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Introduction.

We are the British Tourist Authority (BTA), operating under the brand names VisitBritain and VisitEngland. As the national tourism agency, we work to raise Britain’s profile, increase the volume and value of tourism exports and develop England’s visitor economy, working with organisations of all sizes and specialities.

We are funded by the UK Government’s Department for Culture, Media and Sport (DCMS) and function as a non-departmental public body as established in the Development of Tourism Act 1969 .

VisitBritain’s  role is to   deliver growth for the visitor economy, inspiring visitors to explore Britain now through tourism and events.

VisitEngland champions domestic tourism within England and provides support to the wider industry through support of guidance and training.

Collectively, we are a trusted advisor to industry and to Government on the visitor economy, providing research and insights.

Where we work

We are active across the UK’s nations and regions and in 22 overseas markets.

We work with SMEs and destination partners to support a sustainable and resilient tourism sector in England. Through the Local Visitor Economy Partnership (LVEP) Programme we are transforming England’s visitor economy landscape and building a network for strong local leadership and collaboration to grow the value of tourism across the country.

Our overseas network supports the whole of Britain and accounts for approximately three-quarters of inbound tourism spend in Britain. We are active in Australia, Austria, Belgium, Brazil, Canada, China, Denmark, France, the Gulf Cooperation Council (GCC) states, Germany, Hong Kong, India, Italy, Japan, Netherlands, New Zealand, Norway, South Korea, Spain, Sweden, Switzerland and the USA.

We are a partnership organisation, working alongside the national tourist boards for Scotland, Wales and London & Partners as well as with global industry and non-industry partners to extend our reach and fulfil our customers’ needs.

Our international activity includes consumer marketing campaigns under the  GREAT Britain campaign . Our international reach enables us to build relationships, understand our global customers and sell Britain effectively. We gather global market intelligence , develop and maintain relationships with international media, work closely with the travel trade, secure partners on-territory and oversee public diplomacy liaison. 

Thanks to our digital expertise, we also ensure that relevant content is distributed to the customer through the most appropriate channels, allowing us to reach markets beyond those where we have a physical presence.

Our corporate priorities for 2024 to 2025

Visitbritain: international visitor value.

Grow international visitor value, position Britain as a welcoming, dynamic and diverse destination, prioritising regional and seasonal dispersion.

VisitEngland: The English visitor economy

Lead and enable a sustainable and resilient visitor economy in England.

We also have shared priorities which are:

Build our future.

Transform the way we work to compete in a digital world. Build our strengths in data. Grow and diversify our funding.

Our influence

Be a collaborative, trusted and valued partner with industry and Government. Support growth by shaping policy and providing insights.

Work as one global team. Develop and engage our people. Work by our values.

Our business plans

City of London Corporation/Antoine Buchet

For more detail on our corporate priorities and areas of focus across VisitBritain/VisitEngland for 2023 to 2024, please see our business plan (PDF 5.6 MB) .

Rich Kenworthy

For more information on our work for England, please see the latest VisitEngland business plan (PDF 243 KB) .

Meet the Board members for the BTA Board and the VisitEngland Advisory Board, and our senior management team. These are the people who decide our overall direction – working within a framework agreed by government – and monitor our performance against government targets. We meet six times per year and publish the minutes from our recent board meetings .

Nick de Bois CBE

Meet Nick de Bois CBE, Chair of our BTA Board

William Burton

Meet William Burton, Board member on our BTA Board

VisitBritain

Beth Knight

Meet Beth Knight, Board member on our BTA Board

Peter Gowers

Meet Peter Gowers, Board Member on our BTA Board.

Dame Judith Macgregor

Meet Dame Judith Macgregor, Board Member on our BTA Board.

Karin Sheppard

Meet Karin Sheppard, Board Member on our BTA Board.

Ian Edwards

Meet Ian Edwards, Board member on our BTA Board

Duncan Parish

Meet Duncan Parish, Observer on our BTA Board.

Kaveh Navid

Meet Kaveh Navid, Board Apprentice on our BTA Board.

Stephen Leckie

Meet Stephen Leckie, Observer on our BTA Board.

VisitEngland Advisory Board

Lady victoria borwick.

Meet Lady Victoria Borwick, Chairman of the VisitEngland Advisory Board.

Sarah Fowler

Meet Sarah Fowler, Board Member to the VisitEngland Advisory Board.

Allan Lambert

Meet Allan Lambert, Board Member to the VisitEngland Advisory Board.

Fiona Pollard

Meet Fiona Pollard, Board Member to the VisitEngland Advisory Board.

Nadine Thomson

Meet Nadine Thomson, Board Member to the VisitEngland Advisory Board.

Nigel Wilkinson MBE

Meet Nigel Wilkinson, Board Member to the VisitEngland Advisory Board.

Dr Andy Wood OBE DL

Meet Andy Wood OBE DL, Board Member to the VisitEngland Advisory Board.

Mel Harradine

Meet Mel Harradine, Boardroom Apprentice to the VisitEngland Advisory Board.

Rebecca Norton-Price

Meet Rebecca Norton-Price, Observer to the VisitEngland Advisory Board.

