vanuatu ministry of trade tourism and industry

The Departmental structure in cludes three Departments

1. The Department of Industry (DOI); 2. The Department of To urism (DOT); and 3. The Office of the Registrar of Cooperative and Business Development Services (ORCBDS).

Statutory Bodies, established by way of legislations passed by Parliament, include:

1. The Vanuatu Investment Promotion Authority (VIPA); 2. The Vanuatu Chamber of Commerce and Industry (VCCI); 3. The Vanuatu Tourism Office (VTO); 4. The Vanuatu Bureau of Standards (VBS); and 5. The Vanuatu Commodities Marketing Board (VCMB). 11. Goods

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• Vanuatu Aid for Trade Management Unit

Vanuatu Aid-for-Trade Management Unit (VAMU) is responsible for promoting Vanuatu’s trade mainstreaming agenda through three pillars: Policy, Governance and Development Cooperation. The Ministry of Tourism, Trade, Trade, Commerce, and Ni-Vanuatu Business (MTTCNVB) launched in 2019 the new unit Vanuatu Aid-for-Trade Management Unit (VAMU) formerly known as Trade Development Division. The Trade Main

streaming Agenda sets out the operational framework of the unit and is implemented through three pillars: Policy, Governance and Development Cooperation.

🌐✨ VAMU Workshop! 🚀 Our team convened at Chantillys on the Bay on January 24th, 2024, for a dynamic one-day workshop. 🌍 Focus: Boosting trade, fostering growth, and planning for 2024. 🌐✨

📢 Apply by January 22, 2024, to take advantage of this incredible opportunity that could transform your business!🗓🗓

𝗚𝗥𝗔𝗡𝗧𝗦 𝗔𝗡𝗗 𝗙𝗥𝗘𝗘 𝗘-𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗘 𝗖𝗢𝗔𝗖𝗛𝗜𝗡𝗚 FOR BUSINESSES IN 🇻🇺 APPLY BY 22 JANUARY, 2024 - https://docs.google.com/forms/d/e/1FAIpQLSdw4zrBVhNo1T21TlKB4CACjXlxdIKsdw9zAdEGk7lXIgME-w/viewform?pli=1 Vanuatu Aid for Trade Management Unit Vanuatu Chamber of Commerce and Industry Vanuatu Cooperative Movement Department of Industry Vanuatu Department of Tourism Vanuatu Vanuatu Bureau of Standards Vanuatu Tourism Office Vanuatu Intellectual Property Office Vanuatu Foreign Investment Promotion Agency Vanuatu Made

"May the spirit of unity and collaboration propel us into a prosperous New Year! The Vanuatu Aid for Trade Management Unit wishes all its dedicated members a 2024 filled with success, resilience, and meaningful partnerships. Together, let's continue to build a future where trade becomes a beacon of hope and empowerment for all. Happy New Year!"

The VAMU team wishes everyone a Merry Christmas.☺️🎆 We thank you all for your partnership, your commitment and your support through out this year 2023. 🎄🌲🎄🎄 ..…......................….......................................... L' équipe VAMU souhaite à tous un Joyeux Noël. Nous vous remercions tous pour votre partenariat, votre engagement et votre soutien tout au long de cette année 2023.

🌟 National Ecommerce Symposium 2023 - Sponsors Appreciation Post 🌟 We would like to extend our heartfelt gratitude to the incredible sponsors who made the National Ecommerce Symposium 2023 at Seafront Handicraft Market, Feiawa Park a resounding success! 🙌 🌐 PARTNERS🌐 • Ministry of Trade and Commerce, Vanuatu • OGCIO 🥈 Gold Sponsors 🥈 Australian Aid Interchange limited 🥉 Silver Sponsors 🥉 •Vanuatu Post Limited • Ministry of infrastructure • Reserve Bank of Vanuatu • Bred Bank Vanuatu • Vodafone Vanuatu • Digicel Vanuatu Bronze Sponsors TRBR Vanuatu Vanuatu Tourism Office Support in Kind Vanuatu Beverage Limited 83 Islands Distillery Your generous support and commitment to empowering the e-commerce are truly appreciated. Your contributions have helped us create an unforgettable experience for all our attendees. 👏 Let's give a big round of applause to our sponsors! 👏 We couldn't have done it without you, and we look forward to future collaborations. Thank you for believing in the power of e-commerce and the potential it holds for businesses and entrepreneurs.

