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The LIV Golf series: What we know, what we don’t, and the massive ramifications of the Saudi-backed league

Andrew Redington/WME IMG

The threat of a competing Saudi Arabia-backed professional golf league has floated like a storm on the game’s horizon for the better part of two years. That storm is no longer on the distance but at the sport’s doorstep, as LIV Golf announced 42 players will compete in its inaugural event beginning June 9 in London. With the fledgling league beginning in earnest, it’s time to catch up on what has transpired thus far, what we know and what we don’t, and the ramifications of a possible fissure in professional golf.

When did this begin?

The idea of a breakaway circuit from the PGA Tour is far from a novel idea; the PGA Tour itself came to pass after players split from the PGA of America in 1967 to form the Tournament Players Division. More recently, former World No. 1 Greg Norman and media tycoon Rupert Murdoch attempted to create a “ World Golf Tour ” in the mid-1990s featuring the top players competing in an eight-event series. A television contract with Murdoch’s Fox Sports was even secured. But the endeavor was squashed as then-PGA Tour Commissioner Tim Finchem flexed both the tour’s legal chops and standing in the game. Other iterations of a world tour have come and gone without much fanfare.

However, the current framework began to arise in earnest in the fall of 2019, to the point that current PGA Tour Commissioner Jay Monahan issued a warning in January 2020 that any player who sided with a rival league would face suspension and possibly a lifetime ban. In spite of Monahan's threat, multiple players are reportedly weighing offers to join a fledgling league.

Who is challenging the PGA Tour?

Technically, there are two entities trying to rival the tour: the Premier Golf League and a Saudi-backed golf tour. The PGL was the first of the groups to coalesce in 2020, backed at the time by the Public Investment Fund of Saudi Arabia. However, the PIF—the sovereign wealth fund of Saudi Arabia, which, according to the Sovereign Wealth Fund Institute, has $580 billion in assets—eventually backed another entity in the newly formed LIV Golf Investments. LIV Golf aspired to have its own global professional tour, often referred to as the “Super Golf League.” The PGL attempted to achieve a partnership with the European Tour but failed, with the Euro Tour eventually agreeing to a “strategic alliance” with the PGA Tour . Though the PGL concept still exists, and officials behind the venture reportedly have reached out to the PGA Tour about forming a partnership, its prospects have faded with the emergence of LIV Golf.

Why is the LIV Golf league controversial?

The PIF is essentially the financial arm of the Saudi Arabia government, which has been accused of numerous human-rights violations. To improve its reputation, especially to the Western world, Saudi Arabia has heavily invested in various athletic organizations and events, a practice often referred to as “sportswashing.” This exercise, particularly when used by state-run groups, is considered a form of propaganda to distract the public from its abuses. The most famous example of sportswashing is when Nazi Germany hosted the 1936 Summer Olympics.

Saudi Arabia has recently hosted motorsports, soccer, boxing, tennis and wrestling spectacles. In October 2021, the PIF purchased an 80-percent stake in Newcastle United, a Premier League soccer club. Since 2019, the country has hosted the Saudi International, an event formerly sanctioned by the European Tour that has drawn some of the top names in golf, who are paid considerable appearance fees.

What do we know about LIV Golf?

Founded in 2021, LIV Golf named the aforementioned Norman as its CEO in October, followed by a number of former executives from the PGA Tour and other sports affiliations. In February 2022, LIV Golf announced a $300 million, 10-year investment in the Asian Tour at the Saudi International (which now falls under the Asian Tour umbrella and is sponsored by PIF) that included a 10-event international series that will host tournaments in Asia, the Middle East and Europe.

Luke Walker/WME IMG

On March 15, LIV Golf announced an eight-tournament, $255 million series—called the LIV Golf Invitational—that will kick off at the Centurion Club outside of London the week before the U.S. Open starting June 9. Each event will be a three-round, 54-hole competition with no cuts. There will also be shotgun starts in order to fit the events in a shorter time window, along with a team component, with 48 players divided between 12 squads. Five of the events will be held in the United States. Those sites are Pumpkin Ridge Golf Club in Portland (July 1-3), Trump National Golf Club in Bedminster, N.J. (July 29-31), the International in Boston (Sept. 2-4), Rich Harvest Farms in Chicago (Sept. 16-18) and Trump Doral (Oct. 29-31). Other hosts include Stonehill Golf Club in Bangkok and Royal Greens Golf Club in Jeddah.

