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Aruba’s Tourism Soars: Strong Demand Boosts Passenger Numbers and Revenues

ORANJESTAD – Minister of Tourism and Public Health, Mr. Dangui Oduber, is very pleased with the recent figures from the Aruba Airport Authority (AAA). The AAA recently published its figures for the month of August. The report shows that passenger traffic has seen a growth of 113% from August 2022 to August 2023, equivalent to an additional 107,000 passengers.

The AAA report also noted a 104% recovery in passenger traffic compared to the year 2019. This is certainly impressive, according to the minister. Our largest market remains the American market, with 73% of the traffic coming from North and South America. The numbers indicate a strong demand for Aruba as a destination.Minister Oduber announced that AAA predicts they will see a 7% growth in revenue by the end of 2023 compared to 2019, and 12.5% more than in 2022. According to AAA’s forecasts, there will be an 11% growth in revenue in 2024 compared to 2019.Aruba’s tourism is currently experiencing its peak, as all indicators show.

The government continues to invest in improving the Aruban product to keep Aruba competitive with other islands in our region. Tourism remains the primary driver of our economy.

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How the “Aruba Effect” Is Creating Sustained Tourism Growth 

“You leave Aruba as a different person. You’ll see. There’s a normal you, then an Aruba you.”

That was the feeling from Luis Perez, a repeat visitor to Aruba, who took part in a recent study the Aruba Tourism Authority conducted to discover the intangible reasons why visitors are drawn to the Dutch Caribbean island. 

Aruba calls it the “Aruba Effect,” and it’s proving to be an irresistible siren song for an island that is in the midst of a tourism boom. 

Stayover arrivals are up by 10 percent in 2023 compared to what was an already robust 2022, while tourism receipts are 21 percent higher than they were a year ago, as “One Happy Island” continues to turn a successful pandemic management policy into sustained, strong tourism growth. 

Aruba this week is holding its first-ever Global Tourism Conference at the Hyatt Regency Aruba, a summit that brought together partners from the island’s three major source markets: North America, Europe and Latin America. 

“The number of global stayover arrivals is poised to surpass the levels seen in 2019,” said Ronella Croes, CEO of the Aruba Tourism Authority. “We maintain an optimistic outlook in respect to the projections for 2024, while being mindful of the ever evolving circumstances both locally and globally that continue to exert their influence on the travel and tourism environment.”

The success is in large part due to a unique visitor engagement with the island, which has put visitor experience — and visitor happiness — at the center of its tourism strategy. 

Sanju Luidens, the ATA’s Chief Marketing Officer, spoke of the island’s reframing of the traditional tourism paradigm: that Aruba looks to change visitors from the inside out — to help visitors become a happier version of themselves, and let them take that happiness back home with them. 

The island’s growth will also be buoyed by a revitalized hotel pipeline that includes three major new hotels and an expansion. 

Over the next two years, Aruba will be welcoming a new 240-room Iberostar Grand, slated to debut in October 2024; a 200-room St Regis that is slated to debut at the end of next year; and, in the first hotel for the town of San Nicolas, Hyatt’s new Secrets Bay Beach. 

The iconic Hilton Aruba Caribbean Resort is also undertaking a significant expansion, one that will see an additional 160 rooms opening by the middle of 2025. 

That follows the recent opening of the new Embassy Suites Aruba. 

As for 2024, Aruba is projecting 3 percent further growth next year, along with a 6 percent jump in tourism receipts and a 1 percent increase in revenue per available room. 

On the cruise side, Aruba is forecasting a 17 percent jump in passenger visits. 

But it all comes back to what Croes called a unique brand of tourism “balance.”

“We prioritize the well-being of our residents,” she said. “We strive to ensure that our visitors not only enjoy the beauty of our islands, but also the warmth of our people and community. Our brand of hospitality is not just a tradition, it is a reflection of our identity — making every visitors feel not just like a guest, but as a member of our extended family.”

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Aruba’s Tourism Sector Flourishes with Record-Breaking Numbers in 2023 high season

• May 22, 2023

Aruba’s tourism industry has experienced a remarkable resurgence following the challenges posed by the global pandemic. The Minister of Tourism recently presented a report highlighting the significant achievements and positive growth in the sector. With notable improvements in key indicators, Aruba has positioned itself as a premier tourist destination. This article delves into the impressive statistics and ongoing infrastructure upgrades that contribute to Aruba’s success as a sought-after vacation spot.

