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The Moscow City Tourism Committee conference for the key stakeholders from Indian MICE market

The moscow city tourism committee recognized the market demands and organized the shaping mice future conference for representatives of the indian mice industry, to introduce them to the tourism strengths of the russian capital..

The event (Moscow City Tourism Committee conference) took place on April 19 in Delhi and brought together over 100 participants from MICE agencies of both countries, corporate customers, representatives of the travel industry in Moscow, Aeroflot and the Indian branches of Sberbank.

Business tourism is one of the most promising directions for Moscow. In 2023, the capital was visited by 3.7 million business tourists – 7% more than in 2022. And India remains one of the leaders among visitors from non-CIS countries in terms of the number of business travelers.

“The Russian capital as a center of business tourism and corporate events is already an established and a strong brand in the international arena,” – commented Anastasia Popova, Deputy General Director for International and Industry Cooperation of Project Office for the Development of Tourism and Hospitality in Moscow. – Now our task is to demonstrate to our Indian partners all the possibilities of organizing high value MICE events in Moscow in combination with already proven tourist programs”.

At the Shaping MICE Future Conference industry experts from Russia and India pronounced statements and speeches on the future of MICE events in these two countries, a presentation of the MICE potential of Moscow was showcased, and an analytical report on the state of the outbound MICE market in India was presented to the visitors.

During the panel discussion participants assessed the current status and interaction peculiarities with the MICE market in India, and developed recommendations for the MICE industry in Moscow during the general brainstorming session. Representatives of the Indian MICE industry participated in B2B negotiations to find new cross-partners in the Moscow business environment and among representatives of the hospitality industry.  

Representatives of the MICE industry took part in the event from Moscow. Among them were DMC (Grand Rus, Academservice, Headed Goose, Satguru Travel, Isba Rus, Hug the Bear, Mellenium Group)) as well as representatives of other partners interested in the development of MICE cooperation between Russia and India: Global transfers provider i’way and hotels Edge Seligerskaya & Edge Vinogradovo Moscow by Rotana.

“In 2024, we have witnessed a significant surge (more than quadruple) in the demand for transfers by Russians visiting India, both for business and leisure purposes. Muscovites are leading the trend, with 80% of transfer bookings originating from the capital since the beginning of the year. Additionally, we observe a growing interest from Indian tourism agencies in exploring Russia, resulting in a substantial increase in our collaboration,” — commented Dmitriy Saraykin, co-founder of Global Transfer Provider i’way. 

The Shaping MICE Future conference allowed the Moscow City Tourism Committee to form a pool of MICE industry representatives in Moscow to prioritize incoming requests for events, clarify India’s requirements for business and corporate events to build mutually effective work. Indian colleagues received up-to-date information about Moscow as a safe and attractive MICE destination, and were able to find potential partners among representatives of the MICE industry of the Russian capital and were able to present the MICE market in India.

“The event (Moscow City Tourism Committee conference) served as a remarkable platform for fostering meaningful dialogue and collaboration within the tourism industry. The event (Moscow City Tourism Committee conference) provided us with invaluable opportunities to engage with key stakeholders from the tourism department, as well as tour operators and service providers.

The insights gained during the event (Moscow City Tourism Committee conference) underscored the Moscow City Tourism Committee’s keen interest in the Indian outbound market, and we are optimistic about the promising prospects for Moscow as a destination, particularly in the post-pandemic landscape. We firmly believe that with concerted efforts and strategic initiatives, Moscow has the potential to emerge as a top-choice destination for Indian tourists,” — shared his impressions Mudit Mathur, director of Tours Delite India, representing Academ Service – Russia in India.

The conference also assessed the solutions to foreign demand for non-standard venues and elements in MICE programs, such as museums, parks, theaters and others. Holding MICE events at offbeat locations, such as the State Historical Museum, the Moscow Planetarium and Khudozhestvenny Cinema, is becoming popular. This helps to attract conference organizers and creates a unique experience for the participants. Working in this format, many visitors who came to Moscow on a business trip want to return with their families and spend time as regular tourists.

In 2023, 60 thousand guests from India visited Moscow – a quarter more than a year earlier. This year, according to the results of January and February India entered the top 5 countries in terms of the volume of e-visas issued. E-visa was one of the significant factors in the recovery of demand for hotel services and high utilization (76%) of Moscow hotels in 2023 and, as a consequence, the growth of international tourist traffic, the activation of business and classical tourists from India, China, Iran, Turkey, Saudi Arabia and so on.

