travel and transport professional

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Careers in Transportation

NB: Listed below are an array of jobs available in the selected sector. We continue to add details to each job listed, including duties, required experience, suggested education, possible career paths and average annual salary.

Tour Bus Driver

Taxicab driver, rental agent, recreation/activity director (cruise ship), flight attendant, ferry boat captain, customer service director, air traffic controller.

OVERVIEW Tour bus drivers operate sightseeing or tour buses, and transport passengers. They have excellent driving records and are able to transport customers safely. They provide for the needs of passengers and offer information about the locale. They are employed tour companies or work directly for resorts or hotels.

EXPERIENCE REQUIRED A valid operator?s licence is required for this position, as well as appropriate driving experience. Good health and physical fitness, tourism or customer service experience and excellent communication skills are also necessary. Organizational and record-keeping skills are good to have, as is knowledge of destinations and routes. A second language is also an asset.

DUTIES Make routine checks of buses, greet customers, confirm destination and take tickets, assist passengers on and off buses, drive passengers/goods to requested destination, practice defensive driving, may provide tour commentary provide information on locale, attractions, fares, etc. record transactions and trip log.

RECOMMENDED EDUCATION A secondary school diploma is preferred. Training in first aid, defensive driving, basic auto mechanics and customer service is useful.

POSSIBLE CAREER PATHS Dispatcher, Tour Director, Manager, Owner/Operator.

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OVERVIEW Taxicab drivers drive automobiles and limousines to transport passengers. They are employed by taxicab companies or work as independent drivers. They have extensive and detailed knowledge of the area in which they drive. They must have and maintain an excellent driving record and are able to transport customers safely from point A to point B via the most direct and/or practical route possible.

EXPERIENCE REQUIRED Taxicab drivers require a professional appearance and attitude, as well as a valid Public Service driver?s licence and a good driving record. Good judgment and problem-solving skills and good communication skills are also necessary. Customer service skills, experience in cash handling, and time management skills are all desired. A second language is also useful.

DUTIES Greet customers, assist passengers as they enter and exit vehicle, stow luggage and other goods drive passengers and/or goods to requested destination, practice defensive driving, provide information on locale, attractions, fares, etc., handle customer complaints or difficult passengers, process payment and communicate with dispatcher.

RECOMMENDED EDUCATION A secondary school diploma is preferred. Training in first aid, defensive driving, basic auto mechanics, and customer service are assets.

POSSIBLE CAREER PATHS Chauffeur, Dispatcher, Manager of Operations, Owner/Operator.

OVERVIEW Rental agents rent automobiles, recreational vehicles, boats and other forms of transportation for private use by clients. They are employed by automobile, boat or recreational companies at airports, resorts and marinas. Wherever they work, their general duties are the same. Main tasks revolve around customer service skills; other duties relate to cash handling, handling rentals and returns, displaying brochures and pamphlets, and generally ensuring that the office is tidy and organized.

EXPERIENCE REQUIRED Professional attitude and appearance and good communication skills are required for this position. Desired skills are sales and marketing, computer, and time management skills. Customer service and cash handling experience is also valuable, as are proven good judgment and problem-solving skills. A second language is useful.

DUTIES Greet customers, provide information on products, availability and rates, discuss rental agreement with client, process rental agreements, sell insurance and check driver?s licences, respond to customer complaints, ensure client is escorted to vehicle and a quality check is done, process payments.

RECOMMENDED EDUCATION A secondary school diploma is preferred.

POSSIBLE CAREER PATHS Reservations Manager, Assistant Manager, Manager of Operations, Owner/Operator.

OVERVIEW Recreation/activity directors serve as hosts on cruise ships. They organize activities and ensure that passengers enjoy themselves. In this exciting position, recreation/activity directors are on call 24 hours a day while cruising. When they are away from home, they have opportunities to explore new destinations and see new sites.

EXPERIENCE REQUIRED A professional attitude and appearance are required, as are special event/group activity planning skills and good communication and presentation skills. Tourism or customer service experience is an asset, as is knowledge of ships, navigation, destinations and attractions. Also useful are organizational and record-keeping skills and time management skills. A second language can often be helpful.

DUTIES Meet and greet passengers, conduct tours of ship, introducing passengers to the captain and crew, demonstrate and explain safety procedures care for special needs passengers, organize activities such as sports, entertainment and tours, provide information on locale, attractions, fares, etc. respond to emergencies, accidents or medical problems, keep records and logs.

RECOMMENDED EDUCATION A secondary school diploma is required. Courses in hospitality, tourism or recreation administration are desirable, as is training in first aid and customer service.

POSSIBLE CAREER PATHS Special Events Coordinator, Customer Service Director, Manager, Owner/Operator.

OVERVIEW Pilots are skilled individuals who fly or assist in the flight of the aircraft, either fixed-wing (airplanes) or rotary-wing (helicopters). They may fly passengers from one place to another on commercial flights or private jets. Pilots may also be self-employed. This position is exciting and varied and requires steady, focused concentration and an ability to convert learning into skills at a moment?s notice.

EXPERIENCE REQUIRED Technical aptitude, good judgment and problem-solving skills, and strong communication skills are all required of a pilot. In addition, leadership qualities, the ability to work as a team member, and technological and navigational skills are necessary. Good health, hearing and vision, and height and weight that conform to safety standards are also essential. Desired experience and skills include time management skills, leadership and team building skills and emergency and disaster management skills.

DUTIES Prepare flight plans, monitor weather conditions and plane requirements, operate aircraft controls, communication and navigation systems, direct activities of flight crew during flight, monitor operation of engines and functioning of aircraft systems during flight, be prepared to handle emergency situations.

RECOMMENDED EDUCATION A secondary school diploma is required, as is a commercial pilot?s licence.

POSSIBLE CAREER PATHS Flight Instructor, Dispatcher, Traffic Manager, Airline Manager.

OVERVIEW Flight attendants are friendly, service-oriented professionals who work on planes and in airports. They are trained to help ensure the safety and comfort of passengers during airplane flights. They enjoy working as part of a team to ensure that customer service expectations are met. They are often away from home, and have an opportunity to see different parts of the world.

EXPERIENCE REQUIRED Must be well groomed, physically fit and in good health. Must also conform to safety standards for height and weight. Good communication and interpersonal skills are required, as are excellent customer service skills. Knowledge of tourism-related geography and information, and second or third language are beneficial.

DUTIES Attend pre-flight briefings, check cabin and supplies, greet passengers and assist with seating arrangements, assist with special needs of passengers, demonstrate and explain safety procedures, attend to safety of passengers at take-off, landing or in emergencies, offer water, blankets, etc. to passengers, tidy aircraft and check for lost items, prepare in-flight service reports and records.

RECOMMENDED EDUCATION A secondary school diploma is required.

POSSIBLE CAREER PATHS Purser, Steward, Trainer, Manager of Flight Operations.

OVERVIEW Ferry boat captains operate ferries, transporting passengers and cargo on a set path. They maintain a schedule, oversee loading and unloading procedures on the ship and supervise and co-ordinate the activities of deck crews. Employment could be through a marine transport company, the federal government or self-employment.

EXPERIENCE REQUIRED Concentration and focus, and technical aptitude are required for this position. In addition, good judgment and problem-solving skills, as well as good communication skills and leadership qualities are necessary. An ability to work as an effective team member is important, as is good health, hearing and vision. Proven navigational skills are necessary, as are time management skills and emergency/disaster management skills.

DUTIES Command and operate ferry boats, determine geographic positioning, execute safe navigational passage, maintain navigational instruments and equipment, direct activity of deck crew direct and supervise loading and unloading of vehicles and foot passengers, be prepared to handle emergency situations, keep ship?s log, monitor other vessels along route.

