brandy journey

What's The Difference Between Bourbon And Brandy?

B randy and bourbon, despite sharing a warm amber hue and finding common ground in both cocktails and culinary applications, are distinct spirits with unique characteristics that set them apart. These two beloved spirits may seem interchangeable at first glance, but a closer look reveals a tapestry of differences in their production, flavor profiles, and cultural significance.

Brandy, a broad category encompassing spirits distilled from fermented fruit juices, often brings to mind the rich, velvety notes of grapes. Whether it's the luxurious Cognac from France or the robust American brandy, these spirits deliver a nuanced sweetness and a complex bouquet of fruity aromas. Brandies thrive in the sophistication of snifters, inviting slow sips to appreciate their intricate layers.

On the other hand, bourbon emerges from the heart of American whiskey culture, crafted primarily from corn mash. The charred oak barrels used for aging impart a deep, caramelized sweetness along with hints of vanilla and a robust, smoky finish. Bourbon's versatility shines in cocktails, from the classic Mint Julep to the tart Bourbon Sour.

While brandy whispers tales of European elegance, bourbon boasts a proud American heritage rooted in Kentucky's bourbon country. The distinction lies not only in ingredients but also in the art of aging and the cultural narratives woven into each bottle. So, whether you're savoring the velvety embrace of brandy or relishing the bold spirit of bourbon, know that these amber elixirs, though united in color, diverge on a spirited journey of taste and tradition.

Read more: The 27 Best Bourbon Brands, Ranked

What Is Bourbon?

Bourbon, an American whiskey steeped in history and tradition, stands as a testament to the country's rich distilling heritage. Originating in Kentucky in the late 18th century, bourbon has evolved into a quintessentially American spirit with distinct characteristics.

Crafted from a mash bill that must legally contain at least 51% corn, the remaining grain components are typically some combination of rye, barley, and wheat in varying amounts, and contribute to the whiskey's complex flavor profile. Further magic happens in charred new oak barrels, which are never reused for bourbon , where bourbon matures, absorbing the rich, caramelized sugars from the wood. This aging process imparts a deep amber color and infuses the spirit with layers of flavor.

Bourbon's flavor profile is a blend of sweet and savory notes. Expect a palate of caramel, vanilla, and toffee derived from the corn, balanced by a subtle pepperiness from grain, especially rye. Subtle smoky oak undertones arise from the charred barrels, creating a robust drinking experience.

Versatility is at the heart of bourbon's allure. While sipping it neat or on the rocks highlights its intricate nuances, bourbon also thrivers in cocktails. From the timeless Whiskey Sour to the trendy Bourbon Smash , its bold character enhances the drinking experience. Bourbon's presence extends beyond the glass, finding a place in culinary delights as well. Whether used in barbecue glazes or decadent desserts, bourbon adds a distinctive American touch to gastronomy.

What Is Brandy?

Brandy, a venerable spirit with roots reaching back centuries, has woven a tapestry of sophistication and flavor through the annals of distillation history. Originating from the Dutch word "brandewijn," meaning burned wine, brandy's journey has been one of refinement and diversity. Made through the distillation of fermented fruit juices, brandy's essence lies in the luscious bounty of grapes, apples, pears, or other fruits. The process begins with the fermentation of these fruits, followed by distillation, creating a potent elixir that matures gracefully over time.

The flavor profile of brandy is a symphony of complexities. Grape brandies , like Cognac from France, boast velvety textures with hints of dried fruits, vanilla, and a subtle warmth. Apple and pear brandies offer a crisp, fruity experience, while brandies from diverse fruits add a unique touch to the palate.

Beyond its standalone sipping allure, brandy has etched its mark in mixology. Classic cocktails like the Sidecar and the Brandy Alexander showcase its versatility, while brandy-based punches bring conviviality to gatherings. Moreover, brandy finds its way into the culinary realm, enhancing the flavors of sauces like au poivre , desserts, and even flambéed dishes.

Bourbon Requires New Barrels... Legally

Aging plays a pivotal role in shaping the character and flavor of the final product. Bourbon and brandy, both esteemed in their own right, follow distinct paths when it comes to maturation, reflecting the legal requirements that govern their production.

Bourbon adheres to stringent regulations, one of which dictates that it must be barrel-aged for a minimum of two years in new charred oak barrels. This deliberate process not only imparts a rich amber hue to the spirit but also infuses it with the complex flavors derived from the charred wood. The result is a smooth, well-rounded bourbon, aged to perfection.

In contrast, brandy embraces a spectrum of possibilities in terms of aging. Brandy can be enjoyed in its unaged and white form , showcasing the pristine essence of the distilled fruit juices. Alternatively, brandy can undergo the transformative influence of oak barrel aging. The choice between an unaged, crystal-clear brandy and one with a golden tint rests in the hands of the distiller, allowing for a versatile range of expressions.

Brandy Is Simpler To Make

Spirit production involves a meticulous dance between ingredients and processes, and when comparing brandy and bourbon, the different levels of intensity in production become evident. Brandy, crafted from fermented fruit juices, follows a relatively straightforward path to distillation. The process begins with the extraction of fruit juice, which is then subjected to fermentation. Once the sugars in the juice transform into alcohol, the liquid is distilled, capturing the essence of the fruit in a pure and unembellished form. This simplicity in production allows brandy makers to focus on the unique flavors of the fruit without the complexities of mashing and brewing.

Conversely, the journey to create bourbon is a more intricate affair. Bourbon's foundation lies in a grain mash. This grain mixture is cooked, fermented into what is known as distiller's beer, and then distilled to extract the desired spirits. The additional steps of mashing and brewing, along with the specific regulations governing bourbon production, create a more involved process. Add to that the requirement that bourbon see at least two years in new charred oak barrels as opposed to no such requirement for brandy, and the work of bringing to market bourbon becomes quite a bit more laborious in comparison.

Different Spirits For Different Cocktails

Bourbon and brandy offer distinct flavor profiles that contribute to their unique roles in the world of cocktails. Bourbon boasts a robust and sweet character. Its flavor profile often features notes of caramel, vanilla, and oak, derived from the charred barrels in which it matures. These elements create a warm and full-bodied taste that stands out in classic cocktails like the Old Fashioned and Manhattan.

