tourism website design & development

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We Design Tourism Websites That Sell Tours

Tourism Tiger designs travel & tourism websites that are effective from day one, and our ongoing updates ensure they stay effective. As dedicated tourism specialists, our focus has allowed us to develop the best possible website features for tour and activity businesses, creating tour & travel websites that look great and work for our clients and their own customers. Our support service allows companies to update their design for tourism websites, react to new technologies, and make practical changes without having to build a new tourism website each time.

The concept is simple: Tourism Tiger specializes in intelligently designed tour company websites. Our websites are responsive, user-friendly, and great looking. If you’d like to see more, take a look at our website portfolio for several examples of our work.

Our tourism websites have a proven track record of increasing sales for our clients and we never lose sight of why people come to us: they need their website to sell more tours and activities. To learn more about our tourism website design service, get in touch today .

Pricing & Sign Up

With options from an Essentials package, to Enhanced design up to Premium options, we can cater to most budgets and business needs. Even our most basic option sets you up with everything you need to start increasing sales! Hop on a call with us to see which of our cutting-edge technical integrations and customizations would work best for your new tour operator website.

With options from an Essentials package, to an Enhanced site, up to a Premium design, we can cater to most budgets and business needs. Even our most basic option sets you up with everything you need to start increasing sales! Hop on a call with us to see which of our cutting-edge technical integrations and customizations will work best for your new tour operator website.

We've Worked With All Kinds Of Tourism Operators

As specialists in web design for tourism, we have clients from all over the world that run all types of tours. If you thought of us as exclusively designing wine tourism or adventure tourism websites, think again! Whether you run helicopter tours , charter boats , or take guests on hikes through national parks , we can help you with our website. And, if you don’t see your particular niche here, you know that we’ve got range and are ready for the challenge!

Aviation Tours

Bike tours & rentals, boat tours & rentals, cultural tours, ecotourism tours, national park tours, outdoor tours, sports tours, an all-inclusive travel website design package.

Tourism Tiger offers an all-inclusive web design package for tourism companies. We never abandon clients after they launch their site; we will handle every part of the journey, including content writing, web development, site design, hosting, and website maintenance.

Taking care of all of these factors allows our clients to concentrate their time on what they do best: running their business. Find out more on our TigerCare page .

Our focus is on optimizing all areas of your tourism website, highlighting the value of your tour and activity products, and increasing the number of bookings you receive.

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Booking Software Integrations

We work directly with your booking software provider to make the process of booking a tour or activity from your website quick and seamless. A booking software integration provides immediacy, which minimizes the distractions and hesitations that come with having to navigate away from your site. Put simply: the easier it is for visitors of your site to book a tour, the more likely it is that they will.

If you don’t already have a booking software provider, fear not! We work closely with a number of companies, so are perfectly positioned to recommend the one best suited to your individual needs.

Tour Operators All Over The World Have Chosen Tourism Tiger

A great team that makes great websites! I enjoyed working with this company on our new website. The process was very easy, communication was great, and I’m beyond happy with the quality of work they delivered. – Nadia Mazure

Visit Skydive Cross Keys’ Website

These folks are the best. Professional, efficient, creative and easy to work with. I’m sure I’m a pain to work with, but they cheerfully kept me on track, and we got the job done quickly. – Doug Toelle

Visit Running Reindeer Ranch’s Website

Extra Services Focused on Increasing Your Tourism Website Sales

Tourism Tiger’s expertise in the tourism web design industry expands past designing a sales focused website. We can also help you with other factors such as blogging, backlinking, and more! If you’re already with our support service , you can use these services to even more benefit.

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Backlink profiling, digital branding design, something this important requires a specialist, anything less is too risky.

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The 29 Best Tourism Website Design Examples to Inspire Travel

• BY Bogdan Sandu
• 12 January 2024

Imagine your screen as a portal—the gateway where wanderlust meets the digital realm. It’s here that the alchemy of best tourism website design examples transforms browsers into travelers.

In the tapestry of the virtual universe, every pixel, every swipe matters. As a weaver of this digital fabric, I understand the essence of crafting sites that don’t just inform but enthrall.

This article is your compass to the peaks of creativity in tourism web design. You’re not just looking for aesthetics; you want that perfect blend of user engagement , integrated online booking systems , and visual storytelling that turns lookers into bookers.

By journey’s end, you’ll unravel the tapestry of top-tier travel site features—a map to destination website best practices that magnetize and resonate.

Dive deep into the immersive canyons of tour operator web design , scale the heights of responsive travel website design ; your quest for inspiration starts now, unearthing gems from award-winning travel websites to interactive travel site examples .

Welcome to a curated showcase, a spectrum where effective travel website features shine the brightest.

Best Tourism Websites To Check Out

Tripadvisor.

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• Inspiration

Tourism websites

Make your business shine online with a custom tourism website designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of tourism websites from our global community of designers. Get inspired and start planning the perfect tourism web design today.

Want a free tourism website?

Try the Vista x Wix website builder today. No design expertise or team needed.

Shawnee Bluffs Canopy Tour

Client asked for a website that reflects the adventure side of Canopy Tours while keeping inline with a natural feel.

Website design concept for a travel company

Go Adventure

Website design neede for travel-related website

Website design

Website for a retreat in Portugal

Creative web design for city buildings blog

SAVE THE SPACE is all in one platform to find interesting buildings around you. Select the city and find breathtaking business buildings. The challenge was to create fresh, to shine, appealing, nosy, modern design. In which the visitor stay tuned on the page and come back and become a fan & follower!

Homepage Design for a Popular RV Rentals Website

Website design for RV Rentals

Canadian Tourism Website

Graphical Custom Design

Infographics, Wordpress CMS, HTML5/CSS3, Icons

Amazing eCommerce homepage

Hotel webdesign

Tourism site

A site for tourist site in Namibia.

Website design for a great travel consultancy company

Prodigar Travel 's website is built on Squarespace platform, it is not based on a template, it is 100% customized to perfectly reflect the brand and the business. I addition to the web design, we also made the Search Engine Optimization, so that the website to be as search-engine-friendly as possible and ready to take the organic search lists by storm :) Visit the live website: www.prodigartravel.com

HOME DESIGN for Ski Resort

I created a new layout for a old ski resort in Italy, PRATI DI TIVO.

Web design for Glass Lodge in Iceland

Design for a travel location in Iceland

Travel website design

Website for travel company

Travel Agency Webdesign

Made a hawaii inspired website for a travel agency that showcase hawaii destination. the main focus was to fill the site with image and must have a summer/hawaii feel. yet keeping everything organize

Clean & minimal concept for resort style travel website design

Redesign of Monte-carlo.mc Homepage

Tommy Emmanuel, King of Guitar Strings Web Design

Tourat: tours and travels website

Website design for Tourat - tours and travels website.

Website for travel service provider

Visa & Travel Assistance website

Design for a Visa & Travel assistance website.

Vacation Rental Booking Web Design

This is a site for booking villas, hotels, or resorts. Utilizing considerable white space makes this site looks more luxury and efficient.

Tablet View - Monte-carlo.mc Homepage

African tourism agency website

Sail & Stay striking webdesign

The R Guide - Vibrant and teasing tour guide

Cabin Pros - Luxury Cabin Rentals

Full service vacation rental management company specifically targeted towards managing cabin rentals

Official website for Turismo Lanzarote Island

This is a revamp of official website of Turismo Lanzarote island to promote tourism

Travel Ecommerce Company

Home page design concept for Eryega.com a travel e-commerce startup

Tour and Activity Worldwide website

It is an OTA to sell tour and activities in spanish worldwide, we will sell tours all over the world listing over 90 destinations and 1,500 tours, our target is the spanish speaking market in LATAM and Spain travelling to any part of the world

Illustrations For A Walking Tours Company

Illustration idea for a walking tours hero image website, showing a creative concept with live photography in simple yet aesthetic style.

Handover of files

Breakaway Adventures

An outdoor adventure touring company focusing regional explorations through guided tours such as bicycling, hiking, skiing. Most adventures are day trips around the Northwest of Canada. we are targeting anyone who is looking for an outdoor experience in our area

Justice Travel

Justice Travel conducts tours around the world in partnership with human rights activists.

Travel Guide Website Design Concept

Bold Design for Camper van Services

Modern and responsive design for Campervan booking services

Design for a travel/bus company

Music One Live

Website design for Music One Live

RV Car Rent Concept Design

Luxury Yachting Booking Homepage Design

Concept Ui Design for Bibgall.World project

A travel destination planner website platform ui design

Tour & Travel Web Design

TNT Magazine

TNT Magazine, a travel and London lifestyle magazine aimed at the backpacker traveller and young adult market.

Tzort - design showcase

Firstly, I've redesigned the offer cards. Nowadays vertical cards are much more common and familiar to the user than horizontal cards like in the previous version. The reason being is that they contain the same amount of information, but are packaged in a neater manner. Using vertical cards also suggests that more offers can be displayed on a single page, compared to a horizontal card which expands throughout the whole width of the screen. Secondly, I've made some improvements to the map used. I feel like a 3D display of the map greatly improves the visibility of the added pins, which resemble the location of the different offers. I've also made it so that it doesn't take up as much space as it did before, but with an option (button) for expanding the map so that the user can browse the area and get a more precise view of the offers. My main goal for the map was for it to feel like it's actually incorporated in the design and plays a big role design-wise, but also experience-wise.

djobediah.com

Website design wanted for djobediah.com

Cruise Organization - Homepage

Draft Design for Cruise Organization

Blue Tree Phuket Website

This is one of my winner web site designs. Blue Tree, Phuket is a brand-new entertainment facility which promises to offer fun and excitement for all of the family. Featuring retail and dining outlets, fitness and leisure activities, and even Thailand’s first Crystal Lagoon with wide ranging activities, this wonderful, convenient and contemporary venue will be a welcome addition to the city of Phuket.

Search for Hotels Website

This is a homepage design for a Searching for Hotels Website, focusing primarily on the search.

Justice-Travel_Home_Page

This was my design concept for home page for (Justice_Travel_Landing_Page) contest .

Web page design for haqpak

villa oliva

Villa Oliva is a retreat on Lake Garda, Italy. The new website should convey the warmth and luxory of the place.

Website design for Passport Junkie

Avid Cruiser Site Redesign

Dimension: 1920*6429 Grid: 12 Grid Bootstrap Layout File Type: PSD -------------------------------- Waiting for your feedback. Regards

Encounter My Way

The tours and experiences on our set are aimed at travelers between 18 and 35 years. Young people looking for studying Spanish, Volunteering and travel in Latin America. The current web site is to bland, we are not liking the postal card pictures and overall would like the site to be more fun and visual. Colors can change, even the logo can change color wise.

