abta travel trends 2023

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Embracing the world around us: travel trends report 2023, part 2.

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In this second in a series of articles, I talk to travel experts about how we will travel next year and beyond. Insider experts, some of the industry’s leading companies and prestigious hotel brands reveal their insights as to the growing travel trends on the horizon and what travellers want from exploring the world.

Last week, I spoke about the rising trend of looking for a feeling of familiarity when travelling, with people increasingly repeat-booking places they know and love, and, on the contrary, I also covered a renewed thirst to follow a path less travelled .

Today, I look at the rising movement towards nostalgic travel , as well as the return to the leaning on expert-led advice .

3. NOSTALGIC TRAVEL

When times get tough, we look for escapism and there’s no better route to blurring harsh realities than trying to recapture those types of holidays which are rooted in the feel-good factor. Looking for trips which tap into simpler times – whether it is a seaside jaunt or a railway ride – is on the rise, says booking.com , in its trends forecast for 2023.

“We found that 88% of travellers want nostalgic getaways in 2023 – things like visits to retro film locations, or bus travel to evoke school trips. While almost a quarter (23%) want to disappear into the romanticism of a pre-digital era – even Millennials and Gen Z traveller who never lived it,” says booking.com’s report.

“Of course, Millennials are now becoming parents themselves, and they’ll be the first to book emerging era-themed accommodations that will transport them back to a time they hold close to their hearts. This means destinations previously popular in the 80s and 90s are likely to make a comeback – such as Budva in Montenegro and Bolzano in Italy, which both feature on our list of 2023 trending destinations. Many hope to take family along too, with 54% planning for multi-generational ‘family reunion’ trips.”

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'Nostalgic Travel' is all about recapturing simple pleasures, says Perfect Stays, which has homes in ... [+] Devon, Cornwall and Somerset.

Specialist holiday home company, Perfect Stays , which has properties in Cornwall, Devon and Somerset, agrees, and says that a quest for memory-led food trips are on the rise, tapping into the same impetus for a feeling of comfort and nostalgia.

Rebecca Jackson, head of brand at Perfect Stays, says: “In the post-pandemic months, food was one of the central motives for travel. Holidaymakers threw themselves into cooking classes, explored local vineyards and craved flavours from around the word. Looking towards 2023, private in-house dining is still our most requested concierge experience. And we’ve noticed a significant increase in the number of people booking private chefs during their stay for the second year running. However, food trends are becoming much more relaxed, with a focus on comfort food sourced from local, small-scale producers. Fiona Were from Chef Fiona NZ , who we work with through our concierge service, has seen a growing demand for traditional flavours.”

Gathering around food is the perfect way to make new memories and recapture the old, reports Perfect ... [+] Stays.

Chef Fiona Were adds: “Next year, I think there’ll be a significant shift to the old-fashioned classics that are comfortingly familiar. Foods that remind us of our childhood, dishes with a retro vibe or more traditional roots. Think: well-executed prawn cocktails, beef wellingtons, sticky toffee puddings, profiteroles… Perhaps because they are reassuringly familiar when other factors in life can make us feel out of control.”

Meanwhile, Booking.com ’s report for 2023 also says: “Amid global instability and the desire for escapism, people intend to carve out travel experiences that harken back to simpler times, with nostalgic getaways that provide the thrill of reliving the glory days top of the wish-list in 2023.”

Put an iconic destination back on your radar. A visit to Venice is elevated with a stay at the ... [+] city's oldest hotel: the Baglioni Hotel Luna Venezia.

Destinations that could tap into this quest could include famous destinations which you might have visited as part of a family holiday, for instance, ­such as the iconic city of Venice. In fact, UK guests make up 8% of Venice’s visitors, behind US and domestic Italian travel. Baglioni Hotel Luna Venice is the oldest hotel in the floating city, dating back to the 12th century and reportedly housed the Knights Templar in 1118, with original frescoes still adorning the hotel’s ballroom ceilings today.

Recapture the charm of Tuscany at the Castiglion del Bosco.

Tuscany is another British family favourite and Rosewood Castiglion del Bosco provides the ideal backdrop for adventure and exploration, offering a private stay within one of its restored farmhouse villas.

You can recapture the joy of a classic Italian destination at Rosewood Castiglion del Bosco. ... [+]

With its rolling green hills, mediaeval villages perched on hilltops, and stunning landscape, the Val d’Orcia area, where the hotel is located, is the location of choice for many film directors. The Rosewood resort has recently launched a dedicated film tour, which sees guests discovering famous movie locations, with an expert guide, in and around local towns, including Montalcino, Pienza, and San Quirico d’Orcia. Iconic films shot here include The Gladiator , Liam Neeson’s Made in Italy and Romeo and Juliet .

Eric Darde, CEO of Beaumier Hotels , a luxury hotel brand with properties in the French Alps, the French Riviera and Provence, reveals that it is the mountain landscape and ski holidays which are likely to offer that sense of recreating special memories.

Mountain escapades at Le Fitz Roy, part of Beaumier Hotels.

“For me, like so many, the mountains are filled with memories – they bring family and friends together to share the nature, beauty and excitement. It makes sense that after the past few years of disrupted travel, people are eager to return to the exact slopes they learnt to ski on growing up and recreate these memories with their own children. It’s a trend we’ve noticed at Le Fitz Roy – our veritable skier’s paradise, which sits directly on the piste at the heart of Val Thorens. A magnet for mountain-goers, the ski-in ski-out hotel is a meeting place for families and groups of friends looking to make up for lost time, and enjoy sophistication in a friendly atmosphere.”

An iconic property like Hotel Crillon Le Brave oozes memories.

Classic hotels such as Crillon le Brave , part of the family-run Maisons Pariente , are often discovered by the younger generation, because they would have visited with older relatives. This not only associates these heritage hotels with loving memories, but also instills a sense of loyalty among a certain tier of travellers, who will return to continue that family tradition.

“In a time of uncertainty and change, travellers are going back to familiar favourites and visiting old grand dames such as Hotel Crillon Le Brave,” agrees Kimberley Cohen, co-founder of Maisons Pariente. “We’re seeing a rise in bookings from those who have visited previously, as guests seek comfort in familiarity.”

4. EXPERTLY REVEALED

From booking a complex itinerary to suggesting a new way to adventure, there’s nothing quite like an expert tour operator to give the right advice, especially when parting with your hard-earned cash. Not only will they be able to source up-to-the-minute experiences and book new hotels, but for the far-flung explorers among us, peace of mind comes from knowing an expert is behind any trip.

Exploring Antarctica is made possible with leading experts, organised by A&K.

Founded by Geoffrey Kent in 1962, Abercrombie & Kent is renowned for its tailor-made holidays and is one of the most trusted names in travel. From the smallest details to ensuring that every trip is inspirational and full of wonder, the award-winning company also taps into local expert guides, to make sure a destination comes truly to life for a visitor.

In The Colours of Japan tour, you can discover the incredible breadth of culture and history, as the country opens up to tourism again. From the contemporary flair of Tokyo to the charms of traditional Kyoto, experts on the ground will guide you to see historic temples, overnighting at a sought-after ryokan and sampling the country’s culinary delights.

Antarctica, South Georgia & the Falkland Islands is one of the expedition trips available with A&K.

Meanwhile, A&K’s Antarctica Discovery: Beyond the Antarctic Circle sees you embarking on a luxury expedition cruise of a lifetime, aboard Le Lyrial . You can witness the beauty of Antarctica’s towering icebergs, blue glaciers and spectacular wildlife up close and venture beyond the Antarctic Circle to the historic, rarely explored treasures of the Southern Ocean. A full programme of lectures from Polar experts and marine biologists offers in-depth insights into the ‘White Continent’ throughout the voyage.

For a deep-dive into Tuscany, you can hire Il Cortile Pratolino villa from Tuscany Now & More.

With a portfolio of beautifully-curated properties throughout Tuscany, Simon Ball, owner of Tuscany Now & More , reveals that it is because of the company’s trusted expertise, and knowledge of a specific area – ie. Tuscany – which sees travel bookings continue to rise for next year:

"Our bookings for next year are already strong and we are witnessing a growing interest in three-generational villas where whole families can come together and reunite,” Simon says. “Our guest demographic is also changing slightly, with more European and American travellers booking big family reunion holidays and we are predicting this will continue to rise. People are looking for a unique experiences, and ways to treat themselves so we are preparing for this new mindset with an increased portfolio of high-end properties and new, authentic experiences to offer our guests.”