On the other hand, brandy encompasses a wide range of styles, from the fruity and floral notes of grape brandy to the richer and spicier tones found in apple or pear brandies. This diversity allows brandy to lend itself to an array of cocktails , including the citrusy Sidecar and the dessert-leaning Brandy Alexander.

When comparing the two, bourbon tends to offer a sweeter and more intense flavor profile, while brandy provides a broader spectrum of fruity and nuanced tastes. Bartenders often choose bourbon when crafting cocktails that require a bold and assertive base, emphasizing its caramel and vanilla undertones. Meanwhile, brandy's versatility makes it a favorite for mixologists seeking a spirit that can adapt to sweet cocktail creations.

Read the original article on Tasting Table .

How is Brandy Created? [Infographic]

words: Nicolette Baker

infographic: Alex Andersen

Today’s brandy takes on numerous shapes and forms, delighting drinkers with unexpected expressions of the classic distilled wine. It’s often a favorite when enjoyed in cocktails such as the Sidecar and Brandy Crusta. If we’re talking old, old school, brandy even featured in early-1800s Mint Juleps. The distilled spirit also packs a punch as an after-dinner digestif when enjoyed by itself.

While brandy can be created anywhere in the world, the most well-known versions — Cognac and Armagnac — hail from two southwest regions in France. Grape-based brandies also abound in other countries, including the United States where it has deep, historical roots. Other styles of brandy might be created from apples (i.e. Calvados) or cherries, while famed Italian brandy grappa is based on the leftover pomace from winemaking.

While this infographic focuses primarily on grape-based expressions of brandy, fruit-based versions are also enjoyed worldwide. Follow the spirits’ journey, from vine to aged, distilled wine, in the graphic below.

Published: August 22, 2022

• How is Brandy Created? [Infographic] | VinePair
• https://vinepair.com/articles/brandy-creation-infographic/
• wbs_cat Spirit, wbs_type Brandy, aging, Brandy, distillation, explainer, fermentation, Infographics
• 5 Steps to Throwing a Tropical Staycation, Featuring RumChata Pineapple Cream | VinePair
• https://vinepair.com/articles/tropical-staycation-rumchata-pineapple-cream/
• Julia Ernst
• wbs_cat Spirit, wbs_type Cream liqueur, wbs_brand RumChata, party, Rumchata, RumChata Pineapple Cream, summer, summer cocktails, tiki, tiki bar

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Reserve carryout gift cards, valparaiso, in central time, reserve gift cards.

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Brand story.

Fine Girl Brandy gets its start as Vidal Blanc grapes from St. Julian Winery, just up the road. The resulting wine is distilled to concentrate the alcohol and flavors before aging in Journeyman barrels. The result is a full-flavored brandy that sweetly blends the complex flavors of oak and grapes.

PRODUCT INFORMATION

Revealing Model Lives, Inspiring Journeys

The Journey of Brandy Gordon: From Instagram to Stardom

In the vast world of social media influencers, Brandy Gordon stands out as a prominent American model and Instagram sensation. With her captivating photos and videos, she has garnered a massive following and worked with esteemed modeling agencies like “One.1 NYC” and “Next Miami.” In this blog post, we will delve into Brandy’s journey, her modeling career, social media presence, personal life, and a few interesting facts about this rising star.

Early Life and Rise to Fame

Brandy Gordon was born on February 16, 1998, in Los Angeles, California, under the Aquarius zodiac sign. Her journey in the modeling world began when she started posting on Instagram in December 2013. She showcased her modeling prowess, gradually amassing a dedicated following of fans who admired her stunning pictures.

Table of Contents

Within a few years, Brandy’s striking presence on social media caught the eye of prestigious modeling agencies, such as Subsequent Miami and MGM Fashions. Notably, she graced the cover of Pump Magazine in March 2020, marking a significant milestone in her career. After completing her education, Brandy committed to a full-time modeling career, earning her a reputable name in the industry.

Social Media Stardom

Brandy’s strong online presence is evident from her impressive follower count across various platforms. Her Instagram account boasts 663,000 followers, and each post garners an average of 15,000 to 35,000 likes, with a high engagement rate and a plethora of positive comments.

Besides Instagram, she entertains her fans on TikTok with modeling shoots, funny sketches, dance videos, and lip syncs, where she currently has 75.7K followers. Her YouTube channel, established in 2015, focuses on modeling ideas, fitness tips, tutorials, and travel vlogs, and has garnered over 3,000 subscribers.

Physical Attributes and Fitness

Brandy Gordon is not just a pretty face; she is also a fitness enthusiast. Standing at 5 feet 10 inches, weighing around 56 kg, and boasting body measurements of 33-24-36 inches for her bust, waist, and hips, respectively, she embodies the epitome of a model’s physique.

To maintain her flawless figure, Brandy works out rigorously. Her exercise routine includes five days a week of Pilates, boxing, and weightlifting. Her dedication to fitness plays a crucial role in her successful modeling career.

Personal Life

As for her personal life, Brandy is currently single and has no plans to tie the knot in the near future. While she keeps her relationship status private, she is very open about her love for animals. Brandy has an entire animal farm in her backyard, and her favorite pet is her beloved cat. Her passion for exploring the world, trying different foods, and discovering new things keeps her busy in her spare time.

Earnings and Net Worth

Brandy Gordon’s modeling career is not only her passion but also a source of income. She earns money through paid promotions, sponsorships, and modeling photoshoots. While she hasn’t disclosed her exact net worth or income, her lavish lifestyle suggests that she is financially secure.

Q&A section: Brandy Gordon

Q: When did Brandy Gordon start her modeling career? A: Brandy’s modeling journey began in December 2013 when she started sharing her photos on Instagram.

Q: What’s her favorite workout routine? A: Brandy’s fitness regimen includes Pilates, boxing, and weightlifting.

Q: How does she balance modeling with her social media presence? A: Brandy views social media as a way to connect with her fans and tries to post regularly.

Q: What’s her favorite travel destination and food? A: Brandy loves exploring new places and trying various cuisines. She enjoys cultural diversity.

Q: What motivates Brandy in her modeling career? A: Brandy’s motivation comes from her passion for modeling and inspiring others to embrace their individuality.

Q: Tell us more about her animal farm and her love for cats. A: Brandy has an animal farm in her backyard, and her favorite pet is her cat. She’s an animal lover.

