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What is sports tourism and why it is so big?

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Sports tourism is BIG business. We all know that sport tourism involves sporting activity, that much is pretty obvious, but there is much more than a game of sport involved in the multi million Dollar global industry. In this article I will explain what sports tourism is, I will tell you about the different types of sports tourism and I will discuss the benefits of sports tourism.

What is sports tourism?

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Sports tourism is the act of travelling from one locality to another, with the intention of being in some way involved with a sporting activity or event .

Many people believe that sports tourism relates only to watching a sporting event. However, this is not correct. The sports industry is much more than this.

Sports tourism encompasses travelling for your own sporting purposes, such as a yoga teacher training course, a badminton competition or to learn to surf. Sports tourism includes attending sporting events such as a Formula One race or a Premiership football match. Sports tourism includes nostalgic visits to places of historical importance, such as the Olympic stadium in Barcelona or to see memorabilia related to your favourite sporting hero, such as the museum at the Maracana football stadium in Rio de Janeiro.

There are, in fact, four main types of sport tourism. These types are known as:

  • Sport Event Tourism
  • Active Sport Tourism
  • Nostalgia Sport Tourism

Passive sports tourism

While sports tourism has not always been extremely popular, during the recent decade the amount of people attending out of area sporting events has drastically increased. People are now traveling far and wide just to attend their favorite events, and it is no wonder as to what has encouraged the sudden spike in popularity.

Types of Water Transport

Sport tourism is a relatively new concept, although it has been around for a long time.

There are many academic studies which delve into the concept of sports tourism, particularly sports tourism that involves large sporting events, such as the football World Cup or the Olympic Games. Some scholars and sports tourism stakeholders have attempted to define the term sports tourism.

According to Neirotti (2003), sports tourism can be broadly described as;

‘Including travel away from one’s primary residence to participate in sports activity, for recreation or competition purposes, travel to observe sport at grassroots or elite level, and travel to visit a sports attraction such as a sports museum, for instance’.

Weed and Bull (2004), provide a conceptualisation of the sports tourism phenomenon as;

‘A social, economic and cultural phenomenon arising from the unique interaction of activity, people and place’’.

Gammon and Robinson (2003) state that sports and tourism is;

‘Not just about the management and operation of mega events; it also concerns offering consumer-specific sports and tourism-related services and experiences to the sports tourist.’

What is sports tourism?

Read also: Sustainable tourism- everything you need to know

Gammon and Robinson (2003) further argue that the sports tourism industry cannot be defined easily and that there should be different definitions according to the type of sports tourism that is being discussed. They visualise this in the model below.

sport tourist

Today, sport is regarded as the world’s largest social phenomenon. And, tourism is predicted to become the world’s biggest industry early in the next century. So it doesn’t take a genius to work out that sports tourism is pretty big business!

The sports tourism industry has grown considerably in recent years. In 2016 the sports tourism industry was worth $1.41 trillion and this figure is expected to increase to approximately $5.72 trillion by 2021. This is a whopping 41% growth in only four years!

**Studying sports tourism? I recommend- Sports Tourism: Participants, Policy and Providers **

The sports tourism industry makes up a significant part off the overall tourism industry. Some people claim that this figure is as high as 25%, meaning that a quarter of all tourism in the world is sports related!

The importance of sports tourism is further emphasised by the media statements from the World Tourism Organisation (WTO) and the International Olympic Committee (IOC), which in 2004, announced their commitment to reinforce their partnerships on collaboration in the sports and tourism domain. They stated that; 

‘Tourism and sport are interrelated and complementary… both are powerful forces for development, stimulating investment in infrastructure projects such as airports, roads, stadiums, sporting complexes and restaurant-projects that can be enjoyed by the local population as well as tourists who come to use them.

This demonstrates that sports tourism has a wider economic and social impact than simply the sporting occasion itself. It provides social and economic opportunities for the local population , as well as visitors to the area.

The different types of sport tourism

Sport tourism can be segregated into four main types: sport event tourism, nostalgia sports tourism, active sports tourism and passive sports tourism. Below I have provided a short explanation of what each type of tourism is, along with some examples.

Sport event tourism

Sports event tourism is tourism which centres around a sporting event. Sporting events can be of any size and importance, however it tends to be the major sporting events which gain the most gravitas.

Hallmark events, such as the Olympics or football World Cup, are important centres for sport event tourism, bringing millions of tourists to the host destination.

Smaller events, such as the Henley Regatta in the United Kingdom or a national tennis competition also clarify as sport event tourism.

An often overlooked example of sport event tourism are amateur sporting events. Events such as regional school competitions, youth sporting leagues and non-profit community based sport events are just a few examples.

Wimbledon, also known as ‘The Championships’ is the oldest tennis tournament in the world. A prestigious sporting event, Wimbledon is often associated with the upper class, where spectators sip sparkling wine and Pimms whilst dressed in their best frocks.

Knowing very little about tennis, I attending Wimbledon a couple of years ago just to experience this famous event, which is an integral part off British heritage!

Dating back to 1877, Wimbledon has been held at the All England Club in Wimbledon, on the outskirts of London, each year. The tennis is played on outdoor grass courts, which is unlike tennis matches played in many other parts of the world.

Wimbledon is one of the four Grand Slam tennis tournaments, the others being the Australian Open, the French Open and the US Open.

The tournament takes place in late June/early July each year.

silhouette of man playing golf during sunset

The football World Cup, known officially as the FIFA World Cup, is an international football tournament held every four years.

The  Fédération Internationale de Football Association  (FIFA) is the sport’s global governing body. The football consists of mens only teams and boats the most skilled footballers in the world.

Teams must first pass the qualification phase, which takes place over the preceding three years. After this, 32 teams, including the automatically qualifying host nation, compete in the tournament. The World Cup tournament generally lasts about one month.

The Six Nations Championship is an annual international rugby union competition that takes place. It involves what are considered to be the six best nations in terms of rugby in Europe The six nations are:

The Six Nations tournament begins on the first weekend in February each year and finishes with ‘Super Saturday’ on the second or third Saturday in March.

Each team is required to play every other team once (making a total of 15 matches). Each team will play one match at home and one match away from home.

I attended a six nations match once and whilst I’m really not into rugby (surprise!), I really enjoyed the sophisticated and supportive atmosphere at the venue.

Inspired by the ancient Greeks, the modern Olympic Games have been running since 1896. But, in fact, the games have been played in some form or another since long before this date.

The Olympics is perhaps the most famous and the most popular international sporting event. It features both summer and winter sports competitions which take place every four years. Like many other major sporting events, the Olympics are held in a different location each time.

Read also: Slow tourism: Everything you need to know

The Olympics involves thousands of athletes from around the world who compete in a range of different sports, from trampolining to running. Over 200 nations participate in the event.

The Super Bowl is the annual championship of the National Football League (NFL). Based in the Unites States of America, this is the most popular sport tourism event of the year.

Some interesting facts include The Super Bowl being the second-largest day for food consumption in the USA (after Thanksgiving) and the Super Bowl being the most-watched American television broadcast of the year.

Nostalgia sports tourism

Nostalgia sport tourism involves travelling to famous sport-related tourist attractions.

Nostalgia sports tourism may celebrate sports of the past or the present. It may include visiting museums or exhibitions, visiting sporting hall of fames or visiting sporting venues.

The nostalgia sports tourist does not need to be actively participating in sport or to be spectating. They may simply want to learn more or to reminisce.

Here are some examples of popular nostalgia sport tourism attractions.

We visited Calgary Olympic Park on travels through Canada with a baby and loved it!

WinSport’s Canada Olympic Park (COP), (formerly known as Paskapoo Ski Hill) was one of the venues used in the 1988 Winter Olympics. Nowadays, it is open to the general public and iw well known for its ski jumping, bobsleigh and luge.

Whilst we did learn a little bit about the Olympics on our visit here, we actually sent more time on the luge ride than anything else because it was so much fun!

Sports tourism

The Maracana is a famous football stadium in Rio de Janeiro, Brazil. The stadium is rich in history and was once the largest stadium in the world.

The stadium was opened in 1950 to host the FIFA World Cup. The venue has seen attendances of 150,000 or more at 26 occasions. Over time terraces were replaced with seating, and after the renovation for the 2014 FIFA World Cup, the Maracana’s original capacity was reduced to 78,838.

Nowadays, it is popular to take a tour to visit the Maracana stadium, like I did when I travelled to Buenos Aires with my friend who is football mad!

The Olympic Village, known in Spanish as La Vila Olímpica del Poblenou is an area in the Sant Martí district of Barcelona, Spain.

The Barcelona Olympic Village was built in the late 1980s and early 1990s in preparation for the 1992 Summer Olympic Games, which were held in Barcelona.

Nowadays, visiting the Barcelona Olympic Village is a popular sports tourism activity undertaken by many tourists visiting Barcelona.

Active sports tourism

Active sports tourism is when a person travels to actively participate in their chosen sport, or when they travel for other reasons, but taking part in sport is an important part of their tourism experience.

Active sports tourists can be segregated into three classifications: The amateur sports tourist; the hobbyist sports tourist and the professional sports tourist.

I would say that I would generally come under the first category. I am an amateur (at best!) at every sport I try my hand at. But, I still like to give it a go! I’ve attempted skiing in Argentina, kayaking in Vietnam and surfing in Costa Rica, to name but a few.

Read also: Business tourism: Everything you need to know

My husband, on the other hand, is usually either a hobbyist sports tourist or a professional sports tourist. He plays for badminton and football teams and loves playing a large number of sports in his free time. He is also a former athlete, having competed for Britain as a trampoline gymnast. As part of this role he travelled around the workload for professional sporting competitions. This qualified him as a professional sports tourist.

There are a large number of active sports that a tourist may choose to get involved with around the world. Here are a few that I have experienced on my travels. But there are sooo many other sports that you can get involved in as a sports tourist!

  • Diving in the Galapagos
  • Swimming at the Great Barrier Reef
  • Playing tennis in Morocco
  • Learning archery in Spain
  • Going running in France
  • Cycling in Amsterdam
  • Taking yoga classes in Bali
  • Learning tai chi in China
  • Kayaking in Vietnam
  • Sailing in Australia
  • Skiing in Argentina
  • Surfing in Costa Rica
  • Playing baseball in Boston
  • Hand gliding in Rio de Janeiro
  • Fishing in The Gambia
  • Climbing in Thailand
  • Horse riding in Equador
  • Walking in Jeju

Here are a few active sports tourism examples:

Did I ever tell you that I completed a Tough Mudder Race? This was a BIG achievement!

Tough Mudder is an endurance event. It is a an obstacle course, originally designed for army training. It is a test of the mind and body.

The race is usually between 10-12 miles in length. It includes a number of obstacles, many of which involve mud! The obstacles often play on common human fears, such as fire, water , electricity and heights.

**Buy now: Sport and Tourism – a recommended textbook for sports studies students!**

Common obstacles include:

  • Arctic Enema – Participants plunge into a tank filled with ice water, where they must swim under the water and past an obstacle to the other side.
  • Electroshock Therapy – This is where participants will run through a pit of mud where electric wires sway in the air. Participants will often get small electric shocks.
  • Funky Monkey – Monkey bars over a pit of cold water. The bars are covered with a mixture of butter and mud.
  • The birthing canal- A small, confined space that the participant must crawl through. The upper layer is filled with water so it feels like you are being compressed as you crawl through the tunnel.

Of course, you will need to travel to a Tough Mudder venue to be classified a sports tourism, but many people do!

Many people choose to travel to South Korea for martial arts holidays and Taekwondo-themed events. These might be amateur sports tourists, hobbyist sports tourists or professional sports tourists, depending on the level of involvement and activity type.

Portugal is a popular destination for surf holidays. You can go it alone, if you have the skills and ‘know-how’, or you can book a tour. There are a number of tour operator who offer specialised surfing holidays for all levels of sports tourists, ranging from beginner to advanced.

There are several golfing hotspots around the world. One of the most popular places to travel to for a golfing holiday is Florida . With its year-round pleasant weather and large open spaces, Florida welcomes golf tourists from all over the world to play on their first-class golf courses.

There are many parts of Asia that are known for the popularity of yoga. However, done attracts so many tourists as Bali. Bali is famous the world over for offering top quality yoga retreats and yoga teacher training courses.

Lastly, it is important to recognise that whilst sport is inherently active , not all those who participate or who are involved with the sport are themselves active. In fact, passive tourists can actually contribute more to the sport than those who are active!

A passive sports tourist is a person who is not actively participating in the sport. They are spectators or fans. Passive sports tourism involves tourists watching sport being played. This could take place at a major sporting event (qualifying this also as sports event tourism), or they could simply be supporting a family member of friend. Most passive sports tourists are fans.

Football, or soccer, is arguably the most well-known and popular sports in the world.

Manchester United is a particularly famous football club. It is estimated by the BBC that Manchester United has a whopping 659million football fans!

I always find is fascinating when I travel to a country that is so different and so far removed from my own, yet the locals are also quick to ask me about Manchester United!

Many sports tourists will follow Manchester United, or which ever football team is their favourite, around the world to watch their games.

Anthony Joshua is a British professional boxer. He has many millions of followers, both from the UK and abroad.

Anthony is a two-time unified heavyweight champion, having held the WBA (Super), IBF, WBO, and IBO titles since December 2019, and previously between 2016 and June 2019. At regional level, he held the British and Commonwealth heavyweight titles from 2014 to 2016.