RECOMMENDED EDUCATION A secondary school diploma is required, as is proper marine certification.

POSSIBLE CAREER PATHS Ferry Boat Master, Ship?s Captain, Owner/Operator of a marine transport company.

OVERVIEW Customer service directors plan, organize, direct and control the operations of a customer service area of a transportation company. They oversee customer service representatives as well as perform the duties of a customer service representative when required. They may be employed at an airport, or a cruise or ferry service counter.

EXPERIENCE REQUIRED Customer service experience is required, as is supervisory or management experience. Good judgment and problem-solving skills, strong communication skills, and leadership and team-building skills are also required. Desired experience and skills include time management, financial management and a second language.

DUTIES Manage human resource functions, such as assigning staff duties, respond to customer enquiries or complaints, attend to comfort and concerns of passengers, make and change reservations, receive payment and process forms, supervise facility operation, communicate with other departments as needed, use administrative skills.

RECOMMENDED EDUCATION A secondary school diploma is required. A degree or diploma in business, marketing or tourism is often necessary.

POSSIBLE CAREER PATHS Marketing and Sales Manager, Assistant Manager, General Manager of Operations.

OVERVIEW Air traffic controllers direct air traffic within assigned air space, and control moving aircraft and service vehicles at airports. This is a busy position that requires total concentration. Traffic controllers analyze information, such as weather conditions, and load and fuel capacities, and determine strategies from this information. They monitor flights in progress and communicate with and direct pilots and ground crews. Employment is usually with the federal government or at a private airport.

EXPERIENCE REQUIRED An eye for detail and good organizational skills are both required, as are good judgment, good communication skills, and good health, hearing and vision. Also necessary is a willingness to continually upgrade skills. Computer and technological skills and interests are assets, as are time management skills, leadership and teamwork skills, and emergency and disaster management skills. A second language is also beneficial.

DUTIES Use radar, two-way radios and other communication and visual tracking equipment, direct activity of moving aircraft and service vehicles on runways, issue navigational and other information to pilots, maintain radio and telephone contact with other control towers, co-ordinate movements of planes, alert emergency services when necessary, prepare and maintain flight plans, logs and other reports.

RECOMMENDED EDUCATION A secondary school diploma is required, as is Air Traffic Controller certification.

POSSIBLE CAREER PATHS Flight Dispatcher, Flight Service Specialist, Air Traffic Control Chief, Tower Controller.

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Travel Agent Certifications

Explore the top Travel Agent certifications that are important to a successful career.

Getting Started as a Travel Agent

• What is a Travel Agent
• How To Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
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Getting Certified as a Travel Agent

Top travel agent certifications, best travel agent certifications, certified travel associate (cta).

• At least 18 months of travel industry work experience.
• Completion of the CTA coursework provided by The Travel Institute.
• Passing the CTA certification exam.
• Agreement to adhere to The Travel Institute's Code of Ethics.
• Commitment to earning 10 Continuing Education Units (CEUs) each year to maintain certification.
• Payment of applicable enrollment and exam fees.

Certified Travel Counselor (CTC)

• Minimum of five years of full-time industry experience.
• Completion of the Certified Travel Associate (CTA) program or equivalent experience and education.
• Submission of an enrollment form along with the appropriate fee.
• Completion of a series of leadership and management courses provided by The Travel Institute.
• Passing of a comprehensive exam that tests knowledge and application of advanced travel industry concepts.
• Submission of a white paper or case study project that demonstrates the application of skills and knowledge gained during the coursework.

Certified Travel Industry Executive (CTIE)

• A minimum of five years of travel industry experience.
• Current employment in the travel industry at the time of application.
• Completion of a self-paced study program provided by The Travel Institute.
• Submission of a white paper or case study project, which demonstrates the application of leadership principles within the travel industry.
• Passing the CTIE exam, which assesses knowledge and application of leadership and management principles.

Travel and Tourism Professional (TTP)

• High school diploma or equivalent educational qualification
• Understanding of basic English language to comprehend the training material and instruction
• Completion of the IATA Travel and Tourism Consultant course or relevant work experience in the travel industry may be recommended
• Access to a computer and the internet to take the course if opting for online training
• Payment of the applicable fees for the TTP certification exam
• Agreement to abide by the professional standards and code of conduct set by IATA

Certified Destination Specialist (CDS)

• Membership with The Travel Institute is recommended but not required.
• Completion of a destination specialist course for a specific region or country offered by The Travel Institute.
• Passing the final exam for the chosen destination specialist course with a score of 70% or higher.
• At least 12 months of travel industry experience is recommended.
• Commitment to continuing education by earning 10 Continuing Education Units (CEUs) every year to maintain certification.
• Payment of applicable fees for the course and examination.

Certified Travel Industry Specialist (CTIS)

• Membership with the American Bus Association (ABA) is required.
• Current employment in the travel and tourism industry.
• Completion of a series of educational courses provided by the ABA.
• Engagement in a self-paced study program that may take 1-2 years to complete.
• Passing the final certification exam to demonstrate mastery of the curriculum.
• Commitment to ongoing professional development to maintain certification status.

Travel Marketing Professional (TMP)

• Employment in the tourism industry, preferably in a marketing-related role
• Membership with the Southeast Tourism Society or employment with a member organization
• Completion of the three-year Marketing College program offered by the Southeast Tourism Society
• Attendance at all required courses and workshops over the three-year period
• Submission and approval of a final project or capstone presentation demonstrating the application of learned marketing strategies
• Commitment to continuing education in tourism marketing as required for certification maintenance

Master Cruise Counsellor (MCC)

• Membership in the Cruise Lines International Association (CLIA) as an individual agent member.
• Completion of the Accredited Cruise Counsellor (ACC) certification, which is a prerequisite for the MCC program.
• Completion of a specified number of CLIA training courses and elective courses related to the cruise industry.
• Personal experience sailing on a set number of cruises of varying lengths and cruise lines.
• Conducting a number of ship inspections to gain firsthand knowledge of different cruise products.
• Achievement of a minimum amount of verifiable cruise sales within a certain time frame.

Accredited Cruise Counsellor (ACC)

• Membership in the Cruise Lines International Association (CLIA) is required to enroll in the certification program.
• Completion of CLIA's online training courses, which include Introduction to the Cruise Industry, Geography of Cruise Travel, and Customer Service.
• Successful completion of elective training courses offered by CLIA to accumulate a required number of credits.
• Personal cruise experience, which includes conducting a certain number of cabin inspections and going on a specified number of cruises of varying lengths.
• Proof of cruise sales experience, demonstrating practical application of the knowledge gained through the certification training.
• Submission of a completed application for the ACC certification, including documentation of completed requirements and payment of any associated fees.

Certified Travel Counsellor (CTC)

• A minimum of 1800 hours of travel industry experience
• Completion of the ACTA Travel Studies Program or an equivalent recognized by ACTA
• Passing the Certified Travel Counsellor (CTC) exam
• Adherence to ACTA's Code of Ethics
• Membership in good standing with ACTA
• Continuing education credits to maintain certification status

Track Certifications for Free with Teal

Benefits of having a travel agent certification, how to choose the best travel agent certification.

• Identify Your Specialization: Determine the niche or area within the travel industry where you want to excel, such as luxury travel, cruises, adventure tourism, or corporate travel management. Choose a certification that enhances your expertise in that particular area, ensuring that you become a go-to specialist whom clients and employers can trust.
• Consider Market Demand: Research the market to understand what skills are in high demand. Certifications that cover emerging trends such as sustainable travel, digital nomad lifestyles, or wellness tourism can set you apart in a competitive market. Aligning your certification with these demands can make you more attractive to potential clients and employers.
• Evaluate Educational Content: Scrutinize the curriculum of the certification programs. Look for comprehensive content that covers a broad range of topics, including travel regulations, destination knowledge, customer service excellence, and technology use in the travel industry. A well-rounded certification can provide a solid foundation for your career.
• Assess Flexibility and Support: Consider the format and duration of the certification program. If you are currently working, you may need a program that offers flexible scheduling or online learning options. Additionally, check for support resources such as mentorship, career services, or access to industry tools and software.
• Review Success Outcomes: Investigate the track record of the certification program. Look for success stories, testimonials, and the career progression of past participants. Certifications that have a proven record of helping travel agents advance in their careers can be more valuable investments for your future.