The first seven events will each boast $25 million purses, $20 million for individual prizes and another $5 million for the team competition. The eighth event will offer $30 million for the top three players of the season, with another $50 million for teams in total prize funds.

On Tuesday, May 31, LIV Golf announced the players who signed up for the opener in London, an event that is headlined by Dustin Johnson. The two-time major winner was previously linked to the fledgling circuit, although Johnson came out with a statement in February pledging loyalty to the PGA Tour. But Johnson's agent, David Winkle, released a statement to various outlets Tuesday saying Johnson continued to weigh the offer. "Dustin’s been contemplating this for the past two years and decided it was in his and his family’s best interest to pursue it," Winkle said. "He’s never had any issue with the PGA Tour and is grateful for all it’s given him but in the end felt this was too compelling to pass up.”

Phil Mickelson has also jumped to LIV Golf and will play in the London event, ending the 51-year-old’s three-month sabbatical from golf. The news is not necessarily surprising; Mickelson has been among the most prominent names connected to the LIV Golf operations and he noted in a February interview with Golf Digest that the PGA Tour's “obnoxious greed” had him looking elsewhere to play professionally. Moreover, Mickelson’s agent, Steve Loy, acknowledged in April that Mickelson had requested a release from the PGA Tour to play in LIV Golf's inaugural competition at the Centurion Club.

Other notable names in the field include Louis Oosthuizen, Sergio Garcia, Lee Westwood, Talor Gooch, Martin Kaymer, Kevin Na and Ian Poulter. All told, four players in the top 50 are among the participants—Johnson (13), Oosthuizen (20), Na (33) and Gooch (35)—and 16 of the top 100.

Additionally, Bryson DeChambeau and Patrick Reed will reportedly join the series when it comes to the United States. Despite DeChambeau denying rumors multiple times, his agent confirmed on June 8 that DeChambeau is leaving the tour. "Bryson has always been an innovator,” agent Brett Falkoff wrote to multiple outlets. “Having the opportunity to get in on the ground floor of something unique has always been intriguing to him. Professional golf as we know it is changing and it’s happening quickly.”

It’s very possible that a number of players will jump to LIV Golf later this summer or next season. Some could be waiting until after the U.S. Open to defect, while others are watching for the tour’s response before making their decision. Among those players linked to LIV Golf that are not in the London event include Jason Kokrak (who is sponsored by Saudi Golf) and Adam Scott (who has expressed interest in the limited schedule). Rickie Fowler has also telegraphed interest in the LIV Golf concept.

As of writing, here are those scheduled to appear at the London opener: Oliver Bekker, Richard Bland, Laurie Canter, TK Chantananuwat, Hennie Du Plessis, Oliver Fisher, Sergio Garcia, Talor Gooch, Branden Grace, Justin Harding, Sam Horsfield, Dustin Johnson, Matt Jones, Sadom Kaewkanjana, Martin Kaymer, Phachara Khongwatmai, Sihwan Kim, Ryosuke Kinoshita, Chase Koepka, Jinichiro Kozuma, Pablo Larrazabal, Graeme McDowell, Jediah Morgan, Kevin Na, Shaun Norris, Andy Ogletree, Louis Oosthuizen, Wade Ormsby, Adrian Otaegui, Turk Pettit, James Piot, Ian Poulter, David Puig, JC Ritchie, Charles Schwartzel, Hudson Swafford, Hideto Tanihara, Peter Uihlein, Scott Vincent, Lee Westwood, Bernd Wiesberger, Blake Windred.

Jared C. Tilton

What don’t we know about LIV Golf?