Landing Page

Luxury bespoke homes around the world

Hotel Booking Web Page Design

Travel agency landing page

Landing page for a travel company Work Escape

The site design came from the logo. The main colors are blue and white. Added a block for selecting the country and date. Further - tours for the near future. Block with additional services and a request for consultation. There's also a personal user account.

Tour & Travel Website

Home Page for Tour & Travel Website

Tourism websites not a good fit? Try something else:

How to create your tourism website design.

If you want an amazing tourism website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world.

Start a contest

Designers from around the world pitch you ideas. You provide feedback, hone your favorites and choose a winner.

Start a project

Find the perfect designer to match your style and budget. Then collaborate one-on-one to create a custom website.

4.6 average from 2,355 web page design customer reviews

What makes a good tourism website?

A great website shows the world who you are, makes people remember you, and helps potential customers understand if they found what they were looking for. Websites communicate all of that through color, shape and other design elements. Learn how to make your tourism website tell your brand’s story.

Types of websites There are 8 different types of websites. Find out what they are, so you can decide which will meet your needs… Keep reading

How to create a website Creating a website can be complicated. This guide will walk you through the process of getting a website step-by-step… Keep reading

Web design colors Choosing the right website colors can highlight your business’ strengths and help you attract the right customers… Keep reading

We will be taking some time off to enjoy Tet Holidays, from an 24th to Feb 2nd and back to work at Feb 3rd.

How to Make a Tourism Website? An Ultimate Guide for You

Website Development

 / March 15, 2024

Absolutely, the tourism industry continues to be a significant part of the global economy. As of 2024, the global revenue from the tourism industry is projected to reach approximately $927.30 billion. This figure represents a significant recovery from the impact of the COVID-19 pandemic and underscores the resilience and importance of the tourism industry.

As for creating a tourism website, it’s more crucial than ever to stand out in this competitive market. A successful tourism website needs to be not just visually appealing, but also user-friendly, informative, and optimized for search engines. It should provide potential travelers with all the information they need, from destination overviews and travel tips to booking facilities.

In the following sections, we’ll delve into the crucial aspects of how to make a tourism website that can effectively cater to the growing demands and interests in tourism.

Understanding the Tourism Sector

Before diving into how to make a tourism website, it’s crucial to understand the tourism sector. The tourism industry is a vast ecosystem of services and experiences, catering to the needs of travelers. It encompasses various sub-sectors, including accommodation, transportation, food and beverage, attractions, events, and travel agencies.

The tourism sector is customer-centric, focusing on creating memorable experiences for travelers. It’s a dynamic industry, constantly evolving with trends, technology, and customer preferences. Understanding these nuances can guide you in creating a tourism website that meets the needs of your target audience.

A key aspect of the tourism sector is its reliance on online platforms. With the advent of the internet, the way people plan and book their travels has dramatically changed. Travelers now rely heavily on online resources for everything from researching destinations, comparing prices, reading reviews, to booking accommodations and experiences. This underscores the importance of having a robust online presence in the form of a well-designed tourism website.

Why You Need a Tourism Website

A tourism website is a vital tool in the digital age. Here’s why you need one when venturing into the tourism sector:

• Online Presence : In today’s digital world, an online presence is crucial. Most travelers start their journey online, researching destinations, accommodations, attractions, and more. A well-designed tourism website can serve as the first point of contact for potential customers.
• Information Hub : Your tourism website can act as a central hub for information about your services. From detailed descriptions of tours or accommodations to pricing and booking information, a website allows you to provide all the necessary details to prospective customers.
• Customer Engagement : A website provides a platform for engaging with customers. Through features like blogs, photo galleries, and customer reviews, you can share stories, highlight experiences, and build a community around your brand.
• Marketing Tool : A tourism website is a powerful marketing tool. With search engine optimization (SEO), you can increase your website’s visibility on search engines, making it easier for potential customers to find you.
• Direct Bookings : With a tourism website, you can facilitate direct bookings. This not only makes it convenient for customers but also allows you to manage bookings efficiently.
• Brand Building : Lastly, a website helps in building your brand. It allows you to showcase your unique offerings, establish your brand identity, and stand out in the competitive tourism sector.

How to Make a Tourism Website?

Now that we’ve explored the tourism sector, let’s dive into the heart of the matter: how to make a tourism website. In this digital age, having a well-designed, user-friendly website is crucial for any business, and the tourism industry is no exception. A tourism website serves as the digital face of your business, providing potential customers with information, enabling bookings, and showcasing what makes your offerings unique.

Your tourism business must be ready for the influx of travelers hungry for new experiences and exotic destinations. So, as not to miss this opportunity, read our tips for creating a professional travel website, which can be designed via two kinds of platforms , that turns visitors into customers and gives your business competitiveness.

1. Top-Notch Home and Landing Pages – Mandatory for Tourist Websites

The first impression is everything, so you mustn’t disappoint. In general, there are three key things that people who’re interested in traveling will look for on the website:

• reliable information
• enchanting photos and videos
• reliable partnership

Therefore, the website must exude professionalism from the very beginning, and there’s no better place for such a thing than the home page and separate landing pages. These are the two types of pages that your visitors will first come across during the initial encounter with the brand, and they will definitely affect whether you turn that user into a customer.

The home page should present who you are and what you do, without misleading visitors, even unintentionally, with the content or offers you don’t have. It should present everything your brand is but in a concise, precise, and tempting way. Beautiful photos, harmonious design, and accurate, useful information will help visitors build trust in the brand.

Landing pages, on the other hand, are designed specifically for a particular service, offer, or type of content. Therefore, travel agencies should focus on the different destinations and accommodations they offer. Travel guides can create landing pages about tours, along with interesting facts that will entice visitors. Travel bloggers, vloggers, or adventurers can choose stories or image galleries from the places they’ve visited for landing pages.

Recommended reading: How to Make Your Own Website With 5 Free & Effective Sites?

2. Photos and Videos of High Quality and Resolutions

A picture is worth a thousand words. Your text may be at the level of the best poet in terms of describing nature, but beautiful photography will always have more success.

However, we’re in 2020 and the photos are slowly vanishing into oblivion. On the other hand, we have 360-degree images, videos, virtual tours, VR, and more. If you’re the manager of a hotel, motel, or any type of accommodation for tourists, show a gallery of pictures of the rooms in which guests will stay. For travel bloggers – a video showing a destination or a vlog in which you share experiences is a great idea.

Visual content is crucial because it provides value to your visitors. It’s a sign that what you’re offering is true, that people can trust you, and that you have nothing to hide. All this will convince them they should choose you for their next vacation.

Large and high-quality photos are a must. However, there are certain issues with that. The first is the optimization and speed of the website, which can be significantly impaired if the photos aren’t uploaded in the right way. The second is their layout – if you set photos contrary to UX guidelines you can confuse and discourage visitors from further exploring the website. Therefore, it’s best to consult a professional who’ll be able to provide you with the best of both aspects.

3. Subtle Colors and Fonts

If you’ve been in business for some time, it’s recommended that you use brand colors. However, if you’re just entering tourist waters, think carefully about the message you want to send.

The colors of your brand, logo, fonts, and all other aspects of branding must be in line with who you really are. Therefore, if you’re engaged in coastal tourism – the blue colors of the sea and beige shades of sand will be perfect. On the other hand, nature parks, hiking tours, or nature reserves should go with shades of green.

It’s important that you enter the minds of your target clients and successfully recreate the mental image of the perfect vacation that they possess. If your website represents what the visitors imagined, their loyalty is assured.

However, it’s easy to get carried away with colors. Our advice is to stick to the simplicity of two to three colors that are warm and mutually complementary but also match the entire website. You should always work with an experienced designer who’ll create color palettes that draw attention to the website itself and don’t distract from the content and offerings. Team up with a professional and ensure a unique look as well as a great user experience.

Nevertheless, if your budget is limited, you can also take a look at some of these beautiful travel and tourist websites to get a hint about the color theme and typefaces.

Visual elements are important in tourism, but the colors and fonts you use should be subtle. There’s a fine line between the beautiful and the distracting, so if you aren’t a professional, there’s a good chance that you’ll overdo it. Multi-color appearance is welcome but be moderate.

4. Not Minimalism, but Subtility

Whether you’re thinking about creating or redesigning a travel website, you’ve probably done a lot of research on the Internet. Minimalism is definitely one of the leading trends in web design . But will minimalism be your “friend” in tourism as well? Probably not, and if you’re wondering why – let’s explain.

First of all, minimalism encompasses several aspects of web design, such as a good user interface, hidden navigation, plenty of open space, experimenting with fonts, minimal details, etc. While some of them, like good UX and keeping the interface tidy, is a good idea, some practices of minimalism don’t really go in favor of your travel website.

5. Different Elements for Different Purposes

Content blocks will, logically, help to better organize content. Therefore, if you rent accommodation for tourists, these blocks can help you visually share pictures, prices, information, experiences, etc. These blocks will give a clean and clear view of what you’re offering, in a harmonized way.

The network system is great for blog sections because destinations, offers, etc. can be easily separated. Collages help you keep your photos and videos organized in a more vivid and fun way.

A subtle, unique, and aesthetically designed website will, on the other hand, be a great advantage. But what does such a website look like? Networks, collages, and blocks of content are definitely favorites for travel websites.

Another popular web design trend is text with a transparent background. This technique saves a lot of space because you don’t have to cut images or create colored spaces for text, but you can insert both the image and the text in the same place. However, the clarity and readability of the text may decline in relation to the background, i.e. image, which is why this should be kept in mind.

Websites with dynamic elements perform better than regular and old websites, i.e. static websites. Animations and effects attract and engage visitors, so it’s always recommended that you include some “movement” on your website.

However, it’s a job for experienced professionals, because mistakes can be made easily. You certainly don’t want all the elements flying around the screen nor that your website takes a long time to load because of those heavy graphics. These are all the characteristics of a very bad UX.

Recommended reading: All You Need to Know about Web Navigation Examples

6. Don’t Be Stingy on Options

Again, we’re on slippery ground. The point is to find the right balance between what’s necessary and what’s redundant. When it comes to the tourism industry, it depends on the main focus of your business.

For travel bloggers and vlogger adventurers, the basic options will be quite enough – search options, tags, content sections, and contact information. On the other hand, travel agencies, hotels, or travel guides need to provide more. In addition to the already known booking option, the calculator is another option whose popularity is increasing. The calculator helps interested parties calculate the cost of travel on your website.

In addition, extensive filtering options are a great way to reach visitors. If you’re offering accommodation, create a filter based on price, distance from the city center, beach, or some other city landmark. If you’re a tour guide, filter tours by places you visit, length, duration, etc.

