cunard world cruise club

Guide to Cunard Line’s Cunard World Club cruise loyalty program

Cunard Line, known for its unique ocean liner history and British beginnings, caters to upscale passengers who appreciate quiet ocean views and afternoon tea. Brand loyalists can earn loyalty status and related perks through the line's Cunard World Club program.

Although it's nice to receive perks, the ones Cunard's loyalty program offers aren't as valuable as some of those featured by other lines. (You won't find any free cruises here.) In the Cunard World Club, there are only four tiers. Compared to what's required to reach the upper echelons of most other brands' reward schemes, it's not all that difficult to claim top-level bragging rights — not that the typical Cunard passenger would stoop to bragging, of course.

Here, read all about the tiers, what they offer and how to reach each one.

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Ways to earn points

Cunard's easy-to-navigate loyalty system elevates you to one of four tiers based on either the number of sailings you've completed with Cunard or the number of days you've cruised with the line.

Your status will be determined by whichever of those milestones you reach first. For example, if you mainly book shorter sailings, your status will be determined by the number of voyages you've taken. Conversely, you could reach a high tier in a smaller number of sailings if each is of considerable length.

Program tiers and benefits

The Cunard World Club program has four tiers:

• Silver: One voyage
• Gold: Two voyages or 20 nights
• Platinum: Seven voyages or 70 nights
• Diamond: 15 voyages or 150 nights

All status changes occur after the sailing on which they are reached. No midsailing status or benefit changes are allowed.

After just a single sailing, regardless of length, cruisers are automatically enrolled in the Cunard World Club program and receive at least Silver status.

Aside from occasional discounts — the same ones to which just about every other Cunard passenger has access — this level doesn't offer much value, unfortunately.

Perks at the Silver level include:

• Member savings and special offers
• Cunard World Club desk in all international offices
• An onboard loyalty representative
• The Cunarder magazine

Thankfully, the longest Cunard cruisers will spend at the Silver level is one sailing, as they're bumped up to Gold status after their second voyage. Since travelers can attain Gold status after 20 nights, it is possible for them to skip right past Silver and start at Gold if their very first sailing was longer than that. (In some cases, if a passenger's first voyage is extremely long, such as a world cruise, it's also possible for them to skip straight to Platinum or Diamond level by their second sailing.)

Gold perks include:

• A Gold membership pin
• A $45 credit toward an onboard Wi-Fi plan
• An invitation to the Cunard World Club cocktail party (on sailings of six nights or longer)

Next is the Platinum tier, which is reached after seven sailings or 70 total cruise nights.

Platinum extras include:

• A Platinum membership pin
• An $80 credit toward an onboard Wi-Fi package
• A 20% discount on onboard laundry and dry-cleaning services
• Priority check-in at the terminals in New York and Southampton
• A complimentary wine tasting (on sailings of six nights or longer)
• A 10% discount on White Star luggage service
• An invitation to the senior officers' party (on sailings of six nights or longer)

The club's Diamond level is the pinnacle of Cunard loyalty, and it's reached after 15 cruises or 150 nights onboard. That's impressive, as some other lines require several hundred nights and dozens more sailings to reach top-level status.

Diamond rewards include:

• Cunard World Club desk in all international offices with dedicated Diamond contact
• A Diamond membership pin
• A $135 credit toward the purchase of an onboard Wi-Fi package
• A complimentary wine tasting (sailings of six nights or longer)
• Priority disembarkation
• One complimentary meal in an extra-fee dining venue (on sailings of six nights or more; choose from lunch at The Verandah or dinner at Kings Court or The Lido)
• Priority appointments with the line's cruise sales representatives

The elite level that makes a difference

Gold is when passengers will start to see perks that represent tangible value (a lapel pin) and monetary value (free Wi-Fi and gratis drinks at the cocktail party).

The biggest jump in overall value is from Gold to Platinum, where cruisers can take advantage of discounts on laundry and luggage services — assuming they actually use them. Of course, more value is added at the Diamond level in the form of free meals and additional complimentary Wi-Fi. However, the number of sailings needed to reach that tier and the cost associated with taking those sailings make the rewards less valuable.

