marketing sustainable tourism

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Tourism Planning and Destination Marketing

ISBN : 978-1-78756-292-9 , eISBN : 978-1-78756-291-2

Publication date: 29 November 2018

At the core of understanding the practice of marketing sustainable tourism lies an appreciation not only of the evolution of the concept of sustainability, but also of the co-productive process between consumer and producer. This chapter establishes a conceptual overview on sustainable tourism and its alternative terms (ecotourism, responsible tourism, soft tourism, ethical tourism). Its origins stem from the pivotal works of the Brundtland Report. The author considers the complex structures that interact with the tourism industry, such as the social, environmental and economic impacts of tourism in vulnerable or sensitive climates. For example, in Central Thailand, cities such as Bangkok have experienced rapid urbanisation as well as burgeoning tourism. This has resulted in high levels of air pollution from traffic congestion and manufacturing, while escalation in the tourism industry places burdens on waste management systems. Further strains on waste management in both the Eastern and Southern regions, particularly along the coastlines, which suffer from high levels of coastal litter, are attributed to the rising tourism industry – a process other popular destinations have undergone, such as Costa Rica. Examination of cases such as Thailand will elicit further discussion of public awareness of the impacts of the tourism industry in vulnerable climates. Lastly, the chapter will look at cases of demotion or de-marketing of tourism in certain regions in order to limit the number of visitors, such as that of the Blue Mountains National Park in Australia. In addition to the case studies reviewed in this chapter, there is a practice exercise in developing an environmental performance index, based on existing data on country-specific environmental performance.

• Sustainable tourism
• Sustainable development
• Biocapacity
• Tourist carrying-capacity
• Marketing mix
• Responsible tourism
• De-marketing
• Triple bottom line
• Natural step framework
• Rebound effects

Eiseman, D. (2018), "Marketing Sustainable Tourism: Principles and Practice", Camilleri, M.A. (Ed.) Tourism Planning and Destination Marketing , Emerald Publishing Limited, Leeds, pp. 121-140. https://doi.org/10.1108/978-1-78756-291-220181006

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A guide to marketing sustainable tourism services.

In Blog , marketing , Travel Industry .

By Tom Mcloughlin, Founder, SEO Travel

Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy our household energy from. Travel is an industry where sustainability ties into plenty of different areas, meaning that a lot of different businesses are having to consider their environmental impact and how they can reduce this.

If you offer sustainable tourism services, or are trying to appeal to customers committed to sustainable travel, a tailored marketing strategy is the best way to ensure you’re sharing the right kind of message that your target audience will respond to. In this article, we share some of the key statistics about why sustainable tourism is so important at the moment, along with actionable advice on how to promote sustainable services with your marketing strategy.

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Sustainability in Tourism

Sustainability has been a significant focus in the travel industry for some time now. Over 5% of global greenhouse gas emissions can be attributed to tourism activity, with this figure predicted to rise to 25% by 2030, seriously impacting the global climate crisis. ( Source )

As a result of this, sustainable tourism has emerged as a growing trend that many businesses in the travel industry are starting to get behind. It has been defined by the UN World Tourism Organization as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”. Instead of putting economic goals at the forefront of their service offering, sustainable tourism businesses instead consider how they can offer an outstanding travel experience to their customers whilst having as minimal impact on the environment as possible.

Related trends like ‘slow travel’, ‘ecotourism’ and even ‘staycations’ all have similar goals in their pursuit of a new approach to travel that is much more mindful of its potential consequences. There’s a rising demand for these kinds of services, with the market for sustainable travel and tourism expected to grow by $235.21 billion between 2021 and 2025. ( Source )

Sustainable tourism services can be anything from eco-friendly tour packages to transport providers that use green energy to power their vehicles. It can also involve tourist attractions and activities that operate in harmony with the environment and local population, utilising the skills and resources of the nearby area to limit environmental and also economic damage.

As awareness of the impact of climate change grows, along with an understanding of how travel and tourism contribute to it, it’s important that more and more travel businesses consider adopting a sustainable angle or approach to their services. Not only will this benefit you in terms of meeting the demand of eco-conscious customers, but it’s a necessary step in playing our part in protecting the planet.

Why Do You Need a Tailored Marketing Approach?

There’s a definite demand for sustainable tourism services and offerings from travel companies, but you might be wondering why you can’t just use a classic marketing strategy to advertise what you offer. You can, of course, but there are considerable benefits to adopting a tailored approach to specifical market your sustainable tourism services.

Whether you’re a company that exclusively offers sustainable tourism services and experiences, or they’re just a part of your service offering, you’re going to be targeting a specific kind of customer. The most successful marketing campaigns are the ones that have a particular section of your audience in mind, so if you want to make an impact, it’s important to tap into exactly what this group of customers is looking for.

A 2020 survey found that 65% of Gen Z travellers and 51% of millennial travellers are most concerned about sustainable tourism, with Gen Z being the demographic that cares the most about the topic. If you’re marketing sustainable tourism services, you should be aware that customers in these demographics are going to be the most interested, and adapt your strategy accordingly to include approaches that work well for this audience. ( Source )

The above point is particularly relevant if these aren’t demographics that you have solely advertised to before. You’ll need to consider the kinds of social media platforms they’re most active on, the kinds of imagery they’re likely to be engaged by, and also the pain points and motivators that are exclusive to these groups.

Customers seeking sustainable tourism options are also usually going to be looking for these services in particular, not just travel experiences that have sustainability as an added bonus. So instead of having other features or benefits at the forefront of your marketing messages, sustainable tourism marketing needs sustainability at its heart if you’re going to reach the kinds of people that are specifically seeking these services.