When thinking about filters, try to recall all the questions that you’ve been asked during your career. Maybe something that seems obvious or irrelevant to you is actually very important to your customers.

7. Be Very Informative

The internet age has spoiled us in the way that we want all the information right away, here, and right now. And the tourism industry is no different. Whether you’re a travel vlogger or a travel agency, people approach you for the same thing – and that’s information.

If you don’t provide all the information that visitors want and need, they will be directed to another website. And when they leave, they won’t return. Therefore, it’s important to include all relevant and useful information, but also lesser-known or interesting facts about a particular destination.

So, what should be included? Well, make sure you cover the basics. For a travel agency, including detailed information on costs, insurance, seating arrangements, travel time, state border requirements, a short travel plan, additional information in case of inability to travel, travel cancellation conditions, etc.

If you’re dealing with accommodation, show the rooms you rent, their prices, pictures and descriptions, and inventory. Provide a brief summary of the surroundings, with particular emphasis on nearby public transport lines, shops, proximity to important city landmarks, and the time required to reach them. Give your visitors a visual view of where you’re located and create a map of the area or, better yet, implement Google Maps on a website.

8. Simplify Travel to Users

A common mistake many travel websites make is failing to provide a comprehensive offer. By not being comprehensive, you’re allowing your potential customers to leave your website. So, your task is to present them with a solution for every aspect of their journey.

However, if your only focus is on providing transportation or renting rooms, or organizing excursions, now you’re probably wondering how you could offer it all. Simply – by linking to other websites that provide services you don’t have.

If you’re a hotel, you can partner with a transport agency and link to their website or vice versa. In case you don’t enter into a partnership, you can always link to one of the popular booking websites where potential customers will find what you don’t offer.

Linking is a great strategy because you not only get feedback from a reliable and popular website but visitors will see that you’re also a reliable agency. In addition, linking helps to create a simplified path for clients to quickly and easily organize the desired trip.

Partnerships are popular forms of collaboration between businesses and influencers. Therefore, if you’re a traveler, adventurer, or blogger, plan your website to be in line with your future partnerships. Unlike companies, travel influencers are more often sought after when people want objective and honest reviews and stories about travel.

Therefore, travel bloggers should provide a lot of information. List your transportation, accommodation, guides to cultural and natural attractions, packing tips, food and language tips, etc. In addition to the traditional blog, you should create separate content blocks for the lists, where you can highlight the most important information.

Of course, contact information, contact forms, questions and answers, frequently asked questions, and cookies and privacy policies must be clearly presented and listed to all visitors.

9. Powerful and Reliable Website

Last but not least – is the website itself. Everything we talked about is in vain if the website is slow, unoptimized, not easy to use, or disorganized. Therefore, professionally done website development, a design created by someone experienced in the field of tourism, and SEO that’s especially done for the type of services you offer with the keywords for which your clients are looking for are a recipe for success.

The first and most important thing is to choose the platform for the website. CMSs, like WordPress, are a great option because they offer a multitude of tools and features, and yet are easy to use and maintain. If the website will be frequently updated with new pages, photos, and videos, the WordPress website is definitely the right choice.

On the other hand, frameworks like Laravel offer stability, durability, and a multitude of options. There are a large number of different frameworks and software, but in order to choose the best for your tourism business, it’s best to meet with the development team and explain your vision to it.

10. A Design That’s Trusted

Research has shown that in 94% of cases people don’t trust a website because of its design. So there’s no need to say anything more about how important website design is and how much role it plays in converting visitors into customers.

You’ll find a lot of pre-made themes and templates for travel websites all over the Internet. But these quick and easy solutions come at a price. Pre-made themes are mostly full of unnecessary options, without taking UX and SEO into account, as well as optimizations for different devices and the uniqueness of design and features. Also, such websites lack support, reliability, and adaptability.

Therefore, instead of using such themes, it’s better to choose a unique design for your website. The unique design allows you to create the options you want, create a recognizable brand image throughout the website as well as offer visitors and customers a smooth and satisfying experience. If the website is crashing, loads slowly, or is difficult to use, visitors will leave it and look at what they need elsewhere.

11. Make Your Website Visible

SEO and marketing efforts are also extremely important. Search engine optimization is a process that begins with the development and lasts all the time – as long as you want the website to work well.

Recommended reading: How To Outsource SEO & Web Design Processes?

Different marketing strategies can do a huge job for your travel brand, so it’s a good idea to consult with a marketing expert who can help you find the best one for the brand.

Creating a travel website is a big deal. Regardless of the exact area, tourism brings great competition, but also many good opportunities. If you’re in the field of tourism that provides services, try to offer as much information, photos, and options as possible. On the other hand, adventurers and bloggers should share their experiences and impressions because people rely on them for honest opinions and reviews.

It’s always best to consult and associate with an experienced agency in the field because if you make a website yourself, or divide the work among several people who don’t work as a team and aren’t used to working together, it can cause many problems, delays, and misunderstandings.

With a great idea, a well-developed plan, and a team you trust, your tourism business will surely give the desired result.

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We know how intimidating and complex a travel or tourism website can appear when you’re first preparing to tackle it. With deep industry experience, we create sites that speak to each diverse audience type, streamline the user experience, create simple backend systems to give your team more control, and integrate your preferred booking platforms. Gravitate makes the complex, simple – with the results to back up our expertise.

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Finding the right fit when it comes to selecting agency partners is no easy task for a business as fast paced as CLV. Sometimes it just happens, and in relation to Gravitate, it just happened. Together, we took the first step in designing a platform that is beautiful to look at, intuitive to use and endlessly scalable. I enjoy seeing the west coast style and trends influencing and shaping our digital brand nearly as much as I do collaborating with Gravitate to further build our partnership. Shannon O’Connor, Global Head of Marketing CLV

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Our process always begins with research to understand your audience, what they care about and apply this to your website build to maximize engagement. After launch, we set up the proper tracking so your website is an ever-evolving lead generation tool.

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Whether you require a template, or a custom developed website, we make it easier for your team to build new content such as itineraries. With in house developers, we’re able to integrate to your preferred booking and payment processing system, or custom create the functionality necessary for your business.

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We evolve and continually enhance your digital presence to drive traffic and improve conversions.

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Do you have a website idea.

Our talented team of travel website designers can help you design an SEO-optimized website that not only looks great, but performs great too.

A stunning custom website will help you attract new customers and allow you to target specific niches and audiences. 

It will also help you to generate new leads and sales, and above all, stand out from your competitors.

Custom WordPress sites for:

• Tourism Groups
• Accommodation Sites
• Travel Agencies
• Hotel Chains
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Our web sites are optimized for:

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We jump on a design call with you to discuss your requirements and preferences

We design the layout for you to approve

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Our developers get busy building your website according to your specifications

We check performance and quality - then we launch

Websites We've Built

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Caribbean and Co

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Which Wine Farm

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Here are a few questions that we often receive. If you have any further questions feel free to get in contact with us via the form above.

Travel is where our team’s specialities lie, and tourism and travel-related websites are right in our area of expertise. But if you have an interesting topic that you think we could help you with, we’re willing to see if we can help.

Anyone who owns or runs a travel-related website, and understands the value in SEO is Travel Traction’s ideal client. Bloggers, startups, and even agencies have found their way into our client list and we’ve enjoyed working with all of them.

We offer SEO strategy and implementation, on-page audits, content writing and optimisation, CRO and backlink cleanups (disavows), and SEO consulting. We also offer a full SEO service for ongoing clients that we feel we could bring value to, starting at 1,000 USD per month.

You can find all of our services under the Marketing Services tab of our website. All of these services are SEO-focused since 60% of web traffic is from search engines.

This varies depending on which package you order. While we want to deliver your order to you in a timely manner, we also strive for high quality work, which sometimes takes some time. You can find specific turn-around times on most of the product pages. If your turnaround time is going to be later than expected, you will be notified.

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The Best Tourism Website Design 2021: Examples + Trends

What do the best tourism websites look like in 2021? The answer is more about what’s below the hood than hand-drawn fonts or 360 video .

The best tourism websites in 2021:

1. load extremely fast—especially on mobile 2. are built for engagement 3. utilize structured data.

Yes, just three things make the best tourism websites in 2021. Each of these recommendations incorporates new technology built to make your site engaging, mobile-first, and mobile-fast. Mobile-fast is a new term Bellweather has coined to highlight how important speed is when it comes to the mobile web. More and more, Google and consumers are prioritizing speed just as much as design and content. Read on to find out more. Some DMO sites we’ve designed:

Why should you listen to us?

We are leaders in destination website design. There is only one DMO website that’s won the Webby for Best Travel Website in the past ten years and we designed it . We were recognized by the Webbys again in 2019 and 2020 for Best Visual Design for our work for GoBreck . On top of that, our website design and strategy lead to huge leaps in traffic and search. NYCgo ‘s visitors increased by 20% since our redesign, and GoBreck’s organic traffic has grown by 79% since our overhaul . GoBreck has also won Best Mobile Site by The Web Marketing Association (WMA), and Outstanding Travel Website by the WebAwards . We also led the website relaunches for Brooklyn Bridge Park and Visit Baltimore , which both have had very exciting early results! (As you can tell, we love bringing destinations to life on the web.)” Here’s what makes the best destination websites hum in 2021:

The Best Tourism Websites Are Mobile-Fast

First, let’s talk about why speed is important.  Speed results in higher engagement in the form of low bounce rates.  According to Google , bounce rates grow if a site does not load within a second:

Google will also be looking at speed for search result placement in spring 2021. Google has shared that Core Web Vitals will be a determining factor in search rankings in April 2021. One of the elements of Core Web Vitals is what’s known as Largest Contentful Paint (LCP)—or the time it takes for your website to render. The best destination websites will be built for speedy LCP (within a second) in 2021 and beyond. To be mobile-fast, the best travel websites need two things working together:

Cutting-edge Development + Super-fast Server = Fastest Load Time

At Bellweather, we build travel websites to load lightning fast on mobile. This means minifying our code and building automatic compression into all of our websites. This work is below the hood, but it leads to our websites loading within a second. We’ve also made a commitment to working with the fastest hosting partner out there: WP Engine for our WordPress or headless-WordPress clients. WP Engine has been shown in several studies to be the quickest server for WordPress sites, period. Now that the website loads quickly, let’s talk about content:

The Best Tourism Websites Are Laser Focused On Engagement

It’s really this simple: is your content engaging? Does it connect with your target audiences? Does it answer the questions people are asking in 2021? We can help you find out. We collaborate directly with our clients and their audiences to uncover information architecture plans that revolve around data and audience-driven insights, not guesswork.

