santini sponsor tour de france

Tour de France jerseys to be provided by Santini

ASO announces five-year partnership with Italian brand to supply leaders jerseys from 2022

Amaury Sport Organization, the company behind the Tour de France , has announced Santini as a new official partner to the race. As of 2022, the Italian brand will supply all official jerseys for the Tour de France leaders, as well as the leaders of the Tour de France Femmes avec Zwift, and the amateur riders competing in the L’Étape du Tour, in a deal that will extend through to 2027. The brand will also produce official replica jerseys that will be on sale to the public.

The move marks an end to a decade-long spell in which Le Coq Sportif has supplied the leaders jerseys after the French brand took over from Nike ahead of the 2012 Tour.

“Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France,” says Monica Santini, CEO of Santini Cycling Wear. “It marks the continuation of a relationship with ASO, begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added the most important race on the international cycling calendar to our tally.”

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The announcement comes in addition to Santini's existing agreements with the UCI and UEC, in which the brand supplies the podium jerseys for the rainbow and European champions. The Italian brand has also supplied the leaders jerseys for the Vuelta a España since 2016, in a deal that was penned for five years. It's unconfirmed whether that agreement will continue. 

Yann Le Moenner, CEO of ASO, said: “We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment. It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organized by ASO.”

Founded in 1965 by Pietro Santini, the Italian brand comes with a rich heritage and race history, starting with its official UCI World Champion and World Cup leader’s jerseys back in 1988, and the creation of a long-lasting relationship with the Giro d’Italia and Maglia Rosa five years later. Since then Santini has formed a multitude of high-profile partnerships and collaborations, with the likes of Lizzie Deignan, the Australian National Cycling Team, La Vuelta, Trek-Segafredo, and the Tour de Suisse. Now with the announcement of this five-year partnership, it adds the Tour de France to this list.

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Mildred joined as Reviews Writer for Cyclingnews and BikePerfect in December 2020. She loves all forms of cycling from long-distance audax to daily errand-running by bike, and does almost everything on two wheels, including moving house, and started out her cycling career working in a bike shop. For the past five years she's volunteered at The Bristol Bike Project as a mechanic and session coordinator, and now sits on its board of directors.

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Santini goes yellow: the Tour de France to wear made in Italy

Santini Cycling Wear and A.S.O. are delighted to announce a new agreement making the Italian brand official partner to the Tour de France from 2022 to supply the prestigious Yellow Jersey and the other official jerseys for the elite multi-stage road race.  The sponsorship deal also includes the Tour de France Femmes avec Zwift and L’Étape du Tour de France.

Monica Santini: " This agreement shines out in the portfolio of partnerships our company has built up over its 50-plus years in the professional cycling world ".

From 2022, the Santini Cycling Wear story will be inextricably linked with that of the King of the Grand Tours: the Italian company has been announced as official partner to the Tour de France. The new deal with A.S.O. (Amaury Sport Organization) means Santini will now supply the leader jerseys for the Grande Boucle, the Tour de France Femmes avec Zwift and the amateur riders competing in the L’Étape du Tour de France.

" Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France– commented Santini Cycling Wear CEO Monica Santini – It marks the continuation of a relationship with A.S.O. begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added with the most important race on the international cycling calendar to our tally" .

The announcement marks the start of a glittering chapter in the story that Santini has been writing since 1965 thanks to the constant commitment of Pietro Santini, his daughters Monica and Paola, and the Italian company’s entire team. Santini’s research and innovation consistently produces superior quality technical wear designed to meet the exacting needs of pro and amateur cyclists alike as well as supporting the leading international cycling events.

As with the rest of its products, Santini will be making all of official jerseys worn by the Tour de France leaders as well as the women’s edition of the Grande Boucle at its facility in Lallio, just outside Bergamo, Italy, guaranteeing these elite athletes the very finest in Italian quality.

The company will also be making the official replica jerseys that will be on sale to the public as well as the jerseys worn by the amateur riders during the L’Étape du Tour.

Yann Le Moënner, CEO of A.S.O. declared: “ We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment. It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organized by A.S.O .”

The agreement is for five years.

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Tour de France brings in Santini as yellow jersey supplier

Five-year agreement also covers tour de france femmes and l’étape du tour..

Tour de France / Santini

• Italian brand to replace Le Coq Sportif from 2022
• Santini adds to jersey deals with UCI, Vuelta a España and Deutschland Tour

Cycling’s Tour de France has announced Italian sportswear brand Santini as the new supplier of the grand tour’s iconic yellow jersey.