No broadcast partner has been announced, although more than a few eyebrows were raised when former FOX Sports President David Hill was signed by LIV Golf; mentioned above, Murdoch’s FOX Sports was originally aligned with Norman’s WGT in the mid-1990s. It appears the first event will be made available on YouTube and Facebook.

Also unclear is the role of sponsors, be it with the league or players. For example the Royal Bank of Canada stripped its logo from its staff members who played in the Saudi International, and RBC appeared to cut ties with Johnson following Tuesday’s announcement.

What players have said they don't want to be involved with LIV Golf?

Rory McIlroy has been LIV Golf’s most outspoken critic, stating he’s not comfortable with where the money is coming from. McIlroy reiterated his stance at the 2022 Genesis Invitational to Golf Digest. “Look, I’ve lived it—for the top guys, all that money really isn’t going to change their life,” McIlroy told Golf Digest’s Dan Rapaport. “I’m in a way better financial position than I was a decade ago and my life is no different. I still use the same three, four rooms in my house. I just don’t see the value in tarnishing a reputation for extra millions.”

World No. 1 Scottie Scheffler, Jon Rahm, Collin Morikawa, Justin Thomas, Jordan Spieth and Brooks Koepka have also said they will not defect to the SGL. Following Mickelson’s comments, Xander Schauffele committed to the tour as well. Perhaps most importantly, Tiger Woods pledged his loyalty to the PGA Tour at the end of 2021.

“I’ve decided for myself that I’m supporting the PGA Tour. That’s where my legacy is,” Woods said in November 2021. “I’ve been fortunate enough to have won 82 events on this tour and 15 major championships, and been a part of the World Golf Championships, the start of them and the end of them. So I have allegiance to the PGA Tour.”

What has been the response from the PGA Tour?

Some observers believe the tour’s recent purse and FedEx Cup prize money increases are a direct response to the SGL threat; however, when the tour’s new media rights deal was announced in the beginning of 2020 (a nine-year agreement believed to be valued at $7 billion), Monahan promised the money would “put us in a position to significantly increase player earnings.” In that same breath, the tour enacted a Player Impact Program in 2021 , an initiative aimed at compensating the game’s most popular names separate from how they perform on the course. Last year, $40 million was allocated for the top 10 players on the tour’s PIP standings, with $50 million assigned for 2022. The tour will also award a $50,000 bonus for any player who reaches 15 starts during the 2021-22 season.

As for the idea that players may be excommunicated from the tour if they join the SGL, Monahan remains steadfast in his declaration from January 2020: them or us. Per Monahan’s ultimatum from 2020: “If the Team Golf Concept [one of the other names used by the PGL] or another iteration of this structure becomes a reality in 2022 or at any time before or after, our members will have to decide whether they want to continue to be a member of the PGA Tour or play on a new series.” At a players meeting at the 2021 Wells Fargo Championship, Monahan repeated his position: Any player joining the Saudi-backed golf league will face immediate suspension and possible expulsion from the PGA Tour. Though questions have arisen if the tour can lawfully ban a player for life, legal experts confirmed to Golf Digest that the PGA Tour would likely win any battle challenging its authority to do so.

At the Players Championship, the tour’s flagship event, Monahan said “We’re moving on,” adding “All this talk about the league and about money has been distracting to our players, our partners and most importantly our fans. We’re focused on legacy, not leverage.”

What has been the response from golf’s other organizations?

With its strategic alliance, the European Tour— rebranded in 2022 as the DP World Tour —is in lockstep with the PGA Tour. Perhaps the biggest unknown is how Augusta National, the PGA of America, the USGA and the R&A will respond to players siding with LIV Golf; specifically, if LIV Golf players will still be allowed to compete in the Masters, PGA Championship, U.S. Open and the Open Championship. Augusta National, the USGA and R&A issued statements supporting the PGA Tour and European Tour in May 2021, yet most of the statements didn't address the playing status of those who defect. The PGA of America was direct in its answer, with CEO Seth Waugh stating at the 2021 PGA Championship that those players who joined the rival league would not be allowed in future PGA Championships or Ryder Cups.

