rit tourism

Hospitality and Tourism Management Bachelor of Science Degree

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RIT’s BS in hospitality and tourism management prepares you to become an innovative professional with a deep understanding of hospitality, business, technology, and service in order to deliver world-class experiences.

Co-op Required

Outcomes Rate of RIT Graduates from this degree

Average First-Year Salary of RIT Graduates from this degree

Best Hospitality and Hotel Management Schools in the World

Undergraduate business programs in Western New York; 67th overall nationally. U.S. News & World Report , 2021

Overview for Hospitality and Tourism Management BS

Why study hospitality and tourism management at rit.

• Industry Exposure and Connections: Travel to multiple industry conferences, trade shows, and events. Network with top executives and stay abreast of industry trends.
• Global Hospitality Experience:  Through our global hospitality rotation , you can spend a semester at  RIT Croatia , located in Dubrovnik, one of the most prominent tourist destinations in the Mediterranean Sea
• Engage with Faculty: Learn in small classrooms from our faculty experts who infuse their industry experience and the latest research into their courses.
• Make Alumni Connections: Access our vast network of successful alumni, who work in a range of exciting hospitality career fields.
• Career Experience: Gain hands-on career experience through cooperative education and internships.

The hospitality and tourism degree provides an in-depth understanding of the hospitality and tourism industry and prepares you to enter any segment of the industry, including sports and entertainment management, hospitality real estate, beverage management, hotel/resort management, travel management, food marketing and distribution, cruise line operations, resorts and spas, event management, and airline catering. You will also find success in many other industries where delivering top innovative services and experiences is a priority.

Excellence in Hospitality and Tourism Management

Designing and delivering exceptional customer experiences requires innovative professionals with a deep understanding of business, technology, and service. Our hospitality management program is global in scope and innovative in focus. We prepare you to become a manager, hospitality professional, or entrepreneur who will thrive in their career.

The Saunders’ Hospitality and Tourism Student Experience

In Saunders, we ditch the large college auditoriums and embrace learning in small classrooms in order to create meaningful connections among students and faculty. You will get to know your classmates and professors while enjoying the scale, resources, and vibrant student life of a large college campus. At Saunders:

• Work hard/play hard : The rigor of a top-100 business program is met with opportunities to experience large events, enjoy fine dining, taste worldwide beverages, and visit world-class hotels.
• Engage in opportunities for networking and mentoring: You will have opportunities to visit premier hospitality events including the Americas Lodging Investment Summit (ALIS), The National Restaurant Show in Chicago, and the Hospitality Industry Technology Exposition and Conference (HITECH), to name a few.
• Industry meets Classroom: We host guest speakers form all aspects of the hospitality industry, including hotel general managers, corporate executives, restaurants and hotel owners; directors of sales, events, and catering; sports marketers; restaurant entrepreneurs; winemakers; and private club managers.

RIT’s Hospitality and Tourism Management Curriculum

RIT's hospitality and tourism management major includes a comprehensive core curriculum that provides you with a strong foundation in the core principles of hospitality, service management, and tourism operations. The hospitality management major gives you the opportunity to gain a wide set of skills which you can apply in any service industry. You may choose to specialize further though one of the hospitality minors:

• Beverage Management Minor : Develop the knowledge needed to engage in beverage sales, marketing, and distribution as you taste worldwide beverages. Course work in this minor prepares you for careers in areas such as beverage sales, distribution, and management in both hotels and fine dining restaurants; procurement/purchasing management; bar, lounge, winery, or brewery owner/manager/entrepreneur; sommelier; cicerone; or beverage brand marketing manager and/or distributor.
• Sports, Events, and Entertainment Management Minor : Delivery highly-effective experiences in the world of sports, events, and entertainment, and engage in careers as an sports/event venue sales manager; event manager for a hotel, sports venue, convention center, wedding venue, etc.; meeting planner for corporations, associations, or non-for-profit organizations; sports marketing manager; sports arena/facilities manager; private sports club manager; or sports analyst.
• Real Estate in Hospitality Minor : From idea to opening day, you'll learn the tools and techniques to develop properties and make hospitality investment concepts real. You'll be well-prepared for a real estate career as a real estate associate, consultant, financial analyst, development analyst, brand analyst, asset manager, or brand manager.