Aruba has witnessed a surge in tourist arrivals, reflecting the exceptional progress made in just the first four months of 2023. Stay-over tourists have seen a significant increase, with over 415,000 visitors arriving in Aruba during this period. Furthermore, the island has welcomed approximately 425,000 cruise tourists, marking a 15% increase compared to pre-pandemic levels in 2019.

Aruba’s commitment to providing a high-quality experience is reflected in the improved indicators and revenue generation. The Average Daily Rate (ADR) for hotels has seen a historic increase of 14% year-to-date (YTD) compared to 2019, showcasing the caliber of tourists visiting the island. The Revenue per Available Room (RevPAR), a crucial metric, has also demonstrated substantial growth. Aruba’s success in these areas sets it apart from other Caribbean islands grappling with similar challenges.

While the United States remains Aruba’s strongest market, another emerging market has gained prominence. Thanks to the recent airlift connecting Aruba and Colombia, Colombian tourists have started to flock to the island, contributing to its overall growth. Aruba’s reputation as a favored destination has also been reaffirmed by a recent survey conducted in the United States, ranking it as the fourth most desirable country to visit during the summer.

Aruba’s focus on guest satisfaction has resulted in impressive feedback from visitors. In April 2023, the guest satisfaction index reached an outstanding score of 9.1 out of a possible 10. Aruba’s exceptional performance compared to other Caribbean islands is a positive sign for its overall economy, underlining the positive impact of tourism on the country’s prosperity.

Aruba’s commitment to continuous improvement is evident through various infrastructure upgrades. The ongoing Seroe Colorado Master Plan, with Phase 2 nearing completion, promises a refreshed look for the area, including a new tennis court with a nearby restaurant and kiosks. Additionally, enhancements are being made to the area adjacent to Rogers Beach, ensuring visitors and locals can enjoy the stunning surroundings. Mangel Halto is also receiving upgrades, including the introduction of brand new palapas. The restoration of the historic tower in front of Riu is almost finished, while Eagle Beach is set to receive additional upgrades.

Aruba’s tourism industry is gaining popularity, and the government is committed to further enhancing visitor satisfaction. Major projects are underway, including the comprehensive upgrade of Aruba’s airport through the Gateway 2030 initiative. The Aruba Ports Authority is also undertaking significant renovations, including the development of Port City and the conversion of a former government building into a combination of office space and a tourist visitors center. Exciting future announcements regarding further upgrades are expected, demonstrating Aruba’s dedication to upholding the highest standards in the pursuit of visitor satisfaction.

Aruba’s tourism sector has made impressive strides in 2023, surpassing pre-pandemic levels and setting new records. With notable increases in tourist arrivals, improved revenue indicators, and high guest satisfaction ratings, Aruba has solidified its position as a top-notch travel destination. The ongoing infrastructure upgrades and commitment to continuous improvement ensure that Aruba will remain a popular choice for travelers seeking an unforgettable vacation experience.

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The Aruban economy grew by an estimated 16.2 percent during the first quarter of 2022

Today the Centrale Bank van Aruba (CBA) published the State of the Economy for the first quarter of 2022. This publication provides a synopsis of this period’s local and international economic developments. The domestic highlights are presented below, including a summary of leading economic indicators.

During the first quarter of 2022, the economy of Aruba grew by an estimated 16.2 percent, when compared to the corresponding quarter of 2021. This expansion was mainly spurred by a strong rebound in the tourism sector. Aruba’s year-on-year real GDP (Gross Domestic Product) growth has mainted its upward trajectory since the second quarter of 2021.

The surge in tourism activities was reflected in a jump in total stay-over visitors and total visitor nights, leading to buoyant developments in the tourism services sector and total tourism revenue. Aruba received a total of 233,666 visitors, an increase of 108.0 percent compared to the first quarter of 2021. Total visitor nights almost doubled compared to the first quarter of 2021, reaching 1,828,141 nights. The higher hotel occupancy rate of 62.2 percent and a spike in the average daily rate to US$ 355.30 led to a significant increase of 161.7 percent in the revenue per available room during the first quarter of 2022. Over the same period, total tourism revenue – as measured by tourism credits and registered in the Balance of Payments – soared by 92.0 percent to Afl. 874.8 million.

