new safari price 2022

TATA   Safari

Segment Average: 1451.0 - 1956.0 cc

Safari : 1956.0 cc

Segment Average: 15.77 kmpl

Safari : 14.5-16.3 kmpl

Segment Average: 158.81 bhp

Safari : 168.0 bhp

Segment Average: Petrol / Diesel

Safari : Diesel

View all  Safari Specs and Features

About Tata Safari

• From Mahindra XUV700 to Tata Safari: Here are top alternatives for 2024 Hyundai Alcazar
• Tata Motors offers festive discounts on Nexon, Harrier, Safari and other cars. Check how much you can save

Tata Safari Tata Safari is the flagship model from the Indian carmaker in the market here and while the name has been around for over two decades, the current model was introduced in 2021 and a crucial update was provided in 2023. The Safari is a three-row SUV that is priced between Rs 16.19 lakh, ex-showroom, India and Rs 27.34 lakh and is offered in a six and a seven-seater configuration. With all the seats up, the new Safari offers a boot space of 420L while with the third row folded down, the boot space expands to 827L. From a design perspective, the Tata Safari gets a new look with a new close-patterned grille featuring body-colored vertical slats. The front fascia features LED headlamps and a distinctive LED bar stretching across the bonnet, providing a welcome function. Meanwhile, the rear gets a connected LED taillamp setup with a sequential function, a rear wiper with a washer, and an LED strip running across the width of the tailgate with a goodbye function. The exterior is available in a new color palette which includes Cosmic Gold, Galactic Sapphire, Stardust Ash, Stellar Frost, Oberon Black, Supernova Copper, and Lunar Slate. Customers can choose the color options in accordance to the variant they go for. Speaking of the variants, Tata Motors has reworked on its variant strategy with the new Safari, offering a range of 10 variants: Smart (O), Pure (O), Adventure, Adventure+, Adventure+ Dark, Accomplished, Accomplished Dark, Accomplished+ Dark, Adventure+ A, and Accomplished+. Tata Safari also comes equipped with a 31.24 cm touchscreen infotainment screen featuring wireless mobile connectivity, a 10.25-inch digital instrument cluster with a new interface,  a 10-speaker JBL sound system, ambient lighting, and a two-spoke steering wheel with an illuminated logo. The list of features continues with a panoramic sunroof, powered and ventilated front seats and air purifier. On the safety front the new Tata Safari gets an Advanced Driver Assistance Systems (ADAS) safety suite along with up to 7 airbags (6 airbags as standard), electronic stability control (ESC), hill assist, a 360-degree camera, tyre pressure monitoring system (TPMS), Under the hood, the new Safari houses a BS6 Phase 2-compliant 2.0-litre diesel engine generating 168bhp and 350Nm of torque. The engine is paired with a six-speed manual gearbox and a six-speed torque converter, delivering power to the front wheels. With the manual transmission, the new Tata Safari returns 16.3 kmpl while with the automatic transmission the SUV returns an average of 14.5 kmpl. Tata Safari primarily competes against the Hyundai Alcazar in the Indian car market.

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Tata Safari Alternatives

Hyundai Alcazar

Tata Harrier

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Jeep Compass

MG Hector Plus

Tata Safari price starts at ₹ 15.49 Lakhs and goes up to ₹ 27.34 Lakhs (Ex-showroom). Tata Safari comes in 29 variants. Tata Safari's top variant is Accomplished Plus 6 STR Dark Edition AT.

Tata Safari Specifications and Features

Tata safari comparison with its competitors, tata safari mileage.

Tata Safari in India is available in Diesel variants. Average mileage of Tata Safari's petrol variant is (As claimed by the brand in ideal road conditions). Tata Safari Smart comes with a 50 litres fuel tank.

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Tata safari user reviews & ratings.

The Tata Safari is the flagship model for the Indian car maker that was first introduced in the country in 2021. At that time, the focus was as much on drawing inspiration from an iconic name as was on putting a brand-new model on a pedestal. This eventually resulted in the introduction of a three-row vehicle that promised SUV-like style but claimed MPV-like comfort. Fast forward just two years and the updated Tata Safari has a new wardrobe to show off in 2023.

And then there is the pivotal factor of in-car features - the more, the better, even if you end up not using a significant chunk of these in the long run. The Koreans started the trend and rivals like Tata Motors are only too keen to hit back. The Tata Safari, therefore, was always going to be pampered and peppered with features galore. So how do all of these factors come together to manifest in the flagship product from Tata Motors? Here is the first-drive review of the 2023 Tata Safari facelift:

Also watch: 2023 Tata Safari review: Family SUV with bachelor spirit?

2023 tata safari facelift: exterior.

The updated Safari looks a tad bit more sporty compared to the outgoing model, while still retaining its largely sophisticated exterior design language. The face, for instance, has been reworked and now sports a new grille, a reworked vertical housing for the fog lamps and headlights, and a stretched DRL bar that connects the sequential DRLs on either side. In a nutshell, the comprehensive updates of the front fascia have given the SUV a butch yet premium look, making it significantly distinctive from the previous model which it has replaced.

There is not much change in the side profile of the new Tata Safari SUV, apart from the reworked alloy design on the 19-inch wheels. The design is likely to evoke different reactions from different viewpoints instead of inviting unilateral awe. But what works really well is how Tata Motors' designers have managed to snub the use of chrome elements and still come up with a visually striking profile. Overall, the side profile of the SUV looks slightly curvy and pretty clean. The subtly flared wheel arches give the SUV a bold and muscular look, while the new design alloy wheels enhance the premium sporty feel.

There are no chrome elements on the rear of the Safari either, where a stretched LED bar connects the two tail lights and runs all across the length of the trunk door which, by the way, offers powered powered-open option. Besides that, the tailgate looks pretty sculpted thanks to the glossy black panel running through the centre of the trunk that also houses the sleek LED bar. The integrated roof spoiler and chunky black bumper with a thick metal skid plate are other design elements that come enhancing the SUV's bold visual appearance.

2023 Tata Safari facelift: Interior

The new Tata Safari's cabin has become much more premium now and a slew of updates to the feature list as well as to the upholstery lend the vehicle a premium appeal that would have otherwise been restricted to models in segments above the one this car competes in. The top-end Accomplished variant - or persona, as Tata Motors refers to it, comes with a dual-tone colour scheme inside the cabin but the White theme on the seats would be quite hard to maintain in pristine condition.

The layered dashboard now gets an artificial wood panel which is a nice touch while the central section is dominated by a 12.3-inch touchscreen infotainment display unit that is intuitive, puts out clear feed from the 360-degree cameras and supports Apple CarPlay and Android Auto. The map feed can also be redirected to the all-digital driver display screen for better navigation which now sports customisable layouts.

The steering wheel has also been updated and is now a four-spoke set with mounted controls and has an illuminated Tata logo on it. This is certainly another nice touch from Tata Motors enhancing the premium quotient inside the cabin of the new Safari SUV. The updated steering wheel is quite easy to operate and control the advanced driver-assistance system (ADAS) functionalities that this car offers, courtesy of the layout of the control buttons on the wheel. On that note, the new Tata Safari SUV offers 11 ADAS functions in a further bid to aid driving safety and convenience.

There are plenty of other convenience features that the new Safari packs as well, whether it is the dual-zone climate control function, air purification system, ventilated seats at the front and middle, voice-activated panoramic sunroof, Alexa to Home technology or remote access to the vehicle.

Space remains the same inside the cabin of the new Tata Safari, which means that the SUV continues to be a decently spacious vehicle for passengers in all three rows. Space in that third row, however, continues to come at the cost of a compromised boot storage space. But that's really expected, right?

Overall, the new Tata Safari SUV come as a very well-appointed vehicle with quite a lot of space for comfortable long trips but now, at least in the top-spec version, is significantly more premium than before.

2023 Tata Safari facelift: Safety

Tata Motors has been taking the front row across different segments in the Indian passenger vehicle market over the last few years when it comes to making safe cars. While the modern Tata cars come with a wide range of safety features, they also come with robust build quality as well. The Tata Safari facelift too comes following the same strategy.