Q: Any upcoming projects in the modeling world for Brandy? A: While specific projects are undisclosed, Brandy continues to be active in the modeling industry, collaborating with prestigious agencies.

Brandy Gordon’s journey from an aspiring model to a social media sensation and successful Instagram influencer is a testament to her dedication and hard work. With a growing fan base, a thriving modeling career, and a vibrant online presence, she continues to make waves in the industry. Keep an eye on Brandy Gordon as she rises to even greater heights in the world of fashion and social media.

Brandy Gordon’s Social Media: Instagram | TikTok | Twitter | Facebook | YouTube

Read Also: Beatriz Corbett

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Brandy’s Journey

The importance of self advocacy.

Brandy is a woman who embodies strength and self advocacy. Brandy also happens to be a mom of two and a woman battling breast cancer, just your typical superhero. 

It all started when Brandy found a lump on her breast in the shower. This journey has taught her the importance of standing up for herself, despite the obstacles in her way. Brandy had to fight for her diagnosis, struggle to support her family financially, and find resources on her own. Her story emphasizes the importance of self breast exams and finding an understanding doctor to help navigate the way.

Despite finding a lump on her own, it was very difficult for Brandy to get a mammogram. Her insurance kept denying her due to her young age. This made it extremely difficult for her to find a doctor, allowing the cancer to grow even more. By this time, she had two tumors that had dramatically increased in size. While the first doctor she saw was skeptical of the lumps due to her age, she was able to see a second doctor for another opinion. The doctor diagnosed her with stage 2 breast cancer. This proves the importance of self advocacy. Following this diagnosis she quickly received many rounds of chemotherapy and radiation. Brandy is now going in monthly to continue her treatment. 

Brandy shared that one of her takeaways from having breast cancer is understanding that disease is not a death sentence. While she’s had to face obstacles, Brandy wishes there were more people who understood that cancer is not the end of the world. In fact, it may be a new beginning. Brandy doesn’t need people to be sorry for her because she is strong and getting treatment. That being said, breast cancer certainly makes things difficult. Through her experience with breast cancer, Brandy’s husband also received a health diagnosis of his own that made the financial side of things even more difficult. 

Brandy decided to search for financial support online and found United Breast Cancer Foundation. UBCF supported Brandy through the individual grant and the child sponsorship programs. This support allowed her to keep her utilities on and support her two wonderful children. Brandy would most definitely recommend UBCF to those dealing with breast cancer.

UBCF is grateful for donors and the impact they have on those affected by a breast cancer diagnosis. For more information on how to donate or receive aid from UBCF, please visit UBCF.org.

UBCF is committed to offering breast health and wellness services focused on cancer prevention, screening, treatment and overall wellness. UBCF’s mission is to make a positive difference in the lives of those affected by breast cancer and carries it out through seven life-supporting patient and family programs available to women, men and families nationwide. UBCF never denies services to anyone regardless of age, race, gender, ethnicity, income or medical insurance coverage. Tax-deductible contributions may be made towards UBCF’s programs. UBCF accepts vehicle and property donations as well. Combined Federal Campaign #77934

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Brand Journey: Definition, Stages and Tips

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Table of Contents

What is Brand Journey?

Brand Journey is a holistic approach to creating and managing brands. It involves understanding the customer journey, discovering the brand’s story, and developing a brand strategy that aligns with the customer’s needs and expectations. For example, Brand Journey could include activities such as market research, creating customer personas, and crafting a brand identity.

Ultimately, it helps companies create a comprehensive plan for how their brand will be experienced by customers over time. By optimizing the customer journey, Brand Journey helps companies create a more meaningful and impactful customer experience. This in turn can lead to increased customer loyalty, better brand recognition , and improved ROI. It is an essential tool for any brand manager looking to drive long-term growth.

A brand journey is defined as the interactions between a company and its potential customers, from the moment they become aware of the business to their satisfaction with the product or service.

Brand Journey can help to create a strong, unified brand experience across all customer touchpoints. Brands can use Brand Journey to engage customers on an emotional level, creating a stronger connection and helping to build loyalty. It is essential for brands that want to stand out in a crowded market.

How does Brand Journey start?

Brand Journey begins with understanding the customer’s needs and expectations. Market research can help identify target audiences, as well as their pain points and preferences. This helps to inform the creation of customer personas, which will provide a better understanding of what customers are looking for from a brand. Once these insights are gathered, the Brand Journey can begin.

Next, Brand Journey involves crafting the brand story and values. This helps to differentiate a company from its competitors and create an emotional connection with customers. A strong brand identity should also be created, which will help customers recognize the company and its products or services. Additionally, Brand Journey should focus on creating an integrated branding and marketing strategy. This will help to ensure that customers are seeing the same message across all channels and platforms.

Ultimately, Brand Journey should be tailored to the individual needs of a company and its customers. By taking a holistic approach to branding and customer experience, Brand Journey can help companies create a strong and lasting connection with their target audiences.

Stages of Brand Journey

A brand journey goes from the interaction stage then the consistency stage to the authenticity, trust, and finally loyalty stage. Let’s understand all these stages and their roles-

1. Interaction Stage

This is the process of creating a positive and memorable experience for customers when they first interact with your brand. This includes activities such as market research, creating customer personas, and crafting a brand identity. This helps to ensure that customers have a positive first impression of the brand.

2. Consistency Stage

Once a customer has had an initial interaction with the brand, it’s important to maintain consistency. This means providing a consistent message across all platforms and channels. Brand Journey helps to ensure that customers are seeing the same messaging no matter where they interact with the brand.

3. Authenticity Stage

The brand journey also helps brands to create an authentic identity. This includes telling a unique story and conveying strong values that customers can relate to. By developing an authentic message, brands can help customers to form a deeper emotional connection .

4. Trust Stage

In addition, Brand Journey aids in developing trust. Customers need to believe that the brand is reliable and trustworthy, and Brand Journey helps to create this sense of trust. This includes providing a consistent customer experience as well as clear communication regarding the brand’s values and mission.

5. Loyalty Stage

Finally, Brand Journey helps to create loyalty. Loyal customers are more likely to choose the brand over competitors and share positive feedback, leading to increased sales and improved ROI. Brand Journey helps create loyalty by providing a positive customer experience and a consistent brand identity.