Preparing for Your Travel Agent Certification

Certification faqs for travel agents, is getting a travel agent certification worth it, do you need a certification to get a job as a travel agent, can travel agent certifications help pivoters make the transition into customer service from another career path.

Travel Agent Tools & Software

Related Certification Lists

Creating memorable guest experiences, driving service excellence in the hospitality sector

Driving customer satisfaction, resolving issues with empathy and efficiency

Fostering customer loyalty and business growth through personalized relationship management

Driving customer satisfaction and loyalty through proactive relationship management

Ensuring passenger safety and comfort, creating memorable travel experiences

Crafting unforgettable journeys, tailoring travel experiences to individual desires

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• MS in Travel and Tourism Management

Master's in Travel and Tourism Management

100% online, on-site, and hybrid study options.

One of the largest industries in the world, travel and tourism management has rapidly expanded in recent years. Post-pandemic travel will create a whole new range of opportunities and will require nuanced skill sets to meet pent-up consumer demand and changing industry standards. Beginning in Fall 2021, the Jonathan M. Tisch Center of Hospitality will offer the NEW MS in Travel and Tourism Management , designed to provide students with a deep understanding of this fast-growing industry, while equipping them to adapt to emerging trends including sustainable tourism, cultural heritage tourism, and bleisure travel. This innovative degree will afford the benefits and resources of studying at NYU , while immersing you in New York City—the world’s premier destination for international travel.

Degree Advantage

• 36-credit program of study
• Prepares you for a range of travel and tourism jobs
• Core curriculum and electives focus on trends in travel and tourism, tourism planning, digital marketing, visitor management, travel technology, and destination branding 
• Internships at leading hotels, resorts, media companies, and travel agencies
• Study abroad opportunities and industry site visits
• Full- or part-time study options
• 100% online, on-site, and hybrid degree options available
• New Hospitality Innovation Hub for students, start ups, and industry partners
• Tisch Center Scholarships

Curriculum and Degree Requirements

You can find the full curriculum details for this program on this page of the University Bulletin. All other content, including this web page is for informational purposes only.

Discover NYU SPS: Graduate Admissions Information Session

Join an online session to learn more about our graduate degree programs, including the MS in Travel and Tourism Management. Our admissions team will give you insights into the NYU SPS experience, share details about the application process, and offer tips for creating a successful application. Current students will also share their personal experiences, providing a firsthand perspective on life as an SPS student.

7:00 PM until 8:00 PM EST

NYU SPS Graduate Open House

Join us in person on our New York City campus to learn more about our academic offerings, admissions, and financial aid. You will have the opportunity to meet representatives from the MS in Travel and Tourism Management program during this event.

9:00 AM until 1:00 PM EDT

Who Should Earn the MS in Travel and Tourism Management?

Whether you just earned your undergraduate degree, are working in another field and are thinking about career change or are already working in the travel and tourism industry, earning this degree will challenge you to discover new ways of thinking about destinations and how technology can support them. It will equip you with the skills needed to attract and retain visitor markets and manage tourism effectively and sustainably.

ALUMNI SUCCESS STORY

Maria tuttocuore ‘02.

Maria Tuttocuore was already working in the travel industry when she decided to pursue a master's degree. She sensed that earning a degree in the field of travel and tourism would better position her for success by providing her with hands-on experience in the field and the opportunity to network. During her time at the Jonathan M. Tisch Center of Hospitality, she completed two internships—one at Leading Hotels of the World and the other at the New York State Division of Tourism . She credits these two experiences with opening the doors to a job at the Monaco Government Tourist Office , where she was promoted to a senior executive sales & marketing position. Her experience in luxury travel and extensive knowledge in destination marketing and leisure trade led her into launching her own travel destination marketing and management company UNICA Journeys LLC based in New York City. Today she represents and consults a varied portfolio of international luxury travel companies.

Learn From Travel and Tourism Faculty Experts

Faculty members are respected experts in areas such as cultural tourism, sustainable tourism, corporate travel management, among other specialities. From working at tourist bureaus, to developing destination marketing campaigns, to managing attractions, their expertise is invaluable in providing insights into the latest travel and tourism trends. Their support and deep dedication is what makes earning a degree from the Tisch Center transformational.

Expand Your Horizons Through Study Abroad

A major advantage of the MS in Travel and Tourism is the opportunity to participate in Global Field Intensives (GFIs). These travel experiences provide international business perspective and attune students to changes in the industry, including the rise of sustainable tourism, which focuses on developing stellar travel and tourism experiences, while monitoring impacts on the environment and local residents. Recent GFIs include trips to: Abu Dhabi, Dubai, Prague, and Berlin.

Connect Through Invaluable Networking Opportunities

The MS in Travel and Tourism Management provides unsurpassed networking opportunities through the annual NYU International Hospitality Industry Investment Conference ; the Grossinger-Bergman Distinguished Lecturer Series, fireside chats with the likes of Roger Dow , president and CEO of the US Travel Association; and industry site visits. These enlightening opportunities make earning a Tisch Center degree a game-changing education and professional experience.

Internships and Job Opportunities

Through the Tisch Center of Hospitality and the NYU Wasserman Center for Career Development at NYU SPS , MS in Travel and Tourism Management students have the opportunity to complete internships that provide the hands-on experience needed to accelerate their careers. Many of these internships evolve into permanent jobs. Our graduates go on to careers at tourism bureaus, destination marketing firms, online travel agencies, and attractions, as well as other travel and tourism organizations including the following:

• Arena Destination Marketing • Dubai Tourism Authority • Myriad Travel Marketing • NYC & Company

• Skylark • Tourico Holidays • Visit Britain

FREQUENTLY ASKED QUESTIONS

What is travel and tourism management.

Travel and tourism management involves the coordination, planning, marketing, and delivery of travel services. Examples of travel and tourism organizations and entities include destinations, attractions, airlines, cruise lines, museums, cultural institutions, and travel and tourism related booking services. The tourism sector includes both leisure travel and business travel.

How does this degree differ from other travel and tourism degrees?

The MS in Travel and Tourism Management differs from other travel and tourism degrees due to its focus on business, technology, and entrepreneurship. The degree’s curriculum is delivered by academic scholars and business professionals. You will be able to immediately apply what you learn in the field of travel and tourism in New York City, the world’s top travel and tourism destination.

What can you do with a travel and tourism degree?

Earning a travel and tourism degree will allow you to begin or advance your career in the global tourism industry. It will prepare you for travel and tourism jobs and leadership roles in the public, private, and voluntary sector, including those with destination management organizations, online travel agents, tour operators, attractions, and transportation companies.

What types of travel and tourism jobs are available?

There are a multitude of travel and tourism jobs and career opportunities available, because the sector is so large and varied. Examples of travel and tourism employers include national and regional tourist offices, travel intermediaries, airlines, cruise lines, theme parks, travel technology companies, and nature tourism providers.

What are the advantages of earning a master's of travel and tourism management in NYC?

The advantage of earning your master’s degree in travel and tourism management in New York City is that you will be studying in one of the world’s leading travel and tourism destinations. New York City is a transportation hub, and is home to world-famous tourist attractions including the Empire State Building, the Statue of Liberty, the 911 Memorial & Museum, the High Line, and Broadway, among so many others. The City becomes your professional base for establishing your career in a destination that attracts millions of tourists each year.

