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VisitAberdeenshire bolsters team with four new recruits

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VISITABERDEENSHIRE has appointed four new team members to assist in the development and promotion of Aberdeen and Aberdeenshire as a vibrant tourist destination. 

Laura Wilson joins the VisitAberdeenshire leadership team as Head of Convention Bureau, from Edinburgh-based Speakeasy Productions.  Aberdeen Convention Bureau is an arm of VisitAberdeenshire, that works in collaboration with venue partners,  universities  and academics to bid for business events, and provides in-destination support to conference organisers and delegates.

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Gemma Laing has been appointed Partnerships Executive, a new role that will develop VisitAberdeenshire’s commercial opportunities for local businesses. 

Alanna Fowler joins as Travel Trade Executive, who will be responsible for promoting Aberdeen and Aberdeenshire to UK and international trade intermediaries to grow leisure business across the region.

Maryn Grieve, VisitAberdeenshire’s new Tourism Development Executive, will work with colleagues to deliver the Industry Development Programme, a pioneering series of workshops, webinars and one-to-one advice sessions that help businesses thrive.

Chris Foy, CEO, VisitAberdeenshire, said: “These key appointments are timely, as we strengthen our team before the busy autumn/winter period, and continue to support the North-east tourism sector following the pandemic and ongoing trading challenges.

“I warmly welcome Laura, Gemma, Alanna and Maryn to the team and look forward to collaborating on exciting future projects.”

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The region's tourism businesses create experiences, VisitAberdeenshire tells the story.

ONE supports VisitAberdeenshire, north east Scotland's destination management organisation, which it co-funds with Aberdeenshire Council and Aberdeen City Council. VisitAberdeenshire has its board, an established governance structure and delivery team. VisitAberdeenshire delivers some of ONE's tourism priorities, and the Chief Executive of ONE is a board member of Visit Aberdeenshire.

VisitAberdeenshire is the officially recognised destination management and marketing organisation (DMO) for the city of Aberdeen and surrounding countryside and coast of Aberdeenshire.

The region's tourism ambition, as outlined in the Destination Aberdeen and Aberdeenshire Tourism Strategy 2018-2023, is to grow visitor spend to £1 billion a year by 2023.

The role of VisitAberdeenshire is threefold:

  • To promote high quality visitor experiences in North-east Scotland to targeted audiences in the UK and overseas. That includes inspirational campaigns targeted directly at potential visitors, through PR activity, by promoting the region to the travel trade, and also through the work of the Aberdeen Convention and Events Bureau.
  • To help to grow the visitor economy through initiatives that help tourism businesses to understand and meet demand from an ever-changing market. This workstream helps local tourism suppliers though decoding routes to access new markets and distribution chains, and by bringing local business together to meet, network and exchange ideas. The business engagement team also works with stakeholders across the region.
  • To provide strategic leadership for the tourism sector in the region. VisitAberdeenshire provides strategic leadership for the sector in areas where it is best placed to influence, including stewardship of the Destination Strategy, delivery of market insights and by providing a voice for tourism in North-east Scotland at national forums.

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15+ Things to do in Aberdeenshire: 4-Day Northeast Scotland Itinerary

Dunnottar-Castle

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Tucked away in the north east of Scotland you will find the city of Aberdeen and the surrounding towns and villages which make up Aberdeenshire. This really is the region of trails for those who love history and the water of life, whisky! With just over 250 castles in Aberdeenshire throughout the ages, it is a great destination for ‘castle bagging’ and also living like royalty does on the Royal Deeside. While planning your trip to or around Scotland, do consider this northeast 4-day itinerary. Aberdeenshire and the Royal Deeside is lesser-known which means fewer tourists, the east tends to get fairer weather and there are fewer midges! Let’s dive into this guide of things to do in Aberdeenshire. We’re Gemma and Craig by the way, two Scots who love to travel at home and abroad.

Don’t miss our guide to the city of Aberdeen !

Things to do in Aberdeenshire

One of the main attractions in Aberdeenshire is the coast and also the castles. Awash with beautiful beaches and steeped in history, there are plenty of locations to keep you busy on your Scotland road trip.

