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Asian Institute of Tourism

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  • 1 The Institute
  • 3 Academic Program
  • 4 Administration
  • 5 Student Organizations
  • 6 Related Links
  • 7 References

The Institute

Ait.jpg

The U.P. Asian Institute of Tourism is the premier institution of tourism education in the Philippines. It is the first school in Southeast Asia to offer a four-year degree program leading to a Bachelor of Science in Tourism.

Its mission is to upgrade the travel and tourism profession by providing high quality education and training to students who will be the industry's future managers, entrepreneurs and technical experts.

The Institute performs the three basic functions of teaching, research and extension, fulfilling the following objectives:

  • To develop entrepreneurs, managers and qualified staff for the tourism industry
  • To assist in the development, growth and professionalization of tourism
  • To provide a realistic instructional and research laboratory for tourism operations and management
  • To provide a place for the conduct of professional and technical programs for the hospitality industry

Today, AIT remains in the forefront of tourism education and training in the country. As tourism becomes a global strategic agenda, it continues its leading functions and actively maintains its links with the various sectors of society.

A world-class provider of tourism education, research and extension services, and to lead human tourism capital development in the Philippines and the Southeast Asian Region.

To develop innovative leaders in tourism development and to provide relevant education, research, extension services and serve the needs of our students, alumni, the tourism industry, government, local communities, and other stakeholders, in a manner that optimize resources.

Upholds the values of honor, excellence, patriotism, concern for the environment, gender sensitivity, and equal opportunity for all.

Honor: Conduct ourselves according to high ethical standards

Excellence: Perform work at the highest level of quality and pursue life-long learning

Patriotism: Serve the Filipino people

Environmentalism: Promote environmentally-sustainable practices

Gender sensitivity: Respect all regardless of gender orientation

Equal opportunity: Offer services to all without discrimination

The strategic focus of AIT for 2012 to 2017 will be to:

1. Redefine the tourism graduate along the lines of Tatak UP;

2. Realize AIT’s intellectual future;

3. Provide an enabling, nurturing and stimulating academic environment; and

4. Transform the AIT area into the UP Tourism and Heritage Complex.

Concept of a tourism institute becomes subject of discussion among tourism agencies and in academic circles

  • September 23, 1975

Tourism Secretary Jose D. Aspiras formally proposes the establishment of the tourism institute during the 6th Regional Asia and Australasia Hotel and Restaurant Convention

  • September 1975

UP President Onofre D. Corpus directs his Program Development Staff to prepare project study for the creation of the Asian Institute of Tourism (AIT).

  • December 26, 1975

RP President Ferdinand Marcos approves AIT's creation as a tripartite project of the Department of Tourism, Philippine Tourism Authority and University of the Philippines.

  • February 6, 1976

A Memorandum of Agreement to establish AIT is signed by Tourism Secretary Jose D. Aspiras, Philippine Tourism Authority General Manager Rodolfo Cacdac, and University of the Philippines President Onofre D. Corpuz

  • February 26, 1976

The UP Board of Regents during its 869th meeting confirms the Memorandum of Agreement, thus, paving the way for the formal founding of the institute.

AIT holds temporary office at the UP Alumni Center while AIT Complex is being constructed.

The BS Tourism Management program is offered as a four-year degree course in UP. It attracts an initial batch of 28 students.

  • November 20, 1978.

AIT Complex is inaugurated by First Lady Imelda Marcos. Event marks the creation of the first such institute in Asia.

Untitled-1.jpg

Jose Aspiras and Former First Lady Imelda Marcos unvailing the AIT Marker

Former Dean Mananzan escorting First Lady Imelda Marcos.jpg

Former Dean Mananzan escorting First Lady Imelda Marcos

Ribbon Cutting.jpg

Ribbon Cutting of the Asian Institute of Tourism

AIT produces first 12 graduates of the BS Tourism program

Prof. Daniel G. Corpuz is appointed Dean of the Institute

AIT House is leased to Brentwood Corporation and renamed AIT Hotel.

Prof. Evangeline M. Ortiz is appointed Dean of the Institute

Lease by Brentwood is terminated. AIT Hotel is closed.

Prof. Reil G. Cruz is appointed Dean of the Institute

Dr. Ma. Corazon P. Rodriguez is appointed Dean of the Institute

Dr. Miguela M. Mena is appointed Dean of the Institute

Academic Program

  • Bachelor of Science (BS) in Tourism (Curriculum)

The Bachelor of Science in Tourism is a four-year course that aims to develop entrepreneurs, managers and qualified personnel for the tourism industry.

The program requires a student to take 47 courses equivalent to 150 units. Around 45 units are general education subjects (under the Revised General Education Program of the University) taken in service units of the University, such as the College of Arts and Letters, College of Social Science and Philosophy, and the College of Science.

The remaining units are taken in the Institute and consist of 19 required tourism subjects; five tourism electives, six units of which could be for study of one foreign language; and internship of 360 hours. On average, this requires taking 18 units per semester over 4 years, excluding internship (with a credit of 5 units) during the summer of 3rd year.

The subjects cover general management, accounting and finance, marketing and promotions, tourism laws, tourism planning and development, and courses that discuss the various facets of the tourism industry.

A special feature of the program is the internship in any of the industrial sectors of tourism. Students are required to undergo 360 hours (equivalent to five course credits) of training in the summer prior to their senior year. By getting practical exposure in a sector of their choice, students can make informed decisions on their career options, which may be in the airline, hotel, resort, convention, travel agency, tour operations, national tourism organization, and allied fields.

Administration

Dr. Miguela M. Mena serves as the Dean of the Institute. She is assisted by the Institute Secretary and two other Directors in managing the affairs of the school.

Office of the Dean Tel: 922-3894; VOIP 2796 Email: [email protected]

Dr. Edieser Dela Santa Institute Secretary Tel: 928-3327; VOIP 2799 Email: [email protected]

Prof. Reil G. Cruz Director Division of Research, Training and Extension Services Tel: 926-9442; VOIP 2798 Email: [email protected]

Prof. Richard Philip A. Gonzalo Director Division of Academic Affairs Tel: 926-9477 Email: [email protected] The Administrative Officer, Mr. Zito Ochoa, is also an important member of the institute having supervision over procurement of supplies, building maintenance as well as internal operating budget. There are also standing committees that assist administration officials. These are: Admissions, Scholarships and Graduation Committee Curriculum and Academic Instruction CommitteeLibrary and Textbook Committee Academic Personnel Committee Finance Committee Language Committee Food Committee

Student Organizations

Aside from the AIT Student Council (AIT-SC) , there are four other student organizations based in the institute. These groups regularly stage exhibits, seminars, shows and other educational events that overall contribute to a lively and stimulating atmosphere in the institute.

  • UP Club for the Environment and Tourism (UP Club Ecotour)
  • UP Tourism Management Society (TMS)
  • UP Travel Society (TS)
  • Student Action for Responsive Leadership in Tourism (START-AIT)

A student newsletter, the Salimbay , can also be found online. This AIT-centric e-newsletter is the voice of students, made by students, for students.

Related Links

UP Newsletter: Domestic tourism is a way to respond to global recession—UP-AIT [1]

Asian Institute of Tourism website ( http://www.upd.edu.ph/~ait/index.html )

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This page was last edited on 21 November 2012, at 02:28.