Best elite perk

Cunard's perks aren't much to write home about in the grand scheme of things, but there are still a few nice incentives. The best one for you is subjective and depends on what you value, how you prefer to spend your time and how long your voyage is.

For example, if you're on a cruise that's more than a couple of weeks long, 20% off of laundry services could be something you'd use quite a bit. If you're techy, you might appreciate the value provided by discounted Wi-Fi when you sail. Or perhaps there's nothing you enjoy more than a leisurely meal at a fancy restaurant where you can order an expensive steak and not have to pay for it. For some, less quantitative time-saving gestures — like priority embarkation and disembarkation — are the most sought after.

Bottom line

Compared with other cruise lines' loyalty programs — some of which offer free cruises for reaching the highest levels — the Cunard World Club isn't as much of a draw. It's easier to achieve higher status quickly with Cunard than with many other brands, but the perks aren't as lucrative when passengers finally make it there.

That said, the Cunard demographic is generally comprised of wealthy, sophisticated individuals who cruise because they enjoy it — not because they want to be recognized for doing so. That means they're less likely to be concerned with their Cunard status level and what it brings them.

For more information, visit the Cunard World Club page on Cunard Line's website.

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Cunard Line Ltd. “World Club”

Cruise Line Name: Cunard Line

Loyalty Program Name: Cunard World Club

Information About the Program: Cunard World Club is a members–only programme designed to reward returning Cunard Line customers. There are four different membership levels within the Cunard World Club – Silver, Gold, Platinum and Diamond offering a variety of benefits Membership includes insider’s access to the most recent developments at Cunard, including the latest news and itineraries.

Entry Requirements: All guests, 18 years or older, join as Silver Cunarders after completing their first voyage.

Program Tiers/Benefits:

Silver – one voyage

Benefits include:

• Member savings & special offers.
• World club desk in all our international offices.
• On board loyalty representative.
• Exclusive Cunard World Club section online.
• The Cunard magazine.

Gold – two voyages or 20 days

Benefits include Silver level benefits plus:

• A gold membership pin
• A complimentary two hour Internet time plan.
• Invitation to the Cunard World Club cocktail party.

Platinum – seven voyages or 70 days

• Benefits include Gold level benefits plus
• A platinum membership pin.
• An additional two hour complimentary Internet time plan.
• Priority check-in at New York and Southampton.
• Private disembarkation lounge.
• Complimentary wine tasting.
• 10% saving on White Star luggage service.
• Invitation to the senior officers’ party.

Diamond – fifteen voyages or 150 days

Benefits include Platinum benefits plus:

• A diamond membership pin.
• An additional four hour complimentary Internet time plan.
• Priority disembarkation.
• A complimentary meal at one of the ships alternative dining venues.
• Priority appointment with the voyage sales specialist.
• Dedicated diamond member contact at the world club desk in our international offices.

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• Cunard Line

Cunard World Club

By Archipelago , November 12, 2023 in Cunard Line

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Archipelago

How do I get my Cunard World Club number ? It has been a while since I sailed . How do I check my sail days ? Is there a website for that ? Thank You very much ! When my Caregiving / Caretaking days are over I'm hoping for a world voyage . 

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The system should pick it up when you book.

A  good TA might be an advantage.

Okay thanks !

22 minutes ago, Archipelago said: How do I get my Cunard World Club number ? It has been a while since I sailed . How do I check my sail days ? Is there a website for that ? Thank You very much ! When my Caregiving / Caretaking days are over I'm hoping for a world voyage . 

Sorry, no there isn't a website for that information for US guests. I understand UK guests can now view their voyage history as part of the login functionality on the Cunard UK website, but we don't have that functionality in the US. And if you were a UK guest, you would need your Cunard World Club number to complete the registration for that login functionality in the first place.

At this point, to determine your Cunard World Club number and Cunard voyage history prior to booking another voyage, you can start with a call to Cunard Customer Service.

Have you ever sailed Princess?  My Princess Captains Circle number and World Club number are identical.  EM

transatlantic fan

Does anybody know if the world club party's are back now for longer cruises?

Many thanks.

Thanks all ! Happy Sailing !

3 hours ago, transatlantic fan said: Does anybody know if the world club party's are back now for longer cruises? Many thanks.