Anthony Joshua participates in fights around the world and is often accompanies by his passive sports tourism supporters.

The British & Irish Lions is a rugby union team selected from players eligible for any of the Home Nations – the national teams of England, Scotland, Wales and Ireland. 

If rugby is your thing and your from Britain or Ireland, then this is a pretty big deal.

The Lions have many thousands of passive sports tourism supporters who cheat them on each match.

Cricket is pretty big in Australia. So big, in fact, that the Australian cricket team has an estimated 24million supporters! Many of these supporters travel with the team around the world as passive sports tourists.

As with any type of tourism , there are a range of benefits and advantages of sports tourism. Whilst the most obvious is perhaps the economic advantage of tourism , there are also positive social impacts as well as environmental impacts . Below I provide some examples:

  • Sports encourages tourists to visit the area
  • Sports tourism creates economic growth through tourists booking hotel rooms, eating in restaurants and opening money in local shops
  • Sports tourism helps to create exposure and enhances a positive image for the local community
  • Many sports tourism infrastructures and facilities can also be used by members of the host community
  • The development of sports tourism helps to build a sense of community
  • Sports tourism has the potential to attract high-yield visitors and repeat visitors
  • It can provide opportunity to develop new infrastructure in the area
  • The media can help to promote the destination
  • Sports tourism can improve overall tourist numbers
  • Money made from sports tourism can be reinvested into the local economy
  • Sports tourism creates jobs for local people
  • Sports tourism which relies on the natural environment may result in better environmental management and preservation

Whilst there are many positive impacts of sports tourism, however, it is also important that there are a number of negative impacts too. Aspects such as environmental degradation when gold courses, employing foreign rather than local people for major sporting events and locals who feel that their cultural norms are being overlooked (such as not covering your shoulders in the Middle East, for example), are just a few example of negative impacts of sports tourism.

It is clear that sports tourism is big business. Whether its events sports tourism, active sports tourism, nostalgic sports tourism or passive sports tourism, there is a huge market for tourists worldwide. However, as with any type of tourism, sports tourism must be carefully managed to ensure that it is sustainable .

For more information on sports tourism, I recommend the texts below;

  • Sports Tourism: Participants, Policy and Providers – explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place.
  • Sport Tourism Development – a text book covering the growth and development of sport tourism.
  • Sport Tourism Destinations: Issues and Analysis – with contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. 
  • Sport and Tourism – This book proposes a groundbreaking theoretical model which explores globalization, mobility and authenticity providing insight into the unique interrelationship that exists in a sport tourism context between activity, people and place.

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How does sport contribute to tourism?

sportanddev

Tourism is one of the world’s most important economic sectors. It allows people to experience the world’s different cultural and natural riches and brings people closer to each other, highlighting our common humanity.

The many important contributions of tourism encouraged the  UN World Tourism Organization  ( UNWTO ) to institute World Tourism Day, celebrated annually since 1980 on 27 September, to highlight the importance of tourism and its impact on our society.

Tourism and sports

According to UNWTO , tourism is one of the largest and fastest growing economic sectors in the world, while sport is one of the world’s largest social phenomenon. As a professional or leisure activity, sport often involves travel to other places, to play and compete in various destinations. Further, major sporting events, such as the Olympics and various World Cups, have become powerful tourist attractions.

Sports tourism constitutes a large part of the tourism industry, with some sources claiming that a  quarter of all tourism in the world is sports-related. Sports tourism includes not only participation in and attending sporting events, but also personal recreational activities.

Statements from the World Tourism Organisation and the International Olympic Committee (IOC) have highlighted the importance of sports tourism; in 2004, the organisations committed to reinforcing their partnership and collaboration in the sports tourism domain, stating :

“Tourism and sport are interrelated and complementary… both are powerful forces for development, stimulating investment in infrastructure projects such as airports, roads, stadiums, sporting complexes and restaurants- projects that can be enjoyed by the local population as well as tourists who come to use them.”

Sports tourism and sustainable development

Tourism is an essential pillar of the  2030 Agenda for Sustainable Development  and the Sustainable Development Goals (SDGs), especially  goals 8 ,  12 , and  14 . As a segment of tourism, sports tourism can also help achieve sustainable development .

At an economic level, sports tourism contributes to SDGs 1 (end poverty in all its forms everywhere) and 8 (promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all). Sports tourism promotes local businesses, creating demand in areas such as transportation, hotels and restaurants. Thus, local populations can avail jobs and income opportunities. Depending on the nature of the sports and experiences, local people can work as instructors and guides, who are likely to be paid more due to their special skills.

Further, sports tourism contributes to SDG 3 (ensure healthy lives and promote well-being for all at all ages). Besides providing the tourists with sporting opportunities and an outlet for physical exercise, investment in sports tourism can also promote the participation of local populations in sporting activities.

Finally, sports tourism can also contribute to SDG 11 (make cities and human settlements inclusive, safe, resilient and sustainable. Accessible sports tourism products like hand bikes provide access to sports opportunities for people with disabilities. Para-sport activities can be enjoyed by tourists and residents alike. The development of accessible sports tourism can improve accessibility in the destination city by the provision of not only sports products, but also accessible accommodation and transport. Furthermore, accessible sports tourism helps increase the understanding of people with disabilities in society.

Sports, tourism and sustainability

Sports federations, like the IOC, have realised the need for sustainable practices during mega sporting events. Thus, the IOC launched the International Federation (IF) Sustainability Project in 2016 to obtain an overview of their sustainability initiatives, identifying common topics, challenges and good practices. Building on the Olympic Agenda 2020, the IOC Sustainability Strategy was developed in close cooperation with many stakeholders and partners to fundamentally shape the working practices of the IOC, the Olympic Games and the Olympic Movement.

To develop synergies between the stakeholders so that sports and its facilities can be included in the local assets, it is necessary for decision-makers at all levels to understand their potential and agree to work together to set up sustainable development strategies. 

Host cities should target participants who are most likely to engage in sustainable behaviour while in the destination. This includes developing event portfolios geared towards sustainable event practices. The host city should also harness collaborative partnerships to foster social cohesion and build the capacity to increase sustainable practices.

From the design and construction of sports facilities and the way resources are managed, to valuing the natural environment and health and well-being of people, all decisions should be informed by sustainability principles. As the role and relevance of sport in today’s society continue to grow, progress can only be in cooperation and partnership with others, including the tourism industry.

  • Related article: Active tourism
  • Related article: How can fans support sustainability in sports?

sport tourist

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What is Sports Tourism?

Last Updated on May 11, 2023

sport tourist

Sports tourism is the act of travelling for the sake of either participating or viewing sports, and the management and marketing of sports to attract tourism for commercial means. Dr Paul Symonds

Many definitions fail to give consideration to the perspective being looked at in sports tourism.

These definitions fail to include, for example, how the term is viewed from the perspective of a destination, a marketing company, an airline and so on.

Sports tourism, in other words, refers not only to the sports tourist, but also the industry that provides and facilitates this form of tourism.

Sports tourism can have an incredibly wide impact on so many stakeholders in sports and in tourism and this is all discussed below, as we analyse what sports tourism is.

Table of Contents

Sports Tourism Examples

There are numerous sports tourism examples but let me give you a few:

  • Spectator : Travelling across the USA to attend the Super Bowl
  • Participant : Travelling to take part in the Honolulu Marathon
  • Destination : Creating the infrastructure and marketing yourself as a destination in order to be awarded the Olympic Games.
  • Spectator : Going from the UK to Barcelona to watch an FC Barcelona game at the Nou Camp Stadium .
  • Tourist: Travelling to Japan to see the Baseball Hall of Fame in Tokyo
  • Participant : Going on a cycling holiday in France with friends
  • Organisation : A local tourism board helping to market the Sydney Marathon, in Australia.
  • Services : An airline laying on special extra flights to transport fans to an international football (soccer) game such as for the Champions League Final.

Sports Tourism Ontology

Depending on the perspective you have, sports tourism and its importance can mean different things.

We can use the term ‘Sports tourism ontology’ to express our outlook (viewpoint or perspective) and to define what sports tourism is for different stakeholders.

Sports tourism stakeholders diagram

As you can see in the diagram above and from the sports tourism examples we listed in the bullet list above, sports tourism can be viewed from differing perspectives.

What Different Types of Sports Tourism Tourists are there?

Types of sports tourism diagram

When it comes to defining exactly what a sports tourist (rather than tourism is) , there are various definitions that exist and these definitions are often debated by academics.

Some of the main ways of classifying sports tourists though are as follows.

1. Active Sports Tourism

This refers to those who travel and stay away overnight and who participate in sports themselves.

Examples of this are people who travel from:

  • The UK to take part in the New York Marathon
  • Australia to Spain for a golfing holiday
  • China to Spain for a sports fishing holiday

2. Sports Events Tourism

Rather than travelling for actively participating and taking part in sporting activities, sports event tourism refers to when you travel in order to watch a sporting event.

Examples of this include travelling to watch the:

  • Kentucky Derby
  • World Snooker Championships
  • Brazilian F1 Grand Prix
  • French Open Tennis tournament

3. Nostalgia Sports Tourism

This form of tourism refers to travelling to famous sports-related attractions including Hall of Fames, famous stadia, and sporting museums.

Some great examples include the:

  • FIFA Football Museum in Zurich, Switzerland
  • Chicago Sports Museum , USA
  • Liverpool Anfield Stadium Tours , England
  • American Football Hall of Fame in Canton, Ohio, USA
  • Australian Sports Museum in Melbourne, Australia
  • Hockey Hall of Fame in Toronto, Canada
  • Museum of Sport and Tourism in Warsaw, Poland

Case Study: Barcelona 1992 Olympics and Sports Tourism

Let’s take the example of the city of Barcelona in Spain .

Barcelona held the 1992 Summer Olympics but to do this, the city of Barcelona spent a reported USD$7 billion in order to win the right to stage the games ( Time Magazine, 2016 ).

The city invested massive amounts of money to completely regenerate two miles of an industrial area that is now the beach area and the city used sports tourism as the vehicle to completely market, rebrand and reposition Barcelona.

The 6-year renovation project started in 1986 and needed to be finished (and it was) ready for the 1992 Olympics.

The Olympics, as one of the world’s most important sporting events, was used by the city of Barcelona as a springboard to attract investment, attract tourists, to brand the city, and to make the city well-known worldwide.

So, from the perspective of the decision-makers of the city of Barcelona in the 1980s, sports tourism can be defined as a vehicle for urban regeneration and destination marketing combined.

Sports tourism in another sense, in respect of the Barcelona 1992 Olympics, is represented by all of the tourists who visited the city during the Olympics to see the events and to be in the city to absorb the atmosphere.

Likewise, those who have since visited Barcelona and gone on the Olympics Stadium Tour, for example, can be classified as sports tourists.

It is worth also considering the massive entourage of TV crews and other media outlets who attend an event such as the 1992 Olympics.

Whilst these media personnel are there for the sake of work, outside of work hours these staff, in essence, often become sporting tourists as they go sightseeing in the city and use the restaurants, visit the museums and so on.

By default, these people who are in the city to temporarily work, become a part of the sports tourism phenomena in the city during the event.

For the airlines , such events mean an opportunity to increase the number of flights to and from Barcelona, whilst often being able to raise prices and profit from sports tourism in a commercial sense.

For local transport providers such as taxi drivers, airport limousine service providers and local tourist guides, the Olympics also provided a benefit.

As you can see from this example of the Barcelona Olympics, sports tourism has a broad reach and can benefit a significant number of stakeholders.

How Sports Tourism Contributes to Economic Growth and Statistics

As we have seen from the Barcelona Olympics example above, sports tourism can have a dramatic impact economically on a city, region, country or at a venue level.

Research suggests that worldwide, by 2027, global income as a result of sports tourism will be USD$14.4 trillion dollars (so about GBP£10 trillion pounds).

This form of tourism is continually growing and being seen by stakeholders at all levels (events organisers, venue owners, local councils and governments, etc.) as being a potential opportunity to develop infrastructure and income.

The reality is that measuring the economic impact and benefits of sports tourism is extremely hard, given that there are what are known as soft and hard benefits.

The expression ‘soft benefits’ refers to indirect benefits.

An example of this can be the Cricket World Cup being held in Auckland, New Zealand, and, as a result, local food vendors such as hot dog sellers benefit.

Another way of viewing soft benefits in relation to sports tourism that is also often used is to group non-major events under the umbrella of soft events.

So, travelling to Spain to play golf, go road cycling in the Alps, or going on a hiking holiday would be seen as soft events.

Events such as a formula Grand Prix, a major league baseball game, the Olympics (i.e. major events) would be considered ‘hard events’.

‘Hard benefits’ refer to the direct benefits.

An example of a hard benefit can be the income generated from flights laid on specifically for transporting sports fans to a specific event such as the Olympics or for a major football (soccer) tournament.

How Far Do You Have to Travel for It to Be Sports Tourism

A question that is often asked by students of sports tourism, is what constitutes tourism.

In other words, how far do you have to travel for something to be considered tourism?

If you travel to the next city to where you live for the sake of sports, are you a sports tourist?

The best way to understand whether or not a journey should be classified as tourism is to ask whether or not the trip meets two requirements:

  • Was the trip taken outside of your local area
  • Did the trip require an overnight stay?