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Best Travel Agent certifications

The best certifications for a travel agent are Travel and Tourism Professional (TTP), Certified Travel Associate (CTA), and Certified Travel Industry Specialist (ABA,).

Travel agent certifications demonstrate your competency as a travel agent to employers. However, not all travel agent certifications provide the same value.

Below is a list of the best travel agent certifications. Obtaining a travel agent certification will give you a leg up when you apply for jobs and increase your potential salary.

6 best certifications for travel agents

6 best travel agent certifications, 1. travel and tourism professional (ttp).

Travel is an exciting, multi-faceted business for service oriented professionals that want to work independently or for a variety of employers.

• More than two years of education or training after high school required?   No
• More than two years of work experience required?   Yes
• Oral or Written Exam Required?   Yes
• Renewal Required?   Every 2 year(s)
• Corporate Travel Agent
• Travel Counselor
• Travel Consultant
• Travel Coordinator

2. Certified Travel Associate (CTA)

The Certified Travel Associate (CTA) program teaches front line travel professionals how to close more sales, improve efficiency, expand geography knowledge and fine-tune customer service skills, all while earning widely recognized industry credentials.

• More than two years of education or training after high school required?   Yes
• Renewal Required?   Every 1 year(s)

3. Certified Travel Industry Specialist (ABA,)

• More than two years of work experience required?   No
• Oral or Written Exam Required?   No
• Renewal Required?  
• Corporate Travel Consultant
• Senior Travel Consultant

4. Travel Agent Executive (TAE)

The Travel Agency Executive (TAE) Certification is for management-level, travel agency professionals with a current CLIA Affiliate Agency who are may or may not also be full-time selling travel agents. This certification is for people in the role of executive, director, accounting manager, marketing manager, ecommerce manager, or someone who works in a leadership capacity.

• Renewal Required?   No
• Corporate Travel Counselor

5. Certified Travel Counselor (CTC)

The Certified Travel Counselor (CTC) program teaches agency owners and managers how to analyze new business opportunities, develop marketing strategies, negotiate, and manage more effectively. Graduates will learn how to grow their business while earning recognized industry credentials.

6. Certified Destination Specialist (CDS)

Our Destination Specialist programs span the globe providing you with essential knowledge for you to understand the destination as well as help you create the kinds of experiences your customers expect. Our courses focus on the geography, culture, essential sites and attractions, travel tips, and sample itineraries that will help you create memorable trips for your clients. Along the way, your study will provide you with information to enhance the traveler's appreciation of what they will be seeing, tasting, experiencing, and even help guide them on what they may choose to bring back for souvenirs.

• Renewal Required?   Every 5 year(s)

What is the best certification for a travel agent?

The best travel agent certification is Travel and Tourism Professional (TTP). The Travel and Tourism Professional (TTP) is awarded by the International Air Transport Association. This certification is great to have as it shows an improvement in your competency to perform your role. You can earn this certification at the beginning of your career, as it often doesn't require a minimum education level and work experience. Here's a bit more background on how to obtain this travel agent certification: To become a certified Travel and Tourism Professional (TTP), you need to pass the exam. This certificate requires more than two years of work experience. Renew certification every 2 year.

What are some of the most in-demand certifications for travel agents?

The most in-demand travel agent certification is Certified Travel Associate based on all active job postings. Having this travel agent certification will give you access to more travel agent jobs with higher salaries.

What certifications can impact a travel agent career and salary?

The Travel and Tourism Professional certification will help you to secure a travel consultant position, which will increase your pay and career trajectory. A travel consultant's average salary is $41,774 whereas travel agents make an average salary of $33,128.

The most common combination of travel agent certifications include: Travel and Tourism Professional (TTP), Certified Travel Associate (CTA), and Certified Travel Industry Specialist (ABA,).

Online courses for travel agents to earn certifications

1. International Travel Preparation, Safety, & Wellness

Whether you've traveled before or not, living and working overseas can be challenging. Learn how best to prepare and make the most of your time internationally. This course will prepare you to work and live overseas. It explores the epidemiology of common morbidity and mortality among travelers and examines key prevention, safety, and travel medicine principles and services to contextualize risks and maintain wellness. The course reviews applicable interventions, appropriate vaccines, and...

2. Adding a Phone Gateway to a Virtual Agent

This is a self-paced lab that takes place in the Google Cloud console. In this lab you will continue working on your Pigeon Travel virtual agent and add a phone gateway to allow users to call into your virtual agent...

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In the last 20 years, the travel and transportation industry has endured a lot of turbulence – the decline in air travel after 9-11, the 2002 SARS outbreak that crippled Asian tourism, and consumer belt-tightening during the 2008 global financial crisis. Each event had an immediate impact but underlying travel demand was relatively stable.

It is not hyperbolic to say that the travel and tourism industry lost its wings in 2020.  With COVID, business and leisure travel ground to a halt, revenues crashed down 40% from the previous year. Overall, the World Travel & Tourism Council (WTTC) said the industry lost $4.5 trillion in 2020 due to COVID-19. Now, however, with wide-spread vaccination occurring in some parts of the world, the travel industry is returning slowly and companies are considering what comes next.

Chris Rospenda, travel and transportation expert for IBM.

That’s why we sat down with IBM expert, Chris Rospenda. This is part one of that conversation (read part 2 here ). He’s always played with airplanes or trucks, starting his own trucking company when he was just 19 years old. Chris has also worked as an FAA examiner and for systems’ operations for American Airlines, before landing at IBM as Connected Operations, IBM Cloud and Cognitive Applications. For the last eight years, he’s been on the Maximo side working with asset management, performance management and configuration.

Q: Your customers have had a challenging year. How have they handled this; what were the impacts?

They’ve maintained. Many of them have been able to maintain their presence, especially in the first six to eight months of this pandemic when they didn’t know how long it was going to last. You know, the analogy I use is that it’s like six people on a lifeboat with two gallons of water. You’ve got to make everything last as long as you can because you don’t know when you’re going to see land. But they maintained and hunkered down and didn’t spend anything, so now they’re coming out of it, and they’re seeing a little more movement in the economy as more people get vaccinated.

I just saw in USA Today that companies can’t find enough people to hire. We’ve got industrial customers that are saying , I need technicians. I have apprentice positions open . People must have the aptitude for it, clearly, and they have to pass the background and drug tests, but there are positions open and travel and transportation companies want to get back to work.

The other side is that office space has become less and less important while integrated tools have become more important. Tools like IBM Maximo have become more important because people are not at the office pulling out a paper printout of what has been going on. People are in different counties all over the country and they need their own access to information, the latest and greatest information. And Maximo is a great single version of the truth.

Q. What technology have they used to overcome the challenge? You said Maximo is a great single version of the truth and it sounds like your clients are using more of the suite than they were before, is that right?

I’ll put it into the 50/50 bucket: during the first 50% of the pandemic organizations were hunkered down making sure they were using what they had. Now, during the second half, they have options to move forward. They’re not jumping into the water yet, but they’re toeing the water and looking to see, maybe I can do things better because I don’t need everybody in the office because they can look at the same dashboard that I have on my screen.

They realize they can adapt some of the health and predictive technologies that they didn’t use before and provide the same information to one screen, back to that single version of the truth we were talking about earlier.

Q. What’s next for your clients from a technology or business perspective? Can you say some more about both technology and how you think these travel and transportation businesses are going to grow as the economy opens up?

Customers that I’ve talked are saying (on the technology side), I don’t need all these applications on premises unless I’m a bank or financial services company and, even then, I can trust a secure cloud or a hybrid cloud .