There was a WC party this June during our TA. Packed!

12 hours ago, bluemarble said: And if you were a UK guest, you would need your Cunard World Club number to complete the registration for that login functionality in the first place.

Not true. Anyone can create an account on the Cunard website - they do not require a Cunard World Club number to do so, that comes later.

@transatlantic fan We had both the WC and the senior officers parties on our October QV cruise

53 minutes ago, david63 said: Not true. Anyone can create an account on the Cunard website - they do not require a Cunard World Club number to do so, that comes later.

Understood. That's what I meant by "complete" the registration process. In order to activate the functionality to view your voyage history, you do need to perform the step where you provide your Cunard World Club number for your Cunard account login. And that only works if you are in the UK. Sorry, I could have been more clear on that point.

4 hours ago, rakkor said: @transatlantic fan We had both the WC and the senior officers parties on our October QV cruise

As did we and the latter was heaving and apparently so was the former but one large crowd was enough. First CWC 'do' for many years and it will be many years before the next one for us.

Many Thanks

Ocean_Liner_Traveller

On 11/12/2023 at 9:45 PM, bluemarble said:    I understand UK guests can now view their voyage history as part of the login functionality on the Cunard UK website, but we don't have that functionality in the US.

Thank you very much for pointing this out. It was so nice to see my history again - and after a while my brand new booking in the upcoming voyages.

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A Retro Look At Cruises Through The Decades

Posted: November 29, 2023 | Last updated: November 29, 2023

Sailing through time

1830s: the very beginnings

1840s: the first pleasure cruises

1840s: a landmark in cruise-line history

1850–60s: early developments

Passenger cruising continued to develop through the mid-19th century, with luxuries like on-board lounges and simple entertainment emerging. Shown here, in 1856, is Cunard's RMS Persia, one of the largest ships of her time and an early Blue Riband winner (an award given for high-speed Atlantic crossings).

1870s: the New World

1880s: lighting up the ocean

1890s: “floating palaces”

1900s: entering cruising’s golden age

At the turn of the century, there was still a frisson around cruising and large, buzzy crowds would often gather to see off the ships. This nostalgic photograph was snapped between 1900 and 1915, and shows large steam boats leaving from the White Star Line dock in Detroit, Michigan. Well-dressed passengers fill the ships' upper and lower decks too.

1900s: the first purpose-built cruise ship

1910s: onboard entertainment

1910s: the Titanic disaster

One of the most famous and devastating events in cruise history occurred in this decade. Dubbed "unsinkable" by the White Star Line's vice-president, the Titanic set out from Southampton on her maiden voyage on 10 April 1912 to much applause. But just four days later, she collided with an iceberg in the North Atlantic: the compartments in her hull filled with water and she tragically sank. The disaster claimed the lives of more than 1,500 people.

1910s: First World War

1920s: cruising’s golden age continued

1920s: setting the bar high

1920s: a festive feast

1920s: the first round-the-world cruise

Another major milestone came in the 1920s: the very first round-the-world cruise. The Cunard Line's RMS Laconia (pictured here leaving Liverpool circa 1920) sailed around the globe in 1922, calling at 22 ports along the way, and taking 450 lucky passengers with her.

1930s: all games on deck

1930s: making a splash

1940s: post-war cruising

1950s: the post-war decades

Come the 1950s, cruise ships had another phenomenon to compete with: jet planes. Commercial air travel boomed in this decade, with comfier aircraft and improved routes enticing travelers into the skies. Many cruise liners underwent swish post-war refits in an attempt to stay afloat: this 1950s photo shows the opulent dining room of French liner SS Île de France after a dramatic post-war makeover.

1950s: going Down Under

1950s: the Blue Riband record breaker

Though formalized in the 1930s, the Blue Riband – the award for the passenger cruise liner with the fastest Atlantic-crossing time – has its roots right back in the 19th century. The record is still held by SS United States of United States Lines, which first sped across the Atlantic in 1952. She's pictured here on 9 July 1952, docking in Southampton.