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Interactive Learning Center Diliman

DILC Bldg., corner Apacible St. and Magsaysay Ave., University of the Philippines, Diliman, Quezon City 1101

© 2014 - 2024 Copyright Interactive Learning Center Diliman

Tourism Industry Board Foundation Inc.

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UP AIT: Graduate Diploma in Tourism Development and Management

March 25, 2021

MS. MA. CHRISTINA  AQUINO Chairman TOURISM INDUSTRY BOARD FOUNDATION, INC. (TIBFI)

Dear Ms. Aquino,

Our warmest greetings! We are happy to inform you that UP AIT is now accepting applications for the Graduate Diploma in Tourism Development and Management, which leads to a Master of Science degree. This will be for the 1st Semester intake, scheduled to start in September 2021. Attached is our program poster which contains information on the requirements and application instructions. Further details are also posted in our website: www.ait.upd.edu.ph .

As an esteemed partner of AIT, we hope you can help us in spreading the word among the members and partners of TIBFI. Should there be queries, please feel free to contact us through this email or get in touch with: Prof. Carmela Ibanez, Graduate Program Coordinator at [email protected] .

Thank you very much and we look forward to your favorable action.

Best regards,

Asst. Prof. Victoria Villegas-Bacay Chief Information Officer Asian Institute of Tourism

Attachment:

  • Poster: UP AIT Graduate Diploma in Tourism Development and Management

University of the Philippines - Asian Institute of Tourism Commonwealth Avenue, Diliman, Quezon City, Philippines

[email protected] [email protected] +63 0920 2906840 +63 919 6162586

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Tag: UP Asian Institute of Tourism

asian institute of tourism

UP “Stop COVID Deaths” webinar takes on public transport in the time of COVID

With the Delta variant proving highly transmissible, especially in closed spaces, will public transport be safe? Find out in this week’s “Stop COVID Deaths” webinar on Friday, October 15, at 12:00 noon.

asian institute of tourism

COVID-19’s impact on the tourism industry in upcoming UP CIFAL webinar

The COVID-19 pandemic has caused massive disruptions to the tourism industries of every country, including our own. What is in store for our tourism industry in a post-COVID world? How can we craft a new, more sustainable form of tourism for the “new normal”? Find out in the UP CIFAL’s webinar, “The Future of Tourism in the Time of COVID-19”, on Thursday, August 13, 2:00 p.m.

asian institute of tourism

UP AIT houses QC District 6 testing center for COVID-19

The UP Asian Institute of Tourism, conveniently located along Commonwealth Avenue, is now a testing center for Quezon City District 6.

University of the Philippines

University of the Philippines Media and Public Relations Office Fonacier Hall, Magsaysay Avenue, UP Diliman, Quezon City 1101 Telephone number: (632) 8981-8500 Comments and feedback: [email protected]

University of the Philippines © 2024

asian institute of tourism

UP Diliman 

Department of hotel, restaurant, , and institution management.

UP Diliman's Department of Hotel, Restaurant, and Institution Management (HRIM) from the College of Home Economics pioneered the hospitality management program in the Philippines. Numerous graduates of our undergraduate and graduate programs are leaders in the hospitality industry.

asian institute of tourism

Asst. Prof. Lilibeth J. Baylosis

Message from the department chair

The Department of Hotel, Restaurant, and Institution Management (DHRIM) is committed to fulfilling its mandate of shaping future hospitality professionals to be trailblazers and catalysts of progress in the hotel and restaurant industry. Since the program was launched as BS Hotel and Restaurant Administration in the 1970s, the program has produced leaders in the industry, academe, and government who occupy key positions in the international and local brands of hotels, restaurants, related institutions, and allied sectors, academic institutions and government agencies. Competent faculty mentors strive to constantly upgrade the program content to address the transformational needs of a highly dynamic academe and volatile industry. The DHRIM remains confident that it will carry on with the legacy of being the leader in quality education, research, extension, and public service in the field of hotel, restaurant, and institution management by engendering highly competent and value-laden hospitality professionals.

DHRIM LATEST NEWS

DHRIM visits the National Kaohsiung University of Science and Technology and the National Kaohsiung University of Hospitality and Tourism 

asian institute of tourism

Last February 20-24, 2024, some members of the DHRIM faculty traveled to Kaohsiung, Taiwan to revisit and meet with the officials of the National  Kaohsiung University of Science and Technology  (NKUST) and the National Kaohsiung University of Hospitality and Tourism (NKUHT). Led by Assoc. Prof. Mary  Delia G Tomacruz, DBA,   the team composed of Asst. Prof. Giovanni Francisco, Dean of the Asian Institute of Tourism, Asst. Prof. Lilibeth J. Baylossis, chairperson of the DHRIM, Asst. Prof. Rosanne Eleazar, Asst. Prof. Allyson Miralles- Hije, Ms. Larissa Maranan-Montano, and Ms. Ronalyn Tamayo, RND, participated in meetings with the officials of these universities to discuss projects and collaborations. 

The Kindness Hotel generously hosted the team accommodations while Dr. Eing-Ming Wu gave his time and expertise to organize and accompany the team around Kaohsiung. 

Aside from the meetings with the universities, the team had the chance to visit a local community to learn some arts and crafts, tour the Kaohsiung Exhibition Center, and spent a day in Taitung County, the east coast of Taiwan.

Read More DHRIM News and Events

Eta Sigma Delta (ESD) Honor Society - UP Alpha Chapter Welcomes New Leadership Members in Induction Ceremony 2023-2024

asian institute of tourism

In a celebration of academic achievement and commitment to excellence, the Eta Sigma Delta (ESD) Honor Society's UP Alpha Chapter of the International Council on Hotel, Restaurant and Institutional Education (ICHRIE) held its Induction Ceremony on February 5, 2024. 

The program was opened by Prof. Shirley V. Guevarra, Dean of the College of Home Economics, University of the Philippines and Director of Member Services and Development of the Asia Pacific Council on Hotel, Restaurant and Institutional Education (APacCHRIE). She highlighted the essence of the ESD and itsvalue to the students. The ESD UP Alpha Chapter is ICHRIE’s first Emerging Nations ESD Student Chapter; APacCHRIE’sthird; and the first founded in the Philippines. It was formally founded by Dean Guevarra on December 16, 2021.

The Keynote Speaker, Mr. Carlo C. Cruz, CHIA, General Manager of Discovery Suites Manila, provided invaluable insights on how learning and his quest for excellence in hospitality did not end when he graduated from BSHRIM. Additionally, the virtual participation of Ms. Abigail Marquez, founding ESD-UP Alpha Chapter President added significance and inspiration to the ESD officers and members.

The highlight of the event was the induction of 29 new members and a new set of officers taking BS Hotel Restaurant and Institution Management (BSHRIM) and BS Tourism (BST) by Dr. Warren Goodsir, President of APacCHRIE. The ESD Officers AY 2023 - 2024 are  Mykie Ordoñez, BSHRIM (President),  Sofie Alessandra C. Villamor, BSHRIM (Vice President),  Phoebus B. Delos Santos, BSHRIM (Secretary 5) Katrice Lauryn Mae C. Dedase, BS Tourism (Treasurer), Kisha Annika B. Joaquin, BS HRIM (Events Director) and Louise Ingrid Twinkle D. Macatangay, BS Tourism (Public Relations Director). These crème de la crème students from the Department of Hotel Restaurant and Institution Management, College of Home Economics and Asian Institute of Tourism served as a testament to ICHRIE and UP’s dedication to fostering leadership and service within the hospitality and tourism industry. They vowed and pledged to uphold honor, excellence, leadership, creativity, service, and ethics in their academic and future professional lives.

