• Inspiration

Tourism logos

Tourism logo with the title 'SAVR'

Show off your brand’s personality with a custom tourism logo designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of tourism logos from our global community of designers. Get inspired and start planning the perfect tourism logo design today.

Want your own tourism logo?

Try our Logomaker today. It's fast, free and oh-so-easy.

Tourism logo with the title 'Fun and inviting logo for a Tourist Agency'

Fun and inviting logo for a Tourist Agency

Tourist agency working in the Pacific region.

Tourism logo with the title '24 hotels logo'

24 hotels logo

Logo for the hotel app for transit tourists. It combines characters 24 h and symbolizes transition. ***Available for customization and sale. If you are interested, drop me a message.

Tourism logo with the title 'Logo for sitata'

Logo for sitata

Tourism logo with the title 'Logo for Hello Rébot'

Logo for Hello Rébot

Ré is a french island. Rébot it's a pun... rébot=robot. So I decided to play too! Here is a (friendly) lighthouse-robot, which is going to guide the tourists and help them to find the best places on the island. The color, blue as the sky, the seagull posed on the lighthouse-robot, the playful typo, everything contributes to give a foretaste of holidays.

Tourism logo with the title 'Stylish studio logo'

Stylish studio logo

Tourism logo with the title 'Novo'

We offer guided backpacking trips both multi-day backcountry trips as well as day hikes. Our target demographic is 25-60

Tourism logo with the title 'Timi’s Tours - Tourism Badge'

Timi’s Tours - Tourism Badge

Some badge designs for Premier Midwest Group Travel Companies! Timi’s Tours Hosts Over 100 Tours Per Year to the United States and many International Locations.

Tourism logo with the title 'Logo concept for a walking food tour'

Logo concept for a walking food tour

I combined the capital building and fork and glass of vine (used them like a buildings) to create city skyline.

Tourism logo with the title 'Crazy Backpackers'

Crazy Backpackers

Tourism logo with the title 'Wordmark logo design'

Wordmark logo design

Logo design for a kayak related gear brand. Simple wordmark with trident symbol within the text that doubles as an standalone icon.

Tourism logo with the title 'Custom Wordmark Design'

Custom Wordmark Design

For a regular client who is expanding his business, here is one unique and fun logo. Branding the kayak fishing adventures for tourism with a word play of jaws and awesome, yielded a cool name and a great custom wordmark design.

Tourism logo with the title 'Logo for "TraveLiaison"'

Logo for "TraveLiaison"

TraveLiaison is Travel brokerage business. Allowing consumers to have more options from experienced travel specialists across the country and compare their offers, they get to deal with real people who have the knowledge and avoid the runaround of online booking engine. As it is related with travel and online booking, I have incorporated suitcase and mouse to relate with online booking for traveling.

Tourism logo with the title 'Huck Finn Floats Again'

Huck Finn Floats Again

Tourism logo with the title 'Bird Logo Design'

Bird Logo Design

Tourism logo with the title 'Kora Journeys'

Kora Journeys

Luxury travel company that designs high-end travels to exotic destinations.

Tourism logo with the title 'logo design'

logo design

Relatively simple design with the aim of presenting Australia as a tourist destination.

Tourism logo with the title 'Tourism logo for Lisbon'

Tourism logo for Lisbon

A logo design for tourism in Lisbon, Portugal.

Tourism logo with the title 'K for Kora Journeys '

K for Kora Journeys

Symbol for Kora Journeys, a luxury travel company that designs high-end travels to exotic destinations.

Tourism logo with the title 'Logo for The Greenbrier Beechhouse'

Logo for The Greenbrier Beechhouse

Logo for a luxury tree house in a wooded setting on north of Nashville.

Tourism logo with the title 'The fernweh family'

The fernweh family

Logo for a traveling business, channel and family

Tourism logo with the title 'Create a logo for a traver blogger and photographer'

Create a logo for a traver blogger and photographer

Tourism logo with the title 'Logo concept for travel and cruises'

Logo concept for travel and cruises

Tourism logo with the title 'Salty Sheep'

Salty Sheep

A boutique project and development delivery agency, focusing on the Australian and NZ Tourism Sector. We partner with people who are as passionate about excellent tourism experiences as we are, to help them bring their vision to life.

Tourism logo with the title 'Tripfez Logo'

Tripfez Logo

The logo for an online travel agency for Muslim-friendly hotels and tours, pointing on young, hip and affluent travelers. "i" - fez (a Turkish hat).

Tourism logo with the title 'Travel Logo'

Travel Logo

Tourism logo with the title 'The Flying Bike Logo Design'

The Flying Bike Logo Design

Art deco inspired logo design proposal for an electric bike tour company from Asheville, North Carolina. The overall inspiration was taken from an image of a vintage bicycle and decorated with symbols and elements, such as art deco style wings and little bolt symbol places on the bike, so it can connect the name of the company with its activity. We used soft colors such as blue and light brown to communicate the fun and joyful experiences that these bike tours can offer and where you can see and learn about beautiful Asheville and its community. Design available for sale!

Tourism logo with the title 'Visit Lake Winni'

Visit Lake Winni

Tourism logo with the title 'Logo for Champernhayes Luxury Holiday Cottages'

Logo for Champernhayes Luxury Holiday Cottages

Tourism logo with the title 'Freedom Rings'

Freedom Rings

Tour and travel company specializing in RV and boating adventures

Tourism logo with the title 'Logo design for logo for Portuguese Tourist Tour/Lisbon'

Logo design for logo for Portuguese Tourist Tour/Lisbon

Transmit the passion of Portuguese history, culture, gastronomy/personal, informal, customizable ... a la carte!

Tourism logo with the title 'Logo design for a real estate company located in a beautiful Caribbean scenery'

Logo design for a real estate company located in a beautiful Caribbean scenery

A very special logo design project for Carrillo Realty Group for which I had an extended team: the owners of the company that are super creative and gave me the idea of incorporating the key with the building silhouettes and the subtle C shape into the name. The icon is meant to reference the natural beauty of Belize and the amazing Caribbean colors and unique charm. Combined with the “key” element and the elegant, sophisticated serif font, the logo says a lot about the business itself.

Tourism logo with the title 'Create the next logo for KIT'

Create the next logo for KIT

Tourism logo with the title 'Logo for New Traveling Concept'

Logo for New Traveling Concept

Tourism logo with the title 'Brand new LOGO for Los Angeles Private Tour Company'

Brand new LOGO for Los Angeles Private Tour Company

As the contest holder provides tours of Los Angeles, the idea behind this simple icon was to convey the feeling of zigzagging streets by positioning and linking the letters LA together.

Tourism logo with the title 'Packing Hacks'

Packing Hacks

Tourism logo with the title 'Red Dog '

Cave Creek, AZ

Tourism logo with the title 'Log cabin outdoor adventure logo'

Log cabin outdoor adventure logo

Tourism logo with the title 'Logo for Museo Arqueológico de Zipaquirá'

Logo for Museo Arqueológico de Zipaquirá

Tourism logo with the title 'Zuri logo'

It started as Gurulist website (gastronomy, travel, tourism, lifestyle) and continued with the expansion of business on zuri.net and winti.net

Tourism logo with the title 'Altitude Bus Co. needs your creative mind and twist!'