Our senior team

Patricia yates.

Meet Patricia Yates, Chief Executive.

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Louise Bryce

Meet Louise Bryce, Partnerships Director.

Liz Herridge

Meet Liz Herridge, Transformation Director.

Geoff Hawker

Meet Geoff Hawker, Interim Director of Finance.

VisitBritain/VisitEngland

Robin Johnson

Meet Robin Johnson, Global Marketing Director.

Gavin Landry

Meet Gavin Landry, International Director.

Meet Debra Lang, Director of HR and Professional Services.

Andrew Stokes OBE

Meet Andrew Stokes, England Director.

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Our purpose is to drive a thriving tourism industry, creating economic prosperity across Britain.

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Browse our career opportunities, explore frequently asked questions, and learn why VisitBritain/VisitEngland is a great place to work.

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Our annual performance and reporting

Discover our return on investment, campaign reach and contribution to the economy – and download our annual reports.

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Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

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Tourism Australia is governed by a Board of Directors who report to the Federal Minister for Tourism. The main role of the Board is to determine Tourism Australia policy and ensure that the organisation performs in a proper and efficient manner.

Michael Issenberg, Chair 

Michael Issenberg

Michael Issenberg is currently the Chairman of Tourism Australia, the Government agency responsible for promoting Australia as a business and leisure travel destination, a Director of TFE Hotels and a Director of the Star Entertainment Group, one of the leading Casino and Integrated Resort operators in Australia.

Michael is one of the most respected leaders in tourism and hospitality, with a reputation for operational excellence and the highest integrity.

As the former Chairman and CEO of Accor Asia Pacific, he led the group to more than 1250 hotels over his 26-year tenure, building a $4 billion business over 23 countries that was number one in Australia, New Zealand, Indonesia, Singapore, South Korea, Thailand, and Vietnam. With multi-national experience in the US, Australia, and Asia, he is an expert in mergers and acquisitions, having led several integrations for the Group. He is known for building strong teams and inspiring them towards a shared vision and is a lifelong champion of diversity and inclusion. He has a deep understanding of Asian cultures and the Asian consumer.

Under his leadership, Accor Asia Pacific went from the smallest contributor to the Group’s performance to the fastest-growing region, representing over 50 per cent of the global development pipeline.

Michael is a Lifetime Member of the Tourism and Transport Forum in Australia and the Cornell Hotel Society. He is a former member of the global Accor Executive Committee, and previous Chairman and Director of Reef Casino Trust and Director of the A-HTrust, with a strong understanding of public company governance. An innovator at heart, he played a pivotal role in establishing Accor Vacation Club, the region’s first points-based timeshare business.

Michael has been recognised for his vast contribution to tourism many times including an esteemed Ordre National de la Legion d’honneur and Ordre National du Mérite from the French Government. He was named Hotelier of the Year 2012, 2015 and 2020 at the Hotel Management Awards and International Hotelier of the Year 2014 at the China Hotel Investment Conference. In 2020, he was presented with the prestigious Golden Horse Award as the Annual Influential Figure of Global Cultural Tourism Industry in China.

Michael’s previous roles include Chief Executive Officer at Mirvac Hotels, Director at Horwath and Horwath and Director of Development at Merlin Properties. Michael holds a degree in Hotel Administration from Cornell University.

Michael was appointed as Tourism Australia’s Chair in October 2021.

Jeff Ellison AM, Deputy Chair

Jeffrey Ellison AM

Deputy chair.

Jeffrey Ellison is the Chairman of the Kelsian Group Limited. Prior to this (until January 2020) he was the CEO and MD of the SeaLink Travel Group (now part of the Kelsian Group), a position he held since early 1997.

Jeff is a Chartered Accountant, joining SeaLink following eight years in private practice. Kelsian Group is an ASX 200 listed company and operates in the tourism and transport industries. As of June 2021, Kelsian transports over 207 million customers per annum, with operations in all states of Australia, in Singapore and London.

Jeff is a Fellow of Chartered Accountants ANZ and the Australian Institute of Company Directors and has been awarded a Life Membership by TTF Australia. In 2013, he won the SA Tourism Award for Outstanding Contribution by an Individual and was the 2014 Ernst & Young Entrepreneur of the Year for the Central Region. Jeff has also held appointments on the Adelaide Convention Centre Board, TTF Australia, SA Tourism Commission Board and the SA Botanic Gardens and State Herbarium Board. Jeff joined Tourism Australia’s Board in November 2018 and was appointed Deputy Chair of the Board and Chairman of the Audit and Finance Committee in July 2020.

Phillipa Harrison, Managing Director

Phillipa Harrison 

Managing director.

As the Managing Director Phillipa is responsible for driving Tourism Australia’s strategies to create sustainable international demand for Australia’s tourism experiences and working with the tourism industry to support the sector’s recovery from the impacts of the events of 2020.

Phillipa first joined Tourism Australia in February 2017 as Executive General Manager International, to lead the organisation’s international operations for Asia, the Americas, Europe and New Zealand as well as Global Distribution and Partnerships.