Vodafone Vanuatu proudly sponsors the E-Commerce Symposium at the Handikraft Market Haos (Sea Front, Port-Vila), providing fiber internet and refill cards for the quiz session.💻🎉 👉Join us at the two-day event on 25/09/23 & 26/09/23 to: ✅ Engage in discussions at the E-Commerce Symposium ✅ Grab a free Vodafone SIM card at our booth ✅ Register your SIM card with a valid ID ✅ Check out discounted smartphones. See you there!

Join the live stream session of the Vanuatu National E-Commerce Symposium 2023.

📢 Exciting Update! 🌐 The National E-Commerce Committee Meeting 2023 is officially underway! 🚀 🗓️ Date: September 25, 2023 📍 Venue: Feiawa Park Handicrafts Market 2023 🌟 Highlights from the Event: 👋 Welcome Remarks by VAMU Mrs. Letlet Luisa, Manager 🎤 Opening Remarks by Mr. Marcellino Pipite, 1st PA of the Ministry of Trade and Commerce 🔑 Keynote Speech by Mr. Jimmy Rantes, Director General of the Ministry of Trade and Commerce, Vanuatu Stay tuned for more updates! 🤝 🌐

🇻🇺 𝗣𝗥𝗢𝗠𝗢𝗧𝗜𝗡𝗚 𝗦𝗨𝗦𝗧𝗔𝗜𝗡𝗔𝗕𝗟𝗘 𝗧𝗥𝗔𝗗𝗘 VANUATU TOURISM OFFICE SUPPORTS E-COMMERCE SYMPOSIUM 2023. Today 22nd September, 2023 the Director General, Mr. Jimmy Rantes and Vanuatu Aid for Trade Management Unit Manager, Mrs. Luisa Letlet received support from the Vanuatu Tourism Office. "The Vanuatu Tourism Offices supports the hosting of the ecommerce symposium because the tourism & travel industry relies on digital technology such as strong booking platforms and online payment systems for transactions to occur and payment exchanges therefore digitalisation of the economy is an important pathway for recovery for our tourism industry, says CEO Adela Issachar Aru." Joins us at the ‘Haos blong Handicraft’ Feiawa Park, Port Vila for this years E-Commerce Symposium. Date: 25th and 26th September, 2023. 𝙋𝙧𝙤𝙢𝙤𝙩𝙞𝙣𝙜 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙖𝙣𝙙 𝙄𝙣𝙘𝙡𝙪𝙨𝙞𝙫𝙚 𝙏𝙧𝙖𝙙𝙚. Department of Tourism Vanuatu Department of Industry Vanuatu Vanuatu Cooperative Movement Vanuatu Bureau of Standards Vanuatu Intellectual Property Office Vanuatu Foreign Investment Promotion Agency Vanuatu Chamber of Commerce and Industry Vanuatu Made be part of the journey.

Vanuatu Beverage Limited has generously donated 20 cartons of water to the Ministry of Trade and Commerce, Vanuatu for the upcoming E-Commerce Symposium happening on September 25-26 at Feiawa Park! Mr. Jimmy Rantes, the Director General of the Ministry of Trade and Commerce, received the cartons this afternoon. After all, water is an essential component of any event, and this thoughtful contribution will keep our participants refreshed throughout the symposium.💧🙌 Lets "𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘁o 𝗯𝗲 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲; 𝘁𝗼 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻."

TRBR Vanuatu has graciously contributed 100,000 VT through a generous cheque towards the 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐲𝐦𝐩𝐨𝐬𝐢𝐮𝐦 𝟐𝟎𝟐𝟑. This afternoon the official ceremony took place at the Ministry of Trade and Commerce, Vanuatu, the Director General of the Ministry of Trade and commerce,Mr. Jimmy Rantes, received the cheque this afternoon. Stay tuned for more updates! 🚀 Lets “𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗯𝗲 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲, 𝘁𝗼 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻.” vanuatu

🚀 Join us at the Vanuatu E-commerce Symposium 2023 🚀 🗓️ Date: September 25-26, 2023 📍 Venue: Feiawa Park, Seafront Get ready for two days of E-commerce insights and networking! Mark your calendar for the Vanuatu E-commerce Symposium 2023 on September 25-26 at Feiawa Park. Stay tuned for details!

