nova scotia tourism news

A resource for news, support, research and rebuilding for Nova Scotia’s tourism operators.

Tourism sector strategic plan for nova scotia, tians and tns are co-leading the development of a tourism sector strategic plan that will inspire a broader approach to economic growth and quality of life in nova scotia., visit the newly launched microsite for information, registration details for engagement sessions and online feedback form., https://nstourismstrategy.ca/.

BUILDING UP - Tourism Employer Investment Fund Scholarship Opportunity

The Tourism Industry Association of Nova Scotia (TIANS) and the Nova Scotia Tourism Human Resource Council (NSTHRC) are pleased to announce a new addition to their scholarship program, with the launch of the Tourism Employer Investment Fund. This support fund will accept applications from a business owner or senior employee of the company, as they look to enhance their skills and knowledge through a wide variety of training and learning opportunities. As we encourage employers to invest in their staff, it is equally important that we support employers themselves – to help build essential skills to operate in a dynamic and innovative global marketplace. Whether a course, conference, accreditations - we want to support building the leadership of the Nova Scotia Tourism Industry. Funding support will be up to $2500 per applicant. ELIGIBILITY CRITERIA In order to be eligible for the Tourism Employer Investment Fund applicants must be: - Pursuing a professional development opportunity to enhance their skills or career path within the tourism industry - Employed in a Senior Position or an Owner in the Nova Scotia Tourism Industry

Apply Online - a member of TIANS/NSTHRC will be in touch following Application Review.

Webinar Series

TIANS and our partners are hosting a series of specialized free webinars to tackle the challenges faced by small COVID-19. These webinars are geared at equipping businesses with the skills and knowledge they need to survive the new realities of our COVID economy.

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TOURISM SECTOR STRATEGIC PLAN FOR NOVA SCOTIA

A FRAMEWORK FOR TOURISM GROWTH

The Tourism Industry Association of Nova Scotia (TIANS) and Tourism Nova Scotia (TNS) are co-leading the development of a tourism sector strategic plan that will inspire a broader approach to economic growth and quality of life in Nova Scotia. The plan will establish a new vision for tourism, taking into consideration the needs of businesses and organizations, Nova Scotians and their communities, and traveller preferences and expectations.

Through engagement with industry, government, and community representatives, the strategic plan will be a framework everyone can use to guide their actions and investments in the coming years to build a strong and sustainable tourism industry. The plan will consider factors such as seasonality, product, people, quality, and the interconnectivity between tourism and the social, cultural, and economic health of the province.

DEVELOPMENT PROCESS

The development of the strategic plan will be led by a project team made up of representatives from TIANS and TNS and guided by an Oversight Committee comprised of government and industry representatives. There will be broad engagement with the tourism industry and communities with multiple opportunities to provide input throughout the development process.

ANTICIPATED TIMELINE

Summer-Fall 2022 Development of Terms of Reference and Establishment of Oversight Committee

NOVEMBER 2022 RFP Issued for Project Consultant

MARCH 2023 Onboarding of Project Consultant

APRIL 2023 Analysis of Current Industry Research

MAY 2023 Individual Interviews with Industry Experts

MAY 30-31, 2023 Engagement Session at TIANS Annual General Meeting

JUNE 6-9, 2023 Tourism Sector Focus Groups (Virtual)

FALL 2023 – Winter 2024 In-person Regional Meetings

WINTER 2024 Online Survey

SPRING 2024 Announcement of Sector Strategic Plan

WE WANT TO HEAR FROM YOU

Tourism businesses and organizations, as well as community members, will have the opportunity to provide input into the sector strategic plan in a variety of ways. Engagement will be conducted online and in person to offer many options to participate. They include :

INDIVIDUAL INTERVIEWS

The project team identified Industry Experts representing all sectors within the tourism industry as well as government, finance, and workforce development. Interviews were completed in spring 2023.

VIRTUAL FOCUS GROUPS

Virtual focus groups were held with representatives from each sector within the tourism industry:

• Accommodations (hotels, resorts, cottages, B&B’s, campgrounds, etc.): Tuesday, June 6
• Food and Beverage (restaurants, fine dining, café’s, coffee shops, food trucks, pubs, bars, wineries, craft brewers, etc.): Tuesday, June 6
• Transportation and Travel Services (airports, air carriers, ferries, car rental, bus/coach, rail, tour operators, step-on guides, visitor information services, tourism organizations, etc.): Wednesday, June 7
• Government & Infrastructure (various municipal, provincial, and federal agencies and representatives): Wednesday, June 7
• Attractions, Outdoor Activities, Sport and Recreation (parks, boat tours, golfing, sport fishing, biking, hiking, trails, whale watching, etc.): Thursday, June 8
• Arts, Culture, Heritage and Events (museums, theatres, performing arts, galleries, festivals, events, cultural experiences and attractions, etc.): Thursday, June 8

