local tourism adalah

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What Does Local Tourism Mean

Published: December 12, 2023

Modified: December 28, 2023

by Genni Wellman

• Plan Your Trip
• Sustainability

Introduction

When it comes to exploring new destinations and experiencing different cultures, there is a growing trend towards embracing local tourism. Local tourism, also known as community-based tourism or grassroots tourism, is all about immersing oneself in the local community and getting a genuine taste of the destination.

Unlike traditional tourism, which often focuses on popular tourist attractions and staying in mainstream hotels, local tourism offers a more authentic and enriching experience by connecting travelers with local residents, traditions, and customs. It allows visitors to go beyond the surface level and truly understand the essence of a place.

Traveling as a local tourist means venturing off the beaten path, exploring hidden gems, interacting with locals, and contributing to the local economy. It is a way to support sustainable tourism practices, preserve cultural heritage, and promote community development.

In recent years, local tourism has gained significant popularity due to various factors. Firstly, there is a growing interest among travelers in seeking unique and meaningful experiences. Many people are no longer satisfied with superficial sightseeing and are eager to engage with locals and learn about their way of life.

Secondly, the rise of social media has played a crucial role in promoting local tourism. Travelers are sharing their experiences and recommendations online, which influences others to follow in their footsteps. This word-of-mouth promotion has helped uncover lesser-known destinations and contributed to their growth.

Lastly, travelers are becoming more conscious of the impact of their choices. They are looking for ways to minimize their carbon footprint, support local economies, and preserve cultural heritage. Local tourism aligns perfectly with these values, as it allows visitors to have a positive impact on the communities they visit.

In this article, we will delve deeper into the concept of local tourism, its importance, benefits, challenges, and strategies for promoting it effectively. We will also explore successful examples of local tourism initiatives from around the world. So, pack your bags and get ready for a journey into the heart of local tourism!

Definition of Local Tourism

Local tourism can be defined as a form of travel that focuses on immersing oneself in the local community and culture of a destination. It emphasizes grassroots experiences, connecting travelers with the local residents, traditions, and customs of a place. Unlike traditional tourism, which often revolves around well-known tourist attractions and commercial establishments, local tourism highlights the unique aspects of a destination that are not as widely known or explored.

Local tourism goes beyond just visiting a place; it aims to provide travelers with an authentic and immersive experience. It involves staying in locally-owned accommodations, dining at neighborhood restaurants, shopping at local markets, and participating in community events. It encourages travelers to engage with the local population, learn about their way of life, and contribute to the local economy and community development.

One of the key aspects of local tourism is sustainability. It promotes responsible travel practices that minimize the negative impact on the environment and cultural heritage. By supporting small businesses and local initiatives, visitors help to preserve and promote the cultural heritage of a destination. In return, they gain a deeper understanding of the local culture, traditions, and history.

Local tourism can take many forms, depending on the destination and the interests of the traveler. It could involve exploring rural villages, participating in traditional crafts or art workshops, learning about local cuisine, or engaging in cultural performances. The focus is on creating meaningful connections and experiences that leave a lasting impression on both the traveler and the community.

Overall, local tourism offers a unique and alternative way of experiencing a destination. It allows travelers to go beyond the surface level and truly understand the essence of a place through local interactions. By embracing local tourism, travelers not only enrich their own travel experiences but also contribute to the well-being and sustainability of the communities they visit.

Importance of Local Tourism

Local tourism plays a crucial role in the development and sustainability of a destination. It offers numerous benefits, both for the travelers and the local communities. Let’s explore why local tourism is important.

1. Preserving Cultural Heritage: Local tourism helps to preserve and promote the unique cultural heritage of a destination. By supporting local artisans, craftsmen, and cultural initiatives, travelers contribute to the preservation and transmission of traditional customs, practices, and knowledge from one generation to another.

2. Economic Advancement: Local tourism has a significant economic impact on communities. By choosing local accommodations, restaurants, and businesses, travelers channel their spending directly into the local economy. This supports job creation, entrepreneurship, and overall economic development, particularly in rural areas that may otherwise struggle to attract visitors.

3. Sustainable Development: Local tourism promotes sustainable and responsible travel practices. It encourages visitors to reduce their carbon footprint by supporting environmentally friendly initiatives, such as eco-lodges, farm-to-table dining, and nature conservation projects. By minimizing negative environmental impacts, local tourism helps to safeguard natural resources for future generations.

4. Authentic Experiences: One of the key benefits of local tourism is the opportunity to have authentic and immersive experiences. Travelers get the chance to go beyond the typical tourist attractions and interact with the locals. This fosters a deeper understanding of the local culture, traditions, and way of life.

5. Community Empowerment: Local tourism empowers local communities to take control of their own development. By involving local residents in tourism activities, they gain a sense of pride and ownership. This stimulates community involvement, leading to increased social cohesion, cultural appreciation, and self-sufficiency.

6. Diversifying Tourism Offerings: Local tourism helps to diversify the tourism offerings of a destination. It brings attention to lesser-known places, encourages the development of new tourism products and services, and promotes a more balanced distribution of visitors. This reduces the strain on overcrowded tourist hotspots and helps to distribute economic benefits more evenly.

7. Enhancing Sustainability: By supporting local tourism, travelers contribute to the long-term sustainability of a destination. They help to maintain the unique character and authenticity of the place by fostering cultural pride, environmental protection, and social well-being.

Overall, local tourism is essential for the preservation of cultural identity, economic growth, and sustainable development. By choosing to travel as local tourists, we can make a positive impact on the communities we visit while enjoying enriching and meaningful experiences.

Benefits of Local Tourism

Local tourism offers a wide range of benefits, both for travelers and the local communities they visit. Let’s explore some of the key advantages of embracing local tourism.

1. Authentic Experiences: One of the major benefits of local tourism is the opportunity to have authentic, off-the-beaten-path experiences. Travelers can immerse themselves in the local culture, traditions, and way of life, providing a deeper understanding and appreciation for the destination. By interacting with locals, participating in community activities, and exploring hidden gems, travelers can create lifelong memories and unique stories to share.

2. Cultural Exchange: Local tourism fosters cultural exchange between travelers and local residents. It encourages meaningful interactions, allowing visitors to learn firsthand about different cultures, traditions, and perspectives. This promotes cross-cultural understanding, tolerance, and appreciation, breaking down barriers and creating bridges of friendship and empathy.

3. Support for Local Economies: When travelers engage in local tourism, they directly contribute to the local economy. By staying in locally-owned accommodations, dining at local restaurants, and supporting local businesses, travelers help create jobs and stimulate economic growth. This income directly benefits the local community, improving the quality of life for residents and encouraging entrepreneurship.

4. Preserving Cultural Heritage: Local tourism plays a vital role in preserving the cultural heritage of a destination. By supporting local artisans, craftsmen, and cultural initiatives, travelers contribute to the survival and continuation of traditional customs, practices, and craftsmanship. This helps maintain the unique identity and authenticity of a place and ensures that cultural heritage is passed down to future generations.

5. Environmental Sustainability: Local tourism promotes sustainable travel practices, minimizing the negative impact on the environment. By supporting eco-friendly initiatives, such as organic farming, renewable energy, and nature conservation projects, travelers help protect the natural resources and biodiversity of a destination. This ensures the preservation of natural landscapes and habitats for future generations to enjoy.

6. Strengthening Communities: Local tourism empowers local communities and strengthens social bonds. It encourages community involvement and participation in tourism activities, fostering a sense of pride and ownership. This strengthens social cohesion, cultural identity, and local resilience, creating a sustainable and inclusive community.

7. Unique and Personalized Experiences: Local tourism offers personalized experiences tailored to individual preferences and interests. Whether it’s exploring local markets, participating in cooking classes, or engaging in cultural performances, travelers can create a customized itinerary that aligns with their desires. This allows for more meaningful and memorable experiences that go beyond the typical tourist attractions.

In summary, local tourism provides a multitude of benefits, including authentic experiences, cultural exchange, economic support, cultural preservation, environmental sustainability, community empowerment, and personalized experiences. By embracing local tourism, travelers can make a positive impact on the destinations they visit while enjoying enriching and rewarding experiences themselves.

Challenges of Local Tourism

While local tourism offers numerous benefits, it also faces various challenges that need to be addressed for its successful implementation. Let’s explore some of the challenges associated with local tourism.

1. Infrastructure and Facilities: Local communities may face challenges in providing adequate infrastructure and facilities to accommodate the needs of tourists. Limited transportation options, lack of quality accommodations, and limited access to amenities can deter travelers from choosing local tourism. Investment in infrastructure development is crucial to ensure a comfortable and convenient experience for visitors.

2. Limited Awareness and Marketing: Local tourism initiatives often struggle with limited awareness and marketing efforts. Many travelers may be unaware of the unique experiences and attractions that local communities offer. Lack of effective marketing strategies and presence in tourism platforms can hinder the visibility and promotion of local tourism opportunities.

3. Balancing Sustainability and Commercialization: Local tourism needs to strike a balance between sustainable practices and commercialization. As tourism grows, there is a risk of overcommercialization and loss of authenticity. It’s essential to implement sustainable tourism practices that protect the local environment, culture, and traditional way of life, while still generating economic benefits for the community.

4. Preserving Cultural Integrity: Maintaining the cultural integrity of a destination can be a challenge in the face of increased tourism. Local communities need to find ways to protect their cultural heritage and prevent it from being diluted or commodified. Sustainable tourism practices, community involvement, and responsible visitor behavior can help preserve the cultural authenticity of a place.

5. Capacity Building and Training: Local tourism initiatives require appropriate training and capacity building for community members involved in tourism-related activities. This includes training in hospitality, customer service, cultural preservation, and environmental conservation. Building the necessary skills and knowledge will help ensure a high-quality experience for visitors and enhance the overall sustainability of local tourism.

6. Seasonality and Tourism Dependence: Many local tourism destinations heavily rely on seasonal visitation, which can lead to economic fluctuations and dependency on a particular time of the year. Diversifying tourism offerings and extending the length of the tourism season can help mitigate this challenge and create more stable economic opportunities for local communities.

7. Balancing Local Needs and Visitor Expectations: Local tourism initiatives must strike a balance between meeting the needs and expectations of both local residents and visitors. It is essential to consider the social, cultural, and economic impacts on the community while ensuring a positive and satisfying experience for travelers.

Addressing these challenges requires collaboration and cooperation between local communities, government bodies, tourism organizations, and visitors. By overcoming these obstacles, local tourism can thrive and continue to provide meaningful experiences for both travelers and locals alike.

Strategies for Promoting Local Tourism

Promoting local tourism requires a strategic approach that encompasses various aspects, from marketing and community engagement to sustainable development. Here are some effective strategies that can be employed to promote and support local tourism initiatives.

1. Collaboration and Partnerships: Foster collaboration among local stakeholders, including community members, tourism organizations, local businesses, and government authorities. By working together, they can create a unified vision for local tourism and develop joint marketing campaigns, shared infrastructure, and cooperative ventures that benefit the entire community.

2. Engage the Local Community: Involve and engage the local community in the tourism development process. Encourage their participation in decision-making, training programs, and tourism-related activities. This not only creates a sense of ownership but also ensures that the community’s perspectives, traditions, and expertise are respected and valued.

3. Develop Authentic Experiences: Emphasize the unique and authentic experiences available in the local community. Highlight the cultural heritage, traditional craftsmanship, local cuisine, and lesser-known attractions that differentiate the destination from mainstream tourism. This can be done through storytelling, local guides, immersive activities, and showcasing the local way of life.

4. Digital Marketing and Online Presence: Leverage digital platforms and social media to reach a broader audience. Create a website or online platform dedicated to promoting local tourism, featuring captivating visuals, informative content, and user-generated content. Engage with travel influencers, bloggers, and online communities to generate buzz and create awareness about the destination.

5. Sustainable Tourism Practices: Prioritize sustainable tourism practices that minimize the negative impact on the environment, culture, and community. Encourage eco-friendly initiatives such as waste reduction, renewable energy, and responsible tourism guidelines. Showcase the destination’s commitment to sustainability, which can attract eco-conscious travelers seeking meaningful and responsible travel experiences.

6. Cultural Preservation and Education: Implement programs that preserve and promote the local culture and heritage. This can include cultural festivals, art exhibitions, workshops, and heritage tours. By educating both locals and visitors about the importance of cultural preservation, there is a greater appreciation for the destination’s unique identity and traditions.

7. Support Local Businesses: Encourage visitors to support local businesses by highlighting the benefits of shopping at local markets, staying in locally-owned accommodations, and dining at neighborhood restaurants. Promote the connection between local products, services, and the overall local experience. This creates economic opportunities for the community and ensures a more authentic and vibrant tourism sector.

8. Community-Based Tourism Initiatives: Initiate and support community-based tourism projects that allow visitors to directly interact with locals and learn about their way of life. This can include homestays, community-led tours, and volunteering opportunities. By actively involving the local community in tourism activities, visitors gain a deeper understanding of the destination while contributing to its sustainable development.

9. Visitor Education and Responsible Travel: Educate visitors about responsible travel practices, such as respecting local customs, traditions, and the environment. Provide guidelines on how to engage with the community respectfully and encourage them to be mindful of their behavior and impact on the destination. Empower them to be ambassadors for responsible travel and share their experiences with others.

10. Monitoring and Evaluation: Continuously monitor the impact of local tourism initiatives and evaluate their effectiveness. Collect feedback from visitors and the local community to identify areas for improvement and measure the success of promotional strategies. This data-driven approach allows for effective decision-making and the adaptation of strategies to changing needs and trends.

By implementing these strategies, destinations can effectively promote and support local tourism. This will not only benefit the local community but also provide travelers with unique and enriching experiences that leave a positive impact.

Examples of Successful Local Tourism Initiatives

Several destinations around the world have successfully implemented local tourism initiatives, showcasing the positive outcomes that can be achieved through community involvement and sustainable practices. Let’s explore some inspiring examples of successful local tourism initiatives.

1. The Guna Yala Indigenous Community, Panama: The Guna Yala community in Panama has embraced community-based tourism to preserve their culture and improve their livelihoods. Visitors can stay in traditional Guna-owned accommodations, learn about their customs and traditions, and engage in activities such as fishing, coconut harvesting, and traditional dance performances. Through controlled tourism, the Guna Yala community has been able to generate income while preserving their ancestral lands and way of life.

2. Kerala Backwaters, India: The Kerala Backwaters in India has implemented a successful community-based tourism model. Local residents offer homestays, boat tours, and cooking classes, providing visitors with an authentic experience while creating economic opportunities for local communities. The community-based approach has helped sustain the fragile ecosystem of the backwaters while promoting cultural exchange and supporting livelihoods.

3. The Sami Cultural Tourism Network, Norway: The Sami cultural tourism network in Norway has been successful in preserving and promoting Sami traditions and culture. Local Sami communities offer guided tours, reindeer sledding, and traditional handicraft workshops. Through these initiatives, visitors gain insights into Sami traditions and contribute to the economic well-being of the community. The network also works towards sustainable tourism development by respecting and protecting the environment and Sami cultural practices.

4. The Rimba Raya Biodiversity Reserve, Borneo: Located in Borneo, the Rimba Raya Biodiversity Reserve showcases how local tourism can contribute to environmental conservation. The reserve focuses on ecotourism, offering guided tours that highlight the importance of conserving the habitat and protecting endangered wildlife. Revenue from tourism activities supports reforestation efforts, local communities, and wildlife conservation initiatives.

5. The Maasai Mara Community Conservancies, Kenya: The Maasai Mara Community Conservancies in Kenya demonstrate the successful involvement of local communities in wildlife conservation and sustainable tourism. Maasai communities have established conservancies where visitors can go on guided safaris and experience Maasai culture and traditions. The conservancies have helped protect wildlife habitats, preserve cultural heritage, and provide alternative livelihoods for the Maasai people.

6. The Slow Food Movement, Italy: The Slow Food movement in Italy promotes local food culture and culinary heritage. It encourages travelers to experience local traditions and flavors by supporting local farmers, food producers, and chefs. Through events, festivals, and educational opportunities, the Slow Food movement enhances the overall tourism experience while promoting sustainability, local economies, and cultural preservation.

7. The Community-Based Homestays in Thailand: In several rural communities in Thailand, community-based homestays have been established to provide travelers with an authentic cultural experience. Visitors stay with local families, participate in daily activities, and learn about Thai customs and traditions. The income generated from homestays benefits the community, supporting local businesses and improving infrastructure and services.

These successful examples showcase the power of local tourism initiatives in preserving cultural heritage, supporting local communities, promoting sustainability, and offering unique travel experiences. They demonstrate the positive outcomes that can be achieved when local communities actively engage in tourism activities and collaborate with stakeholders to create a thriving and responsible tourism sector.

Local tourism offers a refreshing and authentic alternative to traditional tourism, providing travelers with immersive experiences that go beyond surface-level sightseeing. It emphasizes community engagement, cultural preservation, and sustainable practices, making it a valuable and meaningful way to explore a destination.

Throughout this article, we have explored the definition, importance, benefits, challenges, strategies, and successful examples of local tourism initiatives. We have seen how local tourism contributes to the preservation of cultural heritage, economic growth, environmental sustainability, and community empowerment.

Local tourism provides authentic and enriching experiences that create lasting memories for travelers. It connects visitors with local communities, allowing for cultural exchange and deeper understanding of different ways of life. By staying in locally-owned accommodations, supporting local businesses, and engaging in community activities, travelers play a vital role in the economic well-being of local communities.

However, local tourism also faces challenges that need to be addressed, such as infrastructure limitations, balancing sustainability and commercialization, and ensuring the preservation of cultural integrity. Through collaboration, community engagement, and responsible travel practices, these challenges can be overcome.

By promoting local tourism, destinations can diversify their offerings, reduce the strain on overcrowded tourist areas, and create a more sustainable and inclusive tourism sector. Travelers can contribute to the preservation of cultural heritage, support local economies, and gain unique insights into the local way of life.

In conclusion, local tourism is an invaluable and transformative way to travel. It allows us to step off the beaten path, connect with local communities, and make a positive impact on the destinations we visit. Through local tourism, we can foster cultural appreciation, economic growth, and environmental sustainability, ensuring a more vibrant and responsible future for the travel industry.

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• 19 April 2024

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• Info Pariwisata
• Wisatasiana

Jenis dan Macam Pariwisata

Pengertian Pariwisata adalah suatu perjalanan yang dilakukan untuk sementara waktu yang diselenggarakan dari suatu tempat ke tempat lain, dengan maksud bukan untuk berusaha ( business ) atau mencari nafkah di tempat yang dikunjungi, tetapi hanya untuk bersenang-senang dan memenuhi keinginan yang beraneka ragam.

Sesuai dengan potensi yang ada pada suatu negara, maka timbullah beraneka-ragam jenis dan macam pariwisata yang dikembangkan sebagai kegiatan yang akhirnya mempunyai ciri khasnya tersendiri. Ruang Lingkup Usaha Pariwisata harus dibedakan untuk keperluan perencanaan dan pengembangan dan dari segi ekonomi pemberian klasifikasi tentang jenis pariwisata merupakan hal yang sangat penting.

