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Here Is The Drake Merch Available At The ‘It’s All A Blur Tour — Big As The What?’

Drake already held his It’s All A Blur Tour with 21 Savage last year. Bras flew , and Drake continually teased For All The Dogs until its October 6 release. The album houses “ First Person Shooter ” featuring J. Cole, which inspired It’s All A Blur Tour — Big As The What? , an adjacent co-headlining tour with Drake and J. Cole.

The new trek began on Friday, February 2, at Amalie Arena in Tampa, Florida. The setlist is extensive , but as with everything Drake does, It’s All A Blur Tour — Big As The What? offers much more than music.

Here Is The Drake Merch Available At The It’s All A Blur Tour — Big As The What?

The popular Drake fan account on X (formerly Twitter) Word On Road (@WordOnRd) posted a video showing the merch table on Friday. There are a few predominantly Drake-related options, as listed below.

• A black hoodie reading (in white, yellow, and red lettering), “DRAKE AND J. COLE ON TOUR 2024 BIG AS THE WHAT? IT’S ALL A BLUR”
• $85 reversible basketball jerseys: a No. 11 black one for Drake, with the OVO owl on the front and “THE BOY” on the back; a No. 15 one for J. Cole, with the Dreamville logo on the front and “COLE” on the back.
• $40 white-and-black Nike hats — still available from Drake’s initial It’s All A Blur Tour run
• $45 graphic tees (cream-colored with the OVO owl or black with For All The Dogs artwork)

Merch tonight in Tampa. #IAABTour pic.twitter.com/4e41hHrY1s — Word On Road (@WordOnRd) February 3, 2024

A look at all the merch from the J. Cole & Drake tour pic.twitter.com/kQmzYU7UNq — Team DREAMVILLE (@TeamDreamville) February 3, 2024

Additionally, a Reddit user posted a blue hoodie featuring the For All The Dogs Scary Hours Edition artwork, but you’d have to shell out $220 for it, and other people on X circulated a J. Cole graphic tee that might or might not tease his next releases.

J. Cole teases ‘It’s A Boy’ on the merch from his joint tour with Drake pic.twitter.com/bWgMfW2PBm — Complex Music (@ComplexMusic) February 3, 2024

J. Cole’s ‘The Fall Off’ era being teased in new merch from his tour with Drake • It’s A Boy • The Fall Off pic.twitter.com/53CmgJDgsK — NFR Podcast (@nfr_podcast) February 3, 2024

DRAKE x COLE MERCH ITS A BOYYYYYY pic.twitter.com/mZvnWnUVp1 — t.o.n.y (@tonysHIPHOP) February 3, 2024

J. Cole merch for the tour with Drake “It’s A Boy” is still on the way?! pic.twitter.com/U4LzOyO2zb — Team DREAMVILLE (@TeamDreamville) February 3, 2024

J. Cole’s merch from the “Big As The What” tour teases upcoming “It’s A Boy” project Could this be a Drake x J. Cole album? pic.twitter.com/8mPWyLitf2 — Modern Notoriety (@ModernNotoriety) February 3, 2024

See all of Drake and J. Cole’s remaining dates here .

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Get a Look at Drake's New Tour Merch

Drake and Migos finally kicked off their long-awaited Aubrey and the Three Migos tour over the weekend, complete with a floating Ferrari. The tour, of course, also arrives with a fleet of new merch.

Drake finally got his massive tour with Migos underway this weekend after a pair of production-related delays. By the looks of fan-shot footage of the hits-stacked proceedings, the delay was well worth the headaches, as attendees will—among other things—have the chance to mosh beneath a floating Ferrari.

Of course, with a new tour comes new merch, and Drake does not disappoint this go-around. In addition to some standard tour date tees in black and purple, the Aubrey and the Three Migos tour has resulted in COLDBLOOD-emblazoned tees and hoodies, Scorpion logo tops and sweats, and a Side A/Side B long-sleeve tee. There's also a long-sleeve tee with the lyrics to "Nonstop" sprawled across the back, an astrology-themed hoodie, a "Walk It Talk It" tee featuring Migos, and—unfortunately—absolutely zero "Summer Games"-themed merch.