IN PERSON REGIONAL ENGAGEMENT SESSIONS

Industry and community members participated in seven in-person regionals engagement sessions and three Mi’kmaw engagement sessions:

Yarmouth Thursday, December 7, 2023 Tru Hotel, 10588 Starrs Rd, Yarmouth

Wolfville Thursday, January 18, 2024 Old Orchard Inn 153 Greenwich Rd S, Wolfville

Truro Friday, January 19, 2024 Inn On Prince Hotel & Conference Centre 437 Prince St, Truro

Baddeck Wednesday, January 24, 2024 Inverary Resort 368 Shore Rd, Baddeck

Antigonish Thursday, January 25, 2024 Claymore Inn and Suites 137 Church St, Antigonish

Halifax Wednesday, January 31, 2024 Halifax Convention Centre 1650 Argyle St, Halifax

Bridgewater Wednesday, February 7, 2024 Best Western Plus 527 Nova Scotia Trunk 10, Bridgewater

Mi’kmaw Engagement Sessions

Niktuipukwek (Millbrook) Tuesday, February 20, 2024 Millbrook Cultural and Heritage Centre 65 Treaty Trail

Weskewinaq (Digby) Thursday, March 21, 2024 10am – 3pm Digby Pines Golf Resort and Spa 103 Shore Road

Maupeltu (Membertou) Wednesday, April 3, 2024 10am-3pm Membertou Trade & Convention Centre 50 Maillard Street

The online survey

An online survey was conducted in March and April 2024 to assess perceptions of Nova Scotia’s current performance as a travel destination and identify the top priorities to be addressed within the strategic plan.

THE PROJECT TEAM

• Darlene Grant Fiander , President, TIANS
• Darlene MacDonald , Executive Director, TNS, a division of Nova Scotia Department of Communities, Culture, Tourism and Heritage (CCTH)

OTHER MEMBERS INCLUDE

• Tanice Mundle , Executive Assistant, TIANS
• Lisa Dahr , Director of Industry Relations and Professional Development, TIANS
• Anna Moran , Director of Research, Planning & Decision Support, TNS
• Afton Doubleday , Acting Director of Outreach and Engagement, TNS

OVERSIGHT COMMITTEE

In addition to the Project Team, a small Oversight Committee will work with TIANS and TNS to provide guidance for the development of the plan. This group provides feedback and direction to approach and development; reviews and provides feedback on the draft framework; and conducts ongoing consultation and check-ins as required.

• Joyce Carter , President and CEO, Halifax International Airport Authority
• Glenn Squires , CEO, Pacrim Hospitality Services
• Chuck Maillet , Vice President, ACOA
• Justin Huston , Deputy Minister of Communities, Culture, Tourism and Heritage and Chief Executive Officer, Office of L’nu Affairs

Latest News

See news releases and articles for information about the strategy.

• Province Partnering with Industry on Strategic Plan for Tourism Growth

Trips to U.S., Spain that public didn't know about are 'very public things,' says Houston

N.s. premier says unpredictable schedule to blame for not sharing trip plans ahead of time.

Social Sharing

Premier Tim Houston may not yet have travelled as extensively as Stephen McNeil  did during the former Liberal premier's time in office, but Houston has been quieter about some of those work-related foreign visits.

According to his expense claims, Houston travelled to New York, New Jersey, and three cities in California between April 2023 and March 2024. Last month, he was out of province for four days on a trip to Spain.

None of those trips was publicly announced, but Houston said Thursday there's nothing to hide.

"Happy to talk about any trip I take," he told reporters. "These are very public things."

Details commonly released to media

During McNeil's eight years as premier, his office routinely announced foreign trips ahead of time and issued news releases afterward. There were sometimes briefings with reporters where seniors officials would talk about the rationale for the trips and elaborate on the province's goals.

Although the information was sometimes scant , details were made available to reporters —  even during trips deemed controversial , like McNeil's many trips to China.

Previous NDP and Progressive Conservative governments have also announced foreign destinations for the premier and cabinet members.

Asked why his office hasn't followed a similar pattern, Houston said it was partly due to the unpredictability of his travel schedule.

"We plan a trip and we put out a press release that we planned it, and it gets changed, we put a press release out that it got changed," said Houston, who suggested going on trips was more important than talking publicly about them. 

Taxpayers should know about trips: opposition

But his political rivals disagreed.

Liberal Leader Zach Churchill said Houston was being secretive because of the limited value of the trips.

"This government hides things they don't want people to know about, so obviously the premier doesn't have a lot of confidence in what he's getting for these trips," said Churchill. "He's been travelling around the world. We have not seen what the returns are to Nova Scotians yet.

"If he's spending all this taxpayer money on travel, taxpayers should know what his schedule is, who's going with him, and what he's trying to achieve for Nova Scotians."

NDP Leader Claudia Chender agreed.

"Those trips are being paid for by Nova Scotians," she said. "We deserve to know when they happen and the details of them and what the rationale is, as has been done for the better part of many decades."

