wine tourism destination development

Wine Tourism Experiences: An Exploratory Approach to Innovation Potential in the Douro Valley, Portugal

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• First Online: 28 May 2022
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• A. I. Correia   ORCID: orcid.org/0000-0002-2965-4425 6 , 8 ,
• C. Melo   ORCID: orcid.org/0000-0003-3097-4108 7 , 8 &
• C. Carvalho 6 , 7 , 8  

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 284))

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As wine tourism continues to develop, regions and businesses need to seek ways of providing value-added experiences to gain a competitive advantage over their competitors. This is also the case of the Douro Valley, a rural and wine producing region located in the North of Portugal, mainly known as the place of origin of the Port wine. Although the designation as a cultural landscape by UNESCO in 2001 has contributed to an increase in tourism demand, the region still struggles to retain tourists, especially international ones. More recently, and due to the pandemic situation and mobility restrictions, has emerged the need to reinforce the targeting of national tourists, and therefore, innovative wine tourism experiences are seen as catalyst, not only to attract (national and international) tourists, but also to retain them for longer stays. Given the above and based on semi-structured interviews to wine tourism businesses’ owners and on content analysis, the aim of this paper is threefold. First, it aims to characterize the wine tourism experiences provided in the region and to understand different perspectives on how these wine tourism experiences can be improved. Secondly, to compare wine tourism experiences in the “Old World” and in the “New World”. Finally, to explore the innovation potential of wine tourism experiences in the Douro Valley. Proposals of new and innovative experiences are presented, as they can be beneficial to the positioning of the region and of use to wine tourism businesses. Suggestions for further research will also be provided (This work is funded by national funds through FCT—Fundação para a Ciência e a Tecnologia, I.P., under project reference No. UID/B/04470/2020).

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Correia, A.I., Melo, C., Carvalho, C. (2022). Wine Tourism Experiences: An Exploratory Approach to Innovation Potential in the Douro Valley, Portugal. In: Carvalho, J.V.d., Liberato, P., Peña, A. (eds) Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, vol 284. Springer, Singapore. https://doi.org/10.1007/978-981-16-9701-2_20

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The development of wine tourism

7 min reading time

Published on 17/01/24 - Updated on 18/01/24

Wine tourism, a growing segment of gastronomy tourism, has expanded its influence beyond wineries, impacting regional economies, as it combines elements of wine, food, tourism, and arts.

This form of tourism typically includes activities such as winery visits, wine tastings, vineyard tours, and other wine-related experiences, catering to both casual enthusiasts and connoisseurs. Its development not only enhances the visitor experience but also contributes to the economic and cultural growth of wine-producing regions. 

The wine tourism in France

Wine tourism in France presents an opportunity to highlight the country's winegrowing heritage, contributing to both the wine industry and the broader appeal of France as a travel destination. This form of tourism is intertwined with many aspects of French society, playing an important economic, environmental, and cultural role.

According to the National Committee of Interprofessions of Wines with Designation of Origin and Geographical Indication of France (CNIV-Comité National des Interprofessions des Vins), economically, wine tourism bolsters France's dynamic wine production and distribution sectors. Visitors to wineries and vineyards contribute to the local economy not only through direct purchases of wine but also by spending on various other aspects of their trips, including accommodation and dining.

According to CNIV, there was a 33% increase in wine tourists from 2009 to 2016. This surge reflects the interest among both national and international tourists in exploring wineries and wine regions. Such visits often extend beyond wine tasting to include cellar tours, museum visits, exploring wine routes and villages, and learning about the winegrowing process. Moreover, according to the same source, in 2016 France welcomed 10 million wine tourists, with 58% being domestic travelers and 42% coming from abroad. The typical wine tourist is someone who stays at least one night in France for leisure, stepping outside their usual environment to engage in activities related to wine and vineyards.

The most striking development is the growth of the phenomenon, estimated at 4%/ year on average, and the rise of this activity in the overall sales of wine estates. Today, wine tourism in France totals more than 11,000 wineries open to visitors, 10 million wine tourists a year and revenues of 5.2 billion euros. The other major development is the dynamism of the offer, which is constantly being renewed and professionalized. This is reflected in the success of the Vignobles & Découvertes label, which now boasts 72 destinations and a network of over 7,500 accredited services. - Martin LHUILLIER, wine tourism division manager of Atout FRANCE

Concerning the accommodation, according to the information from Airbnb, in France more than 1.5 million travelers have stayed in accommodations close to vineyards through Airbnb. The country's top destinations for vineyard stays included Thonon-les-Bains, Saint-Florent, Talence, among others. While other destinations in France, like Bordeaux and Champagne, known for its wine regions, also attract many tourists. 

Another development in wine tourism is that, whereas visits used to start in the cellars, they now begin in the vineyards…. There is also a growing number of offers based around participatory products, such as making your own wine, food and wine combinations, tiny houses in the vineyards, picnics in the vineyards, etc. Winegrowers have realised that there is real potential here…. Last summer, for example, there was a large number of "guinguettes" and afterwork events organised for customers close to the estates, which were very successful. - Brigitte Bloch, Councillor responsible to Nadia Saadi for tourism and the wine economy and President of the Bordeaux Metropolitan Convention and Visitors Bureau, from her interview on Hospitality-O N.

Wine tourism trends and other destinations

Wine tourism is getting more and more popular, with travelers seeking experiences in vineyard destinations all over the world.

Argentina recently welcomed a luxury wine hotel, SB Winemaker’s House & Spa Suites. Meanwhile, thematic getaways, particularly emphasizing gastronomy and wellness, gained momentum among Spanish tourists post-pandemic. These packages witnessed a rise in early trip bookings, higher spending, and extended stays compared to previous years. Additionally, Greece's wine industry gained global recognition, with three vineyards making it to the World's Best Vineyards 2022 list. Thessaloniki's wines received praise from a wine expert, enhancing the region's image as an oenotourism destination.

Wine events

There should also be a reference on the wine events, as these have contributed on the development of the wine tourism. One of them is the Destination Vignobles, an event organized by Atout France (France’s tourism development agency), that connects global tour operators and wine tourism players.  

Moreover, in The Bordeaux Fête le Vin showcase appellations and regional specialties. Château Gassier in Provence offers cultural events like Comedy Clubs, Rosé brunches, concerts, stargazing, open-air cinemas, and musical evenings throughout summer.

The CRT Provence-Alpes-Côte d’Azur collaborates for the #DestinationVignobles event by Atout France, connecting global tour operators and wine tourism players. Pre-tours and workshops in Provence highlight wine-related activities, enhancing tourism across rural regions.

The 7 th Global Conference on Wine Tourism

In La Rioja, Spain, the 7th UNWTO conference in 2023, spotlighted inclusion, sustainability, and innovation in wine tourism. There were discussions about the challenges and opportunities for growth, focusing on skill development, climate change's impact, digitalization, and collaboration. The event stressed the importance of partnerships and sustainable practices, while it marked the transition to Armenia, the host for the 8th edition in 2024.

Sustainable Trends in Global Wine Tourism

Sustainability in wine tourism navigates a complex blend of present needs, heritage preservation, and future viability across environmental, economic, and social domains. However, a unified understanding of sustainability remains elusive, impeding the transition to sustainable business models necessary for a resilient society.

Wine tourism emerges as a pivotal revenue source for wine regions and local communities, preserving cultural heritage while supporting sustainability. Yet, the pursuit of quality has escalated environmental impacts in vineyards, prompting a shift toward holistic sustainability practices.

Across the globe, winemakers are embracing sustainable methods, moving beyond mere organic concerns to adopt comprehensive approaches. Initiatives in Spain favor eco-friendly bike wine tours, reflecting a shift towards sustainable tourism experiences. Similarly, efforts in Chile and Italy focus on sustainability codes and ancient wine variety preservation, intertwining organic certifications with holistic approaches.

Notably, wineries like Santa Julia in Argentina commit to sustainable practices such as composting, pesticide-free cultivation, and community-centric programs, elevating wine quality while benefiting the environment and local communities.

These endeavors signal a broader movement within the wine industry, emphasizing higher quality standards and sustainable practices that preserve the environment and serve local communities. Some pursue rigorous certifications like HVE3, emphasizing high environmental value.

Beyond organic practices, innovative methods like biodynamics gain traction among wine producers. Wineries are integrating biodynamics into their practices and offering immersive tours to educate visitors on nature's synergy with wine production.

Sustainable wine tourism presents a significant opportunity for the wine value chain. Through strategic organization and diverse offerings, tourism businesses can cater to responsible wine experiences, benefiting both operators and visitors. Collaborations and partnerships further amplify this potential, offering unique experiences in an evolving wine tourism market.

However, achieving sustainability demands systemic approaches and transformative business models. Collaborative efforts in regions like Northern Greece aim to promote wine-making traditions and sustainable tourism practices.

Nevertheless, sustainability poses challenges. While financing via crowdfunding emerges as an option, true sustainability necessitates an inherent ethos within businesses. Sustainability must be ingrained in business strategies and traditions to be truly effective.

In conclusion, sustainability stands as both a challenge and an opportunity for wine tourism. To fully embrace sustainability, a holistic approach is crucial, fostering the growth of wine tourism while ensuring the sustainability of territories.