There are merch tables outside and inside. #AATTM pic.twitter.com/bi3OEly1yr — Word On Road (@WordOnRd) August 12, 2018

Get a look at a selection of new Drake merch below. The pieces, starting at $30 for a hat, can be purchased on the road and/or online.

Migos celebrated the tour kickoff with a trio of new solo Quavo tracks , including the excellent "Lamb Talk."

View this video on YouTube

Drake, meanwhile, had his Scorpion single "In My Feelings" remixed by the incomparable City Girls.

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Drake Announces 2023 It’s All A Blur Tour With 21 Savage

Tickets Available Starting Wednesday, March 15

General onsale begins friday, march 17 on  drakerelated.com . .

Today, four time Grammy-award winning and multi-platinum selling artist  Drake  announced his long awaited return to the stage with the 2023  ‘It’s All A Blur’ Tour  presented by Cash App, Visa and Sprite. Produced by Live Nation, Drake and 21 Savage will be going on a 29-date arena run with stops including Chicago, Boston, New York, Miami, Los Angeles, and more before wrapping up in Glendale, AZ at Desert Diamond Arena on Tuesday, September 5.

‘It’s All A Blur’ marks Drake’s return to touring since headlining Aubrey & the Three Migos Tour in 2018. The title, a celebration of the last decade,  sums up Drake’s sentiment of the unprecedented run as he gets ready to hit the road. In the last five years, Drake has released four albums, including his most recent studio album Her Loss in collaboration with 21 Savage, which reached number one on the Billboard’s 200 chart and had all 16 songs debuted on Billboard’s Hot 100 list.

TICKETS:   Tickets will be available starting with Cash App Card and Sprite presales (details below) beginning Wednesday, March 15. Additional presales will run throughout the week ahead of the general onsale beginning Friday, March 17 starting at 12pm local time on  drakerelated.com . Onsale start times vary by market, check your local listings for more information.

CASH APP CARD PRESALE:  For all US shows, the first tickets to the ‘It’s All A Blur’ Tour will be available for Cash App Card customers via an exclusive ticket presale presented by Cash App and Visa. 

• Beginning Wednesday, March 15 starting at 12pm local time through Thursday, March 16 at 10pm local time, Cash App Card holders can unlock the earliest access to ‘It’s All A Blur’ tickets by using the first 9 digits of their Cash App Card to access the presale and then completing the purchase using their Cash App Card.
• Presale start times vary by market, check your local listings at  drakerelated.com  for more information. For more information on the Cash App Card presale, please visit  cash.app/drake-presale . 

SPRITE PRESALE:  Sprite is the official beverage sponsor for the ‘It’s All A Blur Tour,’ his first in North America since 2018. This marks a natural progression of their partnership since Sprite executed his first worldwide brand deal in 2010. Fans can look for updates on Sprite.com and sign up for Sprite emails to gain access to Drake’s presale experience.

• The Sprite presale will take place on Thursday, March 16 starting at 12pm local time until 10pm local time. Presale start times vary by market, check your local listings at  drakerelated.com  for more information.

DRAKE: ‘IT’S ALL A BLUR’ 2023 TOUR DATES: 