Day 2: Public Working Group Meeting, August 22, 2023, Lakatoro, Malekula. 🥥 Today, the focus was on the coconut industry. Farmers, experts, and stakeholders came together to brainstorm sustainable practices, innovative processing, and new market ideas. Stay tuned for more updates! 🌱🌍

Vanuatu leading Trade Facilitation and Paperless Trade amongst Pacific Island countries 🇻🇺 Department of External Trade Vanuatu Vanuatu Aid for Trade Management Unit

🌱 Exciting News! The Public Private Working Group Meeting, Day 1, began Today August 21st, 2023. The meeting was funded by the managed by VAMU.We started strong with the Fruits and Vegetables Working Group in Nebaur, Malekula, Lakatoro. 🍇🥕 Farmers and government reps teamed up to enhance fresh produce cultivation, production, and distribution. From innovative farming to efficient distribution, we're shaping a greener future together.

Impact: Improved human and institutional capacity 💪 🇸🇳 In , the NIU secured USD 3 million for trade capacity-building efforts from the national budget, amplifying the impact of EIF's initiatives. 🇻🇺 In , customs and postal services have been digitally linked, facilitating e-commerce for small businesses and leading to a 400% increase in revenues in the six years up to 2022. For the full picture of the EIF's impact in 2022, read our annual report: http://bit.ly/3r4Lm0F Vanuatu Aid for Trade Management Unit ┋ Vanuatu Customs and Inland Revenue ┋ Ministère de l'Economie, du Plan et de la Coopération du Sénégal

🇻🇺 𝗥𝗘𝗔𝗗𝗬, 𝗦𝗘𝗧… Team led by Director General, Mr. Jimmy Rantes with All Directors, Chief Executive Officers and General Managers ready to present the 2024 Budget to the Ministerial Budget Committee (MBC). 𝗚𝗢❗️ Department of Industry Vanuatu Department of Tourism Vanuatu Vanuatu Cooperative Movement Vanuatu Bureau of Standards Vanuatu Tourism Office Vanuatu Bureau of Standards Vanuatu Chamber of Commerce and Industry Vanuatu Aid for Trade Management Unit Vanuatu Intellectual Property Office

📢 Job Opportunity: Support Officer The Vanuatu Aid-for-Trade Management under the Ministry of Tourism, Trade, Industry, Commerce, and Ni Vanuatu Business is seeking a qualified and experienced person for the position of Support Officer. Further information, including an information kit for interested individuals, can be obtained from the Human Resource Officer at the Ministry of Trade, Industry, and Tourism. Contact: Tel: 25674/25675 or email: [email protected] & [email protected] Apply now! 🌴🏢✨

📢 Offre d'emploi 🚗🌴 La section de la Gestion d'aide au commerce de Vanuatu, relevant du ministère du Tourisme, du Commerce et des Entreprises Ni-Vanuatu, recherche une personne compétente pour occuper le poste de chauffeur/planton. Pour plus d'informations, y compris le dossier d'information, veuillez contacter l'agent des ressources humaines du ministère du Commerce, de l'Industrie et du Tourisme au 25674/25675 ou par courriel à [email protected] & [email protected] .

📢🌍 Job Opportunity: Senior E-Commerce Officer 💼 The Vanuatu Aid-for-Trade Management Unit, under the Ministry of Tourism, Trade, Industry, Commerce, and Ni Vanuatu Business, is seeking a highly qualified and experienced individual to join our team as a Senior E-Commerce Officer. If you are passionate about e-commerce and have the skills and knowledge to make a positive impact, this is the perfect opportunity for you! 🚀 ℹ️ Further Information: For more information and to obtain an information kit, please contact the Human Resource Officer at the Ministry of Trade, Industry, and Tourism. You can reach us via phone at 25674/25675 or email at [email protected] & [email protected] .