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Wine tourism destination life-cycle

2006, International conference on Perspectives of rural …

Related Papers

Oliver Kesar

Wine tourism seems to be an increasingly significant component of many wine regions around the world, especially in Europe which represents the most visited tourist region of the world. Wine tourism is widely recognized as a unique tourism product for visitors who are seeking authentic multi-dimensional experience, but at the same time it represents an innovative business opportunity for small-scale wine producers who wish to expand their wine production and meet the international demand. The main aim of the paper is to discuss wine tourism as an option for sustainable rural development that may serve to generate additional economic benefits for small rural communities. The case study method was used to investigate the present state and the prospects for wine tourism development in the continental part of Croatia that receives no benefits from mass tourism. The findings have shown that that region features excellent conditions for growing grapes and wine production, but lacks touris...

Igor Jurinčič , Štefan Bojnec

The tourist markets have become highly competitive and segmented towards specific market niches. In such competitive tourist markets wine tourism in some territories has emerged as a strategic local territorial product and development option for tourist destination development. For established tourist destinations it offers product differentiation, while for emerging rural tourist destinations in wine growing regions it can be a primary territorial tourist attraction, tourist product and opportunity for geographic brand name development. From a broader local economic perspective, wine tourism creates growth, employment and income opportunities for small and family owned enterprises that dominate in territory both wine-making and tourism sectors and offers synergy and multiplicative effects with many other complimentary products and economic activities. Wine tourism is complex product that requires developed local infrastructure such as wine tourist routes and particularly is complex at the individual enterprise level as it requires significant capital investment, tourism and hospitality related skills and willingness of winemakers to become a part of wine tourism. Our research focuses on wine tourism development in the cross-border wine growing regions of Slovenia with Croatia to assess winery owners' attitudes towards to and perceptions of wine tourism development and marketing as territorial brand name product.

Igor Jurinčič

Th e focus of the analyses is on the determinants in the life-cycle of wine tourist product development and the growth of the wineries entrepreneurship in the Goriška Brda wine district situated on the Slovenian border with Italy. Th is is one of the fastest growing wine tourism districts in Slovenia. Th e analysis was based on the in-depth survey of 20 most active family wineries. Almost one-third of them started with wine production before 1991, around half of the wineries inherited the winery from the parents, often husband and wife are full-time self-employed in the winery, and they gain some support from other family members, and sometimes also from non-family members. Th e importance and growth of wine tourism is quantifi ed by the number of wineries that are open for visits with guided tours and sale of wine in the winery, employment specialization into the wine tourism, specialized tourist products such as local traditional food and accommodation, the increasing importance o...

Matea Hanžek

The paper focuses on importance on wine tourism and explores how Croatian premium small to medium-size wineries can successfully expand into wine tourism and thus enhance and expand their core business activity. In order to access the required data, survey questionnaire was created, conducted and analysed. The sample consists of eight premium Croatian wine estates that form The Grand Cro and encompass: Baković, Bibich, Boškinac, Duboković, Galić, Meneghetti, Petrač and Saint Hill. The research conducted has proved that vintners have justifiable reason to include transition to wine tourism into their future medium-term development strategy because it might help them to drive bottle sales and increases the number of tourists visiting their wineries. More so, through the development of complementary tourist-oriented services, wineries might enhance their brand loyalty and awareness, creating a positive image of their wine product, and consequently the wine region.

Tourist Destination Management (Part of the Tourism, Hospitality & Event Management book series)

Maria Alebaki

Wine tourism development requires the willingness of the winery owners to undertake tourism activities when running their business, thus meaning that a shift from a ‘pure product’ orientation to a tourism and hospitality mindset needs to occur. The analysis of the perceptions and attitudes toward wine tourism has gained huge attention in the last few years. However, in Italy very little research has been devoted to this topic adopting a supply-side perspective at a national level. This study was therefore carried out on a sample of 308 Italian wineries to deepen the knowledge about their involvement in wine tourism. Findings reveal that for the most part wineries are SMEs, or even micro, already somewhat involved in wine tourism. However, wineries lever on tourism as a further channel to both distribute and promote their wine production, while the desire to intentionally become a pole of tourism attraction is not so relevant. The marketing and promotional tools they use are mostly traditional, with a relatively low use of social media marketing activities; further, wine producers were reported to keep little data on visitors’ socio-demographic profiles and satisfaction.

Tourism in Southern and Eastern Europe

Rikard Bakan

Purpose – the purpose of this paper is to explore the possibilities of creating an integrated tourist product based on traditional wine production, wine culture and gastronomy, heritage and customs on the example of a small wine-growing area in Virovitica-Podravina County. Methodology – the authors of this paper wanted to examine the views and attitudes of small winery owners considering possibilities of developing a wholesome oeno-gastro experience. Based on the studied literature connected with wine and gastrotourism and the experience economy, as well as based on a field research of the mentioned area, the authors have conducted a structured in-depth interview with the president of Pitomača vine growers’ association and focus group with five winery owners to obtain information on their familiarity with scattered hotel models and the concept of unique tourism products based on the experience economy. Following the interview and data obtained through a focus group, a survey was con...

Wine Tourism Destination Management and Marketing

donna sears

British Food Journal

Darko Vuković

Purpose-The purpose of this paper is to study the impact of wine tourism on rural destination development. Consequently, this study attempts to develop contemporary insights on this under-researched area such as residents' perceptions of wine tourism and its impact on the rural destination development. Design/methodology/approach-In this study, the authors used a structured survey questionnaire from a random sample of 318 respondents based on the Fruška Gora Mountain in Serbia. Research also used structural equational modeling for empirical econometric testing in this data sample. This technique is appropriate for multivariate analysis. Findings-Personal resident benefit associated with wineries is positively related to resident perceived economic impact (H1) R 2 ¼ 0.624; socio-cultural impact (H2) R 2 ¼ 0.685 and environmental impact (H3) R 2 ¼ 0.716 of wineries on local communities. Looking at the path diagram, the authors concluded that personal resident benefit associated with wineries is strongly related to resident perceived impact of wineries on local communities as regression weights are higher. Other findings relate those residents' positive perceptions of wine tourism to increases in sales revenue, environmental protection, intrapersonal and interpersonal communication. Research limitations/implications-The positive attitude of the local population is an essential link of development. Such understanding of residents' perceptions optimizes destination management in the future and, more importantly, local sustainable development. This has high policy implications. Originality/value-The present study contributes to the scientific circles by connecting perception research with wine tourism.

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Best Wine Regions to Visit Around the World in 2024

These Are Our Top Picks for the Best Wine Regions to Visit Heading into 2024

Editor’s Note: This guide to some of the best wine regions to visit around the world is part of our travel resource series. While both well-known and up-and-coming wine regions each have something unique to offer, this list aims to encompass a variety of regional aesthetics, wine styles, terroirs, and unique travel experiences. Let us know what wine regions you think deserve a mention in the future in the comment section!

Wine is hot right now. Not just because old world wine regions are continuing to crank out delicious juice, but also because a number of new world areas are using innovative techniques, old-school grape varieties , and leveraging seductive terroir to create in-demand travel destinations.

Today, we want to review the best wine regions around the world that are currently worth a visit. This is of course a difficult list to narrow down, but read on to discover what makes these areas so special and why you might consider planning a wine vacation as your next bucket list item. You can also check current deals on flights to many of these destinations  here.

IN THIS GUIDE:

• Texas Hill Country
• Colchagua Valley
• Marlborough
• Willamette Valley
• Ribera del Duero
• Barossa Valley
• Paso Robles
• Okanagan Valley
• Stellenbosch
• …and more

Note that we include a number of links within this list that lead out to more detailed articles on many of the regions discussed below. Feel free to click through if any wine region strikes your fancy.

Best Wine Regions of the World & Why

Texas hill country, usa.

Despite well over 1 million travelers sampling Texas Hill Country annually, it’s still one of the wine world’s best-kept secrets. Texas has 3,500 acres of vineyards and over 500 wineries, according to the Texas Wine and Grape Growers Association. Texas Hill Country itself has over 50 wineries that are spread throughout the region, which happens to be the second-largest AVA in the United States. However, many individuals are not even aware of the region, since most producers only sell their wines within Texas. Word is quickly spreading due to the massive population influx into Austin, which lies only one hour East of the AVA.

RELATED: Best Texas Hill Country Wineries to Visit This Year

This region is relatively young, (less than 30 years old!), however since the early 1990’s a number of innovative producers recognized that the terroir and climate here is conducive to producing great-tasting Spanish and Italian varietals and blends, among others.

There are a few reasons as to why the draw to Texas Hill Country is so great — not only are vintners producing fantastic wine, but the AVA’s proximity to Austin makes it an alluring destination for bachelorette parties, weddings and casual day trips. The drive through the region is beautiful and will have you feeling as though you’ve taken a quick trip over to the Italian countryside in some areas. Expect great food, southern hospitality, and fine wine. There are also some highly-rated and friendly guided tour options to consider.

RELATED: Essential Wine Gifts and Accessories for Wine Travel Enthusiasts

Colchagua Valley, Chile

The Colchagua Valley, located within the South-central reaches of the Rapel Valley, is arguably one of the best wine-producing regions in South America. It is located approximately 80 miles, or 130 kilometers from the Chilean capital of Santiago. While Chile as a whole is quickly becoming recognized as one of the best value wine-producing countries in the world, it is select appellations such as Colchagua that are beginning to stand out for their quality red wine production.