1. Pariwisata Berdasarkan Letak Geografis

1. Pariwisata Lokal (Local Tourism).

Pariwisata setempat yang mempunyai ruang lingkup relatif sempit dan terbatas dalam tempat-tempat tertentu saja. Misalnya pariwisata kota Bandung, DKI Jakarta, dan lain-lain.

2. Pariwisata Regional (Regional Tourism).

Pariwisata yang berkembang di suatu tempat atau daerah yang ruang lingkupnya lebih luas bila dibandingkan dengan local tourism, tetapi lebih sempit bila dibandingkan dengan national tourism . Misalnya Pariwisata Sumatera Utara, Bali, dan lain-lain.

3. Pariwisata Nasional (National Tourism).

• Pariwisata Nasional dalam arti sempit Kegiatan pariwisata yang berkembang dalam wilayah suatu negara. Pengertian ini sama halnya dengan “pariwisata dalam negeri” atau domestic tourism , di mana titik beratnya orang-orang yang melakukan perjalanan wisata adalah warga negara itu sendiri dan warga asing yang berdomisili di negara tersebut.
• Pariwisata Nasional dalam arti luas Kegiatan pariwisata yang berkembang dalam wilayah suatu negara, selain kegiatan domestic tourism juga dikembangkan foreign tourism , di mana di dalamnya termasuk in bound tourism dan out going tourism . Jadi, selain adanya lalu lintas wisatawan di dalam negeri sendiri, juga ada lalu lintas wisatawan dari luar negeri, maupun dari dalam negeri ke luar negeri.

4. Regional-International Tourism.

Kegiatan Pariwisata yang berkembang di suatu wilayah internasional yang terbatas, tetapi melewati batas-batas lebih dari dua atau tiga negara dalam wilayah tersebut. Misalnya pariwisata kawasan ASEAN, Timur Tengah, Asia Selatan, Eropa Barat, dan lain-lain.

5. International Tourism.

Kegiatan pariwisata yang berkembang di seluruh negara di dunia termasuk regional- international tourism dan national tourism .

2. Pariwisata Berdasarkan Pengaruhnya Terhadap Neraca Pembayaran

1. In Tourism atau Pariwisata Aktif.

Kegiatan Pariwisata yang ditandai dengan fenomena masuknya wisatawan asing ke suatu negara tertentu. Dikatakan sebagai pariwisata aktif karena dengan masuknya wisatawan asing tersebut, berarti dapat memasukkan devisa bagi negara yang dikunjungi yang tentunya secara otomatis akan memperkuat posisi Neraca Pembayaran negara yang dikunjungi wisatawan tersebut. Bila ditinjau dari segi pemasukan devisa maka jenis pariwisata ini harus mendapat perhatian utama untuk dikembangkan, karena sifatnya yang quick yielding tersebut.

2. Out-going Tourism atau Pariwisata Pasif

Kegiatan Pariwisata yang ditandai dengan fenomena keluarnya warga negara sendiri yang bepergian ke luar negeri sebagai wisatawan. Dikatakan sebagai pariwisata pasif, karena bila ditinjau dari segi pemasukan devisa bagi negara. Kegiatan ini merugikan negara asal wisatawan karena uang yang seharusnya dibelanjakan di dalam negeri dibawa ke luar negeri dan tidak ada arti ekonominya bagi negara tersebut. Oleh karena itu, jarang sekali ada negara yang berkeinginan untuk mengembangkan pariwisata jenis ini. Namun, bila tidak ada out-going tourism apakah mungkin akan ada in tourism ?

3. Pariwisata Menurut Alasan/Tujuan Pariwisata

1. Business Tourism

Jenis Pariwisata di mana pengunjungnya datang untuk tujuan dinas, usaha dagang atau yang berhubungan dengan pekerjaan, meeting , insentif, convention, exhabition (MICE) .

2. Vacational Tourism

Jenis Pariwisata di mana orang-orang yang melakukan perjalanan wisata terdiri dari orang-orang yang sedang berlibur atau memanfaatkan waktu luang.

3. Educational Tourism

Jenis Pariwisata di mana pengunjung melakukan perjalanan untuk tujuan studi atau mempelajari sesuatu di bidang ilmu pengetahuan. Educational Tourism meliputi study tour atau darmawisata. Dalam bidang bahasa dikenal istilah polly glotisch , yaitu orang-orang yang tinggal sementara waktu di suatu negara untuk mempelajari bahasa negara tersebut

4. Jenis dan Macam Pariwisata Menurut Saat atau Waktu Berkunjung

1. Seasonal Tourism

Jenis Pariwisata yang kegiatannya berlangsung pada musim-musim tertentu. Termasuk ke dalam kelompok ini adalah Summer Tourism atau Winter Tourism yang biasanya ditandai dengan kegiatan olah raga.

2. Occasional Tourism

Jenis Pariwisata di mana perjalanan wisatanya dihubungkan dengan kejadian ( occasion ) maupun suatu event. Misalnya Galunggan dan Kuningan di Bali, Sekaten di Yogyakarta, Panjang Jimat di Cirebon, Cherry Blossom Festival di Tokyo, Pesta Air di India, dan lain-lain.

5. Pariwisata Menurut Objeknya

1. Cultural Tourism

Jenis Pariwisata di mana perjalanan dilakukan karena adanya motivasi untuk melihat daya tarik dari seni-budaya suatu tempat atau daerah. Objek kunjungannya adalah warisan nenek moyang dan benda-benda kuno. Seringkali terbuka kesempatan bagi wisatawan untuk mengambil bagian dalam suatu kegiatan kebudayaan di tempat yang dikunjunginya.

2.  Recuperational Tourism

Biasanya disebut sebagai pariwisata kesehatan. Tujuan wisatawan melakukan perjalanan adalah untuk menyembuhkan suatu penyakit. Seperti halnya mandi di sumber air panas, mandi lumpur yang biasa dijumpai di Eropa, serta mandi kopi di Jepang yang diyakini dapat membuat wajah terlihat awet muda.

3. Commercial Tourism

Disebut sebagai pariwisata perdagangan, karena perjalanan wisata ini dikaitkan dengan kegiatan perdagangan nasional atau internasional, di mana sering diadakan expo, fair, exhibition , dan lain-lain.

4. Sport Tourism

Biasanya disebut dengan istilah pariwisata olah raga. Orang-orang yang melakukan perjalanan bertujuan untuk melihat atau menyaksikan suatu event olah raga di suatu tempat atau negara (dapat juga ikut berpartisipasi dalam kegiatan tersebut). Misalnya Olimpiade, All England, Pertandingan Tinju atau sepak bola.

5. Political Tourism

Biasanya disebut sebagai pariwisata politik, yaitu suatu perjalanan yang tujuannya untuk melihat atau menyaksikan suatu peristiwa yang berhubungan dengan kegiatan suatu negara. Misalnya kemerdekaan suatu negara (Parade 1 Mei di Tiongkok, Parade 1 Oktober di Rusia, dan lain-lain).

6. Social Tourism

Pariwisata sosial jangan diasosiasikan sebagai suatu pariwisata yang berdiri sendiri. Pengertian ini hanya dilihat dari segi penyelenggaraannya saja yang tidak menekankan pada usaha untuk mencari keuntungan. Misalnya study tour, youth tourism yang dikenal dengan istilah pariwisata remaja.

7. Religion Tourism

Jenis pariwisata di mana tujuan perjalanan yang dilakukan adalah untuk melihat atau menyaksikan upacara-upacara keagamaan. Seperti halnya Ibadah Haji atau Umrah ke Mekah bagi penganut agama Islam, kunjungan ke Lourdes bagi penganut agama Katolik, dan lain-lain.

6. Pariwisata Menurut Jumlah Orang yang Melakukan Perjalanan

1.Individual Tourism

Di sini yang melakukan perjalanan wisata adalah seorang wisatawan secara mandiri (seorang diri) atau satu keluarga yang berwisata bersama.

2.Group Tourism

Jenis wisatawan di mana yang melakukan perjalanan wisata itu terdiri dari beberapa orang yang tergabung dalam satu rombongan atau kelompok (group) yang biasanya diorganisir oleh suatu pihak tertentu, misalnya tour operator atau travel agent .

7. Pariwisata Menurut Alat Transportasi yang digunakan

1. Land Tourism

Jenis Pariwisata yang dalam kegiatannya menggunakan kendaraan mobil pribadi, bus atau kereta api. Perjalanan dari dan ke daerah tujuan menggunakan pengangkutan darat.

2. Sea and River Tourism

Kegiatan Pariwisata yang menggunakan kapal laut untuk berpesiar atau mengunjungi tempat-tempat destinasi wisata.

 3. Air Tourism

Jenis Pariwisata yang menggunakan pengangkutan udara (pesawat terbang) dari dan ke daerah tujuan wisata yang akan dikunjungi.

8. Jenis dan Macam Pariwisata Menurut Usia Wisatawan

1. Youth Tourism

Jenis Pariwisata yang dikembangkan bagi para remaja yang senang melakukan perjalanan wisata dengan harga relatif murah dan biasanya menggunakan akomodasi Youth Hostel.

2. Adult Tourism

Kegiatan Pariwisata yang diikuti oleh orang-orang yang berusia lanjut. Biasanya orang-orang yang melakukan perjalanan ini adalah orang-orang yang sedang menjalani masa pensiunnya dan ingin menghabiskan masa tua mereka dengan pergi berwisata ke tempat-tempat yang belum pernah dikunjungi sebelumnya

9. Pariwisata Menurut Jenis Kelamin

1. Masculine Tourism

Jenis Pariwisata yang kegiatannya hanya diikuti oleh kaum pria saja. Seperti misalnya Safari Hunting Adventure yang sering dilakukan di Afrika.

2. Feminine Tourism

Jenis Pariwisata yang hanya diikuti oleh kaum wanita saja. Misalnya tour yang diselenggarakan khusus untuk menyaksikan demonstrasi kecantikan, memasak, menghias, dan lain-lain.

10. Pariwisata Menurut Harga dan Tingkat Sosial

1. Delux Tourism

Perjalanan Wisata yang menggunakan fasilitas standard lux, baik itu alat transportasi, hotel, maupun atraksi yang akan disaksikannya.

2.  Middle Class Tourism

Perjalanan Wisata yang diperuntukkan bagi mereka yang menginginkan fasilitas dengan harga yang tidak terlalu mahal, tetapi juga tidak terlalu jelek pelayanannya.

3. Social Tourism

Jenis Pariwisata yang penyelenggaraannya dilakukan secara bersama dengan biaya yang diperhitungkan semurah mungkin dengan fasilitas yang cukup memadai selama berada dalam perjalanan.

Lowongan Kerja Pariwisata

Pariwisata merupakan suatu gejala sosial yang kompleks dan menyangkut manusia dengan berbagai aspek, seperti, psikologis, ekonomis, sosiologis, dan lain-lain. Aspek yang memiliki perhatian besar dan hampir merupakan satu-satunya aspek yang dianggap penting adalah aspek ekonomi. Hal ini menunjukkan bahwa pariwisata mampu menciptakan kesempatan kerja sekaligus menciptakan peluang pendapatan.

Untuk mencari lowongan kerja di bidang pariwisata dapat menggunakan situs pencarian yang khusus dirancang untuk informasi pencarian kerja. Salah satu situs loker yang direkomendasikan adalah Jooble yang memiliki kategori lowongan dalam bidang pariwisata.

Jenis dan Macam Pariwisata – Kanal Wisata

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Jenis-Jenis Pariwisata Beserta Tujuan dan Unsurnya, Pelajari Lebih Lanjut

Merdeka.com - Istilah pariwisata telah berkembang di masyarakat, meskipun pengertian pasti mengenai istilah tersebut belum sepenuhnya dipahami. Istilah pariwisata berasal dari dua kata yaitu pari dan wisata.Pari berarti banyak atau berulang kali dan berkeliling sedangkan wisata berarti perjalanan dengan tujuan rekreasi.

Jadi, pariwisata berarti perjalanan dengan tujuan rekreasi yang dilakukan secara berulang kali dan berkeliling. Menurut beberapa ahli, pariwisata telah dimulai sejak dimulainya peradaban manusia itu sendiri dengan ditandai oleh adanya pergerakan penduduk yang melakukan ziarah dan perjalanan agama lainnya.

Di samping itu pariwisata juga digerakkan oleh perasaan lapar, haus, perasaan ingin tahu, perasaan takut, gila kehormatan, dan kekuasaan. Berikut penjelasan selengkapnya mengenai apa itu pariwisata beserta jenis-jenis pariwisata yang menarik untuk dipelajari.

14 Wisata Malaysia Terpopuler 2024, Jelajahi dan Rasakan Keseruannya

Destinasi pariwisata kaltim berkembang pesat, jelajahi keindahannya sekarang, wisata sentul yang populer dan menarik, tawarkan pengalaman berlibur seru, pengertian pariwisata.

Menurut UU No. 10 Tahun 2009, Pariwisata adalah berbagai macam kegiatan wisata dan didukung berbagai fasilitas serta layanan yang disediakan oleh masyarakat, pengusaha, Pemerintah, dan Pemerintah Daerah. Menurut Karyono (1997, hal. 15), “Pariwisata adalah keseluruhan kegiatan pemerintah dunia usaha dan masyarakat untuk mengatur, mengurus dan melayani kebutuhan wisatawan”.

Lebih lanjut lagi pendapat dari E. Guyer Freuler yang dikutip dalam Pendit (2002, hal. 34) menyatakan, pariwisata merupakan fenomena dari zaman sekarang yang didasarkan atas kebutuhan akan kesehatan dan pergantian hawa, penilaian yang sadar dan menumbuhkan (cinta) terhadap keindahan alam, dan pada khususnya disebabkan oleh bertambahnya pergaulan berbagai bangsa dan kelas masyarakat sebagai hasil perkembangan perniagaan, industri, perdagangan serta penyempurnaan alat-alat pengangkutan.

Istilah pariwisata berhubungan erat dengan pengertian perjalanan wisata yaitu “sebagai sesuatu perubahan tempat tinggal sementara seseorang di luar tempat tinggalnya karena suatu alasan dan bukan untuk melakukan kegiatan untuk menghasilkan upah, menurut Suwantoro (2004).

Dengan demikian dapat dikatakan bahwa perjalanan wisata merupakan suatu perjalanan yang dilakukan seseorang atau lebih dengan tujuan antara lain untuk mendapatkan kenikmatan dan memenuhi hasrat ingin mengetahui sesuatu.

Klasifikasi Jenis-Jenis Pariwisata

Menurut Yoeti dalam buku Pengantar Ilmu Pariwisata (1996), pariwisata dapat diklasifikasikan menurut letak geografis, menurut pengaruhnya terhadap neraca pembayaran, menurut alasan atau tujuan perjalanan, menurut saat atau waktu berkunjung dan menurut obyeknya.

Orang melakukan perjalanan untuk memperoleh berbagai tujuan dan memuaskan bermacam-macam keinginan. Di samping itu, untuk keperluan perencanaan dan pengembangan kepariwisataan itu sendiri, perlu pula dibedakan antara pariwisata dengan jenis pariwisata lainnya, sehingga jenis dan macam pariwisata yang dikembangkan akan dapat berwujud seperti diharapkan.

Dilansir dari diktat Pengetahuan Dasar Ilmu Pariwisata Universitas Udayana, klasifikasi jenis-jenis pariwisata tersebut adalah sebagai berikut:

1. Menurut letak geografis di mana kegiatan pariwisata berkembang

Menurut letak geografis di mana kegiatan pariwisata berkembang, jenis-jenis pariwisata dibedakan menjadi:

2. Menurut pengaruhnya terhadap neraca pembayaran

Menurut pengaruhnya terhadap neraca pembayaran, jenis-jenis pariwisata dibedakan menjadi:

3. Menurut alasan atau tujuan perjalanan

Menurut alasan atau tujuan perjalanan, jenis-jenis pariwisata dibedakan menjadi:

4. Menurut saat atau waktu berkunjung

Menurut saat atau waktu berkunjungnya, jenis-jenis pariwisata terdiri dari dua yakni:

5. Menurut objeknya

Berikut jenis-jenis pariwisata menurut objeknya:

6. Menurut jumlah orang yang melakukan perjalanan

Menurut jumlah orang yang melakukan perjalanan, jenis-jenis pariwisata dibedakan menjadi:

7. Menurut umur yang melakukan perjalanan

8. Menurut alat pengangkutan yang digunakan

Menurut alat pengangkutan yang digunakan, jenis-jenis pariwisata yang ada yaitu:

9. Menurut jenis kelamin

10. Menurut harga dan tingkat sosial

Terakhir, menurut harga dan tingkat sosial jenis-jenis pariwisata dibedakan menjadi:

Jenis-jenis pariwisata tersebut bisa bertambah, tergantung pada kondisi dan situasi perkembangan dunia kepariwisataan di suatu daerah. Hal ini berkaitan dengan kreativitas para ahli professional yang berkecimpung dalam industri pariwisata. Semakin kreatif dan banyak gagasan yang dimiliki, maka semakin bertambah pula bentuk dan jenis wisata yang dapat diciptakan bagi kemajuan industri pariwisata.

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Sentul menarik untuk jadi tempat wisata karena menawarkan pesona alam yang asri, udara yang sejuk dan segar, serta beragam atraksi wisata yang dapat dijajal.

Kaltim memiliki potensi besar untuk mengembangkan sektor pariwisata, baik alam, budaya, maupun sumber daya alam.

Destinasi wisata yang disuguhkan oleh negara Malaysia tak perlu diragukan lagi keindahannya.

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√ Apa itu Pariwisata : Pengertian, Jenis, Unsur, Manfaat dan Tujuan Pariwisata

Pengertian pariwisata.

Pariwisata adalah perjalanan yang dilakukan oleh seseorang dalam jangka waktu tertentu dari sebuah tempat ke tempat lain dengan melakukan perencanaan sebelumnya, tujuannya untuk rekreasi atau untuk sebuah kepentingan agar keinginannya bisa terpenuhi. Atau pariwisata bisa di artikan juga sebagai sebuah perjalanan dari sebuah tempat ke tempat lain untuk rekreasi atau bersenang-senang kemudia kembali ke tempat awal.

Pengertian Pariwisata Menurut Para Ahli

Berikut dibawah ini beberapa pengertian pariwisata menurut para ahli

1). Menurut WTO atau World Tourism Organization

Pariwisata merupakan kegiatan manusia yang melakukan perjalanan dan tinggal di daerah tujuan di luar lingkungan kesehariannya. Beberapa ahli juga mengatakan pengertian Pariwisata, berikut daftar lengkap pengertian Pariwisata menurut para ahli dari luar dan dalam negeri

2). Menurut James J. Spillane (1982)

Pariwisata merupakan aktivitas melakukan perjalanan dengan tujuan memperoleh kenikmatan, mencari kepuasan, mengetahui sesuatu, memperbaiki kesehatan, menunaikan tugas, berziarah dll.