Fri Jun 16 – New Orleans, LA – Smoothie King Center

Mon Jun 19 – Nashville, TN – Bridgestone Arena

Wed Jun 21 – Houston, TX – Toyota Center

Sat Jun 24 – Dallas, TX – American Airlines Center

Wed Jun 28 – Miami, FL – Miami-Dade Arena

Sat Jul 01 – Atlanta, GA – State Farm Arena

Sun Jul 02 – Atlanta, GA – State Farm Arena

Wed Jul 05 – Chicago, IL – United Center

Thu Jul 06 – Chicago, IL – United Center

Sat Jul 08 – Detroit, MI – Little Caesars Arena

Tue Jul 11 – Boston, MA – TD Garden

Wed Jul 12 – Boston, MA – TD Garden

Fri Jul 14 – Montreal, QC – Bell Centre

Mon Jul 17 – Brooklyn, NY – Barclays Center

Tue Jul 18 – Brooklyn, NY – Barclays Center

Tue Jul 25 – New York, NY – Madison Square Garden

Wed Jul 26 – New York, NY – Madison Square Garden

Fri Jul 28 – Washington, DC – Capital One Arena

Mon Jul 31 – Philadelphia, PA – Wells Fargo Center

Sat Aug 12 – Inglewood, CA – Kia Forum

Sun Aug 13 – Inglewood, CA – Kia Forum

Fri Aug 18 – San Francisco, CA – Chase Center

Mon Aug 21 – Los Angeles, CA – Crypto.com Arena

Tue Aug 22 – Los Angeles, CA – Crypto.com Arena

Fri Aug 25 – Seattle, WA – Climate Pledge Arena

Mon Aug 28 – Vancouver, BC – Rogers Arena

Fri Sep 01 – Las Vegas, NV – T-Mobile Arena

Tue Sep 05 – Glendale, AZ – Desert Diamond Arena

*Additional shows including Toronto to be announced at a later date. 

ABOUT DRAKE:

Drake is one of the most successful hip hop artists in the world. The Canadian rapper first gained serious attention in 2009 when he debuted his EP  So Far Gone , named the hottest mixtape of the year by MTV. Fast forward to 2018, Drake dropped the platinum double LP,  Scorpion  which included a staggering 25 tracks. Succeeding the album’s release, Drake hit the road headlining  Aubrey & the Three Migos Tour  across the US with surprise guests, Meek Mill, French Montana, Travis Scott and many others. While taking a break from touring in the last five years Drake has developed some of his best work. Topping the U.S. charts in August of 2019, Drake released  Care Package,  his first compilation album that consists of songs from 2010 to 2016 that weren’t initially available for commercial streaming. In September of 2021, Drake released his most highly anticipated album yet.  Certified Lover Boy  became his sixth studio album and broke Apple Music’s one-day streaming record in under 12 hours. Leading into Summer of 2022, Drake surprised fans with his seventh studio album,  Honestly Nevermind  which includes a notable feature from 21 Savage. Most recently in November of 2022 Drake and 21 Savage came out with a collaborative studio album titled  Her Loss . The album reached number one on the Billboard’s 200 chart and all 16 songs debuted on Billboard’s Hot 100 list.

Follow Drake:

Website   |   Facebook   |   Twitter   |   Instagram   |   YouTube

ABOUT 21 SAVAGE

Grammy Award Winning multi platinum artist 21 Savage, one of the most sought after rappers of this generation, landed his 2nd #1 album in 2020 with the release of Savage Mode 2, the follow up to 2016’s platinum certified record Savage Mode. His 2019 album  i am > i was, which received platinum certification and was nominated for Best Album of the Year in 2020, earned him a Grammy for Best Rap Song for “A Lot.” In 2022 the collaborative album with Drake, Her Loss also went on to debut on Billboard 200 Album Charts at No.1 making this his 3rd album to top the charts. Through his award winning foundation Leading by Example founded in 2018, Savage provides financial literacy education to underserved youth nationwide providing thousands of scholarships, access to bank accounts and job placement for teens and students alike. In December 2022 the state of Georgia recognized December 21st as 21 Savage Day in recognition of his extraordinary philanthropic efforts.