Another point to consider is that the target audience for these services is going to be concerned with travelling to their trip or activity destination as well as the sustainability of the experience itself. Consider how you can promote more eco-friendly methods of transport as part of your marketing strategy and even offer discounts for things like public transport users to encourage this.

Finally, remember that 52% of today’s consumers are interested in supporting brands with sustainable values, with 55% of consumers saying that they’d happily pay more money for a more sustainable product. Many sustainable travellers are seeking tourism services offered by brands that are sustainable in everything they do, not just the experiences they offer, so it’s important to consider how you’re going to convey this through your marketing as well. ( Source )

6 Tips for Marketing Your Sustainable Tourism Services

Get specific with your target market.

We’ve already mentioned that the most effective marketing campaigns are the ones that have a very specific target customer in mind. If you’re looking for the best ways to advertise your sustainable tourism services, first identify the kinds of travellers that are likely to want to pay for them.

You need to dig into this more than just ‘environmentally conscious consumers’. What age are they? What kind of background do they come from? What are their personal values? What kinds of travel experiences are they seeking and what other travel services do they pay for? 

As with most kinds of customer research, you should also take note of the platforms your target customers use, the kinds of content they engage with the most and any particular style or tone features that they respond best to.

Take this further by identifying what motivates your target market to travel sustainably and the kinds of experiences they want to get from this. Align these motivations with your unique selling points, and you’ll have the basis of a marketing approach that focuses on precisely what your ideal customer is looking for from a sustainable brand.

Lead with Your Impact

It’s a well-known piece of marketing advice that you should promote the experience or outcome that a product or service offers your customers instead of the specific features or benefits. When it comes to marketing sustainable tourism services, you should focus on the impact that your customers are going to make by travelling with your company.

For example, if you donate a portion of your profits to charity, let potential customers know exactly what this will achieve. ‘Every trip you book helps us release 5 more endangered birds back into the wild’ gives a much clearer idea of the impact your company has than making a general claim about supporting social causes.

Potential customers are going to be much more motivated to book with you if your marketing content tells them exactly how this will make a sustainable difference. Focus on the details and make your messaging as personal as possible so that your audience really feels like they’re having a positive impact. 

Share Unique Advice

A key part of sustainable tourism is offering activities and experiences that have minimal impact on the environment and also supporting local people and businesses that help to keep a destination’s economy functioning. A great way to do this is to create content that offers unique, insider knowledge on things to do and places to go in the destination(s) you offer services, giving your customers tailored advice that helps them enjoy a more sustainable trip .

You can write guides and recommend places yourself, or you can take a more authentic angle and create content interviewing local people and asking for their advice as well. This works well in both a written and a visual format, especially if you create videos that allow for a much more personal and engaging approach.

Promote Relevant Sustainable Businesses

If your customers are seeking out sustainable tourism services then they’ll likely be looking for as many ways as possible to make their whole trip more environmentally friendly. You can appeal to this by partnering with other sustainable businesses that offer complimentary services and then promoting them through your marketing material and directly to customers about to travel.

Not only will this help to improve your customer’s experiences and demonstrate a proper commitment to sustainability , but partnerships are also a great marketing approach that can help to grow your audience. You can encourage the businesses you partner with to promote your services as well, helping you to reach new potential customers and potentially tap into new demographics you haven’t targeted before.

Pitch to Younger Travellers

A study on Millennial travellers found that 86% of customers aged between 18 and 29 consider sustainable travel options to be important when they’re booking a trip. This is the key demographic that you should be marketing your services towards, which means that you need to tap into what they’re looking for from marketing content. ( Source )

First, think about the best formats to reach these potential customers. Video content, especially short-form video, is particularly popular amongst this demographic at the moment, along with marketing content that can be easily shared on social media platforms or interacted with.

If you’re using a social media marketing approach, remember that platforms like TikTok and Instagram are much more popular than sites like Facebook. These potential customers are also much more likely to engage with your brand on these platforms than through conventional customer support systems, so make sure that you’re monitoring activity and interacting with your followers.

Stay Honest

It can be tempting to inflate or exaggerate your commitment to sustainability in your marketing material, especially if you’re trying to catch your customer’s attention with impressive claims. But it’s really important to remember that consumers of sustainable tourism experiences are going to be more committed to doing the research to find brands with values they want to support, meaning that false claims might quickly get found out.

As a brand, gaining and retaining your audience’s trust is incredibly important. You should shout about your sustainability efforts in your marketing content, but be sure to back this up with real evidence and avoid overstating or misrepresenting yourself.

Trust is incredibly important when you’re building a following and establishing a brand image, and our customers will appreciate honesty. If there are areas where you know your business could do better in its sustainability efforts , be open about this and the steps you’re trying to take to improve. This is likely to gain the attention and respect of customers that are also trying to make more sustainable choices, as well as deepen your audience’s trust in your brand.

Sustainable tourism is a topic that encompasses a variety of different brands and their service offerings. It’s an integral part of ensuring the future of the travel industry and setting a precedent that sustainability must be considered across every aspect of running a business , and knowing how to market your sustainable services is a great place to start with this.

If you’re looking for advice on developing a marketing strategy for your sustainable travel brand, get in touch with SEO Travel for a chat and to find out more about the range of marketing services that we offer. We’re a travel marketing agency that donates 100% of our profits to selected charities , so can also offer advice on using your brand as a vehicle for social change.

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Enhance Your Tourism Marketing Strategies With Climate Contribution

The travel and tourism industry contributes anywhere from 5 percent to 8 percent of total global greenhouse gas emissions and consumers are aware of this impact. Your customers are increasingly prioritizing sustainability in their travel choices.

The industry is adapting to growing consumer demands for sustainability . As eco-friendly trends gain momentum, tourism marketing is evolving to highlight how companies are implementing greener practices.