I see them doing more without the brick-and-mortar data centers. Ten years ago, we saw a shift where companies began moving away from data centers. That was after the Y2K issue, when they realized the world wasn’t going to melt down. They wondered why they needed to have that much of an investment in a 100,000 square foot warehouse holding nothing but servers that needed to be maintained and replaced every two or three years — that just becomes a feeding frenzy for an IT organization

The business side of companies — the C-suite — are now saying, I think we can get more nimble. If you think of the recession in 2008, the eventual leapfrog out of it was the ability to expand rapidly through somebody else’s infrastructure. I think we’re going to see that again. Companies, in essence, just turn a switch and pay a little more to  get more bits and bytes. With a cloud or hybrid-cloud model they can expand and retract when needed. There are difficulties with this, too, of course — I’m not saying it’s that easy. But it’s a lot easier than trying to get rid of a 100,000 square foot data center.

This is just my humble opinion here, but there are companies that are hungry. And they are looking for that market share, and that market share is coming slowly now. Leisure is going to be the first wave that returns to the travel, transportation and hospitality businesses.

A look at the cruise industry

For instance, the cruise industry is just bursting at the seams and it’s more our own US regulation that is holding that back. I’m not saying that safety is not important — it’s clearly paramount for everything to work. But the cruise industry is trying to get those ships loaded up again, and people are ready enjoy the cruise experience. People are willing to carry vaccine passports, practice social distance protocols on the ships. I believe that in the next six to eight months you’re going to see cruises starting to come back especially in some of the non-U.S. areas like the Southeastern Korea, the Caribbean, the Turks Caicos, Barbados. On the Pacific side, I think there’s going to be a lot of interest in Alaska because it is less populated.

The other part of this equation, though, is mergers and acquisitions. I really think you’re going to see some hungry companies saying, I’ve got this cash that I’ve been holding, I’ve got some federal bailout money. I can spend 40 billion in cash and 20 billion in stock and go after that competitor. I think you’ll see two or three airlines and two or three trucking companies consolidating in the next couple of years because the ones that survived kept their cash. The ones that just maintained are coming along on a shoestring, so I think they’re going to be susceptible to acquisitions and consolidations.

A look at light rail

The other thing I see is that as much as we would like to believe that we could put light rail infrastructure in quickly, in the US we just can’t. Nobody is going to give up five acres of their property to put rail tracks in especially when airfares are not super expensive right now. To go from Reno to LA it is just as easy to jump on an airplane as it is to get on a rail car, build the tracks, and go forward.  They’re learning that in the Northeast. It is very difficult to accomplish.

You might see some light rail infrastructure build out in the Southeast United States –  Raleigh, Charlotte, Greensboro, South Carolina. Some of those are open areas and those economies, those municipalities are booming.  Airbus just spent a lot of money in South Carolina. Boeing has got a big helicopter facility in South Carolina. There’s a new Mercedes-Benz plant in North Carolina. Because of that, you might see some light rail infrastructure going in there because the land is open . I think there are some opportunities there.

Read part two of our conversation with Chris.

More resources for travel and transportation professionals:

• Visit the IBM Maximo Travel and Transportation page to keep everyone and everything moving with industry-specific solutions.
• Explore the IBM Maximo Application Suite and watch a quick demo .
• Learn how to more from reactive to predictive maintenance and improve asset reliability.
• Discover how IBM can help restore traveler trust and increase operational efficiency.
• Explore T&T research insights and reports from the IBM Institute for Business Value.
• Connect with Chris on  LinkedIn .

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The future of tourism: Bridging the labor gap, enhancing customer experience

As travel resumes and builds momentum, it’s becoming clear that tourism is resilient—there is an enduring desire to travel. Against all odds, international tourism rebounded in 2022: visitor numbers to Europe and the Middle East climbed to around 80 percent of 2019 levels, and the Americas recovered about 65 percent of prepandemic visitors 1 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. —a number made more significant because it was reached without travelers from China, which had the world’s largest outbound travel market before the pandemic. 2 “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Recovery and growth are likely to continue. According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach 80 to 95 percent of prepandemic levels depending on the extent of the economic slowdown, travel recovery in Asia–Pacific, and geopolitical tensions, among other factors. 3 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. Similarly, the World Travel & Tourism Council (WTTC) forecasts that by the end of 2023, nearly half of the 185 countries in which the organization conducts research will have either recovered to prepandemic levels or be within 95 percent of full recovery. 4 “Global travel and tourism catapults into 2023 says WTTC,” World Travel & Tourism Council (WTTC), April 26, 2023.

Longer-term forecasts also point to optimism for the decade ahead. Travel and tourism GDP is predicted to grow, on average, at 5.8 percent a year between 2022 and 2032, outpacing the growth of the overall economy at an expected 2.7 percent a year. 5 Travel & Tourism economic impact 2022 , WTTC, August 2022.

So, is it all systems go for travel and tourism? Not really. The industry continues to face a prolonged and widespread labor shortage. After losing 62 million travel and tourism jobs in 2020, labor supply and demand remain out of balance. 6 “WTTC research reveals Travel & Tourism’s slow recovery is hitting jobs and growth worldwide,” World Travel & Tourism Council, October 6, 2021. Today, in the European Union, 11 percent of tourism jobs are likely to go unfilled; in the United States, that figure is 7 percent. 7 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022.

There has been an exodus of tourism staff, particularly from customer-facing roles, to other sectors, and there is no sign that the industry will be able to bring all these people back. 8 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022. Hotels, restaurants, cruises, airports, and airlines face staff shortages that can translate into operational, reputational, and financial difficulties. If unaddressed, these shortages may constrain the industry’s growth trajectory.

The current labor shortage may have its roots in factors related to the nature of work in the industry. Chronic workplace challenges, coupled with the effects of COVID-19, have culminated in an industry struggling to rebuild its workforce. Generally, tourism-related jobs are largely informal, partly due to high seasonality and weak regulation. And conditions such as excessively long working hours, low wages, a high turnover rate, and a lack of social protection tend to be most pronounced in an informal economy. Additionally, shift work, night work, and temporary or part-time employment are common in tourism.

The industry may need to revisit some fundamentals to build a far more sustainable future: either make the industry more attractive to talent (and put conditions in place to retain staff for longer periods) or improve products, services, and processes so that they complement existing staffing needs or solve existing pain points.

One solution could be to build a workforce with the mix of digital and interpersonal skills needed to keep up with travelers’ fast-changing requirements. The industry could make the most of available technology to provide customers with a digitally enhanced experience, resolve staff shortages, and improve working conditions.

Would you like to learn more about our Travel, Logistics & Infrastructure Practice ?

Complementing concierges with chatbots.

The pace of technological change has redefined customer expectations. Technology-driven services are often at customers’ fingertips, with no queues or waiting times. By contrast, the airport and airline disruption widely reported in the press over the summer of 2022 points to customers not receiving this same level of digital innovation when traveling.

Imagine the following travel experience: it’s 2035 and you start your long-awaited honeymoon to a tropical island. A virtual tour operator and a destination travel specialist booked your trip for you; you connected via videoconference to make your plans. Your itinerary was chosen with the support of generative AI , which analyzed your preferences, recommended personalized travel packages, and made real-time adjustments based on your feedback.

Before leaving home, you check in online and QR code your luggage. You travel to the airport by self-driving cab. After dropping off your luggage at the self-service counter, you pass through security and the biometric check. You access the premier lounge with the QR code on the airline’s loyalty card and help yourself to a glass of wine and a sandwich. After your flight, a prebooked, self-driving cab takes you to the resort. No need to check in—that was completed online ahead of time (including picking your room and making sure that the hotel’s virtual concierge arranged for red roses and a bottle of champagne to be delivered).