Prior to joining Tourism Australia, Phillipa spent six years working for Hamilton Island Enterprises and before that held a variety of globally-focused senior sales, marketing and product roles across ecommerce, retail and wholesale tourism platforms, based in both London and Sydney.

Phillipa holds a Bachelor of Arts (Mass Communication and Psychology) from Macquarie University and an MBA from AGSM at the University of NSW.

Annabel Dolphin, Director

Annabel Dolphin 

Annabel Dolphin is currently Executive Director of award-winning regional travel agency Helloworld Mackay, Mt Pleasant and Townsville. She is an experienced non-executive director with over 20 years specialising in strategic human resources, organisational design, and culture change across a diverse range of sectors, including travel and tourism.

Annabel has a passion for the not-for-profit and mutual sector and is currently President of the Saints Netball Club Mackay Inc, and Director of RACQ Group Ltd including its subsidiaries.

Annabel is Executive Director of her own firm, Dolphin Ventures Pty Ltd, where she sits on several independent advisory boards within the mining, civil construction, manufacturing, and professional services sector. Annabel has also served as a chair of TAFE. Annabel joined Tourism Australia’s Board in November 2021.

Ian Horne - Director

Ian Horne is a leading advocate for the hotel, hospitality, and tourism industry, having been the CEO of the Australian Hotels Association (SA) on two occasions for a total of thirty-one years. He holds a Master of Business Administration from Adelaide University and completed an Executive Education program at Stanford University's Graduate School of Business.

His advocacy in the tourism, business events, accommodation and hospitality industry, is reflected in positions held on the boards of the South Australian Tourism Commission, including chair of audit and risk, is the Vice Chair of the Business Events Adelaide (formerly Adelaide Convention Bureau) and his appointed in 2023 to the board of the Adelaide Venue Management Corporation (AVMC) & to the SA Skills Commission.

Ian’s roles and responsibilities cover four decades and reflect the commitment, drive and dedication that go well beyond the job that has seen Ian considered a major influencer, campaigner and advocate on all policy issues that have impacted the tourism and hospitality industry.  Ian most recently was part of the team that facilitated the establishing of Accommodation Australia as the single strong voice for tourism accommodation in Australia. As the long-term CEO the Australian Hotels Association (SA) he has been a source of advocacy and leadership at industry and sector level through pandemics, a global financial crisis, globalisation and technology revolutions. A record few can match.

He has been at the forefront of change and transformation of the hotel and hospitality sector and consequently tourism. Ian joined the board in August 2023.

John Hart, Director

John Hart, OAM

John Hart is currently the Executive Chair for the Australian Chamber – Tourism, the peak national body of tourism organisations in Australia. John has spent over 30 years working in the tourism and hospitality industry in operational, human resources and industrial relations roles. He holds a Bachelor of Commerce majoring in business law and a Master of Business Law and was awarded an Order of Australia medal for services to tourism in 2021.

John is Chair of Australian Grape & Wine and the National Tourism Industry Training Committee and a board member of the Australian Business Register, the Angus Knight Group, Food Standards Australia and New Zealand, and Rangelands NRM.

John joined Tourism Australia’s Board in November 2018.

Penny Fowler, Director

Penny Fowler

Penny is Chair of the Herald & Weekly Times and News Corp Australia’s Community Ambassador.

Penny is Chair of the Royal Children’s Hospital Good Friday Appeal, Deputy Chair of The Royal Botanic Gardens Victoria and Chair of The National Portrait Gallery, and Board Member of Tech Mahindra. She is also on the Advisory Boards of Visy and the St George Foundation.

A graduate of the Australian Institute of Company Directors, Penny holds a Bachelor of Business degree with a major in Marketing from Monash (Chisholm) University and is a CEW member.

Penny joined Tourism Australia’s Board in July 2019.

Georgina Richters, Director

Georgina Richters

Georgina is an Executive who has extensive and diverse experience in the corporate sector with a focus on governance, government, business, and the performing arts.  As Deputy Chair of the Brisbane 2032 Olympic and Paralympic Legacy Committee, Board Trustee of the Queensland Performing Arts Centre (QPAC) and Chair of the Queensland Arts Ministers’ First Nations Arts and Cultures Panel, Georgina brings first-hand professional experience. A strategic leader, Georgina’s two-world view underpins her success in Executive, Board Member and Advisor appointments. 

Georgina is currently the Principal and Lead of First Nations Advisory, an Aboriginal owned management consulting practice between Georgina and Brisbane based consultancy Environment Land Heritage Pty Ltd. She is a former national board member for Bravehearts and an advisor to Tourism and Events Queensland First Nations Advisory Group; the Qld State Lead for PwC’s Indigenous Consulting, a world first, profit for purpose consultancy group servicing corporate, government and not-for-profit clients, and the CEO of the Western Cape Communities Trust.

She has worked in leadership roles within the public, private and not-for-profit sector and has more than 25 years experience working in Indigenous affairs at national, state, local and community levels.  Georgina has a strong record of involvement in strategically planning and developing business improvements and implementing the strategic direction and thinking of organisations.