Altitude Bus Co. needs your creative mind and twist!

Tourism logo with the title 'Line art design for a travel blog'

Line art design for a travel blog

Designed with an unique view and representation of the most famous world monuments, and an horizontal layout to fit the web. The fun wink goes with the hot air balloon carrying the suitcase

Tourism logo with the title 'Logo design for North Bay Cannabus'

Logo design for North Bay Cannabus

Logo design for a cannabis tour bus company.

Tourism logo with the title 'Logo for a island boutique hotel in the Mediterranean'

Logo for a island boutique hotel in the Mediterranean

Clean, elegant and minimalistic design for a small hotel boutique in Sicily, made of just typography and no marks, graphics etc.

Tourism logo with the title 'Logo for health tourism company'

Logo for health tourism company

Smart logo for health tourism company offering new smile design in a sunny holiday resort

Tourism logo with the title 'Nordics Viking Logo'

Nordics Viking Logo

Logo for the touristic portal about Travel, Tours, Nordic Walking, Nordic Skiing, Snowboarding, Fishing and Hunting in the Nordics.

Tourism logo with the title 'Vegan Travel Club'

Vegan Travel Club

Tourism logo with the title 'Jet Me'

The philosophy is taken from wing combining with the negative space letter J and the color of Saffron makes the brand professional, stand out, timeless, simple, luxury and memorable. 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒂 𝒏𝒐𝒏 𝒘𝒊𝒏𝒏𝒊𝒏𝒈 𝒅𝒆𝒔𝒊𝒈𝒏, 𝒅𝒓𝒐𝒑 𝒎𝒆 𝒂𝒏 𝒊𝒏𝒗𝒊𝒕𝒆 𝒊𝒇 𝒚𝒐𝒖'𝒓𝒆 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒆𝒅 𝒕𝒐 𝒑𝒖𝒓𝒄𝒉𝒂𝒔𝒆 𝒕𝒉𝒊𝒔 𝒘𝒐𝒏𝒅𝒆𝒓𝒇𝒖𝒍 𝒅𝒆𝒔𝒊𝒈𝒏 :)

Tourism logo with the title 'Ecotrails India'

Ecotrails India

Tourism logo with the title 'Melbourne Audio Tour'

Melbourne Audio Tour

Tourism logo with the title 'logo concept for the River City Bungalow'

logo concept for the River City Bungalow

a bright and colorful design concept for a bungalow, located in San Antonio, Texas.

Tourism logo with the title 'Logo for ILoveAussie'

Logo for ILoveAussie

ILoveAussie is Australia's largest souvenir design, manufacturing, and wholesale company. The primary target audience includes tourists and locals alike.

Tourism logo with the title 'tripster'

MotoGuides connects travelers with motorcycle adventures and tour guides around the world. Our company is all about travel and adventure and we want to express that in our logo.

Tourism logo with the title 'Las Vegas Discount Tour Bus'

Las Vegas Discount Tour Bus

Las Vegas based sightseeing tour company. use open top, open air tour buses.

Tourism logo with the title 'Logo for backpacker's travelling agency'

Logo for backpacker's travelling agency

AVAILABLE FOR SALE

Tourism logo with the title 'Jews n Arab tour travel'

Jews n Arab tour travel

Mascot logo illustration Arabian n jewis

Tourism logo with the title 'Sharing Cyprus'

Sharing Cyprus

Tourism logo with the title 'Logo proposition for party provider located in Cyprus'

Logo proposition for party provider located in Cyprus

Tourism logo with the title 'Logo concept for a hospitality group'

Logo concept for a hospitality group

A simple, modern logo representing an abstract bee.

Tourism logo with the title 'Company that does tours in Hawaii'

Company that does tours in Hawaii

This logo needed to look very "Let's do stuff!" as it is for a tour company in Hawaii. A surfing board and waves show some of the things you can do while there...

Tourism logo with the title 'Zur Eintracht'

Zur Eintracht

Austrian restaurant in Switzerland.

Tourism logo with the title 'Surf City: Main Street LBI'

Surf City: Main Street LBI

Create a logo for the Surf City Business Cooperative, which is tasked with promoting and stimulating tourism and commerce in Surf City, NJ on Long Beach Island.

Tourism logo with the title 'Logo for Wi-Fi provider'

Logo for Wi-Fi provider

The company is based in Italy and provides a gadget for tourists that gives them access to Wi-Fi on the go. The CH asked for a clean, flat and friendly logo. They didn't have yet a precise idea on how the logo should look and trusted us on creating original ideas. I decided to go for visualising the company name - Surf Around, in such a way that the waves would create a Wi-Fi symbol. I decided that the logo should be circle-shaped in order to create the friendliness that the CH asked for. Negative Spacing helped to make the logo clean and simple.

Tourism logo with the title 'I Love AU'

Logo for Australia tourism

Tourism logo with the title 'Fun to operator logo'

Fun to operator logo

Fun logo design for dutch segway tour operator

Tourism logo with the title 'Bay of Islands Cruisers'

Bay of Islands Cruisers

Tourism Cruisers brand

Tourism logo with the title 'Hopkins RV Park'

Hopkins RV Park

Logo for Hopkins RV Park in East Texas

Tourism logo with the title 'Secret Places Travel'

Secret Places Travel

Tourism logo with the title 'Logo for Banff Canada'

Logo for Banff Canada

Canadian top tourist attraction - Banff (Alberta province) needed a simple, clean and memorable logo that would look stylish on their clothing garments (athletic wear, sweaters, T-shirts, etc.)

Tourism logo with the title 'Strasbus Logo'

Strasbus Logo

Société de transport basée à Strasbourg

Tourism logo with the title 'Logo for travel agency that specializes in luxury travel and destinations'

Logo for travel agency that specializes in luxury travel and destinations

Tourism logo with the title 'Luxury travel guide'

Luxury travel guide

The requirement was to create a logo that is both luxurious and playful. The circle of pebbles with a starfish looks inviting and gives the logo a nice beach/ vacation vibe without looking too childish.

Tourism logo with the title 'Logo concept for a travel agency'

Logo concept for a travel agency

A charming logo depicting a blue crab escaping the everyday. The goal was to design a simple and fun logo that people can relate to.

Tourism logo with the title 'Logo design for Voupara Tour Company'

Logo design for Voupara Tour Company

Tourism logo with the title 'Logo concept for hotel/residential complex'

Logo concept for hotel/residential complex

A modern, fun logo for a hotel/residence complex located near the river and sea.

Tourism logo with the title 'BanderasBay Logo design'

BanderasBay Logo design

Web site to promote best restaurants, attractions, tours, accommodations & events. Each of which will be vetted by locals to be the best & most unique options.

Tourism logo with the title 'purple  goose '

purple goose

goose as the main character and logo design for travel agency.

Tourism logo with the title 'Chancletas beach logo'

Chancletas beach logo

Tourism logo with the title 'solodayhiker'

solodayhiker

Tourism logo with the title 'The Airventure'

The Airventure

Business providing travel tips and advice to companies and individuals looking to improve their travel experiences while spending less money and reducing their impact on the environment.

Tourism logo with the title 'Mighty Safari'

Mighty Safari

Majestic African leisure ambassador

Tourism logo with the title 'Logo entry for JoJunie Tour  '

Logo entry for JoJunie Tour

Tourism logo with the title 'Outdoor Aussie Adventure logo'

Outdoor Aussie Adventure logo

Unique logo with hidden Australian silhouette for tourist business in Australia.

Tourism logo with the title 'City Brew Tours'

City Brew Tours

Side view of the van with beer glasses on top and city skyline reflected on windows.

Tourism logo with the title 'Logo for manual bracelet brands'

Logo for manual bracelet brands

The logo is inspired by the crossover of strings in a bracelet, which crisscrosses into an N of the product name.

Tourism logo with the title 'Grand Canyon Guide Logo'

Grand Canyon Guide Logo

This design is available. Please contact me for details. Realistic, yet simple, design. I took a real pleasure to do this logo.

Tourism logo with the title 'Earth's Ends'

Earth's Ends

Logo for a round the world motorbike trip website

Tourism logo with the title 'Seek Dry Goods'

Seek Dry Goods

Our customer is passionate about the following: Hiking, climbing, biking, trail running, camping, mountaineering, skiing, snowboarding, snow shoeing, kayaking, paddle boarding, travel, yoga, surfing, rafting, canoeing and any other outdoor adventure... We offer casual lifestyle products to bring their love for adventure to everyday life. Our line will initially consist of graphic tee's, hats, fleece for men, women and kids and expand to a complete lifestyle offering over time. Our customers are of all ages and consist of everyone from the full time outdoor enthusiasts to the weekend warriors to the casual hiker.

Tourism logo with the title 'Duke's Clothing'

Duke's Clothing

We are a clothing store in Kanab Utah with brands like LEVIS, VANS, BILLABONG, ROXY, TEVA, DC, SKECHERS, COLUMBIA, QUICKSILVER in a small town. Tourist and americans traveling to go to Zions or Bryce national parks are our target audience. Too big to be a boutique too small to ne a department store. We carry clothing, footwear and accessories for men, women, juniors and kids

Tourism logo with the title 'ACARUCA'

It is a company from Cadiz, Spain, that offers a digital platform dedicated to the offer of accommodation to individuals and tourists through which the hosts can advertise and contract the rental of their properties with their guests; Hosts and guests can rate each other as a reference for future users.

Tourism logo with the title 'Create the next logo for EcoTraining'

Create the next logo for EcoTraining

free for sale

Tourism logo with the title 'Big Adventure!'

Big Adventure!

Logo for adventure nature park

Tourism logo with the title 'True North'

A classic, beautiful romantic cruise for couples

Tourism logo with the title 'logo for 6 degrees, a luxury travel company'

logo for 6 degrees, a luxury travel company

6 Degrees is a high-end, exclusive global travel company

Tourism logo with the title 'Mystic Butterfly Travel'

Mystic Butterfly Travel

Travel agencey here to help people expierence thier bucket list dreams. I want to target clients looking to broaden thier horizons by learning new cultures.

Tourism logo with the title 'Boho Lion'

Lion Africa Tsonga Culture

pieman by E-T

Tourism logos not a good fit? Try something else:

It all starts with a tourism logo.

Whether you're brand new or on brand two (or three!), we've got a solution that'll suit your business and elevate your branding.

Examples of various logo designs created using logomaker

Free Logomaker

Create your tourism logo design in minutes. It's fast, free and oh-so-easy. The perfect way to get started, or use it as inspiration for our designers to level up your branding.

Examples of various designers that may participate in the logo contest

Run a logo contest

Take your branding further. Get dozens of professional, custom tourism logo options from our community of freelance designers, and experience next-level creative direction.

What makes a good tourism logo?

A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements. Learn how to make your tourism logo tell your brand’s story.

Tourism logo with the title 'Pulse Travel'

Types of logos There are 7 different types of logos. They’re all a combination of image and typography, but each gives your brand a distinct feel... Keep reading
Logo colors Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers... Keep reading
Logo shapes The shape of your logo can tell customers if your company is friendly or serious, scientific or artistic, traditional or cutting edge... Keep reading
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Tourism Logos + Free Logo Maker

"Tourism" covers a relatively broad range of businesses, so you should use your specialty, whether a tourism destination, a tourism office, or a travel agent, as inspiration for your tourism logo. Combine your travel-inspired icon with bright colors for a great logo! Check out our collection below for ideas, or use our free tourism logo maker .

Create a Free Logo

Enter your brand or company name to get started.

Tourism Logo Ideas:

Travel Logos

What is tourism branding?

Tourism branding is the name, logo, customer experiences, tone of voice, and industry associations that are related to your business. Branding is how you build recognition and a reputation for your business.

What can I use as a tourism icon?

Your tourism icon will depend on your niche or how you want your customers to feel when they see your logo or think about your business or traveling. There is a wide range of tourism logo images you can use, from suitcases to exotic locations, so have a look at our collection of examples or use our free logo maker for inspiration.

Where can I find tourism logo ideas?

  • Go through your business plan and brand message for design ideas.
  • Research your top competitors' logos.
  • Consider why you are starting this particular business. Is there an interesting story you can use for inspiration?
  • Look at online logo makers for ideas.
  • Ask potential customers what they'd like to see in a logo.
  • Think about how you can stand out from the competition.

How do I create the best tourism logo design?

  • Think about what your business means to you and what you want to achieve.
  • Review your business plan for key ideas.
  • Keep competitors' logos in mind so that your logo will be different.
  • Use a logo maker to experiment with colors, icons, and fonts.
  • Research the meaning behind your chosen colors and fonts to ensure they convey your brand message.
  • Design a few options and show them to family and friends for feedback.
  • Use the feedback to tweak and download the best design.

What should I include in my travel and tourism logo?

There are no set rules when designing a travel tourism logo. You can include images of the globe and/or planes for a world tourism logo, or you can focus on your niche, whether that's travel to specific locations, family tours, or simply a tourism office in a city. You can include dark colors for a professional look, or lighter colors to attract attention and convey fun and excitement.

Where can I download a tourism logo in PNG format?

You can design, edit, and download a logo for a tourism company in PNG format for free with Zarla's logo maker. It also allows you to download a tourism logo in vector format for free.

What colors are tourism logos?

The vast majority of tourism logos use red, green, blue, and yellow in their logos, as these are bright colors that attract attention and convey happiness and joy.

Where can I download a tourism logo design for free?

You can use Zarla's logo maker to design and edit a tourism logo for free. Click on "Edit" below one of our examples to get started.

Related Articles

International logos, passport and visa logos, tropical logos, how to trademark a logo.

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tourism logo maker

Create your own logo for a travel agency or tour guide, create your new tourism logo.

Develop a logo that guides as surely as the tours you provide — a visual guidebook to the scenic, historic, and memorable escapades awaiting your clients. Craft a symbol that suggests exploration, camaraderie, and the treasures unearthed through travel.

Incorporate imagery such as iconic landmarks, compasses, or pathways that reflect the adventure and discovery intrinsic to your services. Your logo should be a passport stamp of authenticity, inviting thrill-seekers and culture enthusiasts to commence their next journey.

Use our logo generator as your compass to chart a brand emblem that captures the shared narratives of expeditions past and the excitement of those yet to come — a logo that doesn't just show the way but promises an experience beyond the horizon.

How to design a logo for a travel agency or tour guide

Travels, journeys and vacations are about adventure, fun and pleasure. Use a bold font and use optimistic colors like yellow, white and orange. If you like to use an icon, use an airplane or the globe. If you are a tour guide, use icons of the place or subject you tour is about. That could be the Eiffel tower, the statue of liberty or wooden shoes.

Create your tourism services and tour guides logo in three easy steps

Our free online logo maker creates your logo instantly. You only have to pay when you're completely happy with your logo and want to use it on your business card , website or social media . This is how it works:

1 Type your tourism company name

Start your logo design process by filling in your company name. You can also add some English keywords that help our logo creator generate the best logo for tourism services and tour guides , for example: tourism , tour , travel , adventure .

If you don't have a company name yet, you can use our tourism name generator to create the perfect name for your brand.

2 Review generated tourism logo designs

My Brand New Logo will now create lots of tourism services and tour guides logo designs for your company. You can also generate font, color and layout variations in this step.

3 Customize your tourism logo

After you've selected your favorite tourism logo, you can now fully customize it and adjust its shapes, color gradients and visual effects. Our tourism logo tool is used all around the world to design the best logo for a travel agency or tour guide .

Examples of tourism services and tour guides logo designs

These logos were made with My Brand New Logo, the best logo maker for a travel agency or tour guide

Go ahead, click on it to customize them yourself!

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customize this logo

create your own logo

I kickstarted my visual branding in 5 minutes. Very happy I could just concentrate on running my company. Jack Truent CEO Grow Bucket
Never thought I could design a logo myself. It's just so much fun :) Jean Alistair Founder Yoga Centre Alistair Retreats
I needed a recognizable logo for my cafe. My Brand New Logo easily has the best value for money, hands-down. Rose Leffian Co-founder Two Saints Cafe
I looked at other logo sites, but My Brand New Logo really generates the most professional logos. M. Landall CEO Skybound Networks
Highly recommended. You just type in your name, and My Brand New Logo does the rest. Leah Pendergast Photographer DCapture
Compared to hiring a designer, My Brand New Logo is faster, easier and way cheaper. Highly recommended! Nona Wiseman Influencer PX Studios
I just downloaded the logo from My Brand New Logo and put it on my own T-shirts :) Evan Vanderpoel Fortnite Streamer 3vanPoolz

Frequently asked questions about tourism logos

Be sure to make the best logo for a travel agency or tour guide, why do i need a tourism logo.

The tourism landscape is competitive and the first interaction with your customers is your logo. Simply put, you need the best logo to attract customers to your brand. When you make your tourism logo with My Brand New Logo, you're going to get the best logo for a fair price.

Can I get free tourism logo samples?

Our logo maker offers unlimited free tourism logo designs . You only have to pay when you've found the best logo for your brand and want to download your tourism logo to use it.

What kind of icons should I use for my tourism logo?

Usually, a logo for a travel agency or tour guide contains tourism, tour, travel or adventure icons . Our logo creator finds the right tourism icons for you automatically. And of course you're free to use your own symbols.

Why should I use the tourism logo maker instead of a designer?

When you purchase your logo, you will receive all the design files that you would normally get from a design studio, such as a .PNG logo, .JPG logo and .SVG logo for use on websites and business cards. Our logo maker for a travel agency or tour guide simply gives your the best value for money .

Don't have a tourism name yet?

No problem! Use our tourism name generator to get some great brand name ideas.

Create a tourism name

Logo maker for a travel agency or tour guide

Create your own tourism logo.

Go ahead, fill in your company name and get your free tourism services and tour guides logo designs. You only have to pay when you're completely happy with your logo. Just try it, it's fun:

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Hi! I'm the AI of My Brand New Logo, here to help. I can help you create a logo or a name for your company. You can ask me anything :) These are some example questions:

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The best tourist board logos

Ready to travel? Here are the best tourist board logos.

Tourist board logos, including Fiji, Peru, Rotterdam, Spain, New York, Colombia, Belize and Bengal.

Tourist boards play a vital role in inspiring travellers to visit their destination, whether they’re telling you about the hottest new festivals and bars, or working with celebrities, writers and influencers to spread the word. In order to stand out and represent their country, city or region, they need an eye-catching logo: something that fits the destination and feels modern. It then gets plastered over all kinds of promotional materials, from pens and memory sticks to t-shirts and posters. 

Sometimes, they firmly fit the trends of their launch period, perhaps having a distinct ‘ iconic 80s logos ’ feel, but other times they remain relevant for decades to come – see New York or Rotterdam for proof.

We’ve picked the best tourist board logos to give you wanderlust; we looked for the best logos that feel custom-made for the destination, do something a bit different, and would look just as good on a keyring as on a billboard, whether they’re made by the best logo designer or not.

01. PROMPERU (Peru)

Peru tourist board logo in red with handwritten type

This South American country is best known for its archaeology: Machu Picchu, the mysterious Nazca lines, the circular Incan terraces of Moray, and the Temple of the Sun in Cusco. That’s why we’re not surprised to see a hand-drawn wordmark that echoes the creativity of Peru, and has been in place since 2011, courtesy of Futurebrand , for use in tourism and trade. The circular pattern on the letter ‘P’ could also make you think of a fossil, or the curve of a clay pot.

So, what else could they have chosen to incorporate? Peru’s food scene is also increasingly popular, with visitors flocking to taste ceviche (fish cooked in lime juice) and Pisco sours (cocktails with egg white), but let’s face it: those wouldn’t really work in a logo, especially if you’re trying to appeal to vegans. We’re glad they stuck to the archaeological theme and kept it simple.

02. Brand Colombia

Different versions of the Brand Colombia logo with colourful icons including a toucan and an orchid

Remarketing a country that has had political struggles isn’t easy, but Brand Colombia may have cracked it from a design perspective – this major tourism and business campaign launched in 2012, with a logo that mirrors the country’s eclectic mix. Colombian companies Sancho BBDO and Señor López were behind the identity, whilst advertising partners included JWT . 

At the time of the launch, Claudia Hoyos, from Marca País Colombia , said: "Our greatest strength is in our megadiversity… we have many regions, cultures, accents and dialects, many landscapes and different climates."

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Therefore, there are different coloured versions of the logo; as Hoyos puts it, "violet represents the variety of flowers we have, especially the orchid, our national symbol," with each region and theme represented by simple geometrical shapes, like a drum for music. Reducing Colombia to 'CO' isn’t just a case of saving space: it shows the ISO country code, recognised all over the world. However, travel industry website Skift didn’t approve, saying the new identity was "all over the place".

03. Turespaña (Spain)

Espana logo with crudely painted red sun and black star, next to vintage poster showing the original sun and star advertising an art museum

This logo for Turespaña is very much a product of its time, so it doesn’t look as effective today, but we couldn’t resist adding it to the mix – Spain even commissioned artist Joan Miró to design it in 1983. Art tourism is a huge part of Spain’s appeal, with visitors drawn to works by Picasso, Velazquez, Dali and many others, but it was a coup to get Miró on board.

Sadly, Miró was too ill to create a brand new work, so he incorporated elements of other designs to get this result, known as The Sun of Miró, which was revealed to the public in 1984 and has been used ever since. The colourway harks back to the red and yellow of the Spanish flag, while the sun emblem certainly fits the Mediterranean climate. Both the sun and the star were taken from a much earlier poster which – whisper it – was for an art museum in France. If you're in need of an art fix, don't miss our round-up of the best art books .

04. Belize Tourist Board

Belize Tourist Board logo in bright colours with toucan; range of different icons on the right to accompany it, such as a lighthouse and a fish.

How does a small central American country make its mark? With a rainbow of colour and nature-inspired details, thanks to Studio MPLS . Here, Belize uses some curved serifs at the top of its letterforms, mirrored by the diagonal first stroke of the 'e'. The overall rounded lettering mimics the number of circles the designers found in their research across the country’s wildlife, landscapes and culture. A toucan perches on the letter 'z', adding character without making the word illegible. As with Colombia, the icon is interchangeable for different regions, which have their own colour palettes; others include a lighthouse (for the Central Coast) and a tropical fish (for the reef).

The typeface has a slightly worn feel, thanks to little inner streaks letting the background show through. The logo can also be presented with the toucan seen separately, and its body and beak has some of those well-worn streaks. This rustic feel fits Belize’s nature-driven tourism, which often includes visits to the jungle and rainforests, and also the "hand-painted weathered signs" that Mike Fetrow, one of the designers, noted.

05. Tourism Fiji

Logo for Tourism Fiji with dark blue lettering that contains traditional Fijian Masi patterns in the letterforms

The current version of Fiji’s logo is a vast improvement on its 2013 attempt (which was overly simplistic, forgettable, and burdened with the bland tagline ‘Where happiness finds you’). This much more inventive wordmark, from Australian agency Host/Havas , includes repeated traditional patterns seen on Masi fabric, a Fijian craft. Each motif symbolises a village, family or community.

The Prussian blue also makes this stand out from many other logos – though tourist boards love a bit of blue, this rich shade has real depth. The designs were created by Wati Maraiwai Talavutu, a Masi artist . 

The national airline, Fiji Airways, worked with Masi artist Makereta Matmosi to revamp its logo in 2012 when it rebranded from Air Pacific. If this gives you the urge to fly, take a look at our round-up of airline logos . 

06. New York Board of Tourism (USA)

Iconic I [heart symbol] New York logo design and a later version where it was used after 9/11 and the logo says 'I [heart] NY more than ever'

It wouldn’t be fair to exclude the most iconic tourist board logo in the world. Milton Glaser’s design for New York has been replicated countless times, even though it says nothing about the city or its unique selling points – it’s simply about loving the place. There’s no trace of the skyline or attractions here; not even a nod to the city’s ‘Big Apple ’ nickname (unless the red heart reminds you of a red apple, in which case you’re probably just hungry). The lettering is set in American Typewriter, which has rounded slab serifs and feels suitably casual for the city that never sleeps. Glaser drew the sketch in red crayon back in 1976, and the original drawing can be found at New York’s Museum of Modern Art.

After 9/11, the logo was adjusted by Glaser to remind residents and tourists how strong New Yorkers can be; he changed the text to read ‘I [heart] NY more than ever’ , and gave one edge of the heart a small scorch mark; you can find this emotive design at the 9/11 Memorial and Museum. 

Glaser died in 2020, but this year we saw the logo morphed into ‘We [heart] NY’ thanks to Graham Clifford Design. We weren’t the only ones disturbed by the new look, with its cheap-looking 3D heart and thick sans-serif lettering – a misstep that Glaser thankfully never saw.

07. Experience Bengal (India)

Experience Bengal logo with multi-coloured and faceted letters in a rounded typeface. The slogan underneath says 'The sweetest part of India'.

Bengal’s wordmark has a similar feel to Belize – thankfully, there are thousands of miles between the two, as this one is in India. However, there are some precise details that mark this logo as a little bit different. The East Indian state has an incredibly colourful and modern logo that flows well and makes its mark against its competitors. It might remind you of a paint chart or a colour wheel, as each letter contains various fragmented shades.  The sloping arcs of the 'n', 'a' and 'l' stems nicely elevate the logo by dropping below the baseline, moving it away from a boring straight line to something more inventive.

So, why should Bengal be seen as colourful? In parts of West Bengal, the soil is red; meanwhile, the tea plantations and the Himalayas create dramatic scenery. The state also has its own distinct style of weaving, which appears on saris, and its own art movement, known as the Bengal School, in the early 20th century, as well as a history of Patachitra painting. If you want to apply the chosen slogan, ‘the sweetest part of India’, to Bengali food, that’s pretty colourful too – speciality desserts include amriti, which are spirals of sweet dough fried in ghee.

08. City of Rotterdam (Holland)

City of Rotterdam logo in blue and green with letter 'R' carried by flowing water

Did you guess that Rotterdam is a riverside city and also a port? This logo, covering the wider Rotterdam area, depicts a flowing river bursting through the letter 'R'. What was almost a 2D logo has been enhanced with a drop shadow on the lettering, in the same dark blue as the water, making the green façade of the letter really stand out. It has been in place since 1999, but by 2017, politician Sven de Langen called for this logo to be replaced with the city’s coat of arms and its original motto, 'Strong through struggle'. Thankfully for design lovers and modernists, this has not come to pass.

So, why else is the water theme relevant here? Rotterdam has the largest port in Europe, so water is the key to trade. Plus, many cities in the Netherlands are passionate about sustainability, and Rotterdam is no exception. There’s even a self-sufficient floating farm on the water, home to a herd of dairy cows, which attracted press coverage worldwide; plus, this year, an exhibition called Water Cities Rotterdam , developed by the Niewe Instituut and the architecture firm NLÉ. Whilst the tourism logo lettering is placed in the river rather than floating on top, it definitely shows that water is a key part of life in the city, and this design wasn’t plucked out of thin air.

For more on logos, see our best simple logos , best 20th century logos and best 90s logos roundups.

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Polly Allen

Polly Allen is a freelance journalist and marketer based in Bristol. She specialises in travel and lifestyle journalism, including art reviews. As a marketer, she has worked for the charity sector, the travel industry, the museum sector, and healthcare organisations. 

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Scotland set to shine on screen

From batman to outlander to the avengers.

Some of the world’s biggest film and TV franchises have chosen to come to our shores in recent years, from Batman to Outlander to The Avengers. 

This not only boosts the local economy in the short-term when production takes place but can provide an ongoing presence in popular culture – and streaming services – that can continue to reach new audiences and lead to visits long after a film’s release.  

According to travel experts Expedia , more than half of travellers say that TV shows and movies inspire their travel plans. It also showed nearly 30% say they are more influential than ever before – with TV shows providing a bigger draw for destinations than Instagram, Facebook, and TikTok.

Looking forward, we’ve got some exciting new TV series, that are being filmed in Scotland to look forward too. Here's a quick summary of what's coming soon.

Historic buildings in a small town on a sunny day

Falkland in Fife. A location used in Outlander. Credit: VisitScotland / Kenny Lam

Coming soon...

Prime video is currently filming in Scotland for a new three-part psychological thriller series called Fear. Martin Compston leads the cast, alongside Anjli Mohindra. The cast includes James Cosmo, Maureen Beattie and Daniel Portman.

The entire series will be shot in Glasgow.   

The Undertow

Netflix has recently a new series called The Undertow. Jamie Dornan is set to lead, playing identical twins Adam and Lee, alongside Mackenzie Davis, who plays Nicola, Adam’s wife. Glaswegian actor Iain De Caestecker has been cast in another lead role as Marty, police constable and best friend of Lee (Jamie Dornan).  

The Undertow will shoot at locations in the Scottish Highlands and Islands including Sutherland and the Isle of Mull, chosen for their breathtaking beauty.

Department Q 

Department Q is another Netflix series heading to Scotland. Matthew Goode is starring opposite leading Scottish acting talent Chloe Pirrie, Kelly Macdonald, Jamie Sives, Leah Byrne, Mark Bonnar, Shirley Henderson and Kate Dickie. The thriller, created by award winning showrunner Scott Frank, is entirely shot in the beautiful iconic city of Edinburgh.  

The BBC has announced a new adaptation of Sir Ian Rankin's best-selling Inspector Rebus novels.

It will star Outlander star Richard Rankin in the lead role - Detective Sergeant John Rebus - and is adapted by Black Watch author Gregory Burke.

The six-part crime series was filmed in Edinburgh and Glasgow last year.

Fear will be available on Prime Video in the UK and Ireland in 2025. The Undertow and Department Q will shoot in Scotland this year, launching on Netflix in 2025. 

Scotland is no stranger to the screens. It’s scenery, cityscapes and distinct culture have long captured the imagination of film and TV producers. It’s fantastic to see this continue with the announcement of these new productions. We look forward to seeing what role Scotland will play in these new series. Film and television productions not only boost the local economy in the short-term but are a shop window for the country’s amazing landscapes, heritage and culture. Around one in five visitors from our top international markets visit a film or TV location while on holiday in Scotland, and so with the global reach of Netflix there is a huge opportunity for the industry to promote screen tourism and encourage viewers to explore what more Scotland has to offer. Jenni Steele, VisitScotland’s Film and Creative Industries Manager

The importance of screen tourism

Scotland looks stunning on screen, even in bad weather! It’s full of drama and intrigue which film makers love. Seeing Scotland on the big screen really is an advert budgets couldn’t buy.  

We know our landscapes and history inspire people to visit Scotland, so when they see the likes of Outlander , The Crown or Harry Potter on a cinema or TV screen along with great actors and a powerful soundtrack, it really has an impact on a viewer, who we then hope will be inspired to become a visitor. 

With the huge increase in production in Scotland recently, combined with the number of digital platforms and global film and TV fans within our reach,  we’ve seen interest in screen tourism grow rapidly.

A study by Screen Scotland estimated the value of screen tourism to Scotland at £65 million in 2019.   

Read our insight on film, TV and literature tourism in Scotland

Film, tv and literature.

Find useful insights on film, TV and literature tourism in Scotland.

How can businesses get involved? 

Whether a business has had a production film at their property, or they are close to a location featured in a film or TV series, there are lots of ways to make the most of screen tourism.  That can range from setting up tours to locations, offering themed activities or running bespoke events linked to a popular film or tv show. 

  • there’s lots of research and background on VisitScotland.org about screen tourism and what fans are looking for. Check it out.
  • and, plenty examples on visitscotland.com of movie and TV show trails, itineraries and other content to inspire our visitors.  Take a look.

Each production will create a different set of opportunities, so there’s no set rule on what you can do –  it’s all about thinking creatively.

Just one thing to note: remember that all films and TV shows have strict licensing rules around use of imagery and intellectual property, so check before carrying out any promotional activity.

Set in scotland guide.

Our Set in Scotland   guide features more than 150 films which have been shot entirely or partially in Scotland,  and details more than 100 film locations.

The guide labels each film by genre, features QR codes with links to film-themed content on visitscotland.com, and contains a new section, Monarchs of the Glens, which focuses on those films linked to Scotland’s kings and queens, from Shakespeare’s  Macbeth  to the Oscar-winning  The Queen . 

Download the guide. 

Related links

Scotland on screen, blockbuster film location guide launched, meet our film and creative industries manager.

  • Solar Eclipse 2024

The Eclipse Could Bring $1.5 Billion Into States on the Path of Totality

T he total solar eclipse passing through parts of the U.S. on April 8 stands to have a major economic impact on cities across the country as stargazers flock to the path of totality. 

Factors including the date of the eclipse and the number of states in the path of totality means that millions of people will have the opportunity to view the event— and that the cities hosting them could see a combined $1.5 billion injected into their states’ economies.

“That number will include lodging costs for visitors coming from out of state or far away parts of their own state, as well as gas costs and food costs,” says Bulent Temel, assistant professor of practice in economics at the University of Texas at San Antonio, San Antonio, who performed the calculations to arrive at the $1.5 billion figure.

One to four million people are expected to travel for the eclipse, according to Great American Eclipse , an informational site that tracks solar eclipses around the world. The Federal Aviation Administration (FAA) estimates the days leading up to the eclipse will be some of the busiest travel days of the season, with 50,670 flights on Thursday, April 4 and 48,904 flights on Friday, April 5. That means the spending will be spread out: “[The eclipse] is on a Monday, so you might have folks coming Friday, Saturday, Sunday, spending a few days somewhere ahead of the event,” says John Downen, Director of Impact Analysis at Camoin Associates.

Read More : How Cities Around the U.S. Are Celebrating the Eclipse

Many regions along the path of totality have spent months—if not years—preparing for the upcoming surge of visitors and money. Rochester, NY, is expecting 300,000 to 500,000 visitors across the nine - county Greater Rochester region. Local businesses have a slate of specials and planned events the weekend leading up to the event—including eclipse themed beers from local breweries and a three-day pass from the Rochester Museum and Science Center for visitors to attend a range of talks and performances. 

The area’s tourism board says that some hotels have reported demand skyrocketing an average of 1200% for the four-day span leading up to April 8— unusual demand for a Monday in the region’s off-peak season. 

It’s an economic boost that no amount of planning— or marketing—can replicate. “It’s a really great tourism opportunity,” says Shannon Ealy, Director of Communications and Marketing for the Greater Rochester Chamber of Commerce. “You can spend millions of dollars on media buys to get our regional brand out there, but you can't exactly buy the sun and the moon crossing over us.” 

Read More: See the 2024 Solar Eclipse’s Path of Totality

But unfortunate weather could still put a damper on things, especially for businesses that might be stocking up for an influx of visitors, since many eclipse chasers decide where to view the eclipse based on weather that can’t be predicted until the event draws closer. “Even a simple factor like a cloudy day could just compromise all these expectations quite a bit,” Temel says. 

The real task for local business and tourism boards lies in converting one-time visitors into ones that return—without the promise of a solar eclipse. “Every single one of those visitors is a potential future visitor to the same area as well,” says Temel. “In the long run, the economic impact would be magnified quite significantly. 

Adds Downen: “It definitely presents an opportunity, especially in smaller communities, to showcase themselves and hopefully capture some future repeat visitors.”  

Read More : Where to Find Solar Eclipse Glasses—And Spot Fake Ones

Lebanon, Indiana, for example, is expecting its population to triple during the weekend before the eclipse. Joe Lepage, the city’s communication and community development director, says he hopes that the eclipse will change the way both locals and out-of-towners talk about Lebanon. 

“We have a large business park, great hospitals, establishments where people can work, but actually staying and living in Lebanon has been difficult to sell.” he says. "It'll give people that are going back home a chance to visit and realize, ‘Hey, that little town is nice.’ But then our locals can see all the things they have in their backyard and realize, ‘Hey, my community is pretty special too.’”

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Write to Simmone Shah at [email protected]

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Stadium entertainment districts — such as the one proposed in South Philly — are changing the game for fans around the country

The Phillies and Comcast Spectacor want to create a destination in South Philadelphia that will boost tourism and tax income and attract new residents and ideas to the city.

Jeff and Alison Donovan, of Orlando Fla., with daughter Emily, at Citizens Bank Park for the Phillies-Braves season opener. They're big Braves fans who never like to miss opening day. They were surprised Philadelphia didn't have more venues for pre- and post-gaming.

When Atlanta Braves fans Jeff and Alison Donovan arrived outside Citizens Bank Park, three hours early and excited for opening day versus the Phillies, they were a bit jarred by the surroundings of the South Philadelphia Sports Complex.

“There’s nothing here,” said Jeff Donovan, gazing across a great plain of asphalt that contains 22,000 parking spaces, three stadiums, and one sports bar. “There’s nowhere for us to really do anything.”

It’s different in Atlanta, he said, where the Braves’ Truist Park connects to the Battery, a big stay-and-play entertainment area that teems with lively restaurants, shops, plazas, bars and attractions. It’s packed on game days.

He and his family travel there from their home in Orlando, Fla., drawn by their love for the Braves and the energy at the Battery, named for an old baseball expression. About 10 million people visited last year.

Philadelphia, Donovan said, should build something similar. It has the room. And the fervent fans.

Now the Phillies and Comcast Spectacor , the company that owns the Flyers and the Wells Fargo Center, intend to do exactly that: transform acres of concrete and tar into a gleaming, $2.5 billion sports-and-entertainment zone. If completed, chunks of one of the largest parking areas in North America would be filled with eateries, hotels, apartments, stores, and a 5,500-seat performance venue.

Part of the goal is to create a destination, a southern gateway to Philadelphia that will boost tourism and attract new residents and ideas to the city.

“I think South Philadelphia holds that promise,” said Phil Laws, president of the Wells Fargo Center, which hosts the Sixers as well as the hockey team.

It also promises big money for the team owners.

Across the United States and Canada, these types of mixed-use properties are growing like infield grass, with 41 planned or under construction and 43 more up and operating across the five major pro leagues, according to Maryland-based RCLCO Real Estate Consulting, which advises teams and cities on the developments.

Why the popularity?

“It’s the fan experience,” said Erin Talkington, a managing director at the RCLCO office in Washington. “It’s not a great experience to park your car and walk 15 minutes across the parking lot to the game and do the same when you leave.”

Each development differs. All perform two crucial functions.

For fans and families, they provide a fun and safe place to shop and dine and immerse themselves in the aura of their favorite team. In some cities, these districts have become the go-to gathering spot during big games, where thousands gather to watch on outdoor screens that may be half the size of a basketball court.

For owners — and the main reason for the proliferation — they offer a reliable new stream of income. These venues attract people and dollars 365 days a year, so teams earn money not just from one building, not only during games, and even if the home team stinks.

“Owners are really trying to think about, ‘How am I going to maximize my profits off of this team?’” said associate professor Nicholas Watanabe, who studies sports economics at the University of South Carolina. “A lot of them realize there’s a lot more money in developing land.”

From team owner to landlord

Owners have become landlords, and income from leases and rents rolls in regularly. The projects give teams new ways to bundle ticket, hotel and dining packages, and new avenues to sell naming rights, sponsorships and advertising.

Last year, the Battery delivered $59 million in revenue to Atlanta Braves Holdings, which owns the team and the complex. That was up 10% from the previous year.

Teams see what’s happening and want it for themselves:

In New York, Mets owner Steve Cohen plans to turn 50 acres of asphalt around Citi Field into the $8 billion Metropolitan Park to feature athletic fields, a concert venue, and a casino.

In Florida, the Tampa Bay Rays intend to build a $6.5 billion stadium-and-entertainment development in St. Petersburg, a market dependent on visitors. Almost 40% of fans at Rays games come from outside the Tampa Bay area, and half of those travel from other states.

Hollywood Park, built on the grounds of an old California racetrack near the SoFi Stadium home of the NFL Rams and Chargers, includes an art gallery, an artificial lake, and apartments with amenities such as pet spas.

At Fiserv Forum in Milwaukee, the NBA Bucks built the Deer District on what was previously the Park East Freeway. It features a big outdoor gathering space , a hotel, sports-medicine center, and a specialty chicken restaurant called the Cluckery.

The Titletown development near the Green Bay Packers’ Lambeau Field in Wisconsin includes a park, skating rink, tubing hill, and virtual golf gaming center, along with a luxury five-story lodge.

Back when there was no such thing as the Super Bowl and NHL goalies played bare-faced, ticket sales drove owners’ profits. The idea was to fill the stadium or arena with as many people as possible on game days and to sell them food, beer and souvenirs while they were there.

That tied owners’ financial success to team performance, and losing seasons could mean years of half-empty arenas. Today, ticket revenue is still important, but it’s become a smaller share of income, surpassed by lucrative TV and broadcast deals.

The NFL’s new media agreements pay $110 billion over 11 years, and football games and sports in general rank among the most-watched shows on television.

Still, even rich people worry about money.

These mixed-use developments help provide a hedge at a moment when the dominance of American sports programming faces new competition, from such entertainment as video games and on-demand TV, and when fan behavior can be unpredictable. Last year’s World Series between the Texas Rangers and Arizona Diamondbacks was the least-watched on record.

Even Super Bowl winners can meet a cold shoulder. This month, Kansas City voters overwhelmingly rejected a tax measure that would have helped pay for stadium renovations for the Chiefs and a new downtown ballpark for the baseball Royals.

Farther west, the NHL’s Arizona Coyotes are playing in a 4,600-seat college rink and searching for an arena deal. News reports suggest the Coyotes may relocate .

What’s proposed in Philadelphia

The Philadelphia Sports Complex stands at the final southern stop of the Broad Street subway line, with virtually all of the city to the north. For half a century it’s been the home of the four major teams — and not much else. Comcast Spectacor and the Phillies plan to change that.

When the company announced the project in February, some people thought it a ruse , an attempt to foil the tenant Sixers’ plan to leave the Wells Fargo Center and move to their own downtown arena in 2031.

But in March the Phillies confirmed they were joining as partners, bolstering the project by adding their popularity, civic muscle, and financial strength as the seventh most valuable team in major-league baseball , worth an estimated $2.9 billion. Comcast Spectacor is backed by its parent company, Comcast, the communications giant that is valued at about $160 billion.

The development is scheduled to break ground this year, starting with a $12 million renovation of Xfinity Live!, the sports bar near Citizens Bank Park.

The plan arrives at a time when teams have largely exhausted their ability to extract more dollars from the physical arenas and stadiums. The addition of luxury seating and exclusive restaurants has become common at venues across the country. There’s little left inside that hasn’t been sold, sponsored, or turned over to advertising.

“That means going outside the four walls of the building,” said the Wells Fargo Center’s Laws. “Like any industry, how do we expand our reach in terms of revenue?”

Two phases of construction are proposed to start on lots near the Wells Fargo Center, then jump north across Pattison Avenue to the area west of the Phillies ballpark.

Comcast Spectacor holds the development rights for the land that makes up phase one. So it can move forward relatively quickly on the property that would hold the performance venue, a hotel, retail shops and restaurants, an outdoor plaza, and parking.

The Eagles are on the sidelines, talking with the other organizations but not involved in the project at this time, according to the football team.

Fans worry about loss of space for tailgating, a multigenerational tradition in Philadelphia. Ultimately, according to Comcast Spectacor, the stadium district would gain, not lose, 2,000 parking spaces. The company says it’s committed to ensuring that tailgating is preserved and even improved in the Sports Complex.

The second phase of construction is more aspirational.

It would expand the project onto lots controlled by the Phillies, reaching from Citizens Bank Park to Broad Street. That phase would add residences, a second hotel, more retail, green space, parking, and potentially offices. A “Phillies Plaza” would be a hub for fans.

“This has an opportunity to be a transformational project that will leave a lasting legacy on our amazing city,” said Phillies managing partner and CEO John Middleton, adding that the plans build on work that’s already underway in nearby FDR Park, the Navy Yard and the Bellwether District.

He said upgrades in infrastructure will improve the flow of traffic in the area, and the local economy will benefit from additional jobs, residents, workers and visitors.

“From the Phillies’ perspective, this was an opportunity to participate in a grand vision for the next iteration of the Philadelphia Sports Complex,” Middleton said. It made sense for the two organizations to partner now, rather than pursue separate projects at different times, to create the best environment and atmosphere for fans, Middleton said.

Comcast Spectacor Chairman and CEO Daniel Hilferty said the company believes “this could be a transformative development and true economic generator” for the city.

“The vision is to have the sports complex be a place where Philadelphians can live, work and gather,” Hilferty said. “With all of those elements, we have the opportunity to build a vibrant district that is representative of more than just hosting events.”

One local expert said the painstaking work guaranteed by this kind of project is just beginning.

“Conceptually, turning asphalt into higher and better uses is a really laudable goal,” said Eli Storch, a Philadelphia architect who is chair of the Design Advocacy Group, which pushes for high-quality planning and development in the city. “That said, these projects take years and years, and this is the first bite of the apple.”

The DAG steering committee met with executives at Comcast Spectacor and this month urged the company to think bigger — to forge connections with neighbors outside the project boundaries, and add parks, playgrounds, and picnic spots.

DAG said the company and the Phillies should develop a master plan that can guide the project amid turnover in City Hall governance or even in team ownership.

In many ways, these modern fan complexes represent an effort to capture the charm of neighborhoods that grew up around older venues, such as Fenway Park in Boston and Wrigley Field in Chicago, which opened in 1912 and 1914, respectively. In Wrigleyville, lanes of pubs and baseball stores thrive in the shadow of the ballpark, drawing tourists and visitors even in winter.

But RCLCO’s Talkington and other experts cautioned that building these new complexes isn’t easy.

For starters, some parking lots are parking lots for good reason, because they cover underground gas or electric lines that would complicate any redevelopment efforts.

These entertainment districts are hugely expensive, and it’s hard for developers to predict the costs of labor and materials in an uncertain, post-COVID economy. Obtaining government approvals can be arduous. Neighbors may not welcome the project.

An analysis by Mortenson, a national, Minneapolis-based developer that has built pro and college stadiums and arenas, says one of the projects’ least-noticed aspects ranks among the most vital: parking garages. Entrance and exit must be seamless, the company said, because those experiences mark patrons’ first and last impressions.

Still, Mortenson said, the developments constitute “a compelling model for revenue generation and economic prosperity.”

Where entertainment districts are popping up

The building boom extends even to cities that don’t have teams, places that see the connection of stadium and real-estate development as necessary to secure an expansion team or persuade an existing club to relocate.

In Las Vegas, the Oak View Group hopes to lure an NBA team with a $1 billion, 20,000-seat arena — part of a $10 billion, 66-acre hotel, gambling and entertainment district. Utah lawmakers approved a bill that would place an entertainment zone next to a potential new Salt Lake City home for the NBA’s Jazz, an arena they hope will entice an NHL team to come ― possibly the Coyotes. The legislature wants to build a baseball stadium, too.

“Whenever a bright and shiny development is opened, there’s a ‘Keeping up with the Joneses’ effect,” said Jill Harris, a sports-economics professor at the U.S. Air Force Academy in Colorado. “Decision-makers in the local area see it, all the positive press, the attention. … They think, ‘Why not us?’”

Sinking millions of dollars into stadiums that have no tenants may not be the best use of tax dollars, she said, but it’s attractive to politicians who see gain in promoting big projects.

“It’s just not very glamorous to fill potholes,” she said.

The experience in Atlanta

The term the battery reaches back to the 1860s, a military-style analogy that denotes two players, the pitcher “firing” the ball to the catcher. In Atlanta, the two million-square-foot complex has become a draw for corporations, home to the regional office of Comcast and the corporate headquarters of Papa John’s pizza, which moved there from Kentucky.

Of course, that’s not why most people go to the Battery.

They go to ride the mechanical bull at PBR Atlanta , the bar brand of the Professional Bull Riders league, billed as the toughest sport on dirt. They play in the Sandbox virtual-reality center and browse through the unique designs at Baseballism, a fan shop.

“It’s more than just a baseball day experience,” said Winston Parrish, a Braves fan who with his father, Dwight, came from Asheville, N.C., to the Phillies’ opening day game. “You’re able to get a hotel right there in the Battery, and walk from your hotel to the game.”

When Dwight Parrish attended baseball games as a boy in the 1960s and 1970s, the focus was on seeing star players and snacking on Cracker Jack.

“Today, it’s a different thing,” he said. “It’s all about the kids. It’s all about the family experience. It’s awesome.”

Consuming Passions host and WA tourism advocate Ian Parmenter dead, aged 79

Headshot of Simon Collins

Ian Parmenter, the larger-than-life Fleet Street journalist turned chef with an all-consuming passion for WA produce and tourism, has died aged 79.

Friends of the former host of ABC TV cooking show Consuming Passions, known for his trademark moustache and beret, confirmed that Parmenter passed away over the weekend.

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