The United Nations World Tourism Organization (UNTWO) provide a definition here of tourism as:

tourist (or overnight visitor) if his/her trip includes an overnight stay, or as a same-day visitor (or excursionist) otherwise. UNWTO (2008)

For sports tourism, thus we are looking at a trip to another place that includes an overnight stay and that is for the sake of some purpose related to or includes some relation to sports.

What Is a Sport Tourist

So a sports tourist could, for example, be someone:

  • travelling abroad to go on a walking holiday in Italy
  • heading to the ski slopes for a week of skiing in Utah
  • taking a trip for a few days to do the Wembley Stadium tour and to watch a live Premiership match

What Are the Benefits and the Importance of Sports Tourism

The value of sports tourism lies in the ability to:

  • generate significant levels of income
  • create jobs and employment locally
  • use the opportunity for destination marketing
  • use the generated income for the regeneration of an area and to improve the local infrastructure

What Are the Issues and Disadvantages?

There can also be issues that arise from sports tourism, much in the same way that other forms of tourism also can cause issues and conflicts.

As you can imagine, large numbers of people arriving in a destination for a major sports event can cause conflicts for the locals. The following can be a result of both tourism and sports tourism:

  • Overburden over the local resources including transport and resources such as water
  • Overcrowding, safety and security issues
  • Noise pollution
  • Increase in waste and litter

Unlike general tourism, in the case of sports event tourism, it can mean a significant rise in visitor numbers but for a short specific period of time.

This might, for example, be for a one-off major event such as the Super Bowl (American Football), FA Cup Final (English football), or Kentucky Derby (Horse racing).

Alternatively, the event might be for a few days, weeks or a month, such as for the Summer Olympics, Football World Cup, or the Winter Olympics.

For the one-day events, solutions can include:

  • extra policing
  • extra rubbish (garbage) collection provision,
  • provision of human helpers (for providing directions and guidance)
  • extra transportation for the event

For longer sporting events solutions can additionally include:

  • infrastructure improvements or moderations
  • strategic plan to work and coordinate planning with the locals

What Sports Tourism Tour Operators Are There?

We have written a separate post on the best sports tourism tour operators from around the world to visit major events worldwide.

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UN Tourism | Bringing the world closer

The First World Sports Tourism Congress: the Role of Sport for Tourism Recovery and its Contribution to the 2030 Agenda

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The First World Sports Tourism Congress: the Role of Sport for Tourism Recovery and its Contribution to the 2030 Agenda

  • All Regions
  • 26 Nov 2021

Renowned experts and academics in sports tourism debated over two days on current and future trends in the sector and underlined the key role of sport for the development of a more sustainable and inclusive tourism.

The first edition of the World Sports Tourism Congress (25-26 November, Lloret de Mar, Spain) focused on the unique capacity of the sector to promote sustainable and inclusive development, diversification and public-private partnership. The Congress was organized by the World Tourism Organization (UNWTO) and the Catalan Tourism Agency (ACT), an Affiliate Member of the UNWTO.

An encouraging example is the gradual return of major sporting events, which is a major driver of the restart of tourism

At the opening ceremony, UNWTO Secretary-General Zurab Pololikashvili declared that the holding of this Congress, with a strong in-person participation, is a clear message that the tourism sector is ready to welcome tourists again, and the recovery of sports tourism plays an important role.

Pololikashvili added: "An encouraging example is the gradual return of major sporting events, which is a major driver of the restart of tourism."

For his part, the Minister for Business and Labour of the Regional Government of Catalonia, Roger Torrent, stressed that " this Congress can give rise to ideas that allow progress towards a more responsible and sustainable tourism thanks to diversification, differentiation and de-seasonalization ". In addition, he stated that tourism, and in particular sports tourism, can offer economic, employment and social opportunities that must be harnessed.

The Congress was attended in person by some   350 participants, and more than 150 followed it online. The most immediate challenges were discussed throughout the first day, ranging from the impact of COVID-19 and current trends in tourism demand and in the tourism market, to trends in sports, innovation in major sporting events, diversity and inclusion, and public-private governance strategies.

Looking to the future, the second day focused on the digital transformation of the sector and the phenomenon of e-sports, the promotion of digital marketing, the environmental framework and new research in the sector.

One of the most innovative aspects that the Congress brought was the deployment of two hologram booths in the proceedings  in order to have the participation of speakers who could not attend in person.

Work on Tourism and Sports is among the priorities of the UNWTO, especially in view of the necessary recovery of the sector in general.

The Congress featured more than 50 speakers--more than half of them in person--from Canada, Croatia, the United States, Spain, France, Wales, Italy and South Africa, among others. Among the speakers were prominent figures with recognized experience in the sports and tourism sectors, representing entities that are also UNWTO Affiliate Members such as Lavonne Wittmann, President of Skal International; Sonto Mayise, General Director of Tourism Kwazulu-Natal; Luis Valente, Head of Partnerships and Information at the FC Oporto Museum; Paraskevi Patoulidou, President of Thessaloniki Tourism Organization; Kattia Juarez-Dubón, Director of the International Sustainability Commission of the International Motorcycling Federation (FIM), and Lisa Delpy Neirotti, professor at George Washington University.

Related links:

  • Download the news release in PDF
  • World Sports Tourism Congress
  • Sports Tourism
  • Affiliate Members

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Explore Tourist Places

What Is Sports Tourism?

Ever thought about watching your beloved sports team in action in an incredible new city?

If you’re a sports lover seeking thrilling experiences and that adrenaline rush in spectacular locations worldwide, sports tourism is perfect for you. 

Get ready to discover everything required to plan an unforgettable sports travel adventure. 

This guide will help you turn your sports travel fantasies into reality, whether witnessing a championship match in a top-notch stadium, participating in unique sporting events at exotic destinations, or cheering for your team on their away games. 

So gear up to back your team, explore newfound passions, and create cherished memories. Your ultimate sports vacation countdown begins now!

Barcelona, Spain

London, england, tokyo, japan, new york, usa, how to plan a sports tourism trip, buy tickets in advance, arrive early, what to bring, sports events tourism, sports participant tourism, sports fantasy camps and clinics.

So, what exactly is sports tourism? Sports tourism, as the name suggests, is a niche segment of tourism that refers to people traveling to participate in, view, or revel in the euphoria of a sports event.

This increasingly popular form of tourism comes in various shades and each one has its unique charm and appeal.

  • Active Sports Tourism: This is for the adrenaline junkies and the competitive spirits, those who travel to participate in sports competitions or events. It could be a marathon in New York, a surfing championship in Australia, or a ski trip in the Swiss Alps. For these individuals, sports aren’t just a pastime; they’re a core part of the travel experience.
  • Event Sports Tourism: Imagine the roar of the crowd in a packed stadium, the suspense of a penalty shoot-out, the collective gasp as a gymnast nails a difficult landing. Event sports tourists travel to watch these live sporting events. They might be heading to Tokyo for the Olympics, Russia for the FIFA World Cup, or Wimbledon for the lawn tennis championships. It’s about being a part of the grand spectacle, the contagious excitement, and the shared passion of thousands of fans.
  • Nostalgia Sports Tourism: This category includes visits to sports museums, halls of fame, or historic sports venues. It caters to the sports history enthusiasts, those who want to walk the same grounds their sports heroes once did, learn about the evolution of their favorite sport, or just take in the legacy of iconic sports establishments.
  • Luxury Sports Tourism: This form of tourism involves indulging in luxury sports experiences, such as golfing at exclusive resorts, enjoying high-end hunting or fishing expeditions, or taking part in yachting events. It’s about blending the love for sports with the desire for opulent experiences.
  • Adventure Sports Tourism: This type is all about thrill-seekers venturing out to enjoy extreme or adventure sports like skydiving in New Zealand, white-water rafting in the Grand Canyon, or rock climbing in Thailand. The destinations are often as breathtaking as the sports are thrilling.

What is sports tourism - 1 - ExploreTouristPlaces.com

As a sports fan, you may travel to attend major events like:

  • The Super Bowl
  • The World Series
  • The Olympics
  • World Cup Soccer

Also, you may follow your favorite sports team to away games. 

Some people even plan vacations around big events, extending their trip to take in the host city’s culture and sightsee.

As an athlete, sports tourism may involve:

  • Competing in a destination race like the Boston Marathon or Hawaii Ironman
  • Attending a sports training camp or clinic
  • Participating in an adventure sport in an exotic location, such as skiing the Swiss Alps or scuba diving the Great Barrier Reef

The sports tourism industry has boomed in recent decades. 

Cities and countries vie to host major events, knowing the tourism dollars they can generate. 

Some destinations market themselves as hubs for certain sports or recreation. Adventure and wellness travel companies offer guided sports tourism getaways.

Sports tourism appeals to many and benefits both travelers and destinations. 

By understanding all it encompasses, you can discover ways to get into the game. 

Whether you’re a fan or athlete, sports tourism allows you to combine a passion for sports with the thrill of travel.

Popular Sports Tourism Destinations Around the World

Some of the most popular sports tourism destinations are right at your fingertips. 

Whether you’re a fan of football, golf, skiing, or something else, there’s a spot for you.

What is sports tourism - ExploreTouristPlaces.com

Renowned for its passion for football, Barcelona attracts millions of enthusiasts who flock to the Camp Nou Stadium to catch exhilarating La Liga matches. 

As a top sports tourism hotspot, witnessing Barcelona in action is a must-have experience for fans. 

To delve deeper into your favorite football teams’ history, explore the city’s sports museums. 

For die-hard football lovers, Barcelona is a dream come true. Beyond football, locals also enjoy tennis, athletics, hockey, and equestrian events as well. 

Numerous sports bars throughout the city fuel this fervor – gather your friends, grab a cold beverage, and take in a thrilling sports match screening.

What is sports tourism - ExploreTouristPlaces.com

As one of the world’s most sophisticated sports destinations, London – the animated capital of England – serves as a dynamic athletic hub. 

In addition to being home to over ten elite football clubs like Arsenal, Chelsea, Tottenham Hotspur, West Ham United, and Fulham, it also boasts the iconic Lords cricket stadium that any cricket aficionado would relish visiting.

Delving into equestrian history reveals horse racing as a beloved pastime among fashionable Londoners.

What is sports tourism - ExploreTouristPlaces.com

Tokyo’s vast metropolis celebrates an unparalleled cultural wealth that thrills every sports enthusiast. 

Bursting with athletic energy from football and baseball to numerous other disciplines, Tokyo keeps fans captivated. 

While many associate baseball with America, the Japanese arguably embrace it even more passionately. 

Traditional sports like sumo wrestling and martial arts offer unique experiences that can be both observed and participated in throughout the city.

What is sports tourism - ExploreTouristPlaces.com

In New York City, American football is an uncontrollable obsession in every college, university, and urban area. 

A visit during the annual Super Bowl – the National Football League championship – lets fans immerse themselves in an electrifying experience. 

Catering to diverse preferences makes New York City one of the most versatile destinations for sports tourism aficionados.

Now that you’re excited to take a sports tourism trip, it’s time to start planning the details. 

what is a local tourist - ExploreTouristPlaces.com

The following advice aims to assist you in getting things started: 

  • Choose your destination

Where there’s a major sports team, there’s an opportunity for sports tourism. Consider destinations like:

  • Green Bay for Packers football
  • Louisville for Kentucky Derby horse racing
  • Bristol, Tennessee, for NASCAR races

Select a location featuring a sport you’re passionate about for the ultimate experience.

2. Book tickets in advance

Especially for major events, get your tickets early to ensure you get a seat. 

Many venues release tickets 6-12 months ahead of time. 

Check the team or event’s official website regularly for the on-sale date.

3. Find lodging close by

Look for hotels within walking distance or short rideshare away from the stadium or event venue. 

Not only will you avoid traffic and parking fees, but you’ll also be surrounded by other sports fans to bond with. 

Some hotels even offer shuttle service to and from games and events.

4. Plan some extras

While the sporting event may be your primary motivation for the trip, take time to enjoy other attractions in the city, like museums, restaurants, amusement parks, or tours. When you need a break from the action, these extras will round out your sports tourism adventure.

A successful sports tourism trip requires balancing watching your favorite sport and experiencing all a destination has to offer. 

With some planning, you’ll be cheering for your team in no time! Let the games begin!

Tips for Attending Major Sporting Events

Attending a major sporting event is an exhilarating experience that requires careful planning.

what is a local tourist - ExploreTouristPlaces.com

In this section, we’ll guide you through the essential considerations, ensuring your sports tourism adventure is smooth, enjoyable, and memorable.

Let’s dive into the action-packed world of sports!

Purchase your tickets early if you plan to attend a major sporting event. 

Big games frequently have fast ticket sales, especially if the matchup is keenly anticipated. 

Waiting until the last minute risks getting stuck with subpar seats or even missing out altogether. 

Many teams and leagues offer ticket pre-sales for season ticket holders and fan club members. 

Join the team’s fan club to get access to the pre-sale and first dibs on great seats.

Aim to arrive at the location a few hours or more before the start of the game. This is due to a few factors:

  • On game days, parking and traffic can be a headache. Give yourself plenty of buffer time so you’re not rushed getting into the stadium.
  • There are often pre-game festivities and entertainment starting hours before the actual event. Soak up the atmosphere and excitement by arriving early.
  • You’ll have time to explore the stadium, find your seats, get food and drinks, and settle in before the action starts. Nothing’s worse than scrambling to your seat as the national anthem is playing!