Expert led journeys to places such as the Kaieteur Falls, the world's largest single drop waterfall ... [+] in Guyana, are made seamless by Original Travel.

Meanwhile, Original Travel reports that 62% of its 2022 bookings are from new clients, up from 40% on the same period pre-pandemic. Anecdotally, many of these new clients are not just new to Original Travel, but new to tour operators entirely, corroborated by trade body ABTA, which also recently reported that 54% of families were choosing to book through a travel professional – up from 36% in 2019.

Original Travel attributes the increase to travellers seeking the safety net of a tour operator after an uncertain time – and splurging on bigger, more adventurous trips with many elements to plan. In response to the trend, the tour operator is launching a 2023 campaign to highlight how it goes above and beyond for clients, from its network of Concierges – local, on-the-ground contacts who facilitate any last-minute changes – to its airport services, that mean fast-track through check-in and security and lounge access for all clients, plus ways that the tour operator has responded to emergencies from lost passports to missed flights.

To make up for missed milestones, Virtuoso has reported a 78% increase in celebration travel, ... [+] particularly when in tandem with multi-generational events (Pictured: Virtuoso member, The Cadogan, A Belmond Hotel).

Backing this up is a recent Virtuoso survey, which saw 76% of travellers having accepted that we’re living in a ‘new normal’, thus explaining the growing demand for – and increased value of an expert advisor who can save travellers time and energy. Even Millennials and Gen Zers are turning to travel advisors, says Virtuoso, a leading global travel agency network which specialises in luxury and experiential travel

Between navigating airport travel and handling trip logistics, many travellers are opting to work with a dedicated travel advisor. “One of the simplest definitions of luxury goes like this: ‘Of course I can do it myself. I don’t want to’,” said Matthew D. Upchurch, chairman and CEO of Virtuoso. “Travellers want to find someone who really knows what they’re doing, has great connections, saves time and has their back.”

Bangkok is a growth destination for eDreams ODIGEO. Seen here is the Thai's king palace with golden ... [+] guard ship.

One of the world’s largest online travel companies, and one of the largest e-commerce businesses in Europe, eDreams ODIGEO , also reports that its expertise has never been more in demand. The company serves some 17 million customers per year across 44 markets, under its four leading online travel agency brands – eDreams, GO Voyages, Opodo and Travellink, as well as the metasearch engine Liligo.

It has recently released its ‘Year in Travel’ report, with Dana Dunne , CEO of eDreams ODIGEO, commenting: “ The data speaks for itself, consumers are embracing the opportunity to travel whenever they can. Our bookings data shows short breaks are currently the most prominent, revealing that consumers are looking to squeeze in holidays wherever possible, with almost a third of trips lasting for just three-four days. This trend could also be representative of more flexible work patterns, enabling travellers to bring their laptops with them and work abroad while enjoying a long weekend in a new, exciting environment.”

She continues: “Our findings also reveal that travellers have been spontaneous with their bookings, with nearly half (45%) taking place just 15 days before departure, or less. This underpins consumers’ desire to seize the day after being restricted on their travel plans for so long. People are looking to put the pandemic in their rear-view mirror, and we expect the travel resurgence to continue in 2023.”

The famous Trollstigenroad, a series of switchbacks winding its way through a steep cliffside near ... [+] Åndalsnes.

Finally, new, ultra-luxe travel company The Luminaire was founded on the concept of sharing the knowledge of travel specialists and cultural connoisseurs. The brand taps into a guild of expert minds to create exceptional travel experiences that cultivate a deeper understanding of the world.

Northern lights (Aurora Borealis) near Myre.

The brand predicts that there will be a renewed thirst in 2023 for highly-personalised travel experiences, led by experts, which offer the prospect of personal growth. In a study conducted by The Luminaire surveying travellers across the world, with an estimated combined net worth of $4.4billion, 93% of respondents mentioned exploring and learning about new cultures as the primary driver to travel. Respondents also revealed that ‘enriching cultural experiences’ were their top reason for selecting a hotel.

As a result, The Luminaire has partnered with leading Magnum photographers to offer visionary experiences for photography enthusiasts, whether they be amateur or accomplished. Journeys include the Northern Norway itinerary, with expert renowned Magnum Photos photojournalist Jonas Bendiksen and A Photographic Sojourn in Massachusetts with photographers Alex Webb and Rebecca Norris Webb.

The Luminaire’s co-founder and CEO, Adam Sebba, who has had a 20-year career as a chief executive in luxury travel and fashion, says: “We’ve built The Luminaire for a new archetype of traveller. We know the next generation has a strong passion for knowledge, expects and values deep personalisation, and has a wide and eclectic range of interests. Right now, there is no one offering substantive and accessible travel experiences to cater to that need.”

View from Myrtind, overlooking Skogsoeya.

He continues: “At The Luminaire, we’re reinventing cultural and educational travel for a new generation. We’ve seen a wide-ranging democratisation of learning from experts, drawn from online platforms like Ted and Masterclass, and this is now driving consumer demand in IRL experiences. Our journeys are designed in collaboration with some remarkable people – artists, naturalists, adventurers, historians, archaeologists – people who have a lifetime of experience in their field, with captivating stories to tell.”

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2023 Will be the Year of the Conscientious Customer – ABTA

ABTA’s new report Travel in 2023 reveals the biggest travel trends for the year ahead

ABTA has revealed its travel predictions for 2023, including the emergence of a more Conscientious Customer next year.

According to ABTA’s Travel in 2023 report, holidaymakers will adopt an even more thorough approach to holiday planning than in previous years, which includes putting their trust in an expert to do the job for them. New research from ABTA shows people are 36% more likely to book with a travel professional now than before the pandemic, with getting the security of a package holiday (45%), up-to-date advice (38%) and good value for money (31%) among the top reasons for doing so 1 .

In addition, these Conscientious Customers will be carefully considering which companies to book with, as an increasing number of people (75%) say booking with a well-known name in the travel industry will be an important part of the booking process this year (up from 62% in 2019), as will previous experience of booking with a specific company (up to 67% from 57% in 2019). The company being a Member of ABTA continues to be an important factor (up to 83% from 79% in 2019) 2 .

These changes in consumer sentiment mean it’s even more important for ABTA Members to clearly display the ABTA logo in their retail stores, their marketing materials and on social media.

The Conscientious Customer is one of six main trends detailed in ABTA’s Travel in 2023 report. The findings were revealed at the association’s Travel Trends Conference today, as part of a full day of insights on the latest industry trends, popular destinations, customer sentiment and practical tips and advice to inform marketing strategies for the coming 12 months.

Graeme Buck, Director of Communications at ABTA – The Travel Association said: “Our new Travel in 2023 report paints an optimistic picture for the travel industry next year, with our research and booking trends from our Members clearly showing a strong commitment to foreign holiday taking over the next 12 months.

“It’s really encouraging to see that many of these committed travellers are placing higher value on booking with trusted travel professionals than before the pandemic. With more than 8 in 10 people saying it’s important that they book with an ABTA Member travel company this year, it’s really important that our Members make sure they’re proudly promoting their ABTA credentials among their customers.”

ABTA’s six travel trends for 2023 are:

• All hail the all-inclusive  – all-inclusive holidays will be the go-to option to help people control their travel spend and take that sacrosanct holiday next year.
• Hibernation holidays  – extended winter breaks are proving popular for the months ahead, as people look to swap the cold, damp days of the UK for warmer, sunnier locations.
• Getaways to get away  – people will turn to their holidays for some much-needed escapism from everyday life in 2023, with familiar destinations proving particularly popular.
• Early birds in action  – people will book even earlier than normal to lock in a good price for their holiday next year.
• Conscientious customers  – an even more conscientious approach to holiday planning than before the pandemic will lead to a rise in bookings with trusted travel professionals.
• A new dawn for rail and sail  – a recent rail revival in Europe and a rise in no-fly cruises will allow people to enjoy the journey as much as their destination in 2023.