Georgina is passionate about delivering innovative community-based and led solutions that protect, restore and build the social and economic well-being of Aboriginal and Torres Strait Islander communities across Australia.

Linda Wayman, Director

Linda Wayman

Linda is a Non-Executive Director with more than 25 years’ experience. She is currently the chair of Carers WA, and on the boards Carers Australia and Tennis West; and most recently she was on the boards of Tourism WA and Venues West. Her previous board experience includes the Committee for Perth, the State Library of WA Foundation (chair), Rally Australia and Football West.  

She headed up the Perth division of Southern Cross Australia, Australia’s largest broadcaster for 15 years and led Perth’s leading radio stations through a changing and competitive landscape, including the commercialisation of the business’ digital assets. Linda has held senior executive service roles in government with the Western Australian government as general manager of EventsCorp, the State’s major event agency; and in the Victorian government in roles in marketing, communications and public affairs. She has extensive experience in government policy and corporate affairs in portfolios such as tourism, small business, planning and infrastructure.

As principal of her marketing and communications business, Linda has developed strategies for destinations as varied as the City of Fremantle and Cocos Keeling Islands.

Linda is a former WA Telstra Businesswoman of the Year and Advertising Person of the Year. She is a graduate of the Australian Institute of Company directors and has a Masters of Communication.

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Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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Francis Gichaba

Board Chair

John Chirchir

Ag. Chief Executive Officer

John Lekakeny Ololtuaa

Principal Secretary, State Department of Tourism

Alphina Bwaley

Victor M. Shitakha

David M. Tanki

Jacklyne Cherop Tai

Jane-Anne Munyao

David Kinyangi

Anthony Muriu

David Mwangi

NEOM LEADERSHIP

The world’s biggest project needs some of the world’s most talented people. That's why the NEOM leadership team consists of innovators and visionaries who do things differently.

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Nadhmi Al-Nasr

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Rayan Fayez

Jassir Al-Jassir

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Dr Mahmoud Alyamani

Health, Well-Being, and Biotech Sector Head

Managing Director, Media Industries

Joseph Bradley

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Jason Davies

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Niall Gibbons

Head of Tourism

Denis Hickey

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Michael Lynch

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Jan Paterson

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Roberto Penno

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The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism.

WTTC promotes sustainable growth for the Travel & Tourism sector, working with governments and international institutions to create jobs, drive exports and generate prosperity. Council Members are the Chairs, Presidents and Chief Executives of the world’s leading private sector Travel & Tourism businesses.

Alongside our Council Members and board of Vice-Chairs, Op-Co and Executive Committee, from our Member organisations, our WTTC directors are responsible for guiding the work of the Council in the fulfilment of its mission. The WTTC Directors, based across the world, have expansive knowledge not only in their fields but also in Travel & Tourism as a sector and work with knowledgeable teams to bring the mission to life.

If you would like one of the WTTC Directors to speak at your event, please fill out our speaker request form .

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SVP Advocacy & Comms

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Teresa Vallis

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WTTC ambassadors

Selected by WTTC's Chairman and CEO, the WTTC Ambassadors work closely with the council to expand its presence, voice, and influence in key markets. Our ambassador programme identifies global travel industry leaders with proven records of success in key markets to work alongside WTTC, bringing strong experience from careers in the tourism industry.

Adolfo Favieres

Alejandro Zozaya

Christopher Rodrigues

Dho Young-Shim

Gerald Lawless

Hiromi Tagawa

Jean-Claude Baumgarten

Kathleen Matthews

Martin Cowley

Martin J Craigs

Michael Frenzel

Michel Taride

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Meet the Board

Tourism pei board of directors.

The Tourism PEI Board of Directors is a private-sector-led advisory board responsible for setting broad policy and strategic direction of the Crown. The Tourism PEI Board plays an instrumental role in coordinating and aligning government and industry collaboration to grow and maximize tourism returns for the Province.

David Groom

Chairperson.

David Groom is the president of The Quality Inn & Suites and Brothers 2 Restaurant Summerside.

David is a third-generation Hotelier with 45 years of experience in the hospitality and tourism business. The Quality Inn & Suites in Summerside is the oldest Choice Hotel property in Canada and one of the oldest in the Chain of 6,400. The property has kept pace with the changing consumer needs. David also owns and runs the Brothers 2 Restaurant which turned 50 this year. David is the owner of Feast Dinner Theater and Dooly’s, Newfoundland.

David is a Board Member of Explore Summerside, Co-Chair with his wife Sharon of the West Prince Kidney Foundation, Sponsor of the Coats for Kids for the Boys & Girls Club of Summerside, and Owner/President of the Summerside Western Capitals hockey team. David and Sharon have five children - Lindsey, Zach, Branson, Spencer & Taylor. Lindsey and Spencer represent the fourth generation of the family business.

Louise Arsenault

Member at large.

Louise has been in the hospitality industry for many years. Presently, Louise is General Manager of Mill River Resort .Prior to 2016, she spent 25+ years with Rodd Hotels and Resorts in various positions in Mill River. Louise has sat on various local boards over the past 35 years and truly understands the importance of the impact tourism has to our Island economy .