READ: A Wine Lover’s Guide to Understanding Chile’s Wine Regions

Wedged between the Pacific Ocean and the Andes Mountain Range, the Colchagua Valley, in particular, offers two distinct micro-climates that are conducive to producing fine Carmenere and Cabernet Sauvignon in particular. Carmenere is currently recognized as Chile’s national wine grape, and no other appellation within Chile, in our opinion, is producing as refined and flavorful Carmenere as vintners within Colchagua. In fact, Carmenere flew under the radar as a blending grape in Bordeaux for years, but it was Chile that successfully harnessed its true expression and made it famous as a single-varietal wine.

The region is still relatively young, and the Viñas de Colchagua — Colchagua’s regional association — wasn’t established until 1999. Today, only about 20 wineries total reside within the valley, making it an ideal location to visit while not being overwhelmed by too many producers.

Bordeaux, France

Bordeaux as a whole is a name that has become synonymous with quality and history in the wine world. It is without a doubt one of the most famous, if not the most famous old world wine region on the planet. Today, it has also become an in-demand tourist destination thanks to the reputation vintners have earned here. It’s become so famous in fact, that recently a wine amusement park was erected in order to celebrate the wines of the region and offer an additional incentive for travelers to come visit.

While there are a range of sub-appellations within the Bordeaux region, it is perhaps easiest to dissect the area by splitting it in two. For the sake of this article, we’ll discuss it as having a Left and Right bank, split in two by the Garonne River.

RELATED: Book These Special Private Bordeaux Wine Tours This Year

The esteemed Left Bank of Bordeaux has garnered significant recognition due to the presence of long-standing wine producers, some of which have been crafting exceptional and highly sought-after red blends for centuries. Esteemed wineries in this region include Chateau Margaux, Lafite, Latour, and others. Characteristically, Left Bank vintners are known to produce blends dominated by Cabernet Sauvignon, often complemented by lesser amounts of Merlot, Cabernet Franc, Petit Verdot, and Malbec.

In contrast, the Right Bank of Bordeaux is celebrated for its wine producers who predominantly create Merlot-driven blends, accompanied by smaller proportions of Cabernet Sauvignon and the other grape varieties previously mentioned.

READ: Best 30 Wineries, Vineyard Resorts & Experiences in Bordeaux

It’s also important to note that Bordeaux winemakers on both the Right and Left banks are producing white wines and sweet wines as well. Some of these producers are equally historic if not more so. Consider booking a guided tour  to really immerse yourself in the wine culture of Bordeaux.

La Rioja, Spain

In many ways, Rioja has created an all-encompassing brand for itself. In the US wine market, “Rioja” has become a name that has become synonymous with exceptional craftsmanship, rich red fruit, and just the right amount of spice. Producers within this wine region pride themselves on both ancient and innovative modern wine-making techniques, crafting a range of red and white wine styles that regardless of technique still depict the unique flavors of the region at their cores.

READ: 22 Wineries You Can’t Miss in Rioja Spain

The Rioja DOCa oversees 3 sub-appellations, Rioja Alta, Rioja Alavesa and Rioja Baja (now called Rioja Oriental). Each sub-appellation offers varying degrees of elevation, climate, soil composition and landscapes, making it an ideal wine region to visit to observe the differences in wine styles, production techniques, general culture and exquisite vistas. All of this can be within your reach simply by renting a car and driving through the casual countryside.

Marlborough, New Zealand

Marlborough has emerged in recent years as one of the world’s premier new world wine-producing regions — especially when it comes to Sauvignon Blanc production. If you like medium-bodied white wines with refreshing acidity, complex mineral tones, fresh citrus, and tree fruit notes with slight hints of vegetable flavors, you need to visit Marlborough .

RELATED: 7 Best Wine Regions in New Zealand To Visit

Compared to some of New Zealand’s other wine regions, Marlborough is the most famous despite its relatively small geographical stature. It’s also the home of the Marlborough Wine Research Centre, which happens to be New Zealand’s premier research facility for viticulture. You can be sure producers here take their jobs seriously, but you can expect a laid-back greeting if you were to knock on any cellar door.

So the wine is good here, we know that. But New Zealand also offers travelers one of the most beautiful landscapes in the world. In fact, if you were to travel through the North and South Islands, you could potentially experience all four seasons throughout your visit. Just watch Lord of the Rings and you’ll have a pretty good sense of what we mean.

Carmignano, Tuscany

Tuscany’s Carmignano wine region, nestled in the heart of central Italy, is a captivating destination for travelers seeking an authentic wine experience. With a rich history that dates back to the Etruscan civilization, Carmignano has been producing wines since 804 AD (that we’re aware of). The region’s wines were highly regarded by the famous Medici family during the Renaissance, and the region itself was granted DOC status in 1975 before being elevated to DOCG in 1990, showcasing its dedication to high-quality wine production.

RELATED: The Best Wine Tours in Tuscany to Book This Year

Carmignano is known for its unique blend of grape varieties, with Sangiovese being the primary grape, offering characteristic red fruit and earthy flavors. The region also stands out for its historic use of Cabernet Sauvignon and Cabernet Franc, which were introduced in the 16th century. The resulting wines are full-bodied and elegant, with a delightful balance of fruit, tannins, and acidity.

As Winetraveler’s explore the region, you’ll be captivated by the breathtaking scenery of the rolling Tuscan hills, adorned with vineyards, olive groves, and cypress trees. The picturesque landscape is further enhanced by medieval villages, historic castles, and ancient churches that dot the countryside, offering a serene backdrop for wine tasting and exploration.

The Carmignano region is also renowned for its mouth-watering cuisine, which emphasizes the use of fresh, local ingredients. Traditional Tuscan dishes such as ribollita, pappa al pomodoro, and bistecca alla fiorentina can be enjoyed alongside Carmignano wines, creating a sublime dining experience.

RELATED: A Foodie’s Romantic Itinerary for Visiting Tuscany

One of the most appealing aspects of the Carmignano wine region is the intimate, family-owned wineries that offer visitors an authentic, personal connection to local winemakers. This close-knit atmosphere allows travelers to learn about the passion and craftsmanship behind each bottle of wine. If you’re set on visiting the region, be sure to stop by and say hello to our friends at Capezzana winery , which offers world-class Super-Tuscan wines and an unmatched level of hospitality in the area.

Additionally, Carmignano’s proximity to Florence makes it a convenient destination for those visiting the famous city. A short drive will transport visitors from the art, history, and architecture of Florence to the serene and captivating world of Carmignano’s wine culture.

Willamette Valley, Oregon

The Willamette Valley spans approximately 150 miles north to south in the northwestern corner of Oregon and currently hosts over 500 wineries spread across a number of sub-appellations. If you’re a Pinot Noir fan, chances are you’ve heard that Willamette is one of the world’s premier young regions focusing on this grape variety. Currently, over 14,000 acres are dedicated to Pinot Noir production throughout the valley. Smaller acreage consisting of Pinot Gris (Grigio), Chardonnay, and Riesling can also be found.

READ: The Perfect Itinerary For Visiting Willamette Valley Oregon

Wedged between the Cascade Mountains and the Coast Range, this relatively cool climate region has successfully carved out a name for itself for its beauty and relaxed atmosphere. Winemakers are happy to greet guests, offering low-cost tastings and in-depth tours of their facilities and production techniques. Many of which are small operations producing incredibly refined small-lot varietal wines. There’s a rusticness here that makes one feel at ease, and simply driving through the valley without even tasting wine will leave you in awe. You can even tour vine acreage on horseback in some locations.

RELATED: The Best Wineries to Visit for Wine Tasting Across the Willamette Valley

Priorat, Spain

Our team had the pleasure of visiting Priorat recently in the Spring just as the Garnacha vines were beginning to bud. This region is exceptionally beautiful and ancient. You can go from tasting wine directly on the vineyard, visiting an ancient monastery to climbing to the top of an ancient Moorish town on a precipice.

READ: Here’s a Practical Itinerary For Exploring Priorat

That’s all a blast, but it’s the wines in particular that stand out to us. In fact, Priorat is the only other Spanish wine region that falls under the classification of DOCa — meaning the quality controls and production here really don’t get much better. The terroir and climate here help to yield wines of rich complexity, and the soil itself is largely made of ancient volcanic elements and schist, which forces the vines to work hard to grow. All of this ultimately enhances the complexity and flavor composition of the wines. The vines are very old, and they produce smaller more concentrated grape clusters.

Wine has been made in Priorat as early as 1100 AD. As you drive through the region, you can see the remnants of ancient vines, ruins and terraced plantings along the hillsides. This place is truly magical, somewhat remote yet easy to access by train from Barcelona.

Piedmont, Italy

Tucked within the enchanting hills of northwest Italy, the Piedmont wine region is loaded with breathtaking landscapes, ancient history, and world-class winemaking. With its rolling vineyards, snow-capped Alps, and charming Italian villages , Piedmont is a haven for wine enthusiasts and travelers alike, yearning to uncover the secrets of its celebrated sub-regions: Barolo, Gavi, and Brunello.

RELATED: Exciting Piedmont Wine Tours to Reserve This Year

The first stop on our Piedmont adventure is Barolo, affectionately known as the “King of Wines and the Wine of Kings.” Here, the Nebbiolo grape rules supreme, producing wines with an unmatched complexity and elegance. As you wander through the labyrinth of vineyards, you’ll be enchanted by the medieval castles and the captivating stories of the families who have been tending to these vines for generations. When sipping a glass of Barolo, prepare for an explosion of flavors, including roses, cherries, and truffles, with subtle hints of spice and leather. Depending where you’re staying, there are a variety of guided experiences available. If you’re arriving or staying in Milan, there are private guided full-day trips to the Piedmont region we recommend that handle all of the logistics.