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Getaways to get away: people will turn to their holidays for some much-needed escapism in 2023

Friday, November 18, 2022

• All hail the all-inclusive  – all-inclusive holidays will be the go-to option to help people control their travel spend and take that sacrosanct holiday next year.
• Hibernation holidays  – extended winter breaks are proving popular for the months ahead, as people look to swap the cold, damp days of the UK for warmer, sunnier locations.
• Getaways to get away  – people will turn to their holidays for some much-needed escapism from everyday life in 2023, with familiar destinations proving particularly popular.
• Early birds in action  – people will book even earlier than normal to lock in a good price for their holiday next year. 
• Conscientious customers  – an even more conscientious approach to holiday planning than before the pandemic will lead to a rise in bookings with trusted travel professionals.
• A new dawn for rail and sail  – a recent rail revival in Europe and a rise in no-fly cruises will allow people to enjoy the journey as much as their destination in 2023.

Tags: ABTA , Getaways , holidays

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ABTA Launches The UK Travel Confidence Index at the 2023 Travel Convention

• ABTA’s new index measures how confident the UK population is currently feeling about travelling overseas, with a first score of +41.
• Package holidaymakers and people who book with travel professionals are among the most confident to travel, with scores of +70 and +72 respectively.
• The Index also identifies where travel companies can take the most effective action to boost customer confidence levels.

As hundreds of industry delegates gather in Bodrum for the first day of ABTA’s 2023 Travel Convention, ABTA has today (30 October) revealed the results of its first overseas Travel Confidence Index .   The Index reveals a score of +41 for the UK population overall; with more positive scores, and therefore higher confidence, among certain age groups and types of travellers.    Those who took a package holiday in the last year and those who booked with a travel professional returned some of the most positive scores (+70 and +72 respectively), while those aged 25-34 (+53) and families (+52) also demonstrated higher than average confidence to travel. The over 65s were among those feeling less confident to travel than average, at +33.   These scores were generated by asking a nationally representative sample of 2,000 UK adults to rate how confident they are currently feeling about taking an overseas holiday on a scale of 1 to 10. Excluding those rating themselves as neutral (5 to 6), the scores are calculated by taking away the percentage who rate themselves as either ‘not or less confident’ (1 to 4) from the percentage who rate themselves as ‘somewhat or extremely confident’ (7 to 10).    The overall score of +41 is therefore generated by taking away the 20% of respondents who said they had low confidence levels (1 to 4) from the 61% of respondents who said they had high confidence levels (7 to 10).   The Travel Confidence Index also provides insight into the actions that travel businesses can take to build consumer confidence to travel, with the same respondents given a list of potential ‘confidence boosters’ when travelling overseas and asked to rank them as essential, important, nice to have or not important.    The top-rated essential elements were knowing they have a valid passport and/or visa, rated as essential by 67%, followed by taking out travel insurance (54%), showing travel companies can clearly add value by helping their customers get these travel fundamentals in place.   Other essential elements were linked to financial concerns and pointed to the role that package holidays can play in delivering a good dose of consumer confidence. 53% of respondents rated being able to get home if their travel company goes bust as essential, followed by knowing the total price in advance (49%) and having financial protection in case their travel company goes bust (49%).    Two in five (41%) people said that booking with an ABTA member was essential, and a further 35% said it was important, underlining the benefits to businesses of displaying their membership credentials.   Graeme Buck, Director of Communications at ABTA – The Travel Association, said:   “A fundamental part of ABTA’s role is to help people ‘Travel with confidence’ and is one of the reasons why people respect the ABTA brand so much.   “By launching our Travel Confidence Index, we plan to provide an annual measure of how confident people are feeling about overseas travel and why, so the industry can capitalise on positive sentiment.   “Given the extreme heat and wildfires in some holiday destinations this year, and that the NATS outage happened during the period in which we interviewed respondents, a score of +41 does show some remarkable positivity among the UK population.    “We’ll be continuing to support our members’ efforts to boost their customers’ confidence however we can.”   The Travel Confidence Index is available to read in full here  and will also be discussed at the Travel Convention on Wednesday 1 November.

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Travel Predictions 2023: The top travel trends for the year and how you can use them

It’s that time of year where marketing teams across the world grab their nearest tarot cards to predict the next 365 days. It can get pretty overwhelming. Many brands, organisations and agencies have different opinions on where the travel ship is docking next.

Where to start? You’re in luck. We’ve read over 50 reports, blogs and articles and have analysed the 8 top travel brands’ predictions for 2023. These include some of the top industry voices including ABTA, Expedia, Booking.com and Hilton.

We’ve compiled a list of some of the most common mentions, and key statistics from each, so you know what’s set for the year ahead. Here’s our roundup...

1. Misplaced time

Misplaced time. It turns out absence does equal fondness (if only we had known this before…). The suggestion of revenge travel was a hot topic last year. Many felt that Covid had stolen their time and travel, and they were going to make up for it. 

There were still barriers thrown from all directions though. From economic and political crises to returning restrictions, people are now more ready than ever to book a getaway. 46% say travel is more of a priority for them post-pandemic than it has been before.

Long Live Travel!

Our CEO's Thoughts

Keep doing what you are doing, but better. You’ve got to demonstrate better value than competitors to be successful. People's minds and bodies are crying out for time abroad (especially after this abysmal winter); however, their pockets might not be able to keep up, so give them as compelling a reason to Travel WITH YOU as possible.

What you can do?

Keep doing what you’re doing! Making sure they have the most frictionless booking process possible will go a long way to helping them book with you. If you can appeal to that sense of time fulfilment, even better. 

2. Strip it down

Strip it down. It turns out people are looking for an escape ( 55% ), that means (for many) phones-free, off-grid and back to basics.

For a lot ( 46% ), this has a wellness aspect too. Respondents still often wanted tech integrated into their travel to help make it frictionless on a hotel holiday, but wanted to put the phone down and clock-out.

Quite a few (39%) were ready to learn survival skills for the impending apocalypse (and with the state of 2022, we can’t blame them). It’s about shaking off the realities of everyday life and a lot of the dreariness that can come with it. 2023 is about reconnecting with our roots, the past , and what’s essential to us as humans.

There’s definitely a place for switching off, but this also contradicts a lot of other travel trends - such as hotel customers ranking ‘free wifi’ in their top 10 requirements when searching for hotels. This post from my friend Justin at TripAdvisor highlights what people are ‘actually’ searching for, rather than predicted trends. There's a balance here. If you offer this, then yes, you're marketing should lean into it. But don't provide a ‘back to nature’ or ‘digital detox’ offering if it doesn't fit naturally for you. People will get annoyed with you for not giving them wifi!

What you can do? 

It might be unethical to ask guests to stow their phone away on arrival unless you’re a silent retreat, but there’s still plenty of options. If you’re already a back-to-basics attraction, make sure you capitalise on this in your marketing. If you’re a more luxury destination make sure there’s a health and wellness emphasis.

3. Culture, not couture

Culture, not couture. This year, travellers no longer want to be in a hotel that could be anywhere in the world. They want to support local communities, experience authentic and meaningful travel that isn’t just a place to stay.

Connecting to the local culture was important to half of the respondents in the Hilton research and mentioned in most other predictions. A trend that we predict will keep evolving and growing.

I’m completely behind this one - local people and local experiences give everybody the authentic destinations they are looking for.

Partner with your local community and lift your local attractions. Have your staff give recommendations that are off-peak and away from the tourist traps. Display native artwork and artists if possible. These all work towards enhancing the immersive experience that you can provide. If you’re in transport, make sure you’re reaching, or letting others know how they can reach off-piste attractions with you. 

4. Bang for your buck-et list

Bang for your buck-et list. Everyone this year wants to ensure they’re getting their money’s worth, at both ends of the spectrum too, necessities or luxury. This can mean booking early, off-peak, or travelling in a different way , but it’s all about maximising value.

There’s debate around whether all-inclusive, self-catering or half board is better value. Since people want their travel to mean something post-pandemic, we’re betting half-board. There’s no better way to get a taste for the local culture, but we wouldn’t turn down a good value all-inclusive either.