“If someone wants to play on a Ryder Cup for the U.S., they're going to need to be a member of the PGA of America, and they get that membership through being a member of the [PGA] Tour,” Waugh said. “I believe the Europeans feel the same way, and so I don't know that we can be more clear than that. It's a little murkier in our championship, but to play, from a U.S. perspective, you also have to be a member of the tour and the PGA of America to play in our championship, and we don't see that changing.”

Waugh reiterated his stance at the 2022 PGA, calling the LIV Golf concept “flawed” and “not good for the game.”

However, the 2022 U.S. Open will allow LIV Golf players to compete. “Regarding players who may choose to play in London this week, we simply asked ourselves this question—should a player who had earned his way into the 2022 U.S. Open, via our published field criteria, be pulled out of the field as a result of his decision to play in another event? And we ultimately decided that they should not," read a statement. “Our decision regarding our field for the 2022 U.S. Open should not be construed as the USGA supporting an alternative organizing entity, nor supportive of any individual player actions or comments. Rather, it is simply a response to whether or not the USGA views playing in an alternative event, without the consent of their home tour, an offense that should disqualify them for the U.S. Open.”

Cliff Hawkins

Where might this head?

Most likely, a courtroom. The tour is adamant they have the legal authority to issue disciplinary measures, and Norman has openly expressed his desires for players to challenge that authority. Normall additionally telegraphed his litigation threats in an open letter to the tour.

"Surely you jest," Norman wrote in a February letter. "And surely, your lawyers at the PGA Tour must be holding their breath...for decades, I have fought for the rights of players to enjoy a career in which they are rewarded fully and properly for their efforts. They are one-in-a-million athetes. Yet for decades, the Tour has put its own financial ambitions ahead of the players, and every player on the tour knows it. The Tour is the Players Tour not your administration's Tour. Why do you call the crown jewel in all tournaments outside the Majors "The Players Championship" and not "The Administration's Championship?

"But when you try to bluff and intimidate players by bullying and threatening them, you are guilty of going too far, being unfair, and you likely are in violation of the law."

Antitrust issues are not new to the tour. In fact, the FTC concluded after a four-year investigation in the early 1990s that the tour had violated antitrust laws—partially due to the aforementioned rule stipulating permission for a conflicting-event release—and recommended federal action. But no action was ultimately taken, a circumstance credited to the work of then-tour Commissioner Tim Finchem (a lawyer himself who worked in President Jimmy Carter’s administration) and the tour’s lobbying mastery. Coincidentally, this clashed with Norman’s first try to challenge the PGA Tour through his attempt to launch the World Tour.

There was a 2015 class-action lawsuit brought by caddies against the tour using antitrust and intellectual property claims, an effort that proved unsuccessful. The tour has also successfully defended itself against antitrust claims from Morris Communications Corporation regarding the tour’s limitations on real-time scoring, and it prevailed in former tour player Harry Toscano’s Clayton Act antitrust lawsuit against the Senior PGA Tour. History is on its side.

Why does all this matter?

Ethics and morals aside, a divided world at the sport’s top levels could have massive ramifications in the game . Should the list of LIV Golf defectors not grow from the initial London field list, the PGA Tour would be fine; only Johnson qualifies as a player with notable accomplishments that remains in his relative prime. Essentially, LIV Golf would be a Senior Tour light with a handful of amateur and young-ish players.

However, should a high number of 35-and-younger players with playing pedigrees and popularity side with the Saudi-backed league in the following months and years, professional golf could transform into professional boxing, a sport whose competition has been watered down by rivaling governing bodies with conflicting financial interests. The sport’s relevance, and to an extent existence, would be at stake.

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Saudi glory for Van Gils

The final stage of the 2022 Saudi Tour ended, as expected by a bunched sprint and Dylan Groenewegen proved he was the fastest man of the pack claiming a second success on the event. After his master piece on the decisive hilltop finish of stage 4, Maxim Van Gils wins this 2nd edition of the Saudi Tour. In the final general classification, the young Belgian wins by 36’’...