Follow 21 Savage:

Website   |   Facebook   |   Twitter   |   Instagram   |   YouTube 

About Cash App 

Cash App is the money app. It’s the easy way to spend, send, store, and invest money. Sending and receiving money is free and fast, and most payments can be deposited directly to a bank account in just a few seconds. With Cash App, customers can also invest in their favorite companies with as little as $1, buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money everywhere Visa Debit is accepted. Cash App Card is issued by Sutton Bank. Download Cash App for free at  cash.app/download

The Cash App Card is free to order when you download Cash App via   cash.app/download . Everyone under 18 will need a parent or guardian to sponsor their account. Cash App Card holders will receive their digital card number instantly and can use it to spend money everywhere Visa Debit is accepted. It’s recommended to add enough cash to your Cash App account to cover the cost of your ticket purchase prior to the start of the presale. For help adding cash or linking a bank account to your Cash App account, please read  here .   

About Visa Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at  Visa.com .

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at  www.coca-colacompany.com  and follow us on  Twitter ,  Instagram ,  Facebook  and  LinkedIn . 

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit   www.livenationentertainment.com .

MEDIA CONTACTS:

Melissa Nathan |  [email protected]

Live Nation Concerts

Monique Sowinski |  [email protected]

Maya Sarin |  [email protected]

Valeska Thomas |  [email protected]

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You can now take a virtual tour of Drake’s mansion

The tour is full of Easter eggs and links to the rapper's merch, including his debut poetry book

You can now take a virtual tour of Drake ‘s home thanks to a new feature on his merch website.

• READ MORE: Drake and 21 Savage – ‘Her Loss’ review: exciting prospect marred by lazy songwriting

Currently, the rapper – whose real name is Aubrey Graham – is on the North American leg of the ‘It’s All A Blur’ tour with friend and collaborator 21 Savage in support of their ‘Her Loss’ joint album, which dropped last December.

Since the tour began, drakerelated.com has revamped its layout and now features an interactive virtual tour of Drake’s mansion. Among the graphics depicting the Toronto star’s house, Easter eggs and links to buy Drake’s merch, including his new poetry book Titles Ruin Everything: A Stream of Consciousness , are hidden.

View this post on Instagram A post shared by DreamCrew (@dreamcrew)

When you load the website, you start at Drake’s front door. The title of his fourth mixtape ‘If You’re Reading This, It’s Too Late’ is etched on the walls and his expensive car collection is on the driveway. You navigate your way through the house by clicking on the arrows provided and can have a look at Graham’s bedroom, pool, studio and more. The only places off-limits are his garage and courtyard, which are greyed out for now.

Fans are able to buy items lying around the mansion, such as a Lollapalooza Chile shirt, Drake’s Nike collaborative shoes NOCTA, and his book.

While fans explore the virtual version of his mansion, Drake has been confounding attendees of the ‘It’s All A Blur’ tour. The 6God has been performing alongside a younger version of himself, starting a debate about whether the image is a hologram, lookalike or AI. However, Complex reports the “young Drake” is a real person – a teenager called Brooklyn Cox, who is a high school football player.

View this post on Instagram A post shared by Brooklyn Cox (2024) GPA 4.0 (@officially_brooklync)

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The ‘It’s All A Blur’ tour hasn’t been short of other headlines, either. The Detroit stop saw Drake announce that he and longtime friend and collaborator Nicki Minaj have a song together on his upcoming album, ‘For All The Dogs’. The track will be their first song as a duo since 2011.

At the tour’s kick-off show in Chicago,  a fan throw their phone at the Grammy Award winner. Graham wasn’t phased by the projectile, looking at his arm and shrugging before continuing his rendition of Ginuwine ‘s ‘So Anxious’.

Meanwhile, he also clapped back at Childish Gambino during the show, who had previously said ‘This Is America’ was originally a diss track at Drake . During his set, he performed ‘Headlines’ and posted fake headlines behind him. One read, “The overrated and over-awarded hit song ‘This Is America’ was originally a Drake diss record.”

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Drake Reveals New Merch From 21 Savage Tour

Drake teased fans with a picture of some merch from his upcoming tour.

Drake and 21 Savage dropped one of the most popular albums of last year with Her Loss . Now the pair are taking the record on the road with a massive summer tour. After a few delays they are finally getting underway. The tour starts next week with back to back shows at Chicago's United Center. They'll follow it up with 55 more shows over the next four months. The tour will conclude in Columbous on October 9th.