Budget brands offering higher value options is great for growing revenue. Across our clients, we find that adding extra value items, where they can build a higher quality package, works well and delivers greater returns. On the flip side, Luxury offering basic, in travel doesn't work too well - but there is a solution and its links with the trend above. If you are offering a luxury product, but want to attract wider audiences who might not be as affluent as your typical target market, then why not look at some kind of half board, package - or all-inclusive, but with 2 nights of dining not included, at a reduced price. 

BUT the trick here is rather than leaving your customers to their own devices to figure out where they are eating, demonstrate that luxury service you are famous for, by providing them with a list of local, quality and cost-effective dining options, where they can get a flavour for the area. This is a win, win-win. 

The customer wins, with a more manageable price for their ‘luxury’ stay, the local community wins because you are sharing your guests with other tourism businesses in the vicinity, and your brand wins, by demonstrating quality service.

Obviously this one fully depends on the kind of provider you are right? Well, that’s mostly true, but that doesn’t mean you can’t offer different price points to suit more needs. For example, the best seats in the theatre sell out first. 

People that have money to spend want a premium experience, so if you’re a budget business, why not add an ultra premium experience with the price to boot? And if you’re a premium brand? Well, there’s a reason why Waitrose introduced their “essentials” range. It’s better they shop with you, than someone else right? Just be sure to give it an authentic touch! 

Check out some of our latest travel campaigns...

5. pushing the boat out.

Pushing the boat out. People want something different. Whether it’s a new culture, an out-of-comfort-zone experience ( 73% ), silent retreat (40%) or UFO spotting (yes, 38% wanted that), they’re looking for more than a holiday. They’re looking for personal growth, connection and depth after too long in isolation. New and memorable experiences are vital in travel at the moment.

This is one of the easiest things that any travel brand can do. Either partner with local experiences, package this up and offer it to your customers (many good hotels are doing this already). 

Alternatively, and being mindful of stretched budgets this year, with a little time and effort, you can also simply curate a list of local experiences, or places that guests/visitors can experience at their own pace and then market this online, or as part of a ‘check-in’ email, or as a video you make for your guests that loops on a screen at your venue etc… This still ensures your customers have a different and authentic, wider experience.

Whether you offer a more niche experience yourself, or partner with one nearby, having a unique angle to your brand could make a big difference this year. What do you offer that they couldn’t find anywhere else? Or at least not in your area? A great idea that’s being used in another country could be used in yours.

6. Bike, hike, rail and sail

Bike, hike, rail and sail Looking for different ways to travel is the new black. There are many reasons that we could be seeing a rise in road trips ( 23% ) and railway revivals , like the financial, scenic or environmental benefits.

Not only this, there’s an uptick in walking, cycling, even e-biking holidays and taking to the seas. So, 2023 might be the year of the road, land or sea less travelled.

I would love for there to be a reduction in airline usage to get to more local destinations, but it's incredibly difficult for many customers to be able to mitigate the time it takes using other forms of transport. Where there is an equal time trade-off, then it's a fair fight, and social and political movements support not travelling by plane. But when it's going to take significantly more time to travel via an alternative method, you need to give customers a better reason, or more support. 

Simply put, in order for other transport modes to effectively complete with air travel, when their journey time is a lot longer, they have to show customers how they can use this additional time, in the most exciting way. 

Take DFDS Ferries, their Newcastle to Amsterdam Mini cruise, which clearly takes longer than flying to Amsterdam, but the overall experience is fantastic. The journey truly is already a part of the holiday, with fantastic sights at sea of all kinds of marine life, lovely food, and great onboard entertainment. 

This offering can compete with flights, but if your travel provider isn't offering something for you to do with the additional hours it's going to take, then why would a customer bother?

If you’re in transport, this is your chance to sell yourself and lean into the things they can get with you, but not on another form of transport. If you’re a destination, highlight ways to get to you that don’t involve a plane. 

Values . Hotels are making more inclusive and environmentally friendly efforts, and so are travellers . 90% of consumers are looking for sustainable options when travelling. From travel, to packing and consumption, it's all in a bid to be more eco-conscious . Many are becoming aware of, or actively seeking, hotels with good values from inclusivity to fair treatment of employees too.

I couldn't agree more. Unless you're authentic here, you will be accused of Greenwashing, so either way - a sustainability strategy is absolutely key for your business, in order for you to exist in 5 years' time.

Good business. Sorry, there’s no shortcut or quick fix here. If it's fake, people will know. The key here is if you value your employees, customers and planet, they will value you in turn. Be proud of your efforts and display them somewhere they can be found, but only if you mean it.

8. Bleisure doing business with you

Bleisure doing business with you. Mixing business with leisure (or 'B leisure ' as it’s been coined) is a real mixed bag itself. Whilst 66% of Booking.com respondents wanted nothing to do with work whilst on holiday, many are happy to extend work trips for a few days to get a little extra free time out of them. Bleisure is going to be all the rage this year though, with people happy to mix the two and make the most of it.

This is an important trend, and potentially overplayed by the business travel sector. Overall, Business travel has not recovered post-pandemic, and many (including myself) don't think it ever will. More and more people are using video calls, rather than face-to-face meetings. More events are online (even though they aren't as good). 

Overall, business travel is down, and IMO will never get back to where it is. So, for business travel organisations, inspiring business travellers to stay an extra day or two, is sensible and essential really. But let's not get carried away here, I've got 3 kids and a wife at home, so I'm not going to be extending many of my international business trips, to travel around a destination on my own for 2-3 days. I don't think I'd get away with it! 

What I'm trying to point out here, is that this works best for business travellers, with no dependents at home (which can be effectively targeted via digital advertising by the way); otherwise, I think this trend is a temporary blip, that will soon even out.

Bonus Round... 

With over 18 years of experience working in the travel and tourism industry, we’re seeing additional trends coming from our clients and networks for 2023 too.

2023 is the year of maximising value and minimising overwhelm.

We know what restrictions feel like a little too well at the moment, so this year is about careful carelessness. Throwing caution to a gentle breeze if you will, letting go to find ourselves.

The delayed gap year

With school leavers and graduates forced to hand their gap years to Covid, many spent that furlough time saving. It’s their time to fly the nest (potentially metaphorically), and with TikTok giving all the scenic recommendations under the sun (more literally), there’s a chance for an influx of young groups to travel to all corners of the world.

What you can do: If you’d like to attract this market you’ve got to be present where they’re spending their time. Digital channels will help you reach these audiences, but your offering will need to be worth their time, as they’ve waited for this trip, they want to make it count.

Organised travel experiences

Generic travel and planning is a lot of work, effort and with the whole world being moved online digitally, we know people are heading to trusted travel providers.

But they want more than just an organised holiday, people realise their time off now is once again limited, and they want every moment of it to count. Organised travel saves their time and effort for maximised experience where it counts. Whether it’s arts and culture tours or group cycles around Egypt, there is something for absolutely everyone, alone or not. With a full set itinerary and knowledge you’re getting a credible service.

Make sure your itineraries all line up. They need to be quality to generate the quantity. Make it as easy as possible for the consumer to book. 

So, here we are again. Another start to the year. Another load of predictions. But as the past three years have shown, anything can happen. We look forward to working with the travel industry to make this year as successful as possible for people, but most importantly, our planet too.

If you need a help navigating 2023 and want a travel-experienced agency to guide you,   get in touch . 

• Predictions Articles used:
• Booking.com
• Air Doctor 
• The International Kitchen

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Travel trends for 2023

The introduction to the first half of the 2020s brought an abrupt halt to travel, whether by air, rail or other forms of public transport.

With most of the global travel industry getting back on its feet after years full of uncertainty, due to the pandemic, a new series of trends and interests have arisen. These are ones which travel companies (and booking agencies) hadn’t previously seen demand from in the past.

Taking a deep dive into travel trends for 2023, what can we expect for staycations, all-inclusive holidays and international getaways, as well as domestic and international flights?

With the substantial shift in interest towards sustainable travel, you won’t be shocked that travelling by rail is an up-and-coming demand, as a greener alternative to exploring the world.