Louise holds a passion and enjoyment of being part of creating incredible memories for our guests who visit for the first time or our returning families and individuals who have grown to love and feel part of PEI.

John Cudmore

Member at large.

John Cudmore is a native Islander who has been involved with the Holman Grand Hotel since the modern boutique hotel opened in 2011. Previously, John spent many years managing hotels and resorts for a leading regional hotel chain, serving as president and chief operating officer.

John is a respected figure in the tourism sector. He has generously given his time and experience in mentoring employees in the industry and in assuming leadership roles on a voluntary basis with the boards of key industry organizations such as the Canadian Tourism Commission, Capital City Events, Meetings and Conventions PEI, Charlottetown Special Events Reserve Fund and others.

He is currently president of Dyne Holdings Limited and leads operations of all properties in the group of companies including Confederation Court Mall and office complex, over 300,000 square feet of commercial and retail space; Dundee Arms Inn and Redwater Rustic Grille.  Most recently John managed and oversaw the development of the Arts Hotel, Dali Café and Trailside Music Hall which opened in August 2020. The 83-room hotel and 8000+ square-foot event and restaurant space is Charlottetown’s newest hotel and live music venue.

Jacqueline Desroches

Jacqueline Desroches is a co-owner of the Gables of PEI Resort Inc. which includes a premier rental management company as well as the operations of accommodations and resort-style community living in Stanley Bridge, Prince Edward Island.  

Prior to purchasing the Gables of PEI Resort Inc. seven years ago, Jacqueline worked within the golf industry, growing her passion and understanding for the tourism and hospitality sector of Prince Edward Island. With personal and family connections from tip to tip of the Island, Jacqueline understands the true value of Island hospitality.

Perry Gotell

Perry lives in Georgetown Royalty with his Wife Patricia who are both very invested in tourism. Perry is the proud founder and owner of PEI’s leading experiential provider. Tranquility Cove Adventures is based in Georgetown on the Points East Coastal Drive, a tourist destination offering unique experiential products to our visiting travellers. Perry started Tranquility Cove Adventures in July 2008. In 2014, Perry retired from his commercial fishery to focus 100% on tourism.

Before starting Tranquility Cove Adventures, Perry was a bonafide commercial lobster fisherman and rock crabber for 30 years. Perry is very active on many high-profile Island and off-Island Boards including the: Prince Edward Island Liquor Control Commission; Prince Edward Island Cannabis Management Corporation; Charlottetown Airport Authority; Tourism PEI; Gros Morne Institute for Sustainable Tourism; Harbour Authority of Georgetown; and Destination Georgetown, Peninsula Inc. In the off-seasons, Perry offers tourism-related workshops and learning programs for new entries into tourism all across Eastern Canada. Perry also holds his Fishing Masters IV and is a Federally Certified Tourism Guide.

Derrick Hoare

Derrick Hoare is the Proprietor of The Table Culinary Studio, a multiple award-winning restaurant located in New London, Prince Edward Island, that specializes in hyper-local cuisine

Before opening The Table six years ago, Derrick spent 30 years as a Senior Executive in the Healthcare sector, working across Canada. He has extensive experience in the operational administration of seniors’ long-term care and retirement homes as well as managing human resources and conducting collective bargaining.

Derrick is a Certified Mediator specializing in Workplace Fairness and Employee-Employer Dispute Resolution.

Matthew Jelley

Vice-chairperson.

Matthew Jelley is President, CEO and Co-Founder of Maritime Fun Group, the largest private sector operator of tourism attractions in Atlantic Canada.

Matthew is heavily involved in the tourism industry, operating three maritime based amusement parks with his three brothers - Shining Waters Family Fun Park, Sandspit Amusement Park, and Magic Mountain. The company also operates a number of other attractions including Ripley’s Believe It or Not! Cavendish, the Cavendish Beach Adventure Zone, and Mariner’s Cove Boardwalk. In addition to tourism attractions, the company also operates a number of food service locations in Cavendish, Charlottetown and Moncton employing over 550 individuals at peak season.  In 2021, Matthew launched a new company, Tidal Event Management Systems Inc, to provide technology solutions to the event and venue management sector across Atlantic Canada.

In addition, Matthew is active in his community as mayor of the Cavendish Resort Municipality, Chair of the Cavendish Sewer Utility and Chair of the Franchise Advisory Council for BeaverTails Canada Inc. Matthew has previously served on the Tourism Advisory Council, the Central Coastal Tourism Partnership, and seven years as president of Tourism Cavendish Beach. Matthew is also a non-practicing member of the Law Society of Prince Edward Island.

Matthew, a native of Summerside PEI attended Acadia University, the London School of Economics (LSE) and the University of Toronto attaining the degrees Bachelor of Arts (Honours), Master of Arts (Economics) and Juris Doctor (Law).  He has recently completed an Executive Certificate in Strategy and Innovation from the MIT Sloan School of Management.

Kirk Nicholson

Kirk Nicholson has been involved in the transportation business since 1999 as an agency owner/operator for AVIS BUDGET group. In 2005, Kirk extended his entrepreneurial footprint and purchased an automotive service franchise. During Kirk’s tenure, the business was named in the top 50 franchises in North America for customer service ratings and repeat visitation; the business was sold in 2011. 