This guide will show you how adopting sustainable measures can attract eco-conscious travelers, boost your brand’s reputation, and ultimately increase your revenue . We’ll walk you through the essential steps to make your tourism business more sustainable and discuss the most effective marketing strategies to promote your eco-friendly initiatives.

What Is Sustainable Tourism Marketing?

Sustainable tourism marketing involves promoting travel experiences and destinations in ways that prioritize environmental conservation, cultural preservation, and social responsibility. This approach is aligned with current tourism trends that emphasize protecting the environment, preserving local cultures, and uplifting communities. By implementing marketing strategies that highlight green practices, boost local businesses, and emphasize the importance of sustainability, businesses can enhance their tourism marketing efforts.

This style of marketing not only helps reduce the negative effects of tourism but also spreads the benefits, ensuring that travel is a force for good. It aims to attract travelers who care deeply about the impact of their journeys, drawing in a dedicated audience that values responsible travel.

How Marketing Sustainability In Tourism Impacts Businesses

Marketing sustainability in tourism is essential for businesses looking to address consumer concerns about environmental impact and demonstrate their commitment to reducing their carbon footprint . By transparently showcasing your sustainable practices—whether that’s through reducing energy usage, supporting local conservation efforts, or using sustainable materials in your operations—you not only address these concerns but also create a unique selling point .

So how does this affect your company’s bottom line?

Here are a few compelling statistics demonstrating why your tourism business should start incorporating sustainable practices:

• Consumer Demand: A staggering 74% of consumers are more likely to purchase from companies transparent about their sustainability efforts, such as achieving carbon neutrality or using eco-friendly product labels like ‘biodegradable’. This preference is even more pronounced among younger consumers, with 80% altering their shopping habits based on a company’s social responsibility and environmental impact.
• Increased Spending: Consumers are willing to spend more with companies that make a corporate social responsibility pledge. The research shows that 77% of consumers are likelier to spend more with such companies, indicating that integrating sustainability into your marketing can directly influence purchasing decisions.
• Brand Loyalty: Sustainability also significantly impacts customer loyalty. According to the Capgemini Report, 77% of consumer products and retail organizations found that sustainability leads to increases in customer loyalty. Additionally, products with ESG-related claims saw a 28% cumulative growth over five years, compared to 20% for products without such claims.
• Competitive Advantage: With only 25% of consumers not actively seeking sustainability information, the vast majority do, and many express frustration at not being able to easily identify environmentally friendly companies. This presents a significant opportunity for brands that effectively communicate their sustainability initiatives.
• Future Growth: The push towards sustainability is not just a trend but a growing economic force. McKinsey’s analysis projects that demand for net-zero offerings could generate up to $12 trillion in annual sales by 2030 .
• Regulatory and Social Pressure: As regulations tighten and social expectations grow, companies that preemptively adopt sustainable practices are better positioned to navigate future challenges and maintain a positive public image.

Want more juicy statistics about sustainability in ecommerce? Download our State Of Sustainability In Ecommerce Report to see what the data from our survey of 10K global consumers reveals.

How To Make Your Tourism Business More Sustainable

Making your business stand out in the tourism industry and meet consumer demands for sustainable options begins with actually making your tourism business more sustainable.

• Seek Green Certifications and Awards: Obtain green certifications from recognized environmental organizations to lend credibility to your claims. Display these certifications prominently in your marketing materials and on your website.
• Showcase Sustainable Practices: Use your platforms to highlight sustainable practices your business has adopted, such as using renewable energy sources, reducing water usage, and employing locals. Share stories and visuals that demonstrate these efforts in action. See how EcoCart’s Impact Page & Counter seamlessly showcases your sustainability efforts in real time.
• Educate Your Audience: Regularly post content that educates travelers on the importance of sustainable tourism and how they can make eco-friendly choices. This could be through blog posts, newsletters, or social media campaigns.
• Offer Sustainable Choices: Provide customers with sustainable options, like offsetting emissions produced by the trip, eco-friendly accommodations, travel packages that benefit local communities, or activities that do not harm the environment. Make these options easy to find and attractive.
• Partner with Like-Minded Businesses: Collaborate with other companies that prioritize sustainability to broaden your impact and reinforce your brand’s commitment to environmental responsibility.
• Engage Locally: Involve the local community in your tourism offerings. This can include promoting local artisans, food producers, and cultural experiences that support the local economy and reduce environmental impacts.
• Measure and Report Impact: Keep track of the impact your sustainability initiatives are making and share these results with your audience. Transparency builds trust and can motivate others to choose your business. See how EcoCart’s Sustainability Insights Dashboard lets your business track its progress in real time.

12 Sustainable Tourism Marketing Strategies

Once you have your ducks in a row, it’s time to weave sustainability into your existing marketing strategy. These tourism marketing strategies are a great start:

1. Create A Sustainability Statement

A sustainability statement outlines your plans to becoming a net zero emissions business. Start by clearly defining what sustainability means for your tourism business. This might include reducing carbon emissions, conserving water, minimizing waste, or promoting local biodiversity.

Here are the general steps for creating a sustainability statement with substance:

• Conduct a sustainability audit to see where your greatest emissions are coming from. This audit should cover all aspects of the business, from energy usage and transportation to food services and waste management. Utilize tools and methodologies that align with international standards to ensure the audit is thorough and credible.
• Set specific, measurable sustainability goals such as reducing greenhouse gas emissions by a certain percentage within a defined timeframe.
• Next, develop a sustainability program based on the audit’s findings. Implement targeted sustainability initiatives and discuss your commitment to these practices through in your sustainability statement.