FEELINGS TOWARDS 2023 TRAVEL

Despite the cost-of-living crisis affecting households across the British Isles, according to a recent study by ABTA 1 , Brits are wanting to travel, despite financial difficulties.

STAYCATIONS

While Sykes Cottages revealed that 77% of Britons were still interested in spending their holiday in the UK, back in 2022 2 , how is it looking for 2023?

Well, as reported by the RSM UK in their 2023 Hotels and Accommodation Outlook 3 , a whopping 36% of Britons are interested in taking a weekend or a short stay away in the UK.

INTERNATIONAL TRAVEL

According to a recent study by World Nomads 4 , 77% of Brits claimed nothing was holding them back from booking a trip abroad in 2023.

Insider Global reported in February 2023, that 60% of the British population felt ready to travel abroad. 5 ABTA also reported that nearly half of Brits (49%) claimed because of the pandemic, booking a holiday mattered to them even more, now that restrictions have been lifted 6 .

UPCOMING TRAVEL TRENDS FOR 2023

Travelling sustainably.

Travelling sustainably has gained traction recently. In 2021, Booking.com reported that the pandemic actually encouraged six-in-ten (61%) of travellers worldwide to travel more sustainably in the future 6 .

As well as wanting to travel more sustainably in 2021, nearly half (49%) claimed booking agencies and holiday letting agencies didn’t have enough accessible sustainable options. In the same study, over half (53%) were irritated when hotels and accommodations stopped them from being sustainable.

TRAVEL BY RAIL

Railway journeys have seen a huge boom in 2022 and 2023, with routes on the Eurostar such as London – Stockholm opening. Letting people travel in a more sustainable matter will set a precedent that will hopefully be boosted through social media.

For people travelling within Europe, the Eurostar is a perfect option – especially if you want to be more conscious of your carbon footprint. There’s also the Trains-Siberian Railway, which is a roughly six-day train journey, which can take you from Moscow to Beijing!

TRAVELLING WHILE WORKING

Combining travel with work has become incredibly popular in the UK. With more companies offering hybrid and remote work, employees can bring their laptops abroad and combine work with play.

Taking one day off and working another could be a great way of spending that extra time abroad, and still reaping the rewards of a monthly salary. According to IWG, nearly three in five (57%) of Brits say they intend to extend their time abroad this year to work and take days off to enjoy their new destination 8 .

With this data, you could easily create a proactive campaign by looking at Google Search Data, or using social media listening tools. Staying relevant to shifting trends is important, and this is a trend that’s stuck around.

TRAVELLING FOR YOUR MENTAL HEALTH

Mental health and travel have become more interconnected over the years, with heightened interest in and acceptance of mental health issues.

People travel to get away from their everyday lives. According to ABTA’s study, over nine in ten have found that travelling abroad has impacted their wellbeing for the better 9 . A trend we might see in 2023 is the demand for wellness retreats, whether this is at a spa, hiking, or simply a remote holiday away from reality.

GEN Z AND TRAVELLING

Did you know that Gen Z uses TikTok as a search monitor more than Google? According to Roller Software, nearly 10 in 10 Gen Z’s (97%) use social media as a resource when booking their holiday 10 . So, if you’re interested in appealing to the younger generations, getting on social media is vital for your brand awareness.

HOW TO APPLY TRAVEL TRENDS TO YOUR DIGITAL PR STRATEGY

Knowing where, and whom to target for your digital PR campaign can be tricky. Key factors to pay attention to are social media, like Twitter, TikTok and Instagram.

With TikTok’s new keyword insight , you’re more capable than ever to pay close attention to up-and-coming trends on the platform. By adapting your digital PR strategy to fit reactive and proactive ideas, you’re able to target and produce a trending story in little to no time.

Paying close attention to your competitor’s insight is also important. Have they recently begun targeting a different demographic? Which keywords are they ranking for, and is their visibility up? And if that’s the case, question why. They might have spotted a trend you haven’t, so be aware and pay attention to what’s out there.

Using Google Analytics and Google Trends, or Answer the Public, you can see keywords and search trends that are on the rise. By researching relevant keywords, you’re able to spot potential gaps or see where you can broaden your client’s reach.

Regardless of how you intend to apply any trends to your PR strategy, it’s important to stay adaptable and to know which platforms and demographics you should target.

Trends come and go, and next year we might see completely new travel trends emerge that we haven’t seen before!

To read more about travel, why not check out our travel whitepaper ?

• https://www.abta.com/sites/default/files/media/document/uploads/ABTA%20Travel%20in%202023%20report.pdf
• https://www.rsmuk.com/ideas-and-insights/hotels-and-accommodation
• https://www.insurancetimes.co.uk/news/brits-confidence-in-overseas-travel-renewed-as-policy-sales-increase-world-nomads/1443829.article
• https://insider.global.com/
• https://www.abta.com/sites/default/files/media/document/uploads/Travel%20in%202022%20FINAL.pdf
• https://globalnews.booking.com/bookingcoms-2021-sustainable-travel-report-affirms-potential-watershed-moment-for-industry-and-consumers/
• https://www.iwgplc.com/en-gb
• https://www.roller.software/blog/gen-z-travel-trends-and-statistics

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New to TTG?

The travel trends and buzzwords agents can't afford to ignore next year.

A slew of new travel buzzwords are set to demand agents’ patience and understanding next year if they want to tap into a number of new and emerging markets. TTG senior reporter Harry Kemble outlines four of the terms highlighted at Abta’s Travel Trends conference this week that are worth brushing up on.

Who exactly are "Generation T" when they’re at home? What’s the deal with "shoulder shoppers"? And how do you court the "sustainability selectors" out there?

Abta sought to demystify a number of new and emerging markets at its Travel Trends conference this week to help agents sharpen their focus on potential new clients.

As travel seeks to complete its rebound from the pandemic next year, agents are emerging into a new landscape – characterised by new demographics and trends, presenting both new pitfalls and opportunities.

So TTG headed to Abta Travel Trends this week to bring you the lowdown on these shifts, and with Abta’s help, perhaps help you find your next big niche or learn how to court what will likely be a new generation of travellers.

What market trends have you spotted? How have things changed over the past five years? Join the debate in the comments section below, or head to one of TTG’s social media channels. Alternatively, drop us an email with your thoughts on [email protected] .

You’ve probably heard of Generation X, Y and Z – but what about Generation T? Well, Abta believes this cohort of 18–24-year-olds are the ones to target if you’re an agent planning for 2024.

Generation T took an average of 2.7 holidays between September 2022 and August 2023, while other demographics took almost half as many – 1.4 – during the same period.

According to Abta's Travel Trends research, this is not a new trend either because between August 2022 and September 2021, Generation T took an average of 2.2 holidays.

If agents do decide to target younger customers, Generation T handily aspire to go to many of the same destinations popular with other demographics, meaning agents won't have to learn about a string of new places to attract a new, younger customer base.

Abta says Generation T wants to travel to Italy, France, the US, Spain, Germany, Greece, Turkey, Portugal, China and Ireland. The only country that isn’t on other demographics’ lists is China.

Graeme Buck, Abta’s head of communications, said the data demonstrated how Generation T had “a strong propensity to travel” and insisted that this group wanted to take longer, more adventurous holidays.

“More than three times as many Generation T travellers want to take an adventure holiday compared with other generations,” Buck explained.

Chris Roche, founder of The Adventure People, highlighted how Generation T holidaymakers “probably” went on a Jet2holidays, Tui or easyJet flight or holiday as youngsters, but were now enjoying earning a wage for the first time and wanted to “spend their money on something different”.

Another trend is the rising number of Brits – labelled “Shoulder Shoppers” – wanting to travel in spring, rather than summer. However, this is a returning trend as it was first identified by Abta before the pandemic.

Research in Abta’s latest Holiday Habits report shows 48% of travellers want to travel in March, April and May compared to 46% of the consumers polled who want to go overseas in the summer months.

Buck told delegates at Abta’s Travel Trends conference: “A lot of companies are recognising this trend and making sure that they have an offer for those other seasons as well.”

But he added: “You might ask whether this is the end of the traditional summer break? But 46% are looking to have a summer holiday abroad, which is a very healthy figure and does not indicate that we’re at the beginning of the end of the traditional summer break.”