The candle lighting ceremony was led by Asst. Prof. Lilibeth J. Baylosis, first and current ESD Adviser. The seven lighted candles represent the affirmation of stewardship by the ESD UP Alpha Chapter Advisor and the adherence to the ESD six points of honor by the officers and members. Dean Guevarra, Asst. Prof. Baylosis and Asst. Prof. Raymund Gerard Guerrero awarded pins, cords and certificates to the inductees. These further signified the commitment to excellence and service, ready to lead the chapter to greater success. The Acceptance of Responsibility by ESD UP Alpha Chapter President, Mykie Ordoñez capped off the induction.

CHE DHRIM Students Shine Again, Claiming Manila Young Sommelier 2023 Championship for Second Consecutive Year

asian institute of tourism

Students from the Department of Hotel, Restaurant and Institution Management of the College of Home Economics have once again proven their mastery in wine by securing the championship title at the Manila Young Sommelier 2023 competition, marking their second consecutive victory.

Aron John Lumigao emerged as the champion, showcasing exceptional talent and knowledge in the field. Adding to the celebration of success, Luis G. Soliman earned a well-deserved spot among the Top 10 finalists.

Behind the scenes, the students were under the guidance of the DHRIM coaching team. Asst. Prof. Rosanne Nicolette Eleazar, Asst. Prof. Daniel Karlo Lucas, and Mr. Jan Gerardo Flores III played instrumental roles in preparing the students for the competition, providing invaluable insights and honing their sommelier skills.

The students' training was conducted by the esteemed Godofredo Pineda, a Certified Specialist of Wine and a certified sommelier affiliated with Moet et Chandon Philippines. Notably, Mr. Pineda is an alumnus of DHRIM, further emphasizing the institution's commitment to nurturing and producing top-tier talents in the field.

The victory not only underscores the students' dedication and hard work but also reflects the exceptional standards upheld by CHE DHRIM in the realm of hospitality education. With this second consecutive win, the institution solidifies its reputation as a breeding ground for future leaders and experts in the dynamic world of wines.

DHRIM Students Win Sustainable Innovation in Tourism and Hospitality Challenge  

asian institute of tourism

The College of Home Economics and the Department of Hotel, Restaurant and Institution Management congratulates Sebastian Garcia - BS HRIM winning the Silver Award for the Sustainable Innovation in Tourism and Hospitality: 2023 Global Student Challenge held by the National Kaohsiung University of Hospitality and Tourism. This competition was hosted by the International Master's Program of Tourism and Hospitality (IMHT) at the National Kaohsiung University of Hospitality and Tourism (NKUHT) and seeks to inspire and cultivate innovative solutions within the tourism and hospitality industry. We are emphasizing sustainability, inclusivity, and resilience.

We also would like to congratulate Ma. Julia Bonite for being one of the Lavander Cottage Excellence in Sustainable Tourism Award awardees in the same competition. The Lavander Cottage Excellence Award is given to students who have demonstrated excellence in their research and presented an innovative, impactful thesis that contributes to the understanding and advancement of sustainable tourism practices. 

DEAN GUEVARRA CONCLUDES 16 YEARS OF SERVICE AS APTA’s PHILIPPINE COUNTRY REPRESENTATIVE

asian institute of tourism

Dean Shirley V. Guevarra, capped her 16 year-term this year as Philippine Country Representative of the prestigious Asia Pacific Tourism Association (APTA), a post which she held since 2007. She was succeeded by Asst. Professor Raymund Gerard Guerrero, her colleague in the Department of Hotel, Restaurant and Institution Management.  Dean concurrently held the position of APTA’s External Secretary since 2011. In the 2023 Asia Pacific Tourism Association Conference in Shangri-la Chiang Mai, Thailand on July 4 to 7, 2023, Dean Guevarra co-moderated the Women Leadership in Hospitality and Tourism Plenary Session which she also co-organized with two colleagues in the Board, Dr. Woomi Jo of the University of Guelph, Canada and Dr. Yulan Yuan of Tunghai University, Taiwan. Now in its second year, the group featured GM Anna Vergara of Sofitel Manila as Keynote Speaker at the 2022 APTA Conference. GM Vergara is an alumna of the DHRIM’s Bachelor of Science in Hotel and Restaurant Administration. She holds the distinction of being the Philippines’ first female to break the glass ceiling in the male and foreign-dominated general manager position of international hotel brands in the country.

SANGKAP PINOY: A FLAVORFUL CELEBRATION OF BUWAN NG WIKA WITH DHRIM'S CULINARY EXPERTISE

asian institute of tourism

Last August 2023,  The College of Social Sciences and Philosophy Office of Service-Learning, Outreach and Pahinungod (CSSP OSLO-Pahinungod) Office conducted a lecture series and workshops to celebrate  Buwan ng Wika. The series called SangKAPPinoy: Yaman ng Wika at Panlasang Pinoy, was a week-long celebration that focused on the rich Philippine languages and various Filipino food preparation and ways of consumption. An invitation was extended to the Department of Hotel, Restaurant and Institution Management to participate in the activities by way of a cooking demonstration.  On August 23, Assistant Professor Rosanne Nicollette M. Eleazar demonstrated how to make pastil, a chicken and rice recipe from Maguindanao.  The demonstration was conducted in the Palma Hall lobby and attended by staff and some faculty of the CSSP.

UP DHRIM CELEBRATES OUTSTANDING FACULTY ACHIEVEMENTS: PROFESSORIAL CHAIR AND FACULTY GRANT AWARDEES FOR 2023 CYCLE

asian institute of tourism

The University of the Philippines' Department of Hotel, Restaurant, and Institution Management (DHRIM) is delighted to extend its sincere congratulations to three outstanding educators who have been recognized with the prestigious Professorial Chair and Faculty Grant awards for the cycle spanning January 1, 2023, to December 31, 2023.

Honoring Academic Excellence

The esteemed Professorial Chair Awardee for this cycle is Dr. Mary Anne Ramos-Tumanan, whose remarkable contributions to the field have garnered well-deserved recognition. Dr. Ramos-Tumanan's unwavering commitment to academic advancement and her contributions to the DHRIM community have set a commendable standard for her peers.

Empowering Research and Learning

Dean Shirley V. Guevarra and Dr. Jennifer P. Loverio have also been awarded the Faculty Grant, further exemplifying the DHRIM's dedication to fostering an environment of research and academic development. These awards represent the significance of advanced degrees, innovative research, creative output, and mentorship, all of which play a pivotal role in enhancing the overall quality of education at the university.

A Tradition of Excellence

The UP Diliman Professorial Chair and Faculty Grant awards are a cherished tradition in recognizing the exemplary efforts of faculty members who have made substantial contributions to their fields and demonstrated unwavering commitment to academic excellence. These accolades reflect the DHRIM's ongoing commitment to nurturing a culture of innovation, research, and teaching that stands as a beacon of excellence within the university.

As the DHRIM family, we take immense pride in the achievements of our distinguished faculty members, whose dedication continues to shape the landscape of education and research in the field of Hotel, Restaurant, and Institution Management. These accolades are not only a testament to their hard work but also a source of inspiration for the entire UP community.