Want to know where your business stands? Get your sustainability scorecard with our quiz:

2. Allow Customers To Offset Their Trips During Booking

Weave sustainability into every step of the customer experience by allowing customers to offset emissions produced by their online bookings with EcoCart’s Climate Contribution Widget . This innovative feature seamlessly incorporates into the online checkout process, offering customers the opportunity to offset the carbon emissions associated with their journeys.

When a customer books a travel service or product, the widget calculates the carbon footprint of their trips based on mode of transportation, route per leg of the journey, and each stage of the trip. This calculation is powered by EcoCart’s Product Emissions Calculations , which utilize an extensive database of certified carbon offset projects and up-to-date lifecycle assessment data to ensure accuracy.

This feature serves as a significant differentiator in the competitive tourism market. The transparency provided by real-time calculations helps build trust and customer loyalty.

Learn more about how EcoCart’s Travel & Tourism Solution can make your travel business more sustainable.

3. incorporate sustainability in your content marketing.

Create engaging content that highlights your sustainability efforts. By creating content that highlights your sustainable practices, you can engage and educate your audience about the importance of eco-friendly travel. For instance, a blog series documenting your transition to sustainable operations, testimonials from customers who have experienced your green initiatives, or a video showcasing your eco-friendly facilities can significantly enhance your brand’s appeal.

EcoCart’s Sustainability Marketing Toolkit can further elevate your efforts by automating many aspects of your sustainable marketing strategy. This toolkit includes features that help you measure and communicate the impact of your eco-friendly practices, such as carbon footprint calculators and real-time reporting.

With EcoCart, you can provide transparent and quantifiable evidence of your sustainability efforts, making your marketing messages more credible and compelling to environmentally conscious travelers.

4. Create Social Media Campaigns Around Sustainable Travel

Social media is one of the most effective marketing channels your tour business can use. You’ll first want to understand where your target audience hangs out on social media. Gen Z , for example, is on TikTok and Snapchat whereas Millennials are on Facebook and Instagram. Launch campaigns that feature your sustainable practices on various social media platforms so that you reach the widest audience.

Here’s how to promote sustainable tourism on social media platforms quickly and easily:

• Use hashtags like #EcoTravel or #SustainableTourism to increase visibility and hop on social media trends quickly so that the platforms are more likely to promote you to new audiences.
• Encourage guests to share their green experiences while on their trips, which provides social proof and amplifies your message across these platforms.
• Create polls on which Climate Contribution Projects your business should support next to increase engagement and also do a bit of audience research.

5. Tap Into Influencer Marketing

Partner with travel influencers who focus on eco-friendly travel. Their endorsement can lend credibility to your sustainability claims and help you reach a broader audience that values sustainability.

Begin by identifying influencers who not only have a significant following but also align with the values of sustainable tourism. These influencers often have engaged audiences who trust their recommendations and are passionate about the environment. You can ask to see their media kit to learn about their engagement rates.

To effectively partner with these influencers, consider creating collaborative content that highlights your company’s sustainability efforts. For instance, invite influencers to experience and showcase eco-friendly activities such as guided eco-tours, conservation projects, or visits to renewable energy facilities. Encourage them to share their genuine experiences and insights, which can lend credibility to your sustainability claims.

Moreover, develop a campaign around hashtags that both resonate with eco-conscious travelers and enhance the visibility of your content. Use specific, memorable hashtags that relate to sustainability in travel, like #EcoTravelWithUs or #SustainableStay. This not only helps in tracking the performance of the campaign but also in creating a community around sustainable tourism.

Finally, ensure that your collaboration with influencers includes actionable tips that their audience can follow with your business, such as offsetting their trip’s carbon footprint , choosing eco-friendly accommodations, or supporting local green businesses. By providing these actionable insights, you create value for the audience, encouraging them to engage more deeply with eco-friendly travel practices.

6. Highlight Green Efforts In Email Marketing

Email marketing remains a powerful tool for engaging with tourists and promoting sustainable tourism. To maximize its impact, focus on crafting regular newsletters that not only inform but also inspire your audience. Start by detailing the specific initiatives your business has undertaken to make a positive environmental impact. For instance, you could showcase your efforts in reducing carbon footprints, partnering with local conservation projects, or using eco-friendly materials and practices.

Also, consider highlighting seasonal promotions that tie into local conservation efforts, which can entice travelers to participate in activities that contribute to the area’s sustainability.

By incorporating vivid images and real stories from tourists and locals alike, your newsletters can vividly demonstrate the positive impacts of these sustainable practices, making your marketing message both engaging and educational.

7. Optimize for Sustainable Keywords

A good portion of consumers do their research through search engines before committing to a purchase. Optimizing your website content for said search engines is an effective way to attract visitors online.

Start by conducting thorough keyword research to identify terms that potential customers are using to search for eco-friendly travel options. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help you discover popular and niche keywords related to sustainable tourism. For instance, phrases such as “eco-friendly accommodations,” “green travel destinations,” or “sustainable tour packages” might be highly relevant.

Once you’ve identified the right keywords, integrate them strategically into your website. This includes placing them, in order of impact,

• page titles
• blog post content
• main page content

This will improve your search engine visibility. However, it’s important to use keywords naturally and avoid overstuffing, as search engines penalize websites that attempt to manipulate search results with excessive keyword usage.

While you’re making all of that optimized content, be sure to create high-quality content that addresses topics of interest to eco-conscious travelers. For example, blog posts about the benefits of sustainable travel, guides on minimizing one’s carbon footprint while traveling, or highlights of your eco-friendly practices can engage readers and boost your site’s relevance and authority. By optimizing your website for sustainable keywords, you not only improve your visibility on search engines but also attract a more targeted audience, which is likely to convert into bookings or inquiries.

Want to learn more about SEO? Read through these basic SEO guidelines to start implementing on your website.