3). Menurut Koen Meyers (2009)

Pariwisata merupakan kegiatan perjalanan yang dilakukan oleh sementara waktu dari tempat tinggal awal ke daerah tujuan dengan alasan bukan untuk menetap atau mencari nafkah melainkan hanya untuk memenuhi rasa ingin tahu, menghabiskan waktu senggang maupun libur dan dan bisa saja menghabiskan uang yang terlalu banyak.

4). Menurut Kodhyat (1998)

Pariwisata merupakan perjalanan dari sebuah tempat ketempat lain, yang bersifat sementara, dilakukan perorangan atau kelompok, sebagai usaha mencari keseimbangan dan kebahagiaan dengan lingkungan dalam dimensi sosial, budaya dan alam serta ilmu.

5). Menurut Burkart dan Medlik (1987)

Pariwisata adalah sebuah tranformasi orang untuk sementara dalam jangka waktu jangka pendek yang bertujuan di luar tempat dimana mereka hidupdan bekerja dan kegiatan – kegiatan mereka selama tinggal di tempat- tempat tujuan itu.

Jenis-jenis Pariwisata

A. jenis dan macam pariwisata berdasarkan letak geografis, 1). pariwisata lokal (local tourism).

Pariwisata setempat yang memiliki ruang lingkup relatif sempit serta terbatas dalam tempat-tempat tertentu saja. Contohnya seperti pariwisata kota Bandung, DKI Jakarta dll.

2). Pariwisata Regional (Regional Tourism)

Pariwisata yang berkembang di sebuah tempat atau daerah yang ruang lingkupnya lebih luas jika dibandingkan dengan local tourism, namun lebih sempit jika dibandingkan dengan national tourism. Contohnya seperti Pariwisata Sumatera Utara, Bali dll.

3). Regional-International Tourism

Aktivitas Pariwisata yang berkembang di sebuah wilayah international yang terbatas, namun melalui batas-batas lebih dari dua atau tiga negara dalam wilayah tersebut. Contohnya seperti pariwisata kawasan ASEAN, Timur Tengah, Asia Selatan, Eropa Barat dll.

4). International Tourism

Aktivitas pariwisata yang berkembang di seluruh negara di dunia khususnya regional-international tourism serta national tourism.

B. Jenis dan Macam Pariwisata Menurut Alasan/Tujuan Pariwisata

1). business tourism.

Jenis Pariwisata yang di mana pengunjungnya datang untuk tujuan dinas, usaha dagang maupun yang berhubungan dengan pekerjaan, meeting, insentif dan convention serta zexhabition (MICE).

2). Vacational Tourism

Jenis Pariwisata yang dimana kebanyakan orang-orang yang melakukan perjalanan wisata terdiri dari orang-orang yang sedang berlibur maupun memanfaatkan waktu luang.

3). Educational Tourism

Jenis Pariwisata yang dimana pengunjung melakukan perjalanannya untuk tujuan mempelajari sesuatu di bidang ilmu pengetahuan. Educational Tourism meliputi study tour atau dharmawisata. Dalam bidang bahasa dikenal kata polly glotisch, yakni orang-orang yang tinggal sementara waktu di sebuah negara untuk mempelajari bahasa negara tersebut.

Unsur-Unsur Pariwisata

Berikut dibawah ini beberapa unsur-unsur pariwisata

1). Biro Perjalanan

Adalah badan usaha dimana melayani segala proses perjalanan pariwisata sedak berangkat hingga kembali pulang, sehingga wisatawan memperoleh kenyamanan selama perjalanan pariwisata.

2). Akomodasi

Adalah tempat untuk tinggal sementara atau bisa disebut menginap. Banyak sekali pilihan tempat menginap saat melakukan perjalanan wisata saat ini, contohnya seperti tempat tersebut seperti hotel, perkemahan, motel dll. Saat ini semakin berkembang tempat untuk menginap khusunya dalam segi fasilitas serta berbagai macam kebutuhan, seperti makan dan minum, fasilitas olah raga, fasilitas ruang pertemuan, fasilitas jamuan-jamuan dll.

3). Transportasi

Adalah industri pada pariwisata yang menyediakan jasa angkutan. Jasa transportasi ini meliputi angkutan darat, laut dan udara. Pengelolaan jasa angkutan ini banyak sekali mulai yang di kelola oleh pihak swasta sampai pemerintah.

4). Jasa Boga dan Restoran

Adalah fasilitas dalam bidang makanan dan minuman pada saat berwisata, saat ini industri jasa boga serta restoran dalam pariwisata sangat menguntungkan sebab dalam setiap wisatawan pastinya selalu memerlukan makanan dan minuman sehingga mereka pasti membelinya dan ingin mencoba berbagai jenis makanan atau minuman daerah setempat.

5). Money Changer / Tempat Penukaran Uang

Suatu Tempat untuk menukarkan uang asing saat ini semakin berkembang, penukaran mata uang asing ini tidak hanya dilakukan di bank saja tapi banyak sekali perusahaan yang tersebar di tempat tertentu, khususnya di kota-kota besar yang selalu menyediakan penukaran mata uang asing.

6). Atraksi Wisata

Adalah pertunjukan yang di adakan di tempat-tempat wisata. Pertunjukan tersebut misalnya contohnya seperti tarian, musik, dll. Pertunjukan bisa dilakukan secara tradisional atau secara modern, melalui industri atraksi wisata maka bisa meningkatkan keunggulan daerah wisata setempat agar dikenal oleh banyak orang.

7). Oleh-Oleh atau Cindera Mata

Industri cindera mata sangat menguntungkan di daerah tempat wisata, sebab semua orang yang berwisata biasanya selalu membeli cindera mata untuk di bawa pulang ke rumah. Cindera mata ini biasanya berbentuk benda kerajinan tangan khas daerah setempat.

Manfaat Pariwisata

• Menambahkan kesempatan berusaha bagi penduduk maupun masyarakat yang tinggal di sekitar objek wisata.
• Sektor pariwisata bisa menyerap tenaga kerja yang bisa meningkatkan perolehan serta kesejahteraan penduduk.
• Perolehan negara meningkat berbentuk pajak baik dari para wisatawan yang datang atau pajak dari fasilitas sosial di daerah objek wisata, dan keuntungan dari pertukaran mata uang asing dengan mata uang Indonesia untuk keperluan para wisatawan.
• Terpeliharanya kelestarian lingkungan hidup dan kebudayaan nasional. Dengan adanya pariwisata, masyarakat selalu menjaga keutuhan serta kelestarian objek wisata, baik objek wisata keindahan alam, bangunan-bangunan dan peninggalan bersejarah atau budaya-budaya tradisional masyarakat.

Tujuan Pariwisata

• Untuk memakai waktu senggang, baik rekreasi(berlibur), kebutuhan kesehatan, pelajaran dan pengetahuan serta untuk menjalankan ibadah atau olahraga
• Untuk kebutuhan usaha atau bisnis, kunjungan keluarga, menjalankan tugas tugas dan menghadiri konferensi. Apabila seseorang mengadakan perjalanan kurang dari 24 jam.

Demikianlah artikel dari pengajar.co.id tentang √ Apa itu Pariwisata : Pengertian, Jenis, Unsur, Manfaat dan Tujuan Pariwisata semoga bermanfaat.

Sebarkan ini:

What Is Community-Based Tourism? Definition and Popular Destinations

CBT provides communities with the opportunity to play a lead role in their own tourism industries.

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Community-based tourism is a type of sustainable tourism where residents invite travelers to visit or stay in their communities with the intent to provide an authentic experience of the local culture and traditions. These communities are often rural, economically struggling, or living below the poverty line, and community-based tourism (CBT) gives them the opportunity to take full ownership of their area’s individualized tourist industry as entrepreneurs, managers, service providers, and employees. Most importantly, it ensures that the economic benefits go directly towards local families and stay within the community.

Community-Based Tourism Definition and Principles

In 2019, travel and tourism accounted for one in four new jobs created worldwide, while international visitor spending amounted to $1.7 trillion, or 6.8% of total imports, according to the World Travel and Tourism Council. Surveys show that travelers are becoming more interested in sustainable travel trends and supporting small businesses and unique communities. An American Express poll of travelers in Australia, Canada, India, Japan, Mexico, and the U.K. found that 68% plan to be more aware of sustainable travel companies, while 72% want to help boost tourism revenue in the local economies of the destinations they visit.

While CBT is a form of sustainable tourism, it differs slightly from ecotourism and voluntourism . Rather than focusing specifically on nature or charity, CBT is meant to benefit the community and its environments as a whole. From the traveler’s perspective, CBT offers the chance to immerse oneself in local culture and participate in a completely unique tourism experience.

Responsible Travel , a UK-based activism company that has fostered sustainable travel opportunities since 2001, says that CBT can enable tourists to discover cultures and wildlife they might not have experienced in traditional travel situations. “For many, there is nothing like bridging centuries of modern development and making a connection with people whose lives are so very different to our own,” the organization writes. “And those of us privileged enough to have visited, and listened properly, will have discovered that traditional communities often have far more to teach us about our society and our lives than we can teach them about our world.”

CBT is often developed by the destination’s local government but can also get assistance from nonprofits, other community members, private funding, or even partnerships with travel companies. Most of the time, community-based tourism projects are successful due to cooperation between the community and some kind of tourism expert.

For example, in Madi Valley, Nepal, the Shivadwar Village community reached out to the nonprofit World Wildlife Fund ( WWF Nepal ) for help in 2015. The wild animals living in the famous Chitwan National Park were causing issues for the surrounding villages by wandering into their agricultural lands and damaging crops, limiting income and employment opportunities for the residents living in the popular national park’s buffer zone . WWF Nepal was able to apply for funding through their Business Partnership Platform and partnered up with travel company Intrepid to help the village develop a community-based tourism project. Today, 13 out of the 34 homes in Shivadwar Village operate as homestays, with the income going directly to the families.

Pros and Cons

When community members see that tourists are spending money to experience their traditional ways of life, it can empower them to help keep mass exploitative tourism from entering their communities. However, each situation is unique, and there is always room for advantages and disadvantages.

Pro: CBT Stimulates the Economy

A successful CBT program distributes benefits equally to all participants and also diversifies the local job market . Even community members not directly involved with homestays may also act as guides, provide meals, supply goods, or perform other tourism-related jobs. Women in the community are often responsible for the homestay components of a tourism program, so CBT can help create new spaces for women to take on leadership positions and even run their own businesses in underdeveloped communities.

Con: There’s a Potential for Benefit Leaking

Economic leakage happens when money generated by a certain industry, in this case tourism, leaves the host country and ends up elsewhere. According to a study conducted in the Muen Ngoen Kong Community of Chiang Mai, Thailand, some community members felt that “profit from tourism often does not filter down to the local economy and the costs they incurred far outweigh the benefits.” In this case, locally owned small businesses were also operating against stronger international competitors.

Pro: Environmental Conservation

CBT can help create alternative income for communities and less economic dependence on industries that can harm the region’s biodiversity, such as illegal logging or poaching. Members of the Chi Phat Commune in Cambodia, for example, went from relying on logging within Cambodia’s Cardamom Mountains to generating income through sustainable family-run ecotourism businesses with help from the Wildlife Alliance .

Con: It’s Not Always Successful

If the CBT project doesn’t have a clear vision or management strategy from the start, it runs the risk of failing, which could be catastrophic for an underdeveloped community that has already invested time, money, or energy into the project. Successful CBT projects bring communities together with tourism experts who know how to operate in these unique situations.

Pro: CBT Can Help Preserve Cultures

Employment opportunities in CBT don't only provide members with valuable social skills and training, but also can prevent younger generations from leaving their own communities in search of work in larger cities. At the same time, the community will recognize the commercial and social values that tourism places on their natural heritage and cultural traditions, helping foster the conservation of these resources even further.

Community-Based Tourism Destinations

Thanks to the increasing popularity of sustainable tourism and greater accessibility to resources like the internet, small communities and travel experts are continuing to come together to create successful CBT programs.

Chalalan Ecolodge, Bolivia

The Chalalan Ecolodge is a joint indigenous community tourism initiative of the rainforest community of San José de Uchupiamonas and Conservation International (CI) in the Bolivian Amazon. Created in 1995 by a group of villagers and supported by CI through training in skills like management, housekeeping, and tour guiding, Chalalan is the oldest community-based enterprise in Bolivia. By February 2001, the indigenous community received full ownership of the property from CI and now directly supports 74 families.

Korzok, India

Known as the highest permanent civilization on Earth, Korzok village in Ladakh, India, rests at an altitude of 15,000 feet. Although the main source of income for most families here comes from pashmina, the village has developed a CBT model based on homestays with younger community members earning jobs as porters, cooks, and tour guides. During the tourist season from June to September, the occupancy rate for homestays is 80%, earning each family an average of $700 to $1,200 during those four months. For comparison, the average yearly income from pashmina ranges between $320 and $480, making CBT much more lucrative.

Tamchy, Kyrgyzstan

The Central Asian republic of Kyrgyzstan has fully embraced CBT as a tool for growth. The Kyrgyz Community Based Tourism Association has developed 15 different diverse CBT programs around the country, helping to organize and train remote mountain communities in tourism to help improve their economies and living conditions. One of the most successful is the tiny village of Tamchy, found right next to Issyk-Kul, the biggest lake in Kyrgyzstan and one of the largest mountain lakes in the world. The people of Tamchy welcome tourists to stay with them in traditional yurts and homestays while learning about the unique culture there.

Termas de Papallacta, Ecuador

Back in 1994, a group of six Ecuadorians from the small village of Papallacta village in Napo Province purchased a property that included natural thermal pools. The village is on the road to the Amazon from Quito, so it was a popular route but without much draw for tourism outside of that. The property started as a small spa and accommodation space for travelers but has since grown into the country’s most popular thermal wellness resort and one of the largest employers in the area. Termas de Papallacta also runs an independent foundation that helps train the local community in environmental issues and is certified by the Rainforest Alliance.

" Economic Impact Reports ." World Travel and Tourism Council .

Lo, Yu-Chih and Janta, Pidpong. " Resident's Perspective on Developing Community-Based Tourism- a Qualitative Study of Muen Ngoen Kong Community, Chiang Mai, Thailand ." Frontiers in Psychology , vol. 11, 2020, pp. 1493., doi:10.3389/fpsyg.2020.01493

" Chalalan Eco-Lodge, Bolivia: Equator Initiative Case Study Series ." United Nations Development Programme .

Anand, Anupam, et al. " Homestays at Korzok: Supplementing Rural Livelihoods and Support Green Tourism in the Indian Himalayas ." Mountain Research and Development , vol. 32, no. 2, 2012, pp. 126-136., doi:10.1659/MRD-JOURNAL-D-11-00109.1

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Catat, Ini 7 Sport Tourism Berbasis Kearifan Lokal di Indonesia

Kompas.com travel jalan jalan, sri noviyanti.

KOMPAS.com - Beberapa tahun belakangan, perkembangan sport tourism semakin pesat. Bahkan kini menjadi salah satu tren dalam penggerak sektor pariwisata di Indonesia.

Menariknya, saat ini Indonesia dianggap sebagai ikon sport tourism dunia berkat keindahan alam dan budaya yang dimiliki.

Sesuai dengan namanya, sport tourism adalah wisata yang dikombinasikan dengan olahraga.

United Nations World Tourism Organizations (UNWTO) menjelaskan, sport tourism merupakan sektor wisata yang pertumbuhannya paling cepat karena aktivitasnya diminati wisatawan.

Ditambah lagi, sport tourism termasuk tren pariwisata yang memiliki pasar cukup besar. Pertumbuhan sport tourism di Indonesia diprediksi bisa mencapai Rp 18.790 triliun hingga 2024.

Baca juga:  Destinasi Wisata di Indonesia yang Ditetapkan sebagai UNESCO Global Geopark

Menteri Pariwisata dan Ekonomi Kreatif/Kepala Badan Pariwisata dan Ekonomi Kreatif Sandiaga Salahuddin Uno menjelaskan, adanya sport tourism dengan kearifan lokal tidak hanya menarik wisatawan karena destinasinya saja.

Hal itu, katanya jadi kearifan budaya lokal yang dapat membangkitkan ekonomi sekaligus membuka lapangan kerja.

Sebenarnya, Indonesia sudah lama mengembangkan sport tourism dengan kearifan lokal dalam berbagai event dan festival yang dapat menarik wisatawan. Berikut, 7 sport tourism berbasis kearifan lokal di Indonesia.

Lompat Batu Nias

Sport tourism berbasis kearifan lokal Indonesia yang pertama adalah Lompat Batu di Nias. Bukan lompat batu biasa, atraksi yang dikenal dengan nama Hombo Batu ini merupakan atraksi melompati batu setinggi dua meter dan lebar 40 centimeter (cm).

Atraksi wisata dari Desa Wisata Bawomataluo, Nias, Sumatera Utara itu awalnya merupakan tradisi yang dilakukan sebagai syarat pemuda untuk mengikuti perang. Pemuda yang berhasil melompati batu dianggap sebagai sosok dewasa yang telah matang secara fisik.

Baca juga:  Potensi Pengembangan Wisata Halal di Indonesia

Menariknya, selain ditampilkan sebagai acara adat, tradisi yang terus dilestarikan oleh warga Desa Wisata Bawomataluo itu juga telah menjadi pertunjukan menarik bagi para wisatawan.

Pacu Jalur juga masuk kategori sport tourism dengan kearifan lokal di Indonesia. Pacu Jalur adalah lomba dayung tradisional Provinsi Riau yang memadukan unsur olahraga, seni, dan olah batin.

Pacu Jalur digelar untuk melestarikan budaya. Mengingat, sejak 1900-an perahu adalah transportasi utama masyarakat Kuantan Singingi, Riau.

Uniknya, kegiatan olahraga yang mirip dengan Perahu Naga ini menggunakan perahu sepanjang 25-40 meter, dan bisa diisi hingga 40 pendayung. Bukan hanya menarik wisatawan domestik, Pacu Jalur berhasil menarik wisatawan mancanegara asal Malaysia, Amerika Serikat, dan Australia.

Ironman Bintan

Pilihan sport tourism selanjutnya adalah ajang triathlon paling menantang di Asia, Ironman 70.3 Bintan. Tidak main-main, Ironman Bintan 2019 berhasil diikuti 1.044 peserta dari 58 negara, di antaranya Filipina, Selandia Baru, Singapura, Australia, Jepang, dan Amerika Serikat.

Melihat tingginya antusiasme masyarakat, Ironman…

Tag tourism sport tourism atraksi wisata pacu jawi lompat batu nias ekonomi kreatif nias sumatera utara.

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The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

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Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members’ competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism’s contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

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Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism’s 500 plus Affiliate members.

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Mengenal Smart Tourism: Masa Depan Pariwisata yang Lebih Cerdas

Pendahuluan

Pariwisata pintar atau Smart Tourism adalah konsep yang semakin penting dalam industri pariwisata. Dalam era digital ini, teknologi telah mengubah cara kita melakukan perjalanan dan mengalami destinasi wisata. Smart Tourism mengacu pada penggunaan teknologi informasi dan komunikasi untuk meningkatkan pengalaman wisatawan, meningkatkan keamanan, dan mempromosikan keberlanjutan dalam industri pariwisata. Dalam artikel ini, kita akan menjelajahi apa itu Smart Tourism, bagaimana ia membantu industri pariwisata, teknologi yang digunakan, dan implementasi Smart Tourism di berbagai destinasi wisata di seluruh dunia.