The agreement with event organiser Amaury Sport Organisation (ASO) will kick in from 2022 and sees Santini replace French company Le Coq Sportif which, in turn, took over from Nike in 2011.

Santini’s new deal will run for five years and also covers leader jerseys for the women’s Tour de France Femmes and the amateur L’Étape du Tour event. In addition, the brand will be making the official replica jerseys for general sale, as well as the jerseys worn by amateur riders during the L’Étape du Tour.

Financial terms were not disclosed.

“Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France,” said Santini Cycling Wear chief executive Monica Santini.

Tour de France and La Vuelta retain Tissot as official timekeeper

“It marks the continuation of a relationship with ASO begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added with the most important race on the international cycling calendar to our tally.”

Yann Le Moënner, chief executive of ASO, added: “We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment. It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organised by ASO.”

Santini already has a partnership with the International Cycling Union (UCI), the sport’s global governing body, and the UCI World Championships, which has been in place since 1994. That tie-up was expanded this year when Santini was unveiled as the kit supplier for the newly-formed UCI Track Champions League. 

Santini has also supplied the leader’s jersey in the Vuelta a España grand tour since 2017.

Santini to make Tour de France leader's jerseys in 2022

Santini will be replacing French brand Le Coq Sportif after a 10 year partnership with the race

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Santini have been confirmed to be the new kit provider for the Tour de France leaders in 2022, after a 10 year partnership with Le Coq Sportif comes to a close.

The Italian cycling clothing brand already makes the jersey's for the UCI and UEC with the rainbow and European jerseys given to the riders on the podium both being made by the brand.

Taking over from French brand, Le Coq Sportif, who has made the leader's jerseys for the Tour for the last 10 years after they took over from Nike in 2011, after 25 years away from the race. 

>>> Tadej Pogačar adds World Championships and Giro d'Italia to his wish list but is not done with the Tour de France

CEO of Santini Monica Santini said: "This agreement shines out in the portfolio of partnerships our company has built up over its 50-plus years in the professional cycling world.

"Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France.

"It marks the continuation of a relationship with ASO begun with the sponsorship of the Vuelta a España and followed on with the Deutschland Tour. Now we have also added with the most important race on the international cycling calendar to our tally."

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The jerseys will not just be for the men's race as the brand new eight-day Tour de France Femmes race, as well as the jerseys for the l'Etape du Tour amateur sportive.

The agreement signed is for five years.

CEO of ASO, Yann Le Moënner, added: "We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment. 

"It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organised by ASO."

While Santini is an Italian brand, it does not make the jerseys for the Italian Grand Tour, the Giro d'Italia, as those are made by Castelli.

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Hi, I'm one of Cycling Weekly's content writers for the web team responsible for writing stories on racing, tech, updating evergreen pages as well as the weekly email newsletter. Proud Yorkshireman from the UK's answer to Flanders, Calderdale, go check out the cobbled climbs!

I started watching cycling back in 2010, before all the hype around London 2012 and Bradley Wiggins at the Tour de France. In fact, it was Alberto Contador and Andy Schleck's battle in the fog up the Tourmalet on stage 17 of the Tour de France.

It took me a few more years to get into the journalism side of things, but I had a good idea I wanted to get into cycling journalism by the end of year nine at school and started doing voluntary work soon after. This got me a chance to go to the London Six Days, Tour de Yorkshire and the Tour of Britain to name a few before eventually joining Eurosport's online team while I was at uni, where I studied journalism. Eurosport gave me the opportunity to work at the world championships in Harrogate back in the awful weather.

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Santini L’Étape du Tour De France 2022 Special Collection

Santini has been selected as a sponsor of L’Étape du Tour de France 2022: the Italian cycling wear company is dedicating both a men’s and a women’s collection to the famous amateur cycling event, which takes place on Sunday, July 10th next. The collections will be available to purchase in the Village and also from the brand’s website.

Starting from 2022, Santini will be sponsoring L’Étape du Tour de France, a cycling event that allows thousands of amateur riders to retrace the roads of the Tour de France as part of one of the most appealing and pivotal events on the calendar.

L’Étape attracts in excess of 16,000 competitors from all over the world each year as it not only delivers all of the emotions of cycling the same roads at the Tour riders but also opens up the most beautiful and iconic climbs in the French mountains to the riders.

Related: Santini to partner with the Tour de France

Next year’s edition on Sunday, July 10th, 2022, will see the peloton tackling Alpe d’Huez in the French Department of Isère. One of the most insidious and grueling climbs in the entire Alpine range, this epic challenge includes 21 hairpin bends, numbered in descending order to help the increasingly exhausted cyclists tick them off.

