tourism management notes pdf

Marketing Tourism and Hospitality pp 3–31 Cite as

Tourism and Hospitality Marketing Principles

• Richard George 2  
• First Online: 09 May 2021

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1 Citations

This chapter explores some of the key issues and principles of tourism and hospitality marketing. The terms “tourism” and “hospitality” are defined and then the concepts of marketing and tourism marketing are examined. The chapter discusses how marketing applies to the field of tourism and hospitality. It also described the core principles of marketing. These include information gathering, the marketing mix, marketing planning, and customer relationship management. Further, this chapter presents some of the reasons for studying tourism and hospitality marketing. Finally, the chapter’s in-depth case study examines the concept of marketing orientation and its application to Warner Bros Studio Tour, London: The Making of Harry Pot ter .

• hospitality
• Tourism and hospitality marketing
• Domestic tourism
• Marketing orientation
• Customer relationship management
• Word-of-mouth
• Influencer marketing, Responsible tourism
• Corporate shared value (CSV)

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Further Reading

Baines, P., Fill, C., Rosengren, S., & Antonetti, P. (2019). Marketing (5th ed.). Oxford, UK: Oxford University Press.

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George, R. (2021). Tourism and Hospitality Marketing Principles. In: Marketing Tourism and Hospitality. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-64111-5_1

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TOURISM AND HOSPITALITY MANAGEMENT

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KNEC notes and Revision materials

Study notes, Revision materials and Past papers for courses examined by KNEC

Fundamental of Tourism notes

• Definition of terms
• Typology of travellers
• Types of tourists

Classification of visitors & travellers

• International
• Residential

Classification of Tourists – in terms of:

• Destination
• Interests/motivation
• Spending levels

Forms of tourism- In terms of:

• Environmental impacts
• Origin & distance

Types of tours

• Escorted/Guided
• Independent

Hotels and Tourism

• Types of hotels
• Classification
• Types of rooms

Evolution of Tourism in the World

• Greek Period
• Industrial Revolution
• 20th Century

Evolution of Tourism in Kenya

• Early explorers
• Pre-independence
• Post-independence
• Structure of Tourism Industry in Kenya

Components of the Tourism Industry

• Industry components
• Role of the different components

Impacts of Tourism

• Economic impacts
• Socio-cultural impacts
• Environmental Impacts
• Management actions
• Sustainable tourism/ Alternative tourism forms

Tourism Motivation

• Needs and Wants
• Tourists’ decision-making process
• Travel motivators
• Travel facilitators
• Travel barriers and demotivators

Tourism institutions and Associations

• Introduction to Tourism governance in Kenya
• Role of the Ministry of Tourism & Wildlife
• Institutions in Tourism Act, No.28 of 2011

Other Tourism Institutions in Kenya and their roles :

• Kenya Association of Tour Operators
• Kenya Association of Travel Agents
• Kenya Tourist Federation
• Kenya Association of Hotel Keepers and Caterers
• Eco-tourism Society of Kenya
• Kenya Wildlife Service

Legal Aspects of Tourism in Kenya

• Definition of law
• Structure of the Court system in Kenya
• Aspects of Law of contract
• Tourism industry licencing Act

Emerging Trends in Tourism

• Identification of emerging trends
• Impacts of the emerging/current trends

Written by  KNEC notes and Past Papers

One thought on “fundamental of tourism notes”.

So interesting

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