One of the significant initiatives launched to support the growth of the tourist flow is the Moscow MICE Ambassadors Program – an online certification program for representatives of the Indian market, which aims to create demand for Moscow as a MICE destination.

The Moscow City Tourism Committee and NIMA (Network of Indian MICE Agents) jointly launched the pilot project last year. The first 50 people from the Indian side who underwent the training and learned the intricacies of organizing business events in the Russian capital have received the relevant certificates. In 2024, the program will be made available to other MICE operators as well and is expected to expand to a total of 200 Moscow MICE Ambassadors by the end of the year .

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28th international trade fair for travel & tourism otdykh leisure 2022.

Held in Moscow each year, OTDYKH Travel Market is Russia’s leading travel and tourism event.  Since 1995 OTDYKH is the must attend event for travel professionals. It offers the best time and place to negotiate with Russian partners about winter programmes and pre-sell summer packages. 

In 2022 OTDYKH International Travel Market will celebrate its 28th edition. One of the highlights of the 2022 exhibit will be the bespoke B2B networking event where participants will be able to meet with leading Russian tour operators and media outlets. This is a prime opportunity to forge new and meaningful professional relationships with the best of the Russian travel industry.

VISITOR REGISTRATION

Contacts of organizer : +7 (495) 925-65-61/62

www.tourismexpo.ru

Participants list

"Arbat Stars" Hotel and Apartments

"Recreation Plus" DORC "SHEREDAR"

"RegionSK" (sanatorium "Arnika"), Kislovodsk

"VKS Country" Eco-hotel "VKS KANTRY"

7 Avenue Hotel & Spa

AF Turgenevskaya, LLC

Agency for Tourism and Promotion of the Tyumen Region

Agency for Tourism Development of the Chuvash Republic

Agency for Tourism of Kuzbass, SAU

Ajax-Press, Ltd

Alean Collection

ALFA RADON Medical SPA Resort

All-season resort "Igora

Alley (individual entrepreneur semyonov).

Altai Region Tourist Center

Altaysibtur, Tour Operator

Aquilon, Shipping Company

Arctic Gold

ARGO, travel company

Association "Resorts of Bashkortostan

Association "TURPOSH"

Association for Health Tourism and Corporate Health

ATK Bogdarnya

Atlantic Salmon Reserve, Ltd

Aurora Hotel

Azimut City Hotel Smolenskaya

Baikal Exclusive Travel Company

Baltma Tours, Ltd

Barrel Museum

Belovodie, Resort Hotel Belovodie

Big Altai, Tour Operator

Binovo, Ltd

Blue Diamond Resorts

Branch of the Federal State Budgetary Institution "Federal Medical Center" of the Federal Property Management Agency - G.K. Ordzhonikidze Sanatorium, Kislovodsk

Breath of the North

Bristol-Zhiguli

Bryansk Region Cluster Development Center, My Business

Cape Lucullus, Ltd

Capital City, Tourist Company

Center for Entrepreneurship Support of the Voronezh Region, Autonomous Nonprofit Organization

Center for Tourism Development of the Republic of Bashkortostan, ANO

Center for Tourism Development of the Sverdlovsk Region, SBU SO

Center for tourist programs "Pilgrim"

Central Park of Culture and Recreation in Vladimir

Centralnaya Hotel JSC

Chukotka Autonomous Okrug

City Tourism Center - Staraya Russa

Committee for Culture, Youth and Social Policy of Alexandrovsky District

CongressTime

CONVIASA, Representative Office in Russia

COURTYARD MOSCOW CITY CENTER

Cronwell Hospitality Group/RHA Russian Hotel Association

Cubanacan Group

Cultural and Leisure Association of the Nagorny Rural Settlement, Petushinsky District, Vladimir Region

DAG TOUR LTD

Department of Culture and Tourism of Vladimir Administration

Department of Culture, Sports, Tourism and Youth Policy, Sudogodsky Raion Municipal Administration

Department of Economic Development, Investment and Trade of the Administration of Samara City District

Department of Economy of Tomsk Oblast Administration

Department of Industry of Khanty-Mansiysk Autonomous Okrug - Ugra, Ugra Development Fund (Visit Ugra)

