

    STEP 4: AGREE ON A BOTTOM LINE. Many prices in online marketplaces are suggested prices, so make sure you do some due diligence on market price if possible. One of our top tips for buying a used bike is to use resources like eBay to understand the market value of a used bike and use services like BicycleBlueBlook.com to do some research on a ...

  13. Trek Bikes for Sale Online

    Trek Bikes. 1329 results. Trek bikes are respected throughout the cycling world thanks to the innovative technology and commitment to quality that goes into every bike. Shop and browse through America's widest range of Trek bikes on offer from leading retailers and private sellers, right here on BikeExchange. Read more. Sort by: Category. Brand.

  14. Used Bikes For Sale

    Shop TPC's vast collection of new & used bikes, frames, and wheels, all certified and vetted through a multi-point inspection, including Specialized MTBs, Trek road bikes, Shimano & SRAM components and more. Enjoy our Guaranteed Buy-Back Program and find all your bicycle essentials at TPC - The Pro's Closet.

  15. Buying used bikes vs brand-new ones? : r/cycling

    If you're looking at $1k+ new bikes then I'd definitely consider getting a used bike for <$500 that's a few years older. I bought a old bike trek 5900 USPS edition circa 2003 for $300 in 2016. It was such a cool bike, unfortunately the bike thieves knew that too, and under a month it was stolen.

  16. Anyone ever trade-in a bike? : r/TrekBikes

    Like vehicles, there's a private party, online and a trade-in price. Everyone assumes that their bike is worth more than it is. Go to bbb's website and check your trade-in value to see where it aligns. Rule of thumb for trade; what you'd sell your bike to your best friend for minus 25% is typically what bbb will value your bike for.

  17. Used market : r/TrekBikes

    Ride bikes, have fun, feel good. The official community of Trek bike riders around the world. ... My main question is are there any decent places that buy used bikes? Or anyone that does some kind of trade ins? I'd rather not go thru FB marketplace. Thanks! Share

  18. Do Trek bikes ever go on sale in stores? If so, what's usually ...

    The Trek shops near me have a bunch of 2022s on sale because 2023 is coming. Most are are 20 percent off. There is almost no stock but you still see some high end bikes marked down a few hundred bucks in store. They only go on sale if they are old stock and new stuff is coming (or here).

  19. Used Trek Prices : r/TrekBikes

    Market has collapsed after covid and there is plenty of stock arround. A new Trek EX 8 was on sale few days ago for £1750, from Trek store. So yeah, Trek prices are very low atm. Best time to buy one, worst to sell.

  20. Flag of Elektrostal, Moscow Oblast, Russia : r/vexillology

    596K subscribers in the vexillology community. A subreddit for those who enjoy learning about flags, their place in society past and present, and…

  21. State Housing Inspectorate of the Moscow Region

    State Housing Inspectorate of the Moscow Region Elektrostal postal code 144009. See Google profile, Hours, Phone, Website and more for this business. 2.0 Cybo Score. Review on Cybo.

  22. 628DirtRooster

    Welcome to the 628DirtRooster website where you can find video links to Randy McCaffrey's (AKA DirtRooster) YouTube videos, community support and other resources for the Hobby Beekeepers and the official 628DirtRooster online store where you can find 628DirtRooster hats and shirts, local Mississippi honey and whole lot more!

  23. Visit Elektrostal: 2024 Travel Guide for Elektrostal, Moscow ...

    Cities near Elektrostal. Places of interest. Pavlovskiy Posad Noginsk. Travel guide resource for your visit to Elektrostal. Discover the best of Elektrostal so you can plan your trip right.