Now, Drake has posted a tease of some of the merch fans can expect to see at tour stops. The two shirts he showed off have the same design in yellow and black. The minimalist logo features the name of the tour "It's All A Blur" in plain text backed by the OVO owl. It's unclear if this motif will carry on through all the merch or if there will be more designs on sale. When fans are let into the Chicago show next week pictures of the merch are likely to make their way online quickly.

Drake Teases It's All A Blur Merch

Earlier this year, Drake returned with his new single "Search & Rescue." The song debuted at number 2 on the Hot 100 and has racked up over 150 million streams since its release. Drake has popped up on two other new singles so far this year as well. He made an appearance on Popcaan 's "We Caa Dance" back in January and on J Hus' "Who Told You" earlier this month. He also appears on two tracks' from Young Thug 's newly released album Business Is Business . Drake was seen in Memphis the other day shooting a music video for the record.

Music isn't the only way Drake is getting his writing to fans. Last week he announced the release of a new poetry book called Titles Ruin Everything . The book received quite a bit of criticism from various fans and critics online after it was dropped. What do you think of the merch from Drake and 21 Savage's tour merch? Let us know in the comment section below.

Read More: Drake Responds To Poetry Book Criticism While Paying Tribute To Canada’s Sex Educator Sue Johanson

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About Drake

Drake, born Aubrey Drake Graham on October 24, 1986, is a Canadian rapper, singer, songwriter, actor, and entrepreneur. Widely recognized for his versatile talent and unique style, Drake has become a prominent figure in the global music industry. His music seamlessly blends elements of hip-hop, R&B, and pop, captivating audiences with introspective lyrics and catchy beats.

With numerous chart-topping hits, including “Hotline Bling,” “God’s Plan,” and “In My Feelings,” Drake has solidified his position as one of the best-selling music artists of all time. Beyond his musical success, he has also ventured into acting and business, making him a multifaceted and influential personality in popular culture.

Drake tour dates 2024

Drake is headed back out on the road next year. On Monday (Nov. 13), the 6 God revealed the dates for his upcoming 2024 U.S. run titled It’s All A Blur Tour – Big As the What?, which will feature support from J. Cole on most dates.

Drake Shop, your ultimate destination for all things Drake! We are a dedicated haven for fans of the iconic rapper, singer, and entrepreneur, Aubrey Drake Graham. At Drake Shop, we understand the passion and enthusiasm that Drake’s music and style evoke, and we’re here to celebrate it with you.

Our carefully curated collection features an array of exclusive merchandise, from stylish apparel to trendy accessories, all inspired by the unparalleled charisma of Drake himself. Whether you’re a long-time fan or just discovering the magic of Drake’s artistry, our shop offers a diverse range of products that allow you to showcase your love for this influential cultural icon.

Is Drake Shop reputable?

We are Drake Shop. We are proud to be one of the best Music Stores selling custom Drake clothing and other Rapper stuff for fans.

Drake Shop is an online store for cool Drake merch you can buy as gifts or for yourself. Since 2021, we have fulfilled almost two million orders of unique and fun items for customers from all over the world.

Our mission is to create inspiring products for every Drake – heads all over the world. Our exclusive products from custom Drake Shop Merch, Clothing to Accessories will make you fall in love.

How do I make a personalized item?

Simply browse our collection of personalized products. Choose a design you like and start customizing: Write your name or any text you want to print on items, choose your favorite font color or font style, or you can write your details customization to note box, we will contact you via email later for special design.

After you’re done with the customization form, click ADD TO CART. Then proceed to checkout and your UNIQUE personalized items will be delivered straight to your doorstep!

Where to buy Drake Merch in USA ?

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Drake Celebrates His "It's All A Blur Tour — Big As The What?" Ending

Drake has officially wrapped up the second leg of his “It’s All A Blur Tour — Big As The What?,” which featured J. Cole, Lil Wayne and Lil Durk. The 88-show tour ended in Newark, New Jersey, at Prudential Center on April 5.