8. Offer Immersive Experiences

Offer virtual reality tours of the Impact Projects that your business contributes to so that your customers can see how their purchase will impact the communities and environments directly. This virtual engagement not only enhances transparency but also deepens customer loyalty by making the impact tangible. Potential features could include interactive elements where viewers can speak to community members or participate in decision-making processes virtually.

Integrating real-time data, such as progress metrics or environmental benefits, could enrich the experience. By allowing customers to virtually visit project sites, you provide a compelling narrative of positive change, encouraging continued support and involvement.

9. Launch A Green Loyalty Program

Loyalty programs, by themselves, are impressive powerhouses that boost revenue and customer retention. Develop a green loyalty program that rewards customers for making sustainable choices, such as choosing a low environmental impact travel option or to offset emissions produced by their travel option. Rewarding customers for opting into sustainable actions is a way to further solidify customer loyalty and retention with a very specific and dedicated target audience.

10. Embed Interactive Web Elements

Interactive web elements not only engage visitors but also empower them with information that can influence their decisions and behaviors. For tourism marketers, incorporating tools like carbon footprint calculators on their websites can be particularly effective. These calculators allow travelers to estimate the environmental impact of their travel choices, from flights to hotel stays. By providing this data, you help visitors make more informed, eco-friendly decisions. Providing options for carbon offsetting directly on the booking pages can further integrate sustainability with the entire customer experience.

For example, integrating a tool like EcoCart’s Sustainability Insights Dashboard can add a significant value to your website. By embedding this feature, businesses can monitor their carbon emissions and offset impacts in real-time.

11. Highlight User-Generated Content

Encourage your customers to post their own content showcasing their sustainable travel experiences at your locations. User-generated content such as photos, videos, and testimonials provide authentic insights into your sustainable practices and enhance credibility, making your marketing efforts more relatable and effective.

Start by creating a catchy, sustainability-themed hashtag. Encourage your guests to tag their eco-friendly adventures using this hashtag, creating a vibrant, searchable content stream that acts as a living testimonial to your brand’s commitment to the environment. To add an element of excitement, run a photo or video contest with prizes that promote further sustainable activities, like discounts on future eco-friendly tours or free eco-friendly travel gear.

12. Showcase Positive Online Reviews

Actively promote and manage online reviews focusing on your sustainability efforts. Positive reviews can significantly influence potential customers by highlighting your commitment to sustainability.

To effectively showcase these reviews, start by encouraging your customers to share their experiences, particularly those that emphasize your commitment to sustainability. You can facilitate this by sending follow-up emails post-visit, or by providing incentives like discounts on future bookings for those who leave a review.

Once you have gathered reviews, actively promote the best testimonials across your marketing channels. Feature them prominently on your website, share them in your newsletters, and post them on social media platforms. Ensure that these reviews are visible to all website visitors by creating a dedicated section or a dynamic feed that updates with new reviews.

Engaging with reviews is as important as showcasing them. Make it a practice to respond to all reviews, both positive and negative. This interaction demonstrates your brand’s dedication to customer satisfaction and continual improvement in sustainable practices. When addressing negative reviews, offer solutions and show your willingness to make things right. This proactive approach not only rectifies issues but also publicizes your commitment to responsible tourism.

Sustainable Travel & Tourism Marketing Options By Business Size 

No matter the size of your tourism business, EcoCart offers tailored solutions to make sustainable marketing straightforward and effective. Our Travel and Tourism solution calculates the emissions per trip, based on the route, transportation modes, and each leg of the trip.

Up to $50K in total monthly revenue 

For businesses with up to $50K in total monthly revenue, EcoCart provides a do-it-yourself model with software specifically designed for carbon accounting and offsetting. This allows small businesses to manage their carbon footprint independently while leveraging technology and digital marketing to promote their green initiatives effectively.

Our out-of-the-box Climate Contribution Checkout Widget automatically calculates emissions per product and the amount to contribute to offsets.

$50K-$100K in total monthly revenue 

Businesses generating between $50K and $100K in total monthly revenue can benefit from EcoCart’s integration capabilities, seamlessly linking with their existing tech stack for a holistic approach to sustainable marketing. We currently integrate with:

• Shopify – Elevate your Shopify store’s sustainability effortlessly with EcoCart. Our ready-to-use Shopify integration allows merchants to seamlessly integrate sustainable ecommerce solutions without requiring additional development resources.
• Tapcart – Integrate EcoCart with Tapcart in your native mobile app to offer a climate contribution option at checkout. Add the EcoCart checkout widget to your app cart and include Product Detail Page (PDP) injections for enhanced transparency. This strategy enhances the shopping experience and fosters deeper loyalty among your dedicated customers.
• Recharge – Enable shoppers to offset the carbon emissions of their orders with the EcoCart and ReCharge integration. This allows customers to choose the frequency of their product deliveries and opt to either offset emissions themselves or have them offset on their behalf.
• Yotpo – Use Yotpo in combination with EcoCart to enhance your brand’s sustainability. By integrating Yotpo Loyalty & Referrals and SMSBump, you can incentivize, reward, and thank customers for reducing their carbon footprint effectively.

Over $100k in total monthly revenue 

For enterprises earning over $100K in monthly revenue, partnering with EcoCart can help develop a comprehensive sustainability program. EcoCart’s expertise in building and implementing customized sustainability solutions can help larger businesses amplify their impact, improve customer loyalty, and boost their market position through advanced sustainable practices and reporting.

Use our API to weave your calculations and offsets right into your native marketing strategy.

Make Your Tourism Business More Sustainable With EcoCart

Elevate your tourism business’s sustainability with EcoCart’s comprehensive tools. Whether you’re starting or enhancing your eco-friendly initiatives, EcoCart provides customized solutions, including the Impact Page & Counter and the Sustainability Insights Dashboard. These tools help you monitor and offset your environmental impact while transparently showcasing your efforts to customers. This open communication builds trust and loyalty among eco-conscious consumers. Connect with EcoCart today to advance your sustainability practices and stand out in the tourism industry. Make a move towards a greener future by integrating EcoCart into your business strategy.