While your luggage is brought to the room by a baggage robot, your personal digital concierge presents the honeymoon itinerary with all the requested bookings. For the romantic dinner on the first night, you order your food via the restaurant app on the table and settle the bill likewise. So far, you’ve had very little human interaction. But at dinner, the sommelier chats with you in person about the wine. The next day, your sightseeing is made easier by the hotel app and digital guide—and you don’t get lost! With the aid of holographic technology, the virtual tour guide brings historical figures to life and takes your sightseeing experience to a whole new level. Then, as arranged, a local citizen meets you and takes you to their home to enjoy a local family dinner. The trip is seamless, there are no holdups or snags.

This scenario features less human interaction than a traditional trip—but it flows smoothly due to the underlying technology. The human interactions that do take place are authentic, meaningful, and add a special touch to the experience. This may be a far-fetched example, but the essence of the scenario is clear: use technology to ease typical travel pain points such as queues, misunderstandings, or misinformation, and elevate the quality of human interaction.

Travel with less human interaction may be considered a disruptive idea, as many travelers rely on and enjoy the human connection, the “service with a smile.” This will always be the case, but perhaps the time is right to think about bringing a digital experience into the mix. The industry may not need to depend exclusively on human beings to serve its customers. Perhaps the future of travel is  physical, but digitally enhanced (and with a smile!).

Digital solutions are on the rise and can help bridge the labor gap

Digital innovation is improving customer experience across multiple industries. Car-sharing apps have overcome service-counter waiting times and endless paperwork that travelers traditionally had to cope with when renting a car. The same applies to time-consuming hotel check-in, check-out, and payment processes that can annoy weary customers. These pain points can be removed. For instance, in China, the Huazhu Hotels Group installed self-check-in kiosks that enable guests to check in or out in under 30 seconds. 9 “Huazhu Group targets lifestyle market opportunities,” ChinaTravelNews, May 27, 2021.

Technology meets hospitality

In 2019, Alibaba opened its FlyZoo Hotel in Huangzhou, described as a “290-room ultra-modern boutique, where technology meets hospitality.” 1 “Chinese e-commerce giant Alibaba has a hotel run almost entirely by robots that can serve food and fetch toiletries—take a look inside,” Business Insider, October 21, 2019; “FlyZoo Hotel: The hotel of the future or just more technology hype?,” Hotel Technology News, March 2019. The hotel was the first of its kind that instead of relying on traditional check-in and key card processes, allowed guests to manage reservations and make payments entirely from a mobile app, to check-in using self-service kiosks, and enter their rooms using facial-recognition technology.

The hotel is run almost entirely by robots that serve food and fetch toiletries and other sundries as needed. Each guest room has a voice-activated smart assistant to help guests with a variety of tasks, from adjusting the temperature, lights, curtains, and the TV to playing music and answering simple questions about the hotel and surroundings.

The hotel was developed by the company’s online travel platform, Fliggy, in tandem with Alibaba’s AI Labs and Alibaba Cloud technology with the goal of “leveraging cutting-edge tech to help transform the hospitality industry, one that keeps the sector current with the digital era we’re living in,” according to the company.

Adoption of some digitally enhanced services was accelerated during the pandemic in the quest for safer, contactless solutions. During the Winter Olympics in Beijing, a restaurant designed to keep physical contact to a minimum used a track system on the ceiling to deliver meals directly from the kitchen to the table. 10 “This Beijing Winter Games restaurant uses ceiling-based tracks,” Trendhunter, January 26, 2022. Customers around the world have become familiar with restaurants using apps to display menus, take orders, and accept payment, as well as hotels using robots to deliver luggage and room service (see sidebar “Technology meets hospitality”). Similarly, theme parks, cinemas, stadiums, and concert halls are deploying digital solutions such as facial recognition to optimize entrance control. Shanghai Disneyland, for example, offers annual pass holders the option to choose facial recognition to facilitate park entry. 11 “Facial recognition park entry,” Shanghai Disney Resort website.

Automation and digitization can also free up staff from attending to repetitive functions that could be handled more efficiently via an app and instead reserve the human touch for roles where staff can add the most value. For instance, technology can help customer-facing staff to provide a more personalized service. By accessing data analytics, frontline staff can have guests’ details and preferences at their fingertips. A trainee can become an experienced concierge in a short time, with the help of technology.

Apps and in-room tech: Unused market potential

According to Skift Research calculations, total revenue generated by guest apps and in-room technology in 2019 was approximately $293 million, including proprietary apps by hotel brands as well as third-party vendors. 1 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. The relatively low market penetration rate of this kind of tech points to around $2.4 billion in untapped revenue potential (exhibit).

Even though guest-facing technology is available—the kind that can facilitate contactless interactions and offer travelers convenience and personalized service—the industry is only beginning to explore its potential. A report by Skift Research shows that the hotel industry, in particular, has not tapped into tech’s potential. Only 11 percent of hotels and 25 percent of hotel rooms worldwide are supported by a hotel app or use in-room technology, and only 3 percent of hotels offer keyless entry. 12 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. Of the five types of technology examined (guest apps and in-room tech; virtual concierge; guest messaging and chatbots; digital check-in and kiosks; and keyless entry), all have relatively low market-penetration rates (see sidebar “Apps and in-room tech: Unused market potential”).

While apps, digitization, and new technology may be the answer to offering better customer experience, there is also the possibility that tourism may face competition from technological advances, particularly virtual experiences. Museums, attractions, and historical sites can be made interactive and, in some cases, more lifelike, through AR/VR technology that can enhance the physical travel experience by reconstructing historical places or events.

Up until now, tourism, arguably, was one of a few sectors that could not easily be replaced by tech. It was not possible to replicate the physical experience of traveling to another place. With the emerging metaverse , this might change. Travelers could potentially enjoy an event or experience from their sofa without any logistical snags, and without the commitment to traveling to another country for any length of time. For example, Google offers virtual tours of the Pyramids of Meroë in Sudan via an immersive online experience available in a range of languages. 13 Mariam Khaled Dabboussi, “Step into the Meroë pyramids with Google,” Google, May 17, 2022. And a crypto banking group, The BCB Group, has created a metaverse city that includes representations of some of the most visited destinations in the world, such as the Great Wall of China and the Statue of Liberty. According to BCB, the total cost of flights, transfers, and entry for all these landmarks would come to $7,600—while a virtual trip would cost just over $2. 14 “What impact can the Metaverse have on the travel industry?,” Middle East Economy, July 29, 2022.

The metaverse holds potential for business travel, too—the meeting, incentives, conferences, and exhibitions (MICE) sector in particular. Participants could take part in activities in the same immersive space while connecting from anywhere, dramatically reducing travel, venue, catering, and other costs. 15 “ Tourism in the metaverse: Can travel go virtual? ,” McKinsey, May 4, 2023.

The allure and convenience of such digital experiences make offering seamless, customer-centric travel and tourism in the real world all the more pressing.

Three innovations to solve hotel staffing shortages

Is the future contactless.

Given the advances in technology, and the many digital innovations and applications that already exist, there is potential for businesses across the travel and tourism spectrum to cope with labor shortages while improving customer experience. Process automation and digitization can also add to process efficiency. Taken together, a combination of outsourcing, remote work, and digital solutions can help to retain existing staff and reduce dependency on roles that employers are struggling to fill (exhibit).

Depending on the customer service approach and direct contact need, we estimate that the travel and tourism industry would be able to cope with a structural labor shortage of around 10 to 15 percent in the long run by operating more flexibly and increasing digital and automated efficiency—while offering the remaining staff an improved total work package.

Outsourcing and remote work could also help resolve the labor shortage

While COVID-19 pushed organizations in a wide variety of sectors to embrace remote work, there are many hospitality roles that rely on direct physical services that cannot be performed remotely, such as laundry, cleaning, maintenance, and facility management. If faced with staff shortages, these roles could be outsourced to third-party professional service providers, and existing staff could be reskilled to take up new positions.