1960s: the Jet Age

1970s: The Love Boat

As flying became more commonplace, the popularity of cruising looked set to dwindle. However, one particular TV series is often credited with keeping travelers' passion for cruising alive. The Love Boat – aired from the 1970s – was a comedy series that followed the crew and passengers of luxury liner SS Pacific Princess. Such was its popularity, some say it brought cruising back into the mainstream once more. This shot shows Cunard Line's Queen Elizabeth 2 in 1975. 

1970s: cruising opens up to the masses

1980s: the cruise to nowhere

The 1980s is thought to be the decade that pioneered the "cruise to nowhere," where the ship really was the destination. The SS Norway (pictured) – a lavish mega ship with room for thousands of passengers and amenities like a casino – embarked on a no-docking cruise in this decade.

1990s: Disney takes to the water

2000s: making waves in the modern world

The 2000s saw larger-than-life, no-expense-spared, mega cruise ships sail onto the scene. This sunset snap shows Cunard Line's Queen Mary II as she completes her first trans-Atlantic voyage in January 2004. At this time, she was the largest and most expensive cruise ship ever constructed with room for 2,200-plus passengers, a theater and even a planetarium, setting the bar for the ships of posterity. 

2010s: bigger, better and healthier

2020s: off to a rocky start

The 2020s got off to an eventful start. The COVID-19 pandemic halted almost all cruises, with some passengers and crew marooned onboard while testing and entry protocols were debated. In 2021 rife cancellations, last-minute border changes and variant outbreaks persisted. However, the years since have indicated a return to pre-pandemic popularity, with 300 cruise ships departing in April 2022 – pretty impressive compared to just 22 departing in April 2021. Cruise lines have incorporated more health and safety protocols, such as advising passengers to control their TV, light and temperature via an app instead of touchpoints. 

If this has floated your boat, here's where to see the world's most famous ships

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California Cruise Liners and Cruise Trips

Photo: Hong Kong left, Alaska right

 Below is a list of the four cities with cruise ship ports of calls in California. If you're looking for an affordable journey, there's nothing that can beat the all-inclusive cruise experience.

Long Beach: Carnival Miracle, Inspiration and Imagination destinations are Baja Mexico 3 & 4 day, Mexican Caribbean (Cabo) 6 days and Hawaiian Islands 15 days Carnival Cruises, Carnival Miracle Carnival Miracle Cruise Ship 15 Days Hawaii from Los Angeles, CA 15 Days - Starting in Long Beach with stops in Hilo, Kahului, Honolulu, Nawiliwili, Kona, Ensenada Los Angeles: Princess Cruises--Star, Island, Celebrity, Coral, Crown and Sapphire Princesses cruises last 4 days, 15 days Mexico, coastal Santa Barbara, Panama, Hawaii, Osaka Japan, Vancouver BC, Panama, Ft. Lauderdale, Cape Horn, Santiago Chile Seabourn, Seabourn Sojourn world voyages up to 94 days or segments Silversea, Silver Whisper lasts up to 113 nights to China, Barcelona or 20 nights to Auckland, New Zealand Carnival Imagination, Inspiration, Miracle and Legend Baja sampler 4 days, Tahiti & Fiji 23 days Costa Cruises, Costa Deliziosa up to 72 days Celebrity Century to Santa Barbara 8 nights Holland America up to 71 days to Great Barrier Reef Azamara Club Cruises, Azamara Quest to Sea of Cortez, Copper Canyon San Diego: Holland America up to 45 days to Panama, Incan Empires, Mexican Riviera, Hawaii, Tahiti and Marquesas, Vancouver BC, Coastal Celebrity Cruises - Century, Infinity to Panama Canal Cruise 15 days Royal Caribbean (RCL), RCL Legend of the Seas 15 Night Eastbound Panama Canal Cruise, Fort Lauderdale Disney Wonder 14 day to Vancouver, Port Canaveral Florida, coastal California San Francisco: Cunard Queen Elizabeth, Queen Victoria world cruises up to 91 nights Princess Grand, Star Princesses - Panama, Mexico, Coastal California, Hawaii Oceania Cruises, Oceania Regatta 18 days trips goes to Alaska, New York Regent Seven Seas Navigator 31 Nights to Montreal, Vancouver Canada, New York Celebrity Century up to 23 nights to Sydney, Alaska Holland America 17 night Panama Canal Crystal Cruises Serenity 102 nights Grand Pacific Panorama

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