Technology and Hospitality: No Better Place than RIT

Among the biggest evolutions in the hospitality field is the impact of technology on the guest experience, food service and delivery, and more. Technology, along with data analytics, is driving how resorts, restaurants, theme parks, and cruise lines are interacting with guests and managing their expectations. From apps that help plan and manage guest experiences, to wearables that unlock guest room doors, to online check-in and food ordering, today’s hospitality professionals must be knowledgeable of how the latest technology is being used to improve the guest experience.

One of the most unique benefits of RIT’s hospitality and tourism management major is the collaboration between the program and RIT’s high-tech majors in computing and engineering. The latest innovations in hospitality – mobile reservations and check-in for hotels and flights, contactless ordering and restaurant kiosks, and more – are occurring at the interesting of these dynamic disciplines, and you have a front row seat to collaborating on the design and development of the next innovations in hospitality.

Hospitality and Tourism Management Study Abroad Programs

We develop global professionals for global careers. The hospitality and tourism management major offers numerous opportunities for both short- and long-term study abroad. Additionally, our curriculum prepares you for the challenges of operating in a global industry by developing your knowledge of cross-cultural customer interactions, languages, and business practices of multinational corporations.

Global Hospitality Rotation

The  global hospitality rotation  is an immersive experience where you will gain a global perspective in business and commerce by studying international business on two continents:

• RIT Croatia: You’ll spend the spring semester of your second year at  RIT Croatia , studying in Dubrovnik. Known as the “Pearl of the Adriatic,” Dubrovnik is a medieval seaside port on the Adriatic Sea. It is a popular European cruise ship port that boasts many cafes, winding cobblestone streets, and old city neighborhoods. It also served as a main filming location for HBO's hit drama Game of Thrones .
• RIT: The majority of your course work will occur on RIT’s main campus in Rochester, N.Y. From its world-renowned attractions and historic museums to its phenomenal dining, world-class golf courses, and internationally recognized festivals, Rochester is a major metro city and a four-season adventure destination. 

Study Abroad Opportunities

The BS in hospitality and tourism management is also offered at RIT Croatia , one of RIT’s global campuses . Located in Dubrovnik, Croatia, RIT Croatia is in the center of one of the most prominent tourist destinations in the Mediterranean Sea. In addition to the global hospitality rotation, you may also consider a:

• A 10-day study experience
• Semester-long study abroad experience

Both of these opportunities enable you to learn about the hospitality and tourism challenges and opportunities in Croatia as you study international hotel and resort management.

Furthering Your Education in Hospital and Tourism Management

RIT’s Combined Accelerated Bachelor’s/Master’s Degrees enable you to earn both a bachelor’s and a master’s degree in as little as five years, giving you a competitive advantage.

• +1 MBA Early Acceptance Pathway: Successful RIT applicants who are offered admission into the BS degree in hospitality and tourism management as an incoming first-year student may also be offered conditional early acceptance into the +1 MBA Early Acceptance Pathway. This option enables you to earn both your BS degree and an MBA in as little as five years of study. Learn how the +1 MBA Early Acceptance Pathway can help you add a competitive advantage to your studies.
• +1 MBA: Students who enroll in a qualifying undergraduate degree have the opportunity to add an MBA to their bachelor’s degree after their first year of study, depending on their program. Learn how the +1 MBA can accelerate your learning and position you for success.

Continue your studies at RIT with our MS degree in hospitality business management , where you can continue to advance your hospitality management skills with a master’s degree focused on cutting-edge analytics and technology skills, positioning you to pursue leadership positions. This master’s degree also enables you to develop a secondary focus in a range of areas, including finance, digital marketing, entrepreneurship, human resources, supply chain management, or data management.

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Careers and Experiential Learning

Typical job titles, cooperative education.

What’s different about an RIT education? It’s the career experience you gain by completing  cooperative education and internships  with top companies in every single industry. You’ll earn more than a degree. You’ll gain real-world career experience that sets you apart. It’s exposure–early and often–to a variety of professional work environments, career paths, and industries. 

Co-ops take your knowledge and turn it into know-how. Business co-ops  provide hands-on experience that enables you to apply your knowledge of business, management, finance, accounting, and related fields in professional settings. You'll make valuable connections between course work and real-world applications as you build a network of professional contacts.

