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It’s Time to Switch to a Privacy Browser

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Google's admission that, yes, it does track you while you're in Chrome's Incognito mode , is just the latest in a long line of unsettling revelations about just how keenly Big Tech keeps an eye on our movements every time we connect to the internet. Billions of data records will now be deleted as part of a settlement to a class action lawsuit brought against Google.

As we've written before , Incognito mode and the equivalent modes offered by other browsers aren't as secure as you might think, particularly if you start signing into accounts like Google or Facebook. Your activities and searches as a logged-in user on large platforms can still be recorded, primarily to create advertising that's more accurately targeted toward your demographic.

Google, for its part, says it’s transparent about what data it’s storing and why—and in recent years it has made it easier for users to see and delete the information held about them. To really lock down your privacy and security, though, it’s best to switch to a browser not made by a company that earns billions of dollars selling ads.

And there are alternatives: Below we recommend several browsers built with user privacy and security as a priority. Even better, in many cases they can import data such as bookmarks and passwords from your current browser—Google Chrome, for example.

DuckDuckGo ( Android , iOS , Windows , macOS )

DuckDuckGo browser

The DuckDuckGo browser blocks trackers at their source.

You might know DuckDuckGo as the anti-Google search engine, but the parent company has branched out to make its own browsers too. They keep you well protected online and at the same time give you plenty of information about the tracking technologies being proactively blocked.

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DuckDuckGo starts by enforcing encrypted HTTPS connections when websites offer them, and gives each page you visit a grade based on how aggressively it's trying to mine your data. It'll even scan and rank site privacy policies for you.

When it comes to browsing data, this can be cleared automatically at the end of each session or after a certain period of time. Pop-ups and ads are snuffed out, and of course the DuckDuckGo search engine is built in, free of the Google trappings.

You also get extras like throwaway email aliases you can use in place of your real email address to protect your privacy, and everything about the browser and its features is simple to use: You don't really need to do anything except install them, so you're getting maximum protection with minimal effort.

Ghostery ( Android , iOS , Windows , macOS )

Ghostery browser

Ghostery comes with a range of tools to protect your privacy.

Install Ghostery on your mobile device or your computer, and straight away it gets to work blocking adverts and tracking cookies that will attempt to keep tabs on what you're up to on the web. There are no complicated setup screens or configurations to manage.

Like DuckDuckGo, Ghostery tells you exactly which trackers and ads it's blocking and how many monitoring tools each website has installed. If you do come across certain sites that are well behaved, you can mark them as trusted with a tap.

Or, if you find a site that's packed full of tracking systems, you can block every single bit of cookie technology on it (for commenting systems, media players, and so on), even if the site ends up breaking. A simple, private search engine is built in to replace Google too.

Ghostery's tools are a little more in-depth and advanced than the ones offered by DuckDuckGo, so you might consider it if you want to take extra control over which trackers are blocked on which sites—but it's simple enough for anyone to use.

Tor Browser ( Android , Windows , macOS )

Tor browser

Tor connects you to the Tor network, to keep your online activities more private.

Tor Browser markets itself as a browsing option "without tracking, surveillance, or censorship." It is worth a look if you want the ultimate in anonymized, tracker-free browsing—unless you're on iOS, where it isn't available (Tor recommends the Onion Browser instead).

The browser is part of a bigger project to keep internet browsing anonymous: Use Tor and you use the Tor Project network, a complex, encrypted relay system managed by the Tor community, making it much harder for anyone else to follow your activities online.

As well as this additional layer of anonymity, Tor Browser is super-strict on the background scripts and tracking tech that sites can run. It also blocks fingerprinting, a method where advertisers attempt to recognize the unique characteristics of your device.

At the end of each browsing session, everything gets wiped, including cookies left behind by sites and the browsing history inside the Tor Browser app itself. In other words, private browsing that leaves no trace is the default—and indeed the only option.

Brave ( Android , iOS , Windows , macOS )

Brave browser

Brave gives you a clean, speedy browsing experience.

Brave comes with all the tracking protection features you would expect: Ads are completely blocked, there are tight restrictions on the data that sites can gather through cookies and tracking scripts, and you're always kept informed about what's happening.