1. Fettercairn Distillery

Unlike distilleries on the likes of the North Coast 500 in the Scottish Highlands, Fettercairn is small, intimate one so tour sizes are wee which means you get to ask lots of questions. Fettercairn uses its location well, positioned at the foot of the Cairngorms the distillery uses the fresh mountain water as an ingredient.

  • Distillery Rd, Fettercairn, Laurencekirk AB30 1YB

2. Stonehaven and Dunnottar Castle

The harbour town of Stonehaven is small town famous for its Hogmanay fireballs ceremony, fish and chips and also Dunnottar Castle. Dunnottar Castle is just one of the many castles near Aberdeen worth a visit.

This is definitely one of the most popular northeast Castles because this iconic landmark sits out on a cliff over the choppy North Sea. The best views are from the top of the segregated area looking on to Dunnottar, however, visitors can pay to enter the 15th and 16th-century castle buildings itself. Dunnottar Castle once housed Earls Marischal (you’ll recognise the name if you spend time in Aberdeen!)

  • Stonehaven AB39 2TL

Dunnottar Castle Stonehaven Aberdeenshire

3. Footdee (Fittie)

Footdee or Fittie (postcodeAB11) as locals call it is a quaint wee fishing village close to Aberdeen Beach. It is normal to see visitors wandering the gardens and taking photos of the colourful doors and welcoming decor. Footdee gets its name from its location – at the foot of the River Dee. The same architect responsible for Balmoral Castle also designed some of the Footdee houses.

4. Brewdog Tour, Ellon

Things to do near Aberdeen don’t have to involve castles, promise! Brewdog is now an internationally renowned craft beer but did you know that it all kicked off in Aberdeenshire? This business started by two friends (and a dog) now employs over 1,000 people. Luckily for beer lovers, there isn’t just a tap room but also a Dog Walk brewery tour . There are three brewhouses at the Ellon site including the Lone Wolf Distillery. Tours take place every day, check the times here.

  • Unit Balmacassie Industrial Estate, Ellon AB41 8BX

*Lickleyhead Castle

There is a reason that Lickleyhead Castle in Aberdeenshire is searched for often on Google, holidaymakers used to be able to book a room at this L shaped castle built in 1600. Not only this but Game of Thrones star, Rose Leslie (Ygritte), grew up here and there were rumours she was to marry Kit Harington (Jon Snow) here too but the wedding took place at Wardhill Castle according to the papers. I’ve not added Lickleyhead Castle to our itinerary because you can’t actually visit it, I thought it was an interesting sidenote for GOT and history fans.

5. Slains Castle

Slains Castle is an interesting one for photographers because the ruin with big windows casts cool shadows in the afternoon light. Located on the coast of Aberdeenshire’s Cruden Bay, this 1597 castle ruin is free to access and is close to Bullers of Buchan.

Did you know that it is said that Slains Castle inspired Bram Stoker’s Dracula? You’ll see why when you are met by flocks of blackbirds that guard the castle ruins.

  • Cruden Bay, Peterhead AB42 0NE

Slains Castle Cruden Bay Scotland

6. Bullers of Buchan

How have I’ve never heard about Bullers of Buchan? This collapsed sea cave is a striking attraction 25 miles outside of Aberdeen, five minutes’ drive from Slains Castle. I hear that there’s a great chance to see puffins here too (we weren’t lucky).

Bullers of Buchan Abderbeenshire

7. Peterhead Prison

HM Convict Prison was a fully functioning prison which opened in 1888. Now closed, this building shares interesting stories in the form of audio tours which covers life in prison throughout the ages. Group tours are available from Wednesday through to Sunday. We did the audio tour which took around 1.5 hours. There is also a cafe on site.

  • Peterhead AB42 0NS

8. Glenglassaugh Distillery

Glenglassaugh Distillery is an interesting one for whisky lovers because this distillery has been brought back into production after being mothballed in 1986. There are actually a variety of tours on offer including a taster and behind the scenes.

  • Forgue By Huntly AB54 6DB

9. GlenDronach Distillery

GlenDronach is one of the oldest distilleries in Scotland and they’ve been making single malts for 200 years. You can find out more at the ‘Journey of Rediscovery’ daily tour. The tour lasts 45 minutes, taking you through the traditional whisky process and of course a sample of GlenDronach!