Department of International and Inter-regional relations of the Office of the Mayor City of Togliatti

Department of Sports and Tourism of Minsk Oblast Executive Committee

Department of Sports and Tourism of the Brest Regional Executive Committee

Department of Sports and Tourism of the Gomel Regional Executive Committee

Department of Sports and Tourism of the Grodno Regional Executive Committee

Department of Sports and Tourism of the Mogilev Oblast Executive Committee

Department of Tourism Development and External Relations of Khanty-Mansiysk

Department of Tourism Development and the hospitality industry of the Sverdlovsk region

Department of Tourism of the Belgorod region

Dolores Travel Group

DomeHall Group of Companies

Doninturflot

Eco-hotel Mayak

Egypt, Satguru Travel and Tour Services Rus

Egyptian tourism Authority

Family cheese production "Uezdnyi Dar"

Far East and Arctic Development Corporation, JSC

Farm & Village Country Complex

Farwater, Ltd

Federal State Budgetary Institution SKFNKTs FMBA of Russia

First Excursion Bureau, Tour Operator Ltd

Free Hikers Club

Friendly Inn chain of boutique hotels

Gaviota Group

GC Federation of Tourism

Gefest Capital Group

Gefest Projection

Glebova Cheeses. Welded in Ulyanovsk (E.V. Glebova, Head of KVH)

Golden Galactica Travel & Tourism

Goose trades

Gorokhovets District Administration

Gorokhovets Historical and Architectural Museum

GRAND EXPRESS TOUR / GRAND EXPRESS TOUR

Grand OOO KZO "Skazka"

Grand Service Express

Grupo Hotelero Gran Caribe

Guild of Travelers, Tour Operator

Guinea, Satguru Travel and Tour Services Rus

Havanatur Rusia

Hotel and restaurant complex "Russian Village"

Hotel chain "Point on the map

Hotel Megapolis

Iberostar Hotels & Resorts

IMPERIAL TRAVEL & MICE PVT LTD

India, Satguru Travel and Tour Services Rus

INFOTURCENTER Minsk

Intourist-Novgorod

INTUR-OMSK, OOO

Ivan I.Sprygin Zhiguli State Nature Biosphere Reserve

Joint Stock Company "Ded Moroz"

JSC TGK Izmailovo (Gamma, Delta)

Jubilee Hotel Complex

Karelia-tour, travel company

Khibiny for you

Kirillo-Belozersky Historical-Architectural and Art Museum-Reserve

Kirzhach district department of culture.

Kola Territory

Kovrovsky History and Memorial Museum

Kruiz.online - all cruises online without extra charges

Krutoy Media

LB Tour, tour operator

Leningrad region

LLC TK Perekrestok

Local History Museum of Pokrov

Madison Consult (IE Privin Arthur Olegovich)

Maryino Estate

Mauritius, Satguru Travel and Tour Services Rus

Maxima Hotels

MBU Murom County Department of Tourism

MBUK "Museum of the Rooster"

MediSpa Hotel Mayrveda, Kislovodsk

Meliá Hotels International Cuba

Meridian Tourist Center

Metallurg Sanatorium, Yessentuki

Metida Invest LLC, Volkhov Hotel

MGIMO UNIVERSITY

MGM Muthu Hotels

Ministry of Culture of the Omsk region

Ministry of Resorts and Tourism of the Republic of Crimea

Ministry of Tourism of the Republic of Cuba

Ministry of Tourism of the Samara region

Ministry of Tourism of the Tver region

Mountain Pharmacy, Tourist Center

Mriya Resort & SPA

Municipal budgetary institution "Agency for Tourism, Investment and Entrepreneurship Development" (MBU "ARTIP")

Municipal state institution "Tourism Development Center of Kamensk-Uralsky"