The browser comes with an optional built-in VPN, though it costs extra ($10 a month). You can also, if you want, use Brave to access the Tor network we mentioned with the Tor browser and take advantage of its anonymizing relay service that hides your location and browsing data.

There's no doubt about the effectiveness of Brave's tracker-blocking technologies, and getting around the web in Brave is quick and snappy. It's a comprehensive package and one that strikes a well-judged balance between simplicity and power for the majority of users.

Brave has regularly pioneered features related to innovative web technologies, including cryptocurrencies, NFTs, and (most recently) artificial intelligence; there's actually a new AI assistant built into it. In other words, it's not exclusively focused on security and privacy.

Firefox ( Android , iOS , Windows , macOS )

Firefox browser

Firefox is part of a suite of privacy products from Mozilla.

Firefox has long been at the forefront of online privacy—blocking tracking cookies across sites by default, for example—and it continues to be one of the best options for making sure you're giving away as little data as possible as you make your way across the web.

Firefox also gives you a ton of information on each website you visit regarding the trackers and cookies that pages have attempted to leave, and which ones Firefox has blocked. Permissions for access to your location and microphone can be easily managed as well.

Aside from looking after the interests of its users, Firefox also scores highly for user customization. You can change the look and behavior of the browser in a variety of ways, and there are useful integrations like the built-in Pocket utility that saves web stories on your device so you can read them later.

Firefox developer Mozilla offers plenty of extras, including a free data-breach monitor that tells you when your usernames and passwords may have been exposed somewhere online, a free email alias system to keep your actual email address protected, and a VPN that costs $10 per month. It all adds up to a comprehensive package for keeping you safe online.

Safari (iOS, macOS)

Safari browser

Safari has been blocking tracking cookies for some time.

Apple continues to add privacy tech to Safari with each release on iOS and macOS—like requiring user authentication (such as a Face ID scan) when returning to a browsing session—though it's obviously not a browsing option if you're on Android or Windows.

Safari has long been blocking third-party tracking cookies that try to connect the dots on your web activity across multiple sites. It also blocks device fingerprinting techniques that try to identify your devices, and it reports back on the trackers it has disabled.

The browser can now also warn you when you try to use a password that's too weak on a new website or service, and it will make a suggestion of a stronger password if needed. Recent browser updates added support for logging in with passkeys too.

Safari operates against the backdrop of Apple's commitment to collect as little information about you as possible and to keep most of that information locked away locally on your device rather than on Apple's servers.

Update: April 6, 2024, 8:30 am: This guide was updated to include new guidance for DuckDuckGo and Ghostery, as well as to bring some descriptions of browser providers' data collection policies up to date.

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Safari vs Brave: A Comprehensive Browser Comparison

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When it comes to choosing a web browser, the options are endless. However, two popular browsers that stand out are Safari and Brave. Both are known for their unique features and user-friendly interface. In this comprehensive comparison, we will dive deep into the different aspects of both browsers, including their design and usability, performance and speed, privacy and security features, ad-blocking capabilities, cross-platform compatibility and syncing, developer tools and extensions, battery life and resource usage, and customer support and community. Let’s get started.

Introduction to Safari and Brave Browsers

When it comes to browsing the internet, there are a plethora of options available for users. Two popular choices are Safari and Brave browsers. In this article, we will explore the features and benefits of each browser, as well as their differences.

What is Safari?

Safari is a web browser developed by Apple Inc. It was first released in 2003 and was designed specifically for use with Apple's macOS and iOS operating systems. One of the key benefits of using Safari is its seamless integration with Apple devices. Users can sync their browsing history, bookmarks, and settings across all their Apple devices, making for a smooth and consistent browsing experience.

Safari is also known for its speed and efficiency. It has a powerful JavaScript engine that helps web pages load quickly, and it is optimized for energy efficiency, which is important for users on mobile devices.

Another feature of Safari is its privacy and security settings. It blocks third-party cookies by default and offers intelligent tracking prevention, which helps to protect users' privacy and prevent advertisers from tracking their online activity.