In April 2021, Kirk took on the role of tourism operator advisor with the Tourism Industry Association of PEI (TIAPEI) to help the industry navigate Covid-19 funding programs. His focus was to get as many tourist operators as possible through the pandemic to better times by mentoring, coaching and providing hope. 

Kirk became involved with TIAPEI as a board member in 2014. He took on the role of treasurer in 2016 and added the position of president until March 2021. 

Kirk holds a business degree from UPEI. In 1991, he moved to Halifax to work in sales with a newspaper and office equipment business. By the mid-90s, a transition to management in the emerging Internet industry of PEI brought him home. 

Kirk lives in Stratford PEI with his wife Sandra and two children Evan and Sarah. 

Interested in becoming a Board member?

Members of the Tourism PEI Board of Directors are appointed by the Government of Prince Edward Island, recruited from qualified applicants who collectively have the full range of competencies, experience or personal attributes required to provide effective governance of Tourism PEI

Recruitment for all of the Province’s agencies, boards and commissions, including the Tourism PEI Board of Directors, is conducted through Engage PEI . 

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TOURISM MALAYSIA APPOINTS NEW CHAIRMAN AND BOARD OF DIRECTORS

PUTRAJAYA, 3 November 2023 – The Malaysian Tourism Promotion Board (Tourism Malaysia) announces the appointment of YBhg. Datuk (Dr.) Yasmin Mahmood as its new Chairman together with eight other new Board Members under the Malaysian Tourism Promotion Board Act 1992 (Act 481).

Appointed with effect from 8 September 2023, Datuk (Dr.) Yasmin has over 30 years of experience in the technology industry involving the public and private sectors including holding important positions as Managing Director of Microsoft Malaysia, Chief Executive Officer of Malaysia Digital Economic Cooperation (MDEC), and Executive Director of YTL Communications Pte Ltd.

Meanwhile, YBhg. Dato' Yeoh Soon Hin, who formerly served as Chairman of the Penang State Tourism and Creative Economy Committee, is appointed as Deputy Chairman of Tourism Malaysia effective 9 October 2023. Also appointed by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture as the Board Members are representatives from various fields related to the tourism industry, including from the Ministry of Tourism, Arts and Culture (MOTAC), the Ministry of Finance, and the Malaysian Immigration Department.

YB Dato Sri Tiong King Sing said: "It is my hope that the new lineup of Board Members can reform and help drive the country's tourism industry in line with an effective strategic plan to increase more foreign tourist arrivals, especially in anticipation of Visit Malaysia Year 2026 and in boosting Muslim-friendly tourism.

"With their diverse backgrounds from various fields, I am confident that they will contribute and keep a renewed, positive impact on the industry, especially in boosting the excellence of MOTAC and Tourism Malaysia," he said.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook , Instagram , Twitter , YouTube , and TikTok .

For enquiries, please contact:

Solehuddin Ahmad Deputy Director Corporate Communications Division [email protected] Tel: +603 8891 8456

Muadz Samat Assistant Director Corporate Communications Division [email protected] Tel: +603 8891 8755

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Boards of Directors in Tourism Organizations: Roles and Innovative Climates

As the ultimate decision makers in organizations, boards of directors have a strong influence on organizational success. This study contributes to better understanding of the mechanisms of boards within the tourism sector, more precisely, destination-based tourism organizations wherein several stakeholders collaborate. First, we examine how tourism directors perceive their roles including strategic, control and service roles. Second, as tourism organizations are in a constant need for development and innovation, we study the role of innovative climates as part of the board dynamics. Third, we compare limited liability companies with other tourism organizations to explore the influence of legal structure on the perception of board roles and innovation. The directors perceived the control and strategic tasks as the most relevant for the boards of tourism organizations. Furthermore, they reported generally high scores on climate for innovation with somewhat stronger emphasis on the performance-related climate factors “objectives – mutual and achievable goals” and “task orientation – focus on excellence” than the factors more closely related to social relationships (“support” and “participative safety”). Limited liability companies scored significantly higher on the control and strategic roles as well as the combined climate for innovation variable indicating a stronger investment in the organizations due to the legal responsibility linked to the role of director in such organizations.

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Board of Directors

Allyson Tonelli (she/her)

Kingston. ON

Allyson Tonelli’s dynamic career in sales, advertising, and integrated marketing has given her the opportunity to work in film and television, sport and recreation, and now tourism. As Director of Sales for Tourism Kingston, she oversees the Travel Trade, Business Events, and Sport and Wellness portfolios. Allyson is responsible for creating robust sales pipelines, innovative sector development plans, and most importantly, business relationships, that anticipate and respond to the ever-changing tourism landscape.

Janet Guthrie (she/her)

City of Leduc, AB

Janet Guthrie is the Sport Tourism Coordinator for the City of Leduc, a community recognized by the GSI Canada Index as one of the country’s top sport hosting communities with a population under 50,000. Involved in sport hosting throughout her life, Janet’s passion for sport tourism took hold in university when she had the opportunity to host the World Junior Luge Championships during her practicum experience. Ever since, she has strived to deliver a stand out experience for all events, leading to consistent recognition at the STC Prestige award.