Apa itu Smart Tourism?

Smart Tourism adalah konsep yang menggabungkan teknologi informasi dan komunikasi dengan pariwisata untuk menciptakan pengalaman wisata yang lebih baik. Ini melibatkan penggunaan teknologi seperti aplikasi mobile, sensor pintar, big data, dan kecerdasan buatan untuk meningkatkan interaksi antara wisatawan dan destinasi wisata. Smart Tourism berbeda dari pariwisata tradisional karena melibatkan penggunaan teknologi untuk meningkatkan efisiensi, keamanan, dan keberlanjutan dalam industri pariwisata.

Bagaimana Smart Tourism Membantu Industri Pariwisata?

Smart Tourism memiliki banyak manfaat bagi industri pariwisata. Pertama, ia meningkatkan pengalaman wisatawan dengan menyediakan informasi yang relevan dan personalisasi. Melalui aplikasi mobile dan sensor pintar, wisatawan dapat dengan mudah mengakses informasi tentang destinasi wisata, seperti tempat wisata, restoran, dan acara lokal. Mereka juga dapat menerima rekomendasi yang disesuaikan dengan minat dan preferensi mereka. Ini memungkinkan wisatawan untuk merencanakan perjalanan mereka dengan lebih baik dan mengalami destinasi wisata dengan cara yang lebih memuaskan.

Selain itu, Smart Tourism juga meningkatkan keamanan dan keamanan wisatawan. Dengan menggunakan teknologi seperti sensor pintar dan kecerdasan buatan, destinasi wisata dapat memantau dan menganalisis data untuk mendeteksi ancaman keamanan potensial. Misalnya, sensor pintar dapat mendeteksi perubahan suhu yang mencurigakan atau gerakan yang tidak biasa, dan mengirimkan peringatan kepada petugas keamanan. Ini membantu mencegah kejahatan dan memberikan rasa aman kepada wisatawan.

Teknologi Apa Saja yang Digunakan dalam Smart Tourism?

Smart Tourism melibatkan penggunaan berbagai teknologi untuk meningkatkan pengalaman wisatawan. Beberapa teknologi yang digunakan dalam Smart Tourism termasuk aplikasi mobile, sensor pintar, big data, kecerdasan buatan, dan Internet of Things (IoT). Aplikasi mobile memungkinkan wisatawan untuk mengakses informasi tentang destinasi wisata, memesan tiket, dan merencanakan perjalanan mereka dengan mudah. Sensor pintar digunakan untuk mengumpulkan data tentang lingkungan dan perilaku wisatawan, yang dapat digunakan untuk meningkatkan pengalaman wisatawan dan keamanan. Big data dan kecerdasan buatan digunakan untuk menganalisis data dan memberikan rekomendasi yang disesuaikan dengan minat dan preferensi wisatawan. Internet of Things (IoT) memungkinkan perangkat dan objek terhubung untuk berkomunikasi satu sama lain, yang memungkinkan destinasi wisata untuk mengumpulkan dan menganalisis data secara real-time.

Bagaimana Smart Tourism Meningkatkan Pengalaman Wisatawan?

Smart Tourism telah meningkatkan pengalaman wisatawan dengan berbagai cara. Misalnya, aplikasi mobile memungkinkan wisatawan untuk mengakses informasi tentang destinasi wisata, seperti tempat wisata, restoran, dan acara lokal. Mereka juga dapat menerima rekomendasi yang disesuaikan dengan minat dan preferensi mereka. Ini memungkinkan wisatawan untuk merencanakan perjalanan mereka dengan lebih baik dan mengalami destinasi wisata dengan cara yang lebih memuaskan. Selain itu, sensor pintar dan kecerdasan buatan digunakan untuk menganalisis data tentang perilaku wisatawan dan memberikan rekomendasi yang disesuaikan. Misalnya, jika seorang wisatawan menyukai petualangan dan olahraga ekstrem, aplikasi mobile dapat memberikan rekomendasi tentang kegiatan yang sesuai dengan minat mereka, seperti hiking atau parasailing. Ini memungkinkan wisatawan untuk mengalami destinasi wisata dengan cara yang paling mereka sukai.

Bagaimana Smart Tourism Meningkatkan Keamanan Pariwisata?

Smart Tourism juga meningkatkan keamanan dan keamanan wisatawan. Dengan menggunakan teknologi seperti sensor pintar dan kecerdasan buatan, destinasi wisata dapat memantau dan menganalisis data untuk mendeteksi ancaman keamanan potensial. Misalnya, sensor pintar dapat mendeteksi perubahan suhu yang mencurigakan atau gerakan yang tidak biasa, dan mengirimkan peringatan kepada petugas keamanan. Ini membantu mencegah kejahatan dan memberikan rasa aman kepada wisatawan. Selain itu, aplikasi mobile juga dapat digunakan untuk memberikan informasi keamanan kepada wisatawan, seperti daftar nomor darurat dan petunjuk evakuasi. Ini memungkinkan wisatawan untuk merasa lebih aman dan siap menghadapi situasi darurat.

Bagaimana Smart Tourism Meningkatkan Keberlanjutan Pariwisata?

Smart Tourism juga mempromosikan praktik pariwisata yang berkelanjutan. Dengan menggunakan teknologi seperti big data dan kecerdasan buatan, destinasi wisata dapat mengumpulkan dan menganalisis data tentang penggunaan sumber daya dan dampak lingkungan. Misalnya, mereka dapat melacak konsumsi energi dan air, serta emisi gas rumah kaca. Ini memungkinkan destinasi wisata untuk mengidentifikasi area di mana mereka dapat mengurangi konsumsi sumber daya dan meningkatkan efisiensi. Selain itu, aplikasi mobile juga dapat digunakan untuk memberikan informasi tentang praktik pariwisata yang berkelanjutan kepada wisatawan, seperti penggunaan transportasi umum dan pengurangan limbah. Ini membantu meningkatkan kesadaran wisatawan tentang pentingnya menjaga lingkungan dan budaya lokal.

Contoh Implementasi Smart Tourism di Berbagai Destinasi Wisata Dunia

Smart Tourism telah diimplementasikan di berbagai destinasi wisata di seluruh dunia. Misalnya, di Barcelona, ​​Spanyol, aplikasi mobile digunakan untuk memberikan informasi tentang tempat wisata, restoran, dan acara lokal kepada wisatawan. Aplikasi ini juga memungkinkan wisatawan untuk memesan tiket dan merencanakan perjalanan mereka dengan mudah. Di Singapura, sensor pintar digunakan untuk memantau dan menganalisis data tentang perilaku wisatawan. Data ini digunakan untuk memberikan rekomendasi yang disesuaikan dengan minat dan preferensi wisatawan. Di Amsterdam, Belanda, aplikasi mobile digunakan untuk memberikan informasi tentang praktik pariwisata yang berkelanjutan kepada wisatawan, seperti penggunaan transportasi umum dan pengurangan limbah.

Bagaimana Indonesia Memanfaatkan Smart Tourism untuk Meningkatkan Pariwisata?

Indonesia juga telah memanfaatkan Smart Tourism untuk meningkatkan industri pariwisata. Misalnya, di Bali, aplikasi mobile telah dikembangkan untuk memberikan informasi tentang tempat wisata, restoran, dan acara lokal kepada wisatawan. Aplikasi ini juga memungkinkan wisatawan untuk memesan tiket dan merencanakan perjalanan mereka dengan mudah. Di Yogyakarta, sensor pintar digunakan untuk memantau dan menganalisis data tentang perilaku wisatawan. Data ini digunakan untuk memberikan rekomendasi yang disesuaikan dengan minat dan preferensi wisatawan. Di Lombok, aplikasi mobile digunakan untuk memberikan informasi tentang praktik pariwisata yang berkelanjutan kepada wisatawan, seperti penggunaan transportasi umum dan pengurangan limbah.

Tantangan yang Dihadapi dalam Implementasi Smart Tourism di Indonesia

Namun, ada beberapa tantangan yang dihadapi dalam implementasi Smart Tourism di Indonesia. Pertama, infrastruktur teknologi yang terbatas dapat menjadi hambatan dalam mengembangkan aplikasi mobile dan sensor pintar. Selain itu, kurangnya kesadaran dan pemahaman tentang Smart Tourism di kalangan pemangku kepentingan pariwisata juga dapat menjadi tantangan. Selain itu, masalah privasi dan keamanan data juga perlu diperhatikan dalam pengembangan dan implementasi Smart Tourism di Indonesia.

Bagaimana Wisatawan Dapat Membantu Meningkatkan Smart Tourism di Indonesia?

Wisatawan juga dapat berperan dalam meningkatkan keberhasilan Smart Tourism di Indonesia. Pertama, mereka dapat menggunakan aplikasi mobile dan sensor pintar yang tersedia untuk mengakses informasi tentang destinasi wisata, memesan tiket, dan merencanakan perjalanan mereka dengan mudah. Selain itu, mereka dapat mendukung praktik pariwisata yang berkelanjutan, seperti menggunakan transportasi umum dan mengurangi limbah. Dengan melakukan ini, wisatawan dapat membantu meningkatkan pengalaman mereka sendiri dan juga berkontribusi pada keberlanjutan industri pariwisata.

Smart Tourism adalah konsep yang semakin penting dalam industri pariwisata. Dengan menggunakan teknologi informasi dan komunikasi, Smart Tourism meningkatkan pengalaman wisatawan, meningkatkan keamanan, dan mempromosikan keberlanjutan dalam industri pariwisata. Melalui aplikasi mobile, sensor pintar, big data, kecerdasan buatan, dan Internet of Things (IoT), Smart Tourism telah meningkatkan pengalaman wisatawan di berbagai destinasi wisata di seluruh dunia. Indonesia juga telah memanfaatkan Smart Tourism untuk meningkatkan industri pariwisata, meskipun masih ada tantangan yang perlu diatasi. Oleh karena itu, penting bagi wisatawan untuk mendukung praktik pariwisata yang berkelanjutan dan implementasi Smart Tourism di Indonesia. Terdapat banyak artikel terkait Smart Tourism yang dapat membantu meningkatkan pengalaman pelanggan, menjual produk perhotelan, mengatasi tantangan dalam promosi melalui media sosial, menerapkan teknologi acara modern untuk meningkatkan pengalaman pengunjung, mengendalikan dampak overtourism, dan masih banyak lagi. Salah satu artikel yang menarik adalah “Tips Meningkatkan Pengalaman Pelanggan Melalui Inovasi” yang dapat Anda baca di sini .

How to travel locally: the ultimate guide to local tourism

Local tourism is really gaining momentum these days – and for good reason. From the minimal environmental impact to the low-budget opportunities, it comes with a lot of benefits. Ready to travel locally on your next trip? Read this article to learn how!

Before you select the hottest new destination for your vacation, consider all of the beautiful options that are available to you locally .

Yes, driving two hours may not be as glamorous as a 12-hour flight to Southeast Asia, but there are many benefits to local travel that just aren’t available at popular tourist destinations.

From a decrease in cost to a minimal environmental impact, traveling locally just might be the answer you’ve been looking for.

But how to travel locally? And why ?

Read on to learn about all the ways local travel might work for you.

What is local travel?

Local travel is simply small-scale travel. It’s when you don’t go too far from home and spend one or a few days visiting local destinations and hidden gems. You might drive an hour or two away, hop on a train, or even be a tourist in your own city.

When people imagine travel, they often think of far-flung adventures, where the journey is just as important as the destination. And that’s certainly a great way to travel – but it’s not the only one out there. Think you’ve seen it all in your area ? This is exactly how you miss out on great experiences !

Although the terms are often considered synonyms, local travel is not exactly the same as domestic travel . Think of all the massive countries out there – a family from New York traveling to California are not local travelers just because they’re staying in the same country.

But local travel can definitely be international , especially in places like Europe where countries are so close to each other and public transportation is abundant. 

Why is local travel sustainable?

Local travel is more sustainable than typical international travel by far. Before we get into detail, it’s important to note what sustainable travel even is.

In short, there are three pillars to sustainable travel: environmental , economic , and socio-cultural . Sustainable travel must not cause excessive harm to the environment, and it should support the local economy and its people in a way that doesn’t erode their culture.

Local travel can easily be sustainable in all three dimensions.

Local travel is environmentally sustainable

Carbon emissions when traveling locally are much lower compared to traveling internationally, or simply traveling large distances. Local travel often doesn’t involve flights and, when it does, the shorter distance lends a hand in reducing emissions.

Airlines also limit what and how much you can take on board with you, so you’ll have to use your suitcase space wisely and likely resort to travel-size products. This results in a lot of unnecessary waste. When traveling by car or public transportation, there are no such restrictions and you can pack eco-friendly products to further reduce your carbon footprint.

Check out my eco-friendly packing list .

Local travel also means you already know how to minimize your impact once you get to your destination. For example, has your country launched an app to locate water stations to refill your reusable bottle? That’s great, you can still use it on your trip. Or, are you expected to sort your trash before throwing it away? No problem, you already know how to do it.

When traveling to far-away destinations , you may be unaware of such habits and practices, and may not have enough time to research the necessary information. So, you’ll probably end up with no alternative but to buy bottled water, dump everything in the “mixed waste”, and so on.

Another point for local tourism!

Local travel is economically sustainable

Local travel is sustainable economically for both yourself and your community.

The push to shop locally is prevalent in sustainable travel. Who do you want to support – the locals or international hotel chains? The same applies to local travel, except this time you’re helping your own community and its economy.

It’s also easier to navigate all the available options because you are already familiar with the area and have a better sense of what is really a local offering versus what is sneakily a tourist trap.

You’ll be also more inclined to book local and sustainable accommodation , especially if you’re one to seek the comforts of home while away.

The farther away you go, the higher the chances that a hotel room or vacation rental is very different from what you’re used to. Maybe the hygiene standards are not the same as in your home country, the local norms of hospitality look weird or even rude to you, or the amenities are not as you expected. Sustainable tourism should indeed be all about respecting the local culture and customs, but not everyone has the same spirit of adaptation (and that’s ok).

Luckily, you’ll have no such issues when traveling locally. Accommodations probably offer the same services you’re used to and there is less of a need to seek the comfort of a hotel chain. It will be that much easier to book a bed and breakfast, or to maybe even try out a campsite or other alternative forms of accommodation.

Learn more about what to look for in sustainable accommodation here .

Everything that is true about accommodation is true about eating locally . As a resident of the nearby area, you know what is truly local food and what isn’t, and you can support restaurants and the overall service industry close by.

Local travel is culturally sustainable

Local travel also preserves local culture and traditions . In over-traveled destinations, locals face pressure to adapt their habits and traditions to meet tourists’ expectations. This isn’t an issue when people travel locally, as they are already a part of, or better understand, the area that they are visiting.

Local travel is also much more flexible than traveling a great distance away. It’s much easier to pack up and go when you only have a short trip ahead. This means you can easily avoid crowds by traveling outside of peak season which is good for both you and the community you’re visiting. Traveling in the low season does not mean you won’t find anything fun to do. You can attend fairs, festivals, and exhibitions, both large and small, without putting a strain on the community’s resources.

Benefits of traveling locally

Local travel offers many other benefits to travelers that aren’t just about the environment and the community that’s being visited.

It’s cheaper

Oftentimes traveling locally is much cheaper than going on a long and far international vacation. The cost of transport, insurance, and baggage fees can add up fast, and if you’re traveling in a region that you’re familiar with, you will have a better understanding of ways to save money too.

It’s easy to plan

Local trips are easier and less time-consuming to plan as you’re familiar with customs and the way things work, and they also allow you to travel more frequently . When only traveling an hour or two in each direction it’s more manageable to take weekend trips.

And if you have a family or pets , you don’t have to worry about flight time, children in pain from the change of air pressure, or your dog not being allowed on the flight at all.

You learn about your area

When you travel locally, you have the chance to learn things about your area that you might have always overlooked. Travel often changes people’s mindsets. No longer are you in your daily life, but rather you are an outsider looking into the lives of people who live there.

So what if you’re only 30 minutes from your bedroom? If you visit an area from the perspective of a tourist , you will be much more open to learning about what other people experience, which will then lead you to view your own city differently.

It is also much easier to find hidden gems . If you’ve extensively traveled in a region and have already visited all of the must-see attractions, you should explore outside-the-box opportunities. You never know what you’ll find unless you get out there and look.

It’s more inclusive

Local travel is more inclusive from multiple perspectives.

It has the potential to be much more disability-friendly than international travel in many circumstances. For example, service animals are allowed, and it’s that much easier and stress-free to travel with all necessary equipment that may be needed.

Also, with no cultural or language barriers , you can better assess the actual inclusivity of an attraction or a destination and draw your conclusions. You may want to avoid places that you consider to be unsafe for certain marginalized groups, or go anyway with some precautions.

Ideas for local travel

Short on local vacation ideas? No problem, there are so many options when it comes to local travel.

Go on a road trip

Road trips are the easiest way to travel locally, especially if you already have a car. Make sure your vehicle is equipped to leave home: all elements should be in working order (tires have the correct air pressure, there’s enough oil, etc.), and you have jumper cables and a snow scraper as needed.

All that’s left is to hop in and hit the road!

Your car can take you wherever you want to go. There isn’t a set flight plan, and you won’t have a tour guide telling you what is next on the agenda.

There is so much to see and do throughout the world, and just because you’re close to home doesn’t mean it’s any less of an adventure .

Stop anywhere that looks interesting, and avoid highways when possible.

Travel doesn’t always have to mean luxurious getaways. Sometimes the best trips are the ones that are laid back and spent in nature.

There are campsites almost everywhere, and for all types of travelers. From state-of-the-art RV parks to family-friendly spots in the woods, you are sure to find your ideal way to connect with nature .

Hop on a train

You know what they say – travel is about the journey , not the destination. Well, what better way to get from point A to B than hopping on a train and enjoying the view all along?

Trains offer a fun, slowed-down experience in a world where people just want to travel as quickly as possible. They are also a great option for those who are not comfortable driving in unfamiliar places or just don’t want to relax on the trip.

Depending on where you live, trains may be a more or less accessible form of transportation, but they’re worth a try. You can even find money-saving deals such as 10-ride passes that you can use on multiple trips.

Hiking is what you make of it, and there’s no shortage of hiking options available. A hike can be as simple and accessible as a stroll along a town’s border or a weekend-long trek up a mountain.

No matter where you are in the world, you will have access to a hike to go on.

This is another great way to connect with nature , and as a bonus, it doesn’t have the time commitment that camping does.

If you aren’t in the mood to sleep in the wilderness, it’s more than possible to drive to the trailhead and head back to a hotel, or even back home, once the hike is completed.

Visit a national park

National parks are bucket-list items for many people, and their accessibility makes them a great choice when considering local travel.

Entrance fees are what maintain the gorgeous land, so visiting them helps to preserve the area . Plus, when visiting locally you can choose to visit off of peak season to stave off overwhelming the area with tourists and enjoy the park even better.