What is Brave?

Brave, on the other hand, is an open-source web browser that was developed by Brave Software. It is available on multiple platforms, including macOS, Windows, Linux, Android, and iOS. One of the key features of Brave is its focus on privacy and security.

Brave offers built-in ad and tracker blocking capabilities, which helps to protect users' privacy and prevent advertisers from tracking their online activity. It also has a feature called "Shields," which blocks third-party cookies, scripts, and other tracking technologies. This can help to speed up web page loading times and reduce data usage.

In addition to its privacy and security features, Brave also has a unique approach to advertising. It uses a system called "Brave Rewards," which allows users to earn cryptocurrency by opting-in to view privacy-respecting ads. Users can then use this cryptocurrency to support their favorite websites or content creators.

Both Safari and Brave have their unique features and benefits. Safari is a great choice for Apple users who value a seamless browsing experience and prioritize privacy and security. Brave, on the other hand, is a good choice for users who want a browser that is available on multiple platforms and offers advanced privacy and security features, as well as a unique approach to advertising. Ultimately, the choice between these two browsers will depend on your personal preferences and needs.

User Interface and Experience

When it comes to browsing the internet, the user interface and experience can make all the difference. A user-friendly interface can make browsing a breeze, while a cluttered and confusing interface can lead to frustration and a less enjoyable experience. In this regard, both Safari and Brave have their unique strengths and weaknesses.

Safari's Design and Usability

Safari's user interface is clean and straightforward, with a minimalistic design that puts the focus on the content being viewed. The browser's layout is simple and unobtrusive, allowing users to navigate without any distractions. Safari's unified search and address bar saves space and increases the browsing area, making it easier to focus on the content. Additionally, the favorites bar provides easy access to frequently visited websites, further enhancing the browsing experience.

However, one potential downside of Safari's design is that it lacks customization. Unlike other browsers that allow users to modify themes and layouts, Safari's interface is relatively fixed. This may not be a problem for users who prefer a simple and straightforward interface, but it can be a drawback for those who like to personalize their browsing experience.

Brave's Design and Usability

Brave boasts a similar, straightforward interface with a modern design that is highly customizable. Users can personalize themes, layouts, and menu items to tailor the browser to their specific needs. This level of customization can be a significant advantage for users who want to create a browsing experience that suits their preferences.

Like Safari, Brave also has a unified search and address bar, making it easy to navigate. Additionally, they offer some useful features such as a dark theme that reduces eye strain and the ability to move between tabs with the arrow keys, making browsing even more efficient.

In conclusion, both Safari and Brave have their unique strengths and weaknesses when it comes to user interface and experience. While Safari's simplicity and ease of use make it an excellent choice for users who prefer a straightforward browsing experience, Brave's customization options and useful features make it a great option for users who want to create a more personalized experience.

Performance and Speed

When it comes to browsing the internet, performance and speed are key factors that can make or break the user experience. In this section, we will take a closer look at the performance metrics of two popular browsers: Safari and Brave.

Safari's Performance Metrics

Safari, Apple's proprietary browser, has been a popular choice among Mac and iOS users for many years. One of the reasons for its popularity is its impressive performance. Safari has excellent load speeds, thanks to its proprietary JavaScript engine, which is optimized for Apple devices. This means that web pages load quickly and smoothly, without any lag or delay.

In recent years, Safari has also become known for its energy efficiency. It consumes less power than other browsers, making it a great choice for users looking to conserve their device's battery life. This is particularly important for mobile users, who rely on their devices to stay connected on the go.

Another factor that contributes to Safari's performance is its integration with other Apple products. For example, if you use Safari on both your iPhone and your Mac, you can seamlessly switch between devices and continue browsing where you left off. This is thanks to the iCloud Keychain feature, which syncs your browsing history, bookmarks, and passwords across all your Apple devices.

Brave's Performance Metrics

Brave is a relatively new browser that has gained popularity in recent years, thanks to its focus on privacy and security. When it comes to performance, Brave is on par with other popular browsers, such as Google Chrome and Mozilla Firefox. It has similar load times to Safari, with web pages loading quickly and smoothly.