The DHRIM community looks forward to supporting and celebrating these distinguished faculty members' ongoing work as they continue to lead the way in advancing the department's commitment to academic excellence and research innovation. Their recognition inspires us all to reach for new heights and uphold the high standards of excellence that have always defined the UP Department of Hotel, Restaurant, and Institution Management.

DISCOVER THE FLAVORS OF THE PHILIPPINES: "THE ULTIMATE FILIPINO ADOBO" BOOK LAUNCHING EVENT WITH CHEF CLAUDE TAYAG

asian institute of tourism

We are excited to bring you an exceptional culinary event in collaboration with the UP Asian Institute of Tourism (UP AIT). Join us on 02 October 2023 at the College of Home Economics for the grand book launching of "The Ultimate Filipino Adobo" authored by the renowned Chef Claude Tayag. This whole-day event promises a delightful exploration of Filipino cuisine and culture.

The festivities kick off at 10:00 AM with the official book launch, where you'll have the opportunity to be among the first to obtain "The Ultimate Filipino Adobo" and meet Chef Claude Tayag in person for a personalized book signing. Following the launch, at 11:00 AM, Chef Claude will showcase his culinary mastery through a cooking demonstration and tasting session. It's a chance to savor the rich flavors of Filipino Adobo and witness a culinary artist at work.

The excitement continues at 11:30 AM with another book signing session, ensuring that everyone has the opportunity to have their copy of the book signed by the author. Later in the day, at 2:00 PM, you're invited to join us at the UP Asian Institute of Tourism Lounge for an insightful lecture on Filipino cuisine's cultural and global significance. This session promises to be a fascinating exploration of how Filipino food resonates worldwide.

For those who missed the morning session, don't worry! At 3:00 PM, UP AIT will be hosting a second book launching and book signing event in the Asian Institute of Tourism Lounge. Chef Claude Tayag is an award-winning chef and author known for his dedication to promoting Filipino cuisine. "The Ultimate Filipino Adobo" is his latest culinary masterpiece, delving deep into the world of one of the Philippines' most beloved dishes.

This event is a testament to the strong partnership between the Department of Hotel, Restaurant, and Institution Management and the UP Asian Institute of Tourism, both committed to preserving and celebrating Filipino culinary heritage and culture. We invite you to bring your friends, family, and fellow food enthusiasts to share in this exceptional experience.

Mark your calendars for this extraordinary event that promises a day of food, culture, and unforgettable moments. For any inquiries, please contact us at https://www.facebook.com/UPDDHRIM.   

🇵🇭🍽️ #FilipinoAdobo #ChefClaudeTayag #BookLaunch #CulinaryEvent

Dean guevarra holds key roles in local and asia-pacific tourism and hospitality organizations.

asian institute of tourism

The Department of Hotel, Restaurant, and Institution Management is proud of Dr. Shirley V. Guevarra, the current Dean of the College of Home Economics and an esteemed member of the DHRIM team. She has the honor of serving three prestigious organizations yet again this year - as Vice President of the Council of Hotel and Restaurant Educators of the Philippines (COHREP), as Director of Membership Services and Development of the Asia Pacific Council of Hotel, Restaurant, and Institution Education (APacCHRIE), and as the Country Representative and External Secretary of the Asia Pacific Tourism Association (APTA). 

COHREP successfully held its 31st COHREP conference and the 21st APacCHRIE Conference, which it co-hosted with the International Management School in Clark Global City, Pampanga, last May 25 to 28. Dean Guevarra served as co-Chairperson and Chairperson of the Paper Committee for the APacCHRIE Main Conference and the 16th APacCHRIE Youth Conference, respectively. 

The APTA Conference was successfully held in Chiang Mai, Thailand, last July 5 to 7. At this conference, Dean Guevarra anchored the panel session on women's empowerment with Prof. Woomi Jo of Guelph University, Canada. This marked the second of a 4-year series on Women Empowerment, a project of the Committee on Women Leadership for APTA, which Dean Guevarra spearheads with Professor Yoyo Yulan of Tunghai University, Taiwan and Dr. Myungkeun Song of Dong-A University, South Korea. 

Congratula6ons on your most recent achievement, Dean Shirley V. Guevarra! Your DHRIM family is proud of you! 

BATANES ISLANDS JOINS UNITED NATIONS WORLD TOURISM OGRANIZATION - INTERNATIONAL NETWORK OF SUSTAINABLE TOURISM OBSERVATORIES.

asian institute of tourism

The Observatory is managed by a multi-disciplinary team from the Asian Institute of Tourism, the Department of Hotel, Restaurant and Institution Management, and the Institute of Civil Engineering, all from the University of the Philippines Diliman.  

Visit UNWTO INSTO for more details.

Source: Department of Tourism

The DHRIM Team Participates in the 21 st APacCHRIE and 31 st COHREP Joint Conference 2023

The Department of Hotel, Restaurant, and Institution Management participated in the recently concluded 21 st Asia Pacific CHRIE and the 31 st Council of Hotel and Restaurant Educators of the Philippines (COHREP) joint conferences held in Clarkfield, Pampanga, on May 25-27, 2023 . 

The DHRIM delegation was led by CHE’s beloved Dean, Dr. Shirley V. Guevarra, who holds board membership in both organizations. With Dean Guevarra, COHREP board member, Assistant Professor Raymund I. Guerrero led the organizing team for the two conferences. Dean Guevarra served as the Co-Chairman of the Paper Committee for the APacCHRIE Main Conference and Research Committee head, as well as the Chairman of the Paper Committee for the 14 th APacCHRIE Youth Conference.

Dean Shirley V. Guevarra was re-appointed as Director for Member Services and Development of APacCHRIE and was elected Vice President of COHREP for 2023-2024. Asst. Prof. Raymund Guerrero, on the other hand, was elected Auditor of COHREP.

This year’s conference theme was 4N in Hospitality and Tourism: Where Creativity Meets Technology . Plenary discussions and research parallel sessions tackled the trends unfolding in the hospitality and tourism industry amid the 4 th industrial revolution—plenary speakers comprised scholars and industry practitioners from Asia and the Pacific. The DHRIM delegation was among the academics who shared their research on artificial intelligence in the restaurant industry, netnography research methodology, consumer behavior, tourism destination resilience, and gastronomy. They also served as parallel session moderators in the Main Conference. 

More information about the joint APacCHRIE and COHREP conferences may be found on the respective organization’s websites, https://www.apacchrie2023ph.org/ and https://cohrep.org/ . The conference proceedings may be viewed at this link: https://heyzine.com/flip-book/77480e1eda.html?fbclid=IwAR1jl03gjTFL6iRgyur_1uDOPDg-T2LPqgEZ8T3CW06ux6F6_AAX-dJxzv0#page/41 .

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STRATAGEM: The Future of Philippine Tourism 20XX

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PHILIPPINE TOURISM. Learn more about our country's tourism with this one day forum.

MANILA, Philippines – MICE Management students of the University of the Philippines’ Asian Institute of Tourism present STRATAGEM: The Future of Philippine Tourism 20XX on Saturday, March 15, at the NISMED Auditorium, UP Diliman, Quezon City from 8 am to 5 pm.