Buck highlighted how older and younger demographics were likely to be behind this trend. “We think that ‘shoulder shoppers’ are going to be at opposite ends of that age profile,” he added. “It’s probably a function of people taking more holidays.

“It’s logical if people are going to take two or three holidays a year, they’re not all going to be in the holidays.”

He added: “We think it’s quite a value-driven thing because you’re still seeing some strong summer figures after all the heatwaves and wildfires.” 

A “neophile” is anyone who wants something new or novel. One question Abta asked the 2,000 people polled for its Holiday Habits report was how likely they were to go to a country or resort/ city that they had not been to before.

Around 47% said they were “likely” to try a new city/resort, while 41% said they were probably going to book a holiday to a new country in the next 12 months. “We found the numbers of people wanting to try something new is very much on the up,” Buck noted.

However, he added that while there was “considerable bounce back from the lows of 2020”, neophile numbers were still lower than in 2018. That year, 52% of people polled said they were willing to try a new city/resort and 45% said they would likely book a trip to a new country.

“Numbers declined during Covid,” said Buck, adding: “We’re not quite there yet, but the numbers are getting there and my bet would be that this will continue over the next year or so ahead.”

Neil Sealy, managing director of tour operator Exoticca, said customers were looking further afield to destinations, such as Peru and Japan, which they might not have been to before. But he stressed customers were still looking for a “a really good price to get to that destination”.

Speaking about post-pandemic travel trends, Anne Williams, managing director for Inghams, Esprit Ski and Santa’s Lapland, said Inghams’ walking holidays were attracting “a new audience” of people who loved walking during the pandemic and now wanted to pursue their new-found passion on holiday.

She added that the company saw “a huge surge for our Lapland programme from families and older couples that want to see the Northern Lights” as the world came out of the pandemic. “We were not sure whether that was going to die down. It has died down, but it has stayed steady,” Williams said. 

Holidaymakers surveyed were asked to pick from a list of sustainability actions driven by the need to be more environmentally conscious.

The list included choosing a destination closer to the UK; choosing a company with a better environmental and social record over another; or taking the train or another form of transport to avoid flying.

Abta found that the younger travellers were “more likely to have paid more to go on an environmental social holiday”.

Around 18% of travellers between 18 and 24 said they paid more for a holiday with a company because it had a better environmental and social record. This number fell to 3% among the 65-plus age demographic at the other end of the age scale.

Buck said: “You can see that 18-24-year-olds are taking more [sustainability] action, by a considerable margin, compared with the average consumer.” 

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Airbnb’s Future: Not Just Short-Term Rentals, Not Just Travel

Justin Dawes , Skift

September 18th, 2024 at 7:10 PM EDT

Airbnb CEO Brian Chesky wants to make billions of dollars from new lines of business — and they may not all be focused on travel.

Justin Dawes

• What new categories is Airbnb planning to expand into beyond short-term rentals and travel?
• How significant is the market for longer-term stays for Airbnb, and how does it compare to pre-pandemic levels?
• What is the focus of Airbnb's upcoming winter and summer product releases?

Select a question above or ask something else

• Airbnb aims to expand beyond short-term rentals and travel, launching new business lines annually.
• Upcoming product releases will focus on matching hosts with property managers and expanding the Experiences segment.
• The company sees significant growth potential in longer-term stays and unique, local experiences.

Airbnb is planning to expand beyond short-term rentals and travel by launching new lines of business annually, with an aim to generate significant revenue. Upcoming product releases will focus on matching hosts with property managers and expanding the Experiences segment. The company also sees growth potential in longer-term stays and offering unique, local experiences compared to mainstream tourism activities.

Brian Chesky , co-founder and CEO of Airbnb, said Wednesday that he hopes to eventually expand beyond just short-term rentals and even travel.

“Why would Airbnb just offer homes? Why couldn’t we offer significantly more things? And that’s the future of this company,” Chesky told Skift CEO Rafat Ali during the 2024 Skift Global Forum in New York City. “We’re going to take the Airbnb model, and we’re going to bring it to a lot of different categories.” 

To get there, the company is aiming to consistently launch new lines of business.

“I anticipate, every year, we launch two to three things that could eventually generate a billion dollars a year annually in revenue.”

That doesn’t mean they’re all going be successful, he said, but now is the time to expand. 

“We’re entering a new phase of the company,” Chesky said. “We left the phase of perfecting the core.” 

Airbnb does product releases twice per year. The winter release, coming this October, will focus on a new business of matching hosts with property managers, he said. The summer release, coming in May 2025, will focus on expanding the Experiences business and “numerous” other things.

One of those future places for expansion will be longer term stays, Chesky said. About 17% of stays are 30 days or longer, a few percentage points over pre-pandemic levels. 

“Stays of 30 to 90 days … I think that’s a huge growth opportunity for Airbnb, and I don’t think [online travel agencies] are going to do that,” Chesky said.

Expansions will start with travel, but he believes there’s potential in other areas. “Eventually we do think there’s a path here to be doing more than just travel,” he said.

Experiences is Making a Return

Airbnb recently began accepting applications from providers of experiences after having paused the program for around a year-and-a half. The company admitted that the product wasn’t strong enough. 

The company removed many experiences that did not meet its standards, and Chesky said the business has recovered to pre-pandemic levels.

“What we’re focused on is the next generation of this product,” Chesky said.

Airbnb has been focused on staying local, not particularly mainstream. In Rome, there’s a Handmade pasta with grandma experience rather than the Vatican Museums and Sistine Chapel with Basilica tour that you can book on GetYourGuide.

But there are ticketed experiences coming for some of those major attractions, like the Eiffel Tower — but with a “bit of a twist,” he said.

“I think we’re going to have a unique product. It’s going to be more local, a little more authentic than what you might consider mass tourism activities. But we are absolutely going to cater to people that want to see the iconic landmarks.”

Have a confidential tip for Skift? Get in touch

Tags: airbnb , artificial intelligence , dwell , experiences , online travel newsletter , sgf2024 , skiftlive

Photo credit: Pictured: Airbnb CEO Brian Chesky speaks remotely with Skift CEO Rafat Ali at the Skift Global Forum Skift

• Travel, Tourism & Hospitality ›

Leisure Travel

Travel and tourism in Russia - statistics & facts

Impact of the war in ukraine on tourism in russia, how many tourists visit russia each year, key insights.

Detailed statistics

Travel and tourism's total contribution to GDP in Russia 2019-2034

Travel and tourism's total contribution to employment in Russia 2019-2034

Tourism spending share in Russia 2019-2023, by purpose

Editor’s Picks Current statistics on this topic

Destinations

Leading outbound travel destinations in Russia 2022-2023

Number of outbound tourism trips from Russia 2014-2023

Leading source markets for travel to Russia 2021-2023, by arrivals

Further recommended statistics

• Premium Statistic Countries with the highest outbound tourism expenditure worldwide 2019-2023
• Premium Statistic Inbound visitor growth in CEE 2020-2024
• Premium Statistic Travel industry revenue distribution in Russia 2022, by segment
• Premium Statistic Tourism spending share in Russia 2019-2023, by purpose
• Basic Statistic Travel and tourism's total contribution to GDP in Russia 2019-2034
• Basic Statistic Travel and tourism's total contribution to employment in Russia 2019-2034
• Premium Statistic Travel transportation consumer price in Russia 2022, by type

Countries with the highest outbound tourism expenditure worldwide 2019-2023

Countries with the highest outbound tourism expenditure worldwide from 2019 to 2023 (in billion U.S. dollars)

Inbound visitor growth in CEE 2020-2024

Year-over-year inbound visitor growth in Central and Eastern Europe (CEE) and Central and Baltic Europe from 2020 to 2024

Travel industry revenue distribution in Russia 2022, by segment

Distribution of travel industry revenue in Russia in 2022, by segment

Distribution of travel and tourism spending in Russia from 2019 to 2023, by purpose

Travel and tourism's total contribution to GDP in Russia 2019-2034

Total contribution of travel and tourism to gross domestic product (GDP) in Russia from 2019 to 2034 (in trillion Russian rubles)