As we continue our journey through Piedmont, we mustn’t overlook the enchanting sub-region of Barbaresco. Situated just a stone’s throw from Barolo, Barbaresco shares a deep connection with its regal neighbor, both producing remarkable red wines from the Nebbiolo grape as well. However, Barbaresco has its own story to tell, with distinct characteristics that set it apart from its illustrious sibling.

In the embrace of the lush Langhe hills, Barbaresco’s vineyards are blessed with a slightly milder climate and more moderate soils compared to Barolo. This difference leads to a slightly earlier ripening of the Nebbiolo grapes, imparting a unique elegance and finesse to the resulting wine. A Barbaresco wine is often considered more approachable in its youth compared to Barolo, yet still boasts impressive aging potential.

Next, venture to the sun-kissed hills of Gavi, home to the exquisite Cortese grape. This underrated gem produces white wines that are delightfully crisp, light, and fragrant. Picture yourself in a quaint Italian trattoria, savoring the delicate aromas of green apple, lemon zest, and almond blossoms, as you enjoy a chilled glass of Gavi di Gavi, perfectly paired with a plate of fresh seafood or creamy pasta.

While there are still lesser-known subregions to explore, head to the picturesque region of Brunello, where the Sangiovese grape transforms into the illustrious Brunello di Montalcino. This full-bodied, tannic red wine is renowned for its aging potential and depth of flavors, with notes of dark fruit, tobacco, and earthy undertones. As you stroll through the ancient village of Montalcino, you’ll find yourself immersed in a world of history and culture, surrounded by stunning panoramic views of the Tuscan countryside.

Travelers to Piedmont will not only be captivated by the wine, but also by the myriad of activities and experiences that await them. Embark on a guided tour of family-owned wineries , where you’ll learn about the centuries-old traditions and techniques that have shaped this region’s winemaking. Or, opt for a leisurely bike ride or hike through the verdant vineyards while truffling hunting , soaking in the breathtaking scenery and stopping for impromptu tastings along the way.

For the foodies, indulge in Piedmont’s rich culinary scene, where you’ll find a harmonious fusion of traditional recipes and modern creativity. Savor the flavors of local dishes like Agnolotti del Plin , a delicate pasta filled with roasted meats, or the iconic white truffle-laden Tajarin , all while sharing stories with friendly locals.

Accessing Piedmont is easier than ever, thanks to convenient transportation options. The region is well-connected to major Italian cities such as Milan and Turin, with regular trains and buses available. Alternatively, fly into Turin-Caselle or Milan-Malpensa airports and rent a car to explore the region at your leisure .

Mendoza, Argentina

Known as the “Sun and Wine Province” of Argentina and located at the foothills of the Andes, Mendoza is on our radar as a favorite region due to one particular grape: Malbec. Despite Malbec being an old world grape variety harvested for centuries in Bordeaux and other French regions as a blending grape, it is the Argentines who have had the most success in getting it to best express itself as a single varietal wine. In fact, many French producers have since moved to Argentina to break new ground with Malbec production techniques.

RELATED: The Best Wineries and Tours in Mendoza Argentina

Argentina has a long tradition of cattle ranching, with vast grasslands called “pampas” that are perfect for raising high-quality, grass-fed livestock. This has led to a culinary culture that celebrates beef in various forms, from juicy steaks to slow-cooked asado. The Mendoza region, in particular, has embraced this tradition and is known for its skill in preparing mouthwatering meat dishes.

The meat cuisine and Malbec wines from Mendoza complement each other wonderfully, creating a harmonious culinary experience. The robust flavors and rich textures of grilled or slow-cooked meat work beautifully with the full-bodied, tannic nature of Malbec wines. Malbec’s dark fruit notes provide a delightful contrast to the savory flavors of local meat dishes. This balance is further enhanced by Malbec’s moderate acidity, which helps to cleanse the palate between bites while refreshing the taste buds.

Mosel, Germany

The Mosel wine region is a haven for wine aficionados and travelers looking for a truly immersive and memorable experience. The region’s exceptional grape varieties, fascinating history, mesmerizing scenery, and scrumptious cuisine create a compelling case for visiting this extraordinary wine destination.

One of the most remarkable aspects of the Mosel wine region is its grape varieties, with the region being particularly renowned for its Riesling . The combination of a cool climate, steep vineyards, and slate-rich soils lends itself to producing delicate, aromatic, and elegant Rieslings, which have become synonymous with the Mosel region. The area is also home to other grape varieties such as Müller-Thurgau, Elbling, and Pinot Noir, offering wine lovers a diverse range of flavors and styles.

RELATED: Mosel Wine Region: Wine Tasting, Wineries & Tours for 2023

The scenic beauty of the Mosel wine region is undeniably captivating, as the Mosel River meanders through steep vineyards and charming, historic villages. The awe-inspiring landscape is characterized by terraced vineyards clinging to the hillsides, offering breathtaking views and photo opportunities for visitors. The serenity and natural splendor of the region provide a perfect backdrop for wine tasting and exploration.

Wine production in the Mosel region has a long and storied past, with its origins dating back to Roman times. The region has grown and prospered over the centuries, earning a reputation as one of Germany’s premier wine-producing areas. The region’s rich history is evident in its many historic wineries, medieval castles, and ancient monasteries, providing visitors with a fascinating glimpse into the past.

The culinary delights of the Mosel region are yet another reason for travelers to visit this enchanting wine destination. The region’s cuisine emphasizes the use of fresh, local ingredients, with dishes like Sauerbraten (marinated roast beef), Zwiebelkuchen (onion tart), and Reibekuchen (potato pancakes) showcasing the area’s culinary traditions. These mouth-watering dishes can be expertly paired with the region’s wines, creating an unparalleled gastronomic experience.

Ribera del Duero, Spain

While it may not hold the prestigious classification of DOCa as both Rioja and Priorat do, Ribera probably should. To native Spaniards, especially those who live in Madrid, Ribera isn’t just another Spanish wine region, it’s one of two choices they typically make when deciding what wine to drink at night. Many Spanish restaurants only serve either Ribera or Rioja when you look at the menu.

RELATED: Ribera del Duero Wine Region: 2023 Visitor’s Guide

This is all for good reason — it offers a different take on barrel-aged Tempranillo and Spanish red blends. As opposed to Rioja where the wines are traditionally a bit spicier and red fruit-forward, Ribera red blends tend to be more fruity, fuller-bodied and loaded with black and blue fruit. Since our first samplings of Ribera, some of our team now actually prefer these reds over many others from Spain. So apparently does Prince Charles, who is said to purchase his red wines exclusively from the vintner Vega Sicilia.

This region is both beautiful and ancient. Wines have been made here for over 2,000 years since the Romans first inhabited the area. Today, travelers can journey along the now famed “Golden Mile,” stopping and tasting along the Duero River through the center of the region for fantastic and intimate wine tasting and culinary experiences.

Lavaux, Switzerland

It’s not every day that you hear about a wine region that’s so beautiful it has been given a UNESCO World Heritage designation. The region spans 800 hectares, with the majority of vines being planted along the northern banks of Lake Geneva on steep terraces for over 30 kilometers. Lavaux is actually a sub-appellation within the larger area of the Canton of Vaud.

RELATED: Learn All About Swiss Wines and Wine Regions

All told, Blauburgunder (which is Pinot Noir) and Chasselas (a light-bodied, crisp white variety), account for about 60% of grape production within Switzerland. The elevation, cool and consistent micro-climates, and layout of terraced vineyards are highly conducive to producing great quality wines that you’ve probably never tried before. That’s because most Swiss wine never leaves the country — only a small percentage of it is exported to Germany. That’s a shame, because it’s damn good. So, you’ll just have to go visit the region, stop by the cellar doors of friendly winemakers, and sit and drink at any of the small intimate restaurants and pubs along Lake Geneva. Take a look at our regional guide below to not only access the region efficiently but also for our list of favorite wineries and local tour operators.

RELATED: How to Go Wine Tasting and Hike Lavaux’s Terraced Vineyards

Barossa Valley, Australia

Australia’s Barossa Valley, situated in South Australia, is a captivating wine region that offers visitors a unique blend of history, grape varieties, picturesque scenery, and delicious cuisine. As an epic wine destination, there are several reasons why wine enthusiasts and travelers should consider visiting Barossa Valley.

The region’s history is deeply rooted in European immigration, as it was founded in the 1840s by German and British settlers who brought their winemaking traditions with them. Barossa Valley quickly became a prominent wine-producing area and has since evolved into one of Australia’s most renowned wine regions, thanks to its diverse microclimates and rich terroir.

Barossa Valley is best known for its bold and powerful Shiraz, which is considered one of the finest expressions of this grape variety in the world. The region’s warm climate and varied soils contribute to the development of intense fruit flavors, smooth tannins, and rich textures in its wines. In addition to Shiraz, Barossa Valley also produces excellent Cabernet Sauvignon, Grenache, Riesling, and Semillon, offering a diverse selection of wines for every palate.

The scenery of Barossa Valley is truly enchanting, with rolling hills, sprawling vineyards, and charming villages that reflect the region’s European heritage. The landscape is adorned with historic stone buildings, churches, and quaint cottages, giving visitors a sense of stepping back in time. The natural beauty of Barossa Valley provides a picturesque backdrop for wine tasting and exploration, as well as a tranquil escape from the hustle and bustle of city life.