One area where Brave stands out is its ad-blocking features. Brave blocks ads and trackers by default, which significantly reduces the number of resources needed to load web pages. This means that web pages load faster and use less data, which is particularly important for users on limited data plans or slow internet connections.

Another feature that contributes to Brave's performance is its built-in HTTPS Everywhere extension. This extension encrypts your web traffic and helps protect your privacy by ensuring that your connection to websites is secure. This is particularly important when browsing on public Wi-Fi networks, which can be vulnerable to hackers and other security threats.

Overall, both Safari and Brave offer impressive performance and speed, with their own unique features and benefits. Choosing the right browser depends on your personal preferences and priorities, whether it's speed, privacy, or energy efficiency.

Privacy and Security Features

When it comes to browsing the internet, users are often concerned about their privacy and security. With the rise of cybercrime and data breaches, it's important to use a browser that takes these issues seriously. Two browsers that stand out in this regard are Safari and Brave. Let's take a closer look at their privacy and security features.

Safari's Privacy and Security Tools

Safari is known for its commitment to user privacy and security. The browser has built-in anti-tracking capabilities, which prevent advertisers and analytics companies from collecting data about users' browsing habits. This means that users can browse the internet without worrying about their data being collected and used for targeted advertising.

But that's not all. Safari also warns users of potentially harmful websites and malware downloads, ensuring a safe browsing experience. This is especially important for users who are not tech-savvy and may not be able to identify potentially harmful websites on their own.

One of the most impressive features of Safari is its Intelligent Tracking Prevention (ITP). This feature goes beyond blocking third-party cookies and prevents website owners from tracking users across multiple websites. This means that users can browse the internet without leaving a trail of data behind them.

Brave's Privacy and Security Tools

Brave also prioritizes user privacy and security, with a unique take on ad and tracker blocking. The browser not only blocks intrusive ads but also replaces them with privacy-respecting alternatives. This means that users can browse the internet without being bombarded by annoying and intrusive ads.

Brave's HTTPS Everywhere feature ensures that all websites visited by the user are encrypted, thereby safeguarding against potential attackers and eavesdropping. This is especially important for users who access sensitive information online, such as banking or medical records.

The browser allows users to control what data is shared with websites by giving them an option to use "shields.” These shields block identified tracking scripts or loading fingerprinting protection. While it is a great feature, users may experience some website functionality issues due to blockages. However, the trade-off for increased privacy and security may be worth it for many users.

In conclusion, both Safari and Brave are excellent options for users who value their privacy and security while browsing the internet. Each browser has its unique features that set it apart from the other. Ultimately, the choice between the two will depend on the user's personal preferences and needs.

Ad-blocking and Tracker Prevention

Safari's ad-blocking capabilities.

Safari's ad-blocking capabilities are effective and built-in. Third-party content such as ads, videos, and images can be blocked via the “Block Pop-ups” feature. This feature is particularly useful for users who find pop-ups intrusive and annoying. By blocking them, Safari ensures that users can browse the web without interruptions or distractions.

Additionally, Safari has intelligent tracking prevention that blocks many data trackers, mostly third-party entities. This is an important feature as data trackers can collect information about users' browsing habits and use this information for targeted advertising. By blocking these trackers, Safari helps to protect users' privacy and ensure that their browsing activity remains private.

However, it is important to note that Safari's ad-blocking and tracking prevention features are not foolproof. Some websites may still be able to display ads and track users despite these features being enabled. Therefore, users should exercise caution when browsing the web and be aware of the risks involved.

Brave's Ad-blocking Capabilities

Unlike Safari, Brave offers built-in, domain-level ad-blocking and tracking prevention as they believe it is another way to protect user's privacy. These features block dozens of third-party content providers by default and can contribute to faster page load times and better browsing speed. This is because ads and trackers can slow down a website's loading time, making it frustrating for users who want to access content quickly.

Brave's ad-blocking and tracking prevention features are also highly customizable, allowing users to choose which types of content they want to block and which they want to allow. This level of control is important as it ensures that users can tailor their browsing experience to their specific needs and preferences.