GoBreck’s Navigation Structure and Content Audit

GoBreck’s Content Structure

The best tourism websites in 2021 focus on creating highly engaging content that answers audiences’ questions directly. This leads to better search rankings, which leads to getting content in front of the largest audience with the highest level of engagement. Google rewards websites that have low bounce rates with top placement in search results. In part because of the content audit and information architecture improvements we made with GoBreck, organic visits are up 79%.

The Best Tourism Websites Use Structured Data

Finally, let’s talk about Structured Data. Google can’t figure out the structure and nuances of your website content. It doesn’t know that your Oktoberfest celebration is a yearly event, it can’t figure out that it lasts for a three-day weekend, and it doesn’t know the dates for 2021. It knows you have a webpage called Oktoberfest 2021, but besides finding it (if you’ve set it up properly for SEO), Google can’t tell a visitor anything else. Google needs your help to figure out your content’s meaning. Enter Structured Data. Structured data is code that tells Google the important context for your content: like the dates of your festival, the location, and even that Oktoberfest is a festival. Once you wrap Structured Data around the relevant information, Google can do amazing things with your content. It can tell a visitor that Oktoberfest is a festival, that it happens yearly, and share its dates. It can share a thumbnail image of the event, show where the event is on a map, and help plan travel directions. It also does something incredible for us SEO nerds: it puts your content at the very top in search results, with an extra bit of design attention too.

Search results for Oktoberfest on the GoBreck website We built GoBreck to flawlessly collaborate with Google.  We built Structured Data into our site for GoBreck, and the results are beautiful and engaging. (In fact, we share design credit with Google when it comes to Structured Data.) The best tourism website design recognizes that we need to collaborate with Google and other technology partners. Tech integration today means much more than showcasing an Instagram feed on your website.

But what about Chatbots? Or VR?

It’s exciting to plan for our future selves, but we believe it’s crucial to be a part of the emerging technologies offered by Google search. The best tourism website design is the design that gets your destination in front of the largest audience and broadens your customer base, today. Our opinion: hire the best destination website agency to build you an inspiring website that’s mobile-fast, highly engaging, with structured data integration for the biggest audience gains. Be mobile-first and mobile-fast.  Get in touch with Bellweather to hear more.

Add your title here

This is the text area for this paragraph. To change it, simply click and start typing. Once you've added your content, you  can customize its design by using different colors, fonts, font sizes and bullets. Just highlight the words you want to design and choose from the various options in the text editing bar. This is the text area for this paragraph. To change it, simply click and start typing. After adding your content, you can customize it.

tourism Website Design

Agencies, build beautiful, high-converting websites that your  tourism clients will love. The  Tour Guide template is perfect for  tourism clients. Discover thoughtfully designed example pages complete with example copy to ignite your creativity.

Experience the Duda Advantage

The features  tourism clients need to grow their business

Build SEO-ready websites with industry-leading Core Web Vitals, free encryption, and 99.99% uptime. 

Discoverable

Experience ultimate design flexibility powered by a feature-rich, responsive editor proven to cut your time-to-delivery in half.

Customizable

Unlock the full potential of your  tourism clients’ sites with access to a growing collection of secure, maintenance-free apps. 

Transactional

Grow your clients business by offering their  services online 24/7 with Duda’s robust transactional capabilities. 

My clients love Duda. The editor is easy to add content, change pages, and build beautiful sites. Those clients who had a WordPress website in the past are much happier now with Duda

Frank Brinks

Agency Owner, Frank Brinks Online Resultaat

Be The Go-To Expert for  tourism Clients

Offer your  tourism clients exceptional value by building websites specifically tailored to their business.

Gather Client Info the Easy Way

Use the client content collection form to easily gather initial info rmation about your  tourism client, including business name, description, and other relevant details.

Generate Content That Converts

Use the AI Assistant to create high quality web copy, meta descriptions, alt text, and more - all uniquely crafted for your tourism clients.

Include the Right Pages

A tourism website should include pages on destinations, travel packages, and booking options. Use a blog to share travel stories and tips for a memorable trip.

Design with  tourism in Mind

Design considerations for a tourism website should be vibrant and exciting. Employ a color palette with rich, exotic colors and images of stunning landscapes and happy travelers.

Got questions? 

Here are some answers, what should i ask tourism website design clients during onboarding, what can my tourism website design clients sell online, what kind of content should i write for my tourism website design clients’ website, what additional services could my agency offer tourism website design clients, looking for more inspiration.

Browse some of the best sites created with Duda on our inspiration page, or explore how Duda helps other business verticals shine.

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HEAD-TURNING, HIGH-CONVERTING

Tourism website design.

Get a stand-out tourism website that syncs exclusively with your unique brand — and start driving direct bookings today.

Research shows websites influence 97% of customers’ purchasing decisions. To put it another way…

Your tourism website is the backbone of your entire digital marketing strategy — and one of the most important marketing tools at your disposal.

Don’t waste money on ads and funnels only to have prospects confused, frustrated, and underwhelmed when they finally land on your website.

TRUSTED BY       TOURISM BUSINESSES JUST LIKE YOU

Your tourism website should be continuously driving bookings and revenue to your tourism business. If it’s not, we can help, just like we did for:

“We have been so blessed at Blue Osa to work with Untethered Media. Thank you so much for sharing your unique brilliance with us. You are a game changer for anyone who works with you.”

– Aaron Star, Blue Osa Beachfront Retreat + Spa

3 Ways A Custom Tourism Website Will

Elevate your business.

Stand Out from the crowd

Impress your audience with a conversion-driven website that showcases your unique offerings and sets you apart from your competitors while inspiring trust and reliability.

ATTRACT MORE dream customers

Our strategic tourism website solutions drive direct bookings, putting more of your hard-earned income back in your pocket.

grow your direct bookings

Your brand isn’t about you — it’s about your customers. With a custom tourism website, you’ll build a cohesive online presence that pulls in more of your ideal customers.

The Tourism Website Your Business

Needs to succeed.

Custom Tourism Website Design

Mobile Responsive Development

Booking System Integration

Search Engine Optimization (SEO)

Conversion Optimization

Multiple Languages

Tailored to Your Vision

No Ongoing Contracts

ARE YOU WONDERING:

Do i really need a

Custom tourism website.

Picture this:

You’re planning a much-needed end-of-year escape to Paris with your family of four. You want to surprise your 15-year-old daughter, an avid fan of baking shows, with an authentic Parisian cooking experience.

You head to Google to begin your research and an ad for cooking classes in Paris catches your eye. Perfect!

You click through. Only right off the bat… you’re frustrated . The site is sluggish and takes forever to fully load. The homepage is a cluttered mess and you struggle to find the information you need. The design looks like it’s from the early 2000s.

There’s absolutely nothing about this website that exudes classic Parisian charm let alone conveys reliability. Doubts creep in – can you trust this company to deliver a memorable experience during your family’s precious vacation time?

Probably not. You continue your search elsewhere.

Now imagine this:

You click on another site offering baking tours in Paris, and a gorgeous, inviting website quickly loads. The colors, images, and typography whisk you away to the heart of the city, where you can almost taste the buttery croissants melting in your mouth .

You’re starting to get excited as you browse the class schedule, and rave reviews from past participants bolster your confidence in the company. Reading about the brand’s story and mission, you feel an instant connection – these are the people you want to share your Parisian adventure with!

You reach for your credit card and confidently book a multi-day baking experience.

And that’s the power of a head-turning, high-converting tourism website.

Tourism Website design services

Frequently asked questions, how long does it take to get a tourism website designed.

Every tourism website is unique, and the exact timeframe for your project will depend on your individual needs. However, a general ballpark from initial kick-off to final launch is around 3 months.

WHAT IS RESPONSIVE TOURISM WEBSITE DESIGN?

What is seo-friendly tourism web design, can i use a template for my tourism website.

Using a template for your tourism website can be a convenient option, but there are important factors to consider before making this decision:

Customization: Templates offer a predefined design and structure, limiting the extent to which you can customize your website’s appearance and functionality. If you want a unique and tailored website that aligns perfectly with your brand identity, a custom-designed website might be more suitable.

Branding: Templates might not fully capture the essence of your brand, potentially leading to a less impactful online presence. Custom design allows for a more comprehensive integration of your brand elements and brand storytelling.

User Experience: Templates may not always be optimized for the best user experience across different devices and screen sizes. A custom design can ensure a seamless user experience, which is crucial for engaging visitors and driving conversions.

SEO: SEO-friendliness varies among templates. Custom-designed websites can be optimized precisely for your target audience and industry, potentially improving your website’s search engine ranking.

Functionality: Templates may lack specific features or functionality you require for your tourism business. Custom websites can be built with the exact tools and capabilities you need.

Uniqueness: Templates are widely available and may be used by other businesses, diluting your website’s uniqueness. A custom design helps you stand out and make a lasting impression.

Long-Term Scalability: Custom-designed websites can be tailored to accommodate future growth and changes in your business, while templates might have limitations in scalability.

Ultimately, the choice between using a template or opting for a custom-designed tourism website depends on your specific business goals, budget, and desired level of customization. If your priority is creating a distinct online presence that aligns perfectly with your brand and delivers an exceptional user experience, investing in a custom-designed website could be the best choice.

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• Travel Tips

How To Create A Tourism Website

Published: December 12, 2023

Modified: December 28, 2023

by Allianora Obregon

• Plan Your Trip
• Travel Essentials & Accessories
• Travel Guide

Introduction

Welcome to the world of travel and tourism websites! In this digital age, having an effective online presence is crucial for any tourism business. Whether you are a travel agency, a hotel, a tour operator, or a destination marketer, a well-designed and optimized website can be a game-changer for your business.

In this article, we will guide you through the process of creating a tourism website that will not only attract visitors but also convert them into customers. We will cover all the essential steps, from planning and domain selection to content creation, SEO optimization, and launching your website. So, let’s get started on this exciting journey!

Whether you are a travel agency, a hotel, a tour operator, a destination marketer, or an individual with a passion for travel, having a well-designed and optimized tourism website can greatly benefit your business. In today’s digital age, travelers turn to the internet to research, plan, and book their vacations. Therefore, a strong online presence is essential to capture their attention and convert them into customers.

In this article, we will provide you with a step-by-step guide on how to create a tourism website that stands out from the crowd. We will cover everything from planning and domain selection to content creation, design, and search engine optimization (SEO). By following these steps, you will be able to create a compelling website that attracts visitors and boosts your online visibility.

So, whether you are starting from scratch or looking to revamp your existing website, let’s dive into the world of tourism website creation and discover how you can take your travel business to new heights.