Fewer people mean greater chances to spot wildlife – don’t forget to be respectful of the animals though! If you’re not sure what to do (or not to do), read this guide on ethical animal tourism .

Be a tourist in your own city

This may just be one of the best ways to travel locally and sustainably. Your home is filled with more to do than you know.

When we travel, we tend to use this time to escape monotony and try new things – why not just try new things at home?

Transportation costs will be low, and all money you spend at home will stay in your community .

Visit museums that you haven’t before, or take a walking tour to see what is being said about where you live. Try a cooking class , or eat at restaurants you otherwise wouldn’t try if you weren’t “visiting”.

Attend a local event or festival

So often we’re caught up in our daily lives that we only seek new experiences when we’re on vacation. Life doesn’t have to be like that.

Stay on the lookout for events going on in your town, or festivals happening in a neighboring town. Attending local events both supports your community and local artisans , and adds adventure to your life, all without a large time commitment. You can make it a turnaround trip, or turn it into an overnight stay.

Resources to travel locally

As with the travel industry as a whole, there are many resources available for those looking to travel locally.

Google is the greatest travel resource of them all. From providing access to maps and directions to being the home to all the travel blogs you could ever need, Google is the place to search for local travel ideas.

Local tourism board website                    

Many towns, no matter the size, have their own tourism board and website. You can spot them right away as they are usually called Visit Finland, Visit Canada, and so on. If not, they still appear at the top of Google Search results.

You’ll find inside information , hidden gems , cultural fun facts , events , and more.

These are an excellent resource, especially for those looking to visit smaller towns, as they are proud of what they have to offer and are always showing off what they provide.

Local tourist office or travel agency

You may associate travel agencies with long-haul flights and exotic landscapes, but they are a good resource when it comes to exploring local travel destinations and finding unique activities to embark on.

Stop by your local tourist office and see what they recommend in your area.

Dedicated apps

There’s definitely no shortage of travel apps to help you find local activities and events.

AllTrails ( iOS , Android ) will help you pick a hiking trail, Waze ( iOS , Android ) will be your best friend on a road trip, and Rick Steve Audio Europe ( iOS , Android ) will take you on free self-paced walking tours in Europe.

Many destinations also have their own app, so it is worth making a quick Google search. For example, Kide.app ( iOS , Android ) helps you find events and services in over 30 cities in Finland and you can even buy your tickets through it.

Recommendations from friends and family

Word of mouth is one of the best ways to discover new local travel ideas. You’re friends for a reason, which means your interests align and they will be able to give confident recommendations for an area.

It’s also a great idea to ask other locals in your town. Did your barista mention they go camping frequently? Ask them about their favorite campsites and trails.

Social media

Social media are a treasure trove of travel ideas. Start following local travel accounts or, if you already have a destination in mind, use the geotag and you’ll find yourself scrolling for hours through picture-perfect views and hidden corners of the world.

Tips for local travel

In conclusion, here’s a list of the best tips for local travel mentioned in this article.

1. Support the community by staying at locally-owned accommodations and eating at local restaurants.

2. Do what you can to minimize your carbon footprint . This is so much easier when you travel locally. For instance, you could bring eco-friendly travel items or choose low-impact forms of transportation.

3. Avoid tourist traps – who wants to pay for overpriced low-quality stuff in their own town that they probably know inside out?

4. Make friends . With no language barriers, you can easily strike up a conversation with other people on the same walking tour or with someone sitting next to you on the bus. It’ll be much easier to stay in touch with people living in the area than with someone who lives overseas.

5. Spread the word about the places you visit and give recommendations to your friends.

6. Most of all, have fun !

Final thoughts

So, have I convinced you to travel locally?

As you just read, local travel isn’t just good for the environment – it’s good for your community and your wallet as well.

It’s often cheaper than international travel, and it’s your own community that receives your tourist money.

If you’re in the mood for a change of pace, consider staying local – you never know what all your area has to offer until you try it out.

Three related articles

WHY IS SUSTAINABLE TOURISM IMPORTANT?

ANIMAL TOURISM: HOW TO TELL WHAT’S ETHICAL AND WHAT ISN’T

WHERE AND HOW TO FIND SUSTAINABLE ACCOMMODATION

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What is a Local Tourist and Why You Should Become One?

Have you ever driven past that quirky roadside attraction and wondered what was inside? 

Stumbled on a flyer for a festival in a nearby town and wished you could go?

Turns out, unlocking travel adventures doesn’t have to mean expensive flights and far-off lands.

This is where the “local tourist” comes in – someone ready to explore hidden gems and fresh experiences within their own region. 

Embrace lower costs, support your community, and find unexpected wonder just a short trip from home.

What is a Local Tourist?

Types of local tourists.

• why is local tourism important?

Advantages of Local Tourism

Disadvantages of local tourism, how to be a local tourist, examples of local tourism experience, common mistakes to avoid as a local tourist, tips for planning a local tour, local tourist vs. traditional tourist.

• Researching local events and activities
• Finding off-the-beaten-path destination
• Exploring local cuisine and culture
• Take a different mode of transportation
• Talk to locals for recommendations

Wrapping Up

A local tourist refers to an individual who visits attractions, engages in tourism activities, or generally explores areas within their own country, state, or community, as opposed to traveling abroad.

This can include day trips to local attractions, staycations (where one stays at home but engages in leisure activities within driving distance), or short trips to other parts of their own country.

Forget exotic destinations and faraway lands – sometimes, the greatest adventures are closer than you think.

Enter the local tourist : a breed of explorer who rediscovers the magic of their own city, state, or region with fresh eyes.

Think beyond your daily routine. Imagine visiting local landmarks as if you’re seeing them for the first time.

Unearth hidden gems in your own neighborhood – a cozy cafe tucked away on a side street, a breathtaking park you’ve never explored, or an artisan workshop brimming with local flair.

Local tourism isn’t just about sightseeing, it’s about connecting. Strike up conversations with friendly shopkeepers, learn the stories behind historical sites, and savor the local cuisine with newfound appreciation.

It’s about rediscovering the soul of your own community and forging genuine connections with the people who make it unique.

So, ditch the suitcase and embrace the local adventure!

Weekend getaways to charming nearby towns, day trips to forgotten historical sites, or simply exploring a different corner of your city – the possibilities are endless.

Pack your curiosity, not your preconceived notions. Leave the tourist traps behind and unlock the magic waiting right in your own backyard.

You might be surprised by the hidden treasures and authentic experiences waiting to be discovered.

Remember, local tourism isn’t a vacation, it’s a mindset. It’s about appreciating the familiar with fresh eyes, supporting your community, and leaving a positive impact wherever you wander.

Are you ready to answer the call and become a local tourist in your own city? The adventure awaits!

Local tourism isn’t a one-size-fits-all adventure – it’s a vibrant tapestry woven with endless possibilities to match your unique desires.

Forget rigid categories; here’s how you can customize your local exploration :

1. The Foodie Forager

Indulge your taste buds! Embark on a culinary quest , savoring hidden gems like street food stalls, bustling markets, and hole-in-the-wall restaurants that locals frequent.

Uncover regional specialties, learn traditional cooking techniques, and connect with passionate food artisans. Your taste buds will thank you!

2. The History Hunter

Delve into the whispers of the past ! Explore historic sites, museums, and forgotten corners of your city, unearthing stories of bygone eras.

Join local walking tours led by passionate guides who bring history to life, or simply wander through charming neighborhoods and let the architecture tell its own tale.

3. The Adventure Seeker:

Crave adrenaline-pumping thrills? Local adventures await! Hike through hidden trails, kayak on pristine waterways, or challenge yourself with local outdoor activities.

Escape the city bustle and reconnect with nature, all while discovering breathtaking landscapes on your doorstep.

4. The Culture Connoisseur

Immerse yourself in the vibrant tapestry of local culture!

Attend festivals and celebrations, learn traditional crafts from artisans, or visit art galleries showcasing local talent.

Engage in conversation with residents, soak up the unique atmosphere, and discover the heart and soul of your community.

5. The Offbeat Explorer

Seek the unusual and unexpected! Explore abandoned buildings transformed into art spaces, visit quirky museums dedicated to unique themes, or follow intriguing rumors of hidden gems whispered by locals.

Embrace the unknown, embrace the offbeat , and discover a side of your city you never knew existed.

Why is Local Tourism Important?

Sure, tourist traps have their charm, but wouldn’t you rather discover the beating heart of a place?

That’s where local tourism steps in, offering a treasure trove of benefits that reach far beyond your own personal satisfaction.

Here’s why embracing the local scene matters more than ever:

1. Empowering Communities, Not Exploiting Them

Ditch the mass tourism model that often bypasses local communities.

Your choice to explore locally injects your dollars directly into the veins of the city, supporting family-run businesses, artisans, and cultural initiatives.

Think of it as an investment in the very soul of the place you’re visiting.

2. Sustainability Superhero

Forget the carbon footprint of long-haul flights! Local tourism encourages eco-friendly exploration.

Think cycling through hidden alleys, exploring local parks, or indulging in a picnic with fresh, regional produce.

Your green choices add up, making a positive impact on the environment you’re enjoying.

3. Preservation Power

Imagine wandering through a museum curated by locals, their stories breathing life into artifacts.

Local tourism promotes cultural heritage preservation, ensuring traditions and local knowledge are passed down to future generations.

You’re not just a visitor, you’re a temporary guardian of a unique cultural tapestry.

4. Beyond the Glitz, Into the Grit

Forget picture-perfect postcards – the real magic lies in the unexpected.

Local exploration lets you stumble upon hidden gems, charming cafes tucked away, and vibrant street art that tells the city’s authentic story.

It’s about peeling back the tourist veneer and discovering the raw, unfiltered beauty of a place.

5. Fostering Connections, Not Just Checkmarks

Ditch the impersonal “hello” at a crowded landmark. Local tourism opens doors to meaningful connections.

Strike up conversations with shopkeepers, join community events, or take a cooking class led by a local.

These authentic interactions create memories that linger long after your tan fades.

6. Your Own Backyard, a World of Wonder

Don’t underestimate the magic of your own city. Local exploration allows you to rediscover hidden corners, appreciate familiar sights with fresh eyes, and unearth forgotten neighborhoods.

Your own backyard becomes an exciting playground, waiting to be explored with a sense of curiosity and adventure.

Forget expensive plane tickets and tourist traps – there’s a hidden treasure chest waiting to be discovered right in your own backyard!

Embracing local tourism isn’t just about saving money (although that’s a sweet bonus!), it’s about unlocking a world of unique experiences and positive impacts that benefit both you and your community.

Here’s why ditching the traditional tourist path and becoming a local explorer is a win-win for everyone:

1. Experience Authenticity, Not Artificiality

Dive headfirst into the real deal! Ditch the commercialized tourist experiences and immerse yourself in the true spirit of a place.

Interact with locals, savor authentic cuisine that bursts with flavor, and participate in traditions that tell the story of your city.

No more manufactured souvenirs – here, you’ll discover unique treasures made with love by local artisans.

2. Empower Your Community

Every dollar spent at a local business stays local, directly impacting the people who make your city vibrant.

Support family-run cafes, charming boutiques, and independent artists – your choices have the power to empower livelihoods and fuel community development.

Remember, tourism dollars often bypass local communities, so choosing local is choosing to make a difference.

3. Go Green, Explore Keen

Ditch the carbon footprint of long-haul flights and embrace the eco-friendly side of travel.

Local tourism often involves shorter distances, meaning less environmental impact and a lighter step on our planet.

Imagine exploring hidden gems on a bicycle, soaking up the scenery on a local hike, or enjoying a picnic in a nearby park – sustainable adventures await!

4. Unearth Hidden Gems

Forget following the well-trodden tourist path and embark on a treasure hunt for the extraordinary!

Local exploration allows you to stumble upon charming cafes tucked away on side streets, discover scenic trails off the beaten track, and unearth historic landmarks forgotten by time.

Your city holds secrets waiting to be unveiled – become a local explorer and unlock them!

5. Preserve the Past, Shape the Future

By supporting local artisans, museums, and historical sites, you’re not just buying a souvenir, you’re investing in the future.

Local tourism helps preserve cultural heritage, ensuring traditions and stories are passed down to future generations.

Imagine supporting a local artist who keeps traditional crafts alive, or visiting a museum that tells the unique story of your city – you’re becoming a part of its legacy.

6. Escape the Crowds, Find Your Zen

Ditch the shoulder-to-shoulder crowds at popular tourist destinations and discover the serenity of local exploration.

Lesser-known spots offer peaceful experiences where you can truly connect with your surroundings.

Imagine enjoying a quiet picnic in a hidden park, exploring a local market without the tourist frenzy, or soaking up the tranquility of a charming neighborhood street – your own city can be your personal oasis.

7. Budget-Friendly Adventures

Don’t let travel dreams be limited by your wallet! Local tourism is often the more cost-effective option.

Ditch expensive flights and luxurious accommodations, and explore your city on your own terms.

Imagine discovering free local events, exploring parks and green spaces, or enjoying affordable meals at family-run restaurants – the adventures are endless, and your wallet will thank you.

While local tourism boasts a treasure trove of benefits, it’s important to acknowledge that, like any adventure, it also comes with its own set of potential challenges.

So, before you pack your backpack and ditch the passport, let’s take a peek at the flip side of the coin:

1. Feeling Familiar Fatigue

Sometimes, even the most beautiful backyard can start to feel repetitive.

Compared to the dizzying array of options offered by international destinations, local areas might seem limited in terms of attractions, accommodations, and activities.

If you crave constant novelty and diverse experiences, local exploration might not always satisfy your wanderlust.

2. Been There, Done That?

For frequent local explorers, the excitement of discovering entirely new cultures, landscapes, and traditions associated with international travel can be missing.

While your own city holds hidden gems, the allure of the unknown and exotic might beckon louder, calling you to venture beyond familiar surroundings.

3. Popularity Paradox

Though often less crowded than major tourist hubs, even local gems can suffer from overcrowding during peak seasons or holidays.

This can transform a peaceful exploration into a shoulder-to-shoulder scramble, diminishing the quality of your experience.

Remember, sometimes, the magic lies in finding the balance between hidden treasures and manageable crowds.

4. Blinded by Routine

It’s easy to take your own backyard for granted. Familiarity can breed a sense of “been there, done that,” causing you to overlook the unique beauty and hidden wonders right under your nose.

Don’t underestimate the power of a fresh perspective! Look at your city with new eyes, and you might just be surprised by what you discover.

5. Weather Woes

Unlike the controlled environments of some tourist destinations, local exploration is at the mercy of nature’s whims.

Unfavorable weather can disrupt your plans, especially if you’re focusing on outdoor activities.

Remember, flexibility is key when embarking on local adventures – be prepared to adapt and embrace the unexpected.

6. Where’s the Wow Factor?

Let’s be honest, the allure of the exotic is undeniable.

Distant landscapes and foreign cultures hold a certain mystique that local destinations might not always possess.

If your heart yearns for the thrill of the unknown and the awe-inspiring “wow” factor, local exploration might leave you wanting a bit more.

7. Routine Rituals

Repeated visits to the same local spots can, over time, create a sense of routine.

The element of surprise and adventure can diminish, replaced by a comfortable predictability.

Remember, even local explorations can be infused with fresh experiences – try new activities, explore different neighborhoods, and keep your curiosity alive!

Forget needing a plane ticket to ignite your wanderlust! You have a hidden adventurer waiting to be unleashed, right in your own backyard. Buckle up, because we’re diving into the exciting world of becoming a Local Tourist mastermind . No need for passports or itineraries – just a curious mind and an openness to rediscovering your city with fresh eyes.

Think of it like being a secret agent on a mission to unlock the hidden magic of your own town. Ditch the usual haunts and embark on a treasure hunt for hidden gems, local flavors, and experiences that truly capture the soul of your community. Forget generic souvenirs – here, you’ll find unique treasures in bustling markets and discover delectable dishes at family-run cafes that will become your personal travel memories.

Ready to unleash your inner explorer? Here are some missions to get you started:

1. Become a Shutterbug Spy

Grab your camera and transform ordinary sights into extraordinary captures.

Use a macro lens to reveal hidden details in architecture, nature, or street scenes.

Bonus points for joining a local photography tour – a perfect opportunity to learn insider tips and hidden locations.

2. Embrace the Sunrise Serenade

Swap hitting the snooze button for a dawn adventure.

Witness the magic of your town waking up – take an early morning stroll, find a sunrise spot with breathtaking views, or simply bask in the quiet beauty of a new day.

Remember, sometimes the most amazing discoveries happen when the world is still sleepy.

3. Ascend to New Heights

Seek out hidden viewpoints for a bird’s-eye perspective.

Whether it’s a rooftop bar with panoramic vistas, a hilltop offering breathtaking landscapes, or a scenic overlook that reveals your town in a whole new light – seeing things from above can shift your perspective and spark fresh discoveries.

4. Join the Secret Society of Walkers

Local guides often offer free walking tours, packed with fascinating history, hidden gems, and insider tips.

Learn about the stories etched in your city’s streets and uncover secret spots known only to a few.

No guided tours available? No worries! Embark on a self-guided adventure with a map and a sense of curiosity.

5. Explore Uncharted Territories

Ditch your usual routine and venture beyond your comfort zone.

Explore unfamiliar neighborhoods, charming streets you’ve never noticed before, or quirky shops waiting to be discovered.

Remember, the greatest adventures often start with a single step into the unknown.

6. Become a History Buff

Dive into the rich tapestry of your town’s past. Visit local archives, museums, or historical societies to uncover forgotten stories and hidden chapters.

Understanding your heritage adds depth and meaning to your local adventures.

7. See the World with New Eyes

Look at familiar sights with a fresh perspective.

Climb a tree, lie on a grassy hill, or sit by the waterfront. Observe the world from unexpected angles and rediscover the beauty in everyday details.

You might be surprised by what you find!

8. Share the Adventure

Play tour guide for a friend who hasn’t seen your favorite spots.

Share your local gems, hidden cafes, and unique experiences.

Creating memories together adds a whole new layer of joy to your local tourist adventures.

9. Immerse Yourself in Local Vibes

Check event calendars and discover the vibrant life of your community.

Attend concerts, markets, art exhibitions, and cultural celebrations.

Immerse yourself in the energy and connect with your fellow townspeople.

10. Become a Culinary Adventurer

Embark on a delicious journey at eateries you’ve never tried.

Sample local specialties, support small businesses, and discover hidden culinary gems that will tantalize your taste buds.

Remember, the best way to experience a culture is through its food!

11. Reconnect with Nature

Rediscover the beauty of your local parks, botanical gardens, or nature reserves.

Breathe in the fresh air, soak up the greenery, and find moments of peace and tranquility amidst the urban buzz.

Sometimes, the best adventures are the quiet ones.

12. Be an Information Insider

Stay informed about the latest happenings in your town.

Read local blogs and magazines, follow social media pages, and keep an eye out for upcoming events and hidden attractions.

Remember, knowledge is power, and it can unlock even more exciting local adventures!

Forget the predictable souvenir shops and crowded landmarks – local tourism is about unearthing the unexpected jewels that most visitors miss.