 10. Glen Garioch Distillery

This one hour Founders Tour of the Glen Garioch Distillery discusses the process of the award-winning single malt whisky created by the Manson brothers. Like above, the tour ends with a dram.

  • Distillery Rd, Oldmeldrum, Inverurie AB51 0ES

11. Craigievar Castle

This is the ‘pink castle’ in Scotland and I confirm that the filter has not lied, it really is baby pink. This fairytale castle is said to have inspired Walt Disney’s, Cinderella Castle. Since Craigievar was actually a family home until the 1960s there are quite a few artefacts inside for visitors to check out. No Aberdeen sightseeing trip is complete without snapping the pink castle, add it your bucket list now.

  • Craigievar, Alford AB33 8JF

Craigievar Castle Aberdeenshire

12. Drum Castle

Close to Crathes Castle, near Drumoak (five miles), Drum Castle boasts of a 13th-century tower and a mix of Jacobite mansion with Victorian additions. The castle grounds have accessible woodlands and a rose garden wall.

  • Drumoak, Banchory AB31 5EY

13. Crathes Castle

Crathes Castle is a brownish coloured castle dating back to the 16th century. It is surrounded by beautiful gardens and the yew hedges date back to 1702. Crathes Castle shares the same grounds as the adventure park, Go Ape, making it an ideal day out for thrill-seekers and culture vultures.

  • Crathes, Banchory AB31 5QJ

Crathes Castle Scotland

14. Go Ape Aberdeen

Go Ape is a UK-based treetop adventure park? in the grounds of Crathes Castle. Participants are trained to independently hook ropes to themselves and the Go Ape apparatus. This safely gets you around the obstacles amongst the trees.

It really is a thrill, and many of the challenges differ like the hanging loops or Tarzan swings. Set aside up to three hours to complete the monkey business and don’t forget to pack warm clothes including hats and gloves.

Want a laugh? See here  to see our Facebook live from Go Ape Aberdeen.

15. Braemar Castle

When we first posted an image of Braemar Castle on Instagram , followers pointed out that the castle looks like it is upside down! Local volunteers are happy to guide you around the 17th-century castle which was once owned by Clan Farquharson.

  • Braemar, Ballater AB35 5XR

https://www.instagram.com/p/BegEvM_AYBO/?taken-by=twoscotsabroad

Castles Near Aberdeen Bucket List

I know we’ve spoken a lot about Aberdeenshire’s castle and I know I was confused about their locations so here’s a quick bucket list for you. There are so many castles in the northeast that the area has been coined The Castle Trail in Scotland . The most famous is the Balmoral Castle (as this is where the Royals holiday in Scotland!) but there are many more to explore. Some of which have been featured in films or were muses for famous authors.

  • Dunnottar Castle – Stonehaven AB39 2TL (on a cliff)
  • Slains Castle – Cruden Bay, Peterhead AB42 0NE (Inspired Dracula)
  • Craigievar Castle, Alford AB33 8JF (the pink one from Instagram)
  • Drum Castle – Drumoak, Banchory AB31 5EY
  • Crathes Castle – Banchory AB31 5QJ (next to Go Ape)
  • Braemar Castle – Ballater AB35 5XR (star-shaped/upside down)

Aberdeen Whisky Distilleries Bucket List

Not only is there a Castle Trail in Aberdeenshire but also a Whisky Trail is also known as ‘The Secret Malts of Aberdeenshire’. Why secret? Well everyone knows about The Speyside but the Aberdeenshire distilleries are lesser-known. There are more than eight distilleries an hour away from Aberdeen, with a handful opening their doors to share their story.

  • Fettercairn Distillery – Distillery Rd, Fettercairn, Laurencekirk AB30 1YB
  • GlenDronach Distillery – Forgue By Huntly AB54 6DB
  • Glen Garioch Distillery – Distillery Rd, Oldmeldrum, Inverurie AB51 0ES
  • Glenglassaugh Distillery – Forgue By Huntly AB54 6DB

Scotland has a zero tolerance policy on drink driving. Consider this distillery tour so you don’t need a designated driver.

Aberdeenshire Itinerary

I know it can be confusing to envisage where Aberdeenshire’s top attractions are. Here’s is how we split up our time which includes time in the city and day trips from Aberdeen.