Step 1: Planning your tourism website

Before diving into the technical aspects of website creation, it’s important to start with a clear plan. Proper planning will ensure that your website aligns with your goals and caters to your target audience. Here are some key considerations to keep in mind:

• Define your target audience: Determine the type of travelers you want to attract. Are you targeting adventurous backpackers, luxury travelers, or families? Understanding your audience will help you tailor your website content and design accordingly.
• Set clear goals: What do you want to achieve with your tourism website? Whether it’s to increase bookings, generate leads, or provide information, clearly define your goals to guide your website development process.
• Research your competitors: Take a look at other tourism websites in your niche to get insights into design trends, content strategies, and user experience. This will help you identify gaps and find unique ways to differentiate your website.
• Create a sitemap: A sitemap is a visual representation of the structure of your website. It outlines the main pages, categories, and sub-categories. Mapping out your website structure will help you organize your content and ensure easy navigation for visitors.
• Plan your website sections: Based on your target audience and goals, decide what sections your website will have. Common sections for a tourism website include destinations, tours, accommodations, activities, and travel tips.
• Think about user experience: Put yourself in the shoes of your website visitors. Consider how they will navigate your website, what information they will be looking for, and how you can make their experience intuitive and enjoyable.

By carefully planning your tourism website, you lay the foundation for a successful online presence. It sets the stage for the next steps of domain selection, content creation, and design. Remember, a well-thought-out plan will save you time and effort in the long run and ensure that your website effectively serves your target audience.

Step 2: Choosing a domain name and web hosting

Once you have a clear plan for your tourism website, it’s time to choose a domain name and web hosting provider. Your domain name is the address that visitors will use to access your website, while web hosting is the service that allows your website to be accessible on the internet. Here’s what you need to consider:

• Choose a memorable domain name: Your domain name should be easy to remember, relevant to your business, and preferably include keywords related to your tourism niche. Avoid using numbers, hyphens, or confusing spellings that may make it harder for visitors to find you.
• Select a reputable web hosting provider: Look for a hosting provider that offers reliable and secure hosting services. Consider factors such as server uptime, customer support, scalability, and pricing. Read reviews and compare different options to make an informed decision.
• Consider your website’s scalability: If you plan on growing your tourism business in the future, consider a hosting provider that offers room for scalability. This will ensure that your website can handle increased traffic and accommodate new features as your business expands.
• Check for domain availability: Before finalizing your domain name, make sure it’s available. Conduct a domain name search to ensure that there are no trademarks or legal issues associated with your chosen name.
• Opt for SSL security: In today’s digital landscape, website security is crucial. Look for a hosting provider that offers SSL (Secure Sockets Layer) certificates to encrypt sensitive data and ensure a secure browsing experience for your visitors.
• Consider additional features: Some hosting providers offer additional features such as email hosting, website backups, and website builders. Evaluate these features based on your requirements and choose a provider that offers the best value for your tourism website.

Choosing the right domain name and web hosting provider is a critical step in the creation of your tourism website. Your domain name represents your brand, while your hosting provider determines the availability and performance of your website. Take your time to research and choose wisely to set a strong foundation for your online presence.

Step 3: Selecting a content management system (CMS)

A content management system (CMS) is a software that allows you to manage and organize the content on your website without the need for technical expertise. Choosing the right CMS is crucial as it determines the ease of website management, scalability, and flexibility. Here are some popular CMS options for your tourism website:

• WordPress: WordPress is one of the most widely used CMS platforms, known for its user-friendly interface and extensive plugin options. It offers a wide range of themes and templates specifically designed for tourism websites. WordPress also offers robust SEO plugins to optimize your website for search engines.
• Joomla: Joomla is another popular CMS that provides a balance between simplicity and flexibility. It offers a range of extensions and templates to customize your website. Joomla is known for its strong user community and multilingual capabilities, making it suitable for tourism websites catering to international audiences.
• Drupal: Drupal is a powerful CMS that offers a high level of customization and scalability. It is suitable for tourism websites that require complex functionality and data management. However, Drupal has a steeper learning curve compared to other CMS options.
• Magento: If your tourism website involves e-commerce functionalities, Magento is a preferred CMS choice. It offers advanced features for managing product listings, inventory, and customer transactions. Magento is known for its scalability and robustness, making it suitable for large-scale tourism businesses.

When selecting a CMS for your tourism website, consider the specific needs of your business and the expertise of your team. Factors to consider include ease of use, available plugins and extensions, community support, security, and ongoing maintenance requirements. You may also consult with a web development professional to assess which CMS best suits your goals and technical capabilities.

By selecting the right CMS for your tourism website, you’ll have a powerful tool to manage and update your content effortlessly. This will save you time and effort in the long run, allowing you to focus on providing engaging and informative content to your visitors.

Step 4: Designing the layout and structure of the website

The design of your tourism website plays a crucial role in attracting and engaging visitors. It should be visually appealing, user-friendly, and aligned with your brand image. Here are some key considerations when designing the layout and structure of your website:

• Choose a visually appealing theme: Select a theme or template that aligns with the image you want to portray. Consider the color scheme, typography, and overall aesthetics of the theme. Ensure that it is responsive, meaning it adapts to different screen sizes and devices.
• Create a clear and intuitive navigation: Visitors should be able to easily navigate through your website and find the information they’re looking for. Keep the menu structure simple and organized. Use descriptive labels and consider including dropdown menus for subcategories.
• Focus on user experience: Put yourself in the shoes of your website visitors and think about how they will interact with your site. Make sure the layout is clean and uncluttered, with important information and call-to-action buttons easily visible. Optimize page loading speed to ensure a smooth browsing experience.
• Incorporate captivating visuals: Use high-quality images and videos that showcase the beauty of your destinations or the amenities of your accommodations. Visual content is a powerful tool to capture the attention of visitors and inspire them to explore further.
• Highlight unique selling points: Identify the unique aspects of your tourism business and showcase them prominently on your website. This could be special tours, exclusive experiences, or personalized customer service. Emphasize these points to differentiate yourself from competitors.
• Include clear calls-to-action: Guide visitors towards the desired actions, whether it’s booking a tour, subscribing to a newsletter, or contacting you. Use prominent buttons, engaging copy, and persuasive language to encourage conversions.
• Optimize for mobile: More and more people are browsing the internet on their mobile devices. Ensure that your website is mobile-friendly and offers a seamless experience across different screen sizes. Test your website on various devices to ensure responsiveness.

When designing your website’s layout and structure, focus on creating a visually appealing and user-friendly experience. Think about how to make information easily accessible, engage visitors through visuals, and guide them towards taking action. By investing time and effort into the design process, you’ll create a tourism website that captivates visitors and encourages them to explore all that your business has to offer.

Step 5: Creating engaging and informative content

Content is the backbone of your tourism website. It’s what provides value to your visitors and helps them make informed decisions. Creating engaging and informative content is essential for attracting and retaining your target audience. Here’s how you can craft compelling content for your tourism website:

• Know your audience: Understand who your target audience is and tailor your content to their interests and needs. Research their demographics, preferences, and pain points to create content that resonates with them.
• Provide destination guides: Create detailed guides for popular destinations, including information on attractions, activities, accommodations, local cuisine, and transportation. Include insider tips and recommendations to help visitors plan their trips.
• Showcase your expertise: Position yourself as a trusted authority in the tourism industry by sharing your expertise and insights. Create blog posts, articles, or videos that offer valuable travel tips, packing guides, safety advice, or cultural information.
• Include customer testimonials: Feature testimonials from satisfied customers to build trust and credibility. Highlight positive experiences and showcase how your tourism services have enhanced their travel experiences.
• Utilize storytelling: Engage your audience by telling stories that evoke emotions and create a connection. Share personal experiences, anecdotes, or success stories to make your content more relatable and memorable.
• Optimize for SEO: Incorporate relevant keywords throughout your content to improve your website’s visibility in search engine rankings. However, prioritize creating high-quality, user-focused content that provides value over keyword stuffing.
• Include captivating visuals: Enhance your content with attention-grabbing images, videos, and infographics. Visual content not only adds visual appeal but also helps convey information more effectively.
• Update regularly: Keep your website fresh and engaging by regularly adding new content. This could be through blog posts, news updates, or seasonal promotions. Regular updates not only keep visitors coming back but also improve your search engine rankings.

By focusing on creating engaging and informative content, you’ll be able to capture the attention of your target audience and establish your tourism website as a valuable resource. Remember to keep your content relevant, authentic, and aligned with your brand identity to create a memorable experience for your visitors.

Step 6: Integrating multimedia elements (photos, videos)

One of the most effective ways to engage and entice visitors to your tourism website is through the use of multimedia elements such as photos and videos. These visual components can showcase the beauty of destinations, bring experiences to life, and inspire potential travelers. Here’s how you can integrate multimedia elements into your website:

• Capture stunning photography: Invest in high-quality professional photography that showcases the unique features of your destinations, accommodations, or tours. Striking images can capture the attention of visitors and encourage them to explore further.
• Create captivating videos: Videos offer an immersive experience and can convey the excitement and thrill of your tourism offerings. Produce videos that highlight key attractions, showcase customer testimonials, or provide virtual tours to give potential visitors a taste of what to expect.
• Optimize media for fast loading: Compress images and videos without compromising quality to ensure fast loading times. Slow-loading media can lead to a negative user experience and increase bounce rates.
• Organize media into galleries and slideshows: Group related photos or videos into visually appealing galleries or slideshows. This allows visitors to easily browse through multiple images or videos without overwhelming the page.
• Embed videos from platforms such as YouTube or Vimeo: Instead of hosting videos directly on your website, consider embedding them from popular video platforms. This helps reduce bandwidth and improves overall website performance.
• Add captions and descriptions: Provide context and information for your multimedia elements by adding captions or descriptions. This helps visitors understand the significance of the visuals and enhances their overall experience.
• Encourage user-generated content: Get your audience involved by encouraging them to share their travel photos or videos on your website or social media platforms. User-generated content adds authenticity and showcases real experiences.
• Consider virtual reality (VR) or 360-degree imagery: For a truly immersive experience, consider utilizing virtual reality or 360-degree imagery. This allows visitors to explore destinations or accommodations from different angles, giving them a sense of being there.

By incorporating multimedia elements into your tourism website, you can create a visually captivating experience for your visitors. Striking photography, engaging videos, and other visual media can inspire and persuade potential travelers to choose your offerings over competitors. Remember to optimize media for fast loading and ensure that the visuals are authentic, appealing, and aligned with your brand identity.