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Saudi Arabia

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Saudi Arabia Tour: The Forbidden Kingdom

The Saudi Arabia tour is a journey into the forbidden kingdom of Saudi Arabia.

As the birthplace of Islam, Saudi Arabia has been shielding itself from the eyes of the west for a long time. Now the Kingdom is moving in huge steps towards modernization and openness.

Saudi Arabia is a country with a with a long and rich history. It has a vibrant cultural pedigree aside from its glitzy oil-rich modern cities.

Explore Nabatean heritage equal to what Petra offers in terms of Nabatean architectural remains.

See the rock-hewn splendors of UNESCO World Heritage site Mada’in Saleh and Mada’in Shoeb.

Most of the great empires of the ancient world traded with the Arabian Kingdoms that commanded the important spice trade routes in the peninsula.

Experience colorful markets, desert landscapes, rock engravings, ancient monuments. In addition, visit traditional mud-brick cities and imposing fortresses.

Choose to visit Saudi Arabia now! Explore its enigmatic and intriguing culture. You will be richly rewarded.

Visit, Saudi Arabia, a nation that is seldom exposed to the eyes of the outsiders.

• UNESCO World Heritage site of Madain Saleh
• Mount Souda, Khamis Mushayt, Habala & Hamsan Villages
• Ushaiger Historic Village
• Al Ahsa/Al Hafuf, considered the largest oasis in the world

Extension to Gulf States Offered

View a detailed itinerary:.

• Saudi-Arabia-Tour-2023

Mada’in Saleh, Saudi Arabia Tour

Day 1: Arrival in Jeddah

Arrival transfer to hotel.

Day 2: Jeddah

Full day tour. We start with a four hour walking tour of the Historic Al Balad District, situated on the eastern shore of the Red Sea. Visit the colorful bustling Bangalah Fish Market. Experience lunch at the fish market’s on-site restaurant. You can enjoy the fresh catch as you prefer.

Continue exploring the port and cornice

Day 3: Fly to Abha

We visit Muftaha Village (artists’ colony) and traditional markets/art galleries.

Day 4: Abha

Visiting Mount Souda, Khamis Mushayt, and Hamsan Village. We first stop at the top of Mount Souda, located in the Hejaz Mountains; then continue to Khamis Mushayt. Continue to Al Hamsan Traditional Village.

Day 5: Fly to Al Ula

Al Ulla is located in the Wadi Al-Qura, a valley oriented north-south between the lava fields of the Harrat 'Uwayrid, and the sandstone massif of the Jibal Ath-Thumayid.

Day 6: Al Ula

We visit the Lion Tombs of Dadan. Following this visit we continue to Jabal Ikmah (mountain). Our day ends with a stroll through the outdoor Old Town Market featuring local artisans, entrepreneurs, handicraft stores, local specialty foods, cafes and more.

Day 7: Al Ula - Hegra (Madain Saleh)

We depart for a 3 hour exploration of the immense archaeological site of Hegra/Maiden Saleh. Afterwards, we visit the Hijaz Railway #21. Dinner at a local restaurant. Return to the hotel.

Day 8: Drive to Hail

Hail has been the gateway to the desert. From the city you can see the Aarif citadel on a mountain. Visit the Earif Fort and the Qashlah Fort, which can only be viewed from the outside

Day 9: Hail – Jubbah – Sakaka

We drive to the UNESCO World Heritage site Jubbah, which features some of the best rock-art in Saudi Arabia.

Then visit Jubbah Naif Palace Museum. Afterwards, drive to the town of Dumat Al Jandal, which dates to the 10th century B.C.

Visit the sites and onward to Sakaka, one of the longest-inhabited places on the Arabian Peninsula.

Day 10: Buraydah - Hail

Depart at 800 am to visit Buraydah’s lively camel market located just a short distance outside modern-day Buraydah. Return to the city and enjoy a visit to the Dates Market. Afterwards visit Al Mudaifar Mosque. Also visit the 11th century Al-Shenana Tower.