The one-day forum will cover the relevance of travel agencies in the future, emergence of green architecture, perks of a travel blogger and introduction to urban and regional planning. Speakers are Mr. Eli Paolo R. Fresnoza, Tourism and Urban Planning Consultant, Ms. Charmielyn Sy, General Manager of a distinguished travel agency and Mr. Carlos Libosada, an ecotourism expert and travel blogger.

To add more excitement, a competition for all the registered contestants will be held after the talks. Delegates are asked to make an itinerary given a certain situation applying the basic rules of itinerary planning. 8 groups will be chosen to present their case in front of a panel, but only 3 groups will win cash and special prizes from Richmonde Hotel Ortigas, The Mind Museum and above all an internship in the World of Outbound.

For more information, contact Jean-Marie Rosal at 09351930288.

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Articles & Commentaries > ISEAS Perspective > 2024

2024/24 “Japan and Southeast Asia Set to Co-Create an Interwoven Future” by Hoang Thi Ha and Pham Thi Phuong Thao

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EXECUTIVE SUMMARY

  • Decades of cultivating relations between Japan and Southeast Asia have not only strengthened their diplomatic and economic ties but also deepened interpersonal and societal interactions, ultimately shifting Southeast Asians’ postwar animosity towards Japan into a prevailing positive sentiment today.
  • While Japan’s significance to the region in the economic sphere has relatively declined, its soft power and people-to-people connections with the region have never been more profound.
  • The burgeoning human connections between Japan and Southeast Asia are exemplified by their increasingly symbiotic labour relations, Japan’s longstanding contributions to Southeast Asia’s human resources development, and growing mutual tourist flows and cultural appreciation.
  • These connections will invigorate Japan-Southeast Asia relations going forward, and underscore Southeast Asia’s growing importance to Japan beyond its traditional role as a market or investment destination.
  • Southeast Asia is becoming a reservoir of alternative resources for sustaining Japan’s economic growth, signifying a more balanced and reciprocal partnership.

*Hoang Thi Ha is Senior Fellow and Co-coordinator of the Regional Strategic and Political Studies Programme, and Pham Thi Phuong Thao is Senior Research Officer of the ASEAN Studies Centre at ISEAS – Yusof Ishak Institute, Singapore.

ISEAS Perspective 2024/24, 3 April 2024

Download PDF Version

INTRODUCTION

Last year, ASEAN and Japan celebrated the 50 th anniversary of their dialogue relations with the establishment of the ASEAN-Japan comprehensive strategic partnership. The evolution of this relationship, initially overshadowed by bitter memories of Japan’s occupation and atrocities during the Second World War, as well as concerns over Japan’s economic expansion in the 1960s and 1970s, into one characterised by deep strategic trust and mutual interdependence today is a remarkable achievement. This transformation has been made possible thanks to Southeast Asia’s forward-looking and pragmatic approach that prioritised their security and development needs rather than their past trauma. It has also been nurtured through decades of Japanese strategic assurances, economic engagements, and sustained efforts to be a steadfast friend and a good neighbour.[1] A milestone in this journey is the Fukuda Doctrine, which laid the foundations for Japan’s contemporary relations with Southeast Asia. Launched in 1977 amid a wave of anti-Japanese sentiments, the doctrine committed Japan to pursue peace and relinquish military dominance, support regional economic growth, and foster a “heart-to-heart” equal partnership with Southeast Asian nations.[2]

Today, Japan enjoys the highest level of trust among the public and the elite circles in Southeast Asia, surpassing all other major powers.[3] This achievement has been attributed to several factors. First, Japan has played a crucial and constructive role in shaping the regional order through its active engagement with and support for ASEAN multilateralism and its member countries, serving as a stabilising force amid periods of US disengagement, neglect or distraction from the region. Second, Japan has been a significant contributor to Southeast Asia’s economic ascendancy through its investments, trade ties and development assistance. It is the largest provider of Official Development Assistance (ODA) to the region, its fourth largest trading partner, and among its top sources of foreign direct investment (FDI).[4]

Another crucial yet often overlooked factor is the intensity of people-to-people connections between Japan and Southeast Asians. These connections have never been more profound in history. Nearly 50 years since the Fukuda Doctrine, the “heart-to-heart” dimension in the relationship is coming to fruition not only at the inter-governmental level but also in the broader fabric of societal and interpersonal interactions.[5] This article delves into the expanding human connections between Japan and Southeast Asia in three dimensions, namely (i) labour cooperation; (ii) education and human resource development; and (iii) tourism and cultural flows. It argues that these connections will bring new momentum to Japan-Southeast Asia relations. Notably, these human ties underscore the growing importance of Southeast Asia to Japan, transcending its traditional role as a market and production base for Japanese products and companies. The region is becoming a reservoir of alternative resources for sustaining Japan’s economic growth, signifying a shift towards a more balanced and reciprocal partnership between both sides.

INCREASINGLY SYMBIOTIC LABOUR RELATIONS

Beyond trade, aid and investment, the symbiosis between Japan and Southeast Asia extends significantly into the labour sector. Southeast Asia has become an increasingly important source of labour for Japan, which has been grappling with economic challenges stemming from its ageing population and shrinking workforce. The Japanese population was 122.4 million in 2023, down 800,523 from a year earlier, marking the largest drop since 1968.[6] Of these, 59.5% or 72.8m are of working age (15-64), and this figure is projected to drop to 45.4 million in 2070.[7] According to the Japan International Cooperation Agency (JICA), to maintain economic growth, Japan will need 6.74 million foreign-born workers by 2040, nearly quadrupling the number of foreign workers in Japan in 2020.[8]

As Japan’s demographic challenges become more acute, the importance of foreign workers is poised to grow. In October 2023, the number of foreign workers hit a record 2.05 million, up 12.4% from 2022 and a two-fold increase from 2012. Vietnam is now the largest source of foreign labour in Japan, with 518,364 workers (25.3% of the total). The Philippines is another significant source, with 226,846 workers (11.1%).[9] The number of workers from Indonesia and Myanmar is increasing rapidly.[10] Southeast Asian nationals collectively represent one-third of all foreign residents in Japan (Table 1).

Table 1: Southeast Asian Nationals in Japan

Source: Immigration Services Agency of Japan, 2023

Japan’s demand for foreign labour has necessitated the establishment of legal and regulatory frameworks for this purpose. In 1993, Japan introduced the Technical Intern Training Programme (TITP) with the intent to make international contributions through human resource development. However, the TITP with its strict transfer restrictions has been criticised as providing a backdoor for Japanese employers to secure cheap labour without sufficient protection of foreign workers’ rights, leading to labour abuses.[11] In 2019, the Specified Skilled Worker (SSW) system was launched to recruit foreign specialists to work in certain industrial fields. All Southeast Asian countries, except Brunei and Singapore, have signed cooperation agreements with Japan regarding the SSW system. Vietnam is the largest participant in both the TITP and SSW schemes, accounting for 54% of TITP trainees and 59% of SSW.[12]

Amid mounting criticisms of the TITP, an advisory panel for the Japanese government issued a report in 2023 proposing its replacement with an alternative scheme to be incorporated within the SSW framework. One of the aims is to facilitate foreign workers trained under the new scheme to shift to the SSW so that more foreign workers will be able to perform highly skilled jobs.[13] The report is anticipated to pave the way for the Japanese government to submit a bill to the parliament in 2024 to enact the new scheme.[14] The imperative to reform the TITP, originally designed to foster human resources for the benefit of the sending countries, reflects the evolving nature of labour cooperation between Japan and Southeast Asia, underscoring the significance of Southeast Asia as a co-creator of prosperity for Japan rather than merely being a beneficiary.