📢 Exciting News! 📢 The Knowledge Management Information System's (KMIS) steering committee met yesterday the 5th of July 2023, at the Melanesian Hotel Osis Conference Room. Chaired by the Director General of the Ministry of Tourism, Trade, Commerce, and Ni-Vanuatu Business (MTTCNVB) Mr. Jimmy Rantes, the meeting kicked off at 9:00 AM and concluded at 12 PM. The project is Funded by Governance for Growth (GfG) managed by the Vanuatu Aid for Trade Management Unit (VAMU). We are thrilled to share with you the core objectives of the KMIS development project: 🌐 Create an interactive platform for MTTCNVB and stakeholders in Vanuatu, making trade-related information exchange seamless. ⚡️ Provide real-time data and information sharing between Government Line Agencies and MTTCNVB, ensuring up-to-date insights. 🏢 Establish a centralized "One-stop-shop" for trade data, enhancing policy advisory services and fostering economic growth in the private business sector. 🤝 Collaborate with MTTCNVB and other relevant agencies to meet specific requirements and continuously improve the system. 💡 Ensure a smooth user experience by adhering to defined Service Level Agreements (SLAs), prioritizing your needs. 📱 Enable accessibility across all major platforms, including Mobile Android, iOS, and desktop, so you can stay connected wherever you are. ⚙️ Guarantee device independence for the KIMS platform, allowing flexibility and ease of use. Exciting times lie ahead as we work towards revolutionizing trade-related information management in Vanuatu. Stay tuned for more updates on this innovative project! 💪✨

Ministry Of Tourism, Trade, Commerce, And Ni-Vanuatu Business George, Pompidou Area, Port Vila Port Fila 0000

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𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐂𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐞 (𝐍𝐓𝐃𝐂) 𝐌𝐞𝐞𝐭𝐢𝐧𝐠 All the key stakeholders of trade in Vanuatu will come together during the first National Trade Development Committee (NTDC) meeting🤝 of 2022 on Wednesday 15 June 2022 in Port Vila. Vanuatu Aid-for-Trade Management Unit (VAMU), under the Ministry of Tourism, Trade, Commerce and Ni-Vanuatu Business (MTTCNVB), is in charge of organising the NTDC. It acts as Secretariat of the NTDC and coordinates the efforts to introduce robust trade governance mechanisms. There will be an outcome document from the NTDC meeting that will consist of a summary of discussions, important recommendations, and decisions for the relevant implementing agencies. Some of the important highlights 💥of meeting will include the update of Aid for Trade initiatives; Update on Trade Facilitation, negotiation and agreement such as the MSG trade; Update on the Vanuatu’s productive sector; and last and most timely, the Tourism Sector Update on preparations towards international border re-opening come 1st of July 2022. Other topics will also be covered.

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Vanuatu Intellectual Property Office (VanIPO) was established in January 2012 by a Ministerial Order and is a new unit under the Ministry of Tourism, Trade & Industry. VanIPO currently has 10 staffs – the Registrar, a Admin and Finance Officer, an IT Officer, 1 Senior Trademark Officer, 3 Trademark Officers and 1 Senior Patents and Designs Officer, a Traditional Knowledge officer and 1 senior Copyright Officer.

The VanIPO exist as a registry that keeps a record of Trademarks, Designs, Patents, Copyright and those who are engaged in providing goods and services in Vanuatu. .

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Media Release

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This page sheds light on updates for international media, and Vanuatu Tourism's trade and travel clienteles and agents around the globe.

22.11.2023 Media Release - Malampa Provincial Government Endorses Tourist and Travel Information Services Office in Lakatoro, Malekula

The Malampa Provincial Government has endorsed requests for the expansion and extension of tourist and travel information services in Lakatoro, Malekula Island, at its last Council meeting held at Nimbaur on 12th November, 2023. Read More

16.10.2023 Media Release -China Tourism Market Ready Workshop Underway for the Tourism Industry

The Vanuatu Tourism Office (VTO), in partnership with the China Ready Program hosted by Mr. Marcus Lee, CEO of China Travel Online, delivered the first China Tourism Market Ready Workshop at Warwick Le Lagon Resort in the presence of 30 industry operators joining from Port Vila, Santo, and Tanna.  Read More

13.10.2023 Media Release -Vanuatu Tourism Office Shines Spotlight on Island Paradise in Recent Travel Guides Episode

The Vanuatu Tourism Office (VTO) is thrilled to announce the recent feature of Vanuatu in the acclaimed travel series, "Travel Guides." The episode aired in May in Australia and just five days ago in New Zealand, provides an immersive glimpse into Vanuatu's natural wonders, cultural richness, and hospitality. Read more

16.08.2023 Media Release - University of the South Pacific student Visual Arts Competition Celebrates Creativity & Cultural Diversity

The Vanuatu Tourism Office (VTO) proudly announced its sponsorship for the 1 st ever Visual Arts Competition organized by the University of the South Pacific. The theme “OCEANIA HOPE” is focused on creating a new image around HOPE through resilience after the country’s Pandemic of Covid-19, lockdown, and alarming effects and consequences caused by the Climate Change (Cyclones, tsunamis, and earthquakes). Read more .