The Tata Safari comes well-equipped with a host of safety features designed to provide peace of mind to the occupants. Some of the advanced safety technologies available onboard the Tata Safari facelift include multiple airbags, electronic stability control, traction control, electronic parking brake with auto hold, rain-sensing wipers, rollover mitigation, hill hold control, 360-degree view HD camera system, adaptive cruise control, lane keep assist and lane departure warning, front collision prevention function, blind spot detection etc. Moreover, it also gets features like ABS with EBD, Isofix child seat anchors etc.

Here are some of the key safety features onboard the Tata Safari.

2023 tata safari facelift: performance.

Here is where the updated Tata Safari SUV could have been improved so much more. But isn't. So much has already been mentioned - and experienced - about the 2.0-litre turbo diesel motor under the hood and the choice between an automatic gearbox and a six-speed manual stick. Yes, the turbocharged diesel motor could have been refined further. Yes, the grunt is still uncomfortably palpable when pushing the vehicle to its limits. But yes, the new Tata Safari - especially with the automatic transmission - is still quite a fun car to drive and has enough power to get a move on when required. The suspension continues to hold its own on rough roads and the steering still has a nice heft to aid matters.

But why this otherwise very capable model does not also come with a petrol engine under its hood is beyond the comprehension of many. Tata Motors is almost snubbing the petrol-buying audience in the country, a group that is steadily increasing. There is also no 4x4 option for the updated version of the SUV because the platform on which the new Tata Safari is based on does not allow for it. But here is also a miss, especially as this model does go up against authentic off-road options in the market as well.

2023 Tata Safari facelift: Verdict

The updated Tata Safari is a big step up in terms of its exterior design and cabin features and quality when compared to the previous model. Space has always been this car's strength but the additions to the feature list arm this SUV to the absolute teeth.

The diesel motor and the automatic transmission work extremely well in tandem but as mentioned previously, Tata Motors ought to strongly consider a petrol option for the model as well, especially considering the number of buyers favouring the petrol engines are increasing across India over the last few years

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Tata Safari

• Spacious interior with a seating capacity of 6-7 people
• Excellent road presence and a wide range of body color options, including dual-tone shades
• Advanced driver assistance systems (ADAS) and a range of safety features, including six airbags as standard
• Comfortable driving experience with responsive throttle inputs and well-balanced suspension
• Good fuel efficiency with a mileage of 14.5-16.3 kmpl
• Strong engine performance with a 2.0-litre turbocharged engine producing 168bhp and 350Nm of torque

Safari Price

Safari price starts from ₹ 15.49 Lakh and goes up to ₹ 26.79 Lakh. Safari EMI starts from ₹ 31,408. Select city to check Tata Safari on-road price.

All Variants

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₹ 15.49 - 26.79 Lakh

Avg. Ex-Showroom price

Safari All Variants EMI

₹ 31,408 for 5 Years

Safari Offers

1. Get Benefits Up to Rs.25000/-

Offer Valid Till : 30 Sep, 2024

T&C's Apply

Tata Safari Latest Updates

The starting price of Tata Safari has been cut down by Rs. 70,000.

Tata Safari Key Specifications

About tata safari.

Model launch date:

The updated Tata Safari was launched in India on 17 October, 2023.

Feature list:

In terms of exterior design and styling, Tata Motors has changed the look of the SUV in a significant manner. It gets a redesigned front bumper that now houses a pair of LED headlamps, new front grille that separates it from the Harrier, sequential turn indicators, and an elongated LED DRL. At the rear, it gets LED taillamps connected with an LED bar that stretches across the tailgate. Depending on the variant you choose, the Safari comes with alloy wheels ranging between 17-19 inches and these are very similar to the ones found on the Harrier EV concept.

Inside, the updated Safari gets a dual-tone cabin based on its exterior shade along with a new four-spoke illuminated steering wheel and a 12.3-inch touchscreen infotainment screen. Apart from this, it also receives a new digital instrument cluster, ambient lighting, and a touch-based climate control panel.

Engine, performance, and specifications:

The facelifted Safari makes use of the 2.0-litre Kryotec diesel engine that produces 168bhp/350Nm. The transmission duties are handled by a six-speed manual and a six-speed torque converter automatic.

The updated Tata Safari can be broadly had in four variants, namely Smart, Pure, Adventure, and Fearless.

The Tata Safari, like the Harrier, has scored five stars in adult and child safety in the GNCAP crash test

Competition :

The facelifted Safari competes with the MG Hector Plus, Hyundai Alcazar, Kia Carens, Mahindra XUV700, Mahindra Scorpio-N, and Scorpio Classic

Last updated on 17 October, 2023

Is Safari Good Car?

Overall Score : 95%

Based on 148 User Ratings

What users like the most about Safari?

Users prefer to buy Safari for Styling (96% rating) and Comfort (94% rating). The least appreciated parameters are Mileage (87%) and Value for Money (92%).

Performance

Value for Money

How Safari fares against competition?

When compared with Mahindra XUV700, Tata Harrier and Mahindra Scorpio N, Tata Safari scores highest for Styling, Mileage and Value for Money. Tata Harrier is the best in terms of Comfort. Mahindra XUV700 is the best in terms of Performance.

Tata Safari Variants

Find a list of all 29 diesel variants of Tata Safari. This table includes Tata Safari on-road price which covers all costs like RTO and Insurance.

• Safari Diesel price in India ranges between ₹ 15.49 Lakh and ₹ 26.79 Lakh.
• Safari Manual price ranges between ₹ 15.49 Lakh and ₹ 25.39 Lakh.
• Safari Automatic (TC) price ranges between ₹ 19.49 Lakh and ₹ 26.79 Lakh.
• Safari Turbo price ranges between ₹ 15.49 Lakh and ₹ 26.79 Lakh.
• Safari Sunroof price ranges between ₹ 18.99 Lakh and ₹ 26.79 Lakh.
• Automatic (TC)

Safari Expert Rating

Safari expert review.

Pros Good Things

• Visual impact
• Enhanced interior
• Advanced features

Cons Could be Better

• ADAS available only on select variants
• All-wheel drive not available

Engine and Performance

The 2023 avatar of the Tata Safari retains the same 2.0-litre Kryotec diesel engine mated to a six-speed manual or a six-speed torque converter automatic unit. This motor meets BS6 Phase 2 emissions standards and produces 168bhp and 350Nm of peak torque. The automatic transmission still works very well, with the shifts that remain quick, smooth, and in sync with the engine’s characteristics and power delivery. There is enough torque for pulling from low speeds, and the transmission's responsiveness to both upshifts and downshifts makes the driving experience enjoyable. It also gets paddle shifters, and they respond well, making the driving experience more engaging.

The Eco, City, and Sport driving modes remain unchanged, offering responsive throttle inputs. The Safari has sufficient load-carrying and people-hauling capabilities in both urban and highway settings, and it can overtake effortlessly despite its size and weight. This Tata SUV remains planted and stable at triple-digit speeds, and its performance is not compromised despite being larger and heavier than the Harrier. The terrain mode selector, which efficiently alters the response through software maps, has been retained too. However, some off-road enthusiasts may argue that all-wheel drive (AWD) would have made the SUV more capable in hilly regions and slippery conditions. Nonetheless, our experience suggests that the Safari can tackle trails and rough terrain with poise for the most part.

Ride and Handling

The Safari's high ground clearance, tall stance, and well-tuned suspension allow it to effortlessly absorb bumps, potholes, and ruts on broken roads. Occupants are not unsettled, and there is minimal noise inside the cabin — whether driving at low or high speeds. Its robust build quality and Land Rover underpinnings are evident in its ride and handling.

Previous Safari owners complained about the heavy hydraulic steering, but the new electronic power steering has addressed this issue. It feels lighter at low speeds but adds weight as the speed increases, as is also noticeable in the Sport mode. The ADAS, meanwhile, is not intrusive and gently guides the car back into the marked lane if it starts to veer off. Then, all the disc brakes provide good stopping power and work well with the emergency automatic braking system. Overall, both systems functioned flawlessly, with the adaptive cruise control responding to commands instantly.