In McKinsey’s experience, the total service cost of this type of work in a typical hotel can make up 10 percent of total operating costs. Most often, these roles are not guest facing. A professional and digital-based solution might become an integrated part of a third-party service for hotels looking to outsource this type of work.

One of the lessons learned in the aftermath of COVID-19 is that many tourism employees moved to similar positions in other sectors because they were disillusioned by working conditions in the industry . Specialist multisector companies have been able to shuffle their staff away from tourism to other sectors that offer steady employment or more regular working hours compared with the long hours and seasonal nature of work in tourism.

The remaining travel and tourism staff may be looking for more flexibility or the option to work from home. This can be an effective solution for retaining employees. For example, a travel agent with specific destination expertise could work from home or be consulted on an needs basis.

In instances where remote work or outsourcing is not viable, there are other solutions that the hospitality industry can explore to improve operational effectiveness as well as employee satisfaction. A more agile staffing model  can better match available labor with peaks and troughs in daily, or even hourly, demand. This could involve combining similar roles or cross-training staff so that they can switch roles. Redesigned roles could potentially improve employee satisfaction by empowering staff to explore new career paths within the hotel’s operations. Combined roles build skills across disciplines—for example, supporting a housekeeper to train and become proficient in other maintenance areas, or a front-desk associate to build managerial skills.

Where management or ownership is shared across properties, roles could be staffed to cover a network of sites, rather than individual hotels. By applying a combination of these approaches, hotels could reduce the number of staff hours needed to keep operations running at the same standard. 16 “ Three innovations to solve hotel staffing shortages ,” McKinsey, April 3, 2023.

Taken together, operational adjustments combined with greater use of technology could provide the tourism industry with a way of overcoming staffing challenges and giving customers the seamless digitally enhanced experiences they expect in other aspects of daily life.

In an industry facing a labor shortage, there are opportunities for tech innovations that can help travel and tourism businesses do more with less, while ensuring that remaining staff are engaged and motivated to stay in the industry. For travelers, this could mean fewer friendly faces, but more meaningful experiences and interactions.

Urs Binggeli is a senior expert in McKinsey’s Zurich office, Zi Chen is a capabilities and insights specialist in the Shanghai office, Steffen Köpke is a capabilities and insights expert in the Düsseldorf office, and Jackey Yu is a partner in the Hong Kong office.

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Travel and Tourism Industry: Associations & Organizations

• Industry Research
• Private Equity, Venture Capital and Deals
• Consumer and Demographic Research
• Associations & Organizations
• Country Reports
• Google Scholar

Travel and Tourism

• World Tourism Organization "The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism."
• World Travel & Tourism Council Country-specific research and statistics, benchmarking and economic impact, operations and management research from the WTTC
• United States Office of Travel and Tourism Industries Tourism policy, statistics on inbound and outbound US travel, research including programs in international air travel, monthly statistics sets. Most of the publications are free.
• U.S. Travel Association The US professional association offers news, statistics, travel price indices, research on US and international travel

Airlines and Airports

• Department of Transportation - Airline and Airport Statistics Links to statistics sets available from the Bureau of Transportation Statistics, including: airline financial, traffic and related data, and other per carrier fare, flight and passenger information.
• IATA Business Intelligence and Statistics The International Air Transport Association offers data on airline safety, traffic and passenger historical and forecast data. The industry association also offers selected data from the World Air Transport Statistics Yearbook.
• IATA Economics IATA's Economics data include monthly analyses on air passengers, freight and premium traffic, and periodic industry economic and business confidence reports on the commercial airline industry.
• Airlines for America - Data and statistics National industry organization provides additional data and information regarding the economic, social and security issues affecting the airline industry. The annual Industry Review and Outlook is a great overview of the US industry.

Best of the Rest

• American Hotel & Lodging Association Some free research in the reports section such as: 2016 Wage Watch Survey, U.S. Small Business Hotel Study, U.S. Conference of Mayors Tourism, Hotel and Lodging Survey.
• American Society of Travel Agents Limited free resources, best to make own guest account to see the free white papers and news.
• Cruise Lines International Association Frequent free "State of the Industry" reports, cruise trends, and travel agent outlooks.
• Hospitality.net List of agencies, trade associations and organizations that deal with the hospitality industry
• STR Global List of Industry Organizations List of industry organizations compiled by STR Global that work within the hospitality industry.
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• Next: Country Reports >>
• Last Updated: Jul 9, 2024 2:23 PM
• URL: https://kresgeguides.bus.umich.edu/travel

"People want to travel": 4 sector leaders say that tourism will change and grow

The global travel and tourism industry's post-pandemic recovery is gaining pace as the world’s pent-up desire for travel rekindles. Image:  Unsplash/Anete Lūsiņa

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Shinya katanozaka, gilda perez-alvarado, stephen kaufer.

Listen to the article

• In 2020 alone, the travel and tourism industry lost $4.5 trillion in GDP and 62 million jobs - the road to recovery remains long.
• The World Economic Forum’s latest Travel & Tourism Development Index gives expert insights on how the sector will recover and grow.
• We asked four business leaders in the sector to reflect on the state of its recovery, lessons learned from the pandemic, and the conditions that are critical for the future success of travel and tourism businesses and destinations.

The global travel and tourism sector’s post-pandemic recovery is gaining pace as the world’s pent-up desire for travel rekindles. The difference in international tourist arrivals in January 2021 and a similar period in January 2022 was as much as the growth in all of 2021. However, with $4.5 trillion in GDP and 62 million jobs lost in 2020 alone, the road to recovery remains long.

A few factors will greatly determine how the sector performs. These include travel restrictions, vaccination rates and health security, changing market dynamics and consumer preferences, and the ability of businesses and destinations to adapt. At the same time, the sector will need to prepare for future shocks.

The TTDI benchmarks and measures “the set of factors and policies that enable the sustainable and resilient development of the T&T sector, which in turn contributes to the development of a country”. The TTDI is a direct evolution of the long-running Travel and Tourism Competitiveness Index (TTCI), with the change reflecting the index’s increased coverage of T&T development concepts, including sustainability and resilience impact on T&T growth and is designed to highlight the sector’s role in broader economic and social development as well as the need for T&T stakeholder collaboration to mitigate the impact of the pandemic, bolster the recovery and deal with future challenges and risks. Some of the most notable framework and methodology differences between the TTCI and TTDI include the additions of new pillars, including Non-Leisure Resources, Socioeconomic Resilience and Conditions, and T&T Demand Pressure and Impact. Please see the Technical notes and methodology. section to learn more about the index and the differences between the TTCI and TTDI.

The World Economic Forum's latest Travel & Tourism Development Index highlights many of these aspects, including the opportunity and need to rebuild the travel and tourism sector for the better by making it more inclusive, sustainable, and resilient. This will unleash its potential to drive future economic and social progress.

Within this context, we asked four business leaders in the sector to reflect on the state of its recovery, lessons learned from the pandemic, and the conditions that are critical for the future success of travel and tourism businesses and destinations.

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Are you a 'bleisure' traveller, what is a ‘vaccine passport’ and will you need one the next time you travel, a travel boom is looming. but is the industry ready, how to follow davos 2022, “the way we live and work has changed because of the pandemic and the way we travel has changed as well”.

Tony Capuano, CEO, Marriott International

Despite the challenges created by the COVID-19 pandemic, the future looks bright for travel and tourism. Across the globe, people are already getting back on the road. Demand for travel is incredibly resilient and as vaccination rates have risen and restrictions eased, travel has rebounded quickly, often led by leisure.