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Sustainable tourism

Related sdgs, promote sustained, inclusive and sustainable ....

Description

Publications.

Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

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• January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
• January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

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Marketing sustainable tourism and its policies through community engagement- An Indian context

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• Published: 14 November 2023

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• Arbuda Sharma 1 &
• Charru Hasti 2  

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Tourism and hospitality industry creates opportunities for the states to improve cultural exchange, economic growth, self-employment, and quality of living. Sustainability of tourism has become a global challenge due to several factors such as environment's encumbrance and global health emergencies. To boost this industry, policies and schemes are implemented and marketed to support all scales of tourism-related businesses and engage local communities. This research outlines and explores these policies and their role in promoting tourism-driven self-employment of local communities through homestays in the Himalayan state of Uttarakhand in India. It studies the factors that enable or hinder the sustainability of these homestays. It explicates the challenges in the uptake of these policies in terms of inadequate promotion and complex requirements of registration, among others. We have used multi-method approach for the study. We deployed grounded theory to explore the factors, interpretive structural modeling to determine the relationships among the factors, and case study method to validate the findings. The results indicate that government support, environment's sustainability, region's holistic development, efficient hospitality and service, effective promotion strategies and community engagement are the driving factors for the sustainability of small-scale homestay businesses. The challenges entail region's under-development, limited technology adoption, unmet travelers' expectations, competition from the commercial properties, lower revenues, high overhead costs, and limited training opportunities for the entrepreneurs. The research has implications for the stakeholders and policy-makers as its findings suggest the areas of improvement in sustaining homestay like small-scale ventures for improving self-employment, arresting emigration and developing the region.

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Acknowledgements

The infrastructural support provided by the FORE School of Management, New Delhi, India to the first author in completing this paper is gratefully acknowledged. The second author also acknowledges the infrastructural support provided by Indian Institute of Technology Delhi, India for conducting the research. The authors are also grateful to Mr. Shrey Painuly and his family along with all the participants who gave consent to be part of this study.

The authors certify that they have no financial or non-financial interests or any other competing interests to disclose. Further no funding has been sought/ received for this research.

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AS has worked on conceptualization, methodology, investigation and, writing original draft. CH has worked on methodology, data collection, formal analysis, validation, visualization and writing-review and editing.

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Sharma, A., Hasti, C. Marketing sustainable tourism and its policies through community engagement- An Indian context. Int Rev Public Nonprofit Mark (2023). https://doi.org/10.1007/s12208-023-00389-z

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Received : 18 January 2023

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DOI : https://doi.org/10.1007/s12208-023-00389-z

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unwto tourism highlights 2022

Un tourism | bringing the world closer.

Unwto 2021: a year in review, 2021: tourism united, resilient and determined.

2021 has been a year of learning and adapting for tourism. It has proven that only by working together can the sector overcome challenges and embrace opportunities.

Gathering the global tourism community and developing concrete actions, UNWTO has led tourism’s response with the vision of not only restarting, but doing so in a more inclusive, innovative and sustainable way.

January - March

As global tourism faced up to a second year of unprecedented crisis , UNWTO began 2021 by counting the cost so far . At the same time, however, the emergence of vaccines brought hope . The Global Tourism Crisis Committee met to explore what this meant for safe travel and the restart of tourism, while the announcement of the winners of the UNWTO Global Start-up Competition recognized the role culture and creativity will play in tourism’s restart and recovery .  

April - June

Collaboration and innovation were the focusat the start of the second quarter. UNWTO partnered with IATA on a new Destination Tracker to give both tourists and destinations clear, impartial and trusted advice. And a new Start-up Competition was launched to find the best ideas for accelerating rural development through tourism. In May, the launch of the Best Tourism Villages by UNWTO generated significant interest from Members in every global region. 

July - September

As destinations in Europe welcomed tourists back for the peak summer season, UNWTO highlighted the role of  digital solutions for the safe restart of the sector. But UNWTO also looked ahead, to a more sustainable future , working with key partners to  reduce plastic waste and consumption across every part of the sector. Together, we celebrated World Tourism Day around the theme of Tourism for Inclusive Growth, a message of solidarity and determination that was echoed on a global scale.

October - December

The final quarter of 2021 began with cautious optimism as UNWTO’s Barometer showed signs of improvement in tourist arrival numbers during the summer season in the northern hemisphere. A new partnership with Netflix will bring the message of tourism as a driver of opportunity to a massive global audience, while in November, UNWTO was tourism’s voice at COP26 and signatories to the landmark Glasgow Declaration keep growing. Finally, against the backdrop of the UNWTO General Assembly , the programme of work for the coming biennium was approved and 77% of Members voted to secure a second mandate for the Secretary-General from 2022-2025.

Growing and Moving Forward

UNWTO brings together political leaders from across the globe to deliver a strong, coordinated response. Governments, destinations, fellow UN agencies and international organizations met at key international events joining efforts to rethink tourism. Institutional coordination has proven crucial to find the solutions that build a smarter, greener and safer tourism.

Leaving Nobody Behind

The pledge to ‘ leave nobody behind ’ means nobody should miss out : Not now as we support the sector in the face of crisis, and not in the future as tourism starts again. Tourism is a proven driver of equality and opportunity. And that’s why we turn words into actions, delivering guidelines and action plans , to ensure everyone can enjoy the opportunities tourism brings.

A Shared Vision

Advancing the transformation of the tourism sector , partnerships are the only way forward. In 2021, UNWTO signed agreements with international organizations and the private sector to step our vision for the future of tourism: innovation , education , sustainability , green investment , rural development.