Imagine yourself stepping beyond the well-trodden tourist path, embarking on an adventure that ignites your senses and connects you with the heart and soul of a place.

Here are just a few examples to spark your imagination:

1. Become a Culinary Explorer

Skip the generic restaurants and join a cooking class led by a local .

Learn the secrets of regional dishes, your hands kneading dough or stirring spices just like generations before you.

Imagine savoring your creation, not just a meal but a story on your plate.

2. Wanderlust by Bicycle

Ditch the tourist buses and hop on a bicycle (or tuk-tuk, depending on your location!).

Navigate hidden alleys, discovering charming cafes tucked away from the crowds.

Breathe in the fresh air, feel the wind in your hair, and stumble upon unexpected street art that tells the city’s hidden stories.

3. Unveil the Nightlife with Locals

Instead of tourist bars, seek out a hidden jazz club recommended by a friendly shopkeeper.

Let the music wash over you, share laughter with locals, and experience the city’s vibrant pulse after dark.

Remember, the most authentic connections often happen beyond the tourist spotlight.

4. Market Marvels

Forget souvenir shops – immerse yourself in the vibrant energy of a bustling local market.

Haggle with friendly vendors, sample exotic fruits and spices , and discover unique handcrafted treasures.

Let the sights, smells, and sounds transport you to the heart of the local culture.

5. Walking Through History

Join a guided walk led by passionate locals , unveiling hidden corners of the city.

Immerse yourself in its history, architecture, and culture through their captivating stories.

From cobbled alleyways to forgotten squares, discover the city’s hidden gems with a newfound appreciation.

6. Nature’s Hidden Gems

Ditch the crowded parks and find your own quiet retreat.

Ask a local about their favorite hiking trail, leading you to breathtaking waterfalls or panoramic views untouched by tourist masses.

Breathe in the fresh air, reconnect with nature, and create memories that go beyond the ordinary.

7. Craft Your Own Souvenir

Instead of generic trinkets, create a unique souvenir filled with local flair.

Participate in a pottery, weaving, or painting workshop led by skilled artisans.

Learn new techniques, embrace the local spirit, and take home a reminder of your journey that’s truly one-of-a-kind.

8. Storytelling by Elders

Gather around a crackling campfire or in a cozy cafe, listening to captivating stories passed down through generations .

Imagine elders weaving tales of the region’s history, folklore, and traditions.

Feel the past come alive, gaining a deeper understanding of the place you’re exploring.

9. Immerse Yourself in Local Traditions

Go beyond the sightseeing and delve into the local way of life.

Stay with a local family or on a farm , experiencing daily routines, sharing meals, and gaining insights into their customs.

Fish or sail alongside local fishermen , learning their techniques and stories.

Attend gigs, theater shows, or football games , immersing yourself in the vibrant local entertainment scene.

10. Strike Up Conversations

Remember, the most rewarding experiences often come from genuine interactions. Don’t be afraid to speak to as many people as you can .

Ask locals about their lives, traditions, and favorite spots.

Their recommendations will lead you to hidden gems and create memories that linger long after you return home.

Local tourism isn’t about replicating the sanitized tourist experience – it’s about immersing yourself in the authentic tapestry of a place.

But even the most enthusiastic explorer can make missteps.

Here’s how to navigate like a local pro and avoid some common pitfalls:

1. Ignoring Cultural Cues

Don’t be that oblivious tourist! Respect local customs and dress codes.

Research appropriate behavior, especially at religious sites or cultural events.

Remember, a little cultural sensitivity goes a long way in earning respect and fostering genuine connections.

2. Being a Picture-Obsessed Paparazzi

While capturing memories is part of the fun, don’t become a nuisance. Be mindful of locals going about their daily lives.

Ask permission before taking photos of people, especially children. Remember, you’re a guest, not a paparazzo on a mission.

3. Bargaining Like a Bully

Haggling can be fun, but don’t turn it into a hostile takeover.

Research fair prices beforehand and avoid lowball offers that disrespect local livelihoods.

Remember, fair bargaining is about mutual respect, not about winning a prize.

4. Sticking to the Tourist Ghetto

Resist the siren song of overpriced souvenir shops and crowded restaurants. Venture beyond the well-trodden path.

Explore local markets, hidden alleyways, and family-run businesses.

You’ll discover authentic treasures and support the very community you’re trying to experience.

5. Treating Locals Like Tourist Attractions

Remember, locals are people, not photo ops. Don’t intrude on their privacy or bombard them with questions.

Engage in respectful conversations, learn from their stories, and appreciate their hospitality without treating them like museum exhibits.

6. Leaving a Trail of Trash

Be a responsible guest ! Dispose of your waste properly, respecting the environment and the community you’re visiting.

Remember, the magic of local tourism lies in leaving a positive footprint, not a pile of plastic bottles.

7. Ignoring the Power of “No”

It’s okay to say no! If something feels uncomfortable or exploitative, don’t be afraid to decline.

Trust your gut and avoid situations that compromise your own well-being or violate local customs.

8. Forgetting the Power of Gratitude

A simple “thank you” goes a long way! Express your appreciation to locals who help you, share their knowledge, or offer you kindness.

Remember, genuine gratitude fosters positive connections and enriches your travel experience.

Forget the same old tourist traps – your city is an untapped treasure chest waiting to be plundered!

Ditch the predictable and embrace the extraordinary with these creative ways to supercharge your local tourism adventures :

1. Theme Yourself into Thrills

Craft epic itineraries based on your passions. Become a history buff, hunting down forgotten landmarks.

Unleash your inner artist, seeking out vibrant street art murals. Or transform into a ghost hunter, chilling your spine with tales of haunted houses. Imagine:

• Graffiti Guerrilla:  Go on a “hunt” for captivating murals, capturing their vibrant stories with your camera.
• Time Traveler:  Step into the past, visiting historical sites and imagining life in different eras.
• Foodie Quest:  Embark on a culinary adventure, savoring iconic dishes from hidden local gems.

2. Challenge Accepted!

Spice things up with mini quests and playful challenges.

Turn your exploration into a photo scavenger hunt, capturing quirky landmarks or hidden details.

Seek out lesser-known spots using online forums, transforming yourself into a local legend.

3. Mythical Encounters

Dive into the fantastical side of your city. Visit places woven into local legends, fueling your imagination.

Explore “haunted” houses, or uncover the secrets of mythical creatures said to roam your streets.

4. Locals Know Best

Don’t be a stranger! Strike up conversations with baristas, farmers, or fellow travelers.

Their insider knowledge can unlock hidden gems and unique experiences you wouldn’t find on any map.

5. Nighttime Ninja

Unleash your inner explorer after dark. Escape the city lights and find a quiet spot to become a stargazer, capturing the cosmos with your camera.

Or, transform into a nocturnal photographer, capturing the city’s illuminated beauty in a new light.

6. Master Local Skills

Become a culinary artist with a cooking class, learning to whip up regional dishes.

Unleash your creativity with pottery, weaving, or painting workshops, taking home a piece of your local adventure.

7. Urban Explorer

Channel your inner Indiana Jones, safely venturing into abandoned buildings, tunnels, or hidden alleys (with permission, of course!).

Climb to rooftops for panoramic city views, or delve into the depths of old subway stations, uncovering forgotten secrets.

8. Dress Up for Adventure

Let your imagination run wild with themed dress-up days.

Travel back in time with vintage clothing while exploring historical sites.

Or, unleash your inner superhero or fantastical creature, adding a playful twist to your local explorations.

9. Immerse Yourself in the Local Vibe

Dive into the heart of your city’s creative spirit.

Catch captivating live music, wander through vibrant art exhibitions, or join an open mic night to connect with local artists.

Even street performers can become your guides, their music telling the story of your city’s soul.

10. Create Your Local Bucket List

Let your imagination run wild!

Compile a list of unique experiences you want to have in your own backyard.

Hike to a nearby hill for a breathtaking sunrise, or discover hidden green spaces that become your personal secret gardens.

Forget the rigid “local” and “tourist” labels – travel is a vibrant tapestry woven with diverse threads of exploration!

While both seek adventure, their approaches paint different brushstrokes on the canvas of discovery.

1. Local Tourists: The Insiders’ Guide

• Definition:  Residents who deeply understand their region’s culture, customs, and language.
• Familiarity:  They know the best places to eat, shop, and have fun, sharing their knowledge with pride.
• Insider Knowledge:  They unveil hidden gems, local cuisine, and landmarks unknown to outsiders.
• Attachment:  A strong sense of pride and connection fuels their desire to delve deeper into their community.
• Example:  A Tokyo resident navigating hidden cafes and secret scenic spots.

2. Traditional Tourists: Fresh Eyes, Wide-Eyed Wonder

• Definition:  Visitors seeking leisure, pleasure, or business experiences, often unfamiliar with the local culture.
• Limited Time:  Relying on guidebooks, maps, and locals for information during their temporary stay.
• Popular Attractions:  Drawn to famous landmarks, restaurants, and accommodations for a well-known experience.
• Outsiders:  Lacking the ingrained connection, but bringing a unique freshness to their exploration.
• Example:  A traveler in Paris ticking off iconic landmarks and trying classic French pastries.

3. Usage in a Sentence:

When writing about travel experiences, use “local” and “tourist” accurately:

• “I met some locals in Tokyo who shared their hidden gems.”
• “I enjoyed a delicious meal at a local Parisian restaurant.”

Ditch the well-trodden tourist trails and embrace the untamed magic of local adventures!

This isn’t about ticking off landmarks; it’s about savoring hidden gems, learning from elders’ wisdom, and sharing stories with smiling faces you’ll never forget.

Local tourism isn’t a trend, it’s a heartfelt connection .

It’s about embracing the unexpected, asking questions with an open heart, and leaving a positive footprint wherever you wander.

So, pack your curiosity, not your preconceived notions .

Step outside your comfort zone, spark conversations, and discover the magic that unfolds when you explore like a local.

The world is waiting – are you ready to answer its call?

FAQs (Frequently Asked Questions)

Is local tourism just for budget travelers.

Absolutely not! While it can be cost-effective, local tourism goes beyond affordability. It’s about seeking authentic experiences, supporting local communities, and forging deeper connections with the places you visit, regardless of your budget. Imagine skipping overpriced tourist traps and savoring delicious street food with locals instead – that’s the magic of local exploration!

But I don’t know anyone in the place I’m visiting! How do I connect with locals?

Embrace the spirit of adventure! Strike up conversations with shopkeepers, ask for recommendations at cafes, or join local events or guided tours led by passionate residents. You’ll be surprised at how open and welcoming locals are to curious travelers seeking genuine connections.

Isn’t exploring on my own more adventurous than following a guided tour?

It can be! But local guides offer insider knowledge, hidden gems, and cultural insights you might miss on your own. Think of them as friendly navigators, unlocking the city’s secrets and enriching your experience with local stories and traditions.

But won’t I miss out on famous landmarks as a local tourist?

Of course, you can still visit iconic attractions! But the beauty of local tourism lies in discovering hidden gems beyond the typical tourist trail. Imagine stumbling upon a charming bookstore tucked away in a quiet alley or savoring local cuisine at a family-run restaurant – these are the moments that create truly unforgettable memories.

I’m worried about getting lost or not speaking the language.

Don’t let that hold you back! Many locals appreciate your effort to engage with their culture, even if you make mistakes. Embrace the adventure of navigating with a map or translation app, and remember, getting lost can lead to unexpected discoveries!

What’s Local Tourism All About?

Ditch the tourist traps and dive into the soul of a place! Local tourism is about connecting with communities, supporting local businesses, and experiencing authentic culture. Imagine savoring hidden culinary gems, learning traditional crafts from artisans, or sharing stories with friendly locals – that’s the magic of exploring like a local, not a tourist.

How Can I Be a Responsible Local Tourist?

Respect the local culture and environment. Support local businesses, dress modestly at religious sites, and dispose of waste responsibly. Remember, you’re a guest in their community, so be mindful and leave a positive impact.

I’m Ready to Dive In! What Are Some Local Tourism Resources?

There are countless resources to help you plan your local adventure! Look for websites like Couchsurfing, local food tour companies, or community-driven platforms like Airbnb Experiences. Social media groups focused on specific destinations can also offer valuable insights and recommendations.

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Is Local Tourism the Next Global Trend?

From humble beginnings TravelLocal is starting to take mainstream tourism by storm, Travel Begins at 40 talks with its co-founder Huw Owen about the company and why local tourism is an important part of responsible tourism.

What do you see TravelLocal, or local tourism, as meaning?

TravelLocal is all about engaging with a destination – getting to know the people who live there and becoming immersed in the culture. We embody this, putting customers in direct contact with local companies so that they can share their knowledge and expertise. This means that they get better value and a more authentic experience while also ensuring a fairer deal for the people on the ground.

What cuts TravelLocal out from competitors in the market?

The main thing that sets us apart from the rest of the travel industry is our focus on local expertise. The majority of our clients are well travelled and keen to engage with the culture of the destination they’re visiting rather than simply touring the main sites. Our platform allows them to get in direct contact with a local company, hand picked and tested by us, to create their own bespoke tour. This level of knowledge and granular detail simply cannot be accessed on the international market, it can only be found by going straight to the people who know the country best – the locals.

Why now? Is there a general movement towards ethical and local tourism?

Without a doubt there is. According to the 2017 ABTA travel trend survey, 70% of travellers want to contribute to the local economy during their trip and this is something that we have always advocated. When shopping through traditional tour operators, it is hard to know where the money goes and how much of it sits with the middleman. I think it is because of this uncertainty, and an increasing focus on making sure that tourism does good on the ground, that people are reaching out to companies like ours.

The most vital things for us when choosing a new partner are creativity, reliability and passion.

How do your local partners really benefit from your business model?

For many years, the flow of international tourism has been directed against locally owned companies. I used to run TravelLocal’s partner company in Cambodia and it was so difficult for us to reach customers because we were in direct competition with huge multinational tour operators. It was hard for people to find us and, if they came to us through a tour operator, we would find ourselves sidelined in the communications. Through our business model, the local companies are brought back to the forefront and offered the recognition they deserve. More of the customer’s money ends up in the destination which helps these companies to flourish – employing more people and encouraging others to engage with the tourism industry. We aim to level the playing field by giving our partners the opportunity to share their knowledge and prove to customers why it is always best to buy local.

How do you choose your local partners?

The most vital things for us when choosing a new partner are creativity, reliability and passion. We are drawn to companies who are offering exciting itineraries and putting a spin on their destination’s average tourist highlights, all while offering exceptional customer service. It is also essential that they are locally owned, registered in the destination and are experienced in providing high quality holiday experiences. We check all their reviews, get in touch with previous clients and put their communication strategies to the test to make sure that they share our ethos of putting the customer first.

I think that there is now an opportunity to build a more sustainable future. Buying directly with a local company is one of the best ways to do this

I read somewhere that you and your partners are driving the revolution – how are you doing that?

There is a strong feeling amongst the TravelLocal network that the industry is undergoing a sort of generational change. A few years ago it was top down expertise delivered by a high-end tour operator – and prices to match. Now it’s being led by both technology – platforms like ours rather than bricks and mortar shops – and by our local partners and their exceptional local knowledge. Those two things combined are exceptionally disruptive. More broadly – this is a terrible cliche but it’s true – our customers are also driving this. We get amazing reviews which we are very proud of and we are passionate about quality. Customers can perceive that, and coupled with the buy local ethos they have something they’re prepared to shout about. We get many bookings simply from word of mouth recommendations. We are also getting bookings from many countries around the world – that excites all of us. It shows that the movement we’re driving has a global impact.

How is the customer experience on the ground changing?

Good question – the answer from us would be “a lot”. But the answer elsewhere in the more mainstream bits of the industry is that it’s inching forwards. We use technology to improve it, but at the moment the customer experience on the ground is in the hands of our expert local partners. It is they who finally have an outlet for their creativity and innovations. I vividly remember working for one of the big international tour operators in the UK and we dictated the experience, and ignored more unusual or niche experiences that were being suggested by locals in the destination. Now, we have the chance to turn that on its head – if you’re a great local travel company, passionate and creative about your destination, you can speak to a global marketplace directly on TravelLocal.

I think more broadly we see many changes driven by customers of all ages around niche interests. I have a strong memory when I first moved to Cambodia of all these thousands of travellers coming to Phnom Penh and seeing the city in a certain “classic” way, and I just thought “what a waste of everyone’s time”. There was a Phnom Penh they were not being shown that was much more layered and interesting – a great view from a well chosen rooftop bar, the rambling old colonial school where the Khmer Rouge were educated, or a quiet temple that only locals knew about. The biggest mistake that we could see was that big international tour operators underestimated their own clients – they thought it was all about ticking off the top five things in a city, then moving on. But travellers these days are much more sophisticated than that. They also ignored modern history – you had to find niche operators to really get to grips with that. We could see as clear as day that if given the option to really delve into recent events people were very keen to do so.

Do some research into the destination and try to get creative with the itinerary rather than following the average tourist itinerary.

How is technology shaping the future of travel?

Online commerce has become a mainstay of our economy and, in recent years, people have become more and more inclined to shop for travel on the internet. It is tough to gain consumer trust online but once it’s gained it can be a very powerful tool for reaching large numbers of potential clients. It is thanks to technology that we are able to place our local partners at the forefront of the transaction, allowing customers to communicate directly with them through our messaging system. The internet helps us to make connections across the world and I think that this is something that will continue to grow in the travel industry – people are able to reach far further in an online world.

What is the future of ethical and luxury travel?

I think that we are moving into an era which calls for a partnership between traveller and destination. We have seen a backlash in recent years against careless tourism and we are seeing that more and more of our clients are keen to travel in a respectful way . It’s about getting to the heart of a destination while also travelling responsibly and, to put it plainly, doing the right thing. I think that there is now an opportunity to build a more sustainable future. Buying directly with a local company is one of the best ways to do this – the destination is their home, the iconic sites are part of their cultural heritage and they are better placed than anyone to bring ethical luxury travel to the forefront.

Supporting local tourism is just one way that you can engage with responsible tourism, read Mike Haynes on,  What is the Best Responsible Tourism Model for Myanmar?

A re you a member of a local tourism network?

TravelLocal is part of the Ethical Tour Operator’s Group (Tourism Concern) and all of our partners are members of tourism associations in their destination.

Finally, what is your advice for travellers wishing to have a genuine local tourism experience – what should they look for and what should they avoid?

I think that my most important piece of advice would be to make sure that they don’t just do the most popular things. Do some research into the destination and try to get creative with the itinerary rather than following the average tourist itinerary. Of course, I would also say that booking with locals is the best way to ensure an authentic travel experience. They are keen to engage with their destination in a new way and relish the challenge of creating off the beaten track itineraries. Don’t be afraid to ask for more and make sure you leave home with an open mind – you never know where people’s suggestions may take you.

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Mark Bibby Jackson

Before setting up Travel Begins at 40, Mark was the publisher of AsiaLIFE Cambodia and a freelance travel writer. When he is not packing and unpacking his travelling bag, Mark writes novels, including To Cook A Spider and Peppered Justice. He loves walking, eating, tasting beer, isolation and arthouse movies, as well as talking to strangers on planes, buses and trains whenever possible. Most at home when not at home.