The way many of us live and work has changed because of the pandemic and the way we travel has changed as well. New categories of travel have emerged. The rise of “bleisure” travel is one example – combining elements of business and leisure travel into a single trip. Newly flexible work arrangements, including the opportunity for many knowledge workers to work remotely, have created opportunities for extended travel, not limited by a Monday to Friday “9 to 5” workweek in the office.

To capitalize on this renewed and growing demand for new travel experiences, industry must join governments and policymakers to ensure that the right conditions are in place to welcome travellers as they prepare to get back on the road again, particularly those who cross international borders. Thus far, much of the recovery has been led by domestic and leisure travel. The incremental recovery of business and international travel, however, will be significant for the broader industry and the millions who make their livelihoods through travel and tourism.

Looking ahead to future challenges to the sector, be they public health conditions, international crises, or climate impacts, global coordination will be the essential component in tackling difficult circumstances head-on. International agreement on common – or at least compatible – standards and decision-making frameworks around global travel is key. Leveraging existing organizations and processes to achieve consensus as challenges emerge will help reduce risk and improve collaboration while keeping borders open.

“The travel and tourism sector will not be able to survive unless it adapts to the virtual market and sustainability conscience travellers”

Shinya Katanozaka, Representative Director, Chairman, ANA Holdings Inc.

At a time when people’s movements are still being restricted by the pandemic, there is a strong, renewed sense that people want to travel and that they want to go places for business and leisure.

In that respect, the biggest change has been in the very concept of “travel.”

A prime example is the rapid expansion of the market for “virtual travel.” This trend has been accelerated not only by advances in digital technologies, but also by the protracted pandemic. The travel and tourism sector will not be able to survive unless it adapts to this new market.

However, this is not as simple as a shift from “real” to “virtual.” Virtual experiences will flow back into a rediscovery of the value of real experiences. And beyond that, to a hunger for real experiences with clearer and more diverse purposes. The hope is that this meeting of virtual and actual will bring balance and synergy the industry.

The pandemic has also seen the emergence of the “sustainability-conscious” traveller, which means that the aviation industry and others are now facing the challenge of adding decarbonization to their value proposition. This trend will force a re-examination of what travel itself should look like and how sustainable practices can be incorporated and communicated. Addressing this challenge will also require stronger collaboration across the entire industry. We believe that this will play an important role in the industry’s revitalization as it recovers from the pandemic.

How is the World Economic Forum promoting sustainable and inclusive mobility systems?

The World Economic Forum’s Platform for Shaping the Future of Mobility works across four industries: aerospace and drones; automotive and new mobility; aviation travel and tourism; and supply chain and transport. It aims to ensure that the future of mobility is safe, clean, and inclusive.

• Through the Clean Skies for Tomorrow Coalition , more than 100 companies are working together to power global aviation with 10% sustainable aviation fuel by 2030.
• In collaboration with UNICEF, the Forum developed a charter with leading shipping, airlines and logistics to support COVAX in delivering more than 1 billion COVID-19 vaccines to vulnerable communities worldwide.
• The Road Freight Zero Project and P4G-Getting to Zero Coalition have led to outcomes demonstrating the rationale, costs and opportunities for accelerating the transition to zero emission freight.
• The Medicine from the Sky initiative is using drones to deliver vaccines and medicine to remote areas in India, completing over 300 successful trials.
• The Forum’s Target True Zero initiative is working to accelerate the deployment and scaling of zero emission aviation, leveraging electric and hydrogen flight technologies.
• In collaboration with the City of Los Angeles, Federal Aviation Administration, and NASA, the Forum developed the Principles of the Urban Sky to help adopt Urban Air Mobility in cities worldwide.
• The Forum led the development of the Space Sustainability Rating to incentivize and promote a more safe and sustainable approach to space mission management and debris mitigation in orbit.
• The Circular Cars Initiative is informing the automotive circularity policy agenda, following the endorsement from European Commission and Zero Emission Vehicle Transition Council countries, and is now invited to support China’s policy roadmap.
• The Moving India network is working with policymakers to advance electric vehicle manufacturing policies, ignite adoption of zero emission road freight vehicles, and finance the transition.
• The Urban Mobility Scorecards initiative – led by the Forum’s Global New Mobility Coalition – is bringing together mobility operators and cities to benchmark the transition to sustainable urban mobility systems.

Contact us for more information on how to get involved.

“The tourism industry must advocate for better protection of small businesses”

Gilda Perez-Alvarado, Global CEO, JLL Hotels & Hospitality

In the next few years, I think sustainability practices will become more prevalent as travellers become both more aware and interested in what countries, destinations and regions are doing in the sustainability space. Both core environmental pieces, such as water and air, and a general approach to sustainability are going to be important.

Additionally, I think conservation becomes more important in terms of how destinations and countries explain what they are doing, as the importance of climate change and natural resources are going to be critical and become top of mind for travellers.

The second part to this is we may see more interest in outdoor events going forward because it creates that sort of natural social distancing, if you will, or that natural safety piece. Doing outdoor activities such as outdoor dining, hiking and festivals may be a more appealing alternative to overcrowded events and spaces.

A lot of lessons were learned over the last few years, but one of the biggest ones was the importance of small business. As an industry, we must protect small business better. We need to have programmes outlined that successfully help small businesses get through challenging times.

Unfortunately, during the pandemic, many small businesses shut down and may never return. Small businesses are important to the travel and tourism sector because they bring uniqueness to destinations. People don’t travel to visit the same places they could visit at home; they prefer unique experiences that are only offered by specific businesses. If you were to remove all the small businesses from a destination, it would be a very different experience.

“Data shows that the majority of travellers want to explore destinations in a more immersive and experiential way”

Steve Kaufer, Co-Founder & CEO, Tripadvisor

We’re on the verge of a travel renaissance. The pandemic might have interrupted the global travel experience, but people are slowly coming out of the bubble. Businesses need to acknowledge the continued desire to feel safe when travelling. A Tripadvisor survey revealed that three-quarters (76%) of travellers will still make destination choices based on low COVID-19 infection rates.

As such, efforts to showcase how businesses care for travellers - be it by deep cleaning their properties or making items like hand sanitizer readily available - need to be ingrained within tourism operations moving forward.

But travel will also evolve in other ways, and as an industry, we need to be prepared to think digitally, and reimagine our use of physical space.

Hotels will become dynamic meeting places for teams to bond in our new hybrid work style. Lodgings near major corporate headquarters will benefit from an influx of bookings from employees convening for longer periods. They will also make way for the “bleisure” traveller who mixes business trips with leisure. Hotels in unique locales will become feasible workspaces. Employers should prepare for their workers to tag on a few extra days to get some rest and relaxation after on-location company gatherings.

Beyond the pandemic, travellers will also want to explore the world differently, see new places and do new things. Our data reveals that the majority want to explore destinations in a more immersive and experiential way, and to feel more connected to the history and culture. While seeing the top of the Empire State building has been a typical excursion for tourists in New York city, visitors will become more drawn to intimate activities like taking a cooking class in Brooklyn with a family of pizza makers who go back generations. This will undoubtedly be a significant area of growth in the travel and tourism industry.

Governments would be smart to plan as well, and to consider an international playbook that helps prepare us for the next public health crisis, inclusive of universal vaccine passports and policies that get us through borders faster.

Understanding these key trends - the ongoing need to feel safe and the growing desire to travel differently - and planning for the next crisis will be essential for governments, destinations, and tourism businesses to succeed in the efforts to keep the world travelling.

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* Gartner, Inc., “Magic Quadrant for Warehouse Management Systems”; Simon Tunstall, Dwight Klappich, Rishabh Narang, Federica Stufano; 2 May 2024.

** Gartner, “Magic Quadrant for Transportation Management Systems”, Brock Johns, et al. 27 March 2024.

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