Exterior Design

Despite being a facelift, the new model has been significantly redesigned, giving it a concept-like appearance and a more upmarket feel than its predecessor. The new single grille is unique, with accents that match the exterior body colour on this version. The connected LED bar is a welcome addition, and the new squared-off headlamp housings on the re-sculpted bumper further distinguish it from the previous model.

Moreover, the new 19-inch wheels have an attractive design similar to the Sierra concept's wheels showcased at this year's Auto Expo. The rear section has been updated with tweaked taillights and a new LED bar that gets the welcome and goodbye animation in line with the front. There's also a faux skid plate on the redesigned bumper with vertically stacked reflectors and reverse light housing.

Interior and Features

The interior has also been updated, but the overall design remains largely unchanged. The most noticeable change is the new steering wheel with an illuminated Tata logo, which was first seen on the new Nexon. Tata has also addressed our previous criticism of this new steering’s horn placement, which was awkward and difficult to use. The horn has now been repositioned and is more responsive to inputs.

The new Safari also features touch controls for the AC. Other major updates to the dashboard include a 12.3-inch infotainment screen and a fully digital instrument cluster. The latter gets readable fonts, fast response time, and high customisability, and is packed with information, including ADAS. The touchscreen is also highly responsive and has a clean UI, but it lacks haptic feedback and knobs for quick control.

The seating layout remains unchanged, with ample space in all rows. However, a major improvement that elevates its interior's premium feel is the high-quality materials used for the upholstery, dashboard, and most surfaces. Nothing feels cheap or out of place, and the cabin remains robust. The Safari has been known for its 'boss mode', and it continues to offer a laid-back seating position with power adjustments. The seats also get adjustable headrests for enhanced comfort. To further delight passengers, ventilated seats are now available in both rows, which will be a blessing in our hot and humid climate.

The carmaker has also taken the safety aspect up a notch. For example, all variants/personas now come standard with six airbags, while the top-spec version gets an additional driver's knee airbag. In addition, the Safari gets a 360-degree camera and a host of ADAS features, including new ones like adaptive cruise control with stop-and-go, high beam assist, lane change alert, and lane departure warning. Other ADAS features include door open alert, traffic sign recognition, blind-spot detection, and rear cross-traffic alert. Additionally, other important safety features include rear collision warning, forward collision warning, and autonomous emergency braking, which worked effectively. The SUV also gets disc brakes on all four wheels.

The new Safari is also equipped with a new e-call feature for emergency assistance. With a touch of a button, the breakdown call can notify the roadside assistance service. Other impressive tech features that worked flawlessly include the new TFT cluster, terrain mode selector with TFT screen, audio controls compatible with Alexa, powered tailgate opening, and the connected car experience. Finally, whether you choose the six- or seven-seater version, every variant, from the entry-level Smart to the top-spec Accomplished+, offers a good variety of exterior colour options and material choices.

Tata Motors wants to broaden the appeal of the new Safari with a wider range of exterior colours, including a segment-first dual-tone option, and a plethora of new features. The Safari retains its macho appearance, making it a symbol of authority while offering a premium and spacious cabin. Prospective buyers also get new technology and added connectivity, all while cocooned in safety. Tata Motors also has kept the premium reasonable, making the new Safari an easy choice for buyers, given its many appealing features.

Pictures by Kaustubh Gandhi

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Compare Safari with Alternatives

Quick facts about tata safari.

Tata Safari price in India goes from ₹ 15.49 - 26.79 Lakh in India.Tata Safari being a SUV comes in 29 variants.The base model of Tata Safari - Smart starts at ₹ 15.49 Lakh in Delhi and the top model of Tata Safari - Accomplished Plus 6 STR Dark Edition AT is priced at ₹ 26.79 Lakh in Delhi. If you are looking for a 7 seater car then you should consider Safari.

Safari car comes in 29 diesel variants. The Safari diesel variant comes with a 1956cc engine capacity and Manual or Automatic (TC) transmission modes. It generates 168 bhp @ 3750 rpm.

Tata Safari comes in 7 colors which include Cosmic Gold, Oberon Black, Galactic Sapphire, Stardust Ash, Stellar Frost, Supernova Copper, and Lunar Slate.

Tata Safari Mileage

The user-reported mileage for the Tata Safari ranges from 14 kmpl to 16 kmpl , while the ARAI-claimed mileage for Safari ranges from 14 kmpl to 16 kmpl .

Tata Safari Images

Tata Safari Colours

The Tata Safari is available in 7 colours

Cosmic Gold

Galactic Sapphire

Lunar Slate

Oberon Black

Stardust Ash

Stellar Frost

Supernova Copper

User Reviews for Safari

Nice👍

02/02/2024 19:05:04 | Sagarv Chavan

Mileage Details

• Mileage (City) 13 kmpl
• Mileage (Highway) 15 kmpl
• Maintenance 5400 per month

User ratings

01/18/2024 08:00:55 | Sanskrit mandal

• Mileage (City) 15 kmpl
• Mileage (Highway) 17 kmpl
• Maintenance 5500 per month

Tata Safari Price in India

Tata safari 2024 news.

The ex-showroom prices of Harrier and Safari have been reduced by Rs. 50,000 and Rs. 70,000, respectively.

The first set of results for the new Bharat NCAP or BNCAP crash test have been announced, with Tata’s SUVs scoring top honours.

Expect these engines to come in early 2025

Expected to be launched in India soon

Tata Motors has confirmed that the Harrier and Safari duo will be powered by the new 1.5-litre turbo petrol engines in 2024.

Safari FAQs

What is the price of Tata Safari?

Is Tata Safari a 5 seater or a 7 seater car?

Is there a sunroof in Tata Safari?

Is Tata Safari a 4x4?

What is the top version of Tata Safari?

Which is the nearest Tata Safari showroom?

What are the latest Offers on Tata Safari?

What is Safari Diesel price?

What is Safari automatic price?

What is Safari Turbo price?

What is Safari Sunroof price?

Safari Questions and Answers

• Get instant answer to your queries.
• Answers are powered by bot using CarTrade's data.
• Please ask question specific to cars only.

4x4 tata safari

Currently, the Tata Safari does not offer a 4x4 version. It is available in a front-wheel-drive (FWD) configuration. If you're looking for an SUV with 4x4 capabilities, you might want to explore other options in the market.

7 seaters or 6 seaters

The Tata Safari is available in both 6-seater and 7-seater configurations.

which car is better between punch and exter

The Tata Punch and Hyundai Exter both have their own strengths and weaknesses. The Tata Punch offers a good riding experience, attractive design, and good build quality, but it is criticized for being overpriced and lacking certain features. On the other hand, the Hyundai Exter provides a rugged appeal, loaded with features, and competitive pricing, but it has limited engine options and interior space. Ultimately, the choice between the two would depend on your specific priorities and preferences.

compare harrier vs hector

Both the Tata Harrier and MG Hector are popular choices in the midsize SUV segment. The Harrier is praised for its safety, driving experience, and premium interiors, while the Hector is known for its solid build quality, extensive features, and spacious interior. However, the Harrier has received some criticism for customer service and warranty coverage, while the Hector has faced complaints about poor mileage and customer service. Ultimately, the choice between the two will depend on individual preferences and priorities.

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Pick from popular cities, tata safari dark edition launched at rs 19.05 lakh.

The Safari’s new Dark Edition variant gets cosmetic changes, but remains mechanically unchanged.

Published On Jan 17, 2022 02:20:00 PM

1,24,962 Views

The latest addition to the Tata   Safari  line-up is the new Dark Edition variant, making it the fifth Tata model to be offered with this variant. Prices for the Safari Dark Edition starts at Rs 19.05 lakh and goes up to Rs 22.51 lakh (ex-showroom, India).