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Istilah-Istilah dalam Pariwisata (I-W)

• Posted on August 3, 2020
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Inbound Tourism

Inbound Tourism merupakan perjalanan wisata yang dilakukan seseorang ke negara lain yang bukan tempat tinggalnya.

Industrial Tourism

Industrial Tourism merupakan kegiatan kunjungan wisata ke situs industri yang ada saat ini maupun di masa lampau. Contoh situs yang menjadi destinasi Industrial Tourism dan dinilai cukup populer di antaranya adalah penanaman teh di Sri Lanka, penambangan tembaga di Canada, dan pabrik Airbus di Perancis.

Insta Tourism

Insta Tourism merupakan bentuk baru dari pariwisata yang muncul atas respon dari penggunaan platform media sosial Instagram. Setiap bulannya, tercatat ada lebih dari satu miliar orang yang menggunakan Instagram dan saling membagikan gambar dari seluruh dunia. Pada satu sisi, pengguna Instagram mayoritas membagikan konten ke teman dan keluarganya. Namun di sisi lain, terdapat pengguna Instagram yang berprofesi sebagai “ influencer ” dengan ribuan follower . Influencer Instagram dianggap memberikan pengaruh pada motivasi wisatawan seseorang sehingga tak jarang banyak negara menggunakan jasa influencer dalam mempromosikan tempat wisata. Contoh influencer yang membagikan konten pariwisata di antaranya adalah Sam Kolder, Pevita Pearce, Mariska Pruedence, dan lainnya.

International Tourism

International Touris m adalah sebuah perjalanan wisata lintas negara dengan tujuan bisnis ataupun mencari hiburan. Dalam beberapa tahun terakhir, International Tourism telah berkembang karena meningkatnya pendapatan ekonomi seseorang. International Tourism tergolong cukup populer di Eropa di mana negara-negaranya memiliki lokasi yang cukup berdekatan.

Iron Curtain Tourism

Iron Curtain Tourism berhubungan dengan kegiatan perjalanan ke suatu situs penting yang memiliki makna pada saat terjadinya Cold War ataupun berbentuk edukasi tentang Cold War itu sendiri. Istilah “Iron Curtain” digunakan oleh Winston Churchill untuk menggambarkan pembatas nasional yang memisahkan antara Blok Soviet dengan Barat sebelum kemunduran komunisme yang diikuti oleh agenda politik di Eropa Timur pada 1989. Iron Curtain Tourism juga meliputi kegiatan kunjungan ke atraksi wisata seperti bunker, batas penyeberangan, penjara, maupun museum. 

Jungle Tourism

Jungle Tourism pada dasarnya merupakan pariwisata yang berlangsung di hutan. Pariwisata ini dapat mencakup berbagai bentuk Eco and Sustainable Travel . Dalam beberapa tahun terakhir, banyak resort yang sengaja dikembangkan di tengah hutan seperti yang ada di Amazon Rainforest, Rwanda, dan Costa Rica. Wisatawan juga seringkali terlibat dalam kegiatan-kegiatan petualangan selama mereka ada di hutan. Beberapa contoh aktivitas yang cukup populer pada destinasi Jungle Tourism ini adalah zip lining, jungle safaris, canoeing , dan canopy walks.

Justice Tourism

Justice Tourism merupakan kegiatan perjalanan dengan tujuan untuk meningkatkan kondisi perekonomian masyarakat yang tinggal di sekitar destinasi tujuan. Justice Tourism berfokus di seputar pertukaran budaya positif antara guest dan host melalui interaksi secara empat mata, perlindungan lingkungan, dan edukasi politik/sejarah. Konsep wisata Justice Tourism telah dipromosikan secara besar-besaran di Palestina dan Bosnia.

Lighthouse Tourism

Lighthouse Tourism merupakan kegiatan wisata dengan mengunjungi lighthouse atau mercusuar. Tujuan dari perjalanan ini tentunya adalah untuk menikmati pemandangan melalui mercusuar.

Linguistic Tourism

Linguistic Tourism adalah kegiatan wisata yang meliputi pembelajaran bahasa. Linguistic dapat berupa formal course atau dapat menjadi bagian dari pengalaman budaya yang lebih luas. Destinasi yang terkenal untuk mempelajari bahasa di antaranya adalah Spanyol dan Amerika Selatan untuk mempelajari Spanish, Perancis untuk mempelajari French, ataupun Italia untuk mempelajari Italian. Di Indonesia sendiri, terdapat Kampung Pare di Kabupaten Kediri sebagai destinasi berlibur sekaligus mendalami penguasaan Bahasa Inggris.

Literary Tourism

Literary Tourism meliputi perjalanan ke suatu tempat yang berhubungan dengan suatu karya fiksi. Sebagai bentuk dari Cultural Tourism , Literary Tourism menawarkan sebuah kunjungan ke destinasi yang muncul dalam buku, rumah atau makam dari seorang penulis. Contoh destinasi yang cukup populer di antaranya adalah Startford Upon Avon, rumah dari Shakespear dan Edunburght, serta rumah dari J.K Rowling.

Marine/Nautical Tourism

Marine Tourism atau Nautical Tourism merupakan bentuk pariwisata yang bergerak seputar penggunaan perahu/kapal sebagai bagian dari pengalaman wisata. Kegiatan yang dilakukan biasanya lebih banyak menggunakan kapal, seperti kapal pesiar ataupun dalam bentuk sailing trip . Selain itu, Marine Tourism juga menawarkan liburan dalam bentuk even atau aktivitas berperahu seperti regatta, boat tour, ataupun deep sea fishing .

Mass Tourism

Mass Tourism dapat diartikan sebagai pergerakan manusia dalam jumlah besar dengan tujuan menghabiskan waktu luang mereka di suatu tempat. Destinasi wisata seperti ini biasanya berhubungan dengan liburan yang murah dan cenderung bersifat musiman. Di sisi lain, Mass Tourism juga dikaitkan dengan konotasi negatif, seperti penurunan kualitas lingkungan, pengikisan budaya, dan overpopulasi. Oleh karena itu, Mass Tourism juga seringkali dihubungkan dengan overtourism .

Baca juga: Overtourism dan Solusinya

Minimoon Tourism

Minimoon adalah suatu bentuk dari short break setelah dilaksanakannya pernikahan. Minimoon dilakukan sebelum berlangsungnya honeymoon sehingga dapat memberi kesempatan bagi pasangan untuk menabung dan merencanakan perjalanannya. Bentuk wisata ini biasanya berlangsung selama 2 hingga 4 hari dan cenderung memilih destinasi yang berada tidak terlalu jauh dari tempat tinggal serta tergolong lebih murah dibandingkan dengan honeymoon .

Mountain Tourism

Kegiatan Mountain Torusim mengambil lokasi di wilayah pegunungan. Biasanya kegiatan wisata ini meliputi aktivitas-aktivitas seperti climbing , hiking , atau mountain bike riding . Di Indonesia sendiri, cukup banyak destinasi wisata berupa gunung. Misalnya saja seperti Semeru, Merbabu, Rinjani, Tambora, dan lainnya.

Nature Tourism

Nature Tourism adalah bentuk dari responsible tourism yang berfokus pada alam, konservasi lingkungan, dan kegiatan-kegiatan yang melibatkan alam. Aktivitas dalam Nature Tourism yang cukup populer di antaranya adalah bird watching, hiking, camping, dan wildfire spotting .

Niche Tourism

Niche Tourism merupakan kebalikan dari Mass Tourism . Konsep wisata ini lahir untuk memenuhi kebutuhan konsumen berdasarkan minat-minat tertentu. Meski berskala kecil, Niche Tourism memiliki jenis dan bentuk yang bervariasi.

Nightlife Tourism

Nightlife Tourism merupakan jenis pariwisata yang meliputi aktivitas-aktivtas di malam hari. Meski Nightlife Tourism biasanya berpusat seputar klub malam ataupun pesta-pesta, pariwisata ini juga dapat berupa evening show , konser, pertunjukan, dan lain-lain. Di Indonesia, destinasi Nightlife Tourism yang cukup populer adalah Bali dan Yogyakarta, khususnya saat hari-hari tertentu di sepanjang kawasan Malioboro.

Outbound Tourism

Outbound Tourism mengacu pada perjalanan yang ditempuh seseorang dari negara asalnya untuk mengunjungi destinasi wisata di luar negeri. Negara-negara kecil atau yang tidak memiliki variasi destinasi cenderung mengalami outbound tourism dalam skala besar.

Overlanding

Overlanding merupakan bentuk wisata yang meliputi perjalanan jarak jauh dengan mengunakan kendaraan off-road . Isitilah ini umumnya diasosiasikan dengan perjalanan pada ‘jalan yang jarang dilalui’. Overlanding lebih banyak dikenal oleh para wisatawan yang menyukai petualangan, di mana destinasi overloading meliputi banyak wilayah.

Overtourism

Overtourism merupakan dampak pariwisata bagi destinasi atau bagiannya yang secara berlebihan memengaruhi kualitas hidup dari penduduk atau kualitas pengalaman yang dirasakan wisatawan secara negatif. Overtourism juga dianggap sebagai hasil dari meningkatnya jumlah wisatawan di suatu kawasan. Contoh destinasi yang mengalami dampak overtourism di antaranya adalah Maya Bay di Thailand, Barcelona, Maccu Picchu, Bali, dan baru-baru ini adalah Kampung Adat Baduy. Dalam sejumlah kasus, beberapa usaha telah dilakukan untuk mengatasi dampak yang ditimbulkan dari overtourism . Misalnya seperti membatasi jumlah wisatawan, meningkatkan pajak, ataupun menutup beberapa atraksi.

Package Tourism

Package Tourism mengacu pada liburan yang terencana di mana komponen-komponen wisata yang sifatnya individual digabungkan dan dijual dalam bentuk paket. Package Tourism biasanya direncanakan oleh agensi wisata (Biro Perjalanan Wisata) di mana paket ini juga mencakup akomodasi, transportasi, dan tiket masuk ke suatu destinasi. Namun saat ini, telah berkembang post-modern packages yang meliputi berbagai komponen yang dipaketkan untuk memenuhi minat dan kebutuhan dari Niche Tourism seperti volunteer tourism package . Selain itu, terdapat peningkatan jumlah wisatawan yang memilih untuk merencanakan liburannya sendiri dengan menggunakan dynamic packaging .

Photographic Tourism

Photographic Tourism merupakan aktivitas yang berbentuk kunjungan ke suatu destinasi dengan tujuan untuk mengambil/mengabadikan gambar menggunakan kamera profesional. Destinasi tersebut biasanya memiliki pemandangan yang menarik, tidak biasa, dan memiliki unsur keindahan. Ruang lingkup fotografi yang diambil dapat mencakup pemandangan alam, karya seni, kebudayaan, alam liar, makanan, maupun arsitektur.

Pilgrimage Tourism

Pilgrimage Tourism merupakan cabang dari Religious Tourism . Bentuk pariwisata ini meliputi pelaksanaan ziarah yang mungkin merupakan satu-satunya tujuan seseorang, ataupun juga dapat berupa bagian dari pengalaman wisata yang lebih luas. Destinasi Pilgrimage Tourim yang populer di antaranya adalah Mekah di Arab Saudi, Kota Vatican di Roma, Western Wall di Israel, maupun ziarah Wali Songo di Indonesia.

Postmodern Tourism

Postmodern Tourism menggambarkan kegiatan wisata dan aktivitas yang tergolong baru atau muncul sebagai kebalikan dari bentuk konvensional. Postmodern T ourism umumnya dikaitkan dengan destinasi baru ataupun yang masih dalam tahap pengembangan.

Pro-poor Tourism

Pro-poor tourism bukan hanya bagian dari sektor industri pariwisata semata, namun lebih mengarah ke pendekatan terhadap industri pariwisata itu sendiri. Pro-poor tourism atau yang dikenal dengan singkatan PPT memiliki tujuan untuk memberikan manfaat bagi pihak-pihak yang membutuhkan. Manfaat tersebut dapat berupa keuntungan ekonomi, pertukaran serta peningkatan peran sosial dan budaya, maupun semakin lestarinya lingkungan.

Red Tourism

Red Tourism merupakan bagian penting dari industri pariwisata di China yang berfokus pada lokasi dengan makna sejarah yang kental dengan komunisme di China. Menurut catatan pemerintahan China, lebih dari 800 juta perjalanan Red Tourism dilakukan setiap tahunnya. Destinasi Red Tourism yang tergolong populer adalah Shaoshan, Nanchang, Jinggang Mountain, dan Zunyi.

Religious Tourism

Religious Tourism atau yang dikenal dengan Faith Tourism merupakan sebuah kegiatan wisata yang bertujuan untuk melakukan ziarah, missionary , ataupun urusan keagamaan. Sebagai bagian dari Cultural Tourism , bentuk pariwisata ini termasuk dalam bentuk pariwisata yang sudah ada sejak awal.

Responsible Tourism

Responsible Tourism merupakan pariwisata yang dilaksanakan dengan cara yang bertanggung jawab. Bentuk pariwisata ini memiliki hubungan yang erat dengan sustainable tourism dan mengedepankan kondisi lingkungan, sosial budaya, dan ekonomi dengan cara meminimalkan dampak buruk sebisa mungkin.

Rural Tourism

Menurut World Tourism Organisation, Rural Tourism adalah jenis aktivitas wisata di mana wisatawan mendapat pengalaman terkait berbagai produk yang dihasilkan dari aktivitas berbasis alam, pertanian, gaya hidup dan budaya pedesaan. Lokasi yang dipilih sebagai Rural Tourism biasanya meliputi wilayah non-urban . Sedangkan aktivitas Rural Tourism yang cukup diminati di antaranya adalah cycling, walking , ataupun belajar kebudayaan di desa/destinasi Rural Tourism .

Safari Tourism

Safari adalah bagian dari ekspedisi di alam liar. Dulunya, pariwisata ini meliputi kegiatan berburu di alam liar. Namun saat ini, Safari Tourism lebih berpusat pada pengamatan dan fotografi. Safari biasa ditemukan di Afrika. Safari Holiday biasanya memiliki harga yang cukup mahal dan hanya ditujukan kepada orang-orang dengan kelas menengah ke atas.

Self-guided Tourism

Self-guided Tourism merupakan pariwisata yang direncanakan dan difasilitasi oleh wisatawan itu sendiri. Dengan cara mencari informasi sendiri, self-guided map , tur dan instruksi, wisatawan memegang kuasa penuh dalam rencana perjalanan mereka sendiri.

Sex Tourism

Sex Tourism adalah perjalanan ke suatu destinasi untuk mencari sexual service . Sex Tourism biasanya berkaitan dengan prostitusi, walaupun industri Sex Tourism juga mencakup pencarian terhadap “mail bride”, sex show, dan sex slavery . Di kebanyakan negara, Sex Tourism dianggap ilegal. Namun demikian, beberapa negara tetap dikenal sebagai destinasi Sex Tourism , seperti Amsterdam, Thailand, dan Gambia.

Shopping Tourism

Shopping Tourism dapat diartikan sebagai aktivitas belanja yang dilakukan selama perjalanan atau dalam waktu senggang ketika sedang liburan. Aktivitas belanja yang dilakukan dapat bervariasi, mulai dari berbelanja di bandara, mengunjungi street market , ataupun berbelanja di shopping mall . Shopping Tourism juga dapat menjadi tujuan utama dalam liburan seseorang ataupun hanya bagian dari perjalanan yang dilakukan.

Slow Tourism

Slow Tourism berbasis pada konsep kecepatan. Konsep wisata ini dapat berupa perjalanan wisata santai dengan jangka waktu yang lama sehingga wisatawan mendapatkan pengalaman secara mendalam. Sebagai bentuk wisata alternatif, Slow Tourism biasanya juga dihubungkan dengan sustainable practice , di mana konsep wisata ini mempertimbangkan aspek lingkungan, sosial, maupun ekonomi. Meski Slow Tourism dapat dilakukan di berbagai destinasi, bentuk pariwisata ini sangat populer di rute backpacking konvensional seperti Asia Tenggara, Amerika Tengah, dan Australia.

Smart Tourism

Smart Tourism didefinisikan berdasarkan kemampuan teknologi di suatu destinasi, atraksi, maupun pada wisatawan itu sendiri. Banyak destinasi yang saat ini menjadi lebih modern akibat peningkatan penggunaan smart technology dalam sistem operasional, mulai dari metode pembayaran maupun aktivitas interaktif. Negara yang saat ini dianggap paling maju dalam industri Smart Tourism adalah China, di mana wisatawan yang datang dapat menggunakan telepon genggam mereka untuk membayar taxi, memesan makanan, mengecek antrian, dan membaca informasi di tempat wisata yang mereka kunjungi dengan menggunakan QR Code yang disediakan.

Space Tourism

Space Tourism merupakan pariwisata yang berfokus seputar antariksa. Pariwisata ini memiliki kegiatan seperti mengunjungi museum bertemakan antariksa , menonton peluncuran roket, ataupun berwisata ke destinasi yang terkenal untuk stargazing .

Special Interest Tourism

Special Interest Tourism adalah bagian dari aktivitas wisata yang berfokus pada ketertarikan tertentu. Kebanyakan bentuk Special Interest Tourism juga merupakan Niche Tourism . Sebagai paradoks dari Mass Tourism , Special Interest Tourism memiliki berbagai jenis kegiatan mulai dari seni, olahraga, kebugaran, kebudayaan, dan tema-tema spesifik lainnya.

Sports Tourism

Sports Tourism dapat dikategorikan menjadi empat segmen, yakni Sport Event Tourism, Nostalgia Sport Tourism, Active Sport Tourism , dan Passive Sport Tourism .

Sport Event Tourism adalah suatu aktivitas kunjungan atau menonton even olahraga skala besar seperti Olympics atau Footworld World Cup. Sedangkan Nostalgia Sport Tourism berbentuk kunjungan ke lokasi yang memiliki arti penting bagi dunia olahraga seperti Calgary Olympic Park. Active Sport Tourism adalah perjalanan yang dilakukan wisatawan untuk melakukan aktivitas fisik seperti yoga, golf, ataupun surfing . Sementara Passive Sport Tourism adalah kegiatan berupa perjalanan untuk menyaksikan pertandingan, seperti tenis di Wimbledon Championship atau menonton pertandingan sepak bola di Manchester United.

Sustainable Tourism

Sustainable Tourism memiliki pengertian yang mirip dengan konsep Responsible Tourism . Prinsip dari Sustainable Tourism bertujuan untuk meminimalisir dampak negatif dan memaksimalkan dampak positif dari pariwisata.

TEFL Tourism

TEFL Tourism merupakan sebuah perjalanan wisata yang dilakukan dengan tujuan untuk mengajar Bahasa Inggris. Sedangkan TEFL Tourist dapat didefinisikan sebagai seseorang yang melakukan perjalanan keluar lingkungan tempat tinggalnya untuk mengajar Bahasa Inggris sebagai bagian dari bahasa asing. Destinasi TEFL yang dinilai populer di antaranya adalah China, Thailand, Costa Rica, dan Mexico.