Furthermore, Brave's ad-blocking and tracking prevention features are constantly updated to ensure that they remain effective against new and emerging threats. This is important as hackers and cybercriminals are always looking for new ways to exploit vulnerabilities in software and hardware.

In conclusion, both Safari and Brave offer effective ad-blocking and tracking prevention features that can help to protect users' privacy and enhance their browsing experience. However, users should be aware that these features are not foolproof and should exercise caution when browsing the web.

Cross-platform Compatibility and Syncing

Cross-platform compatibility and syncing are two essential features that users look for in a web browser. A browser that can work seamlessly across different devices and platforms can make a significant difference in the browsing experience.

Safari's Device Compatibility and Syncing

Safari is a web browser developed by Apple and is only available on devices running Apple's operating systems. While this may seem like a limitation, Safari's compatibility with Apple devices is excellent. Users can enjoy a consistent browsing experience across all their Apple devices, including Macs, iPhones, and iPads.

One of the significant advantages of using Safari is its integration with iCloud. With iCloud, users can sync their browsing history, bookmarks, and other data across all their Apple devices. This means that you can start browsing on your Mac and continue on your iPhone without missing a beat.

Brave's Device Compatibility and Syncing

Unlike Safari, Brave is compatible with multiple platforms, making it accessible to anyone. Whether you're using Windows, macOS, Linux, or mobile devices, you can use Brave to browse the web.

Brave's syncing capabilities are also impressive. Users can sync their bookmarks, browsing history, and tabs across all their devices. What's more, Brave uses a unique system for syncing private and sensitive data, which keeps user information safe and secure.

Another advantage of using Brave is its ability to block ads and trackers. This feature not only enhances the browsing experience but also improves the user's privacy and security. Additionally, Brave's built-in cryptocurrency wallet and rewards program make it an attractive option for users who want to earn rewards for browsing the web.

In conclusion, both Safari and Brave offer excellent compatibility and syncing capabilities. While Safari is limited to Apple devices, its integration with iCloud makes it a great choice for Apple users seeking a consistent browsing experience. On the other hand, Brave's cross-platform compatibility and unique syncing system make it accessible to anyone and a great choice for users who value privacy and security.

Developer Tools and Extensions

Safari's developer tools and extension support.

Safari offers decent developer tool options, including interactive debugging, web inspection, and resource usage monitoring. Safari's extension support is limited, however, and extensions are only available from Apple's App Store. Additionally, third-party cookies are automatically disabled in Safari, which can cause some difficulties with cross-site functionality that developers are trying to implement.

Brave's Developer Tools and Extension Support

Brave offers extensive developer tool options, including the ability to inspect web pages, view resources, and interactive debugging. Brave also offers a wide range of extensions, including Privacy-Preserving Ad-Blocker Extension (uBlock Origin), Privacy Badger, and HTTPS Everywhere, among others.

Battery Life and Resource Usage

Safari's battery life and resource efficiency.

Safari is known for its excellent battery life, and it has been found to be the most optimal browser for Apple devices. The browser is also efficient in its resource usage, with its power-efficient JavaScript engine and HTML5 support offered by its WebKit engine.

Brave's Battery Life and Resource Efficiency

Brave's battery usage is comparable to other popular browsers, with no significant difference found during testing. The browser's resource usage is quite high, especially when it comes to memory usage, which affects its overall performance.

Customer Support and Community

Safari's support and user community.

Safari offers support through Apple's website and forums. Since Safari is an Apple product, it benefits from a vast user community that provides support and help to each other. Apple also has dedicated customer support for Safari browsers.

Brave's Support and User Community

Brave has an active user community, and it is easy to get help for the browser through their official support channels. The company has a bug bounty program, a 24/7 help center, and a community-driven support system.

Conclusion: Which Browser is Right for You?

Both Safari and Brave offer unique features and come with their own set of pros and cons. Ultimately, the decision depends on what features you prioritize as a user. If you value battery life and optimized performance on Apple devices, Safari may be the better choice for you. On the other hand, if you prioritize privacy, security, and flexibility across multiple platforms, Brave could be the better choice.