To celebrate the tour, the “First Person Shooter” emcee shared a new Instagram carousel post saying, “How do you finish something? A little at a time until less becomes more and more becomes less on the other side. Thank you to all of you for helping me complete the mission.”

The post featured multiple images, including a photo of him getting champagne sprayed on him and a photo of his entire tour team sitting on the football field stage set up. Now that his tour is over, fans are excited to see if he will be prepping a response to Kendrick Lamar’s diss verse on Future and Metro Boomin’s “Like That.”

On his Instagram story, Drake shared a photo of a Larry O’Brien trophy and a composition notebook with a pen. When DJ Akademiks shared the picture, one fan mentioned, “He better not drop something MID with all this build up.” Someone else stated, “Nah, the final boss is coming.”

Kendrick Lamar subliminally took shots at Drake on the record that ended up becoming No. 1 on the Billboard Hot 100 . On the track, he rapped, “F**k sneak dissin’, first-person shooter, I hope they came with three switches” and “’Fore all your dogs gettin’ buried/ That’s a K with all these nines, he gon’ see Pet Sematary .”

Drake has yet to respond. The closest thing to a response that fans received would be when he appeared to address his detractors during the Sunrise, Florida, stop of his tour on March 24.

In a clip shared online , he began, “A lot of people ask me how I’m feeling… I’m a let you know how I’m feeling. Listen, the way I’m feeling is the same way I want you to walk out of here feeling tonight about your f**king self.”

“I got my f**king head up high, my back straight, I’m ten f**king toes down in Florida and anywhere else I go,” he continued  “I know that no matter what, there’s not a n**ga on this Earth that could ever f**k with me in my life!” Subsequently, the crowd began cheering noticeably louder.

Mal of the ‘New Rory & Mal’ Podcast Reveals Drake’s Reaction to “7 Minute Drill” an Hour After Release

We have a bit of insight into Drake’s thinking amid his current beef with Kendrick Lamar. Mal of the New Rory & Mal podcast says he visited Drake’s I t’s All a Blur tour in Newark, NJ, and had a quick convo with The Boy backstage.

“He might get mad at me for talking about it, but he know he my nigga,” Mal said. “I asked, ‘are you going to Dream[ville] Fest this weekend?’ and he gave me an answer that was kind of like, weird, Friday night hearing it but Sunday night made all the sense in the world.

He says, “‘I don’t know, should I? It’s weird right now. Are we performing the record. Can we ever perform First Person Shooter? He has to change the bar now. He has to shit on Kendrick. Are we going to shit on Kendrick everytime we perform the record? Nobdoy wants to hear us together unless we dissing Kendrick. That’s where we at right now.'”

Mal would go on to state how Kendrick and the world is looking for Drake to respond, Cole put out a “pillow fight” in “7 Minute Drill,” but may feel a way if Drake didn’t show.

Mal states the conversation came a hour after the Cole record dropped adding Drake said, “I don’t know if we should be seen together.”

You can hear the full details of the conversation beginning at the 15-minute mark.

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Drake Has Ominous Message Written on Wall Backstage at Shows

Drake writes an ominous message backstage during his shows, which might indicate he is ready for all the smoke.

Drake Shares Inspirational Message

On Monday (April 8), DJ Akademiks shared a photo on X, formerly known as Twitter, that shows a whiteboard with a message scrawled onto it. According to the streamer, the message was from Drake and Ak read it backstage at one of Drizzy's shows.

"The rap game will never be at peace," the message reads. "There will always be competition. And as long as there's competition, there will never be peace. Everyone wants to be the one."

"This was on the board backstage w Drake for his shows on his latest tour," Ak wrote in the caption. "TRUST…. Ain’t no apology coming . The boy ready for all [smoke emoji]."

Read More: Kendrick Lamar Took Shots at Two Superstars and Only One Answered

Drake responds to j. cole apology.