• The Dark Edition costs Rs 20,000-72,000 more than standard model
• It gets a black theme on the exteriors and interiors
• Uses the same 170hp, 2.0-litre turbo-diesel engine

2022 Tata Safari Dark Edition: exterior changes

The Dark Edition Safari comes finished in a paint shade called Oberon Black (same shade as on the Harrier Dark Edition). Tata has further given gloss black accents on the grille, headlight surrounds and window surrounds (all of which are chrome on the standard model) as well as black 18-inch alloy wheels. The only chrome visible on this new trim is on the Tata and Dark Edition badges. These changes are very much in line with what Tata has done with the other Dark Editions models –  Altroz, Nexon, Nexon EV  and  Harrier .

2022 Tata Safari Dark Edition: interiors

On the inside, the Safari is finally available with an all-black theme across the cabin with a 'Blackstone Matrix' insert on the dashboard. Prior to this, the Safari was only offered with either a white or beige interior theme, even on other special variants like the Adventure  and  Gold edition .

In terms of equipment, the Safari Dark Edition comes well kitted, considering it is based on the higher XT+ and XZ+ trims of the standard SUV. Hence, its top-spec trim gets features like an 8.8-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto connectivity support, ventilated first and second row seats (also offered on the Safari Gold Edition), a wireless charger, JBL audio system, Tata iRA connected car tech, 7.0-inch part-digital instrument cluster, an air purifier, panoramic sunroof and leatherette seat upholstery.

2022 Tata Safari Dark Edition: engine and gearbox

Powering the new Safari Dark edition is the same 170hp, 350Nm, 2.0-litre, four-cylinder turbo-diesel engine. The Dark Edition trim is also available with the option of both a 6-speed manual and a 6-speed torque convertor automatic gearbox, just like the regular Safari.

2022 Tata Safari Dark Edition: competition check

The new Tata Safari Dark Edition continues to compete with the other three-row midsize SUV offerings in our market like the new Mahindra XUV700 , MG Hector Plus  and  Hyundai Alcazar .

Mahindra XUV700 vs Tata Safari comparison

Tata Safari gets new features ahead of XUV700 price announcement

SCOOP! Tata Sierra to return as an EV only

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Tata Safari

₹ 18,43,420 * on road price (New Delhi)

Tata Safari facelift image gallery

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Tata Safari top-spec variants get more features for 2022

Following the launch of the Tata Safari Dark Edition, Tata Motors has now expanded the features on offer with the standard Tata Safari. The top-spec XZ Plus and XZA Plus as well as the Adventure Persona now get ventilated seats for the first and second row, for both the six and seven-seater variants.

2022 Tata Safari new features

The addition comes after the mid-tier Tata Safari XT and XTA added a built-in air purifier while the top Safari XZ and XZA variants added wireless charging and wireless Android Auto and Apple Carplay connectivity in 2021.

Features already available on the Tata Safari include the iRA suite of connected-car tech , mood lighting, TPMS and an electronic parking brake with an auto-hold function. Carried over from the Harrier are the large panoramic sunroof, the 8.8-inch touchscreen infotainment system w, 9-speaker JBL audio, 7-inch semi-digital instrument cluster, auto headlamps and wipers, climate control, six-way powered driver's seats, tilt and telescopic steering, cruise control and a reverse parking camera.

Safety features include 6 airbags, the new added rear disc brakes, auto-dimming IRVMS, TPMS, ISOFIX child seat mounts, corner function foglamps, hill-hold, hill-descent control, corner-function fog lamps and a rear-view camera.

2022 Tata Safari engine, gearbox

The same 2.0-litre FCA-sourced Multijet diesel engine from the Tata Harrier , which Tata calls Kryotec, is fitted to the Safari with 172PS and 350Nm. The engine is mated to a 6-speed manual and a six-speed automatic gearbox . Also, the traction-based drive and off-road modes that the Harrier first introduced to the Indian market have been carried over here too.

2022 Tata Safari prices

Prices for the Tata Safari start from Rs 14.99 lakh for the base XE version. The standard Safari XZA Plus is priced at Rs 21.94 lakh while the XZ Plus starts from Rs 20.64 lakh.

Mahindra XUV700 vs Tata Safari comparison review

2022 Tata Safari Dark Edition launched in India, prices start from Rs 19.05 lakh

Tata Safari XT and XZ variants get more features

Tata Motors launches the new Tata Safari Gold at Rs 21.89 lakh

Comparison review: Hyundai Alcazar vs Tata Safari

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Tata Safari 2022 Variants Explained: Price, Mileage, Features, Colours and More

Curated By : Auto Desk

Last Updated: April 09, 2022, 12:09 IST

Tata Safari Dark Edition. (Photo: Tata Motors)

Tata Safari is one of the most popular SUVs on sale in India. Here, we tell you everything about the Tata Safari to help you choose the right model for you.

Tata Safari 2022: The Tata Safari has been one of the best-selling SUVs in the Indian market since the early 2000s. So when the Indian automakers announced a new-gen version of Safari last year, it was received with great response from the buyers. It was not just another facelift but a complete revamp of Safari. The reworked exteriors marked the new design language for the SUV inspired by Tata’s other SUV, Harrier. The new Safari is loaded with all modern safety and convenience features along with a premium finish for the interiors.

The new-gen Safari is offered with a single 2.0-litre four-cylinder diesel engine unit delivering an output of 170 bhp of power and 350 Nm of peak torque. So, buyers at least don’t have to stress about selecting the engine unit but making a call between the seven variants of Safari is not going to be easy.

First up is the base model, Safari XE which comes with a base price of Rs 15.02 lakh (ex-showroom). And with that, the buyers get features like, tilt & telescopic adjust steering, projector headlamps, daytime running lamps, dual airbags, ABS with EBD, hill control, Electronic Stability Program (ESP), traction control and 16-inch steel wheels. The buyers also get AC went for the second and third-row passengers, with reclining second-row seats and 50:50 split in the third row.

With a price of nearly Rs 1.5 lakh over the XE variant, the Safari XM offers 7-inch touchscreen infotainment and a 6 speaker audio system with steering mounted control. The vehicle gets follow me home headlamps, fog lamps, rear parking sensor display, and Driver seat height adjust. The Safari XM comes with three driving modes, Eco, City & Sport in addition to all features of the base model.

Add another Rs 1.5 lakh and you get the XT variant of Safari loaded with features like Auto climate control, 8 speaker audio system, LED DRLs, auto headlamps and wipers, power-folding wing mirrors, rear centre armrest, keyless entry, ambient lighting, 18-inch alloy wheels, tyre pressure monitoring system, rearview camera, cruise control, android Auto & Apple CarPlay Connectivity and iRA Connected Car Technology.

With Rs 80,000 premium over Safari XT price, you get a panoramic sunroom in the Safari XT +. For a little more than Rs 90,000 over the price of the XT + variant, you are offered Safari XZ with options like Oyster White leatherette upholstery, Xenon HID projector headlamps, fog lamps with cornering function, terrain Response Modes – Normal, Rough & Wet, 8.8-inch touchscreen infotainment system, 9 speaker JBL audio system (4 Speakers + 4 Tweeters & Subwoofer) with Amplifier, part-digital instrument cluster with 7.0-inch TFT display, 6 Airbags, ISOFIX child seat anchors, 6 way electrically adjustable driver seat, electronic parking brake with Auto Hold and Auto-dimming rearview mirror.

With the XZ+ variant, you get all features of Safari XZ+ with a panoramic sunroof and middle row captain seats for almost Rs 1 lakh premium.

There are also other Dark and Adventures of Safari sporting a few cosmetic upgrades in the interiors and exteriors.

Starting with Rs 15.02 lakh for the base model, Tata Safari prices go up to Rs 23.32 lakh for the XZA Plus Gold automatic variant.

Read all the Latest Auto News and Breaking News here

• Tata Motors
• tata safari

Tata Safari

Safari key highlights, key features of tata safari.

The new Tata Safari features continuous front DRLs that are interconnected, along with a linked rear tail lamp. Additionally, the front LED DRL comes with a welcome and goodbye Signature Animation on the Front and rear LED DRL, further elevating the vehicle's overall aesthetic.