Students in the hospitality management degree are required to complete a combined 1,200 hours of practical cooperative education experience with classroom theory. In co-op placements, students work directly in the hospitality industry in a variety of positions and organizations. Co-op is usually completed in the summer following the freshman and sophomore years and during any semester in the junior and senior years, except the final semester of the senior year, when students are required to be in residence on campus. Co-op is planned, monitored, and evaluated by the student, the co-op counselor, the faculty adviser, and the employing firm.

Careers in Hospitality and Tourism

Graduates of RIT's hospitality and tourism degree are prepared for outstanding career opportunities in a range of positions within hospitality and across all industries. Our alumni are employed at diverse firms such as Amazon, D3, Hello!, Hyatt Regency, Marriott, and more. Our  Hospitality Advisory Board  helps students prepare for their careers by ensuring the curriculum is continuously updated to meet employers needs while providing networking and mentorship opportunities.

Featured Work

Research Insights: Food tourism, a life satisfaction factor

Muhammet Kesgin

Food tourism contributes to long-term life satisfaction and sense of well-being

Research Insights: Hotels a Lifeline in Hurricanes

Rick Lagiewski, Victor Perotti

How do customers view service in a disaster?

Featured Profiles

Rural & Migrant Ministry, Cornwall-on-Hudson, NY

Elizabeth Grese ’19

"Saunders provided me with many opportunities to study abroad, expanding my horizons and incorporating a global perspective into my education."

Concord Hospitality Enterprises Company, Raleigh, NC

Connor Draughn ’19

"Employers will see that you have graduated from one of the best business schools in the country underneath the umbrella of a highly reputable, expanding university."

Hilton, Dublin, Ireland

Jacqueline Bouvier ’18

"My professors and mentors at Saunders helped connect me to the hospitality network in Rochester, leading to career opportunities during and after my time at Saunders."

Curriculum for 2023-2024 for Hospitality and Tourism Management BS

Current Students: See Curriculum Requirements

Hospitality and Tourism Management, BS degree, typical course sequence

Please see General Education Curriculum (GE) for more information.

(WI) Refers to a writing intensive course within the major.

Please see Wellness Education Requirement for more information. Students completing bachelor's degrees are required to complete two different Wellness courses.

Admissions and Financial Aid

First-year admission.

A strong performance in a college preparatory program is expected. This includes:

• 4 years of English
• 3 years of social studies and/or history
• 3 years of math is  required  and must include algebra, geometry, and algebra 2/trigonometry. Pre-calculus is  preferred .
• 2-3 years of science

Transfer Admission

Transfer course recommendations without associate degree Courses in economics, accounting, liberal arts, science, and mathematics

Appropriate associate degree programs for transfer AS degree in accounting or business administration

Learn How to Apply

Financial Aid and Scholarships

100% of all incoming first-year and transfer students receive aid.

RIT’s personalized and comprehensive financial aid program includes scholarships, grants, loans, and campus employment programs. When all these are put to work, your actual cost may be much lower than the published estimated cost of attendance. Learn more about financial aid and scholarships

Edward Ganster

Edwin Torres Areizaga

Women & Business: Managing People, Processes, and Careers

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2023-24 Alumni News and Recognitions

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Celebrating 24 years of fulfilling your travel needs.

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This year we celebrate 24 years of making memories in Ireland with you. It’s been our genuine pleasure to invite you to experience Ireland up close and personal, and we’re proud of the part we’ve played in helping to create thousands of exceptional vacations. As our business has grown during this time, the fundamental purpose of RIT has remained the same: to give you an authentic, hand-crafted vacation experience that you won’t soon forget.

The authentic Irish experience, created with care

We can recommend our tours to you because we’ve experienced them ourselves. We’ve explored the magnificent basalt columns at the Giant’s Causeway and breathed the coastal air at the mighty Cliffs of Moher. We’ve experienced the warm, inviting atmosphere of a Dublin pub and immersed ourselves in the rich mythology embedded deep into the living rock of Irish castles. We want you to feel the same enthusiasm about Ireland that we do. With us, your vacation is in good hands.