Drake's eerie message comes after Ak claimed earlier that day he had communicated with Drake on social media by sending him a video of J. Cole  denouncing his Kendrick Lamar diss song  "7 Minute Drill."

"I sent the video of what this f**k n***a did," Ak said. "I said, 'Please, don't do no s**t like this. Please, don't apologize and do no weird s**t...[Drake] said, 'I can't f**king believe you would pull up and say some s**t like that to me. You must not know me.'"

On Sunday (April 7), J. Cole shocked the crowd at the 2024 Dreamville Festival by dismissing his viral Kendrick Lamar diss track. Cole referred to the song as the "lamest s**t I ever did in my f**king life." He then asked K-Dot to forgive him.

Read More: Pusha T Throws Jab at Drake Amid Kendrick Lamar Beef

See drake's ominous message he has written at shows, see unnecessary hip-hop beefs that never should've happened, more from xxl.

J. Cole Responds to Kendrick Lamar Diss on ‘7 Minute Drill,’ Included on Surprise New Album ‘Might Delete Later’

By Steven J. Horowitz

Steven J. Horowitz

Senior Music Writer

• J. Cole Says He Regrets Kendrick Lamar Diss: ‘The Past Two Days Felt Terrible’ 2 days ago
• Beyoncé’s ‘Cowboy Carter’ Bows at No. 1, Earning Biggest Debut of 2024 So Far 2 days ago
• Kendrick Lamar’s Beef With Drake and J. Cole, Explained 4 days ago

When Future and Metro Boomin dropped their recent collaborative album “We Don’t Trust You” last month, fans were quick to latch onto Kendrick Lamar’s guest verse on “Like That,” where he took shots at Drake and J. Cole for including him as part of the “big three” on their duet “First Person Shooter,” released last year.

While Drake has vaguely referenced Lamar’s diss on his current tour, J. Cole took a direct approach with the surprise release of his new project “Might Delete Later,” responding to the diss on the concluding song “7 Minute Drill.”

He continues by referencing Lamar’s five-part “The Heart” series that he’s rolled out in pieces throughout his career. “He averaging one ‘Heart’ verse like every 30 months or something / If he wasn’t dissing, then we wouldn’t be discussing nothin’ / Blood don’t make me have to smoke this n—a ’cause I fuck with him / But push come to shove on this mic I will humble him.”

Fans have been eagerly awaiting a response from the rappers after Lamar’s cameo on “Like That.” Lamar initially took issue with J. Cole’s bars that put them in the same tier of success: “Love when they argue the hardest MC / Is it K. Dot? Is it Aubrey? Or me? / We the big three, like we started a league.”

Lamar fired back with a pointed response: “Yeah get up with me, fuck sneak dissing / ‘First Person Shooter,’ I hope they came with three switches,” he sneered. “Motherfuck the big three, n—a, it’s just big me.”

Cole previously came under fire for veiled homophobia on his 2013 song “Villuminati,” where he clumsily attempted to subvert the usage of slurs against gay people.

“Might Delete Later” arrives after his sixth solo album, “The Off-Season,” which released in 2021. The 12-song project features guest appearances from Ari Lennox, Gucci Mane, Bas, Central Cee and Cam’Ron.

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Drake’s Backstage Message On Tour Promises The ‘Rap Game Will Never Be At Peace’ Amid Kendrick Lamar Beef

For the past couple weeks now, Kendrick Lamar has set the hip-hop landscape ablaze with his J. Cole and Drake diss on “ Like That .” Both of his targets have handled the situation differently. Cole came through with a diss track , which he quickly rescinded and apologized for . Drake, meanwhile, has been more subtle with his feedback. Now, he’s back at it again.

There’s a photo of a whiteboard of a message supposedly from Drake making the rounds. As XXL notes , Akademiks claims the whiteboard appeared backstage at one of Drake’s shows. The message reads, “The rap game will never be at peace. There will always be competition. And as long as there’s competition, there will never be peace. Everyone wants to be the one.”