Commensurately, consumption-related indicators also improved, reflecting the continued economic recovery. During the first quarter of 2022, almost all consumption-related indicators showed improvement compared to the same period of 2021, signifying a continued economic recovery. Revenue from turnover taxes (+33.3 percent) and taxes on commodities (+30.4 percent), total value of merchandise imports (+40.3 percent), and the number of I-Pago transactions (+41.6 percent) surged in response to the increased demand brought on by the buoyant tourism performance. Furthermore, household water consumption and employment showed accelerated growth, while household electricity consumption rebounded.

Alternatively, credit market developments pointed to sluggish consumption demand, as witnessed in the respective drop of 3.6 percent and 6.5 percent in personal loans and car loans. The Consumer Confidence Index echoed the contractions witnessed in total outstanding consumer credit, as consumers were slightly more pessimistic in the first quarter of 2022 compared to the same period of 2021.

Inflation in Aruba is trending upwards

Albeit at a relatively slower pace, inflation in Aruba has been trending upwards since the beginning of 2021. Compared to March 2021, the end of period inflation stood at 4.0 percent at the end of March 2022. When measured as the percentage change in the 12-month average of the CPI (Consumer Price Index), inflation reached 2.1 percent at the end of March 2022. The real exchange rate of the Aruban florin vis-à-vis the U.S. dollar continued on a downward trajectory in the first quarter of 2022, thereby improving the competitive position of Aruba compared to the United States. This improved competitive position resulted mainly from the consumer prices in the United States rising faster than those in Aruba. In March 2022, the 12-month average inflation in the United States amounted to 6.2 percent, against a 2.1 percent increase in Aruba.

International transactions resulted in a large inflow of foreign exchange

International transactions settled through the commercial banks resulted in a significant net inflow of foreign exchange of Afl. 402.9 million during the first three months of 2022, pushing international reserves to Afl. 3,287.8 million. Both the current and the financial accounts of the balance of payments were positively impacted, recording on balance a net inflow of Afl. 272.7 million in foreign exchange (2021 Q1: Afl. 92.3 million surplus).

The inflows on the financial account during the first quarter of 2022 stemmed mainly from a loan received from the Netherlands (registered as ‘other investment’ in the Balance of Payments) to the Government of Aruba (GoA), in order to repay its maturing external debt in 2022 as part of an agreement with the Government of the Netherlands. The subcomponent ‘other investment’ resulted in a net inflow of Afl. 292.6 million in the period under review, which was partially offset by portfolio investment (net outflow of Afl. 40.9 million associated with outgoing payments in connection with government bond repayments) and foreign accounts (a net outflow of Afl. 38.6 million).

The government financial deficit narrowed, yet the government debt expanded

In the first quarter of 2022, based upon available information, the government financial operations led to the financial deficit narrowing to Afl. 52.0 million from Afl. 162.7 million. Total government revenue increased by Afl. 48.2 million, reaching Afl. 271.2 million at the end of the first quarter of 2022. However, total revenue still remained below the 2019.

First-quarter level (-10.4 percent). During the period under review, total government expenditure contracted by Afl. 63.5 million to Afl. 319.7 million, mainly because of contraction in transfers and subsidies and in transfers to General Health Insurance (AZV).

At the end of the first quarter of 2022, the government debt rose by Afl. 360.2 million, reaching Afl. 6,015.8 million, representing a growth of 6.4 percent when compared to compared to December 2021. An expansion of Afl 336.9 million in foreign debt and an enlargement of Afl. 23.3 million in domestic debt caused the increase in debt. The developments in government debt resulted in an estimated debt-to-GDP ratio of 103.3 percent at the end of the first quarter of 2022. Thus, although the liquidity support from the Netherlands facilitated short-term government financial operations and obligations, these additional loans further exacerbated the government’s limited fiscal space.

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Aruba Tourism Authority (ATA), 4 out of 5 jobs are in tourism-related activities, and for the business to be sustainable Aruba is working to diversify the type of travelers it receives. Today, 85 percent of those who arrive are Americans and Canadians, so the bet is to increase the number of visitors from Europe and Latin America. “We are leveling the risks in case at some point the United States drops, we have Latin America and Europe”.  

Aruba has made tourism a success story. The sector currently represents 80 percent of its Gross Domestic Product, contributing 2,500 million dollars to the national economy in 2022. The current tourist season is expected to surpass these figures, when the country is expected to receive 1.2 million tourists. 

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In line with this objective, the tourism sector is looking to open up to new markets, especially after the strong impact of the pandemic and the energy crisis in Europe. This summer, the island encourages Latin American travelers to choose the country’s tourist facilities as a high standard destination. The main interest has been directed both to markets in proximity, such as Colombia and Brazil, and to more distant markets, such as Chile and Peru.