Steps to Creating a Brand Journey

1. understand customer needs and preferences.

Market research is essential for understanding the needs and expectations of customers. This includes creating customer personas and learning about their pain points, preferences, and values.

2. Idea conception

As per customer needs, you can begin creating an idea for the brand. This includes thinking about what makes the brand unique and developing a story that customers can relate to.

3. Brand naming

Once the idea is in place, Brand Journey involves coming up with a suitable name for the company or product. The name should be memorable and easy to pronounce while conveying the right message.

4. Understand & define your brand

The brand journey also involves creating a unique identity for the company or product. This includes developing core values, mission statements, and messaging that customers can relate to.

5. Visual design

The brand journey also involves creating visuals such as logos and designs that will help customers to recognize the brand. The design should be strong and consistent across platforms while conveying the right message.

6. Design Implementation

The brand journey involves implementing the design across various channels such as websites, social media, print materials, etc. This helps customers see a consistent message no matter which platform they’re using.

7. Live & maintain

The brand journey also includes creating a customer experience that is positive and memorable. This includes providing timely customer service, offering discounts and loyalty programs, as well as engaging with customers on social media. It’s important to continually monitor the brand’s performance and make changes when necessary so that customers remain engaged.

Brand Journey is a crucial part of developing a successful brand. To ensure that customers have a positive experience, brands must create consistent messaging and visuals as well as provide an authentic identity that customers can relate to.

Tips to ensure a Successful Brand Journey

• Focus on creating emotional connections with your audiences, build trust and ensure positive experiences: The brand journey is all about creating a connection with your audience. It should focus on making customers feel connected and valued, rather than just offering them a product or service.
• Make sure your brand reflects success and superiority: Always try to create the perception of being better than the competition in terms of quality, value, and customer service.
• Define your Brand’s Personality: Develop a clear brand identity and mission statement that customers can relate to. This should include core values, messaging, and visuals that are consistent across platforms.
• Stick to Brand Standards: Once the brand identity is developed, make sure that it is consistent across all channels. This includes visuals, messaging, and customer service standards.
• Go beyond being “a little better”: Brand Journey should involve setting yourself apart from the competition and creating something unique to your brand. Find innovative ways to engage with customers and differentiate yourself from the competition.
• Focus on packaging: The brand Journey involves creating an attractive package for your product or service that is memorable, consistent, and engaging. It should be eye-catching and convey the right message to customers.
• Consistently deliver promises made: Brand Journey is all about trust building with customers. Keep your promises to build a reputation of reliability and integrity.
• Constantly innovate: The Brand Journey should be constantly evolving to attract new customers while keeping existing ones engaged. Introduce new products, services, or features regularly to keep things fresh and exciting for your customers.
• Reinforce consumer awareness: The brand Journey should include regular reminders to customers about the brand and its values. This could be done through social media posts, email campaigns, or advertising campaigns.
• Use storytelling to strengthen the connection with consumers: Brand Journey should also focus on creating stories that will help customers gain a deeper understanding of the brand and its mission. These stories can be used to relate to customers and build an emotional connection.
• Be known for something: The brand Journey involves finding out what makes your company unique and then making sure this uniqueness is reflected in every part of your branding strategy.
• Protect Your Brand Identity: The Brand Journey also involves protecting your brand identity so that it’s not copied and used by other companies. Make sure that you have the legal and intellectual property rights to all of your branding elements to protect yourself from potential infringements.
• Stay up to date: The brand Journey is an ongoing process, so it’s important to stay up to date with the latest trends, customer feedback, and technology. This will help your brand remain relevant and engaged with its customers.

All of these tips help ensure a successful Brand Journey, which is essential for any business that wants to build a strong and sustainable brand . Keep these tips in mind as you create and maintain your Brand Journey!

Brand Journey vs Branding Journey

Brand Journey and Branding Journey are not the same things. Brand Journey is the process of creating an emotional connection with customers while the Branding Journey is focused on creating a powerful brand identity.

The branding journey includes activities like developing a logo, slogan, mission statement, and other marketing materials that create an instant connection with customers. Brand Journey, on the other hand, encompasses a wider range of activities such as customer research and consistency across all channels.

Brand Journey is more focused on creating a long-term relationship with customers while Branding Journey is more focused on the present.

Role of Customer Journey Mapping in Brand Journey

Customer Journey Mapping is an important tool for Brand Journey. It helps identify customer touchpoints and understand the overall journey a customer takes toward engaging with your brand.

A customer journey map helps companies to understand how users interact with their brand at multiple points throughout the customer experience. This can include identifying areas for improvement in customer satisfaction as well as developing relationships with potential customers.

By mapping customer journeys, businesses can identify areas for improvement and develop strategies to optimize customer experiences. This helps create a more unified Brand Journey that resonates with customers.

It also allows businesses to measure the success of Brand Journey activities and make changes as needed. It provides valuable feedback on how well Brand Journey elements are being received by customers and allows businesses to adjust Brand Journey activities accordingly.

Job title aside, the customer journey is all about understanding the process your potential customers go through to consider, research and purchase your products and services. Brand managers, customer experience managers, and brand strategists are all tasked with optimizing this journey to ensure customer satisfaction.

Conclusion!

At the end of your Brand Journey, you’ll have a clear vision of who you are and what makes you unique.

You’ll also have a plan for how you want to express that vision through your brand.

Taking the time to understand and develop your Brand Journey will help you create a relevant and cohesive brand that stands out from the competition.

Liked this post? Check out the complete series on Branding

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• Media Buying – Definition, Importance, Stages and Tips
• Customer Journey Mapping – Overview, Utility and Tools with Examples
• What is New Product Development? Stages, Examples & Best Tips to Improve NPD
• What is Product Life Cycle? Definition, Stages & Examples
• What is Commercialization? A Comprehensive Guide with Definition, Stages, & Examples
• Concept Development – Definition, Meaning and 6 Stages
• Information Processing – Definition, Tools and Stages
• Customer Loyalty: Definition, Importance, Elements & Stages
• Emotional Branding – Definition, Meaning, Stages and Examples

About Hitesh Bhasin

Hitesh Bhasin is the CEO of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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The Elegance of Martell Brandy: A Journey through History and Flavo

Martell brandy, renowned for its exceptional quality and heritage, stands as a symbol of French craftsmanship and sophistication. In this article, we embark on a journey to uncover the essence of Martell brandy , delving into its storied history, meticulous production methods, diverse product range, and the art of savoring this timeless spirit.