In a livestream yesterday (April 8), Akademiks claimed he shared a video of Cole’s apology and got a response from Drake. Akadamiks said, “I sent the video of what this f*ck n**** did. I said, ‘Please, don’t do no sh*t like this. Please, don’t apologize and do no weird sh*t.’ [Drake] said, ‘I can’t f*cking believe you would pull up and say some sh*t like that to me. You must not know me.'”

So, at this point, who knows when or if Drake will come out with anything more concrete on the matter.

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Drake Offers to Pay for Fan's Divorce Proceedings Mid-Concert: 'You Gon' Be Single and Ready to Mingle'

The rapper has made a habit out of giving his fans gifts like cars, Birkin bags and money during his It’s All a Blur Tour

Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been working at PEOPLE since 2024, and was previously an entertainment reporter at The Messenger.

Drake is continuing his tradition of giving gifts to fans.

At the rapper’s It’s All a Blur Tour stop on April 4, the For All the Dogs star, 37, found a fan who needed help paying legal fees for a divorce.

“I’m going to get you a good lawyer, and we’re gonna pay for your divorce tonight,” Drake said in a viral clip of the moment that circulated on X (formerly Twitter). “You gon’ be single and ready to mingle.”

Drake added, “While you’re at it, you need to find you somebody to take you out on a date, too. I'll pay for the date, too, don’t worry about it.”

This is just one of many gifts Drake has given out to his fans over the course of the tour. In March, he paused a show in Kansas City, Missouri, to pledge to pay off the mortgage of a fan’s late mother .

In a video shared on  X , Drake was handed a note from a person in the front row of his concert. After opening it up, Drake asked, “This is it?”

“You said, ‘[Pay] off my mom’s house, rest in peace.’ Your mom passed away? Alright. And you owe... Oh, this is the outstanding balance right here,” he said into his microphone while interacting with the fan. “This is a lot of money right here.”

“But you know what, I’m gonna pay off your momma’s house for you,” Drake promised as the audience cheered.

He later revealed onstage that the fan was asking him to donate “160 bands” — or $160,000 — to the cause, but the multimillionaire was already set on his promise.

“Imma pay out of my pocket. That's gonna come from me. Rest in peace to your momma,” Drake said during the show.

During another tour stop in his hometown of Toronto in October, Drake gave away a Mercedes-Benz G-Class car to an unsuspecting concertgoer at the Scotiabank Arena.

Rather than personally selecting a fan in the audience to go home with the luxury prize, he picked someone at random, according to footage captured by audiences members.

“So, this is what I’m going to do: I’m going to pick the winning ticket out of this drum right here,” the hitmaker said, as members of his crew brought a raffle drum up to the stage. “I want everybody to be super quiet. I want to hear the winner scream.” 

He eventually spotted the fan who was taking home the new vehicle in one of the upper levels of the venue, adding: “They got ‘em? They up top? You better bring your ass down here. We’re going to send somebody up there to check that ticket.”

At another show in March at the Frost Bank Financial Center in San Antonio, Texas , Drake struck up a conversation with a fan in the crowd who was holding up a poster that said, “I’m five months pregnant, can you be my Rich Baby Daddy?” in a nod to the track off his latest album  For All the Dogs , which features Sexyy Red and SZA.

“Well first of all, I don’t wanna offend your real baby daddy, but I would love to — first of all, get you out of the pit so we can put you somewhere safe like the VIP or some s---,” he told the fan. “ ’Cause you can’t be pregnant getting bounced around. When I start playing some of these slappers, we can’t have you getting pushed around.”

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.  Drake then offered the fan a gift, amid roaring applause: “Second of all, I’d love to give you $25,000 so you can be a rich baby mama.”

Throughout Drake’s tour — which kicked off in July — he also  gave out $50,000  to a fan going through a breakup,  handed out an expensive Birkin bag and offered to help out a fan who was holding a sign saying she was  diagnosed with multiple sclerosis . 

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