The authorities of the country have announced 3 actions for this year to relaunch its product in Latin America. A comprehensive update of the business model that will incorporate innovation, sustainability and leadership.  Local and regional airlines play an important role in this program.  One of them is the local low-cost Sky carrier, which, to cite just one example, boosted its service in Lima, designing a direct trip to Aruba without the usual stopovers in Bogotá and Panama City.

The Happy Island has received more than 80,000 visitors from Latin America in 2022, with Colombia being the main market, with more than 33,000 tourists, followed by Argentina with about 12,600 and Brazilians in third place with 9,600. Already last year, 6,259 Chilean tourists traveled to Aruba, attracted mainly by the Dutch heritage of the urban and semi-urban spaces the country has.

Aruba’s tourism sector is currently thriving. Minister of Tourism and Public Health, Mr. Dangui Oduber, has presented the findings of the Central Bank’s report, which highlights the positive impact of Tourism Credit on Aruba’s economy during the first quarter of 2023. pic.twitter.com/ipbP0kZ0H3 — Dangui Oduber (@MinDanguiO) July 19, 2023

For this year, innovation will be promoted to improve the attractiveness of the destination and its competitiveness internationally. Controlled growth will be promoted in a manner that contributes to Aruba’s economic, social and environmental well-being, balancing the needs of visitors, the community and industry. And within the institutional area, we will seek to strengthen the negotiation, investment and marketing capacities of the tourism industry of Aruba. 

According to Jordan Schlipken of the Aruba Tourism Authority (ATA), 4 out of 5 jobs are in tourism-related activities, and for the business to be sustainable Aruba is working to diversify the type of travelers it receives.

Today, 85 percent of those who arrive are Americans and Canadians, so the bet is to increase the number of visitors from Europe and Latin America. “We are leveling the risks in case at some point the United States drops, we have Latin America and Europe”.

Aruba has a large-scale and highly developed tourism industry. In the country there are many luxury hotels concentrated mainly on the beaches of the West Coast. Oranjestad, its capital, is one of the most important tourist centers in the country. It is the port for the many cruise ships visiting the country.

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Aruba Is Building a Tourism Economy Centered on Sustainability

Aruba Tourism Authority + Skift

November 7th, 2019 at 2:00 PM EST

Many destinations have stepped up their environmental sustainability efforts in recent years. But the island nation of Aruba is going further than most, working to reduce plastic use, support local communities, and make tourism itself a more sustainable industry overall.

Aruba Tourism Authority

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For the island of Aruba, which just won a place on Lonely Planet’s Best in Travel 2020 list in recognition of its progressive sustainability efforts, climate change isn’t a hypothetical.

“Climate change is absolutely motivating our work,” said Varelie Croes, the chief innovation officer for the Government of Aruba. “And we’re tackling it in a foundational, systematic way that I haven’t seen in other countries and on other islands. What we’re doing and the approach we’re taking is very unique.”

The destination has made major investments in recent years in future-proofing the island. Along the way, Aruba has become a major force in sustainability, garnering recognition from the United Nations, the International Monetary Fund, the press, and travelers who care about the environmental footprint of their trips. National Geographic has recognized Aruba’s de-carbonization efforts with a “destination leadership” award, noting that “six other Caribbean nations have now adapted the ‘Aruba Model’ to propel their own transitions towards becoming more sustainable destinations.”

“Tourism is our economy,” Croes said. “Being aware of climate change and natural disasters is key. It has motivated us to implement and invest in ambitious solutions and creative partnerships.”

That reality has motivated ambitious solutions and creative partnerships, Croes said. “Becoming sustainable is one thing. Remaining sustainable is another,” she said. “This requires a cultural transformation and mindset shift. The work we are doing today is important, and the work we have to do over the next few decades is critical.”

Luckily for the island, numerous stakeholders are contributing to that success. For one, the government itself has earmarked significant budget resources to the office of innovation, which collaborates with public and private entities to develop 21st-century solutions to environmental challenges, Croes said. The private sector has also stepped up, with hotels in particular making great strides toward environmental sustainability. Properties like Bucuti & Tara Beach Resort , to take one example, are now regional leaders in low-impact practices — the property is the first carbon-neutral resort in the Caribbean. Now, other hotels across the region are adopting those ideas. Lastly, Aruban citizens are working to build a more environmentally and socially responsible tourism future for the island, working to reduce the prevalence of single-use plastic, opening “maker labs” to reduce and upcycle waste, and leading the charge toward an Aruba Pledge that will define the island’s sustainable future.