Scott Pritchard (he/him)

PGA TOUR Americas

A sports industry professional with nearly 20 years of experience in business development, Scott Pritchard is currently the Executive Director – PGA TOUR Canada. He is passionate about building and fostering new relationships as well as finding new and innovative ways to grow personally and professionally. His current focus is on building effective sponsorship / partnership programs, strategic planning and event management.  

A graduate of the University of Ottawa with a B.A. in Communications/Political Science, he also has a Professional Certificate in Public Sector and Non-Profit Marketing from Carleton University and is a graduate of the Broadcast Journalism program at Humber College. He is also a Certified Association Executive, the internationally recognized designation from the Canadian Society of Association Executives.  

Carson Ackroyd

BOARD MEMBER

Tourism Calgary, AB

Carson Ackroyd is a Sales, Marketing and Communications professional with more than 25 years of experience in a number of industry sectors.

He started his career with the Sun Media organization where he worked for 13 years in a number of roles that included running the marketing, promotions and circulation sales for both the Edmonton Sun and the Calgary Sun before transitioning to lead the advertising sales team at the Calgary Sun. He transitioned to become the Vice President of Marketing and Communications for ATCO for more than a decade. In this role, he had a 100+ person team responsible for all aspects of marketing and communications for a multi national conglomerate in the energy, utility and structures and logistics business.

In 2018, Carson became the Sr. Vice President of Sales at Tourism Calgary where he leads a team responsible for attracting sport & major cultural events to the city as well as meetings & conventions.

In addition to his professional background, Carson has served on the Board of Tourism Calgary, Ag For Life, Calgary Blizzard Soccer Club and Silver Springs Golf Club.

Zanth Jarvis (he/him)

Tourism London, ON

Zanth Jarvis is an experienced sport tourism professional who currently serves as the Director of Sport Tourism with Tourism London. Over the past decade, Zanth has played a large role in helping to attract numerous national and international sporting events to London, Ontario. This includes the 2023 Tim Hortons Brier, 2022 Vanier Cup, 2018 Para Hockey World Cup, and 2018 Ontario Summer Games, which have helped drive significant visitations and economic impact to the city. A graduate of Western University’s Sport Management program, Zanth’s connection to London and sports run deep. He’s also spent many years working with Sport Tourism Canada and their clients on the STEAM program, overseeing data collection for economic impact projects. Zanth’s unique experience working with Sport Tourism Canada, along with his perspective as a host city, will provide valuable insight to the Board of Directors

Colby Pridham (he/him)

Events East Group, NS

Colby Pridham is a strategic leader in the sports, entertainment, and events industry, known for his expertise in driving growth and fostering valuable partnerships. With a wealth of experience in sales strategy, relationship management, stakeholder partnerships, and event management, Colby brings a diverse skill set to the field. As the Senior Manager of Partnerships & Event Development at Events East Group, his visionary leadership at Scotiabank Centre has been instrumental in propelling growth and achieving remarkable outcomes. Additionally, his commitment to community development is evident through his involvement on the board of Kids Up Front – Atlantic. Colby’s dedication to advancing sport tourism in Canada, combined with his ability to deliver results, makes him an invaluable asset in his role as a board member.

Cindy Medynski (she/her)

Explore Edmonton

As the Director of Sport and Culture Events at Explore Edmonton, Cindy Medynski aims to bring once in a lifetime experiences to Alberta’s vibrant capital.

While working to elevate Edmonton’s profile internationally as a leading sport hosting destination, she guides a motivated and enthusiastic team as they curate a wide array of sports and cultural events that celebrate the spirit of Edmonton. In her role, Cindy collaborates within the unique and dynamic City of Edmonton/Explore Edmonton partnership, working since 2017 to bring significant economic and social impacts to Edmonton.

Her dedication to sport and events began as a young multi-sport athlete and event volunteer, eventually working her way on to some notable local organizing committees in Edmonton, like the FIFA Women’s World Cup and the ITU World Cup Triathlon.

A firm believer in the transformative power of sport tourism, Cindy sees events as catalysts for human connection, community enrichment and destination development. Having been born and raised here, Cindy has proudly chosen to raise her young family in this extraordinary city.

Michelle Collens (she/her)

Sport Hosting Vancouver, BC

Michelle Collens is a senior leader working closely with all levels of government, tourism partners, and community organizations driving economic and social development opportunities in the City of Vancouver. A graduate of UBC playing varsity volleyball for the Thunderbirds, Collens has made a career of her passion for sport. Focused on the area of sport events, she has worked with great organizations such as UBC Athletics, Sport Kelowna, 2010 Legacies Now, and BC PavCo.

Kevin Eshkawkogan

Indigenous Tourism Ontario

Kevin is an Anishnabek and is a member of the M’Chigeeng First Nation on Manitoulin Island.