However, a significant segment of the Japanese populace maintains deep-seated reservations about migration. 35% of Japanese respondents in a 2020 survey done by the International Labour Organization (ILO) said that their country does not need low-skilled workers, 52% thought that crime rates had increased due to migration, and 41% thought that migrant workers threatened Japanese culture and heritage. The survey also pointed out that Japanese people have the lowest level of encounters with foreign workers, compared to Southeast Asian labour importing countries such as Singapore and Malaysia.[15]

While being mindful of public backlash, the Japanese government has taken incremental steps to attract more foreign labour. As highlighted by Yusaku Yoshikawa, “attracting foreign workers is not an act of kindness, but an imperative for Japan”.[16] This has become all the more urgent as Japan is becoming less appealing to Southeast Asians due to the situation of stagnant wages, a weakened Yen, and limited prospects of job replacement and long-term residence associated with the TITP scheme. New measures adopted by the Japanese government in 2023 include two new immigration pathways to attract foreign talents[17] and amending the Immigration Control and Refugee Recognition Act which is meant to enhance immigration management and protect the rights of foreign nationals.[18] The SSW visa will likely be expanded to include new sectors of road transportation, railways, forestry and timber.[19]

As for Southeast Asia, Japan has made concrete commitments in the Implementation Plan of the 2023 ASEAN-Japan Joint Vision Statement to “further ease barriers to entry for foreign workers in professional and technical fields to work in Japan”, including through language training, education and skill programmes for Southeast Asian workers, and explore mutual recognition of workers’ skills.[20] Japan should also foster mutual understanding and integration between local communities and foreign workers. With foreign nationals projected to constitute 10.2% of Japan’s population in 2067, they will increasingly become an integral part of local communities in both cities and rural areas.[21] Therefore, adjustments and accommodations are imperative to prevent backlash from arising on either side. On their part, Southeast Asian countries should step up efforts to curb misconduct by sending organisations, eliminate brokers in the process, and educate their workers about Japanese laws and regulations.

C0-CREATING TALENT: JAPAN’S SUPPORT FOR SOUTHEAST ASIA’S HUMAN RESOURCE DEVELOPMENT

Closely intertwined with Southeast Asia-Japan labour relations is the significance of Japan’s support for education, training, and capacity building in the region over many decades. Japan has been a trailblazer in this respect with the roll-out of the ASEAN Human Resources Development Project in the 1980s aiming to “cultivate talent for the future of the ASEAN region”. Japan has played an instrumental role in aiding industrial human resource development and higher education in the original ASEAN members in the 1980s and in providing capacity-building for the newer ASEAN members – Cambodia, Laos, Myanmar and Vietnam (CLMV) since their opening-up and reforms in the 1990s.

Japan’s support includes the establishment of human development institutions in these countries (Table 2), capacity building projects for their government and education institutions, and provision of scholarships in Japanese universities. According to JICA, Japan-supported programmes have cultivated 12,508 industrial talents in the region as of 2022.[22] Japan is also the biggest bilateral ODA provider for Southeast Asia’s education sector with US$1.03 billion spent for 2,760 projects from 2015 to 2021, surpassing the US which contributed US$670 million for 651 projects. Conversely, China’s contribution in this domain remains modest, totalling only US$155 million for 41 projects.[23]

Table 2: Japan-Supported Human Development Institutions in Southeast Asia

Source: Compiled by authors, based on different sources

In addition to bilateral frameworks, Japan has sponsored several multi-year multilateral initiatives that have earned widespread acclaim and appreciation from generations of participants. These initiatives include the Japan East-Asia Network of Exchange for Students and Youths (JENESYS)[24] and the Attachment Programme at the ASEAN Secretariat for CLMV Diplomats/Officials.[25] Japan’s support for ASEAN integration through education and human resources development has garnered significant appreciation from Southeast Asians, as evidenced in a public survey conducted by the Ministry of Foreign Affairs of Japan in 2019.[26]

This support does not merely represent a benefactor-beneficiary relationship but as a collaborative endeavour in human resource development. Japanese companies, both domestically and overseas, increasingly rely on quality labour from Southeast Asian countries. Therefore, investing in human capital development in the region not only benefits Southeast Asia but also strengthens Japan’s economic ties and competitiveness in the global market. Acknowledging this symbiotic relationship, the Ministry of Economy, Trade and Industry (METI) includes “building an ecosystem for co-creation of dynamic human capital” as a key component of its ASEAN-Japan Economic Co-Creation Vision and Future Design and Action Plan. This component encompasses building a network of young Japanese and ASEAN business leaders and promoting the circulation of human resources through endowed courses, overseas internship programmes and job fairs, among other things. Prime Minister Fumio Kishida’s announcement at the 2023 ASEAN-Japan commemorative summit further underscores Japan’s dedication to human resources development in Southeast Asia, with a plan to train 5,000 people in domains such as maritime safety and digitalisation over the next three years.[27]

MUTUAL TOURISM AND CULTURAL APPRECIATION

One of the most remarkable achievements in Japan-Southeast Asia relations is the transformation of Southeast Asians’ postwar animosity into a prevailing positive attitude towards Japan across the region. This stands in contrast with Northeast Asia, where Japan’s militant past remains deeply apprehended and heavily politicised. According to a public survey in 2023, the perception of Japan as “a combative nation” has significantly diminished among Southeast Asians, registering at only 4% whereas 88% positively appreciate Japan as a “peace-loving nation”.[28] Instead, their top impressions about Japan are its strong economy and advanced technology, rich traditions and culture, natural beauty, high standard of living, and its introduction of new cultural trends such as animation, fashion, and cuisine. As noted by Lam Peng Er, “Time does not naturally heal, but common interests, patience, goodwill, and political wisdom on both sides helped to eventually overcome this problem of the heart”.[29]

The “heart-to-heart relationship” between ASEAN and Japan finds its most tangible expression in the cultural sphere and the burgeoning tourism ties between their peoples. Initially, cultural and tourist flows predominantly represented a one-way movement from Japan to Southeast Asia. However, in the past decade, there has been a notable shift towards more balanced, two-way interactions and mutual appreciation. For instance, visitor arrivals to Japan from six major ASEAN countries, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, increased more than six folds from 325,000 in 1990 to more than 2 million in 2015.[30] Between 2008-2018, the number of Vietnamese tourists to Japan soared by 868.1%, followed by Thailand (489.3%) and Indonesia (448.7%).[31] Before the pandemic, Southeast Asian tourists visiting Japan surpassed 3.8 million, comprising 12% of total international arrivals to Japan in 2019. They also play a significant role in Japan’s post-pandemic tourism recovery, with 3.6 million arrivals in 2023, accounting for 14.5% of total international arrivals to Japan (Table 3).[32] According to the State of Southeast Asia 2023 survey done by ISEAS-Yusof Ishak Institute, Japan is the most popular tourist destination for more than 27% of Southeast Asian respondents, surpassing the second-place EU (15.3%) and third-place US (9.7%).[33]

Table 3: Southeast Asian Visitors to Japan

(Source: Japan Tourism Statistics https://statistics.jnto.go.jp/en/graph/ )