Day 1 Stonehaven/City

  • Stonehaven and Dunnottar Castle
  • Aberdeen beach
  • Lunch at Highlander Cafe Bus
  • Old Aberdeen
  • Aberdeen’s west end
  • Pub grub dinner
  • Don’t miss the Nuart art murals – here’s our guide

» » You may also like our Aberdeen International Comedy Festival guide « « 

Highlander Drinks

Day 2 Aberdeenshire

  • Slains Castle
  • Bullers of Buchan
  • Brewdog at Ellon + snacks
  • Peterhead Prison
  • Distilleries (we didn’t partake in the water of life ourselves)
  • Dinner at Nargile Turkish Restaurant

Day 3 Aberdeen City

  • Aberdeen walking tour
  • Street art mural and painted doors
  • Coffee at Contour on The Green
  • Lunch at Six Degrees North (beer stew in an edible bowl)
  • Shopping/museums
  • Dinner at La Lombarda Italian

Day 4 – The Royal Deeside

  • Craigievar Castle
  • Crathes Castle
  • Braemar Castle

Street Art Union Row Unicorn

Final Words

Admittedly, our previous visits to Aberdeen and Aberdeenshire have involved drinking and being hungover. I am so happy that we finally got to see more of what Scotland’s northeast has to offer, especially the castles. Craig was ecstatic to try a fresh beer at his favourite craft beer brewery and we both had a laugh testing our nerves at the adventure park, Go Ape. What will be your Aberdeenshire bucket list priorities? Tell us below.

Like it? Pin it to your Scotland board.

Things to do in Aberdeenshire Scotland - pink castles, whisky and beaches on Scotland's north east!

Any questions or comments? Tells us below.

» » Thanks to Visit Aberdeenshire for working with us. We really had a brilliant time rediscovering Aberdeen city while discovering new areas in Aberdeenshire and the Royal Deeside. « «

Gemma is an award-winning blogger who loves to plan trips and publish travel guides and packing lists so you don't have to! Owner of Two Scots Abroad Travel Guides, married to Craig, the other Scot, and dog mom to Bowie the Shepsky. Loves cities, road trips, skiing and karaoke. Hates coriander.

10 thoughts on “ 15+ Things to do in Aberdeenshire: 4-Day Northeast Scotland Itinerary ”

I love what you’re doing for Aberdeenshire and all the locations well worth a visit so I’ll give Fraserburgh a mention, a coastal Town in Aberdeenshire with an absolutely stunning Beach,an award winning Lighthouse Museum and a Heritage Centre celebrating and recognising global celebrities akin to this area. Stunning locations in nearby bays like New Aberdour, Cullykhan and the World famous Pennan with its readily recognised Red Phone Box all make for amazing days out. Keep exploring.

Thank you for leaving a comment and a shoutout to Fraserburgh!

Me and my wife are traveling to Scotland in 2020 and this list is PERFECT for us. We are planning on spending a few days in Edinburgh then venturing out to Aberdeenshire and spending a week or so (will also spend a day at the Braemar Gathering). I’m bookmarking this for when we really start the planning. This blog is going to be so helpful. Thank you!

I love reading this Brittany, the east coast is so undervalued in Scottish tourism. Come back and let me know how you get on?

Haddo House is a must! A few miles out of Ellon towards Tarves. Beautiful walk around the grounds, even on a cloudy day it’s a nice place to go to. The small coffee shop – to the left of the car park – before you go into the grounds, has really nice food & hot chocolate! Should also take a trip to Foveran and go to “The Barn” really nice food in there, they now do lunches and evening meals. Nice outside area to sit when it’s the sunnier weather up here too!

Brilliant, thanks, Rebecca! We’re heading back up this weekend for Nuart in the city.