Step 7: Incorporating booking and reservation features

For many tourism businesses, the ability to accept online bookings and reservations is crucial to their success. By incorporating booking and reservation features into your website, you can streamline the booking process, boost conversions, and provide a convenient experience for your customers. Here’s how you can implement these features:

• Choose a reliable booking system: Select a booking system or plugin that caters to the specific needs of your tourism business. Look for features such as availability calendars, multiple payment options, and booking confirmation notifications. Do thorough research and choose a system that integrates well with your website’s CMS.
• Create clear and comprehensive booking forms: Design user-friendly booking forms that are easy to fill out. Include fields for important details, such as dates, number of participants, preferred accommodations, and any special requirements. Make sure to ask for contact information so you can easily reach out to customers if needed.
• Showcase availability and pricing: Provide real-time availability updates for your tours, accommodations, or services. Clearly display pricing information, any available discounts, and additional fees upfront. Transparency in availability and pricing helps customers make informed decisions and reduces the chances of booking conflicts.
• Offer secure online payment options: Implement secure and trusted payment gateways to ensure a safe online transaction process. Popular options include PayPal, Stripe, or integrated payment solutions like WooCommerce. Display security badges or logos to instill confidence in customers.
• Incorporate upselling and cross-promotion: Use the booking process as an opportunity to offer additional products or services. For example, if customers are booking a tour, suggest related activities or add-ons that enhance their overall experience. Cross-promote your other offerings to encourage customers to explore more options.
• Send automated confirmation and reminder emails: Once a customer makes a booking, send them an automated confirmation along with the necessary details. Also, consider sending reminder emails closer to the booked dates. These automated emails provide reassurance and keep customers informed and engaged.
• Provide customer support: Clearly display your contact information or a dedicated customer support form on your website. Respond promptly to customer inquiries, whether it’s regarding bookings, cancellations, or other queries. Exceptional customer service can enhance customer satisfaction and increase repeat bookings.
• Regularly update and monitor your booking system: Ensure that your booking system is up to date with accurate availability and pricing information. Regularly test the booking process to identify and resolve any issues or bottlenecks that may deter customers from completing their bookings.

By incorporating booking and reservation features into your tourism website, you provide a seamless and convenient experience for your customers. The ability to book and reserve online increases customer satisfaction and encourages them to choose your offerings over competitors. With a reliable and user-friendly booking system in place, you can streamline your operations and focus on delivering exceptional travel experiences.

Step 8: Implementing social media integration

Social media has become an integral part of our daily lives, and incorporating social media integration into your tourism website can significantly enhance your online presence and engagement with your target audience. By implementing social media integration, you can leverage the power of social platforms to drive website traffic, promote your offerings, and connect with potential customers. Here’s how to get started:

• Add social sharing buttons: Include social sharing buttons on your website’s pages and blog posts. This allows visitors to easily share your content on their own social media profiles, expanding your reach and visibility.
• Display social media feeds: Showcase your social media content directly on your website. Embed feeds from platforms like Facebook, Instagram, or Twitter to provide real-time updates and encourage visitors to follow and engage with your social profiles.
• Encourage user-generated content: Prompt your website visitors to share their travel experiences by using specific hashtags or tagging your social media accounts. Curate and display user-generated content on your website to build trust and foster a sense of community.
• Add social media buttons: Place social media buttons linking to your social profiles in a prominent location on your website, such as the header or footer. This makes it easy for visitors to connect with you on various platforms.
• Integrate social login: Allow visitors to log in or sign up on your website using their social media accounts. This simplifies the registration process and eliminates the need for visitors to fill out lengthy forms.
• Promote social media contests and giveaways: Run contests or giveaways on your social media platforms and promote them on your website. Encourage visitors to participate and share the contest with their social networks to increase brand visibility.
• Include social proof: Showcase social proof, such as the number of followers, positive reviews, or testimonials, on your website. This builds trust and credibility, enhancing the confidence of potential customers in choosing your tourism offerings.
• Create social media buttons: Place social media buttons linking to your profiles in a visible location on your website. This allows visitors to easily connect with you on various platforms.
• Engage with your audience: Actively monitor and respond to comments, messages, and mentions on your social media platforms. Engage in conversations, answer inquiries, and acknowledge feedback or reviews. This demonstrates your commitment to customer service and fosters a sense of connection with your audience.

By implementing social media integration into your tourism website, you can amplify your brand reach, foster engagement, and create a community of loyal followers. Leverage the power of social media to promote your offerings, build trust, and connect with potential customers in a dynamic and interactive way.

Step 9: Optimizing the website for search engines (SEO)

Search engine optimization (SEO) is crucial for increasing your tourism website’s visibility in search engine rankings and driving organic traffic. By optimizing your website, you can improve its chances of being discovered by potential customers. Here are some key tips to optimize your tourism website for search engines:

• Perform keyword research: Identify relevant keywords that are commonly searched by your target audience. Use keyword research tools to find high-volume and low-competition keywords to incorporate into your website’s content.
• Create high-quality, unique content: Develop informative and engaging content that addresses the needs and interests of your target audience. Incorporate the identified keywords naturally within your content, including headings, paragraphs, and meta tags.
• Optimize meta tags: Write compelling meta titles and descriptions that clearly convey the purpose and value of each page. Use relevant keywords within the meta tags to improve your website’s visibility in search results.
• Optimize your website’s structure and navigation: Ensure your website has a clear and logically structured hierarchy. Use header tags (H1, H2, etc.) to organize your content and improve readability. Implement breadcrumbs to help users navigate your website easily.
• Optimize for local search: If you have a localized tourism business, optimize your website for local search. Include your business address, contact information, and localized keywords within your content. Register your website on Google My Business and other relevant online directories.
• Utilize internal and external linking: Link relevant pages within your website’s content to guide visitors and search engines to related information. Also, consider obtaining high-quality backlinks from reputable websites in the tourism industry to improve your website’s authority and search rankings.
• Optimize for mobile devices: Ensure your website is mobile-friendly and responsive. With the increasing use of mobile devices for travel research and bookings, a mobile-friendly website is essential for improving user experience and search engine rankings.
• Optimize page loading speed: Website speed is a crucial ranking factor. Optimize your website by compressing images, minifying CSS and JavaScript files, and utilizing browser caching. Regularly monitor and optimize your website’s speed to ensure fast loading times.
• Monitor and analyze performance: Utilize web analytics tools, such as Google Analytics, to track the performance of your website. Monitor key metrics such as organic traffic, bounce rate, and keyword rankings. Analyze the data and make data-driven decisions to further optimize your website.

By implementing SEO strategies into your tourism website, you increase the visibility and discoverability of your business in search engine results. A website that is optimized for search engines will attract more organic traffic, improve user engagement, and ultimately drive conversions and bookings for your tourism business.

Step 10: Testing and launching your tourism website

Before launching your tourism website, it’s essential to thoroughly test its functionality, usability, and performance. Testing ensures that your website is free from errors and provides a seamless experience for your visitors. Follow these steps to test and launch your website:

• Check for cross-browser compatibility: Test your website on different browsers (such as Chrome, Firefox, Safari, and Edge) to ensure it displays properly and functions correctly across all platforms.
• Test responsiveness: Your website should be responsive and adapt to different screen sizes and devices. Test it on various devices, including desktops, laptops, tablets, and mobile phones, to ensure a consistent and user-friendly experience.
• Validate code: Run your website’s HTML and CSS through a validation tool to ensure it conforms to industry standards and best practices. This helps identify any coding errors or inconsistencies that may affect website performance.
• Test all links and forms: Click through all links on your website to check for broken links or incorrect redirects. Fill out and submit all forms to ensure they function correctly and capture data accurately.
• Review content for accuracy and consistency: Double-check all content, including text, images, and videos, for accuracy and consistency. Ensure that all information is up to date, spelling and grammar are correct, and visuals are properly displayed.
• Optimize for site speed: Use website performance tools to analyze and optimize your website’s loading speed. Compress images, minify CSS and JavaScript files, and leverage browser caching to improve loading times.
• Set up analytics and tracking: Install web analytics tools, such as Google Analytics, to track website performance and visitor behavior. Set up conversion tracking to monitor and measure the effectiveness of your marketing campaigns.
• Secure your website: Implement security measures such as SSL certificates to ensure that sensitive information is encrypted and transactions are secure. Regularly update your CMS, plugins, and themes to patch any vulnerabilities.
• Backup your website: Create regular backups of your website’s files and database to safeguard against any data loss or technical issues. Store backups securely off-site or use a trusted backup service.
• Launch and monitor: Once you have thoroughly tested your website, it’s time to launch it. Monitor its performance after launch, track key metrics, and make adjustments as necessary to continually improve user experience and achieve your business goals.

By following these testing and launching steps, you can ensure that your tourism website is running smoothly and ready to attract and engage visitors. Regularly monitor and update your website to adapt to changing user habits, industry trends, and search engine algorithms. With a well-designed, optimized, and tested website, you’ll be well-positioned to succeed in the highly competitive tourism industry.

Creating a successful tourism website requires careful planning, attention to detail, and a focus on delivering an exceptional user experience. By following the steps outlined in this guide, you can build a tourism website that stands out from the competition, attracts visitors, and drives conversions. Let’s recap what we’ve covered:

We started with the importance of planning, understanding your target audience, and setting clear goals for your website. Then, we discussed key decisions such as choosing a domain name and web hosting provider, selecting a content management system (CMS), and designing the layout and structure of your website. We explored the significance of creating engaging and informative content, integrating multimedia elements, incorporating booking and reservation features, and implementing social media integration.

Furthermore, we emphasized the importance of optimizing your website for search engines through keyword research, high-quality content creation, and technical optimizations. Finally, we highlighted the significance of thoroughly testing and launching your website, ensuring its responsiveness, functionality, and usability.

Remember, building a successful tourism website is an ongoing process. Regularly update your content, monitor website performance, and analyze user behavior to stay ahead of trends, serve your audience better, and drive continued growth.

With a well-designed and optimized tourism website, you’ll be able to showcase your offerings, attract new customers, and cultivate a strong online presence in the travel industry. So, roll up your sleeves, follow these steps, and get ready to launch a tourism website that leaves a lasting impression on your visitors and drives the success of your tourism business.

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The 10 Best Designed Tourism Websites in the World 2022

Mary Ann Ha , Skift

June 15th, 2022 at 2:30 AM EDT

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

Mary Ann Ha

Almost every tourist these days is making decisions about their travels based on what they see online. From themed trips to budgeted food tours, travelers crave previews of potential destinations and surf the internet to learn anything they can about a new and exciting spot.

Due to intense levels of pent-up travel demand followed by impulsive and impatient post-pandemic travelers, tourism website design is more important now than ever before. The competitive space for well-designed websites is more ambitious, and reliance on digital platforms as a dependable resource for travel inspiration is at an all-time high. Looking at the Gen Z traveler, it’s easy to notice that attention spans have shortened immensely, and tourists are treating trip planning like a shopping experience, picking and choosing elements of their vacations after engaging in a few seconds of appeal.