From business as usual to Covid-19

Looking to the future

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World Tourism Barometer: September 2022

UNWTO updates World Tourism Barometer and reports international tourism back to 60% of pre-pandemic levels from January to July 2022

Below are excerpts from the September 2022 release of the UNWTO Tourism Barometer :

• The steady recovery reflects strong pent-up demand for international travel, especially in the months of June and July which are part of the Northern Hemisphere summer season. The easing or lifting of travel restrictions in an increasing number of countries also contributed to boost results.
• International tourist arrivals almost tripled (+172%) in January-July 2022 compared to the same period of 2021. Numbers climbed from -64% in January 2022 (versus 2019) to -28% in July, the strongest month since the start of the pandemic.
• Asia and the Pacific (+165%) saw arrivals more than double in the first seven months of 2022, though they remained 86% below 2019 levels.
• The ongoing recovery can also be seen in outbound tourism spending from major source markets. Expenditure from France was at -12% in January-July 2022 compared to 2019 while spending from Germany stood at -14%. International tourism spending remained at -10% in Belgium, -23% in Italy and -26% in the United States.
• The uncertain economic environment seems to have reversed prospects for a return to pre-pandemic levels in the near term. 61% of UNWTO Panel of Experts now see a potential return of international arrivals to 2019 levels in 2024 or later while those indicating a return to pre-pandemic levels in 2023 has diminished (27%) compared to the May survey (48%).

Know more about the global tourism sector performance from January to July 2022 by checking the UNWTO World Tourism Barometer Volume 20, Issue 5 .

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TOURISM TRENDS 2022

11 Aug TOURISM TRENDS 2022

The situation for tourism remains rather unusual as a result of the ongoing COVID-19 pandemic.

The crisis has marked a significant change for everyone, and above all for tourism, one of sectors hit hardest by the virus. 2020 was the year in which international tourism came to a near-complete standstill, and the only alternatives were domestic and local tourism.

2021 has seen some improvements, but only in a very subtle way as restrictions are still in place and many countries keep their borders fully or partially closed.

It is difficult to make an estimate for 2022 as it is not known how the pandemic will evolve. However, it is possible to talk about the new tourism trends that are likely to emerge over the coming year: – International travel with restrictions still maintained by both destinations and airlines in order to offer 100% security to the consumer.

– Reinforcement of COVID-19 testing; two years after the pandemic, COVID testing will still be in place as a preventive measure. – Conscious travel will be advocated. Travel to more distant destinations, but with prolonged durations of stay, as consumers look to enjoy as much of each place they visit as possible. – Green travel. Climate change is a problem that is present and growing. Consumers now are much more responsible and aware of the reality they live in on daily basis.

– A new trend is the “ed-ventures”. It is about combining education and holidays for the youngest members of the family. While adults may need to telework or attend meetings, their children can be doing workshops and learning in a playful way.

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Metallurgicheskii Zavod Electrostal AO (Russia)

In 1993 "Elektrostal" was transformed into an open joint stock company. The factory occupies a leading position among the manufacturers of high quality steel. The plant is a producer of high-temperature nickel alloys in a wide variety. It has a unique set of metallurgical equipment: open induction and arc furnaces, furnace steel processing unit, vacuum induction, vacuum- arc furnaces and others. The factory has implemented and certified quality management system ISO 9000, received international certificates for all products. Elektrostal today is a major supplier in Russia starting blanks for the production of blades, discs and rolls for gas turbine engines. Among them are companies in the aerospace industry, defense plants, and energy complex, automotive, mechanical engineering and instrument-making plants.

Headquarters Ulitsa Zheleznodorozhnaya, 1 Elektrostal; Moscow Oblast; Postal Code: 144002

Contact Details: Purchase the Metallurgicheskii Zavod Electrostal AO report to view the information.

Website: http://elsteel.ru

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Turn Your Curiosity Into Discovery

Latest facts.

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Was this page helpful?

Our commitment to delivering trustworthy and engaging content is at the heart of what we do. Each fact on our site is contributed by real users like you, bringing a wealth of diverse insights and information. To ensure the highest standards of accuracy and reliability, our dedicated editors meticulously review each submission. This process guarantees that the facts we share are not only fascinating but also credible. Trust in our commitment to quality and authenticity as you explore and learn with us.

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• Victor Mukhin

Victor M. Mukhin was born in 1946 in the town of Orsk, Russia. In 1970 he graduated the Technological Institute in Leningrad. Victor M. Mukhin was directed to work to the scientific-industrial organization "Neorganika" (Elektrostal, Moscow region) where he is working during 47 years, at present as the head of the laboratory of carbon sorbents.     Victor M. Mukhin defended a Ph. D. thesis and a doctoral thesis at the Mendeleev University of Chemical Technology of Russia (in 1979 and 1997 accordingly). Professor of Mendeleev University of Chemical Technology of Russia. Scientific interests: production, investigation and application of active carbons, technological and ecological carbon-adsorptive processes, environmental protection, production of ecologically clean food.   

Title : Active carbons as nanoporous materials for solving of environmental problems

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2022 has been the year to rethink tourism. Countries around the world turned UNWTO's vision for a greener, smarter and more inclusive sector into real action. 2020 showed the relevance of tourism for sustainable development. 2021 laid the foundations for the transformation of the sector. In 2022, we made it happen. 2022 began on a positive note.

According to the latest UNWTO World Tourism Barometer, international tourism saw a strong rebound in the first five months of 2022, with almost 250 million international arrivals recorded. This compares to 77 million arrivals from January to May 2021 and means that the sector has recovered almost half (46%) of pre-pandemic 2019 levels. UN ...