Out Deeside way there’s so much more to see. Some of my favourites just off the top of my head are as follows. Beyond Braemar there’s the beautiful area of the Linn of Dee – from here you access some fantastic scenery including the imposing Ben MacDui (not for the unprepared hiker). Ballater is a lovely town which has a good butcher, lots of nice cafes and pubs and some great walks. One such walk is the Sgor Buidhe circuit which gives you a commanding view of Ballater below and Lochnagar behind – as well as some of the big hills in the area such as Mount Keen and Ben Avon). Glen Tanar beside Aboyne is a gorgeous area with lots of trails for walkers, mountain bikers and horse riders alike. A good suggestion is to take mountain bikes to the foot of Mount Keen and walk up to bag the most easterly Munro and end the day with dinner in The Boat Inn. The trekking centre at Glen Tanar offers horse riding around the estate on well mannered HIghland and Fjord ponies. At Dinnet, just beyond Aboyne is a gliding club where in the right conditions you can experience flying in a sail plane around the Cairnogorms! Just beyond Dinnet there’s Burn o’Vat (an impressive geological feature) and Loch Kinnord – both of which are accessed from the same car park. When the Queen’s not in residence, you can visit Balmoral and follow a good walk which takes you on a trail of the Balmoral Cairns – 11 cairns most of which were erected by Queen Victoria.

Thanks for the tips Sarah! I’ve stayed in Ballatar previously actually. We camped, lovely wee spot.

A must is to go to Newburgh beach to see the seals and a walk along the coast from Newburgh to Collieston which will also take in the Sands of Forvie and the buried village of Forvie.

Brilliant! I’ll be back up in April so noted your advice, many thanks for reading.

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  1. Our Team

    Aberdeen and Aberdeenshire have long been serving up some of Scotland's most premium local produce creating a name for itself as an iconic food destination. From the Turf Find a restaurant in Aberdeen & Aberdeenshire serving world-class Aberdeen-Angus beef, venison and local wild game.

  2. Aberdeen and Aberdeenshire Visitor Guide

    Plan your trip to Aberdeen and Aberdeenshire. Explore our castles, whisky distilleries, golf courses, festivals and a whole lot more! Local Businesses Content Hub Business Events ... Visit fairy-tale castles, explore culture at Aberdeen Art Gallery, discover royal connections, be inspired by film famous locations and even bag a Scottish Munro! ...

  3. About us

    For more information on our work please take a look at our annual review, and to learn about our team and to find the right contact please visit our 'meet the team' page Destination Aberdeen & Aberdeenshire: A Framework for Growth 2022-2030

  4. VisitAberdeenshire on LinkedIn: #aberdeen #aberdeenshire #tourism

    Alanna Fowler joins as Travel Trade Executive, who will be responsible for promoting Aberdeen and Aberdeenshire to UK and international trade intermediaries to grow leisure business across the region.

  5. VisitAberdeenshire

    VisitAberdeenshire is the lead tourism agency for Aberdeen and Aberdeenshire. It promotes fantastic visitor experiences in North-east Scotland to targeted audiences in the UK and overseas ...

  6. VisitAberdeenshire on LinkedIn: Next in our Meet the Team series is

    Next in our Meet the Team series is Rachel Smith, who has just joined VisitAberdeenshire's Tourism Development team.Rachel supports the planning and delivery of the Industry Development Programme ...

  7. VisitAberdeenshire bolsters team with four new recruits

    VISITABERDEENSHIRE has appointed four new team members to assist in the development and promotion of Aberdeen and Aberdeenshire as a vibrant tourist destination. Laura Wilson joins the VisitAberdeenshire leadership team as Head of Convention Bureau, from Edinburgh-based Speakeasy Productions. Aberdeen Convention Bureau is an arm of VisitAberdeenshire, that works in collaboration with venue ...

  8. VisitAberdeenshire

    The region's tourism ambition, as outlined in the Destination Aberdeen and Aberdeenshire Tourism Strategy 2018-2023, is to grow visitor spend to £1 billion a year by 2023. The role of VisitAberdeenshire is threefold: To promote high quality visitor experiences in North-east Scotland to targeted audiences in the UK and overseas.

  9. VisitAberdeenshire

    VisitAberdeenshire. 51,127 likes · 580 talking about this. The official account for tourism in Aberdeen & Aberdeenshire, Scotland.

  10. Our Team

    Laura Delaney. Head of Communications. Meet Laura. Laura is VisitAberdeenshire's Head of Communications and leads the Marketing and Communications team. Day-to-day, Laura works with journalists in the UK to promote Aberdeen and Aberdeenshire as a visitor destination. She also works with business and news desks to respond to breaking news.