Pack smart for a fun day at the stadium:

  • Team gear like hats, shirts, and signs to show your spirit. But be mindful of bag policies limiting what you can bring in.
  • Cash for food, drinks, and souvenirs. While many stadiums now accept cards, cash is faster, and you won’t risk tech issues preventing a transaction.
  • A portable phone charger in case your battery drains from photos and videos.
  • Binoculars to get a close-up view of the action.
  • Comfort items like hand warmers, seat pads, blankets, sunscreen, and rain ponchos. Keep yourself ready for any scenario because the weather might be unpredictable.
  • Your game face and loudest cheering voice! Make some noise to support your team.

Following these tips will help ensure you have an unforgettable experience at the big game. Now get ready to cheer your heart out!

Different types of sports tourism

Let’s explore the diverse world of sports tourism.

what is a local tourist - ExploreTouristPlaces.com

From adrenaline-packed adventures to leisurely golf vacations, we’ll take you through the various ways people combine their passion for sports with the thrill of travel.

Get ready to discover your next sporting destination!

Attending major sports events is a popular type of sports tourism. 

Consider the World Series, Wimbledon, the Super Bowl, the World Cup, and the Olympics. 

Sports fans will travel great distances to witness these legendary moments in person. 

As a sports events tourist, you get to soak in the atmosphere, cheer on your team or country, and be part of history in the making.

If you prefer to play rather than watch, sports participant tourism may be for you. This includes things like:

  • Golf tourism – Traveling to renowned golf destinations to play on world-class courses. Think St. Andrews in Scotland, Pinehurst in North Carolina, or Pebble Beach in California.
  • Cycling tourism – Cycle through stunning scenery in places like Tuscany, the French countryside, or New Zealand’s wine country.
  • Surf tourism – Ride the waves in Hawaii, Costa Rica, Portugal, or Australia’s Gold Coast.
  • Adventure sports – Go whitewater rafting in New Zealand, rock climbing in Yosemite, mountain biking in British Columbia, or skiing in the Swiss Alps.

The opportunities for sports participant tourism are endless. 

All you need is a sense of adventure and the motivation to get out there and do it! 

These active getaways will get your blood pumping in beautiful destinations around the globe.

For sports fans who want an inside look at their favorite sport, fantasy camps, and clinics provide access to sports facilities and coaching from former professional athletes. 

You can attend a baseball fantasy camp at spring training with MLB greats, go to a tennis clinic at Wimbledon hosted by former champions, or learn football skills from NFL Hall of Famer at a fantasy football camp. 

These ultimate sports experiences allow fans to live out their dreams and gain valuable insight into the sports they love.

What kinds of sports tourism activities are there?

There are many types of sports tourism activities to experience. Some of the most popular include: ●       Attending prominent sporting events like the Olympics, World Cup, or Super Bowl ●       Taking sports tours where you visit iconic sports venues and stadiums ●       Trying adventure sports in destinations known for activities like skiing, surfing, or climbing ●       Participating in sports camps or clinics to improve your skills ●       Competing in amateur sporting competitions or events ●       Simply being an avid spectator of a local sports team

How much does sports tourism cost?

The cost of sports tourism can vary greatly depending on the activity.  Some things are budget-friendly, like catching a local ballgame. In contrast, others, like attending the World Cup or an adventure sports tour, can cost thousands.  The more unique or exclusive the experience, the higher the price tag.  But with some flexibility in your schedule and destination, you can find affordable sports tourism adventures.

Do I need any special skills?

For most sports tourism activities, you don’t need any special skills or training.  Being a sports enthusiast is enough to attend events, tours and be a spectator.  However, if you want to participate in sports camps, competitions, or adventure activities, you’ll typically need a basic fitness level and familiarity with the sport.  Some may require equipment, proper attire, and in some cases, certifications or permits.  It’s best to check with the event or tour organizer about any skills, experience, or gear needed.

So there you go, all the essentials you require to dive into the world of sports tourism. 

It’s time to step out and feel the excitement of the game from a fresh perspective. 

Join fellow die-hard fans in cheering for your beloved team, visit legendary stadiums and arenas, and trace the footsteps of sporting heroes on iconic baseball fields. 

Sports tourism allows you to bond more profoundly with the sports that captivate your heart. 

You’ll return with incredible tales to recount for years and cherished memories that will never fade. 

What’s stopping you? An entire universe of sports is out there, eager for your exploration. 

Start planning your next athletic escapade – because you’ve earned it!

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  • Travel Tips

What Is Sport Tourism

Published: December 12, 2023

Modified: December 28, 2023

by Donnamarie Chaudhry

  • Travel Guide

what-is-sport-tourism

Introduction

Welcome to the exciting world of sport tourism! Whether you are a sports enthusiast looking to combine your love for sports with travel, or a travel lover seeking unique experiences, sport tourism is the perfect blend of these two passions. This emerging trend in the travel industry has gained immense popularity in recent years, attracting millions of tourists worldwide.

Sport tourism refers to the act of traveling to different destinations to witness or participate in various sporting events. It offers a wonderful opportunity for individuals to explore different cultures, interact with fellow sports fans, and engage in thrilling sports activities. From cheering on your favorite team at a major sporting event to embarking on an adventure-filled skiing trip, sport tourism offers a wide range of experiences for travelers of all ages and interests.

The concept of sport tourism has evolved significantly over time. In the past, sports events predominantly attracted local spectators, but now they have become international spectacles that draw crowds from all corners of the globe. With the advancements in transportation, communication, and media coverage, sports events have transcended geographical boundaries, turning into global phenomena.

Sport tourism can be classified into different types, including spectator sport tourism, active sport tourism, and event sport tourism. Each type offers a unique experience and caters to different preferences. Whether you want to watch a thrilling football match at a renowned stadium, participate in a marathon in an exotic location, or witness a world championship in your favorite sport, there is sport tourism option for everyone.

One of the main reasons behind the popularity of sport tourism is the countless benefits it brings to both the travelers and the destinations. For travelers, it provides an opportunity to indulge in their passion for sports, create lifelong memories, and explore new destinations. On the other hand, sport tourism injects significant economic benefits into the host destinations, boosting local businesses, supporting job creation, and showcasing the cultural heritage of the region.

However, like any other industry, sport tourism also faces its own set of challenges. Sustainable management of sports events, infrastructure development, and maintaining the balance between tourism and the environment are just a few of the challenges that need to be addressed. Nevertheless, the potential and growth of sport tourism make it an exciting and promising niche in the travel industry.

In the following sections, we will explore the different types of sport tourism, delve into the benefits and challenges it presents, and highlight some of the major sport tourism destinations around the world. So, tighten your shoelaces, put on your favorite team jersey, and join us on this thrilling journey through the world of sport tourism.

Definition of Sport Tourism

Sport tourism can be defined as the intersection of sports and travel, where individuals travel to different destinations to either participate in or spectate various sporting events. It encompasses a wide array of activities, ranging from attending major sporting events like the Olympics, FIFA World Cup, or Wimbledon, to engaging in sports-related adventures such as skiing, golfing, surfing, or trekking.

At its core, sport tourism revolves around the passion for sports and the desire to explore new destinations. It provides a platform for sports enthusiasts to immerse themselves in the excitement and energy of sporting events while also experiencing the cultural, social, and natural aspects of the host location.

There are several key elements that contribute to the essence of sport tourism:

  • Sports Events: Sport tourism revolves around participating in or spectating various sports events. These events can range from local tournaments to international championships, drawing participants and spectators from around the world.
  • Destination: Sport tourism involves traveling to different destinations to engage in sports-related activities. These destinations can be renowned sporting cities, such as Barcelona or Rio de Janeiro, or even remote locations famous for specific sports, like Chamonix for skiing or Hawaii for surfing.
  • Cultural Exchange: Sport tourism provides an opportunity for individuals to immerse themselves in different cultures and interact with fellow sports enthusiasts from diverse backgrounds. It allows for the exchange of ideas, traditions, and experiences, creating memorable and enriching encounters.
  • Adventure and Recreation: Sport tourism is not limited to watching or participating in sports events but also includes engaging in adventure sports and recreational activities. This can involve adrenaline-filled adventures like bungee jumping, white-water rafting, or rock climbing, as well as more leisurely activities like golfing or fishing.
  • Social Connection: Sport has a unique ability to bring people together, fostering camaraderie, and building social bonds. Sport tourism provides a platform for individuals to connect with like-minded individuals who share a common passion for sports.

Overall, sport tourism offers unforgettable experiences for both participants and spectators. It combines the excitement of sports with the allure of travel, providing a holistic and immersive experience that is sure to leave a lasting impression. Whether you are showcasing your skills on the field, cheering for your favorite team, or exploring new destinations through sports-related adventures, sport tourism is a remarkable way to combine two passions into one extraordinary journey.

Evolution of Sport Tourism

The evolution of sport tourism can be traced back to ancient times, where sports events and competitions were held as a form of entertainment and cultural expression. Ancient civilizations such as the Greeks and Romans organized athletic competitions, including the Olympic Games and the Gladiator Games, which attracted spectators from far and wide.

However, sport tourism as we know it today began to take shape in the early 20th century. With advancements in transportation and communication, sports events started to attract larger audiences, including travelers from different regions. The creation of international sporting organizations like FIFA and the International Olympic Committee further accelerated the globalization of sports and the rise of sport tourism.

The advent of mass media, particularly television and later the internet, played a vital role in the growth of sport tourism. Broadcast coverage allowed fans worldwide to witness sporting events in real-time, creating a sense of excitement and engagement. Viewers became inspired to experience the thrill of live events for themselves, leading to an increase in tourism related to sports.

In the latter part of the 20th century, sport tourism began to diversify, with a wide range of sports events and activities catering to different interests. Traditional sports such as football, basketball, and tennis continued to attract large crowds, while niche sports like surfing, extreme sports, and endurance races gained popularity among adventurous travelers seeking unique experiences.

The hosting of major global sporting events became a catalyst for the growth of sport tourism. Events like the Olympic Games, FIFA World Cup, Rugby World Cup, and Formula One races bring together athletes and fans from around the world, creating a surge in tourism and economic opportunities for the host cities and countries.

As the concept of wellness and health promotion gained traction, sports-related activities focused on well-being and fitness became an integral part of sport tourism. People now seek destinations that offer opportunities to engage in activities like yoga retreats, hiking, cycling, and golf, combining physical activity with leisure and relaxation.

Technology has also played a significant role in shaping the evolution of sport tourism. Online ticketing platforms, travel booking websites, and social media have made it easier for sports fans to plan and book their sport-related trips. These platforms provide information about upcoming events, accommodations, transport options, and even connect fans with like-minded individuals.

In recent years, there has been a growing emphasis on sustainable sport tourism. Host cities and event organizers are now focusing on minimizing environmental impact, promoting local culture and heritage, and investing in community development. This responsible approach ensures that sport tourism contributes to the long-term well-being of both the destination and its residents.

Overall, the evolution of sport tourism has transformed the way people engage with sports and travel. From ancient athletic competitions to the globalization of sports events, and the rise of adventure and wellness-focused experiences, sport tourism continues to evolve and captivate the imagination of travelers worldwide.

Types of Sport Tourism

Sport tourism encompasses a wide variety of experiences, catering to different interests and preferences. Here are the main types of sport tourism:

  • Spectator Sport Tourism: This type of sport tourism involves traveling to watch and cheer on athletes participating in various sports events. It can range from attending local matches or tournaments to witnessing major international championships like the Olympics, FIFA World Cup, or Wimbledon. Spectator sport tourism allows fans to experience the electrifying atmosphere of live sports while being immersed in the culture and excitement of the host destination.
  • Active Sport Tourism: Active sport tourism is for those who prefer to participate in sports-related activities themselves. It offers opportunities to engage in physical activities such as skiing, snowboarding, surfing, hiking, golfing, cycling, and more. Active sport tourism allows travelers to explore destinations while pursuing their favorite sports, embracing adventure, and enjoying the thrill of physical activity in picturesque surroundings.
  • Event Sport Tourism: Event sport tourism revolves around attending specific sports events or tournaments. This can include international competitions, championships, marathons, motor races, and other sports-related events. Event sport tourism provides a chance for individuals to witness top athletes in action, experience the intensity of competition, and be part of the excitement surrounding these events.
  • Health and Wellness Sport Tourism: This type of sport tourism focuses on activities that promote health, fitness, and well-being. It includes fitness retreats, yoga or meditation retreats, wellness resorts, and destinations that offer spa and wellness facilities. Health and wellness sport tourism provides a rejuvenating experience, combining physical activity with relaxation and self-care.
  • Adventure Sport Tourism: Adventure sport tourism is for adrenaline junkies and thrill-seekers. It involves engaging in high-energy and extreme sports such as skydiving, bungee jumping, rock climbing, white-water rafting, and more. Travelers who enjoy adrenaline-packed experiences seek out destinations that offer adventure sports, providing an unforgettable and invigorating experience.

It’s important to note that these types of sport tourism are not mutually exclusive, and travelers may choose to engage in multiple types during a single trip. For example, attending a sporting event as a spectator and also participating in an active sport activity or exploring the health and wellness offerings in the host destination.

Each type of sport tourism offers its own unique experience, allowing travelers to fulfill their passion for sports while exploring new destinations and immersing themselves in the local culture. Whether you prefer the excitement of watching intense matches, the thrill of participating in physical activities, or the serenity of wellness-oriented experiences, there is a type of sport tourism to suit every traveler’s interests and preferences.