Regardless of which browser you choose, prioritize security and privacy, and keep your software updated to ensure a safe and enjoyable browsing experience.

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What's the most secure browser for Mac?

Sure, Safari is the default browser on Apple devices. But is it the most secure browser for Mac computers? And how does Safari compare to other Mac-compatible browsers? In this article: a quick overview of the browser options for Mac to help you make an informed choice.

Understanding Mac browser security and privacy

What’s the difference between security and privacy? Security mostly means threats to your personal data (sometimes via accounts to sites and apps, or via your Wi-Fi or mobile connection). Things like viruses and malware would count as security risks. Privacy , on the other hand, deals with who can see your personal data (which could mean everything from photos to browsing and search history). Privacy and security sometimes overlap; restricting third-party cookies and trackers can improve both.

Browser privacy and security

One of the reasons Macs are so popular is the operating system (macOS) itself is relatively secure, with a better track record of blocking malware and viruses. This gives any browser on Mac a security edge. But no browser is invulnerable.

Safari automatically blocks most ad pop-ups, and offers a number of options to manage cookies . But Safari doesn’t block ads or third-party trackers. To block this stuff in Safari, you’d need to download one (or more) browser extensions , which bring their own security and privacy risks .

For this reason, many Mac users opt to use a different browser than Safari—a browser with an ad blocker and other security features built in. (Also note that, as a browser built specifically for Apple devices, Safari lacks the large library of extensions and customizations you’ll find on other browsers.)

Comparing the security and privacy features of popular Mac browsers

So what are your options if you’re looking for a more secure browser for Mac? Here’s a quick rundown of the top choices.

Brave browser: privacy, security, and speed

The Brave browser blocks ads and trackers by default. It also blocks fingerprinting and phishing attempts, cross-site cookies, bounce tracking , and a variety of other methods that ad tech will use to track your movements online. And, by blocking all this bloat, the browser is much more performant: Pages load up to 3x faster , and you save both device battery and mobile data. Brave is the best browser on the market for combining privacy, security, and speed.

Brave is independent of Big Tech companies, and makes it easy to get started: With one click, you can import extensions, bookmarks, even saved passwords from your old browser.

Brave doesn’t track your browsing or search data. And, unlike Safari, Brave has a built-in integration with Tor anonymous browsing.

Compared with Safari, Brave has all the safety features you want, and some you didn’t even know you needed.

Comparing Safari and Chrome: Which browser offers better privacy and security for Mac users?

Chrome has long been known for its speed, although it’s an open question about how fast it actually is . The bigger concern with Chrome is its security and privacy. Google tracks your browsing history in Chrome, as well as your search history in Google Search, and your activity across Google-owned platforms like YouTube, Google Maps, and any other product they offer. Incognito mode doesn’t really improve security or privacy.

If you’re on a Mac and want to keep your data safe, Brave is a much better option than Chrome. If you don’t want to switch to Brave, you’d be better off sticking with Safari.

Comparing Safari and Firefox: Which browser offers better privacy and security for Mac users?

Firefox is a popular browser on both Mac and Windows. It has a big variety of add-ons, allowing you to really personalize your browsing experience. Firefox also makes regular updates, an important part of keeping a browser secure from new and emerging threats.

Firefox is also a popular alternative to Safari, and with good reason—it’s a safe, secure choice, particularly on work computers that might not allow other browsers. However, note that Firefox doesn’t offer the full protection of Brave Shields .

Choosing the best browser for Mac: weighing security, privacy, and performance

Safari measures up fairly well against a cross-platform browser like Chrome. But it lacks the extra safety and privacy features of privacy-first browsers like Brave. Given Safari’s known shortcomings regarding newer web platform features, many users prefer to switch to a more secure browser. With Shields to block trackers and unwanted ads and an unparalleled emphasis placed on your security and privacy, Brave is the best choice for a secure browser for your Mac.

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There are lots of mobile browsers available to Android users, but picking the most secure browser isn't always straightforward. In this article, we'll break down how to secure your connection on Android devices and discuss the most secure browser for Android.

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