A special L’Étape du Tour De France 2022 collection by Santini

Santini will be producing a line of cycling wear for L’Étape du Tour de France comprising a men’s kit and a women’s kit, a windproof vest, and accessories such as gloves, cap, and socks. The men’s kit is a mix of dark blue and black while the women’s has a navy blue and light blue color palette. The Italian company is also expanding the capsule collections by adding a cotton t-shirt with the same graphic as the rest of the kit and a water bottle.

Developed the Santini design working group coordinated by Fergus Niland, the collections are an homage to the Alpe d’Huez’s history and its first appearance in the Tour de France in 1952. Fausto Coppi won that year and the images used for the background of the jerseys are taken from the edition of L’Équipe newspaper published the day after his victory.

The white and red bands across the center of the jersey are a nod to the colors of the jersey worn by the great Italian cyclist and his team in that period too. A whole host of other graphic elements also reference Coppi: including the “L’aigle solitaire au Sommet de l’Alpe d’Huez “ script, the 1952-2022 logo on the sleeve, and the reference to the 70th anniversary of the victory and the Alpe d’Huez’s inclusion on the Grande Boucle route.

All of the items can be purchased from the Event Village and from the Santini Cycling Wear website .

Related: Santini Named as Official Kit Supplier for Cure Leukaemia and The Tour 21

About Santini Cycling Wear

Santini Cycling Wear was founded in 1965 by Pietro Santini who spotted a market for technical cycling clothing as a result of his abiding passion for the sport and competition. In what would seem like a revolutionary and contrarian choice today, the Bergamo-based company made the pivotal decision to design and manufacture all of its products exclusively in Italy. Each item is designed and developed by a design team with a deep-rooted passion for the two-wheel world to meet four key requirements: fit, performance, comfort, and durability.

Santini currently produces 5,000 items of clothing per day and exports 80% of its output. It is deeply committed to ongoing investment in researching and developing innovative textiles and new production methods. However, people – athletes – remain its central focus as it continues to refine its creations to allow cyclists to pursue their sporting passions in a comfortable but inimitably stylish kit ( www.santinicycling.com )

Amaury Sport Organisation

Amaury Sport Organisation is a company that owns, designs, and organizes top international sporting events. Specialized in the “non-stadia” events, it has in-house knowledge of professions linked to the organization, media, and sales of sports events. A.S.O. organizes 250 days of competition per year, with 90 events in 25 countries.

A.S.O. is involved in 5 major sports including cycling with Le Tour de France, motorsports with the Dakar, sailing with the Tour Voile, mass events with the Schneider Electric Marathon de Paris, and golf with the Lacoste Ladies Open de France. Amaury Sport Organisation is a subsidiary of the Amaury Group: a media and sports group that owns the newspaper L’Equipe.

Related: Tour De France Launches New “Maillot Jaune” Brand

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Santini to sponsor L’Étape du Tour de France 2022

Rebecca Morley 19/10/2021 Events

Santini has been selected as sponsor of L’Étape du Tour de France 2022.

The Italian cycling wear company is dedicating both a men’s and a women’s collection to the event, which takes place on 10th July next year. The collections will be available to purchase in the Village and on the brand’s website.

The line of cycling wear comprises a men’s kit and a women’s kit, a windproof vest and accessories such as gloves, cap and socks. The men’s kit is a mix of dark blue and black while the women’s has a navy blue and light blue colour palette.

The company is also expanding the capsule collections by adding a cotton t-shirt with the same graphic as the rest of the kit and a water bottle.

Developed the Santini design working group coordinated by Fergus Niland, the collections are a homage to the Alpe d’Huez’s history and its first appearance in the Tour de France in 1952. Fausto Coppi won that year and the images used for the background of the jerseys are taken from the edition of L’Équipe newspaper published the day after his victory.

Tags apparel Santini sponsorship Tour de France

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Santini goes yellow: the Tour de France to wear made in Italy

Santini Cycling Wear et A.S.O. sont heureux d’annoncer un nouvel accord qui fera de la marque italienne un partenaire officiel du Tour de France à partir de 2022. Santini fournira le prestigieux maillot jaune ainsi que les autres maillots officiels de la plus célèbre des épreuves sur route par étapes. L’accord de sponsoring concerne également le Tour de France Femmes avec Zwift et L’Étape du Tour de France.

Monica Santini: " This agreement shines out in the portfolio of partnerships our company has built up over its 50-plus years in the professional cycling world ".