MURMANS - People of the North

Murmansk Region Tourism Committee

Museum of Russian Railways

Museum-reserve "Lenin's Motherland

Music of Travel, tour operator

My Car Rental, LLC. Russia, Moscow

National PR-centre, SUE

National Show of Russia "Kostroma

National tour operator company

National Tourism Office of Tunisia

NELJA.RU Children's and Family Recreation Park

Nevskie Seasons, Tour Operator

Nordwell Tour

North Peace

Northen Lights

Northern Necklace Tourist Office

Novosibirsk City Administration

Novosibirsk region. Ministry of Economic Development of the Novosibirsk Region

Palmira Palace Resort Hotel

PAPA-Project

Park Hotel Ikorets

Park Inn by Radisson Ekaterinburg

Park Inn by Radisson Veliky Novgorod

Park Tour, Tour Operator Ltd

Patriarch's Garden Young Naturalists' Station

Perm city administration

Perm the Great

Petrovskaya Aquatoria, Museum Layout

Picturesque Russia, Magazine

Pilgrim Travel Company Ltd

Pilgrimage Service of Konevsky Monastery of the Nativity of the Theotokos

Polaris Tourist Excursion Company, Ltd

Pontus Plaza Hotel, Essentuki

Profi.Travel

Radisson Blu Belorusskaya Hotel, Moscow

Recreation and entertainment center YES

Recreation base "Ozerki"

Regional Russia, Magazine

Regional Tourism Development Information Centre

Republic of Belarus, National Tourism Agency

Rest in Russia, Magazine

Rest in the homeland of Santa Claus, Ltd

ROC Hoteles

RUS, travel company

Ruskeala Mountain Park

Russia Beyond

Russia Today, Media Group

Russia, sanatorium

Russian hotel association.

Russian Union of Travel Industry

SADKO Street Theater

Sanatorium "Northern Lights", Ltd

Sanatorium "Rus essentuki

Sanatorium "Villa Arnest", Kislovodsk

Sanatorium Tsentrosoyuz-Kislovodsk

Sandunes Altai, Ltd

Satguru Travel and Tour Services Rus

ScanTur-Region

Service Tour

Seville, Tour Operator

Shoreline Grand, Thoddoo

Shorsky National Park

SIBIRSKAYA TURISTICHESKAYA KOMPANIA

Simbircity, ANO

Smolkino Eco Village

Somatheeram Ayurveda Group

South Africa, Satguru Travel and Tour Services Rus

SPA AND RESORT UNITARY ENTERPRISE BELPROFSOYUZKURORT

Spa complex "LUCIANO" in Kazan

Spoon Museum

St. Petersburg Medical Tourism Agency JSC

St. Petersburg, Committee for Tourism Development

State Historical, Architectural and Art Museum-Reserve "Alexandrovskaya Sloboda

Stavropol Territory. Ministry of Tourism and Health Resorts

STIF, travel agency

Sunrise Travel Salon

Tari Tour SPb, Tour Operator

Tarkhan, Tour Operator

Temir Dive Resort

TEP Tomsktourist, Ltd

The estate of Dobrynja Nikitich

The Museum of Unconventional Stories

The Old Pharmacy Museum

The Zhigulevsk Tourism Development Center

TO Rus' Novgorodskaya, ANO

Totem District Administration

Totma Tour Company

Tour of Kola

Tour operator "Ines tour

Tour operator "Light" Ltd

Tour Operator "People's"

Tour operator "SKAZKA-TUR"

Tourholding Rodina Karelia

Tourist Complex Mariinskiye Huts

Tourist Information Center Kaluga Region

Tourist information center of the Murmansk region

Tourist Information Center of the Omsk Region

Tourist Information Center of the Republic of Karelia, State Budgetary Institution

Tourist Information Center of the Vladimir region

Tourist Information Center of Vologda Region

Tourist Information Centre of Samara region

Tourist information centre of the Cherepovets

Travel and Excursion Bureau TOUR-URAL

Travel Business

Travel company Daria Lipovik

Travel Marketing

Travel Russian News

Travel Trade Gazette

Turkey, Satguru Travel and Tour Services Rus

TURPROM Infogroup

U-RA Group of Companies

UAE, Satguru Travel and Tour Services Rus

Uganda Embassy Moscow

Ulyanovsk Region Tourism Agency, OGKU

Unconventional tours of Bryansk

Ural Batyr Tour Operator

Valdai National Park

Vega Izmailovo Hotel and Congress Center (Vega TGK JSC)

Veliky Ustyug City Administration (Tourism Department)

Vesta, LLC Hotel Mechta

Virtual School

Visit Murmansk

Volga termy

Vologda Administration

Voronezh traveler, LLC

VTK-TOUR Transport and Travel Company

Vyazniki District Tourism Development Center

Wardenclyffe Hotels Volgo Balt

Yekaterinburg, information and travel service

Your Guide, Tour Operator

Yubileyny, Sanatorium