For improved front illumination, the new Safari is equipped with Bi-LED projector headlamps. The Bi-LED arrangement will improve nighttime driving by offering adequate illumination on the dark stretches of the road.

For a glimpse of the starry night, the Tata Safari offers a spacious panoramic sunroof that can be controlled using voice commands. This sunroof not only elevates the overall interior atmosphere but also creates a more open and airy cabin feel.

The Safari now boasts an Advanced Driver Assistance System (ADAS) Suite with 11 vital functions (Adaptive Cruise Control with Stop & Go function (AT only), Autonomous Emergency Braking - Including Pedestrian & Cycle, Forward Collision Warning, Rear Collision Warning, Rear Cross Traffic Alert, Blind Spot Detection, Traffic Sign Recognition, Door Open Alert, Lane Departure Warning, Lane Change Alert and High Beam Assist), Electronic Stability Program encompassing 17 functionalities among other features.

Dual-zone climate control is another good feature in the facelift, and it aims to improve passengers' cabin experiences. Passengers can individually determine the temperature they desire inside the car thanks to dual-zone climate control. This implies that the front passenger and the driver can experience customized climatic comfort.

The new Safari offers the latest tech features like the slick 12.2-inch infotainment system by HARMAN, 10.2-inch fully TFT instrument cluster, 10 JBL Speakers with Advanced Harman AudioworX, Connected Vehicle Technology with iRA 2.0, which offers remote engine start-stop and AC, 50+ connected and safety features with gamification. Furthermore, it supports Alexa Voice command.

The Safari now features a hands-free, gesture-controlled power tailgate, eliminating the need to use your hands to open it. This convenient feature comes in handy when your hands are full with shopping bags or other items, ensuring easy access to the trunk.

A new steering wheel with a dual-tone finish is included in the new Safari facelift. For improved ergonomics, it now has four spokes, and the center now has an illuminated Tata logo. Additionally, new control switches for various purposes are added to the steering.

Expert Verdict on Safari

The 2023 Tata Safari Facelift is a compelling mid-size SUV that impresses with its stylish design, extensive feature set, top-notch safety credentials, and robust engine that delivers a powerful performance. Tata Motors has taken a step forward with this facelift, offering a vehicle that combines modernity, practicality, and safety, making it a worthy contender in the competitive SUV market.

Tata Safari Price

Safari variants with price, variant recommendation.

Pros & Cons of Tata Safari

What we admire in this car.

• More modern looks with the new LED DRLs and other design changes with the facelift
• It now offers more features such as 12-inch infotainment, dual-zone climate control, surround-view camera, and more
• The safety features have been increased with ADAS level 2. The car now has up to 7 airbags and a 5-star GNCAP safety rating, among other improvements.
• The inclusion of electric power steering improved the ride quality and handling.
• The automatic transmission now comes with an e-Shifter to ensure smooth gearshifts
• Big design gives a solid road presence
• The Safari is the only SUV in the segment to offer rear-seat ventilation
• Tata Safari now comes with a good level of NVH

What could have been better

• The only available powertrain is diesel; there is no petrol or turbo-petrol engine.
• The Safari does not come with a 4WD drivetrain while some competitors offer 4WD as an option
• Occasionally, the infotainment software exhibits lag and may cease functioning
• The dimensions remain mostly unchanged from the pre-facelift model. This leads to a cramped feel in the last row.
• Tata's after-sales support falls short of expectations
• The top models seem overpriced, reaching an on-road price approaching Rs 30 lakh

Should I buy the Safari?

• The 2023 Tata Safari Facelift presents a reworked and attractive design. It captivates attention. It boasts a new  front fascia as the front a features a prominent grille, sleek LED headlights, and integrated daytime running lights (DRLs). This gives it a contemporary and dynamic aesthetic.
• The 19-inch diamond-cut alloy wheels add sophistication to the SUV's profile. At the rear, connected LED tail lamps add a modern touch to the vehicle. Tata has evidently prioritized design in this facelift. They have positioned it as a visually striking option in the mid-size SUV segment. New set of choice is introduced for the paint scheme of the car as part of the facelift .

Safari body specifications:

• The Tata Safari Facelift stands out with an extensive array of features. The interior welcomes occupants with a spacious and well-appointed design. The focal point is the 12.2-inch touchscreen infotainment system. It functions as the central hub for entertainment, navigation, and connectivity. Complementing this is a 10.2-inch HD Configurable Digital Instrument Cluster. The premium 10-speaker JBL audio system guarantees an enjoyable music experience.
• The dual-zone climate control enhances overall comfort. It allows separate temperature adjustments for both the driver and passengers. The gloss black finisher is now a  impressive design. It is seamlessly integrated with HVAC switches. This enables climate control adjustments via a touchscreen module. Notably, the vehicle incorporates Alexa Car2home functionality. It provides access to an extensive library of over 250 voice commands. The commands are in 6 different languages. The library is supported by Amazon Alexa and Tata Voice Assistant. The iRA Connected Car Technology 2.0 ensures seamless connectivity.
• The safari has extra features. These include a 360-degree surround-view system , a blind-view monitor , parking assistance. And the tailgate is power-operated and can be controlled with gestures. The climate control is automatic and has dual zones. The front seats are ventilated and can be adjusted with power. The sunroof is panoramic and can be controlled with voice commands. The car comes with a fast 45W C-Type charger. There is also a wireless charging pad. These amenities collectively position the new Safari as a gateway to enhanced convenience.

Safari features:

• Ensuring safety remains a paramount concern for the 2023 Tata Safari Facelift. This model has undergone meticulous safety testing. It achieved an impressive 5-star safety rating in Global NCAP crash tests. This positions it as one of the safest options in its segment.
• Beyond the advanced safety features, such as up to 7 airbags, the SUV has structural enhancements. These provide superior protection in a collision. The introduction of Advanced Driver Assistance Systems (ADAS) adds an extra layer of safety. It also adds convenience. It enhances the overall driving experience of the Safari Facelift. Additionally, up to seven airbags are available. This underscores Tata's unwavering commitment to passenger safety. The car has abundant convenience and safety features. They ensure that the driver and passengers enjoy a comfortable and secure journey.

Safari safety specifications:

• The Tata Safari Facelift maintains its existing engine configuration. It continues to be powered by a formidable 2.0-liter turbo diesel engine. This powertrain delivers an impressive 168 bhp of power and a peak torque of 350 Nm. It ensures robust performance across diverse terrains.
• Customers can choose between a 6-speed manual and a 6-speed automatic transmission. This allows them to select the transmission that aligns with their driving preferences. This engine and transmission combination is proven to be reliable and capable. It is an excellent choice for both city driving and off-road adventures.

Safari engine specifications:

Tata Safari Competitors

Other Competitors of Safari

502 km/charge

Seating Capacity

12.3-inch HARMAN Infotainment Touch...

10.25-inch Digital Instrument Clust...

Voice Assisted Panoramic Sunroof

Powered Tailgate With Gesture Contr...

Connected LED DRL

Full LED Projector Headlamp

12.3-inch Harman Touchscreen

Advanced Driver Assistance System (...

360° Degree Camera View

Electrochromic IRVM

TFT Instrument Cluster

Infotainment System

390 km/charge

Cinematic 12.22 inches Touchscreen

Digital Steering Wheel

Digital Instrument Cluster

360-Degree Surround View Camera Sys...

9-Inch Touch Screen Infotainment

Instrumental Cluster with Audio

what3words (W3W) - Alexa Enabled

Fully Automatic Temperature Control...