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Though Canada is home for the Duffy family, Ireland is in our blood. This patriotic love is the driving force behind everything we do. We pride ourselves on the unparalleled, personal experiences that we make possible through our strong familiarity with the land and its locals. The care we have for Ireland will be evident throughout every detail of your tour.

One name, four spectacular destinations

As we open tours to new regions of the British Isles and beyond, our priority is that we don’t forget where we came from. For this reason, we’ve rolled all of our tours in under the name of RIT. Under this banner, we are proud to present you with your 2024 vacation options. Happy travels!

Irish Heritage

Ireland is in our blood. This patriotic love is the driving force behind everything we do. We pride ourselves on the unparalleled, personal experiences that we make possible through our strong familiarity with the land and its locals. The care we have for Ireland will be evident throughout every detail of your tour.

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Experience.

Study in Croatia and earn an American degree

Welcome to RIT Croatia, a global campus of an American university, Rochester Institute of Technology Rochester, NY. With nearly 19,000 students from more than 100 countries and with more than 135,000 alumni worldwide, RIT is driving progress in industries and communities around the world. At RIT, you are on to something amazing!

Early bird application brings you even better chances for a scholarship!

The value of great education is priceless, and investing in knowledge is always worth it. That’s why every year, we allocate 350,000 EUR in scholarships and financial aid for students. Over 90% of last year’s applicants received scholarships and financial aid from RIT Croatia , which means your chances of getting a scholarship or financial support are high! Plus, we offer opportunities of winning a scholarship in a broad range of subject areas: entrepreneurship, art, social engagement, extracurricular achievements, and more! Learn more about RIT scholarships here.

Students who apply by February 15, 2024 get priority consideration for financial aid.

Students who apply by December 15, 2023 may be eligible for additional tuition discounts.

If you’re a straight-A student, you automatically qualify for a scholarship worth 4,000 EUR (1,000 EUR per year).

RIT Croatia - Be part of a truly global university

RIT Croatia is an international campus of a prestigious American university RIT, delivering 4 US undergraduate studies in Dubrovnik and Zagreb. Once you complete your studies, you will earn two degrees - a Croatian degree awarded by RIT Croatia and an internationally recognized American degree awarded by the Rochester Institute of Technology. Apply now and choose your path to success!

New Media Design BFA

What you will learn: 2D i 4D design, 3D modeling, animation and motion graphics,user interface (UI) design, user experience (UX) design, information design, drawing and design basics, and programming

Campus: Zagreb

Concentrations: Mobile Design and Development, Mobile development, Web development, Business Administration, Marketing, Psychology

Careers we prepare you for: App Designer, Design Director, Graphic Designer, Motion Graphic Designer, Visual Designer, Creative Director, Digital Product Designer, Interactive Designer, Presentation Designer, UI / UX Designer, Web Developer

Web and Mobile Computing BS

What you will learn: Programming, designing, and modeling databases, development and design of mobile, web, and desktop applications, user needs analysis, application of HCI methods in designing user interfaces

Campus: Dubrovnik, Zagreb

Concentrations: Mobile Application Development, Web Application Development

Careers we prepare you for: Full-stack Developer, Front-end and Back-end Developer, Mobile Application Developer, Web Developer, Web Administrator, Programmer and Database Administrator, Java Programmer, UX/UI Designer

Global Business Management BS

What you will learn: You will develop the analytical and critical skills needed to do business successfully in a globalized world and understand the specifics of the international business world

Minors: Marketing, Finance, Management

Careers we prepare you for: Marketing Manager, Finance Manager, Sales/Key Account Manager, Human Resources Manager, Business Consultant

Hospitality and Tourism Management BS

What you will learn: Successfully carry out tasks in expert and managerial positions in food management, hotel/resort management, health care management, corporate travel management, food marketing sales and distribution, and human resources

Campus: Dubrovnik

Concentrations: Entrepreneurship, Designing Luxury Experience

Careers we prepare you for: Hotel Manager, F&B Manager, Event Manager, Marketing Manager, various careers in the hospitality industry

What else you need to know about RIT Croatia

Study in english and earn an american degree.

At RIT Croatia, you are a student of a truly global university. After you finish your studies, you will obtain a Croatian and American degree and the knowledge to compete for jobs in the global labor market.