From 2022, the Santini Cycling Wear story will be inextricably linked with that of the King of the Grand Tours: the Italian company has been announced as official partner to the Tour de France. The new deal with A.S.O. (Amaury Sport Organization) means Santini will now supply the leader jerseys for the Grande Boucle, the Tour de France Femmes avec Zwift and the amateur riders competing in the L’Étape du Tour de France.

" Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France– commented Santini Cycling Wear CEO Monica Santini – It marks the continuation of a relationship with A.S.O. begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added with the most important race on the international cycling calendar to our tally" .

The announcement marks the start of a glittering chapter in the story that Santini has been writing since 1965 thanks to the constant commitment of Pietro Santini, his daughters Monica and Paola, and the Italian company’s entire team. Santini’s research and innovation consistently produces superior quality technical wear designed to meet the exacting needs of pro and amateur cyclists alike as well as supporting the leading international cycling events.

As with the rest of its products, Santini will be making all of official jerseys worn by the Tour de France leaders as well as the women’s edition of the Grande Boucle at its facility in Lallio, just outside Bergamo, Italy, guaranteeing these elite athletes the very finest in Italian quality.

The company will also be making the official replica jerseys that will be on sale to the public as well as the jerseys worn by the amateur riders during the L’Étape du Tour.

Yann Le Moënner, CEO of A.S.O. declared: “ We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment. It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organized by A.S.O .”

The agreement is for five years.

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Santini Chosen as Sponsor for L’Étape du Tour de France

From 2022, Santini will be sponsoring L’Étape du Tour de France, a cycling event that allows thousands of amateur riders to retrace the roads of the Tour de France as part of one of the most appealing and pivotal events on the calendar.   

L’Étape attracts in excess of 16,000 competitors from all over the world each year as it not only delivers all of the emotions of cycling the same roads at the Tour riders but also opens up the most beautiful and iconic climbs in the French mountains to the riders. 

Next year’s edition on Sunday, July 10 2022, will see the peloton tackling Alpe d’Huez in the French Department of Isère. One of the most insidious and grueling climbs in the entire Alpine range, this epic challenge includes 21 hairpin bends, numbered in descending order to help the increasingly exhausted cyclists tick them off.

Santini will be producing a collection of cycling wear for L’Étape du Tour de France comprising a men’s kit and a women’s kit, a windproof vest and accessories such as gloves, cap and socks.  The men’s kit is a mix of dark blue and black while the women’s has a navy blue and light blue color palette.  The Italian company is also expanding the capsule collections by adding a cotton t-shirt with the same graphic as the rest of the kit and a water bottle.  

Developed the Santini design working group coordinated by Fergus Niland, the collections are an homage to the Alpe d’Huez’s history and its first appearance in the Tour de France in 1952. Fausto Coppi won that year and the images used for the background of the jerseys are taken from the edition of L’Équipe newspaper published the day after his victory. The white and red bands across the centre of the jersey are a nod to the colours of the jersey worn by the great Italian cyclist and his team in that period too. A whole host of other graphic elements also reference Coppi: including the “ L’aigle solitaire au sommet de l’Alpe d’Huez” script, the1952-2022 logo on the sleeve and the reference to the 70th anniversary of the victory and the Alpe d’Huez’s inclusion on the Grande Boucle route.  

All of the items can be purchased from the event Village and from www.santinicycling.com

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Italian cycling wear brand Santini has opened its own temporary store in the heart of Paris. According to the company, this is… ‘a prestige showcase to present its Tour de France collections  and many other lines for 2022 to the French public.’

Paris’ upscale Madeleine quarter, just a stone’s throw from Les Champs Elysées, is the location for a pop-up Santini store where the public can discover and buy the Italian cycling wear company’s Tour de France range, the Maillot Jaune collection , and the rest of Santini’s 2022 apparel offerings.

This latest move underpins the broad-ranging partnership between Santini and the Tour de France… ‘as well as bringing a small corner of Italy to the very heart of Paris as the store will be right in the centre of the French capital’s fashion quarter.’’

A range of collections will be on display: from the kits dedicated to various stages of the Tour de France to replicas of the iconic Yellow Jersey and the other leader jerseys for the Grande Boucle. Santini will also showcase its summer and winter collections, the Gravel line, Trek-Segafredo team replica kits , the UCI line and its range for the Eroica vintage cycling event.

Santini’s Paris pop-up store will be open from July 14th to 24th.

www.santinicycling.com/tour-de-france

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