GD-Diesel Engine

Stylish Fog Lights

8-Inch Infotainment System

Instrument Cluster

Tata Safari Car Owner Reviews

• Comfort 5.0
• View all parameter s
• Sk Sanath kumar 10 Month ago 4.4 The car offers competitive mileage for an SUV of its size and class. Its diesel engine provides a good balance of power and efficiency, making it suitable for both city driving and long-distance travel. Likes (26) Reply Read more
• RD Ramkrishna Dutta 10 Month ago 4.4 The car is a capable and reliable performer on the road. Its powerful engines, responsive handling, and decent fuel efficiency make it a good choice for those looking for a mid-size SUV. Likes (6) Reply Read more
• PJ P JAYAKUMAR 11 Month ago 4.4 The higher variants include safety features like curtain airbags, electronic stability control, hill hold control, and hill descent control. Likes (7) Reply Read more
• VA Vilas Anchalkar 11 Month ago 4.4 It is a mid-size SUV that offers a good balance of features, space, and performance at a competitive price point. Likes (4) Reply Read more
• VK Vinod Kumar Deshpande 11 Month ago 4.4 It is equipped with modern features such as a touchscreen infotainment system, automatic climate control and many more. Likes (3) Reply Read more

Used Tata Safari Cars

2022 Tata Safari XZA

2022 Tata Safari XMA

2021 Tata Safari XZA PLUS GOLD 6 S

2021 Tata Safari XZ

Safari Questions and Answers

• Most Relevant
• Most Discussed

The bookings for Tata Safari has been started. You can visit nearest Tata car dealership to book your Tata Safari. A dealership representative will guide you with booking process and book a Tata Safari as per your choice. To find the Tata car dealer

The service cost totally depends on the condition of the vehicle brought to the service center including labour charge, cost of parts (if need to change), oil change, overall observation with repairs work and many more. You can get in touch with any

Tata Safari has already been launced and the ex showroom price ranges between Rs 16.19 Lakh - Rs 25.49 Lakh according to the variants. It is a 7-seater SUV car which has 11 variants and offers engine capacity ranges from 1956 cc. You can choose from

Delivery of a vehicle totally depends on the waiting peroid and availability of the vehicle in dealership showroom. The waiting period of Tata Safari is upto 8 weeks. Therefore, Tata Safari will be delivered after 8 weeks. If the waiting period incre

The top speed of Tata Safari is 175 kmph. The Tata Safari has Kryotec 2.0L BS6 Ph 2 Turbocharged Engine with maximum power of 125 kW(170PS) @ 3750 rpm and generates maximum torque of 350 Nm @ 1750 - 2500 rpm. In addition 6 Speed Manual in All Combina

Latest On Tata Safari

Last Updated on 20th Aug’24:  Our sources say the Safari’s price cut, announced in July 2024, has been extended indefinitely. This is due to the recent price revisions on the Scorpio N and XUV700. Given the features on offer, the base version, priced at 15.49 lakh, is an excellent deal.

Tata Safari is the flagship SUV of Tata Motors in the Indian market. The brand hold a strong position in the SUV market and is set to launch its new Coupe SUV the Curvv on 2 September. The Curvv has already been officially unveiled, and the brand has already revealed the features and specs.

Latest News on Safari

Expert Reviews of Safari

Tata Safari Images

Tata Safari Videos

Tata Safari Colours

Tata Safari Overview

Tata dealers.

• New Delhi 72 Dealers in New Delhi
• Mumbai 40 Dealers in Mumbai
• Hyderabad 72 Dealers in Hyderabad
• Chennai 44 Dealers in Chennai
• Ahmedabad 34 Dealers in Ahmedabad
• Kolkata 30 Dealers in Kolkata
• Pune 72 Dealers in Pune
• Lucknow 26 Dealers in Lucknow
• Bangalore 50 Dealers in Bangalore
• Guwahati 17 Dealers in Guwahati

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• Tata Safari Storme

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Tata Safari Storme Overview

Safari storme color options.

Tata Safari Storme is available in 5 different colors namely Urban Bronze, Sky Grey, Arctic White, Arctic Silver & Pearl White.

Tata Safari Storme Urban Bronze

Tata Safari Storme Sky Grey

Tata Safari Storme Arctic White

Tata Safari Storme Arctic Silver

Tata Safari Storme Pearl White

Safari storme image gallery.

Browse through a collection of 14 high-quality images showcasing both the exterior and interior of the Tata Safari Storme

Expert Review on Tata Safari Storme

The Tata Safari Storme has maintained its status as one of the country's most sought-after automobiles for many years. Even the busiest city streets won't be too much for this strong and sturdy SUV; it can handle any terrain, and the ride is comfortable enough for long distances. But what is it about the Safari Storme that makes it so unique? In this article, we will discuss the characteristics of the Safari Storme that set it apart from the competition. There's a lot to like about this automobile, from the fact that it has a robust engine to the fact that its cabin is roomy. If you are thinking about purchasing an SUV, then you should look at the Tata Safari Storme as an option.

How is the Design?

When it comes to Indian sports utility vehicles (SUVs), the Tata Safari Storme represents something of a deviation from the norm. It is not boxy or awkward in any way, and instead has an overall pleasing appearance. The front end is especially beautifully done, with projector headlamps that come with LED daytime running lights and a chrome grille that contains the Tata emblem. Additionally, the daytime running lights can be turned on and off independently. The sides are not particularly complicated, but there are some attractive features, such as roof rails and alloy wheels that are 17 inches in diameter. A roof-mounted spoiler and LED tail lamps may be found in the rear of the vehicle. Overall, it's a really nicely constructed SUV that should be able to hold up well as it gets older.

The design of the Tata Safari Storme is based on that of the Land Rover Freelander. The vehicle was designed by a team of engineers from Tata Motors, JLR and Magna Steyr. The design process involved extensive use of computer-aided design and modelling. The aim was to create a vehicle that would be both practical and stylish. The front chrome polished dual-slat grille meets with the massive drawn-back headlight units, creating an appearance that is either enormous or more substantial when viewed from the side profile. A substantial band made of chrome is positioned right over the front grille, and it bears the word "STORME" embossed in black. The top of the vehicle, known as the bonnet, is level, giving the impression that the SUV is from an earlier era. The fog lights and small air intakes are all part of the same fog lamps assembly that is located on the lower side of the bumper. To tell you the truth, the front windscreen and the plain window frame on the flanks are significant deal breakers. The profile seen from the side is unimpressive; it seems overly cluttered and features a number of wrinkles. The wheel arches are widened, and a side stepper has been installed, both of which are done for the convenience of the passengers.

In addition to this, the placement of the tyres is not correct, and there is a significant space between the wheel arches and the wheels themselves. Tata was unable to improve the appearance of the vehicle's rear end, and it now has a dated appearance. It has a rounded spoiler at the top, a flat boot lid, a pair of unimpressive tail lights, reflectors, and dual chrome finished tail pipes. Despite the many redesigns, Tata was unable to do justice to the rear styling.

How does it perform?

Under the hood of the Safari Storme is a 2.2-liter, 16-valve DOHC VTT VARICOR diesel engine that is capable of 148 horsepower at 4000 revolutions per minute and 320 Nm of torque between 1,700 and 2,700 revolutions per minute. A manual gearbox with five speeds is used to handle the transmission responsibilities of the vehicle. The top-of-the-line model features a four-wheel drive electronic shift on fly mechanism in addition to a restricted slip differential. This option is available. A more potent version of the 2.2-liter diesel engine, branded the VARICOR 400, and producing 154 horsepower and 400 Nm of torque, is offered on the top-of-the-line trim level of the vehicle. The more powerful engine comes in both 2x2 and 4x4 configurations, and it is paired with a brand new manual gearbox that has six speeds.

How’s the Mileage?

The fuel efficiency of the two-wheel drive version is somewhat improved, coming in about 14 kilometers per litre. Although the gasoline engine has a power output that is 9 horsepower more, the diesel engine appears to be more nimble while moving. The Storme can accelerate from a standstill to 100 kilometers per hour in just 15 seconds, despite the fact that it is a hefty vehicle (approximate value).

How’s the Driving Experience?

The Safari Storme is an extremely enjoyable vehicle to pilot. It has a good amount of power and the comfort level is really high. The one and only drawback is that it's a little bit on the expensive side. Nevertheless, if you are searching for a fantastic time behind the wheel, the Safari Storme is an option that you should seriously consider.