A History of Environmental Stewardship

When it comes to sustainability, Aruba has a long history of innovation. One of the leaders of environmentally sustainable development on the island has been Bucuti & Tara Beach Resort, a 104-room retreat that opened back in 1987. From the start, it was built as an ecologically conscious property, said Nathaly Stanley, the sustainability manager for Bucuti.

“When Mr. Ewald Biemans founded the resort more than 30 years ago, he had a vision for it to be sustainable,” Stanley said. “He saw from the beginning that there was a lot of heavy development in the tourism sector — and that the development could actually end up hurting rather than being desirable, this being a small island, with the nature and beaches that we have. So, he decided to try to protect and preserve it from the very start.”

Since then, many programs have taken hold at the resort, Stanley said. It has reduced portion sizes to decrease food waste and divert any remaining scraps to a pig farm rather than to a landfill — much of the produce served on property is locally grown on Aruba, a rarity for larger hotels on the island. Rooms are equipped with amenity dispensers rather than plastic bottles, and Bucuti has taken steps to reduce the overall amount of bulk purchases, plastics, and unnecessary packaging, in general, that arrives on property so that there’s less to throw out, said Suzanne van Grinsven, director of human resources, local public relations, and office, at Bucuti. “We’ve eliminated almost all of plastic on the property,” van Grinsven said.

Bucuti uses solar panels to provide some power, and there’s another clever solution to further reduce its reliance on Aruba’s grid: “We’ve even just purchased gym equipment that helps generate power,” Stanley said. “So, it’s a win-win. You feel good because you finally made it to the gym while on vacation, and you’re helping us reduce our power usage.” Over the past 30-plus years, Bucuti has won countless accolades for its extensive efforts, including, in April, the Climate Action Award at the World Travel & Tourism Council’s Tourism for Tomorrow Awards Ceremony in Seville, Spain.

Other island properties have implemented significant sustainability initiatives. At the Boardwalk Boutique Hotel Aruba , owners (and sisters) Kimberly and Stephanie Rooijakkers have embarked on an expansion to their property, fitting new casitas with low-flow fixtures and well-insulated walls that reduce the power that air conditioning systems ultimately consume. As important as any ecological efforts are, Kimberly Rooijakkers said, is introducing visitors to the greater Aruban community and helping those guests understand that the island is more than just a sun-and-sand escape.

“In general, there’s a trend toward more sustainable tourism globally,” she said. “But it could go further.”

The Future of Sustainability on Aruba

Numerous grassroots organizations have sprung up in recent years to help push Aruba into a more sustainable future, including the entrepreneurial co-working space Brenchie’s Lab at the National Library of Aruba in Oranjestad and Plastic Beach Party, a “maker space” focused on recycling, upcycling, and waste management, also based in the capital. But as critical as environmental sustainability is, tourism leaders said, it’s only one part of the equation. Just as critical is social sustainability and an economically secure future for the island.

“Along with our ambitious sustainability goals such as the working bans on single use plastic and reef-destroying sunscreen and opening the Island as a testing hub for renewable solutions for our planet, we are excited to roll out a human-centric action plan for 2020 and beyond to ensure the protection of the environment for generations to come,” said Ronella Tjin Asjoe-Croes, the CEO of the Aruba Tourism Authority, in a recent statement.

As part of that work, the destination has just launched an Aruba Promise , aimed at visitors. Like similar destination-preservation efforts in Hawaii or Palau , the voluntary pledge asks that arriving guests acknowledge their responsibility to the island. Guests can commit to “[helping] preserve this island for generations to come” and to “respect land, sea, and nature” — and then share their promise to social media. The goal, according to the Promise? That future visitors “embrace the one happy island spirit” for many years to come.

This content was created collaboratively by the Aruba Tourism Authority and Skift’s branded content studio, SkiftX .

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Tags: aruba , Aruba Tourism Authority , climate change , destinations , sustainability

• The Economy of Aruba

Aruba is situated in the Southern Caribbean Sea, 15 miles from Venezuela’s coast. It is 18.6 miles long, and it is a constituent state of the Kingdom of the Netherlands. Its inhabitants are estimated to be 103,400 and are referred to as Arubans or Dutch. The island’s capital and largest city is Oranjestad which is home to an estimated 34,980 inhabitants.