1. A Glimpse into Martell’s Legacy

Martell is one of the oldest and most prestigious Cognac houses in France, with a history that spans over three centuries.

Founding Father: Martell was founded in 1715 by Jean Martell, an Englishman who settled in the Cognac region of France. His vision and dedication laid the foundation for Martell’s enduring legacy.

Royal Approval: Martell’s exceptional quality earned the brand a Royal Warrant from King Louis XV of France in 1755, solidifying its reputation as the “King of Cognacs.”

Global Recognition: Today, Martell is celebrated worldwide for its commitment to tradition and innovation.

2. The Art of Martell Brandy Production

Martell’s brandy is a testament to the meticulous craftsmanship and dedication of its master blenders and distillers.

Grapes: Martell primarily uses Ugni Blanc grapes, harvested from the Cognac region’s vineyards. These grapes are renowned for their high acidity and suitability for distillation.

Distillation: Martell employs double distillation in copper pot stills, a process that enhances the purity and finesse of the eau-de-vie ( wine distillate).

Aging: The eau-de-vie is aged in French oak barrels, allowing it to develop its complex flavors over time. Martell often uses Tronçais oak barrels for their distinctive influence on the spirit.

Master Blending: Martell’s master blender carefully selects and blends eau-de-vie from various aging periods to achieve the brand’s signature taste and consistency.

3. Martell’s Distinctive Product Range

Martell offers a diverse range of brandies, each with its unique character and flavor profile.

Martell VS (Very Special): This entry-level expression is characterized by its youthful and vibrant flavors, with notes of fruit and vanilla.

Martell VSOP (Very Superior Old Pale): Aged longer, the VSOP offers a richer and more complex taste, featuring hints of dried fruit and spices.

Martell Cordon Bleu: A true classic, Cordon Bleu is known for its deep, elegant flavors, with notes of plum, toffee, and spice.

Martell XO (Extra Old): XO represents the pinnacle of Martell’s artistry, delivering a rich and opulent blend of flavors, including candied fruit, ginger, and vanilla.

4. Savoring Martell Brandy Responsibly

To fully appreciate Martell brandy, it’s essential to savor it with care and consideration.

Glassware: Choose a tulip-shaped glass to concentrate the aromas and flavors.

Aroma: Gently swirl the brandy in the glass to release its bouquet. Inhale the aromas, identifying the nuances of fruit, oak, and spice.

Taste: Take small sips, allowing the brandy to coat your palate. Pay attention to the evolving flavors as you sip.

Pairing: Martell brandy pairs beautifully with dark chocolate, nuts, and creamy cheeses.

In conclusion, Martell brandy is not just a drink; it’s a testament to centuries of French craftsmanship and dedication. Whether you’re a connoisseur or a newcomer to the world of brandy, exploring Martell’s rich history and diverse product range is sure to be a rewarding experience. Sip, savor, and celebrate the artistry of Martell responsibly.

FAQs about Martell brand:

Q1: What makes Martell brandy different from other brandies?

A1: Martell brandy is known for its exceptional quality, which is a result of its meticulous production process, including the use of Ugni Blanc grapes, double distillation, and aging in French oak barrels. Martell’s heritage and commitment to tradition also set it apart.

Q2: Is Martell brandy only produced in the Cognac region of France?

A2: Yes, Martell brandy is a Cognac, which means it must be produced in the Cognac region of France to bear the name. The region’s terroir, climate, and grapes contribute to its unique flavor.

Q3: What is the significance of the age statements like VS, VSOP, and XO on Martell bottles?

A3: These age statements represent the minimum age of the youngest eau-de-vie used in the blend. For example, Martell VS (Very Special) is aged for a minimum of two years, while XO (Extra Old) is aged for a longer period, resulting in richer and more complex flavors.

Q4: Can I use Martell brandy in cocktails , or is it meant to be enjoyed neat?

A4: Martell brandy can be enjoyed in a variety of ways. It is often sipped neat to appreciate its complex flavors, but it is also a popular choice for cocktails, including classics like the Sidecar and Brandy Alexander.

Q5: Are there limited-edition or special releases of Martell brandy?

A5: Yes, Martell occasionally releases limited-edition and special bottlings, which may have unique flavor profiles or packaging. These releases are often highly sought after by collectors and enthusiasts.

Q6: What is the best way to store an open bottle of Martell brandy?

A6: To preserve the quality of an open bottle of Martell brandy, store it upright in a cool, dark place away from direct sunlight and temperature fluctuations. Using a wine stopper to seal the bottle can help slow down oxidation.

Q7: Are there specific foods that pair well with Martell brandy?

A7: Martell brandy pairs beautifully with a range of foods. It complements dark chocolate, nuts, dried fruits, and creamy cheeses. Experimenting with pairings can enhance your brandy-drinking experience.

Q8: Can you provide more information about Martell’s Cordon Bleu expression?

A8: Martell Cordon Bleu is a renowned expression known for its deep and elegant flavors. It features notes of plum, toffee, and spice and is often considered a classic in the world of brandy. It is aged for an extended period to achieve its distinctive profile.

Q9: How should I serve Martell brandy at home for guests?

A9: To serve Martell brandy to guests, offer it in tulip-shaped glasses to enhance the aroma. You can provide a selection of snacks like chocolates, nuts, and cheeses to accompany the tasting.

Q10: Can you visit the Martell distillery in the Cognac region as a tourist?

A10: Yes, Martell offers distillery tours to visitors in the Cognac region, providing an opportunity to learn about the brand’s history and production methods. It’s a great way to immerse yourself in the world of Martell brandy.

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Brandy Clark’s Journey to Self-Discovery and Finally Winning Her First GRAMMY 

Viral TikTok Breaks Down How Beautifully Bluey Depicts One Character’s Infertility

“Well, there’s something Auntie Brandy wants more than anything.”