RELATED: Top Wineries and Tours to Consider when Visiting the Barossa Valley

Barossa Valley’s cuisine is an enticing blend of traditional Australian fare and European influences, with a focus on fresh, local ingredients. Visitors can indulge in dishes such as Barossa roast pork, smoked trout, and regional cheeses, which perfectly complement the bold flavors of the region’s wines. The valley is also home to a thriving food and artisan scene, with local markets and gourmet food shops offering a taste of the region’s bountiful produce. Additionally, Barossa Valley offers a wide range of accommodations, from charming bed and breakfasts to luxury resorts, ensuring that every traveler can find a comfortable place to rest after a day of wine tasting and exploration.

Paso Robles, California

In recent years, California’s Paso Robles region has garnered attention for its exceptional Cabernet Sauvignon and Zinfandel wines. Nestled along the Central Coast, roughly equidistant from Los Angeles and San Francisco, Paso Robles is a wine lover’s paradise waiting to be discovered.

While Cabernet Sauvignon and Zinfandel have helped put Paso Robles on the map, the region boasts a diverse range of grape varieties that cater to a variety of palates. The area’s unique terroir, characterized by warm days, cool nights, and diverse soil types, allows winemakers to craft a wide array of high-quality wines, including Rhône varietals like Syrah and Grenache, as well as lesser-known gems such as Tempranillo and Petit Sirah.

Travelers venturing to Paso Robles will not only be enticed by the impressive wines but also by the region’s picturesque landscapes and welcoming atmosphere. Visitors can explore the numerous boutique wineries and tasting rooms dotted throughout the rolling hills, each offering their own distinct character and charm. Additionally, the region’s burgeoning culinary scene and vibrant arts community add further allure for those seeking a well-rounded, enriching experience.

READ: 10 Best Paso Robles Wineries and Vineyards To Visit

The downtown area is also beautiful and intimate, with a number of boutique shops and restaurants the casual traveler should be content to stop at. Travelers can also sample a wide variety of wines at tasting rooms that dot the downtown area hosted by nearby producers. If you decide to visit Paso Robles, be sure to explore San Luis Obispo and all it has to offer on your next trip to Central California. The drive between the two cities typically takes around 30-40 minutes via US-101, depending on traffic.

Okanagan Valley, Canada

For one to truly experience all that British Columbia has to offer, you’d need to take a drive through all 7 of the Okanagan Valley sub-appellations. That’s because each sub-appellation has its own unique terroir, wine styles and gorgeous scenery. Perhaps best known for its Pinot Noir production, the Okanagan region of British Columbia is Canada’s most famous wine-producing region. Unfortunately, US consumers won’t be able to find many of these beautiful wines in the states due to stringent liquor and licensing laws currently enacted within Canada. Again, you’ll just have to visit the region yourself.

RELATED: Wineries in Okanagan Valley with the Best Views

It’s worth the trip, considering that British Columbia as a whole offers picturesque mountain views, crisp clean air, remote mountain roads and vine acreage that stretches for miles through both the lowlands and highlands.

In addition to Pinot Noir, be sure to sample Chardonnay, Riesling, Pinot Blanc, Pinot Gris, and even Viognier throughout the region. All of these are cooler climate varietals that have seen dramatic success locally. Lastly, let’s not forget to sample the Ice Wine coming out of Okanagan, a unique and very sweet style of wine that British Columbia has also become famous for. This wine is made by allowing the grapes to freeze on the vine late into the growing season, essentially ridding the grapes of water and allowing the remaining juice to become highly concentrated with sugar.

Stellenbosch, South Africa

There are a few reasons why we’re including Stellenbosch on this list. First, because the wine coming out of here is fantastic. Second, it’s a viticultural hub, hosting arguably one of the most prestigious viticultural schools in the world — the University of Stellenbosch. Third, Stellenbosch hosts over 150 wineries and tasting locations, making it one of the premier tourist destinations in South Africa. Fourth, it’s the second oldest settlement in South Africa behind Cape Town, making it a very historic district.

RELATED: South Africa Itinerary: How to Uncork the Best in 2 Weeks

The landscape is largely made up of expansive fields loaded with long, rolling hillsides, granite soil, and mountain-scapes. Wines that are worth mentioning are often Cabernet Sauvignon dominant, and some producers have also had great success in producing beautiful Bordeaux-style red blends. In addition, travelers should most certainly stop and sample any iteration of Pinotage that they can find. Pinotage is considered South Africa’s national grape, a variety that was crafted as a cross between Pinot Noir and Cinsault. There’s a unique story behind the variety , and it was actually invented by a University of Stellenbosch viticulture professor.

RELATED: 7 Exceptional Wine Regions in Europe by the Sea

Bottom Line

Are we missing a few amazing wine regions in this list? Yup. Unfortunately, I could spend the rest of my life writing about regions I love and still probably leave a few out. That being said, please feel free to leave your thoughts on your favorite regions and what makes them special to you in the comments.

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Leave a comment, ask a question or share a review cancel reply, comments ( 10 ).

[…] Tour the local vineyards and enjoy the charming beauty of the surrounding areas as you visit this world-renowned wine region. […]

Not one mention of Italy???? Barolo, Brunello, Amarone, the white wines of Campania, Aglianico from Basilicata, upcoming Sicily. Why….?….

Probably because we’ve mentioned many of those regions in some of our other “best of” lists :). And we just talked about Sicily here: https://www.winetraveler.com/italy/sicily-itinerary-catania-etna-taormina/ Just search “Italy” on the free Winetraveler App

South Australia has the best red wine in the world (Barossa, McClaren Vale, Coonawarra, Clare Valley etc, and some of the better whites also. Surprised it is not mentioned on this list.

As mentioned, the list is difficult to narrow down. Everyone has opinions on what the “best” regions are. We’ve covered Australia excessively on this platform. Just do a quick search on the App.

[…] Another website listed the valley between its 13 best places to visit in the world. […]

[…] Another website listed the valley among its top 13 places to visit in the world. […]

Greg, I love you man but you don’t drink enough Piedmont 😉

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Sober travelers find something to savor in wine country

Mocktail trails, olive oil tours and elevated dining experiences are among the many ways the renowned wine-producing areas of Sonoma, Mendoza and Tuscany are appealing to sober or sober-curious travelers

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Amy Snook knows more about wine than your average traveler. Originally from California, she now lives in the Douro Valley of Portugal, her partner works in the wine industry, and she has visited 47 countries, many of which have celebrated viticulture. But seven years ago, on a trip to Mendoza, a winemaking region in the foothills of Argentina’s Andes Mountains, she opted to abstain from drinking alcohol, a decision she would repeat in future travels.

“It’s such a long flight to Argentina, and I was only there for 10 days,” said Snook, 34, a publishing professional. “I’m aware of how alcohol affects me, and I chose to prioritize feeling amazing every day of the trip over dealing with a hangover.”

During her visit, Snook bicycled between vineyards, reveled in breathtaking scenery, relaxed with spa treatments and engaged with sommeliers and winemakers, coming away with a new appreciation for sustainable and regenerative agriculture.

“The obvious question when you tell someone that you aren’t drinking is, ‘Out of all the places you could go, why travel to wine country?’” she said. “But to me, it makes perfect sense because these regions offer all the perks of luxury travel — wellness amenities, beautiful landscapes and fine dining.”

With 41 percent of Americans seeking to reduce their alcohol intake, according to a consumer-sentiment study released in January by NCSolutions, Snook’s experience is part of a larger trend: the rise of sober-curious or mindful drinking. While sober travel is hardly a new concept, its popularity is surging to new heights — particularly among younger generations — and forcing a reckoning in the wine industry. The 2024 State of the U.S. Wine Industry report, an annual forecast of market conditions and trends written by wine-business analyst Rob McMillan, found that 52 percent of consumers ages 21 to 34 believe that consuming alcohol, even in moderation, is bad for your health.

This trend is reshaping travel to world-class wine destinations like Sonoma County, in California, as well as Tuscany, in Italy, and Mendoza. Blessed with temperate climates, extended growing seasons, fertile soils, rich histories and breathtaking vistas, these renowned wine locales are expanding their offerings to attract drinkers and nondrinkers.

Here are some of the restaurants, tour groups and wineries in those regions that are reinventing the travel experience to be more inclusive of the sober-curious.

Dining in Sonoma

If wine is a true expression of the land, embodying the unique characteristics of its soil, weather and the meticulous craftsmanship of those who cultivate it, can you still forge that connection without drinking?

At Cyrus, a Michelin-starred fine dining destination in Geyserville, California, the answer is a resounding yes. Sonoma County, double the size of neighboring Napa, made conscious decisions to protect and diversify its land use, ensuring grapes as well as agricultural crops were grown. Douglas Keane, Cyrus’ owner and chef, highlights the local harvest by working with small farms and purveyors to source his ingredients. Crosnes — a Chinese artichoke — from Alexander Valley Vineyards gardens, yuzu and finger limes from citrus grower David Levine, and cheese from Andante Dairy have all ended up on Cyrus’ menu.

Also on the menu: Kally, an alcohol-free wine alternative produced with housemade organic verjuice and sourced from Northern California. Served at more than 15 other Michelin-starred restaurants, Kally’s bottles include Early Chardonnay, which is crisp, bright and changes flavor and aroma as it moves across the palate, similar to a fine wine. A tart, vibrant Golden Sparkler has notes of jasmine and citrus, and a floral, fruity Rosé Sparkler offers hints of strawberry and hibiscus.