  11. Things to do in Aberdeen and Aberdeenshire

    A region like no other, the North-east expands over 165-miles of paradisal coastline. From iconic landmarks by the sea such as the striking Dunnottar Castle to the eastern gateway of the Cairngorms, Aberdeen and Aberdeenshire is filled with a proud history, idyllic towns and villages, unforgettable foodie experiences, and much more.

  12. Andy Kite on LinkedIn: Glad to help the great team at

    Glad to help the great team at VisitAberdeenshire with this! VisitAberdeenshire 6,567 followers 7mo Edited VisitAberdeenshire has launched a new campaign promoting Aberdeen to North-east residents ...

  13. VisitABDN News (@tourismabdn) / Twitter

    Pinned Tweet. VisitABDN News. @tourismabdn. ·. Nov 16, 2022. VisitAberdeenshire is currently recruiting for a Business Development Executive to join the team. This exciting role will work in our Convention Bureau promoting Aberdeen as a leading Business Event destination: bit.ly/2HXqsri #visitABDN #recruitment. VisitABDN News. @tourismabdn.

  14. 15+ Things to do in Aberdeenshire: 4-Day Northeast Scotland Itinerary

    Like above, the tour ends with a dram. Distillery Rd, Oldmeldrum, Inverurie AB51 0ES. 11. Craigievar Castle. This is the 'pink castle' in Scotland and I confirm that the filter has not lied, it really is baby pink. This fairytale castle is said to have inspired Walt Disney's, Cinderella Castle.

  15. VisitAberdeenshire Update 6 December 2023 » VisitAberdeenshire

    VisitAberdeenshire Update 6 December 2023. 6 December 2023. What feels like five minutes ago we entered 2023 to the fanfare of influential lifestyle magazines ranking our region as the top travel spot for the year ahead. We now end the year with none other than the Press Association putting Aberdeenshire among its top five destinations for 2024 ...

  16. VisitAberdeenshire's 2022/23 Annual Review » VisitAberdeenshire

    Mr Foy continued: "VisitAberdeenshire's team of experts has encouraged local businesses to make changes to stimulate growth, worked with travel intermediaries to sell Aberdeen and Aberdeenshire to tour operators and secured national press coverage in travel and lifestyle titles. But we will not stand still.

  17. Home

    Welcome to the VisitAberdeenshire Content Hub. Here you can search our available assets and request access to use images, videos, music and artwork of Aberdeen and Aberdeenshire in Scotland. Using our Content Hub is easy - simply register for an account and request access to various assets. We'll let you know when your request has been approved ...

  18. Business Events In Aberdeen

    The Delegate Journey. Working with local industry bodies, universities and other organisations, the Aberdeen Convention Bureau strives to provide the very best services for business events (e.g. conferences, associations, corporate meetings and exhibitions) in the region. Prominent academics and industry experts are on hand to offer free ...

  19. VisitAberdeenshire's website for local tourism businesses

    Welcome to VisitAberdeenshire's website for local tourism businesses. We are an award-winning destination marketing and management organisation, with a brief to develop and promote the tourism offer across Aberdeenshire and the city of Aberdeen. About Us.

  20. About VisitABDN

    VisitAberdeenshire is a not for profit organisation limited by guarantee of our funders, Aberdeen City Council, Aberdeenshire Council and Opportunity North East. VisitAberdeenshire's purpose is to drive demand to visit Aberdeen and Aberdeenshire, and to support businesses to develop and meet that demand. Our values are to be collaborative ...

  21. Popular Aberdeenshire restaurant to close later this year, owners announce

    Award-winning Aberdeenshire restaurant Eat on the Green has announced it will officially close its doors, after 20 years of trading, on Saturday 28 th September 2024. Directors Craig and Lindsay Wilson put the business up for sale in 2022 and have now made the difficult decision to close the restaurant in six months time. Since it opened in ...

  22. Advertising Opportunities

    We received over 1.8 million page views on our consumer website (visitabdn.com) in 2022, an increase of 8% since 2021.Our Facebook and Instagram channels are home to over 89,000 collectively. In December of 2022, our Instagram page was able to reach over 82,800 accounts whereas our Facebook page reached over 461,400 users.. The VisitAberdeenshire e-Newsletter is home to 82,000 engaged subscribers.