Day 11: Ushaiger - Riyadh

Drive to Riyadh in route visit Ushaiger and en-route we visit Al Musaugef Museum. We visit the Al Salem Museum then a walking tour through Ushaiqer Heritage Village. Lunch at a local restaurant and continue three hours to Riyadh. Arrive Riyadh dinner at local restaurant and transfer to the hotel

Day 12: Riyadh

A full day tour. Visit The Saudi National Museum, The King Abdul Aziz Historical Center (including Murabba Palace and Al Masmak Fortress), Sky Bridge in Kingdom Center and Dira Souq.

Day 13: Riyadh - Al Hafuf

Early departure by road to Al Ahsa/Al Hafuf, (3 hr drive). Visit the Al Qara caves, consisting of calcareous sandstone, and sedimentary rock of clay and lime. Continue to the Ottoman Turkish Fort (see outside only)17th Century AD and the mosque it houses within its walls built in 1571 A.D. Onward to the traditional Qysaryyah Souq, the most popular market. Then dinner at local restaurant.

Day 14: Al Hafuf - Dammam

This morning drive approx. 1 hr 45 minutes to Dammam, the oil hub of Saudi Arabia. Visit King Abdulaziz Center for World Culture located in Dhahran, en-route. We also visit the museum of Dammam or one of the other private museums. Transfer to hotel. Evening at leisure.

Day 15: Depart

Transfer to the airport for the flight home.

Trip Length

15 days Begins in Jeddah and ends in Riyadh. Or continue onto our Gulf States tour.

February 14-27 & October 31-November 13, 2023

2023: $8850. Price based on group size 6-12 participants. Single Supplement: $1320 Plus flights within the tour (estimate): $335

Accommodations

4- 5* Hotels or best available 3-4* in smaller towns.

Maximum 12 guests

Included Meals

All Breakfasts, 13 Lunches

Reading List

Saudi Arabia Reading List

Trip Preparations

Saudi Arabia E-Visa Information

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Abha Saudi Arabia

Al Ula Saudi Arabia

Al Jouf Saudi Arabia

Al Qassim Saudi Arabia

Ushaiger Saudi Arabia

Riyadh Saudi Arabia

Dhahran Saudi Arabia

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A blast from the past: The story behind Saudia's new logo

Introducing a brand-new Saudia…

It’s a fascinating time for aviation in Saudi Arabia – from a new national carrier to the first Saudia flight to operate at Red Sea International Airport. And here’s the latest announcement, as reported by the Saudi Press Agency.

Saudia has unveiled its new brand identity and livery, bringing back the iconic three-striped design with a vibrant and recognisable Saudi green.

If the new brand image looks familiar to you, that’s because it’s a reworked logo and font used by the airline from 1971 to 1996. While the logo is a blast from the past, the rebranding “marks the beginning of a new era” for the airline.

According to Saudia, the new identity reflects its commitment to modernisation and includes colours that hold deep symbolism in the Saudi identity. It features three distinct colours: green, blue, and sand.

  View this post on Instagram   A post shared by SAUDIA (@saudi_airlines)

Green symbolises the national pride, culture and hospitality of Saudi Arabia, representing the flag and the palm tree. Blue symbolises the Kingdom’s seas and skies, drawing inspiration from them for future groundbreaking initiatives. Lastly, sandy brown signifies the richness and authenticity of the homeland, highlighting its deep-rooted heritage.

The launch of the new identity marked the announcement of a series of initiatives within the digital transformation project framework. The airline has introduced a unique “Saudia” virtual assistant, allowing guests to streamline booking and flight procedures using advanced technology.

The rebrand also encompasses new uniforms for cabin crew and ground staff.

“We are experiencing a new era and a very exciting time for Saudia. The name and logo of Saudia are integral parts of the Kingdom’s aviation history and development, and our people share a special emotional connection with the brand. We have incorporated this rich heritage into our new identity, adding elements that reflect our visionary approach, poised to captivate the world,” explained His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group.

What do you think of Saudia’s new brand identity?

Visit: @saudi_airlines

Images: Social