The burgeoning tourism ties between Japan and Southeast Asia are underpinned by a growing understanding and familiarity at the societal level between both sides while memories of wartime experiences with imperial Japan – though not forgotten – have gradually faded away particularly among younger generations.[34] Japan’s cultural influence in Southeast Asia extends across domains such as cuisine, design, lifestyle, traditional arts, and trendy fashion. According to an opinion poll on perceptions of Japan conducted by Japan’s foreign ministry in 2023, the top aspects of Japanese culture that attract Southeast Asians are its food (81%), lifestyle and way of thinking (63%), and animations (61%).[35] The appreciation of Japanese culture and design has boosted Southeast Asian consumption of Japanese products especially in the content and creative industries. This trend has been propelled by initiatives such as the “Cool Japan Strategy” and the “Cool Japan Fund” which were introduced by the Japanese government in 2012 and 2013, respectively. These aim to leverage Japan’s cultural influence to stimulate demand for Japanese products and services. In Southeast Asia, the fund has supported various endeavours, including opening of Japanese retail and dining outlets, promotion of Japanese content, and collaboration with local companies to co-create products that blend Japanese and local elements.[36]

A compelling illustration of this phenomenon is the success of Uniqlo clothing, Japan’s most valuable retail brand. Since opening its first Southeast Asian store in Singapore in 2009, Uniqlo has significantly expanded its footprint, and plans to quadruple its number of stores in the region within 10 years, aiming to reach the same level as in China. The Uniqlo story shows the potential of Southeast Asia as a driver for Japanese economic growth. Furthermore, Japanese pop culture – notably anime and manga – is in high demand among young Southeast Asians, with the Philippines, Vietnam and Malaysia being among the top five countries globally in terms of anime consumption.[37] This has even given rise to “glocalised versions” of Japan’s cultural products such as hijab cosplay, Duterte anime and Doreamon tofu.[38]

ASEAN countries are also popular destinations for Japanese people; more than 5.7 million Japanese tourists visited the region in 2019, a million more than in 2015.[39] Singapore, Manila and Bangkok are among the top ten overseas destinations for Japanese travellers.[40] With its cultural tapestry and beautiful landscapes, the region offers a wealth of experiences that are both distinct from and complementary to Japanese culture and nature. In recent years, there has been a growing presence of Southeast Asia delicacies in Japan. Another noteworthy trend is the increasing number of Japanese long-stay tourists or lifestyle migrants to Southeast Asia, particularly among retirees and young individuals seeking a better cost of living and a different way of life.[41] There are over 200,000 Japanese nationals residing in Indonesia, Malaysia, Singapore, the Philippines, Thailand and Vietnam, accounting for 16% of the Japanese expatriate population worldwide.[42]

Decades of nurturing connections between Japan and Southeast Asia have deepened their cultural and social bonds, laying the foundation for a more balanced and mutually beneficial relationship. Now more than ever, these people-to-people connections also provide the ballast for Japan’s soft power, given that its economic influence has relatively declined with the rise of other competitors, especially China and South Korea. Recognising this, the ASEAN-Japan commemorative summit in 2023 agreed to further the “Heart-to-Heart Partners” and “Partners for Co-creation of Economy and Society of the Future” initiatives, alongside “Partners for Peace and Stability”.[43] The “heart-to-heart” and “co-creation” themes underscore a shift in the relationship between Japan and Southeast Asia towards greater reciprocity and equality. This is because the region is now becoming a centre of global growth and offers a large pool of human talent, creativity and entrepreneurship that can synergise with Japan’s needs. The recently revised Development Cooperation Charter guiding Japan’s ODA also highlights the imperative for “co-creation” of social values and new solutions with developing countries, based on dialogue, cooperation and equal partnership.[44] Of note, Japan aims to bring back these values and solutions to Japanese society with a hope to spur its economy. Among those values, one of key significance to both Southeast Asia and Japan is the acceptance of foreign workers and a multicultural and inclusive community.[45] This forward-looking vision marks the beginning of an important shift in Japan’s perspective, as it recognises the significance of Southeast Asia in fostering mutual growth and collaboratively addressing new challenges to its evolving society.

For endnotes, please refer to the original pdf document .

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2025 International Course on the Conservation of Earthen Architecture

Submitted by Marina Herriges on 04 Apr 2024

The International Course on the Conservation of Earthen Architecture is a one-month training initiative held in Al Ain, UAE, and Nizwa, Oman organized by the Getty Conservation Institute in partnership with the Department of Culture and Tourism–Abu Dhabi. The course aims to improve the practice of earthen heritage conservation by providing practical training for mid-career professionals from the Middle Eastern, North African and South Asian regions. The next course will be held January 25 to February 23, 2025. Applications are due April 15 th  2024.

Course Topics include: 

  • Conservation theory and principles -Laboratory and field analysis of earthen materials
  • Earth as a building material-use and construction techniques
  • Mechanisms of decay-material and structural
  • Methods of recording for documentation and analysis
  • Conservation methodology-Planning of conservation and rehabilitation interventions
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  • Developing rehabilitation and adaptive re-use projects for earthen buildings
  • A study trip to Oman where participants will carry out an exercise on the conservation of urban settlements made of earth (Nizwa, Oman)

For more information on the course and to apply please see:  www.getty.edu/projects/...

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Have a question in mind? We listed down some of the Frequently Asked Questions in the graduate program to help guide you. If you have further questions not covered in this FAQ, please send us an inquiry through [email protected]

Have a question in mind? We listed down some of the Frequently Asked Questions to help and guide you. If you have further questions not covered in this FAQ, please send us an inquiry through [email protected]

How to apply in the BS Tourism Program? To be eligible in the BS Tourism Program, you need to pass the UP College Admission (UPCA)/UP College Admission Test UPCAT). For students who are planning to shift or transfer to the BS Tourism program, you must have completed 30 units of coursework (if you are from other UPD units or other UP campus) or 33 units of coursework (if you are from other college and university) The documentary requirements can be found here . For more information and other queries, send an email with your concern to [email protected]

Are there scholarship offerings for UPAIT students? The graduate program of UPAIT offers the MSTDM scholarship award, with one awardee annually. For other scholarship opportunities for BS Tourism and Graduate Program, visit the UP Diliman Office of Scholarships and Grants Facebook Page: https://www.facebook.com/UPDilimanOSG

The UP AIT Alumni Association also offers an educational assistance in cash to deserving third and fourth year students.

Graduate Programs

What courses are offered in the graduate program of up ait, where can i get a description of the courses in the graduate program, i am a non-tourism degree graduate, am i eligible to apply to the graduate diploma in tourism development and management, eligibility and admissions, what are the requirements for admission to the graduate program, will i still be considered for admission if my work experience is not in the field of tourism, will you credit the graduate diploma/master courses/subjects that i took in another college or university, what is the coverage of the entrance exam, how do i apply to the graduate diploma in tourism development and management program.

The application process is conducted online. Please ensure that you have read and understood the program details before submitting your application here . Once you have completed the application requirements, you can now proceed to submit your application.

Credits, Schedule and Program Duration

What is the schedule of classes i have a full-time job and am taking the course part-time., what is the full load for a regular graduate student, how many units do i have to take to earn a graduate diploma or master’s degree, how long will it take for me to finish the graduate diploma (gdiptdm) and the master degree (mstdm) if i go on full load.