With that being said, tourism organizations are slowly learning that the old ways simply don’t work anymore — paragraphs of information on the screen, redirection that continues tab after tab, slow and clunky navigational experiences, depressing color palettes, and promotional descriptions of sites that don’t answer any of the truly important questions, especially for a more conscious traveler worried about climate change, and other threats.

After two years of rapidly-evolving digital growth, several websites have succeeded in breaking out of that dull and repetitive cycle. Here is Skift’s 2022 list of best designed tourism websites — ones that hit the spot both visually and navigationally, and are taking note of what the modern traveler wants, how they think, and most importantly, how they behave.

1. Visit Iceland

The clean-cut and minimalistic nature of Nordic graphic design works well to communicate visual appeal, send concise messages with clarity (or humor), and entice further curiosity with minimal effort, especially in the website world. Visit Iceland leads our list with a transitional homepage display, decorated with background images that hover along the page as they overlap and interact with the text on the screen, making the website feel inviting and alive.

As users scroll further down, the website displays excellent examples of utilizing the organized nature of drop-down menus and vertically moving lists. With a clean white background and bold capitalized black font, readers are able to quickly catch sight of what they want to read, without feeling overwhelmed by options. Blog articles of potential itineraries and Iceland travel tips are also organized in a format reminiscent of Youtube, integrated with carousel elements that are easy to view via mobile phone. 

Accessibility to greener travel options within the website is always a plus — Visit Iceland has an entire page dedicated to helping travelers join in on Iceland’s commitment to preserving their nature, including a list of environmentally certified businesses, a carbon footprint calculator, and an easy-to-follow list of tips for sustainable travel in Iceland.

2. Visit California

While the homepage might look typical at first glance, Visit California’s “Experience California” layout is one of the best designs we’ve seen in the tourism website game. Swipe left as soon as you get onto the landing page (a surprising, but not too complicated way to navigate the site, which keeps visitors engaged), and users are immediately whisked into a three-dimensional space to explore what the state of California has to offer to their tourists.

To the new millennial and Gen Z traveler, design and aesthetic can be just as or more important as destination information and travel guidance. Interactive visuals and bold colors speak to the character of California as a vacation spot, filled with globally cultural experiences and advanced businesses in design and technology — adding to the visitor’s impression of what a trip to California could be like. 

As the home of Los Angeles and the land of influencers, Visit California also fully embraces the use of User-Generated Content as a promotional tool, and displays this in an easy-to-digest format.

3. Z ürich Tourism

Speaking of Nordic graphic design and user-generated content, the official website for the city of Zurich is another example of the excellent use of white space. Dedication to sans serif typography, a two-to-three cool tone color palette, and an extremely simplistic, clean layout keeps visitors from feeling overwhelmed and allows for a breathing space to go through all the activities offered on the website. 

Beneath several of the suggested activities, restaurants, and bars, the Zurich website also labels whether the business is open or the service is being offered in real time, a unique feature that can be extremely helpful for travelers who are looking for last minute places to enjoy or spontaneously plan a day trip.

Their user-generated content page is a delightfully neat design, with the page tab linked as a single hashtag in the top menu. The entire page acts as a unified social media feed, making all their social media coverage on Facebook, Twitter, and Instagram visually accessible in one view.

3. Visit Brazil

Visit Brazil has all information and links available on their homepage, split into four sections: Experiences, Destinations, Regions, and Travel Information. 

Aesthetically, a framework of yellow is filled with a line-up of action-packed visuals, picture and video, and a section dedicated to Instagram content. They know their visitors, and they recognize that in-your-face video content appeals to those who are looking for some sort of adventure. The video that takes up the entire homepage display keeps visitors engaged at initial glance, and while the website prioritizes promoting their adventurous activities, they balance “fun” with “necessity” and make sure to give easy access to the safety information travelers will need to know when coming to Brazil.

We all know New York City could be its own state, with experience offerings that are equivalent to those of a country.

Set up like a booking site, the NYCgo’s most impressive elements include the UX framework that is deeply familiar to the modern traveler — searching for hotels or accommodations via a search engine reminiscent to short-term rental or airline sites, being able to “like” and save posts or articles for later referral, and of course, a function that offers filtered options to find activities and locations catered to the visitor’s personal preference.

The bold, graffiti-like font that covers the homepage and is used throughout the website is simple, which is a necessary move considering how much text is on the front page. It’s also a great aesthetic choice, a subtle way of speaking to the headlines that cover billboards in NYC. While the website offers slews of information on the homepage, the way it is formatted and presented to the user keeps the aesthetic uncluttered and down-to-earth.

6. Visit Finland

From the logo, to overall design, to choice of font, Visit Finland’s website displays similarities to another extremely popular rental booking site, but when it comes to approachability and visual appeal, borrowing those design elements works in their favor.

The website is a smooth, transparent, and, of course, familiar experience — one that is both modular and linear, showing dedication to navigational simplicity. The design does not shy away from white space and minimalism much like its Nordic counterparts also on this list. Complete use of full-screen photos and stunning imagery is a highlight, as well as the level of scroll-responsive interactivity visitors experience as they explore the site. 

This website also displays various Finnish activities and locations through the save/heart feature, referencing a user experience often seen in online shopping or Pinterest mood boards. The layout feels particularly responsive to the nature of the Gen Zers who spend all their time on social media “saving” posts and ideas.

7. Visit Australia

Like we’ve seen on other websites on the list, the Visit Australia website is hugely loyal to the tile format, which could feel silly if overused, but because the tiles are lined up and sectioned in a cohesive manner, visitors will find it extremely easy to find options for each and every aspect of destination planning. The homepage is lined with left-right carousels of vertical images, appealing to younger generations and optimized for mobile formats.

Drop down menus are also a highlight for this website design. Instead of cluttering the frame with an overwhelming amount of text, the tile format keeps the menu options visually engaging for the user. Integration of beautiful imagery within every step of the user experience shows great dedication towards marketing the destination, which is, ultimately the main purpose of a tourism organization. 

The Visit Australia website offers everything, from itineraries and cultural or geographical activity guides to budgeting and accommodation deals. Recognizing that budget is an important factor for many travelers is also a major plus for any tourism website, as it keeps website visitors within the website instead of browsing other platforms for “best or most affordable deals”. 

Perhaps the highlight of the site is Explore Australia in 8D, an interactive exploratory experience that allows visitors to move through a map of the entire mainland of Australia, including a few islands surrounding the area, and see what each region has to offer, from attractions to lodging and food.

As much as Peru is receiving growing interest as a travel destination in recent years, the country also seems to be extremely conscious about communicating COVID safety measures and restrictions to potential tourists. The immediate landing page of the tourism website gives visitors easy access to ways to prepare and plan for a trip to Peru from home, beginning with multiple avenues to check and double check updated Covid protocols. Showing this level of diligence to Covid measures not only communicates the fact that Peru takes safety protocols seriously, but also allows for international travelers to cross ‘testing or vaccination requirements’, still a major concern at this time, off their list of potential worries.

The team at Peru Travel also takes advantage of the numerous recognitions, media coverage, and awards that Peru receives as a tourism destination, and pushes that at the forefront of their website design. 

The most exciting part of the website is perhaps the VR page, called Peru 360, where one can “visit” various sites throughout Peru in a virtual reality. While this is a method that has grown in popularity amongst a lot of brands during the pandemic, very few official tourism websites have been successful in offering a well-established experience that feels interactive beyond typical images or videos. 

9. Visit Italy

Italy has long-been a tourist-heavy destination, and the team at Visit Italy knows it. At the forefront of their website are easy ways to search, budget, and book the top tourist attractions through the best deals. Viewers barely need to scroll down the homepage before getting immediate access to the Ticket Carousel, with exact prices listed by attraction or location.

Visit Italy’s website isn’t the most ambitious platform design-wise, but it prioritizes digestible formats, such as buttons for each step in planning or tiled carousels, and feels easy-to-navigate overall, especially considering all the information on their homepage.

It’s clear that the website knows what their visitors need — to beat lines, to get the best prices, and to make the most of their time in one of the most famous cities in the world that Italy has to offer. The site is ideal for the tourist who needs to prioritize planning and booking over aesthetic photo inspirations. The website also acts as a search engine of sorts, and does not shy away from redirecting their visitors to other booking sites or options in order to make the best decisions.

10. Visit Greenland

Visit Greenland’s website also sets up like a familiar search engine site (a trend we are observing across most of the designs on this list) but serves mostly for travel inspiration and local informational purposes. The layout of the website is simple and loyal to the use of white space, which allows for their unique graphic design elements to shine through in this particular design. 

Not only are the three-dimensional illustrations beautiful, but they are also interactive, acting as links to the respective relative pages. 

Aside from engaging geographic and cultural graphics, the website also lines up options of various package tours that lead to external provider links, who are more well-versed in helping potential visitors move forward in their planning and exploration process. Because Greenland is a nature-heavy travel destination, the website focuses on displaying a variety of outdoor activities — based on personal interests or geographical location — in order to prevent travelers from feeling deprived of diverse activities. 

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Innovative methods in the digital world are getting increasing ambitious day by day and website designs are trying to be as responsive as possible, as to make sure they maintain their presence in the travel planning space.

In addition to the websites on our list, several other tourism organizations are diving into unique measures to gain attention from the ever-so-hungry tourist of the post-pandemic travel world. Interactive games, like Cape Town’s Virtual Game Tourism Campaign , are one of the few ways these organizations hope to attract younger audiences and give a virtual taste of their destination to potential travelers. The Machu Pichu 360 website invites visitors to enter the world of VR and includes auditory stimulants, a step up from the Peru 360 page in our list, that engages both eyes and ears to fill the void travelers have all been experiencing during Covid.

With the competitive space for tourism websites expanding at an increasing speed and mobile apps taking the spotlight from website platforms , tourism organizations and designers will most likely continue to borrow elements of the newly digital world to keep their platforms running.

Tags: climate change , design , digital , Digital Marketing , generation z , online booking , online travel , pandemic , tourism , tourism boards , tourism campaigns , websites

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10 Best Travel Website Design Examples That Will Make You Want to Pack Your Bags

published 13, October 2020

updated 24, July 2023

For several years, tourism has been a significant contributor to the global economy, and many countries rely on this sector for their GDP growth. However, the COVID-19 pandemic presented an unparalleled challenge to the industry in 2020. With most countries imposing travel restrictions or in lockdown, tourism faced immense pressure to stay afloat.