Travel and tourism's total contribution to employment in Russia 2019-2034

Total contribution of travel and tourism to employment in Russia from 2019 to 2034 (in million jobs)

Travel transportation consumer price in Russia 2022, by type

Average consumer price of travel transportation in Russia in 2022, by type (in Russian rubles)

Outbound tourism

• Basic Statistic Outbound travel expenditure in Russia 2011-2023
• Premium Statistic Number of outbound tourism trips from Russia 2014-2023
• Premium Statistic Leading outbound travel destinations in Russia 2022-2023
• Premium Statistic Number of outbound tourists from Russia 2023, by territory
• Premium Statistic Outbound tourist flow growth in Russia 2022, by destination
• Premium Statistic European Union (EU) Schengen visas issued in Russia 2010-2023

Outbound travel expenditure in Russia 2011-2023

Outbound travel expenditure in Russia from 2011 to 2023 (in billion U.S. dollars)

Number of outbound tourism trips from Russia from 2014 to 2023 (in 1,000s)

Number of outbound travel visits from Russia from 2022 to 2023, by destination (in 1,000s)

Number of outbound tourists from Russia 2023, by territory

Number of Russians travelling abroad for tourism purposes in 2023, by territory (in 1,000s)

Outbound tourist flow growth in Russia 2022, by destination

Growth in outbound travelers with tourism purposes from Russia in 2022 compared to 2019, by selected destination

European Union (EU) Schengen visas issued in Russia 2010-2023

Number of Schengen Area visas issued from applications to consulates in Russia from 2010 to 2023*

Inbound and domestic tourism

• Basic Statistic International tourism spending in Russia 2011-2023
• Basic Statistic Domestic travel spending in Russia 2019-2034
• Premium Statistic Number of inbound tourist arrivals in Russia 2014-2023
• Premium Statistic Leading source markets for travel to Russia 2021-2023, by arrivals
• Basic Statistic Number of nature protected areas in Russia 2015-2023, by type
• Premium Statistic Estimated demand for inbound tourism in Russia Q1 2014-Q2 2024
• Premium Statistic Inbound tourist flow growth in Russia 2020-2023
• Premium Statistic Tourist flow in Moscow 2019-2023
• Premium Statistic Tourist count in Saint Petersburg, Russia 2016-2023, by origin

International tourism spending in Russia 2011-2023

Spending of international tourists in Russia from 2011 to 2023 (in billion U.S. dollars)

Domestic travel spending in Russia 2019-2034

Domestic tourism expenditure in Russia from 2019 to 2034 (in trillion Russian rubles)

Number of inbound tourist arrivals in Russia 2014-2023

Number of inbound tourism visits to Russia from 2014 to 2023 (in 1,000s)

Leading inbound tourism markets visiting Russia from 2021 to 2023, by number of trips (in 1,000s)

Number of nature protected areas in Russia 2015-2023, by type

Number of nature conservation areas in Russia from 2015 to 2023, by type

Estimated demand for inbound tourism in Russia Q1 2014-Q2 2024

Estimated balance of demand for inbound tourism in Russia from 1st quarter 2014 to 2nd quarter 2024

Inbound tourist flow growth in Russia 2020-2023

Year-over-year growth in inbound trips for tourism purposes in Russia from 2020 to 2023

Tourist flow in Moscow 2019-2023

Number of tourist arrivals in Moscow from 2019 to 2023 (in millions)

Tourist count in Saint Petersburg, Russia 2016-2023, by origin

Number of tourists in Saint Petersburg, Russia from 2016 to 2023, by origin (in millions)

Travel industry

• Premium Statistic Travel industry organizations distribution in Russia 2022, by segment
• Premium Statistic Number of tourism companies in Russia 2010-2022
• Premium Statistic Average monthly travel industry salary in Russia 2014-2022
• Premium Statistic Most popular travel websites in Russia 2023, by traffic

Travel industry organizations distribution in Russia 2022, by segment

Distribution of travel industry organizations in Russia in 2022, by segment

Number of tourism companies in Russia 2010-2022

Number of travel agencies and reservation service establishments in Russia from 2010 to 2022

Average monthly travel industry salary in Russia 2014-2022

Average monthly salary in travel industry in Russia from 2014 to 2022 (in Russian rubles)

Most popular travel websites in Russia 2023, by traffic

Leading travel and tourism websites in Russia in August 2023, by monthly visits (in millions)

Package tours

• Premium Statistic Number of package tours sold in Russia 2014-2022, by type
• Premium Statistic Value of package tours sold in Russia 2014-2022, by type
• Premium Statistic Package tour cost in Russia 2014-2022, by type
• Premium Statistic Most popular travel destinations on package tours in Russia 2022

Number of package tours sold in Russia 2014-2022, by type

Number of package tours sold in Russia from 2014 to 2022, by tourism type (in 1,000s)

Value of package tours sold in Russia 2014-2022, by type

Total value of package tours sold in Russia from 2014 to 2022, by tourism type (in billion Russian rubles)

Package tour cost in Russia 2014-2022, by type

Average cost of a package tour in Russia from 2014 to 2022, by tourism type (in 1,000 Russian rubles)

Most popular travel destinations on package tours in Russia 2022

Number of tourists sent on tours by travel agencies in Russia in 2022, by destination (in 1,000s)

Accommodation

• Basic Statistic Paid travel accommodation services value in Russia 2015-2022
• Premium Statistic Travel accommodation establishments in Russia 2023, by federal district
• Basic Statistic Total room area in travel accommodation in Russia 2013-2022
• Premium Statistic Number of visitors in hotels in Russia 2010-2023
• Basic Statistic Number of hotel visitors in Russia 2023, by travel purpose
• Premium Statistic Overnight accommodation cost in Moscow monthly 2020-2023
• Premium Statistic Hotel occupancy rate in Moscow 2023, by segment
• Premium Statistic Average daily hotel rate in Moscow 2023, by segment
• Premium Statistic Glamping sites share in Russia 2023, by seasonality

Paid travel accommodation services value in Russia 2015-2022

Value of paid services provided by travel accommodation establishments in Russia from 2015 to 2022 (in billion Russian rubles)

Travel accommodation establishments in Russia 2023, by federal district

Number of collective accommodation establishments in Russia in 2023, by federal district

Total room area in travel accommodation in Russia 2013-2022

Total area of rooms in travel accommodation establishments in Russia from 2013 to 2022 (in 1,000 square meters)

Number of visitors in hotels in Russia 2010-2023

Number of visitors in hotels and similar accommodation establishments in Russia from 2010 to 2023 (in 1,000s)

Number of hotel visitors in Russia 2023, by travel purpose

Number of visitors in hotels and similar accommodation establishments in Russia in 2023, by purpose of travel (in 1,000s)

Overnight accommodation cost in Moscow monthly 2020-2023

Average cost of overnight accommodation in Moscow from May 2020 to September 2023 (in euros)

Hotel occupancy rate in Moscow 2023, by segment

Occupancy rate of quality hotels in Moscow from January to March 2023, by segment

Average daily hotel rate in Moscow 2023, by segment

Average daily rate (ADR) in hotels in Moscow from January to March 2023, by segment (in Russian rubles)

Glamping sites share in Russia 2023, by seasonality

Distribution of glamping sites in Russia as of June 2023, by seasonality

Travel behavior

• Premium Statistic Household expenditure on travel & recreation per capita in Russia 2014-2022
• Premium Statistic Reasons to not travel long-haul in Russia 2022
• Premium Statistic Intention to travel long-haul from Russia 2019-2022
• Premium Statistic Intention to travel to Europe in Russia 2019-2022
• Basic Statistic Summer vacation plans of Russians 2012-2023
• Premium Statistic Travel frequency for private purposes in Russia 2023
• Basic Statistic Average holiday spend per person in Russia 2011-2023
• Premium Statistic Attitudes towards traveling in Russia 2023
• Premium Statistic Travel product online bookings in Russia 2023
• Premium Statistic Internet use for travel booking in Russia 2014-2022

Household expenditure on travel & recreation per capita in Russia 2014-2022

Average household expenditure on travel and recreation per capita in Russia from 2014 to 2022 (in Russian rubles)

Reasons to not travel long-haul in Russia 2022

Main reasons for avoiding travel outside the Commonwealth of Independent States (CIS) in Russia from September to December 2022

Intention to travel long-haul from Russia 2019-2022

Index of intention to travel outside of the Commonwealth of Independent States (CIS) in Russia from January 2019 to December 2022 (in points)

Intention to travel to Europe in Russia 2019-2022

Index of intention to travel to Europe from Russia from January 2019 to December 2022 (in points)

Summer vacation plans of Russians 2012-2023

Where do you plan to spend your vacation this summer?