Full-time GDipTDM students, taking a normal load, may complete the degree in three semesters (approximately 1.5 years). The time limit for the completion of all diploma requirements shall be no more than two (2) years starting from the student’s first enrollment in the course and shall include all leaves of absence from the program.

If GDipTDM graduates choose to continue to MSTDM, you must complete an additional 19 units (Plan A, thesis track) or 16 units (Plan B, non-thesis track), which may be taken in two semesters and one mid-year term. The time limit for the completion of the Master’s requirements shall be three (3) years, starting from the student’s first enrollment in the course and shall include all leaves of absence from the program.

Are there time limits or maximum residency requirements for the program?

Tuition fee and financial assistance, how much is the cost per unit and what is the estimated cost of tuition fees per semester, are financial assistance and scholarships available to help defray cost of tuition fees and other living expenses.

Students and prospective applicants are requested to search for available grants or scholarships at the University of the Philippines Office of Scholarships and Student Services.

For list of available scholarships visit the website of the University of the Philippines Office of Student Scholarships .

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  1. Asian Institute of Tourism

    UP Asian Institute of Tourism. The University of the Philippines - Asian Institute of Tourism (AIT) offers higher tourism education courses in the Philippines. AIT is the first school in Southeast Asia to offer a Bachelor of Science degree program in Tourism and graduate courses focused on Tourism Development and Management.

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    History. Founded on February 26, 1976, the Asian Institute of Tourism (AIT) began as a tripartite project of the Department of Tourism, the Philippine Tourism Authority (now the Tourism Infrastructure and Enterprise Zone Authority), and the University of the Philippines as approved by former President Ferdinand Marcos.The institute is considered to be the pioneer in tourism education in Asia ...

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    The U.P. Asian Institute of Tourism is the premier institution of tourism education in the Philippines. It is the first school in Southeast Asia to offer a four-year degree program leading to a Bachelor of Science in Tourism. and training to students who will be the industry's future managers, entrepreneurs and technical experts.

  5. PDF LINANGAN ng TURISMO sa ASYA

    Asian Institiute of Tourism 163 T he Asian Institute of Tourism (AIT) was established as a degree-granting unit of the University on 26 February 1976 when the Board of Regents confirmed a Memorandum of Agreement earlier entered into between UP, the Department of Tourism (DOT), and the Philippine Tourism

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    Tourism Industry Board Foundation Inc. University of the Philippines - Asian Institute of Tourism Commonwealth Avenue, Diliman, Quezon City, Philippines. [email protected] [email protected] +63 0920 2906840 +63 919 6162586. Promotes competency-based training, development and implementation, improvement of ...

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    April 22, 2020 by Jo. Florendo B. Lontoc. The UP Asian Institute of Tourism, conveniently located along Commonwealth Avenue, is now a testing center for Quezon City District 6. Posts about UP Asian Institute of Tourism written by Deina Blancaflor, UP Media and Public Relations Office, and Jo. Florendo B. Lontoc.

  10. UP Asian Institute of Tourism

    This is the official channel of the University of the Philippines Asian Institute of Tourism (AIT). AIT is a premier institution of tourism education and research in the Philippines. AIT is the ...

  11. AIT, soaring to greater heights

    Dela Santa has been teaching in AIT for 16 years. He was Institute Secretary from 2012 to 2016, Director of Academic Affairs (2010- 2012) and Director of Tourism Research and Extension Services (2004-2005). His term as dean is until Nov. 23, 2019. He was conferred with the UP Diliman Centennial Professorial Chair Award twice since 2013 and the ...

  12. Asian Institute of Tourism and Hotel Management (AITM)

    Asian Institute of Tourism and Hotel Management (AITM) he Asian Institute of Technology & Management (AITM) is a private academic institution, which offers high-quality national and international ...

  13. UP DHRIM

    Later in the day, at 2:00 PM, you're invited to join us at the UP Asian Institute of Tourism Lounge for an insightful lecture on Filipino cuisine's cultural and global significance. This session promises to be a fascinating exploration of how Filipino food resonates worldwide.

  14. STRATAGEM: The Future of Philippine Tourism 20XX

    MANILA, Philippines - MICE Management students of the University of the Philippines' Asian Institute of Tourism present STRATAGEM: The Future of Philippine Tourism 20XX on Saturday, March 15 ...

  15. University of the Philippines Diliman

    Tourism is a social phenomenon that took place as early as the 18 th Century when the Grand Tour happened. It was recognized as an industry viable for the economic, environmental and social sectors of a country in the later years which is why it's undeniable to say that scholarly researches about tourism together with tourism policy is in a poor state just as what Hall (1994) mentioned and as ...

  16. Center Leadership and Advisors

    I accept the terms. Fernando Martin Y. Roxas Executive Director AIM Dr. Andrew L. Tan Center for Tourism John Paolo R. Rivera Associate Director +632 720-2100 Ext. 2602 [email protected] Eylla Laire M. Gutierrez Research Coordinator +632 720-2100 ext. 2603 [email protected].

  17. Asian Institute of Tourism

    History. On September 23, 1975, during the 6th Regional Asia and Australasia Hotel and Restaurant Convention, Tourism Secretary Jose D. Aspiras formally proposed the establishment of a tourism institute to address the increasing demand for professionals needed in the tourism industry.

  18. Dr. Andrew L. Tan Center for Tourism

    The AIM-Dr. Andrew L. Tan Center for Tourism and the world's leading sustainable advisory and scientific benchmarking company, EarthCheck Research Institute, offer their expertise in equipping and empowering tourism stakeholders with the language and tools of sustainability that can be utilized in preparing a sustainability project or plan, and crafting strategic directions for their ...

  19. PhD Hospitality & Tourism Management

    Ivan Henares is (1) Secretary General, UNESCO National Commission of the Philippines, Department of Foreign Affairs, (2) Assistant Professor, Asian Institute of Tourism, University of the ...

  20. 2024/24 "Japan and Southeast Asia Set to Co-Create an Interwoven Future

    According to the State of Southeast Asia 2023 survey done by ISEAS-Yusof Ishak Institute, Japan is the most popular tourist destination for more than 27% of Southeast Asian respondents, surpassing the second-place EU (15.3%) and third-place US (9.7%).[33] Table 3: Southeast Asian Visitors to Japan

  21. Call For Applications

    Jakarta, April 2, 2024 — The Asia Foundation, in partnership with the U.S. Embassy in Jakarta, is pleased to announce applications are now open for the "2024 YSEALI Regional Workshop: "Sustainable and Inclusive Cultural Tourism." This workshop aims to encourage young leaders to talk about sustainable and inclusive tourism at cultural heritage sites throughout the region and create ...

  22. 2025 International Course on the Conservation of Earthen Architecture

    The International Course on the Conservation of Earthen Architecture is a one-month training initiative held in Al Ain, UAE, and Nizwa, Oman organized by the Getty Conservation Institute in partnership with the Department of Culture and Tourism-Abu Dhabi. The course aims to improve the practice of earthen heritage conservation by providing practical training for mid-career professionals from ...

  23. Asian Institute of Tourism

    Asst. Prof. Maria Carmela Ibanez. Director, Division of Tourism Research and Extension Services. AIT Library. [email protected]. Tel. No. (+632) 8981 8500 loc. loc. 2800. Appointment request for library use, inquiries on tourism resources and collection, loan and return of books. Please address your letter to: