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Mr. Predee Daochai

Minister of Finance

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Mrs. Artirat Charukitpipat

Chief Executive Officer of Bumrungrad Hospital

Mr. Dhanawat Suthumpun

Managing Director of Microsoft-Thailand

Mr. Joerg Ayrle

Group Chief Financial Officer of Thai Union Group

Mr. Kalin Sarasin

Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand

Ms. Ketsuda Supradit

International Economic Advisor, Fiscal Policy Office

Dr. Phusit Prakongsai,MD. Ph.D.

Senior Advisor on Health Promotion, Ministry of Public Health

Ms. Jareeporn Jarukornsakul

Chairman and Group CEO of WHA Corporation PCL

Ms. Suphajee Suthumpun

Group Chief Executive Officer - Dusit Thani Public Company Limited (DTC)

Mrs. Srisuda Wanapinyosak

Deputy Governor, Tourism Authority of Thailand

Mr. Tassapon Bijleveld

Executive Chairman of Asia Aviation

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Wtm london: thailand looks to 'amazing new chapters' for 2022.

The Tourism Authority of Thailand (TAT) unveiled its new “Visit Thailand Year 2022: Amazing New Chapters” marketing campaign at WTM London today.

Speaking at a press conference on 1 November, the day that Thailand reopened its borders to fully vaccinated international tourists from 63 countries, Siripakorn Cheawsamoot, TAT deputy governor for marketing communications, said: “There is no better time to showcase new tourism products and services, as well as to [show] Thailand’s beloved attractions in a new light.”

The new marketing campaign will be divided into different chapters, with different products and services highlighted throughout the 12 months of the year.

Chapter 1 will highlight tourism products and services that awaken travellers’ five senses; such as Thai cuisine and picturesque natural scenery.

In Chapter 2, entitled The One You Love, TAT will focus on specific segments like families, couples and friends. Bangkok, Phuket and Chiang Mai, in particular, will be promoted as popular destinations for weddings and honeymooners thanks to their beaches, mountain resorts and vibrant cities.

Meanwhile, Chapter 3, named The Earth We Care, will focus on reconnecting with nature and encouraging travellers to immerse themselves in local experiences.

Thosaporn Sirisumphand, chairman of The Tourism Authority of Thailand board of directors, told TTG@WTM London that the destination’s Covid-19 Sandbox initiative, which launched on 1 July and allowed tourists to travel to certain areas of the country via certain routes and ports in accordance with vaccination and testing rules, meant the country was now fully prepared to welcome international tourists safely, quarantine-free.

He added that the next few months would be “critical” for bringing tourists back into the country.

“Q4 and Q1 [of 2022] will be critical, as it’s the high season in Thailand. We have prepared for the reopening in the last four months with Sandbox as a test case.”

While 60,000 international tourists arrived in Thailand between 1 July and 30 October as part of the Sandbox initiative, the country now hopes to welcome one million tourists in the next six months, with a target revenue of £17.87 billion next year from international tourism arrivals.

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Tourism Authority of Thailand appoints new director

February 19, 2024

The Tourism Authority of Thailand (TAT) has appointed Chompu Marusachot as the new Director of TAT New York Office.

With nearly a decade of experience at TAT marked by innovative campaigns and transformative projects, Marusachot brings extensive experience and a refined understanding of TAT’s mission and objectives to her new role. She will be directly responsible for leading strategic initiatives to promote Thailand in Canada, alongside the U.S.

Drawing upon her seasoned perspective, she will oversee many of TAT New York’s initiatives to continue to maintain Thailand’s position as a world-class tourism destination.

“I am honoured and excited to lead the TAT New York team. Thailand has so much to offer, and I am committed to showcasing its diverse beauty, rich culture, and unique experiences,” Marusachot said. “Together, we will make Thailand the top-of-mind destination, working towards stronger and sustainable, more responsible, more accessible and more inclusive tourism growth.”

As Marusachot begins her new role, TAT bids farewell to their previous esteemed director, Santi Sawangcharoen.

Under his guidance, Thailand has flourished as a world-class tourism destination. Chompu will build upon his success with the continuation of ongoing projects and strategic plans such as the production of The White Lotus Season 3, joint marketing projects with airline partners such as EVA Air, Air Canada, and Qatar Air, as well as co-op marketing campaigns with Gate 1 Travel, Goway Travel, Direct Travel, and luxury travel partners including Remote Lands.

To learn more about the Tourism Authority of Thailand, visit  thailandinsider.com .

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Board of Directors

Hta board of directors.

HTA’s Board of Directors is a policy-making entity comprised of 12 members, appointed by the Governor of Hawai‘i, who serve as volunteers and meet monthly to guide the agency’s work on behalf of the State of Hawai‘i. Board approval is required for key HTA functions and initiatives, including its annual budget and annual marketing plan, which includes funding support of community programs.

At least one HTA board member is appointed to represent the four island counties: the City and County of Honolulu, Maui County, County of Hawai‘i and County of Kaua‘i.

HTA’s remaining board members are appointed to serve in an at-large capacity. At least six board members shall have knowledge, experience and expertise in the area of visitor industry management, marketing, promotion, transportation, retail, entertainment or visitor attractions.

At least one board member shall have knowledge and expertise in the area of Hawaiian cultural practices.

No more than three members shall represent, be employed by, or be under contract to any sector of the industry represented on the board.

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HTA's Global Marketing Team offers a variety of consumer, travel trade, and MCI marketing opportunities. Partnership opportunities include digital and social media marketing, public relations, travel trade, and meeting sales programs.

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Under newly appointed president, TPC envisions brighter business and greater gains in international recognition as Thailand’s privileged visa provider

On february 15th, 2023, mr yuthasak supasorn, governor of tourism authority of thailand (tat) and chairman of the board of directors of thailand privilege card (tpc) co., ltd., chaired the signing ceremony, held at tpc, for the appointment of mr manatase annawat as tpc’s new president, in the presence as witnesses of tpc's board of directors and senior management..

By the board’s resolution, Mr Manatase was selected to fill the post in light of his high academic caliber – a BBA in Marketing from Assumption University, Bangkok, and an MBA, majoring in Marketing, Finance & Banking from the University of San Francisco, San Francisco, U.S.A.

Also weighing strongly in favor of the appointment decision was his 26 years-long managerial work experience in chief executive positions at many top local and international companies, e.g. Johnson & Johnson, Pepsi–Cola (Thai) Trading Co., Ltd., Thai Samsung Electronics Co., Ltd, and Raimon Land PLC., as well as at the local leading department stores: Emporium, EmQuartier, and Siam Paragon.

Optimistically, the assumption of his new role as TPC's president, along with his administrative prowess and leadership vision will help propel TPC’s development and enhancement of products and services to another level, which will assuredly contribute to the company’s extended success internationally as Thailand’s privileged visa provider, delivering only the best visa privileges to world travelers who seek a long stay in the Kingdom of Thailand.  

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The Colours of Thailand

Tourism Authorities of Thailand, Stockholm office, welcomes a new director for the Nordic and Baltic countries

Last updated: 14 February 2023

Tourism Authority of Thailand (TAT), Stockholm office welcomes new director for the Nordic and Baltic countries, Mrs. Orn Doungchan . Her long and in-depth experience in domestic market and Thailand tourism products in Tourism Authority of Thailand will help positioning Thailand as a top favorite destination in the Nordic and the Baltic market

TAT will continue the campaign Amazing New Chapter for Visit Thailand Year 2022-2023 and to promote Thailand as a world-class destination that offers something for everyone under ‘ Amazing Thailand Has It All’ . Director Orn Doungchan who has highly involved in corporate planning and developing Thailand’s product will carry out this approach to keep Thailand as a top destination in the Nordic and the Baltic market.  Her vision is to showcase that Thailand has more than just beautiful beaches. Travelers can visit the county all year-round, not primarily during the winter season. Most importantly of all, the aim is to drive the country toward sustainable tourism.

“I am very pleased to come back to Stockholm office again as a new director of Tourism Authority of Thailand, Stockholm Office. I will continue to work with TAT’s strategy to drive Thailand towards experience-based hub and sustainable tourism. In the coming years, TAT Stockholm mission will focus on ‘driving demand’ for ‘meaningful travel’ and to ‘shape supply’ by encouraging an eco-friendly tourism for our travelers to enjoy. We will also continue to work closely and strengthen the relationships between our partners both within Thailand and in the Nordic and Baltic countries. ” says, Director Orn Doungchan.

Director Orn Doungchan has already been familiar with the market and the tourism industry from her previous years of experience as the deputy director for Nordic and Baltic countries. Her long-term international relation would help strategize and showcase Thailand to a new chapter with a sustainable approach.

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Board of Directors

Tica board of directors member by category (term 2023-2024).

Khun Sumate Sudasna ---- President

Organisation CDM – Conference & Destination Management Position : Managing Director

Khun Prachoom Tantiprasertsuk ---- Vice President

Organisation Dusit Thani Laguna Phuket Position : Vice President Operation

Khun Kritsanee Srisatin ---- Vice President

Organisation Stream Events Asia Limited Position : Founder & Managing Director

Khun Boontawee Jantasuwan ---- Vice President

Organisation Events Travel Asia Co., Ltd. Position : Managing Director

Khun Pornthip Hirunkate ---- Vice President

Organisation Asia Concierge Travel Services Co.,Ltd. Position : Director

Khun Sukanya Janchoo ---- Secretary General

Organisation MaiMai Boat Noodle Position : General Manager

Khun Naruemol Sukhum ---- Treasurer

Organisation Montien Hotel Surawong Bangkok Position : Director of Sales & Marketing

Khun Punnaporn Wongjunpen ---- Chairperson of Marketing Committee

Organisation Paula & Co DMC Position : Managing Director

Khun Bert Chamrernnusit ---- Co-Chairperson of Marketing Committee

Organisation Realm Events Position : Managing Director

Khun Juthamas Carranco ---- Co-Chairperson of Marketing Committee

Organisation SO/ Bangkok Position : Director of Business Development

Khun Angkana Tangkrachang ---- Chairperson of Membership & PR Committee

Organisation The Landmark Bangkok Position : Area Director of Sales and Marketing

Khun Sutichai Bunditvorapoom ---- Co-Chairperson of Membership & PR Committee

Organisation Queen Sirikit National Convention Center Position : Executive Vice President

Khun Maytas Jiwalai ---- Co-Chairperson of Membership & PR Committee

Organisation Anantara Chiang Mai Resort Position : Director of Sales and Marketing

Khun Kritsana Janyasakulwong ---- Chairperson of Capabilities Development Committee

Organisation Royal Paragon Hall Position : Managing Director

Khun ChooLeng Goh ---- Co-Chairperson of Capabilities Development Committee

Organisation The Athenee Hotel, a Luxury Collection Hotel, Bangkok Position : General Manager

Khun Ferry Tjahjono ---- Co-Chairperson of Capabilities Development Committee

Organisation Centara Grand & Bangkok Convention Centre at CentralWorld Position : Executive Assistant Manager- Rooms&Sales

BOARD MEMBERS

Khun Sammy Carolus ---- General Manager

Hyatt Regency Bangkok Sukhumvit

Khun Wuthisak Pichayagan ---- General Manager

Centara Grand at Central Plaza Ladprao Bangkok

Khun Hatairat Chungsatiansap ---- Director of Sales & Marketing

Royal Orchid Sheraton Hotel & Towers

Khun Sureeporn Piromnipanant ---- Director of Sales

Four Seasons Hotel Bangkok at Chao Phraya River

Khun Theeraya Somboon ---- Associate Director of Sales

Grand Hyatt Erawan Bangkok

Khun Naruemon Putchakarn ---- Cluster Director of Sales - Convention and Association

Bangkok Marriott Marquis Queen's Park

Khun Voravarn Samkasat ---- General Manager

Amara Bangkok Hotel

Khun Supachai Punja-apisith ---- Complex Director of Sales

Anantara Riverside Bangkok

Khun Amornsetara Pongwinyakom ---- Senior Sales Manager

The Heritage Chiang Rai

Khun Laiad Bungsrithong ---- General Manager

RatiLanna Riverside Spa Resort Chiang Mai

Khun Nunnapat Wongpipit ---- Executive Assistant Manager

Dusit Thani Pattaya

Khun Patitta Chinin Adinolfi ---- General Manager

Sea Sand Sun Resort and Villas

Khun Siratcha Chantharat ---- Director of Sales & Marketing

Cape Dara Resort

Khun Pipat Pattananusorn ---- General Manager

Dusit Thani Hua Hin

Khun Ravi Ganglani ---- Resort Manager

Avani+ Hua Hin

Khun Anusorn Songsri ---- Director of Sales and Marketing

Vana Belle, a Luxury Collection Resort Koh Samui

Khun Sutthiporn Fongmool ---- Manging Director

Journey to Asia

Khun Teerapat Khiangthong ---- Chief Planner

Idext Mice Co.,Ltd.

Khun Benjawan Wisootsat ---- Managing Director

Optimum GROUP Co., Ltd.

Khun Ittipol Sureerat ---- Managing Director

100 Rivers Co., Ltd.

Khun Panu Lertpenmaetha ---- Senior Director

Kingsmen C.M.T.I. Plc.

Khun Ram Sachdev ---- CEO

Premier Print & Products Co.,Ltd.

Khun Jirachaya Siriwiwat ---- Senior Sales Manager

TRUE ICON HALL

Khun Prapha Treamsasithorn ---- Board of ICC Hat Yai

60th Anniversary of His Majesty the King's Accession to the Throne International Convention Center, The (ICC)

Khun Ruchika Longani ---- Director of Sales Thailand

Pattaya Exhibition and Convention Hall (PEACH)

Khun Panittha Buri ---- Vice Chairperson

Bangkok International Trade and Exhibition Center (BITEC)

Khun Kunyanat Agarwal ---- Assistant Director of Sales

IMPACT Arena Exhibition and Convention Center

Khun Siripakorn Chiewsamut ---- Deputy Governor for Marketing Europe, Africa, Middle East and Americas

Tourism Authority of Thailand (TAT)

Khun Thanes Petchsuwan ---- Deputy Governor for Asia and South Pacific Markets

Khun Korakot Chatasingha ---- Chief Commercial Officer

Thai Airways International (Public) Co., Ltd.

Khun Pornsri Chotiwit ---- Head of Sales Agencies

Khun Pravit Sribanditmongkol ---- Expert

Organisation Kingsmen C.M.T.I. Plc. Position : Managing Director

Khun Suchada Yuvaboon ---- Expert

Organisation Sampran Riverside Position : Chairperson

Khun Vanida Tulalamba ---- Expert

Organisation Queen Sirikit National Convention Center (QSNCC) Position : CEO

Khun Dr. Prasarn Bhiraj Buri ---- Expert

Organisation Bangkok International Trade & Exhibition Center (BITEC) Position : Advisor

Khun Opas Netraumpai ---- Expert

Organisation Past Vice President of TICA Position : Past Vice President of TICA

Khun Panga Vathanakul ---- Expert

Organisation Pattaya Exhibition and Convention Hall (PEACH) Position : Managing Director

Khun Panittha Buri ---- President

Thai Exhibition Association (TEA)

Khun Marisa Sukosol Nunbhakdi ---- Advisor

Organisation Thai Hotel Association (THA) Position : President

Khun Chamnan Srisawat ---- Advisor

Organisation Tourism Council of Thailand (TCT) Position : President

Khun Upathum Nisitsukcharoen ---- Advisor

Organisation Business Of Creative And Event Management Association (EMA) Position : President

Khun Chiruit Isarangkun Na Ayuthaya ---- Advisor

Organisation Thailand Convention and Exhibition Bureau (TCEB) Position : President

Khun ---- Advisor

Khun Punnaporn Wongjunpen ---- Advisor

Organisation SITE Thailand M & I Sustainability Avocate Project Position : President

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TAT opens its 28th overseas office in Toronto, Canada

Toronto, Canada, 25 April, 2018 – The Tourism Authority of Thailand (TAT) has recently opened its 28 th TAT overseas office in Toronto to target the high potential Canadian market. The occasion was also used to launch the “Amazing Thailand’s Open to the New Shades” marketing concept in Canada. The TAT Toronto Office was officially opened on 23 April, 2018.

The official opening ceremony of the TAT’s third office in North America after New York and Los Angeles was attended by H.E. Mr. Maris Sangiampongsa, Ambassador of the Kingdom of Thailand to Canada, Mr. Kalin Sarasin, Chairman of the TAT Board, Mr. Yuthasak Supasorn, TAT Governor, and Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications.

Around 150 guests including Canadian travel companies, travel media, guests from the business community later attended an evening reception which featured a live music performance by famous Thai saxophonist, Mr. Koh Saxman, a demonstration of fruit and vegetable carving, and making of artificial flowers and carps from palm leaves.

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, presented the “4D Open to the New Shades”, highlighting five categories of products: Gastronomy, Nature and Beach, Culture, Way of Life, Art and Craft.

In his statement, Mr. Kalin Sarasin ( above picture, centre ) said, “This is our 28 th TAT Overseas office. We chose Toronto, the capital city of Ontario, because it is a vibrant, multi-cultural city and one of the largest metropolitan areas in North America. We believe it will be a perfect location to cover Canada, which has been identified in our current marketing plan as a high potential market with a long average length of stay and strong purchasing power.”

In 2016, the average length of stay for the Canadian travellers in Thailand was approximately 18 days, which doubled the overall length of stay with expenditure per day of around 172 Canadian Dollars per person. Moreover, Ontario was the largest source of Canadian travellers to Thailand in 2017, with a market share of 45%.

From 2013-2017, the revenue from the Canada market rose 6% on average in five years.

“We are working with local partners to develop new products and introduce new local experiences in Thailand that fit with the targeted segments including the Baby Boomers, Gen X, and Gen Y. They are strongly interested in beach, culture, health and wellness, weddings and honeymoons, and our gastronomical delights,” Mr. Kalin added.

Although there are currently no direct flights from any Canadian city to Bangkok, TAT is working closely with friendly airlines; such as, Cathay Pacific, EVA Airways, Emirates, Qatar, Korean Airlines and Air Canada to route traffic to Thailand via their respective hubs.

In 2017, Canadian visitor arrivals to Thailand totalled 258,392, up by 5.52% over 2016. This contributed to income of 845.9 million Canadian Dollars representing a growth of 7.61 percent.

At the end of this year, TAT projects revenue growth of 8.46% from the Canada market.

Below pictures show some of the Thai experiences displayed at the TAT Toronto Office’s opening ceremony.

TAT Newsroom

Tat launches amazing thailand’s 'open to the new shades' book, tat to team up with alibaba to establish online thailand tourism platform, related articles.

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Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

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