The currency in circulation in the country is the Aruban florin, which is pegged at $1.79. The GDP was approximated at $2.516 billion in 2009 and the estimated GDP per capita was $25,300 in 2011. The country has a small open economy dominated by the service sector. Tourism, financial, hospitality, business, and petroleum bunkering are among the major service industries. The services sector contributes over 60% to Aruba’s economy. Industry and agriculture contribute an estimated 33.3% and 0.4% respectively to the GDP. Aruba’s unemployment rate is estimated to be 6.9%.

Aruba first prospered economically because of the oil refinery industry. It was home to the Lago Refinery, which until its closure in 1985 was one of the world’s largest oil refineries. The island’s government then decided to utilize the country’s strategic position on the beachfront to establish a tourism sector. The country has a tropical semi-arid climate which translates to plenty of sunshine throughout the year. In 1959, Aruba’s first luxury hotel was constructed setting the pace for luxury real estate. In recent times, the island has witnessed a rapid growth in the establishment of hotels and facilities which have attracted an increasing number of ship arrivals and flights. More than 1 million tourists arrive in Aruba annually, most of them from North and South America. Although the growth in the tourism sector has been impressive, the government is trying to encourage growth in other areas including communications and finance to reduce the dependency on tourism.

Exports and Imports

Aruba is more of an importer than an exporter, especially for capital and consumer goods. In 2014, the country imported goods worth $1.528 billion compared to the $312.7 million in exports. The major exports are transport and electrical equipment, art and collectibles, animal products, machinery, and live animals. The primary export partners are the Caribbean Netherlands, the Netherlands, Colombia, Venezuela, the US, and Canada. Foodstuffs, electrical equipment, chemicals, refined oil, and machinery make up the bulk of the nation’s imports. The United States supplies 50.8% of the island’s imports followed by the Netherlands at 12.1% and the UK at 7.5%.

Future Trends

As it stands, tourism accounts for 30% of the state’s income. The government has attempted to reduce this dependency through measures such as instituting a moratorium on new hotel construction. The island’s economy is expected to lean towards diversification in a bid to reduce the impact of future slumps in tourism. Among the businesses targeted in diversification are technology, communications, and finance. The government aims to make Aruba more self-reliant, and it is projected that the island is on course to be ranked as one of the most prosperous Caribbean Islands.

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Aruba Tourism Authority

The Aruba Tourism Authority (A.T.A.) is the Destination Marketing and Management Organization (DMMO) for Aruba.

As the Destination Marketing and Management Organization (DMMO) for Aruba, the A.T.A. is responsible for uniting tourism interests amongst the on- and off-island stakeholders/partners for the purpose of coordinating destination marketing, destination development and destination partnerships.

As of January 1, 2011, A.T.A. has evolved from a government agency to a unique independent legal entity within the public sphere. Organizational structure and work processes now reflect a more flexible, effective and pro-active organization. A culture of leadership and decision-making through empowerment is complemented by clear-cut work processes and result-oriented systems that transform A.T.A.’s compelling business vision and mission into clear goals and objectives.

A.T.A.'s direction is to invest in targeted markets and activities which will result in an increase in visitors and on-island expenditures. Through these efforts, A.T.A. stimulates the interest of visitors in defined markets, encouraging them to choose Aruba for their holidays, meetings, incentives and conventions. Marketing and public relations strategies include online and offline initiatives, special events, and hosting of partners, media, trade and special guests. Availability of funds and budgetary flexibility assure that Product Aruba will remain competitive in terms of visibility, recognition and sales.

A.T.A. strives for organizational excellence through an environment conducive to positive and fulfilling employee experiences. Corporate goals are achieved by involving and motivating all employees, helping them to realize their true potential through open and honest communication, teamwork, and core values of trust and respect. Creativity, innovation, risk-taking and accountability are encouraged.

A.T.A.’s vision

The Aruba Tourism Authority (A.T.A.) will become the most innovative and creative DMMO in the Caribbean.

A.T.A.’s Mission

To increase the share of affluent travelers and the economic value of tourism for the benefit of the community and our stakeholders by positioning and developing Aruba as their preferred Caribbean destination.

Partner Resources

Aruba tourism authority as a partner.

Active in the tourism industry? The A.T.A. provides support and exposure for local and international businesses, find out what resources are available

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For travelers that want to experience a more personalized vacation experience, Aruba has private concierge services.

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