Benefits of Sport Tourism

Sport tourism brings a multitude of benefits, both for the travelers and the destinations, making it a compelling and rewarding experience for all involved. Here are some of the key benefits of sport tourism:

  • Economic Impact: Sport tourism injects significant economic benefits into host destinations. Major sporting events attract large numbers of spectators, resulting in increased spending on accommodation, food and beverages, transportation, shopping, and local attractions. This boost in tourism expenditure stimulates local businesses, generates employment opportunities, and contributes to the overall economic growth of the host region.
  • Community Development: Sport tourism has the potential to foster community development, especially in smaller or lesser-known destinations. Hosting sports events or attracting sports-related activities can revitalize local infrastructure, generate investment, and create job opportunities in sectors such as hospitality, event management, and transportation. Additionally, community involvement in sporting events can promote a sense of pride and unity among residents.
  • Cultural Exchange: Sport tourism provides a platform for cultural exchange and interaction between travelers and local communities. Visitors have the opportunity to immerse themselves in the traditions, customs, and values of the host destination through sports-related experiences. This promotes cross-cultural understanding, enhances tolerance, and fosters a deeper appreciation for the diversity of the world we live in.
  • Promotion of Active and Healthy Lifestyles: Engaging in sports and physical activities during sport tourism promotes an active and healthy lifestyle. Participating in sports events, adventure activities, or wellness-focused experiences encourages travelers to prioritize their physical and mental well-being. This can lead to long-term health benefits and inspire individuals to incorporate regular exercise into their everyday lives.
  • Tourism Diversification: Sport tourism offers destinations an opportunity to diversify their tourism offerings. By hosting and promoting sports events or developing sports-related infrastructure, destinations can attract a different segment of travelers who may have specific interests and preferences. This diversification helps reduce reliance on conventional forms of tourism, allowing destinations to tap into a niche market and differentiate themselves from competitors.
  • Promotion of Sustainability: Sustainable practices are increasingly being adopted in sport tourism. Host cities and event organizers are placing greater emphasis on minimizing environmental impact, promoting eco-friendly travel options, and supporting local communities. Sustainable sport tourism ensures that the natural and cultural heritage of a destination is preserved for future generations to enjoy.

In addition to these benefits, sport tourism also offers personal rewards for travelers. It allows sports enthusiasts to indulge in their passion, create lifelong memories, and experience the thrill of live events. It provides opportunities for personal growth, self-discovery, and a sense of accomplishment through challenge and adventure.

Whether it’s the economic boost for the host destination, the promotion of active lifestyles, the cultural exchange between travelers and locals, or the personal fulfillment of sports enthusiasts, sport tourism offers a myriad of benefits that make it an enticing and enriching experience for all involved.

Challenges in Sport Tourism

While sport tourism offers numerous benefits, it is not without its share of challenges. These challenges must be acknowledged and addressed to ensure the sustainability and success of sport tourism experiences. Here are some of the main challenges faced in sport tourism:

  • Sustainable Event Management: Hosting large-scale sports events requires careful planning and sustainable management practices. This involves minimizing the environmental impact of events, ensuring efficient use of resources, and addressing waste management and pollution concerns. Event organizers must work closely with local authorities and stakeholders to implement sustainable practices and mitigate any adverse effects on the natural and cultural environment.
  • Infrastructure Development: Hosting major sporting events typically requires substantial investment in infrastructure development. This includes the construction or renovation of stadiums, arenas, hotels, transportation networks, and other facilities necessary to accommodate participants and spectators. The challenge lies in balancing the need for infrastructure development with responsible and strategic planning to avoid overdevelopment or underutilization of resources after the event.
  • Social Impact: The influx of tourists during sporting events can put a strain on local communities, especially in smaller destinations. Issues such as overcrowding, increased traffic congestion, noise pollution, and a sudden rise in demand for local services can negatively impact the quality of life for residents. It is crucial for destinations to carefully manage the social impact of sport tourism and ensure that the benefits are shared equitably among local communities.
  • Financial Considerations: The cost of hosting major sporting events can be prohibitively high for some destinations. Initial investments in infrastructure, marketing, and event organization can be a considerable financial burden. Additionally, smaller destinations may struggle to attract sponsors or secure funding for hosting events. Prime consideration must be given to financial planning and ensuring the long-term viability and return on investment for host destinations.
  • Legacy Planning: One of the challenges in sport tourism is ensuring a lasting legacy beyond the event itself. Host destinations must have a clear plan for utilizing sports facilities and infrastructure after the event concludes. Repurposing venues for other sports events, converting them into community assets, or integrating them into the broader tourism infrastructure are crucial to ensure sustainability and continued benefits for the local community.
  • Balancing Tourism and Environment: With the rise in popularity of sport tourism, striking a balance between tourism and the protection of the environment becomes paramount. Ensuring that sports activities and events do not negatively impact sensitive ecosystems, wildlife habitats, or cultural heritage sites requires careful planning, regulations, and visitor education.

Addressing these challenges requires collaboration between governments, local communities, event organizers, and tourism stakeholders. Sustainable management practices, proactive planning, responsible tourism policies, and community engagement are vital to overcome these obstacles and maximize the positive impacts of sport tourism.

By acknowledging and addressing these challenges, the potential of sport tourism can be harnessed to create sustainable and inclusive experiences that benefit both the host destination and the travelers who seek the excitement and joy that sports have to offer.

Major Sport Tourism Destinations

When it comes to sport tourism, there are numerous destinations around the world that attract travelers with their rich sports culture and offerings. These destinations are renowned for hosting major sporting events, offering world-class facilities, and providing unforgettable experiences. Here are some of the major sport tourism destinations:

  • Barcelona, Spain: Barcelona is a hub for sport tourism, offering a diverse range of sporting experiences. It is home to FC Barcelona, one of the world’s most iconic football clubs, and has hosted major international events like the Olympic Games. Visitors can explore the magnificent Camp Nou stadium, visit the Olympic Park, or enjoy water sports along the city’s beautiful coastline.
  • Melbourne, Australia: Melbourne is known as the sporting capital of Australia. It hosts renowned events like the Australian Open, Formula One Australian Grand Prix, and the Melbourne Cup horse race. The city boasts impressive sporting facilities, including the iconic Melbourne Cricket Ground (MCG), and offers opportunities for tennis, golf, surfing, and more.
  • Rio de Janeiro, Brazil: Rio de Janeiro is famous for its vibrant sports culture and natural beauty. It hosted the 2016 Olympic Games and is home to iconic landmarks like the Maracanã Stadium, where football matches showcase the nation’s passion for the sport. Visitors can also enjoy beach volleyball, surfing, and hiking in the surrounding mountains.
  • Aspen, Colorado, USA: Aspen is a premier destination for winter sports enthusiasts. It offers world-class ski resorts and facilities, attracting skiers and snowboarders from around the globe. The annual X Games, featuring extreme winter sports, also takes place in Aspen, adding to its appeal for adrenaline-seekers.
  • Tokyo, Japan: Tokyo has a deep-rooted sports culture and will host the rescheduled 2020 Olympic Games. The city offers a range of sporting experiences, from watching sumo wrestling tournaments to attending baseball games or exploring modern sports facilities. Tokyo ensures a blend of tradition and innovation for sport tourism enthusiasts.
  • Cape Town, South Africa: Cape Town is a paradise for adventure and water sports enthusiasts. With its stunning beaches and Table Mountain as a backdrop, the city offers activities such as surfing, kiteboarding, shark cage diving, and hiking. It also hosts the Cape Town Cycle Tour, attracting cyclists from around the world.

These destinations are just a glimpse of the countless sport tourism hotspots across the globe. Whether it’s the passion for football in Barcelona, the thrill of winter sports in Aspen, or the allure of the Olympic Games in Tokyo, each destination provides a unique and unforgettable experience for sports enthusiasts and travelers alike.

It’s important to note that sport tourism destinations are not limited to these examples alone. Countries like Italy, the United Kingdom, Brazil, South Africa, and New Zealand, to name a few, also offer a wealth of sporting opportunities, from football matches and rugby tournaments to cycling tours and adventure sports.

When planning your sport tourism adventure, consider exploring destinations that resonate with your favorite sports, cultural interests, and desire for new experiences. Whether you’re a spectator, active participant, or both, sport tourism destinations have something to offer for everyone, creating memories and connections that last a lifetime.

Future of Sport Tourism

The future of sport tourism looks promising, with several trends and developments set to shape this exciting industry. Here are some key factors that will influence the future of sport tourism:

  • Technology Integration: Technology will continue to play a significant role in enhancing the sport tourism experience. Virtual reality (VR) and augmented reality (AR) technologies will enable fans to immerse themselves in virtual sports events and iconic stadiums, even when they are unable to attend physically. Digital platforms will provide personalized travel recommendations, seamless ticketing, and real-time event information, enhancing the overall convenience and accessibility for travelers.
  • Sustainability and Responsibility: As sustainability becomes increasingly important in the travel industry, sport tourism will be no exception. Host destinations and event organizers will prioritize sustainable practices, focusing on reducing carbon footprints, promoting eco-friendly transportation options, and minimizing the environmental impact of sports events. Additionally, responsible tourism practices will ensure that the benefits of sport tourism are shared equitably among local communities and cultural heritage is respected.
  • Emergence of New Sporting Events: New sporting events will continue to emerge, attracting both participants and spectators. Niche sports, unconventional competitions, and innovative formats will capture the attention of sports enthusiasts seeking unique experiences. The evolution of e-sports, for example, has already gained immense popularity, drawing large virtual and in-person audiences, and is expected to further expand in the realm of sport tourism.
  • Health and Wellness Focus: The pursuit of health and wellness will remain a prominent aspect of sport tourism. Travelers seeking a balance between active leisure and well-being will focus on destinations that offer sports activities, fitness retreats, spa treatments, and mindfulness practices. The integration of wellness experiences with sporting events, such as yoga sessions during major marathons or wellness retreats near surfing hotspots, will create unique and rejuvenating sport tourism opportunities.
  • Growth in Sports Tourism Infrastructure: The demand for sports-related infrastructure and facilities will continue to grow. Host destinations will invest in the development and enhancement of stadiums, arenas, training centers, and sports complexes to attract major sporting events and accommodate the increasing number of sports tourists. Adaptive reuse of existing facilities, eco-friendly design, and multifunctional spaces will be key considerations in future infrastructure development.
  • Emerging Destinations: While traditional sport tourism destinations will remain popular, emerging destinations will increasingly attract sports enthusiasts seeking unique experiences. Smaller cities and countries with untapped potential will invest in sports infrastructure and marketing efforts to position themselves as attractive destinations for major sports events. This will provide travelers with opportunities to explore new frontiers and diversify their sport tourism experiences.

It’s important to note that while these trends and developments hold immense potential for the future of sport tourism, challenges such as infrastructure management, financial considerations, and maintaining the balance between tourism and the environment will need to be addressed. Sustainable planning, stakeholder collaboration, and responsible tourism practices will be crucial in ensuring the long-term success and positive impact of sport tourism.

Overall, the future of sport tourism is bright and dynamic. As technology advances, sustainability takes center stage, new events emerge, and health and wellness continue to be prioritized, sport tourism will continue to captivate travelers, offering extraordinary experiences that combine the love for sports with the exploration of new destinations.

Sport tourism is a dynamic and evolving niche within the travel industry, seamlessly combining the passion for sports with the excitement of travel. It offers a wide range of experiences for travelers of all interests and preferences, from spectating major sporting events to actively participating in adventurous activities. Throughout this article, we have explored the various aspects of sport tourism, including its definition, evolution, types, benefits, challenges, major destinations, and future trends.

Sport tourism has transformed over the years, from local competitions to global events that captivate millions of spectators and participants. This evolution has been facilitated by advancements in transportation, media coverage, and technology that have enabled sports to transcend geographical boundaries and connect sports enthusiasts from all corners of the globe.

The benefits of sport tourism are significant, both for travelers and the host destinations. It stimulates economic growth, creates employment opportunities, promotes cultural exchange, and encourages active lifestyles. Additionally, sport tourism provides travelers with unforgettable experiences, the chance to witness top athletes in action, and the opportunity to explore new destinations through a sports lens.

However, sport tourism also faces its fair share of challenges. Sustainable event management, community impact, financial considerations, and maintaining a balance with the environment are among the challenges that need to be addressed for the long-term success and sustainability of sport tourism.

Despite these challenges, the future of sport tourism is promising. Advancements in technology will enhance the sport tourism experience, sustainability practices will become the norm, and emerging destinations will attract a new wave of sports enthusiasts. The focus on health and wellness and the growth of unique sporting events will further diversify the sport tourism landscape.

In conclusion, sport tourism offers a remarkable blend of sports and travel, providing travelers with the opportunity to indulge in their passion, create lifelong memories, and explore the world. By addressing the challenges and embracing the trends that shape the industry, sport tourism can continue to thrive, offering enriching experiences that connect people, cultures, and destinations through the universal language of sports.

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tourism & city branding

Sport tourism: an ever-growing sector with high potential for cities.