Kevin has been a key player in the development of Indigenous cultural tourism in Ontario since 2003. Kevin was an integral part of the development and growth of the Great Sprit Circle Trail (GSCT) on Manitoulin Island, one of the country’s most renowned Indigenous tourism organizations that provides culturally authentic Indigenous experiences to visitors along with marketing support to Indigenous operators.

He has provided leadership to GSCT for over 15 years and has imparted his guidance to countless individuals throughout Manitoulin Island, Ontario, Canada, and beyond. Kevin works tirelessly to unite Indigenous tourism providers, grow market reach and bring meaningful employment opportunities to the region. Kevin is a mentor and visionary who works closely with his community to ensure sustainable and organic growth within the Indigenous tourism industry. In 2015, Kevin was named the Tourism Champion of the Year by the Tourism Industry Association of Ontario. He has also been recognized by numerous media outlets for his accomplishments within the industry.

Kevin sits on a variety of boards including the Tourism Industry Association of Ontario (TIAO). He has also helped establish ITO, Indigenous Tourism Association of Canada (ITAC), Northeastern Ontario Tourism, Destination Northern Ontario, the Manitoulin Hotel and Conference Centre, and many other tourism organizations and businesses. He also sits on the Destination Ontario Sector Advisory Committee, Tourism Skillsnet Ontario Council, and the Trans Canada Trail Indigenous Advisory Committee.

Lori Talling (she/her)

Sport Durham, ON

Lori Talling has led the Region of Durham’s sport tourism program (Sport Durham) since 2015. She has collaborated with national and provincial sport organizations and community partners to host multiple sport events in Durham Region, with a focus on providing memorable participant experiences and generating lasting sport and social legacies. Lori has a passion for leading initiatives that champion inclusion and accessibility, such as the award-winning 2019 Ontario Parasport Games. Her first role with the Region of Durham was as a project and risk management consultant for the first region-wide festival. She also held increasingly progressive information technology, project, internal audit, and risk management roles during her 20-year career at Rogers Communications.

Nolan Thiessen (he/him)

Curling Canada

Nolan Thiessen is in the unique position today of playing a leading role in organizing some of the biggest sporting events in Canada, events that in his past life as an athlete he we was trying to win, and on three occasions actually did.

Nolan, earned his CPA, CA designation in 2006 while articling at a national accounting firm before moving into a managerial role with a big four firm for five years.

Nolan, then took a hiatus from corporate life while competing internationally in curling, winning three Brier Championships as well as one gold and one bronze at the World Championships.

Post playing career Nolan started working in various areas of Curling Canada’s business operations where he now leads the events team to help drive exceptional experiences for athletes, ticket purchasers, broadcast viewers, sponsors as well as funding agencies who help deliver Curling Canada’s Season of Champions.

Nolan, has served in the past as Chair of the World Curling Federation’s Athlete Commission and currently serves on the World Curling Federation Competition & Rules Commission.

Kathleen Trainor (she/her)

Tourism Barrie, ON

Kathleen Trainor is the Executive Director of Tourism Barrie. Kathleen Trainor has over twenty-five years of experience in business in both the private and non-profit sectors. Kathleen is entrepreneurial by nature, and she combines her wide range of skills, knowledge, experiences, and creative big-picture strategic project management skills with her business performance.

For the past five years, Kathleen’s Board of Directors experience has been as Treasurer and President of the Destination Marketing Association of Canada (DMAC). During her tenure with DMAC, she facilitated the evolution of the organization to become the Canadian Destinations Leadership Council (CDLC).  The CDLC is a standing committee of Destinations International, which is a forum for Canadian destination organization executives to meet regularly throughout the year to coordinate key industry issues, including advocacy, resourcing, policy, and marketing.

Kathleen is committed to growing and strengthening the tourism sector as a leading economic driver for communities across Canada. 

Kathleen has lived and travelled extensively around the world. Her world travels and cross-cultural experiences have given her the ability to relate to people of different cultures and circumstances and skills in conducting business in this multicultural country and the global economy. And, most importantly, seeing Canada’s strengths as a world-class destination.

Linden Leung

Volleyball Canada

Linden Leung is the Chief Operating Officer for Volleyball Canada and has been with the organization for over fifteen years. He is involved with various business areas including , sport event planning, strategic planning, human resources, and financial management. Linden is a strong believer in sport tourism being beneficial to communities and sport organizations. He is currently putting the finishing touches on his MBA from Queens University.

Pam Lacroix

Richmond Sport Hosting

Pam Lacroix is currently serving as the Manager for Richmond Sport Hosting in the City of Richmond. Her journey in this field began in 2008 with her role at the Richmond Olympic Oval, where she was able to support in the Oval’s preparations to host the 2010 Winter Olympic Games and was offered a firsthand look at the intricacies of event hosting on an international scale. Since then, Pam has played a key role in developing the event hosting program at the Richmond Olympic Oval.

Her collaborative efforts with numerous provincial, national, and international sport partners underscore her commitment to excellence and innovation in the field. Pam possesses a profound understanding of the unique qualities each sport brings to an event, ensuring tailored and memorable experiences for participants and spectators alike. Pam is passionate about creating impactful and inclusive events and is committed to fostering a vibrant and dynamic sport culture in Richmond.

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