“Chefs and sommeliers are interested in having precise nonalcoholic pairings. Their food was created to be prepared with sophisticated drinks, not just sparkling water,” said Scott Mitic, who created the beverage along with his wife, Katie.

Customers, too, appreciate having a choice, he said, noting that many of Kally’s most loyal drinkers are wine enthusiasts. “This is not an abstinence movement; it is a moderation movement,” he said.

Cyrus Schultz, wine director and sommelier at Cyrus, aims to create drinks that make sober guests feel just as special, if not more, than those indulging in traditional wine pairings. His nonalcoholic creations include the Rosé Champagne, an effervescent blend of coconut, white sesame, cherry blossom and lime, and the Apple Martini, a sweet, herbaceous concoction of pink lady apple, fennel and mint olive oil.

“The intention is never to mimic alcohol products, but to construct the pairings similarly to how a chef looks at a menu — different textures, temperatures and flavor profiles,” Schultz said.

These efforts are not limited to one restaurant. Chris Vomvolakis, senior manager of consumer public relations at Sonoma County Tourism, said bars, restaurants and wineries across the region are recognizing that it’s not all about wine.

The town of Healdsburg recently created the Mocktail Trail, with eight participating restaurants, and Meadowcroft Wines in the town of Sonoma curated a flight of original zero-proof cocktails. David Messerli, Meadowcroft’s marketing and strategy director, said the winery encourages guests “to discern aromas, flavors and nuances, much like they would with wine.”

“For those opting out of alcohol, we felt there was more we could do,” he said. “People have various reasons for abstaining from alcohol, and no one should feel excluded because of it.”

Women-led luxury in Mendoza

Mendoza, renowned for its malbec wines and stunning Andean landscapes, is no stranger to luxury accouterments, but sober guests? That is a newer phenomenon. “We have definitely noticed an increase in guests seeking nonalcoholic travel options in recent years,” said Victoria Stiles, sales manager at Cavas Wine Lodge, a luxury 18-room hotel set amid a 55-acre vineyard.

At Cavas, wine may be the main attraction, but guests can book spa treatments using vine and grape-seed extracts, join yoga sessions on the private terrace overlooking the Andes and vineyards, and take full-day hiking excursions to Aconcagua Provincial Park, a rugged, mountainous destination that is home to Mount Aconcagua, South America’s highest peak.

Wild Terrains, a certified B-Corp travel company specializing in experiences for women, has planned three days of a 10-day Argentina tour to be sober-inclusive in Mendoza. Built around women-owned businesses, stops include boutique lodging at Entre Cielos, horseback riding in the Andean foothills, home-cooked asado at Estancia Los Chulengos and a private dining experience at Michelin-starred Zonda Cocina de Paisaje. The meal offers special mocktail pairings with distinct flavors like lemon verbena, beets and burro, an herb used to make digestive teas and infusions.

“In Mendoza, our trip centers on talented female winemakers who are pushing boundaries in a historically male-dominated industry,” said Lauren Bates, founder of Wild Terrains. “While these experiences include wine tastings, we want sober travelers to feel intentionally included even if they are skipping the wine tasting.”

Sofia Pescarmona, owner of the Bodega Lagarde vineyard and Zonda Cocina de Paisaje, said that while the restaurant experience aims to showcase their wine, nondrinkers will also appreciate it.

“We truly believe we can offer an elevated experience for those who don’t drink wine by highlighting other seasonal produce grown on our property,” she said.

Tasting olive oil in Tuscany

Wine tastings epitomize indulgence, especially immersed in the heart of Tuscany, when visitors can savor glass after glass of Chianti, Brunello di Montalcino and Vino Nobile di Montepulciano. Salvatore Ferragamo Jr., CEO of the Il Borro wine estate and grandson of the fashion house’s founder, encourages guests to find other ways to indulge.

“The olive harvests in the autumn produce the region’s spicy, piquant ‘green gold,’” Ferragamo said.

Il Borro, in Tuscany’s Valdarno, is a meticulously restored medieval village that includes 58 suites, three vacation villas, two restaurants, stables, working vineyards and olive groves. Olive oil production began in 1996, following the recovery of varieties like Frantoio, Moraiolo and Leccino that had long been neglected. Now, after touring some 80 acres of organic groves, guests can engage in a tasting experience of two distinct oils, one full-bodied with floral, fruity and grassy aromas, the other robust, peppery and dark.

Another option, Tuscan Organic Tours, offers immersive daylong experiences that delve into wine and oil but also other rich agricultural offerings. Delicious tours with private transportation highlight tastes and flavors that include Pecorino di Pienza, one of the most renowned Italian cheeses, saffron and fresh pastas. The tours include visits to organic farms, lunches, tastings, and opportunities to participate in cheese-making and saffron harvesting.

Chitnis is a freelance writer. This article appeared in The New York Times.

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After falling by 75 percent in 2020, travel is on its way to a full recovery by the end of 2024. Domestic travel is expected to grow 3 percent annually and reach 19 billion lodging nights per year by 2030. 1 Unless otherwise noted, the source for all data and projections is Oxford Economics. Over the same time frame, international travel should likewise ramp up to its historical average of nine billion nights. Spending on travel is expected to follow a similar trajectory, with an estimated $8.6 trillion in traveler outlays in 2024, representing roughly 9 percent of this year’s global GDP.

About the authors

This article is a collaborative effort by Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann , with Ivan Gladstone and Jasperina de Vries, representing views from McKinsey’s Travel, Logistics & Infrastructure Practice.

There’s no doubt people still love to travel and will continue to seek new experiences in new places. But where will travelers come from, and where will they go? We developed a snapshot of current traveler flows, along with estimates for growth through 2030. For the purposes of this report, we have divided the world into four regions—the Americas, Asia, Europe, and the Middle East and Africa.

Our analysis identifies three major themes for industry stakeholders to consider:

• The bulk of travel spending is close to home. Stakeholders should ensure they capture the full potential of domestic travel before shifting their focus to international travelers. And they should start with international travelers who visit nearby countries—as intraregional trips represent the largest travel segment after domestic trips.
• Source markets are shifting. Although established source markets continue to anchor global travel, Eastern Europe, India, and Southeast Asia are all becoming fast-growing sources of outbound tourism.
• The destinations of the future may not be the ones you imagine. Alongside enduring favorites, places that weren’t on many tourists’ maps are finding clever ways to lure international travelers and establish themselves as desirable destinations.

The bulk of travel spending is close to home

International travel might feel more glamorous, but tourism players should not forget that domestic travel still represents the bulk of the market, accounting for 75 percent of global travel spending (Exhibit 1). Domestic travel recovered from the COVID-19 pandemic faster than international travel, as is typical coming out of downturns. And although there has been a recent boom in “revenge travel,” with travelers prioritizing international trips that were delayed by the pandemic, a return to prepandemic norms, in which domestic travel represents 70 percent of spending, is expected by 2030.

The United States is the world’s largest domestic travel market at $1 trillion in annual spending. Sixty-eight percent of all trips that start in the United States remain within its borders. Domestic demand has softened slightly, as American travelers return abroad. 2 Dawit Habtemariam, “Domestic U.S. tourism growth levels off as Americans head overseas,” Skift, August 18, 2023. But tourism players with the right offerings are still thriving: five national parks broke attendance records in 2023 (including Joshua Tree National Park, which capitalized on growing interest from stargazers indulging in “dark sky” tourism 3 Scott McConkey, “5 national parks set attendance records in 2023, and the reasons may surprise you,” Wealth of Geeks, April 16, 2024. ).

China’s $744 billion domestic travel market is currently the world’s second largest. Chinese travelers spent the pandemic learning to appreciate the diversity of experiences on offer within their own country. Even as borders open back up, Chinese travelers are staying close to home. And domestic destinations are benefiting: for example, Changchun (home to the Changchun Ice and Snow Festival) realized 160 percent year-on-year growth in visitors in 2023. 4 Shi Xiaoji, “Why don’t Chinese people like to travel abroad anymore? The global tourism industry has lost 900 billion yuan. What is the situation?,” NetEase, February 12, 2024. In 2024, domestic travel during Lunar New Year exceeded prepandemic levels by 19 percent.

China’s domestic travel market is expected to grow 12 percent annually and overtake the United States’ to become the world’s largest by 2030. Hotel construction reflects this expectation: 30 percent of the global hotel construction pipeline is currently concentrated in China. The pipeline is heavily skewed toward luxury properties, with more than twice as many luxury hotels under construction in China as in the United States.

India, currently the world’s sixth-largest domestic travel market by spending, is another thriving area for domestic travel. With the subcontinent’s growing middle class powering travel spending growth of roughly 9 percent per year, India’s domestic market could overtake Japan’s and Mexico’s to become the world’s fourth largest by 2030. Domestic air passenger traffic in India is projected to double by 2030, 5 Murali Krishnan, “Can India’s airports cope with rapid passenger growth?,” Deutsche Welle, February 7, 2024. boosted in part by a state-subsidized initiative that aims to connect underserved domestic airports. 6 “India is seeing a massive aviation boom,” Economist , November 23, 2023.

When travelers do go abroad, they often stay close to home (Exhibit 2).

Europe and Asia, in particular, demonstrate strong and growing intraregional travel markets.