Jul 3, 2021

sport tourist

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By Young Hoon Kim, Ph.D, Professor, Department of Hospitality and Tourism Management University of North Texas, USA, and John Nauright, Ph.D Dean, Richard J. Bolte, Sr. School of Business Mount St. Mary’s University, Maryland, USA

Definition of sport tourism

As defined by Gibson (1998, p. 49), sport tourism is a “leisurebased travel that takes individuals temporarily outside of their home communities to participate and/or watch physical activities or to venerate attractions associated with physical activities”. Human beings are born to travel to fulfil their motivational needs and sports can be one of the reasons and tourism will be one of the ways to satisfy those leisure activities (e.g., trail with family or attending sport events). In theory, it is a naturally generated social phenomenon to satisfy human’s physical and psychological desire through travel or vice versa. Each domain (i.e., sports and tourism) is one of the most significant areas which impact our life from many perspectives, such as social, economy, political, and many more. In particular, Zauhar emphasised (2004, p.13), “the points of contact between sport and tourism have increased dramatically – the mutual benefits for both are quite perceptible and the relationships very compatible. In fact, the term ‘sports tourism’ has been coined to better understand the use of sport as a touristic endeavour”.

The impact of COVID-19 on the sport tourism industry

Unsurprisingly, COVID-19 has significantly impacted both sport and tourism industries. Since its original break in Wuhan, China on 21 December 2019, it led to the world pandemic declared by the World Health Organisation (WHO) on 11 March 2020. There was no way to stop this disaster and its global spread across every continent. Although our life has been getting better after vaccine and some medical treatment, it is still a question to get back to our “new” normal. The impact on global sports tourism and income from events has run into billions of dollars of lost revenue. The impact has been particularly hard for smaller scale events and lower-level leagues that do not have protection from significant television, streaming and advertising revenues. It is the key solution for major sport cities to get back to the “new” normal by recovering from the down-turn stage after being negatively impacted by COVID-19. However, it is a great opportunity for specific sport tourism sectors, such as e-sports and golf industry.

Role of cities in sport tourism

As Kim et al. (2018) pointed out in their research, “a destination brand with strong equity leads to greater commitment in the form of loyalty and willingness to revisit the destination” (p. 1196). Not only for its image developed by sports tourists but also it is critical to prepare the destinations (i.e., cities) for sustainable growth. While sport tourists select and look for a city (i.e., destination) to experience “unique” sport tourism components (e.g., physical activities or sport events), most cities are not primarily designed for sport tourism except some cases (Settimi, 2020). In addition, it is strongly recommended to partnership with educational institutions to maximise the outcomes as well as sustainable development for cities (i.e., destination) (Kim et al., 2018). The specific following suggestions can be emphasised for sport cities:

• Accessibility (e.g., transportation and highway access)

• Basic sports facilities

• Hotel and lodging facilities

• Local government (city) involvement

Sport tourism trends

Hosting of major events (spectators) is still a successful way for cities to develop their sport tourism strategy.

Sport tourism strategy will lead sport cities to the next level by approaching destination as a travel package or products which eventually increase the brand equity of destination. Thus, systematic recovery strategies are keenly needed to prevent from unexpected health-related disasters in the future (e.g., pandemic). In addition, foreseeing framework and business structure will help cities to prepare for next stage.

The development of active sport tourism should be looked at closely

Probably, the 2020 Olympics in Japan will be the best case for cities or city cluster to examine the critical cases how to react and follow up. The given lists below will be considered and discussed:

• Organise a special committee under the IOC to monitor,

• Require pre-examination systems to evaluate the current condition,

• Establish disaster-related control centre,

• Provide the stages and steps to react the outbreaks,

• Follow-up strategies to minimise the damages,

• Assess the post-Olympics, and

• Report and share the results to the public.

While global sport tourism has been damaged in the short term by the COVID-19 pandemic, immediate return of spectators and plans for new events and seasons suggests the upward trends of the latter 2010s will continue by 2022 and into 2023 and beyond. Regional events could become more important, as spectators do not travel as far. Cities and municipalities should consider the appropriate mix of major events and more local and recurrent events.

Kim, Y. H., Li, H., & Nauright, J. (2018). A destination development by building a brand image and sport event tourism: a case of Sport City USA. Sport in Society, 21(8), 1196-1203. Gibson, H. J. (1998). Sport tourism: A critical analysis of research. Sport Management Review, 1, 45-76. Settimi, C. 2020, July 17). America’s best sports cities 2020. Retrieved from https://www.forbes.com/sites/christinasettimi/2020/07/17/ americas-best-sports-cities-2020/?sh=6c36d2bedaef Zauhar, J. (2004). Historical perspectives of sports tourism. Journal of Sport & Tourism, 9(1), 5-101.

To learn more

young hoon kim

john nauright

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Sport Tourism: Benefits, Classification, Types

  • Post last modified: 28 August 2021
  • Reading time: 34 mins read
  • Post category: Tourism

What is Sport Tourism?

Sports tourism is a very significant element in world tourism and has become a highly competitive niche tourism business. As interest and participation in the sport grows within the leisure industry, the desire of people to travel to compete or to spectate has mushroomed.

Table of Content

  • 1 What is Sport Tourism?
  • 2 Sports Tourist
  • 3 Benefits of Sports Tourism
  • 4.1 Mega Events
  • 4.3 Championships
  • 4.4 Tournaments
  • 4.5 Training Camps
  • 4.6 Development Courses
  • 4.7 Conferences
  • 4.9 Cause Related
  • 4.10 Media Events
  • 4.11 Spectator Events
  • 4.12 Created Sport Events
  • 5.1 Sightseeing Sports Tour
  • 5.2 Competitive Sports Tour
  • 5.3 Holiday Sports Tour
  • 5.4 Healthy and Recreational Sports Tour
  • 5.5 Extreme and Adventure Sports Tour
  • 6.1 Integrity of Demanding in Sports Tourism
  • 6.2 Sensitivity of Demanding in Sports Tourism
  • 6.3 Directivity of Demanding in Sports Tourism
  • 6.4 High Elasticity of Demanding in Sports Tourism
  • 6.5 Variability of Demanding in Sports Tourism
  • 6.6 Seasonality of Demanding in Sports Tourism
  • 6.7 Dependency of Demanding in Sports Tourism
  • 7.1 Commonwealth Games 2010
  • 7.2 Cricket World Cup Mania

Sports Tourist

Within the sport tourism industry, we can identify many people who are sport tourists. We can distinguish them by activity, demographic group, the characteristics of their sport, and by their performance level.

Sport tourists can be either participants or spectators. Different events have different ratios of one to the other The demographics of the sport and event also determine the number of people involved and their spending preferences and patterns:

Culture and Ethnicity

Sports and Tourism

While we often think of adult-oriented sports events, there are a great number of sport participants who are children and youth. Any youth tournament has parents in attendance as they are needed to drive, but they are also there to support their kids.

For the parents of many young athletes, following the team becomes a year-round travel and tourism activity.

Many sports have tournaments for both men and women, and indeed the fastest growing segments of some traditionally male sports, like soccer, hockey, and rugby, are for women. Research also shows that parents more often travel with their teenage girls to tournaments than their teenage boys.

As we move on to look at the relative value of different events to a community, the income levels of participants will be of importance. While no hard data exists, we know that the income levels of golfers are higher than, say, lawn bowlers, while alpine/downhill skiers spend more than cross-country skiers.

Sport crosses all cultures. Prince Rupert is the host of an annual First Nations Basketball tournament. A Kabaddi tournament will draw great crowds if marketed to the South Asian communities who understand it.

And one of the largest soccer tournaments in the Lower Mainland is organized by the Filipino community which draws teams from across North America, every second year. The nature of the sport itself will also determine the number and characteristics of its sport tourists.

The largest events tend to be for mass participation individual events such as marathons, triathlons, and cross-country ski lop pets; or for team tournaments with lots of teams such as hockey, soccer, and softball.

Less popular sports, where the contest is individual, have smaller tournaments: fencing, boxing, or wrestling, for example. Performance level influences the number and nature of the sport tourists involved. A high-performance baseball tournament will have fewer teams involved than a minor ball or a recreational softball tournament.

Sports tourism brings together sport and tourism. While these two sectors of our society and economy have different natures, values, and organizational structures, they offer tremendous partnering opportunities.

Benefits of Sports Tourism

A focus on sports tourism and sports events can bring economic value, social benefits, and civic pride to the community. Some of these benefits occur at the time of the event, but most are legacies and will return value to the community over many years.

Economic value can be generated and increased in many ways:

  • Recognizing the value that existing tournaments bring to the community.
  • Identifying the community’s sport strengths and expanding the number and size of existing events.
  • Identifying the events that create the greatest economic value, such as masters sport, and focusing on those events.
  • Providing more leisure opportunities so that family members are encouraged to come with participants, and everyone is encouraged to ‘stay an extra day’ Valuing volunteers, but working smarter to convert volunteer jobs into paid employment.
  • Linking with corporations that have an interest in the demographics of the sport event. Social benefits of sport tourism are closely linked with the social benefits of recreation and sport.

These benefits can be leveraged as follows:

  • Volunteering keeps people connected, and connected people are usually healthier.
  • A focus on events will encourage participation, especially for young people, but also for adults.
  • Sport and events offer ways of bringing people together from many different regions, and everyone learns from these experiences Sport tourism is “green” economic development, and offers opportunities to re-invigorate depressed parts of an urban area.
  • Event revenues can be reinvested in community facilities and programs.
  • Economic development – Tourism-related revenue is normally the largest portion of the economic impact of an event. This includes accommodation, food and beverage, and other spending. Direct event revenues include admission fees, sponsorships, on-site sales and, for the largest events, television rights.
  • Social and Community Legacies: Including youth development, increased fitness levels and health, community, and cultural celebration. Sport links cultures and countries.
  • Hosting international sport tournamnts is not only good for tourism but also good for cultural relations, our place in the world, and positive community change. Sporting events can also be designed to be environmentally and socially sustainable.

Classification of Sports Tourism

Let’s discuss the classification of sports tourism:

Mega Events

Championships, tournaments, training camps, development courses, conferences, cause related, media events, spectator events, created sport events.

Very large and high profile games and events, including at the apex, the Olympic and Paralympics Games can yield billions of dollars worth of media coverage, prestige, and economic impact for the host, but require a significant capital investment.

Games are multi-sport events – These can be very large due to the number of sports being hosted at one location at the same time. These can be directed by governments or by separate organizations, e.g., the International Olympic Committee.

Relatively few events are games, although their size makes them attractive targets. Hosting games often requires a wide range of suitable venues, as many sports featured are ‘mandatory’, and given their size, experience hosting major events and breadth of sports events may be advantageous.

These are single-sport properties with rights held by the respective sports organization, where a championship tournament is often the culmination of a season’s sport activity. These are often referred to as ‘the provincials’ or ‘the nationals’.

Many championships are arranged by school and university/college sports associations.

Tournaments are another type of event, usually for a single sport. Whereas a championship is “owned” by a sport governing body, tournaments can be the initiative of any organization choosing to initiate them.

Many are arranged by local sports organizations, but they may also be sponsored by a school, church or temple, or a pub, for example.

They are generally held in the same place at the same time every year and can become a familiar part of the sport’s and a community’s annual calendar. Tournaments may be competitive but are often as much participation and recreation-focused as results-oriented.

Championships, tournaments, and games are often competitive events, but competition follows athlete development and training. National or provincial teams with athletes living in different cities are brought together on regular schedules to train and work together with each other and with coaches.

In addition to such training arranged by technical directors of governing bodies and high-performance teams, training camps may be more individual. Commercial summer hockey camps may offer additional training for youth players, and these can be packaged as part of a vacation for the whole family.

Such camps may take advantage of good facilities during the offseason when their capacity for special events may be greater Most sports have regular training camps at the provincial and national level.

The location of training camps is dependent on services and facilities available, costs, the location of the coach, and the number of athletes in a particular community.

Sport organizations train athletes, coaches and officials of all levels. While many of these courses happen locally, especially for entry-level, courses for higher performance athletes and coaches may involve travel and overnight stays. ‘Out of town’ coaches may travel to a larger centre for such a course, or an instructor may travel to another area to train local coaches.

Sports organizations arrange many meetings and conferences, sometimes in conjunction with major events. Trade shows or exhibitions may be involved with such meetings. In addition to the immediate tourism benefit, these can also be opportunities to introduce decision-makers to facilities and future hosting opportunities in the community.

The selection of a community for a conference is often connected to where the sporting event is taking place or where the sport’s leadership resides.

Very much part of sport tourism, professional sports teams tend to primarily serve a local market with spectator entertainment. They also bring visiting teams to town, but this is balanced by their nights spent on away games.

While visiting team fans may accompany their team’s visit from their home town, these are generally limited in numbers, apart from major events.

Professional sports may have more impact in attracting visitors from smaller markets without a franchise to the larger community, similar to arts and culture events attracting visitors to a major city for concerts or museum exhibitions.

Sports-related events may be very useful tourism opportunities, even though sports competition or sports development are not their prime purposes. The categories following may overlap with the above classification and with each other.

Sports events may be designed primarily to promote a charity or to raise money for a specific cause. but this category is for events where charity is a primary purpose, often accompanied by participant enjoyment and entertainment.

A few events are created mainly for broadcast audiences and derive their main income from broadcasting rights. Examples would include boxing events, the X-Games, or ‘Skins’ golf. Although spectators will be present, this category is designed to appeal to TV audiences.

They can also have a positive influence on a destination’s awareness and image as a sports destination, depending on the size of the audience.

For example, awareness of the quality of golf courses, the scenery, or other attractions of an area could be communicated to a wide golf tourism target audience through two days of TV coverage.

Sports tourism involves tourists watching events as much as it does playing in them. Professional sports are driven by spectator revenue and media broadcasting rights, and the sponsor interest is thus generated, with very few participants.