Bluey is hailed by parents as being A+ children’s entertainment (with plenty of educational moments to boot!). But it also addresses tender, delicate issues in a sensitive way. These subtle nods to challenges like being gluten-free or having a rainbow baby are often first noticed by diehard fans. The most recent example of this has to do with Chili’s sister Brandy Cattle, also known as Auntie Brandy to Bluey and Bingo. TikTok discovered a connection between Auntie Brandy’s infertility journey and one of Chili’s early parenting moments from a previous episode — and it will break your heart. Note: Spoilers for Season 3 are ahead.

The theory shows just how deep Auntie Brandy longs for a baby.

TikTok user @world.shaker posted about this theory on Sunday, which has since gone viral. “#Bluey has emotionally destroyed me with this callback,” he wrote, before using the hashtags #infertility and #infertilityjourney among others. This theory has gone viral because it ties two episodes together in such a way that would be a huge coincidence if it wasn’t true.

First, a little background. His new video is in response to a comment from a previous video , in which he said, “Nothing’s really made me cry like ‘Baby Race,’ you know?” referring to Season 2, Episode 50 of Bluey. TikTok user @brittany.elizabet5 commented, “Brings me back to ‘maybe she saw something she really wanted’ from baby race and it wrecked me 😭😭😭.” This comment prompted him to look into the connection, and this new viral video is the result.

View on TikTok

In the video, (which he warns, “ Bluey Season 3 spoilers incoming”), @world.shaker pulls up Season 3, Episode 31 of Bluey, “Onesies,” where Auntie Brandy is playing with Bingo in a tiger onesie. Chili can be heard explaining why she hasn’t been around to visit the kids in a while.

“Well, there’s something Auntie Brandy wants more than anything as well,” she says. “And she can’t have it. And there’s not really anything anyone can do.” It’s implied that she’s talking about a baby, which is already extremely sad. But the earlier episode from Season 2 provides even more heartbreaking context.

Next, @world.shaker plays a clip from “Baby Race,” which is a flashback episode from when Bluey was a baby. “Why did I decide to walk in the kitchen?” Bluey asks in this episode, which shows her in a diaper walking behind Chili doing the dishes.

“I don’t know, sweetie,” Chili responds, as Chili turns around, surprised to see Bluey reaching out her. Her shocked face quickly turns to delight as she gets the biggest smile on her face seeing her daughter walk for the first time.

“Maybe you just saw something you wanted,” adds Bingo. At this point, @world.shaker has mashed the two clips on top of each other. On the bottom video, you can see baby Bluey reaching out to her Mum — aka, the “something” she wanted. She has a tear of joy in her eyes as she lifts her arms to welcome her baby. On the top, Auntie Brandy is seen lying on her side in the grass. After playing with Bingo, her niece runs away from her. Brandy just lies in the grass with arms reaching out to nothing as she has no baby to reach back toward her. It’s incredibly, deeply sad.

Despite not having any children of her own, Auntie Brandy views her nieces as hers and loves them so powerfully, yet, nothing can quite compare to having a baby of her own. It’s clear the pain of seeing those little ones is just too much to bear, and seeing it compared to Chili’s bond with her daughters makes the moment even more impactful.

“When people ask why we care about a kids’ show, you show them this clip,” @world.shaker says at the end of the video, looking emotional. He also commented on the video, writing, “The hands. One child walking towards while the other runs away. Their faces.” Bluey gets deep.

People were relating to Brandy’s journey.

Commenters on the video were feeling for Brandy. “GIVE AUNTIE BRANDY A BABY DAMMIT 😭,” one person wrote. “That’s the fastest something has ever made me cry, congrats,” another said.

“Omg so Brandy hasn’t seen Chilli & Bandit in 4 years bcoz they have the kids she can’t have & she can’t be around that😳 Omg. That’s dark & so sad,” wrote another.

“My name is Brandy and I've been struggling with infertility for 12 years,” one person commented. “This scene wrecked me.”

Someone else suggested, “I hope in a future episode Aunty Brandy can adopt. It could be a different breed of dog and they could have a discussion about all types of families.”

Bluey can open a conversation about infertility with kids.

Director of the Fertility Society of Australia and New Zealand Manuela Toledo said “Onesies” was a good episode to help parents talk to kid about infertility or kids born from fertility treatments.

“There's lots of different causes of fertility, that program's not appropriate to go into why Brandy didn't have a baby or wants to have a baby and can't have a baby at the moment,” said Toldeo, per ABC News Australia .“ It's really important to understand it's not just medical infertility, where people try and they can't have a baby.”

She added, “There's also lots of social factors that might come into it. Maybe she's a single woman and hasn't been able to find a sperm donor, or maybe she's in a same-sex relationship and they haven't been able to utilise sperm or they haven't been successful with a sperm donor. There's lots of other things that could be going on in the background, but I think the important thing is that it actually opens that conversation.”

Leave it to Bluey to depict something so raw in such a beautiful, heartbreaking way.

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Meet Dr. Brandy Harrell

Dr. Brandy Harrell, the founder of Journeys to Success, is a nationally known expert in the field of behavioral health. She has extensive experience and training in Mental Health and Substance Use Disorder treatment as a Licensed Clinical Addictions Specialist, Certified Clinical Supervisor, Licensed Clinical Social Worker Associate, Certified Trauma Professional, Doctoral Addictions Counselor, as well as a US DOT Qualified Substance Abuse Professional. 

She is an educator who exemplifies a high degree of enthusiasm and strong dedication to the total development of aspiring behavioral health professionals on a collegiate level. Dr. Harrell is dedicated to serving the needs of the rural community as she has published research on the Under Utilization of Mental Health services. She works diligently to decrease the stigma related to mental health and substance use services. She collaborates with many government officials and the judiciary branch to increase access to mental health and substance use treatment for justice-involved individuals in which she served as the 8th District Opioid Response Project Team Lead for Lenoir County sponsored by Blue Cross Blue Shield of NC.

Dr. Harrell is a consultant and collaborated with other Federally Qualified Health Care Centers to develop policies and procedures for programs such as Medication Assisted Treatment, Substance Abuse Intensive Outpatient (SAIOP), and DWI. She is a treatment provider and consultant for the Family Accountability and Recovery. Dr. Harrell has written grant proposals and successfully secured several million in funding for Opioid treatment, Integrated Behavioral Health, Opioid Impact, Whole Person Care, and Substance Use Treatment for Family Accountability and Recovery Courts in rural Eastern North Carolina. Dr. Harrell serves as the Behavioral Health expert for the National Rural Justice Collaborative.