Travel frequency for private purposes in Russia 2023

Travel frequency for private purposes in Russia as of March 2023

Average holiday spend per person in Russia 2011-2023

How much money did you spend per person on holidays this summer? (in Russian rubles)

Attitudes towards traveling in Russia 2023

Attitudes towards traveling in Russia as of March 2023

Travel product online bookings in Russia 2023

Travel product online bookings in Russia as of March 2023

Internet use for travel booking in Russia 2014-2022

Share of online shoppers using the internet to order services related to travel booking in Russia from 2014 to 2022

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Out & About

Olivia Wilde, Chloe Fineman and Rosie Perez Buzz at TriBeCa Power Lunch

Influential women in entertainment talked politics, fashion week and fall travel plans at a party to support emerging filmmakers.

By Alyson Krueger

Alyson Krueger reported for Out & About, a column that covers the events where notable, powerful and influential figures gather — and their outfits.

Chloe Fineman, the “Saturday Night Live” star known for her impressions of people like Melania Trump and Britney Spears, was headed into a lunch in Lower Manhattan on Tuesday dressed in a white jacket and tiny black shorts with hints of Jackie Kennedy Onassis. She joked she appeared reserved, polished and demure. But she insisted it was just a look. “My attitude is the opposite of demure,” Ms. Fineman said, laughing. “I’m very stressed, very unmindful, very agitated.”

“I live in New York,” she added. “We have things to do.”

It was midday, and Ms. Fineman was joining about 100 other influential women in fashion and entertainment at Locanda Verde, the Italian restaurant in TriBeCa. The actors Olivia Wilde, Whitney Peak and Phoebe Tonkin were there. So were the broadcast journalist Gayle King, the stylist Kate Young, and the television writer and showrunner Joanna Calo.

They had gathered for the Chanel Through Her Lens Program Luncheon, which marked the beginning of a three-day workshop for 10 emerging female filmmakers.

The program, created by Chanel and Tribeca Enterprises, which owns the Tribeca Festival, is in its tenth year. Through mentorship and funding it has helped about 100 women make about 40 short films that have appeared at the Sundance Film Festival and on Netflix and HBOMax, according to organizers.

“These women are being mentored by film composers, costume designers and other great artists,” said Ms. Wilde, who is on the jury that helps select participants. “I wish I had done this program.”

In the past, the film director Kathryn Bigelow and the actresses Rashida Jones, Courteney Cox and Sarah Jessica Parker were mentors. This year, the list includes the director, actor, and writer Pamela Adlon and the creator and showrunner Mara Brock Akil.

The luncheon fell at the heels of New York Fashion Week and the Emmy Awards, and many guests were still buzzing about the festivities.

AnnaSophia Robb, the actress and model, said she had finally figured out how to make fashion week manageable.

“I came for the tail end of fashion week, and it was lovely,” she said. “I went to the Michael Kors show. It was so chaotic, but it was the only show I went to, and I saw all my friends there.”

Ms. Calo, a producer and writer known for “The Bear,” still couldn’t believe Liza Colón-Zayas won the Emmy Award for outstanding supporting actress in her role as Tina Marrero on the series.

“We partied so hard after,” she said. “It was so fun. I mean, for me, that is staying out until 1 a.m. because I had to take my child to school the next day.”

The actress Rosie Perez gushed that Ms. Colón-Zayas was the first Latina to win the award.

“She made history,” she said, “and I hope that transfers into the film industry as well and shows people it’s not just about women, it’s also about women of color.”

Other attendees were getting ready for a busy fall ahead.

Francesca Scorsese, the actress, was headed to Italy and plans to travel throughout the country with her father, the filmmaker Martin Scorsese.

“We always have the best time on trips. We will watch a couple of films,” she said, adding, “Maybe we will go out to dinner with a group of people, and then we will go home and chat for an hour.”

Ms. Wilde was getting ready to shoot a movie, “I Want Your Sex” with the actor Cooper Hoffman and the singer-songwriter Charli XCX.

“I am acting in this one, and it’s been a minute, because I’ve been directing,” she said. “I’ve read the script about a hundred times.”

Ms. Fineman was preparing for “Saturday Night Live” to begin again on Monday.

The vibe is “very back to school,” she said. “We are going to have fun with politics, which I’m really excited about.”

She was not the only guest thinking about the news.

“I’m leaving for D.C. to do a show at the Kennedy Center,” said Beanie Feldstein, the actress, who will be performing in “The 25th Annual Putnam County Spelling Bee.”

“The show is really fun, so I hope it will bring some levity and joy and silliness to people over there,” she said.

Whenever she goes to Washington, D.C., she remembers playing Monica Lewinsky in the 2021 season of “American Crime Story,” she said. “I feel her there,” she said. “And the Kennedy Center is right across from Watergate, so all the memories come back.”

Inside Locanda Verde, partygoers were dressed in bows, jackets, shoes and purses from Chanel. They chatted with one another while drinking Champagne and Arnold Palmers. (The actor Robert De Niro, is a partner in the restaurant, and co-founded the Tribeca Festival with Jane Rosenthal, the co-founder chief executive of Tribeca Enterprises.)

A little after noon, they sat for a three-course lunch of roasted beets, olive oil-poached halibut and lemon tarts. Ms. Rosenthal, who was wearing jeans and a long pearl necklace, gave a speech reminding women to appreciate one another.

“Look around at who’s sitting next to you,” she said as loud cheers interrupted her. “You can’t take this room for granted.”

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5 Asian countries with best local transport system

Times of India TIMESOFINDIA.COM / TRAVEL TRENDS , WORLD / Created : Sep 17, 2024, 23:33 IST

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For a quick and budget-friendly holiday outside India, consider Asian countries with efficient transport systems. Japan, Singapore, Hong Kong, Malaysia, and Thailand offer high-speed trains, metro networks, and modern buses that p … Read more

For a quick and budget-friendly holiday outside India, consider Asian countries with efficient transport systems. Japan, Singapore, Hong Kong, Malaysia, and Thailand offer high-speed trains, metro networks, and modern buses that provide easy access to most places while saving money on transportation. Read less

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Making travel’s priorities known to the Treasury ahead of the Budget

Next month the new Government’s fiscal plans for the nation will be revealed in its first Budget since taking office. As with any Budget, ABTA has been making representations to Government on behalf of members and the wider industry.

In my recent letter to the Treasury, I highlighted the value travel brings to the UK economy, citing ABTA’s data that outbound travel alone is worth more than £49bn in GVA each year and supports more than 843,000 jobs.

The new Government has been very clear that it is focused on economic growth and so, as part of our submission to the Chancellor, I stressed travel’s role as a driver for growth. ABTA research shows the travel sector predicted to grow by 15% by 2027 against 2019 levels, which compares favourably with predicted growth across the wider economy. But our industry will only be able to achieve this growth with the right tax and policy framework in place, including ensuring the UK’s aviation price competitiveness.

Among the other policy developments we would like to see for our sector, a priority is investing to ensure that the UK is a leader in sustainable travel . Our message to Government is that we need to accelerate the journey to decarbonisation, and it will take a partnership between Government and industry to do that, recognising that people do not want to be priced out of travelling as a result - and nor should they be.

We are also continuing to press for business rates reform, which was in Labour’s manifesto. ABTA believes a redesigned rates system will encourage and support those businesses based on the high street, many of which are currently at disadvantage when it comes to business rates, whilst also avoiding any duplication of taxation for businesses that operate both online and offline.

As well as liaising with Government ahead of the Budget, we’re also involved in a busy engagement programme – meeting MPs and attending the Liberal Democrat, Labour and Conservative party conferences. You can find out more about our MP engagement in Luke Petherbridge’s column in Travel Weekly .