These events are very similar to major music concerts, and maybe ‘sport-based entertainment’ Such spectator events are only potential tourism activities if they attract visitors who stay overnight or travel from over 80 kilometers.

The tourism potential is for out-of-town visitors to travel to the city from nearby communities to watch a specific spectator event, as they may for a regular professional sports team league game.

Many events in this section can fall into a general category of ‘created events’. In addition to events held for other purposes, a sporting event may be created by a community, facility, or corporation primarily for commercial or tourism purposes.

A large venue or facility may find it has a quiet period, or it regularly has unused capacity at one time of the year and might create an invitational sports tournament to fill that capacity or arrange with a promoter to stage a sports event or a hockey club to hold an off-season training camp.

Types of Sports Tourism

Based on the concept and attributes of sports tourism, combined with its practice, the types of sports tourism can be divided into six kinds in the standard of their characteristics:

Sightseeing Sports Tour

Competitive sports tour, holiday sports tour, healthy and recreational sports tour, extreme and adventure sports tour.

The sightseeing sports tour is a process of experiencing various distinctive sports cultures, in which tourists leave far away from their places of usual residence to enjoy physical exercises, sports buildings, stadiums, sports artistic scenery spots in an audiovisual way.

Here sports cultures refer to the cultures comprising all the activities relative to sports, and it has the widest meaning of sports beauty. There are two brief reasons why the sightseeing sports tour is different from common sightseeing tours.

The first reason is the main purpose of the sightseeing sports tour is to gain the aesthetic experiences associable with sports. A sport sightseeing is a way for tourists to feel sports beauty. Not the mundane pleasure do tourists pursue, but sports aesthetic through this way.

The second reason is the diverse subjects of the sightseeing sports tour.

The competitive sports tour is a trip with the main aim of joining in some sports competition. The tourists include athletes, coaches, sports audiences (sports fans), media staff, and other working personnel closely relating to some sports competition.

All the different tourists go along from miles around to the sports fields and stay for a period of time to take part in, watch or interview some certain sports competition.

The holiday sports tour is a trip with the purpose of relief, adjustment, decompression, recreation, and distraction, for which tourists spend a particular holiday on activities involving sports.

The holiday sports tour usually couples with specific sports in a tourist destination or traditional sports of peoples, so it has typical favor of folklore. The biggest specialty of the holiday sports tour is that just in one holiday or vacation tourists anticipate sports.

The healthy and recreational sports tour is mainly for amusement and diversion, bodybuilding, kinetic recuperation, and rehabilitation. During the tour, tourists participate in different kinds of healthful exercise and obtain relaxation, relief, and a good mood.

Keeping fitness, the definite subject of the entertaining activity is the biggest characteristic of the healthy and recreational sports tour.

But this kind of healthful exercise differs from the traditional exercise, because it inclines towards the idea of keeping healthy from amusement, and that’s why tourists choose this type of sports tour.

The extreme and adventure sports tour is a challenge that human beings rise to their own physiological and psychological extreme limits. People would like to involve in such tours is not only to conquer the natural barrier but also to win and surpass themselves.

This kind of sport is very demanding and somewhat risky, so people with no professional knowledge and training are not apt to get engaged in it. That’s why it is called minority sports.

But such sports activities have already got much attention; some of the sports items, therefore, have been simplified and given Corresponding safe securities, for instance, the artificial rock-climbing walls and cleared rivers for drifting.

More and more people can become its participants. The extreme and adventure sports have four usual items:

  • Rock-Climbing: Thrills and stimulus is its feature. It can meet people’s desires of challenging nature and themselves when returning to nature and seeking stimulation, meanwhile, it can help people to enjoy the triumph and great pleasure after achieving their climbing.
  • Drifting: Sailing a rubber raft or other boat with no motive power, governing its direction through the paddle, and drifting down by turns turbulent and gentle rivers, to perform a stunning moment against nature.
  • Adverse Current Rafting: It’s an exploratory expedition overcoming various topographical hindrances when up a canyon river or stream as far as its beginning. Perfect cooperation among companions is needed to accomplish this arduous trip, so adverse-current rafting is a sports of teamwork.
  • Exploration: The vital energy and magic of an exploratory tour lies in its spirit of battling to conquer hardships and wresting from nature her secrets. China stretches across a vast area and owns incommensurable geomorphic types of diversity and typicality, which provides abundant sources for exploratory traveling.

Characteristics of Sports Tourism Market

The characteristics of the sports tourism market essentially are the features of demand in the sports tourism market. To be specific, the features of demanding in sports tourism market are the following:

Integrity of Demanding in Sports Tourism

Sensitivity of demanding in sports tourism, directivity of demanding in sports tourism, high elasticity of demanding in sports tourism, variability of demanding in sports tourism, seasonality of demanding in sports tourism, dependency of demanding in sports tourism.

The integrity of the demand in sports tourism mostly refers to the completeness that sports tourists require from sports tourism products and services. The integrity of the demand in sports tourism is embodied in the multiplicity of the demands during the process of a sports tour.

They are basic physiological needs, safety needs, and high-level needs of enjoyment, development, and self-fulfillment. So sports tourism is expected to provide complex products to the tourists in order to satisfy their manifold demands during the traveling.

The integrity of the demand in sports tourism calls for that the provider of sports traveling products effectively combine their various products and service, or reasonably arrange the time and places to guarantee the overall requirement in the process of a sports tour.

The demand in sports tourism is quite delicate to the changes in the social, political situation, as well as traveling fad in destinations.

If a sports traveling destination has no stable society or is suffered from natural disasters, there’s no doubt that the demand in sports tourism will decrease; no matter how low the prices of its sports traveling products are, there’s no big attraction to sports tourists.

Two different meanings are included. First, sports tourists must leave their residences for the traveling destinations to meet their own needs of sports tours, which is to say, sports consumers need to go to a specific region for their demands of sports traveling.

It can be elaborated in two ways. On one hand, the demand for sports tourism is a comparatively higher level need, which is on the basis of the requirement of essential living conditions. When people’s income has a raise in proportion, the demand for sports tourism can go up in a large proportion.

The big matches with strong admiration often alter the flow of the tourists of sightseeing sports tour to different destinations as the host cities and regions shift. For example, Olympic Games and World Cup are held every four years, but the host cities and areas differ every four years.

Such great sports are obliged to attract a great amount of sports tourists and form the huge flow of sports tourist resource to increase sharply the reception. Next Olympic Games and World Cup will attract the tourists’ flow to another city and area, causing its reception too.

Variability of the demand in sports tourism indicates the unbalance of area distribution when the sightseeing sports tourists transfer along with the variation of the host cities or regions of large-scaled sports matches.

As a consequence, the men’s times received at a certain time differ between host cities or regions and non-host cities or regions.

Seasonality of the demand in sports tourism means the unbalance of seasonal distribution. For some resorts, traveling men times accepted in a year largely correlate with the shift of seasons. Accordingly, there are the distinctions of booming season, normal season, and slack season in sports tourism.

The primary reason for the disparity is the seasonal variation of sports traveling resources. The seasonality of the sports resources is decided by the latitudes, geographic features and positions, and climates, so the conditions or circumstances of doing sports are changing with the season.

The demands of sports tourism are concentrated in large quantities in specific seasons or times instead of being averagely distributed in each month in a year.

This kind of dependency represents its reliance in all comprehensive supplying circumstances.

It lies on sports traveling environment and facilities, on the natural, geographic, and weather conditions, on sports traveling products’ peculiarity and appeal, service quality, and prices, on transportation, communication, hotels, and the like infrastructures, on the improvement of the society and communities in destinations, and on the recognition of the values between homogeneous cultures and heterogeneous cultures as well.

All these reasons cause that most demands and supply concentrate in some special countries and regions, and in some particular period of time.

Sports Tourism in India

A holiday with friends or family to witness a mega sporting event is no longer an alien concept for Indian travelers.

The number of travelers keens on a ringside seat to cheer for the ‘men in blue at the upcoming ICC Cricket World Cup 2011 in India, Sri Lanka, and Bangladesh or their favorite team during T20 tournament or driver in a formula one race is rapidly growing.

And these sporting enthusiasts are willing to spend ‘top dollar’ to jet-set across the globe to experience the thrill of watching their favorite game live. These fans also like to ‘live it up’ exploring and enjoying the destination simultaneously.

Correspondingly, there has also been a marked rise in the number of tour operators and agents specializing in servicing the requirements of this particular segment. It’s not only niche specialists, but also big mainstream tour operators who set up a separate division to tap the potential of Sports Tourism.

While Sports Tourism in India is primarily outbound, there are small inroads also being made on the inbound and domestic front. Overall, according to industry experts, the segment is expected to have a growth rate of 10-20 percent in the coming years.

Sports Tourism has diversified from its conventional form restricted to viewing the sport live, to be clubbed with MICE or leisure trips. Hence, delegates from the corporate world are often witnessed weaving their conventions and business sessions with various sporting events.

The present scenario has further evolved itself to include families accompanying delegates and fans to the sporting event. They consider the event as an incentive to visit and explore the destination wherein they indulge in shopping and other leisure activities.

Commonwealth Games 2010

With innumerable infrastructure disasters and last-minute hiccups, the Commonwealth Games 2010 in New Delhi turned out to be a politically turbulent event. Many major travel agencies and tour companies in the country also decided to play it safe and backed out from promoting the Games.

However, the Games played a vital role in creating a major chunk of long-overdue infrastructure in the capital and also showcasing ‘Incredible India’ to the world. The opening ceremony was a spectacular melange of our diversity and culture.

The Games went off without a hitch and gave great exposure to the country. As per information from the Immigration authorities at Delhi’s Indira Gandhi International Airport Foreign Tourist Arrivals (FTAs) from October 1-14, 2010 (Commonwealth Games period) stood at 75,606.

Also, according to industry feedback, FTAs to India in October 2010, saw a rise by 9.2 percent (about 4.87 lakh tourists), as compared to the same period last year.

Cricket World Cup Mania

While the 2010 Commonwealth Games fever has barely left India, the country is all set to co-host another important sporting event of relatively greater popularity: the ICC Cricket World Cup (CWC) 2011, to be held from February 17 to April 2, 2011.

As the cricket mania gathers momentum in the country with a massive cricket craze, most travel agents and tour operators in India seem to be making the best of the opportunity by designing packages around the tournament to change the outlook of Sports Tourism.

Which is still a niche trend in the country. The response has so far been good that most travel and tour operators foresee a shortage of tickets due to increasing demands from fans. An increasing number of requests to block dates during the CWC have come from groups of NRIs and families as well.

Tour operators are forming larger groups to make bulk reservations so as to sell packages at economic rates. As it is obvious, the result is that demands are higher for Indian matches. “Some of the travelers, especially from middle and high-end segments, are taking the tournament as an incentive to explore the country.

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What Is Sports Tourism?

Sports Tourism

While sports tourism has not always been extremely popular, it is definitely on the rise.  A recent report estimates the value of the global sports tourism market was $587.87 billion in 2022.  The industry is expected to grow at a rate of 17.5% through 2030.  The popularity of events like the Olympic Games, the NBA, and the FIFA World Cup have contributed to this growth.  While these events have economic short-term benefits for an area, they can be a catalyst for longer-term tourism development opportunities.

In 2004, the World Tourism Organisation (WTO) and the International Olympic Committee issued a joint statement that illustrates the strong dynamic between sport and tourism, “Tourism and sport are interrelated and complementary. Sport – as a professional, amateur or leisure activity – involves a considerable amount of travelling to play and compete in different destinations and countries. Major sporting events, such as the Olympic Games, football and rugby championships and auto racing have become powerful tourism attractions in themselves – making a very positive contribution to the tourism image of the host destination.”

What are the Different Types of Sport Tourism?

There are actually four primary types of sport tourism. These include:

  • Event-based tourism : Sports event tourism involves traveling to another city or country to watch a sport event.  Examples of sports tourism in this category include traveling to watch major sporting events like the Olympics or the Super Bowl.
  • Active sport tourism :  This form of sports tourism revolves around actually participating in a sport while visiting a destination.  Some travelers choose tourism destinations known for a specific sport or outdoor activity.  Examples of active sports tourism include surfing in Hawaii or skiing in Colorado.
  • Sports heritage tourism : Sports heritage tourism involves visiting places with historical significance to sports.  Examples might include visiting the Baseball Hall of Fame in New York, Camp Nou in Barcelona, or a sports museum.
  • Sports-themes cruises or tours :  These organized trips combine travel with a sporting event or activity.  Examples include cruises for people who love to play tennis or tours that take sports fans to different stadiums around the world.

Technology is Key

sport tourist

While the technological advances in recent years may not have appeared to make a huge impact on the sport industry, they most certainly have. Sports fans can purchase tickets online through various admissions sites, access which was not available a decade ago.

People are also more aware of when and where the games and competitions will take place in advance.  Fans are able to prepare for the cost and time that is needed to be able to attend mega sport events. Sport tourism has not only managed to find a place in the technological industry, but it has increased because of it.

Tourism Consumers

The types of sports tourism consumers vary from sport to sport. The most generalized statistics are that most sports tourists are males between the ages of 18 and 34, and they are in the middle-class economic groups. Delving deeper into the study will help to get a more accurate statistical rank on class, status and age. For example, cricket and rugby fans are generally older and have more disposable income than basic football and basketball fans. While different sports have different sports tourism consumers, all sports have taken a popularity increase in recent years.