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Reach out today.

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The Best Bottles Of Brandy Under $30, Just In Time For Thanksgiving

It’s always a good time for tasty, cheap brandy. That’s no small category, either. There’s a lot of quality juice at affordable price points — due to the fact that a fair amount of it is made here in the U.S. So while our parameter here is “under $30,” we’re not talking about swill. Any of these bottles would make a great bottle to bring to Thanksgiving dinner or gift for the dark spirits lover in your life.

The 15 bottles below are our picks for the best cheap bottles of brandy to buy right now. Perfect if you’re whipping up a batch of hot toddies to fight the cold winter nights. A quick note on deciphering brandy labels before we begin: In general, you’ll see VS, VSOP, and XO on bottles, like “Hennessey VSOP.” “VS” means “very special” and is a blend of at least two-year-old brandies. “VSOP” means “very superior old pale” and is a blend of at least four-year-old brandies. “XO” means “extra old” and is a blend of at least six-year-old brandies (sometimes this is called “Napoléon” as well). And, lastly, there’s “Hors d’âge” which means the brandy is aged for up to ten years or longer.

Of course, there are different words for each of these terms if the brandy is from, say, Spain. Also, brandy makers in the U.S. often use the French designations with zero respect for the age regulations they’re meant for, which adds a confusing wrinkle. Regardless, the info and the bottles here should get you started on your brandy journey, just in time for the beginning of the holiday season.

Paul Masson Grande Amber Brandy

Style: California Brandy ABV: 40% Average Price: $11.99

The Brandy:

This American brandy is a blend of California winemaking and Kentucky bourbon ingenuity. The grapes are grown in California and the brandy is aged and bottled in Kentucky. According to the label, this brandy spends three years aging in oak before going into the bottle.

A distant note of grape juice underpins clear bourbon caramel and vanilla flavors. Light touches of bitterness and black pepper spice mingle with the caramel sweetness. That light spice carries on to a thin, sweet finish.

Bottom Line:

This is solidly in the “mixing” category. Brandy old fashioned, eggnog, mulled wine , and the aforementioned hot toddy are all viable candidates.

Korbel Brandy

Style: California Brandy ABV: 40% Average Price: $12.99

Korbel is a must-have for whipping up Wisconsin’s favorite drink, the brandy old fashioned . As with all the brandies on this list, that also makes it the perfect candidate for a hot toddy.

This Sonoma brandy actually gains a lot of depth over its two years in the barrel. There’s a clear sense of caramel that leans towards a butterscotch sweetness. The oak comes through with a hint of spice. There’s a slight minerality with a clear note of vinous grapes on the warming finish.

This is designed for the old fashioned. Use it for that! It also works really well with cola (especially Coke).

E&J VSOP Premium Brandy

Style: California Brandy ABV: 40% Average Price: $13.49

E&J VSOP hails from the iconic Ernest and Julio Gallo Winery in Modesto, California. The juice is aged for two years before bottling, making it pretty versatile at this price point. You can drink this stuff in a highball or cocktail. It also works as a great dessert brandy. Pour some of this over a sponge cake or ice cream and you’ve got a nice boozy bump to that dessert.

Wet brown sugar mingles with baking spices and a note of sunny meadows. Cream soda dominates the palate with a wisp of bourbon vanilla, maple syrup, and plummy sherry. The end is bold and long-lasting with a return of the warming spice alongside a little bit of oak.

We’re still squarely in the mixing category with this one. Still, give it shot on the rocks or in a highball with some fizzy water to cool it down.

Paul Masson Grande Amber VSOP Brandy

Style: California Brandy ABV: 40% Average Price: $14.20

We can’t go on without hitting on Paul Masson’s VSOP. This is one of the better brandies you’ll find for under $20 in the U.S. This expression is the blend of Paul Masson’s Grand Amber (above) and imported Cognac. That addition of the real-deal stuff from France sets this brandy above the rest of the pack.

Notes of fatty hazelnuts and dry Champagne grapes lead the way. There’s a matrix of spices at play, with cloves out front. Cigar smoke, oily espresso beans, and freshly ground allspice round out the sip before it reaches a dry finish.

This is starting to get into workhorse brandy territory with applications in cocktails, highballs, and on the rocks working well with this expression.

St-Rémy VSOP

Style: French Brandy ABV: 40% Average Price: $14.99

St-Rémy is a classic French gateway brandy. Its price point is the biggest draw, but the booze is backed up with a decent grape-forward essence. That’s thanks to a base wine that’s a blend of — deep breath — Chardonnay, Pinot Noir, Merlot, Gamay, Ugni Blanc, Carignan, Cinsault, Grenache, Syrah, and Cabernet Sauvignon grapes. The juice is then aged for four years in small format French oak barrels before hitting the bottle.

This is a big departure from the Californian brandies populating this list thus far. Fruit orchards, rays of sunshine, and wildflowers lead the way on this sip. That wide-focus narrows on the palate to present ripe apricots and peaches with an almost honeysuckle floral hint that’s cut by a lemon rind citrus on the very end with a final dry, vinous touch.

You can warm this one up in a snifter, in the sense that it’s a solid entry point French brandy that’ll help build your palate and lead you to better things in the brandy world.

Korbel Brandy XS

Style: Blended California Brandy ABV: 40% Average Price: $14.99

Korbel XS is the “Extra Smooth” brandy that’s a stand out on this list. The brandy is spiked with vanilla, spices, sugars, and orange essence to really amp up the mixability of the brandy.

There’s a clear bitterness upfront with whiffs of orange and baking spices. Later, the taste leans into cream soda vanilla that errs a little saccharine. The spices, bitter orange, and soda pop vanilla all combine on a quick end that fades with a slight burn.

This works really well in an old fashioned or Brandy Alexander (think chocolate and orange with a creamy body).

E&J Brandy XO

Style: California Brandy ABV: 40% Average Price: $14.99

E&J’s XO deserves some love. Although this is designated as an “XO,” it’s still only aged for a minimum of two years. It is, however, charcoal filtered. A lot of the harsher edges are whittled away through that process.