With the internet being the primary source of information for many people, travel websites have become crucial in providing comprehensive details about tourism services and attractions. It’s no wonder that tourism companies invest heavily in their online platforms, ensuring they are as user-friendly as possible.

As a web design agency that has worked with various travel agencies, we understand the importance of creating exceptional travel websites in 2023. We’ve compiled a list of some of the best travel website designs to get you inspired.

Captivating Travelers: Must-Have Features for an Outstanding Tourism Website

Before we start exploring the best travel websites, let’s define what makes a great tourism platform and what features you should consider when designing one in 2023.

• Visually Appealing Design: A clean, modern, and visually appealing design is crucial for capturing visitors’ attention. High-quality images and videos showcasing the destination’s highlights, culture, and natural beauty are essential for evoking a sense of wanderlust.
• Easy Navigation: A user-friendly interface with clear navigation menus and a logical site structure ensures that visitors can quickly find the information they’re looking for. Including a search function, filters, and categorization of content can further enhance the browsing experience.
• Mobile Responsiveness: A responsive design ensures that the website is accessible and functional on various devices, including smartphones and tablets. This is important as a significant portion of users access websites on mobile devices, especially while traveling.
• Informative Content: Provide detailed, up-to-date, and accurate information about the destination’s attractions, accommodations, restaurants, and activities. Content should be written in a captivating and engaging manner, enticing visitors to explore and plan their trip.
• Multilingual Support: Offering content in multiple languages increases the website’s accessibility to a broader audience, ensuring that travelers from different linguistic backgrounds can comfortably navigate and understand the information provided.
• Interactive Maps: Incorporate interactive maps that allow users to explore the destination, find nearby attractions, and get directions. This helps visitors plan their routes and visualize the proximity of various points of interest.
• Personalization: Personalized recommendations based on users’ preferences and interests can enhance the user experience and make the website more relevant to individual visitors.
• Social Media Integration: Incorporate social media sharing buttons and feeds, allowing users to share their favorite attractions, accommodations, and experiences with their networks. This not only amplifies the destination’s reach but also adds a layer of social proof.
• Reviews and Testimonials: Including reviews and testimonials from previous visitors adds credibility to the website and helps potential travelers make informed decisions about their trip.
• Online Booking and Reservation System: A seamless and secure online booking system for accommodations, tours, and activities simplifies the planning process for travelers and increases the likelihood of them making reservations directly through the website.
• Contact Information and Support: Provide clear contact information and support options, such as email, phone, or live chat, to assist visitors with any questions or concerns they may have while planning their trip.

By integrating these features, a tourism website can effectively engage visitors, provide valuable information, and ultimately inspire them to book their next adventure.

Best Travel Website Design Examples

Here are some examples of travel websites that excel in design and functionality. These websites showcase various aspects of an effective tourism website, such as visually appealing designs, easy navigation, informative content, and more.

Experience an Immersive Adventure with Visit Humboldt’s Game-Inspired Travel Website Design

Travel websites often feature beautiful images of faraway destinations but provide minimal information about the services and tours available. However, Visit Humboldt, a travel agency website, is a refreshing change from this norm.

Humboldt County, California, is renowned for its redwood forests and well-developed hiking trails, and Visit Humboldt’s web design provides an immersive adventure for visitors. The one-page, game-inspired interface allows users to choose between activities, places to stay, and interesting spots to visit. Users can add their preferred options to a virtual suitcase, which will be planned and scheduled to create a personalized travel itinerary.

Visit Humboldt’s website design features clickable elements and interlinked pages, ensuring visitors stay longer on the site, improving the company’s SEO parameters, and creating a memorable brand voice . The interactive user experience of the site makes it difficult to leave, as users can watch beautiful scenery, learn about the various regions of Humboldt County, and experience the whimsical and magical character of the California countryside.

If you’re looking for an innovative and engaging travel website design, Visit Humboldt is the perfect choice.

Tour Partner Group Website Development and Design: User-Friendly and Functional with a Corporate Look

Tour Partner Group is a collective of destination management companies from various European travel agencies that specialize in providing tailor-made tours in the United Kingdom, Ireland, the Nordics, and the Baltic states. The Tour Partner Group website is incredibly user-friendly, with a variety of photos, readable text, and easy navigation. Visitors can browse the company’s main destinations, brochures, and learn more about their history and services.

Ester Digital developed and designed the Tour Partner Group website , ensuring it was bold, colorful, and functional, with a clear corporate look and sleek visual architecture. The designers made sure to balance the bright corporate colors with a welcoming and inviting design that supports the website’s usability. Micro-interactions, animations, and icons were added to enhance the user experience, and the mobile version of the platform was optimized for all devices.

Context Travel: A Travel Agency Website with a Smooth and Transparent Design

Context Travel is a travel company that provides tours with specific themes and objectives, such as art, Jewish heritage, cuisine, and more. All tour guides are highly trained and specialize in their respective areas, providing expert knowledge about topics and locations that visitors are interested in.

The Context Travel website design is smooth and transparent, focusing on clearly arranged information blocks rather than flashy photos or colorful images . The website’s tone does not overtly advertise its expertise, but the platform’s design appeals directly to its audience’s needs. Context Travel is a prime example of a travel company that has tailored its position in the market to provide customers with a special and memorable experience.

Outlines: How Color Palette Can Boost Your Travel Website Design

Outlines is a travel agency that caters to non-tourists by promoting a low ecological footprint, supporting local communities in the places they visit, and expanding travelers’ horizons emotionally, as well as physically and geographically. The Outlines website design reflects this unconventional approach, with Mars-like landscape photos and neatly arranged information blocks that focus on the company’s message.

The website’s orange color is used consistently throughout, even in small details such as transport icons, to ensure cohesiveness and brand recognition. The company’s routes are listed according to difficulty mode, with each trip described thoroughly, including the number of participants and main destination points. Their creative approach to traveling is reflected in the use of contrasting colors and additional icons that serve illustrative purposes.

Rome2Rio: The Travel Agency Website with Ultimate Functionality

Rome2Rio is a travel agency website that offers innovative and practical tools for finding transportation around the world. Although the website’s design is not the most distinctive or eye-catching, its functionality more than makes up for it. Rome2Rio’s tools facilitate the process of finding transportation, providing several alternatives and transportation types at a time.

This travel agency site is particularly useful for those planning a long-distance journey or on a budget and need to see all possible financial options. Rome2Rio carefully plans the trip and shows the cheapest ways to travel along the entire route. In addition to transportation schedules, the website can track bookings for hotels, airports, and car rides. Visitors can create an account and manage all their booking details themselves.

Arctic Wild’s User-Friendly Tourism Website: Your Guide to Alaska

Arctic Wild is a tourism website dedicated to the areas near Fairbanks, Alaska, offering classic hiking, rafting, camping, and photography trips. Visitors can view all scheduled trips, make reservations, and request custom-made trips tailored to their specific needs. The website’s navigation is clear, and all calls to action and clickable elements are easy to find and use.

The homepage features breathtaking photos of nature and an incredible presentation video. The harmonious and serene color scheme of the site evokes a sense of tranquility and peacefulness that is associated with Alaska. The website provides an enjoyable user experience , with information that is well-balanced and informative. Visitors can check out the places they plan to visit and see the profiles of guides who will navigate them through the wilderness, contributing to the platform’s personable feel.

The Yacht Week: Engaging Website Design

The Yacht Week is a travel company website that provides an exclusive one-week yachting experience. Visitors can choose between their customized traveling plan or a scheduled-out package. They can also choose their crew, hire skippers and hosts, or find new members to add via a special search tool if their team is less than 12 members.

The website’s white and blue color palette and large negative space areas fully explore the sea theme. The site features numerous inviting photos of people enjoying the sun and having fun on yachts. Visitors can feel the light sea breeze and can’t help but be tempted to try out The Yacht Week’s services.

As an industry leader in the given niche sphere, The Yacht Week’s navigation tools are impeccable, and the information provided on the website is full and detailed. The platform also features a nicely structured blog with insights and promotional materials.

Experience England: Elegant and Premium Design

Experience England is a travel agency that provides luxurious and unique events and tours across Wales and England, including London. The website’s elegant and premium design is designed to appeal to even the most demanding clients. The platform is concise, with no overwhelming CTAs, photos, or data blocks. Experience England knows its target audience and appeals directly to them.

The Ester Digital team worked on the travel agency logo and branding, and the logo appears across all website pages. The color palette of royal blue and gold exudes poise and excellence. The site features photos of the locations where they hold meetings and destinations of some of the tours the company provides. The simplicity and subtleness of the website design lend itself to the brand’s mission to be creative but laconic, relying on the niche they take up and the audience they’re appealing to.

Thrillophilia: Simple and Effective Website Design

Thrillophilia is a travel agency website that offers a variety of extreme activities such as helicopter rides, paragliding, hot air balloon rides, bungee jumping, rafting, and many more. The landing page features CTAs that allow visitors to filter all the available destinations, activities, and locations and book the tour of their choice.

Thrillophilia makes the most of CTAs to hook and draw in users, and the platform also provides an impressive set of statistics on how well the company is doing, listing the number of users, travel experiences, and countries. The website design is simple and straightforward, with no flashy details or colors to detract attention from the numerous pages, CTAs, and blocks of information.

Getaway: The Role of UI/UX Design

Getaway is a travel agency website that provides an escape from the big city to a serene and worry-free break somewhere in the woods, far away from civilization. The website features loads of stunning photos, easy navigation tools, visible CTAs, and a calming color palette. The Getaway team also works on the Getaway Podcast, Getaway Book, Getaway Shop, and The Journal, providing insights, guides, and tips on how to stay sane and deal with modern life challenges.

Getaway offers a perfect solution for people who want to decompress in nature and reconnect with what matters most to them. The website’s design and content focus on providing a calming and relaxing user experience, with easy navigation tools and clear CTAs.

On a Final Note

Travel websites are often associated with overwhelming pop-ups, slow loading times, and excessive images. However, this doesn’t have to be the case. Ester Digital has compiled a list of the best travel website designs in 2023 that demonstrate the potential for travel websites to appeal to various audiences, whether they operate locally or globally, offer exclusive experiences, or cater to a broad range of interests.

There are endless ways to enhance a website’s design, including bold color palettes, informative CTAs, and creative visual arrangements. However, the design of a travel website should reflect the travel agency’s approach, whether it’s a small company or an industry leader. Clear and concise messaging is critical to ensure that travelers don’t end up disappointed with their trip after traveling thousands of miles.

If you’re unsure about how to create a successful travel website, the Ester Digital team is here to help. Contact us for assistance with designing and developing a platform that accurately represents your travel agency and appeals to your target audience.

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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