Transferable credits

Enroll as a full time student, or spend a semester at RIT Croatia. Use the possibility to transfer credits to and from American and other universities.

Study in an international and diverse community

As RIT’s global campus in Europe, RIT Croatia attracts students from all over the world! Our students also have the opportunity to spend one or two semesters at RIT campuses in the US and Dubai or visit universities in Europe through the Erasmus+ program. Our International Student Office provides full support to all incoming international students, helping them with their legal status in Croatia, housing and the overall integration into their new home during their studies.

Focus on labor market and applicable knowledge

RIT prepares students for the labor market and the real needs of employers. The programs and curriculum at RIT Croatia are fully aligned with the high standards of education at Rochester Institute of Technology. Our students acquire and develop knowledge and skills that help them think critically, and ask the right questions. During their studies, students gain up to 800 hours of mandatory work experience in the elected field of study.

Are you interested?

Rit global campuses.

Our traditional and virtual classrooms prepare students for challenging global careers.

Beyond its main campus in Rochester, New York, RIT has international campuses in Asia (China, Dubai, UAE) and Europe (Croatia and Kosovo).

The Croatian campuses are located in Dubrovnik and Zagreb. Both Croatian campuses are state-of-the-art facilities with all the features necessary for providing a great educational experience. Follow this link to learn more about Dubrovnik and Zagreb.

Want to learn more about us? We have prepared a detail brochure with all the information.

RIT Croatia uses cookies to better understand and improve the experience users have on our website as well as to efficiently use social media. More information on the purpose and types of cookies we collect can be found in our COOKIE POLICY .

The Rise of Space Tourism

F or millionaires and billionaires, space tourism is considered the next step of the human race into space.

Fortunately, for potential space tourists in 2021, advanced technology, space station construction and new knowledge of space travel has opened the door for a new type of leisure.

The advent of space tourism occurred at the end of the 1990s, incited by a deal between a Russian company, MirCorp, and an American company: Space Adventures Ltd .

MirCorp was a private venture in charge of its own space station, "Mir," and to generate income for maintenance, the company decided to sell a trip to Mir. The first paying passenger for this trip was ex-NASA engineer, Dennis Tito .

Space Adventures Ltd. was founded in 1998 by Eric Anderson , providing  zero-gravity atmospheric flights, orbital space lifts and other spaceflight-related experiences. They also hoped to offer the first commercial space flight.  zero-gravity atmospheric flights, orbital space lifts and other spaceflight-related experiences. They also hoped to offer the first commercial space flight.

Before Tito could make his trip with MirCorp, however, the decision was made to deorbit its space station, and Space Adventures Ltd. handed off the mission to the International Space Station (ISS). 

Tito paid $20 million in 2001 for his flight on the Russian spacecraft, Soyuz TM-32 . He spent seven full days on board the ISS and is considered the world’s first space tourist. 

While many companies have tried to chart a path in space tourism, only three main ones have made an impact: SpaceX, Blue Origin and Virgin Galactic.

Shivram Mahendran, a sixth year Software Engineering graduate  student , is a professional Product Designer; his previous works include is previous works include multiple space projects for Microsoft.

Elon Musk, the current CEO of Tesla, created SpaceX with the goal of reducing space transportation costs and expanding our reach within the solar system.

SpaceX has gained an opportunity to work with NASA. This contract has given the company greater commercial visibility.

Musk hopes to build 1,000 starships over a span of 10 years , helping the company to later explore Mars.

"SpaceX’s mission is simple ... taking crew and spaceships to Mars by 2050," Mahendran said.

"SpaceX’s mission is simple ... taking crew and spaceships to Mars by 2050."

Amazon founder Jeff Bezos is also using his wealth to establish space-based properties. While SpaceX's goal is directly related to exploring other planets, Bezos's is to create a space hotel.

Blue Origin was also in the running to partner with NASA, but SpaceX won the bid instead.

Despite this, Blue Origin continues their work towards space tourism. Announced in Oct. 2021, Blue Origin and Sierra Space hope to launch Orbital Reef, their own space station, by the late 2020s.

This commercially developed, owned and operated space station will be built in low Earth orbit, with the main goal of creating a human habitat in space. It is expected to be operating in the second half of the current decade.