That classic creamy vanilla of U.S. produced brandy is front-and-center. There’s a good sense of rich toffee and very dark brown sugar on those vanilla coattails. The finish is velvety, creamy, sweet, and full of that continued presence of vanilla.

This is a dark, spicy, and sweet brandy that suits the Christmas sipping season where the eggnog flows and we all bathe in mulled wine.

Presidente Brandy

Style: Mexican Brandy ABV: 40% Average Price: $15.99

Mexico’s Presidente Brandy is making big waves in the U.S. and with good reason. This is a solid brandy at an accessible price. This was also one of the most popular drinks in Mexico for a very long time — so much so that it was the “ National Drink of Mexico ” at one point.

There are notes of vanilla that are tempered by rich marzipan. The vanilla dries out and has more of a saltwater taffy essence as oak, spice, and a hint of florals linger in the background. The finish holds onto the dryness and ends strong.

While you can drink this one neat or on the rocks, it really shines as a base spirit for a great cocktail.

Raynal VSOP Brandy

Style: French Brandy ABV: 40% Average Price: $16.79

Raynal is one of the biggest French brandies in the United States. It’s the perfect balance between affordability and quality. The brandy is a blend of white grapes from Burgundy, Bordeaux, and Champagne that are then aged in French oak for the requisite four years.

This brandy smells like velvet and nuts (walnuts and almonds dominate). Hints of freshly grated ginger spice things up with a nice underbelly of candied dried fruits next to a wisp of fresh flowers. The finish is vinous and dry, with a lingering moment of ginger and nuttiness.

That sharp ginger makes this a nice base for a sidecar cocktail spiked with ginger syrup. It’s also a quality brandy for a highball.

Style: French Brandy ABV: 40% Average Price: $19.99

St-Rémy XO is a mellowed and very tasty brandy that’s always around $20 a bottle. This brandy is a masterclass in French grapes. It blends distilled wines from Burgundy, Champagne, Rhône Valley, Languedoc Roussillon, Loire Valley, Bordeaux, and Beaujolais into each bottle.

Figs, gingerbread, sun-dried grapes, and butterscotch are present up top. The sweetness of figs peak as a clear espresso bean bitterness counterpoints that fruity sweet edge. There’s an echo of wildflowers in the background as the bitterness and sweetness fades with a nice velvet texture at the end.

This is a solid sipper (with a little ice). Take your time with it to let it open up in the glass and then your senses.

Laird’s Straight Applejack 86

Style: American Fruit Brandy ABV: 43% Average Price: $25.25

This apple brandy, or applejack if you will, is 100 percent apple brandy made from 17 pounds of apples per bottle of brandy. This is a very German-American spirit with clear heritage derived from Germanic fruit brandies married to U.S. aging processes like bourbon and Tennessee whiskey.

Granny Smith apples baked in butter, cinnamon, bourbon vanilla and caramel, and brandy lead the way here. Then a billow of smoke arrives with a clear sense of the charred oak barrel. The vanilla, spice, and tart apple carry through to a bold and warm finish that feels like the ghosts of a fallow apple orchard.

This is nice on the rocks or as a funky and fruity old fashioned base.

Lustau Brandy Solera Gran Reserva

Style: Spanish Brandy Distillery: Lustau Age: 40% Average Price: $26.40

This is a shockingly decent brandy at this price point. Lustau is so revered in distilling circles that Ireland’s iconic Redbreast uses their used barrels to age one of their best high-end expressions. The Gran Reserva expression is aged in used Amontillado sherry casks for around three years under the Spanish sun in Jerez, Spain.

Orange, coconut oil, oak, vanilla, toasted almonds, and baking spices lead the way. There’s a real sense of freshly ground nutmeg and allspice that leads to a rich and buttery fruit cake full of sun-dried fruits. Espresso and dark chocolate bitterness cut in and highjack the spices, sending them to a warm and sunny end with a hint of dry Spanish grass.

Let this warm nicely in a big snifter and then take your time nosing and sipping. It’ll help you get a deeper knowledge and entry into the world of Spanish brandy.

De Luze VS Cognac

Style: Cognac Age: 40% Average Price: $26.99

This a real-deal brandy from Cognac. The heritage of this Cognac house goes back 24 generations to the 1600s. The juice is a blend of Grande Champagne and Petite Champagne grapes from some of the best vineyards in the Grande Champagne region of Cognac. The expression is then aged for two years in French oak before direct bottling without any meddling.

This is a dialed-in sip. Equally sweet and earthy prunes and dates lead towards a rush of wildflowers in full bloom. Soft notes of orange zest and lemon citrus dance with wisps of oaky smoke, Christmas spices, and deep green grape leaves. A note of lavender mingles with roasted nuts as the velvet finish hits flowers, fruit, and oak notes. This is pure sunshine.

Cognac for under $30? Sign us up! This is a decent sipper with a little warmth that really embraces you as it goes down.

Metaxa 5 Stars

Style: Greek Brandy ABV: 38% Average Price: $27.99

This Greek spirit is a blend of brandy, Muscat wine, and botanicals (not unlike gin). It’s then aged for five years — hence the “Five Star” designation. This process makes for a wholly unique experience with botanicals like anise and rose shining through the distilled grape base.

Bold stone fruit, fresh honeycomb, and a field of wildflowers lead the way. Then the spices hit with a big dose of Christmas spices leading into a bowl of dried roses. The fruit comes back with a note of oak on the finish.

This is a definite mixer for highballs. Really fizzy water, lots of ice, and a twist of lime or lemon really open this blend up in the glass.

Courvoisier VS Cognac

Style: Cognac ABV: 40% Average Price: $28.99

This Cognac just squeaks by at $28.99 per bottle. This is a good entry-level brandy that has pretty solid name recognition. The juice is a blend of four to seven-year-old brandies made primarily from grapes grown in the Fins Bois region with a solid percentage of Petite Champagne grapes thrown in to balance things out.

Dried grapes, ripe apples and pears, and creamy chocolate mingle on the nose. The florals feel more like a fruit orchard in full bloom on a spring day. Coffee bitterness arrives next to barrel spiciness with a wisp of smoke lurking far in the background. The fruit and florals bring about a quiet-yet-warming final note.

Another Cognac for under $30? That’s a win for this list. It’s also a win for you. This is a very sippable brandy that also works as a great gift for any brandy lover.