International Tourism Highlights, 2023 Edition - The Impact of COVID-19 on Tourism (2020-2022) ISBN (printed version): 978-92-844-2497-9 ISBN (electronic version): 978-92-844-2498-6 DOI: 10.18111/9789284424986 Published by the World Tourism Organization (UNWTO), Madrid, Spain First published: September 2023 Revised and updated: October 2023

Find out the latest updates from the UNWTO on tourism trends, challenges and opportunities in 2022 and beyond. Learn about the UNWTO's activities, projects and partnerships in various regions and topics, such as sustainable tourism, gastronomy, investment and education.

International Tourism and COVID-19. Export revenues from international tourism dropped 62% in 2020 and 59% in 2021, versus 2019 (real terms) and then rebounded in 2022, remaining 34% below pre-pandemic levels. The total loss in export revenues from tourism amounts to USD 2.6 trillion for that three-year period. Go to Dashboard.

According to the latest UNWTO World Tourism Barometer, international tourist arrivals almost tripled in January to July 2022 (+172%) compared to the same period of 2021. This means t he sector recovered almost 60% of pre-pandemic levels. The steady recovery reflects strong pent-up demand for international travel as well as the easing or lifting ...

The time is now to seize this opportunity to rethink how we do tourism. The official World Tourism Day celebration will be held in Bali, Indonesia, on 27 September, highlighting the shift towards tourism being recognized as a crucial pillar of development. Wonderful Indonesia - Witness the 42nd World Tourism Day 2022 in Bali, Indonesia!

In terms of tourist numbers, the year 2022 is expected to close with over 900 million international arrivals, despite growing challenges pointing to a softening of the recovery pace. International tourist arrivals: 2020, 2021 and Scenarios for 2022 (monthly change over 2019,%) Source UNWTO World Tourism Barometer: November 2022 Press Release.

January - March. As global tourism faced up to a second year of unprecedented crisis, UNWTO began 2021 by counting the cost so far.At the same time, however, the emergence of vaccines brought hope.The Global Tourism Crisis Committee met to explore what this meant for safe travel and the restart of tourism, while the announcement of the winners of the UNWTO Global Start-up Competition ...

Below are excerpts from the latest World Tourism Barometer May 2022 issue: According to the latest UNWTO World Tourism Barometer, international tourism saw a 182% year-on-year increase in January-March 2022, with destinations worldwide welcoming an estimated 117 million international arrivals compared to 41 million in Q1 2021.

The UNWTO Elibrary is an online service from the World Tourism Organization (UNWTO) with a broad coverage of tourism and related subject areas. ... International Tourism Highlights, 2023 Edition - The Impact of COVID-19 on Tourism (2020-2022) Revised and updated, October 2023. Released: December 2023.

The 7th UNWTO World Forum on Gastronomy Tourism will be held from Monday, December 12 to Thursday, December 15, 2022 (4 days).

The economic contribution of tourism (tourism direct gross domestic product) is estimated at US$1.9 trillion in 2021, above the US$1.6 trillion in 2020, but still well below the pre-pandemic value of US$ 3.5 trillion. The latest UNWTO Panel of Experts survey indicates that 61% of tourism professionals expect better performance in 2022 than in 2021.

Below are relevant points to the July 2022 World Tourism Barometer: Nearly 250 million international trips were recorded worldwide in the first five months of the year, more than three times the number of arrivals recorded in the same period of 2021 (77 million). Robust performance is also reflected in hotel occupancy rates.

2022-10-28. Below are excerpts from the September 2022 release of the UNWTO Tourism Barometer: The steady recovery reflects strong pent-up demand for international travel, especially in the months of June and July which are part of the Northern Hemisphere summer season. The easing or lifting of travel restrictions in an increasing number of ...

International tourism continues to outpace the global economy. 2. Driven by a relatively strong global economy, a growing middle class in emerging economies, technological advances, new business models, affordable travel costs and visa facilitation, international tourist arrivals grew 5% in 2018 to reach the 1.4 billion mark.

UNWTO Tourism Academy | TOURISM TRENDS 2022. The situation for tourism remains rather unusual as a result of the ongoing COVID-19 pandemic. The crisis has marked a significant change for everyone, and above all for tourism, one of sectors hit hardest by the virus. 2020 was the year in which international tourism came to a near-complete ...

International Tourism Highlights, 2023 Edition - The Impact of COVID-19 on Tourism (2020-2022) Revised and updated, October 2023 Published: December 2023 Pages: 32

International Tourism Highlights, 2020 Edition. Published: January 2021 Pages: 23. eISBN: 978-92-844-2245-6 | ISBN: 978-92-844-2244-9. Abstract: 2019 was another year of strong growth, though international arrivals grew below the exceptional rates seen in 2017 (+7%) and 2018 (+6%). Demand was somewhat weaker for travel to advanced economy ...

Main Activities: Iron and Steel Mills and Ferroalloy Manufacturing | Nonferrous Metal (except Copper and Aluminum) Rolling, Drawing, and Extruding. Full name: Metallurgicheskii Zavod Electrostal AO Profile Updated: February 22, 2024. Buy our report for this company USD 29.95 Most recent financial data: 2022 Available in: English & Russian ...

40 Facts About Elektrostal. Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to ...

Catalysis Conference is a networking event covering all topics in catalysis, chemistry, chemical engineering and technology during October 19-21, 2017 in Las Vegas, USA. Well noted as well attended meeting among all other annual catalysis conferences 2018, chemical engineering conferences 2018 and chemistry webinars.

In the city of Elektrostal in Russia, a drone attack occurred. It's reported that no one was injured as a result of the incident. Additional details, including the particulars of the attack, potential motives or responsible parties, have not been provided. However, the fact that a drone was used as a means of attack underscores

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