16.08.23 Media Release - Re-building the Yacht Niche Market for Vanuatu Tourism

Since April, 2023, the Department of Tourism (DoT) and the Vanuatu Tourism Office (VTO) have increased efforts in reviewing and actioning the implementation of some priority activities enlisted in the Vanuatu Sustainable Cruise Tourism Development Strategy 2020, to aid the sector recovery. One of the key components identified was the rebuilding of the yachting niche market, by undertaking further research to support key opportunities in both destination development and market access for strengthening this sub-sector. Read more .

14.06.22 Media Release - Virgin Australia Announces Return to Vanuatu

The Vanuatu Tourism Office has welcomed Virgin Australia’s announcement today that it will start direct services from Brisbane to Port Vila, Vanuatu from 10 March 2023, with up to five (5) flights a week. With Vanuatu’s borders opening to Australian travellers on July 1st 2022, the Vanuatu Tourism Office reports it expects the island destination to be very popular with both families and couples looking for a nature-based escape close to Australia. Vanuatu Tourism Office’s Chief Executive Officer, Mrs. Adela Issachar Aru, says the return of Virgin Australia to Vanuatu in March, will give travelers even more choice when planning their travels to Vanuatu. Read more .

01.06.22 Industry Release - Less than 30 days to go before we welcome our first Quarantine-FREE Travelers!

Industry Update – ending 29 May 2022

It’s another week and the team at VTO has been actively working, to align with health travel protocols, marketing campaign relaunch and messaging, social media activities and destination brand positioning, aviation and cruise readiness programs etc., ahead of our much-anticipated border reopening in 30 days.

While the excitement and the prospect of the back to business continues to grow, we also acknowledge the many challenges ahead of us – one of those include the labor shortage. Read more

23.05.22 Industry Release - Only 40 more days to go until we welcome our first QUARANTINE-FREE Travelers! Woohoo!

We hope that you are all safe and well in all this rain, after the short passage of TC Gina. It is really the last thing we need at the moment. It has been an interesting week. From zoom meetings, review of planning, reconnections with trade partners, site visits into different local properties etc. We are now 40 days before the 01 July 2022.

MINISTRY OF HEALTH

We are excited to announce that SANMA Province and the Torres Group are now on Recovery Level 1. This means they will be able to welcome international visitors back from 1 July when borders re-open. Other islands and provinces currently on Recovery Level 2 and Alert level 1 & 3 will continue to be monitored by the Ministry of Health. Read more .

15.05.22 Industry Release - Only 47 more days until the border opens!

News, Updates and information

The Ministry of Health has updated the Roadmap to Safe Border Reopening (Version 3 – 11 May 2022), which also highlights the new travel protocols and testing regime, under Recovery Level 1 (lift most restrictions), ahead of the border reopening in July 2022. Read more .

10.05.22 Media Release - Preparing Border Reopening Aviation Connectivity through collaborative   marketing initiatives between the VTO and Air Vanuatu

Today, the Vanuatu Tourism Office and Air Vanuatu signed a Memorandum of Understanding (MOU) to further strengthen their marketing partnerships, as the country is gearing up for the reopening of its borders to international travelers, in July 2022. This partnership is not new; however, it aims to guide the parties identified and planned marketing initiatives towards the development of the international and domestic tourism market, addressing the reopening of the borders and the recovery of the travel and tourism business in Vanuatu. Read more .

09.05.22 Industry Release - Time to get Tourism Ready!

Its only 8 weeks until we welcome our first visitors to Vanuatu!

Last week has seen the team move away from the Tourism Ready phase, which the Department of Tourism (DOT) will continue working on, to our next two phases of the Tourism Recovery Road Map – Market Ready and Market Opening. Both our local and international teams are focused on their plans and bringing life to these activities ensuring all our partners and stakeholders are ready to have visitors Answer the Call of Vanuatu from 1st July 2022. Read more .