How’s its Off-road Capability?

The Tata Safari Storme is an SUV that is made to be sturdy and rough, and it is designed to handle any kind of terrain. Off-road driving might present a variety of obstacles, but thanks to its robust engine, you'll be able to overcome any obstacle you come across. In addition to this, the suspension system was developed to be able to cope with bumpy and uneven terrain. You may feel confident that the Safari Storme will be able to see you safely through whatever journey that you choose to do with it.

What’s the Interior like?

Fortunately for the Storme, the interior is far more tastefully designed than the exterior. The cabin has taken on a more upscale appearance by adopting a darker colour scheme and adding touches of silver throughout. A dynamic four-spoke steering wheel similar to the one seen in the Tata Zest is one of the features that make the cabin stand out. Aside from that, the dashboard has a chic and contemporary design, but the quality of the materials used to construct it is not up to par. A music system, air conditioning vents, and temperature knobs are all included in the center console's silver finish. The floor console has convenient cubby holes built into it for storage purposes. The instrument cluster that sits behind the steering wheel is both spacious and easily readable. There is enough of space for passengers both in the front and in the back, including excellent leg room. There is space in the back of the vehicle for two additional people thanks to the placement of two jump seats. Because of the big glass surface, there a great view, particularly for the driver. When compared to the earlier model, the Storm's cabin now features some updated amenities. The VX top-of-the-line model has a dashboard, center console, and door panels that have a dual-tone finish that is predominantly beige and wooden. The LX and EX models have a dual-tone finish that is predominantly black and silver. Fabric in shades of beige (VX) and gray are used for the seats (LX, EX). Additionally, the steering wheel and gear knob each follow the same pattern of dual combination for their respective trims.

The analogue dials on the instrument cluster are larger than those found on earlier models, and the illumination is bright white. The cluster on the clock that is simple to read is covered in black rims. In addition, the instrument console features a cigarette lighter, AC switches, and a Drive Selector Knob (VX) that allows the user to choose between 4H, 4L, and 2L drive settings. It features air conditioning vents for the occupants in the second row as well as a charging port for mobile devices. When it comes to the amount of space available inside the cabin, the Storme provides a generous amount of both legroom and headroom for all passengers. With roof-mounted air conditioning vents, the dual-tone interior makes the cabin seem more open, larger, and clean than it actually is. The front seats of the SUV can be adjusted in three different ways.

Tech and Infotainment

In this day and age, it is difficult to conceive of existence without the assistance of various forms of technology. Our lives are continuously made simpler and more fun by the abundance of gizmos and gadgets that are constantly surrounding us. The Tata Safari Storme is no different, and it is equipped with a range of different technological and informational capabilities that will keep you engaged and connected even when you are on the road.

The Safari Storme provides you with an automatic temperature control system as well as an adjustable steering column to ensure that you remain comfortable even on the longest of journeys. In addition, there is a built-in four-speaker sound system that provides audio clarity for those individuals who enjoy taking their music with them wherever they go. Therefore, whether you are searching for a vehicle that can keep up with your hectic lifestyle or one that will help you relax while you are on a lengthy road trip, the Tata Safari Storme will not fail to please you. This automobile has everything you need to make every journey an experience to remember, from its sleek and contemporary style to its robust engine and cutting-edge technological features.

Safety Equipment

When it comes to protecting you and your loved ones, the Tata Safari Storme is a family car that comes standard with all of the most cutting-edge safety technology available today. These include child-proof rear door locks, dual front airbags, anti-lock brakes with electronic brakeforce distribution, seat belts with pretensioners and load limiters, engine immobiliser, and more.

Which variant to buy?

There are four different versions of the Tata Safari Storme: the LX, the EX, the VX, and the VX 4x4. The LX model is the entry-level model, and it has a price of 10.19 lakh Indian Rupees (ex-showroom Delhi). Steel wheels measuring 16 inches in diameter are included, as are manually adjusted outside rear view mirrors (ORVMs), fabric upholstery, dual front airbags, and anti-lock brakes (ABS) with electronic brake distribution (EBD).

The EX model has a starting price of Rs. 11.69 lakh (ex-showroom Delhi) and comes standard with features such as alloy wheels measuring 17 inches in diameter, outside rear view mirrors that can be electrically adjusted, leather upholstery, an eight-way adjustable driver's seat, and steering mounted controls.

The value offering is the VX. It comes equipped with amenities such as alloy wheels that are 18 inches in diameter, projector headlights, fog lamps, rain-sensing windshield wipers, automatic headlamps, cruise control, and a Harman audio system with touchscreen interface and subwoofer, rear camera with park assist sensors, eight-way power adjustable driver's seat with memory function..

The most expensive model is the VX 4x4, which has the capacity to operate all four wheels simultaneously and is the pick of the lot if you are an off-roading enthusiast.

Which Cars Compete in this Segment?

The Safari Storme has competition from a variety of different vehicles that are similarly positioned within the Indian automobile industry. It is a rival to the Mahindra Scorpio and also the Hyundai Creta in terms of prices. Some would also put the Renault Duster here. However, to be honest, the Mahindra XUV500 and Scorpio are both rivals at various levels of the brand. The Mahindra Scorpio is clearly a more popular option, with its rugged and muscular design, great features, and reliability. However, it does not have as powerful an engine and may be costlier.

One of the other vehicles that compete with the Safari Storme is the Renault Duster. It is an SUV that is more affordable than the Safari Storme and comes with a 5-seater configuration. The Hyundai Creta is a larger 5-seater proposition in this regard. Both these SUVs are no match for the brawn of the 7-seater Tata Safari and lack off-roading abilities. However, they are better equipped with contemporary features in some respects. Their engines are also not as powerful as the Safari.

Verdict (Value for Money?)

The Tata Safari, one of the first locally produced and most popular SUVs in India, has been on the market for several years now. In that time, it has seen a number of improvements and updates, notably to its engine and power output. The Tata Safari Storme is based on the X2 Platform of its sibling ARIA and features a more robust Hydro formed Chassis sections, a new 2.2-liter,16-valve DOHC Common Rail Direct injection diesel Engine named VARICOR with Variable Turbine Technology, and a new G76 Mark II Gearbox. Although the Storme is already the most reasonably priced SUV on the market at this size and with this heft, it may benefit from a few upgrades in terms of interior plastic quality, features that are available from other brands, and general refinement. It looks and feels dated, although it offers a powerful engine and suitable ruggedness with that take-me-anywhere feel.

Tata Safari Storme Price List (Variant Wise)

Tata Safari Storme Ex-Showroom price ranges from ₹ 11.08 to 16.17 Lakh. Tata offers Safari Storme in 4 variants. The top variant of Safari Storme is VX Refreshed 4x4 (400 NM) and the base variant is Lx Refreshed.

Last Recorded Price

Safari storme specifications & features.

Explore an in-depth overview of the Tata Safari Storme specifications and features, offering comprehensive details on its engine choices, fuel efficiency, torque, power, transmission, dimensions, and trunk capacity. Additionally, gain insights into the car's advanced safety features and infotainment system.

Tata Safari Storme Mileage

What is the fuel efficiency of tata safari storme, tata service centers in popular cities, frequently asked questions (faqs).

• What is the On-Road & Ex Showroom Price of Tata Safari Storme? Tata Safari Storme ex-showroom price in New Delhi starts at Rs. 11.08 Lakh and goes upto Rs. 16.17 Lakh. The Tata Safari Storme on road price in New Delhi is Rs. 22.85 Lakh.
• What is the mileage of Tata Safari Storme? As for the claimed fuel efficiency, the Tata Safari Storme Diesel variant returns 13.90 Kmpl.
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Moving beyond price: A new roadmap for CPG growth

• 5 minute read
• September 25, 2024

K.B. Clausen

Operations Transformation, Principal, PwC US

In the rapidly evolving consumer packaged goods (CPG) industry, companies are navigating a complex landscape marked by heightened price sensitivity and shifting consumer expectations. To help sustain growth and remain competitive, CPG leaders should move beyond traditional pricing strategies and embrace a multifaceted approach.