Urban Tourism

Urban Tourism mengacu pada gagasan untuk melakukan aktivitas wisata di wilayah urban. Aktivitas wisata yang dinilai cukup populer di antaranya adalah kunjungan monumen, pengamatan arsitektur dan pemanfaatan fasilitas budaya seperti museum, local hospitality dan entertainment .

Village Tourism

Village Tourism atau desa wisata meliputi perjalanan ke suatu desa melalui tour yang terorganisir ataupun sebagai bagian dari perjalanan individu. Bentuk pariwisata ini merupakan bagian dari Rural Tourism mengingat kebanyakan desa terletak di area rural. Di Indonesia sendiri, konsep desa wisata cukup berhasil di wilayah DIY, Jawa Timur, Jawa Tengah, Bali, NTB, dan NTT.

Baca juga: Tahapan Merintis dan Mengembangkan Desa Wisata

Virtual Tourism

Virtual Tourism adalah penggunaan teknologi untuk mensimulasikan destinasi perjalanan dan fitur-fiturnya. Meski Virtual Tourism dianggap tidak akan pernah bisa menggantikan kunjungan ke destinasi secara langsung, tetapi Virtual Tourism dianggap telah menjadi alat pemasaran yang cukup kuat. Bentuk wisata ini juga digunakan untuk meningkatkan pengalaman yang dirasakan wisatawan di berbagai atraksi wisata.

Volunteer Tourism (voluntourism)

Volunteer Tourism atau voluntourism adalah jenis pariwisata di mana seseorang atau kelompok melakukan perjalanan ke suatu destinasi yang dianggap ‘kurang berkembang’ atau ‘sedang berkembang’ dengan bentuk memberikan bantuan kepada mereka yang membutuhkan. Seseorang atau kelompok yang melakukan kegiatan ini biasanya akan membantu komunitas yang berada di sebuah destinasi. Misalnya seperti mengajar, memperbaiki fasilitas sekolah, memulihkan kerusakan lingkungan, menjadi tenaga medis, dan lainnya.  

War Tourism

War Tourism berhubungan dengan perjalanan tujuan rekreasi ke wilayah bekas perang ataupun wilayah di mana perang tersebut sedang terjadi. Meningkatnya tren peminat gaya berwisata ini turut berdampak pada bertambahnya agensi yang menjual paket wisata ke destinasi rawan konflik seperti Syria, Somalia, Iraq, maupun Israel.

Wellness Tourism

Wellness Tourism adalah cabang dari Health Tourism . Pariwisata ini berbentuk kegiatan wisata dengan tujuan kesehatan fisik dan mental. Sektor Wellness Tourism cenderung mengalami pertumbuhan yang sangat pesat, terlebih lagi saat adanya bencana kesehatan seperti COVID-19. Destinasi Wellness Tourism yang terkenal contohnya adalah Islandia untuk spa break , India untuk ayurveda treatment , dan Bali untuk yoga retreats

Winter Tourism

Winter Tourism berhubungan dengan aktivitas wisata yang dilaksanakan pada iklim yang dingin. Aktivitas Winter Tourism yang cukup populer adalah skiing, snowboarding, sledging, wildlife spotting, dan ice fishing .

Baca juga: Istilah-Istilah dalam Pariwisata (A-H)

Diterjemahkan dari artikel Types of tourism: A Glossary yang ditulis oleh Dr. Hayley Stainton lewat laman website Tourism Teacher yang telah diperbarui pada 22 Mei 2020.

Memiliki minat yang cukup tinggi dalam bidang pariwisata dan ingin menekuni keilmuan terkait perencanaan, desain, dan pengembangan pariwisata. Sedang menjalani program kerja praktik di PT Eticon Rekayasa Teknik.

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KajianPustaka

Widget html #1, wisata halal (halal tourism) - pengertian, prinsip, syarat dan kriteria.

Wisata halal atau halal tourism adalah sebuah kegiatan perjalanan dimana layanan atau fasilitas yang menunjang kegiatan berwisata yang aman dan nyaman bagi wisatawan muslim yaitu sesuai dengan prinsip-prinsip nilai syariah Islam. Prinsip-prinsip syariah tersebut tidak hanya terfokus pada objek saja, tetapi perilaku saat melaksanakan perjalanan dan fasilitas pendukung lainnya.

Wisata halal di berbagai negara dikenal dengan banyak istilah, seperti; islamic tourism, halal tourism, halal travel, halal lifestyle, halal friendly tourism destination, atau muslim friendly travel destination. Menurut Kementrian Pariwisata, menyebutkan wisata halal adalah sebuah kegiatan yang didukung oleh berbagai fasilitas serta layanan yang disediakan masyarakat, pengusaha, pemerintah, dan pemerintah daerah yang memenuhi ketentuan syariah.

Munculnya istilah halal tourism atau pariwisata halal pada awalnya kegiatan yang dilakukan oleh wisatawan atas dasar untuk menumbuhkan motivasi rasa atau nilai religi yang ada pada dirinya dengan mengunjungi tempat-tempat ibadah, tempat pemakaman, atau tempat bersejarah yang memiliki nilai-nilai religi sesuatu dengan agama yang dianut.

Pengertian Wisata Halal 

Berikut definisi dan pengertian wisata halal, wisata religi atau halal tourism dari beberapa sumber buku dan referensi:

• Menurut Priyadi (2016), wisata halal adalah pariwisata yang mengedepankan nilai keislaman di setiap aktivitas yang dilaksanakan. Wisata halal tidak hanya terfokus pada objek saja, tetapi perilaku saat melaksanakan perjalanan dan fasilitas pendukung lainnya. 
• Menurut Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia No.108/DSN-MUI/X/2016 tentang Pedoman Penyelenggraan pariwisata berdasar prinsip syariah, wisata halal adalah kegiatan perjalanan yang dilakukan oleh seseorang atau sekelompok orang dengan mengunjungi tempat untuk tujuan rekreasi, pengembangan diri, mempelajari keunikan daya tarik wisata untuk wisata sesuai prinsip syariah. 
• Menurut El-Gohary (2016), wisata halal adalah kegiatan pariwisata dimana layanan atau fasilitas yang menunjang kegiatan berwisata yang aman dan nyaman bagi wisatawan Muslim, seluruh fasilitas diarahkan untuk memudahkan wisatawan Muslim melakukan kegiatan sesuai dengan anjuran agama.
• Menurut Bawazir (2013), wisata halal adalah wisata yang prosesnya sejalan dengan prinsip-prinsip nilai syariah Islam, baik dimulai dari niatnya semata-mata untuk ibadah dan mengagumi ciptaan Allah, selama dalam perjalanannya tidak meninggalkan ibadah dan setelah sampai tujuan wisata, tidak mengarah ke hal-hal yang bertentangan dengan syariah, makan dan minum yang halalan thayyiban, hingga kepulangan-nya pun dapat menambah rasa syukur kita kepada Allah.

Prinsip-prinsip Wisata Halal 

Dalam hukum bisnis syariah, istilah usaha sering diartikan sebagai suatu perbuatan manusia untuk mendapatkan sumber penghidupan. Islam memandang ketika menjalankan suatu usaha atau perusahaan, seseorang haruslah mengaitkan segala sesuatu dengan ketentuan syariat. Suatu perusahaan dikatakan telah menjalankan kegiatan usaha berdasarkan prinsip-prinsip syariah dan bersertifikasi halal memenuhi standar tertentu yang telah ditetapkan oleh lembaga berwenang.

Menurut Yusanto, dkk (2002), dalam menjalankan kegiatan atau usaha, seorang pelaku bisnis harus memperhatikan beberapa prinsip etika yang telah digariskan dalam Islam, antara lain yaitu:

a. Prinsip Kesatuan 

Landasan utama yang ada dalam syariat. Dimana setiap aktivitas manusia berpariwisata dan berbisnis halal harus didasarkan pada nilai-nilai tauhid. Artinya dalam setiap aktivitas bisnisnya harus dilandasi dengan nilai-nilai ibadah.

b. Prinsip Kebolehan 

Konsep halal dan haram tidak saja pada barang yang dihasilkan dari sebuah hasil usaha, tetapi juga proses mendapatkannya, artinya barang yang diperoleh harus dilakukan dengan cara-cara yang dibenarkan oleh syariah islam.

c. Prinsip Keadilan 

Merupakan nilai dasar, etika aksiomatik dan prinsip bisnis islami yang bermuara pada satu tujuan, yaitu menghindari kedzaliman dengan tidak memakan harta sesama dengan cara batil. Sebab pada dasarnya hukum asal dalam melakukan perjanjian adalah keadilan jangan sampai transaksi syariah memuat sesuatu yang diharamkan hukum, seperti riba, gharar, judi, dll. Karena nantinya semua perbuatan manusia akan dimintai pertanggung-jawabannya di akhirat untuk memenuhi tuntutan keadilan dan kesatuan.

d. Prinsip Kebenaran dan Kejujuran 

Kebenaran adalah nilai kebenaran yang dianjurkan dan tidak bertentangan dengan aturan islam. Dalam konteks bisnis islami, kebenaran dimaksudkan sebagai niat, sikap dan perilaku yang benar, yang meliputi proses akad (transaksi), proses mencari/memperoleh komoditas, proses pengembangan maupun dalam proses upaya meraih/menetapkan margin keuntungan (laba).

Menurut DSN-MUI No.108/DSN-MUI/X/2016, tentang Pedoman Penyelenggaraan pariwisata berdasar prinsip syariah menyebutkan bahwa, prinsip-prinsip yang perlu diperhatikan dalam pelaksanaan wisata halal adalah sebagai berikut:

a. Orientasi kemaslahatan 

Pembeda antara wisata konvensional dengan Syariah yang pertama adalah wisata syariah tidak hanya semata-mata untuk bertujuan untuk kepuasan para wisatawan, namun juga memperhatikan dampak ekonomi yang dirasakan baik itu bagi para wisatawan ataupun masyarakat daerah sekitar area wisata, pada wisata syariah harus di capai prinsip bahwa aktivitas pariwisata tersebut memberikan dampak yang positif terhadap perekonomian.

b. Ketersediaan fasilitas ibadah 

Area pariwisata yang diminati oleh para wisatawan pada umumnya adalah area yang memiliki fasilitas fasilitas yang dibutuhkan oleh para wisatawan, karena wisata syariah secara khusus ada untuk wisatawan yang muslim, sehingga penyediaan fasilitas ibadah adalah suatu keharusan bagi penyedia tempat wisata syariah, mulai dari ketersediaan tempat shalat yang layak, MCK, ketersediaan tempat wudu dan air yang bersih.

c. Makanan dan minuman 

Selain menyediakan fasilitas ibadah, sebuah area wisata syariah juga harus menyediakan makanan yang halal dan toyyib, sebagaimana yang disabdakan dalam Al-quran QS. Al-Baqarah ayat 173, bahwa setiap muslim wajib untuk memakan makanan yang halal lagi toyyib.

d. Tidak adanya hal hal yang dilarang 

Konsep wisata syariah selain menuntut menyediakan beberapa hal yang dibutuhkan wisatawan, juga ada hal hal yang harus dihilangkan di area wisata tersebut, yaitu:

• Tidak adanya hal-hal yang membawa para wisatawan ke arah yang musyrik dan kurafat, seperti tidak adanya tempat tempat keramat atau tempat tempat sesembahan. 
• Tidak adanya hal-hal yang diharamkan lainnya seperti perjudian, minuman keras, tempat berkhalwat, dan lainnya.

Syarat dan Kriteria Wisata Halal 

Wisata halal merupakan produk dan layanan pariwisata yang mencakup segala kebutuhan wisatawan muslim yang berkaitan dengan makanan dan kegiatan ibadah. Konsep halal sendiri digunakan secara umum untuk perbuatan yang diizinkan untuk dilakukan, konsep halal tidak hanya diaplikasikan pada makanan. Namun, juga termasuk semua aspek produk yang ditawarkan.

Adapun beberapa syarat dan kriteria yang perlu dipenuhi dalam wisata halal antara lain yaitu:

a. Destinasi pariwisata (alam, budaya, atau buatan) 

• Adanya pilihan kegiatan wisata, seni, dan kebudayaan yang tidak bertentangan dengan ajaran Islam.
• Dapat menyelenggarakan minimal satu festival halal life style jika dimungkinkan.
• Orang yang terlibat dalam kegiatan wisata harus berpakaian dan berpenampilan sopan.
• Adanya pilihan daya tarik wisata yang terpisah untuk pria dan wanita dan/atau mempunyai aturan pengunjung tidak berpakaian minim.

b. Akomodasi 

• Adanya makanan dan produk halal lainnya. 
• Adanya fasilitas ibadah yang memudahkan wisatawan untuk beribadah, seperti masjid, mushola dan fasilitas bersuci. 
• Adanya pelayanan khusus bulan Ramadhan untuk memenuhi kebutuhan sahur dan buka puasa. 
• Tidak ada kegiatan non-halal seperti perjudian, minuman beralkhohol, dan kegiatan diskotik. 
• Adanya fasilitas rekreasi kolam renang dan fasilitas kebugaran/gym yang terpisah antara pria dan wanita. 
• Jika hotel menyediakan fasilitas spa, maka terapis pria untuk pelanggan pria dan terapis wanita untuk pelanggan wanita. Bahan yang digunakan harus halal.

c. Biro perjalanan 

• Menyediakan paket wisata yang sesuai dengan kriteria umum pariwisata halal. 
• Tidak menawarkan aktivitas non-halal. 
• Memiliki daftar usaha penyedia makanan dan minuman halal. 
• Pemandu wisata memahami dan mampu melaksanakan nilai-nilai syariah dalam menjalankan tugas. 
• Berpenampilan sopan dan menarik sesuai dengan norma Islam.

Unsur-unsur Wisata Halal

Menurut Djakfar (2017), terdapat beberapa unsur yang perlu dipenuhi dalam pelaksanaan wisata halal, di antaranya adalah:

a. Objek wisata: destinasi (sasaran kunjungan) 

Semua objek wisata yang ada dapat dikelola menjadi destinasi wisata halal selagi tidak ada faktor yang bertentangan dengan syariat Islam. Pertama, destinasi wisata harus memiliki tujuan untuk terwujudnya kemaslahatan dan kebaikan umum. Kedua, sarana dan prasarana yang ada pada objek wisata harus dilengapi dengan fasilitas ibadah yang memadai, mudah dijangkau, dan sesuai dengan ketentuan hukum Islam. Ketiga, destinasi wisata harus terhindar dari perbuatan yang dilarang oleh agama.

b. Perhotelan: infrastruktur akomodasi 

Sebagai penunjang kegiatan pariwisata, membutuhkan infrastruktur pendukung seperti ketersediaan hotel untuk tempat menginap bagi para wisatawan. Bisnis perhotelan memiliki dua fungsi penting, yaitu menyediakan produk riil (tangible producut) dalam wujud penyediaan kamar dan fasilitasnya beserta konsumsi baik makanan maupun minuman. Selain itu juga menjual produk yang tidak tampak yaitu layanan jasa yang bisa dirasakan oleh wisatawan.

Maka dari itu, fasilitas yang dijual oleh hotel dalam pandangan fikih tidak boleh ada aspek apapun yang bertentangan dengan syariah. Seperti, terbebas dari segala jenis makanan dan minuman memabukkan dan mengandung bahan yang haram dikonsumsi. Mengutamakan layanan yang mencerminkan etika Islam, tidak hanya yang tampak secara lahir tetapi juga batin, seperti ramah, amanah, jujur, dan tindakan terpuji lainnya. Dalam penyediaan fasilitas perlu dibedakan berdasarkan jenis kelamin, seperti fasilitas kolam renang, fasilitas spa, fasilitas kamar, kecuali mahram dan memiliki surat keterangan telah menikah.

c. Restoran: infrastruktur kebutuhan konsumsi 

Setiap usaha restoran memiliki sumber daya manusia, tempat dan objek yang dijual seperti jasa, makanan dan minuman. Dalam aspek fikih etika pelayan harus berpakaian sopan dan sesuai syariat, menjaga aurat, tersedianya fasilitas ibadah yang memadai, adanya daftar harga tiap produk yang dijual, adanya label halal pada tiap makanan yang disajikan dan lain sebagainya. Infrastruktur kebutuhan konsumsi bukan hanya terbatas pada penyediaan restoran saja, namun juga meliputi penyediaan toko maupun gerai penjualan oleh-oleh yang biasanya menjadi tujuan wisatawan untuk mendapatkan buah tangan.

d. Travel: infrastruktur biro perjalanan dan transportasi 

Biro perjalanan harus memberikan pelayanan sesuai dengan etika Islam. Memberikan kesempatan bagi wisatawan untuk berhenti di titik tertentu untuk istirahat, makan dan melaksanakan ibadah shalat. Rumah makan yang digunakan untuk aktivitas tersebut juga harus memiliki standar restoran atau rumah makan halal sebagai sarana pendukung perjalanan wisata halal. Hal tersebut adalah salah satu cara untuk memberikan pelayanan terbaik kepada wisatawan sebagai salah satu bentuk pelayanan execellent dari sebuah usaha transportasi agar tercipta kesan perusahaan yang digunakan mengedepankan etika Islam.

e. Sumber daya manusia (human resourch) 

Manusia menjadi daya dukung kegiatan pariwisata yang sangat krusial, baik kemampuannya sebagai pengusaha, pemangku kebijakan, pemandu wisata (pramuwisata), kaum intelektual, dan masyarakat luas. Semua unsur sumber daya manusia (SDM) memiliki peran dan fungsinya masing-masing. Unsur yang tidak kalah penting untuk disoroti adalah seorang pemandu wisata atau pramuwisata dalam perannya mensukseskan pembangunan pariwisata halal. Bagaimana cara berpakaian, menentukan tarif jasa ketika memandu, harus transparan untuk menciptakan kenyamanan antara pramuwisata dan wisatawan.

Pramuwisata harus memahami dan menjalankan nilai-nilai syariah dalam melaksanakan tugasnya, diantaranya adalah bersikap profesional, paham dan dapat melaksanakan fikih pariwisata, berperilaku sesuai etika Islam, mampu berkomunikasi dengan baik, ramah, jujur, menarik, dan bertanggungjawab. Dengan demikian, Sumber daya manusia yang berkecimpung di industri pariwisata halal harus paham akan kebutuhan dasar wisatawan muslim. Sebagai wujud komitmen pengembangan di bidang industri halal tourism.

Daftar Pustaka

• Priyadi, Unggul. 2016. Pariwisata Syariah: Prospek dan Perkembangan . Yogyakarta: UPP STIM YKPN.
• El-Gohary, H. 2016. Halal Tourism, Is It Really Halal? . Tourism Management Perspectives.
• Bawazir, Tohir. 2013. Panduan Praktis Wisata Syariah . Jakarta: Pustaka Al-Kautsar.
• Yusanto, M.I., dan Widjajakusuma, M.K. 2002. Menggagas Bisnis Islam . Jakarta: Gema Insani Press.
• Djakfar, Muhammad. 2017. Pariwisata Halal Perspektif Multidimensi: Peta Jalan Menuju Pengembangan Akademik dan Industri Halal di Indonesia . Malang: UIN Maliki Press.