03.05.22 - Answer the Call of Vanuatu in July 2022

Another busy week for the team as we work to establish protocols for safe borders opening on the 1st of July 2022 and to welcome back visitors to Vanuatu. We’ve continued to collaborate with our many partners both on the ground in Vanuatu and offshore to establish clear pathways forward, ensuring we have everything covered as we work through our Tourism Ready phase of the Border Reopening Plan. Read more .

  28.04.22 - Quarantine-free travel from 1 July 2022

The Vanuatu Tourism Office (VTO) is excited to announce that Vanuatu will open its borders to fully-vaccinated international travelers from 1 July, 2022 with no quarantine or arrival caps, with agents able to book their clients on flights to Port Vila with the country’s national carrier, Air Vanuatu. Read more .

22.04.22 - VTO's preparation for 1st July continues

It has been a busy week for the VTO team, many meetings have been attended, action plans put in place and now being worked on as we speak. It is so exciting to finally be talking about tourists being able to  Answer the Call of Vanuatu  again. This update is to share with industry what we have been doing this past week, we know communication is very important especially as we work together towards the border opening on the 1st July. Read more.

15.04.22: VTO getting Tourism Ready towards July 1st  

It’s been a week since the Prime Minister, Hon. Bob Loughman Weibur announced our borders will be open for tourists and all international visitors on 1 July 2022 to Answer The Call of Vanuatu! The VTO team have been busy moving into the “Tourism Ready” phase of our border re-opening plans and focusing towards the “Marketing Ready” phase. Read more .

08.04.22: It’s all happening in July - Vanuatu announced the reopening of its borders in 2022

What wonderful news from the Prime Minister, Hon. Bob Loughman Weibur today. Our borders will be open for tourists and all international visitors on 1 July 2022!! to Answer The Call of Vanuatu! That is only 84 more sleeps. Read more .

15.03.22: A Clean, Caring, & Checked Tourism Business in Vanuatu

Vanuatu Releases Health Roadmap to Border Reopening

Watch this page for more industry updates coming soon !

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‘Vanuatu Made’ Brand in Progress

The Department of Industry under the Ministry of Tourism, Trade, Industry, Commerce and Ni-Vanuatu Business recently hosted a workshop on Vanuatu’s brand – ‘Vanuatu Made’ at Holiday Inn.

The main purpose of the workshop is to validate the Brand guidelines developed by Made Agency, a contracted Branding firm based in Sydney. Invited participants comprised of relevant government officials, international and regional organizations and most importantly the local manufacturing stakeholders around Efate.

In his welcoming remarks, the Director of Industry Jimmy Rantes acknowledged the presence of the participants and highlighted the proactive support from Chamber of Commerce President, Mr. Shaun Gilchrist, as well as the Governance for Growth (GfG) for funding support for the project.

“Currently, Vanuatu lacks a distinct recognisable character drawing affinity towards the country as a manufacturing center and tourism destination. This is why we have committed and engaged Richard (consultant) to assist us to develop our brand logo and guidelines for our Vanuatu Made products,” he stressed. Director Rantes further acknowledged the work of the expert completed so far.

“This is a very important step forward for the Vanuatu Government, Industry and Trade here in Vanuatu and more so the security of Vanuatu Products and the associated Intellectual Property related to it”, said VCCI President of the Vanuatu Manufacturing Association, CEO Shaun Gilchrist. He gave his assurance as the President of VCCI to continue to support and assist with all proactive and viable solutions for the people of Vanuatu.

The Brand consultant presented the guidelines and Brand logo, which was inspired by Vanuatu’s unique sandroing symbols of volcano, ocean, and sandroing.

Sandroings are an ancient form of art practiced by the people of Vanuatu and these drawings have a deep cultural meaning hence the inspiration behind the brand design. Many of the participants were in support of the progress so far. Few comments were raised regarding product labelling. Under the Vanuatu Customs regulations, labelling is non-exempt hence will be a costly process for manufacturing businesses if product labels would change.

In collaboration with relevant key stakeholders from the Government and private sectors, the Department of Industry have noted the comments and will pursue the success completion of this brand and launching of the Vanuatu Made by mid-2019.

Source: Daily Post

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• Vanuatu Investment Promotion Authority
• Meet the Team
• Primary Industries
• Manufacturing
• Market Information System
• Business Blong Buluk
• UNIDO Bamboo
• Poultry Industry Rehabilitation
• Handicraft Business Development Program
• Economic Development Zone in Vanuatu
• DoI Strategies/Plans
• National Strategies/Plans