Another company,  Virgin Galactic, was the first to openly offer space trips to civilians. However, it has been postponing its commercial flights due to various factors, including manufacturing defects .

2021 seems to be the year of private companies launching civilians, alongside with trained astronauts, into space. As of Nov. 8, 2021, only 16 people have made the journey so far: four with SpaceX, four with Virgin Galactic and eight with Blue Origin.

As space tourism evolves, the number of spaceflight participants will grow. Suborbital and orbital flights will inevitably give way to lunar excursions and trips to Mars. By that time, space tourism may become a full-fledged industry capable of truly opening the frontier of space.

Convenient Space Gadgets

Due to space tourism's current popularity, a trend has led to the creation of various new technologies that space tourists will be able to utilize.

Product designers have envisioned several instruments to meet the basic needs of future space tourists including, but not limited to: air, heat, light and food.

One instruments that may be used is the " aerating loop, " designed to provide an extra kick of oxygen. Other items such as a personal heater, spatial food steamer and floating light may also be useful.

While we wait for space tourism to ramp up though, Virtual Reality (VR) technology While we wait for space tourism to ramp up though, Virtual Reality (VR) technology While we wait for space tourism to ramp up though, Virtual Reality (VR) technology has been developed to see space from Earth.

Michelle Bobilev is a fourth year Digital Humanities and Social Sciences student and is currently developing her CAPSTONE project:  a virtual reality planetarium .

"The VR Planetarium is a virtual reality model of a planetarium designed in Unreal Engine with 3D assets created with Blender modeling software," Bobilev explained.

She added that with the use of VR headsets and controllers, users can navigate the virtual space and choose from a variety of locations to explore.

"If the people have the tool to see the galaxy and what is out there ... VR will be an essential gadget before taking a flight there," she said.

"If the people have the tool to see the galaxy and what is out there ... VR will be an essential gadget before taking a flight there."

In the future, space tourists would be able to utilize these gadgets as a way to visualize and get a taste of what they are looking to experience out there.

Collateral Benefits

Some people are concerned about the environmental impact of space tourism. Experts claim rocket launches could damage our ozone layer. Certain chemicals in rocket fumes may be getting trapped in the stratosphere allowing them to eat away at it.

Until now, this problem hasn't been a huge issue due to limited launches. With rocket launches becoming more frequent due to space tourism, however, it could become a much bigger contributor to climate change.

Another issue is that space tourism is a luxury only available for few due to the cost. Private companies and billionaires will not be the only ones to benefit from leisurely space travel though.Another issue is that space tourism is a luxury only available for few due to the cost. Private companies and billionaires will not be the only ones to benefit from leisurely space travel though.

The rise of space tourism can provide further development of terrestrial observation systems and the preparation of technologies for interplanetary travel, among other things.

This new era of research could make space science more accessible. In addition, improvements in technologies on earth are often based on innovations that started in space. Our trip to the moon gave us our running shoes, foam mattresses and even bulletproof vests.

The Library Is Open

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Database Use Disclaimer

Use of RIT resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.

What is available?

The resources below contain different type of market research and data. Mintel and Passport are similar in that they both have consumer market research but they differ in that Passport covers more country reports and economic data. But you will want to use both as there may be a product or market in one that is not in the other!

Claritas Segmentation and Market Solutions  provides national and regional demographic and lifestyle data. As and academic subscriber our subscription does not have every product or report Claritas makes available to commercial subscribers but there is enough here to get you familiar with how the product works and how to extract data.

American Fact Finder is free from the U.S. government and is helpful for understanding basic demographics about people and businesses in the U.S.

Information Resources

• Mintel This link opens in a new window Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology. to take advantage of downloading options. Once an account is created enter the product using the regular link above and log into your account using the account settings icon (a head) on the far right.--->
• Passport This link opens in a new window Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data. DONATED: The McClure Collection given by J. Warren and Lois McClure in support of the RIT College of Business.
• Richard K. Miller Marketing Reports This link opens in a new window Market research for select topics: business to business marketing, gaming, consumer behavior, consumer marketing, consumer use of the internet, sports marketing, healthcare, retailing, leisure market, entertainment & advertising, restaurants, travel & tourism. B2C and B2B
• Claritas 360 This link opens in a new window Access to demographic, lifestyle and consumer segment profiles. B2C only.
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