Recognizing this general trend, stakeholders have been funneling investment toward regional tourism destinations. An Emirati wealth fund, for instance, has announced its intent to invest roughly $35 billion into established hospitality properties and development opportunities in Egypt. 7 Michael Gunn and Mirette Magdy, “UAE’s $35 billion Egypt deal marks Gulf powers’ buying spree,” Bloomberg, April 27, 2024.

Europe has long played host to a high share of intraregional travel. Seventy percent of its travelers’ international trips stay within the region. Europe’s most popular destinations for intraregional travelers are perennial warm-weather favorites—Spain (18 percent), Italy (10 percent), and France (8 percent)—with limited change to these preferences expected between now and 2030.

Despite longer travel distances between Asian countries, Asia’s intraregional travel market is beginning to resemble Europe’s. Intraregional travel currently accounts for about 60 percent of international trips in Asia—a share expected to climb to 64 percent by 2030. As in Europe in past decades, Asian intraregional travel is benefiting from diminishing visa barriers and the development of a low-cost, regional flight network.

Thailand is projected to enjoy continued, growing popularity with Asian travelers. Thailand waived visa requirements for Chinese tourists in 2023 and plans to do the same for Indian tourists starting in 2024. It has aggressively targeted the fast-growing Indian traveler segment, launching more than 50 marketing campaigns directed at Indians over the past decade. The investment may be paying off: Bangkok recently overtook Dubai as the most popular city destination for Indian tourists. 8 “Bangkok overtakes Dubai as top destination for Indians post visa relaxation, reveals Agoda,” PR Newswire, January 18, 2024.

A McKinsey ConsumerWise survey on consumer sentiment, conducted in February 2024, suggests that Chinese travelers are also exhibiting high interest in international travel, with 36 percent of survey respondents indicating that they intend to spend more on international travel in the next three months. 9 Daniel Zipser, “ China brief: Consumers are spending again (outside of China) ,” McKinsey, April 8, 2024. Much of this interest is directed toward regional destinations such as Southeast Asia and Japan, with interest in travel to Europe down from previous years. 10 Guang Chen, Zi Chen, Steve Saxon, and Jackey Yu, “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Given travelers’ preference for proximity, how can tourism stakeholders further capitalize on domestic and intraregional travel demand? Here are a few strategies:

• Craft offerings that encourage domestic tourists to rediscover local gems. Destinations, hotels, and transportation providers can encourage domestic tourists to integrate lesser-known cultural landmarks into their trips to visit friends and relatives. In France, the upscale hotel chain Relais & Châteaux markets historic properties that lie far from classic tourist sights—such as Château Saint-Jean in rural Auvergne—as a welcome escape from the bustle of Paris. In Mexico, the Pueblos Mágicos program has successfully boosted domestic tourist visits to a set of “magical towns” that showcase Mexican heritage.
• Fold one-off domestic destinations into fuller itineraries. Route 66 in the United States is a classic road trip pathway, which spurs visits to attractions all along the highway’s length. Tourism stakeholders can collaborate to create similar types of domestic itineraries around the world. For instance, Mexico has expanded on its Pueblos Mágicos concept by branding coordinated visits to multiple villages as “magical routes.” In France, local tourism boards and vineyards have collaborated to promote bucket list “wine routes” around the country.
• Make crossing borders into neighboring countries seamless. Removing logistical barriers to travel can nudge tourists to upgrade a one-off trip to a single attraction into a bucket list journey across multiple, less-trodden destinations. In Africa, for example, Ethiopian Airlines is facilitating cross-border travel to major regional tourist sites through improved air connectivity. In Asia, Thailand has announced its intent to create a joint visa easing travel among Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam.

Source markets are shifting

The United States, Germany, the United Kingdom, China, and France remain the world’s five largest sources of travelers, in that order. These countries collectively accounted for 38 percent of international travel spending in 2023 and are expected to remain the top five source markets through 2030. But interest in travel is blossoming in other parts of the world—causing a shift in the balance of outbound travel flows (Exhibit 3).

North Americans’ travel spending is projected to hold steady at roughly 3 percent annual growth. US consumers voice growing concerns about inflation, and the most cost-constrained traveler segments are reducing travel, which is affecting ultra-low-cost airlines and budget hotels. Most travelers, however, plan to continue traveling: McKinsey research suggests that American consumers rank international and domestic travel as their highest-priority areas for discretionary spending. Instead of canceling their trips, these consumers are adapting their behavior by traveling during off-peak periods or booking travel further in advance. Travel spending by Europeans paints a slightly rosier picture, with roughly 5 percent projected annual growth. Meanwhile, the projected 12 percent annual growth in Chinese travelers’ spending should anchor substantial increases in travel spending across Northeast Asia.

Alongside these enduring traveler segments, new groups of travelers are emerging. Eastern Europe, India, and Southeast Asia are still comparatively small source markets, but they are developing fast-growing pools of first-time tourists (Exhibit 4).

India’s breakneck GDP growth of 6 percent year over year is bolstering a new generation of travelers, 11 Benjamin Laker, “India will grow to become the world’s third-largest economy by 2027,” Forbes , February 23, 2024. resulting in a projected annual growth in travel spending of 9 percent between now and 2030. Indian air carriers and lodging companies are making substantial investments to meet projected demand. Budget airline IndiGo placed the largest aircraft order in commercial aviation history in 2023, when it pledged to buy 500 Airbus A320 planes 12 Anna Cooban, “Biggest plane deal in history: Airbus clinches massive order from India’s IndiGo,” CNN, June 19, 2023. ; that same week, Air India nearly equaled IndiGo’s order size with purchase agreements for 250 Airbus and 220 Boeing jets. IndiGo later added an order for 30 additional Airbus A350 planes, well suited to serving both domestic and international routes. 13 “Airbus confirms IndiGo's A350 aircraft order,” Economic Times , May 6, 2024. The Indian Hotels Company Limited is ramping up its hotel pipeline, aiming to open two new hotels per month in the near future. International players are not sitting on the sidelines: seven hotel chains are launching new brands in India in 2024, 14 Peden Doma Bhutia, “Indian Hotels expansion plans: 2 new brands launching, 2 hotels opening every month,” Skift, February 2, 2024. including Marriott’s first Moxy- and Tribute-branded hotels in India and entrants from Hilton’s Curio and Tapestry brands. 15 Forum Gandhi, “Check-in frenzy: International hotel giants unleash fresh brands in India’s booming hospitality landscape,” Hindu Businessline , February 13, 2024. Development focus has shifted away from major metropolises such as Mumbai and Delhi and toward fast-developing, smaller cities such as Chandigarh and Hyderabad.

Southeast Asian travel spending is projected to grow at roughly 7 percent per year. Pockets of particularly high growth exist in Cambodia, Malaysia, and the Philippines. To capitalize on this blossoming source market, neighboring countries are rolling out attractive visa arrangements: for example, China has agreed to reciprocal visa waivers for short-term travelers from Malaysia, Singapore, and Thailand. 16 Julienna Law, “China launches ‘visa-free era’ with Southeast Asia. Will travel retail boom?,” Jing Daily , January 30, 2024.

Travel spending by Eastern Europeans is expected to grow at 7 percent per year until 2030—two percentage points higher than spending by Western Europeans. Areas of especially high growth include the Czech Republic, Hungary, and Poland, where middle-class travelers are increasingly venturing farther afield. Major tourism players, including the TUI Group, have tapped into these new source markets by offering charter flights to warm-weather destinations such as Egypt. 17 Hildbrandt von Klaus, “TUI develops Czech Republic as a new source market,” FVW, December 22, 2023.

Although the number of travelers from these new source markets is growing, their purchasing power remains relatively limited. Compared with Western European travelers (who average $159 per night in total travel spending), South Asians spend 20 percent less, Eastern Europeans spend 40 percent less, and Southeast Asians spend 55 percent less. Only 3 percent of the current Asian hotel construction pipeline caters to economy travelers, suggesting a potential supply gap of rooms that could appeal to budget-constrained tourists.

While acknowledging that historical source markets will continue to constitute the bulk of travel spending, tourism players can consider actions such as these to capitalize on growing travel demand from newer markets:

• Reduce obstacles to travel. Countries can look for ways to strategically invest in simplifying travel for visitors from growing source markets. In 2017, for example, Azerbaijan introduced express processing of electronic visas for Indian visitors; annual arrivals from India increased fivefold in two years. Requirements regarding passport photocopies or in-person check-ins can similarly be assessed with an eye toward reducing red tape for travelers.
• Use culturally relevant marketing channels to reach new demographics. Unique, thoughtful marketing strategies can help destinations place themselves on first-time travelers’ bucket lists. For example, after the release of Zindagi Na Milegi Dobara , a popular Bollywood movie shot in Spain with support from the Spanish Ministry of Tourism, Indian tourism to Spain increased by 65 percent. 18 “ Zindagi Na Milegi Dobara part of syllabus in Spain colleges,” India Today , June 6, 2004.
• Give new travelers the tech they expect. Travelers from newer source markets often have access to tech-forward travel offerings. For example, Indian travelers can travel anywhere within their country without physical identification, thanks to the Digi Yatra app. The Southeast Asian rideshare app Grab has several helpful travel features that competitors lack, such as automated menu translation and currency conversion. Tourism stakeholders should consider how to adapt to the tech expectations of newer travelers, integrating relevant offerings that ease journeys.
• Create vibrant experiences tailored to different price points. Crafting lower-budget offerings for more cost-constrained travelers doesn’t need to result in giving them a subpar experience. Capsule hotels, in which guests sleep in small cubbies, began as a response to the high cost of accommodations in Japan, but they have become an attraction in their own right—appearing on many must-do lists. 19 Philip Tang, “24 of the best experiences in Japan,” Lonely Planet, March 23, 2024.