Simplifying the Term

Sports tourism is not difficult to figure out. Sports tourism refers to the act of traveling specially for the purpose of enjoying sports in one way or another.  For example, one who travels from Chicago to Houston with the goal of seeing the Houston Texans play is considered a sports tourist . However long or short the trip is does not define the tourism part. The defining factor is whether or not the person is traveling to see a sports competition or traveling with another agenda. If one travels from Chicago to Houston in order to visit family, but happens upon tickets to the Texans game, said individual is not considered a sports tourist, because the main agenda was to visit family.

Related Resource: Sports Medicine Jobs

While the sports tourism industry has gained popularity in recent years, one must stop and consider what it really is and why it has become so popular among the sports fan crowds. Not only has it managed to steadily increase each year, but it has also taken a spot among the top reasons for traveling and vacationing. It appears as though more and more people are using their well-earned vacations to see their favorite players in action. So, what is sport tourism ? Sports tourism refers to an industry that combines a passion for sports with the desire to explore new destinations and experiences.  This creates a memorable and immersive sports related experience.

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Travelling Beyond Sport

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We define participatory sport event tourism as travel behavior in which people use leisure time to go to a destination to achieve the purpose of participating in sport events and obtain unique experiences. The tourism process integrates competition, entertainment, experience, health benefits, among others.

1. Introduction

2. the need for understanding value co-creation in sport tourism, 3. conclusions.

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Unleashing The Power of Events!

Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.

We help increase Canada’s capacity to attract and host sport tourism events.

Latest News

The Best in Canada’s Sport Tourism Industry Honoured at SEC24

The Best in Canada’s Sport Tourism Industry Honoured at SEC24

Mar 21, 2024 | Announcements , Events , Industry News , Press Release

The very best in Canada’s Sport Tourism Industry were honoured during the 2024 PRESTIGE Awards ceremony held on March 15th at the RBC Convention Centre Winnipeg.  Nine recipients across eight award categories were recognized.  The PRESTIGE (Program Recognizing...

2024 PRESTIGE Awards Finalists Announced

2024 PRESTIGE Awards Finalists Announced

Feb 16, 2024 | Announcements , Events , Industry News , Press Release

Finalists Announced for the 2024 Sport Tourism Canada's PRESTIGE Awards  Kingston, February 16, 2024 — Sport Tourism Canada (STC) proudly announces the finalists for the 2024 PRESTIGE Awards which recognize exceptional sport tourism initiatives, multisport games, and...

Notice of 2024 Annual General Meeting & Call for Nominations to the Board of Directors

Notice of 2024 Annual General Meeting & Call for Nominations to the Board of Directors

Feb 1, 2024 | Announcements , Press Release

Kingston, February 1, 2024 Notice is hereby given, that the Annual General Meeting of members of Sport Tourism Canada (hereafter called STC) will be held on Wednesday, March 13, 2024, at the hour of 9:00 am (Eastern Time) at the RBC Convention Centre Winnipeg. ...

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Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.

Consulting Services

High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.

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ECONOMIC IMPACT ANALYSIS

Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.

We Organize These Events

sport tourist

Can you imagine competing in the championship game surrounded by mountains and lakes in one of Canada’s top travel destinations? Named Canada’s number 1 mid-size city for sport hosting in 2019 and 2020, Kelowna is a vibrant city renowned for its welcoming hospitality, stunning landscape, and first-rate sporting venues.  

sport tourist

Grande Prairie

Grande Prairie is a region of choice to host high–caliber sport, recreation, and cultural events. With world–class facilities, major airline and public transportation services, more than 3,000 hotel rooms, and plenty of dining and shopping, Grande Prairie is a premier destination for many events.   

sport tourist

O ttawa is one of the world’s great est  capital cities, fully equipped with a wide range of facilities and perfectly positioned to stage provincial, national and international events , making  it  an excellent host of sporting events . In 2017,  Ottawa was named Destination of the Year by   Sport Tourism Canada .  

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FORT MCMURRAY WOOD BUFFALO

Fort McMurray Wood Buffalo has hosted some big events here over the years, from multi-sport games to national & provincial championships and international showcase sporting events. 

Testimonials From Our Members

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CHERYL FINN

Sport tourism london.

We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.

DEAN MCINTOSH

Hockey canada.

We met with four or five communities that we’ve never been in before at Sport Events Congress.  They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.

sport tourist

MEMBER CATEGORIES AND FEES

Municipal member.

A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)

Population under 25,000 CDN $600 Population 25,000 – 50,000 CDN $1,000 Population 50,000 – 150,000 CDN $2,000 Population 150,000 – 500,000 CDN $3,000 Population Over 500,000 CDN $5,000

Associate Member

Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sport Nova Scotia, Tourism Industry Association of Ontario, Travel Alberta, Convention Centres Canada). It also includes sport leagues that operate on a provincial, regional or national level.

FEES: CDN $2,000

Affiliate Member

This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.

FEES: CDN $1,000

This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.

FEES: CDN $500

Rights Holder - National

This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.

FEES: CDN $400

Rights Holder - Provincial

This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the STC.

FEES: CDN $150

International

This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.

Cities, States or Provinces – USD $5000 Countries USD $10,000

VIDEO : Watch out for Bali's tourist police

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Fed up with badly behaved tourists and obnoxious influencers, Bali has a new tax and a new list of rules.

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Trial opens in Thailand for the son of Spanish actors over the killing of a Colombian surgeon

Thailand spain tourist killing.

BANGKOK (AP) — A court in Thailand began a trial Tuesday of the son of Spanish actors accused of killing and dismembering a Colombian surgeon on a popular tourist island.

Daniel Sancho Bronchalo, 29, was indicted by prosecutors in October over the death of Edwin Arrieta Arteaga, whose remains were found stuffed in plastic bags at a landfill on Koh Pha Ngan, an island famous for its rave-style “full moon parties.”

Lawyer Juan Gonzalo Ospina Serrano, who represents Arrieta’s family, told reporters at the Koh Samui Provincial Court before the trial that the family trusts Thai prosecutors to deliver justice.

“They are grateful and hope that Thai law is forceful and that the truth can be told,” he said.

The charges against Sancho include premeditated murder, concealment of a body and destruction of other people’s documents, which is related to the alleged damaging of the Arrieta’s passport. Sancho pleaded not guilty to premeditated murder and destruction of documents but pleaded guilty to hiding the victim’s body.

The charge of premeditated murder carries a possible death penalty. The maximum sentence for damaging other’s documents carries a maximum sentence of five years in prison and a 100,000 baht ($2,750) fine. The concealment or damaging of a body carries a year in prison and a 20,000 baht ($550) fine.

The trial is opening with statements from witnesses brought in by the plaintiff, said Apichart Srinual, a Thai lawyer who represents Sancho.

When asked whether he is confident about his defense case, Aprichart said “it depends on the evidence,” adding that “there are a lot of witnesses. It depends on what they will say.”

Sancho was driven to the court in a closed car and was not visible to reporters waiting outside. Sancho’s father, Spanish actor Rodolfo Sancho, also came to the court but declined to comment.

Sancho, a chef, was arrested in August after the remains of Arrieta, 44, were discovered at the landfill.

Police said Sancho came in to report a missing person and was subsequently detained. He later reportedly confessed to killing and dismembering Arrieta and dumping the body parts in the landfill and the sea, though he denied that his action was premeditated, according to police.

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Tennessee man charged in wife’s death

FILE: Handcuffs Graphic

CLAIBORNE CO. Tenn. (WYMT) - A New Tazewell man is accused of killing his wife.

Benjamin Wayne Hopson, 37, is charged with criminal homicide. The charge stems from an investigation by special agents with the Tennessee Bureau of Investigation (TBI) and the Claiborne County Sheriff’s Office.

In a news release provided by the Tennessee Bureau of Investigation (TBI), special agents joined detectives with the Claiborne County Sheriff’s Office on April 2 to investigate what led to the death of Lori Ann Hopson, 49.

Lori Hopson was found dead in the 500 block of Barren Creek Road in New Tazewell.

Benjamin Hopson was served in the Claiborne County Jail because he was already being held on other charges.

His bond was set for $1,000,000.

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What happens during a solar eclipse? Experts explain the awe-inspiring phenomena to expect on April 8

By David Pogue

Updated on: April 8, 2024 / 9:03 AM EDT / CBS News

Monday's total eclipse of the sun won't be just any old eclipse; it's being referred to as the Great American Eclipse, because it's going through some very populated areas of the United States. Solar eclipses actually occur every 18 months or so, but during most of them the spectacle is "wasted" on empty ocean. But this afternoon , the moon's shadow will leave 32 million Americans in 15 states briefly in the dark.

  • Solar eclipse maps show 2024 totality path, peak times

Where is the best place to view the eclipse?

map-of-totality-nasa-getty.jpg

What exactly is a total eclipse?

Astronomy author and educator Ed Ting says that in a solar eclipse, the moon passes exactly between your eyes and the sun, and casts its shadow on the Earth. That shadow is only about 100 miles wide, so you have to be in a specific place to witness the solar eclipse in totality.

It's all the result of a freakish cosmic coincidence, when the moon and sun appear to be the exact same size in the sky. "The sun is 400 times bigger than the moon," said Ting. "But by happy coincidence, it is also 400 times further away. So, from our perspective they are the same size."

Total Solar Eclipse, 2017, Grand Tetons National Park , Teton County, Wyoming

What can happen during a total solar eclipse?

But the thrill of an eclipse isn't just about what's overhead – it's what happens all around you as the sky darkens. "The wind sometimes starts to pick up," said Ting. "Animals get confused. The streetlights come on."

But it's not exactly like nighttime. "The sky takes on this sort of fish-scaly, shimmery quality, and you will freak out," Ting said. "You can understand why the ancients ascribe such spiritual or religious significance to eclipses, because you will feel very strange. Half of the people who see an eclipse for the first time will cry."

What preparations are being made?

If you live in the path of the eclipse, you may notice one more effect: A lot more traffic.

Cari White is the chairman of the Eclipse Oversight Committee for Jonesboro, Arkansas, where the moment of totality – complete blockage of the sun – will last 2 minutes and 17 seconds. And for that experience of totally, White said the town will briefly grow to twice its size: "One-hundred-sixty-thousand people might be in town for the eclipse, and we're very excited about it," she said. "Our police department, our fire department, city water and light, they've all been working for over a year to design a plan."

And Jonesboro is not alone: "Everywhere, all over the country, [people] are doing exactly what I've been doing. It's a big, big deal."

  • How Americans in the solar eclipse's path of totality plan to celebrate the celestial event on April 8
  • Here's how one airline is planning to provide a total eclipse experience — from 30,000 feet in the air ("CBS Mornings")
  • Hotel prices soar as tourists flock to see solar eclipse

How to safely view the eclipse

Looking directly at the sun can permanently damage your vision, which is why you need eye protection. Cari White's committee in Jonesboro ordered 75,000 pairs of special glasses. "We have been working for weeks to pass them out to all the schools, we've passed them out at all of the major businesses, the library, the city hall," she said. "If you don't have a pair of glasses and you live in Jonesboro, I don't know how to help ya'."

But here's something about the glasses you might not know: According to Ting, "Once totality hits, you can take the glasses off. Because there's not much light coming from the sun. Once the sun starts to come out again, you do need to remember to put your glasses back on!"

Cameras need protective filters, too. But Ting offers a classic piece of advice for would-be photographers: "See your first eclipse, photograph your second. I have seen this personally where there is an eclipse, and the person is not looking up; they're fiddling with their camera. And then, before you know it, the eclipse is gone, you never saw it – and you didn't get the picture."

  • Are your eclipse glasses safe? How to know if they'll really protect your eyes during the total solar eclipse

What about the weather?

Of course, all the precautions in the world won't help you if the conditions aren't right. Asked what she'll do if the weather is bad on Monday, White said, "I guess I'll cry. Don't talk to me about the bad stuff."

Fortunately, it's mostly good stuff.

"When you consider that this truly is the Great American Eclipse, because it goes through the center of the United States, it just puts you in awe," White said. "I just know that it's gonna be wonderful. And I'm gonna take it all in, every second of my two minutes, I'm gonna take it in and enjoy."

  • Looking for the best places to see the April 8 solar eclipse in the totality path? You may have to dodge clouds
  • Eclipse cloud cover forecasts and maps show where skies will clear up for April 8's celestial show

          For more info:

  • Visit Jonesboro Tourism & Visitor's Bureau website
  • Follow  amateur astronomer Ed Ting on YouTube

         Story produced by Annie Iezzi. Editor: George Pozderec. 

david-pogue-head-shot-promo.jpg

David Pogue is a six-time Emmy winner for his stories on "CBS Sunday Morning," where he's been a correspondent since 2002. He's also a New York Times bestselling author, a five-time TED speaker, and host of 20 NOVA science specials on PBS. For 13 years, he wrote a New York Times tech column every week — and for 10 years, a Scientific American column every month.

More from CBS News

Solar eclipse maps show 2024 totality path, peak times across the U.S.

Why do total solar eclipses happen? Learn what causes the celestial show

Why do you need special glasses to watch a solar eclipse? Doctors explain.

Is it safe to take pictures of the solar eclipse with your phone?

IMAGES

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  2. Sports Tourism Market Size & Share Analysis Report

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    Learn what happens during an eclipse, and about preparations in one Arkansas town that is expected to double in size due to eclipse tourism traffic. Monday's total eclipse of the sun will be ...