Since 2020, CPGs have driven impressive growth, partially through well-managed pricing strategies to respond to massive inflation in materials and increased labor costs. We’ve seen US shelf prices for consumer goods surge by about 30%, leading to revenue gains despite slight dips in volume. During the same period, CPG-delivered costs rose by about 25% — driven primarily by mid-2022’s peak inflation, led by increases in ingredients and packaging costs, but with rising energy and labor costs also contributing significantly (see chart below). Wages in CPG, for example, have risen by about 30% since 2019.

By 2023, the landscape shifted. Consumers became more price-sensitive, deteriorating brand loyalty and allowing private labels to regain market share. This year, brands face a tougher pricing environment, with many holding prices steady or experimenting with reductions as total CPG costs stabilize at roughly 20% above pre-pandemic levels.

Heightened price sensitivity has made it harder for many brands to justify further pricing actions. Currently, consumer shelf price increases are slightly higher than the increase in modeled costs. Private labels, after adjusting prices in 2022 and early 2023, have stabilized and gained market share as consumers increasingly turn to lower-cost alternatives. Categories such as general food, frozen food and paper products have seen some of the largest price increases since January 2020.

The gap between price increases and cost growth indicates that relying on pricing alone for growth may no longer be sustainable. With stagnant incomes and declining savings, consumers are less able to absorb further price hikes. This dynamic creates risks for CPGs, especially in case of potential future commodity cost increases which could be sparked by geopolitics, including the risk of new import tariffs after the US election.

Strategic levers for the future

In today’s pricing landscape, executives should consider the implications of K-curve demand. This phenomenon can put pressure on brands across categories, demanding targeted strategies. Premium brands may still grow among affluent consumers, but mass-market products will likely face shrinking demand. Sectors like travel and entertainment, which cater to higher-income households, maintain better pricing power, while housing-related industries (like home improvement, furniture and appliances) struggle. Discretionary and services sectors are expected to show stronger revenue growth this holiday season compared to staples and goods.

The path forward involves a blend of:

Increasing growth from innovation

Numerous CPGs aim to significantly increase growth through innovation, with many boosting investments by more than 50% and shortening time to market by about 30%. Raising budgets, however, may not be enough. Companies should look to reshape their pipeline to address affordability challenges, offering clear value propositions that compete with private labels — while continuing to differentiate premium brands for higher-income consumers.

Artificial intelligence (AI) is playing a key role in accelerating innovation, with CPGs using it for demand sensing, formulation creation, simulated testing and compliance automation. These AI-driven innovations, combined with traditional process enhancements (e.g., in commercialization and supply chain planning) are improving innovation productivity. Additionally, contract R&D and manufacturing are helping companies speed up testing and scaling.

Your next move

• Redistribute resources. Increase resources allocated to innovation and reshape the pipeline toward value and affordability, enabled by AI and process enhancements.

Aiming digital investments at productivity

For many CPGs, achieving a strong ROI on digital investments has been difficult. Still, the maturation of AI and advanced robotics is transforming the ROI equation for digital investments that directly target labor and materials productivity — both in the office and in the factory.

Some companies are pushing the envelope on office productivity with an AI automation program that targets $100 million+ in benefits. Agile teams with technical skills and deep functional expertise deliver tailored solutions every two months, focusing on:

• Marketing:  Campaign planning, content creation and distribution
• Operations:  Demand and supply planning, order management, customer logistics and procurement
• HR:  Labor planning and recruiting
• Finance:  Forecasting and reporting

Approved solutions are expected to deliver at least 30% productivity gains (many exceed 50%), with payback in under two years.

In the supply chain,  investments in advanced manufacturing  controls, digital simulation models (i.e., digital twins) and robotics are helping to drive major improvements. For instance, digitizing a food plant increased throughput by 40%, while improving controls on a personal care line helped cut downtime by 90% and utility consumption by 30%. Robotic automation, including co-bots and automated guided vehicles, is reducing labor costs by 30%-50%, making these investments even more critical as labor availability tightens.

Adapting marketing strategies for agility

Marketing strategies should also evolve in this tough environment by becoming more attuned to shifting consumer expectations. Data-driven insights are central here, as they allow CPG companies to engage consumers with more personalized, relevant messaging. As inflation squeezes wallets, tailored promotions and loyalty programs become central for  preserving brand loyalty .

As consumers become more price-conscious, they’re also demanding greater value and tailored experiences. Companies that go beyond surface-level  personalization  and leverage advanced data insights to anticipate needs and deliver targeted, meaningful interactions will be better positioned to build engagement and consumer trust.

• Automate productivity.  Aim digital and automation investments at step changes in labor and materials productivity, both within the office and in the supply chain.
• Utilize data.  Use data-driven insights to sharpen marketing, deliver personalized messaging and preserve loyalty in a price-sensitive market.

Rethink value streams

Many CPGs long ago addressed traditional product cost levers, like procurement and lean continuous improvement. The next chapter requires a cross-functional approach concentrating on transformational levers . Holistic value stream projects evaluate all product costs competitively for each brand-market value chain, aligning cost decisions with consumer value. This approach — which is supported by commercial, operations, R&D and finance teams — unearths strategic opportunities such as assortment optimization, product and packaging redesign, manufacturing technology upgrades, make versus buy and material innovation. These efforts target 300 to 500 basis points of margin enhancement.

Improve product availability

Despite the end of pandemic-era supply chain challenges, retail out-of-stock rates for fast-moving consumer goods remain in the 5%-10% range, causing lost sales and reduced brand loyalty. For some CPGs, overcoming this challenge is now seen as one of the critical drivers of future growth. Making progress starts with understanding the root causes of out of stock, which are often a combination of planning, reliability, inventory management, ordering and fulfillment practices. Addressing these challenges requires closer collaboration between CPG and retailers, including sharing of planning, sales and inventory data, and coordination of supply chain execution. Effective efforts can reduce out-of-stock rates below 1%, driving a 2%-4% sales lift.

Supply chain service levels must be balanced against cost and working capital requirements. Therefore, product availability initiatives are often paired with total customer profitability initiatives, enhancing visibility into customer and SKU-level profitability and aiding better investment choices.

• Rethink value streams.  Review core value streams from a customer-driven perspective to eliminate costs consumers don’t value.
• Strengthen retail relationships.  Collaborate closely with retailers to improve product availability and total customer profitability.

Portfolio management and M&A

CPG companies are currently priced to deliver 4%-5% growth, significantly higher than the more recent guidance of 1%-2% for this fiscal year. This creates a meaningful value gap, with about 20% of the market cap at risk if growth isn’t accelerated or shifted toward higher-margin opportunities.

To close this gap, pursuing inorganic growth through M&A is crucial. Companies that engage in M&A during economic downturns often outperform their peers. Strategic acquisitions can help close operational gaps, unlock new growth levers, boost profitability and position companies to meet market expectations while reducing competitive pressures.

Acquiring innovative technologies like AI-powered demand forecasting or supply chain automation can immediately enhance productivity and profitability. Strategic acquisitions in high-growth categories, such as better-for-you foods or wellness products, meet consumer demand and expand market share. Additionally, acquiring companies with complementary operations enables cost synergies, such as shared logistics or enhanced manufacturing, exemplified by large food and beverage companies acquiring smaller, niche brands. CPGs shouldn’t rule out mega deals either. Though sometimes challenging to execute, they can redefine the competitive landscape to an acquirer’s advantage.

• Refine your portfolio. Balance portfolio management through a combination of divestitures of non-core businesses and strategic M&A in on-trend, high-growth categories and brands.

Preparing for growth in a shifting market

To succeed in today’s challenging pricing landscape, CPG leaders should shift their focus beyond pricing and embrace a mix of longer-term strategies . Prioritizing innovation, digital transformation, value stream optimization and strategic M&A can help businesses meet consumer needs and continue driving sustainable growth.

Paul Leinwand

Principal, Strategy&, PwC US

Carla DeSantis

Operations Transformation, Partner, PwC US

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