The places you’ll go: The destinations of the future may not be the ones you imagine

The world’s top ten destination countries (the United States, Spain, China, France, Saudi Arabia, Türkiye, Italy, Thailand, Japan, and India, in that order) currently receive 45 percent of all travel spending, including for domestic travel. But some new locales are gaining traction (Exhibit 5).

A significant number of travelers are expanding their horizons, booking journeys to less visited countries that are near to old standbys. For instance, Laos and Malaysia, which both border Thailand—an established destination that is home to Bangkok, the world’s most visited city 20 Katherine LaGrave, “This is the world’s most visited city,” AFAR , January 31, 2024. —are up a respective 20 percent and 17 percent, respectively, in year-over-year international travel spending.

The world’s top ten destination countries currently receive 45 percent of all travel spending, including domestic-travel spending. But some new locales are gaining traction.

Several other countries that have crafted thoughtful tourism demand generation strategies—such as Peru, the Philippines, Rwanda, and Vietnam—are also expected to reap benefits in the coming years. Vietnam logged a remarkable 40 percent increase in tourism spending in the five years before the pandemic. Postpandemic, it has rebounded in part by waiving visa requirements for European travelers (while indicating intent to offer similar exemptions in the future for Chinese and Indian travelers). 21 Ashvita Singh, “Vietnam looks to offer visa-free entry to Indians: India report,” Skift, November 20, 2023. The Philippines has made a concerted effort to shift its sun-and-beach branding toward a more well-rounded image, replacing its long-standing “It’s more fun in the Philippines” tourism slogan with “Love the Philippines.” Peru is highlighting less visited archeological sites while also marketing itself as a top-notch culinary destination through the promotion of Peruvian restaurants abroad. Rwanda is investing in infrastructure to become a major African transit hub, facilitated by Qatar Airways’ purchase of a 60 percent stake in the country’s major airport. 22 Dylan Cresswell, “Rwanda plots ambitious tourism recovery,” African Business , July 28, 2022. Rwanda has also successfully capitalized on sustainable tourism: by charging $1,500 per gorilla trekking permit, for instance, it has maximized revenue while reducing environmental impact.

Tourism players might consider taking some of these actions to lure tourists to less familiar destinations:

• Collaborate across the tourism ecosystem. Promotion is not solely the domain of destination marketing organizations. Accommodation, transportation, and experience providers can also play important roles. In Singapore, for instance, the luxury resort Marina Bay Sands partners extensively with Singapore Airlines and the Singapore Tourism Board to offer compelling tourism offerings. Past collaborations have included flight and stay packages built around culinary festivals and a Lunar New Year drone show. 23 “Singapore Tourism Board, Marina Bay Sands & UOB partner to enliven Marina Bay precinct,” Singapore Tourism Board news release, January 25, 2024.
• Use infrastructure linkage to promote new destinations. By extending route options, transportation providers can encourage visitors to create itineraries that combine familiar destinations with new attractions. In Asia, Thailand’s tourism authority has attempted to nudge visitors away from the most heavily trafficked parts of the country, such as Bangkok and Phuket, and toward less popular destinations.
• Deploy social media to reach different demographics. Innovative social media campaigns can help put a destination on the map. Australia launched its “Ruby the kangaroo” campaign in China to coincide with the return of postpandemic air capacity between the two places. A video adapted for Chinese context (with appropriate gestures and a hashtag in Mandarin) garnered more than 20 million views in a single day on one of China’s largest social media platforms. 24 Nicole Gong, “Can Ruby the kangaroo bring Chinese tourists hopping back to Australia?,” SBS, June 5, 2023.
• Embrace unknown status. “Off the beaten path” messaging can appeal to widely traveled tourists seeking fresh experiences. Saudi Arabia’s “#WhereInTheWorld” campaign promoted the country’s tourist spots by acknowledging that they are less familiar to travelers, using a series of images that compared these spots with better-known destinations.

As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travelers while also embracing new ones. Domestic and intraregional tourism remain major opportunities—catering to local tourists’ preferences while building infrastructure that makes travel more seamless within a region could help capture them. Creative collaboration among tourism stakeholders can help put lesser-known destinations on the map. Travel tides are shifting. Expertly navigating these currents could yield rich rewards.

Caroline Tufft is a senior partner in McKinsey’s London office, Margaux Constantin is a partner in the Dubai office, Matteo Pacca is a senior partner in the Paris office, Ryan Mann is a partner in the Chicago office, Ivan Gladstone is an associate partner in the Riyadh office, and Jasperina de Vries is an associate partner in the Amsterdam office.

The authors wish to thank Abdulhadi Alghamdi, Alessandra Powell, Alex Dichter, Cedric Tsai, Diane Vu, Elisa Wallwitz, Lily Miller, Maggie Coffey, Nadya Snezhkova, Nick Meronyk, Paulina Baum, Peimin Suo, Rebecca Stone, Sarah Fellay, Sarah Sahel, Steffen Fuchs, Steffen Köpke, Steve Saxon, Sophia Wang, and Urs Binggeli for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

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Have you considered nominating your tourism business in the 2024 Canberra Region Tourism Awards?

With the nomination deadline not until the end of July, you have plenty of time to nominate your business and show everyone what you’ve got!

The nomination process only takes a few minutes, with final submissions due on September 27.

You can choose from 30 categories including festivals and events, adventure tourism, tours and transport, food, wine, accommodation, and many more, there is a category to suit every business involved in tourism.

So, what are you waiting for? Nominate today by clicking here .

40 Facts About Elektrostal

Written by Lanette Mayes

Modified & Updated: 01 Jun 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy , materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes , offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development .

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy , with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Elektrostal's fascinating history, vibrant culture, and promising future make it a city worth exploring. For more captivating facts about cities around the world, discover the unique characteristics that define each city . Uncover the hidden gems of Moscow Oblast through our in-depth look at Kolomna. Lastly, dive into the rich industrial heritage of Teesside, a thriving industrial center with its own story to tell.

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Top Tourist Attractions in Elektrostal

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Best Things To Do in Elektrostal, Russia

Elektrostal is a small place in Russia and can be easily explored within a day. There aren’t many things to do and attractions to visit in this town. Also, being a small town, there are fewer accommodation options. People usually consider making a quick stop here before heading to the neighboring cities. You can halt here for a quick snack and take a little break from your journey.

You can check out the list of the cities near Elektrostal and find out the top things to do in these towns. So, the next time you are in Elektrostal, you can decide which neighboring city to visit for a memorable trip.

• Ramenskoye Airport (Zhukovsky Airport)
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UN Tourism | Bringing the world closer

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Wine Tourism – a growing tourism segment

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PR No. : PR 16062

The link between wine tourism and culture, history and lifestyle and the contribution of this segment to the development of the sector has been widely discussed during the 1st UNWTO Global Conference on Wine Tourism held in the Kakheti region in Georgia. During two days (7-9 September) the event convened over 200 participants including policy makers and tourism experts from nearly 50 countries.    

“Wine tourism is intimately related to the identity of destinations and comprises cultural, economic and historical values. Furthermore, it constitutes a major driver in diversification strategies helping destinations to enrich the touristic offer and to attract different publics. This Conference tries not only to emphasize these but also to promote exchanges and to build cooperation among destinations with a potential in this field,” said UNWTO Secretary-General Taleb Rifai at the opening of the Conference.    

“The Conference highlights one of the most cherished and eldest traditions of our culture. Wine and wine-making is an integral part of our history and identity, and has become the key element in the nation’s brand image. With this, the opportunity to host the 1st UNWTO Global Conference on Wine Tourism has once again placed Georgia in the hearts of the world’s wine experts, professionals and enthusiasts,” said Dimitry Kumsishvili, First Vice Prime Minister, Minister of Economy and Sustainable Development of Georgia.

Particular interest was raised by the presentation of the UNWTO Wine Tourism Prototype, a tool developed by the Organization that introduces an innovative methodology to identify the existing correlative relationship of the wineries and their surroundings. This includes their influences on local and regional history, socio-economics and culture. This relationship created the framework for a product to experience Spain through its wineries and the environment in which they have developed. As Yolanda Perdomo from the UNWTO Affiliate Members Programme explained “this methodological tool that can be adapted and replicated in different regions will help destinations to be promoted through their oenological framework that will also help emphasize other aspects such as culture, history and tradition.”        

As an outcome of the Conference, the Georgia Declaration on Wine Tourism identifies a number of recommendations to facilitate the development of wine tourism that would help destinations to implement key actions.

“Wine tourism is a growing segment in continuous update that offers an extraordinary diversity to the consumer as well as business opportunities to producers,” said Gustavo Santos, Minister of Tourism of Argentina where the next Wine Tourism Conference will be held in 2017 (Mendoza province, second week of November).

Additional information:

Official Webpage of the event

Programme of the Conference

UNWTO Wine Tourism Prototype   

Georgia Declaration on Wine Tourism

UNWTO Affiliate Members Programme 

UNWTO Media Officer Rut Gomez Sobrino Tel: (+34) 91 567 81 60 / [email protected]

UNWTO Communications & Publications Programme

Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 / [email protected]

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