During his most recent trip to Spain, Houston visited the world's largest seafood expo in Barcelona, where more than a dozen Nova Scotia companies were part of the show.

"Having a Nova Scotia presence there was really important to us, really important to our producers," Houston told reporters, adding that he also spoke to people about offshore wind and access to health care while abroad.

Osborne Burke, president of the Nova Scotia Seafood Alliance, said the presence of the premier and other elected officials at international trade shows, such as the one in Barcelona, is a boost for the industry.

"It tells customers our government supports us in our endeavours, says Burke. "It sends a message of stability." 

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ABOUT THE AUTHOR

Jean Laroche has been a CBC reporter since 1987. He's been covering Nova Scotia politics since 1995 and has been at Province House longer than any sitting member.

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Nova Scotia premier criticized for travelling to Spain, U.S. without notifying public

H ALIFAX — Nova Scotia Premier Tim Houston is drawing opposition criticism over a recent trade mission to Spain that his office didn’t announce publicly.

In response to a reporter's question Thursday, Houston confirmed that he travelled to the country last month to attend a seafood exposition. His office later said in an email that Houston was in Barcelona and Madrid between April 20-24 on a trip to strengthen “two-way trade, tourism and research collaborations with governments.”

Houston said when they occur, his international trips are “very public things" and he does not hide his presence abroad. “We’re just trying to do the work,” he said. “I’m happy to talk about any trip I take.”

The premier’s online expense claims also show other trips that were little publicized or weren’t announced at all, including one to the New York area and another to California between April 2023 and March of this year.

The opposition Liberals and NDP said taxpayers are footing the bill for the premier’s trips and have a right to know the purpose and schedule of his travels.

“He’s been travelling around the world and we have not seen what the returns are to Nova Scotians,” Liberal Leader Zach Churchill said. “Taxpayers should know what his schedule is, who is going with him and what he is trying to achieve for Nova Scotians.”

NDP Leader Claudia Chender pointed out that Houston was deviating from what has been the standard practice of premiers informing the public about their out-of-country travel plans.

“Those trips are being paid for by Nova Scotians and we deserve to know when they happen, and the details of them and what the rationale is, as has been done for the better part of many decades,” Chender said.

But Houston defended the lack of notice of his trip by saying his schedule is often subject to change.

“The travel is usually in flux right up until the last minute depending on what’s happening in the province,” he said. “There were a number that were planned that didn’t happen.”

The premier said the trip to Spain was necessary because while in Barcelona he attended the world’s largest exposition dedicated to seafood, which is among Nova Scotia’s most important exports.

“So having a Nova Scotia presence there was really important to us and really important to our producers,” Houston said, adding that while in Spain he also had talks with various officials about health care and renewable energy, particularly offshore wind.

This report by The Canadian Press was first published May 3, 2024.

Keith Doucette, The Canadian Press

Nova Scotia premier criticized for travelling to Spain, U.S. without notifying public

Nova Scotia Premier Tim Houston is drawing opposition criticism over a recent trade mission to Spain that his office didn't announce publicly.

In response to a reporter's question Thursday, Houston confirmed that he travelled to the country last month to attend a seafood exposition. His office later said in an email that Houston was in Barcelona and Madrid between April 20-24 on a trip to strengthen "two-way trade, tourism and research collaborations with governments."

Houston said when they occur, his international trips are "very public things" and he does not hide his presence abroad. "We're just trying to do the work," he said. "I'm happy to talk about any trip I take."

• The information you need to know, sent directly to you: Download the CTV News App

The premier's online expense claims also show other trips that were little publicized or weren't announced at all, including one to the New York area and another to California between April 2023 and March of this year.

The opposition Liberals and NDP said taxpayers are footing the bill for the premier's trips and have a right to know the purpose and schedule of his travels.

"He's been travelling around the world and we have not seen what the returns are to Nova Scotians," Liberal Leader Zach Churchill said. "Taxpayers should know what his schedule is, who is going with him and what he is trying to achieve for Nova Scotians."

NDP Leader Claudia Chender pointed out that Houston was deviating from what has been the standard practice of premiers informing the public about their out-of-country travel plans.

"Those trips are being paid for by Nova Scotians and we deserve to know when they happen, and the details of them and what the rationale is, as has been done for the better part of many decades," Chender said.

But Houston defended the lack of notice of his trip by saying his schedule is often subject to change.

"The travel is usually in flux right up until the last minute depending on what's happening in the province," he said. "There were a number that were planned that didn't happen."

The premier said the trip to Spain was necessary because while in Barcelona he attended the world's largest exposition dedicated to seafood, which is among Nova Scotia's most important exports.

"So having a Nova Scotia presence there was really important to us and really important to our producers," Houston said, adding that while in Spain he also had talks with various officials about health care and renewable energy, particularly offshore wind.

This report by The Canadian Press was first published May 3, 2024.

For more Nova Scotia news visit our  dedicated provincial page .

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